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Explorez tous les épisodes du podcast The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

Plongez dans la liste complète des épisodes de The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners. Chaque épisode est catalogué accompagné de descriptions détaillées, ce qui facilite la recherche et l'exploration de sujets spécifiques. Suivez tous les épisodes de votre podcast préféré et ne manquez aucun contenu pertinent.

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TitreDateDurée
Transforming Dreams into Reality: Katelyn's Path to Business Growth27 Aug 202400:32:43

Send Jackie A Message!

Have you ever wondered how to start and grow a yoga studio while growing a family? In this episode of The Studio CEO podcast, we talk to Katelyn, the owner of Port City Power Yoga in Wilmington, North Carolina. 

Katelyn shares her story of opening her studio in 2020 with the support of her husband, and how she manages life as a mom of two energetic boys while running her business.

Katelyn explains how she went from being part of the Yoga Boss group to implementing advanced strategies from the Grow Mastermind program. She shares how she learned to delegate tasks, hire the right people, and set big goals - like reaching $10k-$20k in monthly revenue! 

We discuss the differences between the Yoga Boss program and the Mastermind group, and how to decide which program is right for you depending on where you are at on your journey.

Katelyn has lived most of her life in North Carolina and now calls Wilmington home. She is passionate about helping others through the power of yoga and created a Baptiste-inspired yoga studio just a short walk from her house.

If you're a yoga studio owner or want to start your own business, Katelyn’s story offers helpful insight and inspiration to get you started!

Connect with Katelyn:
Www.portcitypoweryoga.com
https://www.instagram.com/portcitypoweryoga

Work with Jackie Murphy


Unlocking Seven Figure Success: From Owner to Studio CEO20 Aug 202400:23:27

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Welcome to The Studio CEO Podcast episode number 1, "Unlocking Seven Figure Success: From Owner to Studio CEO."

In this episode, you'll learn:
-What Jackie created in the podcast hiatus
-The difference between a business owner and a Studio CEO
-What to focus on to ensure long-term success and sustainability
-How to enroll in The Pack Your Classes Challenge

Are you ready to uncover the strategies for expanding your yoga or Pilates business and evolve from a regular business owner to a successful Studio CEO?

Join me, Jackie Murphy, in our first episode, where I'll share valuable insights from my journey and the achievements of my clients.

Learn why embracing a CEO mindset is crucial for surpassing financial limits and realizing your monetary aspirations, whether reaching your first $1,000 month or hitting the seven-figure milestone.

We'll delve deeper than just day-to-day tasks to focus on strategic expansion, leadership development, and the significance of staying passionate while efficiently delegating responsibilities.

Prepare yourself for an exciting chance to propel your business with our upcoming "Pack Your Classes Challenge," which starts on September 9th 2024.

Over five transformative days, you'll receive targeted training to help you attract more clientele, enhance your leadership skills, and attain your business objectives. 
Don't overlook this opportunity to make a substantial impact while enjoying yourself. 
Enroll via the link provided in the show notes and take that initial step towards becoming the CEO that will drive your business forward. 

Tune in and gear up for a flourishing future full of growth opportunities!

Work with Jackie Murphy


When it feels like you've tried everything...13 Feb 202400:25:41

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Have you ever hit a point in your business where it feels like you've tried everything, but you still haven't been able to accomplish your goal?

How do you know what to do next?? This episode is for you.

We're going to talk about the necessary shifts in your mindset and your actions, if you're not seeing the success you want.    

You may have only scratched the surface of what you could be doing towards your goals!

It's easy to spend a lot of time doing busywork that doesn't actually move your business forward. Inside the episode, I explain exactly how to tell if you're taking "action for action's sake" and why it's not generating results. 

It's also easy to avoid the risky, uncomfortable things that will truly create the success you want!

Today, I share how my expectations were off about what it would take to achieve a specific goal — and what I did next. And I share the scary decision I recently made to move my business forward (and what I'm expecting out of it)!

Here's the truth: I don't want you to try to hit your goals.

I want you to decide. Go all in. Do what it takes, for as long as it takes, to succeed.

And don't be afraid of failing along the way!

Yoda had it right: "Do or do not, there is no try.” 

IN THIS EPISODE, YOU'LL LEARN:

  • The 3 types of "return on investment" to look for from your actions, to see if they'll move your business forward vs. if they're busywork
  • What specific data to look to find out if you've really "tried everything" 
  • Why your expectations of what you'll need to do might be off


Get more!

Work with Jackie Murphy


Holding Space In Your Business 15 Apr 202200:21:19

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Welcome to episode 116, "Holding Space In Your Business." 

As yoga teachers, we hold space for our students all of the time. 

We know how to offer our full presence, compassion, and being without judgment. 

But most yoga teachers are not using this tool in their business. 

When you aren't holding space in your business it will slow you down, cause you to quit early, and not make the revenue you want to make. 

In this episode I will teach you how to hold space in your business, and why it matters so much to your success. 

In today’s episode, you’ll learn:

  • Definition of Holding Space 
  • How to know if you are NOT holding space in your business
  • Why Holding Space in your business matters 
  • How to Hold Space in your business 

Featured on this episode:

Work with Jackie Murphy


Decide To Be Successful 08 Apr 202200:22:19

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Welcome to episode 115, " Decide To Be Successful."

Students ask me all the time, "I just don't know if this will work or not." They are asking me for validation of their yoga business 'working.'

And this my friends, is always my sign that they haven't intentionally decided to be successful.

The decision for success is available to us all, and you can make it today. 

In this episode, you'll learn how to go from fear, and doubt to inevtiable success. 

