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TitreDateDurée
33: The System for Realistic Resolutions30 Dec 202500:06:07

If your resolution needs its own spreadsheet, it's a part-time job and it's not sustainable.

Whether you’re closing out 2025 in sparkles or sweatpants, this mini episode is your permission slip to ditch the shame spiral of unrealistic resolutions. Instead of dramatic overhauls that fizzle by February, I’m sharing a better way: small, sustainable systems that actually support your life.

I’ll walk you through three simple strategies to make your goals stick, without white-knuckling your way into a new personality. Plus, I’ll share one resolution that guarantees lasting impact, requires zero daily effort, and protects both your business and your family.

If your business couldn’t run without you, that’s a problem—a haunting your assistant from the beyond kind of problem. That’s where the Entrepreneur’s Death Folder comes in. It’s your digital contingency plan: all your logins, contacts, workflows, and need-to-knows in one tidy, shareable place.

Peace of mind is the ultimate productivity tool.

Buy Now >>


Find It Quickly:

00:50 - The Problem with Big Resolutions

01:31 - Step 1: Make It Small Enough to Win

02:24 - Step 2: Automate Your Future Self's Success

03:12 - Step 3: Focus on Foundations, Not Fixes

04:03 - A Resolution That Sticks: The Entrepreneur's Death Folder

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

32: The System for Surviving Family Traditions You Don’t Love23 Dec 202500:08:52

If a holiday tradition makes you want to fake food poisoning to skip it—this one's for you. In this special holiday mini-episode, I’m giving you a permission slip to retire, reshape, or completely reimagine the traditions that no longer fit. Whether you celebrate Christmas, Hanukkah, Festivus, or just Team Cozy Couch, this is your reminder that traditions should serve you, not the other way around.

I’m sharing how my Jewish upbringing gave me a flexible lens on holidays, how to audit your holiday obligations, and how to build tiny micro-traditions that actually bring joy instead of stress.

If your business couldn’t run without you, that’s a problem—a haunting your assistant from the beyond kind of problem. That’s where the Entrepreneur’s Death Folder comes in. It’s your digital contingency plan: all your logins, contacts, workflows, and need-to-knows in one tidy, shareable place.

Peace of mind is the ultimate productivity tool.

Buy Now >>


Find It Quickly 

01:00 - Reimagining Holiday Traditions

01:06 - Personal Holiday Experiences

02:48 - Evaluating and Adjusting Traditions

05:08 - Creating Micro Traditions

05:56 - The Entrepreneur's Death Folder

07:02 - Favorite Holiday TV Episodes

Mentioned in this Episode:

The Entrepreneur’s Death Folder

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

23: The System for Getting Involved in Your Community30 Oct 202500:28:04

What if the key to transforming your city was simply showing up? For many of us, local politics and civic engagement can feel like a world reserved for career politicians, polished extroverts, or people with endless free time. But what if I told you that you could make a meaningful impact in your community without quitting your day job or becoming someone you're not? 

In this episode, I spoke with Laura Vola, former candidate for city council in Carrollton, Texas, about what it really looks like to get involved locally. Laura stepped up with zero political experience. She simply had a fierce belief in showing up for her community. Whether you're thinking about running for office or just wondering what it means to engage more deeply, Laura’s story offers a roadmap that's equal parts inspiring and incredibly practical.

This episode is brought to you by The Entrepreneur's Death Folder:

If your business couldn’t run without you, that’s a problem—a haunting your assistant from the beyond kind of problem. That’s where the Entrepreneur’s Death Folder comes in. It’s your digital contingency plan: all your logins, contacts, workflows, and need-to-knows in one tidy, shareable place.
Less spooky, more smart. Because peace of mind is the ultimate productivity tool.

Buy Now >>

In this episode:

  • Getting on the ballot is easier than you think.
  • Shared calendars, reminders, and support systems kept Laura’s campaign (and life) running.
  • You don’t need experience to get involved. Start small and show up.

Find It Quickly:

00:17 - Meet Laura Vola: A Dynamic Community Leader

01:17 - College Memories and Reconnecting

01:58 - System Reboot: Quick Reset with Laura

04:07 - Laura's Journey to Running for Office

04:27 - Deciding to Run: The Moment of Truth

06:44 - Navigating the Campaign Trail

08:41 - Balancing Life and Campaigning

13:12 - Overcoming Imposter Syndrome

17:21 - Getting Involved Locally: Practical Tips

20:47 - Post-Campaign Reflections and Staying Involved

24:46 - Lightning Round: Local Civic Favorites

Connect with Laura

lauraforcarrollton.com

instagram.com/lauraforcarrollton

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

22: The System for Guilt-Free Business Spending with Michelle Taylor23 Oct 202500:24:14

If you've ever hovered over the "Buy Now" button with a pit in your stomach and a credit card in hand, this episode is for you. In this episode, I sat down with my personal financial advisor, Michelle Taylor who founded Women in Wealth, to talk about the messy, emotional side of business spending.

From $997 unopened courses to aspirational hires we’re not ready for, we unpack how to tell the difference between a smart investment and a comparison-fueled expense. Michelle brings over a decade of experience in wealth management and shares both tough love and practical systems for spending with confidence, not guilt.

This episode is brought to you by The Entrepreneur's Death Folder:

If your business couldn’t run without you, that’s a problem—a haunting your assistant from the beyond kind of problem. That’s where the Entrepreneur’s Death Folder comes in. It’s your digital contingency plan: all your logins, contacts, workflows, and need-to-knows in one tidy, shareable place.
Less spooky, more smart. Because peace of mind is the ultimate productivity tool.

Buy Now >>

In this episode:

  • Why spending can feel like action, but isn’t always
  • A simple ROI test for that shiny new course you’re eyeing
  • How to build a budget (or “spending plan”) you’ll actually stick to

Find It Quickly:

  • 01:07 - System Reboot: Fun and Games
  • 03:00 - Understanding Spending Guilt
  • 04:53 - Smart Business Spending
  • 14:26 - Building a Flexible Budget
  • 18:57 - Dealing with Past Spending Mistakes
  • 21:49 - The System Shut Down

Connect with Michelle

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

21: The System for Guardrailing Your Day (When Your Brain Won’t Do It for You) with Christi Johnson16 Oct 202500:20:24

What if your calendar wasn’t just for managing time, but for protecting your energy?

In this episode, I sit down with Christi Johnson, business strategist, podcaster, and founder of the Dream Biz Lab. She helps creative and neurodivergent entrepreneurs build businesses rooted in joy, sustainability, and brain-friendly systems.

Christi shares how hitting a $10K month almost cost her her mental health, how discovering she had bipolar 2 disorder reshaped her entire workflow, and the non-negotiables she's implemented to build a life-first business. From no-meeting weeks to white space for late-night brainstorms, she breaks down exactly how she structures her day to work with her ADHD brain, not fight it.

This episode is brought to you by The Entrepreneur's Death Folder:

If your business couldn’t run without you, that’s a problem—a haunting your assistant from the beyond kind of problem. That’s where the Entrepreneur’s Death Folder comes in. It’s your digital contingency plan: all your logins, contacts, workflows, and need-to-knows in one tidy, shareable place.
Less spooky, more smart. Because peace of mind is the ultimate productivity tool.

Buy Now >>

Three Key Takeaways:

  • Boundaries aren't about restriction, they're about expansion. Learn how Christie created calendar systems that protect both her time and energy.
  • Your body sends signals. Christie shares how anxiety became her clue that something needed to change.
  • Not every day is productive, and that's okay. Learn how to build grace, curiosity, and flexibility into your business structure.

Find It Quickly:

  • 00:17 - Meet Christi Johnson
  • 01:01 - System Reboot: Fun and Personal Questions
  • 02:55 - Christi's Journey: Realizing Unsustainable Work Habits
  • 05:56 - Building a Sustainable Work Structure
  • 09:21 - Managing ADHD in Business
  • 13:37 - Setting Boundaries and Finding Balance
  • 17:30 - Christi's Latest Offerings and Where to Find Her
  • 18:30 - Movie Review: Companion Starring Jack Quaid

Connect with Christi:

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

20: The System for Building a Brand That Actually Feels Like You with Dakota Hersey09 Oct 202500:26:02

If your brand colors (or messaging) don’t spark joy, it’s time for a reboot. This week on System for Everything, I’m joined by Dakota Hersey, founder of More Than Creative. After growing a successful photography business, she’s back to her first love—helping small business owners market and sell their talents authentically. 

