Explorez tous les épisodes du podcast The Typecast: Grow Your Art Business
| Titre | Date | Durée | |
|---|---|---|---|
| What If Making Videos Helped You Make Better Art? | The Typecast Episode 64 | 27 Jan 2026 | 00:48:19 | |
In this episode, we’re joined by illustrator, letterer, and YouTuber Chris Piascik for a wide-ranging conversation about building a creative career without a grid master plan and why showing up consistently can change everything. Chris shares how a daily challenge that started as a way to reconnect with drawing quietly became the foundation of his entire career. We talk about what it means to play the long game as a creative, how personal work can naturally lead to apid opportunities, and why focusing on making matters more than chasing the perfect strategy. We also dig into YouTube as a creative outlet and income stream, how Chris balances client work with products and content creation, and the realities of building systems that work with (not against) an ADHD brain. From style evolution and experimentation to shipping physical products and dealing with internet opinions, this episode is packed with honest insights and plenty of laughs. All that and more when you listen to this episode:
Connect with Chris Piascik Instagram: https://www.instagram.com/chrispiascik/ YouTube: https://www.youtube.com/@chris-piascik Website:https://www.chrispiascik.com/ Shop: https://www.chrispiascik.com/shop Mentioned in this episode:
Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| What If Freelancing Didn’t Mean Doing Everything Alone? with Joshua Jevons | The Typecast Episode 63 | 13 Jan 2026 | 00:54:16 | |
In this episode, we sit down with designer Josh Jevons to discuss what it actually looks like to build a sustainable creative career without burning out, cold-pitching nonstop, or doing everything yourself. We also get into real-world outreach strategies, including walking trade shows, pitching without being salesy, and why face-to-face connections still matter. Along the way, we talk packaging, brand strategy, work-life balance, and designing systems that allow you to grow without burning out. If you’re a designer who wants better clients, better collaboration, and a career that supports your life–not the other way around–this one’s for you. All that and more when you listen to this episode:
Connect with Joshua Jevons Website: https://www.jevonsdesign.com/ Instagram: https://www.instagram.com/joshuajevons_design/ Yeah Brother’s Instagram: https://www.instagram.com/yeahbrother.co/ Mentioned in this episode:
Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| What If You Designed Fake Props for Real Movies: with Gina Alessi | The Typecast Episode 54 | 10 Jun 2025 | 00:53:52 | |
Graphic design for film might be one of the coolest creative jobs you’ve never heard of, and today’s guest, Gina Alessi, is here to break it down. From making Civil War-era bedspreads to designing posters in under two hours, Gina shares what it’s really like to work behind the scenes of film and TV production as a graphic designer. We dive into the surprisingly misunderstood world of design in the art department, the lightning-fast timelines of production work, and why a poster you made today might be filmed (or cut!) tomorrow. Gina also opens up about discovering her dream job through Wes Anderson’s Grand Budapest Hotel, what it took to break into the industry, and why she now teaches others how to do it, too. Plus, we get honest about the myth of the perfect job, surviving unpredictable cycles of the entertainment industry, and why it’s okay if your dream role comes with tough days. Whether you’re a design student, a film fan, or just curious about hidden creative careers, this episode is packed with insight, inspiration, and a few laughs along the way. All that and more when you listen to this episode:
Connect with our guest: Gina Alessi Instagram: https://www.instagram.com/ginamadethis Website: https://www.ginamadethis.com/ IMDB: https://www.imdb.com/name/nm7722613/ Mentioned in this episode:
Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| What if We Ran an Instagram Account with 1 Million Followers: with Emily Lynn Caulfield | The Typecast Episode 53 | 27 May 2025 | 00:56:00 | |
What actually goes on behind the scenes of a 1-million-follower art account? In this episode, we’re pulling back the curtain on what it’s like for us to manage one of the biggest creative communities on Instagram. Joining us this episode is our teammate Emily (who wears many hats, from social media management to content strategist and Notion organization wizard), We’re digging into the strategy, challenges, and surprises that come with running an account of this size. From our early days building an audience as Loomier to taking over the reins of Goodtype, we’re sharing how our approach to content, community, and connection has evolved. We talk about what’s working on Instagram now, the weird stuff we didn’t expect, and how we’re navigating it all as a team. Whether you’re running a small account or dreaming bigger, this episode is packed with real talk and practical takeaways for any creative trying to grow online, without losing their mind. Thank you, Flodesk for sponsoring this episode! All that and more when you listen to this episode:
Connect with our guest: Emily Lynn Caulfield Instagram: https://instagram.com/emilynncaulfield Website: https://emilynncaulfield.com Pinterest: https://pinterest.com/emilynncaulfield LinkedIn: https://linkedin.com/in/emilynncaulfield Mentioned in this episode:
Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| What if We Shared Openly About Mental Health: with Katie & Ilana | The Typecast Episode 52 | 13 May 2025 | 00:45:45 | |
We’re getting real in this episode, talking openly about what it means to be a creative with mental health struggles, from panic attacks and perfectionism to ADHD and burnout. Whether you’ve felt overwhelmed by your to-do list, stuck chasing an impossible standard, or just totally unmotivated and scattered, you’re not alone. And you’re not broken. In this heart-to-heart episode, we’re sharing how our own brains work (and sometimes how they work against us), how we’ve found ways to collaborate with compassion, and what tools help us keep going when the mental health stuff hits hard. It’s been a journey of learning, unlearning, and showing up as our whole selves. We also reflect on the ups and downs of working together while navigating different work styles, energy levels, and expectations. This one’s for anyone who’s felt like they’re “too much” or “not enough”–we see you. All that and more when you listen to this episode:
Mentioned in this episode:
Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| What if I Rejected Viral Content Formulas: With Will Patterson | The Typecast Episode 51 | 29 Apr 2025 | 00:47:28 | |
In this episode of The Typecast, hosts Katie and Ilana sit down with designer and longtime YouTube creator Will Paterson to explore what it really takes to build a sustainable creative career in today’s ever-evolving digital world. If you've searched YouTube for design tips in the past decade, you've likely come across Will’s work. With over 1,000 videos to his name, he shares how he's remained consistent, grounded, and mission-driven—without chasing trends or compromising his values. The conversation touches on the power of creating evergreen content, designing with intention rather than for accolades, and how collaborating with his partner Naomi has reshaped the way he runs his business. Part reality check, part creative pep talk, this episode is filled with thoughtful insights and practical wisdom for artists who want to create meaningful work in an often chaotic online space All that and more when you listen to this episode:
Mentioned in this episode: Connect with our guest: Instagram: @willpat Website: Will Paterson YouTube: Will Paterson Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| What If We Posted on Instagram Every Day for a Month: with Katie & Ilana | The Typecast Episode 50 | 15 Apr 2025 | 00:50:40 | |
What happens when two artists post on Instagram every weekday for an entire month? Spoiler: No viral fame, but they did book a DREAM client. 👇🏻 In this episode, Katie and Ilana dive into their recent social media experiment–sharing what it was really like to show up online five days a week for 30 days straight. From burnout and boundary-setting to unexpected wins and data deep-dives, this conversation is packed with honest reflections about showing up as creatives in a digital world that can feel…kind of soul-sucking at times. You’ll hear about what worked (and what didn’t), how they tracked engagement, and how those little things like saves and shares made all the difference. All that and more when you listen to this episode:
Mentioned in this episode:
Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| What If I Worked Less and Had More Fun: How Art Licensing Can Change Your Life with Krissy Mast | The Typecast Episode 49 | 01 Apr 2025 | 00:46:02 | |
The past few years have been a rollercoaster of hard lessons learned, creativity, and pivots. In this episode, we’re peeling back the curtain with Krissy Mast, sharing her struggles with creative burnout after building a 7-figure design business and how she redefined success by deciding to close the doors and start fresh. From the projects that lit her up to the ones that drained her, Krissy gets REAL about what it means to build a sustainable creative business (again). We’ll also talk about the importance of setting boundaries, why saying “no” can be a superpower, and how we’re rethinking how we approach client work vs. personal passion projects. Plus, we dive deep into art licensing, how it works, why it can be a game-changer for artists, and what we’ve learned from our experiences. If you’ve ever wondered how to monetize your art beyond commissions and client work, this conversation is for you. All that and more when you listen to this episode:
Mentioned in this episode: Connect with our guest: Krissy Mast on Instagram | Website | Facebook Group Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| What If I Started Saying No to My Clients and Yes to Myself: With Radim Malinic | The Typecast Episode 48 | 18 Mar 2025 | 00:58:15 | |
In this episode, Katie and Ilana talk with Radim Malinic, a creative powerhouse whose journey spans graphic design, music, branding, publishing and building a business that celebrates visual storytelling. Radim opens up about how naivety fueled his early career, the challenges of burnout, and the pivotal role of self-acceptance in finding balance. His story emphasizes the importance of defining your “enough” and shifting focus from external validation to purposeful creativity.
