In this episode, Andy shares his process for manufacturing LoRaWAN wireless soil moisture sensors.

Andy Humphrey
Microphone, checka, a 12 checka. Do I gotta check? I gotta check. Check. Looking good out here, guys.

Another's day, Andy on the water. I was just gonna record a little intro today. Andy so let me let me back up. I am taking my sailboat, which is a 1961 Alberg 35 happens to be hull number 2. So 63 three years old and I keep her in Northport, and then I bring her down to the Grand Travers Yacht Club at the bottom of West Grand Travers Bay in Traverse City.

So that's what I'm doing today. I'm under power, but also have the genoa up because I'm kinda have the wind on my quarter and maintaining about 6 knots with the iron jib, AKA, the engine. This engine is an atomic 4 original gasoline engine, which you don't see very often on sailboats, have converted to diesel. So that might be TMI, but, that's where I am at the moment. And what I wanted to do today was just probably well, I am going to replay an episode, which I don't do very often.

But I had a moment to kinda go through the archives and, stumbled across or the one that caught my attention was a conversation I had with Paul Bassett about thinking of water in terms of dollars. And sometimes gallons don't mean that much to end users or sometimes that it doesn't mean that much to most of us, but when you turn it into dollars, I think it can be more substantial. And Andy now that I've said that out loud, I think it can go both ways. If somebody's water bill is just kinda throwing this out there as an idea, it's less than a $100 a month, that might not be enough to cause change in behavior. But perhaps if they knew that they used, just again, picking a number, a 100,000 gallons, that might seem like a lot of water.

So I think it might be I think the way we look at water is trying to find the greater, the greatest, impact or the greatest number that stand out. So it's either going to be gallons, like a 100,000 gallons, or maybe it's going to be dollars, like somebody spending $3000 month. And it just doesn't it's it's not really out there today. You can run your own math, but name me a controller that reports gallons in terms of dollars. You know, that that really should be sent to clients as a a report either daily, weekly, monthly, but at least it should be displaying inside the control platform Andy even perhaps at the controller, what is your consumption in dollars and cents.

So that's, I'm gonna play an episode from last year, replanned episode from last year with a conversation with my good friend, Paul Bassett, about thinking of water in terms of dollars. Hope you guys enjoy. Have an awesome weekend, and we'll see you next week on another episode.

Paul Bassett
Hey, Drew.

Andy Humphrey
Paul, good morning.

Paul Bassett
Good morning to you, buddy.

Andy Humphrey
How's your day going?

Paul Bassett
It's going great today. Thanks.

Andy Humphrey
Okay.

Paul Bassett
Friday.

Andy Humphrey
Heck yeah. I was thinking about you this morning because of the concept of turning water into dollars that I was thinking about Andy thought we could just brain share about that concept.

Paul Bassett
I like that.

Andy Humphrey
So yesterday, I moderated a webinar with Ben Coffee at WeatherTrack in Max Moreno, who's the VP of Sales for harvest landscape Andy Max uses water budgets as a part of his daily business practice. And the more I started thinking about water budgets, It's really a concept of a budget Andy a budget entails finances and money. And what I think is so fascinating is that we all, you know, in this industry, when I say we, I I'm generalizing here. Most people talk about run time, number 1, you know, how long should I run my sprinklers in the form of time? And then kind of at the next level, people talk about how much water am I gonna use?

What's the gallons? What's the volume? Either gallons per minute, gallons per day, per cycle per year, per month, But then what we really don't talk much about is what does the dollars mean? How how can we convert that to dollars and cents and why do we not use that as a discussion point more often.

Paul Bassett
You're right. I mean, it's something that I think should be discussed with the end user client because in in almost any other utility consumption, it is discussed in dollars and cost. I don't know why the water is slower to transition to that, so I think it's a good place to be for us, Sandy, because it will allow us to kind of be a differentiator or or what we teach others to allow them to be a differentiator.

Andy Humphrey
If you are an irrigation professional, old or new, who designs, installs, or maintains high end residential, commercial, or municipal properties. Andy you wanna use technology to improve your business to get a leg up on your competition, even if you're an old school irrigator from days of hydraulic systems, this show is for you. I I think that If we're only now starting to talk about the dollars, I feel like what we need to do is put the dollars out there first. So with the, let's say, the irrigation design, the proposal, you know, the estimates when contractor x goes out to a client site, whether it's residential or commercial, and they put together their estimate for construction and installation. I don't know that I've ever seen a proposal that includes estimated cost per year on the system.

And I think if we led with that, then that would spark the kind of curiosity in question, and we could go backwards into the different parts of the system, the design, the distribution formity that actually affects the cost of the system, but lead with the dollars and then explain it through the use of technology, proper installation, proper design. Etcetera.

Paul Bassett
I mean, it's it's so good because if you think about it in in other appliances that you buy, for instance, you know, if you see nowadays, if you buy a hot water heater or if you buy a refrigerator, what do they have stamped on it? They have stamped on what the anticipated energy cost is to operate that piece of equipment for a given year. Based upon a unit of measurement of that particular energy or, utility. So they say, okay, if you're gonna buy refrigerator, average energy cost in the United States is 12¢ a kilowatt hour. On average, this particular refrigerator is gonna cost you a Humphrey bucks a year to run-in energy.

Why can't we do the same in irrigation? It should be that way.

Andy Humphrey
Right. Instead, we say this sprinkler uses 2.5 gallons per minute. Let's just say. But what does that really mean? The user, the end user doesn't doesn't really know what that means, and they don't necessarily care.

But what if we said something different? Yeah. Change the metric. I don't know if we could necessarily turn it into dollars because it depends on, you know, how long it needs to run, but maybe it could be, like, here's how many, you know, dollars per hour of operation or something like that.

Paul Bassett
Yeah. Or, you know, just like you when you create a balance per minute, we know what that flow rate is Andy you determine what that zone should run for Andy then calculate what it should cost to run that many gallons through the system. I mean, it's really not as challenging as one would think. It's just we don't use that

Andy Humphrey
Right. And and all of these, let's say, modern control systems. Let's just say, modern because I've I personally don't think most systems are really all that awesome. So we'll just call them modern. If we're already tracking GPM, Andy we, you know, we can find breaks in the pipe, and we can we can have all those kinds of alarms.

Andy we have a GPM, all we have to do is Add another box to the controller interface that says, what's your water cost? And now we can run basically like a cash register of of water to of a dollar totals. You know, how awesome I

Paul Bassett
mean, that's a great idea. Yeah. That's a great idea.

Andy Humphrey
The controller should say, you know, you spent $264 yesterday.

Paul Bassett
To operate this piece of equipment? Correct. Yeah. That's your a good idea.

Andy Humphrey
And it's not anything that requires any kind of, like, sophisticated engineering. It's just another variable. Calculated. Like, it's easy.

Paul Bassett
Pretty much. You're right. I mean, I I don't see that in Well, then there's there's another idea, Amy, to put to the idealist.

Andy Humphrey
We got it. Yeah. And, you know, we're looking at from the sort of that's the technology side of it, but even as a contractor putting together a proposal, I think it would be an amazing differentiator to separate someone's business if they included that in their proposal because it would be a great conversation piece to have with the client that would allow the contractor to showcase their knowledge, expertise, and build trust. And the client may say, you know what? You're the only one who who gave me a proposal with the estimated water costs.

And then the contractor might say something like, you know what? You should go ask the other contractors how much their system is gonna cost you. And if they did that, the other contractors may say, I don't I don't know. I don't I don't think about that Andy basically talk themselves out of the sale.

Paul Bassett
Yeah. That is a very good point to make, if you're a sophisticated contractor Andy you wanna differentiate yourself from the rest of the pack That is a good ploy to put in your proposal.

Andy Humphrey
Yeah. And that's something that would be one way to win the project by and be the highest price is because you're adding value. And I don't know anyone who's really doing that. So there you go, guys. That's one little nugget.

Maybe you can experiment with Andy then reply back and let us know how it went. Did it help you close the sale when you included water costs?

Paul Bassett
And if if folks need assistance with it, Andy, certainly they can reach out to both you and I, and we can, we can help them prepare that document because, you know, we've been doing this for more than 20 years, ideally.

Andy Humphrey
Mhmm.

Paul Bassett
And I know I've for that 30 so that that's really what has helped me Andy my business succeed is being able to tell the end user what they're using in spending in water Andy what a 10% or 15% reduction in water is gonna show in savings, and then where they can use savings by increasing the efficiency in the system. Or by investing in technology.

Andy Humphrey
It would help explain. So if if instead of selling a quote unquote more expensive sprinkler because it has pressure regulation built in, let's say, for those areas where it's not necessarily required, that helps tell the story of why Well, because you're going to save that amount of money right away in the 1st year because of the reduced water usage.

Paul Bassett
Yeah. And or even as we do, Andy, add some additional data points, I. E. Some soil moisture sensors, to be able to stop watering, in a given period because You know, we now know what the moisture level is in the soil, whereas other irrigation systems would just water their regular Monday, Wednesday, Friday schedule. Andy we can delay or you can stop those schedules, and we can, or you can prove to the homeowner, here's what it costs every time your schedule runs.

Andy then here's how many times we feel we can delay the schedule and what that savings are gonna be.

Andy Humphrey
Yeah. Because the the volume of water doesn't really mean much to people because they don't know what a 1000 gallons looks like or 50,000 gallons looks like. 50,000 seems like maybe it's a lot of water, but if if we had the if we change the narrative, and switched it to dollars, then the amount of water doesn't really even matter as much. It's more like How do I go from spending $750 a month to spending 500 a month? That's it's much more tangible, I think.

Paul Bassett
Definitely. Definitely. And then people hope, you know, some of the more sophisticated homeowners and business owners have a budget that they prepare Andy then they they go from their budget. So you can, you can assist them with establishing their, their annual budget costs of what they're gonna spend in water.

Andy Humphrey
So I think when we're thinking about water budgets, and then, again, this is where my thought came from because this is what our conversation was with weather tracking using the tools of that controller for water budgeting and can enter the gallons so that you can put, you know, you can track and trend how many gallons you're using. I think we really need to switch the conversation to just be about dollars and cents because everybody understands dollars and cents, but I don't think a lot of people understand what their water costs or what a certain volume of water. You know, it's it's not tangible to them.

Paul Bassett
Yeah. And it's really strange that that's been the case with water and and getting dealing with it for this past 30 years, I'd like to see the narrative shifting. I like the fact that people are really caring more about the insights and digitization of water. And and now that there's more and more tools to be able to deploy for people to see the insights in their water usage in their patterns.

Andy Humphrey
Mhmm. Mhmm. Yeah. And again, we kinda talked here about using homeowners, but really, you know, the bigger the bigger opportunity is for these like commercial commercial municipal sites that that use a lot of water, you know, say $20,000 or more a year. I think that's the real hot opportunity.

Paul Bassett
And, Andy, as you know, there's other sites that use 100 of 1000 of dollars, you know, or more a year. And just a slight decrease of 10% can can really be dramatic when you're spending a $100. I mean, think about it. If they're spending a $100 in water a year Andy you you say 10% of that, it's $10,000. I mean, that is a big number to be able to use to invest into the newer technology.

Andy Humphrey
Mhmm. And then depending on perhaps what type of a a ROI, you know, that could be, a client could say, you know what? Anything that can give us a 5 year ROI we're gonna invest in. So $10,000 over 5 years is $50. There's the budget for the controls retrofit or whatever the retrofit might be.

Paul Bassett
Andy then 2, it's not even just about the the technology to achieve the savings. That they you they could use that money to invest in personnel that can monitor and manage this equipment. And so that's really where I think this particular strategy really takes places where you can sell the end user, the upgraded management, of the system by showing them the savings by just having someone have eyes and ears looking at the data.

Andy Humphrey
Yeah. Good stuff, man. Well, appreciate that a little brain share this morning. Always good to, vision, future vision with you. And I think that, turning water into dollars we might be on the on the edge of that next revolution.

Paul Bassett
There's no doubt, Andy. It's always good to talk with you too. The the thoughts and brain shares are Always great.

Andy Humphrey
So there you have it, guys. Paul and I are making a prediction that one of the next revolutions or let's not say revolution. Evolution is gonna be totalizing water in the control systems by dollars, not just gallons Andy displaying it and talking about it. Cool. Alright, man.

Thanks.

Paul Bassett
To hear from you. Thank you.

(0:00) Introduction and sailing update from Andy Humphrey
(1:16) Conversation with Paul Bassett about water consumption and cost 
(3:00) Replay of previous episode on water consumption in terms of dollars
(7:43) Changing the metrics we use to talk about water usage
(10:36) Benefits of including water costs in proposals for contractors
(12:22) Benefits of thinking about water usage in terms of cost 
(14:33) Potential for significant savings in commercial and municipal sites
(15:22) Reinvesting savings into system management
(15:55) Future of water management with Paul Bassett
(16:19) Wrap-up and conclusion
Chapters powered by PodcastAI✨

This week, Andy was invited to speak with Tersh Blissett and Josh Crouch on the Service Business Mastery Podcast

In this episode, Andy talks with Justin Clegg, the Founder & CEO of Allset.

Allset is a new standard in home services payments. Allset makes it easy for businesses to automate payments, unlock revenue, build an online presence and much more.

Mention Sprinkler Nerd and $75/mo on your subscription.

www.TryAllset.com

In this episode, Andy chats with Mike Merlesena, the National Commercial Sales Manager for DIG Corporation. They explore alternative power controllers, battery controllers, sales strategies, and more.

Learn More >> digcorp.com/professional/

In this episode, Andy speaks with Justin Nichols, the National Sales Manager for OptConnect, about cellular devices and what to expect as more and more devices are connected to the cloud.

You'll learn the difference between 3G, 4G, 5G, LTE, Cat M1, and the advantages to partnering with an expert like OptConnect.

Company: OptConnect.com

Justin Nichols, OptConnect: justin.nichols@optconnect.com

Schedule a call with Justin: https://meetings.hubspot.com/justin-nichols1 

Purchase Here: sprinklersupplystore.com

After starting his lawn mowing business in 2014, Alex quickly fell in love with the Green Industry. When he discovered the Horticulture and Natural Resources Department at Kansas State University, Alex knew it was his place. He serves as the Horticulture Club Vice President, an Undergraduate Teaching Assistant for multiple classes, and NCLC Team Leader. He has also represented Kansas State as a 2021 Landscapes Student Ambassador, 2021 IA Show E3 Learner, 2022 NCLC Irrigation Design event winner while also placing top 10 in Construction Cost Estimating, Irrigation Troubleshooting, and Hardscape Installation. While doing all of this, he also owns his own small business in the Kansas City area, Stanton Lawn Services LLC.

https://hnr.k-state.edu/

POSSIBILITY:

What are you disrupting? How are you moving the needle in your business, in your career, in your life? Are you standing around watching everyone blow smoke while you secretly question everything? Take the power back!

You have the power, go use it!

In this episode, Andy Humphrey plays a recorded live event with Spencer Haws from the Seller's Summit conference, the importance of website ranking, and managing multiple businesses. Spencer delves into Google's algorithm changes, AI's role in search, and diversifying platform presence. He discusses the significance of internal link structure, creating a fast-loading website, and standardizing publishing processes. He also explores content strategies, optimizing content, and tactics to boost revenue. 

CHAPTERS:

(0:00) Introduction and discussion about Seller's Summit conference
(5:06) Importance of having a website and ranking on Google
(10:18) Discussion on managing multiple businesses and focusing on nichepursuits.com
(17:42) Understanding Google's algorithm changes and the role of AI in search
(19:31) Diversifying platform presence and cleaning up old content for better SEO
(23:16) Restructuring your site and the importance of internal link structure
(25:17) Creating a professional and fast-loading website and standardizing publishing processes
(30:31) Content strategy: what to publish, using Google search console for keyword insights
(35:00) Updating content regularly for SEO and process of optimizing content
(37:18) Optimizing your site to boost revenue and tactics for increasing revenue

KEY POINTS:

• Spencer Haas shared his experience of scaling website traffic by publishing a significant amount of content, revealing that he increased his output to over 1000 articles in a year which led to a traffic boost from 100-200k views a month to 700-800k.
• He emphasized the importance of updating old content and optimizing new content with a focus on internal linking and keyword targeting to improve SEO and Google rankings.
• Spencer's approach to content resulted in substantial revenue growth, where display ad revenue alone began to cover the entire content budget, turning other income streams like product sales and affiliate marketing into pure profit.
  
  

TRANSCRIPT

Andy Humphrey: Hey, my friends. Welcome back to the Sprink Leonard Show. I'm your host, Andy Humphrey. This is episode 169 coming to you from the 10th floor of the Westin Hotel in Fort Lauderdale FL FLL. I'm not really sure what the second l stands for, with the airport code, FL4 Lawter Layle, Anyway, it makes me every time I I see the airport code code FL, it makes me wonder what it is or why.

Andy Humphrey: I should just Google it. What's the second l? Okay. I am recording this episode here at the hotel because I'm at a conference called Seller's Summit think I've actually recorded 1 or 2 other episodes here at the conference because I come every year. It's super fun.