Dakota doesn’t just design brands that look good. She helps creatives and service providers build brands that make content creation feel easy, client communication feel seamless, and the whole marketing process feel a little more like you. She’s passionate about bringing marketing back to its original purpose: to connect, communicate, and serve.

This episode is brought to you by The Entrepreneur's Death Folder:

If your business couldn’t run without you, that’s a problem—a haunting your assistant from the beyond kind of problem. That’s where the Entrepreneur’s Death Folder comes in. It’s your digital contingency plan: all your logins, contacts, workflows, and need-to-knows in one tidy, shareable place.
Less spooky, more smart. Because peace of mind is the ultimate productivity tool.

Buy Now >>


Find It Quickly:

  • 01:23 - System Reboot
  • 03:21 - Building a Brand That Feels Like You
  • 09:36 - Creating a Cohesive Client Experience
  • 13:54 - Collaborative Rebranding and Marketing Strategies
  • 16:40 - Sustaining Your Brand Presence
  • 24:19 - System Shut Down

 

Connect with Dakota:

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

19: The System for Writing the Book You Actually Want to Write with Jamie Varon02 Oct 202500:51:09

What if your most honest, messy self is your greatest writing superpower? In this episode, I sit down with Jamie Varon, bestselling author, essayist, and creative force, to crack open what it really takes to write the book that only you can write.

Jamie has built a body of work that’s at once personal and deeply resonant—from her viral essays to bestselling nonfiction to novels. We unpack how she developed her voice over a decade of trial and error, her ritualistic approach to writing even when the ideas feel impossible, and how she navigates outside expectations while keeping her art grounded.

You’ll come away with intimate access to her creative process, permission to let your work be messy, and inspiration to keep writing even when you doubt.

This episode is brought to you by The Entrepreneur's Death Folder:

If your business couldn’t run without you, that’s a problem—a haunting your assistant from the beyond kind of problem. That’s where the Entrepreneur’s Death Folder comes in. It’s your digital contingency plan: all your logins, contacts, workflows, and need-to-knows in one tidy, shareable place.
Less spooky, more smart. Because peace of mind is the ultimate productivity tool.

Buy Now >>


Find It Quickly:

  • 01:09 - Meet Jamie
  • 02:14 - System Reboot
  • 04:44 - Writing Process and Inspirations
  • 16:39 - Navigating the Publishing Industry
  • 25:14 - Navigating Trends and Authenticity
  • 26:58 - Writing Rituals and Consistency
  • 28:41 - Inspiration and Creative Containers
  • 31:43 - Transitioning from Social Media to Novels
  • 34:19 - Embracing Personal Growth and Change
  • 36:38 - The Journey of Self-Work and Writing
  • 42:47 - Promoting New Work
  • 44:35 - Literary Inspirations and Recommendations

 

Resources Mentioned:

 

Jamie's Books

Connect with Jamie:

 

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

18: The System for Surviving Success with Juliana Tomlinson25 Sep 202500:27:17

If you're hustling so hard that your soul has taken a backseat, you’re going to want to hear this. Today I’m talking with Juliana Tomlinson, a wedding photographer, speaker, and business coach, who had one of the most successful years of her life professionally, yet the hardest emotionally.

She booked her dream weddings, launched big programs, but also hit burnout so severe she didn’t even recognize the warning signs. We talk about how comparison, over‑commitment, and never saying “no” can lead to running on fumes, and what it really looks like to redefine success from the inside out.

Three Key Takeaways:

  • How to spot the warning signs of burnout before you crash.
  • The systems & habits that actually help.
  • Why your business goals should serve your life goals.


This episode is brought to you by The Entrepreneur's Death Folder:

If your business couldn’t run without you, that’s a problem—a haunting your assistant from the beyond kind of problem. That’s where the Entrepreneur’s Death Folder comes in. It’s your digital contingency plan: all your logins, contacts, workflows, and need-to-knows in one tidy, shareable place.
Less spooky, more smart. Because peace of mind is the ultimate productivity tool.

Buy Now >>


Connect with Juliana:

Website: julianatomlinsonphotography.com

Program: julianatomlinsonphotography.com/elevate

Instagram: @julianatomlinsonphotography

Instagram: @julianatomlinsoneducation

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

17: The System for Growing Your Email List Without Feeling Spammy with Dawn Richardson18 Sep 202500:35:18

Ever wondered why you dread building your email list? What if I told you it's not about spam—it’s about showing up with heart, humor, and strategy?

In this episode, I chat with Dawn Richardson—the product education manager at Flodesk, former software engineer, wedding photographer, and all‑around tech‑meets‑creative powerhouse. She shares how she helps entrepreneurs build email systems that feel authentic, not icky.

This episode is brought to you by The Entrepreneur's Death Folder:

If your business couldn’t run without you, that’s a problem—a haunting your assistant from the beyond kind of problem. That’s where the Entrepreneur’s Death Folder comes in. It’s your digital contingency plan: all your logins, contacts, workflows, and need-to-knows in one tidy, shareable place.
Less spooky, more smart. Because peace of mind is the ultimate productivity tool.

Buy Now >>

3 Key Takeaways:

  • Reframing email marketing from sleazy to service: it lives in your subscriber’s inbox (not the public feed), and they're asking to hear from you.
  • Tools you’ll love: why Dawn’s Mac‑chooser quiz and countdown‑timer opt‑ins outperform generic freebies—and what you can do today to start using them.
  • Automation with personality: welcome sequences, segmentation, and cleaning your list—done with your voice, so it always feels human.

Find It Quickly:

  • 01:16 - System Reboot: Fun and Personal Questions
  • 03:03 - Email Marketing Fears and Misconceptions
  • 05:06 - Personal Experience with Email Marketing
  • 08:36 - Effective Email List Growth Strategies
  • 13:23 - Email Marketing Frequency and Best Practices
  • 17:42 - Cleaning Your Email List
  • 18:29 - The Entrepreneur's Death Folder
  • 19:04 - Bringing Your Voice into Automations
  • 19:29 - Creating an Engaging Welcome Sequence
  • 22:56 - Segmenting Your Audience Effectively
  • 26:41 - Building Real Relationships with Subscribers
  • 31:09 - Getting Started with Flodesk
  • 33:56 - Systems Shut Down

Mentioned in this Episode:

Connect with Dawn:

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

16: The System for Living Through September 11th with Dr. Greg Fried11 Sep 202500:56:02

Some episodes entertain. This one will change you. Dr. Gregory Fried’s story is not just about surviving 9/11—it's about everything that came after. As the Executive Chief Surgeon for the NYPD, he wasn’t just a witness; he was a first responder standing at the very edge of collapse. What he saw, what he carried, and what he still remembers is etched into every word of this conversation. Let me introduce you to my father-in-law.

Find It Quickly

  • 01:15 - Early Career and Becoming a Police Surgeon
  • 02:45 - Rising Through the Ranks
  • 07:13 - September 11th: The Day That Changed Everything
  • 11:48 - Surviving the Collapse
  • 20:33 - Escape and Rescue
  • 27:00 - Arrival in Jersey City
  • 27:15 - Hospital Recovery and Miscommunication
  • 29:21 - Transfer to NYU and Initial Challenges
  • 30:37 - Return Home and Medical Diagnosis
  • 31:26 - Involvement in Recovery Efforts
  • 33:46 - Health Concerns and Documentation
  • 35:26 - Exposure to Toxic Dust
  • 38:10 - Long-term Health Impacts
  • 48:26 - Decision to Retire
  • 52:02 - Reflections on 9/11 and Its Legacy

Connect with Dr. Greg

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

15: The System for Staying Offline While Running an Online Business with Sarah Erickson04 Sep 202500:25:33

What if the key to growing your business was actually less time online? That’s exactly what we’re diving into with today’s guest, Sarah Erickson, the intentional brand designer behind Sarah Ann Design. Sarah helps creatives build unforgettable brands without living on Instagram. 

We chat about the systems she uses to stay mostly offline while still booking dream clients, her Pinterest-first strategy that works 24/7, and the magic of personalized client experiences. If you’ve ever felt like visibility equals value, this episode is your loving but firm wake-up call.

