Ivan Peskov and Nicholas Tsvietkov cracked organic growth without making a single video. They posted 300,000 Instagram comments and generated 7,000 clicks—building SteelAlive into a distribution engine that automates what entire marketing teams can't scale.

In this episode of The Superwall Podcast, Ivan and Nicholas walk through their entire playbook with Joseph—from running Minecraft servers to generating 100 million TikTok views to building custom Android infrastructure that runs 20 accounts per phone.

What they cover:

• How 300,000 Instagram comments drove 7,000 app clicks at 15% profile-to-link conversion
• The custom Android ROM that tricks platforms into thinking each account is a real person
• Why transparent "I co-founded this app" comments convert better than covert tactics
• Scaling from 60 phones to 1,000 devices posting 21 million comments monthly
• Their MVP platform launching this week—think Instantly.ai for Instagram comments

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
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Dmitri Mirakyan started YourMove AI as a drunk joke at a party. Two and a half years later, the app hit $30K/month at 80% margins with over 1 million users—and he sold it.

In this episode of The Superwall Podcast, Dmitri breaks down the bootstrap playbook: how he turned major media coverage into an SEO machine, hired 10-12 Upwork contractors while keeping his day job, and scaled profitably by funneling his tech salary into growth experiments. Now he's building Creed, backed by a16z Speedrun.

You'll learn:

• How PR on Fox, CNBC, Wired, and WSJ didn't drive users—but built domain authority that powered SEO for 50% of traffic
• The contractor playbook: managing 10-12 Upwork freelancers working just a few hours per week each
• Why he stayed at Opendoor until $20K/month revenue, using his salary to fund experiments
• The exact moment he knew it was time to quit (spoiler: a perfectly timed layoff with severance)

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
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Daniel Kwon Built 3 Apps That Hit $2.2M—With Almost Zero Paid Ads

Daniel Kwon made one video, looked at his co-founder 30 minutes later, and said, "That video is going to hit 10 million views." It did 150 million. That single TikTok drove Conch AI to $500K in one month. Now he's built three viral apps generating $2.2M using scrappy content most people would call "too simple to work."

In this episode of The Superwall Podcast, Joseph breaks down Daniel's entire growth playbook: how he "Frankensteins" viral content, why his lowest-quality videos outperform polished productions, and how he spots cultural movements before they peak.

What you'll learn:

• How "Frankensteining" one viral classroom video generated 150M views and $500K in 30 days by merging clips that already resonated
• The "us versus them" positioning that turns movements into revenue (students vs. busy work, anime fans vs. real life)
• Why Snapchat-style, lower-quality videos convert better than polished content—the psychology behind feeling "real"
• Daniel's influencer playbook: $1-2 CPM deals that generated $50K/month with 6-7x ROI
• The TikTok Shop framework that reads like Amazon reviews and drove Final Boss Sour to #1 in food & beverage
• How Shepherd got 100K downloads in 2 weeks by riding Christianity's momentum wave with just 7 videos
• The three-framework cold-start system: founder-led content, full-time UGC creators, and strategic influencer partnerships
• Why you shouldn't touch paid ads until you've cracked 5 winning organic formats
• What happened when his university threatened to sue over Conch AI—and the expensive lessons about building in public

Whether you're validating your first app or trying to crack organic growth, this episode shows you exactly how Daniel turned cultural frustration into three profitable exits before age 23.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

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Phoenix Do didn't just build an app—he found a viral ChatGPT trend (girls posting emotional "day in your dream life" stories), packaged it into a manifesting app called Copia, and hit $25K MRR with 100,000 downloads using purely organic TikTok marketing.

In this episode of The Superwall Podcast, Phoenix breaks down his entire growth playbook: the exact hook-and-demo format that drove a 10% view-to-download rate (when 1% is normal), how he doubled paywall conversion by fixing onboarding trust issues, and why he scaled to 40 UGC creators in the 50K-250K follower range instead of chasing mega influencers.

We cover:

• The 10 million view Instagram video that validated the entire concept
• Finding Sarah Pearl (2.5M TikTok followers) who sold 100K books with the same format
• Why 50% of users dropped off before the paywall (lack of trust in onboarding)
• Doubling conversion from 50% to 85-90% with social proof and progressive questions
• The "crash out" button experiment that got 13 million views with just two slides
• Phoenix's hot take: "If you do a hard paywall, it's because your app is ass"
• Why he targets 50K-250K follower creators instead of mega influencers ($1 CPM baseline)
• The Astronomer CEO daughter stunt: 5 million views, terrible conversion (no clear demo)
• Building for retention vs. just downloads: trigger, action, variable reward, investment

Whether you're validating your first app idea or trying to crack organic growth at scale, this episode shows you the exact playbook Phoenix used to hit $25K MRR with zero paid ads—just repeatable UGC formats and ruthless funnel optimization.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

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Alejandro Sanchez and Mario Ortiz Manero didn't start by building an app. They started with a TikTok video about an app that didn't exist yet. That video went viral, they built the MVP in two weeks, and now Pushcroll generates $30,000 in pure profit every month using completely organic marketing.

In this episode of The Superwall Podcast, Alejandro and Mario break down their entire growth playbook: the exact TikTok format that drove a 10% view-to-download conversion rate (when 1% is normal), the ManyChat hack that sent 90,000 automated DMs and 10x'd engagement, and how they built a 4,000-person Discord community that shapes every product decision.

We cover:

• Pre-validating the idea with one viral TikTok before writing any code
• The over-the-shoulder TikTok hook that prints millions of views
• Why their 70% paywall conversion comes from Alex Hormozi's value equation
• The ManyChat automation that sent 90K DMs and boosted algorithm reach
• Building a Discord community that runs instant A/B tests on design
• Why US users convert at 2x the rate of European users (and what to do about it)
• The $2K influencer mistake that taught them to validate organic first
• How they turned failed influencer collabs into a repeatable organic system

Whether you're validating your first app idea or trying to crack organic growth at scale, this episode shows you the exact playbook two bootstrapped founders used to hit $30K/month profit with zero paid ads.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
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How This Guy Hit $100K in One Month Using 100% AI-Generated Content

Zuhair Lakhani built phone farms, raised $1M from A16Z, and generated 4.7 million views in under 4 weeks with just 15 accounts. His secret? A complete AI content system that handles everything from creation to distribution while dodging platform detection.

