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#44: Could Niching Down Be the Fastest Way to Scale?03 Nov 202500:36:14

Get free marketing videos from Don every week at WeeklySoundbite.com

 

If you're offering your services to everyone, chances are nobody's listening. Most businesses, especially coaches and consultants, waste valuable resources trying to speak to a crowd instead of their community. The result is confused messaging, unqualified leads, and no growth. If your marketing feels scattered or your offer is getting lost in the noise, it might be time to stop casting a wide net and start speaking directly to the people who truly need what you provide. What would happen if you focused your message so clearly that your ideal customer knew you were talking to them?

 

In this week's episode, Don and Kyle talk with Josh Taylor, CMO of OptSpot, about how his agency transformed by niching down to serve only car wash owners. Josh shares how narrowing their audience helped them go from charging $50/month to $2,500/month, built a 99% client retention rate, and created a repeatable, strategic playbook for success. Listen in to learn how to scale your business without burning out.     Click HERE to check out Opt Spot, and click HERE to transform your marketing business into a StoryBrand Certified Agency.  

 

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Click HERE to get in-person help creating your marketing at the next available StoryBrand Your Business LIVE event!

 

Click HERE to find a StoryBrand certified marketing coach to help you grow your business!

 

Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.

 

Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

#43: The Simple Tagline Formula That Sells More Every Time27 Oct 202500:35:43

Get free marketing videos from Don every week at WeeklySoundbite.com

 

Most taglines don't work. They sound clever, but when customers see them, nothing happens. No interest, no sales, just crickets. That's because most taglines are vague, confusing, or forgettable. And when people have to burn mental calories trying to figure out what your business actually does, they'll just move on to the next option. If your tagline isn't clearly offering something your customer wants, it's not helping you. It's costing you. So how do you make sure your tagline actually drives results?

 

This week, Donald Miller and Kyle Reed break down why most taglines fail and reveal the simple formula that makes a tagline work. You'll hear real-time critiques of famous (and not-so-famous) taglines, learn how to avoid common mistakes, and get insider tips on crafting a line that actually grows your business. If you're reworking your own tagline or helping clients with theirs, this episode will give you a practical filter for turning words into revenue.

 

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Click HERE to attend the next available StoryBrand Your Business LIVE event!

 

Click HERE to find a StoryBrand certified marketing coach to help you grow your business!

 

Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.

 

Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

#34: Magic Spoon—How One Tagline Dethroned Sugar and Disrupted a $65B Industry (RE-RELEASE)25 Aug 202500:23:04
Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --         It's not enough to have a great product. You have to position it so customers instantly understand the value. That's what separates the brands that break through from the ones that disappear. Magic Spoon didn't invent cereal, they just told a better story: one where protein replaces sugar, and taste isn't sacrificed for health. And they did it with a smart tagline, a well-defined villain, and a brand voice that made people pay attention. So how can you sharpen your positioning to you stand out like they did?

 

In this episode, Don and Kyle break down the marketing genius behind Magic Spoon's rise in a crowded cereal market and how it became a household name. From tackling the sugar-loaded bad-guys of the breakfast aisle to delivering a tagline that opens a story loop and closes the sale, Magic Spoon gives us a playbook worth copying. Tune in to learn how to identify your brand's real enemy and position your product so it's instantly understood.  

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Click HERE to find a StoryBrand certified marketing coach to help you grow your business!

 

Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.

 

Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

#161: What You Should Put in a Job Description to Get the Perfect Hire12 Feb 202400:29:05

Creating a job description that gets the right people interested is not as easy as it might sound. It's even more challenging when it's your first time hiring or when you're adding more people to your team. The key is to strike the right balance of talking about what skills they need and also what problems they might encounter on the job. So how do you write a job description that accurately explains what you're looking for and also talks about the challenges that might come up? 

 

Today, host Donald Miller and producer Bobby Richards take your questions around the process of how to hire, conduct interviews, and write job descriptions. Donald offers a valuable look into the hiring process, emphasizing the importance of considering both the positive attributes and the potential drawbacks of candidates. You'll learn why it's important to be self-aware as a leader, how to avoid hiring disasters, and how to find people who fit well with your business and your way of managing. Tune in and get practical advice that'll help you make smart hiring choices that add to your business's growth and culture!

 

Stuck trying to grow your business? Submit your question at BusinessMadeSimple.com/Podcast for a chance to have Don coach through it on the show.

 

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PRE-ORDER COACH BUILDER THE BOOK AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast

 

IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.

 

FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Coach Builder Part 1—How to Pivot Your Career Into A Profitable Coaching Business06 Feb 202400:18:50

How can you make money from your expertise and become known as a coach? It's a big question for many who have significant experience in their field and want to switch to coaching or consulting. Potential coaches grapple with the fear of leaving behind a secure job for the "unpredictable" world of coaching, questioning whether their knowledge is marketable and if they can truly make a living out of their passion. They often struggle to get started because they're stuck wondering: how do I pivot my career and reinvent myself as a coach? 

 

In the first episode of Coach Builder, a limited series by Business Made Simple, host Donald Miller shares success stories of real people who were doing well in their career, decided to transition into coaching, and absolutely crushed it. And this path is possible for almost anyone. Don offers real-world insight to help future coaches see the incredible potential to use what they know to make a great living and create a life they love. Listen in and learn how you, too, can turn your expertise into a profitable coaching business! 

 

Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast.

#160: Rory Vaden—How to Build a Personal Brand (Without Pretending to be Someone You're Not)05 Feb 202400:30:17

Have you ever wondered how to build a personal brand without having to become someone you're not? It's something a lot of us struggle with in an era where everyone's trying to be noticed online. The truth is, there are people out there right now who are desperately seeking the insights and solutions you already know and take for granted. Your everyday skills and knowledge, the things you do so naturally, could be the exact answers someone else is searching for. So how can you turn who you are and what you do into a personal brand that attracts the right kind of attention? 

 

In this episode, Donald Miller sits down with personal branding expert and co-founder of Brand Builders Group, Rory Vaden, to explore what it means to create a strong personal brand. Rory has helped thousands of people create brands that truly represent them, and now he's here to help you and answer listener questions. You'll get expert insight on why personal branding is less about self-promotion and more about the digitization of your reputation and using your unique story to serve others. Tune in and learn how to make your mark with a brand that truly connects with your ideal audience!

 

See how you can turn your reputation into revenue and request a free strategy call with Rory's team at FreeBrandCall.com/StoryBrand/.

 

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STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE DON COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast 

 

PRE-ORDER COACH BUILDER THE BOOK AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast

 

FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Coach Builder Limited Series PREVIEW—Your First Step to Starting a Successful Coaching Business30 Jan 202400:04:27

Many people are afraid to leave their full-time jobs because they're not sure they could ever make it on their own as a coach or consultant. The stakes are too high. There's too much to learn. Where do you even begin in such a crowded marketplace? Here's the truth: coaches with a clear plan and who follow the right steps to grow their businesses survive. Coaches without a plan don't. Our new nine-part Coach Builder limited podcast series is here to walk you through those steps! 

 

Just follow the Business Made Simple Podcast feed, and every Tuesday starting February 6th for nine weeks, host Donald Miller will unpack how you can start turning your expertise into a thriving coaching business. In this preview of an upcoming episode, Don breaks down the very first step you need to take to start this journey.