In today’s episode, you’ll learn:

  • How to know if your yoga business, "will work" or not. 
  • How doubt, worry, and fear rob you from living yoga 
  • How to intentionally create a successful yoga business 
  • Why it is so important to decide ahead of time 
  • Actions to create success in your business 

Featured on this episode:

  • Doors to The Profitable Yoga Boss Group Open May 13th 2022 
  • Haven’t left a review yet? Click here to tell us what you think of The Yoga Boss Podcast

Work with Jackie Murphy


4 Vital Business Lessons You Need To Know25 Mar 202200:19:31

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Welcome to episode 114, " 4 Vital Business Lessons You Need To Know."

It is embedded in our patriarchal society that you have to 'learn' only from people who are 'more experienced' than you.

This couldn't be further from the truth, and it is a thought error that is slowing you down.

In order to build your business effectively, you have to know how to always be learning in business.

In this episode, I break down 4 vital business lessons you need to know from an unlikely source. 

In today’s episode, you’ll learn:

  • The common problem you experience when you believe people with 'more money can be your only teachers
  • 4 vital business lessons

Featured on this episode:

  • Doors to The Profitable Yoga Boss Group Open in March! Join Now
  • Haven’t left a review yet? Click here to tell us what you think of The Yoga Boss Podcast

Work with Jackie Murphy


Making money easily as a yoga teacher with Kasidy Kersey 18 Mar 202201:05:20

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Welcome to Yoga Boss episode 113, "Making money easily as a yoga teacher with Kasidy Kersey." 

"Kasidy Kersey is the founder and CEO of Marina Bay Yoga, a virtual and mobile yoga studio that serves ambitious leaders and high achievers with private and corporate yoga classes and self-mastery coaching. Kasidy specializes in stress management and helps busy professionals live more peaceful purpose-filled lives".

In this client interview we cover:
-How to make money easily as a yoga teacher
-Refining your niche as a yoga teacher
-Implementing from the podcast
-Doubling your business revenue
-Avoiding blame, or deflection of your results
-Showing up as a leader
-Step to show up as a leader today

Website: marinabayyoga.com

Instagram: https://www.instagram.com/iamkasidy  ;   https://www.instagram.com/marinabayyoga

Facebook Page: https://www.facebook.com/iamkasidy

Email List Opt-In: https://www.marinabayyoga.com/emailupdates

Work with Jackie Murphy


From new teacher to stepping into the CEO role with Johanna Montenegro.11 Mar 202201:00:06

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Welcome to Yoga Boss episode 112, "Stepping into the CEO role with Johanna Montenegro." 

The Profitable Yoga Boss Group is OPEN for enrollment from March 11th-March 25th 2022.
The first step is to sign up for a 30 minute consultation call to get your profitable business blueprint and see if you are the right fit for the group.  Click below to sign up.

https://www.profitableyogaboss.com


"Johanna Montenegro, Licensed Professional Counselor, and RYT200. Owner of The Mindful Collective Studio just outside San Antonio, TX. We offer aerial yoga, traditional yoga, workshops, and events that promote mind-body wellness. "

Inside The Profitable Yoga Boss Group Johanna became the new owner of The Mindful Collective Studio. She has rebranded, creating a new vision for the studio, and growing her revenue. 

In this episode we discuss Johanna's experience inside The Profitable Yoga Boss Group and so much more:
-How to get your team of teachers onboard
-Enrolling students and teachers in your vision for your business
-How to transition leadership, branding, etc.
-Becoming a leader and CEO


Connect with Johanna:

Website: https://www.themindfulcollectivestudio.com 

Instagram: https://www.instagram.com/themindfulcollectivestudio/

Facebook Page: https://www.facebook.com/themindfulcollectivestudio

Email List Opt In: https://view.flodesk.com/pages/61e7887a4cfe7529d668b3c5

Work with Jackie Murphy


How to stop waiting and build the business you've been dreaming of with Sandy Raper. 04 Mar 202200:50:39

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Welcome to Yoga Boss episode 111, "How to stop waiting and build the business you've been dreaming of with Sandy Raper."

"A modern yogi and entrepreneur, Sandy Raper finds balance and sustainability as a wife and mother of three boys, while cultivating longevity as a yoga teacher, educator, and trainer for twenty years now. Out of a strong passion to inspire and support yoga teachers, Sandy developed her Beyond Yoga Teacher Training Mentorship Program to offer support and guidance for teachers to refine, grow and develop themselves beyond the foundation of teacher training. Sandy created her Beyond Yoga Teacher Training Podcast in October 2020 as yet another resource for her to share, encourage and support yoga teachers around the globe."

Inside The Profitable Yoga Boss Group Sandy has transitioned her offer, started working less with more clarity in her yoga business.

In this episode we discuss Sandy's experience inside The Profitable Yoga Boss Group and so much more:
-200 hr teacher training myths
-How to stop 'waiting' and get out of hovering 
-Getting clear on her message
-Taking 100% responsibility for results
-Becoming a leader and CEO


Connect with Sandy:
www.sandyraper.com/podcast

Website: www.sandyraper.com 

Instagram: @sandyraperyoga @byttpodcast 

Facebook Page: Sandy Raper Yoga 

Email List Opt-In: www.sandyraper.com

Work with Jackie Murphy


ANNOUNCEMENT: LIVE EVENT Purposeful Profit 2.0 02 Mar 202200:07:03

Send Jackie A Message!

Purposeful Profit is back and better than ever! 


Join Jackie LIVE for the new 3 Day event - Purposeful Profit 2.0

It’s 3 days of intensive training that will have you smashing goals in 2022. 

If you are a yoga teacher or studio owner who knows they are meant for more impact this is the training for you. 

The party starts on March 9th and goes until the  11th. 
Mark your calendars because you won’t want to miss this. 
Replays are available until March 16th

The Purposeful Profit 2.0 is going to be THE virtual event that helps your hit your 2022 goals.

Click here to register today!



Work with Jackie Murphy


Return Clients Interview 25 Feb 202201:18:36

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Welcome to episode 110, " Return Clients Interview "

In this episode, I am joined by 4 of my returning clients to share their experience working with The Yoga Boss process time and time again.

