Explorez tous les épisodes du podcast The Unfamiliar Shift with Ariela

"A hotel is the ultimate manifestation of a sensory experience." That's Spenser Apramian's framework for why he left neurobiology at Stanford for boutique hospitality investment. In this episode, Spenser, VP of Investments at Bridgeton, joins Ariela to trace his unconventional path — from studying how memories form in the brain, to helping build Fenty Beauty and other celebrity brands at LVMH's Kendo Brands, to institutional luxury hospitality investing through the Sundance Resort deal, and now acquiring and scaling boutique hotels at Bridgeton. They dig into what actually makes a hospitality deal pencil, why preserving a property's existing community matters as much as the renovation, and why a failed self-check-in experiment taught Bridgeton more about hospitality than almost any success.

Episode Time Stamps:

• 0:00 – Introduction to Spenser Aprahamian and Bridgeton
• 1:06 – From neurobiology at Stanford to hospitality: the hotel as the ultimate sensory experience
• 2:42 – Building Fenty Beauty and other brands at Kendo, LVMH's in-house brand incubator
• 7:00 – Learning institutional luxury hospitality investment through the Sundance Resort and the Wolf Merritts & Lou Wolf Fund
• 8:05 – Joining Bridgeton and the case for vertically integrated ownership and operation
• 9:41 – What's in the pipeline: a major new drive-to destination project
• 10:30 – Bespoke in-hotel cinemas and other creative amenity ideas
• 15:10 – Lessons from Broadreach's acquisition of Sundance Resort: preserving identity through new ownership
• 17:49 – What makes a deal: why location and basis decide every acquisition
• 20:22 – Scaling with integrity: why culture, not just capital, is the real differentiator
• 21:16 – Community, sustainability, and wellness: which one investors still underestimate
• 24:12 – The next five years of boutique hospitality: AI, personalization, and why human check-in isn't going away
• 27:51 – Why Bridgeton's self-check-in experiment flopped, and what that says about hospitality

Episode Highlights:

• Spenser's path from studying neurobiology and sensory systems at Stanford to seeing hotels as the "ultimate manifestation" of an immersive sensory experience
• His time at Kendo Brands, LVMH's in-house brand incubator, helping build Fenty, Marc Jacobs, and Kat Von D as celebrity-backed brands
• Early hospitality development experience with Ventana Inn (now Alila) and the Segerstrom family's South Coast Plaza
• Learning institutional luxury hospitality investment through the Wolf Merritts & Lou Wolf Fund's acquisition and operation of the Sundance Resort
• Why he joined Bridgeton specifically for its vertically integrated model — owning and operating rather than outsourcing to third-party management
• A major new drive-to destination project in the pipeline, in the same mold as Marram and Dawn Ranch
• Bespoke in-hotel cinemas and other creative amenities, and how Ferndale Group has made them surprisingly profitable
• What Broadreach's acquisition of Sundance taught him about preserving a property's built-in community and identity through ownership change
• His two biggest filters for acquisitions: location first, then basis — and why a high per-key purchase price is where hospitality investors get burned
• Why he believes culture, not just capital, is what actually lets a hospitality portfolio scale with integrity
• Community as the hardest (and most underestimated) value to build into a property, compared to the now well-understood wellness trend
• His outlook on the next five years: more personalization and AI-driven back-of-house efficiency, but no replacing human check-in
• Bridgeton's own failed self-check-in experiment, and what the guest backlash revealed about what people actually want from hospitality

Spenser and Ariela close by returning to the idea that's run through the whole conversation: hospitality works because it's fundamentally a people business, and every tool — AI included — only earns its place if it protects that, rather than replacing it. From neuroscience to brand incubation to hotel investment, Spenser's throughline is the same: understand what people actually crave, protect the community and culture already built into a place, and treat efficiency as a means to free up human connection, not a substitute for it.

Spenser Apramian invests in and develops luxury destinations with a focus on community, sustainability, and wellness. He holds a B.S. in Neurobiology with Honors from Stanford and an MBA from Stanford Graduate School of Business. Spenser began his career at LVMH, where he helped build Kendo Brands and launch Fenty Beauty by Rihanna, now valued at over $2.8 billion. He later served as Director of the Segerstrom Family Office, owner and developer of South Coast Plaza, the highest-grossing luxury shopping destination in the US, where he drove strategic real estate growth in the portfolio, including its $2 billion mixed-use master plan. He then joined Broadreach Capital as VP of Strategy, focused on the firm's acquisition of Robert Redford's 5,000-acre Sundance Resort. Today, Spenser is VP of Investments at Bridgeton Holdings, a vertically integrated hospitality group with over $2 billion in AUM, where he leads new acquisitions for the hospitality portfolio. During his tenure, Bridgeton has acquired and developed over $200 million in new hospitality assets.

https://bridgeton.com/

Stay tuned for the next episode of The Unfamiliar Shift with Ariela for more insightful discussions on the boutique lifestyle lodging industry.

Keep connected with BLLA for the latest updates and explore BLLA.org for more resources. Follow us on Instagram and LinkedIn to keep up with the pulse of boutique hospitality.

"It's a restaurant with rooms attached." That's how Tony Greenberg describes SingleThread — and Ariela thinks it might be the future of hospitality. In this episode, Tony, co-founder of SingleThread and CEO of Vertice Hospitality, joins Ariela to trace his unlikely path from working under Mayor Bloomberg on the Hudson Yards development to surviving the 2008 financial crisis to co-founding SingleThread with chef Kyle Connaughton. They dig into what makes SingleThread's restaurant-inn-farm model work, how retail and hospitality are converging across every industry, and why Tony insists that integrity — not opportunity — should decide which projects a hospitality brand takes on.

Episode Time Stamps:

• 0:00 – Introduction to Tony Greenberg and SingleThread
• 0:40 – From NYU finance grad to working on Hudson Yards under Mayor Bloomberg
• 3:32 – Striking out on his own to found Up Ventures
• 4:16 – The pivot to food and hospitality, and building Food Union with top chefs
• 6:22 – Losing it all in the 2008 financial crisis, and meeting future co-founder Kyle Connaughton
• 7:11 – Building SingleThread as a side project that quickly took off
• 9:47 – What SingleThread actually is: a restaurant, inn, and farm woven into one experience
• 11:20 – Hospitality's spread into retail and other industries
• 14:22 – Opening Selvedge: extending SingleThread into a standalone inn
• 16:02 – Retail at SingleThread: starting small and staying true to the core business
• 20:37 – Why integrity, not opportunity, should decide which projects to take on
• 20:59 – Bringing SingleThread to Kyoto through a partnership with Capella Hotel Group
• 24:09 – Closing: what's next for SingleThread, including Entremet and future locations

Episode Highlights:

• Tony's origin story: working for Mayor Bloomberg's Economic Development Corp on Hudson Yards in his 20s, negotiating opposite real estate titans like Steve Roth and Douglas Durst
• Striking out on his own to found Up Ventures after discovering he was barred from working with anyone who'd bid on Hudson Yards
• Building Food Union with chefs Thomas Keller, David Chang, and Albert Adrià as anchor tenants — and watching it collapse in the 2008 financial crisis
• Meeting future SingleThread co-founder Kyle Connaughton through that experience, and starting SingleThread as a side project
• What SingleThread actually is: a restaurant, inn, and farm designed as one continuous guest experience
• Why hospitality is bleeding into retail and other industries, and his take on which brands are doing it well versus poorly
• Opening Selvedge, a 10–11 room extension of SingleThread with no restaurant of its own
• His approach to retail: starting small (farm store, CPG products, artisan collaborations) and never letting it distract from the core business
• Why he insists on integrity as a filter for every business decision — "if you can't execute at a very high level, just don't do it"
• Bringing SingleThread to Kyoto through a partnership with Capella Hotel Group, after a pre-COVID Japan project fell through
• What's next: opening SingleThread Entremet and plans to expand the concept to a few more international locations over time

Tony and Ariela close on a theme that's run through the whole conversation: growth, for Tony, only makes sense when it makes everything — the guest experience, the team, and the brand — better, not just bigger. From Hudson Yards to Food Union's collapse to building SingleThread almost by accident, his throughline is patience and integrity over opportunism. As hospitality continues to spill into retail, real estate, and beyond, his approach offers a clear filter: only take on what you can execute at the highest level, and let everything else wait.