Mentioned in this episode: Connect with our guest: Instagram: @radim.malinic Website: radimmalinic.co.uk LinkedIn: Radim Malinic Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| What If I Made Joy My Biggest Priority in My Art Business: With Kate Smith | The Typecast Episode 47 | 04 Mar 2025 | 00:54:56 | |
Building a creative career is one thing—making it sustainable (without burning yourself out) is another. In this episode, we sit down with Kate Smith, an artist and author who’s proof that you can build a thriving creative business without selling your soul. We talk about the power of embracing silliness, the realities of mass-market licensing, and why betting on yourself is the best investment you’ll ever make. We also get real about the challenges of working with clients, staying true to your artistic voice while still paying the bills, and the secret sauce to making your work actually fun. Plus, Kate shares her approach to creative decision-making, the non-negotiable boundaries that keep her sane, and what she wishes more artists knew about building a business that doesn’t just survive—but thrives. All that and more when you listen to this episode:
Connect with our guest:
Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| What If I Diversified My Income By Wholesaling My Art in Retail Stores: With Katie Hunt | The Typecast Episode 46 | 18 Feb 2025 | 00:54:21 | |
The idea of having your art sold in retail stores across the country sounds like a dream, right? Big and small retailers carrying your work, more exposure, and (hopefully) more income. But what does it actually take to sell your art wholesale–and is it the right path for you? In this episode, we’re joined by Katie Hunt, founder of Proof to Product, to break down everything artists and product-based business owners need to know about wholesale. Katie has helped THOUSANDS of brands grow their businesses by selling to big retailers like Anthropologie and Nordstrom, as well as small independent boutiques. All that and more when you listen to this episode:
Connect with our guest: Katie Hunt Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| What If I Tried to Make $100k/Year as an Artist in 2025 with Goodtype | The Typecast Episode 45 | 04 Feb 2025 | 00:48:29 | |
Can two artists build a $100K art business in one year? In this episode, Katie and Ilana share their unfiltered journey as they create and conquer bold experiments to combine their love for art and education into a thriving creative business. We’re breaking down the numbers, setting actionable goals, and sharing how we’re blending freelancing and art licensing to find a sustainable rhythm between creativity and entrepreneurship. From brainstorming income streams to redefining what success feels like, this conversation dives deep into what it takes to make art that fulfills us and supports our lives. If you’re an artist or creative professional looking for a fresh perspective on goal-setting, balancing passion projects with profitability, or simply trying to figure out how to thrive in a creative business, this episode is for you. All that and more when you listen to this episode:
Leave us a review on Apple Podcasts Subscribe to the show Tag us on Instagram @Goodtype Follow us on Tiktok @lovegoodtype @ilanagriffo Keep the conversation going on Slack Learn more about Art Licensing with Goodtype Grow your art licensing portfolio with 5 free prompts! G Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| What If Building a Design Studio Was Actually Supposed to Be Fun? with Brethren Design Co. | The Typecast Episode 62 | 16 Dec 2025 | 00:49:48 | |
What happens when two brothers decide to stop overthinking it and build a design studio around the kind of work they actually want to make? In this episode, we’re joined by Jordan and Jeremy Coon of Brethren Design Co., a two-person studio built on trust, contrast, and a shared love of making things that are fun, expressive, and a little chaotic (in the best way). We discuss what it’s really like to work with family, how they naturally fell into different roles, and why embracing each other’s strengths has been key to their success. We also dig into how they educate clients, move past the “I just need a logo” mindset, and create space for projects that don’t neatly fit into one box, from branding and packaging to fonts, board games, and beyond. Along the way, they share honest insight from quitting their day jobs, navigating LinkedIn as designers, and why doing work you genuinely enjoy tends to attract the right opportunities. All that and more when you listen to this episode:
Connect with Brethren Design Co. Website: https://www.brethrendesignco.com/ Instagram: https://www.instagram.com/brethrendesignco/
Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| What If We Went All In On Making Art In 2025: Reflections and Plans with Katie & Ilana | The Typecast Episode 44 | 17 Dec 2024 | 00:42:45 | |
This past year has felt like a total sprint—so much has happened, and it flew by in the blink of an eye.
Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| Type Talk, Dream Work, and Studio Shenanigans with Hoodzpah Design | The Typecast Episode 43 | 10 Dec 2024 | 00:43:39 | |
In this episode, we chat with Amy and Jen of Hoodzpah Design about dream jobs, type design, running a small studio, and pretty much everything in between. From navigating the ups and downs of your creative process to type design and balancing multiple income streams. The duo shares a light on what happens behind the scenes with a side of real talk about balancing big-picture projects and everyday hustle. Whether you’re here for the design inspo, the laughs, or the monster truck anecdotes, this episode’s got you covered.
Connect with our guest:
Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| The Evolution of a Design Career with Lettering Artist and Illustrator Jamie Clarke | The Typecast Episode 42 | 26 Nov 2024 | 00:54:01 | |
In this episode, we sit down with Jamie Clarke, a designer who's worn all the hats—from web design to founding his own type foundry.