Maya Basik https://www.instagram.com/maya.basik/?hl=en

Ally https://www.instagram.com/yogatreehaverhill/?hl=en

Karina https://www.instagram.com/pnwyogi_/?hl=en

Ashley https://www.instagram.com/cyclical_yoga/?hl=en

In today’s episode, you’ll learn:

  • Why longevity and depth matter in your business 
  • Benefit of sticking with one method for your business 
  • Client testimonials of working with The Yoga Boss process repeatedly 

Featured on this episode:

Work with Jackie Murphy


4 common problems you'll experience from $0-$100k 18 Feb 202200:31:36

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Welcome to episode 109, " 4 common problems you'll experience from $0-$100k."

Whether you are just starting out as a yoga teacher or you've already hit six figures, there are 4 common problems you will face.

In order to overcome any problem that comes your way you need a process for
handling any mind drama that comes your way at any revenue stage.

In this episode I break down the most common problem you'll experience at each revenue milestone in your business.

In today’s episode, you’ll learn:

  • The common problem you'll face when you first start your business 
  • What happens after you've made some money, and are working to make your next $5k 
  • How to move through the revenue ceiling of $8k-$10k months
  • What to do to scale to multiple five-figure months and beyond

Featured on this episode:

Work with Jackie Murphy


Bonus Episode: The Drop In Series With Susanne Rieker16 Feb 202200:45:10

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Welcome to Yoga Boss: The Drop-In Series. 

Bonus Episodes designed to give you an in-depth, insider look at what it is like to build a career and thrive in the yoga industry. 

Our conversation is with Susanne Rieker, the host of the Blissful Biz podcast. 

Susanna says, "I’ve been working in digital marketing since 1997 (what I like to call the era of the wild, wild web) and helped launch websites for BMW, Coca Cola, and many others. I’ve started my first online business, a yoga retreat directory, in 2013. Then I went to Bali for a yoga teacher training…

These days I work with yoga teachers and wellness entrepreneurs to build and leverage their online platforms. And I’m devoted to helping well entrepreneurs bring their vision to life, to make a bigger impact and help more people."

Website: https://www.susannerieker.com

 

Work with Jackie Murphy


Plan a Maternity Leave & Hit Your Business Goals 30 Jan 202400:27:29

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Want to take time off and still hit your revenue goals? This is the episode for you!

Even if you're not planning a maternity leave, but want to limit the hours/week you work, this episode will break down the steps you need to take to make the money you want to.

In this episode, I share my personal experience of planning and taking time off for both of my sons. And I get real about what was hard, what worked well and what you can learn from it!

Here's what changed the game for me: Having a very clear and specific goal in mind.

Not just a revenue goal — a time goal. How much money do you want to make, and how much time do you want to take off?

I help you know how to answer these questions, and walk you through my own processes for pausing clients, setting up evergreen and waitlist offers and honoring boundaries for my self-care (and more!).

IN THIS EPISODE, YOU'LL LEARN:

  • How to set up your business to take off the time you want, and still make the money you want
  • Why you'll have more success when you take away any "shoulds" and shame around taking time off, and create your plan based on what's going to truly support you
  • Personal answers to questions I've received on IG about maternity leave and hitting goals (and how things were different for my first and second sons!)

Get more!

Work with Jackie Murphy


Overcome Imposter Syndrome to build a wellness business with Andrea Nordling11 Feb 202200:56:28

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Welcome to episode 108, " Overcome Imposter Syndrome to build a wellness business with Andrea Nordling."

I am so happy to introduce you to my colleague and friend, Andrea Nordling. Andrea helps nutritionists and health coaches build a profitable practice. 

Building a business in the wellness industry requires confidence. Whether you are a nutritionist or yoga studio owner building self-confidence, and overcoming doubt is vital to your growth. 

One of the biggest reasons wellness professionals in all modalities don’t grow their businesses is Imposter Syndrome

You do not want to miss the insights this discussion brought to light on all the sneaky ways this elusive “imposter syndrome” shows up for all of us, including where we both see it in OUR businesses.

Andrea Nordling host The Profitable Nutritionist Podcast: https://www.buildaprofitablepractice.com/podcast

Get The Profitable Yoga Business Free Course Here:
bit.ly/PYBfreecourse 

Work with Jackie Murphy


Bonus Episode: The Drop In Series With Erika Belanger 09 Feb 202200:45:43

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Welcome to Yoga Boss: The Drop-In Series. 

Bonus Episodes designed to give you an in-depth, insider look at what it is like to build a career and thrive in the yoga industry. 

Our conversation is with Erika Belanger. 

Erika is a yoga teacher, the host of the On & Off Your Mat Podcast, and a transformational life coach. 

Being a teacher is part of who she is, and she uses yoga, podcasting, and life coaching as different entry points all aiming to help her students and clients move from surviving to thriving.

 Her radiant spirit and engaging sense of humor create light-hearted practices focused on awareness, intentional movement, and self-care. 

She empowers her students and clients to awaken to themselves, become embodied, and build the life of their dreams.


Website : www.erikabelanger.com

IG :@erika.belanger & @onandoffyourmatpodcast


Work with Jackie Murphy


Avoid these 2 time wasting mistakes...04 Feb 202200:27:26

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Welcome to episode 107, "2 Mistakes That Cost You Time ." 

Don't have enough time to work on your yoga business? 
Maybe you feel like you are in constant hustle mode, and can't keep up. 

Burnout, hustle, overworking are all common in a yoga business. 

But it doesn't have to be this way. 

Sound too good to be true? It's not. 

You can hit your revenue goals, and take 3 days off every week. 
You can make six figures and take 3 months off every year. 

There are 2 mistakes you are making that are costing you energy, and leaving money on the table. 

Learn how to make more in less time with more ease. 

