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	Titre	Date	Durée
	Maximize Lifetime Value with Great Customer Experiences \| With Izzie Rivers	30 May 2023	00:19:41
How can improved customer experience result in more sales and better customers? That's what we're discussing today with a lady who has 25 years of experience in the B2B media industry, working on many large accounts, including IBM, HSBC and Oracle. She recently founded Realm, a dynamic and modern B2B media agency that puts clients’ businesses’ needs first. A warm welcome to the Strategic Marketing Show, Izzie Rivers. You can find Izzie over at RealmB2B.com. Topics discussed on this episode include: How easy is it to measure the financial impact of improving customer experience? You say that an improved customer experience allows for an increased rate of self-selection - what do you mean by that? How do you target users that are likely to be high-usage customers? How does marketing better work with other departments, such as product, to enhance targeting? How do you make your marketing more efficient, so that you’re spending money on the right areas? How do you ensure that your brand experience appeals to the optimum target customer?
	Small But Mighty - What Lessons Can SMBs Teach Us About CX? \| With Swanny Henry	23 May 2023	00:27:56
What makes customer experience great, and what makes it not so good? And what can big companies learn from small companies about customer experience? That's what we're discussing today with a lady who has 12 years of experience in customer-centric roles, both in France and the UK. She has worked mostly in luxury and tech, and her main driver is the positive impact her work has on others. She is currently the Customer Journey Director at MySense.ai. A warm welcome to the Strategic Marketing Show, Swanny Henry. [You can find Swanny over at MySense.ai.] Topics discussed on this episode include: What are the key elements that create great customer experience? What makes customer experience bad? You’ve worked in both large companies and small companies - Why is the approach to customer experience different in a startup versus a bigger company? What can big companies learn from small companies about customer experience? How are customer expectations changing? How do you build great customer experience into a marketing strategy? How do you measure the impact of great customer experience on the business’ bottom line? You have a case study that you’d like to talk about where going the extra mile proves to be extremely worthwhile.
	How to Win With Email Copy in 2023 \| With Nikki Elbaz	16 May 2023	00:21:47
What email copy is likely to resonate with your target market and what's likely to turn them off? And has this changed much over the years? That's what we're discussing today with a lady who was the copywriter behind winning emails for eight and nine-figure eCom and SaaS darlings like Four Sigmatic and Shopify. She's the former Head of Email at Copyhackers and the current Founder of the Nicki Elbaz email consulting firm. A warm welcome to the Strategic Marketing Show, Nikki Elbaz. You can find Nikki over at NikkiElbaz.com. Topics discussed on this episode include: Is email more or less important than it used to be? Why is that? How has it changed? What’s an example of a successful style of email for different stages of the buyer journey? - Awareness - Consideration - Conversion - Loyalty - Advocacy What’s an example of a firm that’s making great use of email at the moment? Not necessarily thinking about what we’ve been talking about so far, what's the number one thing marketers need to incorporate into their strategy?
	The Customer Journey is Your Key to Marketing Success \| With Becky Simms	09 May 2023	00:21:39
How much do you know about which lead or inquiry led to a purchase? And are you able to tell which steps were key along the way? That's what we're talking about today with a lady who, last year, was named in the BIMA 100, a list of the top 100 People shaping the future of the digital industry. For the last 12 years, she has been helping global brands and eCommerce businesses to unleash their digital marketing potential through her own agency, Reflect Digital. A warm welcome to the Strategic Marketing Show, Becky Simms. You can find Becky over at ReflectDigital.co.uk. Topics discussed on this episode include: Why is the customer journey key? How does understanding the customer journey better measurably impact the bottom line? What kind of metrics are important to be tracking? How else can you gain more knowledge of the customer journey: - Asking the customer at the point of purchase - Website behavior software - Focus groups How does the customer journey fit into a marketing strategy? How do you build a more cohesive cross-channel strategy aimed at helping the user?
	Maximize the Impact of Your MarTech Investments \| With Kerry Dawes	02 May 2023	00:18:03
How many martech subscriptions do you have that you struggle to justify? And how do you decide what martech you really need? And how do you maximize the impact of the martech that you keep? That’s what we're discussing today with a seasoned marketing professional who's led multifaceted teams of customer experience, data, CRO, and technology experts to deliver amazing customer experiences. She currently helps brands to define their optimum martech architecture as the Martech Director for digital agency Digitas. A warm welcome to the Strategic Marketing Show, Kerry Dawes. You can find Kerry over at Digitas.com. Topics discussed on this episode include: You say that organizations are currently reporting utilizing only 42% of their MarTech investments (down 16 percentage points since 2020) - why is that? Should firms be reducing the number of martech platforms that they use? How do you get more use out of a martech platform? How do you better connect data & tech so we can finally deliver connected acquisition, conversion & retention journeys? How do you decide on the martech that you should be using? What’s a brand that’s using martech really well at the moment? How do you stay on top of evolving martech technology?
