We cover the business and marketing side of the woodworking, sawmill, tree service, furniture making, Urban Wood, and woodworking industry. If you're a woodworker, sawmill owner, or any other entrepreneur and/or business owner in the wood industry, you need to check out this podcast.
Each week, we interview business owners, large-scale companies, entrepreneurs, makers, and designers while also offering marketing and business advice that will help you grow your business and increase your profits. Tune in every week!
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In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Luke Gaskin of Good Old Wood in Vancouver, BC. Luke shares how his business evolved from a full-service salvage operation called Salvage Vancouver into a focused reclaimed wood company. The name change wasn't just branding. It was a turning point. Dropping the salvage identity and committing to Good Old Wood meant letting go of the junkyard mentality and zeroing in on what he actually loved: working with the wood itself and turning it into something new.
Luke talks honestly about the growing pains that came with building a self-taught business from scratch. He had no woodworking background, learned everything from YouTube, and operated on a fake-it-till-you-make-it approach for years. He tried partnerships that didn't work out, scaled up to a big shop with four employees before COVID forced him to scale back down, and spent the better part of seven years scraping by before the business started gaining real traction. Through all of it, he grew organically without big loans, slowly building his understanding of the craft and the market.
The conversation covers the practical realities of working with reclaimed material. Luke explains why he stopped doing the demolitions himself, how free wood started coming to him once word got out, and why Vancouver's salvage mandate for older homes created a natural pipeline of material. He breaks down the economics of selling individual mantles and floating shelves versus landing larger commercial projects like feature walls and flooring installs, and why the bigger volumes are where the real money lives. He also talks about the challenge of staying true to the DIY customers who supported him early on while building a business that can actually sustain itself.
One of the standout stories in this episode is Luke's current project with Aesop, the skincare brand recently acquired by L'Oreal. He's building out an entire flagship store in Richmond Mall using over five thousand board feet of reclaimed wood. The material is coming from large timbers salvaged from a deconstructed Dairyland facility in Burnaby, and the design was inspired by an earlier project using wood from a wooden roller coaster at Vancouver's Playland at the PNE. The whole store will be reclaimed wood, designed around Luke and his story, and he describes it as the kind of project where, if it were the last thing he ever built, he'd feel successful.
Jennifer and Luke also dig into the marketing side of the business. Luke admits he hasn't done much formal marketing, relying mostly on word of mouth, Instagram, and Google searches. He talks about the love-hate relationship with social media, the challenge of documenting your own work while you're in the middle of building it, and why he's bringing someone on to handle content creation, especially heading into the Aesop project. Jennifer emphasizes the importance of professional photography and long-term storytelling, reminding Luke that this one project could fuel his marketing for years.
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Joshua Morvant of Revival Timberworks in Louisiana. Joshua shares how his journey through woodworking started with taking apart pawn shop guitars as a teenager, moved into cabinet making to pay the bills, and eventually led him to an apprenticeship with a luthier just outside Quebec City. Living among some of the oldest colonial architecture in North America, buildings constructed in the 1600s that were still standing strong, something clicked. The idea of building something with your hands that could outlast you by centuries became the driving force behind everything he's done since.
What makes Joshua's path unique is that he had no formal apprenticeship in timber framing. He taught himself by visiting historic buildings across the East Coast over a five-year period, studying joints, reading failures, and building a mental toolbox of what works and what doesn't. He talks about how broken braces, undersized members, and insufficient relish behind pins taught him as much as the structures that survived, and how those observations now inform every project Revival Timberworks takes on.
The conversation covers the real-world complexity of integrating timber framing into modern light-frame construction, why the phrase "it's just decorative" has become a trigger for Joshua, and how working closely with engineers from day one leads to smoother, more cost-effective projects. Joshua breaks down how Revival Timberworks operates across multiple client channels, from partner builders and architect relationships to homeowners who find them on Google, and how customizable pergola and timber frame kits have found an unexpected niche with landscape companies looking for turnkey outdoor structures.
