The VETT Method – Détails, épisodes et analyse

Do you want to build a better culture and make veterinary practice a happy place for both humans and animals to be in?

Have you always wanted to know how to thrive in veterinary medicine rather than barely making it through the day and just really surviving it?

If your answer is yes, then you’re in for an awesome treat today! Join us as we hear what Randy Hall has to say when it comes to creating a different kind of culture at work, coupled with a fully engaged team!

Randy Hall serves as a consultant, coach, and facilitator to help veterinary practices create a culture that engages employees, dramatically improves results, and sustains growth.

In this episode, Randy discusses things that hinder organizations – especially hospitals – when it comes to building a better and positive culture at work with a fully engaged team. Also, he explains how knowing their definition of success leads to such a workplace.

What you will learn from this episode:

• Why going for policies and punishments don’t really work well on creating a different but positive culture in the veterinary practice;
• How knowing and understanding the team or the organization’s definition of success helps people work towards achieving that goal;
• Why team engagement plays a huge role on changing the culture, from just surviving the practice to actually thriving in it

“Top tip will be defining success for your practice or your team or your group of people. When we are moving toward something as a group of people, it starts to change the game a little bit. And when we're focused on those things, we start to change the way we approach our work.”

– Randy Hall

Topics Covered:

01:20 – Randy describes his ideal client: Anyone who wants to build a better culture and a happier practice

02:26 – Problem he solves for his clients: The feeling that they're surviving veterinary medicine instead of thriving in it, and wanting to make positive changes without struggle but not knowing how and where to start

03:30 – The typical symptoms / pain points: The inefficiency, poor communication, increased number of mistakes, and the drama. Symptoms for individuals are burnout, additional stress, and symptoms for organizations is that retention rates go down

05:17 – The mistakes: “They start to double down on things like policies or compliance or punishments or even instructions and micromanagement.”

10:01 – Randy’s Valuable Free Action: “Define success for your practice or your team or your group of people.”

13:04 – Randy’s Valuable Free Resource: Visit VetLead’s website and Facebook page and take advantage of the resources they have to help you build a fully engaged team.

14:17 – Q: How do we teach leadership to veterinary professionals? A: “Leadership is a set of processes. We don't have to guess about it anymore. We know about the neuroscience. We know how humans respond to feedback. We know what kind of coaching works in an environment to help people perform at a higher level, just because there's been enough research done on it. There are new processes, approaches, models, systems, tools and habits we can build as leaders that will help us get the results we really want rather than just the ones our impulses will kind of lead us to or our most comfortable style will lead us to, because it’s not the thing.”

Key Takeaways:

“Disengaged people just don't do work well.” – Randy Hall

“Policies really don't work. Increased consequences really don't work. There may be a human or two inside our practice that we need to have a different kind of conversation with, and consequences are part of that; that's fine. But let's not change the entire infrastructure and feeling in our business just because we've got a couple of people that aren't doing the right things.” – Randy Hall

“Our brains are so much better at moving toward something than away from something. When we're moving away from something, it's a stressful survival kind of situation, and we don't do it well and it doesn't feel pleasant while it's happening; we're just running from the tiger. But when we are moving toward something as a group of people, it starts to change the game a little bit. And when we're focused on those things, we start to change the way we approach our work.” – Randy Hall

People / Resources Mentioned:

• VetLead: https://www.vetlead.com/
• VetLead LinkedIn page: https://www.linkedin.com/company/vetlead/

Ways to Connect with Randy Hall:

• Website: https://www.vetlead.com/
• Email: hall@vetlead.com

Do you find it hard doing business in the practice around this time where everything is becoming more digital? Are you getting so busy, trying to survive in your day-to-day, that you now have little to no time to attend to the roots of all the problems?

Marketing plays a key role in the success of a practice, but more often than not, people have become so used to just doing the work without experiencing it from the client’s perspective.

Learn from this episode as our guest talks about our modern marketing needs, helping us not turn blind to how our practice is operating!

Justin Phillips is a Veterinary Practice Marketing & Business Consultant and provides proven, industry-leading marketing and veterinary business advice to vet practices around the world. Justin loves making things better, growing practices, creating great workspaces, and extending pets’ lives by removing barriers to care. He is passionate about coaching and inspiring others to raise the standard of marketing across the veterinary industry. I guess you could say that he’s a Marketing Nerd, and he is also a Crazy Cat guy!

