Dan Eisenhardt is the CEO of FORM, the company behind the world’s first smart swim goggles. Dan is no stranger to swimming and emerging technology - before starting FORM, Dan swam competitively for 14 years and founded Recon Instruments, which introduced the world’s first smart eyewear for sports (skiing, cycling, running) in 2010.
Dan and I discussed his journey to creating FORM, all of the goggle’s features (metrics, build quality, open water functionality, etc.), their rigorous development and testing lifecycle, and other fun topics like Dan’s experience filming their promo commercial and his vision on the future of triathlon tech.
You might be wondering, what makes these goggles so special and…smart? Why should I ditch my Speed Vanquishers or Swedish goggles? Well at a minimum, the goggles are created with the highest quality of materials, giving you a swim companion that’s comfortable, durable, and built to last. In addition, the goggles can display all the swimming metrics that you’ll ever need, right in front of your eye as you swim, such as: split time, pace per 100, distance, interval time, rest time, total time, stroke rate, stroke count, distance per stroke, length count, calories burned, and even heart rate (with a Polar OH1). All those metrics you have while running and cycling? We have them now for swimming. That’s pretty cool!
It’s also 2020, which means YES, the goggles sync with Strava and TrainingPeaks and YES, the goggles come with its own app for both iOS and Android. The app breaks down all your metrics into easy-to-read tables and charts for you (and even your coach) to learn and improve upon for your next workout.
You can also follow other athletes with the goggles as well. I don’t remember seeing a “Share to Instagram Story” feature yet, but I’m sure that’s in the pipeline ;)
I’ve tested the goggles out in both the pool and open water, and I think they’re pretty amazing. They really do what they say they’re going to do, and work pretty damn well.
I had a great time with Dan, and it was a pleasure to have him on the podcast today! I really felt his passion and excitement for the goggles…and I hope that you do too.