	Here's Where AI Fits into Your Content Strategy \| With Natasha Vickery-Orme	25 Apr 2023	00:21:32
Content is an essential part of building engagement into your marketing activities. But, it's getting harder to get your content seen by the right audience, and AI might be making this even tougher. So, what does highly engaging content look like? And how is this going to evolve in the future? That's what we're discussing today with a lady who works with brands including, Indeed Sitecore, and AWS, helping shape their content strategies around online experiences that engage the right audiences. She’s a Content Manager who heads up all the strategic content production at Inbox Insight. A warm welcome to the Strategic Marketing Show, Natasha Vickery-Orme. [You can find Natasha over at InboxInsight.com.] Topics discussed on this episode include: How would you describe the purpose of content within a marketing strategy? - Brand awareness - Building trust - Authenticity - Simply being useful How do you get your content in front of the right people? Is it possible for your content to appeal to multiple channels at the same time? What role should AI have in creating content? What is Insights for Professionals doing to take advantage of AI? How is the role that AI plays in content production likely to change in the future? What do marketers need to do now to plan for this
	How to Create User-Centric Content \| With Crystal Carter	18 Apr 2023	00:19:40
How do you know if your content is likely to resonate with your users? And how do you decide on what content you should be publishing? That's what we're discussing today with a lady who believes that demonstrating experience, expertise, authority, and trust should be at the core of everything we do online. She's a former Senior Digital Strategist at Optix Solutions and current Head of SEO communications at Wix. A warm welcome to the Strategic Marketing Show, Crystal Carter. You can find Crystal over at Wix.com/SEO/Learn. Topics discussed on this episode include: What do you mean by user-centric content? How do you measure the value of user-centric content? How do you create user-centric content? How do you establish the questions that you should be answering? - Sales - Customer service - 3rd party websites How do you identify the stage of the buyer journey that you should be targeting? How do you establish content gaps?
	How Does Marketing Automation Fit into a Broader Strategy? \| With Daria Kravchenko	11 Apr 2023	00:22:24
Is marketing automation just a way that you execute your marketing tasks? Or should it actually be part of your broader strategy? And if so, how? That's what we're discussing today with a marketing automation and lifecycle marketing expert who helps companies build unified, customized, and personalized experiences across different channels and touchpoints. She is a former PwC Marketing Automation Manager who flew all over the globe to train marketing teams on cutting-edge marketing automation tools, helping companies to fully leverage their tech stack capabilities. A warm welcome to the Strategic Marketing Show, the current Senior Lifecycle Marketing Specialist at Bolt: Daria Kravchenko. You can find Daria over at Bolt.eu. Topics discussed on this episode include: Why should marketing automation be part of a wider marketing strategy? You’re also a Lifecycle Marketing expert - what does that mean? How does marketing automation play a key role in: - retaining customers - maximizing their lifetime value - creating exceptional customer experiences - retaining customers How do you know what to automate? How do you select marketing automation technology? Why is Netflix a good example of a brand that does marketing automation well?
	What Tasks Should Marketers Be Outsourcing vs Keeping-in-House? \| With Ashley Monk	04 Apr 2023	00:24:02
How do you decide which marketing tasks you should outsource and which tasks you should keep in-house? That's what we're discussing today with a lady who takes a strategic and data-driven approach to identifying a business's primary goals and translating them into actionable KPIs that move the needle. She's had her clients featured in Forbes, Entrepreneur, and Huffington Post, and her agency is a Facebook-verified marketing partner. A warm welcome to the Strategic Marketing Show, Ashley Monk. Topics discussed on this episode include: If a business can afford it, and they can have as big a marketing team as they want, shouldn’t they just do everything in-house? How do you go about selecting which tasks to outsource? How do you ensure that communication is as clear and effective as possible, to ensure that the negative aspects of silos don’t occur? As an agency, how do you cope with being the silo? How has what is outsourced changed over the past few years, and how do you see this changing over the next few years?