Andy Humphrey: And if you are looking to, start your own, let's say, blog or physical product, or other kind of digital commerce style business, then, you might wanna check it out. Come down next year. Seller's summit. Dotcom Andy, learn. It's a fantastic conference for learning, meeting other new and successful digital marketers, which are often hard hard to, hard to come by.

Andy Humphrey: And it's pretty fun to get a room full of other other nerds, not just sprinkler nerds, but but nerds in other, categories, other product categories, other content categories, and it's fun to get together and see what happens when all of the brains start firing at once. So I'm here this week. I I had the opportunity earlier in the week. I flew to Atlanta, Georgia on Monday to visit with the site 1 ecommerce team a super great team. And, if any of you guys that I met this week are listening to this, I really think, you know, that, you will be successful delivering the future to the market.

Andy Humphrey: And I really do think that is the role of the site 1 e commerce team on the street level, the CX specialists is to deliver the future, to customers as it relates to commerce, how to order efficiently, etcetera. So congrats, say, one for building a fantastic team, and thank you for having me come speak at the event. It was really good. Andy I can't wait to see what what, what comes what happens this year from the team. And then, right after that flew down here to Fort Lauderdale, for the conference.

Andy Humphrey: And then just, just today, actually, met up with my, friend, more more new friend, but, we've known each other. Justin Richards. He's AKA, the sprinkler dude, So we had the nerd and the dude Andy, had a great, great lunch at this, like, apparently a famous Wings Plus, Restaurant Andy Coral Springs, and just talked about some technology tips tool tricks, just fun stuff. And Justin's got a lot of great energy. Keep it up, Justin.

Andy Humphrey: Great to to spend some time with you in person Andy look forward to to learning more together in the future, maybe collaborating on some things. And, we'll see where it goes. What I wanted to share with you on this episode is a short well, it's not short. It's probably 45 minutes of something that I recorded. Here at the conference, a speaker, his name is Spencer Hass, and he he'll he'll tell his story but he is the owner of niche pursuits.com.

Andy Humphrey: So if you would like to learn about how to start your own blog, your own content site, your own website. That's, that's what he does. He's a fantastic resource. He has a software tool called Link Whisper, among others that you can take a look at. And he spoke today about how to rank your website number 1 in Google, and he ran multiple experiments over the years producing almost a 1000 blog posts in a single year.

Andy Humphrey: And one of my takeaways is that he is not he did do an AI experiment which you can find on YouTube if you're interested just Google, Spencer Haas or a niche pursuits Andy you'll probably find the experiment that he ran doing, building building traffic and content using AI. But, it wasn't he didn't really recommend AI. He told his story about actually using real human, man or woman power. To write articles and his exact strategy. It's like 8 steps to building a content website that ranks on Google.

Andy Humphrey: And I thought this was relevant because websites cross all product categories. It doesn't really matter if you are a landscaper, if you are an irrigator, if you sell tennis gear online, if you are a doctor, if you are a lawyer, if you are an accountant, it it doesn't matter. Everybody needs a website. Everybody needs Everybody needs to rank. And so I thought that this would be very applicable for landscape and irrigation people, not just the contractors, but everyone in the industry, if if you wanna improve your website and you wanna learn a little bit more about SEO, that's what this episode is is all about today.

Andy Humphrey: And so I recorded it just on my little DJI wireless mic, recorder. It's actually a lavalier mic. But it it worked decently well. And then I actually use some AI tools to clean it up a little bit and make it sound better for everybody. Andy I think that it does sound good.

Andy Humphrey: It does not sound great, but it doesn't sound bad either. So I hope you enjoy this episode hearing from Spencer Haas about how he ranks number 1 in Google. I think my biggest takeaway is he does spend $200 to $250 per, let's just say, per episode, per article that he is writing Andy for the, experiment or the business that that he used in the experiment, he now makes anywhere from $25,000 to $35,000 per month in revenue generation coming from, you know, various traffic sources and affiliates and things. And so he spent 6 figures Okay? So 100 that over a $100,000, he spent writing, having the team write all of these articles.

Andy Humphrey: So I think I'll end it here because I know his his talk is 45 minutes, and we're already moving up here to 7 or 8 minutes. So thank you so much for listening. If you have a moment, please share this episode with a friend, and this episode might be worth sharing if you have friends in other industries because they can learn a little bit more about SEO and how to rank number 1 on Google. So with that, we'll roll the intro and get right into the episode. If you are an irrigation professional, old or new, who designs, installs, or maintains high end residential commercial or municipal properties, and you wanna use technology to improve your business to get a leg up on your competition even if you're an old school irrigator from the days of hydraulic systems, this show is for you.

Spencer Haws: Alright. Thank you, everybody, for, letting me be the final speaker, I guess, of the day for, solar summit. I'm I'm really excited to be here. Like Tony said, this is actually my third, maybe 4th time, to be here at summer summit, so really excited to be back. So by rings of hands, how many people out there love this Google?

Spencer Haws: By the new Andy? How many people hate Google? I have almost as Andy hands. She'll notice that I've raised my hand both times. Because it's very much a law paid relationship with Google.

Spencer Haws: But today, I'm gonna be talking about a system for creating content at scales ranked number 1 in Google search. Now, just if I were if this presentation were to be a YouTube video. This is the thumbnail. I've been used. So you should be very excited to watch this because it's gonna be very good, very entertaining, just very exciting.

Spencer Haws: I'm gonna share some of the results that I add to increase the traffic to my website from Google by fighting their media finder soon. But just to give you a little bit of background about who I am. Who's called, I am the founder, owner of Mitch pursuits.com. It's log. I started back in 2011 because I had just put my show from building niche websites.

Spencer Haws: I had built previous to 2011 dozens dozens dozens of small niche websites that targeted very specific keywords that ranked in Google Andy I was able to make enough money from those niche websites that I was able to, with my job, I was making more money than, I was making Wells Fargo Bank the time of the background nowadays. And so ever since 2011, and I hone theintroduces.com, we're gonna blog about digital marketing, building into websites, affiliate marketing, Now probably YouTube channel, a podcast that have been running for, 10 years created a a few software products as well. Along the way, but I've always had sort of this, SEO focused content at that way forward. So I've been very involved in this world for a long time. So, I wanna take you guys back just a couple of years in my business, Andy maybe you can emphasize with me where I was.

Spencer Haws: I had a lot going on in my business. So I got a blog that I had started called omniard.com as a niche website that I had started as a public case study. I had documented the entire process for my blog readers, for my audience. And so I was very involved in building that site Andy growing it Andy sharing the results of that case study. Andy as well, I owned I had actually acquired a summit with a partner, called mom.dotcom.

Spencer Haws: So believe it or not, 2 dads owned a mom blog, and we Andy that for a number of years. So I was very involved in that, operation as well. Andy that since 2012, I'm on a blog called runnersold.com. I am a runner. I've done several verathons Andy, so I was involved in in that running that website, as well.

Spencer Haws: And then, as I mentioned, I've started the number of software products. So I had a software product call table labs that I had created the idea that I picked programmers such as to own the sales and marketing for table labs. Andy, of course, why not start a second software product? So Link Whisver is another software product that I started a few years ago, was growing rapidly, and that was requiring a lot more and more of my time as well as sales were growing to that business. And then, of course, I've been running the niche pursuits podcast for over a decade now.

Spencer Haws: I was doing all the interviews, the weekly episodes, and that required a lot of my time. As well. And so maybe as you think about some of this, maybe you guys have several things going on in your business as well and lots of different accounts. But, oh, yes. Also, I am a Ameriabot runner, so I'm gonna make free time, which I had tons of.

Spencer Haws: I was training for a mirror on running lots of miles This is the main reason. The finish line at the Boston marathon last year, in April, of 2023. And, What you may notice in this picture is that I put on a few pounds since this picture. I stopped throwing after this marathon. I have lots of injuries.

Spencer Haws: That's a law story, but I'm in a recovery mode for the last 12 months. So, oh, yes, I also have a fan out, married, about the 4 kids, 2 of which are moving away to college in September, studying to you. And so, you know, that requires lots of my time. And so one night I was laying all of this out to my wife. I was explaining, I have this business and this business and this business.

Spencer Haws: I feel like I just don't have any time to focus on any single one of these businesses. Peggy, I'm all over the place on scatter. How can I figure out how to focus deepwater my business to truly scale what's important in my business? And I as I was laying there Andy visiting my wife, and sort of laid out on my 12 months and I asked her this question, I laid there Andy I was thinking, you know, waiting for her response, as I'd listen, all I hear is a quiet store. I took my one to sleep explaining all of my business problems.

Spencer Haws: So my goal here today is to hopefully not put you to sleep. But to keep you awake, actually hopefully energized about your own business Andy maybe there's gonna be a few things here that I share that you can apply to your business to hopefully scale and grow your business. Okay. So I thought about how can I be part of my business? Again, this has gone back a couple of years, but here's what I did as I had sort of this crisis moment.

Spencer Haws: Well, I sold Andy yarn.com, the mom blog that I have. Well, we sold that Table Labs, the software company that I've had, I sold that as well. Runner's goal, the blog that I've forever, I decided to outsource all the content and essentially let it sit. It wasn't integral to my business, so it became a hands off approach. Link whisper.com, I had a growth marketer in 2022, and he's been able to take a lot off of my plate to help grow that business.

Spencer Haws: The niche pursuits podcast I hired a podcast post. Now originally, hey. I've been the voice of this podcast for 10 years. People are gonna stop listening to the podcast, certainly, if I stop, you know, hosting every episode. Well, the reality is is that the person I hired is better than an AM Andy people enjoyed the podcast even more.

Spencer Haws: And so it was it was a good move, to remove my podcasts. Andy so finally, this left me with niche pursuits.com, the original blog that I had started when I quit my job in 2011. I finally felt like, hey, I've got some time where I could focus on this and try to scale it. So I tell you this whole story to get to the point of where I finally made this radical decision, made all these changes in my business, Andy I created this system to scale my content on enter pursuits.com Andy hopefully get all this sweet traffic from Google. And so, I'll take you over a period of about 12 months where I implemented a lot of these changes, and it's now been about 2 years So you can see a lot of results.

Spencer Haws: So I don't know if you're gonna read this, traffic graph, but this is basically the history going back all the way to 2012 or 2013 here, on this chart, but you can see that my traffics and intro suits sort of fluctuated between about a 100,000 to 200,000 page views a month. Right? That's just kind of where it lived over the years. Going up and down. And I wanted to grow it much faster.

Spencer Haws: I wanted to achieve much bigger heights. And so when I did start implementing some of these changes, you can see that in about mid 2022, here, you can start to see the traffic grow, quite rapidly. And as a heads up, the metrics on this graph are actually weekly. So I took my, traffic from about 100 to 200,000 a month to about 200,000 visitors a week. And so overall, my traffic increased before I was getting about 150 to 200,000 page views a month.

Spencer Haws: Now my site is getting 700 to 800,000 page views a month. I did get an emailing of the page view a month mark. In 1 month, I had a ton of traffic coming from Google to scrap it 1 month, but, typically, it's looking sort of this this bandwidth, here. And if you okay. Before I jump into the tactics, which I promise I'm gonna get you, I have 7 steps of how you can implement these strategies, the sentiment, I thought it would be important to add sort of this quick note, this side note about Google.

Spencer Haws: At the beginning, I had to reach her Andy this love hate relationship. Google, is like any platform with algorithms is always making changes. So how many of you out there heard of the Google helpful content updated? Okay. A good number of them.

Spencer Haws: Right? This is a big update that came out in September of 2023. It hit a lot of independent bloggers really hard. A lot of people lost significant portions of their traffic, and it was suddenly devastating to a lot of these bloggers. My site wasn't hit, fortunately with that, but it is a big risk.

Spencer Haws: There are these updates that come out. In March, there was the Google March for update that again was another big update that a lot of sort of independent smaller bloggers solar traffic decline. And there is new, technology. Right? We've got AI or Google is very much embracing AI.

Spencer Haws: And so they got what's called a search generative experience. If you do a search on Google, you've probably seen that AI summarizes the answers at the top. Google is now calling it, AI overviews. They announced this on Andy, It's now called AI overviews, and it's rolling out to everyone within the United States, I guess, right now, this week, Andy so more for people who are going to start seeing these AI interviews, overuse. And so we don't have a full impact of that.

Spencer Haws: Will that start sending less traffic to your website? Because now people can just get the answer with this AI, overview. I think that's a likely conclusion but, we don't doubt how many searches this will impact. Alright. So I say all of this to sort of make you well where of the platform risk, with any platform like Amazon, like Instagram, like TikTok, like YouTube, including Google, there is platform risks.

Spencer Haws: So I wouldn't put all of your eggs in lawn basket, Google is one sort of error when you're quiver if you try to get traffic to your website. But if you are not, implementing any sort of SEO in your business, I definitely would recommend it. And if you wanna go down that path, this is the presentation for you. 7 Okay. So here's what I did to sort of 5x my traffic in a period of about the pipelines.

Spencer Haws: So my first step was to clean up all the content. Now, even if you can't read this, this is essentially a screenshot of Google Analytics. Google Analytics provides a ton of information that you could jump into. You can look at all of your old blog posts Andy you can see how much traffic those are giving, whether it it might be category pages, pages, or it might be individual blog posts. And, in my case, I had lots of articles that had been been written years and years ago that was essentially getting no traffic.

Spencer Haws: Andy so I started to clean all of this up. I would there there's a few keys that you wanna look at to decide, do I wanna remove this? Do I wanna update this, or do I wanna redirect it to a different blog post? If it has any links from external websites pointing to it, you probably want to keep it or redirect it. If it doesn't have any links, pointing to it, and it's not getting any traffic in my example, I looked for articles that were getting less than about 10 visitors a month.

Spencer Haws: It had no links getting less than 10 visitors a month. I'm probably just deleting power. Just removing it from my website and moving on. Unless it was sentimental to me where I felt like I could really update this content and make it way better. But that is important for step 1 is to clean up your old content.

Spencer Haws: Now look at all the website clients over ten years old, maybe move to a website that's a few years old. Along the way, you might have broken links as well. This is just a screenshot from a linguist Bert, which is my tool. You can use any tool to find, broken links to your website. You find those links that are giving four or four pages, and you can remove those or fix those very quickly.

Spencer Haws: Either with Lakeless work or just manually do that, you wanna do that to show that, hey. Who will have an active website? I'm not sending people, to broken pages. So it's really important that you take this first step to go ahead and clean up your blog, clean up that all the content, that is on your website. Okay.

Spencer Haws: Step 2 is that restructure your sites that you can optimize it for maximal success. Okay. So I over the years, I created, like, 2 dozen different categories on my website. And when I looked at that, I realized there was a lot of categories that weren't relevant anymore. And so, I went through Andy I actually deleted a lot of categories and changed the categories the individual blog posts were in.

Spencer Haws: So I paired it down to about 10 or so categories that are now on my website. This just, again, it makes it a lot easier for Google to crawl on your website and kind of see what really is important And so, to have a more minimalist structure, is is a good idea. So if you have lots of pots or categories, on your website, look at how them might be able to reduce that number. And then again, I use the link whisper to look at the internal link structure of my website. This tells me which pages are orphaned pages.

Spencer Haws: Don't have any internal links pointing to them. Which these, you know, have only 1 or 2 internal links Andy maybe be more, because, again, that is what Google is looking at that sort of the backbone of your own website is the internal links, the structure, of hyperlinks pointing to individual blog posts. Andy, again, there's lots of tools that you can use, but you need to be looking at the internal links and figuring out, okay, if I don't have any internal links pointing to this article, But Will is gonna have a hard time of finding this. I should probably build an internal land. To that page, the the Google will crawl it more often Andy might even rank it higher within search agents.

Spencer Haws: This is one of the few types of links that you have a 100% control over is these internal links And, with Link Whisper here, you can get a full report of how many inbound internal links each of your articles has, and you can then go ahead and build those links. You can, add those individual links. Linkrow score will go out. It'll crawl your entire butt side. It will find the related links for you and actually build those up for you as well.

Spencer Haws: There's other tools that do this, or you can do it manually, but the important part here is just to make sure you have this good internally structure of your website, and that's gonna really help you print out your site, overall. Now the other thing that I did because I had 100 Andy 100 of posts is I figured out where my content gaps were. So if you've written a couple of articles on one particular subject, you know, here I have sort of a drop shipping pillar Right? I've written a few articles about drop shipping, but to really become a topical authority, I realized, hey, I need to be writing other articles, more general topics, maybe. What is drop shipping?

Spencer Haws: How to start a drop shipping business? AliExpress drop shipping? If I could show Google that I'm an expert in, a dozen different up these these keywords to have the total topical cluster together, that's gonna help each individual article rank better. And so, for me, it was a pretty manual process to basically just go through and and kind of use some keyword tools and think through Alright. What keywords am I missing?

Spencer Haws: How can I show that, I am on top of an authority in this subject and to build out more content, for that particular topic? Okay. Step 3 is that, you want to create a professional looking website. Now as simple as this sounds it really is extremely important. 1, you wanna make it look professional, but 2, you wanna make it extremely fast.

