The World's Best Email and Retention Podcast – Détails, épisodes et analyse

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The World's Best Email and Retention Podcast

The DTC Podcast Network

Business & Entrepreneuriat

Fréquence : 1 épisode/7j. Total Éps: 110

Welcome to The World's Best Email and Retention Podcast, or as we've been calling it, TWBERP. Dive into weekly episodes designed to help new and seasoned email and retention marketers make the most out of their email program. Get educated, get inspired, and get your notebook ready because you've got some work to do. Hosted by Pilothouse's Jordan Gordon on the DTC Podcast Network.

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Ep 109: More Segmentation Research from Pilothouse's Email & Retention Lead

mardi 20 octobre 2026 • Durée 27:38

Which email segmentation signals bring in more revenue? Jordan Gordon shares Pilothouse’s latest research on purchase history, Apple Privacy Opens, true opens, clicks, and bot activity.

Expanding the buyer window produced the strongest revenue gain with a small engagement hit. Extending the true-open window added almost no revenue and dragged down engagement.

Inside this episode of the World’s Best Email & Retention Podcast:

How to test segment changes against your core mailable list
The revenue and engagement tradeoffs of Apple Privacy Opens
Why buyers and prospects need separate segments
What recent site visitors reveal about campaign revenue
How evergreen flows can take on more of your campaign schedule

In the analysis Jordan shares, 75% of campaign revenue came from subscribers who had visited the site within 90 days. He explains what that means for your flows and segmentation windows.

Timestamps

00:00 Introduction and episode preview

01:22 More segmentation research

01:52 AI segmentation tools and campaign coverage

05:38 Deliverability on large, established lists

09:01 The engagement signals tested

10:01 Testing changes against your mailable list

11:28 Purchase history: more revenue, small engagement hit

12:24 Apple Privacy Opens: revenue and engagement tradeoffs

16:15 Expanding your buyer window

17:11 Separating buyers and prospects

17:41 True opens: almost no added revenue

20:03 What happens when you expand the click window

21:04 Bot clicks and campaign performance

22:09 Recent site visitors drove 75% of campaign revenue

22:31 Moving more campaign content into flows

23:27 Including visitors who haven’t clicked an email

24:42 Keeping site-activity windows tight

25:12 Non-clicking visitors drove roughly 20% of campaign revenue

26:09 Closing thoughts

Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠

Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast

Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠

Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast

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Ep 108: I Got Marketed To

mardi 13 octobre 2026 • Durée 22:06

A conversation about his son’s Hot Wheels sent Jordan down a Formula 1 rabbit hole.

A Walmart purchase, Red Bull videos, and a Google search eventually led him to create an F1 account and download the app.

In this episode of the World’s Best Email and Retention Podcast, Jordan traces the touchpoints that pulled him in and the opportunities to turn that interest into paid streaming. He covers word of mouth that your attribution tools miss, content that builds interest across channels, and a voting experience that captures email addresses without a discount.

Plus, a look at F1’s app onboarding: push notification permissions, tracking consent, and clear controls that let users change their preferences.

TIMESTAMPS

00:00 Email and CRO for ecommerce revenue
00:29 Episode preview
01:23 How Jordan got marketed to
02:20 Understanding the customer persona
06:13 The Hot Wheels conversation that started it
06:42 Word of mouth your attribution tools miss
08:36 Turning a recommendation into a Walmart purchase
10:02 Red Bull videos and the YouTube rabbit hole
11:30 Exploring F1’s business model
13:49 Google search and the F1 website
14:46 The path toward paid streaming
15:38 Capturing leads without a discount
17:08 App downloads and push notifications
18:04 Walking through F1’s app onboarding
19:30 Permission controls and subscription retention
21:20 Final thoughts

Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠

Subscribe on YouTube: ⁠

Ep 107: 4 Digital Asset Reframes

mardi 6 octobre 2026 • Durée 18:16

How much campaign content are you rebuilding every week? And how many steps do shoppers take before they can buy?

Jordan Gordon walks through four digital asset reframes that change how your emails and site pages work together:

• Email campaigns as homepages, with a fresh feature up top and reusable sections below

• Homepages that combine discovery, product details, and purchasing

• Collection pages with useful blog and video content beneath the products

• PDPs that introduce your brand to shoppers landing there for the first time

Using examples from Anthropologie and Grüns, Jordan explains how these changes can reduce campaign production work and shorten the path to checkout.

For help with email, retention, and CRO, visit https://www.pilothouse.co and ask to speak with Jordan.

00:00 Driving revenue through email and CRO

00:29 Episode preview

01:23 Four digital assets to rethink

02:20 The problems with campaigns, homepages, collections, and PDPs

04:43 Reframe 1: Treat email campaigns like homepages

08:06 Anthropologie’s reusable email sections

09:05 Reframe 2: Combine homepage, collection, and PDP

09:35 Grüns’ homepage breakdown

11:03 Reframe 3: Treat collection pages like content pages

13:00 Reframe 4: Treat PDPs like homepages

Ep 106: Retargeting Done Right: Boost Revenue with Post-Purchase (Replay)

mardi 29 septembre 2026 • Durée 28:34

From the archive: Jordan Gordon breaks down how to use the first purchase to encourage a second one.