3 Key Takeaways:

  • The secret to an evergreen marketing strategy that doesn’t rely on social media
  • How to build a systems-driven brand experience that speaks for itself
  • The mindset shifts that help you resist the scroll and reclaim your time

Find It Quickly

  • 00:14 - Meet Sarah Erickson: Intentional Brand Designer
  • 01:25 - Collaborating on Templates: A Fun Project
  • 03:18 - Assistive Reboot: Getting Out of a Bad Mood
  • 05:51 - Running an Online Business While Staying Offline
  • 10:38 - Effective Systems for Client Communication and Marketing
  • 18:01 - Reclaiming Attention and Time from Social Media
  • 21:28 - Promoting Sarah's Courses and Offerings
  • 23:43 - System Shutdown: Romanticizing the Boring

Connect with Sarah

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

14: The System for Keeping It Personal (Even When It’s Prewritten) with Colie James28 Aug 202500:21:27

When you think of templates, do you picture robotic emails that suck all the personality out of your client experience? In this episode, we're joined by Colie James, a Disney-loving client experience strategist and host of the Business First Creatives podcast.

Colie shares why templates get such a bad rap (hint: it’s not the template, it’s how people use them), how to infuse your brand personality into even the most automated workflow, and why voice of customer research is your secret weapon for sounding relatable instead of robotic.

From her favorite must-have templates to the genius way she makes her automated emails feel like a high-touch experience, Colie proves that systems don’t have to mean stiff communication. Templates can actually help you be more personal, consistent, and stress-free.

3 Key Takeaways:

  • Why templates often feel cold—and how to fix that
  • How to capture your authentic voice (hint: start by talking out loud)
  • The three templates every creative needs to have on hand

Find It Quickly

  • 00:45 - System Reboot: Fun and Personal Questions
  • 02:38 - The Power of Templates
  • 04:15 - Infusing Personality into Templates
  • 11:38 - Essential Templates for Creatives
  • 15:50 - Encouragement and Final Thoughts
  • 19:00 - Disney's Operational Excellence 

Mentioned in this Episode

Connect with Colie

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

31: The System for the First Year of Motherhood (Spoiler Alert: There Isn't One)20 Dec 202500:27:15

This one is personal. A year ago, I became a mother overnight and nothing has been the same since.

This episode originally aired on Joy Michelle’s podcast, Called to Both, where I shared the raw truth of what that first month of motherhood looked like: NICU alarms, stress vomiting, work deadlines, and the tiniest, bravest baby I’ve ever known. It’s a story of chaos, love, reinvention, and survival.

To celebrate Ellie’s first birthday, I wanted to give you the full picture: who I was in those early days and who I am now. I hope you enjoy this permission slip to drop the plan, embrace the mess, and find grace along the way.

If your business couldn’t run without you, that’s a problem—a haunting your assistant from the beyond kind of problem. That’s where the Entrepreneur’s Death Folder comes in. It’s your digital contingency plan: all your logins, contacts, workflows, and need-to-knows in one tidy, shareable place.

Peace of mind is the ultimate productivity tool.

Buy Now >>


Find It Quickly:

00:56 - Revisiting the First Month of Motherhood

03:13 - Adoption Journey and NICU Experience

08:28 - Adjusting to Life at Home

14:36 - Finding Support and New Routines

19:33 - Reflections and Personal Growth


Mentioned in this Episode:

Called to Both

Care.com

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

13: The System for Navigating Adoption with Caitlin Phillips21 Aug 202500:30:11

Waiting to adopt is its own kind of emotional limbo—equal parts hopeful and heartbreaking. And if you think you can Google your way through the process? Think again.

Adoption comes with more moving parts than most people realize. Even the most organized parents can quickly find themselves overwhelmed. That’s where Caitlin Phillips comes in—a licensed clinical social worker, adoption specialist since 2009, and co-founder of Hello Baby Adoption Consultants. Caitlin isn’t just a guide; she’s a lifeline for families navigating the uncertainty, paperwork, and emotional weight of domestic infant adoption. She was also the consultant who helped bring our daughter Ellie home.

3 Key Takeaways:

  • Why even the most Type A parents can feel petrified in the adoption process
  • The difference between an adoption consultant and an agency—and why it matters
  • Tools and systems to simplify every step, from home studies to profile books

Find It Quickly

  • 00:14 Meet Our Special Guest: Kaitlyn Phillips
  • 00:48 System Reboot: Parenting Confessions
  • 02:30 Navigating the Adoption Process
  • 09:22 Understanding the Home Study
  • 18:02 The Emotional Journey of Adoption

Connect with Caitlin

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

12: The System for Turning Small Moments Into Big Movements with Akua Konadu14 Aug 202500:28:50

What do a falling skirt, a Love Island soundbite, and a sick emoji have in common? According to storytelling strategist Akua Konadu: everything. They're stories that make an impact.

In this episode, I sit down with Akua—host of the Unbreakable Business Podcast and a master of making micro-moments unforgettable. We talk about how the smallest, most awkward, or most seemingly mundane stories are often the ones that create the deepest connections in your brand. Akua shares why authenticity trumps aesthetics and gives tactical prompts to help you turn everyday moments into powerful content that moves your audience.

Today’s episode will show you that no story is too small to make an impact. 


3 Key Takeaways:

  • The smallest stories often resonate the most 
  • The questions that Akua asks when deciding to share a story
  • How to relate any story back to your business


Review the Show Notes:

The system reboot (1:12)

Sharing something small that became significant (5:53)

How business owners can notice the moments worth sharing (8:30)

Connecting your story to your audience (10:42)

Shaping a story into content (12:30)

Turning stories into content on the spot (15:58)

Is your story too small to matter? (24:02)

The system shutdown (27:33)

Mentioned In This Episode:

Akua Konadu Website: akuakonadu.com

Akua Konadu Instagram: instagram.com/akuakonadu_

The Unbreakable Business Podcast: podcast.honeybook.com

Julie Instagram: instagram.com/dallasgirlfriday


Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

11: The System for Reframing Your "Flaws" as Superpowers with Molly McCauley07 Aug 202500:34:48

What if your biggest flaw was actually your best feature? It’s a question Molly McCauley had to ask herself—not just once, but repeatedly—on her journey as a neurodivergent entrepreneur. 

Molly spent years navigating a system that never quite fit. Once she was diagnosed with ADHD and anxiety as an adult, she realized it's time to flip the script. Now she's helping others do the same.

3 Key Takeaways:

  • Why being "too much" might be your competitive edge
  • How to create flexible, neurodivergent-friendly business systems (or anti-systems)
  • How to advocate for yourself and redefine productivity on your terms

Connect with Molly:

Wedding Website: mollymccauley.com

Wedding Instagram: instagram.com/mollymccauley_photo

Make Pretty Workshop Website: makeprettyworkshop.com

Make Pretty Workshop Instagram: instagram.com/makeprettyworkshop

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

10: The System for Keeping It Together (When Your Job Is to Make It Perfect) with Julian Leaver31 Jul 202500:16:20

Be the calm in everyone else's chaos. Then cry in your car—like a professional. Right? Just kidding. In this episode, I sit down with Julian Leaver, luxury wedding planner and etiquette expert, to talk about what it really takes to stay grounded in a high-pressure, high-image industry. With decades of experience and a client list that spans from Aspen to Paris, Julian is known for delivering elegance with empathy while setting firm boundaries in a world that resists them.

We go deep into sobriety, burnout, boundaries, and why the wedding industry could use a collective breath and a bit more grace. Also, you’ll hear about the wedding trend Julian wants to kill (amenity bags beware), why Murphy Brown would make a great assistant, and what it means to stop comparing and start competing with yourself.

3 Key Takeaways:

  • Why getting sober was the turning point in Julian’s professional (and personal) life
  • How the luxury wedding industry normalizes self-neglect—and how to resist it
  • The mindset shift that can help burned-out planners take their first breath again

Connect with Julian

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

9: The System for Turning Marketing Procrastination into a Plan with Tayler Cusick Hollman24 Jul 202500:26:33

Ever opened your content calendar, sighed dramatically, and closed the tab? Same. For solopreneurs and small business owners, marketing often becomes the thing we push to the bottom of our to-do list. But what if there was a better way?

