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If your offer's not selling well, how do you know where the problem lies? Is it the wrong offer for your audience?

And if it is, do you change the audience or the offer?

That's what we're talking about today in the Upside-Up Marketing Podcast - as well as what you can actually do about it.

As a solopreneur running your own small business, this all falls to you so my aim is to help you focus on the right things - the things that matter - to you and to your ideal client!

You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

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If you're a team of one, building a sustainable business from low ticket (cheaper) offers is exhausting.

In this episode I talk about adding a high ticket (higher price, higher value) programme to your offer suite.

We go through how a high ticket offer can benefit your business, and, critically, how to create one that people actually want to buy.

Oh and you get to find out why I was disqualified from school sports day!

You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

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You've got a stonkingly good offer. You know it could change people's lives. So why aren't they buying?

If you're sick of creating stuff that no one buys, then Episode 1 of the Upside-Up Marketing Podcast is for you. We are looking at the top three barriers people who are absolutely perfect for your offer have to purchasing, and how you can overcome them.

Plus I will be sharing a social media post/email you can share TODAY to learn more about why your people aren't buying, so you can take immediate action to change this!

You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

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Sales calls suck. Wouldn't it be so much better if your sales page was so on point people could click to buy without having to have a conversation with you?

That is what I want for you! So I made this episode covering the differences between the two, and the things you need to consider if you want to sell through your sales pages alone.

You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

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If you find yourself relying on the same old cliches when you're writing your sales copy, and if you're being honest with yourself your content sounds pretty similar to everyone else's in your niche...this episode is for you.

You see, there's something the business gurus aren't telling you about your ideal client. And it's stopping you from making sales.

Learn the one big shift I help my clients make in the way they approach their business - and sharing the how-to so you can have a go for yourself.

Plus I share a question you can ask your audience TODAY to make a start applying this in your business (it's a fun one this week!)

LINKS: 

You can download your copy of "The Ideal Client Anti-Avatar" that accompanies this video here: https://www.orangesheepresearch.co.uk/anti

My low cost resource with 104 questions you can use to understand more about your audience (whilst also getting great engagement on your content is here: Unlock your audience https://www.orangesheepresearch.co.uk/104questions

You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

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If you've never quite managed to figure out who your "ideal client" is, or you thought you had but don't seem to be attracting many of them, this video is for you.

The whole concept, or the way it is typically taught at least, is broken, and it's a real problem for everyone who is trying to market online in 2024.

If you find your "ICA" is an arbitrary collection of characteristics you feel no connection to, it's time for a new approach. The "Anti Avatar" approach.


You can download your copy of "The Ideal Client Anti-Avatar" that accompanies this video here: https://www.orangesheepresearch.co.uk/anti

You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

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Every guru out there is telling you you'll succeed faster if you "niche down" - that is, get more specific on who your business is serving.
But you love variety. And besides, your service works for everyone -  and, let's face it, you need more clients - so why would you want to exclude anyone?

The brutal fact is that if you are trying to speak to everybody in your content and with your offers, you will end up being heard by no one.

But if you love the variety your work brings - what can you do instead?

This video shares a new way of niching that focuses on what is really important. It is the first video in a series of three talking about what has gone wrong with the whole "ideal client" thing - a cornerstone fundamental of business that so many struggle to get "right". 

You can download your copy of "The Ideal Client Anti-Avatar" here: https://www.orangesheepresearch.co.uk/anti

Also mentioned: Tad Hargrave, Marketing for Hippies www.youtube.com/@marketingforhippies

You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

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Are you getting a great response to your content, but when you put out an offer it's just tumbleweed? You could be experiencing offer apathy among your audience - here's how to fix it.

You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

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If you've ever been told you have a "mindset block" because you didn't want to trick somebody into a "free strategy call" only to hit them with a sales pitch, or slide into their DMs uninvited, or use any other marketing tactic that seems to have become the "norm" in the online business world but leaves you wishing you never had to do marketing again...

...this episode is for you.

It's why marketing can feel so uncomfortable. It's why we shy away. It's the story of why the Upside-Up Marketing Podcast came into being.

And it's what you can do instead.

Stick around because at the end I share an activity you can do today to get you started on your journey to actually enjoying your marketing, doing it in a way that is both effective and let's you sleep at night.

Links:
- In the podcast I mention the brilliant Tad Hargrave, Marketing for Hippies - you can find his YouTube channel here: https://www.youtube.com/@marketingforhippies 
- And I mention Seth Godin, I thoroughly recommend his book "This is Marketing". And all his other books. But that one in particular.

