Hey everyone, this week it's just family, Steve, and Jake from @ollogginepoxy on the podcast. Let's talk networking! Make sure you follow The Woodpreneur Podcast anywhere you get podcasts, so you don't miss an episode!

Collaboration For An Ever-Evolving Product FT. Ryan Cochrane | Cochrane Kayak

"I wasn't a good athlete because I was a talented athlete. I was a good athlete because I put everything into that. Exactly that. And I focused on it."

• Ryan Cochrane

Welcome back to a brand new episode of the Epoxy Business Podcast. Today your hosts, Steve Larosiliere and Jake Latvala, sit down with Ryan Cochrane. Ryan is a former Olympian, a Woodpreneur Podcast alumni, a good friend of Jake and Steve's, and this past year has become an essential partner with Ol Loggin Epoxy.

"Epoxy is something that I used before but in a different way, because I was using it more in kayaks because I was as a kayaker as an athlete. So it was more for boat-building processes and things like that. But I watched many people make these river tables and do stuff like that, which made me want to see if I could do that. 

Alan, a friend of ours, reached out to me on Instagram and said, 'Hey, do you want some product?' I said, 'Yeah, I'd love to give it a go.' I worked with epoxy a little bit when I started working for the company I'm currently working for, which I ended up buying into with some partners. It all just snowballed from there. 

My style is that if I do something, I do it. There's no halfway; I'm going to go all into it. I'm going to figure everything out, and I'm going to learn everything about that product and everything I can do with that product. So it became an obsession, and from there, it kept rolling. I mean, it's been years now, and it feels like it was yesterday."

• Ryan Cochrane

Read More

A Grassroots Epoxy Business Ft. Brad Williams

“Hamilton Lee Supply started from Hamilton Lee Designs, one led to another. Hamilton is my youngest son’s first name, and Lee is my eldest son’s middle name. So I wanted to keep it in the family.”

• Brad Williams

Welcome to a brand new episode of the Epoxy Business Podcast. Today, your hosts, Steve Larosiliere and Jake Latvala, sit down with Brad Williams from Hamilton Lee Supply. Brad got started on his woodworking journey when a tree fell in his backyard, and he wanted to do some work with it.

“This was back in 2017. The network wasn’t as prominent as it is now, with social media and sawmill operations everywhere. So I got a sawmill, and as a custom home builder, I was taking four to six trees off of every demo lot we’re doing. Before long, I had 30 to 40 trees. So started with a sawmill, moved on to epoxy, and just dovetailed from making into supply and working with customers.”

• Brad Williams

Read More

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms

“When it came time to high school, and woodshop was available, I took that. And so it really came very organically, for me. And yeah, so that's the real start to things.”

-Jason Saari

Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Jason Saari,a skilled carpenter hailing from the picturesque town of Ucluelet in British Columbia. Join us as we delve into Jason's incredible journey, from his early inspiration to his recent adventures in Japanese carpentry.

Jason's journey into carpentry began with a childhood fascination sparked by his father, a dedicated do-it-yourselfer. Watching his father rebuild and create ignited Jason's belief in his ability to craft. High school woodshop further fueled his passion, setting the stage for a career that would span nearly three decades.

Listen now and get the whole story!

“ I have done projects for people where there were more explicit details that are Japanese. And it's again, it's come rather organically the the enthusiasm that I have for my share with the client, and so far, it's always been met with with a lot of enthusiasm and appreciation.”

-Jason Saari

The Catalyst for Change:

Despite his extensive experience in construction, Jason faced challenges in finding fulfillment and fair compensation for his skills. A turning point came with the passing of his father in 2018, prompting deep reflection on life's purpose. Inspired by a long-standing admiration for Japanese craftsmanship, Jason embarked on a transformative journey influenced by the magic of the internet, Instagram, and YouTube.

Embracing Japanese Carpentry:

Jason immersed himself in the artistry of Japanese carpentry, drawing inspiration from masters like Meow Die Coo. His dedication to mastering authentic Japanese techniques over the past four years has resulted in a unique blend of craftsmanship and aesthetic appeal.

Challenges of Becoming a Brand:

The transition from being an employee to an independent subcontractor brought its own set of challenges. Jason shares the struggles of becoming his own brand, facing periods of unemployment that took a toll on his mental health. However, an upward trend in the last four years has seen him overcome these challenges and find renewed purpose in his craft.

The Intersection of Passion and Profit:

As Jason aligns his passion for Japanese carpentry with his business, he reflects on the most rewarding projects. While profit remains a nebulous term for him, he emphasizes the joy derived from the projects he finds most fulfilling, such as a recent greenhouse build.

Want to get in touch with Jason Saari?

Contact him through:

Instagram: https://www.instagram.com/builtbysaari/

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms

“Instead of sitting home and not doing anything, I kind of just got the ball rolling. And there seemed to be a real big need at that time. And I was just kind of like, right place at the right time and kind of haven't looked back since”

-Louis Vignapiano

Welcome to the Woodpreneur podcast, the ultimate show for the business and marketing side of the lumber, woodworking, hardwood flooring, and sawmill industry. With your host Steve Larosiliere today is Louis Vignapiano the talented craftsman and founder of LSV Carpentry. In this episode, Louis shares his inspiring journey from a craftsman working for others to the owner of his own thriving carpentry business. Louis delves into the origins of LSV Carpentry, explaining that he ventured into entrepreneurship right before the pandemic. After being let go from his job, he identified a unique opportunity in the market. LSV Carpentry was born out of the right timing and a genuine need for custom, boutique-style carpentry work.

Listen now and get the whole story!

“The biggest thing that I found of at least getting to this point in my business now is like, if you don't ask questions, no one's gonna answer them for you, or no one's just gonna come out of the blue and just say, Hey, this is what you're looking for.”

-Louis Vignapiano

Craftsmanship Focus:

The conversation shifts to the heart of LSV Carpentry's expertise—cabinetry and millwork. Luis elaborates on the diverse range of projects he takes on, emphasizing the custom and unique nature of each endeavor. From full cabinet and millwork projects to constructing custom stairs and loft areas, LSV Carpentry thrives on delivering passion-driven, high-quality craftsmanship.

Passion-Driven Journey:

Luis reflects on his 10-year journey in carpentry, starting with restoration work and gradually transitioning into finish work. His passion and eagerness to learn drove him to excel in the field. He emphasizes that the joy he derives from his work is a key factor in the success of LSV Carpentry.

Marketing and Growth:

With a focus on word of mouth and social media, Luis discusses how he has attracted clients through platforms like Instagram. He acknowledges the role of a designer who played a crucial part in boosting his portfolio and securing larger projects. Luis reveals his excitement about the steady growth of LSV Carpentry and the positive trajectory it's on.

Challenges in the Carpentry Business:

Luis addresses the challenges in the highly competitive carpentry industry, particularly the struggle to establish a name and connect with the right clientele. He emphasizes the importance of thinking outside the box to stand out in the market and navigate the initial difficulties in building a reputation.

One-Man Show and Future Aspirations:

As a solo entrepreneur, Luis talks about the hands-on approach he takes in every aspect of his business. He recently brought his girlfriend on board to handle administrative tasks, allowing him to focus more on design and production. Looking to the future, Luis envisions a larger facility, potentially hiring employees, and expanding the reach of LSV Carpentry.

Want to get in touch with Louis Vignapiano?

Instagram: https://www.instagram.com/lsv_carpentry/

Linkedin: https://www.linkedin.com/in/louis-vignapiano-30936b26b/

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms

“I can say so many things about mentality, you know, going through challenging times as an entrepreneur, the value of a community that has similar goals, and it was it's awesome that the program is kind of just given provided that all to me”

-John Bonema

Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by John Bonema from Cut Twice Woodworks.

John shares the origins of Cut Twice Woodworks, a venture that began in Northern California in March 2020. His relocation to the Nashville area marked a pivotal point for the business, specializing in custom furniture and gifts. The success story includes surpassing revenue goals by 210% for 2023, a testament to the power of the mentorship program.

Listen now and get the whole story!

“ I jumped in probably the first month, and I dragged my feet for months, two, and three. And I would say that, when it started to click for me was that I realized that I was being provided with kind of coaching on a mindset. “

-John Bonema

Identifying Challenges:

Before joining the program, John faced challenges in reaching the right audience for his custom woodworking. He recounts his early days, participating in various events and fairs, assuming business card distribution would convey the full scope of his offerings. The primary challenge was connecting with the right clientele in his rural setting, individuals who valued and could afford custom furniture.

Enter the Mentorship Program:

John delves into what drew him to the mentorship program. Referred by a friend's wife, he found a program that aligned with his goals after experiencing frustration with larger, less personalized referral-based platforms. Steve's genuine interest in John's goals and the program's focus on woodworking industry intricacies motivated him to take the plunge.

Overcoming Mindset Challenges:

John candidly shares his initial resistance to fully embracing the program's teachings. It wasn't until he recognized the value of mindset coaching that things started clicking. The program guided him in breaking free from self-imposed limitations and embracing a mindset of abundance.

Building a Supportive Community:

A key highlight of the program for John is the supportive community it provides. With around 20 like-minded individuals in a rolling admissions setup, the group became a valuable resource for sharing ideas, troubleshooting challenges, and celebrating each other's successes.

“ My dreams are validated. Oh, because why? Because there are other people that are doing the things that I want to do like, and sometimes you can get a little piece of acknowledgement, like, Oh, if I do good enough, where people will recognize me no, like, you actually have to let people know that you exist. “

-Steve Larosiliere

Want to get in touch with John Bonema?

Contact him through:

Instagram: https://www.instagram.com/cuttwicewoodworks/

Youtube: https://www.youtube.com/cuttwicewoodworks

Facebook: https://www.facebook.com/CutTwiceWood

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms

“ It was basically just sitting in front of computers doing some concepts for Chinese companies, which usually we're going just to the bean, and you just do it do it. “

-Filip Winiewicz

Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Filip Winiewicz from Romero Hardwood HK Ltd. 

Living in various countries, including islands, Beijing, and Malaysia, Filip eventually landed in Hong Kong, where he got married to his Korean wife. Dissatisfied with the architectural work in Hong Kong, which he found lacking in the creative and hands-on aspects, Filip sought an alternative. Intrigued by woodworking as a smaller scale of architecture, he saw it as an opportunity to have more control over his ideas and faster results. Without any formal training, he relied on YouTube to acquire woodworking skills.

Starting a woodworking venture in Hong Kong presented challenges, considering the exorbitant rent and tough market competition from China, the world's largest furniture manufacturing country, located just across the border.

Listen now and get the whole story!

“ My knowledge was like, mainly YouTube. And, and probably Hong Kong is the worst place to start woodworking but yeah, and it's hard to Okay, now we can call it business, but I just decided to do something I want to do.”

- Filip Winiewicz

Evolution of Projects:

Starting with live-edge slab tables, Filip's business evolved from competing with China on slab tables to specializing in custom, high-end furniture for residential projects. He emphasizes the challenging nature of these projects, often involving intricate details and solid wood. Clients opt for Filip's craftsmanship, trusting his expertise over mass-produced alternatives from China.

Steve: "Your work is truly remarkable, Filip. How did you navigate the initial stages of your business and establish your presence in such a competitive market?"

Building Presence and Overcoming Challenges:

Filip shares his early strategy of leveraging Instagram for marketing. Recognizing the rarity and appeal of wood products in Hong Kong, he strategically built a significant Instagram following by targeting potential customers interested in unique, high-quality furniture. This, coupled with a smart pricing approach, allowed him to gain a foothold in the market.

Filip also emphasizes the challenges he faces, particularly in sourcing wood from China, where quality control is limited. The discrepancies in wood quality and the constraints of Hong Kong's small workshop spaces pose ongoing challenges.

Steve: "It's fascinating to hear about your journey, Filip. As you've grown, what are the key tools and investments that have played a crucial role in your woodworking business?"

Key Tools and Investments:

While Filip's workshop may seem basic compared to American standards, he highlights essential tools like the Felder combination jointer and planer thicknesser as his significant investments. Acquiring a secondhand CNC machine at a bargain further expanded the business's capabilities, allowing for more intricate projects.

Want to get in touch with Jesus Romero?

Contact him through:

Instagram: https://www.instagram.com/hardwood_hk/

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms

“I got lucky that that kept me busy for a while. But for the most part, it's been you know, you know, I'm like, thumbtack yeah jobs through there. I don't I don't love it. Yeah, and I it's kind of the I think I've probably lost money being on that one. “

-Zachary Austin

Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Zachary Austin from Ausitn Builds. In this episode, we delve into the story of Zach's venture into the world of cabinetry, furniture, and the challenges of entrepreneurship. Let's unravel the tale of passion, perseverance, and the pursuit of craftsmanship.

Listen now and get the whole story!

“I mean, to be honest, it's been a rough last couple of months only getting like small jobs, which is been really tricky. But um, I've been now working with a couple of different other like, contractors. So it looks like it's starting to pick up. Yes, which I'm excited for.”

-Zachary Austin

Finding the Passion:

Zach Austin, the man behind Austin Builds, began his journey into woodworking more than a decade ago as a cabinet maker. However, his roots in the craft can be traced back to his childhood, where the influence of his builder father quietly planted the seeds of a passion he would come to discover later in life. Although woodworking wasn't an immediate calling, Zach's exposure to it during his formative years left an indelible mark on him.

The Journey Takes Shape:

After honing his skills in various shops over the years, Zach found himself at a crossroads when the last company he worked for unexpectedly closed its doors. Despite the initial shock and heartbreak, this unexpected turn of events served as a catalyst for Zach to embark on his entrepreneurial journey. Recognizing the desire to forge his path and build something of his own, Austin Builds was born.

From Kitchen Cabinets to Custom Creations:

Zach's focus with Austin Builds centers around cabinetry and furniture, with a specialization in crafting unique pieces that breathe life into spaces. His expertise spans a myriad of projects, from kitchens and vanities to bespoke furniture and intricate wall paneling. The diversity in his creations reflects not just his skill but also his eagerness to take on new challenges and push the boundaries of his craft.

