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If you’ve ever said, “I just need to find the right intro offer,” this episode is for you. Today, we'll break down one of the most common myths in the yoga and Pilates industry: that there’s a perfect intro offer or price point that will magically fill your classes. Spoiler: there isn’t.
Instead, I'll show you what actually determines your success: whether your intro offer matches your main offer, how you’re converting through connection, and if you’ve tested with enough volume to know what’s really working.
You’ll walk away with a clear framework to stop guessing, stop copying competitors, and start building a system that converts real humans — not just numbers on a spreadsheet.
Key Takeaways
There’s no “best” intro offer — success comes from strategy, not luck.
Your intro offer should teach the same behavior as your main offer.
Conversion happens through connection, not constant tinkering.
If you haven't yet, check out the free workshop using the link below, and learn about the 3 marketing mistakes I see yoga and Pilates teachers and studio owners making all too often (and how you can fix them!).
In this episode of The Studio CEO Podcast, we're talking about the sneaky voice of imposter syndrome that shows up even after you’ve built the business, filled your classes, or hit six figures. And I share the exact moment I realized how success can still trigger that quiet fear of being “a fraud.”
You’ll learn why our brains are wired to doubt ourselves, how to spot the subtle ways imposter syndrome hides in your thoughts (“I only sold out because …”), and a simple framework to retrain your mind toward confidence and ownership.
If you’ve ever minimized your accomplishments or felt like you “just got lucky,” this episode will give you the tools to recognize that voice, rewrite it, and keep climbing.
In this episode, we’re naming a hard truth: wellness has an efficacy problem. The data is clear—spending is up, but outcomes are down. So why aren’t people getting healthier?
You’ll hear:
What the stats really say about wellness in 2025
The sneaky ways the industry prioritizes aesthetics over outcomes
Why your drop-in class isn’t enough anymore
What the next generation of wellness brands are doing differently
How to build containers that actually create change
This episode is your call to lead differently—because people don’t need more content. They need transformation.
Welcome to Yoga Boss episode 161, "WHICH STRATEGY SHOULD YOU USE IN YOUR BUSINESS?"
When you google "Yoga Business Strategy" it is quite alarming...
It is clear that google alone would lead you down a long, lonely road.
Let me explain, ALL of the strategies google gives you are marketing strategies.
And a solid marketing strategy is only one piece of the puzzle.
One of the most common questions I get is, "What strategy should I use in my business?"
And I get it, using strategies that will work is very important.
And you actually need 3 types of strategies to build a profitable, sustainable yoga business.
IN THIS EPISODE YOU’LL LEARN:
-Purposeful Profit 2023 Save Your Seat Now -Marketing strategies in the yoga industry -Google results for yoga business strategies -How many strategies do you need -Why it works -Apply for The Profitable Yoga Boss Group
Welcome to Yoga Boss episode 159, "The Money Tree: Growing Your Business."
If there is a way that you could have your highest revenue month while you relax on the beach...
It is possible for you to have the resources to make more money while you work less.
Growing your business without working more is a possibility.
In this podcast episode, you’ll learn the necessary step you have to take in order to grow your business.
In this episode we cover the following: -First step in business to is build, then grow. -In order to grow you have to think like a business owner -a lesson from my money tree -how to decide what to grow (not all offers can come with you)
Welcome to Yoga Boss episode 159, "What matters more than strategy?."
You want a business strategy that is going to work, right?
As a business owner, you’ve probably spent time searching for the right strategy to use to attract new students and grow your business.
And there is no shortage of strategies out there.
But there is something else that matters more than any strategy you could find.
Your skills.
“Give a man a fish and you feed him for a day, teach a man to fish and you feed him for a lifetime.”
In this podcast episode, you’ll learn the difference between strategy and skills so that you stop searching for the ‘right’ strategy and spend time moving the needle forward in your business.
What is the real value of being able to distinguish between strategy and skills?
You’ll create a business that is resilient in any economic environment.