You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

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Welcome to the Upside-Up Marketing Podcast!

I've created this podcast because I think most of the way we do "traditional" marketing has things upside-down.
Creating your offers and services, then using marketing to convince people to buy it, has never quite sat right with me.
Plus it's really hard!

So I've developed another way. I've brought together all my expertise from my 20-year background in understanding people, through psychology and a long career in market research working with government and some of the biggest brands in the country, with my experiences running my business as a solopreneur and working with many many more, to bring you Upside-Up Marketing.

In Upside-Up marketing, we start with the person. By understanding the people we are wanting to sell to, and by really getting to the bottom of what's going on for them, we can develop offers they actually want to buy, and sell them in a way that feels good.

No coercion, no icky feeling marketing tactics, no hype and pushiness. Marketing that is respectful. Ethical. And critically, marketing that works.

Episodes are published fortnightly on a Tuesday - subscribe to make sure you don't miss a thing!

You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

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You've done the courses, joined the memberships, worked with the coaches...you've built an audience, you're posting consistently, you're emailing regularly...

You're doing "All the Right Things" (TM)

So why is your offer still not selling? 

This episode shares why this is happening and how you can turn things around so your hard work starts to pay (both figuratively and literally!).

You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

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The ideal client avatar is an outdated strategy that has no place in 2025. 
Most online business owners I have spoken to agree one thing: 2024 was HARD. Harder to sell, harder to get eyes on your content, harder to get engagement. But you know who didn't find it hard? The businesses who were marketing to REAL people.

In this episode of The Upside-Up Marketing Podcast I'm examining what this means, and how you can apply it to your business. 

👉 You can get your hands on the questions I ask new clients when onboarding that get me GOLDEN information for my marketing messages whilst also getting them excited to start working with me by sending me a message on LinkedIn or if you comment "QUESTIONS" below this video I will reply with the download link when it is ready! (I didn't get the tech set up around the resource before the time came to publish 🫣😄)

=======================
YOU CAN WATCH A VIDEO VERSION OF THIS PODCAST ON YOUTUBE: https://youtu.be/xCubOtOEKUA

=======================
MENTIONED IN THIS VIDEO:
🧡 Episode 11: "How to create content for your business that people actually WANT to read" https://youtu.be/Ne_QkRo2qGg
🧡 Episode 12: "Why most small business market research SUCKS - mistakes to avoid and what to do instead" https://youtu.be/edELk6BiM6c

🧡 "Unlock Your Audience" - my low-cost resource with 104 questions you can ask your audience to understand more about them (including if they are the right people for you) - and how to use the answers you get in your marketing: www.orangesheepresearch.co.uk/104questions

=======================

🧡 Enjoyed this episode? Why not share the video to your social media and tag me @orangesheepkatie https://youtu.be/xCubOtOEKUA

=======================
When you’re ready, here are three ways I can help you get faster results:

SUBSCRIBE to "The Upside-Up Marketing Podcast here on YouTube or wherever you get your podcasts
DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti
WORK WITH ME: Go deeper with me 1:1 to create "Perfect Fit" offers and content – if you're ready to say goodbye to having to work so hard for every sale, and let your content and sales pages do the heavy lifting for you so you have people in your DMs already pre-sold on the idea of working with you, work in depth with me as we craft your magnetic message and create an offer that (pretty much!) sells itself – connect with me on LinkedIn www.linkedin.com/in/katie-spreadbury and send me a message for the details!

***Please bear with me as I migrate systems and update the tech in my business! There will be straight-up links to everything soon but for now don't be afraid to send me a message on socials, I promise I won't bombard you with DMs trying to convince you to buy, or "just checking in to see if you've had any more thoughts..." - that's not my style. At all. *****

========================

You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

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Is it ever "OK" to use psychology tactics in your marketing if you are an ethical marketer?

If you don't - will you ever make sales?

In this episode I'm opening up the discussion, and exploring where to draw the line between techniques that help with communication, and techniques that border on manipulation. By the end I hope you'll feel more comfortable with where you draw that line (it will be different for all of us), and I share my guiding principle that will see you right however you are sharing your sales message.

Comment below with your thoughts, I plan to revisit this topic in the new year and would love to open up a discussion including your views!

You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

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You're talking about pain points...you're talking about the end goal, you've got the solutions...but no one is listening! Logically, you're messaging is spot on but it's not landing with your audience and it's hitting your sales.