Spencer Haws: You want it to load quickly for visitors so they don't leave your websites, upgrade to ports code. And I will simply say that you should make it extremely mobile friendly, more and more traffic are using mobile devices. So if you do get a website redesign or if the only place that you're looking at your website is on your laptop, you should probably pull up your mobile phone and see how it actually looks and interacts because most likely, most people are using, their phones to actually navigate your website. So if you do meet our redesigned agent, extremely, mobile friendly. Okay.

Spencer Haws: Step 4, and this is a big one. Standardized your publishing processes. So, this is just a screenshot from my SOP I don't expect you to be able to read everything on here. But if you go to introduceus.com/contents0p, You can get this for free. There is no email required.

Spencer Haws: This is just you go to an immediate download if you go to this link. I don't need your email address or anything like that. But this will get you my spreadsheet. This will get you this will show my Trello board. This will get you it's it's a full pdf of my entire process.

Spencer Haws: Basically that I'm used. But I have a lot of details, because I hired a lot of writers and editors, and you need to write out specific instructions for those writers for tone of voice, what type of content to include? Who's the target audience? A lot of these things that you need to initially tell your writers, your editors, what they need to be doing because otherwise they're gonna just kind of write whatever they feel like. And it might not be optimized for Google properly.

Spencer Haws: So you need to have very specific, processes in place. So the way that I do it is I basically I have a spreadsheet. I hired, you know, over a dozen riders, this I'll, share here in a second because they did lose a lot of content. They have a spreadsheet that they go over to. I put all the keywords that I want them targeting, and then they go and they self assign they write their name down down next to the keyword that they want to write about.

Spencer Haws: They start writing that article based on my standard operating procedures, and then they follow this trello board process where they basically write a helpline out when it gets approved, by an editor or myself, they move their trial card over, or they start writing that article, Andy then it moves over to the editor, then it moves over to a graphic designer to do any featured images. And then, and then the sort of final spot check by myself Andy, then it gets published Andy, tire, you know, process in place to make sure everyone is following the the same process. And then the final step, when we get published on every single article, we make sure that it has an internal link, at least one internally pointing to it. So multiple internal links would be great, but at least one. And then also every article that they write will make sure, hey, within that article, if you're leaking out to 1 or 2 other within our website.

Spencer Haws: So that there's a process in place so that I'd be here down the road. We don't come back and look at our content and go, oh, we have a 100 blog posts Andy there's no internal links pointing to any of them. Now what are we gonna do? Well, if you set up the process from day 1, you don't have that big problem and that big job that you need to handle. Later down the road.

Spencer Haws: Okay. Step 5 is to publish tons of content, So when I decided I wanted to go big, I thought, you know what? Let's not hold back. Let's really go big. Right?

Spencer Haws: And so I actually did make a YouTube video on this, this really is my thumbnail, for that YouTube video if you wanna watch it, but you know, I tried publishing a 1000 blog posts in 12 months, and here's what happened. Right? And that sort of gave you the whole process that I set up. For that, but it was my goal in 2022 to publish a 1000 blog posts. I thought, you know what?

Spencer Haws: Let's just go big. Andy if I'm getting traffic from Google already, what happens if I just scale this thing? Why not? Let's see what happens. And so just to give you an idea of how many articles a year I've been publishing, this goes back a few years.

Spencer Haws: Right? I was publishing anywhere between 50 Andy 200 ish articles a year in 2021. It looks like it went really big and had, you know, 225, articles that year, so you can kinda understand Andy, how much content I had to publish you on the site? Well, in 2022, I didn't quite hit my 1000 blog post in a year, but you can see I significantly scaled, like, 4 x, what I had done, the previous year. I think I ended up at late I don't remember what it was.

Spencer Haws: It was 878 articles or something like that. I fallen just short of my goal. But I'm happy to report that in 2023, I did more than a 1000 articles. We actually published 1325 articles in 2023. And so I was able to scale it even bigger.

Spencer Haws: And so huge jump in the number of armored pulls that I published. And as I shared previously, the the results in traffic fall almost in lock status. I 4 or 5 x pipe article output, I 4 of Webex, my traffic, my blog. Right? And so I was able to do that.

Spencer Haws: Again, had to hire, Oh, over the coming years, definitely a couple dozen writers, couple editors, an outside manager, an entire team that has followed this entire process. I didn't write more than maybe 5 of those blog posts myself. Right? These were all written by other people that I'm managing all this. This is not me writing, the articles just to be clear that in previous years up to 2021, I did write every single article on my block for over 10 years.

Spencer Haws: Okay. So, maybe one of the big questions that you might have is well, what type of content should I publish on my blog? Now I'm gonna give you just two strategies here that, that can produce significant results. The way the the license that you need to get into is that Google is basically already telling you what type of content you should be publishing. Right?

Spencer Haws: So this is a screenshot of, Google search console right? This is just an example. So you can go to your Google search console. You can see which pages are getting traffic, on your site, and then you can dial that in and see which keywords are actually bringing traffic to that page. And so I've just highlighted one of these keywords, Andy it's not become an Amazon product tester.

Spencer Haws: I believe it's what it's called. Andy so the the page that the school search console is for is actually, the title of the article is not how it can come in Amazon product tester. I just happen to be ranking for that keyword. That's just one of the keywords each article in Google, if you didn't know, we'll opt to rank for a 1000 or more different keywords variations. Right?

Spencer Haws: And so this is a variation that it was ranking for, and it wasn't perfectly aligned with the topic of the actual art. And so Google is sort of telling me, hey, you kind of have some authority for this out of becoming an Amazon product. Sister. And we're sending traffic to this other article, but if you wrote an article called how to become an Amazon product tester, I bet you'd rank number 1. And so that's what I did is wrote an article titled how to become an Amazon public tester.

Spencer Haws: I ranked number 1, and I now get traffic for that. How did I find that keyword? Well, the Google told me, right? So use your Google search console. You have thousands of keywords in there that you're already ranking for, that I bet a lot of them are not specific to the article that you've already written.

Spencer Haws: I hope that makes sense, because it is a very powerful strategy that I use a lot, the other, way that you could look at this is sort of finding keyword veins. Right? And again, it's essentially Google telling you paid you should write more content about this subject. So this is just a screenshot of, Google Analytics, and I just highlighted some keywords all related to basically chatgbt Andy AI, content production. I have tested out a few of these types of content, like Hey.

Spencer Haws: I've been writing articles with chatty PT, etcetera. And I started breaking and getting traffic for that. And so my could have stopped there said, I wrote 2 or 3 articles about, you know, producing content with Chat GBT, but, no, I scaled them and said, hey, there's, like, dozens dozens of variations and related keywords, right, all related to Chat GT or using AI. That became a full new sort of vein of keywords. Goo again, Google was telling me, hey, you kinda rank for this subject you should write dozens more keywords about this subject.

Spencer Haws: So, as simple as that sounds, most people don't do that. They write 1 or 2 keywords and then they move on. If you are getting a little bit of traction in Google, double down on that. If it's working, doubled down on it. Almost guaranteed to get non traffic from Google because they're signaling to you, Hey, we like what you're doing there to more of it.

Spencer Haws: Okay? So that's just 2 keyword strategies, that I used a lot of. Okay. Step number 6 here is, to update content regularly. When you have thousands of articles on your website, This becomes even more and more important.

Spencer Haws: Content decay is a thing. Information within your blog posts get outdated. They need to be updated to make sure they're current Andy Google loves freshness. So, Google loves to see things that have been recently published, Andy one way to do that is even if you wrote the article 2 or 3 years ago, is to make a few updates at a new paragraph, make sure everything's current, Andy when you republish that or hit update, Google sees that, it gets a little bit of boost in within rankings. Right?

Spencer Haws: And so this is just Again, my spreadsheet, just to say that I'm very specific about the process that we use, we talk where it's ranking in Google before we do any updates, what keywords it's ranking for. We go through. We make updates. We use tools like market views or surfer SEO. These are tools that are specifically designed to help you update your content.

Spencer Haws: They tell you keyword opportunities that maybe you're missing, within your your article, sub keywords, secondary keywords that you can add to your content. So we go through, we do that, and then we hit we hit update Andy publish that content in your document. That entire process here. And so, those are a couple of tools that you can check out if you want, artwork use, server SEO. There are others.

Spencer Haws: And then Of course, after we publish every single article we drill through, we do an internal link sort of audit. We look at that. Say, hey, does this be new internally since we published it a couple of years ago? Should we actually remove some internal links that are relevant? I use linguist for, of course, to do that.

Spencer Haws: It makes it really fast, really easy to add. Those new internal links to old content that you published previously. Okay. Step 7 is to optimize your site to make more money. That's the bottom line.

Spencer Haws: Wanna make more money from the website. And so I went through, I added a lot called the action boxes whether it's in the sidebar or little slide ins, if it's mobile, we want to show that, hey. If you're reading an article about the script, here's a a link or an offer, or here's a way that you can go find rapidly easy. Now if you have your own e commerce store, of course, figure out ways to have those those buy buttons make it really easy for people to go and start that checkout process so they can buy the product. This is a big deal.

Spencer Haws: It's really increased the revenue of my business, by adding a lot of these specific buttons. Call the actions, making a lot easier for people to buy. Now the business model for namespursuits.com it isn't all just affiliate links. Right? I want people to get on my, email newsletter.

Spencer Haws: And so at it, different landing pages, different ways that people could sign up for the email newsletter because I've gone from, you know, a 100 to 200000 pages a month to much, much more, And so for something a lot more people are now joining my email list because I'm making a lot easier Andy wants to put it on my email list, they can either buy my products or I refer them to to other places. I could show that audience once they're among, the email list. And so, one way that I make money, you know, from my website is they get on my email list. I hope they get all when they buy link whisper. My software tool, that I have, and, that site my business has done very well, but it all sort of started with all of this additional organic search from Google and getting a lot more eye draws to every single month, it makes it a lot more easy for me to sell Haimler products.

Spencer Haws: Okay. And then here's just a screenshot because Way traffic had increased so much in the beginning of 2020 3. I had never had display ads on my website ever, but I was kinda like, well, I'm just kinda getting a lot of chat. Maybe I should just put some ads on my website. And this screenshot for mediavine, shows that I can't even quite read the numbers myself, but it's making, you know, 25 to 30000 a month.

Spencer Haws: Now just in display ad revenue. And so all of this traffic, is essentially all paid for Andy then some just with display ad revenue. Right? And so that's paying for my entire content budget. My entire team to run all of this thing.

Spencer Haws: And then everything else I make on top of that with my email list, with Link Whisper, Joe, any other products that I sell, That's all pure grainy. It's all pure profit, essentially. Right? So just understanding the power of what additional traffic can do, whether it's coming from Google or other places, it could be really, really big about forwarding business. And then, oh, yes.

Spencer Haws: I do have a Shopify app, for Link Whisper. If anybody is interested in that, that's, you know, that's just another router to stream on top of everything else that I should do. But that is pretty much it. Thank you all so much for letting me go through my process, for scouting my content. I have a time for questions.

www.rapidhirepro.com

We didn't start out helping recruitment agencies,… hell… we never even imagined that we would be able to use our superpowers like this at all…
We’ve been helping companies market online…. almost since the beginning of Digital Marketing.

Our offering was born out of requests from companies like yours to help them solve a pressing need in today’s economy.

Finding qualified people who “want to work” and “want a career”… not just a job… Oh! and they want to work for companies that have a great culture and solve problems for people in their community.

It takes a special marketing strategy to get your offer in front of the kind of people you want to have representing your company and brand.

In this episode, Andy talks with Dennis Roberts, the owner of Hillsboro Ford Franchise about how to build a strong customer relationship in an industry known for killing them.

In this episode, Andy records an unedited live episode with Paul Bassett on the Caribbean island of Anguilla.

In this episode, Andy shares his trip to Los Angeles and a couple of ear nuggets along the way.

Meet Robert & Maria Summers, the inventors & founders of the Root Quencher™ deep root watering system.

Before developing the Root Quencher™ products, Robert had been frustrated for years trying to figure out how to get enough water to trees while not flooding normal planters. The water bills had gotten out of control and a lot of his deep-rooted landscaping was not thriving. He needed a smart way to deliver enough water to quench the roots of fruit trees, regular trees, and bushes without wasting water. As for fertilizing, he’d been struggling with putting down fertilizers on the ground, scratching it into the surface around the drip line, and watering it in, hoping it reached the roots that were 9”-22” under the surface. It never seemed quite right or sensible to him.

As he installed early prototypes of the Root Quencher™, he found that he could use less water, control the flow to balance zones that contained regular planting beds or grass, as well as help his landscaping thrive. He’d rejected the notion that somehow an expensive drip system could give his landscaping the right amount of water and could work in conjunction with his existing sprinkler systems. Short of tearing out all of his irrigation systems and starting over, he pursued the Root Quencher™ as the solution.

In Deep Irrigation is both a woman-owned and minority-owned business. Their products are made in the USA, specifically in California, and cater to the needs of Southern Californians looking to get the most enjoyment out of their gardens—and to save water and costs along the way!

Show Links:

• RootQuencher.com

The future of commerce is here, it is just not distributed yet - no pun intended, ha! Andy shares a recent shopping story and illustrates how the contractor purchasing process will soon be changing. Imagine a time when you don't have to get our of your vehicle and your supplier loads your truck - this is coming soon!

Andy is joined by Paul Bassett [ENVOCORE], to help reflect on the predictions they made in 2020. Tune in as they share their thoughts on their predictions from last year, answer questions along the way, and make new predictions for 2022.

Andy met Ken after his recent trip to the Irrigation Show in San Diego, and in this episode, they unpack the Grasshole System and how Ken launched the product in less than 6 months.

www.GrassholeSystem.com

Andy explores 6 new products on display at the 2021 Irrigation Show in San Diego.

#1 - Rain Bird Flow Indicating Filter Basket

#2 - Root Quencher

#3 - Grasshole System

#4 - Baseline Precip Sensor

#5 - Every Drop Meters

#6 - Maximum H2O

When you think of the future, talk about the future, predict the future - you are not wrong!

Andy Humphrey: Hey, what's up, my friends? Welcome back to another episode of the Sprinkler Nerd Show. I'm your host, Andy Humphrey. Today, I'm going to share with you—how do I describe this?

Andy Humphrey: A question that came into Sprinkler Supply Store for me that turns out to be, I think, some really relevant content to discuss with you guys. And I think probably most of you could relate to this question that the homeowner has. And, I wanted to tie this together in a couple of ways. Number 1, we're having a lot of success, and we have had a lot of success with software on our e-commerce site called LeadFerno. L-E-A-D F-E-R-N-O, LeadFerno, and LeadFerno is a texting tool that acts like web chat.

Andy Humphrey: And so what happens is there's a little pop-up, which obviously can be annoying at times, that, on the website, to reach us, to reach customer service, but instead of chatting there, it redirects through the phone so you can use your phone and the text message feature or messenger to communicate with us. And personally, I wish more sites used this because I would say half the time when I'm on some other website using the chat feature, you know, I'm waiting for someone, let's say, for the chat to get back to me. So I have another tab open, and I don't have my volume up. And then I get distracted, and then 30 minutes go by.

Andy Humphrey: And I think, oh, shoot. I had a live chat going. I forgot about it. I go back to the tab. And then the chat has ended because I didn't respond, and it just seems like web chat is good if the other person is right there and they're chatting with you quickly. But that's not always the case.

Andy Humphrey: Sometimes the chat agents have to go and look something up or tell you to hold, and sometimes you have to leave your desk. You just can't sit there on chat. And so what we have found is that by using the phone as the texting tool, which it's very good at, then people can text wherever they are. You know what? If you gotta get up and get in your car and drive somewhere else, we can still text with you because you have your text device in your pocket instead of having to sit at your computer.

Andy Humphrey: It's been a great way for people to send us pictures. "Hey, I need a replacement diaphragm for this valve. I don't know what valve this is. Okay, great. Send us a picture." And so LeadFerno has been an amazing tool for communicating with our customers because it doesn't require them to be locked to their computer screen. They can text through their phone. They can also save the number and text us any time.

Andy Humphrey: And if you'd like to try this, go to sprinklersupplystore.com. It'll pop right up, send us a message, and that will come into our text service, which you can either manage through a web browser, or you can put the app right on your phone. Then you can text back and forth with your customer. And I think that there are probably some parallels that if you have, you could be a solo entrepreneur in the irrigation industry, and maybe that would work. But there might be some parallels for capturing leads through the website and getting back to people quickly, via LeadFerno. So check it out and, you know, give it a try.

Andy Humphrey: This is not sponsored by LeadFerno. I just thought I would share because the topic for today, which is the question that this homeowner from Houston had—the inquiry came in through LeadFerno. So that's how we actually captured this. And I just thought that it would be a pretty fun way for me, specifically not to have to dream up new content to share with you. So this is a real customer inquiry that I'm going to read to you right now.

Andy Humphrey: Actually, what I'm going to do is have an AI voice read this out loud so that it doesn't sound like me, and then we can talk about the response. So I'm going to roll the intro here, and then we'll get right into this question coming in from Roger in Houston. If you're old or new, who designs, installs, or maintains high-end residential, commercial, or municipal properties, and you want to use technology to improve your business to get a leg up on your competition, even if you're an old school irrigator from the days of high-olive systems, this show is for you.