In this episode, Justin discusses the critical value of both marketing and health plans in veterinary practice, especially in this digital world.

What you will learn from this episode:

• Why we need to tell better, more compelling and authentic stories when it comes to recruiting new medical professionals to join the practice;
• Why it’s advisable that vet practitioners look outside of the practice and reach out to people who can be of help in solving modern day problems; and
• Why people in the practice should look at the business and experience it through the eyes of a pet owner

“I would encourage people to look outside of their practice, look outside their bubble, and see who they can call on to help them with it. Listen to those people and expand your knowledge. Rather than trying to do it all yourself, how can you augment your skills and your services that your practice has to solve those problems faster?”

– Justin Phillips

Topics Covered:

03:13 – Justin describes his ideal client: Independent veterinary practices in the UK who needs help in solving marketing problems

04:20 – Problem he solves for his clients: Taking progress on their digital journey -- getting their website to do more stuff, and engaging and retaining their team, helping them be the best they can be, while improving skills, sharing better stories to be able to recruit new medical professionals in the practice

07:23 – The typical symptoms/pain points: “They maybe do what they've always done so they get what they've always got, but I think those practices are just so busy getting through the day to day and surviving that they don't have time to step back on the luxury to spend the time telling an authentic story in terms of recruitment or researching which technologies out there will help them with a specific problem.”

10:14 – The mistakes: Trying to solve all those problems themselves and try and take on too much of an overload on their already busy schedule.

11:47 – Justin’s Valuable Free Action: “Look at your business and experience your practice through the eyes of a pet owner.”

13:32 – Justin’s Valuable Free Resource: Visit https://www.practicemadepurrfect.com to learn more about veterinary practice.

15:15 – Q: What percentage of clients can a practice realistically move on to a health plan, and where is the limit? A: “I think, in practice, we have a glass ceiling, which is based on our own experiences in that particular practice. So, if that's the question, the answer is I don't know. But I'm intrigued to see how far we can take this by removing barriers to care, by removing our own preconceptions around what is that glass ceiling and seeing how far we can push it. I think 70% is achievable if we look at each element of the health plan from how we joined, how we retain people to the bundle of products and services in a health plan. I don't see any reason we can't surpass 70%.”

Key Takeaways:

“As a practice, we've got to tell more compelling stories, and it's now about what we as a practice can do for the candidate rather than what the candidate can do for the practice.” – Justin Phillips

“They maybe do what they've always done so they get what they've always got, but I think those practices are just so busy getting through the day-to-day and surviving that they don't have time to step back on the luxury to spend the time telling an authentic story in terms of recruitment or researching which technologies out there will help them with a specific problem. And these things are hard to solve, so it's absolutely nobody's fault. I spent the last ten years thinking about veterinary practice and the business side, day and night, thinking, how could this work better? How could we change stuff? And so, a lot of trial and error.” – Justin Phillips

People / Resources Mentioned:

• Practice Made Purrfect: https://www.practicemadepurrfect.com
• Pet Health Plans: https://www.practicemadepurrfect.com/pet-health-plans-for-vets

Ways to Connect with Justin Phillips:

• Email: justin@practicemadepurrfect.com
• Website: https://www.practicemadepurrfect.com

As sad as it is, most people aren’t actually aware that there are countless individuals who can help them solve a problem they’ve been having a hard time dealing with.

Did you know that that is actually because you’re trying not to ask for help?

Having a professional by your side as you commit to the things that you really want can completely turn your tables around, both as an individual and as a person in the veterinary med!

The things that hurt you are the things that you do not know – much more of a reason for you to seek help.

Are you aware of your situation right now? Do you know where it is that you want to go? How can you take a step towards that direction?

Rachel Teichberg has worked in both General and Specialty practices and is a Certified Emotional Intelligence Practitioner, a Certified Veterinary Business Leader, and a Certified Trainer in Workplace Conflict Resolution. Although she has a deep love for pets, she has found that her true passion is working with people in veterinary medicine.

In this episode, Rachel discusses how a coach can help you thrive in your practice and why asking for help isn’t something you should fear. Here, she shares insights in relation to stress and burnout and gives valuable tips you can try in order to start your journey towards achieving your goals without getting overwhelmed.

What you will learn from this episode:

• Understand the importance of acknowledging your emotions while working in your practice and why you should get ahead of those;
• Discover why it is a mistake that people don’t ask for help; and
• Find out how much of a game-changer it is that you get to have a coach guide you in achieving the goals you have for your practice.