In this episode of The Superwall Podcast, Zuhair breaks down how he went from sneaker botting to building the most sophisticated AI content operation in the game. His startup Double Speed uses physical phone farms (real devices running custom software), AI-generated content templates, and automated feedback loops that make videos more viral over time.

We cover:

• How he made $100K in month one selling posters using only AI content
• The 95/5 rule: why AI should do 95% and humans refine the last 5%
• Building physical phone farms to bypass TikTok's emulator detection
• Why he uses real devices instead of Android emulators (and how it works)
• Supreme-style hype tactics that got 6,000 people on a restaurant waitlist
• The "attention intelligence" feedback loop that improves content automatically
• How to find winning formats and turn them into templates
• Why the first few slides should show "too much work" before your easy solution

Whether you're building a consumer app or trying to crack organic growth at scale, this episode shows you the bleeding edge of AI content systems and how to automate virality without getting banned.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
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Lotanna "Lotts" Ezeike doesn't chase unicorns. He finds proven app concepts, adapts them for underserved markets, and exits fast. His latest? Praycreen — an app that makes you pray before unlocking your phone. It hit $120K ARR in 6 months and got acquired within a week of him tweeting about it.

In this episode of The Superwall Podcast, Lotts breaks down his repeatable system for building and selling apps: from finding viral TikTok formats that drove 70% of installs to running Meta ads at 39 cents per install in the US market. While most people struggle to build their first successful app, Lotts has sold four.

We cover:

• Why he copied One Sec's breathing mechanic for Christians (and made $120K ARR)
• The single TikTok video that drove 70% of all app installs
• How to turn organic content into profitable paid ads
• Why ads beat subscriptions when conversion is low but retention is high
• Exit strategy: why he takes the 3rd highest offer if it closes fast
• Twitter ads targeting celebrity pastor followers at 2 cents per install
• The faith space goldmine: from Bible games to survival apps
• Why you should get your "first nut" before chasing millions in ARR

Whether you're building your first app or looking for repeatable systems to scale, this episode shows you how to spot opportunities in underserved markets and turn them into six-figure exits.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
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Meet Eunice Lai — the college student who became CMO of Series, racked up 3M+ impressions across LinkedIn and Twitter, and turned Hinge conversations into viral marketing gold.

In this episode of The Superwall Podcast, Eunice breaks down the unconventional tactics that got investors sliding into her DMs: from converting dates into actual users to hosting New York Tech Week events that pulled 3,000 RSVPs. Her Instagram reels have hit 2M+ views, and she's become the poster child for why every startup is hunting for "the right cracked 20-year-old TikToker."

We cover:

• How her first tweet got 20 likes (and why that's actually huge)
• The Hinge dating strategy that turned into viral Twitter content
• Why doing the opposite of what's trending actually works
• The "calm content" format that's converting 200+ followers per post
• How to "borrow clout" through smart collaborations
• Managing creative talent: when to be prescriptive vs. letting them cook
• Why LinkedIn is the most undervalued channel for building a brand
• The shift away from loud content and what's coming next

Whether you're a startup looking to hire your first content person or trying to crack organic growth yourself, this episode reveals the mindset behind Gen Z's most effective marketing strategies.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
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What if I told you there were two founders who tripled their app revenue in 8 weeks? Meet Asher and Thatcher, creators of Clear 30 — a science-based addiction recovery app that went from $10K to $30K monthly by systematically testing everything.

In this episode of The Superwall Podcast, Asher and Thatcher break down their entire playbook: the ad creatives that bombed versus ones that converted at 3x the rate, onboarding flows that led straight to paid subscriptions, and the single paywall change that boosted conversions from 20% to 30%.

They documented every experiment, tracked every metric, and figured out exactly what psychological triggers turn a curious user into a paying customer in the addiction recovery space.

We cover:

• Why 85% of users decide to pay in the first 5 minutes
• The paywall change that jumped conversion from 20% to 30%
• The "review hack" that took them from 50 to 1,000 App Store reviews
• How they anchor pricing against users' current spending habits
• Why transparency about cost actually increases conversions
• The value equation: Dream Outcome × Likelihood ÷ (Time + Effort + Sacrifice)
• Ad creative insights: why age matters more than they expected

If you've got a consumer app stuck in revenue limbo, this episode might be your roadmap out. From complete beginners to $30K monthly, Asher and Thatcher show you the systematic approach that works.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
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Most workout apps die in obscurity. These guys accidentally discovered a six-second video format that's pulled over 300 million views — and they're still using it years later.

In this episode of The Superwall Podcast, we sit down with Peter, co-founder of Stronger Now — a gamified workout tracker that hit $600K ARR with three engineers and zero marketing experience.

Peter breaks down the systematic approach they used to go from a bathroom break TikTok to consistent viral content, including the "fade-in" format that hacked Instagram's algorithm and the accidental bug that became their biggest monetization breakthrough.

We cover:

• The six-second format that generated 300M+ views
• Why their biggest revenue boost came from an accidental paywall bug
• How to horizontally scale viral formats across multiple accounts
• Why product design should prioritize screenshots over UX
• The science of breaking down viral content into testable components
• How network effects become your moat when anyone can vibe code an app

Whether you're launching your first app or trying to crack organic growth at scale, this episode shows you how three engineers with zero marketing background systematically turned content creation into a repeatable growth engine.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
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How This App Hit $2M ARR Using TikTok, Micro-Influencers, and One Simple Strategy

What does it take to scale a consumer app to $200K monthly revenue with a team of just three people? In this episode of The Superwall Podcast, we sit down with Dan, founder of Massive — an AI-powered job application tool that's processed over 10 million applications and built a repeatable growth engine using UGC, paid ads, and relentless experimentation.

