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Is fear or hope the ultimate tool in marketing? We reflect on our own experience of dropping a podcast episode, spotlighting the crucial lesson of recognizing and steering clear of sunk cost bias. Then, we shift gears to the rollercoaster world of reality TV. Our conversation turns to Hulu's "Secret Life of Mormon Wives," a show that smartly piggybacked on a viral TikTok scandal to draw in viewers.

Despite Hulu's challenges as a streaming service, they struck gold with this show by leveraging key influencers to drive record-breaking viewership. While opinions on the show's quality and moral values are mixed, its widespread appeal is undeniable.

Finally, we examine reality TV’s captivating mechanics and how they parallel election campaign strategies. We transition to discuss the distinct media strategies of the Harris and Trump campaigns, revealing how they utilize different platforms to target their key demographics. By drawing parallels between political campaigns and business strategies, we emphasize the critical importance of advertising spend and the power of going viral.

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Ever wondered how to break free from the monotony of routine marketing? Join us as we celebrate a monumental milestone—our 100th episode! Thank you to all of those who have been here every step of the way, and to those who are now just joining us for the first time. In this episode, we are taking a nostalgic trip back to November 2021, reflecting on our growth and the invaluable lessons we've learned along the way. Listen as we highlight marketing powerhouses like Sarah Ebert of Press Floral and Thomas Higgum of Lola Blankets, who remind us that customer satisfaction and product excellence should always be at the forefront. This episode offers a treasure trove of timeless strategies to ensure your brand’s success, accentuating the importance of evolving with feedback and breaking marketing norms.

We then shift gears to uncover the magic of organic storytelling in brand building. Ever wanted to stand out in a saturated market? Learn from the likes of Jake Karls of Mid-day Squares, whose authentic narratives go beyond mere products to create genuine connections with customers. We reflect on influencers like JT Barnett that weighs in on why staying true to your narrative trumps chasing fleeting trends. Plus, we discuss how the election season could affect media costs and what that means for your advertising strategies. Get ready for a masterclass on creating engaging hooks that capture organic attention.

Finally, we dive into the nuances of niche marketing and effective content strategies. Discover how Kizik shoes found success by targeting specific groups before broadening their audience. We emphasize the principle of "sales follow search," helping brands understand organic reach and measure incrementally over time. As the digital landscape evolves, we explore the rising trends in platforms like TikTok and how they can be leveraged for better engagement. With practical advice on transitioning from organic growth to paid ads and navigating increased media costs, this episode is packed with actionable insights to keep your marketing strategy robust and forward-thinking.

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Unlock the secrets to optimizing health with nature’s powerhouse: mushrooms. Join us as we sit down with Jake Mellman, the innovative co-founder of Troop, to uncover how a personal health setback during the COVID-19 pandemic led him to the world of functional mushrooms. From this life-changing discovery, Jake and his cousin developed Troop, the first company to offer premium mushroom gummies, revolutionizing how we consume these potent fungi.

Step into the incredible world of mushrooms and learn why they’re closer to humans than plants, along with their unique growth processes. Jake demystifies the complexities of the mushroom market, revealing how Troop sets itself apart by using 100% fruiting body mushrooms. We also tackle the common issues of misleading products and the importance of authenticity and transparency in delivering high-quality supplements.

Explore the strategic marketing efforts behind Troop’s success, from challenging public misconceptions to leveraging the power of influential ambassadors. Jake shares how adaptogenics like lion’s mane have personally transformed his mindset and cognitive performance, offering insights into the broader benefits of these natural wonders. Packed with educational content and inspirational entrepreneurial tales, this episode promises to be a treasure trove for anyone interested in health, wellness, and groundbreaking business journeys.

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Welcome to The Unstoppable Marketing Podcast. Here is what to expect from us every single week. Glad you're joining us.

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Ever wondered how a transition from computer science to digital marketing can lead to groundbreaking innovations in the DTC market? Join us for a compelling chat with Alex McArthur, former CMO at Purple and Kizik, as he shares his fascinating journey from tech enthusiast to marketing maven. From our memorable first meeting at the Magic Show in Las Vegas to his latest consulting ventures, Alex brings a wealth of experience and insights on the power of genuine networking and personal connections in fostering professional growth.

Get ready to uncover the transformative power of innovative marketing strategies. Alex takes us through his career milestones, including his pivotal role at Orange Soda and the successful differentiation of Purple in a saturated market. You'll learn how humor and unique product features can set a brand apart, and the critical importance of balancing digital performance with brand awareness. As we navigate through the intricacies of maintaining brand authenticity, Alex provides valuable lessons on how brands can remain true to their core while capturing new market opportunities.

We also tackle the complex world of branding amidst controversies and market pressures. Alex and I reflect on high-profile cases like Bud Light's recent controversies and how bold marketing efforts can turn challenges into growth opportunities. From trust and team dynamics to the strategic advantage of increased marketing during uncertain times, this episode is packed with actionable insights for businesses looking to stand out. Tune in for a thought-provoking discussion on taking risks, embracing innovation, and the enduring impact of authentic storytelling in today's competitive landscape.

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As we peel back the layers of the baby product industry, we question the necessity of the plethora of gadgets and gizmos marketed to new parents. Are they essentials or cleverly spun luxuries? Lindsay and I unpack the truth behind these products and advocate for transparency in marketing, all while navigating the complexities of advertising breastfeeding accessories amidst social media restrictions. This episode promises to leave you questioning the next baby shower gift list you encounter and, perhaps, even your own consumer habits.

