Well friends, as the title of this podcast shared, it’s our final episode. Believe us when we say today is bittersweet. We have loved creating this podcast during the past 7 years for all of the wellness warriors out there that are working hard to change lives and have the ripple effect in the world that truly makes a difference. 

The decision to make this our final episode was not an easy one but the timing feels right because we both have other projects in the works that we want to focus our time on. Creating and producing a podcast is a lot of work, and while we have enjoyed every minute of it over the past 7 years, we’re both ready for a new chapter. 

In this episode, we’re pulling some of our best content out of our podcast library as a simple roadmap for health coaches. Today we’re sharing 4 of our very best business building podcast episodes that will outline a simple growth formula appropriate for wellness business owners.

In this episode you’ll discover – 

• Our 4-step blueprint for growing your wellness business as quickly as possible
• K&K share their reasoning for ending the podcast and how they are feeling about it while recording the final episode
• Your next step action plan to work directly with us and learn a proven system for reaching your ideal clients online, growing an engaged email list, and consistently enrolling new clients within 60 days.

Links mentioned in this episode – 

Episode 216 – 3 Simple Steps to Nailing Your Niche - https://www.thewellnessbusinesspodcast.com/episode216/

Episode 217 – 3 Secrets to Creating the Perfect Lead Magnet to Attract Your Ideal Clients - https://www.thewellnessbusinesspodcast.com/episode217/

Episode 138 – 5 Free Ways to Grow Your Email List and Promote Your Free Offer - https://www.thewellnessbusinesspodcast.com/episode138/

Episode 240 – How to Sell Without Selling to Fill Your Coaching Programs - https://www.thewellnessbusinesspodcast.com/episode240/

The Wellness Business Accelerator -

https://www.wellnessbusinessaccelerator.com/

Kathleen’s Health Coach Toolkit – https://www.healthcoachsolutions.net/hctoolkit/

Karen’s Resource Library of trainings and free downloadable resources - https://www.karenpattock.com/free-download-library/

Links/Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

If you want to stand out on social media, grow your audience, build connections and get clients, video is a must. When you think about who you follow and the people you feel connected to the most, it’s most likely those who you get to see on video; that’s because it feels like you’re seeing them in real time, even when it’s a recording.  

Most people are nervous on camera, so if this is how you’re feeling, you are not alone and today we are going to help you feel more confident with our 5 insider tips. 

Here’s what you’ll discover: 

• The first step in calming video nerves
• The easiest way to start utilizing video right now 
• The #1 thing that will help you improve your videos
• How to outline your videos to maximize watch time 

Whether you are brand new to video or you want to take your skills to the next level, tune in to learn simple strategies you can start using today. 

Links/Resources mentioned on the show:

Livestream Video Checklist - https://www.karenpattock.com/livestream-video-checklist/

Links/Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

Many of the listeners of this podcast have been building their wellness businesses for years which means that they’ve also been building their email list. Building an email list should be a top priority every day because your subscriber list will translate into more sales than anything else in your business. 

If you’ve been at it for a while, you may have noticed that as your email list grows, your open and click-through rates go down. That’s completely normal as your list gets bigger. 

A couple of years ago Karen did a major clean-up of her email list. Anyone that hadn’t opened an email in the most recent 4 months was sent two separate emails asking them if they wanted to stay on her list. If they didn’t reply or decided to leave they were removed from my list. Anyone that clicked the link indicating they wanted to stay was reactivated and continued on with her. 

It felt great to get her list cleaned up and that definitely improved her open and click-through rates. Then she took it one step further by creating a 4-week re-engagement campaign to reinvigorate her list even more.

In this episode, you’ll discover –

• A 4-phase re-engagement strategy that can be implemented over a four-week period that your email subscribers will find irresistible
• Why running this rinse-&-repeat campaign two times per year will be instrumental in improving your delivery and engagement rates for the entire 12-month period
• Practical guidance on implementing a re-engagement campaign of your own to revitalize subscriber engagement
• Actionable tips for tracking and analyzing key metrics to measure the success of the re-engagement campaign

Ready to dive in? Let’s do this!

Links/Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

If you want to increase productivity and profitability, using 90-Day goal setting framework might just be the key. 

When you plan in this way it is much more manageable and works in your favor to avoid the revenue highs and lows that often come with trying to plan 12 months at a time at the beginning of each year. 

In this episode of The Wellness Business Podcast, we're sharing how to leverage your time and energy to build your business in a way that results in more profits and the healthiest version of you as a business owner. 

In this episode you'll discover:

• Why working in 90-day cycles to complete your goals makes you more productive and profitable
• A sample 12-week project plan for hosting a wellness workshop for client enrollment
• Why planning a 12-month calendar for your business can lead to feelings of failure and burnout

Links/Resources mentioned on the show:

FREEBIE – 90 Day Business & Goal Setting Training http://www.karenpattock.com/business-goal-setting-podcast

Links to Resources: 

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

Urgency and scarcity have been proven to provide amazing sales results when used together. The idea behind this strategy is to appeal to our natural psychological desire as humans to never miss a good deal or be left behind.

In this episode of The Wellness Business Podcast, we’re sharing a ‘Call to Action’’ promotional strategy that we’ve been using for years to make more sales. The great news is that this works for every type of business, including yours.

In today's episode you'll discover:

• 3 urgency and scarcity options you can use in your next promotion that will increase the number of people enrolling in your paid program
• The #1 thing you should NEVER do when using this strategy, (because you could lose all future credibility with your followers)
• The psychological premise behind this strategy and why it works like gangbusters across all industries

To get more sales, you need to always have a call-to-action. Tune in to this episode to learn how to get more program sales.

Links/Resources mentioned on the show:

FREEBIE – 10 Ways To Use Urgency & Scarcity To Make More Sales: http://www.karenpattock.com/10-ways-urgency-scarcity

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

A very common question we see from health coaches is how to price their coaching programs.  This can be a real quandary since there are several options to consider, and it can keep you stuck in analysis paralysis. Because there isn't one set answer about how to do this, we wanted to share a formula with you to help you make a plan you feel good about, so you can check this off your to-do list once and for all.    

The 3-part formula we are sharing in this episode, breaks down the following elements of the pricing puzzle:  

1. What Your Ideal Client Wants 
2. Your Revenue Goals
3. Pricing and Program Model Options

Once you have these 3 elements figured out, you will feel more confident about what you are charging and the value you are providing to your clients. 

Tune in for plenty of ideas and examples, so you can finalize or update your program pricing. 

