The Spread: Where Sports and Creativity Meet Bottom Line – Détails, épisodes et analyse

What makes athletes so captivating? Tony Hollingsworth, Sr. Director of Strategy at Laundry Service, has a clear idea why: because they’re the last great superheroes.

In this episode, Tony explains how athletes embody the traits of the characters we’ve idolized since childhood—larger-than-life figures with stories that inspire, connect, and evolve. He shares how this perspective shapes his work on campaigns with icons like Caitlin Clark and Paige Bueckers for Gatorade.

We also dive into the power of storytelling in sports, drawing parallels to our shared love of the 90’s Chicago Bulls and the never-ending narratives of comic books. For Tony, sports are about more than just games—they’re stories with legacies that grow, change, and endure for generations.

Tune in to hear how athletes became modern-day superheroes and what that means for sports marketing, storytelling, and our personal connections to the games we love.

Subscribe to The Spread for more stories exploring the creative side of athletics.

The Spread is produced by Butter Studio.

Blockchain is transforming sports, and it's not just about the fans.

Lucy Mills, founder of Ready Sport Global, joins The Spread to talk about how Web3 and blockchain are creating new pathways for inclusion and social impact in sports.

We discuss how blockchain is being used to fund social impact initiatives, particularly for underrepresented groups, and how sports organizations are leveraging these technologies to better engage global audiences.

One of the most inspiring aspects of our conversation was the focus on blockchain’s potential to democratize funding, ensuring that projects with broad community support, not just the biggest backers, get the resources they need.

This is a must-listen for anyone interested in how technology can reshape the future of sports and create positive change for communities everywhere.

Subscribe to The Spread for more stories exploring the creative side of athletics.

The Spread is produced by Butter Studio.

Liseli Sitali is a visionary leader in both sports marketing and social impact - advocating for women, especially Black women in sport. She has held a series of impressive leadership roles at top sports companies from DAZN to Sky Sports, and now as Director of Football and Music Partnerships at Expedia Group.

Join us as we delve into Liseli's remarkable story, where every chapter is underlined by her commitment to helping underrepresented voices succeed within sports. In this insightful conversation, Liseli reveals the intricacies of fostering partnerships that bridge the realms of sports and music and enlightens us on the connection between the businesses of travel and sports. Her infectious enthusiasm is a driving force as she continuously champions a more equitable industry, making tangible contributions to the world of sports and beyond.

Tune in to gain a deeper understanding of the power of collaboration, creativity, and purpose in driving meaningful change.

Subscribe to The Spread for more stories exploring the creative side of athletics.

The Spread is produced by Butter Studio.

We delve into how the beloved brand, Honey Stinger, has made its mark in sports nutrition with two remarkable guests.

Cari Sekendur, your host, sits down with Wendy Mayo, VP of Marketing, and Luke Cherry, Sr. Director of Sports Marketing, for an enlightening conversation that unveils the creative forces propelling Honey Stinger's success.

We get to know Wendy Mayo, a visionary marketer with a deep background in sports nutrition, as she shares how Honey Stinger harnesses creativity to build a die-hard following and expand into new markets. Join us to gain insights into how the brand uses the power of storytelling to connect with athletes and athleisure-ites alike.

Luke Cherry shares how he infuses his personal passion for athletics into Honey Stinger's marketing and sales strategies. Learn how Luke seamlessly merges his athlete's perspective with targeted marketing techniques to amplify Honey Stinger's reach.

Throughout this episode, we discover how Honey Stinger navigates the crowded sports nutrition market, fosters devoted athlete partnerships, and carves a unique space by blending creativity with strategic marketing acumen.

Whether you're a sports enthusiast, a marketing aficionado, or someone fascinated by the intersection of creativity and business in the world of sports nutrition, this conversation will leave you inspired and enlightened.

Subscribe now to The Spread and get ready to learn how creativity powers sports business.

The Spread is produced by Butter Studio.

We dive into the world of sports media entrepreneurship with Chris Chavez, founder of CITIUS MAG. Join us as we explore how creativity fuels the success of CITIUS MAG, making following Track and Field more accessible for all fans of the sport.