In this episode of The Upside-Up Marketing Podcast I'm looking at three why that might be (four actually because I thought of a bonus one too!) and what you can do to fix it.

You can get your copy of the Ideal Client ANTI-Avatar here: https://www.orangesheepresearch.co.uk/anti

You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

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This is an episode about why most small businesses' market research sucks - and what to do instead.

“I’ve tried doing research calls with my ideal clients, but they’re not my priority - they don’t tell me anything I don’t already know”

You hear marketers and copywriters (and let’s face it, me) banging on about doing your market research. But if you’re like a lot of the businesses I work with, you’ve tried that before but are finding you’re not really getting much out of the conversations, people are saying what they think you want to hear, and you sense you’re not really getting beyond the top-level superficial stuff.  (In fact, you strongly suspect if you put your questions into an AI-bot you’d get better responses!)

Today I wanted to get into the mud of why a lot of market research sucks, and what you can do instead to make sure you get what you need from it – the insights that will tell you exactly what you need to sell and exactly how you need to be talking about it. I’ve been doing this over 20 years so I’ve seen the good the bad and the ugly.

Then at the end I’ll give you the secret to the BEST question you can ask in EVERY ideal client research conversation you have – the one that REALLY brings out the gold!

You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

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You've put all that work into building an audience for your business, but it's all for nothing if people aren't actually reading/watching/listening to the content you put out.

In this video I'm sharing a shift in thinking to help you create content that serves both your goals as a business, and your audience's goals - keeping them in your audience, boosting engagement and ultimately leading to more sales.

Plus an AI-free exercise to make sure you never run out of unique relevant content again! 

You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

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Some people in your audience are already convinced they want to work with you—just not yet.

They love what you do. They tell you, “One day, I’ll sign up!” But that day never seems to come. Meanwhile, others jump in without hesitation.

What’s the difference? Is it them? Is it your offer? Or is it something in your messaging that’s keeping them on the fence?

In this episode of The Upside-Up Marketing Podcast, I’m breaking down why potential clients hesitate and how to turn “one day” into “today.”

 ======================= 

 MENTIONED IN THIS VIDEO: 

👉 You can get your hands on the Three Techniques to Validate Your Offer Before You Launch (and the juicy questions within about understanding their objections) here: https://www.orangesheepresearch.co.uk/validate

 ======================= 

 🧡 Enjoyed this episode? Why not share it to your social media and tag me @orangesheepkatie – here’s the link https://youtu.be/XZ3WhhXcefI 

 ======================= 

 When you’re ready, here are three ways I can help you get faster results: 

SUBSCRIBE to "The Upside-Up Marketing Podcast here on YouTube or wherever you get your podcasts 

DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti 

WORK WITH ME: Go deeper with me 1:1 to create "Perfect Fit" offers and content – if you're ready to say goodbye to having to work so hard for every sale, and let your content and sales pages do the heavy lifting for you so you have people in your DMs already pre-sold on the idea of working with you, work in depth with me as we craft your magnetic message and create an offer that (pretty much!) sells itself – connect with me on LinkedIn www.linkedin.com/in/katie-spreadbury and send me a message for the details! 

***Please bear with me as I migrate systems and update the tech in my business! There will be straight-up links to everything soon but for now don't be afraid to send me a message on socials, I promise I won't bombard you with DMs trying to convince you to buy, or "just checking in to see if you've had any more thoughts..." - that's not my style. At all. ***** 

 ======================= 

 Connect with me on socials: 

➡️LinkedIn (the best place to find me): https://www.linkedin.com/in/katie-spreadbury 

➡️Facebook: https://www.facebook.com/orangesheepresearch 

➡️Instagram: https://www.instagram.com/orangesheepkatie 

 ======================= 

 TIMESTAMPS ⏱️

00:00 Introduction: Turning 'One Day' Clients into 'Today' Clients

01:51 Understanding the 'One Day' Client Phenomenon

03:05 Attracting the Right Audience

06:20 Creating the Right Offer

09:07 Overcoming Client Objections

11:26 Gathering Feedback and Validating Offers

13:15 Conclusion and Resources

You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

Find me on socials!
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If your clients aren’t buying again or raving about you to others, it’s not just bad luck—it’s a feedback problem.

Most business owners rely on testimonials and reviews to gauge how they’re doing, but those only tell you part of the story. The truth? Your happiest clients will shout about you, your unhappy ones might warn others, but the ones in the middle—the ones who could become loyal fans—often say nothing at all.