Links/Resources mentioned on the show:

Free Guide and Workbook: The Secrets to Pricing and Packaging Health Coaching Programs that Sell: https://resources.healthcoachsolutions.net/pricing

Episode 226: How Often Should You Raise Your 1-On-1Coaching Rates: https://www.healthcoachsolutions.net/raise-health-coaching-prices/

Links to Resources: 

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

One of the biggest hurdles for most coaches taking their coaching online is the tech stuff, so we are going to let you in on the secrets to making this super simple. 

The name of the game with this is ACTION, and not PERFECTION, so don’t get hung up on bells and whistles and figuring out the EXACT BEST way to do this.  Just get started. Run your first round as a beta program where you offer it at a discount, so you can get feedback and testimonials for the next time you run it. 

In this episode, you’ll discover: 

• The two easiest ways to run your online program without the tech overwhelm
• Two other logistics you’ll need to have in place to help your clients and stay in touch
• Important mindset shifts that are critical to taking your coaching online

If you’ve had questions about taking your coaching program online without tech overwhelm, you’ll want to tune in to this episode.

Links/Resources mentioned on the show:

The Ultimate Guide to Launching a Successful Online Health Coaching Program: https://www.healthcoachsolutions.net/online_launch_guide/

Coach with Confidence, Done-for-You 6 Month Health Coaching Program: https://www.healthcoachsolutions.net/cwcprogram/

Practice Better: https://practicebetter.io/?gspk=a2FyZW5wYXR0b2NrMTM0OA&gsxid=o7V4dj15Kp6M

Links to Resources: 

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

You’re ready to start helping people as a health coach, but how do you actually get clients?

Most of the certification programs don’t teach a lot about the marketing piece of running a business, but without a marketing strategy, you won’t have clients or a business. The good news is that it doesn’t have to be complicated. 

In this episode, we are sharing 3 steps to getting more health coaching clients, and when you implement what we teach, you will start to build momentum and get clients enrolling in your programs.  

We explain each step and share examples, so you’ll know how to take action.  

STEP 1. Have A marketable ideal client - your niche. 

STEP 2. Be able to communicate the BENEFITS of your program and the problem it helps solve. 

STEP 3. Promotion - Invitations to work with you (in a non-salesy way).  

Tune in to discover how to use these 3 simple steps in your business and watch what happens.

Links/Resources mentioned on the show:

Wellness Business Accelerator: http://www.wellnessbusinessaccelerator.com/

Links to Resources: 

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

There are all kinds of different free resources you can use to grow your email list and today we are covering 5 of the most common and most popular ones.    

Before you decide on the type of freebie you want to create, it's important to keep a couple of things in mind: 

1. The topic and title of your freebie are WAY more important than the format you use (a PDF guide vs. video series for example) because your free offer should provide a small solution to a problem or struggle you know your ideal clients have. 

1. Your freebie should directly relate to your paid program and what you offer. So, as you toss around ideas for what to put together, ask yourself if it ties into your coaching program in a logical and seamless way.  

In this episode of The Wellness Business Podcast, you'll learn: 

• The simplest and easiest type of free offer you can create on your own 
• The best format for testing your freebie title and topic 
• The freebie option that will accelerate your email list growth the fastest

Tune in to discover which type of free offer might be best for you AND your audience right now, so you can start growing your email list now. 

Links/Resources mentioned on the show:

Wellness Business Accelerator: http://www.wellnessbusinessaccelerator.com/

Links to Resources: 

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

Workshops are a fantastic way to build your email list and enroll clients into your paid program. The key to a profitable workshop is that it contains 6 specific elements. If any one of these elements are missing from your presentation chances are your workshop will not convert well and will ultimately result in lost sales and we don't want that. 

In this week's episode we're covering:

• The 6 elements of a profitable workshop (this blueprint has been time-tested through 200 presentations)
• A breakdown of each key workshop element and why it's important
• How you can put this blueprint into action by creating your own profitable workshop. 

If you have had questions about creating a wellness workshop that converts into paying clients, you’ll want to tune in to this episode.

Links/Resources mentioned on the show:

6 Elements of a Profitable Workshop Freebie: http://www.karenpattock.com/elements-profitable-workshop

Links to Resources: 

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

As an online business owner, you should always be planning and thinking about how you can enroll more clients and/or make more sales. One of the easiest ways to do this is through various email sequences that either build momentum, warm up and nurture your followers, or actually do the selling for you. 

In this episode we're covering 4 different types of email sequences that will absolutely increase sales over time.

You'll discover:

• 4 types of email sequences that have been proven to increase program sales
• How many emails should be included in each email sequence for maximum impact
• Why including these email sequences 30-60 days prior to your launch will improve your conversion rate
• Our #1 recommendation to build momentum and excitement for your upcoming sales, (leading to more people enrolling as soon as the doors open)

Links/Resources mentioned on the show:

Follow Up Email Sequence Swipe Copy: http://www.karenpattock.com/follow-up-email-sequence

Episode 172 – A Simple and Free Strategy to Increase Interest in Your Programs: https://www.thewellnessbusinesspodcast.com/episode172/

Links to Resources: 

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

Last week, a brand new health coach posted a question in Karen’s Customer Support  group that we loved because it's a question we often get asked by health coaches.

She wanted to know whether it's better to promote her program at the end of a workshop or should her call to action be sending people to book a discovery call with her.

In this episode we'll share our 5-step formula for which makes the most sense for your wellness business. 

You’ll discover:

• 5 simple questions to ask yourself to determine if it's better to promote your program or a discovery call for more sales
• The price cutoff that shouldn't require a discovery call option to enroll new clients into your paid program
• The difference between promoting to a cold audience vs. a warm audience and what is required to get each audience to feel comfortable in joining your coaching program

If you’ve wondered what you should promote at the end of your workshop, this episode is for you!

Links/Resources mentioned on the show:

Episode 24 – How to Lead a 1 on 1 Discovery Call that Results in the Client Saying Yes: https://www.thewellnessbusinesspodcast.com/episode24/

Karen’s wellness workshop sample: karenpattock.com/wellness-workshops-sample/

Links to Resources: 

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

Now, more than ever, it's important to be crystal clear in your marketing message of who you help and how you help.

So many coaches that we work with believe that the more people they market to the more customers they'll get. While on the surface this seems like a reasonable conclusion the reality is it's the exact opposite.

