The Tennis Business Academy Podcast – Détails, épisodes et analyse

If you've been in business for any length of time, you've probably noticed that other people don't seem to care about your business as much you do. Not a massive surprise, right?

But the question is, how should you react to it? In this episode I propose 3 ideas to help you navigate this issue. HINT: the solution isn't to try and force other people to care.

You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/no-one-cares-about-your-business-as-much-as-you-do

And you can check out the Academy here: https://www.tennisbusinessacademy.com/academy

I’ve lost count of how many times I’ve heard coaches and club managers say something along the lines of “word-of-mouth is the only marketing we need”.

Well, I think they’re wrong. In fact, unless they’re in the 1% of clubs and coaches in the world, they should definitely be proactive with their marketing and not rely on word-of-mouth alone.

In this episode I explain exactly why word-of-mouth isn’t enough and what you should be doing instead.

You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/word-of-mouth-isnt-enough

And you can check out the Academy here: https://www.tennisbusinessacademy.com/academy

Any decent tennis player knows that winning a match isn’t about hitting fancy shots every once in a while. It’s about staying consistent throughout the whole match.

And the same idea applies to running your business or club. Winning at business isn't about doing lots of things all at once. It's about finding a little bit of time to work on what matters every single week, so that you can incrementally improve the organisation and make it more successful.

In this episode I cover this idea in detail and give examples of how it can be applied in real-life.

You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/finding-consistency-offcourt

And you can check out the Academy here: https://www.tennisbusinessacademy.com/academy

Do you have lots of happy players playing in your coaching programme or club? I bet that you do.

But do you have lots of customer testimonials that prove to other people that you do indeed have happy players?

If you do, then you can skip this episode altogether. But if you don't, make sure to listen to it as I will explain why social proof is so important, how you can get good customer testimonials and where you should then showcase these for maximum effect. It's all very simple, but it has the potential to help you bring more people into your programme and/or club.

You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/the-importance-of-customer-testimonials

And you can check out the Academy here: https://www.tennisbusinessacademy.com/academy

What do you sell? If you're a coach or a club manager and answered that question by saying tennis lessons or club memberships then you're right and wrong at the same time.

At the surface level that's definitely what you sell. But I'm sure that you'll agree that you provide much more than just 'tennis lessons' and 'club memberships'.

In this episode I go through 72 different benefits of playing tennis and how you can use those to help you sell what you do. I also give you some real-life examples of how you can use these benefits in your coaching programme or club.

You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/72-different-ways-to-sell-tennis

And you can check out the Academy here: https://www.tennisbusinessacademy.com/academy

Websites can and should play a crucial role in helping you sell what you do. But unfortunately, in the tennis industry there are many more terrible websites than there are effective ones. I know because I've spent the last few years looking through hundreds of them!

In this episode I go through the 7 key sections that you must have on your tennis website if it's going to be effective in selling what you and your business or club do.

You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/the-7-sections-you-must-have-on-your-tennis-website

And you can check out the Academy here: https://www.tennisbusinessacademy.com/academy

Websites can and should play a crucial role in helping you sell what you do. But unfortunately, in the tennis industry there are many more terrible websites than there are effective ones. I know because I've spent the last few years looking through hundreds of them!

In this episode I cover the pages that you actually need to add to your coaching or club website to make it effective. HINT: You probably need fewer pages than you think you need.

You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/the-pages-you-need-on-your-tennis-website

You can download the Ultimate Business Checklist for Tennis Coaches and Clubs here: https://www.tennisbusinessacademy.com/business-checklist

And you can check out the Academy here: https://www.tennisbusinessacademy.com/academy

Websites can and should play a crucial role in helping you sell what you do. But unfortunately, in the tennis industry there are many more terrible websites than there are effective ones. I know because I've spent the last few years looking through hundreds of them!

In this episode I cover the number one thing that you need to get right if you're going to have any chance of building a website that will help you sell what you do effectively. It's something simple, but that gets overlooked on almost every tennis website that I've seen in my research.

You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/the-number-1-thing-you-must-get-right-with-your-tennis-website

You can download the Ultimate Business Checklist for Tennis Coaches and Clubs here: https://www.tennisbusinessacademy.com/business-checklist

And you can check out the Academy here: https://www.tennisbusinessacademy.com/academy

Coaches play a key role in the success of any coaching programme. So, if you're in charge of the programme you should probably create a system that allows you to measure their performance so you know who is doing well and who might need more support.

In this episode I cover 7 different metrics you should consider tracking to measure coach performance objectively.

You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/7-ways-to-measure-coach-performance

You can download the Ultimate Business Checklist for Tennis Coaches and Clubs here: https://www.tennisbusinessacademy.com/business-checklist

And you can check out the Academy here: https://www.tennisbusinessacademy.com/academy

Retaining customers for the long term is key for the success of any coaching programme.

In this episode I explain why and provide 9 ideas that you can implement into your coaching programme to increase player retention.

You can read the transcript for this episode here: https://www.tennisbusinessacademy.com/9-ways-to-increase-player-retention-in-your-coaching-programme

You can download the Ultimate Business Checklist for Tennis Coaches and Clubs here: https://www.tennisbusinessacademy.com/business-checklist

And you can check out the Academy here: https://www.tennisbusinessacademy.com/academy