Dan shares the exact playbook he used to go from a viral LinkedIn post to $2M ARR, including the mistakes that cost him months of wasted effort and the frameworks that finally unlocked scalable growth.

We cover:

• Why waitlists are useless (and what to do instead)
• The "Career Dave style" format that consistently goes viral
• How to target the right audience in the first 3 seconds
• The 80/20 rule of UGC: copy what works, experiment with 20%
• Why some videos get 11M views but zero conversions
• The shady (and illegal) tactics happening in app marketing right now
• How to turn $1-2K into your first paying customers
• Why indie hackers get stuck (and how to break through)

Whether you're launching your first app or stuck at $10K MRR wondering what's next, this episode gives you the tactical frameworks to scale faster without burning cash on tactics that don't work.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
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In this episode of The Superwall Podcast, we sit down with Jae Hwang, CEO of Bloom — a viral Gen Z investing app bringing in over $2 million a year through a finely-tuned mix of TikTok storytelling, AI-assisted content, and micro-influencer marketing.

Jae breaks down how Bloom grew a passionate user base of over a million people by pairing emotional narrative-driven content with a full-funnel growth engine. From creator compensation models to performance-tested onboarding flows, this conversation is a must-listen for founders, growth marketers, and product builders looking to scale without burning cash.

We dive into:

• The exact TikTok formats that fuel virality (and why they work)
• How to turn organic videos into high-converting paid ads
• Micro-influencer compensation models and scaling content output
• Bloom’s AI-powered content workflow
• How to convert a Gen Z audience with gamified onboarding and social proof

Whether you're operating with a $10K budget or scaling past $1M ARR, this episode offers practical, repeatable insights into building a content engine that drives long-term growth.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
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Jack Friks scrolled TikTok every morning for an hour, found what worked, and copied it. That "lazy" strategy took his app from $0 to $15,000 in a single month.

In this episode of The Superwall Podcast, Joseph breaks down how Jack built four apps—one got a $1M acquisition offer he turned down, another hit 100,000 downloads in 10 weeks. Watch the full episode here.

You'll learn:

• The 15-minute scrolling ritual that finds winning formats
• Why making the same video 400 times generated 5 million views
• The 8-second format that converted 20x better than slideshows
• How one Twitter thread brought 40,000 downloads overnight

Whether you're cracking organic growth or validating your first app, this shows how one founder went from nothing to multi-app portfolio revenue by copying what works.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
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What does it take to build an app that reaches 150 million users and generates multi–8-figure revenue? In this episode of The Superwall Podcast, we sit down with Hunter Isaacson, the mind behind viral consumer apps like NGL, Wink, and Bags, to find out.

Hunter unpacks the playbook he’s used to repeatedly scale apps to tens of millions of downloads — and it’s far from luck. From his deep understanding of user psychology to the power of platform arbitrage and product simplicity, this is a masterclass in viral growth, creative iteration, and scalable monetization.

We cover:

• The story behind NGL’s explosive rise to 150M+ MAUs
• How to tap into group behavior to drive virality
• Why your call-to-action matters more than your UI
• How to monetize without killing user delight
• Using micro-funnels and social loops to build retention
• Lessons from both viral wins and flopped launches
• Why crypto, PvP mechanics, and creator tools are the next frontier

Whether you’re building a social app, a fintech product, or anything consumer-focused — this episode is a goldmine of practical frameworks, lived experience, and insight from one of the sharpest product minds in mobile.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
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The Secret Behind Weirdly Viral Apps
Featuring Canyon Pergande

What if your next 100,000 users didn’t come from ads—but from TikTok videos made by broke college students?

In this episode of The Superwall Podcast, we sit down with Canyon Pergande to unpack the real playbook behind the app world’s weirdest (and most efficient) viral growth stories. From job-hunting platforms to AI photo apps, a new wave of founders is turning low-budget, high-volume UGC into massive download numbers—and doing it with remarkable speed.

You’ll learn how these companies are using student creators, creator briefs, and smart experimentation to unlock CACs that paid ads can’t touch. This isn’t about theory—it’s backed by real case studies, real numbers, and real tools.

What we cover:

• How apps like Sideshift and Photogenic turned $10K into millions of views (and paying users)
• The art of a good creator brief—and why less is more
• How to “warm up” a TikTok account like a pro before launching content
• Why UGC + paywalls is the new formula for converting views into revenue
• How tools like Spytalk help teams track and replicate viral formats
• UGC vs. influencer marketing: where the cost, trust, and ROI really sit

This is the episode for anyone building a consumer app in 2025—and wondering how to grow fast without burning cash.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
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How I Grow Viral Apps to 1M+ Downloads (Just Copy Me)
Featuring Yev Marusenko

What does it take to grow an app from zero to over a million downloads—without burning through your budget?

In this episode of The Superwall Podcast, we sit down with Yev Marusenko, growth lead at Sizzle AI, and one of the sharpest minds in data-driven growth today. From faceless YouTube virality to scalable UGC and paid ad flywheels, Yev breaks down the exact frameworks he’s used to build, test, and scale creative that converts.

If you’re a founder, growth lead, or performance marketer, this conversation is a masterclass in systematic experimentation, performance storytelling, and funnel optimization—built for results.

What we cover:

• How Yev uses $5 experiments to find 10x ad creatives (and scale them fast)
• Why creative variation volume beats perfection early on
• How to identify funnel “tipping points” that drive massive compounding growth
• The secret to blending organic + paid for a sustainable growth loop
• Why micro-storytelling is the most underrated tactic in mobile marketing
• The real process behind a 79K-like TikTok ad—and why not all viral hits convert

Whether you’re just launching or trying to turn a growth plateau into a breakout moment, this episode gives you the tools and mindset to experiment faster, spend smarter, and scale with confidence.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

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Connor Burd is 23 years old and makes over $1M a year building apps. His main app, Payout, does $45,000 a month—almost entirely from influencers. But here's the twist: he doesn't pay them to post. He gives them equity and builds the app for their audience before writing a single line of code.

In this episode of The Superwall Podcast, Joseph breaks down Connor's entire playbook: how to actually reach influencers (hint: not DMs), the Figma mockup strategy that wins partnerships, and why equity deals beat paid promotions when you're starting out.