 

If you're ready to put an end to feeling undervalued at work and embark down the path to becoming a successful coach, don't miss the upcoming Coach Builder limited podcast series. Follow the Business Made Simple Podcast feed wherever you stream podcasts, and every Tuesday for nine weeks starting February 6th, you'll learn the essential steps to establish a thriving coaching business, allowing you to make more money by working less and build a career you love!

 

Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast.

#159: Stop the Revolving Door! The Secret to Finding and Keeping Great Employees29 Jan 202400:19:46

Join us on February 1 & 2, 2024 at Coach Builder Summit, the ultimate free livestream event all about helping coaches and consultants build and grow their businesses. Lock in your spot at CoachBuilder.com/CoachSummit.

 

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Do you feel stuck in a loop of hiring people only to see them leave? The secret to breaking this cycle isn't just about who you hire—it's about how you help them work together in a way that pushes the company forward. Every business leader dreams of assembling a team that feels less like hired hands and more like dedicated partners in the company's mission. So how do you create and maintain a cohesive team that shares your vision and purpose?

 

Today, host Donald Miller has author and entrepreneur Mike Michalowicz back to dive deeper into the strategies for building unstoppable teams. In last week's episode, they had a great chat about Mike's new book, All In, and now they're here to answer your questions about leading a team, finding the right people, and keeping them happy. Mike and Don share practical advice and real-world examples about how to recruit people who fit into your company well, how to retain your best workers by caring about their personal goals, and how to make a place where everyone likes to work. If you want to elevate your team's performance and build a great community within your workplace, tune into this episode for expert advice!

 

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STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE DON COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast 

 

PRE-ORDER COACH BUILDER THE BOOK AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast

 

FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

Turn Your Expertise Into a Thriving Coaching Business—New Limited Series Coming February 6!23 Jan 202400:03:43

Many people are afraid to leave their full-time jobs because they're not sure they could ever make it on their own as a coach or consultant. The stakes are too high. There's too much to learn. Where do you even begin in such a crowded marketplace? Here's the truth: coaches with a clear plan and who follow the right steps to grow their businesses survive. Coaches without a plan don't. Our new nine-part Coach Builder limited podcast series is here to walk you through those steps!

 

Just follow the Business Made Simple Podcast feed, and every Tuesday starting February 6th for nine weeks, host Donald Miller will unpack how you can start turning your expertise into a thriving coaching business.

 

If you're ready to put an end to feeling undervalued at work and embark on the journey to becoming a successful coach, don't miss the upcoming Coach Builder limited podcast series. Follow the Business Made Simple Podcast feed wherever you stream podcasts, and every Tuesday for nine weeks starting February 6th, you'll learn the essential steps to establish a thriving coaching business, allowing you to make more money by working less and build a career you love!

 

Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast.

#158: Mike Michalowicz—How to Build and Lead an Unstoppable Team22 Jan 202400:28:05

Join us on February 1 & 2, 2024 at Coach Builder Summit, the ultimate free livestream event all about helping coaches and consultants build and grow their businesses. Lock in your spot at CoachBuilder.com/CoachSummit.

 

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It's not easy to build and manage diverse and productive teams. First, you've got to find the right people with the right mix of skills, then you've got to retain them over the long-term. Oh, and don't forget about creating the kind of workplace culture where everyone can thrive! The anxiety and uncertainty surrounding team building can slow the growth and success of any business. So what are some practical solutions business owners can turn to when assembling their dream team?

 

In today's episode, Donald Miller is joined by author and entrepreneur Mike Michalowicz to talk about how to recruit and retain a team of top talent. They discuss Michalowicz's new book All In, which shows you what it takes to become a great leader and build an unstoppable team. You'll walk away with useful tips that will help you overcome your fears and worries about the dynamics on your team. Listen in and learn effective ways to make changes inside your company, share responsibilities, and make sure everyone's personal goals align with the company's vision.

 

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STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE DON COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast 

 

PRE-ORDER COACH BUILDER THE BOOK AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast

 

FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

#157: How to Stop Thinking Like a Victim and Become Your Own Hero15 Jan 202400:25:19

Join us on February 1 & 2, 2024 at Coach Builder Summit, the ultimate free livestream event all about helping coaches and consultants build and grow their businesses. Lock in your spot at CoachBuilder.com/CoachSummit.

 

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Many people feel stuck in their situation, often thinking they're victims of their circumstances. This mindset can make you feel like a loser because your motivation plummets and hopelessness tends to set in. As a result, it becomes hard to accomplish what you want in life. Not being able to move past this frustration and have a fulfilling life is an all-too-common problem. So how can you rewire your brain to think more like a winner and start getting what you want?

 

In this episode, host Donald Miller talks about how to beat these challenges and set goals you can actually achieve. He opens up about his own story of how he changed from feeling like a failure to developing a winning mindset and finding amazing success. Exploring ideas from his book Hero on a Mission, he invites you to look at life in a brand new way especially as you begin the new year. You'll learn how to shift from feeling like a victim to feeling like the hero of your own story. Listen in and get Don's timely advice on changing how you see yourself and your ability to live a meaningful life.

 

Click here to order and listen to the audiobook version of Hero on a Mission on Audible.

 

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START THE NEW YEAR WITH A WEBSITE THAT WORKS AND A CLEAR PLAN TO GROW YOUR BUSINESS! JOIN SMALL BUSINESS FLIGHT SCHOOL BY FRIDAY, JANUARY 19 AND GET A FREE ONE HOUR WEBSITE REVIEW BY ONE OF OUR CERTIFIED MARKETING EXPERTS: SmallBusinessFlightSchool.com

 

STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE DON COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast 

 

PRE-ORDER COACH BUILDER THE BOOK AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast

 

FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

#156: Will Guidara Returns—Is Hospitality the Ultimate Competitive Advantage?08 Jan 202400:34:15

Join us on February 1 & 2, 2024 at Coach Builder Summit, the ultimate free livestream event all about helping coaches and consultants build and grow their businesses. Lock in your spot at CoachBuilder.com/CoachSummit.

 

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Business owners often find it hard to balance profitability with genuine customer care. If you're too focused on getting things done quickly and making money, personal connections and customer service can often take a backseat. In a marketplace where business is often driven by the bottom line, how can you stand out by prioritizing relationships and exceptional customer service? 

 

In this episode, host Donald Miller welcomes Will Guidara back to the show. Will is the author of Unreasonable Hospitality and the former co-owner and manager of Eleven Madison Park, which became the #1 restaurant in the world. They discuss how to bring genuine care and top-notch service into any businesses, not just the hospitality industry. Their conversation goes beyond just business tips, exploring deeper ideas about the importance of caring for people in a world where respect for our fellow human beings seems to be slowly diminishing. Don and Will also answer and coach through listener submitted questions (submit your questions at BusinessMadeSimple.com/Podcast) around how you can incorporate unreasonable hospitality into your business. 

 

Has your faith in humanity been slipping lately? Tune in to learn how to respond to business challenges with care and compassion.

 

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STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE DON COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast 

 

PRE-ORDER COACH BUILDER THE BOOK AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast

 

IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.

 

FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

 

 

#155: Alex Hormozi—Facing Economic Uncertainty Head-On (REPLAY)01 Jan 202400:33:19

Join us on February 1 & 2, 2024 at Coach Builder Summit, the ultimate free livestream event all about helping coaches and consultants build and grow their businesses. Lock in your spot at CoachBuilder.com/CoachSummit.

