The Unscripted SEO Interview Podcast – Détails, épisodes et analyse

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The Unscripted SEO Interview Podcast

Jeremy Rivera

Business & Entrepreneuriat

Éducation

Fréquence : 1 épisode/2j. Total Éps: 305

Hosted by Jeremy Rivera: A 17 year career expert in the SEO industry. Get insights, action items and anecdotes from experts like Lilyray, Kevin Indig, Rand Fishkin, Matt Mellinger and more in the SEO industry, who are not only well-respected, but have really interesting stories to share. 100% unscripted, 100% unrehearsed, 100% unedited, and 100% real. Guaranteed to provide those golden nugget lightbulb moments.

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Données mises à jour le 04/07/2026

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🇬🇧 Grande Bretagne - Marketing
22/09/2024
#96

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https://www.unscriptedseo.com/podcast
25 partages
https://www.markapreston.com/
24 partages
https://www.markapreston.com
4 partages

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Score global : 27%

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Lessons From Higher Education SEO With Ray Martinez

jeudi 29 août 2024 • Durée 39:51

In this episode of the Unscripted SEO Podcast, Jeremy Rivera interviews Ray Martinez, VP of SEO at Archer Education. We discuss the importance of technical SEO, the impact of web migrations on organic traffic, and the vulnerabilities of .edu domains. We also emphasize the value of cross-channel collaboration and the need to create content that adds value and addresses customer objections. Ray advises SEO professionals to stay curious and keep learning about technology and the evolving landscape of search.

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Special Edition: Featured Snippet Optimization SOP

mercredi 7 août 2024 • Durée 04:56

In today's special shortform format, Jeremy Rivera walks through the process of targetting featured snippets as an SEO SOP.

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SEO Deep Dive Into GSC & SEO Ethics With Matt Mellinger

mercredi 31 juillet 2024 • Durée 50:47

Matt Mellinger, co-founder of SEOgets and Local SEO Partners, discusses his experience as both an agency owner and a software developer. He emphasizes the importance of synergy between the two roles and the value of community in the SEO industry.

Matt explains the concept and features of SEO Gets, a search console super tool that helps SEOs discover trends, issues, and opportunities. He also highlights the limitations of Google Search Console data and the need for a holistic approach to SEO that considers both technical and design aspects.

In this conversation, Matt and Jeremy discuss the challenges of finding legitimate SEO consultants and agencies. They highlight the importance of setting proper expectations, effective communication, and creating standard operating procedures (SEO SOPs) for client onboarding. Matt emphasizes the need to focus on solving the client's pain points, such as increasing revenue and generating more inbound leads.

They also touch on the benefits of niching down into specific industries and understanding the client's business model. Matt shares his top three action items for onboarding new local SEO clients: setting expectations, communication, and implementing SOPs.

Takeaways

The interplay between being an agency owner and a software developer can be beneficial, as it allows for the integration of tools and services.
The SEO community is highly connected and loves sharing knowledge and tools.
SEOgets is a search console super tool that helps SEOs discover trends, issues, and opportunities.
Google Search Console data has limitations, such as anonymized queries and inconsistencies in export data.
A holistic approach to SEO, considering both technical and design aspects, is crucial for success. Set proper expectations with clients to avoid misunderstandings and ensure a successful working relationship.
Effective communication is key in client management and building trust.
Creating standard operating procedures (SOPs) helps ensure consistency and prevents important tasks from being overlooked.
Focus on solving the client's pain points, such as increasing revenue and generating more inbound leads.
Niching down into specific industries allows for better understanding of client needs and more effective marketing strategies.
Understanding the client's business model and metrics, such as lifetime value of customers, is crucial for providing valuable SEO services.

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Cannabis SEO With Brady Madden

mercredi 24 juillet 2024 • Durée 31:42

Brady Madden, an SEO professional specializing in the cannabis industry, discusses his journey into the space and the unique challenges of doing SEO in the cannabis niche. He highlights the importance of education and content creation in the industry, as well as the impact of Google updates like the Medic update.

Brady also shares insights on keyword research and strategy for cannabis businesses, emphasizing the need to focus on revenue-driving terms and conversion rate optimization. He advises involving an SEO from the beginning of website launches and stresses the importance of understanding the client's business goals and measuring success accordingly.