In today’s episode, you’ll learn:

  • Why do we think more time equals more money. 
  • What actual creates money
  • 2 mistakes you are making that are wasting your time

Featured on this episode:

Work with Jackie Murphy


Your Students Are A Mirror 28 Jan 202200:24:46

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Welcome to episode 106, "Your Students Are A Mirror  ." 

There is an abundant amount of students who are meant to work with you.  

And they don't just show up by random chance. 

Do you how to turn on the steady stream? 

There is only one thing you need to know. 

Your students are a mirror. 

This episode will give you an exercise to look into the mirror of students (or lack thereof) and know exactly what to do to attract easy, wonderful students. 

No more confusion. 

It is a simple problem you can fix today.  

In today’s episode, you’ll learn:

  • Your yoga mat is a mirror in your practice
  • Your students are a mirror in your business
  • Clear up the mystery of attracting students to you. 

Featured on this episode:

Work with Jackie Murphy


Create a magnetic brand and attract students to you. 21 Jan 202200:22:14

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Welcome to episode 105, "Create a magnetic brand and attract students to you ." 

You want new students to effortlessly walk into your studio? 

People to DM you 'out of the blue' to book your privates? 

You have to attract students to your business like a magnet. 

This is not only possible but it is simple. 

There is a clear three-part process to creating a magnetic brand that attracts students to your business. 

No more convincing. No more hustle. 

Learn how to naturally pull your most ideal students in 

In today’s episode, you’ll learn:

  • Why having a magnetic brand matters 
  • Why everyone can create a magnetic brand
  • Three things you need to do in order to attract students to you. 

Featured on this episode:

Work with Jackie Murphy


Convert Your Audience To Paid Students 14 Jan 202200:30:09

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Welcome to episode 104, "Convert Your Audience To Paid Students ." 

If you have an engaged audience of students, but no one is actually buying your offer...

You've got a sales problem. 

You are probably sitting on your next paid student right now. 

All you have to do is learn how to convert them to your paid offer intentionally. 

You don't need to use email marketing or build out your studio first. 

People will pay you now when you know how to sell. 

In today’s episode, you’ll learn:

  • Why you aren't converting students to paid students yet 
  • The number one mindset shift that will help you convert students
  • 5 steps to implement now to convert your audience to paid student 

Featured on this episode:

Work with Jackie Murphy


#1 Branding Mistake In Your Yoga Business07 Jan 202200:21:17

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Welcome to episode 103, "#1 Branding Mistake In Your Yoga Business." 

Misunderstanding what your brand actually is will cost you time, and lots of money.  

Most yoga teachers and studio owners know that they need a brand...

but far too many make the #1 branding mistake.

In order to create a six-figure brand, you just need to know exactly what a brand is. 

I’m sharing the number one branding mistake yoga teachers make, and what you need to focus on instead. 

In today’s episode, you’ll learn:

  • Where the industry is headed in five years. 
  • How to be a part of leveling up the yoga industry--for good.  
  • The number one branding mistake yoga teachers and studio owners make.  
  • Why branding is vital to standing out--and building a profitable business. 

Featured on this episode:

Work with Jackie Murphy


The thing you HAVE to sell to retain new students. 31 Dec 202100:25:30

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Welcome to episode 102, "The thing you HAVE to sell to retain new students." 

In January yoga businesses will see an increase of 34% to 50% new students...thanks new years resolutions. 

But most people give up on their new year's resolutions within 32 days. 

So, as a business owner, you need a strategy for retaining those new students.

It's not the time for you to hustle, push, burn out for the rest of the year. 

You just need to know exactly what you need to sell your new students. 

I’m sharing how to retain new students now and in the future. 

In today’s episode, you’ll learn:

  • Why you need to move from muscle not momentum in your business. 
  • How to tell if you are selling the container or the result. 
  • The thing you have to sell in order to retain new students. 
  • Why selling is in service of your students 

Featured on this episode:

Work with Jackie Murphy


How To Increase Your Visibility & Grow Your Yoga Business24 Dec 202100:22:11

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Welcome to episode 101, "How To Increase Your Visibility & Grow Your Yoga Business." 

 One of the major things I work on with my clients is how to get visible. 

People have to know you exist before they can hire you. 

The best way to make this happen is by increasing awareness of your business – the number of eyeballs that are on YOU and your business. 

There are many ways you can do this. 

I’m sharing how to overcome the fear of being visible so you can actually start taking action. 

In today’s episode, you’ll learn:

  • Why the fear of being visibility is so common.
  • How to overcome the fear of visibility, and how to know if it's holding you back.
  • How knowing exactly who you are is required in business
  • Why getting visible is so important for your business

Featured on this episode:




Work with Jackie Murphy


Mindfully Evaluating 2021 17 Dec 202100:24:35

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Welcome to Yoga Boss Episode 100, "Evaluating 2021." 

Have you ever felt like you might not 'have what it takes to build a business? 

Maybe you've been taking the same action week after week and still aren't seeing results. 
Or you've been thinking that you need to work on yourself, first before you can actually make the money you want to make. 

This is the result of not mindfully evaluating your business. 

It happens when you don't know how to accurately evaluate your business, in order to actually problem solve and create new results. 

Evaluating is a high-value habit.  

But we can't evaluate accurately with judgment. 

In this episode I break down: 
- What mindful evaluation is
-How to tell if you are evaluating correctly 
-What data to collect in your business 
-Why you are as smart as a rocket scientist 
-The skill you have to learn to have massive success in business

Work with Jackie Murphy


Is it wrong to want to make more in your yoga business? 23 Jan 202400:19:54

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Welcome to episode 206, "Is it wrong to want to make more in your yoga business?"

First, an invite! Whether your January is already full of momentum, or you want to kick it into gear, you're invited to The GROW Challenge - starting Jan 29th 2024. It's designed to help you make more and keep more profit in your business. See you inside!