Connect with our guest:
Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| Rethinking Marketing & Pricing Strategies for Fonts with Harbor Bickmore | The Typecast Episode 41 | 12 Nov 2024 | 00:41:13 | |
In this episode, Katie and Ilana catch up with graphic designer and type aficionado Harbor Bickmore, as he takes us through his journey from design student to thriving type designer. Harbor breaks down the delicate balance between passion projects and making a living, the hurdles of marketing and selling fonts, and the importance of knowing what your audience wants and needs. He also gives us a sneak peek into his future ventures and offers some insight into how he has navigated the type design market. All that and more when you listen to this episode: • Strategies for making passive income through designing fonts • Harbor’s unique approach to pricing typefaces • Understanding your target audience and designing with them in mind Connect with our guest: Instagram:pizza_water Website: thebestgraphicdesignerintheworld.com LinkedIn: Harbor (Pizza Water) Bickmore Youtube: Harbor Bickmore Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| Creative Exploration and Mental Health Advocacy Through Art with Annica Lydenberg | The Typecast Episode 40 | 29 Oct 2024 | 00:49:05 | |
In this episode, Katie and Ilana sit down with Annica Lydenberg, aka Dirty Bandits and explore her creative journey through lettering, sign painting, and mural art. Annica also shares about her co-founded non-profit, the deeply personal “You Are Not Alone” Mural Project. Throughout her work, her dedication to her craft, community, and making meaningful connections is always front and center. Whether she’s working on her yearly calendar project or hosting themed dinners, Annica proves that creativity thrives with passion and generosity. If you're a fellow type enthusiast, mural lover, or just in need of a spark for your next project, this episode is full of inspiring takeaways to keep your creative momentum going! All that and more when you listen to this episode: • Annica's journey in lettering and sign painting and her experience at the ‘Type at Cooper Program’ • The intricacies of engaging in live painting events. • Why balancing project management with client work is so important. • How Annica blends artistry with client work collaborating with big-name and luxury brands. • The story and impact behind the heartwarming non-profit Annica co-founded, You Are Not Alone murals. Connect with our guest: Instagram: @dirtybandits Website: dirtybandits.com Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| Showing up Authentically and Navigating Social Media as an Artist with Andy J Pizza | The Typecast Episode 39 | 15 Oct 2024 | 00:57:52 | |
In this episode, we dive deep into the creative mind of Andy J. Pizza—author, illustrator, and podcaster—who shares his journey of staying true to himself in a world where commercial pressures often feel at odds with personal expression. Andy shares how he navigates the balance between creativity and business. His disciplined yet playful approach is a powerful reminder that each stumble, awkward phase, and clumsy attempt is an essential part of finding your voice—and, more importantly, discovering joy in the work itself. All that and more when you listen to this episode: • How to stay authentic among the pressure to monetize and commodify your work. • The power in embracing the beginner’s mindset. • How to balance making work for yourself and making it for your audience, and why your audience comes last. • Navigating social media while maintaining control of your creative voice and why it doesn’t have to be “that deep” • How personal work can turn into professional work and how to steal from yourself for your client work • How to create a personal practice that you can commit to and can become a discipline to help you grow and stay inspired • The importance of iteration and how it can be your secret sauce Connect with our guest: Instagram: @andyjpizza Website: andyjpizza.com LinkedIn: Andy J. Pizza Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| Create and License Fonts with Self-Taught Type Designer Matthijs Herzberg | The Typecast Episode 38 | 01 Oct 2024 | 00:44:04 | |
In this episode, Katie and Ilana chat with the artist behind their podcast art, Matthijs Herzberg. Matthijs is a self-taught type designer and artist in New Orleans. This conversation dives into the world of type design, and a little Mardi Gras. The discussion also covers valuable learning resources, some truths about time management, and balancing client work with personal projects. Matthijs shares insights into his income distribution between font sales and client work, and delves into the intricacies of font licensing, purchasing, and distribution, highlighting different licensing structures and the challenges faced by both sellers and buyers. Don't miss this episode and join us for an inspiring exploration into the art and business of type design! All that and more when you listen to this episode: • How Matthijs got into the world of type design • How type designers can track licenses, ad how to know if you’re buying the right one • How Mardi Gras become the season of festivities and parades in New Orleans • The key to learning the art of type design • Why it’s important to find a balance between client work and personal projects Connect with our guest: Instagram:@matthijsherzberg Website: Herzberg Design Co. LinkedIn: Matthijs Herzberg Mentioned in this episode: • Margo Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| How to Monetize Your Creative Passion Without Dying Inside with Lauren Hom | The Typecast Episode 37 | 17 Sep 2024 | 00:58:26 | |
In this episode, Ilana and Katie chat with Lauren Hom, a celebrated freelance artist renowned for her distinctive lettering style and entrepreneurial prowess. Lauren is known for combining her passion for lettering with culinary arts, creating a unique recipe of creativity and business. Lauren shares her insights into the creative process, entrepreneurship, and how her unexpected hobbies influence her work. She’s all about monetizing your passions and finding ways to explore your diverse interests. All that and more when you listen to this episode: • Her path to becoming a freelance artist and exploring crafts, food, and ceramics before pursuing culinary school. • How Lauren integrates new skills and mediums into her work • The power of viewing your career as an ongoing experiment to find what brings joy. • How to market your work without feeling like a selling machine and how to create genuine connections and recognition in marketing. • How culinary arts inspire her creative process and integrate into her work. • Entrepreneurial insights and the joy of monetizing personal interests. Connect with our guest: Instagram: @homsweethom Website: Hom Sweet Hom Mentioned in this episode: • The Meatball Studio: Spaghetti and Meatballs • The Art of Gathering: How We Meet and Why It Matters: Parker, Priya Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| We’re Making Changes: What to Do When You Get the Sunday Scaries & You’re Self-Employed | The Typecast Episode 36 | 03 Sep 2024 | 00:48:27 | |
In this episode, Ilana and Katie get real about the tricky balance between productivity, creativity, and finding joy in their work and life. They discuss how society’s focus on accomplishment can lead to burnout, and how they’re working to navigate this. Ilana talks about her excitement—and a bit of fear—as she challenges herself to find fulfillment without constantly chasing the next big thing. Katie shares a powerful moment she had in therapy, where she realized her relentless drive to always improve was getting in the way of feeling truly satisfied. As they plan passion projects for the year ahead, they also address the financial and entrepreneurial pressures they face, urging listeners to explore what truly makes them happy and join them in their search for genuine satisfaction. It’s a candid and heartfelt conversation that offers plenty to reflect on and covers what you can expect in the coming months from the duo. All that and more when you listen to this episode: • How society’s focus on productivity often ties self-worth to constant achievement. • The importance of seeking joy in work without chasing milestones. • Balancing ambition with financial pressures • The value of transparency regarding financial realities and entrepreneurial stress. • Their leap to embrace change through passion projects in 2025 Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| Running a Lettering and Design Business with an Agent While Working a Full-Time Job with Cymone Wilder | The Typecast Episode 35 | 20 Aug 2024 | 00:46:53 | |