“People don’t just come into Vet Med. We come into it because we’re passionate and we deeply care.” – Rachel Teichberg

Topics Covered:

01:55 – Rachel describes their ideal client: Veterinary practice owners and leadership teams – mostly those in private practices – who are looking for someone to help them solve the problems that are putting fire on their business.

03:45 – Problem she solves for her clients: The stress and overwhelm that practice owners and teams are feeling. Veterinary Growth Partners (VGP) helps clients decrease this stress and overwhelm so they can focus on their goals for the practice.

07:13 – The typical symptoms / pain points: The presence of post-burnout and compassion fatigue – people giving up on their passion. Also, there’s the overall chaos in the practice – increasing tension in teams which leads to conflicts and mistakes.

11:35 – The mistakes: (1) Ignoring the problem, (2) waiting for the perfect time to make a change, (3) thinking that it will just go away on their own, and (4) not asking for help.

13:52 – Rachel’s Valuable Free Action: “Sit down and do a top three to five weaknesses or opportunities exercise. You can do this as an individual, but if you’re working in practice, get your team involved in this one. Do a poll where you can ask each member of the team about their thoughts on the biggest areas of weakness and opportunities for your practice. Take all that data and consolidate it. Figure out what are your priorities and the team’s from that.”

18:26 – Rachel’s Valuable Free Resource: Visit Veterinary Growth Partners’ social media channels on Facebook, Instagram, Twitter.

20:31 – Q: What is the free tip that I have? A: “Can I live with it, can I manage it, or can I end it?”

Key Takeaways:

“You can take care of the animals while you go take care of the people. It goes hand-in-hand.” – Rachel Teichberg

“It’s really important to get ahead of that stress and overwhelm, or at least acknowledge that it exists.” – Rachel Teichberg

“We have to be pretty specific about the things we think are holding the practice back.” – Rachel Teichberg

People / Resources Mentioned:

•  Veterinary Growth Partners on Facebook
•  @vgpvet on Instagram
•  @VGPvet on Twitter

Ways to Connect with Rachel Teichberg:

• Email: mailto:rachel@vgpvet.com 
• Website: https://vgpvet.com/

How is your relationship with the animals you have in life?

Relationships are built on trust and clarity of communication, but so many people do not understand the animals they live with.

Do you want to be able to successfully change your pets’ behavior and finally manage it well so that it won’t happen again some time in the future?

They say that if a behaviour is happening, especially if it's continuing or strengthening, something somewhere is in fact reinforcing that behaviour!

Deep dive into the world of animal behaviour with us today as we interview Christopher Pachel!

Christopher Pachel is a Board-Certified Veterinary Behaviourist and Lead Clinician at the Animal Behaviour Clinic in Portland, Oregon. He has practical in-clinic experience and is inspired by opportunities to meet people where they are and enhance their relationships with their animals.

In this episode, Christopher unravels the wonders of the science of animal behaviour. He discusses how the veterinary industry lacks extensive knowledge around the field of behavior, mentions mistakes people make as they try to change the way their animals behave, and shares a valuable tip on how you can approach problems around behaviorism in a way that helps both the clients and the field you’re in.

What you will learn from this episode:

• Understand why education and awareness are both keys to transforming lives and behaviour;
• Discover what the acronym ABC means in the science of behavior and how vital this is in building a better relationship with the animals you work with; and
• Find out how you can successfully change pets’ behavior while also bringing betterment to the industry.

“If you don't know what you want your dog to do in that situation, I'm willing to bet that they don't actually know what you want them to do in that situation either.” – Christopher Pachel

Topics Covered:

03:15 – Christopher describes his ideal client: People who are curious and aware of the problem that they have and are able to express their need in a way that allows Christopher to say, ‘I have some tools to help you and here are the ways on which we can do that.’

04:57 – Problem he solves for his clients: The vast majority of the problems he deals with is motivated by fear, anxiety, stress, emotional arousal, and the underlying emotional undercurrents that exist.

06:49 – The typical symptoms / pain points: Common ones are the feelings of frustration, embarrassment, shame, disappointment, grief, and even resentment of the pet, plus people not understanding the animal they’re with.

09:30 – The mistakes: People focus so intently on the problem instead of saying ‘why do I think this is happening in the first place?’ and trying to understand what it would take to change that animal’s emotional or behavioral response.

