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CRO veteran Dylan Ander (Founder, heatmap.com) joins Jordan to spill the never-before-shared story of how he landed heatmap.com by acquiring an entire C-Corp—and why the name matters for brand authority, SEO, and inbound. 

We break down why GA4 falls short for eCommerce, how definitions (sessions, idle windows, engagement) skew your numbers vs Shopify, and what to use when you need buyer-truth, not vanity metrics.

Dylan unveils element-level revenue analytics—Revenue per Click (RPC) and Revenue per Session (RPS)—plus the coming Revenue per View (RPV), so you can prioritize changes that actually increase cash, not just clicks. We dig into pixel-level behavior tracking (no cookies, no PII), AI insights that call out underperforming elements (e.g., a specific FAQ item), and how to catch bugs and bot traffic before they burn revenue.

We also get tactical on replacing Google Optimize, the realities of SaaS pricing (and why “McDonald’s pricing” works), and the rise of social search (TikTok as a top search engine) shaping product discovery more than LLM/Chat. If you own a P&L for a DTC brand—or you’re the CRO/performance lead—this episode will make you money.

What you’ll learn

→ How Dylan cold-outreaches to acquire companies & premium domains (the “urgent, must speak to founder” play)

→ Why GA4 under-/over-reports vs Shopify—and how definitions (idle windows, engagement) distort truth

→ The RPC/RPS (and coming RPV) metrics that finally connect elements → revenue

→ Pixel-level behavior tracking (no cookies/PII) + AI insights that tell you exactly what to change

→ Social search optimization (TikTok search often beats LLM/Chat for product discovery)

→ Replacing Google Optimize and building reliable A/B workflows in 2025

→ The real cost drivers behind SaaS pricing—and how to price without burning trust

→ Bot/junk filtering and defining a “session” that reflects buyers, not noise

Who this is for

→ DTC/eCommerce founders & growth leaders

→ CROs, performance marketers, and Shopify teams

→ SaaS operators curious about pricing, PLG, and analytics positioning

Timestamp:

00:00 Intro & why this convo matters for DTC

02:00 The C-Corp acquisition story behind heatmap.com

06:30 Exact-match domains, SEO, and the inbound engine

09:20 GA4 vs Shopify: definitions that change your numbers

16:30 RIP Google Optimize: reliable A/B testing in 2025

18:50 Element-level revenue: RPC, RPS (and RPV coming)

22:30 Pixel-level tracking & AI insights (no cookies/PII)

26:15 Catching bugs + filtering bots/junk traffic

28:40 Social search: TikTok as a top product discovery engine

31:20 SaaS pricing & the “McDonald’s” strategy

36:40 Who should use revenue-based heatmaps (and why)

44:30 Contrarian analytics takes you need to hear

55:10 Personal: life, music, and loving the game

Guest

Dylan Ander — Founder, heatmap.com (revenue-based heatmaps, funnels, analytics for ecom). Mentions his upcoming book, Billion Dollar Websites.

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Tired of slow, quiet TikTok Shop launches that fizzle out before they even begin?

You're not alone.

So many brands enter TikTok Shop thinking they can “test the waters”—only to be met with low visibility, lukewarm sales, and no real momentum.

But what if you could flip the script?

In this video I’m pulling back the curtain on the exact 4-step TikTok Shop launch strategy we’ve used to help brands explode on day one.

One of our clients generated $250,000 in GMV within 24 hours—and we didn’t spend a dollar on paid ads for that launch.

Yes, it’s real. And yes, I’ll show you exactly how it works.

Here’s what you’ll learn:

How to seed 200 high-performing creators—fast

We show you how to build your dream launch roster by identifying the micro and mid-tier creators who actually move product—not just followers.

The power of a 48-hour Creator Blitz

Discover why coordinating your entire creator network to post in a synchronized window is the secret to triggering TikTok’s algorithm for massive organic reach.

Why WhatsApp + gamification = creator FOMO

We break down the psychology of creator momentum. Get our real-world tactics for building hype, incentivizing performance, and creating a wave of content that drives instant velocity.

How to stack spark ads for exponential growth

Learn how to spark the right content at the right moment—and how to layer paid ads on top of your blitz to keep the momentum rolling well beyond launch weekend.

This is the exact system we use inside:

TikTok Shop OS Plus – Our done-with-you program that gives your team the tools, strategy, and support to execute like pros.

Full-Service Brand Launches – For brands ready to hand it off and let us execute every step.

Either way, we bring the strategy and the team.

Whether you’re launching your first product or scaling your 10th...

TikTok Shop is the single biggest opportunity for product brands right now—and this video will help you skip the guesswork and go straight to what works.

Watch the video and take notes.

Then book a call if you’re ready to apply this strategy with us.

Links & Next Steps

🌐 Apply to work with us: https://socialcommerceclub.com

💬 Join our creator community + get exclusive training: Link in description

📺 Subscribe for weekly TikTok Shop growth strategies

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In this deep-dive conversation, Jordan West welcomes Curtis Matsko, founder and CEO of Portland Leather Goods, to unpack exactly what it takes to build—and lead—a billion-dollar brand in 2025. 

From humble beginnings in a single-stall garage to scaling a global operation with hundreds of thousands of square feet of manufacturing, Curtis shares the raw decisions, leadership principles, and mindset shifts that have fueled exponential growth.

Timestamps:

• 00:07 – Intro: “How do you build a billion-dollar brand in 2025?”
• 01:44 – The march from $1 M to $100 M, and why most entrepreneurs stumble before this line in the sand.
• 03:30 – Curtis’s top five hair-trigger decisions—what happened when playing it safe would have killed the business.
• 10:30 – The moment Jordan realized he needed to “level up” personally and professionally.
• 17:11 – Why today’s market turmoil is a gift in disguise for anti-fragile leaders.
• 19:23 – Firing as an act of service: how letting people go can be the best thing you do for them—and your company.
• 25:44 – Crafting authentic LinkedIn posts: a peek inside Curtis’s morning ritual.
• 41:04 – Curtis’s path to sobriety and why it shaped every business choice he’s made since.

What You’ll Learn

• The Exponential Playbook
  How Curtis and his team consistently doubled revenue year-over-year—from $1 M to $2 M, then to $4 M, $8 M, and beyond—and why hitting that first $100 M profitable milestone is the real launchpad for a true empire.
• Thinking Two Stages Ahead
  Why surrounding yourself with leaders two levels above you is non-negotiable, and how “the law of the lid” caps your team’s potential to your own.
• Decision-Making Under Pressure
  Five pivotal “50/50” calls Curtis made that could have broken the company—yet, with the right game-plan, became its greatest catalysts.
• Anti-Fragility & Opportunity in Adversity
  Turning a brutal $3 M liability hit and industry-wide headwinds into your greatest competitive advantage.
• Building & Pruning A-Player Teams
  The ruthless kindness of firing someone “for their own good,” and why investing years to find the right leaders pays exponential dividends.
• Sobriety as a Leadership Superpower
  How mastering addiction taught Curtis the art of clear, decisive action—and why life’s toughest battles prepare you for business’s biggest wins.
• Personal Branding for Scale
  Real-world LinkedIn tactics that don’t just generate followers, but open doors to boardrooms, partnerships, and talent pipelines you never dreamed possible.

Guest info:
Linkedin: linkedin.com/in/curtis-matsko

Twitter: twitter.com/CurtisMatsko 

Website: https://www.portlandleathergoods.com/

If you’re ready to break through your own ceiling—whether you’re at $1M, $100M, or beyond—this episode will give you the blueprint to think bigger, move faster, and lead harder than ever before.

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Explains the importance of using CAPI connectors, and provides recommendations for improving data accuracy and tracking for better campaign optimization. Also offers practical solutions and resources for the audience to address these challenges effectively.

In this episode, Jordan West gets into the prevalent Facebook ad problems of 2024, kicking off a comprehensive 3-part series. He addresses the critical issue of data loss and provides insights into how to tackle this challenge effectively with a wealth of experience working with clients at Upgrowth Commerce.

Listen and learn in this episode!

Key takeaways from this episode:

• Addressed the importance of data loss in Facebook ad campaigns and how it impacts account performance. Emphasized the need for accurate data transmission to Meta's API for effective tracking.
• Recommended utilizing CAPI connectors to mitigate data loss due to browser restrictions post iOS 14.5. Highlighted benefits like improved data accuracy, privacy compliance, reduced data loss, better conversion tracking, and enhanced campaign optimization.
• Shared a story showcasing the significance of implementing custom conversions for different offers and products to improve optimization and ROI tracking based on specific business metrics and objectives.
• Highlighted its Facebook-focused nature, pricing, AB testing capabilities, and the importance of continuity in tracking.
• Provided a resource document with in-depth details on data loss solutions across a 3-part series. Direct listeners to upgrowthcommerce.com/adproblems to download the detailed document for further insights.

Recommended Tools/App:

Popsixle: https://popsixle.com/ 

Elevar: https://www.getelevar.com/ 

UpStackified: https://www.upstackified.com/ 

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

Send us a text

Learn how poor deliverability can drain your revenue and discover the strategies to set it right. From the impact of domain reputation to the need for warm-up periods, we covered it all. Plus, don't miss out on the essential insights for switching email service providers and dealing with spam rates. 

In this episode, Jordan West and Nikita Vakhrushev, CEO of Aspekt discuss the intricacies and strategies essential for e-commerce brands to navigate the ever-evolving landscape of email marketing. From the impact of domain reputation to navigating through service provider transitions, they cover it all.

Listen and learn in this episode!

Key takeaways from this episode:

• Email deliverability is crucial for generating revenue for brands, and poor deliverability can result in wasted money.
• Recent changes by Google and Yahoo require brands to use their own domain reputation to send emails, increasing brand responsibility and accountability.
• Sending emails to addresses that haven't opted in can negatively impact spam rate and deliverability, potentially ruining domain reputation.
• Excessive spam feedback can negatively impact deliverability, and even a small percentage of complaints can lead to emails being marked as spam by Google.
• If emails end up in the spam inbox, emergency communication to customers may be necessary to ask them to move the emails out of spam.
• AI has potential in email marketing for data analysis, decision-making, copywriting ideation, and understanding customer sentiment, but it's essential to double-check and personalize content.
• Overriding primal instincts is crucial when facing difficulties in business, especially in the competitive space of direct-to-consumer marketing and dealing with social media challenges.