	How to Measure Content Success \| With Marco Giordano	28 Mar 2023	00:29:28
On this episode of the Strategic Marketing Show, David is joined by a man who claims that you either use data, or get used by the data. His current freelancing projects include helping content-driven websites and publishers better harness the power of data as part of their content marketing strategy. A warm welcome to The Strategic Marketing Show - Marco Giordano. [You can find Marco on LinkedIn or on Twitter.] Topics discussed on this episode include: Do you need to have tracking metrics for every piece of content? What are the types of metrics that you like to track for different types of content? How do you audit your content success? What systems do you use? What are some more efficient ways of managing content? How does this feed into deciding on the type of content that you should be making? How do you segment the purposes of your content? As an example, you say that Wise.com are doing a good job?
	The Pros and Cons of Marketing Silos \| With Myriam Jessier	21 Mar 2023	00:19:50
What are the pros and cons of different marketing channel teams working closely together? And how can these channel teams communicate more effectively? That's what we're discussing today with a lady who enjoys taking long romantic walks to the fridge, accompanied by her miniature sausage dog. She has over 15 years of marketing experience working for top brands in Canada and Europe as a marketing trainer and fractional SEO Director. A warm welcome to the Strategic Marketing Show, Myriam Jessier. You can find Myriam over at PRAGM.co. Topics discussed on this episode include: Let’s focus on SEO and PPC, to begin with - how closely should these 2 teams be working together? What about TV and radio, and their impact on online marketing? When do good email promos create problems offline? Why do we have silos in the first place? What are the benefits of silos? When do silos become detrimental?
	How to Align Your Sales and Marketing Efforts \| With Greg Gifford	14 Mar 2023	00:23:13
How closely do you work with your sales departments? And how can marketing and sales do a better job of supporting each other's objectives? That's what we're discussing today with a man who has a BA in Cinema and Communications, and an obscure movie quote for just about any situation. He is one of the most in-demand speakers at digital marketing and automotive conferences all over the world, and is Chief Operating Officer at SearchLab, a boutique marketing agency, specializing in local SEO and PPC. A warm welcome to the Strategic Marketing Show, Greg Gifford. [You can find Greg over at SearchLabDigital.com.]
	What are the Key Elements of Brand Positioning? \| With Phil Pallen	07 Mar 2023	00:23:29
What is brand positioning? How has it changed? And what does it take to make it a success? That's what we're talking about today with a man whose non-conventional approach to digital marketing and talent for social media has built him a global audience. He's advised hundreds of brands from over 30 countries, including a shark on Shark Tank, a Nobel Peace Prize winner, and several politicians. He's a personal branding expert, keynote speaker, and the founder of Phil Pallen Collective. A warm welcome to the Strategic Marketing Show, Phil Pallen. You can find Phil over at philpallen.co. Topics discussed on this episode include: 50 years ago, Kotler defined brand positioning as “the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market”. Does that still hold true today? What does he mean by the company’s “offering” and “image”? What’s an example of a distinctive place in the mind of the target market? How do you go about achieving this, practically, today? What are the biggest brand positioning mistakes you see today? What are some quick wins that an enterprise brand can do to improve their brand positioning?
	How is AI and Automation Changing Marketing - and What Should You Do About it?	28 Feb 2023	00:23:42
We're constantly hearing endless reports of how we should just trust paid ad platforms to deliver the right ads in the right places, and how you can now trust content to be written by AI. But, where should you draw the line? What should you automate? And what shouldn't you automate? That's what we're gonna be discussing today, with a man who co-authored The Ultimate Guide to Google Ads with Perry Marshall, the world's best-selling book on Google Ads with over 140,000 sales. He's spoken on four continents, at hundreds of conferences, clocked up over two decades in the digital marketing industry, and is CEO and founder of the award-winning Melbourne-based digital agency, Web Savvy. A warm welcome to the Strategic Marketing Show. Mike Rhodes. You can find Mike over at websavvy.com.au. Topics discussed on this episode include: Where’s the line between not enough automation and too much automation? What are examples of tasks that should definitely be automated in 2023? How is automation changing Google Ads? What are some tasks that definitely shouldn’t be automated? Should marketers be using ChatGPT to generate content? (If so, what content?) Should a marketer be led by what’s possible in a tool when it comes to deciding whether or not to automate? What’s an example of a brand that’s doing a great job with automation? Not necessarily thinking about automation here, what's the number one thing marketers need to incorporate into their strategy?