A better strategy is to identify your ideal client identity - the people who will most benefit from what you're offering-and create programs and marketing messages that appeal just to them. If you build something they love they'll spread the word for you and become your biggest raving fan.

In this episode of The Wellness Business Podcast you'll discover:

• 4 Ways To Dial In Your Marketing Message Leading To More Clients
• Why reducing your overall customer pool will actually lead to more paying clients
• The importance of creating a marketing message that appeals to your ideal clients and leaves them wanting to learn more about what you do

If you want to start attracting your ideal clients, listen in to learn how to dial in your marketing message and niche.

Links/Resources mentioned on the show:

Crafting Your Marketing Message Freebie: https://www.karenpattock.com/craft-marketing-message/

Episode 245 – 5 Ways To Overcome The Email Open Tracking Issue Due To The iOS15 Update: https://www.thewellnessbusinesspodcast.com/episode245/

EP 252 – Why We Stopped Running Facebook Ads And What We Are Doing Instead: https://www.thewellnessbusinesspodcast.com/episode252

Wellness Business Accelerator Waitlist: wbwaitlist.com

How To Identify Your Ideal Client Part 1: https://www.thewellnessbusinesspodcast.com/episode163/

How To Identify Your Ideal Client Part 2: https://www.thewellnessbusinesspodcast.com/episode164/

How To Identify Your Ideal Client Part 3: https://www.thewellnessbusinesspodcast.com/episode165/

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

You’re probably very aware that not everyone is going to be ready to enroll in your 3- or 6-month coaching program as a first step with you. They may have doubts, reservations, or questions and/or they may not be sure about investing their time and money right now. When you have a 30-day program to offer, it allows more people to take a leap of faith and give it a try because it will be more affordable and it’s only 30 days - so it’s an easy commitment to make.  Once people have completed this shorter program, more of them will be ready to enroll in your 3- or 6-month program because they have just spent a month with you, and they now know you and trust you. 

Today, we’re sharing 4 key elements that make a 30-day coaching program successful by focusing on addressing the most common problems your potential clients face, providing small wins for them, and creating desire to continue the journey with you.  

Here’s what you’ll discover: 

• The critical element that is often missing that sets the stage for the success of your entire program
• How to create momentum and motivation with your program
• How to create desire for your longer-term program as the next step in the customer journey

Launching a 30-day health coaching program can be a great way to not only address a problem your clients have, but it can also lay the groundwork for a long-term coaching relationship. Tune in to learn how to put this into place.

Links/Resources mentioned on the show:

30 Day Fit and Healthy Jump Start [Done-for-You Coaching Program from Kathleen]

https://www.healthcoachsolutions.net/30-day-jump-start/

Episode 341: How to Find Out What Your Ideal Clients Want

https://www.thewellnessbusinesspodcast.com/episode341/

Links to Resources: 

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

We have been running Facebook ads for several years, and there has definitely been a shift over the last year that has caused us to reevaluate our strategy. This has been a very recent decision we both made, and because we like to give you some behind the scenes of what we do in our businesses, we wanted to share this with you.

On this episode, we are taking you behind the scenes about why we stopped running Facebook ads and what we are doing instead.  We hope it gives you some ideas if you are in the same boat or maybe you are considering running ads.

In this episode, you’ll discover:

• What lead us to the decision to stop running ads after many years
• The challenges we were having with our ad results over the past few months
• What we are focusing on right now instead

Tune in to find out what options you may want to consider if you are facing the same challenges with your ads right now.

Links/Resources mentioned on the show:

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

If you provide virtual coaching in your business, it's important to know which laws you should follow, so you are protected from a legal standpoint.   

We see questions from time to time about the legalities of running a health coaching business, and we know coaches sometimes wonder what laws they should be following when all or part of their business is virtual. 

Our special guest this week is attorney and Legal Coach, Lisa Fraley, and she's covering what you need to know on this very important topic. 

• What does virtual coaching mean and what does it include? 

• What laws should health coaches follow when their clients and program participants live all over the world?

• What laws do you follow if you live in two different states during the year?

Tune in to find out what you need to know about what laws to follow when you do virtual and online coaching.

Links/Resources mentioned on the show:

Lisa’s Website: https://lisafraley.com/

Lisa’s DIY Legal Resources: https://lisafraley.com/diy-legal-templates/

Links to Resources: 

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

Karen recently asked a question in her Facebook group that sparked a conversation among coaches that we thought would be beneficial to our podcast listeners.

The question Karen asked was: Do you have an offboarding (feedback) questionnaire that you send to your clients? 

On this episode of The Wellness Business Podcast, you’ll discover:

• The top 3 reasons why this is an important part of your coaching program
• A 7-Step Offboarding Questionnaire template that you can use again and again in your program for improved customer experiences
• Just how simple it is to assist your clients remember and document how far they've come while working with you and why they are so happy they made the investment in your paid program

If you don't have an official offboarding process and questionnaire as you wrap up working with your clients, you'll find this episode incredibly helpful.

Links/Resources mentioned on the show:

FREEBIE: 7 Step Client Offboarding Questionnaire: http://www.karenpattock.com/7-step-offboarding-questionnaire

Links to Resources: 

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

If you've ever found yourself in a coaching relationship that left you feeling like you should be doing more to help your client so they can get better results, you're going to love this episode.

It's great when a coach wants to help their clients get amazing results. I think we all feel that way as coaches and it's certainly an admirable characteristic. The problem is that it can sabotage your coaching practice if you're not careful when and how you deliver that additional support. 

In this episode you'll discover:

• Why giving your struggling client additional free support can actually do more harm than good for them and your coaching practice
• The three levels of coaching programs we recommend and how to determine the price point for each
• How you can turn around the experience of a struggling client with one simple offer which is a win-win for both of you
• A Pro Tip that will instantly add significantly more revenue to your next group coaching program launch all the while supporting your new clients in a way that is perfect for them

Tune in to learn how to give your coaching clients the right amount of support to meet their needs and expectations without sabotaging your coaching practice.

Links/Resources mentioned on the show:

FREEBIE: VIP Coaching Blueprint: http://www.karenpattock.com/VIP-Coaching-Blueprint

Links to Resources: 

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

Over the past 3-4 years, most of us have noticed a significant decline in our organic reach on Facebook.  

In 2018, Facebook made an announcement that they are changing the algorithm and they stated: "We are no longer about content, we are about meaningful engagement". 

Over the next year, Facebook pages saw significant drops in reach, and it's been the case ever since. 

Here we are in 2022, and we're starting to find ways around this with a specific strategy that is working very well.  