Wrapping things up, we dive into the cultural conversations that swirl around us every day—from the influence of celebrity diets to the representation of breastfeeding in pop culture. This discussion isn't just for parents; it's for anyone who's ever wondered about the societal tapestries we're all part of. So, whether you're feeding a newborn or simply fed up with unrealistic standards, join us for a discussion that's as nourishing for the mind as it is for the soul.

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Strap in as we take a hard look at the niche market's might, where the Davids of e-commerce sling their stones at the Goliaths. In a world where Dyson vacuums and Liquid Death mountain water reign supreme, we uncover the secret sauce to thriving amidst the market's wild waves. Our journey doesn't stop there, as we share heartwarming tales of businesses turning wedding bouquets into everlasting memories and even turning breast milk into bespoke jewelry. It's a testament to the magnetic pull of these specialized products and the communities they create.

For the final stitch in our eclectic tapestry, we're making a throwback to the MTV glory days and pondering if today's minimalist logo trend has us missing the mark. Amidst the laughter, we're threading the needle between nostalgia and novelty, celebrating the unsung heroes of the branding world. So whether you're a 'boy mom' seeking boy-proof fashion or a business owner navigating the challenges of a niche market, this episode is for you. Join us as we tailor a conversation fit for those who appreciate the beauty of the unique and the enduring.

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Life is bigger than selling products. Trevor, the CEO and Co-foudner of MTN OPS talks about his mission not only around selling product but more importantly feeding children in need. 

For every one order MTN OPS sells they feed one child in need. By the time you listen to this episode they will have provided over 6 million meals to kids in need! 

Listen as Trevor talks about the power of building a brand with purpose. People want to be apart of something bigger buying something. MTN OPS does that. This community driven brand is absolutely crushing it. 

We hope this episode inspires you the way it inspired us. 

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Strap in as we wade through the social media maelstrom, with TikTok's tidal wave of influence taking center stage. Our discussion isn't just a fly-by on latest trends; we're dissecting the crucial shifts from organic user engagement to the nuanced art of monetization strategies, all playing out in this dynamic new arena. And with a dash of international politics seasoning our talk, we're serving up hot takes on data privacy, platform trust, and whether TikTok's the ace in the hole for cultural clout or a "spy machine" sparking global debates.

It's not all about the laughs, though—get your heartstrings ready for a masterclass in emotional marketing and storytelling that truly sticks. We're pulling back the curtain on how brands are crafting tales that tug at those feelings, making their messages linger long after the screen dims. From the genius of the "good different" chart to the timeless appeal of Sinatra and Rowling, we're celebrating the mavericks and urging brands to embrace their odd socks in a world of matching pairs. So, whether you're a marketing whiz or simply love a good yarn, this episode is your front row ticket to the power of creativity.

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Imagine turning a simple patch into a multi-million-dollar venture overnight—our guest, Kim Olson the Co-founder of Jovi did precisely that. She spills the beans on how they leveraged the might of influencer marketing and built a brand that not only sells but truly connects with women's needs. It's a tale of authentic growth, from a lightbulb moment in a business coaching session to a product launch that shattered expectations. Their journey isn't just inspiring; it's a masterclass in marrying ethical business choices with explosive market success, and we unpack every juicy detail.

But what's a great product without a strategy to keep customers coming back for more? In the final stretch of our chat, we lay bare the secrets of smart marketing and customer-centric approaches. We weigh the pros and cons of rewards programs and share personal stories about navigating the intricate dance of affiliate marketing without stepping on the toes of profitability. From credit card rewards to the power of word-of-mouth, we cover the gamut of techniques that brands like Apple and Delta employ to keep their customers loyal and engaged. So buckle up and tune in—it's a wild ride full of practical insights, belly laughs, and a side of unconventional health advice you won't want to miss!

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Just when you think you've got a handle on things, Utah's weather throws you a curveball – sounds familiar? That's because it's a lot like digital marketing, always keeping us on our toes! We open with a lighthearted look at the state's meteorological mood swings and segue into the warmth of family ties, sharing a chuckle about the various endearing names we have for our grandparents. Plus, you'll hear a sweet note from Grandma Peggy, who, spoiler alert, is possibly our biggest fan.

Running a business can feel like a high-stakes game, where high expectations often crash into the harsh walls of reality. In our lively discussion, we unpack what it means to have grit in the face of these challenges, especially in the fast-paced world of digital marketing. We talk about why the 'spray and pray' approach might leave you out in the cold and stress the importance of fine-tuning your strategy for the long haul. And with insights from our journey at a performance marketing agency and a digital marketing software company, we're spilling the beans on avoiding common pitfalls and setting yourself up for success.

To cap it off, we put the spotlight on the art of predictable customer acquisition and the significance of building a brand that sticks. As Meta's performance hiccup sent ripples through the direct-to-consumer landscape, we explore the alternatives like server-side tracking and the wisdom of a well-rounded strategy. Preston Rutherford from Chubbies joins us to dish out his take on the power of a compelling brand narrative and how it can create enduring connections with your audience. So tune in, and let's get your brand story on the path to becoming one for the ages!

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As parents, we're in a tug-of-war with modern technology, trying to keep our kids safe while not stifling their digital savvy. That's why Mark and I sat down with Nate Randle, CEO of Gabb Wireless, to shed light on creating a secure digital space for our youngest tech users. Our discussion weaves through the snowy streets of Utah tales right into the fabric of child-safe telecommunications, revealing how Gabb's innovative solutions are crafting a more protected online experience for children. I even toss in my own story of breathing easier as my kids explore the digital world with Gabb's tech as their safeguard.