	Key Ways to Improve Your Website Conversion Rates \| With Chris Dayley	21 Feb 2023	00:24:07
How much time do you spend on driving new website visitors versus maximizing your conversion rates? Perhaps enhancing conversion rates will have more instant impact on the bottom line. That's what we're going to be discussing today with a digital marketing entrepreneur, speaker, and neuromarketer who helps businesses learn what users want on their website, using psychology-based testing and analytics. He’s the founder of Smart CRO, a full-service agency that helps companies run strategies to improve website profitability. You can find Chris over at smart-cro.com. Topics discussed on this episode include: What’s a neuro-marketer? What is psychology-based testing? What specifically do you mean by website conversion rates? How do you incorporate website conversion rates into a marketing strategy? What aspects of website conversion rates are key? What else impacts website conversion rates? What software do you recommend to track website conversion rates?
	Who is Your Ideal Audience, and Where Can You Find Them? \| With Rand Fishkin	14 Feb 2023	00:26:36
How do you determine who your ideal audience is and how to find them? That's what we're going to be discussing today with a man who has dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book: Lost and Founder. He’s the Co-Founder and CEO of SparkToro, an audience research tool that shows you the websites your customers visit, the social accounts they follow, and the hashtags they use. A warm welcome to the Strategic Marketing Show, Rand Fishkin. [You can find Rand over at SparkToro.com.] Topics discussed on this episode include: Where does audience research fit into the marketing mix? What are the key areas of audience research that a brand absolutely has to know? What areas of audience research and big brands typically missing out on? What do you do with your audience research once you have it? Is audience research something that you do once, and then you never have to do it again? Is it not possible to use mega ad platforms like Facebook and Google Ads to build target audiences?
	Where Does Analytics Fit Into a Marketing Strategy? \| With Dara Fitzgerald	07 Feb 2023	00:21:07
How much attention should you be paying to your analytics? And how should analytics be best utilized as part of your marketing strategy? That's what we're discussing today with a man who's been working with Google Analytics for 15 years. And over the past few years, he's consulted, trained, and spoken at conferences about how to optimize your use of analytics. His focus now is on his business, Measurelab, to become the world's favorite Digital Analytics Consultancy. A warm welcome to the Strategic Marketing Show, Dara Fitzgerald. [You can find Dara over at measurelab.co.uk.] Topics discussed on this episode include: How has the role that analytics plays in the marketing technology stack changed over the past few years? How should non-technical marketing professionals interact with analytics? What ongoing relationship should senior, general marketers have with analytics professionals? What are the key tracking opportunities and metrics to be aware of? Analytics platforms can seem complicated - is there an easy way to take key data out of analytics platforms and display them in an easy-to-access way? How are analytics platforms continuing to evolve?
	Copywriting Techniques and Approaches for B2B Companies \| With Eden Bidani	31 Jan 2023	00:23:25
Today I'm having a conversation with a lady who helps SaaS, tech, and IoT companies from pre-seed to enterprise acquire more customers and more profitability through powerful conversion copy and messaging. She has over 12 years of experience working in direct sales and conversion copywriting, and is the founder of Green Light Copy. A warm welcome to The Strategic Marketing Show - Eden Bidani. You can find Eden over at GreenLightCopy.com. Topics discussed on this episode include: How does Copywriting bring a marketing strategy to life? Does every marketer need to be good at copywriting? Has good copywriting for the web changed much over the past few years? How do you recommend that a copywriter goes about explaining what a company or product does in a clear and powerful way? How different is website copy, app copy, emails, FB ads?
	How to Get Started With LinkedIn Ads \| With Anthony Blatner	24 Jan 2023	00:22:09
Are you still holding off from giving LinkedIn Ads a go? If so, hopefully, today's conversation will help you get started, with a man who's worked with over 350 companies and managed over $100 million in LinkedIn Ads. He's the Managing Director at Speedwork, a B2B marketing agency focusing on LinkedIn. A warm welcome to the Strategic Marketing Show, Anthony Blatner You can find Anthony over at speedworksocial.com. Topics discussed on this episode include: Why is being a compelling, effective on-camera communicator so important for senior marketers? You say that Executives, for the most part, don't understand or use the power of video or content to grow their personal brand or influence - why is that? Is there any particular video that you’re talking about - LinkedIn Profile / webinars or something else? What are the biggest mistakes that you see? What are the key things that people need to improve on? What kind of measurable benefits do you get as a result of being better on video?