 

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With inflation and interest rates hitting recent highs, fears of a recession have been mounting around the U.S. For small business owners, the threat of an economic downturn can be terrifying. But it's important to recognize that recessions aren't rare events—they happen roughly every 5 to 10 years. That's why it's crucial for businesses to be equipped with strategies for these tough times. So how can you make sure your business can be resilient during extreme economic fluctuations? 

 

In this episode, we're revisiting Donald Miller's conversation with Alex Hormozi, founder of Acquisition.com and author of $100M Offers: How To Make Offers So Good People Feel Stupid Saying No and $100M Leads: How to Get Strangers to Want to Buy Your Stuff. Alex shares 4 key steps to fortifying your business against an economic downturn so you can thrive during uncertain times. Tune in and learn how to adjust your finances and output to ensure that you make money (and don't lose it) during a recession.

 

Follow Alex on Instagram at Instagram.com/Hormozi.

 

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STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE DON COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast 

 

PRE-ORDER COACH BUILDER THE BOOK AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast

 

IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.

 

FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

#33: Snipd—What Your Brand Name is Really Saying to Customers (RE-RELEASE)18 Aug 202500:25:26
Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --     Coming up with a product name or tagline seems simple. Until you have to do it. You brainstorm, you debate, and you finally land on something… only to find yourself explaining it to people over and over. That's the real test of a name: if you have to explain it, it's not working. The truth is, your name or tagline is doing more heavy lifting than you realize. It's your first impression, elevator pitch, and clearest hook all rolled into a few words. So why do some names work instantly while others fall flat? And how do you make sure yours is good?

 

In today's episode, hosts Donald Miller and Kyle Reed break down the art and science of naming and tagline creation, using the podcast app Snipd as a case study. They explore how a name that sounds clever can still confuse your audience, and why instant clarity always beats creativity. You'll hear a practical breakdown of how to avoid the "curse of knowledge," how to test if your name really works, and what makes a tagline stick in someone's brain. Listen in to discover the simple shifts that make your message irresistible.

 

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Click HERE to find a StoryBrand certified marketing coach to help you grow your business!

 

Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.

 

Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

#154: Debunking the Myth of "Work-Life Balance" (REPLAY)25 Dec 202300:15:18

Join us on February 1 & 2, 2024 at Coach Builder Summit, the ultimate free livestream event all about helping coaches and consultants build and grow their businesses. Lock in your spot at CoachBuilder.com/CoachSummit.

 

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The concept of "work-life balance" often feels impossible, especially for business owners who can't seem to switch off from work. Many people struggle to balance their job with their personal life, missing out on family events or relaxing downtime because of work demands. Constant stress and long work hours can have serious effects on your mental and physical health. They can lead to increased anxiety and feeling disconnected from family and hobbies.

 

As we wrap up 2023, we're revisiting a past episode (#106: Why "Work-Life Balance" Isn't Working For You) where Donald Miller provides a fresh take on work-life balance heading into the new year. He questions the common view that work and life can be perfectly balanced. Instead, he suggests that it's something we all must continually evaluate and correct throughout our lives. Listen in and learn two reflective exercises that can help you understand what's truly motivating your choices and how to reprioritize what matters most.

 

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STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE DON COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast 

 

PRE-ORDER COACH BUILDER THE BOOK AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast

 

IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.

 

FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

#153: When the Going Gets Tough—How to Be Resilient in Business and Life18 Dec 202300:35:13

Join us on February 1 & 2, 2024 at Coach Builder Summit, the ultimate free livestream event all about helping coaches and consultants build and grow their businesses. Lock in your spot at CoachBuilder.com/CoachSummit.

 

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Life isn't always fair. As business owners, we all face tough times, complicated situations, and people who make our journey even more challenging. These problems can make us feel stuck, unsure of how to move forward in our personal and professional lives. So what's the best way to face hard situations head on and come out unscathed?

 

In today's episode, join host Donald Miller as he shares strategies to deal with the unfair moments, complex issues, and difficult people you'll inevitably confront in business and life. You'll learn practical tips to turn those conflicts into opportunities for growth. Listen in and find out how to navigate life's difficult moments and emerge a wiser, better human being!

 

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STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE DON COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast 

 

PRE-ORDER COACH BUILDER THE BOOK AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast

 

IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.

 

FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

#152: AI Is Here to Stay—Here's What Business Owners Need to Do Now11 Dec 202300:26:31

Join us on February 1, 2024 at Coach Builder Summit, the ultimate free livestream event all about helping coaches and consultants build and grow their businesses. Lock in your spot at CoachBuilder.com/CoachSummit.

 

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Artificial intelligence is here to stay and understanding how to use it is becoming non-negotiable. But many business owners and entrepreneurs are still figuring out how to make the most of tools like ChatGPT. In the meantime, they're missing out on the multitude of benefits these technologies can bring, like generating new product ideas or making their work 10x easier. So how can you get past the confusion and start using AI to keep up with the ever-evolving business landscape? 

 

In today's episode, host Donald Miller brings in Dr. J.J. Peterson, Head of StoryBrand and host of the Marketing Made Simple Podcast, to tackle the wild and often-complicated world of AI. They discuss how AI, especially ChatGPT, can be a colossal help in areas like creating content, coming up with ideas, and learning new things. This episode gives business owners practical advice on how to use AI tools effectively, without the overwhelm! Tune in and learn how to use AI to solve problems, connect better with your customers, and stay ahead in the marketplace.

 

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STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE DON COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast 

 

PRE-ORDER COACH BUILDER THE BOOK AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast

 

IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.

 

FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

#151: Ask Amy Porterfield—Your Online Marketing Questions Answered04 Dec 202300:28:33

Join us on February 1, 2024 at Coach Builder Summit, the ultimate free livestream event all about helping coaches and consultants build and grow their businesses. Lock in your spot at CoachBuilder.com/CoachSummit.

 

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Many aspiring entrepreneurs find it hard to make the leap into the online business world. They see the potential in online courses or coaching but struggle with making good content, getting people interested, and selling their products and services. This often leads to a lot of hesitation and confusion that keeps would-be entrepreneurs stuck in jobs they hate for way too long. So we brought in one of our favorite experts to help you sort it all out!

 

In this episode of Business Made Simple, host Donald Miller teams up with Amy Porterfield, author of Two Weeks Notice and leading expert on digital marketing and online course creation, to answer and coach through listener submitted questions including how to quit your 9-5, produce online courses, shift professional identities, and more. This episode is chock full of advice for anyone wanting to venture into the online business space. Tune in for expert insights on starting and growing a successful online business.

 

Would you like Don to coach through your question like the ones featured in today's episode? Just go to BusinessMadeSimple.com/Podcast.

 

Get free access to Amy's masterclass "How To Monetize An Email List In 4 Easy Steps" at AmyPorterfield.com/ListBuilding.

 

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STUCK TRYING TO GROW YOUR BUSINESS? SUBMIT YOUR QUESTION FOR A CHANCE TO HAVE DON COACH THROUGH IT ON THE SHOW: BusinessMadeSimple.com/Podcast 

 

PRE-ORDER COACH BUILDER THE BOOK AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast

 

IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.

 

FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

#150: Don's Personal Strategies for Balancing Social Media27 Nov 202300:19:28

It's our best Black Friday Deal ever! Get $100 off Business Made Simple when you sign up now at BusinessMadeSimple.com/BlackFriday. Join thousands of successful business owners who've used the 6-step plan to grow their small business. Visit BusinessMadeSimple.com/BlackFriday. to learn more and take advantage of our best offer of the year!