We'll explore the transformative power of creativity in shaping the landscape of sports media and how CITIUS MAG has been at the forefront of this evolution.

In addition, we'll delve into the exciting re-brand and new website that Butter Studio recently created for CITIUS MAG. Gain insights into the collaborative journey between Chris and host Cari Sekendur, and their teams, and how our partnership has resulted in a visually stunning platform that amplifies the impact of CITIUS MAG's content.

Whether you're a sports enthusiast, a track and field aficionado, or someone fascinated by the behind-the-scenes workings of a cutting-edge media outlet, this episode promises thought-provoking discussions, inspiring insights, and a deeper understanding of how creativity is shaping the future of sports journalism.

Subscribe to The Spread for more stories exploring the creative side of athletics.

The Spread is produced by Butter Studio.

Welcome to the first episode of The Spread! We delve into the extraordinary world of Goal Click, where creativity, business acumen, and the magic of disposable cameras intersect. Join host Cari Sekendur as she invites founder Matthew Barrett to take center stage, sharing the inspiration behind Goal Click's vision and the remarkable impact it has had on the global football community. Discover how this creative platform goes beyond traditional storytelling, starting with the unassuming medium of disposable cameras to uncover the soul of soccer in every corner of the globe.

Matthew's entrepreneurial journey unfolds, shedding light on the delicate balance between creativity and business. Gain insights into the challenges he has overcome and the creativity he employs to foster partnerships and expand Goal Click's reach, all while staying true to the authentic spirit of the organization.

Prepare to be inspired as we dive into the power of Goal Click storytelling, capturing the raw emotions, camaraderie, and passion that define the beautiful game. Experience firsthand the stories that Goal Click has immortalized, from the fervor of the US Women's National Team to the resilience of refugees finding solace in football.

Join us on this thought-provoking episode of The Spread, where we celebrate the artistry, the business savvy, and the global impact of Goal Click. Whether you're a football enthusiast, a creative soul, or someone passionate about the intersection of sports and storytelling, this episode will leave you with a newfound appreciation for the power created when sports and creativity collide.

Subscribe to The Spread for more stories exploring the creative side of athletics.

The Spread is produced by Butter Studio.

Michael Mazzara, the CEO of Rogue Expeditions, is pioneering a fresh category in travel: the running vacation. Unlike a traditional founder story, Michael shares his unique perspective on acquiring established companies rather than building them from scratch. He dives into how he assessed Rogue Expeditions’ foundation and identified where he could innovate, expanding beyond adventure travel to offer a variety of running-centered experiences.

Tune in for an inspiring conversation on the future of running travel, the journey of transforming an existing brand, and how Rogue Expeditions is creating unforgettable experiences for runners worldwide.

The Spread is produced by Butter Studio.

Olivia Witherite, Marketing Director for the Webby Awards, shares her experience transitioning from the always-on sports industry, at companies including The Game Day and The Athletic, to her current role, where she’s creating a team culture centered around work-life balance.

Olivia candidly discusses the issue of burnout and the crucial mindset shift she embraced after stepping back from the world of sports marketing. She reflects on how the ambitious athlete mentality influences the business of sports and how it’s sparking conversations around mental health in the industry.

Join your host, Cari Sekendur, and hear how Olivia is prioritizing her creative expression and the importance of defining your identity and value beyond your career.

Subscribe to The Spread for more stories exploring the creative side of athletics.

The Spread is produced by Butter Studio.

Join us for an engaging conversation with Alana Casner, the SVP of Business Development & Athlete Relations at Parity, a sports marketing and sponsorship platform dedicated to closing the gender income and opportunity gap in professional sports.

With a rich background at The Players’ Tribune, the NBA, and Adorama, Alana discusses unforgettable moments working with NBA legends, the power of athlete-brand collaborations, and the potential for sponsorships in women’s sports. She also explores the importance of leadership, vulnerability, and mental health, highlighting successful Olympic campaigns that captured athletes' emotions and motivations.

Tune in to hear from Alana about how Parity's initiatives are closing the gender income and opportunity gap in professional sports.

Subscribe to The Spread for more stories exploring the creative side of athletics.

The Spread is produced by Butter Studio.