Roger: Hey, Andy. This is Roger from Houston. Thanks for maintaining such a helpful website for homeowners with sprinkler systems. For 26 years, we've enjoyed excellent water pressure due to our location downhill from the city's water supply. Unfortunately, this year, the pressure decreased unexpectedly, before being restored to around 80 PSI.

Roger: This was sufficient to operate our sprinkler systems effectively. However, the city had to reduce the water flow to 60 PSI at the request of a few residents who are experiencing excessive pressure. This adjustment has rendered our sprinkler system, as well as my neighbors', nearly useless. This situation was confirmed by two independent sprinkler experts.

Roger: From what I understand, the city is considering the installation of irrigation booster pumps to address the issue. If excessive water pressure continues to be a problem, residents might be able to adjust their pressure-reducing valves, PRVs, to suit their needs, allowing the city to maintain an 80 PSI flow through the main pipes. Also, Andy, you mentioned you're available via text, email, and phone calls. I'd appreciate a chance to discuss this more at your convenience if you're still offering consultations. Our property has 7 irrigation zones, though currently, we're only using 4.

Roger: As I mentioned, for over 2 decades, we've had reliable water pressure ranging from 80 to 100 PSI. Thanks to our favorable location. My home and sprinkler system each have their own PRV set to 80 PSI. Furthermore, I received a voicemail from a city supervisor who, like others, seems unaware of the underlying issues with our water system. Despite longstanding high water pressure, recent adjustments have significantly lowered it to 60 PSI, which is insufficient for our needs. Our systems are becoming ineffective due to these changes, not due to any alterations in the city's water pressure policy.

Roger: But because of how the valves are being managed. Additionally, I spoke with Ashley at Waterworks, expressing my concerns that Ken, a supervisor, might not be fully aware of the situation here. Unlike two other colleagues who have been with the city for 35 years, after enjoying stable water pressure for so long, it's frustrating to face these sudden changes. I appreciate any thoughts you might have.

Andy Humphrey: Okay. So if that wasn't clear, I would just say hit the back button, you know, go back, hit 30 seconds, backtrack, go back and play it again. But essentially, Roger appreciated our website. He'd watched a bunch of YouTube videos I'd made, I think he had watched one, specifically on pressure. And so he's encountering a situation in his neighborhood, and he's been, as you said, in his neighborhood for 26 years.

Andy Humphrey: He's always had awesome pressure. And apparently, the city lowered the pressure, and he can't get a clear answer. But this brings up a really interesting point about pressure because it's not always the same. Andy, I'm not sure—you could correct me if I'm wrong—if this might be the case in your area of the country. I don't think cities guarantee a minimum pressure rating either.

Andy Humphrey: So I don't think you can get something from the city that says, "We guarantee 65 PSI to your house." I don't think that exists. And, you know, the system's twenty-six years old. If it used to run great at a higher pressure, my first thought is that it was likely designed for that higher pressure, which is another great conversation piece because I think it would be very important to document the specification of your design. In other words, remind the homeowner that you, or the commercial client, that you are designing the system to operate at 60 PSI downstream of the backflow at 15 gallons a minute. For example, put that in your contract if that is what you're designing the system for so that if the performance of the system becomes questionable at some point in the future, and it turns out that it is because of pressure, and to diagnose this, you've tested the pressure, and it's 45. Downstream of the backflow, then you can reference your original signed contract. It states you designed the irrigation system at 65 PSI, downstream of the backflow preventer, and it is now not at 65.

Andy Humphrey: So this is not this is not caused by you. It may still be, you know, air quotes here, "Your problem," but it doesn't mean that your system is now not performing; it means the pressure is not the same as it was when you designed the system. So I think that, you know, as we start to talk a little bit more about pressure, it's important to document some of these things and then see a real-world example here coming from Houston where the city pressure is not what it was.

Andy Humphrey: Apparently, it was because a couple of homeowners complained that their pressure was too high, so they lowered it for everyone, which, again, I haven't—I have no way to prove this or not. I would think it would be easier for those couple of homes just to put in a PRV. Instead of lowering it for everyone and then requiring those who need more pressure to put in a booster pump. But again, it could be. If you recall a couple of episodes ago, when I was talking with Paul Bassett, he mentioned that sometimes aging infrastructure, in cities or cities with aging infrastructure may decide to lower the pressure a bit to try to preserve the integrity of their utilities.

Andy Humphrey: And if this house is twenty-six years old, obviously, it's not new. It could have been new 26 years ago, but we don't know this. It may be aging infrastructure. So perhaps, again, don't know this to be true. Perhaps the city has elected to lower the operating pressure of their mains to preserve the integrity of their piping structure.

Andy Humphrey: And that's why this is occurring. So another thought would be, and maybe you guys do this that just comes to mind, that let's say, for instance, the operating pressure that you have estimated to be downstream of the backflow preventer is 55. Might it be a good idea to design the system at 45 PSI so that you're leaving some room for it to go down? Or if the pressure downstream of the backflow is 70, maybe design the system with 50 PSI. That way, there's room for the pressure to drop over time versus designing the system for the exact amount of pressure that is available and or the exact amount of flow, maybe it would make sense to leave a little bit of room.

Andy Humphrey: Again, you could document this pressure. So if it was 70 and you said you designed the system at 50, then you've left some room for the city to drop the pressure over time or other instances where the pressure may not be what it was when you designed the system. So that was the other piece that caught my mind for new installs. Maybe it would be a worthy idea to be conservative with your designs and not design to the maximum of the pipe size and or the pressure, but allow some room for it to drop. And there's probably a bunch of you guys listening to this.

Andy Humphrey: Yeah. That's what we do. Okay, Andy. We got that. We do that anyway.

Andy Humphrey: So congrats if that is you. And if not, maybe just something to consider. And yeah. So just, you know, my thoughts here on pressure, and I like this because this is a real-world example. I didn't make this up.

Andy Humphrey: All I did was run it through some AI so that it could read it aloud and not be in my voice, but be in the voice of Roger from Houston. And I would love to know how you approach situations like this and how well, if at all, you document pressure on your irrigation systems. Was talking with Denny, customer service manager here this morning when we were reviewing this inquiry that came in. And I thought, man, maybe it would be a good idea when you're doing spring startups to, you know, put a pressure gauge on the system, document the static pressure on the site, commercial or residential, while you're doing your spring startup, make a note of it, so that if anything were to start occurring later on in the season, you know what your pressure was at the time you started up the system and you can use it as a reference point. So again, I don't know how many of you are doing it.

Andy Humphrey: If you are, fantastic. If not, give it some consideration. That, it may be a good idea not only to record the static pressure at the time of installation but also the time of spring startup and perhaps the time if you take over maintenance on a system. If you've just taken over maintenance and it's a ten-year-old irrigation system, you know, you might decide to check the vitals and document the vitals, maybe write them down and take a picture. I'd probably say take a picture of that pressure gauge, on the backflow or on the hose bib.

Andy Humphrey: So you've got more clear documentation should something arise. Yeah, I guess those are my thoughts, guys. If you have anything else you would like to add, feel free to send me a text message. As always, love chatting with you guys, and I don't think I shouted out to you before, Isaac, but appreciate you reaching out recently. Good luck down there in Florida.

Andy Humphrey: And if anybody wants to say hello, my cell phone number is area code 208-908-3229, that does not go into LeadFerno. That actually comes into me directly. So if you text that number, you get me. And I always love hearing from you guys. And if there's anything you wanna add about pressure, how you use it, how you document it, what you do if a system that you either installed or maintained has a pressure problem.

Andy Humphrey: What do you do first? What do you do second? How do you describe the situation to the client? So, again, thank you for listening. Please share this podcast with a friend or colleague or landscaper or landscape architect, irrigation designer. That would mean a lot to me, and hope you guys have a great weekend.

Andy Humphrey: Thanks so much, and we'll see you next week on another episode.

Andy talks about "getting different" and why you should be the orange in the bin of apples. He shares specific examples from his career - how being different was an advantage.

Book: Get Different, by Mike Michalowicz

https://www.amazon.com/Get-Different-Marketing-That-Ignored/dp/0593330633

In this episode, Andy shares a story about a trademark violation over the use of the name Teflon.

Did you know that....

Teflon™ is a world-famous brand that’s owned by Chemours.

The Teflon™ brand identifies products made with Chemours raw materials, like fluoropolymer or industrial coatings. Over time, many people have mistakenly referred to the tape as "Teflon tape." We thought it was important to let you know that.

If somebody offers to sell you "Teflon tape" when you need plumber or thread seal tape, they're either wrong or misleading you. Make an informed purchase and be aware that Chemours has not authorized any plumber tape to be sold as "Teflon tape."

Teflon™ is a registered trademark of Chemours.

Who knew?!?

Andy shares a story about a recent visit to Hudson Yards in NYC and his Smart Soil thought concept.

In this episode, you will go inside the mind of Andy as he shares what motivates him, when makes him tick, and why he believes there are only 2 choices - trying or dying.

Stangest Secret Refernence: https://youtu.be/y5x-KjBME_E

In this episode, we get first-hand experience from Jeff Soch, the General manager of NAIAD Irrigation, about how he uses Service Titan to scale their business and put the power in the service technician's hand.

Andy chats with Raj, the founder and CEO of GritSeed.com, a conversational text messaging platform. Grit Seed is a software startup based in Buffalo NY that is on a mission to help organizations change how they connect with their customers using the power of texting, videos, and mobile experiences.

Try it for free by texting "Podcast" to 231-241-2121

Andy plays a live message from the Sprinkler Nerd Hotline and discusses plants, soil, water, and how understanding more about these 3 areas could be a great way to add value to your business.

Would you like to call the Sprinkler Nerd Hotline?

Call: 231-383-6042

Andy touches on being an expert, what it means, and the benefits to you both personally and professionally.

Reminder to call the Sprinkler Nerd Hotline and say hello!

Call: 231-383-6042

Introducing the Sprinkler Nerd Hotline. Want a shout-out on a future episode?

Call: 231-383-6042

- Tell us a joke

- Give a recommendation for a future guest

- Ask us a question

- Tell us about your business

- Share your weekly win!

- Just say, what's up dawg!?!

Andy goes solo for the 50th episode celebration!

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Join us in the Sprinkler Nerd Private Community

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>> https://www.facebook.com/groups/SprinklerNerd

In this episode, AI Andy Humphrey explains the concept of Hydropixels and their application in turf grass challenges. He shares insights on their implementation in Central Park, scaling up in major US cities, and the growth of Hydropixel solutions. The discussion also covers overcoming implementation challenges, the environmental impact, and the future of Hydropixels. It concludes with the importance of a future-focused mindset in business.

In this episode, Andy sits in the hot seat and Denny Richards asks the questions. Denny is the Customer Service Manager at SprinklerSupplyStore.com and asks a series of impromptu questions that Andy answers on the fly.

You'll learn what it means to be a Sprinkler Nerd, why Distributors should stop taking orders, how and understanding the effect that a soil moisture sensor has on run time, start time, and schedules, will make you a better irrigator.

Andy chats with Kevin Battistoni, aka, The WiFi Evangelist of Hunter Industries about how wifi technology is changing the way contractors do business.

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kevin.battistoni@hunterindustries.com

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Kevin Battistoni is the Midwest sales manager for Hunter Industries based out of the Chicagoland area. Baptized in sprinkler water, this fourth-generation irrigator spent two decades in the family business rolling around in the dirt before trading his shovel in for a broom, working in the green industry supply chain.

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During his decade in distribution, Kevin played all positions including store manager and outside sales with a focus on landscape lighting, drainage, and water features.

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With over a decade of service at Hunter/FX, he experienced a rebirth with the world of connected devices entering the green industry.

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Now the self-titled “Software Salesman” has become a WiFi controller evangelist and is on a mission to educate green industry professionals around the world.

Andy chats with Chad Touchet, former irrigation contractor, and current product manufacture. Learn how Chad lost $700k, and how found hidden profits in his contracting business.

Chad is the founder of ConcreteDonuts.com, LargePavers.com, BackflowArmor.com, and ConcreteCatchBasins.com.

Connect with Chad on LinkedIn to learn more: https://www.linkedin.com/in/chadtouchet

In this episode you will hear from Steve Dale, author of The Profitable Contractor; How to Attract Better Clients, Make More Money, and Create The Contracting Business You Really Want.

Buy The Book >> www.amazon.com/dp/B091RNQN48

"The reality is that your business model is screwing you. You just can't see it yet."

"There is no more, *sharpening your pencil*, on your numbers."

"The truth is, contractors are a rare breed. There aren't enough of you."

In this episode, you will hear from Ali Sabti, the Founder & President of OtO Lawn, the world's first smart home sprinkler and garden treatment system.

Learn how Ali came up with the OtO Lawn idea, how he brought the product to market, and about the specific product-market-value fit. 

www.OtOlawn.com

Join Andy for a short mindset episode where he shares his thoughts on a recent Facebook discussion about OtO Lawn and how to position your mind for positive thinking and to always be wearing curiosity lenses.

Kevin Lewis, Sales Manager for Hunter Industries shares his Top 5 products for 2021.

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You know, it's a, it's a common thing for me to say to contractors when I'm speaking to them in a training, you ever have homeowners who complain about when you come to do your spring turnout and you hit them with a big bill, the whole room will say, yeah, of course we do. Yeah, we do. You know, I've said like, have you ever thought about explaining this to them and saying like, we noticed this stuff when we were here, winterizing in October or November, September, we don't fix them typically.

Then we make notes and we'd come back and fix them. But the point is that all of these problems have a broken head, a maybe a break in a pipe, a valve issue. These things didn't happen the day before we showed up here to winterize your system, they happened to all season long. And since there's nothing in place to detect it, it just went undetected.

You are an irrigation, professional, older, new who designs installs or maintains high end residential commercial or municipal properties. And you want to use technology to improve your business, to get a leg up on your competition. Even if you're an old school irrigator from the days of hydraulic systems, this show is for you.

Hey, what's up guys. Welcome back to another episode of the sprinkler nerd show. I'm your host, Andy Humphrey. And this is episode 43. Today. I have a special guest. His name is Kevin Lewis and he is the sales manager for Hunter industries in the greater New York Metro area. Kevin welcome to the sprinkler nerd show.

So glad to have you with us today. Thanks for having me. It's great to be here. Appreciate it to have you on the show for a couple reasons. Number one, because I think you've got a pretty unique background in this industry and you've worked in various parts of the industry. And then number two, You know, we've got a lot of interest for Hunter hunters, you know, doing a great job in market nationally with new products.

And so I'm excited to kind of talk about the top five new products for Hunter this year. So before we do that, why don't you just tell us a little bit about yourself? Okay. Well I grew up from a pretty young age working in distribution I'm from long Island and Around here. It's kind of pretty common for people to kind of bring their kids into the distributor branch that they work for.

And that's, I was one of those guys just working the summers with my dad.  who's a retired New York city police officer. And yeah, I spent the summers going in working, you know, running rolls of pipe around the building and carrying stuff out to contractors, trucks, doing warranty stuff. And now just around, around the business, kind of my whole life from that perspective, Worked summers throughout high school and then into college.

Um, my father actually became a contractor. He did a little bit of a reverse progression through his irritation career. He was working for a distributor and then ultimately went out to be a contractor at age, I think 51 or something. So I spent some time working with him in the field, installing and learning the business from that angle.

 ultimately after graduate in college, I ended up going back to distribution. I worked selling and supporting commercial projects throughout the Northeast.  we sold a bunch of your products at the time, but you know, Kevin, the the baseline guy of the Northeast for Atlantic irrigation. Yeah, for yeah.

And a successful there met a lot of people got introduced to a lot of people. Um, and then ultimately I left and was actually the Neta from rep for a year, and then that's throughout the Northeast and then moved over to Hunter and now I'll be coming up on five years as the rep for Hunter supporting long Island, New York city.

Westchester New York and Fairfield County, which is like Southern portion of Connecticut. So, wow. Yeah. And for those of you listening that aren't familiar with this part of the Newark, that there's a lot of people that live in that part of New York, but I relative to, you know the people I work with, I have a relatively small.

Territory physically, but just jam packed with action and projects and stuff. So, yeah. So when you say the sales manager for New York, Metro, can you, can you help us maybe more specifically, like where do you. Live or work out of? Yeah, I work out of, I live in long Island or on long Island, as we say around here, long Island, long Island on long Island.

I didn't long now live on long Island. I've lived here pretty much. My whole life kind of live in the center of the Island. I would say, which is good because there's a lot kind of happening on all ends of the Island, the East end of long Island, a big area for. You know, projects, biggest States and things being built out and constantly work being done over there on the, on the West side, you have Manhattan, New York city, which everybody kind of knows of some really big high profile projects going on in New York city.

I could jump on a bridge, get be in the city. I could jump on a bridge being get North of the city into Westchester County. So it's a good spot to be in. There's a lot of, a lot, a lot happening, a lot of work going on, fast paced and tense. But definitely rewarding and fun. Yeah. Yeah, absolutely. So take us back.

I'd like to kind of, and this is, I don't know this, how old were you when you say you first kind of started with your dad? You four or were you 14? I think I was like, you know, nine or so nine, 10, something like that. Nine, 10, 11. I honestly don't remember. I mean, I know my, I know when my dad retired from the police department, And by the time I was 10, he was definitely working in distribution.