In this episode of The System for Everything, I sat down with Tayler Cusick Hollman, marketing consultant turned founder of Enji, to talk about the emotional and practical realities of DIY marketing. We dug into why we avoid it, how to fix it, and how to build a plan that doesn’t make you want to scream.

In this episode:

  • Why we ghost our marketing—and how to stop
  • The mantra every overwhelmed marketer needs to hear
  • Why “consistent” doesn’t mean “constant” when it comes to content

Connect with Tayler:

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

8: The System for Understanding Team Temperaments with Ashley Ebert17 Jul 202500:46:12

Ever wish your team just got each other? What if the secret to a balanced, high-performing crew was hiding in plain sight—like in their temperament?

In this episode of the System for Everything podcast, I talk with Ashley Ebert, a powerhouse in the wedding industry and the founder of The Abundance Group. After scaling her own wedding planning company into a multi-market million-dollar business, she now helps entrepreneurs do the same—by leading with empathy, not ego.

Ashley introduced me to a centuries-old but surprisingly modern leadership tool: the team temperament model. And once she laid it out? It was like I could finally see why some hires worked out beautifully and others... didn’t.


Connect with Ashley:

theabundance.group

instagram.com/theabundancegroup

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

7: The System for Maintaining Adult Friendships with Lauren Smart10 Jul 202500:37:41

Hot tip for maintaining adult friendships: Move to different cities, never ask who texted last, and consider a blood pact. That’s more or less the system Lauren and I have followed for 17 years—and it’s worked. Today, we’re breaking down how.

In this episode of The System for Everything, I’m joined by one of my longest-standing friendships: Lauren Smart. She's a journalism professor, an arts writer, and someone who's had a front-row seat to my entire adult life. We became friends at 22, and somehow—through new jobs, new cities, a lot of karaoke, and one of us (me) developing a codependent relationship with Google Calendar—we’ve stayed maintained a friendship for nearly two decades.

We unpack what it really takes to maintain friendships through your 20s, 30s, and beyond, including:

  • The secret to surviving "Boyfriend Island" seasons
  • Why meme-sharing and sending that “Hi!” text really matter
  • What makes a friendship worth the effort as you grow older

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

6: The System for Designing a Life You Actually Want03 Jul 202500:42:47

What if your business could keep running even when life hits pause? In this episode, I sit down with Dahlia Orth, a systems strategist and HoneyBook Pro, who shares how building intentional workflows helped her reclaim her time and design a business that supports her life... not the other way around.

We talk about building boundaries you won’t feel guilty about, systems that run while you rest, and how to prepare your business for growth before you desperately need it.

Key Takeaways:

  • Why automations are only as good as the templates behind them
  • How to make time for joy, grief, and travel without compromising your client experience
  • The key mindset shift every entrepreneur needs to make when setting boundaries

Mentioned in this Episode:

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

5: The System for Breaking Up Without Burning Bridges with Paige Griffith26 Jun 202500:31:29

Ending a working relationship doesn’t have to be a legal or emotional disaster. I sit down with Paige Griffith, founder of The Legal Paige, to talk about the uncomfortable yet necessary art of business breakups. Paige is a former federal law clerk turned online legal educator, known for making the legal side of entrepreneurship approachable and actionable.

We explore why client breakups happen, how to prepare your contracts in advance, and what to do if you're already knee-deep in a mess. Paige shares her real-world horror stories, her favorite contract clauses, and how to keep things professional (and even leave the door open!) when letting someone go.

Key Takeaways:

  • Why non-refundable retainers and termination clauses are your contract MVPs
  • How to handle breakups when there’s no contract in place
  • Scripts, templates, and mindset shifts that help you protect your energy and your reputation

Connect with Paige:

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

4: The System for Balancing Kids and Connection with Camille Whiting19 Jun 202500:41:43

If your idea of date night is whispering “ice cream and Netflix?” after the kids are asleep, this episode is for you. I sat down with Camille Whiting of Friday We're in Love, one of my long-time internet inspirations, to talk about how to keep connection, fun, and even spontaneity alive in a long-term relationship—especially when kids, jobs, and logistics are in full chaos mode.

Camille and her husband Jacob have committed to a weekly date night for over 14 years, and she’s sharing the mindset, systems, and flexible-but-firm strategies that make it sustainable (and joyful!).

We dig into:

  • How a calendar can save your marriage—and your sanity
  • Creative systems for dating with kids (even with zero family help)
  • Why romance thrives with structure, not just spontaneity

Connect with Camille:

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

30: The System for Starting a GLP-1 (Without Losing Your Mind) with Cathy Olson18 Dec 202500:26:38

You know that late-night scroll: the one where you're desperate, searching for answers, and all you find are horror stories or shiny success reels? I’ve been there. Cathy Olson has too.

We’re living in the age of extremes, especially when it comes to GLP-1 medications. The internet is flooded with before-and-afters, hot takes, and scary headlines. But what about the middle? What about the part where you're not sure it's working, you're navigating identity shifts, and you’re too ashamed to tell your best friend you even started? 

In this Episode:

  • The unexpected emotional side effects of GLP-1s no one warns you about
  • How Cathy systemized her journey (and why that changed everything)
  • What makes her GLP-1 Cheat Code Workshop different

This episode is brought to you by The Entrepreneur's Death Folder:

If your business couldn’t run without you, that’s a problem—a haunting your assistant from the beyond kind of problem. That’s where the Entrepreneur’s Death Folder comes in. It’s your digital contingency plan: all your logins, contacts, workflows, and need-to-knows in one tidy, shareable place.
Less spooky, more smart. Because peace of mind is the ultimate productivity tool.

Buy Now >>

Find It Quickly:

  • 00:14 - Meet Cathy Olson
  • 01:10 - Cathy's Personal Experience with GLP-1
  • 07:01 - The Emotional Journey and Challenges
  • 09:43 - Building a Support System
  • 17:41 - Turning Experience into a Workshop

Connect with Cathy:

 

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

3: The System for Snowbirding with Sara Dunn12 Jun 202500:40:23

Feeling stuck in seasonal sadness? Maybe your cure isn’t in a supplement—maybe it’s in a suitcase.

In today’s episode, I’m talking with Sara Dunn—not about SEO, but about a totally different system that’s transformed her life: snowbirding. Yes, we’re talking about skipping winter entirely. Sara breaks down how she and her husband live in two states, manage two homes, and run fully remote businesses without losing their minds (or their mail).

Sara, the founder of Sara Does SEO, is a powerhouse wedding SEO strategist who’s helped her clients attract over a million visitors a year. But today, she’s sharing her personal operating system for something a little different: emotional outsourcing through geographic flexibility.

What you'll hear in this episode:

  • The practical logistics of living in two places
  • The emotional rollercoaster of seasonal transitions
  • Why this lifestyle isn’t just for retirees

Connect with Sara:

Mentioned in this Episode

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

2: The System for Enneagram-Aligned Entrepreneurship with Ashton Whitmoyer-Ober12 Jun 202500:29:23

If you want to figure out your Enneagram type the fast way, just launch a small business. Nothing reveals your core fears like client emails, overdue invoices, and writing your own bio.

Today, I’m talking with Enneagram coach, author, and self-awareness cheerleader Ashton Whitmoyer-Ober—aka Enneagram Ashton. Ashton’s a powerhouse in personal growth: speaker, professor, and community builder who helps people actually use the Enneagram to make confident, values-aligned decisions in work and life.

In this episode, we cover:

  • Why knowing your Enneagram number isn’t enough
  • How to build your business to support (not sabotage) your energy and motivation
  • Common traps and superpowers for each type in entrepreneurship

Connect with Ashton:


Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

1: The System for Community-Led Business with Laylee Emadi12 Jun 202500:23:46

Have you ever felt like you're shouting into the void online, hoping for more than a like or a DM? You're not alone—and you're not doing it wrong. You're just building it backwards.

In this episode, I sat down with my real-life brunch bestie, Laylee Emadi—a conference host, coach, and the founder of The Creative Educator Conference—to talk all things community-led business. Laylee is my go-to example for what it looks like to serve from the heart while still growing a sustainable brand.

