Explorez tous les épisodes du podcast The Story Power Marketing Show

Vance is a former birth control factory security guard turned Disney leader, turned bankrupt out-of-work executive, turned carpet cleaner, turned successful entrepreneur. He helps business owners get, serve, and keep clients for life through creating experiences and response required marketing.

He and Tom discuss the importance of systems and processes, customer retention, and practical steps to wow clients without breaking the bank. Tune in for valuable insights and actionable tips to captivate prospects and keep customers for life.

DISCUSSED IN THIS EPISODE

~00:57 Meet Vance Morris: From Disney Leader to Entrepreneur

~03:10 The Importance of Standing Out in Marketing

~06:14 Lessons from Disney: Systems and Processes

~12:57 Customer Retention and the Power of Experience

~15:03 The Cost of Acquiring vs. Retaining Customers

~20:00 The Importance of Communication in Customer Experience

~23:46 Vance Morris: Master of Storytelling and Email Marketing

~23:58 Customer Support Failures and Basics

~24:30 Creating Magical Customer Experiences

~26:15 Translating Disney's Magic to Your Business

~27:33 Handling Delays with Grace

~31:12 The Power of Personal Touch

~35:52 Implementing Systems for Success

~38:43 Practical Steps to Wow Your Customers

~40:48 Final Thoughts and Encouragement

~43:50 Closing Remarks and Call to Action

FULL EPISODE VIDEO

https://vimeo.com/1133717150

CONNECT WITH VANCE

Website: https://www.vancemorris.com

Service: https://www.deliverservicenow.com

Social Media:

LinkedIn: https://www.linkedin.com/in/vancemorris/

YouTube: https://www.youtube.com/@Deliverservicenow

Facebook: https://www.facebook.com/vance.morris.9/

Hunter co-founded SimpleCheck and SmartForm, tools that show you whether a lead can actually buy before your sales team wastes a minute.

In this episode, he shares insights on how their tools help businesses identify leads with the desire, authority, and resources to buy, ensuring legal compliance. He and Tom explore techniques to get more qualified leads, such as enhancing ad targeting through consumer report consent and leveraging custom APIs for instant data. A must-listen for business owners and marketers looking to optimize their sales processes and increase ROI.

DISCUSSED IN THIS EPISODE

~00:57 Meet Hunter Hensley: Solving the Broke Leads Problem

~02:03 Understanding the Core Principles of Sales

~03:58 How Simple Check and Smart Form Work

~08:04 Legal Considerations in Lead Qualification

~12:57 Optimizing Ad Spend with Qualified Leads

~18:17 Who Can Benefit from SimpleCheck?

~20:35 Introducing SmartForm: A New Tool for Lead Capture

~24:12 Conclusion and Final Thoughts

FULL EPISODE VIDEO

https://vimeo.com/1131169411

CONNECT WITH HUNTER

Website: www.simplecheck.com/smartform

Instagram: instagram.com/officialhunterhensley

Dave Valentine built 10 businesses that have collectively driven over $1 billion in revenue for 1,200+ clients—including Fortune 100 giants like Target, Time Magazine, and American Express. He now leads a global agency from a house by a river in the mountains—complete with three waterfalls—where strategy meets serenity. Merging conscious capitalism with unconventional marketing, he guides businesses toward growth that’s not just exponential, but holistic.

Dave faced a severe health scare at 29 due to excessive stress. This led him to make crucial lifestyle changes, including daily walks, meditation, and drinking more water. These changes not only improved his personal well-being but also exponentially grew his business. Dave discusses the importance of small, manageable steps in lifestyle changes and shares his current routines that help him maintain health and productivity. He and Tom highlight the power of balancing work and personal life for sustained business success.

DISCUSSED IN THIS EPISODE

00:57 Meet Dave Valentine: How He Scales Business Without Burnout

02:13 Dave's Health Wake-Up Call and Lifestyle Changes

05:43 Implementing Small Changes for Big Results

10:23 Evolving Morning Routines and Personal Growth

22:14 About Finch: Performance Marketing Agency

26:15 The Importance of Rest and Work-Life Balance

30:07 Conclusion and Final Thoughts

FULL EPISODE VIDEO

https://vimeo.com/1129409260

CONNECT WITH DAVE

TikTok: https://www.tiktok.com/@thewizardmarketing

Scott Desgrosseilliers is the founder and CEO of Wicked Reports, a leading first-party marketing attribution platform for high-growth eCommerce brands. With over a decade of experience analyzing billions in ad spend, Scott helps marketers cut through the noise to find what’s really driving ROI. He’s the creator of the 5 Forces System, a proven framework that turns messy marketing data into clear, confident decisions.

Scott shares his expertise in marketing attribution and how to make sense of complex marketing data to drive ROI. He introduces the Five Forces System, a framework for turning messy data into clear decisions and optimizing ad spend effectively. The conversation touches on real use cases, AI's role in marketing attribution, and practical steps for business owners to measure and improve their marketing efforts.

DISCUSSED IN THIS EPISODE

00:57 Introducing Today's Guest: Scott Desgrosseilliers

02:38 Understanding Marketing Attribution

04:23 The Five Forces System Explained

09:32 Setting Expectations and Measuring Outcomes

15:45 Understanding the Importance of Financial Planning

16:14 Subscription Models Beyond Software

16:41 Projecting Lifetime Value and Conversion Rates

17:44 Optimization Strategies for Marketing

20:04 Leveraging AI for Marketing Attribution

21:32 Identifying Red Flags in Your Business

23:59 Practical Steps to Improve Attribution

26:04 Final Thoughts and Resources

FULL EPISODE VIDEO

https://vimeo.com/1127168505

CONNECT WITH SCOTT

Website: https://WickedReports.com

LinkedIn: https://www.linkedin.com/in/scottd71/

Glenn recently retired as the EVP and GM of NWS and the co-founder of Gap Wireless Inc., where he spent his career at the intersection of sales, marketing, and business leadership. With a proven track record in driving growth in the telecom and tech distribution industries, Glenn is also the author of Never Sit in the Lobby: 57 Winning Sales Factors to Grow a Business and Build a Career. He has now embarked on a new journey exploring new opportunities in areas such AI automation and Electric Power Generation.

Glenn shares his extensive experience from his career in telecom and tech distribution industries to delve into his latest venture: AI-driven business efficiency. He and Tom discuss practical applications for AI in automating proposal responses, identifying new markets, and maximizing the potential of existing data.

DISCUSSED IN THIS EPISODE

~01:05 Meet Glenn Poulos: AI Expert and Author

~02:22 The Impact of AI on Business Operations

~05:13 Automating RFP Responses with AI

~06:57 Ensuring AI Accuracy and Efficiency

~14:58 Expanding Market Reach with AI

~24:03 Glenn's Book and Final Thoughts

FULL EPISODE VIDEO

https://vimeo.com/1125090887

CONNECT WITH GLENN

Website: https://progusa.net/

Free Book: https://glennpoulos.com/

LinkedIn: https://www.linkedin.com/in/glennpoulos/

Jessie Fernández is a highly skilled marketing strategist with extensive experience working with brands across the United States, Europe, and Latin America. With expertise in branding, multichannel campaigns, and go-to-market strategies, Jessie has a solid foundation in media, print, and television and has been recognized as an award-winning professor of marketing in Honduras. Currently, Jessie works as a marketing coach and serves as the Marketing Director and Independent Strategist at Jessie Fernandez – Marketing Solutions.

She and Tom discuss the importance of defining a brand, evaluating existing branding strategies, and the steps to take for those who have already launched their business but haven't focused on branding. Jesse also explains personal branding, especially for founders.

DISCUSSED IN THIS EPISODE

~01:03 Meet Jessie Fernandez: Marketing Strategist Extraordinaire

~01:53 Defining a Bold Brand

~04:32 Evaluating and Rebranding Your Business

~10:09 Real-Life Branding Success Stories

~17:43 The Importance of Personal Branding

~19:44 How to Work with Jessie Fernandez

~22:26 Conclusion and Final Thoughts

FULL EPISODE VIDEO

https://vimeo.com/1123120440

CONNECT WITH JESSIE

LinkedIn: https://www.linkedin.com/in/soyjessiefernandez/

Dr Raewyn Sleeman is a renowned Canadian business strategist, entrepreneur, and motivational speaker with over 20 years of experience in the world of small business development and growth. She holds a doctorate in Business Administration, with a focus on small business marketing strategies. Having built multiple businesses herself, Dr Sleeman knows first-hand the obstacles entrepreneurs encounter and the strategies required to overcome them. er startup, Stratagease, has developed the Marketing Strategy App, a new tool designed to help micro business owners create and execute effective marketing plans.