Stay tuned for the next episode of The Unfamiliar Shift with Ariela for more insightful discussions on the boutique lifestyle lodging industry.

Keep connected with BLLA for the latest updates and explore BLLA.org for more resources. Follow us on Instagram and LinkedIn to keep up with the pulse of boutique hospitality.

Andreanna Mazereeuw doesn't think of a hotel website as a brochure — she thinks of it as a lobby. In this episode, Andreanna, president of Wallop, a Vancouver-based strategy agency working with independent, luxury, and experiential hotels, joins Ariela to unpack why so many boutique properties fail to translate their physical distinction into their digital presence. They dig into the real state of direct booking in 2026, why loyalty points mean almost nothing to boutique guests, and why brand strategy — not the latest marketing tactic — is always where the real work has to start.

• 0:00 – Introduction to Andreanna Mazereeuw and Wallop
• 2:35 – Why boutique and experiential hospitality, and the "David and Goliath" appeal of helping independents compete
• 5:30 – Where digital translation breaks down: treating a website like a brochure instead of an online lobby
• 9:35 – Understanding guest motivations over demographics
• 12:38 – What lasting distinction looks like: a client case study on connection over luxury positioning
• 18:11 – Reframing "digital vs. visceral": continuity, not competition
• 20:17 – The real state of direct booking: website conversion, AEO, paid media, and loyalty
• 23:22 – Why loyalty points don't move boutique and luxury guests
• 25:50 – Rate-matching frustrations and the cost of losing direct bookings and guest data
• 28:34 – Where to actually spend marketing dollars: brand foundations before tactics
• 31:35 – The cultural shift toward community and belonging in travel
• 36:48 – Closing advice: get your data architecture right first

Episode Highlights:

• Wallop's client roster (Brush Creek Ranch, The Drake, Ace Hotel, The Standard, Miraval, and more) and its in-house documentary film arm, Wallop Film
• The "David and Goliath" appeal of helping independent hotels compete against big flags and OTAs through storytelling
• Why treating a hotel website like a brochure fails, and her reframe of a good website as an "online lobby" with sensory continuity
• Why guest motivation (the real reason someone chooses a property) matters more than demographic personas
• A client case study where a "luxury" positioning turned out to be secondary to the real driver of bookings: feeling known and welcomed
• Her reframe of the digital-vs-visceral tension in boutique hospitality as continuity between the two, not a competition
• The current, unglamorous reality of direct booking: converting website traffic, AEO (answer engine optimization), disciplined paid media, and loyalty/email marketing for repeat guests
• Why loyalty points don't move boutique and luxury guests, and Ariela's take on why the Bonvoy pitch to independents misses the mark
• The real cost — in dollars, data, and guest experience — of hotels refusing to rate-match direct inquiries against OTA pricing
• Her advice on where to spend marketing dollars: start with brand and guest understanding before tactics
• The industry-wide shift toward community and belonging, and why resonance without performance (or vice versa) both fail
• Her single tactical fix for hoteliers before year-end: get a clean, trustworthy data architecture in place

Andreanna and Ariela close by tying the whole conversation back to one idea: distinctiveness only works when it's backed by genuine understanding of the guest, and both brand and business performance have to hold together at once. Whether it's a website, a booking policy, or a marketing budget, the properties winning right now are the ones that know exactly why their guests choose them — and build every decision, digital or physical, around that truth rather than trends, tactics, or hollow authenticity.

Stay tuned for the next episode of The Unfamiliar Shift with Ariela for more insightful discussions on the boutique lifestyle lodging industry.

Keep connected with BLLA for the latest updates and explore BLLA.org for more resources. Follow us on Instagram and LinkedIn to keep up with the pulse of boutique hospitality.

Annabel Schwartz says she doesn't love hotels — she loves what happens inside them. In this episode, Annabel, founder of hospitality consultancy Casa Talana and former head of membership and cultural programming at Soho House and San Vicente Bungalows, joins Ariela to talk about the human moments that make hospitality unforgettable. They dig into why emotional connection, not loyalty points, is the real currency of luxury hospitality, what cultural programming gets right and wrong, and why New York's booming private club scene may be reaching a breaking point.

Episode Time Stamps:

• 0:00 – Introduction to Annabel Schwartz and Casa Talana
• 1:00 – Her career path: Soho House, San Vicente Bungalows, and founding Casa Talana
• 2:02 – The childhood memories that shaped her belief in hospitality as human connection
• 5:54 – Ariela's own story: the "art of listening" learned at Montage Beverly Hills
• 8:12 – Why emotional connection, not loyalty points, is the real currency in luxury hospitality
• 9:24 – Soho House vs. San Vicente Bungalows: balancing brand consistency with local specificity
• 11:19 – Cultural programming: identifying what a community actually wants vs. what's trending
• 14:11 – Where hotels and membership clubs go wrong: the "what, why, who" test
• 15:37 – The New York private club boom, market saturation, and the craving for nostalgia

Episode Highlights:

• Annabel's path from running membership programs at Soho House and San Vicente Bungalows to founding her own consultancy, Casa Talana
• Two childhood memories — a hotel in Greece and a hotel lobby in New York — that shaped her belief that hospitality is about human connection, not transactions
• Ariela's own story from working at Montage Beverly Hills, where staff were empowered (and given a budget) to create memorable guest moments
• Why she believes emotional connection, not loyalty programs, is the real driver of guest loyalty in luxury and boutique hospitality
• Comparing Soho House and San Vicente Bungalows: strong global brand consistency paired with deep local specificity
• Her "what, why, who" framework for diagnosing where hotels and membership clubs go wrong in their programming
• Her take on the New York private club boom — a market she believes still has room to grow, but one edging toward oversaturation and "membership fatigue"

Episode Conclusion:

Annabel and Ariela close by circling back to a theme that runs through the whole conversation: hospitality's real value isn't the physical space, the brand, or the loyalty program — it's the human moments created inside it. From Annabel's childhood memories to her work reshaping cultural programming at some of the industry's most talked-about brands, her throughline is simple: give people a reason and a space to connect, and the rest follows. It's a timely reminder as private clubs and membership concepts multiply that the ones that last will be the ones built on genuine connection, not novelty.

Stay tuned for the next episode of The Unfamiliar Shift with Ariela for more insightful discussions on the boutique lifestyle lodging industry.

Keep connected with BLLA for the latest updates and explore BLLA.org for more resources. Follow us on Instagram and LinkedIn to keep up with the pulse of boutique hospitality.

Connect with Annabel Schwartz - Co-Founder, House of Talana LLC - https://www.houseoftalana.com/

Shane Davis didn't set out to build a hotel — he built "a punk rock DIY version of a cultural institution." In this episode, Shane, co-founder of Public Records in Brooklyn, joins Ariela to talk about how a former ASPCA headquarters became one of hospitality's most talked-about cultural spaces. They dig into why sound should be treated as architecture rather than atmosphere, how staying independent and un-overcapitalized shaped Public Records' growth, and what it really takes to build culture — not just design it — inside a hospitality space.

