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Start 2026 strong with The Unstoppable Marketer® as Trevor Crump and Mark Goldhart uncover the secret weapon for thriving in today's crowded e-commerce landscape: storytelling. Explore why the brands winning in 2026 are putting narrative front and center—whether in organic content, paid ads, or product launches. From actionable tips for launching seasonal products early, to leveraging predictive data so you can scale profits without overspending, this episode arms you with practical strategies to outsmart competitors and win your market.

Learn why seasonality matters for product drops, how regression models can help you roadmap your scale, and why standout creative is more important than ever in the age of "AI slop." Hear inspiring client success stories and get specific advice on using relatable moments and open-loop tension to connect with your audience—plus, why it's okay to experiment and fail on your path to unbeatable growth.

Connect with The Unstoppable Marketer® on Instagram, TikTok, Facebook, X, and YouTube @unstoppablemarketerpodcast, and let us know how you’re telling your brand story this year!

00:00 – The Power of Storytelling & Seasonality
03:23 – Ecom Forecast: CPM Trends and Timing Product Launches
08:19 – Data-Driven Scaling & Real Client Success
15:03 – Creative Campaigns: Open Loops, Casts & Culture
37:25 – Final Takeaways: Experiment, Stand Out & Win

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Kick off Season 5 of The Unstoppable Marketer® as Trevor Crump and Mark Goldhart break down the 2026 e-commerce landscape, including January trends, strategies for Q1 growth, and creative marketing approaches like demarketing and cohort analysis. Get actionable tips for boosting your brand with data-driven insights, smart offers, and standout campaigns that cut through the noise. Subscribe for expert takes on ad strategy, profitable customer growth, and real brand case studies to help you scale this year.

Connect with The Unstoppable Marketer on Instagram, Facebook, X, and YouTube @unstoppablemarketerpodcast, and share your thoughts on channel diversification strategies!

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Mark Goldheart and Hevor Krump dissect the aftermath of American Eagle's Sydney Sweeney ad campaign. They explore the pitfalls of chasing trends, the power of niching down in marketing, and why inclusivity isn't always the best strategy for brands. The duo delves into case studies like Lululemon and TikToker Hubs Life to illustrate the risks of expanding too broadly or changing your core audience. They argue that successful marketing often requires targeting specific demographics, even if it means excluding others.

Follow Trevor Crump on Instagram and TikTok @thetrevorcrump for more marketing insights and direct feedback.

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In this episode, Mark and Trevor interview Susan Peterson, the founder of Freshly Picked, a popular baby and toddler shoe brand. Susan shared her inspiring entrepreneurial journey, including how she got scrappy in the early days of her business. She opened up about the challenges she faced and the creative strategies she used to overcome them, from sewing her first product in her living room to building a community of brand ambassadors. Tune in to hear Susan's valuable insights on scrappiness, resilience, and building a successful business from the ground up.

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In this episode, we explore the importance of creating quality products for customer retention with a special guest, Mike Clark, the CEO of Mano and Machine, a leading product design agency. Mike shares his insights on how creating quality products goes beyond just the first sale, and how it can make a huge difference in keeping customers loyal to a brand. He highlights the role of design and development in creating products that stand out in the market and exceed customer expectations.

We also delve into the impact of customer feedback on product development, as Mike emphasizes the importance of listening to customer needs and preferences to improve the overall product experience. He emphasizes that investing in product quality pays off in the long run, as it creates a positive brand reputation and builds customer trust.

Throughout the episode, we explore real-world examples of companies that have successfully created quality products, and the positive impact it has had on their customer retention rates. Listeners will come away with a deeper understanding of why creating quality products is essential for building customer loyalty and growing a successful business.

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We brought it back to the basics with this podcast... and it was epic. In 2023, there are more tools, solutions, agencies, and hacks than there ever has been... But none of that really matters until you've got the basics dialed. 