In this episode, Ilana and Katie dive into the world of Cymone Wilder, a lettering artist and designer. Cymone shares how working with an agent has positively impacted her career and what that relationship looks like. Cymone also explains her choice to work a full-time job while freelancing, highlighting the stability and benefits it offers. She shares the challenges and perks of freelancing, including managing taxes, insurance, and maintaining a work-life balance. If you’ve been debating if you’re ready to take the leap or how you can manage freelance and a 9-5, you won’t want to miss this episode. All that and more when you listen to this episode: • The dynamics between agent and artist, and how working with an agent has transformed her career • How collaboration plays a role in Cymone’s work and how she approaches it. • How balanced styles, personalities, and unique strengths contribute to a project’s success • Tips for navigating burnout when you’re balancing a heavy workload • What factors to consider when deciding to work full-time or freelance? Connect with our guest: Instagram: @simonandmoose Website: simonandmoose.com Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| What if I Left Full-Time to Freelance? with Marisol Ortega | The Typecast Episode 61 | 02 Dec 2025 | 00:49:03 | |
In this episode, we sit down with illustrator, designer, and jill of all trades Marisol Ortega for a conversation that’s equal parts honest, hilarious, and deeply relatable for anyone navigating a creative career. Marisol talks about leaving full-time work (again!) to return to freelance life, why office-centric culture doesn’t support the way many creatives actually think and work, and how being a parent shaped her career decisions. We dig into the reality of juggling big-name clients, managing energy, working with a rep, and building a sustainable freelance practice that doesn’t drain your soul. She also walks us through her thriving, but intentionally chill, product shop, what she’s learned from vending at events like Adobe MAX, and why she reins herself in on new product ideas. We also get into plant obsessions, tattoo pain scales, imposter syndrome (yes, she feels it too!), and dreaming bigger with kids' apparel and creative collaborations. All that and more when you listen to this episode:
Connect with Marisol Ortega Instagram: https://www.instagram.com/marisol.ortega/ Website: https://www.marisolortega.com/ Shop: https://www.marisolortega.com/shop
Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| How To Become A Book Cover Designer with Art Director Casey Moses | The Typecast Episode 34 | 06 Aug 2024 | 00:51:07 | |
In this episode, Ilana and Katie dive into the creative world of book cover design with Art Director, Casey Moses. Casey shares her journey into the field of books and insight into her job as an Art Director at a major publishing house. They explore how book covers influence reader choices, and discuss their favorite genres. Casey believes all aspiring book cover designers can pursue their passions and find industry opportunities. All that and more when you listen to this episode: • How your favorite books and dream genres shape your creative vision • A look inside the book cover design process, including collaboration and revisions • How to stay adaptable in the face of changing requirements in the design process • Tapping into the power of personal connections in the book cover design industry • Fair compensation & industry limitations in the publishing space Connect with our guest: Instagram: @_thebookcase Website: caseymoses.com Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| Branding and Client Relationships with Scott Fuller | The Typecast Episode 33 | 23 Jul 2024 | 00:44:07 | |
In this episode, Ilana and Katie sit down with Scott Fuller, the designer, illustrator, and founder of The Studio Temporary — specializing in crafting compelling brand identities, illustrations, logos, type designs, packaging, and more. Scott discusses the significance of focusing on the end goal and creating timeless, and memorable work. Scott shares the importance of building human connections with clients, the value of interpersonal skills for designers, and the need to incorporate design improvement into education. He also discusses value-based pricing, negotiating pricing, and payment terms. He shares his perspectives on current design trends and personal preferences, highlighting the fulfillment he finds in pursuing personal design projects. This episode provides tips and advice for designers at all career stages from Scott’s perspective and experience focusing on impactful design and client relationships. All that and more when you listen to this episode: • The importance of creating work that is timeless, and memorable by focusing on the end goal. • Embrace personal style and let it come through in your work. • Why human connection and in-person conversations are essential in the design process. • Mastering the basic shapes and tools to build a strong foundation in design. Connect with our guest: Instagram: @studiotemporary Website: The Studio Temporary Mentioned in this episode: • TM, Trademarks Designed by Chermayeff & Geismar • Malcolm Greer: Inside / Outside Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| A Deep Dive into Multiple Income Streams for Freelance Artists with Jessica Hische | The Typecast Episode 32 | 09 Jul 2024 | 00:55:35 | |
In this episode, Ilana and Katie delve into the world of diversifying income streams in the creative industry with Jessica Hische, everyone’s favorite OG lettering artist. They discuss the importance of financial stability and how incorporating various revenue streams can contribute to a more robust creative career. From client projects to online classes and book royalties, Jessica shares her experiences and insights on what works best for her and the challenges she has encountered along the way. The conversation touches on the landscape of creative entrepreneurship, valuable advice on balancing passion projects with financial security, and finding fulfillment in diverse income streams. Whether you're a seasoned professional or just starting out, this episode offers practical strategies and inspiration for building a sustainable and rewarding career in the creative field. All that and more when you listen to this episode: • What role does diversifying income streams play in building an art business • How to balance passion projects with financial security • How to find fulfillment in diverse income streams • The challenges Jessica faced in her entrepreneurial journey • How to keep the spark alive throughout a long creative career Connect with our guest: Instagram: @jessicahische Website: Jessica Hische Mentioned in this episode: • Brave, Kind, & Grateful: A Daily Gratitude Journal Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| Navigating Social Media as a Full-Time Artist with Fabiola Lara | The Typecast Episode 31 | 25 Jun 2024 | 00:51:28 | |
In this episode, Ilana, Katie, and Fabiola Lara explore the process of passion projects and merging different interests to create unique content. Fabiola shares her experience as an illustrator and content creator, highlighting the importance of finding one's voice and staying authentic on social media. She also addresses navigating burnout, emphasizing self-care and the value of self-teaching in creativity. The conversation touches on cultural influences in creative careers and challenges in traditional job expectations, emphasizing the importance of embracing individuality in creative pursuits. All that and more when you listen to this episode: • Why it’s important to stay true to yourself and not get caught up in vanity metrics on social media • The importance of alternative marketing avenues (in-person events or niche platforms) • How authenticity and engagement are considered key in social media when building a small, engaged audience • Why chasing a high follower count isn’t the only approach to social growth • How being self-taught allows creative exploration and freedom to try new things • Why taking breaks and practicing self-care are essential for avoiding burnout in a fast-paced digital world • How finding joy in hobbies and interests outside of work can help maintain a healthy work-life balance Connect with our guest: Instagram: fabiolitadraws Youtube Channel: FabiolitaDraws Website: fabiolita.com TikTok: fabiolitadraws Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| Finding Your Creative Community in the Design World with Dan Polyak | The Typecast Episode 30 | 11 Jun 2024 | 00:52:35 | |