So it was probably somewhere around that age. Okay. So he w he retired from the police department, went to work for the irrigation distributor.  which one was that? Atlantic irrigation. Deer park. Atlanta. Okay. And which branch? Specifically? Deer park. Long Island. The original store. Yep. Deer park. Okay right there near highway two, three, one, right?

31 traffic. You got a lot of friends. That's a side joke. So you were nine or 10 and your dad was going. He just started working for the distributor in retirement, right? It's just kind of stay busy is a lot of retired, New York city fireman. A lot of New York city police officers would retire. Listen, think about it at my age, I could have 20 years in on the job.

I have a friend of mine has got 20 years as a cop. Done. I mean, he could retire right now at 41 years old. So it's, you know, my dad was a little older than that, but not by much. Yeah, absolutely. That's mid-career for a lot of people, you know, Yeah. So what kind of things were you getting yourself into at Atlantic when you'd go in to help him in the beginning, it was we've, we've got a warranty been or return a bunch of back in the day, used to be garbage cans, you know, with just dirty heads and stuff thrown in there for warranty.

And I used to have to go through and, you know, check the dates on them, write up a list, Mark them all up, put box them up. And then Get ready to ship them back. It was pretty dirty, disgusting, disgusting job that they give a 10 or 11 year old. Dude. I, I was in a irrigation distributor branch two weeks ago and they still had the trash can full of RMA.

They still do it. You're right. That's funny. Yeah. So I guess I wanted to, it's important, you know, you and I have known each other, I've kind of known that you worked in the business, but this was just a chance for me to ask you a little bit deeper questions, because I think that when you're working in this industry, it is important to know.

How our customers what it's like to stand in their shoes at all levels of the business, because then you know what it's like to do their job and you can relate to them. So often someone will, will start working at a manufacturer that, you know, came from selling something completely different and they can't relate to customers.

And so I think your streamline relatable person. Can't agree with you any more than what you just said, and I'm not trying to paint myself out to be so great, but you, you see people come in the industry and they just can't relate. They don't speak the same language. They haven't been there. A lot of sales guys like to tell you, you know what the, you know, the marketing pieces that the company is passing off, this is how it should be.

Well, have you ever tried doing that in the field? Do you know about. You know, X, Y, and Z, these challenges that we face. And I do have the experience of, of kind of tackling this industry from all angles. And I think that does it, it makes it a lot easier. Like you said, for me to relate to contractors, people who are actually using our products, kind of know the pain points even with, with the people that work in distribution and as a manufacturer's representative now, I, I think I tend to know when, to, you know what, let me just take that off his plate because I know it's going to drive him crazy, you know, whatever, whatever the case might be.

Um, I understand the position that most of these people are in. Well, I think, you know, that's why I'm asking you to kind of join me today because you're not just a sales guy. I would, I would believe that your customers think of you as almost, you know, for lack of a better word, their trusted advisor.

They're going to go to Kevin for help and expertise. Not just because you rep Hunter, but because you know things yeah. They can help them. I think that's true. I think that there's something to that and I don't. I tend to think of myself very much as a bit of a sales guy. I'm not that type of person.

I'm not going to jam product any throat. I'm not going to sell you something just to sell it to you. I, I, you know, I I've advised people to use maybe different product. Cause I thought it was a better fit, but I, you know, as, as we've talked about that, I think that comes back to you in the end. Just to kind of summarize, you worked in distribution, processing, RMAs, sweeping the floor, doing whatever else, whatever else your dad or, or Atlantic wanted you to do at that time at nine or 10, then you said you helped your dad with his contracting business.

He moved out of Atlantic and started doing irrigation contracting. And then I know you worked for Atlantic as their commercial sales and sort of central control and specification, right? Yep. Then onto to Netafim and now to Hunter. So what you have covered is like grunt work from the distributor, the bottom of the totem pole, right?

Um, through each aspect of the industry all the way up to right now, where now you get to influence. The business because Hunter is manufacturing, new products that did not exist before that's changing the way these guys, this industry works, you know, I think it's fantastic. Yeah. Yeah. Listen, if I, if I told her it, wasn't having fun, I'd be lying to you.

I mean, I genuinely love my job. If there was a one job in the local area that I could choose, I, there would be this one. So I'm perfectly content love dealing with the people I deal with. And it's fun. I have a good time. Yeah, there you go. You guys heard it here. First. We're going to get this, this we're going to, Kevin's going to shoot straight from Hunter.

When we jump into the five, his, his top five products for 2021. So I know Hunter has got a lot of stuff coming out this year and I've asked Kevin to share.  from, from your lens, what you think are the top five products. And again, this will be the New York Metro area, but there's a lot of crossover nationally.

So let's get right into that. What's a what's product number one. Yeah. Well, every every year for the past, I think three years our marketing team has put out a document called what's new for, I think it started in 2019, went to 20, 20 and 20.  now 2021. So this year yep. We have the document again.

Um, it has definitely served as a talking point. You know, everybody can refer to the document. This is what we've got, kind of bounce through all the new stuff.  like you said, I've kind of chosen the five coolest. Products that I think from that document and yeah, we'll go through them now. So we're coming up on five years actually, of a Hunter having and selling Hydrawise controllers.

But if you saw what we started out with five years ago, versus what we've got now, it is wildly different. I mean, I'm talking from a hardware perspective to a software, you know, the app, how it, how it operates the whole back. End of it. It's actually very cool to see how this thing has progressed. And one of the things that we've been pushing is flow meters for Hydrawise and it's just kind of takes care of the whole hydraulic troubleshooting and notifying of problems with our Hydrawise systems.

If something breaks in the field, we'll get a notification about it. So it's a great great product, great theory and everything. The issue is that. A lot of times when you're retrofitting a controller back into an existing system and installing a flow meter can be difficult. And mainly the biggest issue is getting a wire path to that, to that flow meter.

So for years we've been telling people, listen, you have to use a separate wire path. It should be shielded cable and know we've got plenty of guys who were doing it. But again, like I said, that the issue has been the Getting that wire up there. So this year we've actually launched a wireless flow meter.

And what it is is it's basically, if, if anybody's used to the Hydrawise flow meters, they are brass constructive flow meters, three quarter, one inch inch, and a half, two inch. We're still going to sell you those same solid flow meters differences that there's going to be a communication piece that goes with it.

So you're going to have a 915 megahertz, a dome antenna. On the side of the, of the meter itself. And then you'll have a fin antenna. That's gonna hang off the side of the controller. It's good for a 500 feet line of sight. And yeah, the dome antenna we're suggesting taking a three and a quarter inch hole saw drilling through the top of the ballot box.

There's you'll stick the dome piece on that, through the top of the valve box. And then there's a nut to tightens down to a hold the the communication piece in place. So I think we're officially, it's officially going to launch April 1st or something like that.  everybody has speak to it's the first thing they asked me how's that, you know, it was the wireless meter out.

So we should roll a lot of excitement from that. Right. Right. So let's talk for a minute. Let's just step back. So when we talk about a flow meter with Hydrawise, can you still wire one to the country? Oh, a hundred percent. Yeah. I mean, it's, again, we're still, we're selling you the same meter. So if you've got the whole shielded cable, separate wire path worked out.

Definitely go on and keep doing that because as everybody knows, a wired connection is better than wireless. Yeah. And then inside the Hydrawise app or the controller, which model controllers does this work with? Any of them that read flow. So it's going to be the HC, the HPC, the PHC and the HCC. It's everything.

But the external, I think it is. And then what capabilities does this unlock beyond, you know, reading. 16 gallons a minute. What does the, what can the Hydrawise do with this? Yeah, I mean, that's, you know, we've been doing training classes all week and you know, I think the majority of people, their approach to selling flowmeters is off.

We don't care. I mean, we w we can figure out the gallons per minute. We can do all that. That's not the benefit in it. The benefit in it is to find out problems with the S with a irrigation system as they're happening. You know, it's a common thing for me to say to contractors. When I'm speaking to them in a training, you have to have homeowners who complain about when you come to do your spring turnout and you hit them with a big bill.

The whole room will say, yeah, of course we do. Yeah, we do. And you know, I've said like, have you ever thought about explaining this to them and saying like, we noticed this stuff when we were here, winterizing in October or November, September, we don't fix them typically. Then we make notes and we'd come back and fix them.

But the point is that all of these problems have a broken head maybe a break in a pipe, a valve issue. These things didn't happen the day before we showed up here to winterize your system, they happened to all season long and. Since there's nothing in place to detect it. It just went undetected. So you had a, a landscape that wasn't receiving the proper irrigation.

You had things that were broken, you were wasting water. It's a lot of different things that you, that happened that probably happened and went on from for months unaddressed, because your system runs at three, four or five o'clock in the morning and no one's looking so you can pretty much real-time detect issues with the system, which is great.

Um, just things that are just running inefficiently. The other side of things is unscheduled flow. So our, our controllers know th they know the schedule for the irrigation system and the system is designed to run. You know, for example, it runs from 5:00 AM to 9:00 AM. It's 1:00 AM, and there's water flowing through that meter.

So what's going on. I mean, w we will send you real time notifications to let you know any time, whatever the thresholds that you, the contract is set within our software. Whenever those thresholds are met, I'm going to send you a notification. So I like to explain it as almost like an insurance policy for landscape personally, I, I had an irrigation system, believe it or not flooded my basement.

So if I had hydrolyzed in place that wouldn't happen, I kind of positioned it that way to people too. But it's, if you're selling flow meters as a way to detect water usage or monitor or totalize, what are you saying? It's really the wrong approach. Okay, cool. And it sounds like there's a lot of irrigation systems out there in the world that you guys are retrofitting.

Right? Five years ago, 10 years ago. People had a pro C and ICC controller. Right. And now you're retrofitting them. They don't have flow meters. So if you want to retrofit and add a flow meter or flow sensor to an existing property, what you said, running that wire from the controller to the flow meter is the limiting factor.

So it sounds like this is going to unlock. Opportunities for not only the contractors to provide more services, but for the homeowners to enhance their systems or the commercial property that they couldn't do before. Yeah. Big time. I mean, big time. I, I don't, I really don't know what the split is. I mean, I have to think where I have to think we're selling more or Hydrawise controllers in a retrofit situation than in a install situation.

I think the retrofits got us in the door with the contractors. It gave them something to go out and sell at this point. Now the guys that are comfortable with Hydrawise there, it's pretty much standardized. That's what they're installing on with new systems. And in that case, they're getting a flow meter most of the time, right?

But as you said on those retrofit situations, it becomes tough to do, you know, contractors a little bit torn between, you know, spending a ton of time having to charge for it, or just a, you know, getting the controller in there and, you know, taking advantage of all the other benefits other than the flow meter.

But I do believe that the wireless will definitely open up a hole. Yeah, I completely agree with you. And all they have to do is find a suitable place in the main line right before the first valve somewhere. Yep. Install the flow meter. And then in this Val box that you said you drill a hole on the top of the lid, put the little dome antenna in the box and then put, what did you call the other one?

A fin fin antenna. Yeah, it's a fin antenna. It just, I mean, I have one over here, but when this is over, maybe a directional kind of antenna. Yeah, it's a, it's shaped like a fin like that. Yep. And then the flow meter can talk to the controller wirelessly. That's awesome. Exciting stuff. Cool. All right. Let's move on to product.

Number two. Well, product number two, kind of joined two products, one from Canada last year that. That launched and was wildly popular in this market, for sure. Popular both in sales and performance.  we launched a decoder module for our ICC two controller, which is the same chassis, the same controller as the Hydrawise version, the HCC controller it's, we're calling it the easy D easy to coder system or easy DM for easy to code module.

So we have that now that goes into the HCC and the ICC controller. Which will open up that controller, even in a plastic cabinet to a total of 54 zones, which is pretty incredible. It can use existing wire paths, you know, based on integrity. You could take any two 18 gauge wires, for example, and you could run, I think it's 908 feet on that 18, 18 gauge strand.

So you can keep, if you had a 10 zone system and you wanted to add on, you can leave all those 10 conventionals zones in place. And then grab two wires, convert them into a two wire path convert from there on, into a Dakota. And would you be converting the whole system to Dakotas or just that does just the new area.

You could do it either way, but I mean, personally, if everything, and eventually it was fine, I'd leave the conventional stuff alone. And now you're making a split hybrid controller. Cool. Um, again, up to that 54 station max, so there's tons of room to add on now that was so popular in the ICC and HCC. We actually brought that down to Prosi.

So on the pro see, now there is a Dakota module that you can pop in there and get to 32 stations. Got it. So let me step back again. So last year, what model controllers did the easy Dakota work with? Easy to code or module launched last year or possibly even the end of the year before for the ICC, which is our commercial control light commercial controller and the HCC, which is the Hydrawise Virgin of the ICC.

You can interchange those two faceplates in the same chassis.  so the module launched for the ICC or HCC, which was really well received. And then we brought it down into the. Privacy. So you can get to 32 stations in a prophecy. There's also a conventional model just for, for what it's worth.  there's also conventional mind for the procedure.

That'll get you to 23 stations in a proceed. Okay. Rumor has that. The proceed version will end up on Hydrawise as well. Okay. And all of these controllers that you mentioned, ICC HCC prosy are all Hydrawise compatible or connected. Well, the cool, the thing about Hunter is, you know, we, we build it on a platform and we everything's kind of interchangeable, you know, we have a procedure which most people are familiar with.

It's a modular controller. We have a, each PC, which is a Hydrawise proceed. Faceplate, that'll pop right into that same process. Your controller on the ICC side, same, it's kind of built on the same dial and button programming as the prophecy. If you're an expert on a pro seat, you're an expert on the ICC pretty much.

And the same thing you got a an HCC panel. That we'll swap right into that ICC two and it becomes a Hydrawise controller. Okay, awesome. So easy to coders for the pro C controller in 2021, and then opening up that opportunity for hybrid, where you can take an existing ball field that has 12 zones, and they're building a new field.

You can then go run two wire, easy to coders out to that new expansion. Yep. Awesome. Great. All right, let's move on to number three. Number three. Well, pretty much everybody who ran out and started installing easy to coders. A lot of times they were familiar with our ACC controller and our ICD decoders that go with it.

We have an ICD HP, which is a handheld programmer and diagnostic tool for our ICD decoders. So I just jumped ahead, dumped a lot of acronyms on your right there, but I know man, ICC HPC, E Z, you need a, you need a flow chart to follow along, but people who bought into and started installing are easy to coders.

They loved it. There. The one thing that everybody would come out with right in the beginning was. This system is fantastic. When are you going to have a handheld program or a diagnostic tool? And obviously we went back to Hunter and, you know, they were already working on it. So we have launched an easy D T, which is a, the easy diagnostic tool.

Which you can get a bunch of diagnostic information, including Dakota status and station number and things wirelessly much like our ICD HP does this also has programming ports on it. So you can field programmed from Val box. So that's, that's kind of the scenario that I got hit with the most is No, we're building out to keep up with the landscape.

We're on a new project. We keep keeping it cold every other week to irrigate a certain area. And we're dropping easy. Decoders in irrigation guys are really specific of how their programming is and at the end, and they want to clean it up. They don't want one to be in front of the house, two in the back three on the side.

So they wanted to be able to go around and reprogram the order of those decoders from the field. So that way, I, that was one of the biggest callings for a programming tool. So we have the tool. Now you can do it right from the valve box.  you will have to take your two wire leads off the decoder, pop them in the programming ports, give it an address and then make your final connection right there.

Okay. A couple of quick questions, the first one, talk to talk to us about how the diagnostic tool works wirelessly. So what does that mean? I mean, there's an infrared end on the, on the front of the. Device and it just it is a yeah, it's wireless, but that's like a, it's not a a megahertz or a radio wave.

It's a, LightWave infrared conduction of electrical conduction between the bottom of the decode and not to, not to, not, to, not to crowbar on a six item in here, but we do, we do have Dakota steaks that we're launching this year, too. So those Dakota steaks are designed to be pounded into a valve box to keep that decoder, whether it's ours or pretty much fits everybody, every manufacturer's decoder.

And I'll keep the bottom of the decoder out of the mess. So you can come back around with your diagnostic tool, just pointed at the bottom of the Dakota and get all your readings right there. And what kind of readings are you getting out of that? What's it telling you? You're finding out decoder status.

 you can get stationed number. I think you get some voltage readings. Truth of the matter is I got this, I think yesterday shipped. Okay. I'm not an expert yet on using it because it's brand new.  does the decoder need to be powered up by the controller for this to work? The Dakota would need to be powered up by the controller to get the readings.

The Dakota would have to be removed from the wire path in order to program to program it is station number, right? Okay. So you'll get the readings without touching any, anything on the wall, our path. Again, if you're using those Dakota steaks on the bottom of that Dakota is facing right out of the valve box, flip the valve box over bone points and get your readings and Yeah, that's great, man, because sometimes with two wire, it's like troubleshooting in the dark with your clothes, right?

Sometimes field service technicians. Don't always know where to go. The experience ones. No, but the mid to junior level, sometimes don't know where to go to the slate and find the problem. And you know, I hear a lot that Dakotas are returned, this that are suspect that they've failed and they're not failed because it was just a wiring issue somewhere.