	How Does UX Fit into an Enterprise Marketing Strategy \| With Luke Hay	17 Jan 2023	00:19:36
Where exactly does UX fit into your marketing strategy? In fact, is UX even an ongoing part of your marketing conversation? And if not, should it be? That's what we're going to be covering today with a UX consultant with nearly 20 years of industry experience across UX and analytics. He's the author of O'Reilly published Researching UX: Analytics, and Senior UX Researcher at the design transformation agency Clearleft. A warm welcome to The Strategic Marketing Show - Luke Hay. [You can find Luke over at lukehay.co.uk.] Topics discussed on this episode include: What does UX mean now and why does it matter? Why does it matter specifically to marketers? How does a marketing strategy incorporate UX? You say that marketing can learn a lot from user research in terms of what users actually need from a brand - what do you mean by that? You talk about understanding the mental model of your users - what do you mean by that? How do you measure the impact of UX?
	How Do Traditional Events Fit into a Marketing Strategy? \| With Kathryn Frankson	10 Jan 2023	00:21:55
Do traditional events still have a part to play in a modern enterprise marketing strategy? And if so, how can you actually integrate them successfully? That's what we're going to be discussing today with a lady who focuses on the product, experience, content and community of putting together the most successful business event possible. She's the former Director of Event Marketing at Informa and the current Global Director of Marketing at Money20/20. A warm welcome to the Strategic Marketing Show - Kathryn Frankson. [You can find Kathryn over at money2020.com.] Topics discussed on this episode include: Do things like online events reduce the need to participate in face-to-face events? How do you tend to advise that a traditional, face-to-face event fits into a marketing strategy? Should big brands be running their own events? How do you attract the right audience? What kind of goals should you have when you’re putting together an event? What are attendees looking for at an event nowadays?
	Why Modern Performance Marketers Need to Think Beyond Clicks \| With Sam Mallikarjunan	03 Jan 2023	00:18:38
What are many modern performance marketers missing out on? That's what we're going to be discussing today with a man who's taught advanced digital marketing, SaaS economics, and innovation management at the Harvard Division of Continuing Education. He's the former Chief Revenue Officer at Flock, the former Head of Growth at HubSpot Labs, and the current CEO and Co-Founder at OneScreen - a marketplace provider for buying and selling out-of-home advertising. A warm welcome to the Strategic Marketing Show, Sam Mallikarjunan. You can find Sam at OneScreen.AI. Topics discussed on this episode include: What exists beyond pixels and clicks? You say that many marketers are seeing a diminishing return when it comes to digital advertising - why is that and what can they do to get around that? How has out-of-home advertising changed? What sort of data is available for out-of-home advertising? How do you integrate that data with online data? Can you use data from out-of-home advertising to improve your digital advertising? Can you share a brand that has been using out-of-home advertising particularly successfully and seeing impactful, measurable results?
	How to Become a Go-to Brand \| With Barnaby Wynter	27 Dec 2022	00:21:21
What are the key differences between a brand that's easily forgotten, and a go-to brand? That's what we're going to be discussing today with a brand creation expert, who is also an author, professional speaker, mentor, NED, and marketing practitioner who spent 10 years developing his proprietary Brand Bucket program. A warm welcome to the Strategic Marketing Show, Barnaby Wynter. Topics discussed on this episode include: You say that “You need to build the whole of your business so it becomes a seamless journey towards your value proposition” - what do you mean by that? What are the key differences between forgettable brands and go-to-brands? What are some of the key branding mistakes that you see companies make? Can you turn a forgettable brand into a go-to-brand? Has the definition of what makes a good go-to-brand changed in the digital world? You also say “Stop shouting at people in the hope a few might be in your market” - what do you mean by that?
	How to Build a Better Product By Better Understanding Customers \| With Bear Liu	20 Dec 2022	00:28:28
How much work are you doing to truly understand who your customers are before you build your product and before you produce your content? And how does understanding who your customers actually impact the quality of your product, and ultimately increase the success of your marketing activities? That’s what we're going to be covering today with a man who's an award-winning podcaster, a design mentor at Springboard and CareerFoundry, and product designer at Xero. A warm welcome to the Strategic Marketing Show, Bear Liu. You can find Bear over at beartalking.com. Topics discussed on this episode include: What do you mean by understanding customers first? How do you use that information in the design of your product? How does better understanding your customer impact your content? You say that design, implementation, and marketing should be a holistic journey - what do you mean by that? How does understanding customers ultimately increase the bottom line?