You want a business that lasts, right? It’s time to learn how to fish.
In this episode we cover the following: -The Money and Yoga Masterclass: Buy Now -Celebrating my client Sam from The Profitable Yoga Boss Group -Definition of strategy -Examples of successful strategies -Definition of skills -Why skills matter in your business -How to use any strategy and have it work -Why it works -Apply for The Profitable Yoga Boss Group
Welcome to Yoga Boss episode 158, "Sales Tip To Increase Conversion Rates."
You may hate selling...
Or maybe you know it's essential but your emotions stop you from feeling bold, clear, and confident in sales conversations.
In this episode, I give one quick mindset shift to improve your conversion rates and make selling easier.
Like I tell my clients, "The more you sell, the more you sell."
Mastering sales skills is key for any wellness business that wants to thrive.
In this episode we cover the following: -The Money and Yoga Masterclass: Buy Now -The Secret Of Sales Page member bonus -Conversion Rates -Increasing your conversion rates with one perspective switch -Why it works -Apply for The Profitable Yoga Boss Group
Welcome to Yoga Boss episode 157, "Should I call myself a coach?"
Have you ever spent time wondering what to call yourself?
Are you stuck in naming your business?
This is what I call a trap of indecision.
Instead of mastering selling or getting bold in your marketing, you spend precious work hours deciding what to call yourself.
While your business needs a name, what you call yourself doesn't determine your success.
If you have ever considered changing your title from yoga teacher to coach, this episode is specifically for you.
And if you have gotten stuck in indecision, this episode is for you.
In this episode we cover the following: -Why a name doesn't determine your success -Why you may be tricked into thinking you'd make more money if you changed your title... -How much the yoga and wellness industry is worth right now -The Money and Yoga Masterclass Feb. 2nd, 2023 -What to focus on instead that actually helps your business grow -Your invitation to the Money and Yoga Masterclass
Welcome to Yoga Boss episode 156, "My Failed Launch ."
Real talk friends, I just missed my sales goal massively.
Ever want a peak behind the curtain of a multiple-six-figure business? This is it.
In this episode, I am going behind the scenes of my latest launch and how it 'failed.'
There is no pretty sugar-coated ending to this story (yet).
This is just the real and raw experience of being a business owner.
Failure happens to us all, learn how I am dealing with it in my business.
In this episode we cover the following: -What a launch is. -My personal most recent launch failure. -How much money I spent on paid marketing, and how much money I made. -How I am learning from this launch. -How I deal with rejection and failure: hint very slowly. -Your invitation to the Money and Yoga Masterclass
Welcome to Yoga Boss episode 155, "Turn on The Money Flow in 2023."
You want to make a revenue jump.
Maybe you want to go from $1k months to $5k months.
Or you are ready to take your studio to $40k months.
Money flowing into your business doesn't just happen because you want it.
Money flows when you are all-in and your commitment is reflected in ALL of your actions.
Listen to this episode to turn on the money flow in 2023.
In this episode we cover the following: -The Yoga Boss Podcast episodes are released on MONDAYS now -The Money and Yoga Masterclass Feb. 2nd, 2022 -The Profitable Yoga Boss Group OPEN -Money isn’t flowing into your business in the amount you want. -Money flows when you are all-in. -Being all-in requires daily devotion -Exercises to evaluate if you have been 'all-in' in marketing, selling, and your offer.
Welcome to Yoga Boss episode 154, "Make Your 2023 Goal Inevitable."
New year, New Goal. Right?
But how do you make hitting your goals inevitable...
Most New Year's resolutions fail by the end of January.
This happens for one reason.
People think about the actions they will take or stop taking...and that's it.
Actions are only one piece of the puzzle. Actions alone do NOT ensure your success with your goals.
Listen to this episode to learn two other critical pieces of setting goals that make hitting your goals inevitable.