Here's what you'll learn:

• How Connor's partner Casper drove 35,000+ clicks with ManyChat integration
• The email outreach method that gets influencer responses (find their YouTube email)
• Why building apps in niche markets beats competing with unicorns
• The "highest leverage activity" mindset that scaled Connor from $0 to $1M ARR

Whether you're validating your first app idea or struggling with distribution, this episode shows you exactly how to flip the traditional model and partner with influencers who actually care about your success.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

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Roger Chen built two consumer social apps that hit #1 on the App Store. Lobby reached 500,000 daily active users across five countries. Bro, his AI companion app, topped the US charts. The wild part? He validated both ideas before writing production code.

In this episode of The Superwall Podcast, Joseph sits down with Roger to break down his unconventional playbook. Watch the full conversation here. Roger's refreshingly transparent about what actually works versus what's just noise—from using PowerPoint mockups that hit 7.9 million views on TikTok to the exact growth feature that made Lobby explode across multiple countries.

Here's what Roger covers:

• Pre-validating products with PowerPoint mockups before building anything—his co-founder filmed fake prototypes using Protoy that looked real enough to test user interest at scale
• Why ads are for validation, not scaling—spending a few thousand dollars on TikTok ads gives you instant feedback instead of burning months building in isolation
• The group picture feature that changed everything—Lobby users could take synchronized boomerangs during video chats, share to Instagram Stories with watermarks, creating FOMO for friends not in the hangout
• Network density as the real growth lever—Lobby struggled for a year until it went viral in Israel, where 60% of users got five friends on day one (versus 20% elsewhere), leading to 25-30% 90-day retention
• How one viral TikTok mockup hit 7.9M views—the Bro concept resonated even though viewers spotted it was staged, proving the idea worked before any code was written
• Scaling with 50 TikTok creators testing formats—Roger admits he couldn't predict what would work, with some "ridiculous" concepts hitting 2.3M views while polished ideas flopped
• The one-minute call that solved temporal density—forcing everyone online at the same random moment each night, inspired by BeReal's synchronous magic
• Using AI to create context, not content—Bro floats over your texts and apps as an ambient companion that augments social interactions instead of replacing them

Whether you're validating your first app idea or trying to crack product-led viral growth, this episode shows you the exact playbook Roger used to hit #1 on the App Store—twice—without paid user acquisition.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

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Kyle Fowler made $700,000 from two apps he built in college. The crazy part? Cardstock generated $10K a month passively for two straight years—while he traveled, studied, and barely touched the app. Now both apps pull $41K in monthly recurring revenue, zero VC funding, just ASO tactics and a friend he hired from Wendy's.

In this episode of The Superwall Podcast, Kyle breaks down how two weeks of keyword research turned into years of passive income, why he hired his friend Jacob from Wendy's instead of a marketing agency, and how they're now scaling to 7,600 TikTok posts per month using a platform that costs $1 per thousand views. Joseph digs into the exact ASO strategy, the repeatable TikTok format that drives "what's the app?" comments, and Kyle's philosophy that every growth channel probably works—you just have to commit long enough to figure it out. Watch the full episode here.

• Two weeks of Sensor Tower keyword research that held the #1 App Store ranking for "baseball card scanner" for 2-3 years straight
• The Reddit validation method: 12-15 replies in r/baseballcards before writing any code, $60 in revenue on launch day
• Why switching from $4.99 one-time purchase to $5/month subscriptions exploded revenue from $10K to $30K+ monthly
• The exact TikTok slideshow format: 3-5 seconds of desirable card + in-hand app scan + value reveal = repeatable viral content
• How Noise platform lets them generate 7,600 posts per month across 150+ creators at just $1 CPM ($2,600 for 27 million views)
• Kyle's "learn it yourself first" hiring philosophy: why he mastered TikTok before bringing on Jacob, then replicated the entire playbook for Scanémon ($9K MRR)
• The "everything works" mindset that most founders miss—stop channel-hopping and commit to one until you crack it
• Why bootstrapping forced better decisions: no VC cash meant learning each channel deeply instead of throwing money at agencies
• How being "overly on Twitter" and the Consumer Club Discord accelerated his learning through founder-to-founder knowledge sharing

Whether you're trying to crack ASO in an underserved niche or scale organic TikTok without burning cash on agencies, Kyle's playbook shows exactly how two simple apps hit $41K MRR through relentless iteration and picking one channel at a time.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

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Matt Gittleson didn't hire influencers with big follower counts. He found creators in beauty and lifestyle niches, spotted what he calls "camera charisma," trained them from scratch, and now Jenni AI's UGC program has racked up 75 million views at under $2 per thousand views—helping push the company past $775K MRR.

In this episode of The Superwall Podcast, Matt breaks down his entire playbook with Joseph: how he scaled from 0 to 150 creators in three months, why one of his best creators made $5K last month after bombing her first 25 videos, and the "engagement bait" format that scored 30 million X views. Matt doesn't use creator databases or chase stats—he doom scrolls for hours looking for three things: how emotive they are, whether the first frame looks aesthetic, and if they're naturally extroverted yappers.

Here's what you'll learn:

• The "camera charisma" checklist that finds hidden gems everyone else overlooks—and why lower follower counts get you better deals
• How Matt's first-ever TikTok got 245K views and led to Jenni AI acquiring his startup through an Instagram DM with eye emojis
• Why "engagement bait" crushes pure rage bait—the exact format that divided opinion and got 30 million organic X views
• The cold DM strategy for skeptical micro-creators who've never done brand deals (all lowercase, specific social proof, zero fluff)
• How to reverse engineer viral formats from different niches—Matt now builds product features specifically for TikTok formats
• Why aquihiring young founders beats hiring pure creators (they understand conversion, not just virality)

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

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Reed Manata Built Fitted to 600K Downloads By Paying a Creator $20 Per Video

Reed Manata started as a caddy grinding for a Penn State scholarship, built an 18-city laundry service without owning a washing machine, then pivoted into something nobody saw coming: an AI fashion app that racked up 500 million views and 600,000 downloads. Now Fitted generates $150K in revenue while sitting on hundreds of millions of dollars worth of closet data.