12:56 – Christopher Valuable Free Action: “When we hear a client saying, ‘How do I stop my dog from…’ whatever it is, rather than immediately jumping into problem solving and saying ‘try this’, I would love if our industry could learn to pause and ask one additional follow up question. That follow up question is ‘In that situation, what do you want your dog to do instead?’”

20:22 – Christopher’s Valuable Free Resource: Dr. Pachel’s website includes links to each of Christopher’s businesses which includes the Animal Behavior Clinic, the Dog Training business he’s affiliated with, and many more! Go and check it out.

21:42 – Q: Why do you continue to do what you do 19 years later or 17 years later in the behavior space? A: Because I love people as much as I love animals.

Key Takeaways:

“Sometimes, the solution that they are laser-focused on isn’t actually going to be the best way to address that issue. So, I want that curiosity – I want that motivation ideally to not just hand that animal off to me so that I fix the issue, but they’re motivated to work in relationship with their animal rather than against them.” – Christopher Pachel

“As a veterinarian also means that we’re looking for science of medical illness or physiologic abnormalities or pain, discomfort, and the endocrinopathies – those sorts of things that may actually create or contribute to some of those emotional problems which then lead to problematic behaviours.” – Christopher Pachel

“Relationships are built on trust and clarity of communication, and so many people don’t understand the animal that they’re working with.” – Christopher Pachel

“The more we understand about behaviour and the science of behaviour change, it lets us know that sometimes, those corrective or aversive methods aren’t actually working for the reasons we thought they were working, and oftentimes, we’re creating an environment of behavioral suppression that may actually contribute to fear, anxiety, or stress.” – Christopher Pachel

People / Resources Mentioned:

•  Dr. Pachel

Ways to Connect with Christopher Pachel:

• Website: https://www.drpachel.com/
• Email: drpachel@animalbehaviorclinic.net 
• Linkedin: https://www.linkedin.com/in/christopher-pachel-dvm-dacvb-cabc-1017175/
• Instagram: https://www.instagram.com/chrispachel/?hl=en

Have you ever heard about herbal medicine in vet school?

75% of our drugs come from herbs, but the practice of alternative medicine in the veterinary field isn’t something that is usually taught to aspiring veterinarians.

There’s a reason why the herbs are there. Lucky you, someone out there is ready to bring the modality of herbal medicine to you!

Check out today’s Vett Method episode where we interview Laurie, a doctor who has been all-in in providing herbal education for veterinarians since 2013.

Laurie Dohmen graduated from the University of Pennsylvania, School of Veterinary Medicine in 1997 and has received training in a variety of holistic modalities, especially Herbal Medicine. She holds a Masters's degree in Therapeutic Herbalism and is a Registered Herbalist with the American Herbalist Guild.

In this episode, Laurie unravels the beauty of alternative medicine in vet med, specifically focusing on the wonders herbalism can make. Here, she mentions how great of a niche it is for veterinarians to practice herbal medicine nowadays, and shares valuable resources where you can dive deeper into the world of herbs.

What you will learn from this episode:

• Recognize how herbs are as important as any other medicine out there;
• Discover how an open mind towards alternative medicine does wonders in the veterinary med; and
• Find out why going into the practice of herbalism is a great niche for you as a veterinarian

“Keep an open mind and understand that science comes in many forms.” – Laurie Dohmen

Topics Covered:

02:40 – Newbie Laurie’s Wish: “That all these modalities were out there.”    

04:15 – Laurie’s Magic Wand for Vet Med: “Just the exposure.”

06:16 – Laurie’s Magic Wand for Learning: “To incorporate more holistic and more chronic healthcare options, and it starts with prevention.”

07:38 – Laurie’s Top Tip: “Keep an open mind and understand that science comes in many forms.”

08:27 – A bad recommendation she’s received: “Either herbs do nothing or they’re dangerous and bad.”

10:31 – Laurie’s Valuable Free Resource: Take a look at Veterinary Botanical Medicine Association and Laurie’s website Purple Moon Herbs & Studies to know more about herbal medicine.

12:07 – The final question: “Why should people go into it [herbal medicine]?”