Episode Time Stamps:

• 0:00 – Introduction to Shane Davis and Public Records
• 0:29 – How the building's history (former ASPCA HQ) shaped the vision for Public Records
• 3:22 – Growth since 2019: the COVID pivot, "Public Access" channel, and expanding the space
• 6:56 – Public Records as a platform first, physical space second — how that changed the design process
• 9:29 – Staying independent: capital, investment, and resisting the "raise now" mindset
• 10:29 – Sound as architecture, not atmosphere, in hospitality spaces
• 14:05 – Advice for hoteliers building a music program: find a creative partner and have an opinion
• 17:53 – Why Europe stays ahead: passion projects vs. institutionalized hospitality in the US
• 20:34 – Designing multiple spaces within one property and why transitions matter
• 24:24 – Can culture be designed? Building spaces that let culture evolve through the team

Episode Highlights:

• How the building's dual history (ASPCA headquarters, then a stringed-instrument workshop) inspired the name, brand, and concept of Public Records
• Growing through COVID by building "Public Access," an indie broadcasting channel, instead of rushing into new locations
• Staying disciplined on capital: raising money once, early on, and never again
• Why sound should be treated as architecture, not atmosphere, in hospitality design
• His advice for hoteliers building a music program: find a genuine creative partner and "have an opinion"
• Why Europe stays ahead of the US in hospitality creativity — more passion projects, less institutional trend-chasing
• Designing multiple spaces within one property: why the transitions between rooms matter as much as the rooms themselves
• Whether culture can be designed — his take: design can shape intention, but it's the team that creates and evolves real culture over time

Episode Conclusion:

Shane and Ariela close on a theme that keeps surfacing throughout the season: no matter the topic — sound, capital, design, or growth — hospitality always comes back to people. Public Records' evolution from a scrappy passion project into one of Brooklyn's highest-grossing hospitality venues shows that staying independent, staying curious, and trusting a team to shape culture over time can outperform speed and speculative capital. It's a reminder that the most memorable spaces are built less by formula and more by conviction.

Stay tuned for the next episode of The Unfamiliar Shift with Ariela for more insightful discussions on the boutique lifestyle lodging industry.

Keep connected with BLLA for the latest updates and explore BLLA.org for more resources. Follow us on Instagram and LinkedIn to keep up with the pulse of boutique hospitality.

Glyn Aeppel has spent decades at the highest levels of hospitality investment, but it's her time working alongside André Balazs that tells you the most about her eye. In this episode, Glyn, founder of Glencove Capital and one of the few women-owned boutique hospitality investment firms in the US, joins Ariela to unpack what she looks for in founders and brands, why "scale" means something completely different in boutique hospitality than in big-box brands, and the biggest misconception she still sees derail beautifully designed hotels. They also dig into her decade-long investment in Mob Hotel, lessons from working alongside hospitality icon André Balazs, and the trends she believes will define the next decade of boutique travel.

Episode Time Stamps:

• 0:00 – Introduction to Glyn Aeppel and Glencove Capital
• 2:37 – Why she left the corporate world to found Glencove Capital
• 6:06 – What she looks for in founders and brands before investing
• 8:55 – Redefining "scale" for boutique hospitality — the choir and symphony analogy
• 12:17 – Balancing creative vision with financial discipline
• 17:12 – The biggest misconception in hospitality investment
• 18:52 – Lessons from working alongside André Balazs (Chiltern Firehouse, The Standard)
• 23:58 – Inside Mob Hotel: her decade-long investment and its social mission
• 31:19 – Evaluating international investments and the importance of local partners
• 34:28 – The two trends defining boutique travel's next decade: wellness and sustainability
• 42:21 – Closing advice: be authentic and true to yourself

Episode Highlights:

• Leaving a corporate role as "the second-largest shareholder but not the decision-maker" to found Glencove Capital out of frustration, not inspiration
• Calling herself a "corpreneur" — someone who becomes an entrepreneur later in life after a corporate career
• What she looks for in founders: passion, deep knowledge, and knowing what they don't know
• Why cookie-cutter consistency is the enemy of boutique hospitality — and her choir/symphony analogy for how a brand umbrella should work
• The constant push-and-pull between creative vision and financial discipline in scaling a boutique brand
• The biggest misconception in hospitality investment: a beautifully designed building doesn't guarantee guests will come
• Working alongside André Balazs on Chiltern Firehouse and The Standard, and how he built teams around each project's unique vision
• Inside Mob Hotel — her 10+ year investment in Cyril Azoulay's social-mission-driven European hotel brand, and its US expansion plans
• Why international investing requires a trusted local partner — including a small but telling example (no TVs in Mob Hotel rooms) of cultural differences in hospitality design
• Two trends she believes will define the next decade of boutique travel: deep health and wellness programming, and authentic sustainability

Glyn and Ariela close by returning to a theme that runs through the whole conversation — that authenticity, not scale or spectacle, is what separates lasting boutique hospitality brands from the rest. From her own leap from corporate life to founding Glencove Capital, to her work with André Balazs and her long-term belief in Mob Hotel, Glyn's throughline is the same: know what you don't know, surround yourself with the right people, and stay true to your vision even when it isn't the easy path. It's a fitting reminder that in an industry chasing wellness and sustainability trends, the most durable investment is still in genuine, well-curated human experience.

Stay tuned for the next episode of The Unfamiliar Shift with Ariela for more insightful discussions on the boutique lifestyle lodging industry.

Keep connected with BLLA for the latest updates and explore BLLA.org for more resources. Follow us on Instagram and LinkedIn to keep up with the pulse of boutique hospitality.

Sarah Eustis has hospitality in her blood, literally. In this episode, Sarah, CEO of Main Street Hospitality — a growing collection of independent hotels across the Berkshires and Rhode Island, including her family's iconic Red Lion Inn — joins Ariela to trace her path from fourteen-year-old housekeeper to twenty years in fashion (Ralph Lauren, Gap Inc., Limited Brands, and a stint building a brand in Paris) and back again to lead her family's hospitality legacy. They dig into what it means to be a "steward" rather than just an owner, how emotional connection outperforms transactional service, and the surprising overlap between fashion and hospitality as businesses built on brand, trust, and human connection.

Episode Time Stamps:

• 0:00 – Introduction to Sarah Eustis and Main Street Hospitality
• 1:09 – Growing up at the Red Lion Inn and how it shaped her leadership philosophy
• 2:24 – Hospitality as an emotional product, not a transaction, and what it means to be a "steward"
• 6:11 – Lessons from Danny Meyer: training staff to read the room and make guests feel seen
• 11:35 – Career journey: from Ralph Lauren and Gap Inc. to Limited Brands and Paris
• 18:21 – Coming home to build Main Street Hospitality out of the family business
• 19:59 – Leading through scale: staying grounded in the "why" and codifying company values
• 22:29 – The case for conversions and "upcycling" over ground-up hotel development
• 26:25 – Where fashion and hospitality intersect: brand building and shared customer bases

Episode Highlights:

• Growing up inside the Red Lion Inn and learning hospitality as "rhythm," not transaction
• The concept of being a "steward" of a place rather than just its owner or operator
• Training lessons from mentor Danny Meyer: reading the invisible "sign" every guest carries and responding to it
• Her 20-year detour through fashion — Ralph Lauren, Gap Inc. under Mickey Drexler, Limited Brands, and building a brand for a French retailer in Paris
• Returning home to grow the family's hotels into Main Street Hospitality, now spanning the Berkshires and Rhode Island
• Why she believes boutique hospitality can scale without losing its soul, as long as leadership keeps showing up for the "why"
• Her outlook on real estate strategy: prioritizing conversions and "upcycling" historic properties over ground-up development
• The parallels between fashion and hospitality — brand voice, product quality, environment, and genuine customer engagement

Episode Conclusion:

Sarah and Ariela close by tying together the throughline of her career: whether in fashion or hospitality, the fundamentals are the same — a well-made product, a resonant brand voice, an inviting environment, and genuine engagement that builds trust. Sarah's journey from the Red Lion Inn to global fashion houses and back reinforces the idea that stewardship, not just ownership, is what keeps a hospitality brand meaningful as it grows. It's a reminder that scaling boutique hospitality doesn't have to mean losing its soul, provided leadership stays close to why the business exists in the first place.

Stay tuned for the next episode of The Unfamiliar Shift with Ariela for more insightful discussions on the boutique lifestyle lodging industry.