Here’s what we dig into:

  • Why true community isn't about audience size—and how to tell the difference
  • Common myths about community-led business (and what actually works)
  • How community connection translates into real revenue and recurring sales

Connect with Laylee:

Mentioned in this Episode:

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

The System for Everything is Here!05 Jun 202500:07:10

Imagine if your funniest business-savvy friend handed you a life cheat sheet every week. That’s The System for Everything — quick, relatable episodes packed with real tips, real talk, and way too many reality television references. Hosted by Julie Fried, it’s the podcast that proves systems don't have to be boring. If you love practical tips but need them served with a side of sharp wit, this is your new favorite system.

Whether you're a small business owner, creative entrepreneur, busy parent, or just someone trying to get your life together, this podcast is for you. Expect bite-sized episodes on productivity hacks, time management, marketing strategies, business systems, home organization, content creation, and surviving motherhood with a to-do list in hand. With topics that span from scaling your business to systemizing your grocery list, from daily routines to automation, The System for Everything helps you work smarter, live better, and laugh while doing it.

Music produced by Eric J Fried

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

29: The System for Creating Without Performing with Ashlyn Carter11 Dec 202500:39:41

Do you ever feel like you’re performing your business instead of showing up in it? That’s the tension I explored in this week’s conversation with Ashlyn Carter, the conversion copywriter, messaging strategist, and quiet architect behind some of the internet’s most powerful brands. While this conversation started about copy and strategy, it quickly turned into a deeper exploration of voice, vulnerability, and the courage it takes to lead your business with clarity instead of performance.

This episode is brought to you by Enji:

Tired of winging your marketing? Enji takes the guesswork out of showing up. This all‑in‑one marketing system was built specifically for creative entrepreneurs who want consistency without burnout. Plan, schedule, and track your content with intention—so you can stay visible, stay top‑of‑mind, and still have a life.

Try Enji >>

  

Connect with Ashlyn:

Website: ashlynwrites.com

Instagram: instagram.com/ashlynscarter

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

28: The System for Getting Out of Feast-or-Famine Finances with Geily Romero04 Dec 202500:24:13

If your finances feel like a rollercoaster, it’s time to stop screaming and start steering. You’re not alone if your business bank account swings from dopamine highs to devastating lows. One month you're flush with client payments, the next you’re wondering if Stripe has ghosted you. The feast or famine cycle is a real (and exhausting) part of entrepreneurship, especially for creatives and service providers.

In this episode, we're joined by fractional CFO and financial consultant Geily Romero to unpack why this happens and how we can build systems to stabilize our cash flow without burning out. Geily has spent nearly a decade helping service-based entrepreneurs stop guessing and start growing with intentional, sustainable financial strategies.

In this Episode:

  • Why revenue ≠ profit and how to actually start paying yourself consistently
  • A dead-simple system to assign every dollar a job and stop reacting to your bank balance
  • The exact habits Geily recommends to start building a financial cushion, even in slow seasons


This episode is brought to you by Enji:

Tired of winging your marketing? Enji takes the guesswork out of showing up. This all‑in‑one marketing system was built specifically for creative entrepreneurs who want consistency without burnout. Plan, schedule, and track your content with intention—so you can stay visible, stay top‑of‑mind, and still have a life.

Try Enji >>


Mentioned in this Episode:

Creative Educator Conference

Qapital


Connect with Geily:

Website: cuttingedgefinancialsolutions.com

The Profitable Circle - Use code JULIE for a free 30-day trial

Instagram: instagram.com/cuttingedgefinancialsolutions

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

27: The System for Being a Thank-You Person25 Nov 202500:07:16

Have you ever written a heartfelt thank you card and then watched it hibernate in your junk drawer until spring?  In today’s episode, I’m sharing simple systems for expressing gratitude and becoming a thank-you person just in time for Thanksgiving.

From handwritten notes to real-time compliments and even thank-you pizzas (with a lesson on paper plates), this episode is packed with quick wins to make gratitude part of your everyday life. I also get personal about the NICU, share how I’m teaching my daughter to say thank you in scribbles, and dive into why setting systems for appreciation can transform relationships.

In this Episode:

  • How to thank people in the moment so it sticks
  • Why nurses deserve cookies (and not just crumbs)
  • The secret email phrase that sets the tone for every ask

This episode is brought to you by The Entrepreneur's Death Folder:

If your business couldn’t run without you, that’s a problem—a haunting your assistant from the beyond kind of problem. That’s where the Entrepreneur’s Death Folder comes in. It’s your digital contingency plan: all your logins, contacts, workflows, and need-to-knows in one tidy, shareable place.
Less spooky, more smart. Because peace of mind is the ultimate productivity tool.

Buy Now >>

Find It Quickly

00:18 - The Importance of Gratitude

01:37 - Thank You Systems

04:31 - Entrepreneur's Death Folder

05:15 - Thanksgiving TV Episodes

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

26: The System for Finding Free Fun with Sarah Von Bargen20 Nov 202500:29:18

Ever feel like fun and free are mutually exclusive? Sarah Von Bargen is here to show you that’s totally not the case. In this episode of System for Everything, she joins us to unpack how we can spend our time, money, and energy more intentionally so we live a life we love without becoming broke or exhausted.

In this Episode:

  • Why free activities often feel “cheap” or “boring” and how to flip that narrative.
  • The habit & mindset shifts that let you treat your city like a vacation destination.
  • How using fewer dollars might actually lead to deeper connection, more creativity, and better memories.

This episode is brought to you by The Entrepreneur's Death Folder:

If your business couldn’t run without you, that’s a problem—a haunting your assistant from the beyond kind of problem. That’s where the Entrepreneur’s Death Folder comes in. It’s your digital contingency plan: all your logins, contacts, workflows, and need-to-knows in one tidy, shareable place.
Less spooky, more smart. Because peace of mind is the ultimate productivity tool.

Buy Now >>

Find It Quickly:

00:17 - Meet Sarah

00:55 - System Reboot

03:13 - Debunking the Myth: Free Stuff is Boring

07:56 - Exploring Your City Like a Tourist

16:12 - Finding Free and Fun Activities

24:27 - Planning a No Spend Weekend

Connect with Sarah

Website: yesandyes.org

Substack: @yesandyesblog

Instagram: @yesandyesblog

Facebook: facebook.com/yesandyesblog

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

25: The System for Getting in the Room with Angelica Pompy13 Nov 202500:32:10

Have you ever walked into a room and felt like no one sees you—let alone remembers you? In today's episode, I'm joined by powerhouse business coach, speaker and marketing strategist Angelica Pompy, who helps creative women build profitable businesses with confidence and clarity.

Listen in as we dig into how to “get in the room,” not just physically, but mentally, emotionally, and strategically. Plus we're talking about how to stay in the room long after you’ve left.

In this Episode:

  • How showing up as you (even when you don’t feel totally ready) shifts everything in the networking game.
  • A simple system for following up after that unforgettable (or slightly awkward) connection so you don’t fade into the background.
  • Why your networking strategy should include your wardrobe, your voice‑memo game, and your Instagram QR code (yes, really).

This episode is brought to you by Enji:

Tired of winging your marketing? Enji takes the guesswork out of showing up. This all‑in‑one marketing system was built specifically for creative entrepreneurs who want consistency without burnout. Plan, schedule, and track your content with intention—so you can stay visible, stay top‑of‑mind, and still have a life.

Try Enji >>

Find It Quickly:

02:30 - Angelica's Networking Insights

05:40 - Building Confidence in New Spaces

08:29 - Staying Grounded and Authentic

13:55 - Effective Follow-Up Strategies

15:53 - Sharing a Memorable Encounter

16:18 - The Power of Video Messages

17:30 - Staying Connected with Your Network

18:28 - Building a Personal System

21:42 - Facing Imposter Syndrome

25:36 - Overcoming Networking Myths

26:56 - Creating Your Own Opportunities

29:16 - The System Shutdown


Mentioned in this Episode:

Networking Workbook

Enji


Connect with Angelica:

angelicapompy.com

instagram.com/angelicapompy

Business Church

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

24: The System for Tricking Yourself Into Believing You’re Qualified06 Nov 202500:30:11

Ever feel like you don’t belong at the table you built? You’re not alone. I’m talking to Katie Mast, a seasoned creative‑entrepreneur turned community‑builder with big, blunt truths about imposter syndrome.