Dr. Sleeman emphasizes the importance of distinguishing between strategies and tactics, and shares insights from her extensive research.

DISCUSSED IN THIS EPISODE

~01:03 Meet Dr. Raewyn Sleeman: Business Strategist and Entrepreneur

~02:26 Understanding Micro Businesses

~03:08 Challenges Faced by Micro Businesses

~07:32 The Importance of Strategy Over Tactics

~16:39 Leveraging AI in Marketing Strategies

~21:21 How to Work with Dr. Raewyn Sleeman

~26:20 Conclusion and Final Thoughts

FULL EPISODE VIDEO

https://vimeo.com/1121107114

CONNECT WITH RAEWYN

Website: https://www.stratagease.com/

LinkedIn: https://www.linkedin.com/in/drraewynsleeman/

Co-Founders of Tipton Franklin Marketing Strategies, Angela and Travis redefine the possible for AgTech and Biotech businesses. Together they deliver bold marketing strategies with an ethical approach and measurable results.

Tom talks to them about using AI to fuel marketing growth in agtech and biotech industries. They dive into their strategic approach to AI adoption and discuss AI's potential, security concerns, and various applications in content creation, process optimization, and business strategy.

DISCUSSED IN THIS EPISODE

~01:07 Meet the Guests: Angela Tipton and Travis Franklin

~02:15 The Importance of AI in Business

~03:21 Proactive AI Adoption: Strategies and Benefits

~04:46 AI in Content Creation and Beyond

~10:47 Navigating AI Tools and Security Concerns

~27:39 The Leader's Guide to AI Adoption

~32:06 Final Thoughts and Farewell

FULL EPISODE VIDEO

https://vimeo.com/1119004749

CONNECT WITH ANGELA AND TRAVIS

Website: https://tiptonfranklin.com/

Social Media

LinkedIn:

https://linkedin.com/in/angelalmtipton

https://www.linkedin.com/in/tsfranklin/

https://www.linkedin.com/company/tiptonfranklin/

Instagram: https://www.instagram.com/tiptonfranklinmarketing/

Kasim Aslam is a serial entrepreneur who has built multiple 7- and 8-figure businesses, including two successful exits. He is the co-founder of Driven Mastermind, creator of Digital Marketer's Paid Traffic Certification, and author of three bestselling books, including You vs Google, a #1 international bestseller in marketing and advertising. Named one of the top 50 Digital Marketing Thought Leaders in the U.S., Kasim is also the founder of Pareto Talent, a company dedicated to helping entrepreneurs reclaim their time by matching them with world-class executive assistants.

He and Tom discuss the benefits of deep work, efficient delegation, and utilizing international talent to enhance productivity. Kasim also offers free resources and training to help entrepreneurs hire and manage executive assistants effectively.

DISCUSSED IN THIS EPISODE

~00:59 Meet Today's Guest: Kasim Aslam

~02:02 Kasim's Journey and Personal Branding

~06:08 The Importance of Clear Calls to Action

~11:26 Eliminating Time Sucks for Efficiency

~22:19 The Role of a Rockstar Executive Assistant

~25:03 The Miracle of Human Potential

~25:21 Understanding Entrepreneurial Minds

~26:25 The Global Labor Pool Advantage

~28:51 Hiring Extraordinary Executive Assistants

~31:03 Empowering Your Team for Success

~34:39 Deep Work and Business Transformation

~43:07 Final Thoughts and Resources

FULL EPISODE VIDEO

https://vimeo.com/1117315601

CONNECT WITH KASIM

Website: https://kasim.me/

LinkedIn: https://www.linkedin.com/in/kasimaslam/

YouTube: https://www.youtube.com/kasimaslam

Sam Nelson is the CEO of Downstreet Digital, an award-winning, digital marketing agency specializing in high-impact advertising and branding. With nearly 15 years of experience in digital strategy, Sam has led campaigns for national food chains, major media organizations, and high-stakes political races.

Sam shares valuable insights from his political and marketing experience, emphasizing the importance of understanding and addressing audience needs. He and Tom discuss leveraging digital tools like CTV and social media to target and engage audiences effectively to optimize marketing efforts for small and medium-sized businesses.

DISCUSSED IN THIS EPISODE

~01:06 Meet Sam Nelson: CEO of Down Street Digital

~01:58 Lessons from Politics for Marketing

~03:38 The Importance of Listening in Marketing

~07:43 Digital Tools for Effective Marketing

~12:55 The Evolution of Down Street Digital

~15:51 Trends in Digital Marketing

~18:37 The Power of Targeted Advertising

~27:33 Conclusion and Final Thoughts

FULL EPISODE VIDEO

https://vimeo.com/1115058791

CONNECT WITH SAM

Website: https://www.downstreetdigital.com/

LinkedIn: https://www.linkedin.com/company/downstreet-digital/

Amber Briggle is the CEO of B-Well Enterprises and the founder and owner of Soma Massage Therapy, a multi-award-winning business and the nation's most exciting new franchise opportunity. Amber became a massage therapist in 2004 and began Soma Massage Therapy in 2011. Through tenacity and determination she has literally built (and rebuilt, thanks to the pandemic) a thriving massage therapy business and a promising new franchise brand.

Amber shares her incredible journey of rebuilding her business after the COVID-19 pandemic almost shut it down. She and Tom discuss the challenges she faced, including losing her staff and having no revenue due to lockdowns, along with the steps she took to keep her business afloat. Amber also talks about how she pivoted to franchising Soma Massage Therapy, turning it into a thriving business with multiple locations, generating over $1 million in annual revenue.

DISCUSSED IN THIS EPISODE

~00:57 Meet Amber Briggle

~02:23 The Impact of COVID-19 on Soma Massage Therapy

~03:33 Rebuilding and Thriving Post-Crisis

~06:35 Innovative Strategies for Client Engagement

~15:51 Franchising: Expanding the Soma Massage Brand

~25:40 Final Thoughts and Takeaways

~28:15 Closing Remarks and Resources

FULL EPISODE VIDEO

https://vimeo.com/1113230417

CONNECT WITH AMBER

Website: mysomamassage.com

Social Media

Instagram: instagram.com/mysomamassage

Facebook: facebook.com/somadenton

YouTube: https://www.youtube.com/@mysomamas

Sara Nay is the CEO at Duct Tape Marketing. Since her start in December 2010, she has consulted and advised thousands of small business owners on how to build, grow, and scale a profitable business. She has a passion for helping small business owners focus on their zone of genius and build a team around them to support their growth goals.

She and Tom discuss the common marketing challenges faced by small business owners and how business strategy should guide marketing strategy, the role of fractional CMOs in helping businesses achieve their growth goals, and how AI can simplify the development of marketing content. Sara also shares insights on promoting her new book, 'Unchained: Breaking Free from Broken Marketing Models.'

DISCUSSED IN THIS EPISODE

~01:04 Meet Sara Nay: CEO at Duct Tape Marketing

~01:53 Understanding Marketing Chaos in Small Businesses

~05:21 From Chaos to Strategic Growth

~10:17 The Importance of Client Conversations and AI in Marketing

~20:36 The Role of Fractional CMOs

~23:40 Promoting the New Book: Unchained

~26:53 Conclusion and Final Thoughts

FULL EPISODE VIDEO

https://vimeo.com/1111532165

CONNECT WITH SARA

Website: http://www.ducttapemarketing.com/

Social Media:

LinkedIn: https://www.linkedin.com/in/saranay/

X.com: https://twitter.com/ducttape

Facebook: https://www.facebook.com/ducttapemarketing

Instagram: https://www.instagram.com/ducttapemarketing/

Atiba de Souza is your secret weapon when your team is underperforming. As a CEO Strategist and Team Productivity Expert, he transforms struggling organizations into productivity powerhouses through proven leadership frameworks that deliver immediate results.

Atiba shares his unique CASE method and other tactical strategies that help business owners delegate more effectively, eliminate bottlenecks, and boost employee efficiency. He and Tom explore ways to teach employees how to think rather than just what to do, why that can improve team productivity, and how to enhance overall business growth.