 

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Everyone has a love-hate relationship with social media these days. It's great for staying in touch and laughing at cute pets, but it can also be a source of distraction and disconnection, especially in your personal life. Many find it hard to manage their time on social media, which can get in the way of real-world responsibilities. So, how can you enjoy social media without it taking over your life and getting in the way of your real-life friends and tasks?

 

In this episode, host Donald Miller shares his personal strategies for balancing social media usage as a business owner, offering insights into how he limits his time on certain platforms while maximizing their benefits. You'll learn practical tips to streamline your social media activities and still maintain an active, yet manageable, online presence. Tune in and discover how you can improve your social media habits and focus on what's truly important.

 

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PRE-ORDER COACH BUILDER THE BOOK AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast

 

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#149: Tim Arnold—How to Lead Your Dream Team20 Nov 202300:32:12

It's our best Black Friday Deal ever! Get $100 off Business Made Simple when you sign up now at BusinessMadeSimple.com/BlackFriday. Join thousands of successful business owners who've used the 6-step plan to grow their small business. Visit BusinessMadeSimple.com/BlackFriday. to learn more and take advantage of our best offer of the year!

 

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Are you struggling to get your team to click? In the world of work, getting everyone on the same page can feel like herding cats. Misunderstandings, conflicting ideas, and just not seeing eye-to-eye can turn your dream team into a group that barely gets things done. In an era where teamwork is the key to success, finding a way to make all these different pieces fit together is a puzzle many leaders are trying to solve.

 

In today's episode, host Donald Miller chats with Tim Arnold, author of Next Level Teamwork and a master in untangling the knots of team dynamics. Arnold brings a fresh perspective to the table, challenging the conventional ways of thinking about teamwork. He introduces a new teamwork concept that's all about embracing and managing the complexities within a team. Tune in and learn practical tips and insights to transform your team into a powerhouse of productivity and collaboration!

 

Order Tim's book, Next Level Teamwork at TimArnold.ca/Books/.

 

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PRE-ORDER COACH BUILDER THE BOOK AND TRANSFORM YOUR EXPERTISE INTO A LUCRATIVE CONSULTING CAREER: CoachBuilderBook.com/Podcast

 

IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.

 

SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast 

 

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#148: Jen Gottlieb—How to Build a Media Presence that Lasts13 Nov 202300:30:33

Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast and transform your expertise into a lucrative consulting career. If you pre-order right now at CoachBuilderBook.com/Podcast, you'll unlock amazing bonuses like the 90-minute audio summary of the book so you're immediately able to jump start your coaching career! 

 

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Feeling invisible in the bustling marketplace? You're not alone. Many brands and businesses hustle hard but still stay hidden in the shadows of their flashier competitors. It's tough to get the world to take notice, and even tougher to figure out where to start. If you're tired of watching from the sidelines and ready to step into the spotlight so you can transform your reach and reputation, this is the episode for you.

 

Today, dive in with guest host Dr. J.J. Peterson as he chats with publicity dynamo Jen Gottlieb, author of Be Seen: Find Your Voice. Build Your Brand. Live Your Dream. Together, they unpack the nuances of creating a media presence that truly resonates with your audience. Jen, with her proven track record in helping clients shine in the public eye, reveals actionable strategies to help you secure media placements that can catapult your business to new heights. Tune in to discover how to turn the media's gaze your way and unlock the power of publicity for your business!

 

Order Jen's book, Be Seen: Find Your Voice. Build Your Brand at JenGottlieb.com/BeSeen/.

 

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#147: John Lowry—Unlocking the Secrets of Effective Negotiation06 Nov 202300:38:25

Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast and transform your expertise into a lucrative consulting career. If you pre-order right now at CoachBuilderBook.com/Podcast, you'll unlock amazing bonuses like the 90-minute audio summary of the book so you're immediately able to jump start your coaching career! 

 

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Professionals often find themselves in situations where they need to negotiate, whether it's closing a deal, discussing salaries, or resolving conflicts. But many struggle to understand what it takes to be a good negotiator. They get caught up in demands rather than understanding real needs — often leaving a lot of value on the table. So how can you become a better negotiator who creates win-win scenarios?

 

In today's episode, Donald Miller is joined by John Lowry, author of Negotiation Made Simple, to discuss practical tips and strategies for effective negotiation. John sheds light on the importance of empathy, understanding, and the "good manners of negotiation." By shifting focus from positions to the underlying motivations and emotions, you'll learn how to improve your negotiation skills and make sure both parties leave the table satisfied. Tune in and discover how good negotiation skills can massively impact your life and business.

 

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IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.

 

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#146: How to Escape a Corporate Zombie Apocalypse! (Halloween Special)30 Oct 202300:30:10

Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast and transform your expertise into a lucrative consulting career. If you pre-order right now at CoachBuilderBook.com/Podcast, you'll unlock amazing bonuses like the 90-minute audio summary of the book so you're immediately able to jump start your coaching career! 

 

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Even though it's the Halloween season, for many of you, the real horror is being trapped in a job that drains the life out of them, a corporate world filled with the 'living dead' – monotonous routines, unending meetings, and a lack of fulfillment. It's a corporate zombie apocalypse where passion and creativity are often buried, and every day is a struggle to survive. But there's hope!

 

In this Halloween special of Business Made Simple, Donald Miller and Dr. J.J. Peterson (co-host of the Marketing Made Simple Podcast) unveil the ultimate survival guide made up of 8 straightforward steps you can use to break the chains, escape the job that haunts your dreams, and step into a world of freedom with your own successful coaching business. No tricks, all treat. Tune in and learn how to escape the soul-sucking zombie wasteland and create a fulfilling career you love!

 

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SUBSCRIBE TO THE MARKETING MADE SIMPLE PODCAST ON APPLE PODCASTS

 

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#145: Your Website Probably Stinks—Here's How to Fix It!23 Oct 202300:28:49

Is your website failing to bring in sales? You may have a great looking site with a fancy tagline, but if it's not selling, you're probably missing the most important element: clear messaging that shows how you solve your customer's problem. So what steps can you take to transform your website into a revenue-generating engine?

 

In today's episode, host Donald Miller is joined by J.J. Peterson, Head of StoryBrand and co-host of the Marketing Made Simple Podcast, to discuss a simple formula for building a website that will generate leads and drive sales. You'll also discover the reason why 65% of businesses fail and how you can avoid being one of them. Tune in and learn how to turn your website into a lean, mean sales machine! Get free access to The Ultimate Website Template at BusinessMadeSimple.com/Website.

 

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Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast and transform your expertise into a lucrative consulting career. If you pre-order right now at CoachBuilderBook.com/Podcast, you'll unlock amazing bonues like the 90-minute audio summary of the book so you can jump start your coaching career immediately! 

 

CLICK HERE TO SUBSCRIBE TO THE MARKETING MADE SIMPLE PODCAST ON APPLE PODCASTS

 

IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.

 

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#32: Southwest—The Genius of 'Bags Fly Free' and What Happened When It Changed (RE-RELEASE)11 Aug 202500:37:34
Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --    

Southwest Airlines built one of the strongest brands in the world by doing one thing better than almost anyone: clear, clever messaging that made customers feel like family. "Bags fly free" was more than a tagline. It was a promise that set them apart from every other airline. But when they recently backtracked on that core message, the backlash was instant. In a world where loyalty is fragile and expectations are sky-high, even the best brands can stumble if they don't communicate the right way. So what happens when a company known for brilliant messaging gets it wrong?

