The Tech Marketing Podcast – Détails, épisodes et analyse

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The Tech Marketing Podcast

Twogether

Business & Entrepreneuriat

Technologie

Actualités

Fréquence : 1 épisode/16j. Total Éps: 152

Want to listen in on the best minds in B2B Tech Marketing? Talking about stuff that matters? Now? You're in the right place. Welcome to The Tech Marketing Podcast. Hosted by CTO, Jon Busby. Powered by twogether.

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Données mises à jour le 04/07/2026

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https://www.buzzsprout.com/twilio/text_messages/256695/open_sms
152 partages

https://youtube.com/playlist?list=PLG1xOLKoYmhEmc2f-XDLG7eeXd4p9BE6Y&amp
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https://www.thechannelmeetup.com/uk-event
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146 | From Portals to Agents: Reinventing Partner Success with AI

Épisode 146

mercredi 10 septembre 2025 • Durée 45:59

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Data first, AI everywhere.

In this week's episode of The Tech Marketing Podcast Jon Busby and regular guest Seb Tyack, Managing Director, Twogether Channel Solutions to welcome Divya Rajagopalan, Senior Director, Alliances & Channel Digital Innovation & Transformation at ServiceNow.

Divya’s playbook starts with KPIs and adoption metrics, then layers generative, agentic AI into every PRM touchpoint. She tackles the industry’s “overstimulate the partner with content” problem by using AI to summarize, personalize, and prompt next best actions. The result is a credible ROI story - time saved, usage up, revenue enabled and a clear path to an “easy button” partner experience.

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145 | The psychology behind successful partner programs with Seema Barman

Épisode 145

mardi 12 août 2025 • Durée 46:14

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Turning partner programs into strategic powerhouses.

In this week's episode of The Tech Marketing Podcast Jon Busby and regular guest Seb Tyack, Managing Director, Twogether Channel Solutions to welcome Seema Barman, Senior Manger of Worldwide Partner Program Infrastructure, Juniper Networks.

Seema's fascinating background in clinical psychology has profoundly influenced her approach to designing impactful partner experiences in channel operations. In this episode, she shares how this unique perspective helps shape the future of partner programs, ensuring they meet partners' needs and actively engage them.

Discover Seema's insights into what truly makes a partner program successful, the key metrics for ROI, and how to effectively track performance. If you're a channel leader looking to maximise the potential of your programs and MDF, this episode is a must-listen.

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144 | The secret to navigating marketing complexity

Épisode 144

mercredi 16 juillet 2025 • Durée 35:06

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Leading with curiosity.

The latest episode of The Tech Marketing Podcast sees Jon Busby speaking with Luis Felipe Sanchez, Executive General Manager (SVP), Global Partner Marketing at Xero. With a career spanning Intuit, Dext, and Visa, Luis shares how a mindset of continuous learning, risk-taking, and curiosity has shaped his approach to leadership. He reflects on navigating marketing complexity, product and partner alignment.

Luis shares how accountant partners aren’t just a route to market—they’re customers too—and why enabling them through relevance, not just reach, is critical.

A must-listen for leaders facing disruption and seeking clarity in an evolving landscape.

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143 | Leading with purpose, curiosity, empathy and the drive to empower

Épisode 143

mercredi 2 juillet 2025 • Durée 49:13

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This week on the Tech Marketing Podcast, Jon Busby is joined by Brad Spikes, VP of Strategic Ventures and Marketing at Northwest Center, for a conversation that blends career reflection with strategic foresight.

Brad discusses his journey from Nokia and Intuit to Microsoft, and now to the nonprofit space. He shares insights on building trust, leading with empathy, and the importance of curiosity. From pioneering early influencer strategies to redefining what it means to "do good" in tech, this is an episode packed with takeaways for senior B2B marketers navigating change and complexity.

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142 | Partner ops isn't optional anymore

Épisode 142

lundi 23 juin 2025 • Durée 01:01:46

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Building the foundation of partner success.

In this episode of the Tech Marketing Podcast, Jon and Seb speak with Antonio Caridad, Head of Global Partner Operations at Tricentis as the first guest of the spin-off series "Inside the Ecosystem".