DISCUSSED IN THIS EPISODE

00:57 Introducing Today's Guest: Atiba de Souza

03:37 The Delegation Trap: Why It's Not Them, It's You

13:00 The Case Method: Transforming Delegation

23:48 The 1-3-1 Rule for Problem-Solving

25:47 Implementing Triads for Team Collaboration

27:53 The Importance of Delegation Over Abdication

30:11 Learning from Delegation Failures

37:42 Effective Communication with Subcontractors

42:17 Preparing for the AI Leadership Era

44:13 Conclusion and Final Thoughts

FULL EPISODE VIDEO

https://vimeo.com/1109322434

CONNECT WITH ATIBA

Website: https://clientattractionpros.com/

Social Media:

LinkedIn: https://www.linkedin.com/in/atibadesouza/

Instagram: https://instagram.com/atibadesouza

Corey has 15 years of in-house agency experience, including as Scorpion's CMO, where he helped grow revenue from $20M to $150M in 6 years. He just published his bestselling book: Anyone, Not Everyone: a Proven System for Agencies to Escape Founder-Led Sales. Today, he helps digital agency founders scale revenue and profits with Deep Specialization.

He and Tom dive into strategies to escape the rut of founder-led sales. They also discuss Corey's bestselling book, which offers a proven system for agencies to escape founder-led sales and scale successfully.

Through real-life examples and practical advice, Corey teaches how to build a business by working on it rather than in it.

DISCUSSED IN THIS EPISODE

~00:57 Meet Today's Guest: Cory Quinn

~02:04 Understanding Founder-Led Sales

~03:52 The Importance of Systemizing Sales

~04:23 Challenges of Founder-Led Sales

~10:04 Benefits of Specializing in a Vertical Market

~16:36 Corey's Book: Anyone, Not Everyone

~23:26 Final Thoughts and Farewell

FULL EPISODE VIDEO

https://vimeo.com/1107664012

CONNECT WITH COREY

Book: https://www.AnyoneNotEveryone.com

Social Media:

LinkedIn: https://www.linkedin.com/in/coreyquinn/

Facebook Page: https://www.facebook.com/coreyquinn

Instagram: https://www.instagram.com/coachcoreyquinn/

Youtube: https://www.youtube.com/@coreyquinninc

Annie M. Wyatt is the author and illustrator of A Horse in the Castle. Her passion for creating children’s books stems from a lifelong love of reading, a joy that has continued into adulthood. As a mother of two young children, she has witnessed firsthand the magic a captivating book can bring to young minds. She currently leads a marketing team for a large corporation, though her greatest joy comes from sharing her books with children and reading to young audiences.

She and Tom discuss the critical role of storytelling in both business and children's literature, the art of empathy, and the power of metaphor and symbolism in storytelling. Annie shares her journey as a mom and marketer, her inventive strategies for book promotion, and valuable insights for business authors aiming to stand out in a crowded marketplace.

DISCUSSED IN THIS EPISODE

~01:58 The Power of Storytelling in Marketing and Children's Books

~05:44 Empathy in Storytelling

~11:41 Using Metaphors and Symbolism

~14:18 Marketing Your Book: Tips and Strategies

~20:26 Conclusion and Final Thoughts

FULL EPISODE VIDEO

https://vimeo.com/1105690020

CONNECT WITH ANNIE

Social Media:

Instagram: @anniemwyatt

TikTok: @listofbooks

Nikki Lindgren, an agency founder and startup advisor, is reshaping the landscape of beauty and lifestyle brand marketing with a human-centric approach. Over two decades, she has left her mark on the strategies of more than 228 brands.

Nikki has overseen the management of over $100 million in digital media. Her extensive experience spans everything from search engine marketing and paid social to display advertising and influencer/blogger relationships.

She and Tom cover the distinctions and strategies of SEO and paid search, the evolving landscape of AI in marketing, and actionable insights for optimizing content to enhance brand visibility.

DISCUSSED IN THIS EPISODE

~02:31 Understanding Performance-Based Marketing

~06:27 The Role of SEO in Modern Marketing

~11:30 Leveraging AI for Business Growth

~15:29 Paid vs. Organic Search Strategies

~19:41 Practical Tips for Optimizing Content

FULL EPISODE VIDEO

https://vimeo.com/1103400165

CONNECT WITH NIKKI

LinkedIn: https://www.linkedin.com/company/18279521

YouTube: https://www.youtube.com/@pennockco

TikTok: https://www.tiktok.com/@pennock.co

Instagram: https://www.instagram.com/we_are_pennock/

Spotify: https://open.spotify.com/show/2eQek9af96Ouctyh8Zw9v7

Professor Pete Alexander is the President of the greatest interior landscaping company in the San Francisco Bay Area - Office Plants by Everything Grows. In addition, he has served as an adjunct college professor for several universities, where he has helped inspire thousands of students to develop and apply key concepts of marketing specifically to their area of interest. He's also a TEDx speaker and best-selling author on reducing stress - helping transform burned out workers into engaged employees. Lastly, but certainly not least, he is a certified Laughter Yoga Ambassador and improv comedy cast member, supporting his community to laugh more and stress less.

He and Tom discuss the power of laughter on managing business stress, overcoming rejection, and combating toxic perfectionism.

DISCUSSED IN THIS EPISODE

~02:10 The Power of Laughter in Overcoming Rejection

~05:31 Laughter as Medicine: Physical and Mental Benefits

~15:25 Discovering Laughter Yoga

~20:58 Seattle and Yoga Laughter Club

~21:44 Toxic Perfectionism: A Personal Journey

~25:48 Overcoming Toxic Perfectionism

~34:01 The Power of Focus and Avoiding Multitasking

FULL EPISODE VIDEO

https://vimeo.com/1101521732

CONNECT WITH PETE

Website: https://petealexander.com

Social Media:

LinkedIn: https://www.linkedin.com/in/petealexander/

YouTube: https://www.youtube.com/channel/UCHHO6IiWyn56aURq585fxVA

Instagram: https://instagram.com/stressexpert

Facebook: https://www.facebook.com/stressexpert

Over his 20 career, Ondar Tarlow has worked with both industry leaders and nonprofits to solve complex marketing challenges with measurable results. He’s known for engaging audiences through data-driven insights and witty, creative storytelling to achieve results. Now he uses his experience to help companies supercharge their marketing and drive real growth with bold, unforgettable strategies.

In this episode, he and Tom discuss how to understand data, craft compelling stories, and harness the rising power of AI to enhance marketing strategies while maintaining brand integrity.

DISCUSSED IN THIS EPISODE

~02:38 Blending Data-Driven Insights with Creative Storytelling

~04:14 Simplifying Complex Concepts Through Storytelling

~13:39 The Role of AI in Modern Marketing

~23:33 Community Impact and Brand Strategy

FULL EPISODE VIDEO

https://vimeo.com/1099814962

CONNECT WITH ONDAR

LinkedIn: linkedin.com/in/ondar

Chris is the Conversion Alchemist. A SaaS message-market fit specialist and conversion copywriter, he worked for 10 years as a software engineer in industrial automation. Then he took a sharp turn to enter the digital marketing world as UX lead at the usability testing startup Conversion Crimes (and previously at the conversion design agency Zeda Labs). Chris has been working as a copywriter and CRO specialist for online brands since 2016.

Tom and Chris discuss his expertise in combining great copywriting, user experience (UX) design, and psychology to boost conversions. They highlight the importance of understanding your audience's journey, prioritizing clear calls to action, and using contextual social proof. This episode is a goldmine for anyone looking to refine their marketing strategies and better connect with their audience.

DISCUSSED IN THIS EPISODE

02:33 The Magic of Great Copywriting

05:36 Understanding User Experience (UX)

17:52 The Psychology of Persuasion

24:21 Combining Copy, UX, and Psychology for Success

26:02 Leveraging AI in Marketing

FULL EPISODE VIDEO

https://vimeo.com/1098011042

CONNECT WITH CHRIS

Website: https://conversionalchemy.net/newsletter

Social Media:

X (Twitter) - https://x.com/silvestrichris

IG - https://www.instagram.com/hellyeschris/

Youtube - https://www.youtube.com/channel/UCEYbTggZWc4f3nmy0NxAYQQ

LinkedIn - https://www.linkedin.com/in/christophersilvestri

Robert is the President of MultiVision Digital and has over 20+ years of background in video marketing, Saas-based marketing, and sales tactics. MultiVision Digital provides the full spectrum of video strategy, video production and video marketing services that businesses need to drive action across the entire buyer's journey. They've produced over 1600+ business videos since inception.