Recommended Tools/App:

Sendlane: https://www.sendlane.com/ 

Today’s Guest: 

Nikita Vakhrushev, CEO of Aspekt, his role involves delving into the complexities of email deliverability and the strategies that brands must adopt to ensure success in their email marketing campaigns. Nikita emphasizes the importance of proper email deliverability, highlighting how it affects the revenue generation for brands and the impact of recent changes by Google and Yahoo on domain reputation. 

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

Send us a text

Highlighting the importance of the company's high resale value and the emotional storytelling of the brand. And, delving into holistic interests and personal growth, revealing a thought-provoking side that transcends conventional business perspectives. 

In this episode, Jordan West and Matthias Ehlenfeld, founder of Woom Bikes discuss the delicate balance between brand awareness and tactical e-commerce activities in marketing. They share insights on leveraging community and referral programs to increase brand awareness and utilizing the existing customer base. The conversation also touches on the importance of creating emotional connections through brand storytelling and the significance of great employees in scaling a business.

Listen and learn in this episode!

Key takeaways from this episode:

• Emphasizing the importance of leveraging the community and traditional referral programs to create more awareness and utilize the existing customer base.
• The plan to collaborate online and offline strategies for specific key cities to create more awareness and increase sales.
• The significance of great people in scaling, along with creating the best employee experience.
•  Delving into the importance of email marketing and the significant opportunities it presents for businesses.

Recommended Tools/App:

Klaviyo: https://www.klaviyo.com/ 

Recommended Audiobook:

Archetypes of the Soul: https://www.amazon.com/Archetypes-Soul-Varda-Hasselmann/dp/3442220009 

Today’s Guest: 

Matthias Ehlenfeld, the founder of Woom Bikes, originally from Germany, Matthias established Woom Bikes in Austin, Texas in 2014, focusing on selling high-quality bikes for children online. With a deep understanding of the balance between brand awareness and tactical e-commerce activities in marketing, Matthias is an expert in leveraging community and traditional referral programs to create awareness and utilize the existing customer base.

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

Send us a text

From building social proof to working with influencers, and even navigating the coveted TikTok shop mall. Learn about the importance of cultivating an awesome shop presence, earning reviews, showcasing transaction volumes, and engaging with creators to drive traffic to your shop.

In this episode, Jordan West gets into the latest trends and strategies for leveraging TikTok shop to drive sales and brand growth. From the crucial role of social proof and reviews to the importance of engaging with influencers and leveraging the TikTok shop mall, Jordan shares valuable insights and recommendations for brands looking to maximize their success on this platform. With practical tips and expert advice, this episode is a must-listen for any ecommerce brand looking to crack the code of social selling.

Listen and learn in this episode!

Key takeaways from this episode:

• When launching a TikTok shop, focus on building social proof through a significant number of sales and positive reviews to attract influencers.
• Consider starting with paid ads and hiring creators to promote the shop from the beginning to drive traffic.
•  Going live on TikTok is recommended, and there are resources available to guide brands through the process.
• Aim to get onto the TikTok shop mall, which acts as a curated marketplace for reputable retailers.
• Understand the performance and brand qualifications required to be invited to the TikTok shop mall.
• Seek to work with reputable partners and continuously improve shop performance to maximize success on TikTok.

Recommended Tools/App:

Notion: https://www.notion.so/ 

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

Send us a text

Emphasizes the importance of CRO in ecommerce and the impact it has beyond just improving the website, including reducing return rates, increasing lifetime value (LTV), and decreasing product costs.


In this episode, Jordan West with Will Laurenson, they get into the realm of customer revenue optimization (CRO) and its impact on e-commerce success. Will shares his expertise in data-driven strategies, customer behavior modeling, and the significance of revenue per user in testing and optimizing e-commerce approaches. 



Listen and learn in this episode!



Key takeaways from this episode:

• Utilizing data analysis and product development can improve customer conversion and retention.
• Incorporating customer feedback and speaking directly with customers is essential for business optimization and improvement.
• RPU is recommended as the ultimate KPI for testing the success of strategies in e-commerce, highlighting the importance of focusing on the revenue generated by each user rather than just conversion rates or average order value.
• The significance of user experience (UAM method - usability, anxiety, motivation) is emphasized as a means to inform website design and optimize customer experience.
• Case studies showcase the impact of split tests, such as the removal of an "in stock" tag leading to increased mobile conversion rates and the elimination of a timer resulting in additional revenue.

Recommended Tools/App:
Airtable: https://www.airtable.com/
Notion: https://www.notion.so/
Slack: https://slack.com/



Recommended Audiobooks:
Real Dictators: https://www.noiser.com/realdictators
The Rest Is History: https://www.audible.com/pd/The-Rest-Is-History-Audiobook/B0C5YNM53Z



Today’s Guest:
Will Laurenson, from Customers Who Click, Will has a background in B2C marketing and startups, and he shares experiences where he improved customer conversion and retention through data analysis and product development. He challenges the significance of conversion rate optimization (CRO) for e-commerce, emphasizing the importance of revenue per user over conversion rate. Will uses data to determine customer behavior and discusses how it informs their approach to website design and user experience.



Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow

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Highlights the significance of having the right creative, with an emphasis on understanding where the creative fits within the marketing funnel and using psychology-based creative approaches.



In this episode, Jordan West gets into the Facebook ad problems that many people are encountering. He shares his insights into the issues affecting Facebook ads in 2024 and outlines three key reasons why his company, Upgrowth Commerce, hasn't experienced the same challenges. Jordan also discusses a resource he created to help solve these problems and offers hope to struggling ecommerce brands. 




Listen and learn in this episode!




Key takeaways from this episode:

• Using a good CAPI connector (conversions API connector) to improve data accuracy, reduce data loss, and enhance campaign optimization.
• Understanding where the creative sits within the sales funnel, analyzing Facebook spend towards specific creatives, and utilizing metrics like frequency and CPM to assess ad performance.
• Letting the AI do its job, feeding the right data, identifying the right creative, and setting up a testing environment that will work from day one.
• Recognizing that Facebook is a machine learning platform with a user experience focus, and prioritizing ad delivery optimization to ensure relevance and efficiency.

Recommended Tools/App:
Elevar: https://www.getelevar.com/





Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow

Send us a text

We explored the revolutionary power of digital humans, streaming avatars, and how they're transforming online sales interactions. Imagine an empathetic, personalized sales experience that's available 24/7. From product recommendations to instant guidance, these AI sales agents are the game-changer your brand needs.


In this episode, Jordan West and Alain Denzler, CEO and founder of Get It AI, get into the world of AI sales agents. Alain sheds light on the cutting-edge technology of streaming avatars and how they are reshaping the online sales experience in the Gen AI era. From integrating with different platforms to offering personalized interactions and emotional voices, Alain's insights provide a glimpse into the future of ecommerce. 



Listen and learn in this episode!



Key takeaways from this episode:

• Streaming avatars can greet and guide visitors, provide video reviews, and initiate conversations to assist in the purchasing process, thus potentially improving conversion rates.
• Emphasizes the use of AI technology to create human-like sales agents capable of delivering personalized product recommendations and tailored sales responses based on customers' emotions.
• The potential power of incorporating empathy into AI sales agents, aiming to create a more conversational and empathetic sales experience for customers.
• The widespread adoption of digital agents in sales interactions, likening it to the transition from driving cars to autonomous vehicles and suggesting that future generations may find it hard to believe there was a time without AI sales agents.
• The need to comply with EU regulations when using digital humans, and how AI agents can reduce hesitancy and create more subtle and human-like selling experiences.
  
  

Recommended Tools/App:
GetitAI: https://www.getit.ai/ 



Today’s Guest:
Alain Denzler, the CEO and founder of Get It AI, to revolutionize the sales experience, Alain's company utilizes streaming avatars, which he refers to as "digital humans," to provide brands with a face and voice for online sales interactions. He envisions AI sales agents as a transformative force in ecommerce, enhancing customer experiences through personalized, empathetic, and human-like interactions. Alain's approach emphasizes the fusion of advanced technology with the human touch, positioning his company at the forefront of the evolving landscape of AI-driven sales.



Growth Plan: www.upgrowthcommerce.com/grow
Million Dollar Offers: www.upgrowthcommerce.com/grow

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Challenges facing agencies and brands in the e-commerce world. From the impact of app usage on website performance to the importance of ethical business practices, we explore the secrets to success.



In this episode, Jordan West and Ben Sharf, co-founder of Platter, they get into the challenges and misalignments in the e-commerce industry, particularly in relation to app usage, pricing, and improving cost-effectiveness for brand owners. Ben shares his perspective on ethical agency practices and the unique solutions offered by Platter to address these industry issues.



Listen and learn in this episode!



Key takeaways from this episode:

• The discussion highlights misalignments between development agencies and brand owners, particularly regarding app usage, pricing, and improving cost-effectiveness for brand owners.
• There's a need to simplify app functionality to debunk the myth that building a high-converting storefront is expensive and time-consuming and to address the issue of brands getting stuck with too many apps, support teams, and high monthly expenses.
• Touches on potential partnership opportunities and investment offers, highlighting the strategy of creating a shared back office for mundane tasks and enabling agencies to exit at a higher multiple by being part of the roll together.
• Emphasizes the importance of agencies focusing on education, integrity, and efficiency in their operations, and providing cost-effective and transparent solutions for brands.

Recommended Tools/App:
Platter: https://www.platter.co/ 

Today’s Guest:
Ben Sharf is the co-founder of Platter, a company offering a theme and app bundle with white-glove implementation to enhance profitability on Shopify storefronts. During the episode, Ben expresses frustration with agencies moving brands to Headless architecture to control operations and profit without considering ethics. He advocates for ethical agency practices, stating that Platter focuses on education, integrity, and efficiency.



Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

Send us a text

The realization of what truly matters in life, highlighting the shift in priorities toward simplicity, spending time with family, and maintaining a strict sleep schedule to avoid burnout.

In this episode, Jordan West and James Pieper brings us an eye-opening conversation. They dive deep into the topic of burnout and its impact on work habits and personal life. James shares his experiences in managing a successful ecommerce business, his journey from selling fabric online to building a thriving Shopify store, and the challenges he faced along the way.