In this episode we cover the following: -The Profitable Yoga Boss Group Open Enrollment -Why coaching is so effective -Why changing action alone isn't enough to hit your goals -What actually determines your actions -Questions to ask yourself to make your 2023 goals inevitable -How to make decisions during the year to stay on track with your goals
Welcome to Yoga Boss episode 151, "Running a profitable studio in 15 hours a week with Katelyn Maginnes."
We are back with a special guest-hosted podcast from clients inside The Profitable Yoga Boss Group.
Katelyn Maginnes is wife to a traveling golf broadcaster and mom to an energetic toddler. They spend as much time outside as possible. She enjoys gardening and growing her own food. She loves cooking for her family and believes food is medicine. Just as she thinks that movement is medicine, she grew up a dancer; the dance studio was the first place she discovered movement as medicine for her soul. Now she has yoga as medicine for both body and mind.
She has been teaching power yoga since 2016. A 300hr Certified Baptiste Leader (2018) and RYT- 500 (2021). She is also trained in aerial yoga. She is passionate about empowering others, primarily through the transformational power of yoga.
She currently lives in historic downtown Wilmington - 2 blocks from her studio, Port City Power Yoga. Katelyn believes in creating your life exactly as you want, one moment at a time.
After recording this episode Katelyn went on to hit her first $9k month, congrats!
What You’ll Learn from this Episode: -Katelyn's journey of opening a yoga studio -Her goal of $9k in 15 hours a week -Her decision to invest in the group -What her biggest takeaway from the group has been
Welcome to Yoga Boss episode 152, " Profitable Kids Yoga Business Journey with Gina Velez."
We are back with a special guest-hosted podcast from clients inside The Profitable Yoga Boss Group.
Gina is a Kid’s Yoga Specialist, performer, and performing arts teacher in Southern California. Yoga and meditation are two practices that have positively changed her life and it’s now her mission to share these self-help tools with everyone she can.
A 200hr RYT & 95hr RCYT, Gina enjoys teaching all modalities of yoga from heated vinyasa, and gentle Hatha, to restorative, and more.
Mostly, she loves planting the seeds of mindfulness in young minds and watching them bloom and grow forever.
When not on her mat, you can find Gina at the beach with her Golden Retriever Harpo (Oprah backward), teaching theatre to teens, and performing on a stage, probably singing showtunes.
What you'll learn in this episode: -Note from Jackie -How to use opportunities that arise in your business -Gina's experience inside The Profitable Yoga Boss Group -The $3k in 30-day challenge -Gina's decision to shift to kid's yoga instead of opening a studio -New and improved relationship with money -The New Student Solution invite -The Profitable Yoga Boss Group enrollment
In this episode of Studio CEO, Jackie Murphy dives deep into how to transform your Instagram Stories from passive content into a powerful sales tool for your dance or creative studio.
So many studio owners are stuck reposting reels, resharing student tags, or sharing their class schedule — thinking that’s enough to fill their programs. But that’s just visibility, not conversion.
Jackie breaks down:
Why Stories are your warmest, most trust-filled audience
The biggest mistakes studio owners make when using Stories
The mindset shifts you need to sell confidently
A repeatable framework — Hook, Educate, CTA — you can apply today
Real client stories showing how intentional Stories actually boosted sign-ups
If you’ve ever felt awkward selling on Stories, or worried about being “too sales-y,” this episode will show you how to sell with clarity, confidence, and authenticity — without feeling pushy.
Tune in now to learn how to make Instagram Stories one of the most valuable selling tools in your studio marketing strategy.
Plus, hear Jackie’s best consistency tips to keep Stories working for you all year long.
Welcome to Yoga Boss episode 151, "From Marketing Dread to Double The Revenue while having fun with Kathy Bedward."
We are back with a special guest-hosted podcast from clients inside The Profitable Yoga Boss Group.
Kathy Bedward is a weight loss life coach. In her program, Trust the Journey, she teaches you to lose weight with self-love, and without dieting.
Kathy teaches you how to lose weight without counting calories, without being hungry all the time, without meal-prepping for hours, and without going on a “fake-food” diet. You eat real food that you actually enjoy eating, in a way that is aligned with your body and with your life.