 

In this week's episode, Don and Kyle unpack the marketing brilliance that made Southwest an iconic brand and why their latest messaging misstep is such a big deal. They reveal how Southwest's playful, people-first branding created an unbeatable bond with customers, and how this new shift risks breaking that trust. You'll learn what Southwest could have done differently, why your messaging must evolve without abandoning what made you great, and how to communicate tough changes without losing customer loyalty. Tune in to find out how even a beloved brand can slip and how you can avoid making the same mistake.

 

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Click HERE to find a StoryBrand certified marketing coach to help you grow your business!

 

Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.

 

Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

#144: How to Scale Your Service-Based Business Without Hiring16 Oct 202300:28:36

Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast and transform your expertise into a lucrative consulting career. If you pre-order right now at CoachBuilderBook.com/Podcast, you'll unlock amazing bonuses like the 90-minute audio summary of the book so you can jump start your coaching career immediately! 

 

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Service providers, like photographers, writers, or designers, often hit a revenue cap, limited by the hours they can work. Breaking through the revenue ceiling can be a challenge when your business relies heavily on your personal time and effort. So how can you scale your business and increase your revenue without working more hours? Is this even possible without making an expensive hire?

 

In today's episode, Donald Miller sits down with Tyler Core, owner of Tyler Core Photography!, a Chicago-based studio specializing in headshots for actors. After 15 years in business, Tyler is stuck when it comes to scaling. Don gives him a detailed, actionable roadmap to add a coaching element to his current business. Tune in and learn how you too can become a coach, and have more time, money, and impact!

 

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IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.

 

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#143: How to Escape the Hourly Rate Trap as a Coach09 Oct 202300:32:52

Pre-order Coach Builder, Donald Miller's new book, at CoachBuilderBook.com/Podcast and transform your expertise into a lucrative consulting career. If you pre-order right now at CoachBuilderBook.com/Podcast, you'll unlock amazing bonuses like the 90-minute audio summary of the book so you can jump start your coaching career immediately! 

 

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It's a common struggle for coaches—being tethered to an hourly rate, feeling undervalued, and unable to scale their business. The traditional model of trading time for money limits income potential and growth. So how do you transform your expertise into a sustainable, profitable business without being confined by the clock?

 

In today's episode, host Donald Miller shares a new perspective pulled right out of his newest book, Coach Builder, offering coaches a lifeline out of this trap. He introduces actionable strategies to diversify income streams, optimize value delivery, and take your coaching practice to new heights. Listen to get the tools and guidance you need to grow and scale your coaching business today!

 

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IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.

 

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#142: Marlee Joseph—The Secret to Making Better Marketing Decisions02 Oct 202300:18:46

When it comes to marketing, it's easy to feel bombarded with endless opportunities. The key is to choose wisely and avoid jumping at everything that comes your way. Marlee Joseph, the Director of Marketing at Business Made Simple, is a pro at this. She's mastered the art of prioritization by using the ICE framework, a simple decision-making formula that helps her sift through marketing opportunities and pick the winners.  

 

In today's episode, host Donald Miller sits down with Marlee to unpack this process and how it can help you avoid overwhelm in your business. You'll discover how Marlee's strategic use of the ICE Method has led to more informed decisions, prioritized actions, and amplified marketing impact. Tune in and learn how you can use the ICE Method to make smarter choices that boost your marketing and drive growth!

 

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FIND OUT WHAT NEXT STEPS YOU CAN TAKE TO SELL YOUR SMALL BUSINESS: SellYourSmallBusiness.com.

 

IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.

 

ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS"GrowYourSmallBusiness.com

 

SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast 

 

FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

#141: How to Unleash Your Instagram Potential & Build a Personal Platform25 Sep 202300:17:50

In an age ruled by social media, entrepreneurs are discovering the power of crafting a personal platform to catapult themselves (and their products) into the limelight. But forget about trendy dances and silly reels – it's all about honing in on the problem you solve.

 

In today's episode, Donald Miller shares five underrated tactics for creating your personal platform on Instagram. Learn how to become the voice for those facing the same challenges, master the art of crafting memorable sound bites, and truly embody your message. If you've been looking for a roadmap to start building your personal platform, this episode is for you!

 

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FIND OUT WHAT NEXT STEPS YOU CAN TAKE TO SELL YOUR SMALL BUSINESS: SellYourSmallBusiness.com.

 

IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.

 

ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS"GrowYourSmallBusiness.com

 

SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast 

 

FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

#140: How to Provide Health Benefits to Your Employees Without Breaking the Bank18 Sep 202300:26:17

As your business grows and you begin to hire more employees, this inevitable question comes up: "do you provide healthcare benefits?" And how you answer that question could be the difference between hiring top talent and settling for a less qualified candidate. But where in the world do you start when most healthcare packages seem too expensive and the insurance industry is so confusing?

 

In today's episode, Donald Miller talks with Austin Lehman, CEO of Remodel Health, a company revolutionizing the way health benefits are delivered to employees. Austin breaks down the complex topic of employer-sponsored health insurance and shows you how you can get started for only $125/month per employee. Tune in now to learn how you can take great care of your employees and increase that care as your business (and team) grows!

 

Go to TruthInHealthInsurance.com to get clarity around the health insurance options you could be offering to your team. You'll also get free access to ReModel's essential guide - 6 Questions to Ask Your Health Insurance Broker.

 

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FIND OUT WHAT NEXT STEPS YOU CAN TAKE TO SELL YOUR SMALL BUSINESS: SellYourSmallBusiness.com.

 

IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.

 

ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS"GrowYourSmallBusiness.com

 

SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast 

 

FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

#139: Kristi Herold—The Importance of Having More Fun at Work11 Sep 202300:23:36

Have you ever had an idea for the Business Made Simple podcast? We want to hear from you! We're always dreaming up ways to make this podcast more valuable for our listeners, so we want to hear what you've loved and what you want to hear more of so we can make future episodes even better!

 

Go to BusinessMadeSimple.com/Survey to help us make the podcast even better! If you take this quick survey before Friday, September 15, you'll be entered to win a $50 Amazon gift card. Take the survey today at BusinessMadeSimple.com/Survey

 

*See terms and conditions at businessmadesimple.com/terms.

 

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Most organizations want high levels of productivity and creativity from their teams. But they also tend to overlook one of the biggest factors in cultivating that type of environment: having FUN! Incorporating play into the workplace leads to better team dynamics where everyone feels comfortable sharing ideas and taking risks. But how can you do this without detracting from work – and what does this look like for teams with remote employees?

 

In today's episode, Donald Miller talks with Kristi Herold, the author of "It Pays to Play" and the CEO and Founder of JAM where her team helps people connect through play. Kristi shares how organizations that have fun together tend to be more profitable and have better retention rates. She also shares specific ideas on how you can incorporate play into your workplace so you can keep your best people, encourage creativity, and improve company culture. Tune in now to learn how you incorporate these tips into your own organization!

 

Get Kristi's PLAYbook along with 25% off a JAM event at KristiHerold.com/BusinessMadeSimple25.

 

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FIND OUT WHAT NEXT STEPS YOU CAN TAKE TO SELL YOUR SMALL BUSINESS: SellYourSmallBusiness.com.

 

IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.