We've all seen kids glued to screens, but what's the real impact on their development? This episode traverses the underestimated terrain of how technology is shaping our children's social skills, creativity, and capacity for unstructured play. It's a compelling exploration likened to teaching them to swim—with the right support and structured exposure, they can navigate the digital waters safely. Nate gives us his insights on the importance of in-person interactions for kids and how even non-social media tech can affect their development.

Building a brand isn't just about luring in customers; it's about keeping them close and turning them into your most avid promoters. Nate and I chat about the delicate dance between customer acquisition costs and the golden nuggets of lifetime value, all while steering clear of discount-driven pitfalls. We also take a look at how investing in customer relationships lays the groundwork for a successful brand, fostering loyalty and creating a strong word-of-mouth network among parents who value trust and quality. Join us for this enlightening episode that's part guidebook, part roundtable, and entirely essential for marketing in the family-focused tech arena.

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Why has it been so hard for brands to create winning content in the last few years?

Trevor and Mark dive into why brands struggle to create better content that is centered around storytelling. 

They talk about brands that are doing this right and they give examples of how to succeed with story telling. 

Listen as they talk about some of the great directors and how they tell great stories and how brands can learn from their success...

This is not an episode you will want to miss!

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In this episode of Unstoppable Marketer, we dissect four critical areas—traffic, conversion rate, average order value (AOV), and lifetime value (LTV)—to reveal how you can achieve compounding growth rather than fleeting bursts of success.

Ever wondered how small pricing tweaks could significantly impact your bottom line? Learn how harnessing customer insights can optimize your pricing strategies and increase your AOV. We share compelling real-life examples, including a women’s clothing boutique that leveraged AI and post-purchase surveys to raise prices without losing sales. Additionally, discover how Fawn Design, a motherhood company, saw remarkable AOV boosts by bundling products into comprehensive offerings that customers couldn't resist.

Ready to elevate your conversion rates and manage traffic without compromising brand value? This episode highlights the importance of continuous testing in conversion rate optimization, emotional engagement through social proof, and the strategic use of dedicated landing pages. We also discuss managing traffic effectively through sustainable tactics like segmented email campaigns and high-value promotions. Join us to unlock the strategies that balance immediate revenue goals with enduring growth, ensuring your e-commerce success is both robust and sustainable.

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Imagine kicking off your shoes after a long day and settling in for a chat that feels like hanging out with old friends, but these friends come bearing the secrets to a nine-figure business success. That's the vibe of our latest episode where we sit down with Preston Rutherford, the co-founder of Chubbies and Looper Turns, who takes us on an exhilarating ride from college camaraderie to shaking up the apparel industry. With wit as sharp as their business acumen, we uncover the story behind their phenomenal growth and how they turned a bold idea into a brand that's synonymous with fun.

As we dissect the evolution of the Chubbies brand, you'll feel the pulse of retro style and how mid-thigh shorts came to signify more than just a sartorial choice—it's a culture shift. Delving into the identity that set Chubbies apart, we trade tales on the courage it takes to craft a brand persona that's not just distinct but downright defiant. Join us for an examination of how authenticity and a refusal to take life too seriously became their ultimate differentiator, and perhaps, the secret sauce to their seismic impact on the retail world.

In this meeting of the minds, we tackle the gritty realities of marketing in a pay-to-play digital landscape. From Facebook and Google to the wilds of TikTok, we navigate the treacherous waters of brand loyalty and customer connection. Wrapping up, we send you off with insights that count, strategies to stand your ground in an ever-changing market, and an invitation to continue the conversation. If you're itching for more than just another business blueprint, this episode is your ticket to an adventure in entrepreneurship that proves success and a good laugh can indeed coexist.

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 let's get up close with the entrepreneurial spirit that pulses through the veins of our guests. Karen takes us through her poignant career pivot from nursing to baby product design, inspired by the quest for the perfect swaddle, while Jeff shares his leap from the tech giant Qualtrics to a life where passion meets business acumen. They lay bare the thrills and spills of transforming a side hustle into a flourishing brand, reminding us all that with a bit of courage and a lot of love, you can indeed turn your dreams into reality. So, buckle up and join us for a heartfelt ride through the worlds of entrepreneurship, parenting, and the wild, wonderful life in between.

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Strap in as we cruise through the twists and turns of brand storytelling with Sarah's expertise steering the way. We're not just talking dried petals here; we're witnessing memories transformed into timeless art. As we explore the intricacies of floral preservation, our conversation blooms into the significance of crafting an authentic brand image, even when juggling the allure of influencer marketing. Sarah's journey is a vibrant tapestry woven from threads of leadership lessons from her family, bridal shop beginnings, and the evolution into a blossoming business leader.

We get real about the hurdles of maintaining the soul of a brand when the market is a jungle of copycats. The answer lies within becoming the best at what you do. Listen as Sarah talks about how she's turning Pressed Floral into the best in the business. 

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Are you prepared for how the 2024 presidential election is going to impact your sales in 2024? Because if you're not prepping now, you might be in a world of hurt come the last half of 2024...

Strap in as we blast past the goalpost and into the world of ad economics, where CPMs reign supreme. We'll navigate the stormy seas of election season ad spending and throw you a lifeline of strategies to keep your marketing ship afloat. For the playmakers in ecommerce, we're passing down-field tactics on how to pivot with the seasonal spikes in advertising costs and score big on customer retention.