In this episode of The Upside-Up Marketing Podcast, I’m breaking down why the feedback you’re getting isn’t enough, the hidden signs your client experience isn’t as great as you think, and how to start collecting the kind of insights that turn okay clients into repeat buyers and raving fans.

======================= 

MENTIONED IN THIS VIDEO: 
👉 You can get your hands on the questions I ask new clients when onboarding that get the feedback I need about the initial buying process whilst also getting them excited to start working with me by sending me a message on LinkedIn or comment "QUESTIONS" below this video
👉 If you would like me to create a resource to give you the questions you should be asking in your feedback forms, comment below or DM me on social media (links below) – if I get enough yes’s I’ll get it made and send you a copy!

======================= 

🧡 Enjoyed this episode? Why not share it to your social media and tag me @orangesheepkatie – here’s the link https://youtu.be/J2Dy4HQ7E4w 

======================= 

When you’re ready, here are three ways I can help you get faster results: 
SUBSCRIBE to "The Upside-Up Marketing Podcast here on YouTube or wherever you get your podcasts 
DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti 
WORK WITH ME: Check my LinkedIn profile for ways I can support you to connect more deeply with your ideal clients through your words www.linkedin.com/in/katie-spreadbury and send me a message for the details! 

***Please bear with me as I migrate systems and update the tech in my business! There will be straight-up links to everything soon but for now don't be afraid to send me a message on socials, I promise I won't bombard you with DMs trying to convince you to buy, or "just checking in to see if you've had any more thoughts..." - that's not my style. At all. ***** 

======================= 

Connect with me on socials: 
➡️LinkedIn (the best place to find me): https://www.linkedin.com/in/katie-spreadbury 
➡️Facebook: https://www.facebook.com/orangesheepresearch 
➡️Instagram: https://www.instagram.com/orangesheepkatie 

======================= 

TIMESTAMPS ⏱️
00:00 Introduction
02:32 The Importance of Client Feedback
05:00 The Limitations of Testimonials and Reviews
07:30 Feedback form completion rates – why people don’t give feedback and why this is a problem
10:21 Overwhelming positivity
12:00 A lack of actionable detail (and a stat that will blow your mind)
14:01 Gathering Honest and Actionable Feedback
17:49 Conclusion

You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

Find me on socials!
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Most online business owners believe the best way to create offers people want is to ask them directly. Makes sense, right? Except…it doesn’t work.

Your audience will tell you what sounds good in theory, but that doesn’t mean they’ll actually buy it. So how do you uncover what they truly need?

In this episode of “The Upside-Up Marketing Podcast”, I’ll show you why asking “What do you want?” leads you astray, and what to ask instead to create offers that sell.

======================= 

MENTIONED IN THIS VIDEO: 

👉 You can get your hands on the five questions to ask your new clients, that will help you sign MORE clients by DMing me on Facebook or LinkedIn (I’ll send you the direct download, no opt-in required). If you’re not sure what to say or can’t be bothered to type a whole message, just use the word “QUESTIONS” – I’ll know what you mean!

======================= 

🧡 Enjoyed this episode? Why not share it to your social media and tag me @orangesheepkatie – here’s the link: https://youtu.be/aUVyo1blxqE

======================= 

When you’re ready, here are three ways I can help you get faster results: 

SUBSCRIBE to "The Upside-Up Marketing Podcast here on YouTube or wherever you get your podcasts 

DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti 

WORK WITH ME: Go deeper with me 1:1 to create "Perfect Fit" offers and content – if you're ready to say goodbye to having to work so hard for every sale, and let your content and sales pages do the heavy lifting for you so you have people in your DMs already pre-sold on the idea of working with you, work in depth with me as we craft your magnetic message and create an offer that (pretty much!) sells itself – connect with me on LinkedIn www.linkedin.com/in/katie-spreadbury and send me a message for the details! 

***Please bear with me as I migrate systems and update the tech in my business! There will be straight-up links to everything soon but for now don't be afraid to send me a message on socials, I promise I won't bombard you with DMs trying to convince you to buy, or "just checking in to see if you've had any more thoughts..." - that's not my style. At all. ***** 

======================= 

Connect with me on socials: 

➡️LinkedIn (the best place to find me): https://www.linkedin.com/in/katie-spreadbury 

➡️Facebook: https://www.facebook.com/orangesheepresearch 

➡️Instagram: https://www.instagram.com/orangesheepkatie 

======================= 

TIMESTAMPS ⏱️

00:00 Introduction: Why Asking Customers What They Want is a Mistake

00:42 Welcome to the Upside Up Marketing Podcast

01:52 The Flaws of Market Research

09:46 Understanding Customer Goals and Obstacles

12:20 Bridging the Gap with Your Expertise

16:46 Who to Ask and What to Ask

17:38 Conclusion and Resources

You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

Find me on socials!
LinkedIn
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Send us a text

You’ve shown up. You’ve shared. You’ve built a lovely, loyal following who like you, comment on your posts… and never buy. Sound familiar?