	Why Leaders Use the Power of Video to Grow their Personal Influence \| With Kerry Barrett	13 Dec 2022	00:22:38
Why is it that, when you look at bios and profiles of Fortune 500 leaders, you often see a video? Today, we're going to be taking a look at what they're doing differently and how you can grow your own personal influence by doing the same, with an award-winning anchor, who turned a paralyzing fear of public speaking into a multi-decade career in broadcast journalism for internationally renowned media institutions like NBC, ABC and Fox TV. Now, she helps course creators, coaches, companies, and individuals break through mindset issues and cultivate their video X Factor or what she calls “Video IQ”. A warm welcome to the Strategic Marketing Show, Kerry Barrett. Topics discussed on this episode include: Why is being a compelling, effective on-camera communicator so important for senior marketers? You say that Executives, for the most part, don't understand or use the power of video or content to grow their personal brand or influence - why is that? Is there any particular video that you’re talking about - LinkedIn Profile / webinars or something else? What are the biggest mistakes that you see? What are the key things that people need to improve on? What kind of measurable benefits do you get as a result of being better on video?
	What is People-Centric Digital Marketing and Why Does it Matter? \| With Neal Schaffer	06 Dec 2022	00:26:15
Is people-centric digital marketing just a buzzword or can it actually play a key measurable part in your marketing activities? That’s what we're going to be covering today with a man who is a University Instructor at Rutgers Business School and UCLA Extension, the author of The Age of Influence, the definitive guide redefining influencer marketing. And, if that's not enough, he's also a Fractional CMO. A warm welcome to the Strategic Marketing Show, Neal Schaffer. You can find Neal over at nealschaffer.com. Topics discussed on this episode include: You say that people-centric digital marketing requires a combination of employer branding, employee advocacy, brand advocacy, and influencer marketing. Let’s pick that apart a bit. What do you mean by employer branding being part of a people-centric digital marketing approach? How does employee advocacy fit in? What about brand advocacy? Influencer marketing?
	How to Combine Multiple Ad Platforms to Amplify Your Success \| With Jessie Healy	29 Nov 2022	00:24:31
How many ad channels should you focus on, and is it possible to combine the focus of multiple channels to deliver a result that's greater than the sum of its parts? That's what we're going to be covering today with a lady who is on a mission to help ecommerce businesses thrive and scale by getting them the return on ad spend they deserve. She is the founder of Webtopia, a growth agency for mission-driven eCommerce brands. A warm welcome to the Strategic Marketing Show, Jessie Healy. Topics discussed on this episode include: Are more channels always better? How many ad channels should you focus on? What are the key ad platforms that you recommend? Where does each platform best fit into the buyer journey? Is it possible to combine the focus of multiple channels to deliver a result that’s greater than the sum of its parts?
	How Do You Apply Conversion Rate Optimization to the Entire Marketing Function? \| With Talia Wolf	22 Nov 2022	00:25:08
How do you treat CRO, i.e. Conversion Rate Optimization? Is it something done by a small team to your calls-to-actions? Or is it truly ingrained into all of your marketing activities? My guest today certainly believes it should be the latter. She’s been invited to keynote on hundreds of stages including Google, MozCon and SearchLove. She’s also helped several high-growth brands including Teamwork, Sprout Social and Mercedes optimise their funnels, create experiences customers love and generate more leads. A warm welcome to the Strategic Marketing Show - the Founder of GetUplift - Talia Wolf. Topics discussed on this episode include: Why does CRO impact the entire marketing function? You also talk about the importance of meaningful research and emotional targeting - what do you mean by that? How can different marketing departments work more effectively with CRO in practice? Today you’re sharing details about an enterprise you’ve been working with for over 18 months and the tests you ran for them - how have you helped them out and what were the results? You also collaborated with product and other teams across the organisation - how did you go about doing that?
	How to Optimize Your Enterprise CRM to Drive Digital Success \| With Joseph Kahn	15 Nov 2022	00:22:13
How effective is your enterprise CRM at silently and effectively pulling the levers behind your essential digital activities? Today we’re going to be focusing on how to optimise your enterprise CRM to drive digital success - with a two-time Microsoft Pinnacle award-winning leader, who speaks about connecting all that matters to your constituents, for maximum potential. He’s a Harmonic Growth Hacker and the Founder of digital marketing agency HumJAM - a warm welcome to the Strategic Marketing Show - Joseph Kahn. Topics discussed on this episode include: How much impact can the CRM that you use and the overall setup of your CRM have on your overall digital success? What are some of the missed opportunities that enterprise brands are generally not taking advantage of with their CRMs? You say that if you are not making sure that all levels of your customer cycle are connected, then you’re losing massive amounts of revenue and profits. Give us an example of that. Today you’re sharing how you integrated Salesforce with WooCommerce to deliver more customer connection and greater technological engagement - tell us about that. How have you used Salesforce to assist with your SEO and Social campaigns? How do you measure the positive financial impact of your CRM?