Antonio shares his fascinating journey from telecoms engineer to building API-driven ecosystems at IBM, and now leading partner ops at Tricentis. From the value of boring solutions to the growing strategic role of partner operations, this episode is a must-listen for any senior B2B tech marketer building modern partner programs.

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141 | Rethinking partner experience

Épisode 141

vendredi 9 mai 2025 • Durée 23:49

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Stop designing for portals, design for people

In this episode of The Tech Marketing Podcast, we welcome back Karen Hartsell, Senior Director of Global Partner Programs at Ericsson Enterprise, to unpack the insights from the first PartnerTech X event. Listen as they explore the rise of partner-specific technology, the growing influence of AI, and why partner experience is finally getting the attention it deserves.

Karen explains why technology is finally catching up to the ambition of modern partner programs. But that doesn’t stop at strategy, it's time for a complete rethink on execution, including rethinking the traditional partner portal in favour of more intuitive, intelligent interactions.

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140 | Time to rethink partner tech strategy and eliminate buyer’s remorse

Épisode 140

mercredi 23 avril 2025 • Durée 40:59

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In this episode of The Tech Marketing Podcast, Jon is joined by Seb Tyack as they prepare to exhibit at the first ever PartnerTech X event. Seb, MD of Channel Solutions at Twogether, shares his expertise on how partner experience, ROI measurement, and AI are shaping the future of channel technology.

Jon and Seb explore the idea that partner tech isn’t just about capability—it’s about usability, intentionality, and service. If you’re preparing for PartnerTech X or rethinking your ecosystem strategy, this conversation will leave you with actionable insights and a renewed appreciation for simplicity and data-led decisions.

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139 | Why the future of B2B agencies lies in strategy

Épisode 139

mercredi 9 avril 2025 • Durée 58:55

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The crossroads for B2B marketing leaders.

This week on The Tech Marketing Podcast, Joel Harrison, Founder of B2B Marketing joins Twogether's Minaz Tejani for a candid conversation on the state of our industry.

Unpack what many may be thinking but few are saying: B2B marketing is being redefined. As brands request more flexibility, strategic value and genuine creativity, the old playbook needs a refresh. Joel offers a compelling look at how agencies must evolve, becoming leaner, bolder and more collaborative.

Curious about The Growth Trifecta? Discover how aligning brand, demand and ABM can create marketing magic.

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138 | Driving B2B impact through smarter signals and stronger teams

Épisode 138

mercredi 26 mars 2025 • Durée 48:08

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Signals over leads. Talent over tech. Confidence over conformity.

Therese Parkes, Vice President, Global Market Development and Growth at Udacity, is welcomed back on this week's episode of The Tech Marketing Podcast.

With insights sharpened by her shift from tech giant advisory roles to hands-on enterprise transformation. Therese and Jon explore how the B2B buyer journey is changing, why signals matter more than leads, and how AI needs more than just adoption—it demands culture, process, and talent alignment.

If you're wrestling with digital transformation or evolving your go-to-market in an AI-driven world, this episode is essential listening.

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137 | How real narratives go beyond the template and transform B2B marketing

Épisode 137

mercredi 12 mars 2025 • Durée 01:01:38

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Ready to ignite your brand story?

Jaymi Bauer, a consulting CMO at Pentaho and a Tedx presenter, joins Twogether's Minaz Tejani and Vicki Sleath on this week's episode of The Tech Marketing Podcast.

Listen as Jaymi dives into the importance of finding and telling your company's true narrative-without the cookie-cutter approaches that crowd B2B marketing.

Revealing why establishing an authentic brand personality isn't just cosmetic but a core element of attracting top talent, growing your customer community, and building lasting trust in a competitive landscape.

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The Tech Marketing Podcast – Détails, épisodes et analyse

Détails du podcast

Classements récents

Apple Podcasts

Spotify

Liens partagés entre épisodes et podcasts

Buzzsprout1

Youtube1

Other8

Qualité et score du flux RSS

Historique des publications

Derniers épisodes publiés

Podcasts et contenus similaires

Podcasts Similaires Basées sur le Contenu

Apple Podcasts

Spotify

Podcasts Similaires Basées sur le Contenu

Buzzsprout1

Youtube1

Other8