The Leap into Entrepreneurship:

The transition from being an employee to an entrepreneur isn't always a planned endeavor. In Zach's case, the decision was thrust upon him when the company he worked for abruptly closed its doors. This unexpected turn, while initially daunting, fueled his determination to build something meaningful and lasting. Austin Builds became more than a business; it became a testament to Zach's resilience and commitment to his craft.

Navigating Challenges:

The path of entrepreneurship is laden with challenges, and Zach candidly shares the struggles he faced in the early stages of Austin Builds. Financial uncertainties, the struggle to find the right clients, and the constant juggling act of work and family life – these challenges have been both testing and transformative. Yet, Zach's passion for woodworking and the freedom of being his own boss have been the driving forces that keep him moving forward.

“I would narrow down your, your services to two things, okay? And these two things that you really, you do vanities and you do builtins, right, like, and those I mean, it kind of sounds like it's a mix of both like built ins you're not completely in love with but you got the skills to completely do it. “

-Steve Larosiliere

Contact him through:

Instagram:https://www.instagram.com/austinbuildsllc/

Youtube: https://www.youtube.com/@austinbuildsllc

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms

“I couldn't charge what I knew my stuff was worth, because otherwise, like, I'm unknown, so I would just be sitting, not doing any work. So yeah, that helped me to maximize the revenue I can make from each physical project.”

-Mike

Welcome to the Woodpreneur podcast, the ultimate show for the business and marketing side of the lumber, woodworking, hardwood flooring, and sawmill industry. With your host Steve Larosiliere today is Mike from Woodshop Mike. In the world of woodworking, where craftsmanship meets creativity, Woodshop Mike has emerged as a prominent figure. In a recent episode of the Woods Printer Podcast, hosted by Steve, Woodshop Mike shared insights into his journey, challenges, and strategies for success. Let's delve into the conversation and extract valuable lessons from Mike's experiences.

Listen now and get the whole story!

The Genesis of Woodshop Mike:

Mike's woodworking journey began in high school when he apprenticed with a guitar builder as a class credit. The initial goal was to transition into woodworking full-time after achieving financial stability. However, life took an unexpected turn when Mike lost his 3D design job in Atlanta a few years ago. Faced with a crossroads, he made the bold decision to go full-time into woodworking, leveraging support from his church and strategic planning.

Strategic Decision-Making:

One key aspect of Mike's success was strategic decision-making. He recognized the importance of aligning his passion for woodworking with content creation and custom work. Mike's approach involved overlapping projects, creating content for brands, and building a portfolio for potential collaborations. This strategy not only maximized his revenue but also laid the foundation for future opportunities.

The Role of Networking:

Mike emphasized the value of networking with successful entrepreneurs during his transition. Having mentors and a sounding board outside the woodworking niche provided him with valuable insights. Leveraging these connections allowed him to refine his business model and make informed decisions.

The Challenges of Content Creation:

As a content creator, Mike highlighted the challenges of balancing woodworking projects with the demands of recording and editing. He candidly shared the time-consuming nature of filming and editing, emphasizing the need for authenticity in his videos. Acknowledging the longer timelines for content creation, he recently started outsourcing some projects to an editor to streamline the process.

Identifying the Core Audience:

A pivotal moment in Mike's journey was identifying his core audience, personified as "Larry." By understanding Larry's characteristics, preferences, and skill level, Mike tailored his content to resonate with this target audience. This approach ensures authenticity and meaningful engagement, fostering a dedicated community.

“The kind of mindset that you have as it relates to attracting an audience and building an audience around your content? Like, have you what have you, what have you learned through the process of putting out regular content and understanding what they need? “

-Steve Larosileire

Want to get in touch with Mike ?

Contact him through:

Instagram: https://www.instagram.com/woodshopmike/

Youtube: https://www.youtube.com/@WoodshopMike/videos

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms

“I really want to challenge my skills around joinery and hand tools, which is kind of funny because it's like going backwards, because I started to call power tools, but I've been getting really into it over the last six to nine months. “

-Alyssa Timmer

Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Alyssa Timmer from at timberworks. In this episode, we delve into her journey from starting as a novice woodworker in 2020 to building a thriving business while working as a CPA and accounts payable manager. Alyssa’s venture into woodworking started innocently enough – with a need for furniture in her own home. What began as a personal project unfolded into AT TimberWorks, a woodworking business specialising in custom furniture, from charcuterie boards to larger pieces like desks and tables. 

Listen now and get the whole story!

“I want to do bigger, as much as the cutting board or charcuterie board is fun. I really, like don't want to do that all the time.”

-Alyssa Timmer

Navigating the Business Landscape

Explore the transition from woodworking as a hobby to establishing AT TimberWorks as a business. Alyssa shares insights into her business's financial aspects, including when she started making a profit and the products that became her bread and butter.

Alyssa dives into her marketing approach, emphasizing the power of word-of-mouth within her local community. Learn how she leverages social media platforms like Instagram and Facebook, along with personal connections, to effectively market AT TimberWorks.

Balancing a Dual Life: CPA by Day, Woodworker by Night

Uncover the unique dynamic of Alyssa's dual life – working as a CPA and pursuing her passion for woodworking. She shares the challenges of balancing these two worlds and the unexpected ways her woodworking skills benefit her corporate career.

Alyssa reflects on the uncertainty of her future path, considering the possibilities within both her corporate career and woodworking. She discusses the challenges of time management and her commitment to continuous skill enhancement.

Crafting a Unique Brand: AT TimberWorks Eco-Friendly Approach

Learn about Alyssa's partnership with the National Forest Foundation's Sapling Program. She shares how @TimberWorks contributes to environmental sustainability by planting trees with each purchase and involving customers in the process.

Alyssa discusses the challenges of maintaining an eco-friendly brand and how it adds value to her products. Discover the impact of incorporating sustainability into the marketing strategy and fostering a sense of shared responsibility with customers.

“ I think there's in corporate America, there's this belief that like, oh, people can't do it all like, hell yeah, you can do Yeah, like you can. You can maintain a passion and a hobby like the executives are playing golf. I'm all the time, like, all the time, and you're gonna say, "Oh, you're not doing work because you're playing golf.”

-Steve Larosiliere

Contact him through:

Instagram:https://www.instagram.com/at_timberworks/

Youtube: https://www.youtube.com/@at_timberworks

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms

“The only information you find typically online is made by marketers, or copywriters, or other types of professionals, but not the people actually doing the work. “

-Mark de Grasse

Welcome to the Woodpreneur podcast, the ultimate show for the business and marketing side of the lumber, woodworking, hardwood flooring, and sawmill industry. With your host Steve Larosiliere today is Mark de Grasse the president of Digital Marketer. Mark shared valuable insights into the world of digital marketing and how it can benefit small businesses, including those in the woodworking and lumber industry.

Digital Marketer is a leading online digital marketing organization with a rich history of teaching digital marketing strategies. They have trained over 120,000 marketers, agencies, and small business owners, making them a powerhouse in the industry.

During our conversation with Mark, he highlighted the importance of content marketing and how it can help small businesses establish trust, credibility, and authority in their respective fields. 

“So how do you get exposure if you can't do advertise or advertising and say, a loss or breakeven, you get up to now maintain your customers? And how do you maintain customers, you create content and you show the customers and you nurture the relationship and you care about the customers and customers? What's gonna start happening is they're getting very committed to specific brands, for specific reasons.”

-Mark de Grasse

Content as a Qualifier: Mark emphasized that content is a way for businesses to display their competence to potential customers. It's a means to showcase your expertise, educate your audience, and build trust.

Shift in Content Marketing: Mark discussed how the landscape of content marketing has evolved over the years. The advent of smartphones and social media has made content creation more accessible and essential for businesses.

Creating Baseline for Marketing: Mark outlined three essential elements for small businesses looking to establish their online presence: a professional website, clear descriptions of services, and a conversion product. A website is your digital storefront, clear service descriptions inform potential customers, and a conversion product gets your foot in the door with clients.

Importance of Consistent Content: Consistency in content creation is key. Mark encouraged small business owners to prioritize consistent content production over the overall volume of content. Whether it's blog posts, videos, or podcasts, regular content production keeps your audience engaged and informed.

Leveraging Digital Advertising: If you're ready to invest in marketing, Mark recommended starting with online paid advertising. Create a budget and run ads for at least three months to see results. Remember that follow-up is crucial in converting leads into customers.

“What I found to the unexpected thing about marketing, when you put yourself out there and you actually commit to is that so many more opportunities happen.”

-Steve Larosiliere

Contact him through:

Instagram: https://www.instagram.com/markdegrasse/

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms

“One of the things that I do with clients is I kind of tell them that it's okay to be yourself, I actually don't want you to be anybody else, I want you to be the type of person that shows up authentically.”

-Steve Larosiliere

Welcome to a brand-new episode of the Woodpreneur Podcast. In this episode i’m going to be diving into the world of personal branding in the competitive home service and woodworking industry. It's all about thriving, not just blending in. Many woodworkers are naturally humble, but in today's digital age, putting yourself out there is essential. In this blog post, I'll explain what it means to put yourself out there, why it's crucial, and how to embrace the idea of standing out.

Steve Larosiliere's insights provide a roadmap for your woodworking business's growth and prosperity. By following these steps, you'll be on your way to attracting and serving the right clientele, ensuring the long-term success of your business.

It's time to hear the complete story now!

“So imagine that level of, of authenticity and consistency in your business by merely showing up, right, it also differentiates you from your competitors, because again, your competitors are not even watching this, right.”

-Steve Larosiliere

What Does "Putting Yourself Out There" Mean?

Putting yourself out there means showcasing your authentic self, your personality, your work, your story, and the journey of building your woodworking business. In the past, people found you through the yellow pages or local advertising. Today, your online presence is your storefront, and social media is the main street. Authenticity is key. Be yourself, not someone else.

Embracing Authenticity:

Authenticity is the foundation of personal branding. Be genuine, transparent, and true to yourself at your highest form. When you show up authentically, you connect with people on a deeper level. Share personal stories, hobbies, and interests that resonate with your audience. For example, a woodworker who loves hunting can create content around their hunting adventures, forging a deeper connection with their customers. Another client who homeschools can share family activities and homeschooling insights, forming meaningful connections with like-minded individuals.

The Power of Your Profile Picture:

Your profile picture is the first impression people get of you. Choose a high-quality, smiling photo of yourself rather than an abstract image, logo, or pet. Showing your face can significantly impact your online presence, as it makes you more relatable and trustworthy.

Why It's Important:

Putting yourself out there allows you to build trust and credibility. When your audience knows the person behind the wood, trust naturally follows. Building your personal brand differentiates you from competitors who are not making this effort. It draws people who resonate with your values, style, and content. This authenticity enhances brand loyalty, leading to repeat customers.

Creating Opportunities:

Personal branding opens doors to numerous opportunities. You may receive media coverage, invitations to host shows, and participation in business plan competitions. By showing up authentically, you attract connections, collaborations, and growth.

Contact him through:

Instagram: https://www.instagram.com/thelarosiliere/?hl=en

Woodpreneurlife Instagram: https://www.instagram.com/woodpreneurlife/

LinkedIn: https://www.linkedin.com/in/stevelarosiliere/

Acres of Timber Website: https://www.acresoftimber.com/

Stoked Website: https://www.stoked.org/

YouTube: https://www.youtube.com/c/SteveLarosiliere

Woodpreneurlife YouTube: https://www.youtube.com/@woodpreneurlife4211

Facebook: https://www.facebook.com/stevelarosiliere1/

Woodpreneurlife Website: https://www.woodpreneurlife.com/

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms

“ I was listening to the Woodpreneur Podcast, and that actually motivated me to do a lot of things, including rebranding, and growing and being becoming a business owner, using the skills that I have”

-Donny Hinds

Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Donny Hinds from Salem Wood Co. Donnie started as a woodworking hobbyist and transformed his passion into a thriving business. In this podcast, we'll delve into Donnie's inspiring journey, his experiences with personal branding, the Woodpreneur Mentorship Program, and his vision for the future.

Listen now and get the whole story!

“I think the biggest thing actually is group discussions wherein everybody's involved and you can learn through what other people are going through open and frank conversations. And, and, frankly, Steve to you leading it, and just being upfront with what you think is the best advice.”

-Donny Hinds

The Turning Point

He witnessed the power of personal branding and its immediate impact. Steve encouraged participants to post personalized content on their social media platforms. Donnie acted quickly, and within minutes, he was amazed to see a quarter of his offerings sold. By the end of the day, he had sold out all his products. It was a turning point that motivated him to take his hobby to the next level.

The Mentorship Program

After realizing the potential of his woodworking business, Donnie's journey to success continued as he joined the Wood Printer Mentorship Program. The process was seamless, and he received support to integrate his website and social media platforms. Most notably, Donnie appreciated the sense of community within the mentorship program. He highlighted the importance of open and honest group discussions led by Steve. It offered the opportunity to learn from others and gather practical advice for business growth.

The Mindset Shift

Donnie emphasized the pivotal role of mindset in his journey. He admitted that before joining the mentorship program, he wasn't entirely confident in his abilities as a business owner. However, the program helped him believe in himself and his business. He acknowledged the importance of pushing past limiting beliefs, setting big goals, and pursuing them relentlessly.

Achievements and Awards

Donnie's journey had numerous milestones and achievements. Notably, he designed a unique coffee table, entered it into the "Made in North Carolina" awards, and received an honorable mention. This recognition led to increased visibility for his brand. His designs caught the attention of potential customers across the state, and he was even featured in local magazines and news outlets. Donnie's commitment to quality craftsmanship and innovation propelled his business forward.

“The other thing too, is removing yourself from the idea that it's you. So I think many of the audience knows that I used to work in nonprofit, right? And so I've run a nonprofit, and I've raised lots of money.”

-Steve Larosiliere

Want to get in touch with Donny Hinds?

Contact him through:

Instagram: https://www.instagram.com/jpaulthecarpenter/

Facebook: https://www.facebook.com/donny.hinds.jr

Welcome to the first episode of The Epoxy Business Podcast, hosted by Steve Larosiliere and Jake Latvala.