Takeaways

Education and content creation are crucial in the cannabis industry, as there is a lack of information and misconceptions about cannabis products.
Google updates like the Medic update have impacted the cannabis industry, leading to a shift towards more medical-based content and a focus on revenue-driving terms.
Keyword research in the cannabis industry can be challenging due to restrictions on advertising certain terms, but conversations with clients and understanding their business goals can help fill in the gaps.
When working with cannabis businesses, it is important to focus on conversion rate optimization and make it easy for customers to find and purchase products.
Involving an SEO from the beginning of website launches is essential to ensure proper URL redirects, meta data, and schema implementation.
Understanding the client's business goals and measuring success accordingly is key to a successful SEO campaign in the cannabis industry.

Chapters:
00:00
Introduction and Background
02:39
The Importance of Education and Content Creation
09:22
The Impact of Google Updates
16:42
Keyword Research and Revenue-Driving Terms
22:45
Conversion Rate Optimization and Focusing on Business Goals
30:18
Measuring Success and Understanding Client's Business

Special Edition: SEO Q&A With Jeremy Rivera

lundi 22 juillet 2024 • Durée 10:07

Experimenting with a new epsiode format, as the new host, I'm fielding questions about SEO from the audience, from Twitter/Reddit/Facebook. Send in your questions to have them answered in future episodes!

Who is the new host Jeremy Rivera?

It was a whirlwind transfering hosting from Mark A. Preston who did a great job before, I haven't introduced myself to the audience yet! I'm a 17 year veteran in SEO who has done in-house SEO for Raven Tools and Tapclicks. I've also been with tons of different agencies like Hive Digital, Copypress, Elite Strategies & Evergreen Services. I also worked with clients as a freelance SEO consultant in asphalt maintenance, office furniture and dozens of other niches!

Does updating your blog post's publishing date have any measurable impact on your post's organic performance?

Query deserves freshness, and Rebekah Edwards and I both have experimented and seen positive outcomes from updating publish dates on content.

Has anyone in SEO had their client arrange and "sponsor" a local river/park/parking lot/roadside trash cleanup as a local link building vehicle?

Yes, I have for a paddleboard tour company in Nashville. We actually got a local news crew to show up, and got social and other links from the low cost event.

Is a rel=canonical equivalent in transfering authority as a 301 redirect in y’alls experience?

There's mixed feedback from SEO experts, who mostly agree that 301 is stronger, because it literally "cancels out" the original page, but others suggest adding a canonical FIRST, and then adding a 301 next

If a company has TWO locations, should the Google profile for both locations go to specifically created location pages, or should one location be pointed to the HOMEPAGE url specifically, always?

The general feedback from other SEOs who specialize in local SEO is that you should nearly always have multiple different location pages, specific to that community. The only caveat was when one location had a ton of reviews already.

Owned Asset Optimization With Jonas Sickler

jeudi 18 juillet 2024 • Durée 33:45

Curious about how a children's book illustrator transitions into a powerhouse in SEO? Jonas Sickler joins us to share his incredible journey in this unscripted interview and we learn about the creative pathways that led him to become an SEO expert at Terakeet.

You'll hear all about how he leveraged his artistic skills to understand the digital landscape and how the SEO game has evolved from keyword stuffing to creating valuable content assets that truly resonate with audiences. Jonas also introduces us to the intriguing concept of owned asset optimization, a strategy that can significantly elevate your brand's visibility across multiple channels.

Ever wondered how branded clicks can actually gauge your market authority? Jonas and I break down the dynamics between branded and non-branded search behaviors and why brand searches might just be the ultimate indicators of relevance. We also venture into the often-overlooked realm of broader business metrics, stressing the importance of looking beyond just rankings and traffic. Learn why metrics like revenue and conversions should be your new best friends in the world of SEO, and get tips on how to measure these outcomes effectively.

Forecasting SEO growth can be a tough nut to crack, but Jonas offers some invaluable insights into building accurate models. We discuss the importance of historical data, algorithm changes, and the balance between instant PPC results and long-term SEO benefits.

Our conversation highlights the necessity of collaboration and clear target-setting, especially when it comes to setting up PPC campaigns with efficient cost-per-acquisition targets. Whether you're a seasoned marketer or just getting started, this episode is packed with actionable insights to help you align your marketing strategies with your broader business goals.

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Transitioning From Fulltime SEO To Semi-Retirement With Mark A. Preston

mardi 9 juillet 2024 • Durée 32:51

In this episode, the Unscripted SEO Podcast changes hands, and the new host, Jeremy Rivera, interviews Mark A. Preston. It's a fun conversation that dives into Mark's new semi-retirement, alternate ways for SEOs to consider their career and to look for revenue sharing or becoming part owners in businesses instead of looking for hourly income.