In this episode, Katie, Ilana, and Dan had an animated discussion, explored the idea of introducing oneself with dislikes, dove into the Chicago pizza scene, and shared stories of how MTV and Nickelodeon shaped their creative journeys. Dan delved into his experience uncovering subliminal messages in graphic design and his transition to working with bands and the drag community. The conversation covered the perception of album covers, freelancing challenges, and the importance of community in design. Dan also shares his personal website and upcoming projects, emphasizing the importance of collaboration and visibility in the design industry. All that and more when you listen to this episode: • How graphic design can subtly influence our perception • Why building relationships and networking are vital for success in the music industry • What opportunities arise from creating a distinctive aesthetic • In what ways does finding community contribute to personal and professional growth • What challenges do freelancers face in pricing their services • Why it’s essential to take a holistic approach to design in creating a cohesive brand • Why are visibility and representation crucial for empowering the industry Connect with our guest: Instagram: @danpolyak Website: Dan Polyak LinkedIn: Dan Polyak Mentioned in this episode: • HeyKyle • Adamjk Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| Designing for The Music Industry with Dan & Nate from DKNG | The Typecast Episode 29 | 28 May 2024 | 00:58:39 | |
In this episode, Ilana and Katie dive into the journey of graphic design and illustration with the creative minds behind DKNG Studios, Dan Kuhlken and Nathan Goldman. They cover a wide array of topics, from the importance of creative freedom and the challenges of licensing to the benefits of business diversification. The conversation touches on the delicate balance between fan art and copyright and offers valuable insights for navigating this terrain. Dan and Nathan reflect on their niche specialization in the music industry, the intricacies of managing various roles, and the advantages of outsourcing. The duos talk about the simplicity of project management and the harmonious blend of friendship and business. All that and more when you listen to this episode: • What precautions to take to avoid & legal complexities to consider around copyright and fan art • How to perceive the influence of celebrities on fashion trends and collaborative opportunities in the creative industry • How to diversify your business through licensing & create multiple income streams • What a niche looks like and the importance of specialization in the design industry • Tips for maintaining a healthy balance between friendship and business relationships • How to approach collaborations with bands or musicians whose music may not align with your personal tastes • Project management systems and how you can implement or improve them Connect with our guest: Instagram: @dkngstudios Website: DKNG Studios Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| How to Stay Playful and Authentic in Your Design Business with Freddie Öst | The Typecast Episode 28 | 14 May 2024 | 00:53:06 | |
In this episode, Ilana, Katie, and Freddie discuss the journey of being a multi-passionate creative and building a design business. They talk about the value of incorporating play and fun into your work. They also discuss the importance of standing up for your ideas even if it means some people won't like you. They highlight writing books, dealing with criticism, building teams, and having a growth mindset as key elements of a creative journey. The conversation also touches on the financial side of following your passions and taking risks. They discuss how meditation can help you grow personally and give tips on pitching bold ideas to clients, and why it’s important to be honest and have thoughtfulness and intention behind your ideas.
Connect with our guest:
Mentioned in this episode:
Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| Flip The Script: Liz Mosley Takes Over The Typecast and Interviews Us | The Typecast Episode 27 | 30 Apr 2024 | 00:51:01 | |
In this episode, Liz Mosley takes on the role of host and interviews Katie and Ilana. Despite living in different parts of the US, they share how they came to collaborate at Goodtype, discussing their journey into leadership roles and the team structure they've developed. This episode emphasizes the importance of self-reflection and embracing weaknesses in entrepreneurship (Katie and Ilana get a little vulnerable too). The conversation centers on the collaborative process, highlighting communication, leveraging strengths, and setting clear boundaries. Reflecting on their accomplishments at Goodtype, such as getting a book deal and fostering community, they also address challenges like handling criticism and balancing free and paid content. Offering advice to creatives, they share encouragement for overcoming fears of judgment when sharing work. All that and more when you listen to this episode: • A behind-the-scenes look at the relationship between The Typecast co-hosts • Why self-reflection is so important • How to deal with challenges when growing a large social media following • How to stay confident when facing criticism online • How to build a community with trust and support • How to strategically respond to mean comments • Setting community standards while creating a welcoming environment Connect with the host: Website: Liz Mosley Instagram: @lizmmosley LinkedIn: Liz Mosley Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| Should Artists Work for Free with Lennon Bone | The Typecast Episode 26 | 16 Apr 2024 | 00:48:18 | |
In this episode, Ilana and Katie talk with Creative Strategist, Lennon Bone from Stop the Starving Artist. They discuss a range of topics related to creativity, music, production, and selling your work. They explore the dynamics of collaboration among musicians, transitioning from unpaid work to paid projects, and the significance of storytelling in artistic expression. They reflect on the importance of prioritization and navigating overthinking, as well as the concept of delivering memorable experiences and building relationships with customers and clients. Throughout the conversation, they offer insights into project evaluation, the balance between enjoyment and value, and challenges associated with underpaid clients. They also touch on the significance of consistent messaging, personal narratives, and how you can contribute to your community. The conversation concluded with reflections on finding one's niche and fostering a sense of recognition within communities. All that and more when you listen to this episode: • What lessons can be learned from challenging and rewarding collaboration experiences • Why you need to understand the value of your skills and expertise • How storytelling serves as a potent tool for art and design • How production skills and a discerning taste enhance artistry • Tools for productivity and task management • Tips for creating memorable experiences for customers that will enhance your brand value • Strategies for building strong customer relationships and warm and supportive communities • Three pivotal questions to consider as you start a new project • How to cultivate a strong personal brand Connect with our guest: Instagram: @stopthestarvingartist Website: Stop The Starving Artist SoundBetter: Lennon Bone Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| The Ups and Downs Of Art Licensing: Real Talk with Elizabeth Silver | The Typecast Episode 25 | 02 Apr 2024 | 00:50:29 | |
In this episode, Ilana and Elizabeth dive into their experiences in the surface pattern design and art licensing industry. Elizabeth shares her journey from working as an in-house designer to freelancing and licensing her artwork. They discuss the misconceptions about art licensing, the importance of balancing multiple income streams, and the challenges of managing time and energy. The conversation extends to exploring the advantages and difficulties associated with engaging an agent in the art licensing field. Elizabeth and Ilana also provide insights into the multifaceted nature of being a creative entrepreneur. All that and more when you listen to this episode: • Art licensing is not a get-rich-quick scheme and requires patience and persistence • Balancing multiple income streams can be challenging and requires focus and prioritization • Developing a consistent style and voice in your work helps clients and agents understand what to expect from you • Imposter syndrome is common, but it's important to recognize your skills and experience • The importance of knowing your definition of success and creating a work-life balance that aligns with your goals • Being your own best boss means setting boundaries, prioritizing self-care, and finding joy in your work • Teaching and sharing your expertise is a valuable way to connect with others and contribute to the creative community • Having confidence in your art and understanding the needs of art buyers can help you succeed in the industry Connect with our guest: Website: Elizabeth Silver Instagram: @esilverdesign Youtube: Elizabeth Silver Mentioned in this episode: Learn about Start Your Surface Pattern Business Resources for Surface Designers Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| What if Small Businesses Lead the AI Revolution? with Rebecca Shostak of Flodesk | The Typecast Episode 60 | 18 Nov 2025 | 00:52:29 | |