In this episode, I explore the feelings of guilt and resistance that can come up when you think about wanting to make more money in your yoga business.

You may have a dream of making six, or even seven figures in your yoga business.

But you may also question whether that's greedy or wrong!

Here's the truth: Your desire to grow will only serve the world.

As you grow the students you serve, you help them become the people they need to be to go out and serve others. The ripple effect is so much more than you can ever imagine. 

When you stop believing the lie that what you want "isn't meant for you," your desire, fueled with certainty, gets you into action. And that action brings your desire to fruition.

IN THIS EPISODE, YOU’LL LEARN: 

  • Who most of the money made in the Yoga Industry goes to (hint: it's not yoga instructors!)
  • Why it matters that 90% of women-owned businesses never reach $100k
  • How to think about what you want in a way that propels you to action, rather than puts you in an energy of lack
  • The mindset shift you need to build an unstoppable business

Get more!

Work with Jackie Murphy


Transactional vs Relational Marketing 10 Dec 202100:26:36

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Welcome to Yoga Boss Episode 99 "Transactional vs Relational Marketing." 

Have you ever found yourself frustrated and wanting to quit a strategy you are using in your business because you aren't seeing results fast enough? 

Maybe you've been posting on social media hoping for a boost in followers. 
Or you've been offering free meditations for your audience weekly hoping for sales calls. 

This is transactional marketing, and it isn't in alignment with a yoga business. 

Transactional marketing happens when you get attached to a specific outcome or expected result. 

Let me be clear, we all want to make money in our business. 

But we can make money without attachment, and actually serve our students in a higher quality way. 

In this episode I break down: 
- What transactional marketing is 
-How to tell if you've fallen into the transactional marketing trap 
-Why it doesn't work 
-How to use relational marketing to build a sustainable business 
-Why relational marketing works 



Work with Jackie Murphy


How To Create A Successful Yoga Business 03 Dec 202100:21:44

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Welcome to Yoga Boss episode 98, "How To Create A Successful Yoga Business ."

Building a successful yoga business doesn't come down to luck.
You don't have to be in the 'right' city.
You don't have to be an extrovert.
You don't have to create an online course.

Building a successful yoga business is all about stepping into the role of CEO.
When you own the seat of the CEO there is no obstacle that can derail your success.
Everything is solvable.

In this episode I break down:
- 5 steps to creating a successful yoga business
-How to solve problems that you will experience in your business

Want to take this episode further and apply this work in your business?
Get the Purposeful Profit 3 Day Training: Get access now. 

Work with Jackie Murphy


Profitable Yoga Boss Concept: Intentional Marketing26 Nov 202100:25:15

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Welcome to Yoga Boss episode 97, "Profitable Yoga Boss Concept: Intentional Marketing"

Marketing is not about promoting yourself...
 If you are marketing your business without a strategy you'll end up posting, emailing, creating flyers without seeing a return on your work. 

You need a marketing strategy....and no I don't mean a content calendar (content calendars are not an actual strategy). 

In this episode I break down:
-What marketing is
-How to know if you have a marketing strategy
-What simple, effective marketing you have to do
-The Intentional Marketing strategy I teach my clients 


Join The Profitable Yoga Boss Group : https://bit.ly/Yogaboss

Work with Jackie Murphy


Client Interview: Understanding Your Nervous System in Business Katie's $50k+ 202119 Nov 202100:44:42

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Welcome to Yoga Boss episode 96, "Client Interview: $50k and your nervous system with Katie Olderman."

We've got another client interview today. My client Katie is on the podcast sharing about her success this year making $50k in her first year of business. Katie shares how she uses anxiety as a superpower in her business.

We touch on what it:
-Katie's business journey
-How to use anxiety as a superpower
-Why it is so important to regulate your nervous system
-How to make CEO level decisions in your business
-Tools for navigating anxiety, stress, and burnout in business.

Katie words, "I started working with Jackie right when I started my business. I was still working to get my hours for certification actually so I wasn’t even full-time yet. We’ve now worked together for over a year and my business has grown tremendously since then. When we started working together, I was averaging $600 - $1,200 a month. I took a few months off at the end of 2020 to study for my licensing exam (which I passed). In 2021, my first full year in business, I’m making more like $4,000 – 6,000 a month, on average and I am fully booked and have been for months.

I know I probably could be making a lot more because this process works like a charm every time, but I have anxiety and I have one of those “super smart” brains that look for every possible reason something won’t work, so it’s taken me a bit longer to get on board with “this will work for me too”. But it will. And if it will work for me and my uber challenging/highly clever brain trained-to-look-for-danger-everywhere, it will work for you." 


Check Out Katie here:

 Instagram: https://www.instagram.com/katieoldermanwellness/

Waitlist: https://view.flodesk.com/pages/614b3571bc3eea86ee42eaa0

Newsletter: https://view.flodesk.com/pages/60490cff14d15631c033b401


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Profitable Yoga Boss Concept: Ethical Sales 17 Nov 202100:24:15

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Welcome to Yoga Boss episode 95, "Profitable Yoga Boss Concept: Ethical Sales "

Selling is vital to your business creating revenue.

Selling is a skill you can practice and master...when you have the right tools.

In this episode I break down:
-What selling actually is
-How to know if you are not selling ethically in your business.
-What it means to sell ethically in your business
-Three things you have to do to ethical sell in your business 


Join The Profitable Yoga Boss Group : https://bit.ly/Yogaboss

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Make It Inevitable: Client Success Stories From The Profitable Yoga Boss Group12 Nov 202101:12:21

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Welcome to episode 94, "Make It Inevitable: Client Success Stories From The Profitable Yoga Boss Group."

In this episode, I am joined by 3 of my amazing clients from the very first Profitable Yoga Boss Group.