Keep connected with BLLA for the latest updates and explore BLLA.org for more resources. Follow us on Instagram and LinkedIn to keep up with the pulse of boutique hospitality.

Episode Summary:

Kimberly Walker didn't build a hotel brand, she built a philosophy. In this episode, Kimberly, founder and creative director of Nomada Hotel Group — a portfolio of boutique hotels revived from historic buildings across California's Central Coast — joins Ariela to trace her path from restaurant-world dabbler to boutique hospitality visionary. They dig into the "lightbulb moment" that launched her career, the roots of boutique hospitality in hostel culture, and why human connection is becoming more essential to travel in an increasingly automated, AI-saturated world.

Episode Time Stamps:

• 0:00 – Introduction to Kimberly Walker and Nomada Hotel Group
• 2:08 – Growing up in California, the pull of travel, and her hospitality "lightbulb moment"
• 7:25 – The value of industry community, mentorship, and building connections
• 11:33 – Hostel culture as the root of the boutique hotel movement
• 20:43 – Antisocial culture, AI companionship, and why human connection matters more in hospitality
• 24:00 – Staying boutique: in-house design, leadership, and finding meaning in the work
• 27:01 – Closing thoughts: what independent hospitality teaches the world about creativity and place

Episode Highlights:

• Kimberly's "lightbulb moment" — the first night Nomada's flagship property opened
• A Jerusalem cab driver's line that "hospitality" stems from a Hebrew phrase meaning "love of strangers," and how it shapes Nomada's culture
• The shared hostel-culture origins of Kimberly's and Ariela's love of travel — from a Marrakech hostel to Berlin's Generator Mitte
• The rise of the micro hotel and the importance of knowing your target guest
• A tangent on AI companionship (ChatGPT, the movie Her) and what it means for hospitality to stay human-centered
• Nomada's decision to keep design fully in-house rather than outsource, and why that keeps them intentionally small
• Kimberly's take on discomfort and authenticity as more valuable than luxury alone

Episode Conclusion:

Kimberly and Ariela close by reflecting on what independent hospitality is really teaching the world: that meaningful travel experiences don't require luxury, just a genuine point of view and a willingness to sit with a little discomfort. The conversation threads together community, creativity, and human connection as the real currency of boutique hospitality — and a reminder that convenience and comfort are worth balancing against the richer, sometimes messier moments that travel is actually for.

Stay tuned for the next episode of The Unfamiliar Shift with Ariela for more insightful discussions on the boutique lifestyle lodging industry.

Contact Kimberly Walker - Founder & Creative Director, Nomada Hotel Group - https://www.nomadahotelgroup.com/

Keep connected with BLLA for the latest updates and explore BLLA.org for more resources. Follow us on Instagram (https://www.instagram.com/bllaboutiquelodging/) and LinkedIn (https://www.linkedin.com/company/the-boutique-and-lifestyle-leaders-association) to keep up with the pulse of boutique hospitality.

Episode Summary:

In this episode, Diana Stobo, a pioneering chef and advocate for wellness and healthy living, shares her transformative journey from a raw food advocate to a wellness real estate pioneer in Costa Rica. Diana discusses the challenges and triumphs of building a wellness hotel focused on healing modalities and the philosophy of "slumming it in luxury" in the hospitality industry. Joined by Ariela, they dive into the importance of staff retention, leadership in hospitality, and the personal journey of self-discovery and overcoming Imposter Syndrome.

Episode Time Stamps:

• 0:00 - Introduction to Diana Stobo and her journey in Costa Rica
• 2:09 - Building a wellness hotel with a focus on healing modalities
• 7:13 - Overcoming challenges in Costa Rica: Staffing, regulations, and growth
• 11:29 - Luxury hotels in Costa Rica and Bali: Personalized service and unique experiences
• 18:21 - The challenges of building and leading a team in the hospitality industry
• 22:25 - Self-discovery and leadership: Overcoming Imposter Syndrome and finding self-worth

Episode Highlights:

• Diana's transition from a raw food advocate to a wellness real estate pioneer
• The concept of building a wellness hotel starting with food and expanding to include various healing modalities
• The decision to build in Costa Rica over Thailand and the associated challenges
• "Slumming it in luxury" and the importance of unique experiences in luxury travel
• The significance of staff retention and creating an authentic, intimate guest experience
• Ariela's insights on leadership, balancing compassion with effective management
• Overcoming Imposter Syndrome and the journey of self-discovery and personal growth

Episode Conclusion:

Diana and Ariela highlight the transformative power of wellness, not just in the context of a hotel or travel experience, but as a personal journey of growth, leadership, and authenticity. They stress the importance of knowing oneself, being direct, and maintaining integrity in both personal and professional life. This episode serves as an inspiration for anyone looking to make a meaningful impact in the hospitality industry or seeking personal transformation through wellness.

Stay tuned for the next episode of The Unfamiliar Shift with Ariela for more insightful discussions on the boutique lifestyle lodging industry. Thank you to our sponsor, Solonis!

Keep connected with BLLA for the latest updates and explore BLLA.org for more resources. Follow us on Instagram and LinkedIn to keep up with the pulse of boutique hospitality.

In this riveting episode of The Unfamiliar Shift, Ariela engages with Audrey Laurent and Sergio MacLean, the visionary principals of Mac&Lo Hospitality. The duo dives into their unique approach to curating immersive and impactful guest experiences, drawing from their diverse cultural backgrounds and deep artistic roots. From initiating operations from the ground up to spearheading custom hospitality projects, Audrey and Sergio share insights into their exemplary service ethos, molded by industry icons like Ian Schrager and Andre Balaz.

• 00:00:00 - Introduction to hospitality industry insights with Mac&Lo principals
• 00:02:46 - Discussion on luxury hotel design and approachability in Detroit through the Shinola and Bedrock partnership
• 00:11:51 - Insights into the hospitality industry backgrounds, training, and the art of storytelling in service
• 00:18:25 - Exploration of hotel management and operations with a focus on culture and design

• Hospitality Industry Insights: Audrey and Sergio share their journey in creating bespoke hospitality experiences, highlighting their diverse cultural backgrounds and artistic influences.
• Luxury Hotel Design in Detroit: The episode sheds light on their partnership with Shinola and Bedrock, revealing their commitment to celebrating Detroit's culture and heritage while providing a luxury experience. Ariela, Audrey, and Sergio discuss the evolving trends in hotel service, emphasizing the importance of approachability and personalized service.
• Backgrounds and Training: The episode takes a deep dive into the backgrounds of Audrey and Sergio, showcasing how elements from acting, arts, and service industries blend to create a unique approach to hospitality, focusing on storytelling and meticulous service.
• Hotel Management and Operations: Audrey and Sergio recount their experiences in managing hotels in NYC, their meeting at the Mercer hotel, and their journey in building a company that thrives on a blend of culture, design, and exceptional operational standards.

Wrapping up this episode of The Unfamiliar Shift, Ariela highlights the passion and dedication of Audrey and Sergio in redefining hospitality through their unique blend of culture, design, and impeccable service. Their journey from the grassroots in the industry to leading bespoke hospitality projects serves as an inspiration and a testament to the power of innovation, personalized service, and a deep understanding of guests' needs. This episode not only sheds light on the intricate workings of luxury hotel management but also celebrates the diverse backgrounds and creative approaches that drive the industry forward.

Stay tuned for the next episode of The Unfamiliar Shift with Ariela for more insightful discussions on the boutique lifestyle lodging industry. Thank you to our sponsor, Solonis!

Keep connected with BLLA for the latest updates and explore BLLA.org for more resources. Follow us on Instagram and LinkedIn to keep up with the pulse of boutique hospitality.

[Episode Summary]

In this episode of "The Unfamiliar Shift with Ariela," host Ariela Kiradjian is joined by industry expert Cory Schisler to dive into the world of authentic hotel and restaurant brand building. Cory shares his insights, experiences, and valuable advice on creating unique and successful hospitality ventures. From a luxury boutique hotel project in wine country to the intricacies of branding, PR, influencer marketing, and the power of creativity, this episode is packed with valuable knowledge for anyone in the hospitality industry.