In this episode, Tom and Robert get into the importance of focusing on messaging over visuals, integrating video into different business objectives, creating a library of video content, and practical tips for producing effective videos. Robert emphasizes the importance of showing up as human and transparent in video content while sharing actionable advice for both beginners and experienced marketers.

DISCUSSED IN THIS EPISODE

~01:51 The Importance of Video in Today's Business

~03:51 How Video Shortens the Sales Cycle

~08:55 Building a Library of Effective Sales Videos

~12:02 Marketing vs. Sales: Defining the Distinction

~17:50 Creating Effective and Human-Centric Videos

~23:01 Working with Multi Vision Digital

FULL EPISODE VIDEO

https://vimeo.com/1095155731

CONNECT WITH ROBERT

Website: https://multivisiondigital.com/

Website: https://multivisioncreative.com/

For more info on video strategy and video marketing visit:

https://multivisiondigital.com/

https://multivisioncreative.com/

https://videoformanufacturing.com/

Social Media:

Facebook: https://www.facebook.com/NYCOnlineVideoProduction

X: https://twitter.com/nycvideomktg

LinkedIn: https://www.linkedin.com/company/multivision-digital/

LinkedIn: https://www.linkedin.com/in/robertweissnyc/

YouTube: https://www.youtube.com/user/MVProductionsNYC

After founding and running a business software company for nearly 40 years, JR thought he was going to ride off into the sunset and retire. Instead, he started the BrushFires Ministry, using his ability to build unified teams to help others discover their strengths and weaknesses.

In this episode, JR shares his journey from running a successful business software company to responding to a deeper calling in 2015. He highlights how he uses psychometric assessments to help individuals and organizations uncover their strengths and serve with authenticity.

He and Tom also discuss discovering one’s purpose, the impact of ministry in both business and personal life, and the transformative power of storytelling. Whether you’re a devout Christian or from a different faith background, this episode offers valuable insights into finding passion and purpose in your life and work.

DISCUSSED IN THIS EPISODE

1:07 JR's Journey From Business to Ministry

03:14 The Turning Point From Challenges to New Beginnings

05:17 Discovering Psychometric Assessments

07:43 The Birth of Brush Fires Ministry

09:52 The Broader Concept of Ministry

15:44 Marketing as Ministry

17:36 Finding Joy in Purpose and Obedience

26:26 How to Connect with JR and His Work

FULL EPISODE VIDEO

https://vimeo.com/1093008742

CONNECT WITH JR

Website: https://www.brushfires-digital.com

Book: https://www.BrushFires-Digital.com/user-access

Social Media

Linkedin: https://www.linkedin.com/in/john-j-rennie/

Instagram: https://www.instagram.com/brushfires.ministry/

Facebook: https://www.facebook.com/groups/430555434394373

YouTube: https://www.youtube.com/@BrushFiresMinistry

Kirsten understands that time is the most valuable asset for business owners. That's why she helps them transition from being invisible to gaining visibility with the right audiences. Through strategic video marketing and podcast guesting, Kirsten empowers business owners to build authority and generate quality leads. Plus, with the support of a VA, business owners can free up their time to focus on growing their income.

In this episode they delve into the 'invisible problem' many business owners face, the power of video content for local SEO and client engagement, and how a marketing VA (Virtual Assistant) can streamline content creation. Kirsten also tackles common objections to hiring VAs, such as the time needed for training and concerns about quality, ultimately demonstrating how delegating content tasks can free up business owners to focus on growth. Practical insights and resources are shared for those looking to enhance their marketing efforts.

DISCUSSED IN THIS EPISODE

~01:44 The Invisible Problem in Business

~02:16 The Power of Video and Podcasting

~08:15 Leveraging Virtual Assistants for Business Growth

~09:28 Creating and Repurposing Content

~16:49 Overcoming Objections to Hiring VAs

~21:13 Kirsten's Services and Final Thoughts

FULL EPISODE VIDEO

https://vimeo.com/1091098692

CONNECT WITH KIRSTEN

Website: https://sixfigurebusinesscoaching.com/

Free Gift: Double Your Income with a Marketing VA: https://outsourcingforbosses.com

Social Media:

YouTube: https://youtube.com/@sixfigurebusinesscoaching

Facebook Page: https://www.facebook.com/SixFigureBusinessCoaching

Facebook: https://www.facebook.com/kirsten.graham.3517

LinkedIn: https://www.linkedin.com/in/kirstengrahamsfbc/

Instagram: https://www.instagram.com/sfbizcoaching/

Craig Taylor, CISSP, is the co-founder of CyberHoot, a cybersecurity training company focused on teaching cyber literacy to SMBs, MSPs, Enterprises, and Educators. With over 30 years of cyber experience, Craig integrates his background in psychology and positive reinforcement techniques to build effective cyber literacy programs that change behaviors. His approach helps learners develop secure digital habits.

In this episode, Tom and Craig discuss the importance of preventing cyber threats through education and positive reinforcement, drawing analogies from various fields including sports coaching. They highlight the pervasive threat of cybercrime and offer valuable resources for businesses and individuals to improve their own cybersecurity.

DISCUSSED IN THIS EPISODE

~02:29 The Psychology Behind Cyber Hoot's Training

~04:55 Challenges and Innovations in Cybersecurity Training

~05:57 Positive Reinforcement in Cybersecurity

~09:25 Empirical Evidence and Future Studies

~12:43 Patenting a New Approach

~16:14 Applying Cybersecurity Lessons to Coaching and Consulting

~20:13 The Reality of Cyber Threats

~22:35 The Challenge of Cyber Insurance

~23:54 Real-Life Cybersecurity Incidents

~24:09 Overcoming Cybersecurity Fears

~25:44 Cybersecurity Awareness and Education

~26:55 Free Cybersecurity Resources

~28:47 Positive and Negative Reinforcement in Marketing

~31:10 The Importance of Cyber Literacy

~37:56 The Growing Threat of Cybercrime

FULL EPISODE VIDEO

https://vimeo.com/1089219928

CONNECT WITH CRAIG

Website: https://cyberhoot.com/

Social Media:

https://www.linkedin.com/in/craigmtaylor/

https://www.linkedin.com/company/cyberhoot/

https://twitter.com/CyberHoots

https://www.facebook.com/CyberHoot/

Mark started as an entrepreneur who founded two staffing companies he later exited successfully for 7 figures each. Today, he channels his 35 years of experience into teaching, coaching, speaking, and developing courses aimed at helping others find their purpose in life. His unique approach, characterized by humanity, empathetic communication, and “kind” candor, has helped him change hundreds of lives.

Mark shares his philosophy of 'kind candor' and how it plays a crucial role in building communication skills and confidence. Drawing from his extensive experience and personal anecdotes, including his unique journey as a single parent and successful entrepreneur, Mark provides valuable insights into how clear communication and honest feedback can lead to personal and professional growth.

DISCUSSED IN THIS EPISODE

~02:14 The Concept of Kind Candor

~07:43 Mark's Personal Journey and Family Influence

~12:51 From Personal Lessons to Professional Coaching

~20:13 The Power of Confidence

~20:33 Building Communication Skills

~21:37 The Role of Questions

~24:28 Kind Candor in Coaching

~30:18 Challenges in Leadership

~36:00 Connecting with Mark Aylward

FULL EPISODE VIDEO

https://vimeo.com/1086678242

CONNECT WITH MARK

Website: https://www.7pillarsglobal.com/

Free Workbook: https://drive.google.com/file/d/1QZe0MbJr7fb3_qwoY8pGfc0i663g9iXg/view?usp=drive_link

Ralph Velasco has been a full-time travel photographer and international tour organizer for 16+ years, having created and led over 120 highly-rated international tours in well over 30 countries on 7 continents (plus over 100 domestic tours in the U.S.)

He's spoken all over the world and in the U.S. at the Travel & Adventure Shows and the New York Times Travel Show, as well as travel blogger conferences (in Spain, Sweden, Israel, and Ireland) and the IOETI digital marketing conference in Cairo, Egypt (see more at https://continentaldrifter.co/speaking/)

When not traveling, Ralph is based in Chicago. However, he's been location-independent for 11+ years and traditionally spends anywhere from 8 - 9 months on the road internationally scouting and leading his tours.

Tom and Ralph dive into the importance of mindful travel and putting the experience above everything else, offering valuable insights for aspiring travel entrepreneurs and travelers alike.

