The Travel Advisor Website Show

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Travel Advisors Are Losing Leads From This One Website Mistake

Saison 1 · Épisode 12

lundi 22 juin 2026 • Durée 17:30

Most travel advisor websites have a contact page. What they don't have is a way to take action anywhere else. In this episode, Justin Hinkle introduces what he calls the Lobby Problem: most advisor sites are built like a hotel with only one front desk — across the room — which means visitors who get ready to act in the middle of reading your about page, your specialty page, or a blog post have nowhere to go and often don't make the walk.

He walks through where the missed opportunities actually are on a typical advisor site — the hero section, the services overview, the testimonials, the about page, specialty pages, and blog posts — and explains why the fix is simpler than most people expect. He also makes the case for linking to a scheduler instead of a contact form, and why every field you add to that scheduler is friction you probably don't need.

If your site has a contact page but nothing else is converting, this is the episode.

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Should Travel Advisors List Prices on Their Website?

Saison 1 · Épisode 11

vendredi 19 juin 2026 • Durée 14:45

Most advisors land on one of two answers to this question: never list prices, or just be transparent and put the number out there. In this episode, Justin Hinkle makes the case that both of those are wrong — and walks through exactly what should and shouldn't be on your site when it comes to pricing.

He covers why listing trip prices creates more problems than it solves, the one exception where showing a number actually makes sense, why advisors should talk about their fees on their website without posting the specific dollar amount, and why that distinction isn't about being cagey — it's about making sure the number lands with the context it needs to actually mean something.

If you've ever stared at your website wondering whether to put your prices on it, this one will help you figure it out.

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The Right Way to Show Your Travel Specialties

Saison 1 · Épisode 10

mardi 16 juin 2026 • Durée 16:04

When your website lists ten different types of travel you book, you probably think it's helping people understand everything you can do. It's not. It's making you look like you're not exceptional at any of it.

In this episode, I get into what I call the Buffet Problem — what happens when a site tries to show everything instead of leading with what the advisor is actually best at. I cover what specialty really means (and why it doesn't mean turning away clients), how to show more than one specialty without letting the site turn into a list, why cruise advisors in particular are leaving a real opportunity on the table, and why getting specific about a destination is one of the highest-leverage things you can do on your site.

If someone could land on your homepage and not know what you're actually known for, this one's for you.

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Your "About Me" Page Is Not a Resume

Saison 1 · Épisode 9

vendredi 12 juin 2026 • Durée 15:21

Your about page isn't there to prove you're qualified. It's there to answer one question — can I trust this person with something this important to me? And most advisor sites never actually answer it.

In this episode, I get into what I call the Trust Page — a different way of thinking about what this page is actually for. I cover why credentials matter in this industry but need real context to land, why your personal travel experience is one of the most underused things on most advisor sites, the right order to lay everything out in, why the photo matters more than people think, and why almost nobody puts a call to action where it actually belongs.

If your about page reads more like a bio than a reason to trust you, this one's worth a listen.

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How to Write Website Copy That Attracts Better-Fit Clients

Saison 1 · Épisode 8

mardi 9 juin 2026 • Durée 20:09

If your website copy is trying to speak to every possible traveler, here's what's actually happening: it's not connecting with any of them.

In this episode, I get into something I call the Everybody = Nobody Rule — when copy tries to appeal to everyone, it ends up landing for no one in particular. I cover why advisors write broad copy in the first place (and why that instinct actually makes sense, even though it backfires), what specific copy looks like instead, why the exact language you need is probably already sitting in your inbox, and a practical process for rewriting your own site so the right clients feel like they've found their person the second they land.

If you've ever wondered why people read your whole site and still don't reach out, this one's for you.

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Your Website Navigation Is Probably Too Complicated

Saison 1 · Épisode 7

vendredi 5 juin 2026 • Durée 17:24

Travel advisors, your website navigation might be the reason people leave without contacting you. Not because your site is missing something — because it has too much.

In this episode, I talk about what I call the Option Trap: the mistake of loading up your navigation with too many choices, thinking it helps visitors find what they need. It doesn't. It makes the decision feel hard, and when decisions feel hard, people leave.

I cover why the Option Trap is so easy to build (and so hard to spot on your own site), what clean navigation actually looks like for a travel advisor website, the mobile problem most advisors have never noticed, and a six-step audit you can do in about an hour to clean it all up without a full redesign.

If you've got more than six items in your navigation — or you've never checked what your menu looks like on a phone — this one's worth your time.

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What Should Actually Go on a Travel Advisor Homepage?

Saison 1 · Épisode 6

mardi 2 juin 2026 • Durée 15:56

Most travel advisor homepages are trying to do too much — and that’s exactly why they don’t convert.

In this episode of The Travel Advisor Website Show, Justin Hinkle breaks down what should actually be on your homepage, what order it should go in, and why each section matters. You’ll learn how to structure your site so visitors instantly understand who you help, what you offer, and why they should book with you instead of clicking away.

From hero sections and services to testimonials, FAQs, and calls-to-action, this is a practical walkthrough of a homepage designed to turn visitors into real leads.

Learn more at https://suitcasedesigns.com

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Why Pretty Websites Still Fail

Saison 1 · Épisode 5

vendredi 29 mai 2026 • Durée 11:31

Your travel website can look incredible and still quietly lose clients every single day.

In this episode of The Travel Advisor Website Show, Justin Hinkle explains why beautiful websites often fail to convert visitors into actual inquiries. From vague messaging and generic branding to high-friction contact forms, this episode breaks down the difference between a website that simply looks good and one that’s strategically built to generate trust, consultations, and bookings.

If your site gets traffic but not enough inquiries, this episode will help you understand why.

Learn more at https://suitcasedesigns.com

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The 5 Website Mistakes Costing Travel Advisors Clients

Saison 1 · Épisode 4

mardi 26 mai 2026 • Durée 12:49

Your website might be the reason potential clients never contact you.

In this episode of The Travel Advisor Website Show, Justin Hinkle breaks down the five most common website mistakes travel advisors make — and how those mistakes quietly push visitors away before they ever schedule a call. From confusing homepage messaging to weak mobile experiences and missing calls-to-action, this episode is a practical breakdown of what’s actually hurting conversions on advisor websites right now.

If you’ve ever wondered why people visit your site but don’t reach out, this episode is for you.

Learn more at https://suitcasedesigns.com

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The Homepage Test: Can a Stranger Understand What You Do in 5 Seconds?

Saison 1 · Épisode 3

dimanche 24 mai 2026 • Durée 14:45

What if a potential client landed on your homepage right now… and still couldn’t tell what you actually do?

In this episode of The Travel Advisor Website Show, Justin Hinkle breaks down the “5-Second Homepage Test” — a simple way to find out whether your website is clearly communicating who you help, what you offer, and why someone should book with you. You’ll learn the biggest mistakes travel advisors make on their homepage, how vague messaging quietly drives people away, and the small changes that can make your site dramatically more effective.

If your website feels busy, unclear, or just isn’t converting the way you hoped, this episode will help you see it through the eyes of a stranger — and fix what’s not working.

Learn more about Suitcase Designs and schedule a strategy call at https://suitcasedesigns.com

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Historique des publications

Derniers épisodes publiés

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Apple Podcasts

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The Travel Advisor Website Show – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Other1

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

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