[Episode Timestamps]

• Introduction: Authentic hotel and restaurant brand building with Cory Schisler. (0:00)
• A luxury boutique hotel project in wine country. (1:56)
• Funding and positioning a boutique hotel in wine country. (6:11)
• Branding and messaging for a boutique hotel. (12:14)
• Preopening budget for PR and its impact on a hotel's success. (15:44)
• Influencer marketing for a small hotel. (20:16)
• Creativity, reading habits, and podcasting. (26:19)
• 
  

[Episode Highlights]

Introduction: Authentic hotel and restaurant brand building with Cory Schisler. (0:00)

• Cory shares insights on building authentic hotel and restaurant brands.

A luxury boutique hotel project in wine country. (1:56)

• The Madrona in Healdsburg, California, opened a year and a half ago.
• The trio behind the project, including Cory Schisler, found the hotel through serendipity and shared passion for real estate and design.
• They pursued the opportunity despite initial assumptions, showcasing the power of following creativity and living in flow.

Funding and positioning a boutique hotel in wine country. (6:11)

• The Madrona offers a cosmopolitan experience with a high-end cocktail program and luxury service.
• Securing funding for smaller properties with under 50 rooms can be challenging; Cory shares his approach through personal connections and networking.
• Challenges faced, including the pandemic and election cycle, were overcome with community support and helpful county permits.
• Building relationships with neighbors and stakeholders from the beginning was a priority.

Preopening budget for PR and its impact on a hotel's success. (15:44)

• PR is crucial for a successful hotel opening; allocating a significant budget for pre-opening PR efforts is advised.
• Establishing awareness and building relationships with PR partners for ongoing interest in the hotel is vital.
• Collaborative PR efforts with a nearby winery resulted in mutual benefits and increased exposure.

Influencer marketing for a small hotel. (20:16)

• Building relationships with publications and influencers is essential for driving awareness and inquiries for small hotels.
• Influencers as content creators play a key role in keeping the brand visible and relevant.
• Measuring digital marketing efforts through metrics and data for bookings and ROI is crucial.
• Finding balance in a partnership, with creativity and finance/hospitality focus, is discussed.

Creativity, reading habits, and podcasting. (26:19)

• Ariela and Cory discuss multitasking reading habits and creative brains.
• Cory shares his approach to reading books based on mood and the importance of creativity in the industry.
• 
  

[Episode Conclusion]

This episode of "The Unfamiliar Shift with Ariela" provides invaluable insights into the world of authentic hotel and restaurant brand building, with Cory Schisler sharing his experiences and expertise. From finding the perfect boutique hotel project to funding, branding, PR, and influencer marketing, listeners gain a comprehensive understanding of what it takes to succeed in the hospitality industry. The episode wraps up with a discussion on creativity and its significance in hospitality.

Summary:

In this episode of The Unfamiliar Shift with Ariela, Lark Hotels CEO Peter Twachtman takes us on a journey into the world of bespoke hospitality and immersive stays. From scaling a hospitality company with integrity to navigating the evolving landscape of boutique hotels, the discussion touches upon key insights and challenges in the industry.

Timestamps and Topics:

• 0:00 - Introduction
• 2:10 - Scaling a Hospitality Company
• 9:05 - Hotel Industry Trends and Independence
• 12:24 - Boutique Hotels and Their Place in the Industry
• 18:42 - Scaling a Boutique Hotel Collection
• 25:01 - Personal and Professional Development in Boutique Hospitality

Key Discussion Points:

• The significance of a strong foundation, including people and systems, in scaling a hospitality business.
• The challenges of maintaining authenticity and independence in the face of increasing competition and institutional ownership.
• The role of vulnerability and trust in leadership and team dynamics.
• The value of personal development in building strong business relationships.
• The profound impact of creativity on business, beyond surface-level thinking.

Concluding Thoughts:

This episode provides valuable insights into the world of boutique hospitality and the challenges and opportunities it presents. From scaling a boutique hotel collection to maintaining authenticity and fostering creativity, the discussion highlights the keys to success in this dynamic industry. The importance of personal development and building trust emerges as a recurring theme, underscoring their significance in the world of bespoke hospitality. Ariela and Peter offer a wealth of experience and wisdom for anyone interested in this fascinating industry.

Episode Summary:

In this episode of Creative Spaces, Creative Minds: Jersey Banks on Hotel Entrepreneurship, we dive into the world of boutique hotels, dynamic branding, and the art of hospitality. Jersey discusses her journey from artist to hospitality entrepreneur, the impact of social media on her business, and the evolution of her unique brand. We also explore the role of creativity and women's empowerment in the hotel industry.

Timestamps & Topics:

0:00 - Introduction to Jersey and her journey from artist to hospitality entrepreneur, including the balance of business and motherhood.

2:14 - Hospitality industry beginnings and Instagram marketing strategies. Insights into Jersey's unexpected entry into the industry and her adaptation to social media trends.

7:20 - Property development, marketing strategies, and creative revenue streams. Discussion on unique property features and the growth of Jersey's company. 

14:57 - Creativity, passion, and evolution in business. Ariela and Jersey share insights on staying inspired and adapting business models.

20:53 - Women's empowerment in the hotel industry. Exploring the opportunities and challenges for women in hotel ownership and leadership.

Key Discussion Points:

• The unique blend of artistry and hospitality in Jersey Bank's career.
• The evolution of social media marketing, particularly Instagram, in promoting boutique hotels.
• The importance of creativity and adaptability in property development and branding.
• Strategies for creating diverse revenue streams in the hospitality industry.
• The significance of women's empowerment and leadership in the hotel sector.

Concluding Thoughts:

Jersey Banks' story is not just about boutique hotels; it's a testament to the power of creativity, adaptability, and the importance of female leadership in the business world. Her journey from an artist to a hospitality entrepreneur showcases the dynamic nature of the hotel industry and the endless possibilities for those willing to think outside the box and lead with passion.

Episode Summary:

In this insightful episode of our podcast, we delve into the fascinating world of wellness tourism with Andrew Miele, the CEO of Nomade People. We explore Andrew's unique leadership journey in the hospitality industry, his vision for conscious hospitality, and how he seamlessly blends spirituality and business to redefine the guest experience.

Timestamps & Topics:

0:00 - Introduction to Andrew Miele and Nomade People

2:09 - Andrew's Career Path in the Hospitality Industry

6:26 - Career Transitions and Business Growth

14:01 - Wellness Tourism and Hotel Operations in Tulum, Mexico

18:41 - Evolving a Hotel Company into a Cultural Brand

25:12 - Balancing Spirituality and Business in the Wellness Industry

31:12 - Conscious Travel and Hospitality Industry

37:09 - Hotel Industry Trends and Understanding Guests' Needs

43:44 - Beauty Industry Collaboration and Networking

Key Discussion Points:

• Andrew Miele's career journey from a Holiday Inn in Ontario to leading Nomade People.
• The transformation of Nomade People and Andrew's role in shaping the company's future.
• Unique challenges and opportunities in wellness tourism, especially in Tulum, Mexico.
• The evolution of a hotel company into a broader cultural brand, influencing various aspects of lifestyle and travel.
• The delicate balance between spirituality and business, and how this impacts guest experiences and industry trends.
• Future directions for the hospitality industry, focusing on authenticity, integrity, and personal connections.

Closing Thoughts:

Andrew Miele's journey and insights offer a refreshing perspective on the hospitality industry, highlighting the importance of understanding and catering to the evolving needs of modern travelers. His approach to blending wellness, culture, and business serves as an inspiration for industry leaders and enthusiasts alike. As we look towards the future, it's clear that the hospitality industry is not just about providing a place to stay, but about creating meaningful experiences and connections that resonate with guests on a deeper level.