Wrapping up, we'll drop the playbook on conversion rate optimization, revealing the hard-hitting moves behind those big campaigns. No need to do anything major and spectacular. But we are breaking down some very simple basic things that can make or break your year in with marketing. 

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Embark on an inspiring journey with Sterling Jones of JOJO's Chocolates as he weaves the tale of his mother's cancer fight and the resulting chocolate brand that's just as dedicated to health as it is to quelling America's sweet tooth. Within our heartfelt discussion, we uncover the roots of Jojo's beloved recipes like the pistachio, almonds, and cranberry chocolate bar, designed to please his mother's palate and cater to her wellbeing during chemo. Sterling's narrative illuminates not just the enduring spirit of Jojo's legacy but also serves as a beacon of motivation for aspiring entrepreneurs determined to make a difference.

Navigating the entrepreneurial seas can be tumultuous, with cash flow and growth management often serving as the stormiest waters. Sterling shares his candid experiences, from the emotional upheaval of leadership changes to the near-financial ruin that preceded a year of staggering growth. Stories of a pivotal million-dollar Costco deal to everyday business challenges paint a revealing picture of the resilience necessary to scale a business effectively. Moreover, we delve into the crucial role of targeted branding and understanding your customer, demonstrating how a nuanced approach can completely transform a business model.

We round out our discussion by addressing the broader implications of our food choices on health and lifestyle, especially as we age and our dietary preferences evolve. From youthful fast-food indulgences to a matured focus on balanced nutrition, our personal anecdotes resonate with the changing health landscape. We also pull back the curtain on the meticulous process of getting a product onto the shelves of major retailers like Costco, sharing success stories that highlight the power of mentorship, strategic planning, and engaging with the community. Tune in for a mix of personal stories, professional tips, and the undeniable influence of a well-identified target audience on branding success.

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Behind every good marketer is a better brand and product.

Tommy has built Lola Blankets around that exact statement. If you're looking or a masterclass in how to build and maintain an elevated successful brand, this is the podcast episode you CANNOT miss.

"Lola Blankets is a tribute to Amy Higham, our Tommy's mother. She lived a thoughtful life, devoted to the service of others. Through years of living with breast cancer and enduring its treatments, Amy found comfort in her soft, faux-fur blanket. This blanket also became a comfort to her entire family. Prior to Amy’s passing, she gave each of her children their own blanket, just like hers, to bring comfort and love when she could no longer be there.

Listen as we talk about the power of product perfection, designing the look and feel of a brand, working with the right influencers to maintain that feel, and driving revenue. Tommy is an absolute legend and we can't wait for you to find out why. 

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Thank you for listening 
Follow Tommy on Instagram @tomkatt

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Why do most brands struggle to create good content nowadays? We talk about three things that often times hold brands back and how to overcome those barriers.

This episode isn't just nostalgia; it's a playbook on the power of storytelling in marketing. We unravel the narrative threads that brands weave to connect with us and the delicate balance of authenticity. From the evolving landscape of social media platforms to the first gripping seconds of content that make or break viewer engagement, we're dissecting it all. We talk about creators and brands such as , Leo Olsson from Lucky Egg and the team at Midday Squares and how they share their maverick marketing tales, proving that sometimes the most bizarre challenges lead to the most compelling stories.

Buckle up for a conversation that's as enlightening as it is entertaining, marrying personal anecdotes with insightful wisdom on brand growth. We're talking about the unfinished narratives that keep us hooked, the organic content that feels like a chat with friends, and the emotional resonance of a well-told story. It's an episode that celebrates the shared human experience, from those 'oh no' moments to the triumphs, reminding us why we're all just suckers for a good yarn.

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Imagine a world where customer value extends far beyond the first click. In this fascinating episode, we unravel the mystery of the customer journey, challenging the notion that ROAS and CPA are the be-all and end-all of Facebook ad performance. Charlie walks us through the concept of profitable scaling margin' and paints a vivid picture of the lifetime value of a customer, advocating for a nuanced and integrated approach to marketing. Whether you're a media buying mogul or a small business owner, this conversation is an eye-opener about the power of long-term relationships and the synergy between channels.

Ever wondered what really makes a customer click 'buy'? We're taking a deep dive into the heart of sales and marketing attribution with Charlie, debunking the myth that a single ad or interaction can take all the credit. Learn why retargeting and predictive bidding might not be the panacea they're often touted to be and why content that resonates and serves the platforms' purposes could be your golden ticket. As we dissect the intricacies of what drives a purchase, you'll also get insider tips on how smaller brands can make a big splash in a sea of marketing giants. Join us for an episode that's less about chasing metrics and more about creating meaningful connections that last.

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Buckle up and prepare for a whirlwind journey through the realms of entrepreneurship, branding, and the mysteries of the universe on the Unstoppable Marketer podcast. We've got the scoop on Rhone's latest ventures, with co-founder and creative director, Ben Checketts, spilling the beans on their expansion into women's apparel, the power of a captivating brand story, and how personal passion intertwines with business success. 

Ever wondered what integrity looks like in the cutthroat world of private equity? We've got that covered too. Learn from our candid chat about the delicate dance of scaling a business while staying true to your vision, despite the allure of a quick exit strategy. We also dissect the anatomy of the "Rhone man," the everyday hero whose journey mirrors the aspirations of many. Discover how to craft a marketing message that resonates with the desire to achieve, and why confidence in your unique story can make or break your brand.

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Is marketing ethical? Or is it all propaganda? 