The “know-like-trust” factor has been drilled into us as the holy grail of online business – but it’s not working like it used to. And for many solo business owners, it’s actually holding them back.

In this episode of The Upside-Up Marketing Podcast, I’m unpacking why familiarity doesn’t always lead to sales – and what you need to focus on instead.

======================= 

MENTIONED IN THIS VIDEO: 

👉 Download my free resource “The Ideal Client Anti-Avatar” here: www.orangesheepresearch.co.uk/anti (if the link doesn’t work send me a message, I’m having migration-related tech issues right now!)

======================= 

🧡 Enjoyed this episode? Why not share it to your social media and tag me @orangesheepkatie – here’s the link: https://youtu.be/n75vSUWI5f8

======================= 

When you’re ready, here are three ways I can help you get faster results: 

SUBSCRIBE to "The Upside-Up Marketing Podcast here on YouTube or wherever you get your podcasts 

DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti 

WORK WITH ME: Go deeper with me 1:1 to create "Perfect Fit" offers and content – if you're ready to say goodbye to having to work so hard for every sale, and let your content and sales pages do the heavy lifting for you so you have people in your DMs already pre-sold on the idea of working with you, work in depth with me as we craft your magnetic message and create an offer that (pretty much!) sells itself – connect with me on LinkedIn www.linkedin.com/in/katie-spreadbury and send me a message for the details! 

***Please bear with me as I migrate systems and update the tech in my business! There will be straight-up links to everything soon but for now don't be afraid to send me a message on socials, I promise I won't bombard you with DMs trying to convince you to buy, or "just checking in to see if you've had any more thoughts..." - that's not my style. At all. ***** 

======================= 

Connect with me on socials: 

➡️LinkedIn (the best place to find me): https://www.linkedin.com/in/katie-spreadbury 

➡️Facebook: https://www.facebook.com/orangesheepresearch 

➡️Instagram: https://www.instagram.com/orangesheepkatie 

======================= 

TIMESTAMPS ⏱️

00:00 Introduction: The Know, Like, Trust Myth

02:49 The Problem with Know, Like, Trust

06:36 The Two Levels of Know, Like, Trust

08:40 The Role of Social Media in Business

13:05 Building Effective Content Strategies

17:39 Conclusion and Next Steps

You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

Find me on socials!
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Send us a text

Attracting premium clients isn’t about working harder – it’s about refining the way you speak to your audience to make sure you are attracting only the right people. If you’re stuck attracting price-sensitive buyers or clients who are frankly hard work, you need Colette McBeth in your life.

In this episode of The Upside-Up Marketing Podcast, Colette shows us how to make the messaging shifts that draw in high-calibre clients. Colette shares her upgraded approach to the concept of the “ideal client” that bring her people that are ready and willing to get stuck in and get results, her pain-to-pleasure messaging method that really speaks to these expansive clients, and a powerful reframe for how you share the results you can get people with conviction and clarity (without over-promising or being sleazy).

======================= 

 YOU CAN FIND COLETTE ON INSTAGRAM: @thecolettemcbeth www.instagram.com/thecolettemcbeth 

 ======================= 

When you’re ready, here are three ways I can help you get faster results: 

SUBSCRIBE to "The Upside-Up Marketing Podcast on YouTube or wherever you get your podcasts 

DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti 

WORK WITH ME: Go deeper with me 1:1 to create "Perfect Fit" offers and content – if you're ready to say goodbye to having to work so hard for every sale, and let your content and sales pages do the heavy lifting for you so you have people in your DMs already pre-sold on the idea of working with you, work in depth with me as we craft your magnetic message and create an offer that (pretty much!) sells itself – connect with me on LinkedIn www.linkedin.com/in/katie-spreadbury and send me a message for the details! 