On this episode, you'll learn: 

• The types of posts are getting more than 10x engagement for us right now, so you can use this simple strategy too
• How to incorporate this simple strategy starting today to see a boost in reach and interaction with your followers  
• Mindset shifts in how to use your business page for your marketing and the role it plays now 

If you’ve been wondering how to get more organic reach on Facebook, be sure to tune in. 

Links/Resources mentioned on the show:

Social Media Examiner YouTube video: How to Improve Facebook Reach and Engagement: https://www.youtube.com/watch?v=iJZ4cYFwJvA

Links to Resources: 

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

If you want more coaching clients, being clear on the benefits people will get by working with you is key. It's all about the messaging and how you convey what you do, how it can improve their life and help solve their problem. 

It's easy to focus more on the features or the 'stuff' your clients will receive vs. the benefits they get by working with you. When you want people to take action, having a strong focus on the outcome and result (the benefits) is how to do it.

On this episode of The Wellness Business Podcast, we are sharing:

• What are features vs benefits of your program and why is it more important to focus on the benefits 
• Examples of features and benefits of some coaching programs that you can model for your business
• 5 easy ways to research your ideal client's problems, challenges and desired results, so your messaging stands out

Tune in to this episode to learn how to increase enrollment by focusing on the benefits of your program or service instead of the features it includes.

Links/Resources mentioned on the show:

Wellness Business Accelerator Wait List: https://www.thewellnessbusinesspodcast.com/enroll/

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

The success of your promotion or launch greatly depends on what you do 30-60 days beforehand - it's not just what you do during your promotion that will make sales. The period before your launch or promotion is considered your pre-launch period and this is important because it's where you can really warm up your audience and subscribers, build trust and gain interest in your upcoming offer. 

Plan out at least 30 days for this if possible.

We are going to cover 3 specific things to focus on before your next promotion to increase sales and enrollment in your programs.

In this episode, you'll discover:

• How to show up consistently for your followers and subscribers to warm them up and create curiosity about your program before you launch
• 5 ways to show up consistently
• When to focus on building your email list
• The benefits of growing your Facebook group prior to promoting your offer

Tune in to find out what to focus on before your next launch to boost sales and enrollment.

Links/Resources mentioned on the show:

Episode 138: 5 FREE Ways to Promote Your Free Offer to Grow Your Email List: https://www.thewellnessbusinesspodcast.com/episode138/

Episode 239: How to Use Your Facebook Group to Grow an Email List Full of Warm Leads: https://www.thewellnessbusinesspodcast.com/episode239/

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

If you have a Facebook group, you know it can take some time to manage it, so today we are sharing 5 hacks to help you save hours in your group each week.  

We have been running FB groups for years now, and when Kathleen was a health coach, it was one of the ways she enrolled new clients. They got to know her as a trusted resource and when she opened enrollment for her programs, some of the members joined. It was an easy decision for them because they already knew her and felt a connection to her. That is the power of having a FB group that is specific to your niche. 

Here are 5 hacks to save time managing your Facebook group: 

1. Schedule your posts ahead of time

1. Set a limit of time you spend in your group each day (30 mins is ideal)

1. You don't need to post in your group 7 days a week

1. Repurpose previous posts

1. Get help managing your group 

Tune in for a breakdown of each tip, so you can find out how save hours each week. 

If you want to learn a lot more about starting and growing a FB group full of your members who turn into paying clients, be sure to check out Kathleen's Group Accelerator program.

Enrollment is only open through this Friday, Feb 25th. It's 50% off, so now is the time to join while the price is ridiculous!     

Links/Resources mentioned on the show:

Kathleen’s Group Accelerator program: https://grpacclerator.com

Links to Resources: 

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

In the second half of 2021 there were some significant changes to how your email management system can, and cannot, track the number of emails your subscribers are opening.

Last September, with the release of the iOS 15 update, Apple announced that they will block the tracking of email opens in the Apple Mail app. 

This change has impacted every single business owner that reaches their followers through email delivery. Which is literally all of us.

In this episode you will discover:

• How the iOS15 update has already impacted your business and what you can implement immediately to make tracking easier
• What alternative tracking metrics are still available to you so you're always crystal clear about how engaged your email subscribers are with your content
• 5 things we recommend that you do starting today to overcome the iOS15 email tracking changes

If you think this doesn't apply to you because you aren't a big tracking person, stick with us because we're going to explain exactly how it already has affected you in your business and 5 ways to overcome this significant challenge.  

Links to Resources: 

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

If you are like a lot of other coaches and solopreneurs, looking at ways to simplify your business is a big focus right now. We are 100% on board with this motto, and we continue to look at what is working and what is not working, so we can focus our attention on the winning strategies while having more free time.  One of the areas that is important to simplify is content creation. 

In today's episode we're sharing how the content from one great workshop delivered monthly can fill your content calendar for an entire month. So, if simplifying your content creation calendar is something you're interested in or if you're someone that finds it challenging to know what to blog about, create social media content about, and focus your attention on to attract your dream clients, this episode is for you.

In today's episode you'll discover:

• How one monthly workshop can drive your content creation for an entire month
• A simple method to attract your dream clients that doesn't rely on social media posts to get their attention
• Our streamlined method to create 4 livestream topics to grow your email list, 4 blog or email topics to warm up your followers, 12 social media posts, and 12 story topic ideas from one great workshop

If you want to simplify your content creation, learn how you can do just that with ONE monthly workshop.

Links/Resources mentioned on the show:

Sign up for Karen’s workshop:  http://www.karenpattock.com/workshopsuccess

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

There are so many things to do as a health coach and business owner, and sometimes, you may not be sure where to start or where to focus your time. Everything feels like it’s important, so what do you do so you feel like you’re actually making progress?   

We always love having a formula to follow because we feel like there is a plan to guide us in the right direction. If you do too, we think you’ll find this episode super helpful because we’re sharing a blueprint for a profitable health coaching business. 

Here’s what you’ll discover:

• How to set clear and actionable goals, so you know where to focus your time and effort
• A common mistake we see when it comes to reaching your ideal clients that’s keeping people from enrolling in your programs
• 6 proven strategies for marketing your wellness business
• One of our favorite goal setting and planning apps

Tune in to find out how to successfully navigate running and building your coaching business by following our 4-part blueprint. 