Pull up a chair and join us as we navigate the moral labyrinth of digital marketing, where the dance of truth in advertising often leads to a tango with skepticism. We dive into the psyche of social media and influencers, dissecting how marketing tactics can both forge and fracture trust. Reflecting on our boutique agency's philosophy, we share insights on how anchoring in honesty can cultivate enduring client relationships in a world teetering on disbelief.

But it's not all serious business; there's a hearty dose of laughter as we exchange locker-room tales and cold plunge conquests. We balance the scale by contemplating responsibility in an age where digital presence is ubiquitous, and marketing ethics can sometimes be as murky as winter's chilliest waters. Tune in for this blend of humor, reflection, and candid conversation, where we strip down to the bare truths of life, both in the sauna and beyond.

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We're joined by Damian Dayton, Chief Creative Officer at Creatably, who sheds light on his work with e-commerce giants like Pillow Cube and Cold Case Ice Cream, and the unique approaches they use to understand and motivate customers.

Damian offers an inside look at what makes Creatably stand out in the competitive world of creative marketing. From Pillow Cube's billion-view campaign to the broader implications of sleep positions on health, we discuss how targeted, data-driven creativity can lead to remarkable success. We also explore the challenges of producing engaging content, especially for niche markets like pest control, without resorting to fear-based tactics. Discover the concept of a "pain storm" and how identifying and addressing customer pain points can revolutionize your marketing strategy.

Join us as we navigate the ever-evolving landscape of e-commerce and media buying, unraveling tips on creating compelling video ads and the importance of maintaining an inquisitive mindset. This episode is packed with practical insights and memorable anecdotes, from crafting clear, focused messaging to collaborating effectively between creative and performance teams. Don't miss out on the valuable lessons Damian shares from his expansive career and the strategies that can elevate your marketing game to new heights.

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What if the car you drive or the shops you frequent are influenced by something far deeper than mere preference? Brace yourselves for a fascinating conversation as we expose the primal connection between individuals and their favorite brands, sports teams, and even retail giants like Walmart. 

We take on the evolution of brand identity and its impact on profitability. By dissecting real-life examples, we explain how brands tactfully employ social media strategies and customer feedback to build a robust image and increase their bottom line. We also discuss the importance of understanding contribution margin and profitability in the current market. So, if you're an entrepreneur, a marketer, or just someone who's curious about the hidden psychology behind our daily choices, this enlightening episode is for you!

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The most underrated marketing channel that most people don't talk about is friends and family...

Listen as Mark and Trevor discuss how to build a brand/product that gets other people talking about it to their friends and family. They also dive deep into what marketing channels most brands should be spending their money on. 

In a world where everyone feels like they need to be diversifying their marketing spend and channel management. The dudes feel different... There are really only a couple channels everyone should be focused on..

Tune in and see what they are!

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Let's face it if you're a brand in today's day and age chances are you're not driving as much organic traffic as you once were or as you want to be...

But why is that?

The content creation game has changed throughout the years and most brands cant seem to keep up with those changes so they rely so heavily on paid ads to keep the traffic coming in. 

Well this episode is gonna change the way you think. We've been watching Leo Olsson crush it for the different brands he's been working with for the past couple years. He's been responsible for increasing his companies social following organically up to the hundreds of thousands of followers.

In this episode we talk about two critical things for brands to understand in 2024:

1. What kind of content creation hits for brands and how to create it
2. How to hire and find the right people to come in and help you create that content

This is a must listen to episode. If we want to win in 2024, we have to find ways to drive more organic traffic to our website. Content creation is a massive vehicle to do that. Go give it a listen. 

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Launching new products can be massive wins for a brand, but on the flip side they can be super detremental to the brands identity and cashflow. 

On this week's episode listen as Mark and Trevor talk about well known brands launched new products and failed miserably vs brands who did it and succeeded very well.

We touch on the volatile landscape of changing target audiences, using comedian Matt Rife's recent controversy as a case study. We discuss the potential pitfalls of such shifts, examining the repercussions on a brand's reputation and success. In a world where pleasing everyone can be an uphill battle, it's crucial to remain authentic to your audience. Buckle up as we zoom into an episode packed with lively discussions and unique insights.

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This week's episode with Taylor Offer, the dynamic CEO of Feat Clothing was LEGIT! Listen as we explore the Black Friday season, finding balance, and his viral bagel scooping controversy. Dive into Taylor's transformative journey through Thailand, where he reshaped his perspective to build an authentic brand. Uncover the delicate balance between metrics and creativity in business, with insights on aligning objectives and fostering a team appreciative of non-ROI initiatives. Brace yourself for powerful discussions on trust, risk-taking, and detaching from results in the business world. Join us on the Unstoppable Marketer podcast for a captivating exploration of business and marketing.

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Everyone loves a good success story, and Kory's is no exception. From launching a successful Kickstarter campaign to a deal on Reddit that skyrocketed the sales, it's an entrepreneurial story for the books. But it's not just about business. Kory opens up about the emotional connection in the shoe business, the challenges of selling a product with a specific unemotional purpose, and the risks of using social media to express thoughts on mental health.

Finally, as we wrap up our conversation with Kory, we dig deep into his decision to sell his company and his future business plans. Kory shares his mental health journey and generously imparts advice for new parents. So tune in, because this episode is a potpourri of wisdom, laughter, and surprising twists you wouldn't want to miss!

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Strap in as we take a detour into the fast-paced world of business and branding. We talk about the challenges and opportunities presented by the evolving e-commerce landscape, where chasing quick-term money can kill long-term success. How and why you should focus on building a brand.  