Listen and learn in this episode!

Key takeaways from this episode:

• Both Jordan West and James Pieper share their experiences in developing sustainable work habits, including the significance of routines, set schedules, and time management to maintain work-life balance and avoid burnout.
• The speakers discuss strategies for managing stress and coping with difficult situations in business. They emphasize the need for resilience, problem-solving skills, and staying calm under pressure, drawing on personal experiences to illustrate these points.
• The importance of strategic business management and implementing sustainable practices to avoid urgency and burnout, as demonstrated through discussions on prioritizing non-urgent but important activities and effectively managing stress and pressure.
• The consideration of alternative approaches to business optimization and the potential for future discussions to explore differing opinions and experiences in specific areas, such as Facebook ads targeting and bid caps.

Recommended Playbook/App:

Shopify: https://www.shopify.com/ 

7 habits: https://www.franklincovey.com/the-7-habits/ 

Today’s Guest: 

James Pieper is the owner of a beloved quilt store that provides raw materials for creating beautiful, handmade quilts. He believes in the power of creating something with love and giving it as a gift to someone special. He sees his store as a place that helps customers make something that will be cherished forever. With a passion for quilting and a dedication to providing quality fabric, James Pieper is known in the community as a supportive and enthusiastic advocate for the art of quilting.

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

Send us a text

Planning engaging and informative content, promoting the live stream, engaging with the audience, showcasing products naturally, avoiding being overly salesy, and offering exclusive deals are crucial for success on TikTok Live.

In this episode, Jordan West shares his insights on the potential of TikTok live shopping and provides tips and best practices for effectively using this platform to engage with audiences and showcase products. Jordan brings his expertise to the forefront, offering valuable advice for leveraging TikTok Shop Live to drive business success.

Listen and learn in this episode!

Key takeaways from this episode:

• Emphasizes the tremendous opportunity to make easy money by utilizing TikTok Shop Live Selling to promote your brand and product, with the potential to earn up to $1,000 an hour.
• TikTok Live Shopping offers real-time engagement with the audience, enabling instant purchases, and showcasing products in an authentic, unscripted manner, which helps in building trust and credibility.
• It's essential to continuously improve by learning what works, getting better, and cutting out dead spots, ultimately leading to better live streams and more effective product promotion.
• One does not need to be a Gen Z TikTok hero to succeed. Anyone, regardless of age or experience with TikTok, can leverage live streams to promote their products and reach a wider audience.

Recommended Tools/App:

Tiktok: https://www.tiktok.com/ 

Instagram: https://www.instagram.com/ 

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

Send us a text

Work with Jordan personally at www.ecommerceos.co

Work with social commerce club at www.socialcommerceclub.com

Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies

Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about

Struggling with Meta CPMs rising 30 % while TikTok creators cash in?

Welcome to the playbook you’ve been waiting for. In this hands-on workshop, Social Commerce Club founder Jordan West shows you how to turn TikTok Shop user-generated content into high-performing creator-handle ads across Meta, YouTube Shorts, and beyond—without paying $450 for a single UGC clip.

Timestamps:

00:00 – 02:40 Why “Whitelisting on Steroids” Beats Brand Ads

02:41 – 07:00 Live Case Study: $3.5 K Spend → $55 K Revenue

07:01 – 13:20 Tool Stack Deep Dive (Refundle demo)

13:21 – 21:45 Building the Cross-Channel Content Engine

21:46 – 29:30 30-Day Rollout Plan & Budget Allocation

29:31 – 33:00 Advanced Tactics: CPM-Arbitrage + Pay-Per-Impression Deals

What You’ll Learn:

• Why creator-handle ads win: the hard numbers behind 60 % higher CTR and 50 % lower CPA compared with brand-run creative.
• One-click whitelisting workflow: how Refundle surfaces high-GMV TikTok posts and auto-requests creator permissions—no spreadsheets, no DMs.
• Cross-channel deployment: copy-paste winning TikTok hooks into Meta Advantage+ and YouTube Shorts to exploit cheap, fresh impressions.
• 30-day game plan: audit your top creators, launch three test ad sets, and scale spend while the algorithm does the heavy lifting.
• Scaling secrets: CPM-arbitrage, creator rev-share vs. flat CPM payouts, and bundle offers that bump AOV by 20 % or more.

Who Should Watch

• DTC brands doing $50 K–$5 M per month that need a scalable edge beyond Meta ads.
• Growth agencies searching for a repeatable, measurable lever clients will gladly pay for.
• SaaS founders & info-product creators looking to borrow creator trust and shorten sales cycles.

Send us a text

Emphasizing the importance of investing in data integrity, developing a stable sales funnel, and using intelligent ads to counter the impact of market forces.

In this episode, Jordan West and Charley T, founder of Disrupter School dig into the complexities of data integrity in marketing, the impact of customer lifetime value and customer loyalty, and the optimal ways to approach Facebook ads for sustainable growth. They explore the subtle nuances of performance marketing, unpacking the myths surrounding customer loyalty, and stressing the importance of understanding the "whys" behind marketing strategies.

Listen and learn in this episode!

Key takeaways from this episode:

• Understanding data integrity is crucial for marketing, as focusing solely on efficiency without considering data integrity can lead to unstable cash flow for businesses.
• The 4 PI framework emphasizes a shift in understanding the marketing funnel, and the significance of organic content and customer-generated content in driving conversions.
• Customer loyalty may be considered a myth, and profitability often comes from second and third transactions, so focusing on the blended CPA for sustainable growth is important.
• Providing comprehensive education and offering master classes through platforms like Marketing Max, heat map, and Dora Denny can add value to businesses.
• Shifting the focus from just Facebook ads to offering proactive services to assist brands beyond advertising can have a positive impact on client discussions and the churn rate.

Recommended Tools/App:

Shopify: https://www.shopify.com/ 

Today’s Guest: 

Charley Tichenor IV, the founder of Disrupter School and a seasoned media buyer with over a decade of experience. As an expert in marketing and data integrity, Charley delivers valuable insights into data-driven marketing strategies, addressing issues of data integrity, sustainable growth, and the impact of market forces on performance metrics. Charley T. is also connected to Disrupter School and is active on social media, offering comprehensive education and industry master classes through Marketing Max, heat map, and Dora Denny.

Connect and learn more about Charly T and Disrupter School:

LinkedIn: https://www.linkedin.com/in/charleytichenoriv/ 

Website: https://www.thedisrupterschool.com/ 

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

Send us a text

Impact of TikTok Shops, influencer marketing, and building high-converting storefronts from challenges of justifying budget to the evolution of software that automates influencer relationships.

In this episode, Jordan West, Kenyon Brown, and Gary Garofalo are joined by CEOs from two leading companies, Loudcrowd and CreatorCommerce, as they discuss their innovative software solutions and the changing landscape of influencer marketing. 

Listen and learn in this episode!

Key takeaways from this episode:

• The potential of influencer partnerships to drive sales through tailored website modes, particularly in different regions.
• The ease of access for creators to onboard and modify their products.
• The necessity of pairing CreatorCommerce with an affiliate platform and building high-converting storefronts, along with the willingness to partner with affiliate platforms.
• The importance of understanding and addressing shortcomings or areas where businesses do not currently serve.
• Leveraging software to automate influencer relationships and monetize creators at the bottom of the funnel.
• The alignment of landing pages with ads and the admiration for solutions offered by CreatorCommerce and LoudCrowd.

Recommended Podcast/Audiobook:
Molly Pittman: https://mollypittman.com/ 

Today’s Guest: 

Gary Garofalo, Co-Founder & CEO, LoudCrowd, a company that has been in the influencer marketing business for about 5 years. He and his co-founder, who have been friends for 15 years, started the company to solve the problem of inauthentic partnerships in influencer marketing. 

Connect and learn more about Gary and LoudCrowd:

LinkedIn: https://www.linkedin.com/in/garyugc/ 

Website: https://loudcrowd.com/ 

Kenyon Brown, Co-Founder & CEO, CreatorCommerce, journey began at Tapcart, where he realized the importance of meeting customers where they are and understanding their needs. He saw a missing piece in the context of sales channels and worked to fill that gap. Although Tapcart didn't initially boast huge numbers, Kenyon's vision and hard work eventually contributed to its success, leading to impressive sales figures. 

Connect and learn more about Kenyon and CreatorCommerce:

LinkedIn: https://www.linkedin.com/in/kenyonb/ 

Website: https://creatorcommerce.shop/ 

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

Send us a text

Strategic guidance for maximizing your event presence, emphasizing the need for intentional networking, goal-driven approaches, and the art of fostering meaningful connections. 

In this episode, Jordan West and Chris George, Co-Founder and CEO of SubSummit take a deep dive into the resurgence of events and the pivotal role they play in business growth. Through their engaging discussion, they explore the value of face-to-face interactions, networking, and the power of intentional connections at events. With a focus on collaboration, the importance of faith, and the impact of subscription models, this episode is packed with valuable insights for both brands and service providers in the e-commerce industry.

Listen and learn in this episode!

Key takeaways from this episode:

• Shift from paying attention to competition to focusing on building one's own brand, emphasizing the importance of focusing on your own brand's growth rather than being overly concerned with competitors.
• The limitations of virtual meetings and the value of face-to-face interactions, encouraging attending events to network, build relationships, find solutions for business growth, and create partnerships.
• Attendees and solution providers are advised to approach events with specific goals and targets in mind, encouraging pre-event research and intentional networking as part of event preparation.

Recommended Podcast/Audiobook:

Modern Wisdom Podcast: https://chriswillx.com/podcast/ 

Seven Habits: https://www.franklincovey.com/the-7-habits/ 

Blue Ocean Strategy: https://www.blueoceanstrategy.com/books/blue-ocean-strategy-book/ 

Today’s Guest: 

Chris George, Co-Founder and CEO of SubSummit is an expert in the subscription industry, with a focus on the value of subscription models for both brands and service providers, emphasizing the importance of loyalty, membership, and subscription in building consumer relationships. With the rise of brands pivoting to subscription models, Chris and his team saw an opportunity to bring everyone together. After the challenges of COVID, Chris emphasizes the importance of face-to-face interaction, a lesson learned from the limitations of virtual meetings. He believes that nothing can replace the value of in-person connections and meaningful conversations.