***Please bear with me as I migrate systems and update the tech in my business! There will be straight-up links to everything soon but for now don't be afraid to send me a message on socials, I promise I won't bombard you with DMs trying to convince you to buy, or "just checking in to see if you've had any more thoughts..." - that's not my style. At all. ***** 

======================= 

Connect with me on socials: 

➡️LinkedIn (the best place to find me): https://www.linkedin.com/in/katie-spreadbury 

➡️Facebook: https://www.facebook.com/orangesheepresearch 

➡️Instagram: https://www.instagram.com/orangesheepkatie 

======================= 

TIMESTAMPS ⏱️

00:00 Introduction: Attracting the Right Clients

02:49 Beyond “ideal clients”; what is your “Expansive Client”

05:48 Stop messaging to the struggle: the Pain to Pleasure Method

08:45 The downside of attracting the wrong clients

18:16 Speaking to the result without over-promising

22:53 Conclusion and Final Thoughts

You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

Find me on socials!
LinkedIn
Facebook
Instagram
YouTube

Send us a text

Some words work for you in marketing. Others work against you - without you even realising it.
If you’re getting polite likes, a few “love this!” comments, but no real leads, your messaging might be blending into the noise. And often, it’s down to the words you’re using.

In this episode of The Upside-Up Marketing Podcast, I’m revealing five words that could be costing you clients, and what to say instead to attract the right buyers and make your message stand out.

======================= 

MENTIONED IN THIS VIDEO: 
👉 Download my free resource “Three Techniques to Validate Your Offer Before You Launch” (aka “three ways to check if people will actually buy your thing”!) here: www.orangesheepresearch.co.uk/validate

======================= 

🧡 Enjoyed this episode? Why not share it to your social media and tag me @orangesheepkatie – here’s the link: https://youtu.be/0z68QdgNEk4

======================= 

When you’re ready, here are three ways I can help you get faster results: 
SUBSCRIBE to "The Upside-Up Marketing Podcast here on YouTube or wherever you get your podcasts 

DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti 

WORK WITH ME: Go deeper with me 1:1 to create "Perfect Fit" offers and content – if you're ready to say goodbye to having to work so hard for every sale, and let your content and sales pages do the heavy lifting for you so you have people in your DMs already pre-sold on the idea of working with you, work in depth with me as we craft your magnetic message and create an offer that (pretty much!) sells itself – connect with me on LinkedIn www.linkedin.com/in/katie-spreadbury and send me a message for the details! 

***Please bear with me as I migrate systems and update the tech in my business! There will be straight-up links to everything soon but for now don't be afraid to send me a message on socials, I promise I won't bombard you with DMs trying to convince you to buy, or "just checking in to see if you've had any more thoughts..." - that's not my style. At all. ***** 

======================= 

Connect with me on socials: 
➡️LinkedIn (the best place to find me): https://www.linkedin.com/in/katie-spreadbury 
➡️Facebook: https://www.facebook.com/orangesheepresearch 
➡️Instagram: https://www.instagram.com/orangesheepkatie 

======================= 

TIMESTAMPS ⏱️
00:00 Introduction: Why Your Marketing Isn't Working: The Problem with Vague and Overused Words
02:16 Common Words That Weaken Your Message
04:48 Word 1: Overwhelmed
07:54 Word 2: Empowered
09:23 Word 3: Stuck
13:25 Word 4: Next Level
15:19 Word 5: Aligned
20:40 Bonus Word
22:12 Conclusion and Free Resource

You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

Find me on socials!
LinkedIn
Facebook
Instagram
YouTube

Send us a text

Most online business owners aren't struggling because they're not working hard enough – they're struggling because they're saying the right things, but at the wrong time.

When your marketing doesn’t connect with where your audience actually is, you have to hustle twice as hard for half the results. But when you nail it, everything shifts – more leads, more sales, and more freedom to actually live your life.

In this episode of The Upside-Up Marketing Podcast, I'm joined by Jerry Potter to explore how getting your messaging spot-on is the one of the key elements to growing your business without growing your working hours.

======================= 

MENTIONED IN THIS VIDEO: 

I highly recommend checking out Jerry’s resources here:

👉 Watch his YouTube here: www.youtube.com/@mrjerrypotter

👉 You can sign up for Jerry’s newsletter by going to https://donebylunch.co 

======================= 

🧡 Enjoyed this episode? Share it to your social media and tag me @orangesheepkatie! https://youtu.be/8ogYxQVyz_g

======================= 

When you’re ready, here are three ways I can help you get faster results: 

SUBSCRIBE to "The Upside-Up Marketing Podcast here on YouTube or wherever you get your podcasts 

DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti 

WORK WITH ME: Go deeper with me 1:1 to create "Perfect Fit" offers and content – if you're ready to say goodbye to having to work so hard for every sale, and let your content and sales pages do the heavy lifting for you so you have people in your DMs already pre-sold on the idea of working with you, work in depth with me as we craft your magnetic message and create an offer that (pretty much!) sells itself – connect with me on LinkedIn www.linkedin.com/in/katie-spreadbury and send me a message for the details! 