Resources mentioned: 

6-Part Formula for Growing Your Wellness Business

https://resources.healthcoachsolutions.net/6_part

Episode 265: 3 Simple Steps to Validate Your Niche Marketing Message.

https://www.healthcoachsolutions.net/niche-marketing-message/

Links/Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

When you own an online business, learning how to be a good presenter has many benefits. Improving this skill will directly impact your workshops, livestream video, stories, Reels, pre-recorded video, podcast interviews, summits, wellness fairs, etc. Honing your craft of delivering a presentation that includes strategy and intention will go a long way to quickly growing your wellness business.

In this episode you'll discover:

• The importance of improving your presentation skills for better overall live video results and engagement
• The #1 secret all seasoned speakers and presenters use to guarantee their video/talk goes off without a hitch
• Why getting clarity on your customer journey will directly impact the quality of your video content and delivery
• A simple technique of selling and warming up your audience to your paid program without ever feeling salesy

Video is becoming one of the most critical marketing tools for online businesses, and this episode shares what you need to know to become a better presenter and create amazing video content.

Links/Resources mentioned on the show:

Episode 241: Marketing in 2022 - What's on The Horizon for Coaches – http://www.wbpodcast.com/241

Links to Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

If you're building an online business, then you’ve likely felt some pretty big shifts in 2021 in your ability to reach your dream clients using social media platforms like Facebook and Instagram.

It's been coming for a while now but last year showed a clear divide between the people that were doubling down on the top social media tools vs. those that want to keep plugging away trying to use marketing strategies from 2018.

In this episode, you'll discover:

• The two most impactful social media marketing tools you must be using this year to get results, (this information is straight from Facebook and Instagram headquarters)
• A simple way to get started using video that will quickly put your mind at ease, (no more stage fright)
• The power of a Facebook group as part of your customer journey and why the latest tools being added make them even more exciting
• Why using video and groups will be a gamechanger for your business and how they will finally get you in front of your dream clients on social media

This episode is a must for any health coach wanting to grow their wellness business in 2022.

Links/Resources mentioned on the show:

Facebook Group Accelerator Wait List

https://www.fbaccelerator.com/

How To Conquer Your Fear of Live Video: https://www.thewellnessbusinesspodcast.com/episode171/

Livestream Video Checklist: https://www.karenpattock.com/livestream-video-checklist/

Links to Resources: 

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

We know from working with thousands of coaches in our courses and done-for-you programs that selling is one thing that most wellness business owners feel very uncomfortable about, so they avoid it as much as possible.

The problem with avoiding promoting your programs is it prevents you from growing your practice. If you aren't making offers and inviting people to work with you, how are you going to get clients?  

What if there was an easier way to do this? Would that interest you?  

In this episode we’re covering how to fill coaching programs without “selling” in the way you think and likely dread. 

Here are 3 easy ways to fill your programs without selling, and then we'll give you examples of how to use them:  

1. Share your story - why are you doing what you're doing?  Does your journey relate to them based on where you were when you started and where you are now?

1. Share client success stories - people want to know it has worked for others and it helps lower skepticism.  

1. What result can you help people get in your program?

If it makes you uncomfortable to invite people to join your programs and working with you, you won’t want to miss this episode all about how to fill your coaching programs without feeling salesy.

Links/Resources mentioned on the show:

Links to Resources: 

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

Having a Facebook group for your health coaching business can be a great strategy because it allows you to truly build a community of people who want to learn from you.  A free group can be part of the customer journey and it's a key touchpoint for them because they can keep coming back to your group day after day. 

The people who are most likely to sign up for your coaching programs are those who know you, trust you and feel connected to you, and this is called a warm audience. You hear us say this a lot, but it's important to use social media to grow your email list, and this can be done very easily when you have a Facebook group. 

Here are the 5 strategies we are covering in depth on this episode:

1. Include a link to your freebie in the welcome post at the top of your group, so it's the first thing people see when they join.
2. Post a link to your free offer in the description of your group.
3. Post about your new freebies as you create them.
4. A weekly welcome post where you tag new members.
5. Use one of the 3 screening question for new members as a way to grow your email list.  

Tune in to learn more about how to apply each of these in your group to grow an email list full of warm leads and prospects.

Links/Resources mentioned on the show:

Wait list for Kathleen’s Facebook Group Accelerator Program – https://www.fbaccelerator.com/

Episode 217: 3 Secrets to Creating the Perfect Lead Magnet to Attract Your Ideal Clients – https://www.thewellnessbusinesspodcast.com/episode217/

Links to Resources: 

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

As we turn the calendar to a new year, it's the perfect time to wipe the slate clean and start over fresh. On this episode of The Wellness Business Podcast, we're sharing 5 questions you can ask yourself to shake things up in your wellness business in 2022.

In this episode you'll discover:

• 5 questions you can ask yourself now to shake things up in your wellness business in 2022
• Why we find this exercise so powerful and how you can benefit from taking the time to do it for yourself
• Why it's so important to acknowledge what didn't go well as much as focusing on what did

This time of year is the perfect time to confirm that the business you're building is one that is bringing you joy and happiness as well as being a good representation of yourself, so tune in to this must-listen episode so you can kick off the new year with a bang!

Links/Resources mentioned on the show:

Free Resource – 90 Day Planning Workbook: https://www.karenpattock.com/90-day-new-year-planner

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

Client testimonials are like gold for your business. They provide social proof that past clients had positive results when working with you. Most people look for program and product testimonials before buying because they want to see success stories that help them picture themselves with a positive outcome when working with you.

Testimonials help build your reputation, the foundation of your business, and should be one of the most important parts of your client attraction and enrollment strategy.

In this episode, you’ll discover…

• Why testimonials are so important to the success of your business
• How to ask for a testimonial without feeling awkward
• What to do with a testimonial once you have it
• How to use a testimonial to attract clients and grow your business
• 3 alternatives to fill your testimonial page even if you’ve never had a paying client

If you’ve wanted to learn the ins and outs of creating and maintaining a thorough and successful testimonials page to help grow your business and acquire more clients, tune in to this episode of The Wellness Business Podcast.

Links/Resources mentioned on the show:

Free Resource – Client Testimonial Acquisition Formula: https://www.karenpattock.com/testimonial-formula/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

After working with and providing done-for-your resources for thousands of health coaches over the years, the number one thing we see with the coaches who are the most successful is that they have a very clearly defined niche which conveys exactly who they help and how they help them. This comes down to the problem you solve for a select group of people rather than having a very general message that doesn't resonate with anyone. 