Connect and learn more about Chris and SubSummit:

LinkedIn: https://www.linkedin.com/in/chrisgcertified/ 

Website: https://subsummit.com/ 

Send us a text

Concentrate on boosting sales for selected popular products through strategic ad campaigns, addressing potential influencer apprehensions and demonstrating market viability.

In this episode, Jordan West discusses the ins and outs of TikTok Shop and how it will impact the ecommerce market in the near future. He delves into the challenges and opportunities of getting a brand onto TikTok Shop, emphasizing the importance of meticulous preparation and the avoidance of shortcuts. 

Listen and learn in this episode!

Key takeaways from this episode:

• Understanding the potential impact of Meta rolling out the pixel for pixel copy in q3 this year and being prepared for the massive shift in the market.
• It takes a significant amount of time, effort, and paperwork to get a brand onto TikTok Shop, especially for supplement brands requiring certifications and approvals.
• The recommendation to avoid using the Shopify Connector and utilize AfterShip for better results to prevent potential issues and shutdowns.
• Influencers are more likely to engage with brands that already have sales. Boosting sales for the brand is crucial for establishing credibility.
• Starting with meta content, reusing successful content from TikTok itself, running Spark ads from the brand's page, and focusing on 3 to 5 top-selling products rather than the entire catalog.

Recommended Tools/App:

Aftership Feed: https://www.aftership.com/feed

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

Send us a text

Turning mountains of collected data into actionable steps for effective decision-making in the e-commerce space. From optimizing customer acquisition funnels to dissecting the complexities of multi-touch attribution.

In this episode, Jordan West and JJ Reynolds, share valuable insights on actionable information, avoiding analysis paralysis, and the importance of centralizing data for strategic planning. The conversation also takes a personal turn, exploring the hobbies and interests of JJ, including his recent foray into e-bikes and his approach to team building. 

Listen and learn in this episode!

Key takeaways from this episode:

• Efficiently acquiring new customers involves measuring the marketing efficiency ratio and analyzing customer lifetime value.
• Effective data management is crucial, including the centralization of data into a warehouse for better reporting and action planning across all departments. 
• Setting clear expectations and comparing them with actual outcomes is important when analyzing data. Mapping out user journeys and aligning them with observed outcomes in the data is key for effective marketing strategies.
• The importance of taking action on data and iterating, rather than blindly copying what others are doing.

Recommended Tools/App:

Notion: https://www.notion.so/ 

ClickUp: https://clickup.com/ 

Asana: https://asana.com/ 

Monday: https://monday.com/ 

Slack: https://slack.com/ 

Triple Whale: https://www.triplewhale.com/ 

BigQuery: https://cloud.google.com/ 

Recommended Podcast/Audiobook:

The New One Minute Manager: https://www.kenblanchardbooks.com/book/the-new-one-minute-manager-6/ 

Today’s Guest: 

JJ Reynolds, Founder of Vision Labs, is a seasoned professional in the world of ecommerce, lead generation, and SaaS. With a keen understanding of the importance of taking action on data, JJ specializes in managing data for clients with 7-9 figure businesses in ecommerce, lead generation, and SaaS. JJ's expertise lies in identifying the best ways to acquire customers, reporting on data effectively, and taking strategic action to drive results.

Connect and learn more about JJ and Vision Labs:

LinkedIn: https://www.linkedin.com/in/jjreynoldsjr/ 

Website: https://visionlabs.com/ 

Send us a text

Optimizing towards brand-level metrics and customer lifetime value, and the pivot towards a unisex brand positioning based on customer feedback and insights.

In this episode, Jordan West and Stephen Racano, Head of Growth at Geologie discuss the landscape of direct-to-consumer, omnichannel approach, and the potential solutions for their industry challenges. We learned about the importance of speed in agency partnerships, customer feedback driving brand evolution, and the value of TikTok Shop for brand exposure.

Listen and learn in this episode!

Key takeaways from this episode:

• Speed is crucial in the agency space, prioritizing a fast response over quality and price.
• Focus on optimizing towards brand-level metrics and lifetime value, rather than just conversion rate and cost reduction.
• Understanding customer lifetime value and brand alignment is key for successful marketing strategies.
• Rewarding and maintaining a consistent brand message across all channels, particularly through customer reviews, builds brand trust.
• Leveraging AI and customer feedback can inform pivots in brand positioning and product offerings.
• Tailoring marketing strategies to fit each channel, including DTC, retail media, and in-store strategies.

Recommended Tools/App:

Chat GPT: https://chat.openai.com/ 

Bard/Gemini: https://gemini.google.com/ 

Today’s Guest: 

Stephen Racano, Head of Growth at Geologie, is a well-rounded digital marketing professional with 15+ years of experience in executing & measuring the digital marketing ecosystem. He complements his marketing & business proficiency with a technical skill-set that ensures a strong measurement foundation for cross-channel digital strategies. Stephen help deliver 5x+ year over year growth for 2 consecutive years. Stephen loves to share his passion for analytics and marketing strategies with his team and clients.

Connect and learn more about Stephen and Geologie:

LinkedIn: https://www.linkedin.com/in/sracano/ 

Website: https://geologie.com/ 

Instagram: https://www.instagram.com/sracano/
Amazon: https://www.amazon.com/stores/page/8CA37F82-57A5-41D1-90E3-8DF8F7DDE1E3 

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

Send us a text

Explore the dynamic strategies, game-changing tactics and groundbreaking insights for growth, including utilizing platforms like Facebook Groups, YouTube channels, and TikTok Shop.

In this episode, Jordan West and Mina Elias shared about honing in on valuable content creation to revolutionize your agency's approach. They delve into the strategies that propelled Mina's Amazon agency to tremendous success. Discover how Mina's journey from MMA fighter to engineer to supplement brand creator culminated in his thriving Amazon agency managing 185 brands. Learn about his game-changing tactics for TikTok Shop and witness how her YouTube strategy skyrocketed lead generation. 

Listen and learn in this episode!

Key takeaways from this episode:

• Emphasizing the importance of providing value to customers over self-promotion for DTC businesses.
• Implementing strategies, such as offering downloadable resources and utilizing SEO optimization tools, to increase inbound leads for an agency.
• Leveraging collaboration and community building, including targeted collaborations, UGC content, and engaging community managers, to support growth in the e-commerce space.

Recommended Tools/App:

Tinuiti: https://tinuiti.com/ 

TubeBuddy: https://www.tubebuddy.com/ 

Recommended Sites:

Jim Stoppani - JYM Supplements: https://jymsupplementscience.com/ 

MrBeast: https://www.youtube.com/@MrBeast 

Today’s Guest: 

Mina Elias, Founder of Trivium,  feeling trapped in the corporate world, Mina decided to start his own supplement brand, MMA Nutrition, focusing on electrolyte powder. As an MMA fighter himself, Mina wanted to create a product that he would personally use. He started his journey as an MMA fighter in 2013 and continues to pursue his passion for the sport while also running his successful supplement brand.

Connect and learn more about Mina and Trivium:

Instagram: https://www.instagram.com/theminaelias/?hl=en 

LinkedIn: https://www.linkedin.com/in/theminaelias/ 

Website: https://triviumco.com/ 

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

Send us a text

Explore the untapped potential of TikTok shops with influencer seeding and UGC content. Unleash the power of compelling visuals and influencer-driven engagement to amplify your brand's presence.

In this episode, Jordan West dove deep into the world of TikTok shops. Jordan shared invaluable insights into the nuts and bolts of TikTok shops, including eligibility, setup processes, common mistakes, and strategies for growth. He delved into the intensive work involved, the potential for brands, and even offered practical assistance for both brands and agencies looking to tap into this once-in-a-lifetime opportunity. 

Listen and learn in this episode!

Key takeaways from this episode:

• TikTok shop is a game-changer for ecommerce brands, driven by influencer-led social selling.
• The key to success is to embrace TikTok shop as a once-in-a-lifetime opportunity, leveraging its potential for massive sales growth.
• TikTok shop requires significant effort in outreach, influencer management, and scaling initiatives for sustainable success.
• Leveraging influencer content and going live are important strategies to drive organic growth on the platform.
• Brands and agencies can benefit from a fully managed TikTok shop service or an accelerator program to navigate the complexities and maximize opportunities.

Recommended Tools/App:

Refunnel: https://app.refunnel.com/

Aftership Feed: https://www.aftership.com/feed

Archive: https://archive.com/

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

Send us a text

When selecting an agency, prioritize proven execution and strategy, and trust in your own expertise as a business owner. Look for agencies that focus on delivering execution and strategy, rather than just influence and relationships.

In this episode, Jordan West dives into the topic of why agencies don't always live up to expectations. Drawing from his experience running an agency and working with diverse clients, Jordan sheds light on the systemic issues he perceives within the agency world. He delves into the concept of misaligned incentives and highlights the need for a shift in the approach to agency-client partnerships.

Listen and learn in this episode!

Key takeaways from this episode:

• Agencies often have massive overhead to cover and must charge a certain amount to brands, leading to misaligned economics and the potential for filler work that may not be valuable to the brand.
• When working with an agency, it's important to seek high execution and strategy. 
• Business owners should trust in their own knowledge and expertise in building their brand and seek an expert to assist with execution and potentially tweak strategy, rather than assuming the agency knows more about their brand than they do.
• Business owners should look for the value gap when choosing an agency.
• While relationships with agencies are important, the focus should primarily be on getting business results rather than simply fostering a strong relationship with the agency.
• In the past, agencies have been inclined to emphasize influence and relationship-building over execution and strategy. Business owners should be mindful of this and seek agencies that prioritize the elements that lead to actual business results.

Recommended Sites:

CliftonStrengths: https://www.gallup.com/cliftonstrengths/en/252137/home.aspx 

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

Send us a text

Insights on various promotion strategies including organic sharing across social platforms, utilizing email and SMS lists for re-engagement, exploring partnerships with other brands, and leveraging paid ads, especially video ads, for maximum impact.