In this episode of The Superwall Podcast, Reed breaks down his entire growth playbook with Joseph.

Here's what makes this story different—Reed built distribution first, then the product. He found a creator with viral potential (Max Gomez, who had 50K followers), paid him $20 per video to test content, and when traction hit, brought him on as co-founder with meaningful equity. The result? Downloads for 1 to 15 cents each. Max went from making outfit videos in class to driving half a billion views for Fitted.

What you'll learn:

• The exact "crawl, walk, run" partnership structure that turned a $20-per-video deal into a co-founder relationship
• How pre-validating with organic TikTok content (before building the product) led to 100K waitlist signups in one week
• Why Reed spent six months rebuilding the mobile app after the web version flopped—and how one viral video after launch drove hundreds of thousands of downloads
• The content formula that generates one viral video per month, and why Reed tests new features on TikTok before coding them
• How Fitted is positioned to become an AI resale marketplace with data brands can't access—what people actually wear versus what they buy
• Why Reed is making the app entirely free to remove friction, then going "scorched earth" on celebrity and athlete partnerships
• The TaskRabbit integration that solves onboarding friction by having professionals digitize your closet for you
• How Fitcoin (Fitted's crypto token) does $4M in daily volume and quietly onboards consumers into Web3 through familiar in-app purchases

Whether you're validating your first app idea or trying to crack organic growth at scale, this episode shows you the exact playbook a bootstrapped founder used to hit $150K revenue with zero paid ads—by building distribution before product.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

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Vahe Baghdasaryan took one app from a 1.1% install-to-paid conversion rate to 4% in five months—without spending a dollar more on user acquisition. That's nearly a 4x revenue increase just by fixing paywall leaks. Now his company Tangent has helped apps generate over $50 million in revenue from 10,000+ paywall experiments.

In this episode of The Superwall Podcast, Vahe breaks down the exact playbook he uses to spot money leaks hiding in plain sight. Our host Joseph digs into everything from multi-step paywall mechanics to psychological triggers that boost conversions by 40%. Watch the full interview here.

Here's what Vahe reveals:

• Why copying famous paywalls kills your conversion—and the contextual factors most founders ignore
• The multi-step paywall strategy that doubled Claim's trial start rate to 34% (vs. 15% benchmark)
• How mentioning "free trial" 5-7 times across screens crushes purchase anxiety
• The trial toggle feature that captures 10% more revenue by letting users skip trials for instant discounts
• Transaction abandonment tactics: offer 80% off with trial, 90% off without—then add an undiscounted option for price anchoring
• The spin wheel gamification tactic (borrowed from e-commerce) that doubles conversion vs. static discount displays
• Why $3.33/month pricing outperforms $2.99—unconventional numbers signal authenticity
• Four high-leverage paywall placements: session start, contextual actions, premium gates, and transaction abandonment

Whether you're stuck at a 2% conversion rate or trying to scale past seven figures, this episode shows you exactly how to plug revenue leaks without touching your product or growth budget.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

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Julian Alvarez scaled Jungle from $2K to $100K monthly revenue by breaking every rule about consumer app growth. He mass DM'd 200 people until Twitter banned him, hit a $20K payday from one micro-influencer video, then watched that strategy completely fall apart. Now Jungle runs 40 UGC creators posting 400 videos per week—and Julian's already planning what's next because this growth hack won't last forever.

In this episode of The Superwall Podcast, Julian walks through the real story behind scaling an AI study app—the wins, the failures, and why the tactics that print money today might be dead in six months. Joseph digs into the full conversation here.

Here's what Julian breaks down:

• The two-week distribution sprint that forced them to stop touching the product and figure out if anyone actually cared (spoiler: they did)
• How one micro-influencer video generated $20K in revenue and took them from $2K to $15K MRR in two weeks—then why they couldn't replicate it
• The UGC machine pushing 400 videos per week at $2 CPMs with 30 creators posing as students who "discovered" the app
• Why traditional UGC is dying: consumers are catching on to inauthentic content and every third video being a hidden ad
• The gamified tree that increased engagement 70% and became an underrated growth loop when students see it on each other's screens in libraries
• Their three-phase onboarding strategy that gets 30-40% of users from word of mouth by reducing time-to-magic
• The retention reality check: it's 10-100x harder to move than top of funnel, and bootstrap founders in survival mode can't afford to wait for long-term plays
• Why growth hacks are temporary by nature—they exploit market gaps that eventually get filled, forcing constant experimentation

Whether you're trying to get your first 100 users or scale past $10K MRR, Julian's playbook shows you exactly what works right now and why you need to be ready to burn it down when it stops working tomorrow.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

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Rafael Kramer turned a viral meme into a mobile game at 14 years old — and made over $100K in profit in a single month. Now, through his venture studio Mindmush, he's racked up 10M+ downloads across 50+ apps.

In this episode of The Superwall Podcast, Rafael breaks down his entire playbook with Joseph — from riding viral trends to building a distribution engine that's landed him multiple exits before turning 19.

• Turning a viral DaBaby meme into 2M downloads using a no-code tool and one all-nighter
• The dead-simple AdMob monetization strategy behind six-figure months — no in-app purchases needed
• How one Skibidi Toilet YouTube Short hit 50M views and drove millions of game downloads
• Why 50/50 rev-share deals with influencers crush flat-fee sponsorships
• The face-scan-before-paywall trick that weaponizes sunk-cost psychology
• Hiring high schoolers to run faceless UGC pages for near-free installs
• Why follower count means nothing — and what to look for in the comments instead
• His biggest swing yet: a wellness app built to prove viral skills transfer to real products

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

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Nic Weber's platform helped founders generate 2.5 billion views in just one year. Now Noise drives 30-cent app installs by treating TikTok growth like a science experiment instead of a creative gamble.

