The Work Between: The Business of Photography – Détails, épisodes et analyse

We each built 300k photography businesses, and now we’re sharing exactly how we did it. If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.   And if your brain feels like a browser with 47 tabs open... MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there. Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv Allison → lentillephotography.com / @lentillephotography Jenny → jennycrugerphotography.com / @jennycrugerphotography Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our collection and use of personal data for advertising.

Your Instagram profile isn’t just a gallery of pretty pictures, it’s a sales tool. And if you’re not getting clients from IG, chances are a few small (but fixable) things are turning people away. In this episode, we’re breaking down 5 common mistakes we see photographers make. From bios that say nothing, to hashtags that go nowhere—and giving you simple, smart ways to fix each one. If you want a profile that actually converts followers into clients, this one’s for you.

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

 

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Let’s talk pricing structures—the kind that actually work. In this episode, we’re breaking down the three most common models photographers use: all-inclusive, collections, and à la carte. Each one has its perks and problems, and we’ve tried them all. Whether you’re just starting out or overdue for a restructure, this conversation will help you choose the model that supports your energy, your sales goals, and your client experience.

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

 

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Fall is the busiest season for most photographers—but that doesn’t mean it’s the most profitable. In this episode of The Work Between, we’re unpacking the five most common Fall mistakes that cost photographers thousands. From unnecessary discounts to overbooking, underpricing minis, and not charging for rushes or weekends, these are the pitfalls we’ve seen (and made) ourselves. You’ll walk away knowing exactly what to shift—no matter where you’re at in the season—so you can protect your peace and your profit. Whether you’re just starting out or already fully booked, this one’s for you.

 

What We Cover:

 

The difference between being busy and being profitable

 

How one small mistake can snowball into burnout

 

What to do when you’re already full (but still getting inquiries)

 

How to fix Fall, even if you’ve already made a few of these mistakes

 

The tools we use to course-correct mid-season

 

🎙 Listen now on Apple, Spotify, or anywhere you get your podcasts.

Don’t forget to join the MOTIV waitlist for early access and exclusive bonuses → https://www.theprofitableportraitsocietyeducation.com/get-motiv

 

 

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

 

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Fall season doesn’t have to feel like a frenzy of last-minute posts, panicked emails, or wondering why you’re not booking — even when demand is high.

 

In this kickoff episode of our 3-part Fall Push series, we’re walking you through how to plan your entire Fall marketing strategy in just one afternoon. This episode is packed with practical actions you can take right now — so October through December feels calm, profitable, and fully booked.

 

Here’s what we cover:

 

The Power of Pre-Planning: Why being proactive changes everything (for your calendar and your nervous system)

 

What to Plan Now: A step-by-step walkthrough of social media, newsletters, and client incentives that actually drive bookings

 

Tailoring It to Your Stage: Whether you’re just starting out or fully booked, this episode shows you what to focus on right now

 

✨ This is the no-fluff, high-impact guidance photographers need to make Fall their biggest season — without overthinking or burning out.

 

→ Want help tracking your content, incentives, and calendar in one place?

 

Try MOTIV free for 7 days. It’s your photographer dashboard for getting things done. Join the waitlist here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

 

🎧 Subscribe + Review:

If this episode was helpful, leave a review or share it with a photographer friend who’s already bracing for Fall. We’re here to make sure you don’t just survive it — you thrive.

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

 

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Let’s rip off the pretty, fully-booked Band-Aid: just because you’re busy doesn’t mean you’re profitable. If your calendar is packed but your bank account feels like a joke, this episode is your reality check. We’re walking through a simple math audit (no shame, just clarity), sharing real numbers, and helping you figure out where your money’s leaking. 

You didn’t build a business to be exhausted and underpaid. Let’s fix it.

Grab our free cost of doing business calculator here: https://www.theprofitableportraitsocietyeducation.com/cost-of-doing-business-quiz-for-photographers
 

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

 

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Let’s be honest—your to-do list isn’t the problem. It’s the lack of clarity. In this episode, we’re sharing five ways to simplify your photography business so you can actually get more done, with less chaos. From our favorite daily method to the power of themed workdays, you’ll walk away with strategies that cut the noise and move the needle. These are the exact systems we use in our own businesses—and they’re all built into MOTIV, too.  

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

 

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Being the most talented photographer in town doesn’t matter if your brand is forgettable. In this episode, we’re walking through how to build a brand that makes people feel like you’re the only option. From website copy to visual voice, we’re giving you the exact gut checks and questions to ask if you want to build trust—and inquiries—on autopilot. 

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

 

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are you wondering if it’s time to start charging for photography, or even launch your business officially? This episode breaks down what actually makes you ready to start charging, legally and professionally.

 

We’re not talking vibes or follower count. We’re talking about the real stuff that matters: insurance, consistency, systems, and whether you're set up to deliver at a professional level.

 

Inside the episode, we walk you through:

 

✔️ The three-part readiness test to know if you're good to go

✔️ The legal + financial foundation you must have before taking a dime

✔️ What counts as a "professional" portfolio and what doesn’t

✔️ Why being ready to charge isn't just about your photos

✔️ The backend systems that make you look like a pro (even before you feel like one)

 

Whether you're brand new or have been dabbling for years, this episode will give you the grounded clarity you need to take the next step, without second-guessing.

 

🔗 Plus: Join the waitlist for MOTIV—the photographer’s productivity dashboard that helps you run your business like a pro (without the chaos): https://www.theprofitableportraitsocietyeducation.com/get-motiv

 

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

 

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

You don’t need more leads—you need longer relationships.

In this episode, we’re sharing how to turn one ideal photography client into a calendar full of bookings, recurring revenue, and loyal referrals using a simple, streamlined membership model. Whether you offer maternity, newborn, family, or milestone sessions, this strategy works—without hustle, discounts, or pressure.

What you’ll learn:
 

Why one client can be more valuable than 10 new leads
 

How to structure a simple, high-converting membership
 

What to include (and how to price it)
 

How to present it so it feels aligned—not salesy
 

The long-term payoff of planning ahead

Plus: A smart mindset shift that will change how you market from now on.

If you’re ready to create more consistency in your business and build real brand loyalty, this is the episode for you.

Grab the free MOTIV trial to simplify your systems and get clarity on what’s actually working. 
https://www.theprofitableportraitsocietyeducation.com/get-motiv
 

We each built 300k photography businesses, and now we’re sharing exactly how we did it.

If this episode made you think “why has no one said this before?” you're not alone. Send it to your photography bestie. Post it to your stories. Leave a review. Not because we asked—but because you wish someone had sent it to you sooner.

 

And if your brain feels like a browser with 47 tabs open...
MOTIV is the dashboard we created to quiet the noise and help you actually run your business. The strategy, structure, and systems you’ve been missing? They’re all in there.
Start here: https://www.theprofitableportraitsocietyeducation.com/get-motiv

Allison → lentillephotography.com / @lentillephotography
Jenny → jennycrugerphotography.com / @jennycrugerphotography

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.