So. Perhaps that tool will help service technicians isolate the problems quicker. Yeah. Well, when I, when I show up on site with an ACC or ACC tool with a handheld programmer, like you mentioned some of the guys that are less experienced with Dakota diagnostics, They see that and think about what they had been doing for the last three days at the site rep and Dakota that try and program them.

So that that tool is, is is very cool. And this one's going to be likewise and I forgot to mention, by the way, the easy decoder system is a 24 volt system. So it's not like a traditional decoder. So most of your diagnostics are going to fall in line with what your conventional diagnostics are going to be.

So not too special about diagnosing the system, which is another thing that makes it easy. Awesome. Cool. All right. Let's move on to number four. All right. Sounds good.  number four, I have for you is our amazing PGP ultra. We have now launched it in a six inch riser. So it's a really extremely popular head for us for the industry it's like hugely popular where, where we are performance is great.

You know, I think most people know a lot of the specs on it. It's got a part circle truthful circle in one.  memory arch return, which just snaps heads, right back into adjustment, all the same specs as a regular PGP ultra, just with the two inch larger rise up from the STEM. Yeah. So great. That opens, that brings up another question.

You know, the, the PGP ADJ, you know, is likely one of the most popular rotors of all time and you can still purchase it today. And why would someone. Still use the ADJ when they can buy the PGP ultra. You know, what, where I'm sitting right now is in, is everybody's very familiar that there are two heads out there.

And one is a, an ultra. Some people are just stuck in their ways. They liked the nozzling. They liked the spray pattern of a, of an ADJ. Just kind of, again, people just a little bit, not, not to make it sound like a bad thing, but a little bit stuck in their ways. And just like what they like and replace all that.

I mean, they'll both fit into the same cans, so it's not like you're, you know, you can't swap them out for each other, but some people just like them and they liked the nozzling. They liked the, the spray pattern. I think the ultra has a better spray pattern and it's a better head. It's got a better warranty that has a check valve too.

Right? Optional check optional. Okay. Six inches probably important because the turf grass, you know, we're seeing longer length of turf grasses, right? Yep. That's exactly what it's designed for. I mean, we'll S we'll still sell more of the four-inch I'm sure. Obviously, but the the performance is a nice option when you have those scenarios.

Yeah. And even I can relate to just my own property because it went in new construction and I have  love the . And you know, just over time, especially when the soil is new and it hasn't been, you know, compacted, the sprinklers definitely tend to settle the grass. If it's grown properly, grows nice and thick.

And before, you know, it, every time the sprinklers come on, you're seeing, you know, a little doughnut of the, of the turf bent over because the turd is just barely cresting the grass. So, yeah. Yeah. Awesome. So number four was the PGP ultra Oh six. That's right. That's it? Oh, six will be the ultra and a six inch.

That's correct. Awesome. All right. We have got one left. You know, I, I asked Kevin only to give us five of the 200 new things Hunter has coming out. So did you save the best for last. Well, you know what I, I worked my way to the back of the Cadillac. I'm going to be honest with you. It is a good document.

So five is five because it's in the back, but I did want to diversify a little bit and I think we have a pretty cool product here. It's called the MP stake. So if anybody's familiar with our MP rotors this is going to be a 26 inch steak. That comes with 0.3, four, five tubing with a half inch male fitting connection.

And this is designed for temporary irrigation systems. You know, we sell eco mat, which is a great product for.  subsurface turf applications. So, you know, think turf, walkways, roofs, whatever, whatever you want, wherever you'd want to irrigate turf from below, rather than above, you could use that ecomap which a great product.

But we do tell ya when you install that, that you should use overhead irrigation. To get the roots to start growing. So that's one application that I can think of this product. Um, another one would just be just temporary stuff in beds. A lot of irrigation guys work for and with landscapers. You know, we've, we've given them, we've given our contractors a bunch of different kind of quick temporary ways to set up a quick irrigation system.

Because as we know, as a season kicks on and a landscaper's finishing up a project on a Thursday or Friday night and they need some water down there quickly, chances are you're busy too. So you could set guys up with certain products and they can just basically, you know, no thought, just go around, sticking them in.

Keep the area wet until you're able to get back there. And this is going to come with a pressure regulator at 40 40 PSI with a check valve. And then without that setup. So it's just, it's something different. It's pretty cool. I think that we probably don't even know. What a lot of contractors are gonna end up using it for, which is kind of cool to find out stuff from the guys who were selling it too.

But definitely something different, something new unique. I think it's pretty cool. Yeah, absolutely. So we got an MP rotator, everyone listening is likely familiar with the MP rotator, and then that is connected to a pressure regulator at 40 PSI. And then underneath that is the steak. You know that you used to Mount it temporarily and under w what hose is connected to the bottom.

Yeah. It's, it's got, I, there's gotta be some sort of polyethylene connected to the supply line. What or what kind of supply line is, right. So I was kicking around some ideas. I mean, around here, we're a big poly market. So the, basically the way I was going through with some contractors last week was I guess it depends how much you're using.

I mean, potentially if it's a real small area to run some blank, drip tubing over to it and get a half inch female by 17 millimeter drip to a drip fitting. If you know, you've got a bunch of these out there and your flow is going to be too high for that, half-inch a blank drip tubing. Then you can do some poly with some poly Tees and elbows to thread it in.

Obviously if you're in a PVC market, you can do the same thing with Pico PVC fittings, but you're talking half inch thread is coming off of the unit here. Okay. Yeah. So guys might, I could see them keeping a whole handful of them a couple dozen or so on their trucks. So if they're not able to bang in a zone for one, but he's in, by the afternoon, a new sod got laid.

They could maybe at the very least quickly connect a couple of those to the closest valve. And just to get some water flowing. Yeah. Hose bib, you know, if you need it to, with a little bit of hose, whatever it might be. But I mean, like I said, there's kind of a nursery applications. This will be great. You know, I mean there's yep.

Green roofs. You're right. Yeah. Tons of reasons why you'd use it. Like I said, I'm kind of interested in hearing how people are going to end up using it. So just as a reference, remind me, what's the flow rate required out of an MP rotator? Well, it depends on the like, Half gallon per minute or 0.2, roughly.

I mean, I can tell you exactly depending on what we're looking at, but typically you're looking at on a 1000 at 90 degrees. It's 0.2, one gallons per minute, and read more. Realistically is that's a 90. So if you doubled that to a one 80, he probably double that exactly on a 2000 same thing, half, half circle on a 2000.

Is  about three quarters of a gallon. Okay. Cool. Well, that's good, good, simple math. And you can easily if needed to hook up to a hose bed temporarily with adapter. And you know, if you got five, six gallons a minute that hose bib, you can run quite a few of them temporarily. Cool. So that's the top five products I think Well, let me ask you before I say, which of those five are you most excited about?

I mean, just, I mean, we, we sell a lot of Hydrawise around here and it's been like a personal mission of mine to get more of the flow meters out there. And I think this will definitely help us on that. And then the easy DT is going to be huge. We've got a lot of guys installing easy decoders to begin with.

And I think that this is just going to open it up for way more. I mean, I've got people waiting for these things. Yeah, totally agree. I think, yeah. If we have access to the data, the water data, the flow data, it will help raise the education level of the entire industry. Because right now people just don't know what they don't know, because we aren't able to see the data.

Or we haven't been able to see the data unless we were spending, you know, thousands and thousands of dollars on commercial and institutional type systems. And even then half of them. Barely worked right. If we can get more data at that entry level access, it'll it'll help everyone. So I think that would be what I'd most excited to see, probably followed by the handheld.

But I also think something that's innovative in the analog space, if that's the right way to call it, like the MP stake, I think that's kind of cool because it unlocks new new opportunities to provide water and irrigation services that might not have been there before. Yeah. I mean, we, you know, the, the exciting stuff now tends to be all controller, you know advancements and that's what people we'll talk about, but like, kind of, like you're saying, you could go back to old school, you know, throwing water around.

It's good. It's cool to see some new stuff. Yeah. The amount of requests that come in that I've had about temporary irrigation systems. No one has truly solved that question. And I don't know that this is the best way to solve it, but it's definitely a need that's out there that isn't addressed other than garden hoses and like oscillating sprinklers.

Yeah. Well that sounds exactly right. That's funny. Awesome. Well, that's great. Appreciate you sharing those top five hunters, a great company. I'm excited to see these come to market as well. And it was good chatting with you, Kevin, keep up the good work, man. I appreciate it. You too great being here.

Thank you very much. Yeah, we'll catch you soon. Take care. All right. Thanks. .

Technology is an Enabler

You are limited only by your motivation, your dreams, and your drive.

Technology unlocks new opportunities: Where the tools used to limit us, now the tools enable us, so where do you want to go? What do you want to build? How big are you thinking? What do you really want for your business, your career, your family, your life?

Jump in headfirst and do not fear the unknown.

You got this.

==========

technology is an enabler

I really think technology is an enabler for those that want to be enabled, right? For those that want to learn for those that want to grow for those who are looking for new ways and new opportunities to either enhance their career, enhance their, their, um, relationships with their clients, with their contractors.

And in order to do that, there is no one that's going to be able to show you the way.

You are an irrigation, professional, older, new who designs installs or maintains high end residential commercial or municipal properties. And you want to use technology to improve your business, to get a leg up on your competition. Even if you're an old school irrigator from the days of hydraulic systems, this show is for you.

Good morning guys. What's going on today? This is your host, Andy Humphrey back for another episode of truck talk. I dunno why I call it truck talk. But anyway, here I am in the truck driving to work. I'm already about halfway. There had a little trouble getting this mic connected up this morning. And, uh, I wanted to tell you both a story and sort of, uh, an epiphany I had this weekend.

I was down in Detroit at my daughter's volleyball game. Actually, both my daughters had volleyball tournaments, but they were at different locations. So I was with my 11 year old and my wife. Was with our 15 year old and we pretty much sit either on the bleachers or in our. Kind of beach chairs, if you will, on the sidelines.

And we sit while they're playing and we sit while they ref and we sit while they wait. So yeah, we pretty much sit all day and you can entertain yourself on your phone or you can get a little work done, you know, but basically you're sitting in a chair and you're on a device. And for me, When I'm in those places, my mind starts, you know, my mind doesn't shut off.

It keeps going. And so I had this epiphany about technology and I started thinking about a little bit about sort of my story and how I first got involved with irrigation technology and the big epiphany I had. Which again, I think that if you're listening to this, you probably already know this because you've found this podcast looking for either landscape technology, irrigation technology.

Or just sprinklers in general. But if you found this podcast, you're likely already an early adopter of technology because 90% of the green industry is not out there searching for podcasts. So kudos for that. But it also just goes to show that I believe technology is an enabler technology unlocks. New opportunities that didn't exist before.

And so if we can think of it like that, we don't really know what kind of opportunities are ahead for us in the green industry and as professional. Irrigators and landscapers. And so the best thing you can do, and this is my recommendation is to jump right in headfirst. And I wanted to sort of give you an example of what that means by jumping in head first.

If, if technology is going to open new opportunities and these opportunities, weren't there a year ago, a month ago, a week ago, then there's also no one to. Show you how it works. There's no one to tell you how to use it. There's no one to hold your hand through these new opportunities that technology can unlock because we are creating them as we go.

And I think that that sort of a Tiffany I had this weekend, I was reminded because one of the first times I got involved with your irrigation technology was back in 2000. Well, there was two examples, but the first one was back in about 2002. This was in Baltimore, Maryland, and my good friend, Paul Bassett, who was just on Friday's episode, who you're going to get to know more and more is also an early adopter of technology.

And he sold one of the early two core systems. I believe this was a Flowmaster system. It was a. Mansion outside Baltimore. I'm not going to say the name, but it was about 70 zones of residential all to wire. And this Flowmaster was down in the basement. And if you've ever tried to program one of those first two core systems, it is definitely.

Not easy and just like most manufacturers in this industry, instruction manuals often aren't very clear. And so we sort of figured out this system by trial and error, but it was, um, It was a lot of trial and error, but also trial and error, meaning coming back to this site. So we must've come back to the site and content into this basement, you know, a dozen times, not just on site that day, but I mean set it, we think it's going to run.

Client says, Hey, it's not watering. And we come back and we figure it out slowly. Over time, we became experts at the system by trial and error because it was such new technology that there really wasn't a lot of information out there for us to use. You know, at that time, uh, John Deere landscapes was very helpful for us because some kudos to Jerry Schmidt who was, uh, definitely helpful in helping us figure it out.

Um, but it was one of those, you know, Paul was excited, we sold this system and then we just had to figure out how to program it and make it work. And we did, but it took some time. Now the second example, which is very similar was just a couple of years later. I want to say probably 2004. I was the quote unquote, uh, Toro Sentinel sales person, if you will, for, for this Toro distributor in Maryland, when, uh, when Torah had just purchased icon, it was rolling out the Sentinel product.

And, you know, we were chasing cities and municipalities and, and those sorts of retrofit clients. And we, we had a close customer of the distributor that was buying a lot of Toro, red iron equipment and such and sprinklers. And we ended up being able to secure the funds to retrofit the city's control systems.

And I don't remember how many controllers they had. Let's just. For let's just say they had 15 and the Sentinel system is awesome as it was, and perhaps could be today. I'm not very familiar with it. And today's technology was really based on, on radio and we would do some confusing, some awesome and confusing things like set up hubs connected to the internet, radio out to the field satellite, then radio over to a map to, and, and again, It, we, we sort of figured this out trial and error by setting a program coming back the next day, seeing if the program ran, having the client give us feedback.

And again, it was a thankfully for me, I was living in Annapolis, Maryland at the time. And. This particular city was just about halfway between where the office was and where I lived. And so I had the opportunity to sort of babysit the project, one of the first controllers by stopping it at the site on my way to work or on my way, home from work and correcting over times, the things that we didn't know in order to get this technology to function.

And at the end of the day, it did function to function great, but we had to be sort of patient and we had to. Uh, learn what we didn't know. Um, and maybe that's another sort of good way to look at this as sometimes. Well, oftentimes. You don't know what you don't know. And you know, when technology is opening these new opportunities, the only thing stopping us is sort of our own curiosity and our own sometimes, maybe fear of failure.

Uh, and one thing I tell myself that I'll tell you guys too, is if there really is no failure, the only failure is really the person who's not willing to try or who gives up too soon, or who assumes that, uh, there's something wrong with the product. And it's the product's fault. And from my experience, working with, uh, specifically irrigation control systems, it's 95% user error.

And so what we really need to do collectively is, you know, stop, think about what we're doing, uh, ask questions, uh, try new things, uh, to, to figure out. How to do things, because again, technology is opening up these new doors. There's no one here to guide us, to hold our hand, to show us how it works. And so you all, as early adopters, like I said, I, I believe most of you are early adopters because you've found this podcast, which means you're already on the front side of technology.

The best thing we can do is. It's just dive in head first and, uh, you know, it's almost like we're going to, you know, jump out of an airplane and build the parachute on the way down. I think that's the analogy, something like that. But yeah, we just got to, first thing we got to have to do is sell it. And then the second thing we have to do is figure it out how to make it work and it will work.

Most of these technologies absolutely work if you're willing to put in the time. And one of the things I've experienced bringing baseline technology to market over the last 15 years, yours is there are definitely all kinds of people and all kinds of personalities. And it's been really interesting for me to see that those people that will embrace something brand new, like the two core, like Sentinel, like baseline, et cetera, that almost, it's almost like they're not afraid of what they don't know.

And personally, I am one of these people too. And then there's those people that want to take all of the training classes before they ever go to a site or they want the manufacturer's rep to come to the site to hold their hand because they're too afraid to, to not know something. And sometimes, actually most of the time, you're really not going to know everything.

And that's totally okay. It's, you know, it's the fear of not knowing that will stop you and just in life, you're never going to know everything. There's no way we could sit in a training class and I could teach you everything you needed to know about baseline before you go out to the site to help the contractor.

And the, the really the best thing you can do is have your know who your resources are, know who your contacts are, are be a willing participant in the process. And sometimes what we need I'll speak for the manufacturer side of things is we just need clear vision onto the site. We don't need to be there actually 99% of the time.

There's no need to have a manufacturer come to a site. If we have someone on the site who has a cell phone, this is 2021. Everyone on the site has a cell phone and quite frankly, Most people can even do a video conference through like FaceTime or Skype. And those types of tools can be super helpful. And that's sort of the, the takeaway that I've seen is there's different personalities.

Some are willing to jump in head first, go out to the site, figure out what they don't know, troubleshoot the problems, get the manufacturer's rep on the phone. And they're not afraid to be an expert. I think they might be more of a, a learner mindset. And then, yeah. So I think that, that those are kind of some of the things that were going on in my head this weekend, while I was sitting in the chair.

Uh, watching this volleyball tournament and of course paying attention to the volleyball, but at the same time, you know, thoughts were rolling through my mind. And I really think technology is an enabler for those that want to be enabled, right. For those that want to learn for those that want to grow for those who are looking for new ways and new opportunities to either enhance their career, enhance their.