Episode Summary:

In this episode, we dive into the world of boutique hospitality with Nathalie Jordi, exploring her unique career path from ice pops to the development of boutique hotels in New Orleans. Join us as we uncover the story behind the creation of the Hotel Peter and Paul, delve into the challenges of hotel development, and discuss the importance of local ties and sustainable tourism in New Orleans.

Timestamps & Topics:

[0:00] Introduction to Boutique Hospitality Industry with Nathalie Jordi

She shares her diverse career journey from ice pops to boutique hotels in New Orleans.

[1:49] Hotel Development in New Orleans

Focus on design and local partnerships.

Ariela's excitement about Nathalie's boutique hotel, Hotel Peter and Paul.

[6:37] Redeveloping a Historic Church Property into a Hotel

Overcoming opposition from a neighborhood association.

Building local support and securing a zoning change.

[10:53] Hotel Development Challenges and Local Ties

The importance of neighborhood ties and community-led projects.

Challenges in securing financing and the role of persistence.

[14:58] Financing and Construction Challenges for a Historic Hotel

Ariela discusses banks' inflexibility in financing boutique hotels.

The complexities of renovating a historic property.

[22:51] Boutique Hotel Ownership in New Orleans

The challenges of catering to diverse customer needs and the emotional labor involved.

Nathalie's passion for New Orleans and sustainable tourism.

Key Discussion Points:

Career Transition

• Exploring Nathalie Jordi's unique shift from a different industry to boutique hotels.
• Understanding the motivations and inspirations behind this career change.

Design & Local Partnerships

• The role of design aesthetics in creating a boutique hotel experience.
• How local partnerships enrich the hospitality experience and benefit the community.

Historical Redevelopment

• The challenges and rewards of transforming historic buildings into boutique hotels.
• Strategies for engaging with local communities and gaining support for redevelopment projects.

Financial & Construction Hurdles

• Discussing the difficulties in financing boutique hotel projects.
• The unpredictability and challenges encountered during the renovation of historic properties.

Sustainable Tourism

• Natalie's vision for sustainable tourism in New Orleans.
• How boutique hotels can contribute to a more sustainable and culturally respectful tourism model.

Direct Booking Advantages

• Exploring the benefits of direct booking for both the hotel and the guests.
• The impact of direct booking on guest experience customization and hotel revenue.

Closing Thoughts:

Nathalie Jordi's journey in the boutique hospitality industry highlights the importance of design, local partnerships, and sustainable practices in creating unique and memorable experiences for guests. Her dedication to preserving the cultural essence of New Orleans while facing various challenges is a testament to her passion and commitment to the industry.

Season 2 is sponsored by Solonis, the property management system designed for hotels. Solonis is also a premier partner member of BLLA. 

Episode Summary:

In this engaging episode of The Unfamiliar Shift, Ariela Kiradjian dives deep into the world of boutique hospitality with the illustrious Arnaud Zannier, the founder of Zannier Hotels. Known for their unique luxury hotel experiences worldwide, from Cambodia to Namibia, Zannier Hotels stand out with their emphasis on simplicity, authenticity, and respect for local heritage. Arnaud shares his journey from humble beginnings to creating some of the most serene hotel experiences globally, his unique sustainability approach, and future plans for Zannier Hotels.

Episode Timestamps:

[1:55] Ariela Kiradjian's introduction to Arnaud Zannier and initial conversation about Zannier Hotels.

[2:23] Arnaud Zannier discusses the origin and concept of his boutique hotel collection.

[3:38] Discussion on the growth of Zannier Hotels and the influence of celebrity guests.

[7:04] Arnaud explains the uniqueness of Zannier Hotels and their approach to the hospitality industry.

[13:37] Insights into the management of hotels and private estates by Zannier.

[16:58]Arnaud Zannier shares lessons learned from opening his first property and the importance of unique experiences in hospitality.

[21:11] Insights on boutique hotel operations, guest interaction, and the significance of local community engagement.

[27:40]Arnaud Zannier talks about his transition from the fashion industry to hospitality and the lessons learned.

Key Discussion Points:

Background and Vision of Zannier Hotels:

• Arnaud Zannier's philosophy and the creation of a distinctive luxury brand.
• The importance of providing immersive experiences with a humble and honest luxury approach.
• The growth and success of Zannier Hotels in the international market.

Expansion and Sustainability:

• Discussion on property expansion, including private estates (Zannier Private Estate).
• The role of sustainability and community engagement in hotel operations.
• Future projects and management contracts for expanding the brand reach.

Operational Insights and Challenges:

• The importance of a people-first approach in hospitality.
• Lessons learned from transitioning from fashion to hospitality.
• The challenges of managing hotels across different continents and cultures.

Guest Interaction and Experiences:

• Arnaud's perspective on guest services and creating memorable experiences.
• Incorporating local cultures and communities into the hospitality experience.
• The significance of regeneration in travel and hospitality.

Looking Ahead:

• Future endeavors and growth plans for Zannier Hotels.
• The long-term vision and commitment to maintaining the brand's integrity and uniqueness.

Season 2 is sponsored by Solonis, the property management system designed for hotels. Solonis is also a premier partner member of BLLA. 

Closing Thoughts:

Arnaud's journey with Zannier Hotels highlights the importance of innovation, authenticity, and a deep respect for local cultures in creating successful boutique hospitality experiences. His insights provide valuable lessons for aspiring hoteliers and travel enthusiasts alike.

About BLLA:

The official organization for the world's boutique lifestyle hospitality leaders promoting connection, education, and advocacy. As a pioneer in forecasting the boutique movement, BLLA's boutique community extends to more than 10,000 verified boutique and lifestyle hotels. The BLLA Corporate Manifesto video. BLLA is a catalyst for trends and the future of the boutique lifestyle, exactly what today's traveler is embracing. BLLA.org / Stay-Boutique.com

In this enlightening first episode of season two, Charlotte Gomez de Orozco, the visionary founder of HOY Hotel Paris, delves into the intricate blend of sustainable luxury and wellness that defines her hotel's ethos. She also unpacks the unique yoga-centric hotel concept thriving in the heart of Paris. With a special focus on holistic wellness and self-care, this episode explores the transformative journey of buying and renovating a Parisian hotel, the challenges of opening a wellness-oriented establishment, and the incorporation of Mexican cultural elements into the boutique hotel experience.

Episode Timestamps:

[0:00] Introduction to Sustainable Luxury Hotel Design and Wellness

[2:44] The Unique Yoga Hotel Concept in Paris

[7:01] Holistic Wellness and Self-Care Features at Oil Hotel

[12:14] The Journey of Acquiring and Revamping a Paris Hotel

[17:15] Overcoming Obstacles in Establishing a Unique Yoga Hotel

[21:56] Navigating the Difficulties of a Parisian Wellness Hotel Launch

[26:48] Infusing Mexican Culture into a Boutique Hotel Brand

[31:08] Gentrification and the Independent Hotel Scene in Paris

[36:05] Sustainable Tourism, Feminine Leadership, and Mental Health in Hospitality

[43:25] Gender Equality and Women's Empowerment in the Hospitality Industry

Key Discussion Points:

Sustainable Design: Charlotte Gomez de Orozco's innovative approach that marries Fung Shui, eco-consciousness, and her Franco-Mexican heritage.

Yoga Focus: The pivotal role of yoga practices in the hotel's daily routine, featuring extensive yoga sessions and spaces dedicated to meditation and Reiki classes.

Holistic Approach: The commitment to wellness with on-site holistic therapies, a unique plant-based menu, and the integration of flowers into the guest experience.

Entrepreneurial Spirit: Ariela Kiradjian's hotel business journey, emphasizing teamwork and the personal touch in the hotel acquisition process.

Renovation Challenges: The trials and tribulations faced during the renovation, including delays, communication issues with architects, and staffing hurdles.

Cultural Identity: Strategies for maintaining the authenticity of the boutique hotel brand while embracing Mexican culture and design.