DISCUSSED IN THIS EPISODE

~02:15 Ralph's Journey from Restaurant Owner to Travel Photographer

~03:27 The Dawn of Digital Photography and New Beginnings

~05:10 Building a Photography Business in California

~06:48 From Hobby to Full-Time Travel Photography

~09:09 Teaching Photography and Organizing Tours

~10:42 Evolving the Travel Business

~17:24 Crafting Unique Travel Experiences

~20:18 Using Content to Attract Clients

~20:49 Building a Personal Brand for Travel Tours

~22:53 The Importance of Personal Connection in Business

~24:31 Creating a Community Before the Trip

~25:11 Introducing the Tour Organizer Training Course

~26:50 Target Audiences and Learning More

~30:02 The Mindful and Intentional Traveler Series

~36:30 Final Thoughts and Travel Philosophy

FULL EPISODE VIDEO

https://vimeo.com/1085885201

CONNECT WITH RALPH

Website: https://continentaldrifter.co

Books:

The Cultural Etiquette Handbook (FREE): https://tinyurl.com/etiquetteebook

How to Be a Mindful Traveler Using Your 5+ Senses (https://www.amazon.com/gp/product/B0DFM2P87D)

Travel Activity Book for Adults: GRATITUDES Edition (https://www.amazon.com/gp/product/B0D3MKB1TP)

60 AFFIRMATIONS for Travel (https://www.amazon.com/dp/B0CQPLBM6T)

Lindsay Scherr Burgess is the Founder and Moss Boss of Green Wallscapes, a company that brings spaces to life with no-hassle preserved moss, walls, logos, lettering and art.

She has done over 1000 projects in over 35 states, Canada, and the Caribbean and employs a team of mostly female artists in her West Palm Beach studio. Her company’s work has been called “a lavish expression of botanical joy” and has been featured in Architectural Digest, Veranda Magazine, Palm Beach Post, Palm Beach Daily News, and more.

Lindsay shares insights on the importance of niching down, marketing effectively, and creating operational efficiencies. She also emphasizes the significance of understanding your audience and being responsive to their needs.

DISCUSSED IN THIS EPISODE

~02:42 The Accidental Start of the Moss Wall Business

~05:56 How to Scale Well

~10:41 Marketing Insights and Business Development

~24:14 Navigating Economic Challenges and Operational Efficiency

FULL EPISODE VIDEO

https://vimeo.com/1084182853

CONNECT WITH LINDSAY

Website: www.greenwallscapes.com

Social Media Links:

tiktok.com/greenwallscapes

facebook.com/greenwallscapes

instagram.com/greenwallscapes

youtube.com/greenwallscapes

Christopher Filipiak is a consultant and coach who specializes in helping CEOs transform their sales approach. With his background in engineering, data analytics, and Fortune 100 consulting, Christopher offers a unique and holistic method to sales that integrates strategy, execution, and mindset transformation.

To enhance sales he emphasizes viewing it as an act done 'for someone' rather than 'to someone,' encouraging a shift from manipulative tactics to ethical persuasion. This approach also fosters genuine connections and long-term client relationships.

Tune in to learn how to simplify sales, close more deals with less stress, and transform your business approach through the power of storytelling and a renewed mindset.

DISCUSSED IN THIS EPISODE

~01:52 The Philosophy of Sales: Selling For Someone, Not To Someone

~03:50 Transforming Sales Mindset: From Manipulation to Ethical Persuasion

~07:36 The Importance of Consistency in Sales

~14:07 Overcoming Sales Resistance: A Call to Action

~16:16 Christopher's Coaching Approach and Services

~22:38 Final Thoughts and How to Connect with Christopher

FULL EPISODE VIDEO

https://vimeo.com/1081725547

CONNECT WITH CHRISTOPHER

Website:https://www.christopherfilipiak.com

Social Media: https://www.linkedin.com/in/christopherfilipiak/

Jason Croft has built his career on amplifying voices that often go unheard in a landscape dominated by self-proclaimed experts. With over 30 years of global content creation experience, including award-winning films and exotic animal shows, he now focuses on transforming accomplished leaders from "unknown experts" into recognized authorities in their fields.

As the founder of Media Leads and host of Strategy & Action and co-host of Sales Assassins, Jason specializes in uncovering and showcasing the genius of others. His company builds Video Visibility Platforms for coaches and consultants who are ready to claim their rightful position of influence in markets often dominated by less qualified voices.

DISCUSSED IN THIS EPISODE

~02:37 Understanding Video Visibility Platforms

~04:42 The Strategic Role of Podcasts in Business

~16:19 Practical Tips for Starting Your Own Video Podcast

~19:44 Expanding Your Reach Beyond Podcasts

~23:19 Jason Croft's Shows and Final Thoughts

FULL EPISODE VIDEO

https://vimeo.com/1081046960

CONNECT WITH JASON

Website: https://thejasoncroft.com/

Podcast: https://www.strategyactionshow.com/

Social Media: 

https://www.linkedin.com/in/thejasoncroft/

https://www.facebook.com/thejasoncroft

https://twitter.com/thejasoncroft

https://www.instagram.com/thejasoncroft/

Graeme’s entrepreneurial journey began when he was 10 selling World of Warcraft skins online. Since then, he's co-founded multiple successful companies across diverse sectors, including digital currency, gaming and software development.

With more than 24 years of experience, Graeme now helps entrepreneurs scale their businesses and prosper through one-on-one consulting, group coaching, and communities where founders can connect, escape isolation, and help each other. 

DISCUSSED IN THIS EPISODE

~01:46 The Entrepreneurial Grind: Passion vs. Reality

~02:55 Scaling Challenges and Lessons Learned

~04:36 The Importance of Focus in Business Growth

~06:05 Building a Supportive Entrepreneurial Community

~08:51 Founder Dinners: Connecting and Sharing Experiences

~19:43 The Value of Shared Experiences and Community Support

~24:12 The Importance of Vulnerability in Growth

~28:06 The Struggles of Exited Founders

~29:41 The Hard Work of Self-Identity and Growth

~33:11 The Power of Focus in Execution

~36:51 Storytelling for Business Growth

FULL EPISODE VIDEO

https://vimeo.com/1075985580

CONNECT WITH GRAEME

Website: https://www.graemebarlow.com/

Social Media: 

https://www.instagram.com/graemebarlow/

https://twitter.com/graemebarlow?lang=en

https://www.linkedin.com/in/graemebarlow/?originalSubdomain=ca

https://www.instagram.com/graemebarlow/

https://twitter.com/graemebarlow?lang=en

https://www.linkedin.com/in/graemebarlow/?originalSubdomain=ca

David is a video strategist who knows exactly how to help companies solve real business problems through the power of video storytelling. 

As the CEO of Remote Video Testimonials, he helps businesses leverage client success stories as a powerful tool to build trust and generate more sales with client video testimonials. 

His clients include digital marketing agencies, software companies, IT companies, home improvement companies, and healthcare organizations from across the country.

David explains how video testimonials can build trust, drive more sales, and address common objections in the sales process. He shares case studies and practical advice on leveraging video content effectively. Tune in to learn how to turn your best clients into your best salespeople and transform your business from chasing leads to attracting them.

DISCUSSED IN THIS EPISODE

~01:45 The Power of Video Testimonials

~05:31 Real-World Success Stories

~06:54 Strategic Use of Video Testimonials

~17:05 DIY vs. Professional Video Testimonials

~24:04 The Remote Video Testimonials Process

~31:05 Conclusion and Final Thoughts

FULL EPISODE VIDEO

https://vimeo.com/1066928485

CONNECT WITH DAVID

Websites: 

https://remotevideotestimonials.com

https://govidiance.com/

https://heirloomdocs.com/

Social Media: 

https://www.linkedin.com/in/davidvogel17/

https://www.facebook.com/cameraeyes

https://www.facebook.com/RemoteVideoTestimonials

https://www.instagram.com/remotevideotestimonials/

Alan is co-founder of STRATA Originals, a personal branding agency that works with CEOs, executives, entrepreneurs, and legal professionals. 

Alan has coached or trained over 600 CEOs in the past two years on how to apply a strategic, intentional, and authentic approach. 

His passion for personal branding comes from over two decades of experience in leadership roles, including public companies, partnerships, and entrepreneurial ventures. 

Alan also provides examples of transformation through personal branding, and practical steps for creating impactful video content. Listen in to learn how personal branding can help you attract clients organically and inspire trust at scale.