***Please bear with me as I migrate systems and update the tech in my business! There will be straight-up links to everything soon but for now don't be afraid to send me a message on socials, I promise I won't bombard you with DMs trying to convince you to buy, or "just checking in to see if you've had any more thoughts..." - that's not my style. At all. ***** 

======================= 

Connect with me on socials: 

➡️LinkedIn (the best place to find me): https://www.linkedin.com/in/katie-spreadbury 

➡️Facebook: https://www.facebook.com/orangesheepresearch 

➡️Instagram: https://www.instagram.com/orangesheepkatie 

======================= 

TIMESTAMPS ⏱️

00:00 Introduction

00:41 Meet Jerry Potter: High Leverage Marketing Expert

02:46 The DATE Framework: Stages of Client Relationships

05:55 Applying the DATE Framework to Social Media and Podcasts

13:27 The Done by Lunch Philosophy

19:01 Final Thoughts

You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

Find me on socials!
LinkedIn
Facebook
Instagram
YouTube

Send us a text

You’ve built the thing. It’s brilliant. But the words wrapped around it? They’re not doing it justice.
In this episode of The Upside Up Marketing Podcast, I’m unpacking the most common messaging trap even seasoned founders fall into — and why your sales page might be leaking conversions, even if it looks flawless.
You’ll learn why leading with logic rarely lands, and how one simple shift in your copy can change everything from “let me think about it” to “when can we start?”

======================= 

MENTIONED IN THIS VIDEO: 
👉 Jay Acunzo “What if you could whisper?” - https://www.linkedin.com/in/jayacunzo/
🟠 Ready for offers that sell before you speak? If you're done explaining, convincing, and carrying the whole sale on your shoulders – it’s time to build a message that does the work for you.
Inside The Perfect Fit, we go deep to craft a magnetic message and offer so aligned, your content becomes a filter – drawing in pre-sold clients who already feel like a yes.
✨ If that sounds like the shift you’re craving, connect with me on LinkedIn: www.linkedin.com/in/katie-spreadbury and send me a message. I’ll send the details your way.

======================= 

🧡 Enjoyed this episode? Why not share it to your social media and tag me @orangesheepkatie – here’s the link: https://youtu.be/TVQaAuhPD4s 

======================= 

When you’re ready, here are three ways I can help you get faster results: 
SUBSCRIBE to "The Upside-Up Marketing Podcast here on YouTube or wherever you get your podcasts 
DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti 
WORK WITH ME: Your offer’s great. Your clients love you once they’re in. But getting them there? Still feels like hard work. Let’s change that.
The Perfect Fit is where we craft messaging so sharp, your content does the filtering, and dreamy clients come pre-sold. Slide into my DMs on LinkedIn if you're ready: www.linkedin.com/in/katie-spreadbury


======================= 

Connect with me on socials: 
➡️LinkedIn (the best place to find me): https://www.linkedin.com/in/katie-spreadbury 
➡️Facebook: https://www.facebook.com/orangesheepresearch 
➡️Instagram: https://www.instagram.com/orangesheepkatie 

======================= 

TIMESTAMPS ⏱️
00:00 Welcome to The Upside Up Marketing Podcast
02:07 Teaching My Son to Make Tea
04:33 The More Expert You Are, The More Likely You Are To Do This
05:47 Case Studies: Dove and Airbnb
08:43 The Explain to Convince Trap
12:02 The Echo Effect: Mirroring Your Client's Voice
14:39 Actionable Advice: Test Your Sales Page
15:26 Conclusion: Keep Your Messaging Upside Up

You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

Find me on socials!
LinkedIn
Facebook
Instagram
YouTube

Send us a text

Networking has a bit of a reputation problem.
 Too salesy, too shouty, too not you.

If you’ve ever skipped an event because you couldn’t face the awkward intros and forced smiles – this episode is for you.

In this episode of The Upside-Up Marketing Podcast, I’m joined by Janine Friston from The Female Business Network to explore how networking can be quiet, powerful, and totally on your terms – even if you’d rather hide in the toilets than “work the room”.

We’re unpacking the real value of networking, how it can deepen your marketing, and what to do if you’re heading to a big event soon and feeling a bit… panicky about it.