Neighborhood Transformation: The evolution of Paris' 18th arrondissement from its historical roots to a hub for new hospitality ventures.

Future of Travel: Insights into the shift toward more authentic travel experiences and the role of independent businesses in shaping tourism.

Leadership and Inclusivity: The importance of feminine leadership and creating a culture of inclusivity in the hospitality industry.

Empowerment: A conversation on the need for gender equality in the workplace and the empowerment of women in leadership roles.

Closing Thoughts:

Ariela and Charlotte conclude the episode by emphasizing the importance of identity and authenticity for women in leadership. Their passionate dialogue invites listeners to consider how the hospitality industry can be a platform for positive change, advocating for a future where sustainable luxury, personal well-being, and cultural integrity are not just trends, but foundations of the travel experience.

About BLLA:

The official organization for the world's boutique lifestyle hospitality leaders promoting connection, education, and advocacy. As a pioneer in forecasting the boutique movement, BLLA's boutique community extends to more than 10,000 verified boutique and lifestyle hotels. The BLLA Corporate Manifesto video. BLLA is a catalyst for trends and the future of the boutique lifestyle, exactly what today's traveler is embracing. BLLA.org / Stay-Boutique.com

James Bermingham is responsible for delivering Virgin Hotel’s global growth, operational excellence, multi-award-winning customer experience, and unique culture. But where did he get his start? Well, James began his career in his hometown of Dublin, Ireland, followed by ten years in London, England, including executive roles with ITT Sheraton Corporation and the Luxury Collection. Through the course of time, James was drawn back to the United States, where he held prestigious General Manager roles at the St. Regis Hotel in Houston and the Montage Laguna Beach. Since 2008, James served as Executive Vice President of Operations for Montage International, overseeing all elements of operations for the well-renowned properties of the Montage and Pendry Hotel brands. Now, with over 35 incredible years of hospitality experience, James is the CEO of Virgin Hotels and is the true definition of an authentic leader.

What You Will Hear:

• How James entered and flourished in the hospitality industry
• The importance and benefits of apprenticeship 
• Importance of Branding
• Virgin Hotel’s Ethos
• Lucy Technology platform
• Virgin pillar of values and service
• Advice for building loyalty with your team
• Environmental impact, awareness and action
• What boutique means to James

Quotes:

“I have huge respect and huge appreciation for our housekeeping teams in our business and in our company. They do a great job and it's every bit as important as any other role, and even arguably more so.”

“We go to great lengths to hire for personality and for character. We really want their individuality and personality to come through that service experience.”

“Design and being true to place is a big part of the brand experience at Virgin hotels.”

“If you're having fun and the teammates around you are having  fun, then you're guaranteeing that  your guests are going to have fun.”

“By 2030 at Virgin hotels, we want to be net carbon zero.”

Mentioned:

Virgin Group

Lucy App

Fairmont 

Trusthouse Forte

Sponsored by Solonis

BLLA

Kevin O’Shea is the Co-Founder and Chief Creative Officer of Salt Hotels. After graduating from the prestigious Rhode Island School of Design, Kevin pursued a career in the corporate hotel design world. From working with Starwood Hotels and Resorts to Morgans Hotel Group, he strengthened his passion for interior design with every project that came his way. In 2009, he founded a full-service interior design studio called Kevin O’Shea Designs. Specializing in hospitality and residential projects, his studio worked on a range of properties including an executive office at Sony World Headquarters in New York, The Martin House, which has been featured by This Old House and The New York Times, and even his own home.  In 2011, Kevin turned Salt House Inn into Provincetown’s most stylish hostelry, leading the property to numerous design awards and serving as the launchpad for Salt Hotels. This spurred the launch of present day properties such as Eben House in Provincetown, Massachusetts, The Chequit in Shelter Island, New York, Hutton Brickyards in Kingston, New York, and Hotel Greystone in Miami Beach.

What You Will Hear:

• How Kevin built his career in the hospitality industry
• Working with partner David Bowd and opening their first hotel
• Salt Hotel Ethos
• Funding process.  Self funding and lenders
• The importance of experience
• The entrepreneurial spirit
• Newest project in Hollywood
• Rules and breaking rules
• The essence of hospitality and importance of attention to detail
• How do you stay uniquely boutique even through scaling
• What boutique means to Kevin

Quotes:

“We are super passionate about service and we are super passionate about getting rid of a lot of the silly rules of the hotel world.”

“We’re building an inclusive club.”

“It's about just being hospitable and coming from a place of empathy and understanding that

travel is stressful, it's long, it's arduous. We gotta get you unplugged as soon as you get here.”

“For us the common thread is our service standards and that's how we built from.”

“Our employees are as important as the people coming through the door.”

Mentioned:

Salt Hotels

Le Meridien 

Starwood

The Aster

Salt School

Sponsored by Solonis

BLLA

Carolyn grew up in sunny Los Angeles and graduated from New York University. After working in New York City nightlife and restaurants, it was not long before she fell in love with hotels and started managing Events at Ace Hotel New York.

 From there, she joined the team at Vikram Chatwal Collection in New York, bringing her sales and marketing skills to the forefront. 

When Ace Hotel Group decided to open in Downtown LA, Carolyn was recruited to head on back to the West Coast to build accounts from the ground up in a culturally emerging landscape. 

 Her experience did not stop there. From her work with Proper Hospitality to Sydell Group to even co-founding a consulting company for emerging hospitality companies, Carolyn was a champion of the boutique lifestyle.     

 Fast forward to the present day, Carolyn is with Casetta Group and is furthering her passion for hospitality, management, and revitalizing small boutique properties.

What You Will Hear:

• How Carolyn established her career in hospitality
• Building Casetta Group
• Casetta Group’s mission statement
• Working in a partnership with Montecito Venture Partners
• New project in Silverlake
• What is Los Angeles culture to Carolyn?
• Being an artisan. Curating art for properties.  
• Being a woman owner in the hospitality industry
• Advice for up-and-coming hotel owners
• The importance of understanding all of the aspects of how a hotel runs
• What boutique means to Carolyn

Quotes:

“LA is very iconic visually, and it's all just little postcards everywhere. The scenery is just so beautiful. You really remember how incredible just nature even in this city is, that you can go to Griffith Park or go to Malibu and have such a totally different visual.”

“I'm not the one painting the portrait, but I definitely have a lot of excitement around bringing artists together and making that experience for people and setting the scene.”

“I think it's all about relationships, honestly. It's not just making friends, but making a good first impression, keeping in touch, and always looking for what else is out there.”

“Hospitality is about human connection. Technology enhances it.”

“Boutique is definitely about personalization.”

Mentioned:

Casetta Group

Casa Cody

Sponsored by Solonis

BLLA

Katherine “Kat” Lo is the Founder & President of Eaton Workshop.

Born in Hong Kong, Kat Lo is a next-generation leader, driven by her moral compass and committed to reimagining the future of hospitality for the betterment of the people and the planet.

In 2011, Kat joined her family business in hospitality, and just a few years later, her father appointed her President of Eaton Workshop.

It was in 2014 when Kat founded Eaton as a global hospitality company with a mission “to uplift the human spirit” and “to transform hospitality into a force for creativity and social and environmental impact.”

Building upon her creativity and passion for the arts, Kat and her team launched Another World is Possible in 2020, which is an online multimedia festival featuring innovative panel discussions and original short films produced by Eaton, itself.

 Now, fast forward to the present day, and Kat Lo is officially the Chair of Eaton Workshop, with an emphasis on progressing Eaton’s storytelling and sharing impactful pieces of thought leadership with the world.

What You Will Hear:

• How Kat built her career in the hospitality industry
• Creating Eaton Workshop
• Eaton’s ethos
• Los Angeles culture
• How boutique hotels can be a vehicle for progression in local communities 
• Stress points for boutique hotel owners today
• Creating and retaining a familial environment with your team
• Creating a brand that transforms an established industry
• Intergenerational mentors and teachers
• Advice for boutique hotel ownership
• What boutique means to Kat

Quotes:

“It's really about reimagining a hotel space as a cultural and community center.”