Key Takeaways:

“I think it is starting to change because the world is changing, but it takes a while to trickle to the vet schools; it needs to.” – Laurie Dohmen

“If we had the introduction to all modalities – not just the ones that have become Western medicine – that would be a big boon so people could make educated choices.” – Laurie Dohmen

“The whole picture of looking at the animal more as a whole instead of looking at the disease – which is how we’re taking Western medicine, I think would be the thing I would change.” – Laurie Dohmen

“They [herbs] are medicine. We have to treat them with the same respect as any other medicine.” – Laurie Dohmen

People / Resources Mentioned:

•    Veterinary Botanical Medicine Association
•  Purple Moon Herbs & Studies

Ways to Connect with Laurie Dohmen:

• Website:  https://purplemoonherbstudies.com/
• Email: drlaurie@purplemoonherbstudies.com 

Are you in the field of veterinary practice and you’ve been feeling like the life that you’re living isn’t actually the life that you want to live? Do you find yourself thinking and making decisions that are solely based on what your profession needs you to be? Do you fear failure, change, and the uncertainties these things are with?

Since most of us have chosen career paths in our young adult phases, we usually suffer from identity takeover as we age in the profession that we’ve chosen. It confuses us; it makes us doubt; it gives us a hard time thinking whether we can still live the life we’ve always dreamt about.

Do you want to have the balance in your life and profession and finally be able to live in alignment with who you really are from deep within?

Join us today as we interview your hero – Jenny Guyat!

Jenny Guyat is a personal transformation and career coach who is passionate about helping vet professionals reclaim their identity and figure out what they want from their lives.

In this episode, Jenny guides you on your journey towards evolving, aligning, and designing your life and career into a way that suits you best. Here, she unravels the secrets on where you can start when you’re feeling so lost, discusses how fear and identity takeover affect the way you make choices, and shares valuable tips you can practice in order to fully align your career and life with who you really are.

What you will learn from this episode:

•  Understand how choosing a profession at a young age might result in identity takeover after spending some time in the field;
•  Discover how you can work and live in alignment with who you really are from deep within; and
•  Find out where you can actually start if you really have no clear idea of what you should do first.

“Quite often, people just need a protected empathic space where they will figure it out.” – Jenny Guyat

Topics Covered:

01:29 – Jenny describes her ideal client: Veterinary professionals who are unsure if they can create the life that they want from the way they are currently working and have no idea where to start that journey towards change.

03:40 – Problem she solves for her clients: The vet identity takeover.

08:15 – The typical symptoms: (1) The feeling of being trapped, (2) having this massive feeling of guilt, (3) the presence of mental and physical health problems, (4) lack of life balance, and (5) fear of failure and change.

15:12 – The mistakes: (1) Hating the lack of control on things that are happening, (2) throwing out impossible ideas far too quickly, and (3) the mindset.

22:11 – Jenny’s Valuable Free Action: “Don’t just sit there and wait for this to get better, because it won’t. Get some help and support.”

24:46 – Jenny’s Valuable Free Resource: Visit Vet Harmony FREEBIES and get access to a short video series that will help you tune into your feelings, give you an idea on what happens in a coaching process, and let you understand your limiting beliefs and guide you to go past them.

28:29 – Jenny’s Valuable Free Tip: “Think back of your current and previous role, back as far as you need, and try to think of the things that you’ve least enjoyed. Make the list of those, ranked in the worse-worst thing, and if you’ll think what’s the opposite of that, then you can build a list ranked 1 to 10 of the most desired elements the ideal role for you would be good to have.”

Key Takeaways:

“The biggest problem is the vet identity takeover. Most of us chose our profession when we were young adults at least – kind of before you even really find your own identity, and because this is a big vocational role, it can just takeover a little bit and we start living and making decisions based on what the profession needs us to be.” – Jenny Guyat

“You have to redefine failure. It is that growth mindset perspective that kind of fixes mistakes if you like.” – Jenny Guyat

“Don’t wait. Don’t just sit there and wait for this to get better, because it won’t. If you’re feeling out of alignment, get some help and support. There are lots of us – coaches in the veterinary space – who understand the unique challenges that we have as vets.” – Jenny Guyat

“A good coach or mentor should never be trying to push you into work with them. It should be a natural kind of process where both of you go, ‘we need to work together’. That’s the sole feeling that you want.” – Jenny Guyat

“If you don’t know where to start, start with what you don’t want and then flip that to start and get an idea.” – Jenny Guyat

People / Resources Mentioned:

•   Vet Harmony FREEBIES

Ways to Connect with Jenny Guyat:

• • Website:  https://www.vetharmony.co.uk/ 
  •  Email: jenny@vetharmony.co.uk 

• Twitter:https://twitter.com/Vet_Harmony_uk

• Facebook:https://www.facebook.com/Vetharmony/

Linkedin:https://www.linkedin.com/in/jennyguyat/?originalSubdomain=uk

Do you always find yourself failing at keeping your mind off work even on your day-off schedules and the holidays? Are you the type who gives your all to help everyone else, but have never treated yourself as your own VIP? Do you usually have heavy feet while preparing for work as you feel the overwhelming exhaustion even when you haven’t done anything yet?

