The WDA Automotive Marketing Podcast

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https://wda-automotive.com/
11 partages
https://wda-automotive.com/blog/
8 partages
https://wda-automotive.com/mot-checklist/
4 partages

https://www.facebook.com/wda.automotive
8 partages

https://twitter.com/wdaautomotive
8 partages

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Alfie Glenie - Graves Motorsport

lundi 28 février 2022 • Durée 10:30

Interview with Alfie Glenie of Graves Motorsport on getting into Motorsport, competing in the MINI Challenge Trophy and BTCC ambitions.

The ONLY automotive podcast you need to subscribe to if you're an automotive business owner or automotive marketer - brought to you by the team at WDA Automotive Marketing. WDA is a specialist Automotive Branding and Digital Marketing Agency - driving business since 1997. https://wda-automotive.com/

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Louise Baker - Womanic

lundi 21 février 2022 • Durée 15:36

Interview with founder of Womanic on why she started the business, working in the automotive industry, advice for automotive entrepreneurs and more.

The ONLY automotive podcast you need to subscribe to if you're an automotive business owner or automotive marketer - brought to you by the team at WDA Automotive Marketing. WDA is a specialist Automotive Branding and Digital Marketing Agency - driving business since 1997. https://wda-automotive.com/

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Automotive Marketing Trends 2021

jeudi 4 février 2021 • Durée 10:59

2020 was like no other. It was challenging for nearly all, devastating for some. In less than a year, the COVID-19 pandemic has changed the way we work, learn, play and interact, and we have all been forced to lead a more virtual existence – both personally and professionally. Whilst lots of these changes have been made necessary by lockdown, they have also been facilitated by a tipping point in the capabilities of technology and a new generation of consumers much happier to interact with brands online.

Even before COVID our own automotive industry faced a horizon of major disruptions such as electric and autonomous vehicles, automated factories, and mobility on demand. The pandemic has accelerated lots of these developments and the sector is now having to urgently refocus onto digital its channels – for everything from sales and marketing to communication and even shows and events.

For those automotive brands looking to optimise their digital marketing activities this year, our automotive marketing experts have compiled a list of the top automotive marketing trends to be aware of in 2021. If you can take advantage of just one or two of these trends then you’ll be on track to driving more business from your automotive marketing strategy in 2021 and beyond.

For more automotive marketing advice, be sure to check out our blog: https://wda-automotive.com/blog/

Drive more business with our MOT checklist: https://wda-automotive.com/mot-checklist/

Follow us on social media:

LinkedIn: https://www.linkedin.com/company/486790 Facebook: https://www.facebook.com/wda.automotive Twitter: https://twitter.com/wdaautomotive Instagram: https://www.instagram.com/wdaautomotive/

Email podcast questions to matt@wda-automotive.com

#automotivemarketing #automotive

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TikTok Gets Q and A – WDA Marketing Pit Stop

mardi 26 janvier 2021 • Durée 05:36

In the latest WDA Marketing Pit Stop, we take a look at the most important automotive digital marketing news and updates from the last week, 18th – 24th Jan. News includes – TikTok’s new Q and A feature, Automated Alt Text on Facebook getting enhanced, LinkedIn post reply options and much more.

If you've got a few minutes then take a pit stop and catch up on the latest marketing news now to stay ahead of your competition.

For more automotive marketing advice, be sure to check out our blog: https://wda-automotive.com/blog/

Drive more business with our MOT checklist: https://wda-automotive.com/mot-checklist/

Follow us on social media:

LinkedIn: https://www.linkedin.com/company/486790
Facebook: https://www.facebook.com/wda.automotive
Twitter: https://twitter.com/wdaautomotive
Instagram: https://www.instagram.com/wdaautomotive/

Email podcast questions to matt@wda-automotive.com

#automotivemarketing #automotive

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LinkedIn Stories Gets Swipe-Up Feature – WDA Marketing Pit Stop

mercredi 20 janvier 2021 • Durée 06:43

In the latest WDA Marketing Pit Stop, we take a look at the most important automotive digital marketing news and updates from the last week, 11th – 17th Jan. News includes – LinkedIn Stories getting a Swipe-Up feature, Google launching a dedicated performance report for News, YouTube Post-Roll Ads now turned on by default, Snapchat Spotlight being made even more like TikTok and much more.

If you've got a few minutes then take a pit stop and catch up on the latest marketing news now to stay ahead of your competition.

For more automotive marketing advice, be sure to check out our blog: https://wda-automotive.com/blog/

Drive more business with our MOT checklist: https://wda-automotive.com/mot-checklist/

Follow us on social media:

LinkedIn: https://www.linkedin.com/company/486790
Facebook: https://www.facebook.com/wda.automotive
Twitter: https://twitter.com/wdaautomotive
Instagram: https://www.instagram.com/wdaautomotive/

Email podcast questions to matt@wda-automotive.com

#automotivemarketing #automotive

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Facebook Pages Redesigned and Gets New Features! – WDA Marketing Pit Stop

mardi 12 janvier 2021 • Durée 05:27

Our Marketing Pit Stop is back! We take a look at the most important digital marketing news and updates from the 21st December – 10th January, for our automotive audience. News included in this edition includes Google testing short-form video in search, Twitter acquiring podcast app, Breaker, Facebook Pages redesign and more.