Steve and Jake run Ol Loggin Epoxy, one of the best premier epoxy brands for woodworkers by woodworkers, and they wanted to create a show to help document the building of this brand. Together, they are doing something that no one else is doing, and they want to invite you along for the journey.  

Steve runs the Woodpreneur Podcast and a marketing agency called Acres of Timber alongside the Acres CRM, which is software for woodworking businesses. He works with many big brands and with Woodpreneurs of all sizes to help grow their sales and marketing. 

Jake Latvala owns Ol Loggin Sawmill, teaches people how to build epoxy tables and serving trays, and he does it all with urban lumber. He and his company process the lumber from tree to table and work heavily with epoxy as well.

Read More

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms

“we were running into issues where we couldn't find absolute success to the nth degree of businesses actually growing. We were doing everything that we could deliver. And then we found a need that we needed to help the small businesses, somehow, someway being able to provide automations and things doing the work that they couldn't do to get that last mile in place”

-Robin Alex

Welcome to the Woodpreneur podcast, the ultimate show for the business and marketing side of the lumber, woodworking, hardwood flooring, and sawmill industry. With your host Steve Larosiliere today is Robin Alex the Co-founder of Go High Level, on a brand new episode of the Wood Printer Podcast. In this exclusive conversation, we dive deep into the transformative power of automation, the impact of a robust CRM system, and the essence of personalized customer interactions that foster business growth.

“I do think that many people kind of let off the pedal, in the sense of well, like just implementing kind of this basic stuff, and we've been doing it for the first four or five years. And I think you'll become stagnant”

-Robin Alex

Understanding the Genesis of Go High Level

Robin Alex provides insights into the inception of Go High Level, drawing from his background as an entrepreneur and agency owner. He shares the challenges faced by businesses, particularly in providing automation that bridges the gap between leads generated and operational capacity. He emphasizes the essence of automation and the mission behind Go High Level's creation.

Unveiling Go High Level's Journey

The conversation unravels the journey of Go High Level, marking its five-year milestone since its launch in 2018. Robin elucidates the platform's evolution and its aim to consolidate diverse tools into one comprehensive system. The emphasis is on empowering individuals to leverage this platform for customized solutions tailored to specific business needs.

Elevating Business Perspectives Through Automation

The duo delves into the critical mindset shift needed to adopt automation and professionalization within businesses. Robin highlights the necessity for businesses to transition from being mere operators to proactive business owners by embracing data-driven insights and automation.

Building a Community and Amplifying Brand Perception

The discussion pivots towards the role of community in brand building and how Go High Level's platform enables businesses to establish deeper connections with customers. The emphasis is on the personal touch, reinforcing trust and organic referrals, resulting in enhanced brand perception and a premium customer experience.

Future of Marketing and Automation

Robin foresees the future of marketing and automation, emphasizing the continual advancement of technology, particularly AI, and the exploration of emerging channels like WhatsApp and digital billboards. The conversation focuses on adapting to changing trends and leveraging new channels to stay ahead.

Want to get in touch with Robin Alex ?

Contact him through:

Linkedin: https://www.linkedin.com/in/robinalex/

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms

“There's more than enough opportunities for everybody to eat,and so, again, go back to point number one is it forces you to level up, it forces it be better. And number two is like, it just makes the market bigger. “

-Steve Larosiliere

Welcome to a brand-new episode of the Woodpreneur Podcast. In this episode i’m going to discuss why competition is good for your wood, lumber, sawmill, and furniture business. In a world where many entrepreneurs fear competition, Steve sheds light on why it's not a bad thing at all. Let's explore the five compelling reasons why competition is a driving force for success in the woodworking industry.

Steve Larosiliere's insights provide a roadmap for your woodworking business's growth and prosperity. By following these steps, you'll be on your way to attracting and serving the right clientele, ensuring the long-term success of your business.

It's time to hear the complete story now!

“literally the people that provide the best service, I'm talking about, like white, grave, educating, empowering and motivating, inspiring brand for your customers that like, you're gonna win, and you're going to knockout competition, you know, and so like, it's truly about creating an experience that people want to tell other people about, like, Oh, my God, you know, I started working with this sawmill or I started working with this woodworker”

-Steve Larosiliere

Competition Forces You to Level Up:

When you're the only player in your field, it's easy to become complacent. However, in a thriving marketplace with numerous competitors, you're constantly motivated to provide the very best products and services. Competition compels you to innovate, avoid laziness, and think bigger. In a post-pandemic world where everyone seems to be starting businesses, it's a challenge to stand out. But remember, this challenge is also an opportunity to raise your game.

It Expands the Market:

Competition doesn't just mean fighting for the same piece of the pie. In fact, it makes the pie bigger. When competitors advertise their services, they are essentially increasing market awareness. This results in more customers seeking out woodworking businesses. Having multiple options to choose from only encourages potential clients to explore the market further, which, in turn, benefits all businesses involved. Instead of viewing competitors as threats, see them as contributors to the growth of the woodworking industry.

Focus on Key Metrics:

One common pitfall in the woodworking business is getting lost in the details, such as tools and jobs. However, the real key to success lies in three metrics: leads, quotes, and sales. Competition reminds you to concentrate on these critical factors. If you're not actively tracking these metrics, you're playing the wrong game. Success in the woodworking industry comes from being results-oriented, not just busy.

Contact him through:

Instagram: https://www.instagram.com/thelarosiliere/?hl=en

Woodpreneurlife Instagram: https://www.instagram.com/woodpreneurlife/

LinkedIn: https://www.linkedin.com/in/stevelarosiliere/

Acres of Timber Website: https://www.acresoftimber.com/

Stoked Website: https://www.stoked.org/

YouTube: https://www.youtube.com/c/SteveLarosiliere

Woodpreneurlife YouTube: https://www.youtube.com/@woodpreneurlife4211

Facebook: https://www.facebook.com/stevelarosiliere1/

Woodpreneurlife Website: https://www.woodpreneurlife.com/

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms

“ I have to tell you that, honestly, the biggest thing that gets in your way is being able to be open to new ideas. Like you have to be open to new ideas. Because if you're not open to new ideas, then you're never going to grow. “

-Steve Larosiliere

Welcome to a brand-new episode of the Woodpreneur Podcast. In this episode i’m going to talk about the common challenges faced by woodworking entrepreneurs and share valuable insights on how to overcome them. If you're struggling to grow your woodworking or furniture business, this episode is a must-listen. Let's break down the key reasons many woodworkers face difficulties and the solutions that can help you unlock your business's true potential.

Steve Larosiliere's insights provide a roadmap for your woodworking business's growth and prosperity. By following these steps, you'll be on your way to attracting and serving the right clientele, ensuring the long-term success of your business.

It's time to hear the complete story now!

“The hard part that I need to sort of think about or get through to you is that the same method in which you build and you make is not the same method and mindset that you need to market and do sales in your business.”

-Steve Larosilire

Don't Go It Alone:

One of the primary stumbling blocks for woodworking entrepreneurs is the belief that they have to go it alone. Steve emphasizes the importance of community and collaboration. While woodworking can be a solitary craft, entrepreneurship doesn't have to be. Connecting with like-minded individuals who understand the journey can provide valuable insights and support, helping you see your business in a new light.

Openness to New Ideas:

Many woodworkers become resistant to new ideas, sticking to old methods that may no longer be effective. Steve urges woodworkers to remain open to fresh approaches, even when they seem unconventional. For example, using your personal Facebook page for business purposes can be a game-changer, and being open to such ideas can lead to business growth.

Overcoming Limiting Beliefs:

Steve addresses common limiting beliefs that hinder growth, such as the fear of putting yourself out there, the concern about getting too busy, and the desire to keep business and personal life separate. He emphasizes that people are generally more focused on themselves and that separating business from personal life can limit your growth potential. Embrace your authentic self and focus on the present instead of worrying about potential future problems.

The Importance of Having a Plan:

A lack of planning is a significant challenge for many woodworking entrepreneurs. Steve highlights the need for a clear roadmap for your business. Having a well-defined plan, investments, and a structured approach can make a world of difference in your business's growth. Don't rush to diversify revenue streams; first, maximize your primary source of income.

Contact him through:

Instagram: https://www.instagram.com/thelarosiliere/?hl=en

Woodpreneurlife Instagram: https://www.instagram.com/woodpreneurlife/

LinkedIn: https://www.linkedin.com/in/stevelarosiliere/

Acres of Timber Website: https://www.acresoftimber.com/

Stoked Website: https://www.stoked.org/

YouTube: https://www.youtube.com/c/SteveLarosiliere

Woodpreneurlife YouTube: https://www.youtube.com/@woodpreneurlife4211

Facebook: https://www.facebook.com/stevelarosiliere1/

Woodpreneurlife Website: https://www.woodpreneurlife.com/

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms

“I sort of started enjoying sharing stuff on Instagram. And that's where a lot of my business was coming from. Yeah, but I have always had this itch to find the next hardest thing every time. As soon as I've done something, I don't have a ton of interest in doing it again”

-Nick Sawyer

Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Nick Sawyer from Sawyer Design. In this episode, we delve into Nick's journey as a custom furniture maker and content creator on YouTube. Nick shares his passion for one-of-a-kind pieces, the power of storytelling, and his plans for the future of his brand.

Listen now and get the whole story!

“I was able to build like this sculptural piece and really take the story of his life that his dad gave me and build a piece where every part of it was some representation of that story. Yeah. And something just clicked. It meant a lot.”

-Nick Sawyer

Finding His Way into Woodworking

Nick's journey into woodworking began by accident, sparked by a desire to create patio furniture for his wife.

Armed with a chop saw, he started building pallet wood furniture and honing his woodworking skills.

A Mentor and a New Beginning

Nick's passion for fine woodworking was ignited by a mentor in Boise, which was later carried forward when he moved to Portland.

However, the transition from having a customer base to trying to make one-offs was challenging, driving him to share his work on Instagram.

Discovering Content Creation

Nick found his niche in sharing intricate, detail-oriented work on Instagram.

His focus shifted to YouTube as he realized the potential for storytelling through video.

The driving force behind his woodworking journey was the desire to create unique, high-quality pieces, rather than mass-produced items.

Building a Unique Brand

Nick emphasizes the importance of creating content that stands out in the saturated YouTube woodworking space.

He seeks to cater to an audience of "wood pornographers" who appreciate intricate designs and processes.

Finding a balance between stories that appeal to woodworking enthusiasts and broader audiences is key.

Balancing Passion and Business

Nick's unique style of woodworking is centered on creating high-end, one-of-a-kind pieces.

Each piece is crafted as a commission rather than part of a product line.

He maintains a small 400-square-foot shop and invests his all into every single piece.

The Role of YouTube

Nick's primary product is his YouTube content.

While he invests substantial time and effort into his pieces, his focus is on creating compelling YouTube videos.

From Custom Pieces to Digital Products

Nick's desire to scale his business leads him to explore options beyond labor-based products.

He is contemplating creating digital courses, but he refuses to release content that doesn't meet his high standards.

“ I feel like a lot of people, especially in the woodworking space are a little afraid to go there. They're afraid to position themselves as like the star, they're the reluctant to even acknowledge that they a star star.”

-Steve Larosiliere

Contact him through:

Instagram:https://www.instagram.com/sawyer_design/

Youtube: https://www.youtube.com/@SawyerDesign

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms

“I figured the tool companies tell you how much a tool costs and, you know, mills and kilns and, you know, you know, whether it's festivals, you can see, so I'm just gonna pull back the curtain, and I'm just gonna let you know. And I'm doing my best to just give you as much information as possible, nothing to hide, just so that it's just so much easier when you get on the phone with either myself, or one of our growth advisors, or you're talking to one of our growth specialists about the business,”

-Steve Larosiliere

Welcome to a brand-new episode of the Woodpreneur Podcast. In this episode I want to discuss how you can work with me and Builder Growth IO to take your wood business to the next level. If you've been wondering about our offerings and pricing, I'm here to provide you with all the details. Transparency is key, and I want you to have all the information you need to make an informed decision for your business.

Steve Larosiliere's insights provide a roadmap for your woodworking business's growth and prosperity. By following these steps, you'll be on your way to attracting and serving the right clientele, ensuring the long-term success of your business.

It's time to hear the complete story now!

“ if I'm gonna be telling, you know, my salespeople and I'm going to be promoting this a lot more. Again, this is as a fall 2023 Don't hold us to it be cuz programs and pricing will probably change as we add more value to the community and the more results we get, and the busier we are, things may change.”

-Steve Larosiliere

Kickstart Program (Coming Soon): This program is designed for those who want to take a DIY approach to learning and growing their wood business. You'll have access to a library of our podcast episodes, free resources, and mini-courses, all for an affordable price.

Foundations Program: This program includes a free course, access to a community (on Discord), and monthly subscription-based content. It's perfect for those who want to dive deeper into wood business strategies and tap into a supportive community. This is ideal for those just starting to invest in their business, and the monthly fee is budget-friendly.

Foundations Plus: Priced at around $3,000, this program offers substantial value. You'll receive a website, a logo refresh, group coaching calls, access to our 10k in 15-day sprint program, and our personal branding course. It's a great choice if you're ready to invest in professional branding and business growth.

Branding and Advertising Program: For $5,000, this program provides you with everything you need to boost your marketing efforts. We'll set up your CRM, manage your Facebook and Google ads, and provide access to our courses and community for six months. You'll also get personalized coaching to fine-tune your product and pricing strategies.

Wood Printer Marketing Systems Program: Priced at $10,000, this program is designed to install a marketing department in your business. We create content, manage your ads, and even provide a virtual marketing assistant to handle tasks like appointment booking and sending quotes. It's a comprehensive package to help you scale your wood business efficiently.