Their relationships with their clients, with their contractors. And in order to do that, there is no one that's going to be able to show you the way. And so you gotta find a way, uh, on your own and be willing to, you know, get in the game, dive right in and see where this technology can take us. And I'm not just speaking about irrigation, you know, controls technology.

It's. Technology in general, you know, when was the last time you got really creative with a Google sheet, just as a side example, there's so many really cool tools out there that that can do awesome. Awesome things for your, your daily routine and your efficiency, um, as a, as a, as a professional. So that's kinda, my 2 cents technology is enabler.

If you're willing to learn and participate. And so. Yeah, jump, jump right in and let's see where technology can take us. And, uh, that's all I had today guys. So go out, have fun, be safe. And until the next episode, happy sprinkling. And we'll talk to you then. .

Learn exactly how to calculate landscape irrigation water savings, and how to begin offering Irrigation Management as a Service™, or, IMaasS™.

In this episode, Andy & Paul Bassett (Vice President of Water Efficiency at ENVOCORE), discuss Water Savings as a Service (WSAAS) and using the SLIDE method to determine gallons per square foot.

In 2018, Paul developed this concept for the landscape industry when he named the concept of Irrigation Management as a Service™.

www.ENVOCORE.com

SLIDE Method

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Gallons Per Square Foot

Go find the water meter. First thing, where's the water meter, right? Open the water meter, lid vault, whatever you can do it safely and see what's going on with the meter. Is the meter moving? Is it still so a couple of these sites, I go to Andy, I'm looking at the water meter and a water meter is spinning like crazy.

And there is not a soul in sight.

If you are an irrigation, professional, older, new who designs installs or maintains high end residential commercial or municipal properties. And you want to use technology to improve your business, to get a leg up on your competition. Even if you're an old school irrigator from the days of hydraulic systems, this show is for you.

Paul Bassett. Welcome back to the sprinkler nerd show, man. Good to be with the nerd again, drew. Well, thankfully we found hat and to do this, you know, it's hard to coordinate too, too busy guys, schedules to sync up. Sometimes it's hard to do so. Appreciate your time today. Glad to do it. So what's been going on in your world last year.

Couple weeks or, uh, actually let's, you know, since the new year cause you and I got on together right at the end of, uh, 2020. And uh, here we are beginning of February. So what's new, man. I feel like I've been in spreadsheet, Nirvana, Andy crunching, lots and lots and numbers. That's what I've been doing. Lots of projects, lots of things coming across my desk.

We're grateful to see, um, 20, 21. Um, the extended activity that's happening right now, for sure. So that's, what's going on lots of things since when does spreadsheets have anything to do with irrigation or Nirvana? Yeah. Well, lots of scripts. Yes. There's a lot of numbers you have to crunch and evaluate for sure.

Yeah. There are spreadsheets to crunch if you're in the accounting back office of a residential contracting company, but if you're. Working in the field or selling, you know, not always many spreadsheets, so, well, you know what happens, Andy? What I see, especially with the spreadsheets that I'm looking at, it's, you know, we're integrating a lot of the, the weather data, um, and that weather data needs to be extrapolated, you know, oversights.

So. And when we're looking at how to calculate how much water is required in a given landscape, lots of spreadsheets that need to do help me crunch the numbers. So that's why I see a lot of spreadsheets. Well, that's why I count on you to be nerd number two with me one and a half I'm nerd, one and a half.

Andrew. Yeah, man. Well, Excel is definitely a tool worth, getting to know very well. For sure. I mean, I can't tell you, I use it many times every single day and the only way to get better at it. Right. Like anything else is just to start using it. Yeah. And there's a lot of nuances to the, to Excel that I don't have all of the bells and whistles, but I, you know, I operate it enough where it's effective for me to be able to do my work and then allow others to see how I did my work.

So they trust my numbers. Absolutely man. All right. Well, you've been, uh, educating me totally on kind of more of the details of the water conservation side of what you're doing. And we talked at the end of 2020 about this concept of savings as a service and being able to provide that value on the savings part of the business.

And then we talked maybe. Couple of weeks ago about some of the data that you use and how you put your proposals together and what you look for on a site to see if you can save water and how much you can save and, and all of that. So, you know, this episode today is a little bit unscripted and I thought we could just have a more, a little bit more detailed conversation about savings as a service and.

And some of the things that you look for and, and, and, uh, how you sort of get started. And then, well, the first thing, Andy, that we, we try to engage with the customers. We look at how much money they're spending in a given year on their water, you know, and their water bill. And then we try to slice the water bill up specifically to what's being used inside the building.

And then what's being used on the outside of the building. And, you know, fortunately for me, you know, our business has morphed into being able to look at all water usage on a site or a facility. Um, so my team members are the ones that go in and look at all the water on the inside, which is the plumbing equipment, mechanical equipment.

And then, then I look at what goes on on the outside of the building. And then, you know, when you look at it a far, you're trying to determine whether or not there's an opportunity. Do we want to invest in this V via time or money? Is it worthy of us to look at, so we try to come up with a simple matrix.

So let's see. So let me just stop you for a quick second to ask the question. So you get this water bill, how do you get this information? Who gives it to you? It's usually the end user, the client. Um, or one of our partners, our energy service companies, you know, that has engaged with say a university or school and they just, the sales person or the estimator or somebody is requesting this information.

Yeah. So they're looking at it. You know, our partners are looking at it in the energy side of the business, right? So they're looking at energy usage, energy consumption, and the energy spend via electric or gas. Um, and then they asked us as the water experts to look at the water consumption and they want to know, is, is there a viability of an opportunity and on these, um, this consumption, what do they send you?

Just like a copy of the build? Are they collecting it in their own spreadsheets? What does that information look like? That gets sent over? Well, usually we would request at least three years of utility consumption. Water bills. Um, because with any water system, it could fluctuate depending on the year, the weather COVID, I, you know, any bills that we get in 2020.

You know, we, you know, we, we use them as a grain of salt because it's not indicative to what that facility or a site is going to typically use right. In a given year. So got it. So three years maybe normalizes the data better. Correct. And especially in, in, in any irrigation. So we can look at the patterns, right.

Winter consumption versus summer consumption. Right. And I can look at that, you know, we know they're average. Winter consumption is going to be 50 gallons per person per day, um, for a student. Um, and then in the winter, I mean, it's summertime, excuse me, the summertime. It could be 150 gallons per person per day.

So then, then we know that there's an extra, a hundred gallons per person per day. That's being used in the irrigation system. Okay. That was kind of my next question. Is, is this, is the water data separated inside, outside for you? Or is it just one number that you have to determine what's inside and what's outside?

That would depend upon the municipality. And if they have separate meters for the irrigation, I would say we may get irrigation data, 25% of the time, Andy, they may have a separate water meter that allows us to look at just the irrigation data, which is fantastic. Right. I can really crunch the numbers.

It'd be more precise with our analysis, 75%. It's a single meter going into the site. And then now we have to kind of cut and chop that up to determine, okay, how much of that water is being used on the plumbing fixtures and how much is used for the irrigation system. And then, you know, we have rules of thumb, you know, in a, in a high school, for instance, you know, we, we determine what the square footage of the building is.

And we look at the population, meaning how many students and teachers are in the school. And then we have, based on that school, we can do. A rule of thumb on how many gallons per square foot or per person that, that indoor is. It is per person the metric. It is per person, correct? Yes. Okay. And what's, um, just from the shooting from the hip, what's an average number per person a building should use.

I mean, again, it depends on the age of the, of the building too, Andy cause you know, something built in the. Fifties and sixties and seventies, you know, it's going to be higher because of, they have older plumbing fixtures compared to the stuff nineties and, and ER, and newer it's going to, because, you know, they had different regulations and plumbing fixtures.

So, I mean, it could be 50 gallons. Okay. Sandy. Per person per day. So the rules of thumb, you know, determine what we are going to invest. If we see if the normal, um, baseline metrics for indoor water use is 50 gallons per person per day. And we look at the bills and we look at the population and it's 70 gallons per person per day.

We wanted then. Invest heavily into this opportunity because then you'd have a Delta of 20 gallons per person per day. The difference between where they're at right now and where you can get them to. Correct. And so then, then we tell the customer, this is a viable opportunity. We now want to. Go from this paper calculation to, we want to go and now engineer, this thing, we want to go figure out what's going on.

And then everybody's going to invest in it because we know there's a potential for a return on investment or something. Got it. So, um, on the inside, it sounds much more straight forward because you have a, like you just said some of these older fixtures, so you know how many gallons are using right now, per person per day, you can go in and you can audit their fixtures.

See what they have. Right. See what you can maybe get them to. And fixtures plumbing. Fixture is, is based upon the term we use is how many bodies to the potties and nice not to be confused with the Squatty potty. No, no, not to be confused with that, but it can be, but it's bodies the potty. So how many folks you got going to the bathroom every day, determines how much water is being used.

Ideally in the bathroom. And the majority of it just say in a, in a K through 12 or kindergarten through 12th grade, um, it's how many folks are going to the bathrooms each day? I mean, that's not going to change. So our, our goal is to try to still maintain the mission of the bathroom is to, you know, acuate the waste, but do it as efficient as possible with newer device.

I like that bodies to potties. Was that what it was? Bodies potties. That's it. That's what we met at the name this episode. Okay. Not savings as a service with bodies, the potties. Okay. So let's transition that to the landscape because the landscape is a lot, it has a lot more going on out there and it can you're right.

And, and it's, it's a little bit different because there's, there's different matrix. Yeah and metrics, I mean that we look at, um, but it's similar because you know what we, again, what we try to do, um, as a company is we want to, we want to qualify the opportunity, Andy, really at the end of the day. And we want to qualify as quickly as possible for us when it, when we look at the utility bill and we carve out what's inside of the building, and now we have the balance of that is going to be the outside of the building, which is irrigation.

And depending on the climate, you know, some climates, it could be 30% indoor, 70% outdoor. Or, you know, in, in, you know, my climate in, in Maryland, it's 70% indoor, 30% outdoor, right. So you need to look at it precisely with regards to a couple different factors. Um, and, and as we mentioned before, and you're going to hear it in probably many episodes is there's a, there's a.

Estimating program that I use, it's called the simplified landscape irrigation demand, estimating. It is a program, really not even a program, but it it's put together by the university of California and their center for landscape and urban horticulture and you know, what they, what they were trying to do.

And what all of us are trying to do is really trying to make it a little bit easier for folks to understand what a landscape needs and water simplify it because. Irrigation and landscape water requirements is very scientific. There's a lot of equations and factors that go into it. And if you're not in living in the weeds, like, like we do every day, it gets to be somewhat complex.

So, you know, this particular method really simplifies it. And, you know, to a point where it's easier to understand for those of us that are not in, in the world of irrigation management and the acronym or the simplified acronym that, that you can remember that you shared with me as slide, right? S I L I D E that's L I D E S, which again, simplified landscape irrigation demand estimation.

So if, if you have a client out there, who's asking you, can you save us water? Can you reduce our water utility bill? This is sort of the first step we got to go and run a slide estimation and there's really, there's four rules, um, in, in the slide method. Okay, Andy. And the first one is we're going to need the ITI.

What is the reference evapotranspiration in that particular climate? And it's important to get accurate historical evapotranspiration data. Okay. That's number one. Um, and along with that is you, you need the precise rainfall amounts for that given area. Um, the second one is you're going to need to know what your plant factor is.

What do you eat? What is your primary plant? Do your watering, is it turf? Grass is a cool season is a warm season. And typically we're looking mainly at turf grass. At the end of the day, maybe a few zones of landscape and plant material, but most of it is going to be turf grass. Yup. And again, number three is what's your square footage of your landscape area.

Okay. So let's repeat those from the top. The first thing is the ITI, the estimated evapotranspiration for that specific site, as close as you can get to that exact location, you need their historical ITI. Correct. Right. Uh, then we need the rainfall again, as close as you can get to on site for that project.

They're estimated rainfall. Let me ask you, is that daily, weekly, monthly? How do you need that data? Typically, we're seeing it in a monthly fashion. Andy monthly. It's going to be in a monthly fashion and then you need the plant factor. What, what type of plant is it and how much water does it need? And then you need the.

Square foot. How, how much of that plant type is out there? What is that irrigation system covering? What is the square footage of the landscape, your area? That's not always easy to get to, especially when you're doing it remotely, but you try to get the best you can. What tools are you using to capture that square footage?

There's a few tools that we use. Um, we try to bring in the Google earth, the satellite image, and then we will, we will bring that image of capture that image, clip that image and bringing into AutoCAD. And then we'll scale that site to try to get it as scaled perfectly as we can in AutoCAD. And then we measure the landscape areas that we feel are being irrigated.

Okay. And you don't always necessarily have to have AutoCAD. Um, Google earth will be able to allow you with some of the tools that they have to, to measure certain areas. It's not quite as precise, but it's, it still helps. And then, you know, again, as we mentioned before, what this will allow me to do in our team is it allow us to calculate the gallons per square foot.

That that site is, is irrigating. Because again, like we said before, Andy, we know what's being consumed on the inside and we know the metrics there is. 50 gallons per person per day. And then now we look at the outside is okay, how many gallons per square foot did the, that irrigation system apply? And that landscape.

Gotcha. That's pretty interesting because it seems like you could easily at first go get caught up in too many details. Like, um, what type of sprinklers are they using? What type of coverage is it? What does the program look like? How much is zone two running? How often is it running? When really sounds like that's all going to bubble up to the surface after you figure out how many gallons per square foot.

They're actually using that's right. And really what you want to find out before you even get out there is how much does that landscape require in a given season? Right? Does it need 20 gallons per square foot? Does it need 50 gallons of square foot? You know, what is that? And that's what the slide method will help you determine, you know, what does that require?

And then now, what is it actually using? Based on the utility consumption bill that you found out. So if this, if the slide method says, you know, this landscape based on this crop coefficient or this plant factor, um, needs 20 gallons, but our analysis shows that it's applying 40 gallons. Well, we definitely have an opportunity for savings.

Right. And now then we, we then inform our client that we would like to invest into this particular opportunity because we feel that there is going to be savings. All right. So can you share, I guess it doesn't really matter where it is, but let's try to come up with a scenario to try to make this more tangible.

Let's just take Baltimore, Maryland. Do you know what again? Turf grass. What the. Average gallons per square foot should be. Yeah, I think I did. It's about 10 gallons Andy, from, from my. You know, estimations that we've done changes in year to year. It all really depends on the rainfall. Right? We know what the ITI is.

ETA is going to be, you know, pretty standard variable from season to season. It's the rainfall that, that changes quite a bit. Right? I mean, I, I manage a bunch of systems in this particular marketplace where, um, we've had so much rain in a given season that I've had the irrigation systems turned off and we didn't run them a single day.

You know, I remember, I can't remember a couple of years ago when we had, you know, it was the 2018, as a matter of fact, where we had 74 inches of rain that year on an average of 42. And the majority of it came through the summer. So we saved the most amount of water ever in this particular year on this side because I had everything.

Yeah. I'm like, I'm turning it off. Well, so is that, I mean, I'm thinking that that plays back to the, the reason that you needed three years of information, correct? Right. If you get an anomaly here, right. And, and you're looking at utility bills and you say, well, you know, in 2018, you know, the water consumption was way down what happened.

Well, then you look at the weather data for that year. So you got to correlate that, you know, so you want to just extract the, the rainfall for 2018 and go, well, here's 2018 is going to be an anomaly year in Baltimore, Maryland, because it rains 70 some inches. And no one's going to use irrigation that year.

So you need to throw that year out and use more of an average year. Um, you know, when it comes to at least irrigation systems, right. Cause if I, if I went and analyzed 2018, um, in the Baltimore area for irrigation system, I would say there's never going to be a chance to save. But that's not true. Cause we only looked at one year.

Right. And it also depends on whether that control system had any technology existing to turn it off. Because if it didn't have a rain sensor, it could be running all those times in the rain. So it's still used the same. It's still used all that water. Uh, and maybe the same thing could be true. What if, uh, a maintenance person.

Turn the controller off and just forgot. Right. And it went the whole month of July and halfway into August in the off position. Didn't water. And so there was no consumption. Do you ever, does that, could that happen all the time? I mean, you just never know who's managing the systems, you know, from one site to the next, you know, you could have, you know, a school district that has 200 schools and they may have 10 different personnel managing, you know, the 20 schools each and, and each one of those.

Facilities folks have a different way that they manage their controllers in one school district. Right. And I have seen, I have seen that, um, where we analysis and did with the, what the consumption should be. Uh, we use the slide estimation. To figure out how much water that site should be using based on their ITI at their location, the historical average rainfall, the plant type, and the square footage will tell you approximately how many gallons per square that site should be using.

That is correct. Uh, and then sounds like what you, since you have the utility bill and you've figured out what percentage of that bill or that consumption is outside. Then you use that gallons and the square foot calculation that you either did onsite, or you use Google earth to figure out that irrigated square footage.

Um, and then that gives you, is that give you your two numbers, what they should use and what they are using? Yes. At least in that given snapshot. Right. Um, for sure. And then again, if, if they need 20 gallons and their utility bill says they use 20 gallons per square foot, guess what? They're doing? A good job.

Okay. I mean, and not necessarily perfect. Cause we haven't really looked at any distribution, but you know, based on the simple method, I would tell my client that, you know, there's really no opportunity at that particular site, um, that we're going to save any money. It's just when the Delta T's go above 25%.