With Kathy, you learn the tools that you need to lose weight for the last time, and to feel confident that the weight is never coming back. And the best part of your journey is that you build a beautiful and loving relationship with yourself and your body. You get to have the body and the life that you are meant to have.
What You’ll Learn from this Episode: -Kathy's experience inside The Profitable Yoga Boss Group -What surprised Kathy about The Profitable Yoga Boss Group -How The Universe dropped The Yoga Boss podcast into Kathy's life -Three steps Kathy teaches her clients that align with The Yoga Boss Podcast -Why Kathy overcame building her business on her own and joined a community -Kathy's experience learning marketing and selling -The Copy Course inside the group -Kathy's biggest transformation outside of doubling her revenue -The quality of the coaching in the group
Welcome to Yoga Boss episode 150, "Being the Boss Of Your Business and Life with Ashley Sorensen."
We are back with a special guest-hosted podcast from clients inside The Profitable Yoga Boss Group.
Ashley Sorensen is the creator + owner of Energy Flow Yoga, home of yoga + cyclical living for a more pleasurable period, aligned energy, and badass confidence!
In the signature MOON FLOW Program, Ashley guides her students to better understand their menstrual cycles - both the science + energetics- to create healthy, pain-free, regular periods, feel more connected + confident in their bodies, and welcome more ease, joy, and flow into their lives.
After struggling through resolving her own painful period issues, Ashley saw just how much education we were missing in regards to our bodies, and especially our menstrual cycles. She has made it her mission to empower menstruators with the education they need and deserve to not only create healthy, regular cycles, but to harness this inherent cyclical wisdom + create more fully aligned lives.
Ashley joined the PYBG about a year and a half ago and has grown her business from just a dream to a fully operational success! In this episode, she shares what she loved about the group and what she struggled with; as well as a little bit about what she does.
What You’ll Learn from this Episode: -Ashley's journey from teaching group yoga classes to having a thriving business -The results Ashley has had from The Profitable Yoga Boss Group -Why stepping into the Yoga Boss Mindset changed her business and her life -How to make strategic decisions quickly in your business and why it matters -How to prioritize and focus on revenue-producing actions
Welcome to Yoga Boss episode 149, "Find the Magic Of Building A Yoga Business."
Most yoga teachers and studio owners enter this industry because they genuinely DESIRE to share yoga.
However, as you grow your business and learn the skills required to run a profitable yoga business, that genuine love for yoga can quickly turn into burnout.
Instead of being in love with teaching yoga and your business, you'll start to feel dependent.
When this happens it's vital that you return to the true heart of your business.
Turn into this episode to genuinely WANT to get up and work in your yoga business.
In this episode we cover the following:
-Check-in with your Q4 and the Yoga Year for a successful 2022 -Starting your yoga career from desire - "I want to have a yoga business," instead of "I have to go teach today." - Wanting actually to sell and market your yoga offer -Two questions to ask to shift back into desire in your business -Dependency with the tools you use
Welcome to Yoga Boss episode 148, "The Secret To A Sustainable Yoga Business: Revenue vs Profit."
Are you growing your business to six figures?
Or are you scaling to multiple six-figures and the seven-figure mark?
Knowing your next revenue milestone is a key factor in creating a sustainable yoga business...but it isn't the most important factor.
In this episode, we discuss the difference between revenue and profit.
Building a sustainable yoga business starts with building a profitable yoga business.
You deserve to make the money you want to make in your business AND support yourself.
In this episode we cover the following:
-The secret behind revenue-driven marketing -Difference between revenue vs profit -How to create a profitable yoga business -Ensuring your ego isn't driving your business results -Profitable Yoga Offers
Welcome to Yoga Boss episode 147, "Step away from admin work and become a better CEO ."
Becoming a CEO is a role that you have to learn how to embody and it is vital to scaleable profitable yoga business.
Sometimes yoga teachers get stuck in admin work and wonder why the work they are doing isn't creating the result they want.