	How to Establish User Intent Using Data \| With Edward Ford	08 Nov 2022	00:26:02
You're probably hearing a lot more about user intent nowadays, but how do you establish user intent? And is it possible to establish user intent using data? That's what we're discussing today with a man who's been with his current company from its startup days. He's previously worked at a growth marketing agency, Advance B2B, and is currently Head of Demand Gen at Supermetrics. A warm welcome to the Strategic Marketing Show: Edward Ford. Topics discussed on this episode include: How do you establish user intent using data? How do you track user intent? What metrics do we need to keep an eye on to track user intent? How do we improve user intent targeting using data? How to use data to inform creative strategy at Supermetrics? How should data professionals and creative professionals work more effectively together? How should data inform an overarching marketing strategy?
	How to Select an Enterprise Marketing Channel \| With Oren Greenberg	01 Nov 2022	00:21:03
How do you go about deciding which marketing channel you should focus on, what metrics to use and how to track return on investment? And can everything be tied back to your ROI? That’s what we’re going to cover today, with a man who’s a Fractional CMO, a contributor to Forbes and the Founder of Kurve - a marketing consultancy that specializes in scaling tech businesses into hyper growth. A warm welcome to the Strategic Marketing Show - Oren Greenberg. Topics discussed on this episode include: How do you go about selecting which channel to use for a particular enterprise marketing campaign? When you’re working at scaling a tech business, how do you decide on the ROI that you’re looking to achieve? Which metrics do you tend to track along the way, to ensure that your campaign is a success, every step of the way? How does a focus on ROI fit into an overarching enterprise marketing strategy - is it possible to tie everything back to an ROI? Today you’re sharing Kite as an example of a successful campaign that you managed - what do Kite do and what did you manage to achieve?
	How to Build a Content Strategy for Complex Buying Journeys \| With Megan Zink	25 Oct 2022	00:24:05
Does your content marketing strategy revolve around ‘write and hope’ rather than designing premeditated pieces of content for a specific audience at each stage of the buyer journey? If so, today's episode could be just what you’re looking for - featuring a lady who believes that if you're not educating or inspiring, then you're doing it wrong. She’s passionate about creative strategy, data-driven decision making and empathetical marketing - and leads a team of inbound marketers as the Director of demand generation marketing at ReviewTrackers - a warm welcome to the Strategic Marketing Show - Megan Zink. Topics discussed on this episode include: How do you build a content strategy to better align with a lengthy, convoluted buyer journey? How do you map an Ideal Customer Profile (ICP) to a content strategy? Where does SEO fit in? How does the educational experience fit into a B2B buyer journey? You recently did a content audit at ReviewTrackers.com - what did you find and action because of it? What’s a buyer's lifecycle stage and why does it matter?
	SEO for Enterprise SaaS Businesses \| With Dr De Vera	18 Oct 2022	00:16:54
What are the most effective SEO strategies for an enterprise SaaS business? That's what we're covering today with a man who is the star of his very own SEO video show on YouTube. He's the former SEO Manager at SAP and Workday, and the current Head of Growth at Twingate. A warm welcome to the Strategic Marketing Show: Dre de Vera. Topics discussed on this episode include: What’s different about the way that SEO is done for SaaS businesses? What are some quick SEO wins that SaaS businesses can typically achieve? What is Google looking for from a SaaS business to rank it high for its target keyword terms? What are some SEO mistakes that SaaS businesses make? What are some newer SEO techniques or strategies that work well, but many businesses aren’t taking advantage of them yet? How does SEO fit into an overarching enterprise marketing strategy?
	What Works for Facebook Advertising Now? \| With Gavin Bell	11 Oct 2022	00:23:02
Facebook advertising has changed significantly over the past few years, so it’s essential to be on top of what works well now, versus what used to work. That’s what we’re discussing on episode 1 of the Strategic Marketing Show. Our guest today is a man whose agency is a preferred Facebook Marketing Partner, managing over 5 million pounds in client advertising spend per year. As well as that, he also oversees campaigns on Google, and on TikTok ads. Welcome to the director of multi-award winning PPC agency, Yatter - Gavin Bell. Topics discussed on this episode include: Are Facebook Ads effective for big business? Where do Facebook Ads fit into an overarching marketing strategy? It used to be that you could be hyper-targeted with Facebook ads, but it seems that because of legislation and because of the Cambridge Analytics scandal that a lot of that targeting isn’t possible anymore. Is this the case? How has the nature of Facebook targeting changed in the past few years, and what’s still possible to do? Today you’re sharing a case study of a client of yours - Pickup Music - that’s achieving a lot of success through Facebook Ads - can you walk us through what you’re doing for them and why it’s successful?