In this episode of The Superwall Podcast, Nic breaks down the exact system he built to crack viral growth: the "eggs theory" that revealed tiny details drive millions of views, the two-pronged content strategy mixing high-effort UGC with retargeting slideshows, and how 50,000 simultaneous creators create an unfair distribution advantage.

• Why "Don't get a second job" hit 22 million views while "Everybody needs a side hustle" flopped—same video, four-word difference
• The "shots on goal effect" that makes 100,000 daily posts find viral winners faster
• How videos with just 500 views still convert when TikTok serves them to the right audience
• The dual campaign playbook: viral UGC for awareness, mass slideshows for conversion
• TikTok's "daily views budget" theory that explains why flooding a niche doesn't always work
• Why copying what already works beats trying to be creative from scratch

Whether you're validating your first TikTok strategy or scaling organic growth, this episode shows the exact playbook Nic used to turn viral marketing into predictable science.

Start building paywalls in 10 minutes: https://superwall.com/
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Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

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Ryan Thorpe didn't build one successful app. He built a factory that cranked out 30+ apps with over 50 million downloads—and turned one of them into the #1 most downloaded app in the U.S., beating TikTok and Google on the same day.

In this episode of The Superwall Podcast, Joseph sits down with Ryan to break down the exact playbook behind Reflective Apps. Ryan reveals how they trained 250 content creators, spent 75% of their annual ad budget in January when costs dropped 50%, and scaled one video with 66.9 million views that they still can't explain.

You'll learn:

• The three-tier ad scaling system that took Done to #1 in the App Store
• How to build a creator army from 2K-20K follower accounts ($30-$100 per video)
• Why the first Sunday after New Year's is the "Super Bowl" for app downloads
• The viral formula: 25-27 frame cuts in 10-15 seconds with trending sounds
• Seasonal arbitrage: why January acquisition costs are 50% cheaper
• How Ryan's now building Fload—AI employees that grow apps while you sleep

Whether you're launching your first app or scaling to millions, this episode shows you the factory system that turns chaos into predictable growth.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

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Koby Conrad built an app that hit $1M ARR in 10 months. He didn't spin up 30 micro-influencer deals. He hired the #1 influencer in sobriety as an actual employee.

In this episode of The Superwall Podcast, Koby tells Joseph exactly how Sunflower scaled from zero to 10,000 paying subscribers by combining influencer marketing, AI, and relentless paywall experimentation.

• Hiring the biggest influencer in sobriety as VP instead of paying per post
• 50-100K link clicks per month from a single creator relationship
• The AI sponsor that handled 4 million messages in one year
• Why the simplest feature, a sobriety timer, matters more than the AI
• The trial reminder screen that lifted revenue 48% and annual subs 70%
• Making annual the default selection to capture way more revenue
• Why lowering price actually increased total revenue for price-sensitive users
• The bootstrap alternative: pitch creators as the hero and split 50/50

Whether you're figuring out influencer deals, building an AI companion, or optimizing your paywall, this episode is a masterclass in stacking smart decisions fast.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

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Casper Opala turned his 10 million followers into a $217,000 app business in five months, and he didn't write a single line of code. His secret? Reverse-engineering his own brand deals to find pre-validated app ideas hiding in plain sight.

In this episode of The Superwall Podcast, Casper gives Joseph the view from the creator's side, the stuff creators never say out loud.

• How to spot organic hits vs. boosted videos using like-to-view ratios
• The exact pitch script that makes a top creator almost impossible to say no to
• Two video formats responsible for all of Payout's significant revenue
• Why never saying your app's name out loud is massive for conversions
• The ManyChat automation that drove 50% click-through rates on DMs
• Coordinating five creators on one day to chart #70-80 in the App Store
• Why short-form videos still pull 30-50 views per hour 500 days later
• The equity math shifting in creators' favor as dev tools get easier

Whether you're trying to land your first creator partnership or scale organic growth without paid ads, this is the playbook from the other side of the table.

Connect with Casper: X/Twitter | LinkedIn

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

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Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

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Caleb Dean sold his app for six figures after just 26 days of revenue. The buyer paid 5x ARR on an estimated $3K MRR before Runify even completed a full month live.

In this episode of The Superwall Podcast, Caleb walks Joseph through the full playbook, from content-first validation to a six-figure exit in weeks.

• Copying Liftoff's Instagram Reels format, building a ChatGPT landing page with a Stripe link, and collecting 2,000 signups and 90 paying users before writing any code
• Posting 9 Reels a day on Instagram without getting penalized (TikTok killed their reach when they tried)
• The internal tool that generated 10,000 video variations in under a minute, 5M views in month one
• Using App Store pre-orders to seed 3,000 downloads the second Runify went live
• Why he sold at 26 days instead of scaling to $100K/month, and kept 30% equity
• His ideation checklist: find 1-3 apps doing $100K+/month, confirm they're not VC-inflated, then validate fast

Whether you're validating your first app or trying to compress the zero-to-exit timeline, this episode is the playbook.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

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Dris Elamri scaled Cluely's UGC program to 100 million views in two weeks with fewer than 20 creators—then left to launch Methods to $1.2M ARR in seven days.

In this episode of The Superwall Podcast, host Joseph sits down with Dris to unpack his entire viral playbook. Watch the full interview here.

• Why 20 great creators outperform 2,000 mediocre ones every time
• The $40 first-video payout that built a 50,000+ creator network
• How reframing "UGC marketplace" as "the new way to make money online" unlocked explosive growth
• The format-stealing strategy behind hundreds of millions of views
• Why making content yourself first is non-negotiable before hiring creators
• How gamified feedback and scripts turn beginners into high-performing creators

Whether you're launching your first UGC program or trying to crack organic virality, this episode is the playbook.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

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Jay Raavi left Amazon to build Nomadtable — a solo travel app that now has 1M+ downloads and $65K/month in revenue. No team. No VC. Just organic UGC and a system he built from scratch.

In this episode of The Superwall Podcast, host Joseph sits down with Jay to unpack the exact playbook behind his 44-million-views-per-month UGC machine. Watch it here!