Listen as Mark and Trevor interview Brian Nielson, the VP of Marketing for Chirp. Brian shares with us how having a clear focus on the basics is what has helped Chirp grow to a 8-figure business in just a short amount of time. This episode was meant for every business owner and marketer out there. 

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Who said you can't win in an overly saturated market? This week on the Unstoppable Marketer Podcast Trevor interviews Jake Karls, the Co-founder of a brand called Mid-day Squares. They talk about taking on the biggest candy bar giants in the world that have been in business for over 100 years! How is that possible might you ask? Through the power of storytelling... 

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Building a successful brand is almost impossible nowadays. Between rising acquisition costs, a looming recession, & people feeling like they need to post 3-4 times a day, there is a lot rooting against brand owners...

But when you listen to Jordynn talk about how she's built her business she lay's out a pretty easy blueprint on how you can successfully build a brand in the DTC space. The key is three fold: solve a problem, find the gap, and then hit the trends. Make sure to listen in on how she accomplished all three of those. 

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There is no doubt that being an entrepreneur is hard... I've never done something where one day I feel like the king of the world and then the next you can feel like the biggest loser... Listen as Mark and I interview Shane Hickenlooper & Dan Page, Founders of Scroll, a digital marketing agency. As we talk about the importance of finding the right business partners (and how to do it), successfully building processes within your business to help it scale, and how hiring the right people will take your business from good to great.  

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When the pandemic forced Jess' husband to take a break from playing professional basketball, she decided it was her time to step up with an idea that was going to revolutionize women's health and wellness. Listen and learn as Mark and Trevor Interview Jess, the Founder of Mixhers, talk about how she launched a product during the pandemic and turned it into an 8 figure business with one of the strongest communities in the DTC space.

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How do you go from using a rubber band from a piece of broccoli as your wallet to turning that idea into a multi-million dollar business!? Listen as McKenzie and Colby Bauer (married!) talk about what it took for them to build a product that solved a problem not very many people knew they had. 

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Influencer marketing seems to be one of the most controversial topics in all of marketing. There are people who swear on their grandma's grave that it doesnt work...
Then on the flip side, there are people out there that say it's built their entire business... 

So which is it? There is no doubt it works... The question is how does it work? And how can I make it work for my brand? Listen as Mark and Trevor interview Cody, CEO, of Kynship, an influencer marketing agency, break down what it takes to win with influencer marketing in 2023.

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This is a community building MASTERCLASS. Listen as Rachel from RAGS shares how she started sowing kids clothes out of old t-shirts, to building a multi-million dollar brand, and landing a deal on Shark Tank. All through the power of building a community. You cannot miss this episode!

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In this episode of the Unstoppable Marketer podcast, hosts discuss the controversial American Eagle campaign featuring Sydney Sweeney and its impact on brand visibility. They analyze the marketing strategy, drawing parallels to historical advertising tactics and exploring the potential shift in advertising trends. The hosts also delve into the broader implications for businesses seeking to capture attention in saturated markets.

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If you're a business owner or entrepreneur you HAVE to listen to this episode.. TBH, there wasn't a good enough title for this one. We talk about what it takes to be a content creator in today's age. How to find purpose outside of being an entrepreneur... How Levi Lindsay (CMO @ Shyft Global and our special guest) almost took his own life in the name of "failure". Anyone and everyone in this game needs to hear this message it could save your life. 

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Success doesn't always come easy... Ryan and Mitch, founders of the 9-Figure clean skincare brand DIME Beauty know this better than anyone... They created 16 businesses together before they had their first success. See how perseverance and good ideas combined can be a lethal weapon. 

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What happens when you mix advertising with the desire to solve world hunger? Listen as Mark and Trevor talk to the CEO, Josh Cliffords, of Free Water. Josh is on a mission to end the global water crisis and eventually world hunger by giving out FREE water... How is that possible? One simple word... Advertising.

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It seems like every year marketing seems to get more and more challenging... Listen as Mark and Trevor talk about different marketing strategies that are new/upcoming and some that stand the test of time. 