Admin work is necessary but it doesn't drive the business forward
Listen to this podcast to determine if you are spending too much time operating as the admin in your business.
Step into the role of the CEO and operate more effectively than ever before.
In this episode we cover:
-How important podcast reviews are, please review! -Giving time vs letting time be taken from you -Podcast episode 135 create a profitable business in one hour a day -The definition of CEO work -The definition of admin work -Why acting as CEO is so vital -Taking the podcast to the next level
Welcome to Yoga Boss episode 146, "Are you making demands or ethically selling?"
You know that marketing your business is imperative.
You also know that inviting students to your paid offer is vital.
But are you accidentally making demands of your students?
No one likes to be on the receiving end of a demand...especially future students.
Listen in to see if you are making bold offers in your business, or if you've accidentally pushed students away with your demands.
You'll learn how to make BETTER offers that support your students' journey and help make marketing and selling FUN.
In this episode we cover: -Taking the podcast to the next level (FREE training) -Why coaching is so effective -Ethically selling vs unintentional demands -Why selling might feel icky for you -How to stop making demands -How to start ethically selling
Welcome to Yoga Boss episode 145, "Behind The Scenes: An interview with Yoga Boss host Jackie Murphy."
Our co-coach Kristen Alanah takes the mic today and interviews Yoga Boss creator Jackie Murphy.
Ever wondered about Jackie's own story?
Kristen asks all the juicy questions about how Jackie created this business and where she sees it going in the future.
In this episode we cover:
-Jackie's introduction to yoga (she was 15!) -How Jackie knew it was time to switch to business coaching -What Jackie is most proud of building her business -Where the Yoga Boss world is headed
Welcome to Yoga Boss episode 144, "Interview with The Profitable Yoga Boss Coach Kristen Alanah."
Kristen is the FIRST co-coach inside The Profitable Yoga Boss Group. She is a certified yoga teacher and coach.
As we grow our business, it is imperative that every client receive high-quality, high-touch coaching. Kristen is here to help us do just that.
In this episode you will get a behind the scenes look at how Yoga Boss is growing and Kristen is supporting all of our clients.
In this episode we cover: -Kristen's background with yoga -How Kristen and I met (it's been years in the making) -The 3 top Mistakes she has seen yoga teachers making -The 3 top qualities of success yoga teachers and studio owners
Welcome to Yoga Boss episode 143, "Holiday Season Selling."
The holiday season is around the corner.
It is NEVER too early to start planning your business strategy for this holiday season.
You need a clear message for the holidays and a clear offer for your ideal students.
Many of the holiday season strategies you hear are outdated and will lead to burnout.
In this podcast, I will tell you exactly what to focus on to make this holiday season the most profitable and enjoyable one yet.
Listen Now.
In this episode we cover the following: -Open Enrollment For The Profitable Yoga Boss Group -Why it is never too early to think about your holiday strategies -Outdates strategies that won't work in 2022 -New strategies that work for a sustainably profitable yoga business -Apply for The Profitable Yoga Boss Group
In this episode of The Studio CEO Podcast, Jackie Murphy breaks down one of the biggest shifts creative entrepreneurs and studio owners need to make: treating marketing as a skill—not a task or a mystery.
If you’ve ever found yourself “doing marketing” (posting, emailing, launching) and getting little in return, this episode will help you understand why. Jackie dives into:
Why most marketing isn’t working (and how you’ve been taught to think about it wrong)
The problem with treating marketing like a checklist item or guessing game
How skilled marketers think differently—and get better results with less stress
A behind-the-scenes look at real marketing tweaks that increased sign-ups and conversions
The three essential questions every piece of marketing must answer
Why clarity, not volume, is the key to attracting new students
Whether you’re launching your first offer or refining your flagship program, this episode will help you stop second-guessing your marketing—and start leading it with strategy.
🎯 PLUS: Don’t miss Jackie’s free marketing webinar! Learn how to diagnose and improve your marketing in real time with expert support. Register now via the link below.