Contact him through:

Instagram: https://www.instagram.com/thelarosiliere/?hl=en

Woodpreneurlife Instagram: https://www.instagram.com/woodpreneurlife/

LinkedIn: https://www.linkedin.com/in/stevelarosiliere/

Acres of Timber Website: https://www.acresoftimber.com/

Stoked Website: https://www.stoked.org/

YouTube: https://www.youtube.com/c/SteveLarosiliere

Woodpreneurlife YouTube: https://www.youtube.com/@woodpreneurlife4211

Facebook: https://www.facebook.com/stevelarosiliere1/

Woodpreneurlife Website: https://www.woodpreneurlife.com/

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms

“Event planning framework is to help you get a bunch of leads and a bunch of sales and increase brand awareness about your business in a short period of time. “

-Steve Larosiliere

Welcome to a brand-new episode of the Woodpreneur Podcast. In this episode we're diving into a valuable strategy that could transform your wood, lumber, or furniture business - the art of hosting events. I'm Steve Larosiliere, the founder of Builder Growth, where we specialize in helping wood-based businesses scale from six to seven figures. In this blog, I want to share a snippet of the training I provide to my clients on how to leverage events to grow sales and increase brand awareness. It's a powerful strategy that's worked wonders for businesses, with some raking in substantial revenue - from $15,000 to an impressive $60,000 in a single day.

Steve Larosiliere's insights provide a roadmap for your woodworking business's growth and prosperity. By following these steps, you'll be on your way to attracting and serving the right clientele, ensuring the long-term success of your business.

It's time to hear the complete story now!

“I recommend folks combined personal branding strategy, and paid ads just to start generating leads generating leads generally, even though a lot of those leads that were like, you know, when you run an ad, and there's a lot of tire kickers like those people, you need to actually get their email address, you need to you need to like get their contact info, because those people that are tire kickers now, if you keep in touch with them can end up being customers.”

-Steve Larosiliere

The Timeline for Your Event

We'll kick off with a timeline. The objective of this event planning framework is simple: gather leads, boost sales, and create brand awareness in a short period. To do this, I recommend combining personal branding strategies and paid ads. Those tire-kickers you attract through ads? They can turn into loyal customers with a bit of nurturing.

Six to Eight Weeks Out: Pick a Date and Venue

Your first step is to select a date and venue for your event. Whether you have a showroom, storefront, shop, or yard, or even if you don't, you can collaborate with existing businesses to use their space. Consider whether you want a one-day event or something spanning multiple days. Multi-day events can be especially successful, so don't rule them out.

Six to Eight Weeks Out: Gather Your Contacts

Next, gather all your contacts. Export data from your phone, QuickBooks, social platforms, and email contacts. You want to create a comprehensive invite list that includes names, email addresses, and phone numbers.

Six to Eight Weeks Out: Create a Name and Theme

Still, six to eight weeks before the event, come up with a catchy name and theme. Align it with the season or consider themes like grand openings, rebrands, or new website launches. These are all excellent reasons to invite people to your event.

Four Weeks Out: Set Up on Social Media

Now, it's time to create an event on Facebook and design a flyer. Eventbrite is your best friend for registration. Make sure people RSVP; you can entice them with giveaways and collect valuable contact information. These RSVPs are your potential future customers.

Contact him through:

Instagram: https://www.instagram.com/thelarosiliere/?hl=en

Woodpreneurlife Instagram: https://www.instagram.com/woodpreneurlife/

LinkedIn: https://www.linkedin.com/in/stevelarosiliere/

Acres of Timber Website: https://www.acresoftimber.com/

Stoked Website: https://www.stoked.org/

YouTube: https://www.youtube.com/c/SteveLarosiliere

Woodpreneurlife YouTube: https://www.youtube.com/@woodpreneurlife4211

Facebook: https://www.facebook.com/stevelarosiliere1/

Woodpreneurlife Website: https://www.woodpreneurlife.com/

Access our training - $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms

“ I just saw other people making money in other ways rather than just, you know, busting their butt trying to build every day. And I was like, man, let me let me try to see if I can do this.”

-Jared Foster

Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Jared Foster from Jpaulthecarpenter. Jared's journey from the music industry to becoming a skilled woodworker and successful business owner is nothing short of inspiring. Let's dive into his remarkable story. Jared's journey into the world of woodworking started in an unconventional way. He moved to Atlanta and spent a year and a half on tour with a music artist. However, the constant travel and living out of a suitcase took its toll. Jared knew he needed a change. He decided to leave the music scene behind and embrace a new path.

Once off the road, Jared's journey into woodworking began. He started small, using pallets and reclaimed materials from the neighborhood to create unique pieces of furniture. This is where his passion for woodworking started to flourish. Jared's creativity was unleashed, and he began making TV stands with LED lights, tables, and more.

Listen now and get the whole story!

“My price is my price. I want to give you the best thing that I can give you. And I want other people to see this thing. And want to come and shop with me.”

-Jared Foster

The Power of Connections

Jared's journey continued to evolve. He collaborated with a well-known general contractor in Atlanta who mentored him in the ways of contracting and home renovations. This mentorship broadened Jared's skillset and provided invaluable insights into the industry.

The Porch Swing King

For five years, Jared's primary focus was creating beautiful porch swings. These swings became so popular that people in Atlanta affectionately referred to him as "the porch swing king." He created swings that became a hub for families to gather and enjoy their homes. However, Jared's journey didn't stop there.

Expanding Into Home Renovations

Jared's ambition led him to expand into home renovations, taking on projects that involved complete transformations of living spaces. He gradually built a team, hiring part-time help and collaborating with various contractor teams in Atlanta to handle different aspects of renovation projects.

Challenges Along the Way

One of the significant challenges Jared faced was negotiating prices with clients. He realized that compromising on pricing often led to the use of cheaper materials, which affected the quality of the final product. His lesson was clear: maintaining his prices was essential to ensuring the highest quality for his clients.

“part of that is having a visionary mission and a vision for your company, so that you can start to attract the right talent to your company. Yeah, right. But it's a little, it's a muscle that you need to develop. You know, one needs to develop in order to start sourcing, outsourcing and scaling. “

-Steve Larosiliere

Want to get in touch with Jared Foster?

Contact him through:

Instagram: https://www.instagram.com/jpaulthecarpenter/

Access our training -  $200K and 300 Leads in 15 Days for Woodpreneurs here: https://go.buildergrowth.io/optin-wms

“I love power tools. So I wrote back and I said, you all need to prioritize marketing and sales. The first thing in the morning, take one to two hours a day. Your first job in running your business is marketing and sales and getting attention. “

-Steve Larosiliere

Welcome to a brand-new episode of the Woodpreneur Podcast, we discuss about the ultimate resource for all things related to the lumber, woodworking, hardwood flooring, and sawmill industries. I'm your host, Steve, from Acres of Timber. In this episode, we'll dive into the importance of taking action and putting aside excuses when it comes to achieving your business goals. I was inspired to discuss this topic during a recent challenge I hosted within my community. So, let's get started!

Now is the time to listen and hear the whole story!

Excuses and Challenges:

I recently noticed a trend among participants in a 10k challenge I organized. Some of them were struggling to get started due to various reasons. One individual admitted to not even beginning the challenge by day three or four. Others were too busy with their woodworking tasks, while some wished they had a virtual assistant to help them.

The Shift in Focus:

In response to these concerns, I emphasized the need to prioritize marketing and sales. Your first job when running a wood-related business should be marketing and sales. Building and crafting come after attracting customers and generating sales. Unfortunately, too many individuals in the industry tend to get lost in their craft, forgetting the vital step of bringing in new customers.

The Uncomfortable Skill of Focusing on Metrics:

Focusing on metrics like leads, sales, and quotes might feel uncomfortable, especially for those more comfortable with woodworking tools. Yet, this sprint challenge is designed to help you develop these critical skills that are essential for your business's success. It's like learning to focus on marketing and coaching yourself; it's akin to a pivotal life decision, like getting married.

Investing in Your Business:

Investing in your business can feel just as challenging and uncomfortable as any other significant life change, like marriage or having kids. It might seem daunting, but you'll rise to the occasion when you prioritize it. The key is to step out of your comfort zone, focus on what drives you, and believe that you can achieve your goals.

“I sent out some feelers but I heard back from one you know yada yada. And then I said Read look, it is really uncomfortable. And an it's an really uncomfortable skill to focus on a few key metrics on your business leads, and sales.”

-Steve Larosiliere

Want to get in touch with Steve Larosiliere?

Contact him through:

Instagram: https://www.instagram.com/thelarosiliere/?hl=en

Woodpreneurlife Instagram: https://www.instagram.com/woodpreneurlife/

LinkedIn: https://www.linkedin.com/in/stevelarosiliere/

YouTube: https://www.youtube.com/c/SteveLarosiliere

Woodpreneurlife YouTube: https://www.youtube.com/@woodpreneurlife4211

Facebook: https://www.facebook.com/stevelarosiliere1/

Woodpreneurlife Website: https://www.woodpreneurlife.com/

“you need a certain level of organizational skills you need. You need to have some clarity as to, start and finishing projects, being disciplined and knowing how to if you Oh, my God, if you've managed people this is like this is one of the best things that you can do is to start your own business”

-Steve Larosiliere

Welcome to a brand-new episode of the Woodpreneur Podcast, we discuss about quitting your job to go full-time with your wooden lumber business. I'm Steve Larosiliere, your host, and I'm also the President and Founder of Builder Growth IO. We specialize in helping wood, lumber, furniture, and millwork companies scale their businesses through effective marketing systems. Over the years, I've had the privilege of mentoring and coaching several woodpreneurs, assisting about eight of them in making the leap from the corporate world to full-time wood-based entrepreneurship.

Today, I'm thrilled to share insights and strategies on how to transition from your day job to living your passion as a woodpreneur.

Now is the time to listen and hear the whole story!

My Journey:

My journey into full-time entrepreneurship began while I was working a 9-to-5 job at a marketing agency. As I became proficient at my role, I started a side hustle with a partner, leveraging our network to secure new clients. One of those clients happened to be a record company, and our commitment to delivering exceptional value led to an offer that allowed us to start our business. This was my first taste of quitting a job to pursue a dream.

The second time I left a job was to start a nonprofit organization. I had a job at a nonprofit, but my passion project required more immediate funding. I had saved up four months of living expenses to bridge the gap, and quitting my job provided the time I needed to launch the nonprofit successfully.

My third transition came while working full-time at a nonprofit. On the side, I had built a company using the skills I had honed. By this point, I had learned how to delegate, build teams, and manage efficiently. Eventually, my consulting and podcast work in the wood industry provided enough income to replace my job, allowing for a natural transition.

Inspiring Client Stories:

Matt: Matt, a father of six from Minnesota, began his wood journey part-time while working at a factory. With a well-thought-out freedom plan, he continued to save money and expand his business until he reached a point where his day job was costing him more than he was making from his lumber business. When your side gig becomes more profitable than your day job, it's a clear sign it's time to take the leap.

The Foundation for a Seamless Transition:

• Now, let's delve into the key elements needed for a successful transition from employment to full-time entrepreneurship:

• Skill Development: To go all-in on your wood-based business, you must have the necessary skills and experience. This might involve mastering woodworking, furniture-making, or millwork. If you lack these skills, you'll need to invest time in learning and honing them.

“Some people are lucky. But and I would say that I'm fortunate but it hasn't always been easy. And so you kind of have to like go in and just be patient, be patient with yourself, be patient with the process. If you are doing things for yourself, oftentimes it does take longer. “

-Steve Larosiliere

Want to get in touch with Steve Larosiliere?

Contact him through:

Instagram: https://www.instagram.com/thelarosiliere/?hl=en

Woodpreneurlife Instagram: https://www.instagram.com/woodpreneurlife/

LinkedIn: https://www.linkedin.com/in/stevelarosiliere/

Acres of Timber Website: https://www.acresoftimber.com/

Stoked Website: https://www.stoked.org/

YouTube: https://www.youtube.com/c/SteveLarosiliere

Woodpreneurlife YouTube: https://www.youtube.com/@woodpreneurlife4211

Facebook: https://www.facebook.com/stevelarosiliere1/

Woodpreneurlife Website: https://www.woodpreneurlife.com/

“ I invested in my own website. And whatever money I had left from the servers, I went out and bought as many tools that I could that I think we're going to set me up to make money down the line. You know, I can remember my very first day full time in my shop, my little one car garage. Remember, I had this customer I've been talking with, and he ended up putting a deposit down, like 2500 bucks cash that day. And I was like, wow, this is great.”

-Brian Seitz

Welcome to the Woodpreneur podcast, the ultimate show for the business and marketing side of the lumber, woodworking, hardwood flooring, and sawmill industry. With your host Steve Larosiliere today is Brian Site from Urban Industrial Design (UID). Brian takes us on a journey back to 2016 when he purchased his first home and decided to take on various renovation projects. His quest for unique furniture led him to discover the world of custom woodworking. Brian, with no prior woodworking experience but a strong mechanical background, decided to build his own furniture pieces. With basic tools, a one-car garage, and determination, he began his journey.

“I crossed paths with and worked with different companies and what's out there, what's next? And I don't know that it just, I just kept getting, you know, sidetracked with the thought of running my own business.”

-Brian Seitz

The Turning Point

Brian's woodworking skills quickly evolved, and his work garnered attention, eventually leading to a turning point in his life. But before he could go full-time into his newfound passion, he had a stable job in the alternative energy field, specifically working with solar panels. The career provided Brian with problem-solving experience and a desire to bring projects from conception to reality. However, fate had something different in store.

Brian: "I had a six-week heads up that I had to go full time with this business. And it was the next move. I remember was just, I ran wild with, you know, at the time, Craigslist, that's whoever was advertising. I put, you know, many different items, like food on Etsy, I've learned everything about, you know, sort of how to get your scene out there on Etsy."

The Beginnings of UID

Brian's transition into full-time woodworking was a leap of faith. He hustled to grow his small garage-based business, and the support of friends and family played a significant role. The early days were marked by long nights and weekends spent perfecting his craft. Brian's willingness to embrace the challenge and adapt was a defining factor.

Steve: "So how many years between from when you started to the 5,000 square foot shop? And how many employees did you have?"

Brian: "I think it was about three years in between there. When I moved into that space, I had a full-time guy and two part-time guys."

Overcoming Challenges and Growth

Brian's business steadily grew, and he acquired valuable skills along the way. The ability to identify opportunities and adapt to changing circumstances became a recurring theme in his journey. He expanded into commercial and residential furniture, and his diverse product line evolved to include floating shelves.