• Why Jay spent months making every video himself before hiring a single creator
• The 75–80% watch-past-3-seconds benchmark that predicts virality
• How he manages 60+ creators solo via WhatsApp — and why staying in the trenches himself is the secret
• The "view trap": getting 300K views with 174 likes and what it taught him about clickbait
• Why performance-based CPM ($1–$2/1K views) beats retainers — and how to earn creator trust first
• Why paid ads don't work for social apps (and what does)

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

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An Nayal started with 0.8% day-30 retention. TikTok sits at 40%. Flamme, his couples app, now hits 50%.

In this episode of The Superwall Podcast, host Joseph sits down with An to break down how he rebuilt Flamme from the ground up—studying habit science, engineering emotional retention loops, and systematically generating 50 million organic TikTok views with zero ad spend. Watch it here!

• How the carrot-and-stick retention model boosted day-30 from 0.8% to 50%—beating TikTok
• Why the "stick" wasn't about losing a streak—it was about making your partner sad
• The missing-out mechanic: answer the daily question, or you can't see your partner's response
• The VSC framework (Viral, Scalable, Convertible)—why views are an ego metric
• Why product demos convert 5–10x better than memes, even with fewer views
• Running 20–30 TikTok accounts across numbered iPhones with unique Apple IDs and proxies
• The 10-page AI playbook that generates 200 pieces of content a day—and why you update it manually
• How giving first (not asking first) unlocked every key relationship that grew Flamme

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

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Jonathan Parra has designed over 4,500 paywalls — more than anyone on Earth. As the former Senior Designer at Superwall, he spent three years building paywalls that helped enterprise apps grow revenue by 20–30%. Now he's sharing the exact playbook.

In this episode of The Superwall Podcast, Joseph sits down with Jonathan to unpack what actually converts — and what just looks like it should. Watch the full episode here.

Here's what you'll learn:

• Why there's no perfect paywall — and the one simple layout that gets you 80% there
• The stripped-down paywall that beat a detailed comparison chart by 111%
• How cleaning up price packaging alone lifted conversions by 10%
• The "no commitment, cancel anytime" hack he puts on almost every paywall
• The gray hat drawer strategy that reframes yearly pricing as $0.76/week
• Why native Swift UI–style paywalls outperformed custom designs "by quite a long shot"
• The closed-loop app pattern behind the highest-converting paywalls
• Design tests vs. price tests — and why most app builders are testing the wrong thing first

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

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Kiran Desai didn't run paid ads to grow StudyFetch. He pointed a camera at a laptop screen, posted it on TikTok, and woke up to 3 million views and tens of thousands of signups in 24 hours. Today, StudyFetch has 7 million users, seven-figure MRR, and over 2 billion views, bootstrapped for 18 months before raising an $11.5M Series A.

In this episode of The Superwall Podcast, Joseph sits down with Kiran, CMO of StudyFetch, to break down the exact creator system behind that growth.

• The first TikTok that drove tens of thousands of signups overnight with zero strategy
• Why StudyFetch pays five figures a month for influencers to build brand-new zero-follower accounts
• How comments, not views, predict whether a creator will actually convert
• Why TikTok outconverts Instagram Reels, and when geography kills your results
• Building features designed to look impressive on camera before a single video is filmed
• The $100 per 100K views bonus structure keeping hundreds of creators motivated

If you want to build a creator program that compounds instead of churns, this one's worth your time.

Follow Kiran on X: @kdxcreative | LinkedIn

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Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

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Yannis Chaouche was supposed to be a machine learning scientist. Instead, he reverse-engineered TikTok and built a system generating 500 million views and 3 to 5 million downloads without hiring a single creator.

In this episode of The Superwall Podcast, Joseph sits down with Yannis to break down the exact playbook behind his centralized organic growth system. Watch the full episode here.

• Opening 50 to 100 fresh TikTok accounts per week to produce 10 to 50 million views per month
• Why reposters beat influencers: control, predictability, and $20 per account versus thousands per deal
• Using SpyTok to find formats that outperform an account's median by 200x
• The scratch map test: same creative, two text overlays, one drove zero downloads, one spiked App Store rankings across multiple countries
• Why virality and conversion are two completely separate problems
• How to correlate App Store ranking movements directly to specific TikTok posts

If you want a repeatable organic system that actually drives installs, this one is required listening.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

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Nicole Cheung built four apps before turning 25 with no engineering background. The last two pulled over $400K a month combined, including GlamUp hitting a million users in six months and Sprout reaching $250K MRR in eight months.

In this episode of The Superwall Podcast, Joseph sits down with Nicole to unpack the exact systems behind her growth, from UGC creator pipelines to paywall sequencing. 

• The 10-minute brainstorm that turned into GlamUp, a million-user app
• One repeatable TikTok format, same caption, same audio, scaled across 30-40 creators daily
• How a referral code template pushed the keyword "GlamUp" into TikTok comments at scale
• Hard paywall right after onboarding beat explore-first by 50% conversion
• Raising prices by 20% and watching conversion go up, not down
• Building a creator course where 50% of graduates go viral within two weeks
• Why 90% of Nicole's insights came from downloading apps herself, not from X

Whether you're launching your first app or scaling a creator program, this episode is a masterclass in building repeatable growth systems.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

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Daniel Heintzman didn't wait to build before finding customers. He charged $15 for manual dating profile reviews on Instagram before writing a single line of code. Six months after shipping, Sway AI hit $2M ARR. Cal AI, his next project, was acquired by MyFitnessPal.

In this episode of The Superwall Podcast, Joseph sits down with Daniel to unpack the full playbook.

• Building an Instagram audience and charging for manual reviews before the app existed
• The TikTok batch system that produced a month of content in two hours using Figma and Excel
• How a motivation-first onboarding sequence doubled revenue per user overnight
• The eight-slide paywall carousel that made the subscription feel like a no-brainer
• Photo pack upsells driving 11% of total revenue by targeting high-spending users
• Retention mechanics borrowed from Strava and Duolingo: groups, streaks, and progress sharing

If you want to see how product design and distribution combine to scale fast, this one delivers.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

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Alex Vech burned $800K on Meta ads that didn't work. Not total spend, just the wasted portion. The other $700K helped him build Boost App Social to $100K MRR and sell it for seven figures.