We are walking you through how to come up with a compelling niche statement that succinctly explains what you do, so when someone asks you what you do, so you know exactly what to say and you feel confident about it.  This will also give you clarity on what type of content to create and share with your audience because the more specific you are, the more you will attract the right people. 

There are 3 P's to this 3-Step formula, and we're diving into each of them on this episode: 

1. People - Who you help 

2. Problem - The problem they have 

3. Process - How you help them - the solution

Once you have this dialed in, you'll feel confident about your niche and you'll also be able to easily communicate the answer to "What do you do?" 

Tune in to learn more about the 3 steps, so you can finally nail your niche.

Links/Resources mentioned on the show:

Episode 83: How Andrea Enrolled 3 New Ideal Clients After Defining Her Niche –  https://www.thewellnessbusinesspodcast.com/episode83/

Links to Resources: 

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

If you do 1-on-1 coaching, you probably do discovery calls to enroll new clients, so knowing how to conduct these calls effectively is key to growing your practice.

Today, we are going to talk about how to prevent your discovery calls from going off the rails, so YOU are the one who is in control of the flow of the conversation rather than leaving it up to chance and running the risk of the call getting off track and not being productive.

In this episode, you’ll discover:

• How to prepare for your discovery calls to maximize your chances of turning them into a paying client
• A formula to kick off your discovery call with tons of energy and excitement
• 9 steps to conducting an effective discovery call
• How to get access to a copy of a Discovery Call Outline/Script

Learning how to master discovery calls to enroll new clients is a key conversion strategy for many health coaches. In this episode, you’ll learn exactly what you can do to conduct effective discovery calls.

Links/Resources mentioned on the show:

Freebie: Kathleen’s Ultimate Health Coach Toolkit which includes a Discovery Call Outline/Script – https://www.healthcoachsolutions.net/toolkit/

Episode 91: 11 Ways to Book Discovery Calls –  https://www.thewellnessbusinesspodcast.com/episode91/

Links to Resources: 

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

There is no magic pill when it comes to building your wellness business, but there is a proven formula you can follow that will expedite your growth and success. Just like you probably tell your coaching clients: it takes work, and it takes consistency to see results. 

Don't make the mistake of chasing the next sparkly object that you think will be the answer because it will still take implementing this 6-part formula before you see progress and success - no matter what.

One of the most common questions we get is "What do I need to do to get clients?" and that is what we are going to cover on today's episode.

In this episode, you’ll discover:

• How to STAND OUT and move people from being AWARE of who you are to becoming a CLIENT
• What you must do on a CONSISTENT basis if you want to attract the RIGHT people and turn them into PAYING CLIENTS
• If you aren't getting enough clients, FIND OUT THE #1 reason why and what to do about it.

If you’ve wondered how you can stand out and consistently turn your ideal clients into paying client, this episode is for you.

Links/Resources mentioned on the show:

Free Guide – The 6-Part Formula for Growing Your Wellness Business:

https://resources.healthcoachsolutions.net/6_part

Episode 163 – The Difference Between Your Niche, Marketing Message, and Offer:

https://www.thewellnessbusinesspodcast.com/episode163/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

Designing the perfect homepage isn't difficult if you have a clear understanding of the purpose that page serves on your website. We prefer to think of it like our online home and the homepage is like the foyer where we greet a new guest. We invite them in and give them the lay of the land to help them feel more comfortable, cozy, and empowered to get around on their own.

In this episode we're going to walk you through our 10-point website homepage checklist so you can create a new page or improve on the one you already have.

In this episode you'll discover:

• The overall purpose of your website homepage so you can maximize your visitor's overall experience, (and keep him/her on your website longer)
• Our 10-point homepage checklist and how to apply it to your website for better results
• Why going through this exercise will be an eye-opening experience for you so you'll be able to improve your website marketing message to attract more dream clients

If you’ve had questions about whether or not your website homepage is set up to attract your ideal client, this is a must listen episode for you!

Links/Resources mentioned on the show:

Free Resource – 10-Point Website Homepage Checklist: http://www.karenpattock.com/10-point-homepage-checklist

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

If you ever feel overwhelmed in your business, you are definitely not alone. You wear many hats as a health coach and business owner, so there are going to be times when you feel like it’s a LOT!  We’ve been there too and there are still times we feel overwhelmed, but we’re much better at managing it and dealing with it now. Today we’re sharing Our Top Tips for Conquering Overwhelm in Your Coaching Business,

Sometimes, feeling overwhelmed can prevent you from taking action or making decisions, so by implementing our 4 tips, you’ll feel less stressed and be more productive.   

Here’s what you’ll discover: 

• How prioritizing tasks can reduce stress and help you get more done 
• How simplifying can be your best friend
• How to come up for air when you’re buried in a long to-do list 

Tune in if you’re ready to kick overwhelm to the curb and feel more in control of your business.  

Links/Resources mentioned on this episode:

Episode 308: Getting Help Sooner Rather than Later – 5 Steps to Take When Hiring a Virtual Assistant

https://www.healthcoachsolutions.net/hiring-virtual-assistant-coaching-business/

Links/Resources:

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

Running free online challenges can be a great way to get new clients because it allows you to gather a group of people who are interested in your area of expertise, grow your email list and then invite participants to your paid program at the end of the challenge.

A common question about running challenges is how to fill them, so you have plenty of people joining it. The more people who join your free event, the more people you'll have enrolling in your paid program when you invite them at the end.

On this episode we're sharing 5 ways to promote your online challenge, and you can use these even if you don't have a budget for Facebook ads.

You'll discover:

• What strategy will 10x - 50x your reach right now
• Where to do your livestreams to reach the most people
• Which strategy to use to warm up your Instagram followers
• How to reach beyond your own audience to get in front of new people

If you’ve wondered how you can fill your online challenge, tune in to learn 5 free ways to promote your challenge.

Links/Resources mentioned on the show:

Free Resource – 10 Ways to Promote Your Online Challenge: https://resources.healthcoachsolutions.net/onlineprogram

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

The demand for live video is at an all-time high right now and predictions are that it's only going to become more and more necessary for anyone that is building an online business. This demand all started when social media platforms like Facebook and Instagram added options for showing up on video. They've encouraged us to create that type of content by rewarding us with increased organic reach leading to further engagement with the people we're trying to connect with on social media without paying for advertising. 

Currently we have tools like Facebook livestreaming, Facebook and Instagram stories, IGTV, Instagram Live, and Reels. It seems like every time we turn around there is a new way to connect through video which is precisely why it's time for you to incorporate this into your marketing strategy. 