Katie worked in the wedding, events and creative industries, and worked with industry platforms, so she knows what it’s like to be both visible and unsure. We peel back the stories behind the smiles, unpack the lies imposter syndrome tells you, and build a system for showing up anyway.

In this episode:

  • Why success often magnifies imposter feelings instead of curing them.
  • Simple rituals that help you dial down doubt in the day‑to‑day.
  • How to stop waiting until you “feel ready” and begin acting as if you already are.

This episode is brought to you by The Entrepreneur's Death Folder:

If your business couldn’t run without you, that’s a problem—a haunting your assistant from the beyond kind of problem. That’s where the Entrepreneur’s Death Folder comes in. It’s your digital contingency plan: all your logins, contacts, workflows, and need-to-knows in one tidy, shareable place.
Less spooky, more smart. Because peace of mind is the ultimate productivity tool.

Buy Now >>


Connect with Katie & Paper Rock Coin

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

52: The System for Letting Yourself Be Bad at Something Again with Thomas Renner09 Jul 202600:27:34

At some point, many of us quietly stop trying new things.

Not because we don't want to—but because we've gotten so used to being competent that being a beginner feels unbearable.

This week, Julie sits down with longtime friend and leadership coach Thomas Renner to explore why adults avoid situations where they might be awkward, imperfect, or just plain bad—and what we're missing because of it.

From theater camp to parenting to making new friends, this conversation explores why play matters far more than we give it credit for, how perfectionism quietly shrinks our lives, and why confidence isn't something you wait for before trying something new.

If you've ever talked yourself out of a hobby because you "aren't creative," avoided something because you'd look silly, or forgotten what it feels like to simply enjoy learning, this episode is for you.


In this episode, you'll learn:

  • Why adulthood makes vulnerability feel so risky
  • The surprising connection between play and confidence
  • How perfectionism keeps us stuck
  • Simple ways to reconnect with creativity
  • Why being bad at something might be exactly what you need

Connect with Thomas:

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

51: The System for ​R​eddit Research with Adrienna McDermott of Ava & The Bee02 Jul 202600:26:45

What if your audience has already told you exactly what they want?

They're probably talking about it on Reddit.

While most businesses spend hours brainstorming content ideas, Adrienna McDermott starts somewhere different: anonymous conversations between strangers.

Because when people don't feel like they're being watched, they're often far more honest.

Julie and Adrienna dive into why Reddit has become one of Adrienna's favorite research tools, how she uncovers recurring questions that become high-performing content, and how you can use the platform without disappearing into an endless scrolling session.

In This Episode

  • Why anonymous conversations often provide better market research
  • How Adrienna searches Reddit for content opportunities
  • The subreddits every wedding professional should know
  • Turning comment sections into blogs, newsletters, and Instagram posts
  • How to avoid getting lost in the Reddit rabbit hole

Connect with Adrienna

Instagram: @avaandthebee
Website: avaandthebee.com

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

Previously On: The System for Growing Your Email List Without Feeling Spammy with Dawn Richardson30 Apr 202600:35:36

Ever wondered why you dread building your email list? What if I told you it's not about spam—it’s about showing up with heart, humor, and strategy?

In this episode, I chat with Dawn Richardson—the product education manager at Flodesk, former software engineer, wedding photographer, and all‑around tech‑meets‑creative powerhouse. She shares how she helps entrepreneurs build email systems that feel authentic, not icky.

This episode originally aired as episode 17.

This episode is brought to you by The Entrepreneur's Death Folder:

If your business couldn’t run without you, that’s a problem—a haunting your assistant from the beyond kind of problem. That’s where the Entrepreneur’s Death Folder comes in. It’s your digital contingency plan: all your logins, contacts, workflows, and need-to-knows in one tidy, shareable place.
Less spooky, more smart. Because peace of mind is the ultimate productivity tool.

Buy Now >>

3 Key Takeaways:

  • Reframing email marketing from sleazy to service: it lives in your subscriber’s inbox (not the public feed), and they're asking to hear from you.
  • Tools you’ll love: why Dawn’s Mac‑chooser quiz and countdown‑timer opt‑ins outperform generic freebies—and what you can do today to start using them.
  • Automation with personality: welcome sequences, segmentation, and cleaning your list—done with your voice, so it always feels human.

Find It Quickly:

  • 01:16 - System Reboot: Fun and Personal Questions
  • 03:03 - Email Marketing Fears and Misconceptions
  • 05:06 - Personal Experience with Email Marketing
  • 08:36 - Effective Email List Growth Strategies
  • 13:23 - Email Marketing Frequency and Best Practices
  • 17:42 - Cleaning Your Email List
  • 18:29 - The Entrepreneur's Death Folder
  • 19:04 - Bringing Your Voice into Automations
  • 19:29 - Creating an Engaging Welcome Sequence
  • 22:56 - Segmenting Your Audience Effectively
  • 26:41 - Building Real Relationships with Subscribers
  • 31:09 - Getting Started with Flodesk
  • 33:56 - Systems Shut Down

Mentioned in this Episode:

Connect with Dawn:


Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

Previously On: The System for Community-Led Business with Laylee Emadi23 Apr 202600:24:18

Have you ever felt like you're shouting into the void online, hoping for more than a like or a DM? You're not alone—and you're not doing it wrong. You're just building it backwards.

In this episode, I sat down with my real-life brunch bestie, Laylee Emadi—a conference host, coach, and the founder of The Creative Educator Conference—to talk all things community-led business. Laylee is my go-to example for what it looks like to serve from the heart while still growing a sustainable brand.

This episode originally aired as episode 1.

Here’s what we dig into:

  • Why true community isn't about audience size—and how to tell the difference
  • Common myths about community-led business (and what actually works)
  • How community connection translates into real revenue and recurring sales

Connect with Laylee:

Mentioned in this Episode:

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

48:  The System for Taking a Break Without Spiraling16 Apr 202600:07:21

The system for taking a break without spiraling? It’s equal parts logic, emotion, and a little bit of chaos—and I’m walking you through all of it.

In this episode, I’m sharing a very real, very honest look at what it feels like to step away from something you’ve built and care deeply about. As I prepare to take a short break from the podcast, I’m reflecting on what this show has meant to me, what we’ve built together, and what’s coming next.

I also revisit some of the most impactful conversations from this season and share what I hope you take with you while we’re in reruns.

In this Episode:

  • Taking a break doesn’t mean you’re losing momentum—it means you’re protecting what matters 
  • Building something sustainable requires honest decisions, not just passionate ones 
  • The best content comes from alignment, not performance

Mentioned in this Episode:

The System for Tricking Yourself Into Believing You’re Qualified with Katie Mast

The System for Bringing Stories to Life (Literally) with James Ortiz

The System for Writing the Book You Actually Want to Write with Jamie Varon

The System for Dismantling “Supermom” Culture with Kate Rosenow

Connect with Julie:

Email: julie@dallasgirlfriday.com

Instagram: @dallasgirlfriday

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

47: The System for Replanting Yourself—Without Losing Yourself with Meredith McAlister09 Apr 202600:31:17

What happens when you move somewhere new and have to rebuild your entire life from scratch? In this episode, I sit down with my real-life friend Meredith McAlister, who has moved across the country multiple times—from Massachusetts to Texas, California, and Wisconsin—and somehow managed to create community everywhere she goes.

We talk about what it actually looks like to start over: the awkward coffees, the loneliness, the courage it takes to keep showing up, and the systems that make it easier. Meredith shares how she navigated heartbreak, career pivots, and cross-country moves—and how she’s built a life rooted in connection, curiosity, and resilience.

In this Episode:

  • Community doesn’t happen overnight—it’s built through consistency and small moments of connection 
  • You don’t need perfect confidence, just the willingness to keep saying yes 
  • The fastest way to feel at home is to invest in your life, not wait for it to happen to you

This episode is brought to you by The Entrepreneur's Death Folder:

If your business couldn’t run without you, that’s a problem—a haunting your assistant from the beyond kind of problem. That’s where the Entrepreneur’s Death Folder comes in. It’s your digital contingency plan: all your logins, contacts, workflows, and need-to-knows in one tidy, shareable place.
Less spooky, more smart. Because peace of mind is the ultimate productivity tool.