We draw on the journey of the Star Wars franchise from a small production house to an international phenomenon, we underline the importance of creating products and experiences that resonate with audiences. Filled with insights and personal anecdotes, this episode promises to be an enlightening journey. 

We delve into the importance of open dialogue and understanding in fostering a reciprocal relationship with our children and draw fascinating parallels with customer relationships in marketing. 

Also who do you think were more die hard in their prime? Beatles Fans or Swifties? We may or may not jump into that discussion...

Join us!

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Q&A w/ Mark and Trevor.

Ever wondered how competitor research can fuel your creative strategy? Or how the e-commerce boom of the past two years has squeezed businesses? Roll up your sleeves as we explore these topics in-depth, unravel the law of averages, and share a sprinkle of personal anecdotes about our creative grandparents. Also, we answer some intriguing questions from our listeners. 

Finally, we maneuver into investing with a limited budget, the art of expanding a startup apparel brand's reach, and the significance of budgeting in Q4. As Apple gears up for its new iOS privacy update, we put our thinking hats on and discuss its potential impact on brands and their marketing strategies. Be ready for some insightful advice on creating content that connects with consumers without relying on conventional tracking tools. All this and more - for the entrepreneur in you.

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Every Q4 people start panicking on how they should handle Black Friday/ Cyber Monday... Which makes sense because for some brands BFCM can make up over 50% of its annual sales...

In this podcast episode, we discuss the importance of seasonality for businesses, particularly the significance of planning for upcoming trends and investing in marketing. We present strategies for maximizing success during the critical fourth quarter, especially on Black Friday. And we don't stop there, touch on the advantages of offering discounts and free gifts to boost sales, as well as potential pitfalls to avoid. We dive into an in-depth examination of how strategy can impact retail brands, using the example of Ron Johnson's failed customer acquisition branding at JCPenney. Don't get left behind, tune in to become part of this enlightening conversation!

On a less serious note, but still from a marketing perspective we peel back the veil on the mystique of Halloween and haunted houses. We also delve into the distinctive world of Tim Burton, debating his style and whether we're fans of his work. 

Moving from the supernatural to the natural, we turn our attention towards the wild new show 'The Golden Bachelor,' a senior citizen version of the popular show 'The Bachelor.' We tease apart the fascinating exploration of love and relationships among this older demographic. And what type of success its having and why it is happening in 2023.

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Ever catch yourself wondering how a Brazilian immigrant, armed with an American Express credit card and a passion for fashion, could revolutionize the apparel industry? Tune in as Fernanda Bohme, co-founder of a women's fast fashion chain featured in Forbes, Cosmopolitan and Fast Inc 500, weaves a story of resilience, faith, and an unplanned Playboy Bunny fanbase. This episode is a montage of candid insights, laughter and timeless wisdom, offering a front row seat to Fernanda’s journey from Brazil to the corridors of a successful fashion brand.

Our conversation takes an unexpected yet exciting turn as we venture into the mystical realm of horoscope readings. We unveil our own astrological talents and challenges, leading to an intense discussion about judgement and compassion. We also dive into Fernanda's family history and her compelling journey from a law firm to co-founding a fashion brand with her sister. The story of how Playboy Bunnies became some of their best customers is a delightful twist you don't want to miss.

As we unravel Fernanda's journey, we address the elephant in the room – the 'retail apocalypse' myth, and the real cost of doing business online. We contrast the overheads of a physical retail location with the costs of online marketing and hiring developers. Fernanda elegantly reveals the secret to her success - a mix of hard work, empathetic understanding of customers, and an ability to quickly pivot with fashion trends. We round off our discussion exploring the role of her musical background in business, and how hardships only tuned her into her true frequency. Prepare to be inspired by this unique story of a woman, who didn’t just survive the fashion world, but mastered it.

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As we look ahead to the critical Q4 period, we unpack strategies for maximizing profitability during the Black Friday and holiday shopping season. With just 90 days to prepare, we dive into client experiences and emphasize the importance of defining your own success metrics based on historical trends, projected growth, and ad spend. From understanding the impact of discounts on profitability to ensuring your promotions are visible across all channels, we provide actionable insights to help you navigate this peak sales period effectively.

For Shopify store owners, we delve into the nuances of timing and consumer behavior leading up to major sales events. Learn how to maximize sales through strategic product planning during September and October, and discover the value of early preparation for Black Friday promotions. We wrap up with essential tips on maintaining customer engagement, managing inventory, and contingency planning to avoid disruptions during peak sales periods. Tune in for a comprehensive guide to conquering the holiday sales season with confidence!

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Ever thought about the psychology behind our fascination with mascots, or the influence celebrities wield in shaping trends and consumer behavior? Prepare to have your mind blown as we, your hosts, journey into the intriguing world of mascots, marketing psychology, and gender-specific decision making. We'll explore how ancient societies used animals to symbolize their values and characteristics and how these have evolved into fun, modern-day mascots representing group identity.

Hold your breath as we delve into the trend of 'girl math' on TikTok, and its significance in the marketing world. We'll analyze the celebrity effect using Taylor Swift and her devoted fan base, the 'Swifties'. Drawing insights from Chip and Dan Heath's book, Switch, we'll spotlight the crucial role of emotions in marketing and decision-making. We'll also dissect the nuances of male and female consumer behavior, using real-life examples to illustrate how diverse selling tactics resonate differently with each gender.

Using the success stories of brands like &Collar and Kizik as examples, we'll explore the power of understanding and catering to the motivations of different customer demographics. So plug in your headphones, grab a cup of coffee, and get ready for an information-packed episode that will change the way you think about mascots, celebrities, and the psychology of consumer behavior!