Welcome to Yoga Boss episode 141, "How to Use Consistency To Retain New Students."
Inside The New Student Solution Free 5-Day Training, I am teaching you exactly what to say and when to retain new students in your business.
This podcast is BONUS material for that training.
Consistency has been proven to improve student retain and is vital for scaling your business.
Most yoga teachers and studio owners don't prioritize consistency until it is too late.
Learn exactly how creating a consistent business impacts your retention rates.
In this episode, I teach you the three areas you need to ensure consistency in retaining new students.
Listen in and complete the actions to retain students in your business longer.
In this episode we cover the following:
-The New Student Solution Training -Why is consistency so crucial for retaining new students -How consistency creates trust - Three areas to ensure consistency in -Joining The New Student Solution Free Five-Day Training
Welcome to Yoga Boss episode 140, "What would I do to get more students in my yoga business."
Whether you are just starting out and want to get your very first student...
Or you've got 100 members and want 1000 members in your membership...
Creating the quality and quantity of new students you want in your business is 100% within your control.
In this episode, I teach you a three-step process to step into the CEO role and create new students in your business.
Listen in and complete the actions to see your business grow.
In this episode we cover:
-The New Student Solution Training -Three Step Process for getting new students into your business -What your brain wants to resist -How to overcome resistance and get into action -Method for sorting your ideas for attracting new student -Joining The New Student Solution Free Five-Day Training
Welcome to Yoga Boss episode 139, "My $400k Launch Strategy."
Launching has been a routine part of my business for the past two years.
In this episode, I am sharing my exact launch strategy that has brought in over $400k.
If you've ever wondered what kind of planning, implementation, and evaluation goes on behind the scenes at Yoga Boss, tune into this podcast.
We've now set up our launches to be the most effective and FUN part of our business.
Listen now.
In this episode we cover:
-Defining clearly what a launch is -When to start launching your business -Muscular vs Organic Energy -My launch strategy -Why launches are so important for the long-term growth of your business -The New Student Solution 5 Day Training Oct. 10th-14th 2022
Welcome to Yoga Boss episode 138, "Using Testimonials In Your Yoga Business."
Within the Yoga Industry, we are missing out on a KEY strategy for converting and retaining students:
Testimonials.
Client testimonials are an easy way to help students feel more comfortable and safe to buy your offer.
Maybe you feel awkward asking for testimonials? Maybe you ask but never actually get the testimonials you want. Maybe you have testimonials but don’t know how to share them effectively.
This episode is for you.
We cover how to generate, create and utilize client testimonials in your yoga business to convert and retain more students.
In this episode we cover:
-Why is it essential to use client testimonials in your business -Common thought error that keeps yoga teachers from asking for testimonials -Three essential steps to generate effective testimonials -When and how to share testimonials with your audience -The New Student Solution: 5-Day Free Training To Attract, Convert and Retain New Students in your yoga business (Coming Soon!) -Joining The Profitable Yoga Boss Group Waitlist
Welcome to Yoga Boss episode 137, "Selling more students with Active Listening."
As an entrepreneur, you will always be marketing and selling.
But most yoga teachers and studio owners are ONLY marketing their businesses.
They haven't created the space actually to sell in their business...
How do you know if this is you?
What are you spending your time doing most in your business: talking or listening?
Marketing is all about talking to people.
Selling is about deeply, and actively listening to your students.
Active listening is a skill you have to develop and hone over time.
When you learn how to listen to your students you will naturally increase your conversion rate.
In this episode we cover:
-The Waitlist For The Profitable Yoga Boss Group -Upcoming 5-Day New Student Training -The difference between marketing and selling -How to use active listening in your sales calls -Mastering 1-1 Sales Calls in order to then sell to a larger audience -Using active listening to make it easier and more comfortable for your students to buy
Welcome to Yoga Boss episode 134, "Doubling The Studio's Revenue in Four Months with Johanna."
A new client interview with Johanna of Youyoga.