DISCUSSED IN THIS EPISODE

~01:41 Defining Personal Branding

~04:19 The Process of Personal Branding

~05:52 Overcoming Fear and Building Confidence

~11:25 Content Creation and Storytelling

~13:43 Transformation Stories and Successes

~15:59 Getting Started with Personal Branding

FULL EPISODE VIDEO

https://vimeo.com/1064656493

CONNECT WITH ALAN

Website: https://strataoriginals.com/

Special Offering: https://strataoriginals.com/five-steps-to-success

Social Media:

https://www.facebook.com/alan.mclaren1

https://www.linkedin.com/in/alanmclaren/

https://x.com/alanmclaren

https://www.instagram.com/alanmclaren23/

https://www.youtube.com/@Alanmclaren23

Christy is the founder of Purpose First Advisors, a firm that specializes in helping business owners enjoy the highest possible income, wealth and freedom from their businesses.

She advises business owners who want to deeply understand their business, optimize its performance, and position it to be profitable and transferrable. She specializes in growth acceleration through the lens of succession and exit planning.

We discuss how business owners can build a business that depends on them less and pays them more, covering key strategies such as focusing on high monthly recurring revenue, maintaining low customer concentration, and creating a strong management team. 

Christy shares her insights on starting with the end in mind, offering practical advice and personal stories to illustrate the path to a more sustainable and profitable business.

DISCUSSED IN THIS EPISODE

~02:30 Building Your Business with the End in Mind

~04:27 The Entrepreneurial Journey: From Escape to Success

~10:56 Key Strategies for a Low Owner Dependence Business

~20:49 Christy's Role as a Business Coach

~25:45 Conclusion and Final Thoughts

FULL EPISODE VIDEO

https://vimeo.com/1062366977

CONNECT WITH CHRISTY

Website: https://www.purposefirstadvisors.com/

Social Media: https://www.linkedin.com/in/christymaxfield/

Sally A. Curtis is an extraordinary content creator & repurposing specialist who helps legacy-focused leaders stand out as the obvious choice to hire.

Through her award-winning business, “Monetise Your Content,” Sally turns books into years’ worth of bitesize content so authors can extend their brand, amplify visibility, build audience authority, deepen connections with prospects and clients…

…and, the bottom line, SELL MORE while working less. 

Sally explains strategies for effective visual branding, the importance of reflecting the audience's aspirations, and the process her agency follows to create tailored content assets.

DISCUSSED IN THIS EPISODE

~1:50 The Power of Bite-Sized Content

~03:48 Consistency in Content Creation

~09:23 The Art of Visual Storytelling

~21:48 The Process of Content Creation

~24:41 Closing Thoughts and Resources

FULL EPISODE

https://vimeo.com/1060388208

CONNECT WITH SALLY

Website: https://www.sallyacurtis.biz

Blog: https://sallyacurtis.biz/ebook-ideas

Social Media: 

https://www.instagram.com/sally.a.curtis/

https://www.linkedin.com/in/sallyacurtis/

https://www.facebook.com/CoachSallyACurtis/

https://www.youtube.com/@SallyACurtis/streams

Chantal left the corporate world in 2000 to set up Appletree Marketing. It was the second best decision she’s ever made.

Since then, she’s helped hundreds of coaches, consultants and speakers to grow their businesses, showing them how to tell their stories. 

Her marketing advice is bossy, practical and down to earth. 

She’s written three books. The third one, all about StandOut Strategies, was published in 2024.

We discuss the evolving tools in marketing, the importance of personal touchpoints like phone calls and handwritten notes, and she offers practical tips for integrating these strategies to grow and enjoy your business more. 

Visit appletreeuk.com to take a test and find out which strategy suits your business best.

DISCUSSED IN THIS EPISODE

~02:25 Chantal's Journey to Entrepreneurship

~04:38 Evolution of Apple Tree Marketing

~06:26 The Five Standout Strategies

~12:31 The Power of the Telephone

~19:00 Building Authentic Connections

~20:37 Exploring the Five Strategies in Depth

~28:24 How to Discover Your Standout Strategy

~30:50 Conclusion and Final Thoughts

FULL EPISODE VIDEO

https://vimeo.com/1058490882

CONNECT WITH CHANTAL

Website: https://appletreeuk.com

Book: https://appletreeuk.com/products/stand-out-strategies/

Social Media: https://www.linkedin.com/in/chantalcornelius/

Seth is a marketing and communications coach with over 20 years of expertise in storytelling and strategic brand-building. 

Focusing on the power of authentic storytelling, Seth helps his clients connect deeply with their target audiences and drive exponential growth by leveraging other people's audiences via podcast guesting and other speaking opportunities. 

He is the founder of Ow-IN A/F, a boutique strategic communications agency specializing in advising coaches, consultants, small business owners, and other for-profit and not-for-profit professionals.

In this episode, we discuss the importance of leveraging other people's audiences to grow your own by guesting on podcasts and other speaking opportunities. Donlin shares his insights on effective storytelling, controlling interviews, and the importance of seeding your call to action throughout the podcast. He also discusses the process of booking oneself versus using a podcast booking agency and offers a free appearance audit to help listeners improve their podcast guesting skills.

Tune in for valuable tips on harnessing the power of authentic storytelling to connect with target audiences and drive exponential growth.

DISCUSSED IN THIS EPISODE

~03:49 The Concept of Leveraging Other People's Audiences

~08:30 Practical Steps to Get on Podcasts

~24:04 Maximizing Your Podcast Appearances

~34:32 Special Offer and Final Thoughts

~39:14 Conclusion and Call to Action

FULL EPISODE VIDEO

https://vimeo.com/1057771119

CONNECT WITH SETH

Website: https://sethdonlin.com

Social Media: 

https://www.linkedin.com/in/sethdonlin/

https://www.instagram.com/seth.donlin/

https://www.threads.net/@seth.donlin

https://www.facebook.com/seth.donlin.5

In this episode, host Tom Ruwitch interviews Liam Naden, a speaker, teacher, writer, and researcher who shares his transformative journey from millionaire to homeless and back to a thriving life. 

Liam reveals the secret to success lies not in traditional goal-setting but in 'letting yourself off the hook' and allowing your brain to guide you to the next step. He explains his four-part brain model, the significance of the creative brain, and how activating the right brain state can lead to a life without stress and full of fulfillment. 

The discussion delves into the biology of thriving, the inefficacy of goal-setting, and practical steps to harness the power of your brain for an optimal life. Listeners are encouraged to visit Liam's website for additional resources and tools to get unstuck and thrive.

DISCUSSED IN THIS EPISODE

01:04 Meet Liam Naden: From Millionaire to Homeless

04:16 The Turning Point: Losing Everything

09:12 Rebuilding Life: New Opportunities and Success

17:12 Understanding the Secret to Success

23:10 The Law of Conservation of Energy

24:02 Understanding Your Brain's Efficiency

24:46 The Reality of Goal Setting

26:51 Biological Efficiency and Action

31:27 Activating Your Creative Brain

33:48 The Role of Fear and Survival Brain

36:32 Practical Steps to Thrive

38:48 Final Thoughts and Resources

CONNECT WITH LIAM NADEN

Website:

https://www.liamnaden.com/

Social Media:

https://www.facebook.com/liamnadenfan

https://www.linkedin.com/in/liamnaden/

https://www.instagram.com/liamnaden/

https://www.youtube.com/c/LiamNaden

https://www.pinterest.co.uk/liamnaden/_created/

https://twitter.com/LiamNaden

https://www.tiktok.com/@liamnaden

FULL EPISODE VIDEO

https://vimeo.com/1053356817

In this episode of the Story Power Marketing Show, Tom Ruwitch discusses the advantages of quiz marketing with Maxwell Nee, Chief Revenue Officer of ScoreApp.

With over 6,800 paying clients, ScoreApp helps businesses use quizzes to engage prospects, gather valuable data, and provide personalized, instant feedback.

Maxwell shares strategic insights on deploying quizzes effectively across different business models and stages, illustrated with practical examples.

The conversation covers the compelling nature of gamified quizzes, the importance of valuable lead magnets, and the framework of ScoreApp's platform, including AI-driven campaign creation and CRM integration.