You'll hear from:
Ally https://www.instagram.com/_alval/?hl=en
Karina https://www.instagram.com/pnwyogi_/?hl=en
Karyna https://www.instagram.com/kk_goldman/?hl=en

These clients made their investment back plus so much more within their first round of the group.

In this episode we cover:
-How to make your investment back when you join The Profitable Yoga Boss Group
-The common obstacles of believing 'you' can't do it
-How they overcame doubt, fear, and indecision in business
-Their current success in business, and how that success will compound

This is also your invitation to join the November Profitable Yoga Boss Group.
Enrollment is OPEN now.
Sign up for a FREE 45-minute call to get your Business Blueprint, and see if you are a right fit for the group.  http://bit.ly/Yogaboss

If you are ready to grow your business to six figures and beyond with less hustle and more ease this is the group for you.

Make it inevitable.
Learn to love selling just as much as you love teaching.
Master marketing to consistently bring in new students, and retain them.
Learn to think like a business owner, a Yoga Boss.

Take the first step now: http://bit.ly/Yogaboss

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Yoga Is Easy To Sell 05 Nov 202100:21:25

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Welcome to Yoga Boss episode 93, "Yoga Is Easy To Sell."

Listen, you weren't trained on how to sell.

So either you aren't selling at all in your business, and your still making some money.

Or you are trying to use dated corporate tactics to sell (Think: 4 SPOTS LEFT).

You have to understand how this impacts your student experience.

When it comes to selling yoga it's easy.

In this episode:
-What happens when you don't sell
-Three easy steps to start selling today
-Creating higher conversion rates 

Purposeful Profit November 11th-13th: Bit.ly/ProfitableYogaBusiness

Join The Profitable Yoga Boss Group Waitlist: https://bit.ly/yogabosswaitlist

Enjoy this podcast?
Share with your friends and other yoga teachers. Every single yoga teacher belongs here, and every single yoga teacher who wants a successful business is capable of creating one.
Or leave a review on Apple iTunes.

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Business Debt29 Oct 202100:30:51

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Welcome to Yoga Boss episode 92, "Business Debt: How A Business Owner Thinks About Debt ."

Many yoga teachers struggle with leveraging debt in their business effectively because they aren't clear on what debt actually is.

When it comes to business, access to debt is a privilege and creates possibility.

In this episode:
-I break down what you've been taught about debt
-Why unintentional thinking around debt hinders your growth
-How to think of debt like a CEO
-What debt actually is.


Join The Profitable Yoga Boss Group Waitlist: https://bit.ly/yogabosswaitlist

Enjoy this podcast?
Share with your friends and other yoga teachers. Every single yoga teacher belongs here, and every single yoga teacher who wants a successful business is capable of creating one.
Or leave a review on Apple iTunes.


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The Yoga Industry and Covid: Grow Your Momentum 22 Oct 202100:30:31

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Welcome to Yoga Boss episode 91, "The Yoga Industry and Covid: Maintain Momentum."

The ongoing Covid-19 Pandemic has affected the yoga industry at large. You can still maintain momentum in your business though.

In this episode I break down:
-What creates momentum in your business
-How covid sped up consumer behavior in the industry
-Understanding what consumers are looking for now
-Keeping momentum in your business in the future...no matter what

Join The Profitable Yoga Boss Group Waitlist: https://bit.ly/yogabosswaitlist

Enjoy this podcast?
Share with your friends and other yoga teachers. Every single yoga teacher belongs here, and every single yoga teacher who wants a successful business is capable of creating one.
Or leave a review on Apple iTunes.


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Should I hire a yoga mentor or a business coach? 15 Oct 202100:20:00

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Welcome to Yoga Boss episode 90, "Should I hire a yoga mentor or a business coach?

Many yoga teachers and studio owners looking to hire a yoga mentor to help them grow their careers.

Depending on what your goal is there is a time to hire a  mentor and a time to hire a coach.

Listen to this episode to know whether or not you should work with a business coach or yoga mentor. 

In this episode I break down:
-The definition of a mentor
-The definition of a coach
-When to hire a mentor
-When to hire a coach
-Telling your students that you are the perfect fit for them.

Enjoy this podcast?
Share with your friends and other yoga teachers. Every single yoga teacher belongs here, and every single yoga teacher who wants a successful business is capable of creating one.
Or leave a review on Apple iTunes.

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The 2024 Vision Workshop 09 Jan 202400:36:14

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Welcome to Yoga Boss episode 205, "The 2024 Vision Workshop.”

We're going to talk about the the importance of creating a clear vision for your life and business in the future year 2024. 

The Importance of Goal Setting and Support

Reflecting on the Past Year: Gratitude and Desire

Creating Your Vision for the Future

Vision Meditation: Imagining Your Future Self

Identifying Your Whys and Embracing Your Future Identity


In this episode, we cover how to visualize the wealth, success, and lifestyle changes you want to achieve, link them to tangible business goals, and translate these into everyday actions.


IN THIS EPISODE, YOU’LL LEARN: 

  • The Business of Yoga Course and Membership is open now. Join here.
  • Private Business Coaching Available: Apply here
  • The importance of the role of a yoga mindset combined with a clear business strategy.
  • The Power of Imagination and Wealth Consciousness

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Grow Your Yoga Business in 90 Days08 Oct 202100:21:47

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Welcome to Yoga Boss episode 89, "Grow Your Yoga Business in 90 Days."

We've got 90 days in 2021... it's go time.

Regardless of when you listen to this episode, commit to your yoga business for the next 90 days. So often I see yoga teachers and studio owners put too much between them and making money.

You don't need tons of time.

You just need 90 days to create real momentum in your business.

Here is how to grow your business in 90 days:

In this episode I break down:
-The three things you need to do to grow your yoga business in 90 days.
-Productive vs Unproductive Drama
-Not waiting for inspiration to show up and market your business
-Becoming the CEO now and making decisions quickly. 