You might have been guilty of doing so much at work and at home that you’ve already forgotten how to enjoy even the smallest things in life!

Loving what you do is a vital thing that will lead you to success, but loving yourself while loving your profession is what you actually need to run the engine towards both gold and bliss!

Join us today as Leni Kaplan speaks to remind you of who you are and make you fall in love with your profession again!

Leni Kaplan has been a Small Animal Practitioner for 21 years – including working in emergency and general practice and has been teaching future veterinarians since 2014, three years before earning her professional life coach certification a few years ago in 2017. Leni helps professionals leave work at work so off duty means off duty.

In this episode, Leni discusses how important it is for you to deal with the anxiety and overwhelm at work in order for you to perform better both at home and in your profession. Here, she talks about the negative effects of not putting yourself first thought you’re all-in to help everyone else, as she also shares ways you can practice so you can learn how to treasure both yourself and your work as well!

What you will learn from this episode:

• Understand how effective anxiety and exhaustion are in your practice of enjoying what you do;
•  Discover the wonders a personal protected time makes; and
•  Get yourself back to love your profession again and remember what got you there in the first place.

“Until you start to get off your couch and walk, you’re not going to get anywhere towards running the marathon.” – Leni Kaplan

Topics Covered:

01:32 – Leni describes her ideal client: Anyone in the veterinary profession – especially those with type A personalities – who never put themselves first and has been failing at self-care.

02:57 – Problem she solves for her clients: Among all else, the presence of overwhelm is one of the biggest problems.

05:48 – The typical symptoms: (1) Blaming other people and never taking responsibility for what our role is, and (2) worrying about and prioritizing everyone else before yourself.

08:23 – The mistakes: Saying things like ‘I am going to go home and take care of me’ but not actually doing it, and assuming that everyone else will get mad once you advocate for yourself.

09:45 – Leni’s Valuable Free Action: “Everybody every single day needs to carve out personal protected times.”

12:32 – Leni’s Valuable Free Resource: Visit Leni’s website and learn how you can leave work at work.

14:02 – The final question: “If I could do it over again, what would I do differently?”

Key Takeaways:

“If they don’t react to given situations and they can role model for someone else, then someone else won’t get triggered, we’ll stop that path that seems to keep happening, and we’ll all just again do what we want to do.” – Leni Kaplan

“A lot of people think they’re the only ones; they feel like everyone else seems to be doing just fine, and I’m like ‘nope’. Everyone is battling with the same things. It’s making it normal to a point that we’re not afraid to talk about it and therefore we can take action about it.” – Leni Kaplan

“It’s got to be an exceptional emergency that my personal protected time gets devoted to someone else.” – Leni Kaplan

“If everyone is happier, just think of how much more productive, less medical mistakes, better care for the animals, the patients; it just ripples and it’s so nice.” – Leni Kaplan

People / Resources Mentioned:

•   LKaplan Coaching
•   CATMINT Coaching Process

Ways to Connect with Leni Kaplan:

• Website:  https://lkaplancoaching.com/
• Instagram:https://www.instagram.com/lkaplancoaching/
• Linkedin: https://www.linkedin.com/in/dr-leni-kaplan/
• Facebook:https://www.facebook.com/LKaplanCoaching

Are you a veterinarian, a pet care store owner, or a person who does work in the veterinary space who wants to grow your business despite the great competition large companies are presenting? Are you planning to start a roll-up company and are looking into the expansion of your revenue in order to grow and purchase another practice?

Do you believe that you have a service or a product that is great for the market but you’re afraid to push it on your own?

Grow your business into its fullest potential as Brandon helps you step out of those doubts and finally make the move towards impeccable growth!

Brandon Boyd is a Marketing Engineer who helps veterinarians and vetrepreneurs implement and manage high return on investment in marketing campaigns and strategy by using data analytics and creative content catered specifically to pet owners.