"Johanna is 25 Years old and runs her own Yogastudio called Youyoga. She runs it with my amazing business partner and they currently have a team of 6 Yoga teachers who work with us. Their studio supports people in the rush hour of their lives to overcome chronic stress in order to live a healthier life full of joy and presence. She is also doing my master's degree in educational science by the side."
In this client interview we cover: -How Johanna gained clarity around their niche and offers. -Doubling the studio revenue in four months. -Hiring a team of 6 teachers and corporate clients -Becoming a more confident leader -Figure out to truly nourish your students -Selling in an organic way that only gets better
Welcome to Yoga Boss episode 132, "Dream to Reality: Opening for a thriving yoga studio with Robyn Gornicki-Davis,"
A new client interview with Robyn!
"Robyn is the founder of Serenity Power Yoga. Robyn’s passion for yoga and how it has helped improve her life is “why” she opened a yoga studio. Everyone deserves Yoga. Yoga is more than just Warrior 1 or Handstand. Yoga is a connection with your whole self mind, body, and spirit."
In this client interview we cover: -Robyn's journey to becoming a yoga teacher and studio owner over 50 -Leaving behind a 26 year career for her dream business -How Robyn is creating a thriving community and studio -Robyn's perspective on putting herself out there in her marketing -Thinking like a CEO shifting from 'hobby' to business
Welcome to Yoga Boss episode 131, "Consistent $3k Months working on the business one hour per day with Mary Kate Vanecko,"
A new client interview with Mary Kate!
"Mary Kate Vanecko is the founder of MAVA Boxing, the only program that connects boxing with functional strength training to help high performers build muscle, reduce stress, and connect to their greatness. She is a boxing trainer, yoga instructor, and former Division I athlete fiercely dedicated to using movement to help people expand what they think is possible in their lives."
In this client interview we cover: -Shifting from teaching drop-in classes for a couple of hundred bucks a month to $3k monthly revenue. -Creating and owning your unique offer and brand -Working one hour per day ON the business -Raising your price and selling more -Thinking like a CEO shifting from 'hobby' to business -Learning how to put yourself out there and own expert energy,
If you’ve ever hesitated to invest in your business—even when you know it’s the right next step—this episode of Studio CEO will shift your entire approach.
Today we'll do a deep dive into the mindset trap that keeps entrepreneurs stuck: treating their business finances like personal finances.
In this episode, you'll learn:
Why personal finance habits (like “only spend what you have”) don’t work in a scalable business
How to shift from cost-based decision-making to ROI-based leadership
The hidden cost of debt shame—and how it impacts your growth
Why “doing it alone” is slowing you down (even if you’re good at it)
The real difference between help and support—and why you need both
How my own landing page flop turned into a team-powered breakthrough
If you're ready to stop asking, “Can I afford this?” and start asking, “What return will this create?”, then this episode is your new decision-making filter.
Listen now and learn how to lead with strategy, not fear.
Welcome to Yoga Boss episode 122, "Opening a Yoga Studio and hitting $5k months with Tarah Mancl."
"Tarah Mancl is the owner of The Wellness Barn Studio. She is a 200- Registered Yoga Teacher, Board Certified Health Coach for private clients and group classes, A member of the American Association of Drugless Practitioners, small business owner, a Coaching Circle Coach at The Institute of Integrative Nutrition, Yoga Journal Conference Assistant and BEST of all a Mom to three amazing kids!
Tarah takes a holistic approach to Yoga and Health Coaching that includes nutrition, physical activity and movement, stress reduction and mindfulness, and strengthening of the mind + body connection. Her wellness approach is more than just being free from an illness it is a holistic process of change and growth from the inside out! "
In this client interview we cover: -Leaving a 'safe' job to follow her passion -Trusting anxiety for a reason -Finding an authentic offer -Opening a studio -Showing up and making decisions like a CEO -Marrying health coaching and yoga together -Learning how to put yourself out there and stick with it
Welcome to Yoga Boss episode 121, "How to Triple Your Revenue and Work Less with Lisa O'Connor."