In this episode, we’re joined by a very special guest, Rebecca Shostak, co-founder of Flodesk and lifelong designer-turned-entrepreneur. This conversation is packed with insights into how creativity, design thinking, and intentional decision-making can shape not just a project but an entire company. We also go deep into AI, the fears, the opportunities, and what it looks like to use it as a tool that supports creativity rather than replaces it. Rebbeca shares how she went from designing merch for top artists to identifying a massive gap in the email-marketing world…and eventually building one of the most beloved design-forward platforms in the industry. We talk about the early days, the years of customer feedback that planted the seeds for Flodesk, and what it really took to go from idea to product without outside funding. We also dig into the emotional and practical realities of creative entrepreneurship: learning to let go of control, hiring before you feel ready, defining roles within your team, and understanding your own strengths as your business grows. All that and more when you listen to this episode:
Connect with Rebecca Shostak, Co-Founder of Flodesk Try Flodesk for Free: https://flodesk.com/c/GOODTYPE Rebecca’s Instagram: https://www.instagram.com/rebecca.shostak/ Flodesk’s Instagram: https://www.instagram.com/flodesk/ Mentioned in this episode:
Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| Staying Motivated with Passion Projects & Hobbies with Elliot Jay Stocks | The Typecast Episode 24 | 19 Mar 2024 | 00:44:32 | |
In this episode, Katie and Ilana dive into the creative journey of Elliot Jay Stocks, a versatile designer and author. They discuss the importance of embracing new projects and taking risks, as well as the value of side projects and passion. Elliot shares insights into the creation of his new book, 'Universal Principles of Typography' and the roller coaster of emotions that comes with launching a book or completing a project. They also touch on the process of writing a book, finding your creative identity and the challenges of structuring and restructuring a book. This conversation highlights the importance of curiosity and the willingness to try new things in the creative process. All that and more when you listen to this episode: • The impact of taking calculated risks in the creative journey • Recognizing the value of side projects and creative outlets as they contribute to personal and professional growth • Passion plays a crucial role in fueling creative endeavors and sustaining motivation • Writing a book on creative identity involves challenges in structuring and restructuring content • How to maintain a hobby while freelancing and how they benefit each other • The interplay between curiosity, risk-taking, and passion and how it relates to a vibrant and fulfilling creative journey Connect with our guest: Website: Elliot Jay Stocks Instagram: @elliotjaystocks Mentioned in this episode: Purchase Elliots new book, Universal Principles of Typography The Crossroads of Should and Must: Find and Follow Your Passion by Elle Luna Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| Developing an Authentic Creative Voice While Balancing a Day Job with Gian Wong | The Typecast Episode 23 | 05 Mar 2024 | 00:43:50 | |
In this episode, Katie and Ilana dive into the world of creativity with Gian Wong, a graphic designer and illustrator. Gian shares his experience of understanding and expressing his creative style— emphasizing the importance of embracing what makes you unique and finding your tribe. This conversation highlights the power of authenticity and its impact on your creative career. As a graphic designer and illustrator, balancing personal vision and client work is crucial. Gian also discusses his approach to showcasing a mix of personal and client work on his Instagram—explaining how he infuses his personal style into his full-time job by incorporating intangible elements like voice and storytelling. All that and more when you listen to this episode: • Balancing personal vision and client work in finding fulfillment in your design career • Showcasing a mix of personal and client work on your portfolio can attract clients who appreciate your unique style • Why you should incorporate elements of your personal style • Maintaining work-life balance to prevent burnout • The importance of finding joy in non-design-related hobbies and interests • Finding inspiration to bring out your creativity Connect with our guest: Website: gianwong.com Instagram: @giancarlowong Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| Using Social Media to Land Your Dream Job as an Artist/Designer with Tyler Pate | The Typecast Episode 22 | 20 Feb 2024 | 00:48:10 | |
In this episode, Tyler Pate, a graphic designer and illustrator, shares his journey in the design industry and the challenges of managing multiple projects and roles. He discusses the importance of networking and connections, the value of a degree in graphic design, and the benefits of working freelance and agencies. He emphasizes the significance of recognizing achievements and celebrating accomplishments—highlighting the pivotal role of social media has played in his career development. This conversation touches on the importance of exploring different hobbies and finding joy in creative pursuits. They also touch on the value of personal branding and how it can lead to unexpected opportunities. All that and more when you listen to this episode: • Why networking and connections are crucial in the design industry • Recognizing and celebrating accomplishments for personal growth • The importance of time management and prioritization when managing multiple projects • How social media can play a significant role in the career development of designers • Tips for putting your work out there and making connections • Tyler’s experience of being approached by a huge brand for a dream job • Why embracing the creative process and learning from failures is essential for growth and success Connect with our guest: Website: tylerpatedesignco.com Instagram: @thecreativepain Tiktok: @thecreativepain Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| How To Find Your Style & Identity As An Artist | The Typecast Episode 21 | 06 Feb 2024 | 00:51:33 | |
In this episode, Katie and Ilana share their personal experiences and influences that have shaped their artistic aesthetics. They explore the nuances of personal style and the journey of finding one's creative identity. Being part of the journey to creativity requires authenticity and a willingness to challenge preconceived notions of what an artist should be. As the conversation unfolds, Katie and Ilana address the intricacies of navigating the balance between skill-building and personal taste. They emphasize the significance of acknowledging one’s unique perspective and creative choices, highlighting the value of fostering an individualized and authentic artistic journey. All that and more when you listen to this episode: • How your personal style reflects your creative identity • The influence of various experiences on your creative identity • Authenticity is key in conveying one’s true self through art • Understanding the elements that make up your artistic journey • The importance of breaking free from conventional molds • The journey of finding your style through balanced skill-building and personal taste • Recognizing that good taste is a valuable asset in the creative process Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| From Artist to Published Author with Dawn Nicole | The Typecast Episode 20 | 23 Jan 2024 | 00:45:55 | |