In this episode, Jordan West discusses a powerful strategy for running giveaways using a tool called King Sumo. He reveals how this strategy can lead to going viral, gaining new subscribers and followers, and driving incredible results. Jordan takes you through the step-by-step process, sharing practical tips on how to set up and promote your giveaways to achieve maximum impact. 

Listen and learn in this episode!

Key takeaways from this episode:

• Giveaways using King Sumo can help go viral and attract a significant number of new subscribers and followers.
• It's important to configure all integrations in the backend before starting a new giveaway.
• Duration for giveaways should be at least 2-3 weeks, and the prize offered should be substantial to attract attention and engagement.
• Collecting entries should ideally include asking for name, email, and phone number with consent and GDPR compliance.
• Organic promotion strategies involve sharing the giveaway on social media, reengaging with email and SMS lists, and potentially partnering with another brand for cross-promotion.
• Paid ads, especially video ads, can be highly effective for promoting the giveaway.
• Post-giveaway analysis is recommended to gather insights into the giveaway's performance and impact.

Recommended Tools/App:

KingSumo: https://kingsumo.com/ 

Facebook Pixel: https://www.facebook.com/business/tools/meta-pixel/ 

Zapier: https://zapier.com/ 

Klaviyo: https://www.klaviyo.com/ 

Chat GPT: https://chat.openai.com/  

SendLane: https://www.sendlane.com/ 

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

Send us a text

What happens when you sell your thriving Amazon brand to a $3B aggregator... and then watch them destroy everything you built?

That’s exactly what happened to Ben Leonard, the founder of Beast Gear—a strength and conditioning brand that became Thrasio’s first European acquisition. But here’s the twist: Ben got the brand back. And now, he’s sharing the *entire resurrection journey in public.

In this no-BS episode of **eCommerce OS Fast Track**, we break down:

• The inside story of selling to Thrasio and what really went down
• The operational chaos that led to the brand's collapse
• Why most Amazon aggregators failed (and what founders can learn)
• How Ben is rebuilding the brand with radical transparency
• Tactical moves for DTC revival, email capture, content, and CX
• What *NOT* to do when scaling through acquisition

Whether you’re building a $1M brand or eyeing an 8-figure exit, this is essential viewing. Ben’s story is a cautionary tale, a comeback playbook, and a masterclass in eCommerce brand-building rolled into one.

Hit the bell to follow the full turnaround in real time.

Send us a text

Get insights on building productive, peer-to-peer relationships with agencies, and practical strategies for achieving positive outcomes.

In this episode, Jordan West discusses the ins and outs of working with an agency. He delves into the importance of effective communication, setting clear expectations, and avoiding toxic behaviors that can hinder the agency-client relationship. Drawing from personal experiences, Jordan emphasizes the need for self-reflection and accountability in fostering successful partnerships with agencies. 

Listen and learn in this episode!

Key takeaways from this episode:

• Overcommunicate and don't assume that the agency knows everything about your business.
• Provide specific goals and expectations instead of talking in generalities.
• Take responsibility for the agency-client relationship and look for areas of improvement within the brand if there have been issues with multiple agencies.
• Avoid bringing emotions and inflammatory language into the relationship with the agency.
• Recognize the need for personal and business development to become more effective in working with agencies.
• Utilize tools such as EOS (Entrepreneurial Operating System) to evaluate the agency fit and core values alignment.

Recommended Tools/App:

EOS (Entrepreneurial Operating System): 

https://www.eosworldwide.com/ 

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

Send us a text

Explore strategies for implementing warranties, the value of back-end products, and the importance of good customer service. 

In this episode, Jordan West and Mike Kaufman, Owner of ProTuff Products  shares his valuable insights on the power of warranties and guarantees in driving customer satisfaction and business growth. From extreme warranty offerings and product development strategies to the importance of efficient customer service and building trust. They also discuss the nuances of Amazon's terms of service and the potential gray areas related to the warranty registration process. 

Listen and learn in this episode!

Key takeaways from this episode:

• Saying "yes" to customer requests and being liberal with warranties can have a positive impact on customer loyalty and business growth.
• Developing and offering back-end products can provide Amazon sellers with opportunities for premium pricing and enhanced customer loyalty.
• Automating claims processes can lead to a more efficient customer experience and contribute to building and maintaining trust.
• Offering believable but extreme warranty or guarantee terms can lead to positive customer experiences 
• Flexibility in registration processes, incentivizing early registration, and not imposing strict time limits can positively impact customer retention.

Recommended Tools/App:
Manychat: https://manychat.com/ 

Recommended Podcast/Audiobook:

Brand Fortress HQ Podcast: https://podcast.brandfortresshq.com/ 

Today’s Guest: 

Mike Kaufman, Brand Owner of ProTuff Products has a wealth of expertise in Amazon-centric strategies, having made the transition to Amazon approximately 12 years ago after originally starting out with AOL and working with an MLM company. He is an expert in the implementation and benefits of offering comprehensive warranty and guarantee programs to drive customer satisfaction, business growth, and product success. 

Connect and learn more about Mike and ProTuff Products:

LinkedIn: https://www.linkedin.com/in/protuffproducts/ 

Website: https://www.protuffproducts.com/
Amazon ProTuff Products: https://www.amazon.com/stores/ProTuffProducts/ProTuffProducts/page/4135DC12-0CA1-428C-BD7B-1E504C405290
Brand Fortress HQ: https://brandfortresshq.com/ 

Send us a text

Explore the impact of company acquisition, the challenges of maintaining vision alignment, and the dynamic nature of advertising strategies.

In this episode, Jordan West and Alex Back, discuss the fascinating journey of building an e-commerce business in the furniture industry. From early successes and missed opportunities to the complexities of choosing the right e-commerce platform and the importance of personalized customer experiences. 

Listen and learn in this episode!

Key takeaways from this episode:

• Building trust in the direct-to-consumer market is challenging and crucial for long-term success.
• Early investment in SEO and organic traffic can yield significant benefits, highlighting the importance of digital marketing strategies.
• The importance of scalable systems and processes in driving growth and navigating transitions within a company.
• Challenges and potential regrets can arise when the vision and creative direction of a company are questioned after an acquisition or during transitions.

Today’s Guest: 

Alex Back, CEO and Founder of Couch.com has over 15 years of experience in the e-commerce and online retail industry, he is passionate about creating and scaling innovative solutions that cater to the needs and preferences of modern consumers. He’s currently building a state-of-the-art platform that helps consumers figure out how and where to buy a couch, a problem that has not been adequately addressed by the existing market players.

Connect and learn more about Alex and Couch.com:

LinkedIn: https://www.linkedin.com/in/alex-back-49784435/ 

Email: alex@couch.com 

Website: https://couch.com/ 

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

Send us a text

Active engagement in TikTok shops and the significant impact it has on e-commerce and conversion rates for their business, highlighting the importance of adapting to new trends and technologies for business success.

In this episode, Jordan West and Kelley Thornton, shares valuable insights into scaling their business into multiple eight figures. Kelley's journey from a side project in 2015 to the fully launched direct-to-consumer brand has led to remarkable growth, serving over 500,000 customers in 108 countries every month. Kelly shares insights into navigating capital markets, the significance of data-driven decision-making, and the cultural shift in male grooming, reflecting on the challenges and successes in the evolving landscape of the skincare industry.

Listen and learn in this episode!

Key takeaways from this episode:

• The use of AI to predict return and revenue rates, highlighting the importance of tracking and adjusting spending based on daily intelligence for effective decision-making.
• The significance of hiring experts in specific disciplines to scale a business successfully.
• The value of trust and influence over monetary rewards, emphasizing the importance of vetting sponsors and building genuine interactions with the audience.
• The importance of men maintaining healthy routines, providing insights for businesses targeting male skincare and grooming products.

Recommended Tools/App:

Triple Whale: https://www.triplewhale.com/ 

North Beam: https://www.northbeam.io/ 

Lifetimely: https://www.lifetimely.io/ 

Polar Analytics: https://www.polaranalytics.com/ 

Tableau: https://www.tableau.com/ 

Fivetran: https://www.fivetran.com/ 

Snowflake: https://www.snowflake.com/ 

Today’s Guest: 

Kelley Thornton is a serial entrepreneur with a diverse background in business. He started his first company, a successful painting business, while still in university. This experience taught him valuable lessons in management, scheduling, and payroll. Following this, he spent 18 years working in sales, splitting his time between New York City and Chicago. Kelley's varied career has given him a wealth of experience and knowledge in the business world.

Connect and learn more about Kelley and Tiege Hanley:

LinkedIn: https://www.linkedin.com/in/kelleythornton-ceo-tiege-hanley/ 

Website: https://www.tiege.com/ 

Send us a text

The challenges and benefits of using 3PLs and omnichannel selling and the impact of new marketplaces like TikTok shops on e-commerce.

In this episode, Jordan West and Pauline Shiu, share invaluable insights on efficient inventory management. From warehouse setup to the impact of operations on profitability. They explore the inefficiencies of managing inventory across multiple channels without a centralized source of real-time data, and the importance of warehouse mapping and pick-pack procedures. 

Listen and learn in this episode!

Key takeaways from this episode:

• The significance of optimizing operations to avoid negative impacts on profit margins, brand reputation, and customer loyalty in the e-commerce industry.
• The potential impact of TikTok shops on e-commerce and the need for managing inventory for emerging platforms.
• Benefits of kitting solutions, bundles, and the difficulty of forecasting demand in e-commerce inventory management.
• The need for reliable and automated inventory management solutions for online marketplaces like Amazon.

Recommended Tools/App:

Zoom Clips: https://www.zoom.com/en/products/video-recording/ 

Finale Inventory: www.finaleinventory.com- use “upgrowth2024” code and get 20% off for the First 6 months 

Today’s Guest: 

Pauline Shiu is Vice President of Marketing with Finale Inventory, the platform trusted by thousands of brands as their inventory and operations management hub. With 20 years of experience in ecommerce and SaaS, she believes that the best software not only solves complex problems, but provides the right data at the right time to the team. Pauline lives in Maryland with her two small children and many houseplants. She loves being outside - on a walk, paddleboarding, or dining al fresco.

Connect and learn more about Pauline and Finale Inventory:

LinkedIn: https://www.linkedin.com/in/paulineshiu 

Website: https://www.finaleinventory.com/ 

Send us a text

The challenges of attracting top celebrity stylists to join the platform and how they managed to overcome these obstacles, providing unique insights for e-commerce store owners looking to connect with top talent.