 

ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS"GrowYourSmallBusiness.com

 

SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast 

 

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#138: How to Become a Business Consultant04 Sep 202300:20:07

Have you ever had an idea for the Business Made Simple podcast? We want to hear from you! We're always dreaming up ways to make this podcast more valuable for our listeners, so we want to hear what you've loved and what you want to hear more of so we can make future episodes even better!

 

Go to BusinessMadeSimple.com/Survey to help us make the podcast even better! If you take this quick survey before Friday, September 15, you'll be entered to win a $50 Amazon gift card. Take the survey today at BusinessMadeSimple.com/Survey

 

*See terms and conditions at businessmadesimple.com/terms.

 

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Many business professionals are bored with their careers and sick of hitting pay ceilings. They wonder if they could turn their skills into their own consulting business, but aren't sure how to get started. In this episode, you'll hear how three business professionals built a successful consulting business by becoming a Business Made Simple Certified Coach and tapping into the plethora of resources available to help them grow their business.

 

In today's episode, the Director of Stories at Business Made Simple, James Sweeting, guest-hosts the show and interviews Deanna Cotten, Paul Kuthe, and Susan Trumpler. These three coaches share the struggles they had when starting and growing their consulting business and how the Business Made Simple Coaching Certification removed those roadblocks. If you're looking to start or grow a consulting business, tune in now to learn how becoming a Business Made Simple Certified Coach can allow you to do what you love every single day with unlimited income potential!

 

Apply to become a Business Made Simple Certified Coach at BusinessMadeSimple.com/BecomeACoach and you'll also get immediate access to the How To Build a Thriving Coaching Business Seven-Step Checklist. 

 

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FIND OUT WHAT NEXT STEPS YOU CAN TAKE TO SELL YOUR SMALL BUSINESS: SellYourSmallBusiness.com.

 

IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.

 

ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS"GrowYourSmallBusiness.com

 

SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast 

 

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#137: Could You Turn Your Hobby Into a Career By Teaching Others?28 Aug 202300:32:39

Have you ever had an idea for the Business Made Simple podcast? We want to hear from you! We're always dreaming up ways to make this podcast more valuable for our listeners, so we want to hear what you've loved and what you want to hear more of so we can make future episodes even better!

 

Go to BusinessMadeSimple.com/Survey to help us make the podcast even better! If you take this quick survey before Friday, September 15, you'll be entered to win a $50 Amazon gift card. Take the survey today at BusinessMadeSimple.com/Survey

 

*See terms and conditions at businessmadesimple.com/terms.

 

--     Almost all of us have a hobby – something we're absolutely obsessed with and really good at. But have you ever considered the fact that people would pay you to teach them how to do the thing you love? Whether it's training for half-marathons, doing interior design, or building outdoor furniture sets – chances are, there are people out there who would love to learn from you and would pay money for it.

 

In today's episode, Donald Miller talks with Nicole Burke, founder and owner of Gardenary.com, where she teaches people how to create and sustain their very own garden. You'll get to hear how her hobby of gardening got started and the steps she took to make over $100K in her first year in business. Tune in now to learn critical tips for monetizing your hobby and before you know it, you could be getting paid a lot of money to do something you already know and love!

 

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FIND OUT WHAT NEXT STEPS YOU CAN TAKE TO SELL YOUR SMALL BUSINESS: SellYourSmallBusiness.com.

 

IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.

 

ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS"GrowYourSmallBusiness.com

 

SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast 

 

FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

#136: Rory Clark—A New Way to Approach Your Sales Conversations21 Aug 202300:33:28

Have you ever had an idea for the Business Made Simple podcast? We want to hear from you! We're always dreaming up ways to make this podcast more valuable for our listeners, so we want to hear what you've loved and what you want to hear more of so we can make future episodes even better!

 

Go to BusinessMadeSimple.com/Survey to help us make the podcast even better! If you take this quick survey before Friday, September 15, you'll be entered to win a $50 Amazon gift card. Take the survey today at BusinessMadeSimple.com/Survey

 

*See terms and conditions at businessmadesimple.com/terms.

 

--       There is a fundamental problem that many salespeople encounter: their inability to truly connect with their customers. A truly successful sales process isn't about showcasing your product or service, but rather, about understanding your customer's pain points. By honing in on their challenges and needs, you position yourself as a trusted problem solver rather than a pushy salesperson.

 

In this episode of the Business Made Simple podcast, Donald Miller talks with Rory Clark. Rory is the creator of Focus Selling, a unique framework that shows you how to foster a deep connection with your clients and will revolutionize your approach to sales. By delving into the art of understanding customer pain points, uncovering alternatives, and crafting compelling proposals, you'll gain invaluable insights to enhance your sales success. Tune in to discover how this systematic approach can alleviate the competitive pressures of selling and empower you to forge genuine connections with customers.

 

Dive deeper into Rory Clark's sales framework at GoFocusSelling.com.

 

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IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.

 

ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS"GrowYourSmallBusiness.com

 

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Challenge #10 – Join Small Business Flight School18 Aug 202300:08:36

Congratulations! It's the last day of the Double Your Revenue Challenge. You've done nine things over the past two weeks to help you grow your revenue. What you've just experienced is a little taste of what it feels like to implement a business growth plan at an aggressive pace. If you want that kind of business growth plan… but on steroids… Small Business Flight School is for you.

 

Small Business Flight School is a comprehensive growth program for small businesses who want to scale revenue quickly. Join now at BusinessMadeSimple.com/Double and get access to a video training series that will help you optimize each key part of your business: Leadership, Marketing, Sales, Products, Operations, and Cash Flow. You also get access to weekly business coaching through our Q&A calls with Business Made Simple experts so you never have to wonder what you should be doing in your business ever again.

 

Today is the last day to get $500 off Flight School at BusinessMadeSimple.com/Double with promo code DOUBLE2023

 

Offer expires August 18, 2023.

 

#31: Airbnb—The Brilliant Strategy Behind Their New Messaging Campaign (RE-RELEASE)04 Aug 202500:40:09
Hopefully you're getting a chance to recharge this summer—but that doesn't mean you have to lose momentum. Fall is just around the corner, and before you know it we'll be heading into the final stretch of the year. That's exactly why we're rereleasing several of our high-impact episodes—designed to give you clarity, sharpen your message, attract the right customers, and ultimately drive more revenue, so you're not stuck playing catch-up when it matters most!     --     If your marketing isn't working, it's probably because you're not talking about the right problem. Most businesses struggle to identify the most compelling issue their customer is trying to solve. They either talk about too many things or pick a problem that's too vague. When that happens, customers stop listening. But when you finally address the problem that makes your customers say "yep, that's me!", sales start to climb. That's what Airbnb just nailed with their new messaging campaign. So, how do you figure out the exact problem your business solves in a way that drives real results?

 

In this episode, Don and Kyle break down Airbnb's latest messaging campaign and why it hits the mark so effectively. They unpack the brilliance behind how Airbnb redefined the problem it solves and how you can apply the same strategy to your own business. You'll learn a simple way to clarify the problem your customer actually cares about and how to build an effective messaging campaign around it. Listen in for strategic tips on how to get sharper messaging and more customer engagement.  

--

Click HERE to find a StoryBrand certified marketing coach to help you grow your business!

 

Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.

 

Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon or wherever you buy books!

Challenge #9 – Put Yourself on a Salary17 Aug 202300:06:22

Many business owners treat their business finances like their own personal bank account. They think they're being frugal by only taking what they "need" – but it's actually a sloppy way to manage both business and personal finances. 