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We had a fascinating conversation with Brett Curry, the CEO of OMG Commerce, a renowned marketing agency. Together, we explored the dynamic world of digital marketing and some unexpected influencer insights.

Brett enlightened us on the immense potential YouTube offers to brands of all sizes. He emphasized the platform's unique ability to engage audiences and provided valuable tips for small brands looking to make a big impact.

We delved into the effectiveness of long-form content and its role in building trust and authority within your audience, which is often overlooked in today's fast-paced digital landscape.

Brett also shared his thoughts on the evolving landscape of SEO in ecommerce and talks about if it is worth it or not...

We also dive into Brett's take on Deion Sanders, aka "Coach Prime." As an influencer, Coach Prime has not only made a significant impact in the college football world but has also provided marketers with a lesson in innovation and differentiation.

This episode is a must-listen for marketers seeking to harness the power of YouTube, explore long-form content strategies, adapt to the changing SEO landscape, and draw inspiration from unexpected influencers like Deion Sanders. Tune in for invaluable insights and fresh perspectives from Brett Curry, a distinguished expert in digital marketing.

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Join us for a delectable conversation with Nick Greer, the CEO of BUILT, a modern healthy chocolate bar company that's redefining indulgence. In this episode, Nick shares the secret ingredients to his success:

Nick's a risk-taker, and he's not afraid to admit it. Discover the power of taking calculated risks and how it's propelled BUILT to new heights.

Understanding customers is key. Learn how Nick's insights into his audience have transformed BUILT into a brand that truly connects.

Messaging matters. Nick reveals how crafting the right message has shaped BUILT'S irresistible brand identity.

From omni-channel marketing to creating unforgettable experiences, Nick spills the beans on the strategies that set BUILT apart.

And as a surprising twist, we explore the rise of Taylor Swift and what businesses can learn from her journey to success.

Tune in for a mouthwatering episode filled with insights, inspiration, and a touch of pop culture as we journey through the world of BUILT with Nick Greer.

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We had the privilege of speaking with the inspiring founder of Spencer of Zok Relief, who shared his remarkable journey from breaking out of molds to becoming an entrepreneur.

Spencer delved into the challenges he faced while transitioning into the world of entrepreneurship, highlighting the importance of breaking free from conventional paths and embracing the uncertainty that comes with it. He emphasized the need to break out of societal molds to truly pursue your passion and vision.

In a candid and deeply personal discussion, our guest also opened up about his battle with depression and anxiety as a CEO. He shared his personal journey of overcoming these mental health challenges and discussed the innovative solution he found. Now, he’s on a mission to help others struggling with similar issues, offering hope to those experiencing pain.

Throughout the conversation, we explored the theme of resilience and how to pick yourself back up when you face failure. Our guest reminded us that money isn’t everything and that you can live a fulfilling and meaningful life without it. His own experiences have taught him the value of purpose, community, and personal growth beyond financial success.

This interview is a powerful reminder that entrepreneurship is a journey filled with ups and downs, and it’s not just about financial gains but also about personal growth, well-being, and making a positive impact. Join us as we dive deep into the fascinating life and insights of the founder of Zok Relief.

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In this BANGER of an episode , we sit down with Ben Perkins, the visionary founder of &Collar, a brand that has not only survived but thrived during the pandemic. Ben shares invaluable insights into their journey, highlighting their fearless approach to marketing spend, their strategic investment in video ads, the importance of listening to customers, and their unexpected success in selling white dress shirts.

Discover how &Collar's bold marketing strategies paid off in unprecedented ways during challenging times. Ben offers real-world examples of calculated risks that resulted in tremendous rewards and growth for his brand.

If you're looking for inspiration on how to navigate the ever-changing marketing landscape, learn from your customers' feedback, and leverage innovative approaches to product offerings, then this episode is a must-listen. Tune in as we delve deep into the world of marketing, entrepreneurship, and the unexpected triumphs of &Collar.

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In this episode, we sit down with the visionary entrepreneur and Cofounder of The Spacestation, Sean Holladay. Get ready to explore the unconventional path to building a successful empire as we delve into a wide range of topics that challenge traditional notions of entrepreneurship.

Sean Holladay, one of the masterminds behind Spacestation.com, takes us on a captivating journey through his unique approach to business and success. Bucking the trend of focusing solely on one aspect, Sean shares his insights on how diversification and multi-faceted ventures have been key to his remarkable achievements.

Tune in as we uncover the power of cultivating a network in the world of business. Sean Holladay breaks down the art of forging genuine connections and how these relationships have played an integral role in his rise as a successful entrepreneur. Learn how to leverage your network not just for financial gains, but for personal growth and shared prosperity.

But that's not all – our conversation with Sean takes an intriguing turn as we discuss the untapped potential of content creation. Discover how creating valuable and engaging content can be a game-changer when it comes to scaling businesses. Sean Holladay reveals his strategies for harnessing the digital realm to expand his ventures and reach a wider audience.

In this thought-provoking episode, we also explore the profound impact of kindness in entrepreneurship. Sean Holladay passionately advocates for the principle that kindness is an entrepreneur's most potent tool. Learn how incorporating empathy and compassion into your business model can drive success while fostering a positive impact on your community and beyond.

Whether you're a seasoned entrepreneur, a budding business enthusiast, or simply seeking inspiration to navigate your own path to success, this interview with Sean Holladay is a must-listen. Join us to uncover unconventional wisdom, redefine your approach to business, and embrace the multifaceted journey to building an empire.