======================= 

MENTIONED IN THIS VIDEO: 

👉 You can find Janine as @femalebusinessnetwork on Instagram (https://www.instagram.com/femalebusinessnetwork) or Facebook (https://www.facebook.com/femalebusinessnetwork) 

👉Or under “Janine Friston” on LinkedIn: https://www.linkedin.com/in/janine-friston-connector-and-small-business-mentor/

======================= 

When you’re ready, here are three ways I can help you get faster results: 

SUBSCRIBE to "The Upside-Up Marketing Podcast here on YouTube or wherever you get your podcasts 

DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti 

WORK WITH ME: Go deeper with me 1:1 to create "Perfect Fit" offers and content – if you're ready to say goodbye to having to work so hard for every sale, and let your content and sales pages do the heavy lifting for you so you have people in your DMs already pre-sold on the idea of working with you, work in depth with me as we craft your magnetic message and create an offer that (pretty much!) sells itself – connect with me on LinkedIn www.linkedin.com/in/katie-spreadbury and send me a message for the details! 

======================= 

Connect with me on socials: 

➡️LinkedIn (the best place to find me): https://www.linkedin.com/in/katie-spreadbury 

➡️Facebook: https://www.facebook.com/orangesheepresearch 

➡️Instagram: https://www.instagram.com/orangesheepkatie 

======================= 

TIMESTAMPS ⏱️

00:00 Introduction to Networking for Introverts and to Janine Friston: Networking Expert

01:03 Overcoming Networking Stereotypes

01:51 Building Genuine Connections

03:21 Networking Tips for Introverts

07:05 Applying Networking Insights to Marketing

15:35 Preparing for Big Networking Events

19:22 Conclusion and Final Thoughts

You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

Find me on socials!
LinkedIn
Facebook
Instagram
YouTube

Send us a text

You’ve put out the masterclasses. You’ve created the freebies. Your email list is growing. But when it comes time to sell? Crickets.

If you’ve ever worried you’ve attracted an audience full of freebie hunters who’ll never buy – this episode is for you.

In this episode of The Upside-Up Marketing Podcast, I’m digging into what’s really going on when your audience engages with everything but your offers, why this doesn’t mean your audience is broken, and how to shift the dynamic so more of your fans become buyers. Plus, I’ll share one powerful question you can ask today to uncover who’s ready to buy… and what’s been holding them back.

======================= 

MENTIONED IN THIS VIDEO: 

👉 Download my free resource “Three Techniques to Validate your Offer Before You Launch” here: www.orangesheepresearch.co.uk/validate (if the link doesn’t work send me a message, I’m having migration-related tech issues right now!)

🟦 Connect with me on LinkedIn: https://www.linkedin.com/in/katie-spreadbury

======================= 

🧡 Enjoyed this episode? Why not share it to your social media and tag me @orangesheepkatie – here’s the link: https://youtu.be/OqrQYE6wDrc

======================= 

When you’re ready, here are three ways I can help you get faster results: 

SUBSCRIBE to "The Upside-Up Marketing Podcast here on YouTube or wherever you get your podcasts 

DOWNLOAD your "Ideal Client Anti-Avatar" to help you focus on the things that DO matter, forget the things that don't - and how to tell which is which: www.orangesheepresearch.co.uk/anti 

WORK WITH ME: Go deeper with me 1:1 to create "Perfect Fit" offers and content – if you're ready to say goodbye to having to work so hard for every sale, and let your content and sales pages do the heavy lifting for you so you have people in your DMs already pre-sold on the idea of working with you, work in depth with me as we craft your magnetic message and create an offer that (pretty much!) sells itself – connect with me on LinkedIn www.linkedin.com/in/katie-spreadbury and send me a message for the details! 

======================= 

Connect with me on socials: 

➡️LinkedIn (the best place to find me): https://www.linkedin.com/in/katie-spreadbury 

➡️Facebook: https://www.facebook.com/orangesheepresearch 

➡️Instagram: https://www.instagram.com/orangesheepkatie 

======================= 

TIMESTAMPS ⏱️

00:00 Introduction: The Freebie Hunter Dilemma

01:23 Understanding Freebie Hunters

03:43 Strategies to Convert Freebie Hunters

06:33 Buyer Psychology and Offer Alignment

12:08 Dealing with Non-Buyers

14:11 Final Tips and Resources

16:34 Conclusion and Next Episode Teaser

You can download your complimentary guide to "Three Techniques to Validate Your Offer Before You Launch" here: https://www.orangesheepresearch.co.uk/validate

Find me on socials!
LinkedIn
Facebook
Instagram
YouTube