In this episode, Jordan West and Julie Floyd, share the journey of how she transitioned from being a bond trader and stay-at-home mom to launching a fashion and beauty platform that connects individuals with celebrity hair, fashion, and makeup stylists for personalized 1-on-1 appointments. She discusses the unique concept of StyldLife, the challenges and opportunities she encountered during the COVID-19 pandemic, and how the platform has evolved to cater to various needs beyond its initial scope. 

Listen and learn in this episode!

Key takeaways from this episode:

• Be open to new opportunities and constantly look for areas to grow and expand the business.
• Embrace word-of-mouth marketing and consider the impact of current events on the business to adapt and grow.
• Listen and learn from others to gain valuable insights and perspectives.
• Utilize platforms like TikTok for marketing and communication to reach new audiences.

Recommended Tools/App:

Slack: https://slack.com/ 

Microsoft Teams: https://www.microsoft.com/en-us/microsoft-teams/group-chat-software 

Recommended Podcast/Audiobook:

Cutting for Stone by Abraham Verghese: 

https://www.audible.com/pd/Cutting-for-Stone-Audiobook/B002V0K23M 

Today’s Guest: 

Julie Floyd, Founder and CEO of StyldLife is a confident and independent woman who realized the importance of trusting her own instincts. She helps aspiring business professionals and students find their confidence by preparing them for the professional workplace and new settings. 

Connect and learn more about Julie and StyldLife:

LinkedIn: https://www.linkedin.com/in/julie-floyd-9706a928/ 

Email: jfloyd@styldlife.com 

Website: https://www.styldlife.com/ 

Send us a text

Testing new strategies, even if they don't yield immediate success, provides valuable insights for future growth.

In this episode, Jordan West shares the results of a recent experiment with a free plus shipping offer for one of their brands, Little and Lively. Join us as we delve into the details of this campaign and uncover the surprising findings. From customer acquisition costs to average order values, hear about the successes and challenges faced during this compelling experiment. Stay tuned as Jordan reveals the next steps in their strategy, from email win-back series to utilizing Instagram DM funnels. 

Listen and learn in this episode!

Key takeaways from this episode:

• Testing new offers and marketing experiments is essential for learning and growth in ecommerce.
• It's important to analyze various metrics, such as attribution models and customer behavior, to understand the full impact of promotional offers.
• Experimenting with Instagram DM funnels and leveraging chatbots for customer engagement can be an effective way to attract and retain customers, especially in specific demographic segments.
• Keeping track of financial performance through cash flow and profit and loss statements is crucial for evaluating the impact of promotional campaigns on overall business profitability.
• The value of taking action, testing new ideas, and being open to learning from both successes and failures in ecommerce marketing.

Recommended Tools/App:

Lifetimely: https://www.lifetimely.io/

Liverecover: https://liverecover.com/

Send us a text

The time to embrace TikTok Shops is now. With TikTok Shops, engaging content creators are not just influencers; they are revenue partners. 

In this episode, Jordan West dives deep into the world of TikTok shops and shares his belief that this platform is poised to revolutionize the direct-to-consumer industry. With insights gained from working with major brands, Jordan outlines a new approach to content sourcing and explains why TikTok shops will transform influencer marketing and customer acquisition. 

Listen and learn in this episode!

Key takeaways from this episode:

• TikTok shops have the potential to revolutionize the direct-to-consumer industry.
• Leveraging TikTok shops can lead to influencer collaboration, content generation, and direct-to-consumer sales.
• The process requires intense pitch refinement, influencer negotiation, and content management.
• Businesses with established product-market fit and a willingness to iterate are best suited for TikTok shop integration.

Recommended Tools/App:

Refunnel: https://www.refunnel.com/

Archive: https://archive.com/

Social Snowball: https://socialsnowball.io/

Send us a text

Challenges of launching a brand in 2024, the shift from agencies to in-house marketing, and the importance of customer retention alongside acquisition. 

In this episode, Jordan West and Morgan Logsdon, experienced marketer, discuss the challenges and benefits of bringing marketing functions in-house, exploring non-traditional distribution channels for product exposure, and the potential of launching a brand in 2024. They delve into customer acquisition and retention strategies, scaling approaches, the value of first-party attribution, and the complexities of attribution models. 

Listen and learn in this episode!

Key takeaways from this episode:

• The significance of balancing customer acquisition and retention to fuel successful retention marketing.
• The importance of first-party attribution for understanding the full customer journey and making strategic decisions based on owned data.
• The potential challenges with customer acquisition and retention in the DTC world.
• Establishing a true brand identity, understanding the unique problem the product solves, and focusing on serving a specific community.

Recommended Tools/App:

Triple Whale: https://www.triplewhale.com/ 

AppSumo: https://appsumo.com/ 

Recommended Sites:

Uline: https://www.uline.com/ 

Corkcicle: https://corkcicle.com/ 

Today’s Guest: 

Morgan Logsdon, Founder of Sixth House Marketing began her career in the startup world, taking on various roles as the company brought outsourced agencies in house. This led to valuable experience in direct-to-consumer marketing and product development. After working with other startups in growth and life cycle marketing, Morgan founded her own business, Sixth House Marketing. The company focuses on helping growth stage and pre-launch businesses go to market and scale, with a strong emphasis on branding.

Connect and learn more about Morgan and Sixth House:

LinkedIn: https://www.linkedin.com/in/morganmjenkins/ 

Website: https://www.sixthhousemarketing.com/ 

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The impact of Tiktok shops for brand awareness and community building, not just for sales. The discussion also touched on the potential influence of Tiktok shops on content creation and influencer marketing.

In this episode, Jordan West and Lance Patterson, CEO of Juice Beauty, a brand making waves in the beauty industry shared insights and expertise on the transition to authenticity on Tiktok, differentiation in the beauty market, and the challenges and opportunities in the world of ecommerce. From navigating the impact of Tiktok shops to the evolving landscape of influencer marketing, this episode is packed with invaluable advice for businesses looking to thrive in the digital age. 

Listen and learn in this episode!

Key takeaways from this episode:

• The significance of surrounding oneself with amazing people for business success
• The need to keep up with the fast pace of consumer behavior and changing dynamics of business relationships in the e-commerce industry.
• The focus is on the smallest addressable market and its significance in product development and marketing strategy.
• Insights into allocating investment in team, targeted media, and influencer relationships for effective audience engagement.

Recommended Podcast/Audiobook:

The Diary of a CEO: https://stevenbartlett.com/the-diary-of-a-ceo-podcast/ 

Today’s Guest: 

Lance Patterson is a seasoned CEO with a background in managing brands in Europe and the UK. After returning to the US, he joined a skincare company as CEO but was introduced to Karen, the founder of Juice Beauty, and became captivated by her passion for organic and wellness. They connected over their shared values and started collaborating on innovative ideas for clean skincare. Lance's journey has led him to become a driving force behind the organic skincare movement.

Connect and learn more about Lance and Juice Beauty:

Website: https://juicebeauty.com/
LinkedIn: https://www.linkedin.com/in/lance-patterson-2695bb24/ 

Growth Plan: www.upgrowthcommerce.com/grow

Send us a text

Work with Jordan personally at www.ecommerceos.co

Work with social commerce club at www.socialcommerceclub.com

Get 27 strategies in 27 days at https://socialcommerceclub.com/pages/27-strategies

Join Tiktok shop elites mastermind at https://www.skool.com/tiktokshopelite/about

Most ecommerce brands are stuck on the same treadmill — chasing paid traffic, tweaking ads, and watching customer acquisition costs rise every quarter.

But what if the highest-leverage growth channel you’re ignoring… is already sitting in your inbox?

In this episode of Secrets to Scaling Your Ecommerce Brand, host Jordan West is joined by Marc Rodill, passive revenue strategist and creator of the Reverse JV Method — a counterintuitive growth system designed to help brands tap into free, warm traffic without burning cash on paid ads or giveaways.

Marc breaks down how top-performing ecommerce brands are using joint ventures to grow faster, strengthen customer loyalty, and boost profits — all without increasing fulfillment or ad spend.

Here’s What You’ll Learn:

• Why 95% of brand partnerships flop — and how to fix them fast
• The “Frictionless JV” model that works even if you have a tiny list
• How to create revenue streams with zero fulfillment costs
• The psychology of building trust with bigger brands (without begging for collabs)
• Real-world examples of JV deals you can steal and use this week
• Why media and audience ownership are the new ecommerce superpowers in 2024

Follow Marc Rodill on:

 Site: https://10minuteecomsuccess.com/

LinkedIn: linkedin.com/in/marcrodill

Whether you’re doing $50k/month or leading a multi-7-figure team, this episode will change how you think about growth.

No ad spend. No CAC. Just smart strategy — and untapped partnerships hiding in plain sight.

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By focusing on personalized attention to a manageable number of clients, this concept ensures successful execution and paramount client satisfaction. 

In this episode, Jordan West, Eric Autry and Craig Martens, bring new insights into giveaways reimagined. They delve into the success of personalized $100,000 giveaways tailored to specific audiences, discussing the strategic benefits for brands and the significant reactions they've received. From success stories and innovative approaches to the economic impact and networking strategies, this episode focuses on the transformative power of modern giveaways.

Listen and learn in this episode!

Key takeaways from this episode:

• Networking, timing, and understanding what works are key components in getting brands to participate in giveaways.
• Giveaways can create emotional connections and activate affiliates, leading to strategic marketing and business growth.
• Leveraging partnerships with other brands for shared giveaways can lead to mutually beneficial opportunities.
• Giveaway promotions should align with the target audience's interests to achieve the desired impact.

Today’s Guest: 

Eric Autry is a passionate fintech and lending enthusiast who has a deep love for ecommerce and numbers. With experience in funding over 200 ecommerce companies at Wayflyer, he gained a strong understanding of profitability and finance in the industry. 

Craig Martens began his career working with Richard, where they implemented traditional methods to grow their ecommerce channel. They saw relative success with affiliates, CRO, and landing pages. However, their business underwent a significant shift when they ventured into large Giveaway marketing. Despite the hurdles, Craig and his team adapted to the new approach and successfully navigated the legal and logistical aspects of running giveaways, ultimately transforming their business.