Find It Quickly

00:17 - Meet Meredith

01:40 - System Reboot

01:50 - Solo Travel Reset

03:29 - Roommate and Pop Culture

04:50 - Starting Over Setup

05:13 - Breakup Move to Texas

07:12 - Rebuilding with Community

09:13 - Leap to California

10:20 - Pandemic Social Strategy

13:57 - Feeling at Home Solo

15:54 - Finding Your People

17:37 - Consistency and Boundaries

20:45 - Visibility and Improv Courage

25:12 - Moving with a Partner

27:16 - Long Distance Friendships


Connect with Meredith

Instagram: instagram.com/meredithtx

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

46: The System for Emo-Era Marketing: Bringing Your Whole Self to the Brand with Amanda Shuman03 Apr 202600:31:19

If your brand has ever felt like a bad haircut you can’t grow out fast enough, then this episode is for you. Today, I’m sitting down with Amanda Shuman, founder of Carrylove Designs, to talk about what it really means to build a brand that evolves with you. 

From emo-era MySpace profiles to motherhood, pivots, and public reinvention, we’re unpacking how your personality isn’t a distraction, but instead it’s your strategy. What I love most about this conversation is her honesty about what happens when your business no longer feels like you and how to rebuild without losing yourself in the process.

In this Episode:

  • Why losing pride in your brand is the first sign it’s time to pivot
  • How to balance authenticity with authority when pivoting in public
  • The difference between branding with personality vs. branding for attention


This episode is brought to you by The Entrepreneur's Death Folder:

If your business couldn’t run without you, that’s a problem—a haunting your assistant from the beyond kind of problem. That’s where the Entrepreneur’s Death Folder comes in. It’s your digital contingency plan: all your logins, contacts, workflows, and need-to-knows in one tidy, shareable place.
Less spooky, more smart. Because peace of mind is the ultimate productivity tool.


Find It Quickly:

  • 2:01 - The System Reboot
  • 6:01 - When Your Brand Feels Off
  • 7:20 - Pivoting in Public
  • 10:36 - Authenticity and Values
  • 13:26 - Personality Without Attention Chasing
  • 15:36 - Emo Era Branding Lessons
  • 19:40 - Motherhood and Identity Shifts
  • 23:11 - Staying Visible With Boundaries
  • 24:29 - Where to Find Amanda
  • 25:56 - System Shutdown Song Anthems


Connect with Carry:

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

45: The System for Becoming the CEO of Your Business with Dennah Renee26 Mar 202600:23:25

If your business disappeared the moment you stepped away… would anything be left? In this episode, I’m sitting down with Dennah Renee—brand photographer, business coach, and founder of The Quarter Co—to talk about what it really looks like to stop winging it and start leading your business like a CEO.

Dennah shares her journey from overworked creative to intentional business owner, and we unpack the systems, mindset shifts, and boundaries that changed everything. If you’ve ever felt like your business owns you instead of the other way around, this conversation is your wake-up call.

In this Episode:

  • Why being a CEO is about freedom and intentionality—not just revenue
  • How quarterly planning creates focus without killing creativity
  • The real reason community and accountability are the ultimate growth tools

This episode is brought to you by The Entrepreneur's Death Folder:

If your business couldn’t run without you, that’s a problem—a haunting your assistant from the beyond kind of problem. That’s where the Entrepreneur’s Death Folder comes in. It’s your digital contingency plan: all your logins, contacts, workflows, and need-to-knows in one tidy, shareable place.
Less spooky, more smart. Because peace of mind is the ultimate productivity tool.


Mentioned in this Episode

Deep Work by Cal Newport


Connect with Dennah

Website: dennahreneephotography.com

The Quarter Co: dennahreneephotography.com/thequarterco

Instagram: instagram.com/dennah

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

44: The System for Bringing Stories to Life (Literally) with James Ortiz19 Mar 202600:39:21

Systems are not always spreadsheets and SOPs. Sometimes they are latex, foam, fishing line, breath, timing, and a performer learning how to bring an inanimate object to life. In this episode, I sat down with director, performer, and designer James Ortiz to talk about the systems behind puppetry, the creative discipline required to build emotional experiences, and why practical artistry still moves audiences in a world obsessed with CGI.

James has created unforgettable puppetry for productions including Into the Woods, The Skin of Our Teeth, El Niño, Hercules, and many more. In our conversation, we went from college memories in Texas to Broadway cows, movie monsters, Ryan Gosling, and the surprisingly rigorous structure behind making a puppet feel real.

In This Episode:

  • How James moved from acting into puppetry and found the sweet spot between fine art and performance
  • What it really looks like to design a creature from script to sketch to rehearsal room
  • Why audiences emotionally invest in puppets in a way that still surprises even seasoned artists


This episode is brought to you by The Entrepreneur's Death Folder:

If your business couldn’t run without you, that’s a problem—a haunting your assistant from the beyond kind of problem. That’s where the Entrepreneur’s Death Folder comes in. It’s your digital contingency plan: all your logins, contacts, workflows, and need-to-knows in one tidy, shareable place.
Less spooky, more smart. Because peace of mind is the ultimate productivity tool.

BUY NOW>>


Find It Quickly

02:36 - System Reboot

05:13 - Meet James

08:20 - From Actor to Puppeteer

13:36 - Puppet Design Process

18:16 - Why Puppets Beat CGI

20:05 - Why Puppets Feel Real

20:48 - Milky White Audience Magic

21:38 - Puppets as Pure Characters

22:41 - Reading Faces in The Woodsman

23:55 - Staying Inspired Offstage

27:16 - Art History Meets Design

27:59 - What Audiences Should Feel

29:20 - Advice for Creative Ruts

34:14 - Systems Shutdown


Connect with James

Website: jamesortiz.co

Instagram: instagram.com/jortface

TikTok: tiktok.com/@jortface

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

43: The System for a Signature Touch No One Else Offers with Britney Tarno12 Mar 202600:29:44

What does it look like to offer a signature touch that no one else does? Luxury wedding photographer Britney Tarno has the full scoop on this. Not only does she deliver same-day sneak peeks of her weddings during the reception, but she does it without feeding hustle culture or burning herself out.

Britney has been photographing weddings for over 16 years, and she’s built a signature system that allows her to edit and deliver 30–70 images during the reception. I’ve experienced it myself because she photographed my wedding (twice, to the same man, thank you COVID), and watching her walk in with an iPad full of edited images is a core memory.

We talk about how this system started back in 2013, how it’s evolved, and why it’s not about speed, but about service. We also get into the real logistics: culling, editing workflows, boundaries, and how she avoids burnout while still going above and beyond.


In this Episode:

  • Same-day sneak peeks are less about marketing and more about serving your couples and vendor team well.
  • A sustainable system starts long before the edit—it begins in how you shoot.
  • Signature touches only work if they energize you instead of draining you.


This episode is brought to you by The Entrepreneur's Death Folder:

If your business couldn’t run without you, that’s a problem—a haunting your assistant from the beyond kind of problem. That’s where the Entrepreneur’s Death Folder comes in. It’s your digital contingency plan: all your logins, contacts, workflows, and need-to-knows in one tidy, shareable place.
Less spooky, more smart. Because peace of mind is the ultimate productivity tool.

BUY NOW: dallasgirlfriday.com/death-folder


Mentioned in this Episode

Photo Mechanic

Lightroom


Connect with Britney

Instagram: instagram.com/britneytarno

Website: britneytarno.com

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

42: The System for Dismantling “Supermom” Culture with Kate Rosenow05 Mar 202600:46:56

Need more balance? Simple. Just stop sleeping, stop eating, and stop having needs. Problem solved.

That’s what productivity advice can feel like when you’re a working mom carrying the mental load of an entire household. In this episode, I sat down with business systems strategist Kate Rosenow to dismantle "Supermom" culture and talk about what actually supports women—not in theory, but in real life.

This conversation isn’t about color-coded calendars or waking up at 4:30 a.m. for a miracle morning routine. It’s about running a household like a business, dropping unrealistic expectations, and replacing “balance” with compassion.