In this episode we are covering:

• Why livestream video should be critical piece of every online business owner's client attraction and sales strategy
• Our 8-step process for planning and promoting your next livestream video for maximum engagement
• Why interacting through live video speeds up the journey your dream clients have as they go through your customer journey

While all video content is preferred, there is one form that stands out above the rest because it encourages a two-way conversation, as well as, continued engagement rather than a passive viewing experience. 

That type of video is livestream video and that’s what this episode is all about.

Links/Resources mentioned on the show:

5-Part Formula for Writing Client-Specific Video Titles: https://www.thewellnessbusinesspodcast.com/episode214/

Social Video Advantage: https://www.karenpattock.com/social-video-advantage/

Livestream Video Checklist: http://www.karenpattock.com/livestream-video-checklist

Links to Resources: 

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

Every high-converting sales page has one thing in common. It’s the ingredient that almost guarantees that your reader will stay on the page to learn more about your program or service.

In this episode you will discover:

• The #1 thing to include on your sales page to increase program enrollment
• Two wellness examples of great headlines and sub-headlines to assist you in writing your own high-converting sales page
• The key to get any reader to stay on that page to consume more of the information is to grab their attention immediately with a client-specific headline and sub-headline, (you did all the work to get them there, now let's make sure they stay)

If your sales page hasn’t converted the way you’d hoped, you’ll want to stick around to find out the number one most important thing to include on your sales page to increase program enrollment.

Links/Resources mentioned on the show:

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

Coming up with the perfect name for your business can seem daunting when you’re just getting started or making a major pivot in your business. The good news is that we have some great tips to make this process simple for you.

As a coach, it often becomes a challenge to choose a business name for your coaching practice, so this episode will walk you through how to choose the name that will stand the test of time, no matter what direction you go in the future.

In this episode, you’ll learn:

• 5 specific tips for choosing a business name that's right for your coaching business
• How to choose a name that will stand the test of time no matter what direction you go in the future
• The one domain we all should own as a solopreneur no matter what we do in our business

If you’ve ever felt stuck trying to decide the name for your business, this is an important episode you won’t want to miss.

Links/Resources mentioned on the show:

The Ultimate Health Coach Success Path Blueprint: https://www.karenpattock.com/health-coach-success-blueprint/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

Overwhelm is something we hear about a lot from health coaches and we know the feeling. We used to feel overwhelmed on a regular basis, so we get it. The good news is that it doesn't have to be that way and it really shouldn't be that way.

There is a lot to do as a health coach who is building a business from scratch, and with our tips today, we hope it helps you feel much better and know what next steps to take to alleviate this feeling, so you can feel empowered instead.

Here's what you'll discover on this episode:

• How to avoid over committing to things that are not aligned with your goals and priorities
• How to delegate effectively to free up more time for income-generating tasks and projects
• How to focus on fewer things to get better results

If you’ve ever felt overwhelmed in your health coaching business, tune in to this episode to learn how to overcome and avoid overwhelm.

Links/Resources mentioned on the show:

Virtual Assistant Savvies: https://www.facebook.com/groups/vasavvies

Wellness & Healthcare Virtual Assistants: https://www.facebook.com/groups/885577781961540/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

Being intentional with mapping out a customer journey is often overlooked which means leaving money on the table and not helping as many people as you could.

Using your Facebook group as part of the customer journey is one of the most effective ways to lead prospective clients to the next step towards working with you.

Here are 3 ways you can use your Facebook group as part of the customer journey:

1. Offer your lead magnet in your group to grow your email list and offer your services as the solution to their problem. 
2. Do free trainings/live Q&A's to provide value, build rapport and trust.
3. Invite people to your group via social media and emails (and let them know when you are doing your livestreams ahead of time.

We're also sharing tips on how to grow your group AND your email list.

Tune in to learn how to apply these strategies to get the best results.

Links/Resources mentioned on the show:

FREE Guide: 10 Proven Ways to Grow Your Facebook group - https://resources.healthcoachsolutions.net/growfbgroup

Episode 132: Planning Your Customer Journey for Improved Client Attraction - https://www.thewellnessbusinesspodcast.com/132/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

When it comes to pricing your coaching programs, we often find that coaches struggle with knowing where to start when they first come out of school and then when they should raise their prices once they get some experience under their belt. That’s why we are bringing back this very important episode.

Back when we were health coaches, we developed a systematic approach to increasing prices that worked like a charm.

Having a successful business doesn't always mean you have the lowest priced program and services. Actually, the opposite is often true depending on the dream clients you're trying to enroll in your programs.

That's why having a simple formula to fall back on takes all the guess work out of how often and how much to increase your prices over time.

In this episode you will discover:

• How to evaluate your starting point based on your past experience with your ideal clients
• How to figure out pricing if you're a new health coach and haven't had any clients yet
• Establishing a starting price point for your coaching services
• How to consistently raise your prices systematically without pricing yourself out of the market

If you’ve wondered how often you should raise your coaching prices and when you should do it, you’ll want to tune into this episode.

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

Social media is a fantastic marketing and client attraction tool, but there it can also leave you feeling a bit disappointed and frustrated, and this can sometimes come from setting expectations. Whether you're using Facebook, Instagram, LinkedIn or any other platform, having the right plan and setting realistic expectations is the key to social media success without the overwhelm.

In this episode, we're revealing 5 realistic expectations to set when it comes to social media. Whether you've felt overwhelmed by social media or as if your strategies and efforts aren't leading to any results, you'll want to take a listen to this episode.

In this episode you will discover:

• 5 reality check-in points that will help you set realistic expectations and keep you on track with your own social media strategy
• How to find support and resources to brainstorm and implement social media strategies
• Why you should rely on a give-only strategy for your social media marketing
• How to get through the natural ebbs and flows of your business and social media engagement

Take a listen so you better manage your own social media expectations with our 5 reality check-in points!

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

If you have chosen a niche you feel excited about, the next step is to determine if your ideal clients are actually looking for a solution to their problem.

Once you know what your audience wants, you'll have a much easier time with your messaging, growing your email list and enrolling people into your coaching programs.

On this episode, you'll discover:

• How to figure out if the niche, or ideal client, that you have identified actually wants your help
• The signs to watch for from your potential clients that tell you if they are a prime candidate for your coaching services and are willing to pay for it
• How to fine-tune your marketing to identify your sweet spot so you are only attracting the people that are looking for a way to solve their problem
• 5 ways you can connect with your ideal clients to get more information to learn if they want your help and if so, what they want

Tune in to learn how to determine if your ideal clients are the right fit for your programs and services.