Jennifer and Joshua also explore the supply side of the business. Joshua talks about watching Douglas fir log sizes shrink over the past 15 years, the disappearance of old growth material, and why he's become a strong advocate for mass timber and glue-lam as ways to use younger trees more effectively with less waste. He shares his perspective on the 200-year growth cycle needed to produce quality timber and why the conversation about sustainability in the Southeast needs to go deeper, especially on smaller private woodlots where education and attention don't always follow.
Chapters
Megan Offner, New York Heartwoods
Saison 4 · Épisode 482
jeudi 16 avril 2026 • Durée 37:30
What if the tree in your backyard could become the floor beneath your feet, the table where your family gathers, or the beams holding up your home? Megan Offner of New York Heartwoods has spent 25 years making that a reality, and her story is one every woodworking and craftsmanship lover needs to hear.
In this episode of the Woodpreneur Podcast, Jennifer Alger reconnects with Megan to hear how her business has evolved from running a sawmill and producing custom furniture to a bold new chapter as a project coordinator and wood sourcing consultant. Megan now bridges the gap between landowners, architects, designers, and small local mills, stewarding trees from the moment they are still standing all the way through to finished, traceable, place-based materials in the built environment.
Megan opens up about the logistical complexity of working on large-scale hospitality and residential projects, including sourcing 27 walnut slab tables for a Hudson Valley hotel and turning four massive poplar trees into 8,000 linear feet of baseboard for an affordable housing project in Kingston, New York. She also shares the rewarding challenge of expanding her work to the West Coast, learning new species and mass timber processes along the way.
Beyond the projects, this conversation gets real about the business side of craftsmanship. Megan talks honestly about the shift from idealism to sustainability, learning to say no, finding a business coach, and building a network of collaborators whose skills balance her own. It is a masterclass in growing a purpose-driven business without losing sight of why you started.
This episode is for woodworkers, entrepreneurs, architects, and anyone who believes that local, sustainable wood belongs in the buildings we live and work in.
Tune in, hit follow, and share this one with someone who loves trees as much as Megan does.
Chapters:
00:00 - Introduction to Megan Offner and New York Heartwoods
03:33 - From sawmill and furniture maker to wood sourcing consultant
09:08 - Working with landowners, standing dead ash, and site-based materials
Jesse LaSon, Rossi Group
Saison 4 · Épisode 481
jeudi 9 avril 2026 • Durée 32:33
What does it take to spend 21 years championing an industry most people take for granted? Jesse LaSon, Vice President of Sales at Rossi Group, has built a career doing exactly that, and his passion for American hardwoods is contagious.
In this episode of the Woodpreneur Podcast, Jennifer Alger sits down with Jesse to explore the full journey of Appalachian hardwoods, from sustainably managed timberland to sawmills, kilns, and eventually the hands of craftspeople around the world. Rossi Group is a family-owned business with deep roots in the hardwood industry, and Jesse pulls back the curtain on how they manage multiple sawmills, distribute species like cherry, white oak, red oak, soft maple, poplar, and ash, and compete in both domestic and international markets.
The conversation goes far beyond logistics. Jesse opens up about the real challenges facing the hardwood industry today, including the impact of tariffs, shifting export markets, trucking pressures, and the ongoing battle against misconceptions about deforestation and sustainability. He shares why industry advocacy and consumer education are just as important as any sales strategy, and how getting architects, designers, and everyday buyers to choose local, sustainable wood can shape the future of American forestry.
You will also hear how Jesse thinks about leadership, team culture, and developing people within a growing, global company. His approach to building a strong sales team from the inside out is something any woodworking entrepreneur or business owner can learn from.
Whether you are a woodworker, a lumber professional, or someone building a craft business from the ground up, this episode is packed with insight on sustainability, business growth, and what it means to truly champion your craft.
Chapters:
00:00 - Introduction to Jesse LaSon and Rossi Group
04:36 - Timberland management, sawmill operations, and species distribution
09:04 - Export markets, tariffs, and global hardwood trade
12:25 - Jesse's 21-year career journey in the hardwood industry
Brett Neylan, Capital Hardwood and Supply
Saison 4 · Épisode 480
jeudi 2 avril 2026 • Durée 45:22
Starting a hardwood retail business from scratch with no industry background might seem impossible, but the right combination of strategic sourcing, mentorship, and community focus can turn an outsider into a successful niche player in just 18 months.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Brett Neylan, founder of Capital Hardwood and Supply, to explore his unconventional entry into the hardwood industry. Coming from backgrounds in outdoor apparel and bicycles, Brett shares how COVID sparked his interest in woodworking and led him to launch a hardwood retail business that now serves hobbyists, contractors, and institutional clients across multiple channels.