If you've got a few minutes then take a pit stop and catch up on the latest marketing news now to stay ahead of your competition.

For more automotive marketing advice, be sure to check out our blog: https://wda-automotive.com/blog/

Follow us on social media:

LinkedIn: https://www.linkedin.com/company/486790
Facebook: https://www.facebook.com/wda.automotive
Twitter: https://twitter.com/wdaautomotive
Instagram: https://www.instagram.com/wdaautomotive/

Email podcast questions to matt@wda-automotive.com

#automotivemarketing

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LinkedIn ‘Products’ Tab Launched – WDA Marketing Pit Stop

vendredi 18 décembre 2020 • Durée 07:31

In the latest WDA Marketing Pit Stop, and the final one this year, we take a look at the most important digital marketing news and updates for our automotive audience, from the 7th – 18th December. News this week includes LinkedIn launching their new ‘Products’ tab, TikTok and Samsung partnership, new Google ad formats rolled out, WhatsApp Carts and more.

If you've got a few minutes then take a pit stop and catch up on the latest marketing news now to stay ahead of your competition.

For more automotive marketing advice, be sure to check out our blog: https://wda-automotive.com/blog/

Follow us on social media:

LinkedIn: https://www.linkedin.com/company/486790
Facebook: https://www.facebook.com/wda.automotive
Twitter: https://twitter.com/wdaautomotive
Instagram: https://www.instagram.com/wdaautomotive/

Email podcast questions to matt@wda-automotive.com

#automotivemarketing #youtubeaudioads

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New Facebook Tools for Car Dealers – WDA Marketing Pit Stop

vendredi 11 décembre 2020 • Durée 06:15

In the latest WDA Marketing Pit Stop, we take a look at the most important digital marketing news and updates from the last two weeks, 23rd November – 6th December, including new Facebook tools for car dealers, Google’s latest core algorithm update, Snapchat Spotlight and much more.

If you've got 5 minutes, take a pit stop and catch up on the latest marketing news now to stay ahead of your competition.

For more automotive marketing advice, be sure to check out our blog: https://wda-automotive.com/blog/
Also, as referenced at the end of this podcast, discover areas for improvement in your marketing strategy and get your marketing performance score with our Automotive Marketing MOT: https://wda-automotive.com/mot-checklist-download/

Follow us on social media:

LinkedIn: https://www.linkedin.com/company/486790
Facebook: https://www.facebook.com/wda.automotive
Twitter: https://twitter.com/wdaautomotive
Instagram: https://www.instagram.com/wdaautomotive/

Email podcast questions to matt@wda-automotive.com

#automotivemarketing #youtubeaudioads

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YouTube Audio Ads - WDA Marketing Pit Stop

mercredi 25 novembre 2020 • Durée 06:04

Join us again for another break down of the latest automotive marketing news and insights with Matt Tudge.

YouTube Audio Ads are now available in beta and we'd encourage automotive brands of all sizes to try them out as part of their automotive paid marketing strategies. Find out more about YouTube Audio Ads in this episode and other automotive marketing news, including:

+ Search Console Updates
+ Twitter Fleets
+ Instagram Keyword Search and the possibility for Instagram SEO in the future!
+ YouTube Analytics Enhanced

And much more.

If you've got 5 minutes, take a pit stop and catch up on the latest marketing news now to stay ahead of your competition.

For more automotive marketing advice, be sure to check out our blog: https://wda-automotive.com/blog/
Also, as referenced at the end of this podcast, discover areas for improvement in your marketing strategy and get your marketing performance score with our Automotive Marketing MOT: https://wda-automotive.com/mot-checklist-download/

Follow us on social media:

LinkedIn: https://www.linkedin.com/company/486790
Facebook: https://www.facebook.com/wda.automotive
Twitter: https://twitter.com/wdaautomotive
Instagram: https://www.instagram.com/wdaautomotive/

Email podcast questions to matt@wda-automotive.com

#automotivemarketing #youtubeaudioads

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Google’s Page Experience Update – WDA Marketing Pit Stop

mardi 17 novembre 2020 • Durée 05:49

In the latest WDA Marketing Pit Stop, we take a look at the most important digital marketing news and updates from the last two weeks, 2nd – 15th November, including the announcement of when Google’s Page Experience Update will go ahead, Spotify’s major acquisition, Instagram and Facebook tests, Twitter Ad carousels and more.

Included in this episode:

+ Google’s Page Experience Update News
+ Instagram Testing Story Reactions
+ Spotify Acquire Megaphone and Look to Expand Podcast Advertising Options
+ WhatsApp and Messenger Disappearing Messages
+ Snapchat Profile Followers Now Displayable
+ Facebook Image Tests
+ LinkedIn Company Engagement Report
+ Google Webmasters Central Becomes Google Search Central
+ Googlebot Crawl Update
+ WhatsApp eCommerce Improved
+ Instagram Reels and Shop Added to Home Screen
+ Twitter Carousel Ads

https://wda-automotive.com/

#automotivepodcast #automotivenews #automotivemarketing

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