Connect and learn more about Craig, Eric and Shared Sweeps:

Website: https://sharedsweeps.com/ 

LinkedIn: 

Craig Martens: https://www.linkedin.com/in/craigmartens/ 

Eric Autry: https://www.linkedin.com/in/eric-autry-72b346168/ 

Send us a text

Challenges of running a business, the evolving perspective on marketing, and the significance of understanding marginal costs and operational readiness when scaling a business.

In this episode, Jordan West and Nathan Vazquez, shared the significant mistakes he made in selecting a 3PL company and an ERP system, resulting in six-figure losses. The discussion covers the importance of partnerships with agencies, the inevitability of business mistakes, and the value of learning from them. 

Listen and learn in this episode!

Key takeaways from this episode:

• Conduct thorough research before investing in an ERP (Enterprise Resource Planning) system to avoid costly errors.
• Ensure close collaboration with agencies and partners for shared success.
• Explore licensing deals for business growth and revenue generation.
• Understand marginal costs and operational readiness for effective business scaling.
• Adaptability and creativity are essential in marketing strategy due to unpredictable elements.

Recommended Tools/App:

Klaviyo: https://www.klaviyo.com/ 

Sendlane: https://www.sendlane.com/ 

MailChimp: https://mailchimp.com/ 

Recommended Podcast/Audiobook:

Econ Talk: https://russroberts.info/econtalk/ 

Bill Simmons: https://www.theringer.com/the-bill-simmons-podcast

Today’s Guest:
Nathan Vazquez, CEO of Pipsticks spent 15 years working in finance as an options trader and market maker at Citibank. His wife, a graphic designer, started a sticker curation company called Pipsticks while she was a stay-at-home mom. Nathan supported her as she built the business, and they worked together to ship out sticker subscriptions.

Connect and learn more about Nathan and Pipsticks:

LinkedIn: https://www.linkedin.com/company/pipsticks/

Email: nathan@pipsticks.com 

Website: https://www.pipsticks.com/ 

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Whether you're eyeing the UK, Germany, France, or other European markets, the strategic advice shared here is invaluable.

In this episode, Jordan West and Stef Van Boekel, discuss the ins and outs of entering the European market. The conversation covers everything from the complexities of selling on Amazon in Europe to the potential pitfalls and secrets to successfully scaling in the European market. 

Listen and learn in this episode!

Key takeaways from this episode:

• Companies aiming to enter the European market need to prioritize the operational setup to focus more on advertising and professional sales.
• Conducting market research, analyzing profit margins, country-level receivables, and developing a timeline for market entry is crucial for a successful expansion into the European market.
• It's important to focus on top sellers and scale to a pan-European level strategically.

Recommended Apps/Tool:

Monday.com: https://monday.com/


Recommended Podcast/Audiobook:

Smart Scout: https://www.smartscout.com/smartscout-amazon-directory/podcasts

Million Dollar Business:
https://www.milliondollarbusinesspodcast.com/

Today’s Guest:
Stef van Boekel, Co-Founder of Operator One is a knowledgeable and experienced professional in international trade and commerce. With expertise in serving as an importer of record and merchant of record, Steph assists companies in expanding their business into Europe by navigating the complexities of regulations, borders, currencies, and local operations. With his guidance, companies can successfully enter new markets and start selling their products without the traditional time and cost barriers. 

Connect and learn more about Stef and Operator One:

LinkedIn: https://www.linkedin.com/in/stefvanboekel/ 

Website: https://www.o1.eu/

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

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Whether you're a die-hard Klaviyo fan, a Sendlane advocate, or still undecided, Jordan's  insights will provide you with valuable information to help make the best choice for your business.

In this episode, Jordan West takes on the ultimate battle royale – Klaviyo vs. Sendlane. He shares his own experiences and insights, offering a transparent and valuable comparison of the two platforms. As a special treat, he also provides a glimpse into the world of software, discussing the importance of choosing the right tools for your ecommerce business. 

Listen and learn in this episode!

Key takeaways from this episode:

• The impact of customer support on the overall experience and efficiency of using a platform, and the significance of swift and responsive customer service.
• The role of pricing models and how they can impact the overall cost and scalability of using an email marketing platform.
• The value of ongoing development and the ability of a platform to adapt and innovate, as well as the importance of integrations and ease of use for email marketing and automation.
• The importance of taking a holistic approach when evaluating software, considering factors such as reporting, analytics, and functionality, as well as the significance of the company's vision and approach.
• The impact of proactive guidance and support from the platform provider, especially during times of industry changes or transition. This emphasizes the role of personalized and hands-on support in decision-making.

Recommended link:

Sendlane: https://www.sendlane.com?fpr=8qg3m

Klaviyo: https://www.klaviyo.com/

MailChimp: https://mailchimp.com/
Amped.io: https://www.amped.io/

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

Send us a text

Shopify's Winter release major enhancements to improve the customer experience. From enhanced product merchandising to an updated rich category attributes API, these updates are set to revolutionize the way you do business on Shopify.

In this episode, Jordan West dives into the latest winter update from Shopify, uncovering the top 10 takeaways that will directly impact merchants. From enhanced product merchandising to AI-powered semantic search, Jordan explores how these updates will revolutionize the customer experience and simplify inventory management. Get ready to learn how these changes can benefit your e-commerce business and stay tuned for valuable insights on leveraging Shopify's new features.

Listen and learn in this episode!

Key takeaways from this episode:

• Enhanced product merchandising for improved customer experience.
• Combined listings app for simplifying inventory management.
• Rich Category attributes update to support 2,000 variants.
• Introduction of semantic search for AI-powered search functionality.
• Enhanced Shopify subscriptions app for streamlined subscription-based business models.
• Increased limit for bundling products, now allowing bundles of up to 30 products.
• Update to draft orders with discounts and meta fields involved.
• Introduction of new discount types, such as free shipping.

Recommended link:

https://www.shopify.com/editions/winter2024

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

Send us a text

The risks of outsourcing to a 3PL and the importance of in-house fulfillment for brand control and customer experience. 

In this episode, Jordan West and Jared Ward, Founder and CEO of Luminous, delve into the world of e-commerce fulfillment and scaling. From funny parenting stories to the nitty-gritty of supply chain management, they cover it all. Jared shares insights into the challenges of forecasting and purchasing decisions for e-commerce companies, emphasizing Luminous expertise in multi-warehouse replenishment forecasting, wholesale, and EDI. 

Listen and learn in this episode!

Key takeaways from this episode:

• Focusing on top-of-funnel spending rather than excessive spending on branded keywords, emphasizing the need to understand consumer behavior and the discovery process.
• A shift in advertising spend from Google to Amazon due to Amazon's effectiveness in driving incremental revenue.
• The "why" method and first principles thinking as essential for deeply understanding and solving customer problems in software and for overall problem-solving and growth.
• The importance of having an analytics platform for multichannel e-commerce, particularly for tracking the performance of a 3PL provider, and the specific inventory-related metrics to track.

Today’s Guest:

Jared Ward, CEO and Founder of Luminous, started his first e-commerce company when he was 23. Years later, after helping countless DTC brand optimize their supply chain by running Made-in-China's sourcing division, he noticed major issues in the way e-commerce companies used software in operations. He built and sold an RFQ management system that helped DTC brands optimize their purchasing. Then, moved on and became the CEO of a DTC brand at 28. His experience running Qualtry showed even more the gap in the market of software solutions in e-commerce that address the entire supply chain.

Connect and learn more about Jared and Luminous:

LinkedIn: https://www.linkedin.com/in/jared-luminous/

Website: https://www.joinluminous.com/

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

Send us a text

The importance of defining the problem before implementing solutions and aligning the team on problem-solving, providing tangible advice for those aiming to scale their own e-commerce brand.

In this episode, Jordan West and Reza Khadjavi, CEO of Motion delve into the evolving landscape of creative analytics for e-commerce brands, exploring the pivotal role of Motion in driving high-quality, high-volume creative output. With insights on industry trends, the impact of iOS updates, and the changing dynamics of media buying and creative collaboration.

Listen and learn in this episode!

Key takeaways from this episode:

• The importance of bridging the gap between media buying and creative sides in brand organizations as spend goals increase.
• Understanding the primary metrics for an ecommerce brand is spend, followed by secondary metrics like ROAS or cost for purchase.
• Identification of soft metrics for the creative team, and providing relevant information and context to the team was emphasized.
• Recognizing the advantage of specialized companies focusing on specific problems, leading to higher quality software for solving those problems.

Today’s Guest:

Reza Khadjavi, CEO of Motion App, is a software enthusiast who has spent a lot of time engaging with various brands and agencies to understand their pain points in the ecosystem. He is passionate about finding and solving the biggest problems that customers might have, leading him to delve into customer discovery calls and creative solutions. During the pivotal iOS update, Reza was deeply involved in his work and dedicated to making a difference in the software industry.

Connect and learn more about Reza and Motion App:

LinkedIn: https://www.linkedin.com/in/reza-khadjavi-46802918/

X: https://twitter.com/rezakhadjavi

Website: https://motionapp.com/

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Whether you're an established brand or a growing business, prepaid subscriptions could be the missing piece in your growth puzzle. 

In this episode, Jordan West, Shanda Hurst and Nikita Richard of Ordergroove discuss the game-changing impact of prepaid subscriptions. This underexplored topic sheds light on how prepaid subscriptions can revolutionize the way business owners think about cash conversion cycles and customer retention. The conversation dives deep into the nuances of prepaid subscriptions and how they offer an inventive way to elevate customer experience and drive revenue growth. 

Listen and learn in this episode!

Key takeaways from this episode:

• The commitment aspect of prepaid subscriptions can be an effective marketing tool where creating a value experience for the customer is crucial.
• From a financial perspective, prepaid subscriptions can help improve the cash flow cycle for ecommerce brands.
• When considering implementing prepaid, it's important to carefully structure the incentive offers, potentially offering tiered discounts for different prepay periods.
• Prepaid subscriptions can also offer an opportunity to provide a VIP experience for customers and introduce new products or services.