EPISODE HIGHLIGHTS

00:57 Meet Maxwell Nee: Entrepreneur and Quiz Marketing Expert

01:30 Understanding Quiz Marketing: Strategies and Examples

03:26 The Power of Immediate Feedback and Personalized Engagement

04:43 Quiz Marketing for Coaches and Consultants

07:53 How ScoreApp Works: Features and Benefits

14:20 Getting Started with ScoreApp: Tips and Resources

19:21 Final Thoughts and Call to Action

CONNECT WITH MAXWELL & SCOREAPP

Website: https://www.scoreapp.com/

Book (Scorecard Marketing): https://www.amazon.com/Scorecard-Marketing-four-step-playbook-getting/dp/1781337195

LinkedIn - https://www.linkedin.com/in/maxwellnee/

Facebook: https://www.facebook.com/groups/286510226284050

Instagram: https://www.instagram.com/score_app

After selling $16.1 Million of his own products and services solely through strategic partnerships, Kevin Thompson intimately understands the value of right relationships.

Hosting the Million Dollar Relationships podcast is the most rewarding thing he's done in his 28 years as an entrepreneur because it's exponentially expanded his ability to serve.

Kevin facilitates strategic partnerships that have impacted millions of people’s lives and led to millions of dollars in revenue being created.

In this episode, host Tom and Kevin discuss the importance of building right relationships. Kevin shares his journey and insights on how to identify and cultivate valuable business connections. They discuss the significance of being a giver, the pitfalls of transactional relationships, and the impact of strategic partnerships on business growth. Kevin also recounts personal experiences and lessons learned from both successful and failed partnerships. The episode emphasizes the importance of alignment, genuine service, and the long-term benefits of nurturing meaningful connections.

DISCUSSED IN THIS EPISODE

03:15 The Importance of Relationship Building

06:57 Kevin's Journey: From Cleaning Business to Online Success

10:40 The Power of Strategic Partnerships

21:24 Identifying Right vs. Wrong Relationships

25:46 Kevin's Personal Experiences with Partnerships

35:47 How to Connect with Kevin Thompson

37:39 Conclusion and Final Thoughts

CONNECT WITH KEVIN

Website: https://www.maximum-response.com

Facebook:

LinkedIn: https://www.linkedin.com/in/kevin-thompson-11725511/

FULL EPISODE VIDEO

https://vimeo.com/1044266832

Scott Hartley is a certified Email List Optimization Specialist who says there are 100 ways to get email marketing wrong and just a handful of ways to get it right. When it comes to avoiding the spam folder and getting emails to the inbox, most people get it wrong. 

Scott is the author of the bestselling book on email marketing, “Hit the Inbox.” When you read this book or work with Scott, you gain an unfair advantage over your competitors because your emails land in the inbox while theirs go to spam.

DISCUSSED IN THIS EPISODE

~Habits You Must Change if You Want to Stay Relevant in Your Email Marketing

~What Metrics Matter For Maximizing Your ROI Through Email

~How Spam Detectors and Other Filters are Changing, and How to Keep Up

~The Main Methods to Increase Deliverability, Along With What to Completely Avoid

~The Major Secret to Writing Emails That Work

~The Counterintuitive Truth About How Many Emails Should You Send

FULL EPISODE VIDEO

https://vimeo.com/1039545433

CONNECT WITH SCOTT

Website: https://hittheinboxbook.com

Book: Hit The Inbox Book - hittheinboxbook.com

Social Media: LinkedIn - https://www.linkedin.com/in/scottahartley/

Wendy is the founder of Memoir Writing for Geniuses. She offers coaching and classes for newbies and professionals to write their memoirs using principles instead of a process of trial and error. Her memoir, “Avoiding Prison and Other Noble Vacation Goals,” was published by Three Rivers Press, a division of Penguin Random House. She is also the author of the book, “The Memoir Engineering System,” the result of 15 years of research that details a six-step process that allows writers to craft their memoirs from the ground up with no structural errors. 

Her motto is “Make your first draft your final draft.”

DISCUSSED IN THIS EPISODE

~Why Writing a Memoir Can Unlock Opportunities in Business and Life

~What Makes a Memoir Different From an Autobiography

~Methods to Learn Your Powerful Story and Craft an Insightful Memoir

~How to Grab Readers by Ethically Using Poetic License

FULL EPISODE VIDEO

https://vimeo.com/1038896717

CONNECT WITH WENDY

Website: https://www.geniusmemoirwriting.com

Free Class:  https://www.geniusmemoirwriting.com/free-class.html

Social Media: 

https://www.youtube.com/@memoirwritingforgeniuses

https://www.linkedin.com/in/writerwendydale/

https://www.facebook.com/groups/memoirwritingforgeniuses

Kayla Crawford is an experienced virtual assistant who understands what it takes for businesses to operate efficiently. As the owner of Crawford Virtual Assisting,   Kayla supports business owners and high-level executives by providing administrative services, social media management, technology production, website development, digital marketing, reporting, and more.

DISCUSSED IN THIS EPISODE

~Why Hiring Virtual Assistants Boosts Efficiency

~Pros and Cons of Hiring Overseas vs. in America

~What to do to Master Virtual Assistant Communication

~How to Hire the Right Virtual Assistant

FULL EPISODE VIDEO

https://vimeo.com/1035494119

CONNECT WITH KAYLA

Website: https://www.facebook.com/profile.php?id=61551212878789

Social Media: www.linkedin.com/in/kayla-jackson-e

Chad is a veteran marketing and product leader with over 20 years of experience driving business growth and innovation. 

As Chief Marketing Officer at AudioEye, he leads strategic initiatives in brand development, product marketing, and customer engagement for the premier digital accessibility platform. 

Chad has a proven track record of scaling companies from $30 million to $3 billion in revenue and has guided four firms through successful IPOs. With past leadership roles at Adobe, Pluralsight, Vivint, and Traeger, he brings extensive expertise in both B2B and B2C sectors.

DISCUSSED IN THIS EPISODE

~Why Website Accessibility Is So Critical for Your Business (You Could Be Breaking the Law!)

~What To Do If Your Website Isn’t Compliant

~The Big But Often Overlooked Accessibility Points to Pay Attention To

~How To Reframe Accessibility So That It Compliments Your Marketing

FULL EPISODE VIDEO

https://vimeo.com/1032227811

CONNECT WITH CHAD

Website: https://www.audioeye.com

Social Media: www.linkedin.com/in/sollis

Adam Goldman is a top franchise coach and consultant. Adam knows that even with well-paying jobs, you can't pursue your own dreams while working for someone else. Franchising has allowed Adam, a father of three, to achieve his own dreams.

Over the past 7 years, Adam has helped hundreds of people to change their lives through franchise business ownership. He helps others find the right franchise for them and goes on to match them with the right opportunity in their area.

During his 20-year career as a business investor and franchise consultant, Adam has founded three successful companies on two continents. These include an IT company in Poland and a real estate investment company in Texas. Most recently, he grew the Vanguard Cleaning Area Developer concept in Houston into a multi-million-dollar enterprise, generating over 30 franchisees and 300 customers, which he has now sold.

In his latest book, The Franchisee Lifestyle, Adam interviews existing franchisees from diverse backgrounds about their own journeys into independence. Demystifying the world of franchising, Adam’s book provides invaluable insights into the key factors that can make or break a franchise deal, helping readers avoid potential pitfalls and make informed decisions, as well as the unique benefits and opportunities that come with being part of a well-established brand.

DISCUSSED IN THIS EPISODE

~Why You Should Unlock the Franchisee Lifestyle to Escape Corporate America

~How to Find Winning Franchise Opportunities While Avoiding the Pitfalls

~What the Franchise Matchmaking Process Looks Like

~Peeking Behind the Curtain on What Life as a Franchisee Looks Like

FULL EPISODE VIDEO

https://vimeo.com/1031456846

CONNECT WITH ADAM

Website: https://www.franchisecoach.net/the-franchisee-lifestyle/|

Book: https://www.amazon.com/Franchisee-Lifestyle-Future-Better-Think/dp/B07MKP8JW8/

Social Media: 

https://www.linkedin.com/in/adamgoldmanfranchise/

https://www.facebook.com/leadingfranchiseconsultant/

https://www.youtube.com/channel/UCRQCtHcOPenRfQ_0IlMY08Q

https://www.instagram.com/franchisecoach_adam/

https://www.tiktok.com/@franchisecoach

https://x.com/FranchisecoachG

Dr. Gouda has an honorary doctorate from the University of California in Strategic Marketing as a result of the many articles, research studies and publications in that field. He also has a masters degree from the University of Wollongong in Strategic Marketing.

He recently launched a video series called "100 Minutes for Acing Your Marketing Game." 

When completed, the series will contain 100 one-minute videos, each exploring a topic essential for you to master if you wish to be a marketing ace. 

Dr. Gouda covers essential topics from marketing strategies and digital tactics to innovative techniques and best practices.