	How to Use a Data-Driven Content Strategy to Drive Customers via Organic Search \| With Kevin Gibbons	04 Oct 2022	00:29:18
How can you be more laser-targeted in attracting the right audience from organic search? That’s what we’re going to be covering today with a man who founded his first digital marketing agency back in 2006. He’s the Founder & CEO at specialist eCommerce SEO agency Re:signal - a warm welcome to the Strategic Marketing Show - Kevin Gibbons. [You can find Kevin over at Resignal.com] Topics discussed on this episode include: Why does it all start with understanding your audience? What do you do to understand an audience? How do you define the size of the organic marketplace opportunity? How do you get a sense of customer demand? (Because you don’t want to be targeting people that aren’t interested in what you do.) Let’s dive into the specific of one of your successes - one of your clients - ASICS - you increased their average organic revenue by 122% - how did you do that? And how did you: Get buy in Work with their team internally Temper expectations Set final targets Set milestones
	Why Authenticity Delivers Real Marketing Results \| With Teresa Heath-Wareing	27 Sep 2022	00:23:56
Are you continually publishing bland corporate content with no distinct personality? Do you somehow feel that if you share values or spirit in your content then you might be turning your target audience off? Not so according to our guest today - an international best-selling author, award-winning speaker and TEDx speaker. She’s recognized alongside some of the world’s digital marketing thought leaders as an online business, marketing and mindset expert - a warm welcome to the Strategic Marketing Show - Teresa Heath-Wareing. [You can find Teresa over at TeresaHeathWareing.com.] Topics discussed on this episode include: What is authentic marketing? Why does authentic marketing matter? Is authentic marketing something that enterprise marketers should embrace? How would an enterprise marketer go incorporating authentic marketing into what they do? How do you measure the impact of authentic marketing? You’ve chosen Dollar shave club as a great example of authentic marketing. Explain why.
	Where Do LinkedIn Ads Fit Into Your Marketing Mix? \| With AJ Wilcox	20 Sep 2022	00:21:53
Is your brand currently using LinkedIn Ads? Maybe you’re considering LinkedIn Ads but you haven’t quite hit the ‘publish’ button yet. Today we’re discussing why you should be using LinkedIn Ads and where LinkedIn Ads should fit into your overall marketing mix - with a man who’d managed over $150 million dollars of ad spend on the platform. He’s host of the LinkedIn Ads show and founder of B2Linked - a LinkedIn ads-specific agency that he started back in 2014 - a warm welcome to the Strategic Marketing Show - AJ Wilcox. Topics discussed on this episode include: Why LinkedIn Ads? What are the benefits of LinkedIn Ads over other ad platforms? Where do LinkedIn ads fit into the overall marketing mix? What kind of creative, call to action and targeting work best? What are the best metrics to keep an eye on for LinkedIn Ads?
	Shifting Expectations in the Paid Traffic Space \| With Ashley Monk	13 Sep 2022	00:18:00
The paid traffic landscape is constantly changing - are you keeping up with what works best? Today we’re going to be discussing how the paid traffic landscape is shifting, how your paid traffic expectations should be shifting, and how you should be tracking your paid traffic success in 2022 and beyond. Joining us to discuss this is a lady who helps growth-minded companies who have been unable to scale their services and digital products because they cannot dial in strategy, or solve their own marketing problems. She serves clients internationally and is Founder and CEO of Onya - one of the top marketing agencies in the Indianapolis region. A warm welcome to the Strategic Marketing Show - Ashley Monk. [You can find Ashley over at OnyaMark.com.] Topics discussed on this episode include: How has the way that paid traffic success is achieved changed over the past couple of years? Have ad platforms and the way that they operate changed much? How about the style of ads that are most effective at the moment? And what about tracking success - how has that changed? How does performance-based marketing tie in to conversion marketing? You use Hyros - what is that, how does it help and how does it work?
	Introducing the Strategic Marketing Show	06 Sep 2022	00:01:47
The Strategic Marketing Show delivers strategic insights from today’s enterprise marketing thought leaders and is brought to you by Insights for Professionals – providing access to the latest industry insights from trusted brands, all in a customized, tailored experience. Find out more at InsightsForProfessionals.com.

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