Recommended Apps/Tool:

Ordergroove: https://www.ordergroove.com/

Strava: https://www.strava.com/

Going.io: https://www.gong.io/

Fireflies: https://app.fireflies.ai/

Today’s Guest:

Nikita Richard, is an expert in the world of subscription-based businesses. With her knowledge and experience, Nikita continues to be a leading voice in the subscription industry, helping businesses navigate the complexities of this popular business model.

Shanda Hurst, is passionate about crafting and implementing ecommerce strategies. She brings a proven track record of driving results through meticulous data analysis, qualitative research, and impactful AB testing. 

Connect and learn more about Shanda, Nikita and Ordergroove:

LinkedIn: 

https://www.linkedin.com/in/shanda-hurst/

https://www.linkedin.com/in/nikitarichard/

Website: https://www.ordergroove.com/

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The pressure in the industry to spend on advertising without achieving profitability leading to irresponsible guidance for many direct-to-consumer companies and a lack of financial literacy among business owners.

In this episode, Jordan West and  Priti Kapoor,  share insights into the importance of profitable growth and sustainability in the retail industry, emphasizing the impact of intuitive decision-making. The conversation delves into the challenges of achieving profitability and intuition in business decision-making.

Listen and learn in this episode!

Key takeaways from this episode:

• The importance of financial support and sustainable growth in the retail industry, particularly in e-commerce.
• Emphasizing customer lifetime value and retention strategies, not just acquisition, in building a brand.
• The decision-making balance between data-driven and intuitive approaches in business.

Recommended Apps/Tool:

Cohort Analysis on Shopify: https://www.shopify.com/

Lifetimely: https://www.lifetimely.io/

Recommended Audiobook:

Paris by Paris Hilton: https://www.audible.com/pd/Paris-Audiobook/B0BCHBZDPX

How I Built This: https://www.audible.com/pd/How-I-Built-This-Audiobook/B08BSZHW17

Today’s Guest:

Priti Kapoor, VP of Finance and Operations at Jenny Bird began her career in the apparel business, where she gained valuable experience in brick and mortar retail. Her first foray into online retail was with Jenny Bird, where she worked as an online retailer and wholesaler. With five and a half years of experience, Priti has become adept at navigating the complex world of e-commerce and digital advertising.

Connect and learn more about Priti and Jenny Bird:

LinkedIn: https://www.linkedin.com/in/priti-kapoor-cpa-ca-97a86b17/

Website: https://jenny-bird.com/

Growth Plan: www.upgrowthcommerce.com/grow

Send us a text

Let's explore the future of direct-to-consumer (DTC) businesses, expressing optimism and stressing the significance of building a brand rather than just selling products online. 

In this episode, Jordan West and  Ben Leonard, delves into the difference between businesses with strong customer experience and those without, emphasizing the value of building an ecommerce brand over just an ecommerce business. They weigh in on the economic situation, offering optimistic viewpoints and discussing potential opportunities in the M&A market. 

Listen and learn in this episode!

Key takeaways from this episode:

• The threat of Amazon creating knockoff versions of products, leading to the downfall of original businesses, and the difficulty of competing with Amazon.
• Building a sustainable business with a loyal customer base for long-term success and business sustainability, and finding potential opportunities in the M&A market.
• The economic situation and potential growth in 2024, the challenges faced by agencies during tough times, and the importance of persistence and focusing on future growth.
• The challenges and successes in the E-commerce industry, particularly related to mergers and acquisitions, with a focus on not just financial aspects but also the value of brand and nimble business strategies.

Recommended Book:

Quit Stalling and Build Your Brand: www.quitstallingbook.com/jordan

Today’s Guest:

Ben Leonard, Author of Quit Stalling and Build Your Brand, is a UK-based entrepreneur who made the switch from the oil industry to e-commerce in 2016. With a background in mergers and acquisitions, Ben now helps others in the e-commerce industry navigate their own business ventures. Based in northeast Scotland, Ben continues to be a leader in the e-commerce world.

Connect and learn more about Ben:

LinkedIn: https://www.linkedin.com/in/benjleonard/

Website: https://quitstallingbook.com/jordan

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

Send us a text

Thousands of Amazon sellers are hitting a hard ceiling. Marketplace margins are razor-thin. You don’t own your customer. And scaling feels like you're stuck in someone else's sandbox.

So, how do you break out?

In this power-packed episode of Ecommerce OS Fast Track Sessions, Jordan West is joined by 8-figure Amazon seller Charles Chakkalo, who’s navigating the exact transition from Amazon dominance to owning the DTC game.

Together, they unpack the mindset, systems, and strategies required to go from platform prisoner to brand-first operator—without burning out or bleeding cash.

What You’ll Learn in This Episode:

• The mindset shift every Amazon seller must embrace before launching DTC
• Why community and email marketing are the hidden engines of DTC growth
• How Charles is building DTC infrastructure—starting from zero owned audience
• The power of TikTok Shop + Shopify as a dual-channel growth strategy
• A step-by-step walkthrough of Amazon’s external traffic strategy to boost ranking and cut fees
• How to leverage PixelMe and AI tools to own attribution and maximize LTV
• The difference between demand capture vs. demand generation—and how to win at both

Whether you’re an Amazon seller ready to own your customer data, or a DTC brand trying to build real community, this episode is your roadmap to unlocking sustainable scale.

Follow Charles Chakkalo on:

 Site: https://chakkalo.com/

LinkedIn: linkedin.com/in/charleschak

Twitter: https://x.com/CharlesEcom1

Drop a comment if this episode resonated—or tell us where you’re stuck in the Amazon-to-DTC journey.

Don’t forget to like, subscribe, and hit the bell for more fast-track sessions like this one.

Send us a text

The transformative experience taught Adriaan the importance of nature, simplicity, and human connection, leading to increased honesty with oneself and others.

In this episode, Jordan West and Adriaan Zimmerman, a serial entrepreneur with 20 years of experience. Adriaan shares his journey from initial business intentions to unexpected success and the personal and professional challenges he has faced, leading to a deeper understanding of life and business. Together, Jordan and Adriaan delve into the importance of values, stress management, and the transformative power of natural remedies. 

Listen and learn in this episode!

Key takeaways from this episode:

• The significance of stress management, lifestyle choices, and evidence supporting stress reduction through nature-based activities.
• Recognizing and addressing feelings of helplessness, burnout, and the need for personal reevaluation.
• Prioritizing filling a market need and creating products that people want and need before figuring out monetization.
• The importance of surrounding oneself with good people and maintaining a focus on values, vision, and mission in running a business.

EOS System: https://www.eosworldwide.com/eos-model

Today’s Guest:

Adriaan Zimmerman, Co-Founder of Ned, began his career in venture capital in Hong Kong, focusing on sustainable development and agriculture. However, he quickly realized his passion lay in being on the other side of the table as an entrepreneur. Coming from a family of business owners, it was a natural path for him to follow. At the age of 22, he launched his first business and has since gone on to start several successful ventures, earning him the title of a serial entrepreneur. Adriaan's diverse career and experience in various industries have shaped him into a dynamic and successful business leader.

Connect and learn more about Adriaan:

LinkedIn: https://www.linkedin.com/in/adriaanzimmerman/

Website: https://helloned.com/

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

Send us a text

From navigating advertising and payment processing challenges to the power of kindness in business, and the bittersweet experience of selling business.

In this episode, Jordan West and Sarah Todd, former Co-owner of 420 Science, a cannabis-related company that saw remarkable growth before ultimately exiting the industry in 2022. They delve into the importance of celebrating victories as entrepreneurs, the benefits of implementing the EOS system in businesses, and the impact of mind-opening experiences. 

Listen and learn in this episode!

Key takeaways from this episode:

• The benefits and challenges of implementing the EOS system in businesses, and the resistance to change within organizations.
• The role of kindness in business negotiations and problem-solving, and the value of focusing on positive outcomes in business activities.
• The significance of good design, modern aesthetics, exceptional customer service, and product curation in the ecommerce industry.

Recommended Podcast/Audiobook:

Dan Sullivan: https://www.audible.com/author/Dan-Sullivan/B003ZFP2L4

Recommended Apps/Tools:

Zendesk: https://www.zendesk.com

Sendlane: https://www.sendlane.com/

EOS System: https://www.eosworldwide.com/eos-model

Today’s Guest:

Sarah Todd, the former co-owner of 420 Science,  has a wealth of knowledge in navigating the challenges of advertising cannabis-related products online. Her expertise extends to business negotiation, problem-solving, and the importance of design and exceptional customer service in e-commerce.

Connect and learn more about Sarah:

LinkedIn: https://www.linkedin.com/in/sarah-todd-7759892/

Email: sarah@phoenixmade.com

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow

Send us a text

Discover how vulnerability, humility, and the power of personal connections play a pivotal role in building a successful e-commerce brand. 

In this episode, Jordan West and Taylor Sanford, Premier Spike delve into topics such as start-up culture in the direct-to-consumer industry, the importance of passion in business, and the challenges of manufacturing, distribution, and marketing. 

Listen and learn in this episode!

Key takeaways from this episode:

• Embrace passion and vision for product success.
• Build trust by delivering high-quality products.
• Leverage personal experiences and genuine connections in marketing.
• Embrace openness and vulnerability for personal and business growth.
• Seek knowledgeable partnerships for business growth.

Recommended Podcast/Audiobook:

Spiked Lemonade: https://www.spikedlemonade.live/

Roundnet: https://open.spotify.com/show/2IZsNS5eLyBmTJ86sMzW1a

Today’s Guest:

Taylor Sanford, Founder & CEO of Premier Spike, is a passionate advocate for Spikeball. For the past five years, Taylor has been one of the biggest ambassadors for the game, running tournaments in Utah and across the western region. Not content with just promoting the game, Taylor has also been instrumental in helping others start similar organizations in different states and countries. In 2022, Taylor decided to embark on a new venture, creating the first premium RamNET equipment for Spikeball. This marks a significant milestone in Taylor's ongoing dedication to the game and its community.

Connect and learn more about Taylor and Premier Spike: 

Website: https://store.premierspike.com/

LinkedIn: https://www.linkedin.com/in/taylor-sanford/

Growth Plan: www.upgrowthcommerce.com/grow

Million Dollar Offers: www.upgrowthcommerce.com/grow