In this episode, Brandon talks about dominating digital for local exposure as he discusses veterinarian’s common case of struggling with business growth and expansion because of their eagerness to be a master in both marketing and vet science. Here, he shares tips and valuable insights you can digest and apply in your practice so you can do business without losing yourself to stress and fatigue.

What you will learn from this episode:

•         Understand why veterinarians and other people in the veterinary space struggle with growing their business through marketing and data;
•         Discover ways on how you can overcome compassion fatigue in the practice; and
•         Find out tips and get access to a checklist that is designed to help you keep your contents in a certified gatekeeper quality.

“You don’t have to be the best in the biggest city; you just have to be the best in that 15-mile radius that you service.” – Brandon Boyd

Topics Covered:

01:35 – Brandon describes his ideal client: the vetrepreneurs.

03:39 – Problem he solves for his clients: The struggle of great veterinarians in growing their business through marketing and data.

05:39 – The typical symptoms: The presence of compassion fatigue in the practice where you are almost numb to the feeling of not being valued.

09:15 – The mistakes: (1) Veterinarians trying to become a master in both marketing and veterinary science thus leading to stress, and (2) going cheap with the things they do once they realize it’s not the field of their geniuses.

13:18 – Brandon’s Valuable Free Action: “Create more content and stories on what you do day-to-day.”

15:42 – Brandon’s Valuable Free Resource: Check out Brandon’s Ultimate Veterinary Practice and Pet Care Center Online Marketing Checklist and make sure that you’re keeping your website and contents compelling with a gatekeeper quality!

17:12 – The final question: “How to play the local game when you have so many roll-up veterinary companies coming to this mile of areas?”

Key Takeaways:

“You are told not to compete but to collaborate more as a veterinarian, but in business, it’s all about competition.” – Brandon Boyd

“Create more content and stories on what you do day-to-day.” – Brandon Boyd

“The one way that a local practice can compete is garner the power of your relationships.” – Brandon Boyd

“At the end of the day, social media is nothing but an amplifier of what you already have. So if you have good content, if you have relationships, and you already have a great communication and content model, social media and running ads on social media just amplify what you’ve already done – what you’ve already proved to work – to a much bigger audience.” – Brandon Boyd

People / Resources Mentioned:

•       Vet and Pet SEO
•       Veterinary Marketing Checklist (The Ultimate Veterinary Practice and Pet Care Center Online Marketing Checklist)

Ways to Connect with Brandon Boyd:

•         Website:  https://vetandpetseo.com/

Are you a pet parent who can confidently say ‘I love my pets and I advocate for their health’?

Making sure that your pet babies are having a well-maintained life is something that might be easy for some but is a total mess for the others. There are veterinarians here and there, pet care websites around the web, but a lot of people still have no idea what actually makes the biggest plot twist of a happy and healthy pet life.

Do you want to make a fear-free environment not only for your pets but also for all the pet babies at any place around the world? It is through you that the difference starts! No pet parent would like to see their babies in terrified states after all.

As well as being a certified animal behaviour consultant, Steve Dale is a host of three radio shows, appears on TV, speaks at conferences around the world, and contributes to books and magazines. He has reached more pet owners over the past few decades than any other pet journalist in America.

In this episode, Steve speaks about pet care and how you can make a difference in pet behavior. Steve unravels the fear-free practice in today’s episode as he mentions how most dogs and cats feel terrified around veterinarians, and also makes it on point on how being able to recognize the reason behind your pets’ action is a life hack in a fear-free pet life.

What you will learn from this episode:

•         Understand what fear-freeing is and how it positively affects animals and homes;
•         Find out how you can be a better pet parent through being able to recognize the reason behind your pets’ actions; and
•         Discover how you can be of help towards feline health’s improvement through websites that advocate for your cats and pets.

“If your pet is uncomfortable or terrified of going to the veterinarian, the simple answer is don’t go.” – Steve Dale

Topics Covered:

08:23 – Steve describes his ideal client: Everybody – mainly veterinarians, technicians, and pet parents.

10:24 – Problem he solves for his clients: The presence of separation anxiety with dogs, and questions about behavior patterns that affect the pets.

11:54 – The mistakes: “Going to the wrong people to get the answer.”

15:29 – Steve’s Valuable Free Resource: Visit EveryCAT Health Foundation at https://everycat.org/ – a foundation that takes their vision for cat health and welfare into another level through paving way for the future of feline medicine.

17:53 – Steve and the Secret: What is Steve’s biggest secret in relation to iCAT?