Links/Resources mentioned on the show:

Niche Companion Workbook - http://thewellnessbusinesspodcast.com/niche-workbook

Episode 163: The Difference Between Your Niche, Marketing Message, and Offer - https://www.thewellnessbusinesspodcast.com/episode163/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

We are bringing back a popular episode this week that is about something almost every business owner will deal with at some point or another and that's burn out. The struggle is real when you're dealing with everything else going on in your life PLUS building a business.

We have both hit burnout before, so we have learned the hard way what NOT to do so we can avoid having it happen again.

We're sharing helpful strategies that will help you avoid or recover from burnout, including:

• How to schedule time off
• Ideas for what to outsource and take off of your plate
• How to set boundaries
• Falling into the comparison trap
• And more

Tune in to discover how to manage your life and your business without burning the candle at both ends. 

Links/Resources mentioned on the show:

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

One of the things we hear often from coaches when we ask what’s holding them back from reaching their goals – IS tech. 

Most often we hear them say that they are not techy or they refer to themselves as tech-challenged. 

While having an online business does require a certain amount of tech, the platforms that you do need for the most part are as simple as can be to navigate once you familiarize yourself with the parts that make them work.

That said, we’ve often found that while we could probably figure out the tech that is challenging us, it isn’t always the best idea to spend the time to do so. In a lot of situations hiring a VA to take on that one-off project makes more financial sense than trying to figure it out on our own. 

In this episode of The Wellness Business Podcast, you’ll discover –

• A 5-step strategy that will help you determine whether it makes financial sense to stick it out to overcome the tech-challenge yourself or instead, hire a virtual assistant
• The importance of analyzing the cost implications of choosing between DIY solutions and seeking external assistance
• A super-simple strategy that allows you to hire someone to help you that won’t cost you a single penny
• The best approach when hiring a virtual assistant to guarantee that you get the results you’re looking for within your allotted budget

Okay, time to click into your favorite podcast app and let’s dive in!

Links mentioned in this episode:

Free Guide: 10 Steps to Hiring Virtual Support That Save You Time and Money.

 https://www.karenpattock.com/outsourceguide/

Virtual Assistant Savvies Facebook Group:  

https://www.facebook.com/groups/vasavvies

Link for episode 308 - Getting Help Sooner Rather Than Later; 5 Steps to Take When Hiring a Virtual Assistant

https://www.thewellnessbusinesspodcast.com/episode308/

Links to Resources: 

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

If you want more clients enrolling in your coaching programs, you have to make it a no-brainer for them to say yes. The best way to do this by defining the promise of the program - this is the outcome or result they can expect if they follow what you teach, or they follow your system. If your promise is vague and general, people won't know if it can help them, but when it's crystal clear and specific, you'll have a lot more people signing up to work with you.

We are sharing some examples of how to do this, and here are a few key questions to ask yourself to get started with defining your promise:

1. What PROBLEM do you help people solve?
2. WHO are you solving it for?
3. What transformation is expected (if they do the work)?
4. What is the PROCESS that they take to get there?

There are other parts of your offer, which include a sense of scarcity or urgency, bonuses, overcoming objections and more, and we cover all of the in the Wellness Business Accelerator program, but the promise has to come before that. If you don't have a compelling promise, people are going to scroll on by.

Tune in to find out how to make your offer irresistible.

Links/Resources mentioned on the show:

Join the Wellness Business Accelerator program - www.wellnessbusinessaccelerator.com/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

One of the most valuable resources you have as a business owner is learning from others’ success. There’s a reason something is working for others. This week you’re in for a treat as Christina Della Rocca of Peak Santé shares how she successfully pivoted from in-person coaching to a virtual coaching model.

In this episode, you’ll discover:

• How Christina pivoted her coaching practice to an online business model after closing her local clinic due to the pandemic
• The action she immediately took online to show up for her dream clients in a time of uncertainty that resulted in her growing her following even more
• How Christina’s ‘figure-it-out-as-you-go’ approach has led to her business being more profitable than ever by signing contracts with multiple corporate clients
• The next step you can take to get our support in growing your wellness business just like we helped Christina, (it will take less than one minute)

If you’re interested in hearing what helped grow Christina’s business and how you can do it too, you’ll want to listen to this episode!

Links/Resources mentioned on the show:

Brand New Live Training with Karen and Kathleen: How to Enroll Your Next 3 Clients In 30 Days Even with A Small Email List and Social Media Following – www.wbpodcast.com/webinar

Christina’s website – https://www.peaksante.com/

Christina’s membership program – https://peaksante.kartra.com/page/Dpa391

Kathleen’s 7 Day Healthy Habits Challenge – https://www.healthcoachsolutions.net/7-days/

Kathleen’s Coach with Confidence Program – https://www.healthcoachsolutions.net/cwcprogram/

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/

Because we have worked with so many health coaches over the years, we have unique insights about where they can sometimes hit roadblocks when it comes to growing their business.

Today we are covering 5 Myths Most Health Coaches Believe that are Keeping them Stuck. When we were health coaches over 9 years ago, we fell for some of these myths too.  As we share each of them, see which ones you currently believe because they are likely keeping you either stuck in the way you take action, the way you’re showing up, the belief you have in yourself and/or what you are capable of doing.

We’re busting each myth and sharing what IS working right now.

Myth #1 - You need a big email list to make money. 

Myth #2 - You can build a successful business with only free content

Myth #3 - You have to have everything figured out before you get started

Myth #4 - You have to feel confident before you start

Myth #5 - You need a big social media following.

If any of these myths have kept you from taking the next step in your business, you’ll want to tune in to this episode!

Links/Resources mentioned on the show:

FREE LIVE TRAINING: How to Enroll Your Next 3 Clients In 30 Days Even with A Small Email List and Social Media Following – www.wbpodcast.com/webinar

Links to Resources:

Wellness Business Accelerator - www.wellnessbusinessaccelerator.com/

Karen’s Facebook Group - www.facebook.com/groups/emaillistbuildingforcoaches/

Karen’s Instagram - www.instagram.com/karenpattock/

Kathleen’s Facebook Group - www.facebook.com/groups/healthcoachpeers/

Kathleen’s Instagram - www.instagram.com/kathleenlegrys/

The Wellness Business Podcast Facebook Page - www.facebook.com/thewellnessbusinesspodcast/