Enjoy this podcast?
Share with your friends and other yoga teachers. Every single yoga teacher belongs here, and every single yoga teacher who wants a successful business is capable of creating one.
Or leave a review on Apple iTunes.

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Copy Writing 101: Marketing That Works01 Oct 202100:21:22

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Welcome to Yoga Boss Episode 88, "Copy Writing 101: Marketing That Works."

You know marketing your yoga business is essential, but do you know how to make your marketing effective?

Effective marketing creates awareness for your business AND converts your audience to paid clients.

If you aren't seeing results from your marketing you may have a copy problem..

In this episode I break down:
-What copywriting is.
-How do you know if you have a copy problem in your business
-What excellent copywriting does
-Three ways to write copy that stands out, and converts.

Enjoy this podcast?
Share with your friends and other yoga teachers. Every single yoga teacher belongs here, and every single yoga teacher who wants a successful business is capable of creating one.
Or leave a review on Apple iTunes.

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Client Interview: Brand New Teacher To $5k Months with Karina24 Sep 202100:54:57

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Welcome to Yoga Boss episode 87, "Client Interview: Brand New Teacher To $5k Months  with Karina."

We've got another client interview today. My client Karina is on the podcast sharing about her years of experience in the yoga industry.

We touch on what it:
-Getting certified during Covid
-Taking action to gain confidence
-How she committed to her business: taking the Yoga Boss call in the middle of the night.
-Replacing her salary within 4 months of starting her business


Check out Karina:
IG: https://www.instagram.com/pnwyogi_/

Facebook: https://www.facebook.com/karinasyogaretreats

Website: www.karinasyoga.com

10 Day Meditation Challenge for FREE: https://www.facebook.com/groups/901292730495109

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Client Interview: $6k to $14k months working less with Ally 17 Sep 202101:05:17

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Welcome to Yoga Boss episode 86, "Client Interview: $6k to $14k months working less with Ally."

We've got another client interview today. My client Ally is on the podcast sharing about her years of experience in the yoga industry.

We touch on what it:
-Navigating a studio through Covid 19
-Transitioning from 14 classes per week to 5 classes per week
-Delegating in your business makes you money
-Overdelivering for your students
-How Ally is making more than her banking salary ever could've been

Ally's words, "Do something you LOVE - my first year of business took place during a pandemic and I still woke up every morning excited to go to work. We all have to make a living and if you make a living following your heart and your dharmic path, even the worst days will be enjoyable. Also, join Yoga Boss if you have the opportunity. Having Jackie as a sounding board and the support of my group this year has given me the boost of confidence and a level of support that allows me to show up as my best self in my business and it shows in our financial statements. "


Check Out Ally here:
Website: www.theyogatreestudio.com

 Instagram: https://www.instagram.com/yogatreehaverhill/ and https://www.instagram.com/_alval/

Facebook Page: https://www.facebook.com/theyogatree

Studio Page: https://theyogatreestudio.brandbot.io/forms/prospect-lead-9Gg7MP.html



Enjoy this podcast?
Share with your friends and other yoga teachers. Every single yoga teacher belongs here, and every single yoga teacher who wants a successful business is capable of creating one.
Or leave a review on Apple iTunes.

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More Marketing Doesn't Mean More Money: Acres of Diamonds 10 Sep 202100:24:25

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Welcome to Yoga Boss Episode 85, "More Marketing Doesn't Mean More Money: Acres of Diamonds "

Growing your audience and growing your business are two different things.

You might have made the mistake of thinking that more or 'better' marketing is the answer to you building a profitable business.

Marketing is key to business but too much marketing can actually hold you back from making money.


In this episode I break down:
-How the Acres of Diamonds story relates to business
-How to know if you are over-marketing
-What is possible for you when you shift your focus from marketing to selling

Enjoy this podcast?
Share with your friends and other yoga teachers. Every single yoga teacher belongs here, and every single yoga teacher who wants a successful business is capable of creating one.
Or leave a review on Apple iTunes.

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7 Figure Yoga Business: Client Interview with Susi Hately 03 Sep 202100:55:37

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Welcome to Yoga Boss Episode 84, "7 Figure Yoga Business Client Interview with Susi Hately"

We've got another client interview today. My client, Susi Hately, is on the podcast sharing about her years of experience in the yoga industry.

We touch on what it:
-Why it is so important to implement
-Surrounding yourself with people who think the way you want to think
-Women, Yoga and Money
-Leaving behind 'bro-marketing' for a yoga centered approach to business
-Focusing on your best client as the way to 7 figure business



Check Out Susi Here:
https://www.functionalsynergy.com/women-yoga-money/

Instagram:
https://www.instagram.com/susi.hately

Enjoy this podcast?
Share with your friends and other yoga teachers. Every single yoga teacher belongs here, and every single yoga teacher who wants a successful business is capable of creating one.
Or leave a review on Apple iTunes.



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Money is never a fluke. 27 Aug 202100:22:45

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Welcome to Yoga Boss Episode 83, "Money is never a fluke."

When you make money in your yoga business, your brain will tell you it was just 'luck.'

If you are new to business it will tell you it's beginners luck...

There is no such thing when it comes to making money in your business.

In this episode I break down:
-Why believing your revenue in your business is fluke is such a problem
-Where the term 'fluke' came from and what it actually means
-How to know exactly how to make money, as much as you want.

Enjoy this podcast?
Share with your friends and other yoga teachers. Every single yoga teacher belongs here, and every single yoga teacher who wants a successful business is capable of creating one.
Or leave a review on Apple iTunes.

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It Is Okay To Charge For Yoga20 Aug 202100:30:39

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Welcome to Yoga Boss Episode 82, "How To Not Feel Guilt Charging."

So many yoga teachers tell me that they feel bad, even guilty, for charging for yoga.