Key Takeaways:

“It is argued that the number one (1) cause of death for companion animals in America isn’t kidney disease or heart disease. It’s actually behavior.” – Steve Dale

“No pet parent wants their dog to be terrified of thunderstorms.” – Steve Dale

“No matter what the problem is, all wounds – that problem – can be rectified.” – Steve Dale

People / Resources Mentioned:

•         EveryCAT Health Foundation at https://everycat.org/
•         Steve Dale’s website at http://www.stevedale.tv/

Ways to Connect with Steve Dale:

• EveryCAT Health Foundation at https://everycat.org/·        
• Steve Dale’s website at http://www.stevedale.tv/

•  LinkedIn:https://www.linkedin.com/in/steve-dale-82a349a/
• https://stevedalepetworld.com/
• Youtube: https://www.youtube.com/user/jdbdrp
• Facebook: https://www.facebook.com/SteveDalePetWorld/

As humans, we naturally strive to achieve goals. We tend to work as hard as we can in the belief that it is through hard work that we get to achieve our goals and dreams. However, working harder as you go deeper into the quicksand isn’t really what you’ll want to have as an experience both in business and in life.

Do you want to be able to start working on things that you do and quit the habit of just working in it? 

Do you want to know how you can achieve your goals without having to sacrifice time you should allot for yourself? Have you realized that it’s time for change but you haven’t felt the drive to start working yet?

It is only through having the desire to be better tomorrow than you are today that you get to do things work for you. As Peter says, stop the doing and start the thinking! 

This episode with Peter Weinstein will bring you to a series of realizations as we dive deep into the world of veterinary practice.

Peter Weinstein is a father, a veterinarian, a leader, a visionary, and a disruptor all in one body. As a former hospital owner, Peter has been involved with all levels of the veterinary profession for over 30 years. He is a co-author of Michael Gerber in The E-Myth Veterinarian, and was the 2018 Practice Management Speaker of The Year at the Western Veterinary Conference.

In this episode, Peter talks about spending less time and energy in doing things that you do and still getting closer to your life and professional goals. Here, he mentions how working smarter actually drives you towards enlightenment and success, and shares tips for you to try in order to successfully achieve goals without wasting time.

What you will learn from this episode:

• Understand the essence of working on your practice instead of just working in it;
• Discover ways on how you can be successful without spending too much time working; and
• Find out why a smart practice is an ultimate solution in dealing with chaotic living.

“It’s how we respond to our experiences that ultimately determine our outcomes and our success.”

– Peter Weinstein

Topics Covered:

01:47 – Peter describes his ideal client: a dedicated, focused, committed, and honest leader and their team.

03:21 – Problem he solves for his clients: The presence of chaos control in most people’s practices due to the overflowing amount of knowledge and technology we can tap into today.

05:10 – The typical symptoms: The experience of exhaustion and burnout from spending too much time working in practice instead of working on it.

07:06 – The mistakes: Working harder as you get deeper into the quicksand.

08:52 – Peter’s Valuable Free Action: “Work on – not just in – your practice. Take time, go sit on a mountaintop, and think about your practice. Stop the doing and start the thinking. Create a vision going forward.”

10:46 – Peter’s Valuable Free Resource: (1) Leaders are readers; (2) Leaders surround themselves with their weaknesses so they can focus on their strengths; (3) Have a true vision and direction that you can pursue.

13:31 – The Final Question in Peter’s perspective: “How do we do all of these things?”

Key Takeaways:

“Veterinary is a team sport. We can’t do what we do as veterinarians without finding a group of individuals who can work with us, with each other, and come together. They need to come together to truly win.” – Peter Weinstein

“Time is a commodity that we can’t get back once we spend it. It is extremely important that we make appropriate utilization of our time so that we have time for ourselves as well.” – Peter Weinstein

“Working harder is not the solution. Working smarter is.” – Peter Weinstein

“If you are not good at something, find somebody who can do that for you. Don’t try to be everything to everybody. Focus on what you do best and delegate the rest.” – Peter Weinstein

People / Resources Mentioned:

•  “The E-Myth Veterinarian: Why Most Veterinary Practices Don't Work and What to Do About It” by Micheal E Gerber and Peter Weinstein

Ways to Connect with Peter Weinstein:

•  LinkedIn: https://www.linkedin.com/in/pawdr
• https://www.simplesolutionsforvets.com/