“The wood industry is so diverse, you know, there's so many different things you can do. Like, you know, you can kill it with floating shelves, you can kill it with slabs, you can kill it with, you know, so many different so many different things.”

-Steve Larosiliere

Want to get in touch with Brian Seitz?

Contact him through:

Instagram: https://www.instagram.com/urban_industrial_design/

Facebook: https://www.facebook.com/urbanindustrialdesign

In this episode, Steve Larosiliere interviews Joey Kochlacs of Santa Cruz Sustainable Sawmill. Joey shares his journey in the wood industry, from milling and selling raw wood to crafting high-end furniture and premium guitar tops. Recently, he took a significant step by forming an LLC to expand his business, bringing on new team members in the process. While he primarily markets his products through Instagram and word of mouth, Joey is now seeking strategies to attract high-end clients, especially in a challenging economy. Steve suggests focusing on brand building, creating a strong community, and targeting affluent individuals and high-end furniture makers. You can find more about Joey's work at kochlacswood.com.

Key Takeaways:

• Joey Kochlacs has operated under the name Cokeless Wood for the past 10 years and recently established his LLC, Santa Cruz Sustainable Sawmill.
• He sources logs from tree services and property owners, milling them into high-end wood products, including furniture and guitar tops.
• While Instagram and word of mouth have been his primary marketing tools, Joey is exploring ways to attract high-end clients during slower economic times.
• Steve advises Joey to focus on building his brand, developing a community around it, and specifically targeting affluent individuals and high-end furniture makers to grow his business.

Chapters:

• 00:00 Introduction and Background
• 03:29 Marketing Strategies
• 05:24 Popular Wood Species
• 07:31 Current Marketing Channels
• 11:38 New Members and Shop Space
• 13:51 Strategies for Attracting High-End Clients

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Connect with Joey at:

https://www.instagram.com/joeykochlacs_furnituremaker/

https://www.instagram.com/santa_cruz_sustainable_sawmill/

“Specialization is the path to becoming an authority and a leader in your field. So pick an industry, a niche or product set, either based around what your market needs or your tools. And make sure that it aligns with your passions and skills. So that when people think about whether it's renovation or cabinetry or, or new home builds, or you know tables, like they literally just think of you”

-Steve Larosiliere

Welcome to a brand-new episode of the Woodpreneur Podcast. In this episode i’m going to discuss about 10 Proven Strategies to Grow Your Wood or Lumber Business,  If you're a woodworker looking to take your business to the next level, you're in the right spot. But before we dive in, make sure to subscribe to the channel you're listening or watching from. 

Steve Larosiliere's insights provide a roadmap for your woodworking business's growth and prosperity. By following these steps, you'll be on your way to attracting and serving the right clientele, ensuring the long-term success of your business.

It's time to hear the complete story now!

“You can't just stay in the shop, he can't stay behind the computer, you have to actually go out and there's a power in DMing people to start having conversations. The next strategy number six is streamlining your workflow.”

-Steve Larosiliere

Enhance Your Online Presence:

In today's digital age, having a robust online presence is non-negotiable. Your website and social profiles are the first impression of your business. Make them visually appealing, user-friendly, and filled with great content, images, and videos of your work. Your woodworking journey begins here.

Niche Specialization:

Specialization is the path to becoming an authority in your field. Pick a niche or product set that aligns with your market needs, your tools, your passions, and your skills. When people think of woodworking, they should think of you.

Effective Marketing Techniques:

Marketing is the bridge to your ideal client. Utilize digital marketing strategies such as search engine optimization and social media content marketing to reach a larger audience. Engage with your audience authentically.

Elevate Your Client and Customer Experience:

Exceptional customer service sets you apart. Go above and beyond your clients' expectations, from personalized project updates to after-sales support. Make every interaction memorable.

Networking:

Networking is your secret weapon. Connect with peers, suppliers, industry professionals, and other businesses. Don't just stay in your shop or behind a computer – reach out and start conversations. There's immense power in networking.

Streamline Your Workflow:

Identify bottlenecks in your workflow and invest in time-saving tools and technology. Learning to be more efficient reduces waste, boosts productivity, and saves you both time and money.

“Think and go big. That's I always say that that's like my motto is I challenge you to think and go big. “

-Steve Larosiliere

Contact him through:

Instagram: https://www.instagram.com/thelarosiliere/?hl=en

Woodpreneurlife Instagram: https://www.instagram.com/woodpreneurlife/

LinkedIn: https://www.linkedin.com/in/stevelarosiliere/

Acres of Timber Website: https://www.acresoftimber.com/

Stoked Website: https://www.stoked.org/

YouTube: https://www.youtube.com/c/SteveLarosiliere

Woodpreneurlife YouTube: https://www.youtube.com/@woodpreneurlife4211

Facebook: https://www.facebook.com/stevelarosiliere1/

Woodpreneurlife Website: https://www.woodpreneurlife.com/

“It was like a goodwill I wanted to help people get some big milestones in their life and their business, you know, and I'm glad it was perfect. I'm glad that it was able to help you at a time when you need it”

-Steve Larosiliere

Welcome to a brand-new episode of the Woodpreneur Podcast. Today, we have a remarkable success story to share with you. Meet Brandon from BC Woodworks, who took on a 15-day challenge that completely transformed his business and set him on a path to success he'd never imagined. So, grab your favorite coffee or tea, and let's dive into Brandon's journey.

Now is the time to listen and hear the whole story!

“I just like to get things done quickly. So 15 Day Challenge, knock it out real quick and see what happens. But like I said, What do you got to lose? You got to try new things if you want to grow? “

-Brandon Cord

Background and Beginnings

Before we jump into the challenge, let's get to know Brandon a bit. Brandon started his woodworking journey at a young age, working alongside his father building custom cabinets, mainly kitchens. For over a decade, he honed his skills in the shop, eventually taking on the role of a foreman. However, Brandon started feeling burned out on cabinets and wanted to build his legacy, something that truly resonated with his passion. He began crafting custom furniture and ventured into selling lumber, which he did for two years before making the leap to go full-time.

The Motivation to Take on the Challenge

Now, you might be wondering why Brandon decided to participate in the 15-day challenge. Well, he had a goal - to achieve $10,000 in revenue. But it wasn't just about the money; he needed more work and wanted to explore how he could leverage the power of Facebook, something that's both simple and free. With August slowing down and September approaching, Brandon decided he had nothing to lose and everything to gain by taking on the challenge.

The Results That Surpassed Expectations

Fast forward through the 15-day challenge, and Brandon accomplished something remarkable. His initial goal was to reach $10,000 in revenue, but the results were beyond his expectations. Brandon generated an astounding $27,565 in just 15 days! That's more than double his previous highest month ever.

What's even more impressive is that this newfound success isn't just a one-time thing. Brandon secured two significant ongoing accounts, each potentially worth around $75,000 to $80,000 annually. This success has put him in a position to hire someone to help manage the growing workload and expand his business even further.

“I'm also in line to buy a sawmill first of the year. So we're gonna play with that, too. If the numbers make sense, I I got a like a brand new Lt. 40 guys wants me to buy it for them. So that would be a big help to buy that right now. “

-Brandon Cord

Want to get in touch with Steve Larosiliere?

Contact him through:

Instagram: https://www.instagram.com/thelarosiliere/?hl=en

Woodpreneurlife Instagram: https://www.instagram.com/woodpreneurlife/

LinkedIn: https://www.linkedin.com/in/stevelarosiliere/

Acres of Timber Website: https://www.acresoftimber.com/

Stoked Website: https://www.stoked.org/

YouTube: https://www.youtube.com/c/SteveLarosiliere

Woodpreneurlife YouTube: https://www.youtube.com/@woodpreneurlife4211

Facebook: https://www.facebook.com/stevelarosiliere1/

Woodpreneurlife Website: https://www.woodpreneurlife.com/

“It just felt like I was sitting on a powder keg, just apply a little bit of sales and some operations and, and watching it grow.”

-Jim Becker

Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Jim Becker the driving force behind Creative Log and Lumber, a full-service urban lumber company located in Southeast Wisconsin. Jim's story is one of transformation, from a career in aerospace and hydraulics manufacturing to becoming a passionate advocate for sustainable woodworking and the preservation of urban trees. 

Jim's journey began in the world of manufacturing, where he spent 12 years working primarily in aerospace and hydraulics component manufacturing. Although he excelled in this field, it wasn't his true passion. Then came a furlough from his company due to the COVID-19 pandemic, and it was the catalyst for change.

Jim's journey into the world of urban lumber started with a simple kitchen renovation project during the pandemic. He stumbled upon Creative Log and Lumber while searching for a live-edge bartop or island top. Little did he know that this encounter would set the course for his future.

Months later, when the furlough extended, Jim decided to reach out to Creative Log and Lumber to offer his assistance temporarily. What was meant to be a short-term gig turned into a two-and-a-half-year adventure of passion and learning in the urban lumber industry.

Listen now and get the whole story!

“My mom looked at me and said, Jim, your marketing is so bad that your family members don't even know it. And she was done. And she's always called it as she's seen it. So that was a wake up call just so that I felt like I talked about what I did and shared with people what I did.”

-Jim Becker

The Genesis of Creative Log and Lumber

Creative Log and Lumber is a division of Creative Edge Landscapes, owned by Bob and Corrine Livingston. These visionary entrepreneurs saw the potential in salvaging high-quality urban logs that often ended up as low-quality landscaping products. In 2011, they purchased a sawmill, built a dehumidification kiln, and slowly built their lumber business piece by piece.

Jim joined the company when it was on the cusp of exponential growth. With his manufacturing expertise, he applied lessons from his previous career to the lumber industry, implementing operational improvements and quality control standards.

Becoming Visible: The Marketing Challenge

One of the significant challenges Jim faced was the company's lack of visibility. Creative Log and Lumber was nestled in a small town in Wisconsin, and very few people knew about their existence. Even Jim's own family members were unaware of his involvement in the business.

The wake-up call came during a family dinner when Jim's mother-in-law innocently revealed that they were buying a table from a local woodworker found on Facebook Marketplace. Jim's dismay at not being their first choice highlighted a severe marketing deficiency.

Jim realized that to grow the business, he needed to overcome his aversion to social media and embrace it as a powerful tool for reaching potential customers. It was time to change the narrative and make Creative Log and Lumber a well-known entity in the market.

“I know, there's like this mindset amongst the wood community. It's like, if you do good enough work, people will find you, i’m like No!!!”

-Steve Larosiliere

Want to get in touch with Jim Becker?

Contact him through:

Website: https://www.logandlumber.net/

Instagram: https://www.instagram.com/creativelogandlumber/

“I think part of what I wanted to do with this was to help show people what was possible. Yeah. And I think like, I think I told you this, or you found out that this is literally one strategy. Like this is just one strategy to get you to where you need to be. “

-Steve Larosiliere

Welcome to a brand-new episode of the Woodpreneur Podcast. Today, we have a remarkable success story to share with you. Leanne Maximilian, co-owner of a furniture company in Dallas, Texas, recently participated in our 10k in 15 Day Challenge sprint. Despite facing some personal challenges, she achieved incredible results, making it one of her best months ever. In this episode, we'll dive into Leanne's journey and discover the strategies that propelled her business forward.

Now is the time to listen and hear the whole story!

“ It's such a huge part of our business, like, there's no way to forget about it. Especially if you want to make what we love. Right, the pieces that we love, we need to find the right clients for that. So the only way is by marketing.”

-Layane Maximillion

Motivation to Participate:

Leanne's motivation to participate in the challenge stemmed from curiosity and a desire to learn more about effective marketing strategies within the woodworking community. She decided to give it a try, despite not having any prior marketing plans due to her surgery.

The Impact of the Challenge:

During the challenge, Leanne began to notice positive changes in her business. She started receiving more leads and new followers on social media, particularly from the tasks assigned by the challenge. It was around day three or four when she realized that the strategies were genuinely working to generate leads and boost her business.

Significant Impact:

Around day five, Leanne noticed a significant shift. She realized that maintaining consistent marketing efforts every day was the key to success. This realization highlighted the importance of daily activity for generating consistent leads and sales.

Most Effective Strategies:

Leanne found that a combination of paid advertising on Facebook and Instagram, as well as leveraging Nextdoor, yielded remarkable results. Additionally, actively adding friends on Facebook, a strategy she hadn't previously used, proved to be highly effective in expanding her network.

Breakthrough Moments:

Leanne shared that posting on her personal Facebook page, which she rarely did, was a breakthrough moment. It helped her connect with friends and acquaintances she didn't know were interested in her business. This demonstrated the power of utilizing a variety of marketing strategies.

Overcoming Obstacles:

The challenge helped Leanne overcome the obstacle of not consistently staying active with marketing efforts. She realized that maintaining daily marketing activities was essential to ensuring a steady flow of leads and opportunities.

Specific Results:

In just 15 days, Leanne's business generated over $12,400 and received 17 new leads, with approximately 30-40% of those being new clients.

“ I had some friends that I really did not know I had as, as friends, local people. And they were like, Oh, my gosh, your pieces are beautiful. I didn't know that. That's what you did. Like, literally, friends from our Facebook already. So. So that's something big too. So just put it in our together the whole, like, the whole, you should use a little bit of every strategy. It was awesome.”

-Layane Maximillion

Want to get in touch with Steve Larosiliere?

Contact him through Instagram: https://www.instagram.com/thelarosiliere/?hl=en

Woodpreneurlife Instagram: https://www.instagram.com/woodpreneurlife/

LinkedIn: https://www.linkedin.com/in/stevelarosiliere/

Acres of Timber Website: https://www.acresoftimber.com/

Stoked Website: https://www.stoked.org/

YouTube: https://www.youtube.com/c/SteveLarosiliere

“if you follow the instructions and you do everything you're you're going to generate more money, potentially than you've ever made before.”

-Steve Larosiliere

Welcome to a brand-new episode of the Woodpreneur Podcast, If you've ever doubted the power of mentorship and the impact it can have on your business, Todd Nordstrom's story is bound to change your mind. In a recent podcast interview with Steve Larosiliere, Todd shared his experience of taking on the 10K in 15 Days Challenge and the incredible transformation it brought to his sawmill business. This podcast takes you through the key takeaways from the conversation.