 

It's Day 9 of the Double Your Revenue Challenge, and in today's episode, Donald Miller challenges you to put yourself on a consistent salary. Just like you'd pay an employee or contractor a fixed rate, Don recommends treating yourself the same way. Determine the amount of money you're going to pay yourself – and then live within those means! The result? Better financial discipline, enough money to pay business taxes and expenses, and more motivation to increase overall revenue. Tune in now!

 

Take action and download the Double Your Revenue Challenge checklist at BusinessMadeSimple.com/Challenge.

 

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If you're looking for comprehensive training and ongoing weekly coaching to help you double your business's revenue, join Small Business Flight School.

 

During the Double Your Revenue Challenge, you can get $500 off Flight School with code DOUBLE2023.

 

Offer expires August 18, 2023.

Challenge #8 – Work on The Right Things16 Aug 202300:06:54

Many small business owners and their teams spin their wheels when it comes to productivity. It feels like everyone is doing a ton of work – and you probably are! But since your effort is going in so many directions, your business isn't gaining meaningful traction. That's exactly why setting a limited number of priorities – and touching base on them weekly – is so important. 

 

It's Day 8 of the Double Your Revenue Challenge, and today is all about productivity! Donald Miller teaches you how to increase your productivity not by working more – but by working on the right things. If you and your team would only set and follow through on strategic priorities, you'd not only get more done – you'd actually make a whole lot more revenue. Tune in now to learn how!

 

Take action and download the Double Your Revenue Challenge checklist at BusinessMadeSimple.com/Challenge.

 

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If you're looking for comprehensive training and ongoing weekly coaching to help you double your business's revenue, join Small Business Flight School.

 

During the Double Your Revenue Challenge, you can get $500 off Flight School with code DOUBLE2023.

 

Offer expires August 18, 2023.

 

Challenge #7 – Stop "Selling" and Start Talking About The Customer's Problems15 Aug 202300:07:25

Most people feel like they have to put on their "sales hat" in order to convince people to buy. But when you take this approach, it often feels fake and ingenuine – not only for you, but for your customers as well! What if there was a way to have more natural and organic sales conversations that didn't feel like "selling" at all?

 

It's Day 7 of the Double Your Revenue Challenge, and in today's episode, Donald Miller teaches you the single most important thing you can do in a sales conversation. Instead of spending your time talking about your product, you'll learn how to talk about the problem it solves for your customer. The only reason people buy products is to solve a problem – and when you know how to talk about those problems, you'll sell more. Tune in now to learn how!

 

Take action and download the Double Your Revenue Challenge checklist at BusinessMadeSimple.com/Challenge.

 

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If you're looking for comprehensive training and ongoing weekly coaching to help you double your business's revenue, join Small Business Flight School.

 

During the Double Your Revenue Challenge, you can get $500 off Flight School with code DOUBLE2023.

 

Offer expires August 18, 2023.

Challenge #6 – Build Your Credibility14 Aug 202300:10:19

Did you know that 95% of people say that reviews or testimonials influence their purchasing decisions? That's why it's so important for businesses to utilize testimonials throughout all of their marketing – but many businesses forget to ask them!

 

It's Day 6 of the Double Your Revenue Challenge, and in today's episode, Donald Miller challenges you to interview one customer for a testimonial. When you capture someone's story about how your product made their life better and share it with your audience, your credibility goes through the roof. Tune in now to learn specific tips on capturing compelling testimonials!

 

Take action and download the Double Your Revenue Challenge checklist at BusinessMadeSimple.com/Challenge.

 

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If you're looking for comprehensive training and ongoing weekly coaching to help you double your business's revenue, join Small Business Flight School.

 

During the Double Your Revenue Challenge, you can get $500 off Flight School with code DOUBLE2023.

 

Offer expires August 18, 2023.

Challenge #5 – Ask For the Sale11 Aug 202300:06:27

If you're like most business owners, you probably have leads that would buy from you – but you're putting off asking for the sale. Why? Because you don't want to come off as salesy or manipulative. But here's the truth: if your product is solving a problem that your customer has, you're actually making their life better by asking them to buy it.

 

It's Day 5 of the Double Your Revenue Challenge, and in today's episode, Donald Miller challenges you to call some of your leads and ask them to buy. It might be awkward and uncomfortable – but it gets easier with practice! And… people aren't going to buy unless you ask them to. Tune in now to learn how to ask for the sale!

 

Take action and download the Double Your Revenue Challenge checklist at BusinessMadeSimple.com/Challenge.

 

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If you're looking for comprehensive training and ongoing weekly coaching to help you double your business's revenue, join Small Business Flight School.

 

During the Double Your Revenue Challenge, you can get $500 off Flight School with code DOUBLE2023.

 

Offer expires August 18, 2023.

Challenge #4 – Create a Product Bundle or Upsell10 Aug 202300:05:43

As a business owner, you probably have untapped revenue opportunities sitting right under your nose. If you'd only create a strategic product bundle or upsell, you could make a whole lot more money with very little effort.

 

It's Day 4 of the Double Your Revenue Challenge, and in today's episode, Donald Miller walks you through ideas on how to create new products or bundle existing products to generate more revenue in a single transaction. Tune in now to learn how you can boost your revenue with a simple tweak of your product line!

 

Take action and download the Double Your Revenue Challenge checklist at BusinessMadeSimple.com/Challenge.

 

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If you're looking for comprehensive training and ongoing weekly coaching to help you double your business's revenue, join Small Business Flight School.

 

During the Double Your Revenue Challenge, you can get $500 off Flight School with code DOUBLE2023.

 

Offer expires August 18, 2023.

Challenge #3 – Fix Your Website09 Aug 202300:06:49

Is your website helping your business – or hurting it? The truth is, potential customers go to your website and make a decision within seconds about whether or not you can help them. That's why your website must pass the "grunt test." Unfortunately, most business' websites don't pass this test. And if your website doesn't pass the grunt test… you're losing sales!

 

In today's episode, we continue our 2-week series on the Double Your Revenue Challenge. For Challenge #3, Donald Miller wants you to put your website to the grunt test. He explains that even the most primitive thinker (like a caveman) should be able to look at your website and know these 3 things within seconds: 1) What you do 2) How it will make his life better 3) What he needs to do in order to get it. Does your website pass the test? Tune in to today's episode to find out!

 

Take action and download the Double Your Revenue Challenge checklist at BusinessMadeSimple.com/Challenge.

 

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If you're looking for comprehensive training and ongoing weekly coaching to help you double your business's revenue, join Small Business Flight School.

 

During the Double Your Revenue Challenge, you can get $500 off Flight School with code DOUBLE2023.

 

Offer expires August 18, 2023.

Challenge #2 – Rally Your Team08 Aug 202300:09:05

Are you leading your business well? One way to know is whether or not you and your entire team are clear about your company's top 3 priorities. And not just any priorities – priorities that actually make your business money. When you focus on a few strategic objectives, you'll actually gain traction toward your revenue goal.

 

In today's episode, we continue the Double Your Revenue Challenge with Challenge #2! Donald Miller explains how you can rally your team using Business Made Simple's Mission Statement Formula. Your challenge today is to review and update your mission statement using that formula – and then make it part of your team's DNA. Tune in now to get your entire team pulling in the same direction!

 

Take action and download the Double Your Revenue Challenge checklist at BusinessMadeSimple.com/Challenge.

 

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If you're looking for comprehensive training and ongoing weekly coaching to help you double your business's revenue, join Small Business Flight School.