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The future of DTC is unknown. Competition is at an all time high. Yet people aren't buying as much... With a potential recession in the future, brands need to find a way to stand out more than ever. Learn as special guest Steve Mellor (@thestevenmellor) talks about how to build up a personal brand. 

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Don't get caught with your pants down this November for Black Friday. It's no secret that a lot of DTC brands are down this year... Seeing as Novembers tend to make up over 30% of a DTC brand's revenue its crucial to make a splash during shopping season. Listen as Mark and Trevor do a 5 round draft pick on the best tactics for Black Friday shopping. 

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Good content is nothing if you cannot stop people from what they're doing. Listen as we interview Jacques Spitzer, CEO of Raindrop Agency, a creative studio who's main objective is to stop people and hold their attention. 

I kid you not, the gems in here are worth thousands of dollars to you as a marketer. Master the concept of stopping people in your tracks and you will be an unstoppable marketer. 

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Do you have any idea how much it would cost to get 900K website visits using paid ads?! Listen as Ben, CEO and Founder of Seeq Supply talks about how he's sold thousands of bottles of protein using TikTok alone...

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A masterclass in how Suckerz is succeeding with a great idea, an amazing product, and epic STORYTELLING. Listen as Mark and Trevor interview Kasey Stewart, CEO and Co-founder of Suckerz.com. 

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I'm still so hyped on how Will Nitze launched IQBAR! Listen how he lays down how he executed one of the most epic Guerrilla Marketing ideas I've heard to date to launch his "brain food" brand IQBAR.

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In this episode of the Unstoppable Marketer Podcast, hosts Trevor Crump and Mark Goldheart discuss the importance of levity and entertainment in advertising. They explore how brands can stand out by incorporating humor and vibrant colors in their marketing strategies, drawing parallels to recent trends in movies and social media content. They emphasize the value of bringing joy to consumers' lives through advertising, rather than adding more weight or seriousness.

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You can't win without starting and failing... Listen as Mark and Trevor interview Craig Hammond CEO and Founder of the innovative potty training pajama, Peejamas. 

From getting laid off, working nights and weekends, to creating a patent, and finding amazing success. 

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There is not doubt that TikTok is where the attention is at. Like it or not, this is where your customers are. Remember how great IG was for business back in 2017? Well that is where TikTok is at right now. Listen as guest JT Barnett CEO and Founder of Strategy X talk about how brands just like you can win on TikTok . 

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You've heard this argument over and over again... So what is the answer? Listen as Trevor and Mark talk about their careers and how they break down the answer to this question with one word...

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Go to where the attention is... Right now TikTok has over 3 BILLION downloads.... So where should marketers be? Listen as Mark and Trevor interview TikTok influencers Rory and Anna Mellor aka @mellorlite. They talk about how they got started, the highs the lows, how to find a niche, and how brands should work with influencers. This is a podcast you don't want to miss. 

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It's no secret that brands are losing organic reach every single day... With the privacy updates that happened in May of 2021, it's getting harder and harder to get the paid reach for the same price. So what should brands be doing?

Listen as Mark and Trevor talk about the brands that are getting the organic and paid reach and what they're doing to get it. You do not want to miss this episode...

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It seems like getting new customers gets harder and harder every year... And it gets more expensive every year. So what are some of the best brands doing to lower their acquisition costs? Listen as Mark and Trevor talk about what it is going to take to get new customers in 2022. 

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In the digital age marketing is always changing. What works today wont always work tomorrow. However, there is one constant in marketing that never changes... the art of storytelling.  Listen as Trevor and Mark talk with expert storyteller and designer Sun Yi talk about what it takes to get good at telling stories. 

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One of the biggest questions as an entrepreneur is how to make time for your business while making time for relationships? Listen as Mark and Trevor talk about their experience as with being husbands, dads, and multi-business owners. 

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How we consume content changes constantly, which means as business owners and marketers, we may have to adapt how we create content . Listen as Mark and Trevor have special guest Sam Hobson Fairman, Founder of Sauce Media Group talk about how to create great content in 2022.