You'll hear about Brett's strategic approach to sourcing high-grade kiln-dried lumber from rural sawmills while also embracing the urban lumber movement, his inventory management philosophy that keeps stock lean with species variety on a 60-day cycle, and how he's built a business model focused on dimensional lumber, live edge slabs, and specialty products like charcuterie wood. Brett discusses notable projects including a Catholic cathedral renovation and partnerships with schools for shop classes, demonstrating the community impact of local hardwood suppliers.
This conversation explores the critical role mentorship and industry networking have played in Brett's rapid success, his growing e-commerce presence and integration with online marketplaces, and his multi-channel marketing approach using Instagram, TikTok, Pinterest, and LinkedIn. Brett also shares insights on challenges like inventory management and system integration, the value of partnerships with local sawyers and platforms like AncesTREE, and his vision for scaling beyond local retail through outside sales and expanded e-commerce.
Whether you're considering entering the hardwood retail business, interested in inventory management and sourcing strategies, or looking for insights on building a niche wood business through community engagement and online sales, this episode offers practical wisdom from someone who's built a thriving operation in just over a year.
Tune in to discover how Capital Hardwood and Supply is growing through strategic planning, strong mentorship, and a commitment to local wood economies and circular sourcing models, and don't forget to follow the Woodpreneur Podcast for more stories from entrepreneurs building successful wood businesses.
John Christenson, Native Lumber
Saison 4 · Épisode 479
jeudi 26 mars 2026 • Durée 42:33
A catastrophic event can either destroy a business or become the catalyst for creating something entirely new. For one Colorado family, a natural disaster became the unexpected beginning of a thriving sawmill operation.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with John Christenson of Native Lumber to explore his remarkable journey from managing a family ranch to running a successful sawmill business. John shares how natural disasters shaped his business decisions, the challenges of logging in Colorado's diverse terrain, and why finding a niche specialization has been critical to Native Lumber's growth and sustainability.
You'll hear about John's approach to fire mitigation and sustainable logging practices that benefit both the business and the environment, how he's built employment opportunities and community impact through his operation, and the diverse timber species they work with in their logging and milling practices. John discusses his effective use of social media and online marketing to reach customers, the importance of industry connections and networking for growth, and his strategies for selling slabs and specialty products in a competitive market.
This conversation explores the practical realities of streamlining logging operations, choosing the right equipment for efficiency and quality, and building strong customer relationships through local presence and social media engagement. John also shares success stories of empowering the next generation of woodworkers and how connecting with the community through locally sourced lumber brings joy and strengthens regional wood economies.
Whether you're considering starting a sawmill business, interested in fire mitigation and sustainable logging, or looking for insights on niche marketing and social media strategies for wood products, this episode offers honest advice and practical wisdom from someone who's built a successful operation from unexpected beginnings.
Tune in to discover how Native Lumber turned catastrophe into craft and built a thriving business that supports both family and community, and don't forget to follow the Woodpreneur Podcast for more inspiring stories from the wood industry.
Chapters:
Steve Jones, Ron Jones Hardwood
Saison 4 · Épisode 478
jeudi 19 mars 2026 • Durée 40:14
Three generations of family ownership doesn't happen by accident. It takes unwavering commitment to quality, strong relationships, and the ability to adapt while staying true to your core values.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Steve Jones from Ron Jones Hardwood to explore what it takes to build and sustain a successful family lumber business across generations. Steve shares insights into the hardwood lumber industry, the critical importance of quality control and consistency, and how Ron Jones Hardwood has navigated complex challenges like tariffs and export market fluctuations while maintaining their reputation for excellence.