In this podcast, I debunk the idea that it is bad or wrong to make money as a yoga teacher.

We discuss how to use your professional expertise to create opportunities and serve a wide range of students.

This is about charging less to feel better.
This is about viewing your pricing as ethical, and intentional.

You must listen to this episode if you've ever wondered:
-If your price to 'too high'
-If there is a 'cap' for what it is okay to charge
-If you can make your business accessible to all and still make a profit.


Enjoy this podcast?
Share with your friends and other yoga teachers. Every single yoga teacher belongs here, and every single yoga teacher who wants a successful business is capable of creating one.
Or leave a review on Apple iTunes.

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What you've done in the past is irrelevant.13 Aug 202100:14:45

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Welcome to Yoga Boss Episode 81, "What you've done in the past is irrelevant."

What you have or haven't until this moment is irrelevant when it comes to making becoming a profitable yoga boss.

Telling yourself that you should've already gotten started, doesn't help you start today...
Telling yourself that you didn't get the certifications that you already needed...
Telling yourself you needed a bigger audience already to start posting...

What you haven't done in the past is not relevant for what you can create in the future.

Put down your past.
 
The impossible is temporary.

Become a profitable yoga boss.


Enjoy this podcast?
Share with your friends and other yoga teachers. Every single yoga teacher belongs here, and every single yoga teacher who wants a successful business is capable of creating one.
Or leave a review on Apple iTunes.

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Pricing 2.006 Aug 202100:16:04

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Welcome to Yoga Boss Episode 80, "Pricing 2.0." 

Choosing the 'right' price for your offer can sometimes seem like one big puzzle. Tune into this episode to learn how to price your offer in a way that supports your business, long-term.

You learn:
-Price being a reaction vs being a decision
-How your price filters for your best client
-Choosing your price, and sticking with it. 

Enjoy this podcast?
Share with your friends and other yoga teachers. Every single yoga teacher belongs here, and every single yoga teacher who wants a successful business is capable of creating one.
Or leave a review on Apple iTunes.

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Your Marketing Plan for 2024 02 Jan 202400:21:49

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Welcome to Yoga Boss episode 204, "Your Marketing Plan for 2024.”

We're going to talk about the difference between a successful yoga business owner and someone who isn't quite successful and what really matters.

The importance of  understanding what makes you unique.

Consumers right now Are willing to spend money with specialists.

Marketing is all about building and deepening relationships.

Marketing in 2024 boils down to two things: building relationships and deepening relationships.

In this episode, We are going to cover how you can build a sustainable business so that you don't have to teach all the time and all the places to all the people but still make the money that you want to make.


IN THIS EPISODE, YOU’LL LEARN: 

  • Join The Grow Mastermind waitlist here.
  • The Business of Yoga Course and Membership is open now. Join here.
  • Private Business Coaching Available: Apply here
  • Marketing in 2024 boils down to two things: building relationships and deepening relationships.
  • The importance of being unique.

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Realistic Vs Resourceful 30 Jul 202100:29:44

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Welcome to Yoga Boss Episode 79, "Realistic Vs Resourceful." 

We are taught to be 'realistic' in our lives. This employee-level thinking can keep you stuck in your current reality, and make it very hard to create the business you want.   

Tune into this episode to learn:
-What it means to be realistic 
-What problems this creates in your business
-The solution: being resourceful. 
-The importance of knowing that you are capable of creating the business you want. 


Enjoy this podcast?
Share with your friends and other yoga teachers. Every single yoga teacher belongs here, and every single yoga teacher who wants a successful business is capable of creating one.
Or leave a review on Apple iTunes.

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How To Make Money 23 Jul 202100:28:20

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Welcome to Yoga Boss Episode 78, "How To Make Money." 

Making money in your business can feel daunting, confusing, and overwhelming. 
AND it's not actually even something you need to do.... 

Wait what? 

That's right.  In this episode I teach you how to think about money in a BRAND new way, that will make it flow right into your business. 

And we break down, in the most simple and easiest way, how to make money in your yoga business. 

Most yoga teachers put way too much between them and making money in their business. 
This podcast is designed to get you making money, now. 

Enjoy this podcast? Leave a review on Apple iTunes. We will be raffling off Apple Airpods for new reviews on the podcast. It's simple. Leave me a review, and send an email to jackie@jackiegmurphy.com letting me know it's done. You'll be entered to win. 

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Yoga Boss Group Invitation + Testimonials 19 Jul 202100:17:41

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ARE YOU COMMITTED TO BUILDING A PROFITABLE YOGA BUSINESS? 
http://www.jackiegmurphy.com/boss


Whether you are making your first $100 or $100K, the process is the same. 

Building a profitable yoga business does not mean working more. 

It’s about making the money you want, with the most impact possible for your students, in less time. 

In the Yoga Boss Group Coaching Program, we keep it simple. The process is repeatable and easy to work. 

We do less of what you ‘think’ will make you successful, and more of what actually matters. 

We work on the process again and again. All the way to 100K. 

THAT WILL BE THE HARDEST PART 


This group will be rigorous and moves fast. It will require transformation. 


While there is lots of love and support, there is little emotional hand-holding. 


You will learn how to embody the CEO, a Yoga Boss, to problem-solve for your business. 


In the Yoga Boss Group Coaching Program, you will set a clear revenue goal. 

You will drop indulging in confusion, and implement on such a larger scale. 

You’ll master commitment, and having your own back. 

You will build your business your way and finally drop doubt and drama. 

Everyone works together. We build together. 

In the Yoga Boss Group Coaching Program, we don't judge. We don't exclude based on seniority or experience. 

We work together. 

Not only will you fit in, you already belong here.

Here is What You Get: 


Weekly Group Coaching For Six Months 
FB Community For Coaching And Collaboration
Access To The Yoga Boss Membership Portal 
Personal Guidance and Mentorship
Money-Back Guarantee

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