So yeah. That's really, we, you know, we want to look at something at the Delta T of 25% or greater money. That's money. Thanks for sharing that little nugget you wanted to see, uh, let's, let's get into the details there. So when you say Delta, let's just explain that. So what is the Delta? The Delta is the difference between the, what the slide method says it needs and what the actual consumption applied on the landscape.

Okay, so let's, let's break it down into, um, a real number. Let's say slide says 10 gallons per square foot. And then based on the information you got from the client, again, that was consumption and now, you know, square footage, it comes out to 14 gallons per square foot is what they're currently using. You might look at that and say, okay, the difference between 10 and 14, that's the Delta.

That is correct. And so that would be what, that's a 40% right. To keep the math easy. And since 40% is greater than that, 25% you say, okay, I think we might have a project opportunity here. Yeah. And then what you look at, Andy, you just say, what is that? 40% increase? What does that value? How many gallons is that?

And what does those gallons cost? Right. So, and then what would the savings be if we were to then save that. Extra four gallons per square foot. Right. Yep. So that's $10,000 a year, just, you know, easy math, $10,000 a year is a good amount that you can then take that money and invest into new technology.

And then that new technology will be what is going to save that $10,000 along with some management as well. And you're not saying, yeah, you gotta have eyes on the ground. Someone's got to make sure that it performs. Okay. Yeah. And then say, okay, now that now we have $10,000. You know, a year that we can play with, um, and say, you know, we will now want to put a new controller in and we want to put master valve in and we want to put the flow sensor in that will way it'll give us the, the technology that we need at that point, to be able to know that we can make the adjustment automatically to ITI.

Um, So that's really where the majority of the savings is. And then we look at the distribution portion of it. How can we increase efficiency of the distribution system to help the client reduce a little bit more water, um, and improve efficiency in the distribution side? Right? So we look at all of those elements.

Yep. Cause we're all familiar with a poorly, a poor distribution distribution system means you have to over-water some areas in order to hit the dry areas. Otherwise you'll have. Brown spots. And then, you know, we, I use that too, is when we look at the, when we looked at slide method, I I've adjusted the slide methods somewhat, um, to be able to work with, um, our calculator to determine whether, you know, what the D what the potential distribution uniformity may be.

Um, because the slide Beth it'll tell me that I need 10 gallons, but then I also need to make sure, okay. What is the distribution uniformity of that? That I need to overcome that. So I need to apply a couple more gallons of square foot to overcome the distribution uniformity. Again, I don't want to get into the weeds.

Right, right, right. Yeah. We'll save that for later. So let's stick with this 10,000. Dollar number just because it's an even number, you know? And can we, can we pick a number in terms of what the controller and the, you know, this equipment would cost? Should we just pick 5,000, just cut it in half. Yeah. I mean, certainly it, it, it varies in a lot of an Andy depends upon, and I always tell my folks in the field, where's the water supply and proximity to the country.

Right, right. Yeah. And then labor and boring and trenching and all of that. I just, for, for sake of round numbers, let's just assume it's going to be $5,000 too. Add this equipment. Does that mean you then have a $5,000 potential savings on that investment? Yes, that is. That is what I would say initially.

Now again, if you wanted to, since you, since you're only it, you know, now you're talking half a year savings return on investment. That's really good. So what we want to try to. To help them further because now we know we have more cashflow we can use. So we want to at least try to use the 10,000 or more to really increase the efficiency of their irrigation system.

Right. Because, so, so does that mean they're not looking for a, a one year or in this case, you know, that could be a six month, but what kind of a return, how many years are they looking at for their return on investment? Well, it depends on the client. Um, Andy, I think when, when you're looking for say a K through 12 or higher ed, usually those investments all in with financing and all that, they're looking for it at least the 10 year, 10 year return on investment 10 year.

Okay. And this, so again, using this. $10,000 a year savings potential if that's really what we could get on this site. And, uh, it was, it was 5,000 to install the equipment and you've got management fees and you know, and this, that, and the other, but potentially there's $10,000 times, 10 years. There's an actually maybe a hundred thousand to go invest in this project.

That's exactly correct. You got it. That's how it works. And so that's how it works. Somebody, you know, if you're listening to this and you may think, gosh, my clients don't always have the money or the financing available because the return isn't going to beat one year, that would be a great discussion to have with your client, because maybe it's not 10 years, maybe it's not two years to ask them and discuss what type of an investment.

How long are you looking to extend this? Uh, because that would free up more money for you to, to install this retrofit. Yes. If it's, you're just doing irrigation only, that is correct. Now what happens in our business because you know, we're working underneath of a energy company and the energy company is looking at heating and ventilation systems, right.

He HPAC and depending on where the. The facility is in what climate, the HPAC equipment may be 15 years. And if on the return on investment and if the water project as a one or two year return on investment, um, they'll move those additional savings over to the HPAC equipment to try to get that under 10 years.

So we try to share, you know, those things, dollar cost averaging across scopes or something like that. That's really what happens a lot of times, you know, th th they're hoping that the water at times, um, is, is using so much more than it should be, that, that we can help what they call carry the additional, um, energy conservation measures by taking the savings from one measure and applying it to another measure.

To reduce all measures under 10 years. Got it. That's good stuff. And that's just in that market there, you know, in the private sector, Andy, you know, they want to see it five years or less, right. So public sector, um, it's, it's longer because they can have longer terms. Um, and in, in the federal sector, um, which is another place where we work, um, you know, there are 20 to 25 year terms.

Um, that they engage into these performance contracts. So if we get a project that pays back in five years, there's another 20 years additional savings that we can use to. Help the lighting or help the HPAC or build some solar arrays or something like that. Got it. Well, let's um, do you have any examples I'd like to maybe look at what you've seen for projects where their savings potential is huge and what that looks like.

And some of the things maybe you've discovered that were leading to these sites that were using crazy amounts of water and maybe the other, the flip side of that sites that. You said I can't save you any water. Yeah. I mean, luckily again, for us, we work all over the country, so there's places that we, we see things.

So, um, again, the first thing we look at when I, when I asked her to focus on like sending me the water bills, we analyze the water bills. And then we, you know, we, we look at the water bills, we look at the square footage and we go, okay, well, right now we see that this site is using a hundred gallons of square foot, Andy, and it should be using.

20 or 30 gallons to me right away. I'm going, wow. Okay. I want to, this is the property that I want to see firsthand what's going on. So we, we were fortunate enough to, to look at a large park and rec division, and we got 50 parks that I got the look at the utility bills three years. I crunched all the numbers.

I did all the measurements and, you know, we saw some sites that were 90, um, 80 gowns and they should have only been at 40. So when we went out to the sites, you know, the first that's like double, they were using twice as much or, or more Andy. Yes. Wow. So the first thing that I do and the team does, where I try to get them to do is go find the water meter.

First thing, where's the water meter. Right open the water meter, lid, vault, whatever you can do it safely. Um, and see what's going on with the meter. Is the meter moving? Is it still so a couple of these sites, I go to Andy, I'm looking at the water meter and a water meter is spinning like crazy. And there is not a soul in sight.

You're looking around the park looking for sprinklers, right? I mean, this is the water meter. Where are the sprinklers? Nothing, but it's rolling and it's spinning and I'm looking all over the place and I can't find any leaks anywhere. So on this particular instance, Andy, um, it happened to be a project in, um, uh, in Hawaii, on Oahu where the sitting on a volcanic.

Rock porous under soil. Um, we determined that this old piping and irrigation system had had corroded, uh, extensively over time. And it was just a massive leak of 125 gallons a minute. She has going into the ocean water GS one 25, 25 gallons a minute. Yep. Leak that we discovered. Um, and, and, you know, we, I kind of had a feeling because I've been doing this long enough to know, but, you know, until you see it and you get to it, um, you know, you don't believe it until you see it.

Um, and that's, that's what happened on one side and we found two others similar to that, not quite that rate. Um, but again, it was, we, we determined it based on our gallons per square foot rule of thumb and new, then you looked at this date and you went, okay, we're going to this site first because they're using so much more water than we calculate.

They should be. There's something going on here. Yup. That's exactly what it was. And we, you know, we right away, we found that there was a significant leak, um, in that, in that piping system. So if we, can we take that 125 gallons a minute? Do you know what that is? Per year in dollar? It was $400,000 a year.

Andy, $400,000 per year leak. That's exactly right. And that league. I wish I had a, I wish I had like a ding ding teacher's bell button. That's like, let me get your attention here, client. And then Andy, what we did on that too, was, you know, we, we then analyze the bills back three years, um, and, and more, and then we, we were able to almost precisely see when it started to leak.

And then how it progressed to a, got to the point where it was at that high level of a rate. Cause you can see it in the utility bills, how it progressed. It didn't just break at that one point, it started flooding at 125. It wasn't hit by a backhoe. It was a slow bleed. Yeah. The, the, the, the pipe being system was put in, in 1952 and it was iron pipe and, you know, 70 years old.

And it finally, you know, the fittings are corroding. The joints are failing. Um, so that's, that's what happened and that, you know, we see that quite a bit sounds like because it was that volcanic rock, it didn't bubble to the surface where on a lot of other sites, malware on most sites, even if it's sand, you got a leak that big, it will.

Come to the surface cause that's a lot of water, correct? Yep. So it was just, I, you know, it was just, you know, the, the perfect storm of events that happen, um, that we were able to identify. Yeah. That's a terrible thing to be, to have 125, uh, Gallon per minute leak, it's worth $400,000, but you are not you, but if you're in the business for savings and you're doing savings as a service, that kind of sounds like a unicorn.

It pays it. It will definitely help pay for quite a few upgrades. Andy, we're going to use that money to help the infrastructure of that particular. Um, facility in those parks. Okay. A great example of, uh, looking at the data, finding the site that was, had the highest usage, when you're, when correlated to what they should be using.

You saw that you went to the site, you've found this leak. Um, not every site like that. So I appreciate the hearing, an example of the site that had a, had a big leak. Let's flip the switch and talk about. A site that's on the other end of the spectrum that you couldn't save any water. So, you know, a lot of times when we, when you think of water savings and irrigation savings, you think, wow, in the desert, you know, Phoenix or Nevada or Denver, man, you're gonna, you're gonna save all kinds of water.

Um, it's not always the case. Um, I know, you know, we just, I just looked at a school district, um, outside of Denver. Um, I got the utility bills. I looked at satellite images. Of the sites and one benefit of Google and Google earth pro is they have the ability to, you can look at different years and months even of, of the landscape.

And you can look at in Denver or Vegas, um, at certain times of the year. And you can see, man, this site is not. Irrigating you see donuts in the landscape, right, Andy. Um, and what happens is that what I've learned in those particular climates that a lot of the times the, the managers will set that irrigation controller for springtime application and they don't adjust the time clock.

To, to the T or to the demand, the higher demands of the T in that climate. So set it and forget it, baby, set it and forget it. And that works in some places and others. It doesn't. Right. So, you know, so, and, and say in Denver, And that particular Metro area in the summer, you got a water five, six days a week.

Cause it's cool to seasoned turf grass. It's not warm season. So that cool season turf grass, if you want to maintain that color green, you better water it almost every day. Right? Um, two days a week is not going to cut it. So that's what we see in those climates. You know, that, that, you know, that area needs.

15 gallons, a square foot. And I'm seeing, they're putting down 10 gallons as well. So, you know, not going to save any water there don't invest. Right. So if they want you to, uh, retrofit the site, they're pulling out of pocket because they just simply weren't using enough to have the savings pay for it. I mean, I guess in theory, future future savings will pay for it.

Well, potentially if there is, but you know, what we've learned, um, with regards to that is, you know, w we try to encourage people to do deficit watering, right? Deficit waterings is good because it saves water. Um, but if you can do it holistically with a controller that you have access to remotely, um, you can then put a nice program together to say, okay, look zones one through.

Five, you know, we want to maintain it at, at ITI. So that's going to be a nice, but then six through 20 might be the outskirts. And, you know, we want to push those to deficit irrigation. Let's just drop those down, you know, below ITI. Um, so we don't need the lush green aesthetic color out there. Um, but. You know, we will manage to ITI on zones one through five, and that's the benefit that we can, you can do controlled deficit irrigating and not by accident.

Right, right. Which sounds like you're controlling the green factor. Right? So what you're saying is where, um, office staff and parents and such using the school, as an example, walk into the building, we want to maintain a higher level of green and out in the back or off to the sides. We're willing to have that green terms, slightly Brown by deficit irrigating.

Cause it's less important than those focal spots. That's exactly right. And you can easily do it in the new advanced control systems you can do. It's owned by zone. You know, I want this to be at a hundred percent of ITI these zones, but on these other ones, I'll do 75% or 50% of it. Right. And so now you're managing your deficit irrigation.

So that's the benefit, you know, if you're going to do a program, that's not cashflow saved savings by the utility bill, right. Hmm. Very cool. So I think, um, what I'd like to do is try to wrap up our conversation, but I want to hit a couple of key points that we talked about, uh, to kind of bring this home and the thing that I appreciate you sharing, which was new to me.

Right? So you've been in the business longer than I have, but you know, still I'm almost, uh, Almost 20 years in getting pretty darn close to 20 years in. I wasn't familiar with slide that simplified landscape irrigation demand estimation to come up with your quote unquote baseline, uh, gallons per square foot for that site.

Right. And that's going to be different in Texas than it is in Florida, that it is in Boston than it is in Seattle or any location. And that slide, um, just to repeat again, it was a combination of the ITI for that local site. The rainfall for that local site, the plant factor, and then the square foot that's being irrigated.

And that breaks down to the estimated gallons per square foot. And then what you talked about was, uh, getting, uh, getting the, the client utility bill. How much water are they using indoors and outdoors, separating that out. And then, uh, Calculating the total irrigation or the landscape bits, that's irrigated the square foot.

So now, you know how much they're actually using and you're comparing what they should be using in gallons per square foot to what they are using in gallons per square foot. And you're looking for at least a 25% difference or Delta between those numbers. You want 25% Delta between those numbers. And then you want to look at.

What's the value of that Delta in, in dollars based on their price of water and how much they're consuming to see if that Delta, uh, can afford a, uh, control and equipment upgrade based on the time period that they're looking for. Maybe that's three years, five years or 10 years. And that's how you're basing your, uh, your savings as a service estimation.

Very good wrap up any of your correct, you know, again, you know, if they have the money to fund it then fantastic. Or because you know, now you're basically writing a business plan, uh, to them or to a lender that say, Hey, listen, I have $10,000 a year that I can now, you know, borrow against to invest. And you can take that to a third-party financer and get that funded.

Or if you have the cashflow to fund that yourself, or if the client at the end of the day has the money to fund it, they don't want to have a third party financing. Cause then there's interest rates involved. Right? Right. You now have $10,000 you tangibly could use in a project, whether you have the money yourself to borrow it, or the, the client has the money that they can spend it.

So again, Get ahold of Excel, learn how to use Excel because when you're crunching these numbers, you may want to build a spreadsheet. It's three years. You may decide there's other information you want to put in here and having some spreadsheet skills can, can certainly help. Cause I think to date right now, there's no easy button for this.

There's no enter these two pieces of information and we'll spit it out for you still got to crunch your own numbers and support your own numbers. Um, that's good, man. We will, uh, We'll have to come back and visit. I really like hearing your, your site stories, you know, finding that leak. And, uh, even the one outside Denver where you said you couldn't really save much water because they had kept that spring program running all year.

It's important. Yeah, but we, when we looked at the inside water, Andy, it's 40% savings on the inside. Right. 0% outside right now. So listen, we're going to, if we go in and change out the plumbing, fixtures, something more efficient, we're going to reduce that and save 40%. Okay. But they want to go ahead and maybe upgrade their irrigation controls to be able to manage deficit irrigating by controls being to move the water.

We, the money we stayed inside to outside. So you can share those costs inside the outside. Right? Love it. Love it. Okay. Well, that's a wrap and a guys remember, think savings as a service and a gallons per square foot. Find a project that you manage and experiment with this gallons per square foot. All right, Paul, that's a wrap man.

Let's do it again soon. Can't wait. Thank you, Andy. All right, cheers. See ya.

what's your favorite flavor of potato chip?

This is the short version of how I started my first ecommerce business with only $500 in 2004.

In this episode, Andy chats with John Di Giacomo, co-founder of Revision Legal about basic Intellectual Property contractors should consider when starting a business or running an existing business.

About John:

John has extensive experience in internet law, intellectual property, corporate law, and international law. He has litigated matters in these areas in state and federal courts across the United States, including in front of courts of appeals and international arbitration bodies, such as the World Intellectual Property Organization, National Arbitration Forum, and the South African Institute of Intellectual Property Law.

Visit RevisionLegal.com to learn more

Who knew that watering in the winter was a good idea? Join Andy & Tracy Shields from Baseline Control Systems for a short chat about using smart sensors to manage soil moisture in the winter season.

Andy was a guest on the Automate, Eliminate, Delegate Podcast, and gives an inside look into SprinklerSupplyStore.com and the automation thought process he uses.

To learn more about Will's company visit:

www.DataAutomation.com