He walks through a post-purchase flow that starts with a relevant cross-sell, then introduces a broader offer that can also appear in paid ads and package inserts. The examples cover how to choose a product to feature, set an order minimum, and coordinate the offer across channels.

The episode was recorded earlier in the show’s run. Some platform setup details have changed since then, so check your current tracking and audience setup before applying the tactics.

In this episode:

• Specific cross-sell offers and broader order-value offers

• Why Jordan recommends introducing a different product category

• How email, paid ads, and package inserts can support the same offer

• What to consider when using a shared coupon code across channels

00:00 Why the second purchase matters

02:24 Where email revenue comes from

07:09 Four ways to grow email revenue

11:31 Building a post-purchase flow

12:57 Specific vs. broad offers

16:27 Cross-selling into another product category

18:26 Adding an accessories offer

19:25 Setting a minimum-spend offer

21:51 Coupon codes across channels

22:20 Bringing paid ads into the campaign

24:19 Adding an offer to the package

26:18 Recap

Ep 105: How Four Brands Solve Problems With Their Emails and Websites

mardi 22 septembre 2026 • Durée 32:40

Four brands. Four different ecommerce problems. Four ways email and website design can help solve them.

In this visual episode, Jordan breaks down how Lack of Color, Devon + Lang, DÔEN, and Netrition shape their emails, product pages, and category pages around the way customers actually shop.

You’ll see how:

Lack of Color uses large product grids to help shoppers find a highly personal style
Devon + Lang treats its PDP as a shoppable homepage
DÔEN reinforces exclusivity through editorial category pages and sold-out products
Netrition organizes a massive catalog by product type, dietary goal, and discovery content

Jordan also covers mobile email layouts, dark mode issues, PDP fold-one essentials, click-flow testing, product galleries, size guides, and dynamic email sections.

This is a visual episode, so open the video for the full email and website walkthrough.

Want help generating more revenue from your existing traffic and customer base? Visit Pilothouse and ask to speak with the Email and Retention team.

Key Timestamps

00:00 How email and CRO unlock revenue from existing traffic

01:23 Four brands and four ecommerce challenges

02:50 Lack of Color’s product-heavy email strategy

07:09 What its product page leaves unclear

08:36 Devon + Lang’s shoppable-homepage PDP

12:31 Bundles, size guides, video, and product comparisons

15:00 How DÔEN sells high-priced apparel online

Ep 104: The 12-Point Klaviyo Inspection

mardi 15 septembre 2026 • Durée 25:12

How healthy is your Klaviyo account?

Jordan Gordon walks through the 12-point inspection he uses to assess Klaviyo accounts in 10 to 15 minutes. The inspection covers revenue, clicks, audience growth, campaign frequency, send volume, and flows, with a second check for every metric that can be distorted by attribution settings, privacy opens, or bot clicks.

You’ll learn how to:

• Compare Shopify revenue growth with Klaviyo revenue growth

• Check whether Klaviyo’s attributed revenue is trustworthy

• Compare Shopify sessions with unique email and SMS clicks

• use Gmail performance to spot reporting or inboxing problems

• Measure list growth without Apple Privacy Opens inflating the audience

• Audit campaign frequency, headlines, and design quality

• Evaluate your campaign-to-flow revenue split

• Use your first welcome email as an account-wide health check

Need help generating more revenue from your existing traffic and customers? Visit

CHAPTERS:

00:00 Why email and CRO are the fastest revenue opportunities

00:29 The 12-point Klaviyo inspection

01:24 Introduction

02:23 How the inspection works

02:52 Revenue growth and attribution settings

05:49 Unique clicks and Shopify sessions

07:45 Checking Gmail performance

11:11 Measuring list and audience health

Ep 103: Should DTC Brands Wait Until $10M to Run Paid Ads? | From the Trenches: Real Problems, Real Solutions

mardi 8 septembre 2026 • Durée 43:05

Should DTC brands really avoid paid ads until they hit $5M to $10M in revenue?

A viral Cody Sanchez take sparked that debate, so Eric Dyck sits down with Pilothouse’s Jordan and Raf for the first edition of The DTC Rundown: a rapid-fire breakdown of the arguments, strategies, and problems DTC operators are talking about right now.

They dig into when paid acquisition actually makes sense, why brands can end up spending money advertising to customers who were already going to buy, and why healthier growth can sometimes make your marketing metrics look worse.

They also break down what changes as brands move past the early growth stage, including the shift from capturing existing demand to creating new demand, balancing evergreen marketing with bigger campaign moments, and keeping Meta and Klaviyo audience signals clean enough to know whether you’re actually acquiring new customers.