In this engaging episode, Katie and Ilana dive into the world of creativity and entrepreneurship with Dawn Nicole, the creative force behind her book, “The Art of Playful Lettering.” Dawn, a talented hand-lettering artist and author, shares her valuable insights into the collaborative process of working with designers and publishers, highlighting the nuances between traditional publishing and self-publishing. The discussion explores the pros and cons of each approach, shedding light on Dawn's strategies for marketing, especially for those uncomfortable with being on camera. This conversation touches on Dawn’s journey with self-publishing, emphasizing the significance of catering to the diverse needs of her audience. She navigates the challenges of marketing her products while avoiding constant camera exposure, showcasing her innovative and adaptable approach. All that and more when you listen to this episode: • The collaboration process of working with designers and publishers • The pros and cons of traditional publishing and self-publishing in the world of book creation • Innovative strategies for individuals uncomfortable with being on camera • The importance of catering to the diverse needs of the audience • Exploring the various income streams in business • The unique intersection and dynamic relationship between hand modeling and the art of lettering • The crucial role of growing an email list for a direct and reliable connection with the audience • The stability and flexibility brought by diversifying income streams in a business • The importance of acknowledging your personal preference Connect with our guest: Dawn’s New Book: The Art of Playful Lettering Website: Dawn Nicole Instagram: @bydawnnicole Facebook: Dawn Nicole - Lettering Artist Mentioned in this episode: Elizabeth Grey - Nails & Lettering Nail Concealer from London Town Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| Crafting Compelling Brands, Educating Clients, and Mastering Social Media with Kristy Campbell of Pink Pony Creative | The Typecast Episode 19 | 09 Jan 2024 | 00:49:50 | |
In this episode, Katie and Ilana talk with Kristy Campbell, a brand identity and graphic designer and the founder of Pink Pony Creative. Pink Pony is dedicated to assisting businesses of all sizes to craft compelling brands, collaborate to make a meaningful impact, and do things with more spice! Kristy also does TikTok content sharing her personality and business work. Kristy shares how Pink Pony started through the 100-day design challenge she did on Instagram out of boredom. She also touches on the importance of educating clients about the value of design and shares her experience as a first-timer in hiring a team for her business. Kristy gives tips and strategies on how to get clients through TikTok and how she makes her content. All that and more when you listen to this episode: • Pink Pony Creative started from a 100-day design challenge on Instagram • Kristy discovered her business dream in childhood • Celebrating success vs. moving on to the next goal • Why designers should educate clients on the value of design • The impact of validation on motivation • Experiencing growing pains when hiring a team for the first time • Creativity can be picked up from different perspectives. • Tips to get clients on TikTok: reposting, sharing the process, and being authentic • Managing TikTok vs. Instagram content for both personal and agency accounts Connect with our guest: Website: Pink Pony Creative Instagram: @kristy.thepinkpony, @pinkponycreative TikTok: Pink Pony Creative Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| How Successful Artist Makes a Full-Time Income from Art Licensing with Erin McManness | The Typecast Episode 18 | 26 Dec 2023 | 00:49:39 | |
In this episode, Katie and Ilana engage in a conversation with Erin McManness, the creative force behind Paper Raven Co.—a brand renowned for its distinctive blend of stationery and home deco featuring hand lettering and florals as its trademarks. Established in 2015, Paper Raven has thrived for almost a decade! Erin shares how she transitioned from aspiring to be in musical theater to discovering her true passion in art and pursuing a surface design major. She also touches on the pivotal role of licensing in her income strategy, the significance of realistic business boundaries and the art of infusing uniqueness into creations for client attraction. Erin has written two books “Art Starts with a Line" and "Art Starts in the Heart" and her story offers impactful lessons for creative entrepreneurs. All that and more when you listen to this episode: • How Erin discovers her passion for art from a musical major background • The benefits of obtaining a graduate degree for career and skill-building • Challenges in transitioning to the best-fitting career path • Experiencing the other side of business to realize and learn what doesn't work • Balancing logistics, scaling, and streamlining in a creative business to avoid burnout • Creating realistic boundaries for business owners • Allowing oneself to fail, try, and learn • Writing "Art Starts with a Line" and "Art Starts in the Heart • Pros and cons of artist representation • Tips for making your artwork stand out • The importance of building relationships in business • Balancing priorities between creative pursuits and teaching Connect with our guest: Online shop: Brand Story – Paper Raven Co. Instagram: Erin at Paper Raven Co. Mentioned in this episode: Katie Hunt - Podcast for Product-Based Creative Entrepreneurs Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| Money, Murals, and Work-Life Balance for Artists with Phoebe Nelson of Pandr Design Co. | The Typecast Episode 17 | 12 Dec 2023 | 00:46:33 | |
In this episode, Katie and Ilana sit down with Phoebe Cornog, the owner of Pandr Design Co. Pandr is a design studio that specializes in creating custom murals for businesses around the globe. Phoebe is best known for her vivid murals and distinctive letterforms as well as her transparency around sharing business and pricing tips with other artists in the industry. In this episode, Phoebe shares her insights on setting prices for murals, navigating the complexities of managing money, and understanding the importance of insurance for artists. The conversation also explores achieving balance between ambition and avoiding burnout, celebrating accomplishments, and the value of financial planning for artists. Phoebe's positive energy and healthy headspace are a real breath of fresh air! Here's what you’ll find in this episode: • How Phoebe priced her artwork in early years and advice for newcomers — starting small without underpricing • Influential factors for mural pricing such as wall texture, client, and complexity • The importance of insurance and liabilities for muralists • Balancing ambition and burnout • Celebrating wins while reaching for more • Dealing with imposter syndrome and self-doubt • The role of strategic financial planning in achieving business success Connect with our guest: Instagram: Phoebe (Cornog) Nelson TikTok: Phoebe (Cornog) Nelson Pandr Design Co. Instagram: Graphic Design & Murals Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| What Do Art and Illustration Agents Do and Do I Need an Agent? With Kat Irannejad | The Typecast Episode 16 | 28 Nov 2023 | 00:54:04 | |
In this episode, Katie and Ilana talk to Kat Irannejad, the director and founder of Totally Reps, an illustration and creative production agency representing and advocating for a diverse roster of artists while cultivating long-lasting client friendships. Kat shares valuable insights about art representation and the dynamics between artists and agents. The discussion touches on curating artists, nurturing relationships, and the importance of having a unique point of view in the creative industry. She also emphasizes the value of collaboration in fostering successful partnerships between artists and agents. If you’ve been thinking of working with an art agent, Kat’s answering your questions in this episode. All that and more when you listen to this episode:
Connect with our guest: Instagram: Kat Irannejad Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| Growing a Graphic Design Business with Social Media with Lucy Eden | The Typecast Episode 15 | 14 Nov 2023 | 00:48:44 | |