"Lisa O’Connor owns a yoga studio right outside Boston, in Quincy Massachusetts. Her yoga studio focuses on the power and benefits of yoga for anyone and everyone if you are willing to let yoga work for you. The studio offers classes from power yoga, to chair yoga. This broad range of class offerings allows yoga to reach so many different types of people and reach them wherever their yoga practice currently is and then help it grow. Lisa is a 200-hour RYT (and a pediatric nurse)."
In this client interview we cover: -How to show up and get results in any room -Creating a thriving yoga studio while working full time -Marketing and selling strategies for a yoga studio -What it is like to be coached -How Lisa tripled her revenue and went from teaching 6 classes to 2 classes a week
Connect with Lisa here: Website: www.capellayoga.com
If $10k months feel like a dream you can’t quite reach, this episode will help you see exactly why.
Spoiler: it’s not that you need to hustle harder, launch a new program, or change everything in your business. It’s that the thoughts running your studio right now are keeping you stuck.
In this honest, no-fluff episode, I’m walking you through the exact beliefs that keep yoga and pilates studio owners under $10k months—and what you need to think, feel, and focus on instead if you want a business that’s consistent, scalable, and actually supports your life.
How to shift from “just trying to fill classes” to building real revenue
What your business actually needs to hit $10k+ months sustainably
This isn’t just about more money—it’s about more freedom, more clarity, and more peace knowing your studio can support you month after month.
🎟️ Want to go deeper? Join me for a FREE workshop: Profitable Studio. Thriving CEO. I’ll teach you the 5 strategic shifts that help you move from scattered teacher to confident CEO. → Save your seat here: Profitable Studio. Thriving CEO.
Welcome to Yoga Boss episode 120, "$18k Revenue Months & Quitting Corporate Job with Karina Baldwin"
"Karina is a yoga teacher and Hiking Yoga and Meditation Retreat host who helps you filter out all the influence of those around you to rediscover your truest self! She has a Masters's in Sport and Performance Psychology, is a Mental Performance Coach for the US Army, she is a ski instructor and self proclaimed Nature Queen"
In this client interview we cover: -Knowing when you to leave a corporate job -Growing from $5k to $18k months -What to do when your spiral out - Taking time off to process big decisions -How much can change in a year -The importance of going big, you can do it.
Welcome to Yoga Boss episode 119, "Selling More Online Memberships at a Higher Price with Stacy Stufflebeam."
"Stacey Stufflebeam has taught yoga for 15 years and is the founder of Stacey Stufflebeam Yoga, an online yoga membership designed to help you find peace and feel better in the present moment. The membership helps you conquer self-doubt and build self-confidence with on-demand yoga and meditation classes to practice when it fits your schedule and 3 Livestream classes every week, which are also recorded and uploaded to an archive."
In this client interview we cover: -Trusting the call to become a yoga teacher -Creating and owning your unique process -Feeling comfortable with making offers -Raising your price and selling more -Showing up and making decisions like a CEO -Learning how to put yourself out there and stick with it
Welcome to Yoga Boss episode 118, "The Profitable Yoga Boss Group Q&A."
What is the Profitable Yoga Boss Group? What will I learn there? Who is this group perfect for? How will this group help me build a profitable, sustainable yoga business? Will this group help me with my offer, price and grow my student following?
I've been getting lots of questions about The Profitable Yoga Boss Group.
In this episode I am going to answer all of them right here.
Join me today to discover everything there is to know about The Profitable Yoga Boss Group.
We cover: -How this program will transform you, and your business -What is inside the program -Why I create the group -Who is it for -How to know if it's a right fit for you -What the community is like -plus more questions!
Applications for The Profitable Yoga Boss Group open May 13th, 2022.
You have until May 20th, 2022 to sign to receive a special bonus.
Feature on the show: -www.profitableyogaboss.com -The Entrepreneurs Mat Leave Podcast