Plus, two real examples from the trenches show what happens when a website is designed around existing customers, an acquisition funnel creates too much friction, and a brand keeps using the same playbook long after the market around it has changed.

Key timestamps:

00:00 Why email and CRO can unlock revenue without more ad spend

02:21 Should brands really avoid paid ads until $5M–$10M?

10:09 The hidden ad spend wasted on existing customers

12:02 Evergreen vs. campaigns as brands scale

20:06 Why clean audience definitions matter on Meta

23:23 What slowing growth actually looks like inside the numbers

31:04 When your website is built for existing customers

Ep 102: 0.25% CTR and Not in Spam: What Do You Fix Next?

mardi 1 septembre 2026 • Durée 31:27

What do you fix when your email program has a 0.25% click-through rate and deliverability isn’t the problem?

This week, Jordan breaks down a pattern he sees across larger DTC brands: daily campaigns, oversized automated flow systems, low engagement, and plenty of attributed revenue that makes the program look healthier than it really is.

He walks through how to find your real click-through rate, strip out bot activity, identify which flow messages are actually generating revenue, and figure out where relevance can still create meaningful lift. Jordan also explains why attributed revenue rewards brands for sending more email, even when those sends may have little incremental impact.

Then he gets into the fix: build a true control group, simplify bloated flow systems, concentrate automated messaging around high-intent windows, reduce broad campaign frequency, and measure whether email is actually increasing customer spend across channels.

Key Timestamps:

01:23 The 0.25% CTR problem

03:20 How to find your real click-through rate

05:13 The 80/20 test for bloated flow systems

07:09 How to rule out deliverability as the problem

09:33 Finding the audience where relevance matters most

13:24 Why attributed revenue rewards sending more email

15:51 Building a control group to measure incremental lift

20:10 How to simplify flows and reduce campaign volume

Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠

Ep 101: How to Know When You’re Marketing to the Wrong Customers

mardi 25 août 2026 • Durée 27:13

The customers that got your brand to its current size may not be the customers who take it to the next stage of growth.

This week, Jordan is joined by Pilothouse’s Rafael Gi to break down a pattern they’re seeing across brands at very different stages: the customer base, acquisition strategy, and messaging that once worked can eventually become a ceiling.

They walk through three real brand scenarios, including a skincare company where 80% of free-sample buyers never purchased again, a sports brand that had outgrown its parent-focused positioning, and a sunglasses brand seeing its higher-AOV customer segment grow while its traditional core market declined.

Jordan and Raf discuss how to spot these shifts early, what your new-to-repeat customer mix can tell you, why revenue per email sent matters, how acquisition platforms get trained on the customers you attract, and how to realign your ads, website, and retention strategy around the customers with the most future value.

In this episode:

How to tell when you’re marketing to the wrong customers
Why growing brands can outgrow their original customer segment
The danger of training Meta and Google to find discount buyers
Why 80% of one brand’s free-sample customers never purchased again
How to analyze new vs. repeat customer cohorts
Revenue per email sent as an early warning signal
Matching PDP messaging to the audience landing there
How to shift toward a more valuable customer segment without losing your existing base

01:22 Why your current customers may be holding back your next stage of growth

03:39 Three brands facing the same customer-segment problem

08:00 How to tell when you’re marketing to the wrong people

09:29 Using Shopify cohorts to diagnose customer quality

Ep 100: 100% in Gmail Spam: How We’re Rewarming This Email Account

mardi 18 août 2026 • Durée 28:50

Jordan is in the middle of rewarming an email account that Gmail was sending straight to spam, so this week he’s taking you inside the process.

He breaks down what damaged the account’s sending reputation, the engagement segments he’s using to rebuild it, why static send size matters during a rewarm, and how he’s using Gmail-specific data, GlockApps, and Postmaster Tools to tell when it’s safe to scale back up.

Jordan also explains why your reported email revenue may be inflated by Apple Privacy Opens, why list size is one of the most misleading metrics in email, and what brands should watch before a struggling program gets this far.

In this episode:

The email trilemma: traffic, inboxing, and list growth
What 100% Gmail spam actually means
The segments Jordan uses during a rewarm
Why engaged senders should ramp volume slowly
The problem with Apple Privacy Opens and email attribution
Why prospect-only campaigns can hurt engagement
How to use Google Postmaster Tools during recovery
When to start expanding your audience again

If your email performance looks healthy on paper while clicks and inbox placement tell a different story, this episode shows you where to look.

01:24 Why this email account needs a rewarm

02:22 The email trilemma: traffic, inboxing, and list growth

05:13 Inside an account hitting 100% Gmail spam

08:08 How Apple Privacy Opens can inflate email revenue

11:05 The exact segments Jordan uses to rewarm an account

14:02 Why static send size matters during a rewarm

20:54 GlockApps, Gmail segments, and Google Postmaster Tools

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The World's Best Email and Retention Podcast – Détails, épisodes et analyse

Détails du podcast

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