In this episode, Ilana talks to content creator and brand designer Lucy Eden. Lucy shares her inspiring journey, discussing how she began entering the world of content creation on TikTok and Instagram and how these platforms have propelled her career, providing valuable experiences in the fields of business, branding, and content creation. Lucy emphasizes the importance of segmenting content pillars and ensuring their sustainability over time. She also provides valuable tips for aspiring social media content creators, underlining the significance of authenticity and human connection. Work smarter, not harder. Instantly upload your Creative portfolio to WNW to unlock freelance and full-time opportunities from some of the most innovative companies in the world. https://workingnotworking.com/creative/registrations/new Here to hire? Discover, interview, and hire directly from our unparalleled Creative Community with one of our flexible (and budget-friendly) subscription plans and no commissions. https://workingnotworking.com/hirer/registrations/new Tune in to this episode for more insightful discussion covering: • Content Creation on TikTok and Instagram • Degree vs. experience — the best route depends on what works for you • How to manage creative ideas to keep them going • The importance of knowing your content pillars and how to use them in your business • How and why to diversify your content strategy to generate client leads and connection • Client work, brand deals, and creative ventures • Expanding into educational courses and other income streams • How to educate clients on the power of design • The value of passion projects, and how to make time for them • Tips for beginner creators, and ensuring longevity of your content. Connect with our guest: Lucy Eden: Lucy Eden Design Instagram: Lucy Eden | Brand Designer TikTok: Lucy Eden (@lucyedendesign) | TikTok Youtube: Lucy Eden Design - YouTube Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| What If Social Media Became 70% of Your Creative Business with Callum's Creative Club | The Typecast Episode 59 | 07 Oct 2025 | 00:52:55 | |
In this episode, we sit down with Callum from Callum’s Creative Club to explore the twists and turns of balancing freelance design, social media content, and staying true to your values. From landing dream projects with Nike to navigating the wild ride of building an online following, Callum shares the highs, lows, and lessons that come with straddling two creative worlds. We dig into the reality behind comparison traps, how boundaries keep creativity sustainable, and why building community matters more than chasing algorithms. Callum also opens up about shifting energy toward his newsletter as a healthier, more authentic way to connect with designers and creatives. If you’ve ever struggled with creative balance, content pressure, or simply wondered how to grow without losing yourself, this episode is for you. All that and more when you listen to this episode:
Connect with Callum Website: https://callumscreativeclub.myflodesk.com/linkinbio Instagram: https://www.instagram.com/callumscreativeclub/ Mentioned in this episode: Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| Growing a Passion Project and Nurturing Community with Jess Goldsmith of Women of Type | The Typecast Episode 14 | 31 Oct 2023 | 00:42:55 | |
In this episode, Katie and lIana interview Jess Goldsmith, an illustrator, lettering artist and curator in Brooklyn, New York. She also runs Women of Type, an online community that raises the voices of female-identifying lettering and typography artists and creates a safe space for women and non-binary artists to break barriers and prosper in the landscape of creativity. Jess shares her creative journey, offering valuable insights on staying inspired, delegating effectively, and the power of building a supportive creative community, all while discussing her passion-driven project, "Women of Type." Here's what awaits you in this episode: • How Jess stays inspired and carves out new creative paths • The value of delegating responsibilities • How self-help and business books provide guidance • Maximizing social content impact with reposting strategies • Finding balance between personal and professional life • Addressing imposter syndrome in the world of social media • How to grow an online community • Challenges in the world of self-publishing books • Creating the 'Women of Type' book out of passion Connect with our guest: Website: Jess Goldsmith Website: Women of Type Instagram: @jimbobernaus Instagram: @womenoftype Mentioned in this episode: The Slight Edge: Turning Simple Disciplines into Massive Success and Happiness Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| Finding Your Style & Selling Digital Products with Jimbo Bernaus | The Typecast Episode 13 | 17 Oct 2023 | 00:38:18 | |
In this episode, Katie and Ilana interview Jimbo Bernaus, a lettering artist, graphic designer, and art director who co-founded ShoutBAM, a design studio offering both free and premium digital tools and courses to help you become a better designer. Jimbo shares his journey in the creative world, discussing the fusion of artistic exploration and business growth, along with his passion for teaching and knowledge-sharing. He emphasizes the importance of transparency in art and draws from diverse sources of inspiration that fuel his creativity. Jimbo’s energy is contagious, this conversation is full of so much joy! Here's what awaits you in this episode: • Education vs experience in creative professions • Balancing artistic exploration and business growth • Teaching through experimentation, the power of sharing and why there are “no secrets” • Finding your artistic style through practice & experimentation • Procreate products, Photoshop and Digital Courses at ShoutBAM • How his personal brand impacted ShoutBAM • Sources of Inspiration and Learning for Creativity Connect with our guest: Website: ShoutBAM! Instagram: @jimbobernaus Mentioned in this episode: Shoutbam | Creating lettering and illustration tutorials for Procreate | Patreon Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| Outreach, Print on Demand, and AI for Artists and Designers with Amber Vittoria | The Typecast Episode 12 | 03 Oct 2023 | 00:53:36 | |
In this episode, Katie and Ilana talk to poet and artist, Amber Vittoria. Amber shares how she’s able to naturally intertwine the kinds of art she does—poetry, visual and digital arts—and how it’s okay as people and as artists to pursue your interests that may or may not overlap with your career. Take it from Amber; anyone can be a poet, a graphic designer, a painter all at the same time! She also shares some insights about how she manages her different income streams, how she handles her print shop through online platforms, and of course, her thoughts on AI and why it’s never going to replace artists. All that and more when you listen to this episode: • How seeking freedom allows Kelli to create her art • Revealing something from nothing: How there’s an artistic possibility hiding in plain sight • Finding the perfect match for your art—the right time, the right moment, the right people will seek your art • Why passion projects are so important • How social media becomes the third party between you and your art • Creating projects that break boundaries • Creating connection to people through art (even during a pandemic) • Why working with small businesses can be a good thing for a designer Connect with our guest: Website: Amber Vittoria Instagram: @amber_vittoria Mentioned in this episode: These Are My Big Girl Pants: Poetry and Paintings on Womanhood by Amber Vittoria Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||
| Keeping Creative Experimentation Alive in Your Design Business with Kelli Anderson | The Typecast Episode 11 | 19 Sep 2023 | 00:49:21 | |
In this episode, Katie and Ilana interview Kelli Anderson—artist, designer, tinkerer, but most importantly, a person who genuinely craves human connection, which she creates through her art. Join the conversation as Kelli walks us through her life: how predictability allowed her to explore her kind of art, what it’s like to produce her pop up books, This Book is a Camera & This Book Is a Planetarium, how she’s guided by seeking freedom in her art process, and how she craves to build connection through her art. Here's what you'll discover in this episode: • How seeking freedom allows Kelli to create her art • Revealing something from nothing: How there’s an artistic possibility hiding in plain sight • Finding the perfect match for your art—the right time, the right moment, the right people will seek your art • Why passion projects are so important • How social media becomes the third party between you and your art • Creating projects that break boundaries • Creating connection to people through art (even during a pandemic) • Why working with small businesses can be a good thing for a designer Connect with our guest: Website: Kelli Anderson Instagram: @kellianderson Mentioned in this episode: This Book is a Camera: A Pop-up Camera This Book Is a Planetarium: And Other Extraordinary Pop-Up Contraptions Connect with Katie & Ilana from Goodtype Love The Typecast and free stuff? Leave a review, and send a screenshot of it to us on Slack. Each month we pick a random reviewer to win a Goodtype Goodie! Goodies include merch, courses and Kernference tickets! Leave us a review on Apple Podcasts | |||