Now is the time to listen and hear the whole story!

“I'd say just, you know, kind of stepping out of my comfort zone and reaching out and actually being active in the in the community and then with previous customers. And then posting a lot being like, you know, this is who I am, this is what I do”

-Todd Nordstorm

The Challenge That Changed It All

Todd Nordstrom, a sawmill owner based in Mount Bethel, Pennsylvania, embarked on a journey that would redefine the possibilities for his business. Prior to taking on the challenge, Todd was making around $5,000 a month from his sawmill business, primarily selling beams and siding made from white pine and oak. But he knew there was more potential waiting to be unlocked.

Steve Larosiliere's 10K in 15 Days Challenge provided the perfect opportunity for Todd to push his boundaries. The challenge aimed to help participants generate $10,000 in 15 days, an ambitious goal for Todd, who had never crossed the six-figure mark in his business.

A Shift in Mindset and Strategy

As Todd dove into the challenge, he started noticing significant shifts in his business. One of the first realizations he had was the importance of being active on social media and reaching out to previous customers. Consistency in posting and engagement with his audience turned out to be key drivers in generating leads.

Todd reached out to a mix of homeowners and contractors, expanding his client base. It wasn't long before he witnessed the challenge's impact. By day six or seven, Todd had secured substantial orders, and this was a game-changer. He was finally beginning to see the fruits of his labor.

“ I'm gonna help you visualize what that means. Yeah, you could ideally spend $100 to get one customer. Oh, yeah. $170. But that $170 or even $200 Will for one customer. They're going to be worth way more than that. Because you got a lot of repeat customers in the past, “

-Steve Larosiliere

A Message for Skeptics

For those who may still be skeptical about the power of mentorship and challenges like this, Todd Nordstrom has a message. He firmly believes that consistency and a commitment to giving it your all are the prerequisites for success. The challenge helped him visualize his goals, break through his limitations, and embrace a new perspective on his business.

Want to get in touch with Steve Larosiliere?

Contact him through:

Instagram: https://www.instagram.com/thelarosiliere/?hl=en

Woodpreneurlife Instagram: https://www.instagram.com/woodpreneurlife/

LinkedIn: https://www.linkedin.com/in/stevelarosiliere/

Acres of Timber Website: https://www.acresoftimber.com/

Stoked Website: https://www.stoked.org/

YouTube: https://www.youtube.com/c/SteveLarosiliere

“I'd seen all these awesome people on Instagram and stuff making incredible things. But I never really fathom that there is this interconnected network of all of these makers and influencers that like I didn't realize it like everybody already knew each other for the most part. And they were just looking for an excuse to come together and like share their skills with one another.”

-Austin Handel

Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Austin Handel from The Maker Camp. In the world of craftsmanship and creativity, there are places that serve as hubs for artisans to gather, learn, and share their skills. One such place is Maker Camp, a unique and grassroots event located in eastern New York. In this podcast episode, we explore the journey of Austin Handel, the mastermind behind Maker Camp, as he talks about the inception of the event, its growth, and the challenges he has overcome to make it a thriving success.

Listen now and get the whole story!

“whenever I find something that people are interested in, I tried to find ways to expand on it. Like last year, I had purchased Neiman teaching silver smithing classes and people really liked it. So I've got somebody doing some some cold for metal smithing.”

-Austin Handel

Building a Community

Austin reflects on the sense of community that has grown around Maker Camp. He discovered that the maker community was not just a loose collection of individuals but a tightly-knit network of passionate artisans and influencers. The first year of Maker Camp served as a transformative experience for him, as he realized the depth of interconnectedness within the maker world.

Planning and Growth

Organizing Maker Camp is no small feat, and Austin explains how the planning process typically begins immediately after the previous year's event. The podcast delves into Austin's meticulous planning process and how he incrementally adds new elements and classes each year to enhance the experience for attendees.

The International Reach of Maker Camp

Maker Camp's popularity has grown significantly, with attendees coming from various parts of the world, including Norway, Japan, Germany, the UK, and Canada. Austin expresses his pride in putting his small town of East Durham on the map, drawing people from across the globe to his family's resort.

“ I love and I get energy from people, but then when I'm done, I'm like, I just want to squirrel away for a little bit. Just like refocus, not be around the energy. “

-Steve Larosiliere 

Want to get in touch with Austin Handel?

Instagram: https://www.instagram.com/themakercamp/

Website: https://catskillmountainmakerscamp.com/2023-events

“ Add 20% to all of those bills because then that's going to give you margin If you're way too busy and way too swamped, it's because your prices are not high enough.”

-Steve Larosiliere

Welcome to a brand-new episode of the Woodpreneur Podcast, we discuss about running a successful woodworking business comes with its fair share of challenges, especially when growth begins to stretch your resources thin. In a recent conversation with Steve, the co-founder of a thriving lumber and furniture business, we delved into the complexities of managing a growing enterprise and how to make the most of your available time and resources. Here's a breakdown of the valuable insights shared during our discussion

Now is the time to listen and hear the whole story!

Elevate Your Positioning:

Steve emphasized the importance of positioning your business effectively. Highlight your unique selling points and create an outstanding customer experience to justify higher prices.

Streamline Quoting and Presentation:

Use professional presentations like PowerPoint to enhance your quotes.

Follow up with potential clients through video presentations or personal calls to provide a personalized experience.

Delegate and Outsource:

Identify tasks that can be delegated or outsourced to free up your time.

Use a CRM (like VMAs) to automate follow-ups, lead generation, and customer management.

Effective Time Management:

Implement strict time blocking to prioritize important tasks.

Don't answer the phone during specific hours; let calls go to voicemail and set expectations for call-back times.

Create Attention-Grabbing Assets:

Allocate time in the morning to create attention-grabbing assets for your business, such as social media posts, emails, and marketing materials.

Focus on High-Impact Activities:

Differentiate between tasks that are merely time-consuming and those that significantly impact your business growth.

“My mornings are all about checking in with my sales team. My afternoons, while mid morning is about reviewing sales calls and numbers and metrics.”

-Steve Larosiliere

Want to get in touch with Steve Larosiliere?

Contact him through:

Instagram: https://www.instagram.com/thelarosiliere/?hl=en

Woodpreneurlife Instagram: https://www.instagram.com/woodpreneurlife/

LinkedIn: https://www.linkedin.com/in/stevelarosiliere/

Acres of Timber Website: https://www.acresoftimber.com/

Stoked Website: https://www.stoked.org/

YouTube: https://www.youtube.com/c/SteveLarosiliere

Woodpreneurlife YouTube: https://www.youtube.com/@woodpreneurlife4211

Facebook: https://www.facebook.com/stevelarosiliere1/

Woodpreneurlife Website: https://www.woodpreneurlife.com/

“There's a bunch of different variations, but you actually should just do what's comfortable for you. And if not, potentially outsource the rest, but like, focus on these nine pieces of content”

• Steve Larosiliere

Welcome to a brand-new episode of the Woodpreneur Podcast, in the  ever-evolving world of woodworking, establishing a strong online presence is crucial for growth and success. As a woodpreneur, it can be challenging to decide what content to share on your social media platforms. That's why we're here to guide you through the nine essential pieces of content every woodworking business needs to flourish on social media. I'm Steve Larosiliere, the founder of Builder Growth and the host of the Woodpreneur Podcast, where we specialize in helping wood, lumber, woodworking, and sawmill businesses thrive. Today, let's dive into a quick training session to help you create these nine fundamental content pieces and lay the foundation for continuous growth on your social media platforms.

Now is the time to listen and hear the whole story!

“You can create content and videos and, and written words with screenshots. And you know carousels based off of all of this right so the ever process for milling lumber, if you have a process for building tables of process for designing and quoting, built ins, if you have a process for flooring, if you have a process for any, like renovations, like anything that that people always ask you, what's your timeframe, what's your lead time like from start to finish? What are your payment terms like all of this stuff”

-Steve Larosiliere

Step 1: Uniformity and Clarity in Your Profiles

Before you start creating content, it's essential to ensure consistency across all your social media accounts, be it Facebook, Twitter, YouTube, Instagram, or LinkedIn. Make sure your usernames are the same across all platforms, and your bios are similar. Each bio should include a link to your website and a clear call to action, such as "Contact me for a custom design" or "Book an appointment for a consultation." This consistency and clarity will help potential customers easily connect with your business.

Step 2: The Nine Essential Content Types

Now, let's explore the nine types of content you should focus on for your woodworking business:

1. Facility and Product Showcase: Share pictures and videos of your woodworking facility, shop, showroom, or factory. Highlight the various products you offer, from custom furniture to lumber milling and renovations.

2. About Us and Company Bio: Create a video or written content that tells your audience about your business's history, vision, mission, and values. Share how long you've been in business to humanize your brand.

Step 3: Content Creation and Editing

To streamline the content creation process, consider using tools like Chat GPT to write scripts and captions. Video editing software like Cap Cut, iMovie, or Instagram's built-in editor can help you compile photos and B-roll footage. Add a voiceover to enhance your content's impact.

“if you want to stay relevant, just stay on on the daily, just post stories to Instagram and habits sync to your Facebook personal or business page.”

-Steve Larosiliere

Want to get in touch with Steve Larosiliere?

Contact him through:

Instagram: https://www.instagram.com/thelarosiliere/?hl=en

Woodpreneurlife Instagram: https://www.instagram.com/woodpreneurlife/

LinkedIn: https://www.linkedin.com/in/stevelarosiliere/

Acres of Timber Website: https://www.acresoftimber.com/

Stoked Website: https://www.stoked.org/

YouTube: https://www.youtube.com/c/SteveLarosiliere

Woodpreneurlife YouTube: https://www.youtube.com/@woodpreneurlife4211

Facebook: https://www.facebook.com/stevelarosiliere1/

Woodpreneurlife Website: https://www.woodpreneurlife.com/

“with all the obstacles, overcoming, there's so many, with any occupation that you go into, or your daily life, you have to mitigate risks, and this type of occupation that he's in, there's a lot of mitigating. And it's just been more of a learning experience as his sidekick, I guess that's my answer to all of the the wives out there, or husbands, you know, that, that feel like their spouse wants to go into this is just to know that life is short, and to push your spouse to go for what they want their dreams”

-Matt Ruben

Welcome to the Woodpreneur podcast, the ultimate show for the business and marketing side of the lumber, woodworking, hardwood flooring, and sawmill industry. With your host Steve Larosiliere today isMatt & Antonia Ruben from Ruben Custom Sawmill. Matt and Antonia's journey in the woodworking industry began several years ago when Matt was working as a manager at a steel foundry while pursuing woodworking as a part-time passion. Their lives took a significant turn when they decided to invest more in Matt's woodworking venture. Matt's wife, Antonia, played a pivotal role in encouraging him to expand and take his passion seriously. They recognized the potential for growth and the demand for portable milling and custom wood pieces.

“when you go for something, don't give up and there's no there's no way we'll ever be able to fix an issue if you don't try to mitigate through your your problems and try to, you know, get you'll get to where you want to be when you go through all that.”

-Matt Ruben

The Humble Beginnings:

Matt and Antonia's journey in the woodworking industry began several years ago when Matt was working as a manager at a steel foundry while pursuing woodworking as a part-time passion. Their lives took a significant turn when they decided to invest more in Matt's woodworking venture. Matt's wife, Antonia, played a pivotal role in encouraging him to expand and take his passion seriously. They recognized the potential for growth and the demand for portable milling and custom wood pieces.

Facing Early Challenges:

Matt's woodworking business started to gain traction, but it wasn't without challenges. In 2020, shortly after he officially started the business, Matt received a cease operations order. This unexpected setback marked the beginning of a challenging journey. The couple faced various misconceptions, complaints, and legal battles from their neighbors and local authorities. Despite being law-abiding and passionate about their craft, Matt and Antonia found themselves in a difficult position.

Want to get in touch with Matt Ruben?

Contact him through:

Instagram: https://www.instagram.com/rubencustomsawmill/

Website: http://rubencustomsawmill.com/

“ So here's the thing, the thing with with business is so I have clients that are doing what you're doing and and the only difference is how fast they're able to respond to their leads.”

-Steve Larosiliere

Welcome to a brand-new episode of the Woodpreneur Podcast, in this episode, i am sharing a snippet from $10k in 15 days challenge, where in this discussion highlights the importance of persistence, adaptability, and a clear vision for entrepreneurs in the custom furniture industry. By learning from their experiences and implementing the right strategies, these business owners are working towards building thriving enterprises in a competitive market

Now is the time to listen and hear the whole story!

“when are you looking to do this project? If they say next year, don't get on the phone with them? If they say six months, don't get on the phone with them. If they say right now, or the next two months or three months, then get on a call with them”

-Steve Larosiliere

The Challenge of Getting Leads

One entrepreneur expressed their frustration with leads that seemed promising at first but ended up being "tire kickers." Many potential customers expressed interest but were not ready to commit. This is a common challenge for businesses, especially those just starting.

Generating Leads: A Valuable Achievement

Another participant pointed out that generating any leads at all is a significant accomplishment. Many businesses struggle to attract leads, making it crucial to acknowledge the achievement of generating interest, even if they don't all convert into sales.

Identifying Target Customers

The conversation then shifted to the importance of targeting the right audience. One entrepreneur discussed the significance of crafting a message that resonates with potential customers who can afford and are ready to invest in custom furniture. Understanding your target market and their needs is key to success.

Creating a Sense of Urgency

The entrepreneurs emphasized the importance of creating a sense of urgency when dealing with potential clients. Urgency can help qualify leads and separate those who are genuinely interested from those who are not ready to commit. By asking potential clients when they want to complete their project, business owners can better assess their level of commitment.

The Sales Process: Step by Step

A step-by-step approach to the sales process was also discussed. The process begins with a quick initial call to understand the customer's needs and explain the project's steps. It then progresses through qualification, design consultation, and proposal presentation, each step serving to further refine the lead and build trust.

“Part of the challenge is having clarity on what your right business model is. Because once you have the right business model, like it, you'll go really really fast.”

-Steve Larosiliere 

Want to get in touch with Steve Larosiliere?