 

During the Double Your Revenue Challenge, you can get $500 off Flight School with code DOUBLE2023.

 

Offer expires August 18, 2023.

 

Double Your Revenue Challenge – Challenge #107 Aug 202300:11:08

Are you making less money than you thought you would in 2023? You're not alone. Many business owners believe that less revenue is inevitable right now. But if you believe that you can't do something to boost your revenue, you're believing a lie. That's why we're inviting you to join us and thousands of business owners in the Double Your Revenue Challenge!

 

Over the next two weeks, Donald Miller will give you one simple thing each day to increase your revenue upon implementation. By the end of the two weeks, you'll be positioned to dramatically increase your revenue by the end of the year. Tune in to today's episode for Challenge #1!

 

Take action and download the Double Your Revenue Challenge checklist at BusinessMadeSimple.com/Challenge.

#135: Want to Write a Book? This Writing Plan Makes It Easier!31 Jul 202300:29:50

Many founders and entrepreneurs write books and become published authors. Why? Because it's a great way to build credibility, grow your platform, and create awareness for your business! But most business owners also feel at a loss when it comes to getting started.  How will you get published? Do you really have the time to write a book? And how can you know if people will actually buy and read your book?

 

In today's episode, Donald Miller pulls back the curtain on his own writing journey and teaches you a step-by-step process that will make writing a book easier. Tune in now to learn 7 tips for writing a book and how becoming a published author isn't as impossible as it seems!

 

Ready to turn your book idea into reality? Learn directly from Donald Miller himself in our upcoming Write a Book Workshop.

Register now at BusinessMadeSimple.com/WriteABook and join in-person on September 7 & 8 (limited spots available!) or via livestream on September 14 & 15.

This is your next step to becoming a published author. See you there!

 

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IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.

 

ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS"GrowYourSmallBusiness.com

 

SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast 

 

FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

#30: AI with Jay Owen—How Smart Businesses Use It Without Losing the Human Touch28 Jul 202500:33:29

AI is everywhere and it's moving faster than most of us can keep up. For business owners and marketers, the challenge isn't just understanding the tools. It's figuring out how to use them without losing your voice, your brand, or your job. Should you be afraid of AI, or should you be doubling down? How do you stay relevant in a world where machines can write, code, and even strategize? The questions are big, but if you ignore them, you'll get left behind.

 

In this episode, Don and Kyle sit down with entrepreneur Jay Owen to explore the opportunities and risks AI presents for business owners. Jay shares how he's using AI in his agency, why it's not replacing creativity but enhancing it, and what mindsets will help you thrive in this new landscape. From automation to personalization, they dig into the tools that work and the principles that last. Tune in to learn how to adapt, lead, and stay human in the age of AI.

 

Resources mentioned in this episode:

 

Click HERE to find a StoryBrand certified marketing coach to help you grow your business!

 

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Unlock the power of a framework that works—the StoryBrand Framework at StoryBrand.ai. It's like having the world's best copywriter create high-converting marketing whenever you need it. Start your free 7-day trial at StoryBrand.ai.

 

Learn how to make your marketing and messaging work using a proven framework in the updated book, Building a StoryBrand 2.0. Order it now on Amazon  or wherever you buy books!

#134: How to Tell Your Story Without Playing the Hero (REPLAY)24 Jul 202300:23:57

Are your revenue goals for 2023 slipping away? Don't worry, you're not alone. Join us on August 3, 2023 for the Mid-Year Revenue Accelerator and learn the same steps we used at Business Made Simple to grow into a $15 million operation.

 

Regain control of your growth and finish the year with more money! Just go to BusinessMadeSimple.com/Acceleratorto register.

 

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You've heard us say it over and over again: your job is to invite your customers into a story where they are the hero who wins the day. And that means focusing on their story instead of telling your own! But we're going to let you in on a secret today: There actually is a way you can tell your story without making yourself out to be the hero!

 

Today we continue our Summer Replay Series, highlighting our top episodes of all time. In today's replay, Donald Miller talks with Eddie Zingleman, owner and furniture maker at Tennessee Woodworks. Don coaches Eddie on how he can leverage his story to connect with customers and grow his business – all while playing the guide and making his customer (not himself) the hero.

 

If you are struggling to figure out how you can incorporate your brand story into your marketing without playing the hero, today's conversation will show you how.

 

Check out Eddie Zingleman's amazing work at TennesseeWoodworks.com.

 

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IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.

 

ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS"GrowYourSmallBusiness.com

 

SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast 

 

FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

#133: Curing The Overworked, Overwhelmed Business Owner (REPLAY)17 Jul 202300:38:10

Are your revenue goals for 2023 slipping away? Don't worry, you're not alone. Join us on August 3, 2023 for the Mid-Year Revenue Accelerator and learn the same steps we used at Business Made Simple to grow into a $15 million operation.

 

Regain control of your growth and finish the year with more money! Just go to BusinessMadeSimple.com/Accelerator to register.

 

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Success as a business owner can feel like a double edged sword. You are accomplishing your dream and growing a business you're passionate about, but you're also overworked and overwhelmed. You bear the weight of making sure everything runs as it should, and as your business grows, this becomes an even bigger burden.

 

Today we continue our Summer Replay Series, highlighting our top episodes of all time. In today's replay, Donald Miller talks with the founder and CEO of the Healthy Workforce Institute, Renee Thompson. Renee's organization is all about eradicating bullying and hazing in the healthcare industry – but Renee needs help fighting her own personal bully of overwork and overwhelm. Tune in now to learn how you can avoid burnout and stay healthy for your business – and your life – for the long haul.

 

Learn more about Renee Thompson and the amazing work she's doing at HealthyWorkforceInstitute.com.

 

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IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.

 

ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS"GrowYourSmallBusiness.com

 

SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast 

 

FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

#132: How to Avoid the Biggest Cause of Business Failure (REPLAY)10 Jul 202300:25:55

Cash flow problems are the number one reason that small businesses fail. If your business is going to stand the test of time, you must have an effective system for managing your business finances. Unfortunately, many business owners are confused by their bookkeeping, don't understand what's really happening in their finances, and never have enough money saved for taxes. But it doesn't have to be that way!

 

Today we continue our Summer Replay Series, highlighting our top episodes of all time. In today's replay, you'll learn a simple cash flow management system using 5 checking accounts. When you learn Donald Miller's simple framework, you'll finally have a no-nonsense strategy to manage cash flow with zero confusion or stress. Tune in now to learn the 5-part framework that simplifies managing finances and ensures you never run out of cash!

 

Go to BusinessMadeSimple.com/cash to access our new course, Small Business Cash Flow Made Simple. You'll learn an easy way and playbook to organize your finances so you never run out of cash. Finally get total clarity on what's happening with your money and disciplines that result in long-term financial security. Just go to BusinessMadeSimple.com/cash.

 

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IF YOU'RE SERIOUS ABOUT IMPLEMENTING A PLAN TO GROW YOUR BUSINESS AND REVENUE, FLIGHT SCHOOL IS FOR YOU! JOIN NOW: SmallBusinessFlightSchool.com.

 

ORDER DON'S NEW BOOK "HOW TO GROW YOUR SMALL BUSINESS"GrowYourSmallBusiness.com

 

SUBMIT FOR YOUR CHANCE TO GET COACHED ON THE PODCAST: BusinessMadeSimple.com/Podcast 

 

FIND AND FOLLOW US ON INSTAGRAM: Instagram.com/BusinessMadeSimple

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