DISCUSSED IN THIS EPISODE

~Key Lessons Learned After Making 100 Minutes of Videos on Marketing

~How New Technology Can Help With Marketing in Surprising Ways

~The Difference Between Marketing and Sales

FULL EPISODE VIDEO

https://vimeo.com/1021142659

CONNECT WITH ISLAM

Website: https://islamgouda.blogspot.com/

Book: https://www.amazon.com/Startups-Marketing-Guide-Through-COVID-19-ebook/dp/B089S7DWM1

https://www.audiobooks.com/audiobook/north-pole-musical-a-new-years-wish/810098?srsltid=AfmBOoqOwuohegOW1X4P_2it3teDvvjTgmLtTCFyI5xUuMj0-F5K94dI

Social Media: 

LinkedIn: https://www.linkedin.com/in/islamgouda/

ae.linkedin.com/in/islamgouda/

Twitter: https://twitter.com/IslamGouda11

Traci is the founder of Produce Your Podcast, a premier podcast consulting and production agency that incorporates podcasting into the digital marketing strategy of B2B and B2C companies. 

Traci has more than three decades of expertise in Broadcast Media and Executive Management helping startups and Fortune 500 giants such as Google and Hilton. 

She's renowned for business development insights that drive innovation. 

As CEO of Ladies Who Launch, Traci pioneered the Franchise Media Model, supporting women-owned businesses. 

An international podcast expert and speaker, she created the Podcast Management Academy, the industry’s only Podcast Management Certification Program, and co-founded the Podcast Professionals Association. 

Traci hosts the ”Growth Accelerator Podcast”, “Journey to There” and co-hosts the popular "Ask Brien Radio Show" in Los Angeles. 

Recognized by ABC, NBC, CNN, CTV, and American Express Open, Traci is a proud member of the Rolling Stone Culture Council where she leads the Podcast Member Program.

DISCUSSED IN THIS EPISODE

~What “Sonic Identity” is and Why You Should Elevate It ASAP!

~How to Start Building a Sonic Identity that Sticks

~Why a Logo is So Much More Than You Think

~How to Keep an Audience Hooked

~What Producing a Podcast Looks Like

FULL EPISODE VIDEO

https://vimeo.com/1020587290

CONNECT WITH TRACI

Website: https://produceyourpodcast.com/

Social Media:

LinkedIn: https://www.linkedin.com/in/tracilongdeforge/

Instagram: https://www.instagram.com/produceyourpodcast/

Facebook: https://www.facebook.com/tracideforge

YouTube: https://www.youtube.com/@produceyourpodcast

Drawing on her 15+ years in sales with more than $50 million  in professional services sold, Aleasha has established and perfected The Black Sheep Sales Method™ to help business people sell more – even if they thought they HATED sales. 

Aleasha’s clients discover how to love selling. They consistently convert up to 80% of their sales meetings – without pain, hard pitches, or pretending to be someone else. 

DISCUSSED IN THIS EPISODE

~Why You Should Embrace Being a Black Sheep

~What Makes Successful Sales So Hard in the “White Sheep” Traditional World

~How to Become a Truly Effective Salesperson by Not Being a “Killer”

~The Myriad Reasons to Be Careful With Paid Advertising

~How to Become a “Black Sheep” Salesperson

FULL EPISODE VIDEO

https://vimeo.com/1015611348

CONNECT WITH ALEASHA

Website: https://aleashabahr.com

Social Media: 

instagram.com/aleashabahr

linkedin.com/in/aleashabahr

Brian is the founder of Choosy Consultant which helps mid-career consultants find financial freedom and live their best lives. 

He offers a new and different take on wealth-building, lifestyle design, and retirement. Brian builds customized comprehensive wealth plans for his clients in just one week. 

Brian is working toward a world where everyone has the time and support to define what success means to them and focus on building character over building resumes.

DISCUSSED IN THIS EPISODE

~Why It’s a Myth That You Need a “Pile of Cash” to Retire

~The Main Mindset Shift to Take Control of Your Life

~How to Make an Income in a Different Way

~Why It’s Not as Risky to Start a Business as You Might Think

FULL EPISODE VIDEO

https://vimeo.com/1010525005

CONNECT WITH BRIAN

Website: https://www.choosyconsultant.com/

Take the "Time Freedom" Quiz: choosyconsultant.com/quiz

Social Media: 

LinkedIn - https://www.linkedin.com/in/brianherriot/

Courtney Hurley and Kelly Evans are the visionary co-founders of Screws + Stiletto. Through their Market Like a CMO Course, they transform the way ambitious business owners approach their marketing strategies. With over 30 years of combined experience, Courtney and Kelly mastered the art of digital marketing.

Courtney brings a wealth of knowledge in digital marketing, having worked with industry giants like Google, Amazon, and Wayfair.

Kelly, a serial entrepreneur, successfully grew her first business to $5M in revenue in under three years. Together, they have united to address the common challenges faced by small business owners—offering them the tools and insights needed to take control of their marketing.

DISCUSSED IN THIS EPISODE

~What a CMO Knows That Business Owners Don’t

~Why You Need to Avoid the Marketing Tools Trap

~How to Build Your Marketing Foundation

~The One Sign in Your Marketing That Says It's Guaranteed to Fail

~Scientifically Proven Tactics to Increase Your Productivity by 5x

~The Method for Avoiding Burnout Most Coaches Miss

FULL EPISODE VIDEO

https://vimeo.com/1003522393

CONNECT WITH COURTNEY AND KELLY

Website: https://marketlikeacmo.com

Complimentary 20-min solutions call: https://marketlikeacmo.com/cmo-solutions

Social Media:

https://www.instagram.com/marketlikeacmo/

www.linkedin.com/in/courtney-hurley-marketing-consultant

Carmen Reed-Gilkison is the driving force behind Encore Empire, where she excels as an online business strategist. Certified as an Online Business Manager and Whole Person Coach, Carmen passionately supports B2B service providers and consultants by offering holistic business coaching and mentoring. 

Her focus is on building effective strategies and systems that enable her clients to generate consistent revenue effortlessly.

DISCUSSED IN THIS EPISODE

~The Key Difference Between a “Default” CEO and an “Empowered” One

~How to Avoid Falling Back Into Default

~The Blueprint for Becoming an Empowered CEO

~Why You Need to Connect With Clients Where They’re At if You Want Their Attention

FULL EPISODE VIDEO

https://vimeo.com/997706018

CONNECT WITH CARMEN

Website: https://encoreempire.com

Gift:

Master Your Mindset

Mindset: https://vip.encoreempire.com/sp-mindset

Mindset issues affect everyone at one time or another. You have options when your mindset is off. This program provides simple yet effective steps you can take to shift how you view your place in your business and the world.

Social Media:

https://www.linkedin.com/in/carmen-reed-gilkison/

https://www.facebook.com/EncoreEmpire

https://www.facebook.com/carmen.reed.gilkison

https://www.facebook.com/groups/empireofunstoppableentrepreneurs

Dr. Jennifer Nash is an executive advisor, leadership development consultant and author who helps business leaders and organizations of all sizes prioritize people to power performance.

Jennifer earned her MBA from the University of Michigan and her PhD from Case Western Reserve University. She taught over 700 rising leaders at Deloitte University and is a research fellow at the Weatherhead School of Business. She serves as an Executive, Leadership, and Career Coach at the University of Michigan and is a fellow at the Harvard/McLean Institute of Coaching.

Jennifer is published in Harvard Business Review, LinkedIn, and select academic journals. She serves as adjunct faculty at the University of Michigan and has presented her groundbreaking leadership and coaching research at Harvard University and Columbia University. She is the author of the bestselling and award winning 2023 book Be Human, Lead Human: How to Connect People and Performance.

DISCUSSED IN THIS EPISODE

~How Simple Human Gestures Can Create Huge Impact

~Leadership Stereotypes to Break Free From

~Why It Pays to be the Model of What You Preach

~What to Consider in the Human Approach That Unlocks Powerful Motivation

FULL EPISODE VIDEO

https://vimeo.com/994987821

CONNECT WITH JENNIFER

Website: https://drjennifernash.com/

Book: Be Human, Lead Human: How to Connect People and Performance: https://amzn.to/3Vl8nra

Social Media: 

LinkedIn: https://www.linkedin.com/in/drjennifernash/

Facebook: https://www.facebook.com/DrJenniferNash

Instagram: https://www.instagram.com/drjennifernash/

TikTok: https://www.tiktok.com/@drjennifernash