Contact him through:

Instagram: https://www.instagram.com/thelarosiliere/?hl=en

Woodpreneurlife Instagram: https://www.instagram.com/woodpreneurlife/

LinkedIn: https://www.linkedin.com/in/stevelarosiliere/

Acres of Timber Website: https://www.acresoftimber.com/

Stoked Website: https://www.stoked.org/

YouTube: https://www.youtube.com/c/SteveLarosiliere

Woodpreneurlife YouTube: https://www.youtube.com/@woodpreneurlife4211

Facebook: https://www.facebook.com/stevelarosiliere1/

Woodpreneurlife Website: https://www.woodpreneurlife.com/

In this episode, Steve Larosiliere interviews Jamie Stebenne, owner of JPS Construction and Design, as he shares the journey of starting and growing his construction business. Jamie discusses how he entered the industry, the niche he carved out in high-end residential projects, and the crucial role that design plays in his work. He also delves into the challenges of project management and the strategies his team employs to improve efficiency. Jamie provides insights on leadership development, effective client communication, and recognizing the early signs of a project going off track. Additionally, he highlights the importance of building strong relationships and leveraging word-of-mouth referrals to acquire new clients. Jamie also shares his future plans, which include expanding the business into property management and interior design.

Takeaways

• Finding a niche in high-end residential projects can help sustain a construction business during economic downturns.
• Design is a crucial aspect of construction, and having a team with a background in architecture can set a company apart.
• Efficiency in project management can be improved through the use of technology and clear communication with clients.
• Word-of-mouth referrals and building relationships in the community are effective ways to attract new clients.
• Expanding into related businesses, such as property management and interior design, can provide additional revenue streams and support the core construction business.

Chapters

00:00 Introduction and Background

02:00 Starting and Growing the Business

06:02 Improving Efficiency in Project Management

10:00 The Role of Design and Client Communication

14:18 Challenges and Signs of a Project Not Going Well

16:52 Acquiring New Clients and Projects

20:14 Expanding into Related Businesses

24:43 Current State of the Business

27:06 Leadership Development and Motivation

28:14 Advice for Starting Over and Marketing Strategies

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Connect with Jamie at:

https://www.instagram.com/jpsconstdesign/

“Honestly, if you just spent most of your time analyzing who is your ideal customer, or profiling your past five customers, this will help you tremendously, because then you're like, Okay, these are the people that buy where I want to buy, how do I reach them”

-Steve Larosiliere

Welcome to a brand-new episode of the Woodpreneur Podcast. In this episode i’m going to help you with Finding the right customers for your woodworking business requires a strategic and thoughtful approach. Identifying your ideal customer, tailoring your marketing efforts, qualifying leads, collecting feedback, and collaborating with industry peers are all crucial steps to success.

Steve Larosiliere's insights provide a roadmap for your woodworking business's growth and prosperity. By following these steps, you'll be on your way to attracting and serving the right clientele, ensuring the long-term success of your business.

It's time to hear the complete story now!

“Define your ideal customer. So what you want to do is, before you find the right customer, you need to know who they are. And you want to start by creating an ideal customer profile. This is a detailed description of the right type of customer who are the best fit for your business? And so some of the things you want to think about our demographics like what are the age, whether to gender, income level, occupation or types of occupation?” 

-Steve Larosiliere

Tailor Your Marketing and Outreach

Once you've created your Ideal Customer Profile, tailor your marketing and outreach efforts to cater specifically to this audience. Here's how:

Content Marketing: Develop content, such as articles, videos, and posts, that directly addresses the needs and interests of your ideal customers. For instance, if your target audience consists of homeowners looking to renovate kitchens, create content about kitchen design and the benefits of custom cabinetry.

Social Media Targeting and Paid Advertising: Utilize platforms like Facebook, Instagram, and Google PPC to target your ideal customers based on their demographics and interests. Leverage localized Search Engine Optimization to attract local customers.

Attend Local Events and Network: Engage with your community by attending local events, joining business associations, and building relationships with potential customers and businesses that can refer customers to you. This hands-on approach can be highly effective.

“Facebook and Instagram make it so easy to target these people geographically by age by what their lifestyle is, whether they have family, that sort of stuff, we can probably do another training on that localized Search Engine Optimization”

-Steve Larosiliere

Contact him through:

Instagram: https://www.instagram.com/thelarosiliere/?hl=en

Woodpreneurlife Instagram: https://www.instagram.com/woodpreneurlife/

LinkedIn: https://www.linkedin.com/in/stevelarosiliere/

Acres of Timber Website: https://www.acresoftimber.com/

Stoked Website: https://www.stoked.org/

YouTube: https://www.youtube.com/c/SteveLarosiliere

Woodpreneurlife YouTube: https://www.youtube.com/@woodpreneurlife4211

Facebook: https://www.facebook.com/stevelarosiliere1/

Woodpreneurlife Website: https://www.woodpreneurlife.com/

“Our living room built in our closet. And as I was doing these projects, my neighbors, they were like catching on to what I was doing. And then I had one neighbor that inquired about a project. And I did it for her, you know, made it made a decent profit off of that project. And that's what kind of opened my eyes to wait. There's something here that, you know, I'm not yet understanding, but I think I should, dive a little bit deeper into this”

-Anil Victor

Welcome to the Woodpreneur podcast, the ultimate show for the business and marketing side of the lumber, woodworking, hardwood flooring, and sawmill industry. With your host Steve Larosiliere today is Anil Victor the founder of Would Woodwork. Neil's journey from creating infinity tables to crafting custom woodworking masterpieces is nothing short of inspiring. Let's dive into his incredible story.

Listen now and get the whole story!

“ Do whatever you needed to do but I took that time so you know, learning woodworking I was like reading articles on how to build certain things, watching YouTube videos, you know, dabbling around making mistakes.”

-Anil Victor

The Turning Point in His Woodworking Adventure

In 2017, Anil and his partner Samantha purchased a townhome. Disappointed by the cookie-cutter designs and lack of character, Anil took matters into his own hands. He started creating custom accent walls, window benches, and even closet spaces. Word quickly spread among his neighbors about his exceptional woodworking skills.

One neighbor, in particular, asked Anil to take on a project for her. He accepted the challenge, and the result not only impressed her but also ignited Anil entrepreneurial spirit. This initial project planted the seed of an idea—the potential for a thriving woodworking business. Fast forward to the end of 2020, and that seed had grown into "Wood Woodwork."

The Pandemic Pivot

The year 2020 brought immense change for many people, including Neil. As the pandemic unfolded, Anil work transitioned from his tech job to full-time woodworking. The turning point came when he looked in the mirror, questioning his potential. March 18, 2021, marked the day he handed in his two-week notice, taking the plunge into full-time entrepreneurship.

Anil initial focus was on creating custom accent walls, capturing the attention of social media. TikTok and Instagram became powerful tools for showcasing his work, drawing in potential clients. His innovative designs and meticulous craftsmanship rapidly gained recognition, paving the way for a broader range of projects.

“But the way I like to say it is like social media and Instagram and Tiktok and Facebook or whatever, YouTube, whatever the platform is, the more you show up, the more you consistent, it is literally like driving on a highway”

-Steve Larosiliere

Want to get in touch with Anil Victor?

Instagram: https://www.instagram.com/wouldwoodwork_llc/

Website: https://wouldwoodworkatl.com/

“ For many, the fourth quarter is a culmination of the year's work. And in woodworking businesses and in wood businesses, this is definitely your chance to shine. A lot of people bring get most of their business during this time”

-Steve Larosiliere

Welcome to the Woodpreneur podcast, the ultimate show for the business and marketing side of the lumber, woodworking, hardwood flooring, and sawmill industry. With your host Steve Larosiliere today we'll delve into the critical topic of the fourth quarter (Q4) and what it means for your wood business.

Q4 is the culmination of a year's hard work for many wood businesses. It's a time when opportunities abound, from custom holiday orders to end-of-year projects and beyond. People are looking to invest their money, both in personal and business ventures. Your performance during this period can leave a lasting impression and set the tone for the following year. However, many wood printers underestimate the potential of Q4, often letting business come to them instead of proactively seeking it.

Listen now and get the whole story!

“over promising under delivering can tarnish your company's in your brand's reputation. So part of this process is to really look at what you're capable of. I know it's enticing to want to like produce a lot of smaller quick to order things. And it's you know, it's it's it's nice money”

-Steve Larosiliere

Components of a Successful Q4 Strategy

To craft a successful Q4 strategy, you must reflect on your past performance in the previous three quarters. What products were well-received? Which marketing strategies yielded the best results? Identifying your top sales sources and most profitable products will guide your approach.

Consider enhancing your star product. Can you make it even more appealing by using unique materials or creating limited-edition versions? Additionally, capacity planning is vital. While it's tempting to accept every order, prioritize quality over quantity. Focus on substantial projects that allow you to maintain a sustainable workload and enjoy the holiday season.

Tips and Recommendations for Woodpreneurs

Here are some practical tips to help you navigate Q4 successfully:

• Eisenhower Box: Use this tool for task prioritization to identify what needs immediate attention.
• Time Blocking: Allocate dedicated time for both production and marketing activities. Minimize distractions during these blocks.
• Centralized Communication: Streamline communication with clients by consolidating emails, phone calls, and direct messages into one central location.
• Focus on High-Value Products: Concentrate on high-ticket items like tables, furniture, and built-ins. These projects can yield better profit margins with fewer orders.
• Seek Support: Don't hesitate to bring in extra help, outsource marketing, customer communication, or accounting tasks when needed.

Conclusion

Remember, Q4 is not just another quarter; it's an opportunity to end the year on a high note and set the stage for the year ahead. Your wood business has the potential to shine during this period. Every product, every customer interaction, and your own story can leave a lasting impact.

“Imagine if you literally had to hand sand, your, every piece of furniture, right, that would take you forever. Or you can use an orbital sander that gives you more leverage there”

- Steve Larosiliere

Welcome to the Woodpreneur podcast, Woodworking is a craft that has been cherished for centuries, producing beautiful and functional pieces of art. As a woodworking enthusiast or professional, you're no stranger to the hours of hard work and dedication that go into each project. But have you ever stopped to think about the concept of leverage and how it can transform your woodworking business? In this podcast, we'll delve into the world of leverage and how it can take your woodworking endeavors to new heights.

Listen now and get the whole story!

“what we do for folks like you is that what we do is that we hire and train a virtual assistant that you pay five to $7 an hour, and you put them and we placed them in your business, so that they can oversee your online advertising, they can oversee and post for you on social media. And they can help amplify your word of mouth. And they can even book appointments for you and do more research on your ideal customer, and email them and post to there and tag them and get their your message in front of them”

-Steve Larosiliere

Understanding Leverage in Woodworking:

1. Production Leverage:

To truly grasp the concept of leverage, let's start with a journey through woodworking history. Back in the 1800s, milling lumber was a laborious task that involved sawing logs by hand. It could take an entire day to mill just one log. The introduction of the chainsaw mill brought a significant improvement, allowing woodworkers to cut logs more efficiently, processing up to one log per hour.

However, the pinnacle of production leverage came with the bandsaw mill. With this tool, a few logs could be processed in an hour, drastically increasing productivity. While these tools come with costs, they make woodworking more efficient and profitable.

2. Drying Leverage:

Wood drying is another area where leverage plays a crucial role. Traditional air drying can take years, often at a rate of one inch of drying per year. This slow process ties up valuable resources and limits your project throughput.

The game-changer is the dehumidification kiln, reducing drying time to just a few months. For even greater leverage, consider investing in a vacuum kiln, which can dry wood in a matter of weeks or even days. This level of efficiency ensures that you always have a steady supply of dry wood for your projects.

3. Finishing Leverage:

Finishing woodworking projects can be a time-consuming task, especially if you rely solely on hand sanding. Each piece of furniture or woodwork requires meticulous attention to detail, and the process can seem never-ending.

Enter power tools like orbital sanders and wide belt sanders. While these tools come with upfront costs, they provide immense leverage by saving you a significant amount of time. Wide belt sanders, in particular, cover larger areas quickly, allowing you to complete projects more efficiently.

“ I'm guiding you and mentoring you along the way. And by the way, I've got my own mentors, and I've got my own guides in my own business. And they make lots and lots of money. And they've seen all sorts of business. And these are the people that I tap into when I don't know, but I've grown in scale”

-Steve Larosiliere

“I knew it could be something big. I just never imagined how big and I never imagined how quickly we could get it there. So my summation is if you're ready to pull the trigger, if you're ready to do it, and you're ready to burn your boats then burn your boats”

-Joel McPherson

Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Joel McPherson Joel started repurposing, also known as upcycling or reclaiming wood, involves taking reclaimed or salvaged wood and giving it a new life. Instead of allowing fallen or discarded trees to waste away, artisans and woodworkers like Joel McPherson from McPherson Makery are recognizing the potential in this overlooked resource. He shared the insights about the art of wood repurposing, exploring how trees can be transformed into treasures and how this sustainable practice benefits both artisans and the environment.

Listen now and get the whole story!

“In a world where people try to do a bunch of different things, one should focus on their vision, and everything that kind of stems from that, and it's trees and wood. But you're staying in your lane with that your equipment and your services, which is super duper, super duper powerful”

-Steve Larosiliere

Preservation of Natural Resources:

 By using salvaged wood, the need for cutting down fresh trees is diminished, preserving forests and the vital ecosystems they support.

Lower Carbon Footprint: The process of harvesting, transporting, and processing fresh lumber generates significant carbon emissions. Repurposing wood reduces this environmental impact.

Artisanal Craftsmanship:

Unique Aesthetic: Reclaimed wood often tells a story through its imperfections, patina, and character. This uniqueness adds charm and personality to wood products.

Customization: Woodworkers can create one-of-a-kind pieces tailored to clients' preferences, contributing to the revival of handcrafted, personalized items.

“I was confident in my use of the machinery and its capabilities, and my abilities will fit. So that was no longer a question in my mind, all I had to focus on was my customer relations and how I'm actually presenting myself to the public so that they knew what I had to offer”

-Joel McPherson

Local Economy Boost: Wood repurposing can stimulate local economies by supporting small businesses, artisans, and sawmills specializing in reclaimed wood.