You'll hear about the distinctive branding elements like the red end color that differentiate Ron Jones Hardwood in a competitive market, the company's approach to vetting suppliers and building strong partnerships throughout the supply chain, and their operational efficiency strategies in lumber processing. Steve discusses the value of clear communication when problems arise, how they've built lasting customer relationships based on trust and reliability, and the leadership lessons learned from both successes and failures.
This conversation explores the natural benefits of wood products, including how wood lowers stress and improves health in built environments, the role of sustainability and carbon sequestration in wood products, and why choosing wood is both an environmental and wellness decision. Steve also reflects on adapting to industry changes while preserving family legacy, preparing the next generation for leadership roles, and the importance of local resources and education in supporting the hardwood industry.
Whether you're in the lumber business, interested in family business succession and leadership, or curious about quality control and supply chain management in the wood industry, this episode offers valuable wisdom from someone who's helping carry forward a multi-generational legacy of excellence.
Tune in to discover the secrets behind Ron Jones Hardwood's three-generation success story and what it takes to build a lumber business that stands the test of time, and don't forget to follow the Woodpreneur Podcast for more conversations with industry leaders.
Malloree Weinheimer, Chickadee Forestry
Saison 4 · Épisode 477
jeudi 12 mars 2026 • Durée 29:36
Local wood economies don't just happen on their own. They require dedicated advocates who understand forestry, respect the trades, and can bridge the gap between landowners, loggers, sawmills, and communities.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Malloree Weinheimer of Chickadee Forestry LLC to explore her work championing small-scale loggers, supporting sustainable forest management, and connecting people to the trees in their own backyards. Malloree shares her journey from conservation research to private consulting focused on rural economic development, and why passing down forestry knowledge as experienced foresters retire has become critically important.
You'll hear about the vital role foresters play in helping small landowners manage micro-forests sustainably, the importance of building stronger, cooperative relationships between foresters and loggers, and how local wood groups can create viable markets for locally sourced timber. Malloree discusses innovative projects like the Firewood CSA and the successful Washington sawmill cooperative that's making measurable progress in local wood sales and community-based forestry.
This conversation explores practical strategies for advocating for local timber economies, overcoming logistical challenges for small-scale operations, and helping landowners align their goals with wildlife and conservation priorities. Malloree emphasizes the cultural shift needed to value local forests and traditional skills, the importance of educating communities about tree species and their specific uses, and how connecting urban residents with their own land resources can transform perspectives on forestry.
Whether you're a forester, logger, sawmill operator, or landowner interested in sustainable forest management, local wood economies, or building community connections around timber and conservation, this episode offers valuable insights from someone working at the intersection of forestry, advocacy, and rural development.
Tune in to discover how Chickadee Forestry LLC is bridging forests and communities while supporting the next generation of loggers and building sustainable local wood markets, and don't forget to follow the Woodpreneur Podcast for more conversations about forestry, conservation, and the wood industry.
Eric Freed, E & K Vintage Wood
Saison 4 · Épisode 476
jeudi 5 mars 2026 • Durée 36:00
Sometimes the best business opportunities come from the most unexpected places. A background in real estate doesn't seem like the obvious path to running a thriving reclaimed wood company, but that's exactly how one entrepreneur built a multimillion-dollar timber business.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Eric Freed of E & K Vintage Wood to explore his remarkable journey from real estate into the reclaimed wood industry. Eric shares how he discovered opportunities in salvaged timber during the 2008 recession and grew his business from a side project into a 24-employee operation that's moving to a larger facility to meet growing demand.
You'll hear about the explosive growth E & K Vintage Wood has experienced, including building a social media following of 100,000 on Instagram that has expanded their customer base nationwide. Eric discusses their top-selling products like box beams, the importance of offering customization to meet diverse client needs, and the quality standards that have kept them problem-free for 15 years. He also shares stories from notable projects for high-profile clients including the San Francisco 49ers and Google.
This conversation explores the challenges of sourcing quality reclaimed wood in a competitive market, the sustainability practices and chain of custody considerations that guide their operations, and how certification plays a role in their business model. Eric reflects on the lessons learned from navigating industry challenges and shares his excitement about future plans, including ramping up flooring production in their new facility and continuing to innovate their product offerings.