“LA, for me, is music, art, and wellness.”

“Boutique hotels can really be a vehicle in local communities, reaching out to make those connections and working with people who are embedded in the communities.”

“I think an important thing is for our mission, vision, and values to not only be reflected for the guests, but also for everyone that works there.”

“We can get caught up in the disruption and these exciting, big picture things, but it is also important to remember just how to take care of people when you're in hospitality.”

Mentioned:

Eaton Workshop

Pioneertown Motel

Sponsored by Solonis

BLLA

Sarah Sklash is a passionate Motelier and Co-Founder of The June Motel.

 You may recognize Sarah as half of the iconic duo who starred in Motel Makeover, a Netflix series that followed their renovation of The June Sauble Beach. Through light-hearted and sincere episodes, Sarah and her Co-Founder, April Brown, painted a beautiful picture of how their brand came to be and why boutique concepts are here to stay.

 Before Sarah became a full-time Motelier, she spent a decade working in public service, focusing on vital statistics and creating customer-centric processes. She finds her years of government experience to be especially useful in navigating all the government interactions required as an entrepreneur.

 When away from her desk, Sarah is a passionate traveler who believes that “the moment you first open the doors to a new hotel room is the best feeling in the world.”

What You Will Hear:

• How Sarah built her career in the hospitality industry
• Career shift and first property purchase
• Motelier
• Disadvantages and advantages of no formal hospitality industry education
• Being unique and individualistic
• Ethos of The June Motel
• Advice on maintaining good partnerships
• Importance of communication
• Business models
• Obstacles and lessons in property ownership
• What is success to Sarah?
• Understanding risk
• Motel Makeover on Netflix
• What does boutique mean to Sarah?

Quotes:

“So much of The June actually comes from just our personal desires as travelers.”

“The June Motel is really all about being a throwback to the good ol’ days and enjoying the simple pleasures.”

“Communication is such a key part.”

Mentioned:

The June Motel

April Brown

Motel Makeover on Netflix

Sponsored by Solonis

BLLA

Based in New York City, Ernest Lee has an extensive range of business experience in investments, real estate, finance, strategy, and even operations. It’s safe to say, in the bustling “City That Never Sleeps”, he is truly doing it all.

As the Chief Growth Officer for the famous citizenM Hotels, Ernest is responsible for implementing new growth initiatives, products and programs, pursuing strategic partnerships, and developing long-term commercial strategy in collaboration with citizenM’s Chief Commercial Officer. And, to top it off, he is recognized for guiding the complex, multi-regional expansion of citizenM’s North American portfolio. These luxury properties or “proud misfits of traditional hotels,” are satisfying the modern traveler’s desire for affordable luxury and brilliantly shifting the status quo of hospitality as we know it.

What You Will Hear:

• How Ernest built a career in the hospitality industry
• Chief Growth Officer explained
• Learning by looking at other industries
• citizenM Ethos
• Creating a new category, Affordable Luxury, in the boutique hotel industry
• Building a boutique hotel portfolio based on transparency
• The 360 experience. Advice and tips on owning and operating a boutique hotel
• Authenticity and the importance of listening
• Choosing locations
• What boutique means to Ernest

Quotes:

“I've always had the ambition to become more well-rounded as a hotel owner and hotelier and get much closer to our guests.”

“Protecting the customer experience was the number one goal for us, and in order to do that, that requires a significant amount of control. For us, it means that we want to play developer, play owner, play designer, play operator, and play brand all at the same time.”

“When you focus less on a tangible thing, but you focus more on capturing a feeling, then that is when the execution becomes more heartfelt, and it actually feels real and authentic.”

Mentioned:

citizenM

Cushman and Wakefield

Sponsored by Solonis

BLLA

Brian began his career with Ritz-Carlton but quickly transitioned into boutique lifestyle hotels as a manager with The James brand in Miami.

After launching the re-branded James Royal Palm property, Brian then made his way to New York to manage The James Hotel in Soho NYC. His experience in the New York Market was growing by the day, and Brian was eventually given the opportunity to move over to the iconic boutique lifestyle brand - none other than GrandLife Hotels.

Most recently, Brian teamed up with Generator Hotels to create a Global Sales team overseeing their newly developed US properties, in addition to their newly acquired brand, Freehand Hotels. 

What You Will Hear:

• How Brian entered the hospitality industry
• Ethos and mission of both Generator and Freehand
• Hostel revolution
• The authenticity of New York culture
• The Django at The Roxy. Entertainment centered.
• Sales strategies for boutique hotels. Rights and wrongs.
• Investing in boutique hotels and cross-marketing and business alignment
• What boutique means to Brian

Quotes:

“Generator really was the leader in what we called the hostel revolution. They know community better than any other kind of hotel.”

“They really know how to infuse the energy of the neighborhood into the energy of the 

property and seamlessly where you're not necessarily taking away from the guest experience because it's so infused into the neighborhood.” 

“I love New York because everyone is welcomed. Everyone's embraced, and everyone is very authentic in their own light.” 

“When you're in a hotel, you're experiencing a brand's culture. You're using all five senses, mostly to experience what the brand's mission, their ethos, their culture is. You can't do that in any other type of business except for a hotel, and you're just engulfed in it.”

“Authenticity is key.”

Mentioned:

Freehand

Ritz Carlton

James Brand

Generator 

Queensgate

New York Is Dead

Three Lives and Company Bookstore  

Life Stories; Profiles from the New Yorker

Django at the Roxy Hotel

Nomáde Tulum

Sponsored by Solonis

BLLA

Raul Leal is a seasoned professional in the boutique hospitality industry who understands and embodies the boutique lifestyle to a T.  Forward thinking and self driven, Raul is an influential executive with a successful track record of creating powerful brands that infuse character, sophistication and excitement in every element from unique design to lively operations.  With robust entrepreneurial tactics under his belt, he is highly proficient in nurturing deep relationships, going above and beyond customer, employee and investor expectations and transforming innovative ideas from a vision into reality.   

What You Will Hear:

• How Raul built his career in the hospitality community
• Ethos, the mission statement, the concept of the SH Hotels collection
• Holistic well being and wellness in hospitality 
• Where boutique hotels originated
• What is hospitality?
• Mentors and Raul’s passion for people
• Investing in experiences and the ROI
• Teams and tips on leadership
• Current hospitality culture in Miami
• What is a boutique hotel?

Quotes:

“The brand ethos is do all the good that you can.”

“There's real lifestyle hotels, and then there's pretenders.”

“The best hoteliers are the ones that create their own dinner parties and they enjoy entertaining people.”

“The most important thing today is for organizations to have a purpose and leaders to be purposeful.”

Mentioned:

SH Hotels

W Lexington NY

Delano Miami

Sponsored by Solonis

If you enjoyed this episode of The Unfamiliar Shift, please make sure to subscribe and drop us a five-star review.

Welcome to The Unfamiliar Shift with Ariela, the Boutique Lifestyle Leaders Association Hospitality show..  This is a podcast about the boutique hospitality community and how its top industry executives and leaders stay up to date on the best innovative trends in boutique hotels all around the world.  Each season Ariela will bring her favorite visionaries to discuss new philosophies, ideas and innovations in the hospitality industry, primarily the boutique community.  Ariela will share intimate conversations with these extraordinary leaders as they navigate the unfamiliar shift of boutique hospitality.  This podcast is brought to you by Solonis, the intuitive boutique hotel property management system.

What You Will Hear:

• Ariela’s story
• BLLA
• BLLA conferences
• The Unfamiliar Shift Webinar

Quotes:

“Our industry is vastly changing and I hope this show helps bring clarity in your approach to hospitality.”

Mentioned:

Solonis

The Boutique Hotel Investment Conference

Women in Travel Hospitality Conference

Boutique Hotel Owners Conference