In this Episode:

  • A new way to define the mental load (and why it’s more than just tasks)
  • Explore a practical framework for running your home like a business—without turning it into another job
  • Permission to stop chasing balance and start choosing compassion


This episode is brought to you by The Entrepreneur's Death Folder:

If your business couldn’t run without you, that’s a problem—a haunting your assistant from the beyond kind of problem. That’s where the Entrepreneur’s Death Folder comes in. It’s your digital contingency plan: all your logins, contacts, workflows, and need-to-knows in one tidy, shareable place.
Less spooky, more smart. Because peace of mind is the ultimate productivity tool.

Buy Now: dallasgirlfriday.com/death-folder


Connect with Kate

Website: workwellwithkate.com

Email: kate@workwellwithkate.com

Instagram: instagram.com/katerosenow_

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

41: The System for Batching Content Without Burning Out with Amanda Warfield26 Feb 202600:26:38

What if the reason you feel behind on content… is because you’re doing too much of it? And ineffectively. For years, entrepreneurs have been told that consistency is the key to growth. Show up daily. Post everywhere. Stay visible. Never miss a day. And while that advice sounds motivating on the surface, it often leads to exhaustion. 

Somewhere along the way, many business owners stopped being CEOs and started feeling like full-time content creators. If you’ve ever looked at your calendar and thought, “Why does content take up my entire life?” you’re not alone.

In this episode, I sat down with simplicity-focused content marketing strategist Amanda Warfield to unpack what batching really looks like when it’s done sustainably—not as a hustle tactic, but as a margin-building system.

In this Episode:

  • Batching isn’t about hustle—it’s about margin.
  • Most entrepreneurs need to cut their content output in half before they scale it.
  • Your long-form content and email list should be the core of your marketing, not Instagram.


Find It Quickly

00:16 - Meet Amanda Warfield

01:26 - System Reboot

03:53 - Amanda's Journey to Batching Content

07:30 - The Batching Process Explained

16:06 - Creating Margin and Analyzing Content

19:18 - Helping Clients and Simplifying Marketing

23:29 - Amanda's Recommendations and Closing Thoughts

24:42 - The System Shutdown


Connect with Amanda

Content Batching Bootcamp - Use code JULIE for 15% off

Threads: @mrsamandawarfield

Website: amandawarfield.com

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

50: The System for Escaping the Default Adult Role with Paige Connell25 Jun 202600:35:25

Have you ever walked into a room only to be immediately asked where something is…while the person asking is standing closer to it than you are?

If you’re the one who remembers doctor’s appointments, notices the milk is running low, signs the permission slips, buys birthday gifts, keeps everyone’s schedule in your head, and somehow becomes responsible for things simply because you noticed them first, you might be carrying what’s known as the mental load.

In this episode, Paige Connell joins me to unpack the “default adult” role—how it develops, why it feels so overwhelming, and what it actually takes to build more equitable partnerships at home. We talk about the difference between helping and ownership, why “just tell me what to do” often creates even more work, and the practical systems Paige and her husband built to redistribute responsibility without resentment.

If you’ve ever wondered why the dishwasher can somehow become the breaking point, this conversation explains why it’s almost never about the dishwasher.


This episode is brought to you by The Entrepreneur’s Death Folder:

Running a business means carrying a lot of important information—passwords, client details, financial accounts, workflows, and all the little things only you know.

The Entrepreneur’s Death Folder gives you one secure place to organize it all, so if life ever throws the unexpected your way—whether that’s an emergency, illness, maternity leave, or even just a well-deserved vacation—someone you trust can step in without starting from scratch.

It’s not about planning for the worst. It’s about making life easier for the people who would have to help you if they ever needed to.

Because the best systems don’t just support your business. They support the people behind it.

Buy Now >>


Connect with Paige

Website: sheisapaigeturner.com

Instagram: instagram.com/sheisapaigeturner

Paige’s Substack: sheisapaigeturner.substack.com

Paige’s Free Mental Load Guide: sheisapaigeturner.com/mental-load-guide

The Just Us Girls Podcast: instagram.com/thejustusgirlspod

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

40: The System for Building a Business That’s Bigger Than You with Emily Hewett19 Feb 202600:24:38

Have you ever thought that scaling your business meant you had to leave behind the work that fuels you?

In this episode, I’m joined by Emily Hewett, founder and CEO of A Well‑Dressed Home, a Dallas‑based interior design firm that has grown from a one‑woman practice to a thriving team of 20. We dive into how Emily transitioned from designer to leader, the systems that supported intentional growth, and why stepping into a business that’s bigger than you means letting go without losing touch with the heart of what you do.

This episode is brought to you by The Entrepreneur's Death Folder:

If your business couldn’t run without you, that’s a problem—a haunting your assistant from the beyond kind of problem. That’s where the Entrepreneur’s Death Folder comes in. It’s your digital contingency plan: all your logins, contacts, workflows, and need-to-knows in one tidy, shareable place.
Less spooky, more smart. Because peace of mind is the ultimate productivity tool.

Buy Now >>


Find It Quickly

00:27 - Meet Emily Hewett: Designer Turned CEO

01:04 - Humor and Humanity: System Reboot

01:52 - Design Trends and Personal Mishaps

04:08 - Building a Business Bigger Than Yourself

05:57 - Scaling and Leadership Decisions

09:56 - Navigating Public and Private Life

13:38 - Building and Designing Your Own Home

22:02 - Iconic TV Home Designs


Mentioned in this Episode

instagram.com/entitledhousewife

 

Connect with Emily

Website: awelldressedhome.com

Instagram: instagram.com/awelldressedhomellc

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

39: The System for Staying in the Wedding Industry Long-Term with Heidi Thompson12 Feb 202600:36:38

You don’t need to hustle harder the longer you're in business, but instead you need a business that can grow with your life. If you’ve ever quietly wondered how long you can actually keep going in weddings, today’s conversation will feel like an exhale. 

I’m joined by Heidi Thompson, wedding business strategist and powerhouse behind Evolve Your Wedding Business, to talk about what sustainable success really looks like in our industry. We’re not here to glamorize grit. We’re here to unpack what truly lets wedding professionals stay in the industry without losing their health, identity, or weekends in the process.

In this episode, you’ll learn:

  • The hidden systems wedding pros don’t have that lead to burnout
  • Why visibility metrics are a trap (and what to track instead)
  • The difference between doing all the things and doing the right things

Find It Quickly

00:15 - Meet Heidi Thompson

01:57 - The System Reboot

04:58 - The Reality of Burnout in the Wedding Industry

07:04 - Building Sustainable Wedding Businesses

10:45 - The Importance of Boundaries and Prioritization

14:49 - Practical Advice for Wedding Professionals

30:28 - Upcoming Summit and Membership Details

33:16 - The System Shutdown

Connect with Heidi

Website: evolveyourweddingbusiness.com

Register for the Summit: go.weddingbusinessceosummit.com/registration-677921?am_id=julie9835

Join the Membership: evolveyourweddingbusiness.com/pod

Instagram: instagram.com/evolveyourweddingbusiness

Podcast: evolveyourweddingbusiness.com/the-podcast

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

38: The System for Training and Trusting Your Team with Abby Martinez05 Feb 202600:20:04

Delegation is often misunderstood in the entrepreneurial world. Many business owners associate hiring help with losing control, adding stress, or spending money without real results. If you’re asking whether you should hire, you’re probably already overdue. And not just hire… hire with intention.

This week, we're joined by Abby Martinez to discuss how you can train a team that you trust. She’s a mom of two, a certified coach, and a systems nerd who believes structure creates freedom — and she’s here to tell us how to hire, train, delegate, and keep things running smoothly without burnout.

This episode is brought to you by The Entrepreneur's Death Folder:

If your business couldn’t run without you, that’s a problem—a haunting your assistant from the beyond kind of problem. That’s where the Entrepreneur’s Death Folder comes in. It’s your digital contingency plan: all your logins, contacts, workflows, and need-to-knows in one tidy, shareable place.
Less spooky, more smart. Because peace of mind is the ultimate productivity tool.

Buy Now >>


Mentioned in this Episode:

The Entrepreneur's Death Folder: dallasgirlfriday.com/death-folder

 

Connect with Abby:

Website: wellbalancedbusiness.com

Work with Abby: wellbalancedbusiness.com/services | Mention this Podcast for $100 off your first month

Instagram: instagram.com/well.balanced.business

Connect with Julie:

Website: dallasgirlfriday.com

Instagram: @thesystemforeverything

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