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The Brutal Reality of Generating 6-Figures as an SEO Freelancer with Ryan Darani

mercredi 5 juin 2024 • Durée 50:45

Welcome to another episode of the 'Unscripted SEO Podcast' with your host, Mark A Preston, SEO Advisor and Speaker. In this insightful episode, we are thrilled to have Ryan Darani, the Search Strategy Director at Rise at Seven, as our guest. Ryan shares his extensive experience and invaluable insights from his journey of growing a highly successful SEO freelance consultancy business, having generated over $10,000,000 in revenue for his clients in the past five years.

Throughout this episode, Ryan delves into the importance of being adaptable in the constantly evolving SEO industry, the challenges of getting SEO suggestions implemented within large brands due to red tape and hierarchy, and the critical role of having and growing your own sites as an SEO professional. He also discusses his reasons for transitioning from running a successful freelance consultancy to joining Rise at Seven, and highlights the differences between working with unknown brands versus very successful brands.

Listeners will gain valuable insights into the realities of leaving a job to go freelance, the pitfalls of providing white-label services to agencies, and essential advice for SEO freelancers to achieve long-term success. Ryan emphasises the importance of investing in oneself and avoiding shortcuts, the potential for underdog brands to quickly gain market share with the right guidance, and the need for balancing work and life to achieve personal fulfilment. Tune in for a wealth of knowledge and practical advice from one of the industry's top SEO experts.

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Mastering the ROI Mindset to Boost SEO Agency Profits with Liam Quirk

mardi 4 juin 2024 • Durée 54:59

Welcome to the 'Unscripted SEO Podcast', hosted by Mark A Preston. In this engaging episode, Mark sits down with SEO expert Liam Quirk to explore the dynamic and ever-evolving landscape of SEO agencies. Liam shares his journey from a freelancer to owning a successful SEO agency, highlighting the key differences between managing small and large budget campaigns. Their discussion provides a wealth of insights into the critical importance of delivering a solid ROI and the role of transparency in maintaining strong client relationships.

As they delve deeper, Liam and Mark discuss the emerging trend of specialisation within the SEO industry. Liam observes that larger businesses with substantial budgets are increasingly seeking specialised agencies to handle specific aspects of SEO, such as technical SEO, content writing, and digital PR. This shift necessitates more collaboration among different teams and highlights the value of a holistic approach to SEO that integrates various marketing strategies. Their conversation provides a comprehensive overview of how SEO is evolving and what this means for agencies and clients alike.

Looking ahead, Liam and Mark speculate on the future of SEO, considering the potential impact of new search engines and AI tools. They emphasise the need for SEOs to adapt to these changes and understand what works best for different businesses across various platforms. This episode is packed with expert insights and practical advice, making it a must-listen for anyone looking to stay ahead in the competitive world of SEO. Join us for an unscripted, in-depth conversation that sheds light on the future of SEO and the strategies that will drive success.

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Taking the US Legal SEO Marketing Sector by Storm with Doug Bradley

vendredi 10 mai 2024 • Durée 55:30

Join us for an enlightening episode of the 'Unscripted SEO Podcast' where host Mark A. Preston welcomes Doug Bradley, the owner of Everest Legal Marketing, to delve into the nuances of SEO marketing within the US legal sector. In this episode, Doug shares his extensive expertise and personal experiences, providing invaluable insights for SEO professionals, legal practitioners, and anyone interested in the convergence of law and digital marketing.

Throughout the discussion, Doug explores a variety of critical topics including the benefits of local versus national law firm SEO strategies, the intricacies of creating compliant and effective legal content, and the significance of building strong client relationships. Listeners will gain a deeper understanding of advanced SEO techniques, the importance of community engagement, and the ethical considerations that are vital in the legal marketing landscape.

This episode is a must-listen for anyone looking to enhance their understanding of SEO in the legal field or considering entering this niche market. Doug’s advice highlights the importance of ethical practices and thorough knowledge of legal standards, promising to equip listeners with the tools needed to succeed in this specialised area of digital marketing. Tune in to discover how to effectively and ethically navigate the complex world of legal SEO marketing.

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The Unscripted SEO Interview Podcast – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Other45

LinkedIn1

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

Other45

LinkedIn1