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“This could be one of the most important message we ever talk about”. Advertising costs are rising every single day. Competition is skyrocketing. Getting your customers to return again could be a matter of life or death (ok, maybe not that dramatic). Listen how Mark and Trevor breakdown why this is so important and how to scale them.

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Trevor Crump and Mark Goldheart dissect Dr. Squatch's $1.5 billion acquisition by Unilever, exploring how the brand mastered viral marketing through controversial comedy, strategic sponsorships, and top-of-funnel content. They reveal insights on navigating today's challenging e-commerce landscape, emphasizing the importance of standing out and taking a full-funnel approach. The hosts also discuss the shift in Meta's effectiveness and the need for brands to think beyond immediate ROI.

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Every business has problems. The questions is how quickly can you identify them and can you accept accountability? Listen as Trevor and Mark talk about recent problems in their business and how they take ownership and move forward.  

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Have you built a brand or a label? Forget what you thought you knew about branding and listen as special guest and branding expert Talie Miller takes us to school.

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You know the old adage, "It takes money to make money"? Well that isn't always true... When you're creative you can find a lot of ways to scale your business. Listen as Trevor & Mark talk about 4 simple ways any business can increase sales for next to nothing. 

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Do you build a marketing team internally? Hire a freelancer? Or maybe put an agency on retainer? Everyone has a marketing agency horror story (we have...), but listen to why Trevor & Mark think agencies are making a come back this year.

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From buying a small business at age 16 to scaling a multi-million dollar business at age 24. Listen as special guest Ethan from Thirst talks about documenting his entrepreneurial journey, building a loyal community, and talking about what it takes to become an operational entrepreneur. Go follow Ethan on IG @ethanfromthirst

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Have you heard of the Rule of 7? Well, sometimes the hardest part of a marketer's job is getting in front of the customer at the right time with the right message. Listen as Trevor & Mark talk about meeting the customer where they're at, and why it is critical for business to understand.

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What makes a good marketer? In the digital age it's easier that ever to claim you're a marketer. But are you a good one? Do you know what you're doing? Listen as Trevor and Mark dive into the different lessons they've learned over the years and the skills they've acquired to help them become Unstoppable Marketers. 

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Personal branding is the future. Listen as Mark and Trevor talk to Brody Van Brocklin husband to Cara Loren (1.4M Followers on IG), talk about how they took a personal brand and are turning it into a business empire. 

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Discounts could be killing your brand... whether you're using them too much, or not enough. 

Using discounts has been quite the topic of debate in the direct to consumer world. Listen as Trevor and Mark give their opinions on how discounts can scale and hurt your brand. You're not going to want to miss this one.

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There are always booms and busts in business. Especially during a big promotion (booms) and after a promotion (busts). The question is, do you always to go through a bust after you see a boom? Listen as Trevor & Mark talk about how you can shorten the bust time and potentially eliminate it entirely. 

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In this episode of the Unstoppable Marketer podcast, hosts Trevor Crump and Mark Goldheart interview Noah and Kelsey Cook, co-founders of Learning with Kelsey, a subscription box service for educational activities. The Cooks share their journey from Kelsey's initial preschool packets to a thriving business, discussing the challenges of entrepreneurship, balancing family life, and the importance of curiosity in business growth. Learn valuable insights on building a successful business while maintaining a healthy work-life balance as a couple.

You can find Kelsey on social media @learningwithkelsey
Or you can visit her website at https://learningwithkelsey.com/ 

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Resurrecting a brand from the dead, building a community, scaling with performance marketing, and developing a massive collaboration strategy… This is an interview you’re not going to want to miss. Come listen as Matt Lemman, the CEO of Jones Sports Co take us to school on how to build a business.

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Listen to how Trevor and Mark introduce an influencer marketing strategy called intent based influencer marketing. A strategy that consistently gave them 5-10x return on investment. Give it a try, all the cool kids are doing it...

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With the end of the year around the corner. Here are 8 trending tips that are helping us and our clients grow their businesses.