Job Creation: As the demand for repurposed wood grows, more jobs are created within the industry, from sourcing to processing and crafting.

“ Sometimes the thing that you want to accomplish in life and in business always doesn't turn out the way you hoped that it imagined. Sometimes it comes out through helping other people achieve Their thing to”

-Steve Larosiliere

Want to get in touch with Joel McPherson?

Contact him through:

Instagram: https://www.instagram.com/macpherson_makery_llc/

Website: https://www.macphersonmakery.com

“If I wanted to actually, earn enough money to buy a house or start a family or something, I'm going to need to, to earn more than just what I make as a barista, or even this the sporadic performing arts work that came in. So I made a decision, I was either going to become a laborer or like a chippy, or a carpenter, or actually start my own business.”

-Ben Adams

Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Ben Adams from Ben Adams Studio.

Ben's journey into the world of woodworking is a testament to the power of passion and the pursuit of creativity. From a young age, he was drawn to the art of making, tinkering, and building. His grandfather's shed served as a haven for his curious spirit, igniting a spark that would eventually shape his destiny.

Initially studying theater and performing arts, Ben found solace in crafting wood during his spare time. As he honed his skills and created beautiful pieces year after year, his love for woodworking never waned. A pivotal moment arrived during the challenging days of the pandemic, when the performing arts industry took an unexpected pause. This interlude allowed Ben to fully embrace his woodworking talents and turn them into a flourishing business.

Listen now and get the whole story!

“ So having having low prices, but it's really hard when you start out having low prices to then have, when you're getting your business going to actually then try and raise the prices is a lot harder than starting out at a reasonable price, and then maybe, maybe getting cheaper as you get more efficient.”

- Ben Adams

Building Bridges: Challenges and Triumphs

Transitioning from a garage-based operation to a commercial workshop poses its share of challenges. Ben's journey demonstrates the importance of aligning vision with growth. For him, one of the pivotal challenges was pricing his art accurately. Overcoming the tendency to undervalue his work and understanding the intrinsic worth of his craftsmanship became a crucial step towards building a sustainable business model. 

Designing for Generations: A Legacy of Craftsmanship

At the core of Ben's work lies the joy of crafting pieces that will stand the test of time and resonate through generations. It's the beauty of knowing that the dining tables he creates will witness family gatherings, celebrate milestones, and serve as a tangible link between the past and the present. His pieces tell stories - of the trees that stood for years, the hands that shaped them, and the moments they become part of.

In an age of mass-produced items, Ben's dedication to sustainable practices and handcrafted excellence shines as a beacon of authenticity. His journey reminds us that behind every piece of art lies a creator's heart, a dedication to preserving traditions, and a commitment to crafting a sustainable future.

In Montville, Ben Adams Studio is more than a workshop; it's a testament to the beauty of transforming nature's gifts into functional art that resonates deeply with our souls. As Ben continues to craft his legacy, he invites us to pause and reflect on the stories we can infuse into the objects we create, the importance of sustainable practices, and the timeless beauty that can emerge from a single piece of wood.

“I would even take some of the excess money and hire a virtual assistant, like do it for a week or 225 in the morning. 25 In the evening, right? instead of maybe 50, do 4020 In the morning, 20 In the evening, friend 20 People in the morning on Facebook, 20 people in the evening, so I would do the DMing on Instagram, and on Facebook, I would you friend 50 people a day, join the groups participate, all that sort of stuff, and then go all in and don't stop literally don't stop”

-Steve Larosiliere

Want to get in touch with Ben Adams?

Contact him through:

Instagram: https://www.instagram.com/benadamsfurniture/

Website: https://www.benadams.studio/

Joanie Sprague: The Little Bit Workshop

“ How does a model become a woodworker? I'm like, I don't know, how does the high school person become a gynecologist. You learn, you learn, yeah, you just learn and so but there's also a huge like, Hey, guys, or girls, or whoever, if I can do it, you can do it, you can do it.”

– Joanie Sprague

Welcome to the Woodpreneur podcast, the ultimate show for the business and marketing side of the lumber, woodworking, hardwood flooring, and sawmill industry. With your host Steve Larosiliere today is Joanie Sprague whose path took an unexpected turn in her late twenties when she realized that her modeling career was no longer fulfilling her sense of purpose. Seeking more rewarding and hands-on endeavors, she embarked on a journey into the construction and home improvement field. Through television opportunities, she found herself immersed in the world of carpentry and DIY projects, igniting a passion that would ultimately become her life's work.

Listen now and get the whole story!

“And I did it outside of TV and started my own home improvement and DIY kind of thing. And then the woodworking just was a little, you know, extra cherry on top. Because now that was like you learn these skills in construction. And then you carry that over into woodworking, and you've got all the tools and you're like, Wow, this is so cool. “

Empowering Others:

One of the driving forces behind Joanie's mission is to encourage and empower others, especially women, to pursue their passions fearlessly. By sharing her journey and skillset, she has become a role model for those who may have once thought woodworking was out of their reach. Her dedication to educating and supporting others resonates deeply and shows that determination knows no boundaries. 

“I still get a lot of that, like, people just don't trust me, because I don't look like I fit the particular mold in that space.”

Building a Community:

Joanie's impact extends beyond her carpentry skills. Through her Little Bit Workshop brand, she has nurtured a community of individuals eager to learn and engage with hands-on projects. Whether it's through creating content or teaching woodworking classes, Joni's warm and relatable approach creates an environment where people can confidently explore their creative potential.

Looking ahead, Joanie envisions expanding her educational efforts by hosting woodworking classes and workshops. Her aspiration is to create a safe and inviting space where individuals can learn practical skills and build a strong sense of community. By focusing on the intersection of creativity, empowerment, and craftsmanship, she aims to inspire a new generation of woodworkers to realize their potential.

“Like, what's the thing that people liked from you what is the most profitable and then literally just go all in Add on that, and just push that as much as possible”

 – Steve Larosiliere

Want to get in touch with Matt Moore?

Instagram: https://www.instagram.com/joaniesprague/

Youtube: https://www.youtube.com/@thelittlebitworkshop

Matt Moore: Matt Moore Designs

“If you have a particular set of standards that you want to work to, it doesn't matter what anybody else thinks about them. You know, if it's right for you, then it's right for you. And that's all that matters.”

– Matt Moore

Welcome to the Woodpreneur podcast, the ultimate show for the business and marketing side of the lumber, woodworking, hardwood flooring, and sawmill industry. With your host Steve Larosiliere today is Matt Moore whose Designs stands as a testament to the power of personalization and connection. Through the MM Method, Matt and his team have redefined the woodworking experience, transforming homes and lives in the process. With an unwavering commitment to authenticity, quality, and intimacy, Matt Moore Designs is poised to continue reshaping the woodworking landscape for years to come.

In this episode, Matt shares his goal is to redefine how people perceive and interact with their environments, incorporating customized woodwork that enhances both aesthetics and functionality.

Listen now and get the whole story!

Read More!

Jesus Romero: Romero Furniture

“I started studying industrial design. I graduated in industrial design. So, one of the teams of the industrial design was working with some materials, metal, some wood, some resin, some, I don't know, a lot of materials. So, when we started to work with wood, I had all the knowledge to work with.

I know how to work with machines. I had a little experience because I was a child, I was 17 years old, I guess.”

 - Jesus Romero

Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Jesus Romero from Romero Furniture.

Jesus earned a degree in industrial design. One of the industrial design teams used metal, wood, resin, and a variety of other materials. Jesus, therefore, had all the information at his disposal when he began working with wood. He is skilled in operating machinery. He had some experience, but he was still a young man back then—17 years old, to be exact.

In this episode, Jesus shares how he develops his sense of style and aesthetic, where he gets his materials, and the turning point in his career when he realized he could live a genuine life around his business and MORE!

Listen now and get the whole story!

Read More!

Sam Hunt: Cordova Woodworking

“I used to own and operate an online advertising business. And that was kind of fizzling down. I didn't want to stay in that industry. So, for quite a while, I was looking for something I wanted to do. And yeah, woodworking was a hobby. So that was kind of always in the back of my mind.

But I went to design school. I did two programs, to learn more hard design skills like sketching and drafting, not necessarily more though on the theory side. And then from there, I was like pretty eager to jump into something. So, I got myself a studio to share a woodshop in Vancouver and started making some of my own designs and doing some custom work.

And it started in early 2020.”

 - Sam Hunt

Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Sam Hunt from Cordova Woodworking.

Sam used to own and run an online advertising company, but it was starting to lose steam. He didn't want to continue working in that field. Sam had been searching for quite some time for anything to do, and woodworking was a passion. So, that was something he thought about often. Sam enrolled in design school and completed two programs to gain more expertise in complex design techniques like drawing and drafting, albeit perhaps not as much in theory. He was eager to dive into something after that. He then acquired a workspace in Vancouver to share with a woodshop and began producing some of his own designs and performing some bespoke work. And in early 2020, everything started.

In this episode, Sam shares what his first year of business was like, how he established his sense of style and aesthetic, and the main core product he sells most of the time.

Listen now and get the whole story!

Read More!

In this episode, Steve Larosiliere interviews Ben Deumling from Zena Forest Products as he discusses the journey of his company, which specializes in producing hardwood flooring from Oregon oak. The business started as a way to utilize the oak trees on their family’s forest lands and has grown into a vertically integrated operation. They have developed the infrastructure to process hardwoods, with a primary focus on producing hardwood flooring. A pivotal moment for the company was securing a contract to provide flooring for the Portland airport, which led to the development of a new type of flooring. Zena Forest Products is now focused on scaling and marketing this innovative product.

Takeaways

• Zena Forest Products is a vertically integrated company that specializes in producing hardwood flooring from Oregon oak.
• The company started by utilizing oak trees from their family forest lands and has grown significantly over the years.
• Securing a contract to provide flooring for the Portland airport was a pivotal moment that led to the development of a new flooring product.
• The company is currently focused on scaling and marketing this unique and innovative product.

Chapters

00:00 Introduction to Zena Forest Products

02:10 Starting the Mill Side of the Business

04:36 Providing Flooring for the Portland Airport

07:10 Transforming the Business with a Big Project

10:05 Primary Product and Target Customers

12:15 Demand and Market Expansion

13:22 Exploring Other Byproducts and Product Lines

16:28 Satisfying Aspects of Running the Business

18:47 Utilizing Video and Photography for Marketing

19:37 The Origin of the Name Zena

20:43 Seeking Advice on Scaling and Marketing a New Product

Get a FREE Trial to our Woodpreneur Network Community and get the skills, network, and mentoring to level up your business join here: https://woodpreneurnetwork.com/

Connect with Ben at:

https://www.instagram.com/zenaforestproducts/

Josh Scheutzow: A Carpenter's Son

“It was just a side hustle. But with an interesting twist. I was an estimator engineer for a construction company, and my boss had this beautiful wood shop down in our office.

And so, I started making cutting boards in my spare time to make some extra money to pay for adopting one of our kids. And so, we kind of quickly picked up some steam. It was right when Instagram started to gain popularity and people were joining up telling the story of what they were doing.

So, we figured we'd do the same thing. So, we started making cutting boards to offset the cost of our kids' adoption. And then, just kind of quickly spiraled out of control. And we sold about $30,000 worth of cutting boards and stuff within a month or two. It was nuts. So, it’s kind of became all-consuming very quickly.”

 - Josh Scheutzow

Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Josh Scheutzow from A Carpenter's Son.

Josh started the company as an exciting side venture. Josh worked as a construction company's estimator engineer, and his boss had a lovely wood shop right in the office. As a result, Josh began producing cutting boards in his spare time to earn some additional cash for one of their children's adoption. Thus, they quickly gained momentum. It was at that exact moment that Instagram began to gain popularity, and users began to sign up and share their activities. Josh assumed that they would act likewise. He began creating cutting boards to help pay for their children's adoption. The situation then quickly got out of control. In a matter of months, they were able to sell cutting boards and other items for roughly $30,000. Yes, that was insane! It immediately became all-consuming as a result.

In this episode, Josh shares his first major AHA when he realized that his business is a real thing, how he handled the uncertainty and stress, and the moment he started hiring staff.

Listen now and get the whole story!

Read More!

John Stene: Stene Woodwork

“Mostly, it grew up in a cabinet shop.

I wasn't really planning to be a cabinet maker, but been working in cabinet shops for 17 years. And just moved back down and to the home place where I grew up. And my dad passed away, and then the shop was sitting here empty. So, I decided to take up the shop and start the business.”

 - John Stene

Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by John Stene from Stene Woodworks.

Most of Stene Woodworks' growth occurred in a cabinet shop. They didn't intend to become cabinet makers, but he had 17 years of experience working in cabinet shops. Just recently, he returned to his childhood home. The shop remained empty after Steve's father passed away. He so made the decision to open the shop and begin his business.

In this episode, John shares his first significant business accomplishment, the state of the South-Central Montana cabinet-making market, his main service to clients, the benefits of community involvement, and ways you can start making a difference today!

Listen now and get the whole story!

Read More!

Justin Mitchell: JAMCo Woodworks

“The big part of working with us is this personal branding strategy. And because I believe that whether Justin decides to do a solo business or whether he wants to do anything else, he's always going to have this community. And he's got these tools and skills to continue growing.”

 - Steve Larosiliere

Welcome to a brand-new episode of the Woodpreneur Podcast. Today, your host Steve Larosiliere is joined by Justin Mitchell from JamCo Woodworks, one of Steve's clients in his mentorship program.

Justin has 20 years of experience in the construction industry. Justin had to transition into a different industry for a period because he couldn't survive the 2008 crisis. After that, Justin realized he was a terrible employee and needed to work for himself. He so launched his construction business, and they were building custom homes with up to 13 employees. They also had specific difficulties through Covid, whether related to their personnel or more general problems with the supply chain.

In this episode, Justin shares the AHA moment that he had during the mentorship program that generated a lot of momentum for him, the moment that he realized that he was already in the competitive business game, and Justin shares his first couple steps as soon as he got into the mentorship program.

Listen now and get the whole story!

Read More!