Whether you're interested in the reclaimed wood business, building a sustainable timber company, or learning how to scale a wood business through quality and customization, this episode offers valuable insights from someone who's successfully transformed an unexpected opportunity into a thriving enterprise.
Tune in to discover how E & K Vintage Wood built success through sustainability, quality, and customer service, and don't forget to follow the Woodpreneur Podcast for more inspiring stories from entrepreneurs in the wood industry.
Chapters:
Katrina Amaral, Timberdoodle Farm and Sawmill
Saison 4 · Épisode 475
jeudi 26 février 2026 • Durée 29:30
A background in conservation and wildlife biology might seem at odds with running a logging and sawmill operation, but for some, it's the perfect foundation for sustainable, community-focused timber harvesting.
In this episode of the Woodpreneur Podcast, host Jennifer Alger sits down with Katrina Amaral of Timberdoodle Farm and Sawmill to explore her unique journey from conservation work to the timber industry. Katrina shares how Timberdoodle evolved from a side project into a full-time family business run with her husband Miles Amaral, and how her environmental background informs their thoughtful approach to logging and milling.
You'll hear about the innovative full circle projects that set Timberdoodle apart, where they log trees and provide lumber for local building projects, creating a complete supply chain from forest to finished construction. Katrina discusses their certification as lumber graders which allows them to provide structural timbers, their flexible business model that includes selling logs to larger mills when needed, and the strong word-of-mouth network they've built through quality work and community relationships.
This conversation explores their marketing strategies for a small-scale operation, innovations in logging and sawmill operations that keep them competitive, and the challenges of balancing family life with business responsibilities. Katrina emphasizes the central role of environmental considerations in their timber harvesting practices, ensuring they work in harmony with the forest ecosystem rather than against it. She also shares insights on collaborative efforts with other women in the industry to promote local wood economies and sustainable forestry practices.
Whether you're interested in sustainable logging and forestry, running a family sawmill business, or learning how conservation principles can guide timber operations, this episode offers valuable perspectives on building a business that serves both community needs and environmental stewardship.
Tune in to discover how Timberdoodle Farm and Sawmill is creating a sustainable model for local timber production, and don't forget to follow the Woodpreneur Podcast for more stories from innovative professionals in the wood industry.
00:00 Origin Story: From Cabinet Shops to Guitar Building to Timber Framing
04:07 Learning from Old Buildings: What Lasts, What Fails, and Why
09:31 Structural vs. Decorative: Integrating Timber Frames into Modern Construction
12:44 Client Relationships: Builders, Architects, and Homeowners
16:03 Customizable Kits and the Landscape Company Niche
19:36 Marketing Through Relationships and a 15-Year-Old Website
21:41 Bonsai, Yamadori, and the Parallel Path of Working with Living Trees
27:29 Material Sourcing: Shrinking Logs, Thermal Modification, and Mass Timber
34:20 Sustainability, 200-Year Growth Cycles, and the Future of Wood
40:04 What's Next for Revival Timberworks
44:29 Legacy, Mentorship, and Where to Find Revival Timberworks
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
14:01 - Expanding to the West Coast and learning mass timber with Mallory and Woodshed Consulting
20:52 - Marketing through word of mouth, Instagram, and a New York Times feature
26:36 - Overcoming idealism and learning to run a sustainable business
30:38 - Key partners, Trilocs Woodworks, and building resilient wood supply chains
34:09 - How Megan works with new clients from first call to finished product
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
15:25 - Leadership, team building, and company culture at Rossi Group
20:53 - Promoting American hardwoods and fighting misconceptions about sustainability
23:52 - Industry advocacy, consumer education, and marketing to architects
29:24 - Overcoming industry challenges and Jesse's commitment to the craft
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
22:39 Community Connection and Business Challenges
28:28 Industry Connections and Equipment Choices
33:17 Marketing Strategies and Customer Engagement
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
23:26 Environmental Considerations and Collaborations
32:35 Conclusion and Community Engagement
The Woodpreneur Podcast brings stories of woodworkers, makers, and entrepreneurs turning their passion for wood into successful businesses - from inspiration to education to actionable advice. Hosted by Steve Larosiliere and Jennifer Alger
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