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What kind of content should brands be creating to attract new customers?

Mark and Trevor talk about all different types of content you see brands create to attract new customers, from: 

• UGC
• Listicles
• Value prop centered content
• Storytelling
• Testimonials
• and more

Which of these formats are working the best and at what part of the marketing funnel are best to show your future customers. 

They talk about the importance of being new to trends, but how much more important it is to create content that helps you stand out and not blend in.

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In this episode of the Unstoppable Marketer Podcast, we are joined by special guest KC Holiday, former founder of QALO, to discuss the challenges of starting and growing a successful brand.

KC shares valuable insights on identifying the best platforms for content distribution, emphasizing the importance of understanding your audience to maximize engagement.

The challenges of launching new products in a competitive market are explored, as KC discusses the need for unique value propositions to capture customer attention.

Drawing from his experience, KC highlights the distinction between starting and running a company, shedding light on the evolving role of a founder.

He challenges the notion of a definitive playbook for scaling a business, encouraging entrepreneurs to pave their own paths and embrace uncertainty.

Instead, KC advocates for understanding fundamental principles and strategies, empowering businesses to make informed decisions and foster creative problem-solving.

Tune in to the Unstoppable Marketer Podcast for invaluable entrepreneurial insights and a fresh perspective on building a sustainable business from KC Holiday, the former founder of QALO.

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Evora is a fast growing up-and-coming DTC company that is doing a lot of stuff right... But it didn't start out that way...  Evora started out just like many of our businesses. Had a good product and a good audience but was struggling to put all the pieces together.

Listen as Rigden talks about the three things that have helped him double his sales month over month. 

1) Eliminated friction from his website and from his product
2) Focused on one single thing in front of him
3) Dialed in their messaging

We hope you enjoy this episode. 

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Community is one of the biggest buzzwords in marketing... Every business owner and marketer is talking about how you must build a community in order to scale your business. Chris Hall and the Bruce Bolt team disagree with this idea... well kinda...

It's not that they disagree with the fact that community is important. They just don't believe that you have to build it... Instead of building, why not just find an existing community and make an innovative product for that community?

Listen as Trevor and Chris talk about what it takes to build a successful company, how to cultivate a community, the importance of product market fit, and how the simplest marketing tactics can drive the biggest results.

This is a listen you won't regret!

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Our conversation then takes a deep dive into the world of "zombie brands," those once high-flying companies now struggling under the weight of high customer acquisition costs. With examples spanning Outdoor Voices to Warby Parker, we examine the shifting landscape of the Direct-to-Consumer space. Amidst debates on Disneyland rides and discussions on the economic impact on e-commerce, we spotlight sectors like grocery and beauty that are defying the odds, offering a glimmer of hope in a challenging market.

As we navigate the complexities of niche marketing, we uncover the perils brands face when they stray too far from their core audience. Highlighting stories from Madewell and Athleta, we underscore the necessity of authentic, unfiltered content—a shift driven by platforms like TikTok and Snapchat. Wrapping up with insights on balancing immediate sales with long-term brand building, and even a tangent on pronghorn adaptability, we leave you with a comprehensive view on how to make your brand not just survive but thrive. Tune in, subscribe, and let's keep the conversation going!

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Let's talk about how to ACTUALLY grow your business... Understanding the in's and out's of your business is everything when it comes scaling the right way...

In this episode Mark and Trevor interview Andrew Faris, Founder of AJF Growth. Andrew walks us through the proper questions you need to ask about your business before you can answer questions like, "what is a healthy ROAs?". 

We talk about unit economics, contribution margin, product market fit, what your personal goals are, new customer acquisition and more...

If you want to truly understand what it takes to scale your business the right way. Then this episode is for you.

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Do you know who your ideal customer is? If you can't answer that question in 15 seconds or less... you probably need to work on it...

In this episode, we'll talk to Aaron Orendorff, the CMO @Recart (ex-Shopify, ex-Common Thread Collective), a marketing expert who specializes in helping DTC businesses grow. Aaron shares his insights on the importance of knowing who your ideal customer is and how to find, understand, and reach them.

When you know your ideal customer, you can create products and marketing campaigns that are specifically designed to appeal to them. This will help you reach more of your target audience and convert more leads into customers.

Here are some of the key takeaways from our conversation with Aaron:

• Your ideal customer is the foundation of your business. Everything you do, from product development to marketing, should be focused on your ideal customer.
• It's important to understand your ideal customer's needs and wants. What are they looking for in a product or service? What are their pain points?
• You can find your ideal customer by talking to them. Conduct surveys, interviews, and focus groups to get a better understanding of your target audience.
• Once you know your ideal customer, you can create products and marketing campaigns that resonate with them. This will help you reach more of your target audience and convert more leads into customers.

If you're a DTC business owner, this is a MUST listen to... This is like a 4 year college degree fit into 1 hour...

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If you have a subscription business, are thinking about starting one, or if you don't think your business can offer subscriptions this episode is for you...

Chris is a legend when it comes to the subscription world. He has worked with some of the biggest subscription brands on the planet. From Netflix to Bark Box, this guy  knows his craft. 

Listen as Mark and Trevor ask for Chris' direct play book when building a subscription business. Chris gives real live examples of what to do and what not to do when building a subscription business. This is a must-listen-to-episode. One thing Chris said that blew our minds was that every single business should have some sort of subscription element to it!

Make sure to take some notes. This podcast is wildly actionable!