In this episode of The Superwall Podcast, Joseph sits down with Alex to break down the exact paid acquisition system behind that exit, and what he's building now at Screensdesign.com. Watch on YouTube.

• The 1-in-85 rule: only one ad out of 85 actually works, so your whole job is generating enough volume to hit it
• How Alex built a cold email machine with 1,000 Gmail accounts sending up to 30 emails each per day to source UGC creators
• Moving creator negotiations to Telegram, plus sending $100 upfront to prove legitimacy and lock in perpetual rights
• Why every ad needs captions: 80% of Instagram users scroll without sound
• The green screen + human hook combo that outperforms pure product demos
• How 300 owned creator contracts became a key asset in the seven-figure acquisition

Whether you're scaling Meta ads or building your first UGC pipeline, this is what four years of paid acquisition looks like when someone finally writes it all down.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

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Morrie Schonfeld's app got 400 million views in a single month. Fourteen months after launching from his Northwestern dorm room, Pingo AI is approaching $500K/month with 3 million users and zero paid ads.

In this episode of The Superwall Podcast, Joseph sits down with Morrie to unpack the creator-led growth engine behind Pingo AI, a language learning app built for virality from day one. Watch it here.

• The co-founder rule that shaped everything: never build a consumer app that can't go viral
• How a roast format creators invented inside a custom scenario feature hit 52 million views
• Running 100 creators like a VC portfolio, cutting the bottom 30%, coaching the middle
• Why 200K Russian users generated zero dollars, and how geo-targeting became a core distribution strategy
• Paywall wins: 7-day free trial, trial reminder messaging, and transaction-abandoned flows that lift conversion
• 3-day vs. 7-day trials: equal in the US, but internationally the 7-day wins by 2%

If you're building an app and wondering how to turn creator content into a compounding growth engine, this one's worth your time.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

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Zack Hargett and Brett Bauman grew Coconote to $6.7M ARR, 2 million users, and 1 billion social views, bootstrapped, in under two years. Then Quizlet acquired them.

In this episode of The Superwall Podcast, Zack and Brett join Joseph to break down the exact UGC playbook, onboarding experiments, and retention tactics that drove their run. 

• Why 40M views earned only $25K, and what actually converts
• Building a "Navy SEALs, not the Navy" content team of 10-12 part-time creators
• How hiring marketers (not influencers) powered 1B+ organic views
• The onboarding change (5 to 13 screens) that boosted trial conversion 16%
• Moving login after the paywall, and why it mattered
• The 7-day trial extension that stops 27% of cancellations

If you're building a consumer app and need your content and conversion working together, this one's required listening.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

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If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Dillion Verma bootstrapped his first consumer app to $300K MRR in 45 days. He had 18 months of failed products behind him, almost nothing in the bank, and one data point: a single TikTok that returned 6x ROI. So he took out a $100K personal loan and went all in.

In this episode of The Superwall Podcast, Dillion tells Joseph how he scaled Halo AI to 1.2 billion views in 120 days using one UGC format, 85 creators, and a math-first growth system.

• The single video format behind 1.2 billion views with zero deviation
• Breaking growth into one equation: views x conversion rate = revenue
• 85 creators posting 300 videos a day across four platforms
• Why 29 out of 30 creators chose the pay structure that paid them less
• The $20-per-video trial that screens creators in five days
• A Discord-based AI agent trained on every million-view video
• The two-paywall onboarding flow that outperforms a single hard gate
• Going from $100K in debt to ~50% margins

Whether you're experimenting with UGC for the first time or trying to turn creators into a scalable growth engine, this episode is the playbook.

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

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Evan Yadegari scaled his app Locked to over $14,000 a month at 14 years old. Then he built 10x, a Shopify for apps, and hit $30K ARR in its first 30 days.

In this episode of The Superwall Podcast, Evan walks Joseph through the exact influencer playbook behind Locked's growth:

• Testing Reddit, X, paid ads, and influencers before going all in on the winner
• Sending 500 DMs a day across verified accounts with 1,000+ followers
• The "Paid promo" opener that cuts through flooded inboxes
• Four deal structures, including his favorite: the minimum view clause
• Keeping CPMs at $1 to $2 while RPM runs $3 to $4
• One video that drove 1M views, $3,000, and his first 10,000 download day
• Vetting creators by engagement, not follower count

Follow Evan on X: https://x.com/EvanYadegari

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

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If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...

Drew Levin has watched over 500 million views roll in across SideShift's top campaigns. As Co-Founder and CTO, he's built the platform that powers UGC for some of the fastest-growing consumer apps on the internet.

In this episode of The Superwall Podcast, Joseph sits down with Drew to break down exactly how viral UGC programs are built from the ground up.

• Engineering your app to go viral by building shareability into the product itself
• Why apps that help users earn money or get something back crush organic growth
• The 1:10 manager-to-creator ratio that keeps top programs profitable
• Engagement rate benchmarks: 7.5% to spark, 12%+ means you're going viral
• How a job-market TikTok with zero budget hit 9.6 million views and a 16% engagement rate
• The Spark ad playbook: start at $20, kill it below 5% engagement, target sub-$1 CPMs
• Why the best UGC programs on SideShift pay $800/month for 60 cross-posted videos
• How payment structure, not content, is what kills most creator programs

If you're trying to crack organic growth or turn your best videos into cheap installs, this episode is the playbook.

Guest: @drewlevinn | SideShift

Start building & deploying paywalls in 10 minutes flat: https://superwall.com/

Join a community of world class consumer app founders and growth hackers: https://joinconsumerclub.com/

Superwall gives you full control over your mobile app paywalls — so you can build, test, and optimize native paywall experiences without needing to ship a new app update. Whether you're launching your first app or scaling to millions of users, Superwall helps you grow faster, smarter, and with less code.

Learn more and create a free account at superwall.com
Follow us on X: @Superwall

Enjoying the show?

If you’re finding value in the Superwall Sessions, leave us a rating or review on Apple Podcasts — it helps more ...