It can feel impossible to devote time every day to reading and keeping up to date on what is happening in the world and your industry - but having information and an understanding of what is going on lets you provide good advice and make good recommendations to your clients. This week on the Spin Sucks Podcast, Gini Dietrich is making the case for reading every single day.

While the PESO model is the most effective way to create and track successful PR campaigns - it isn't always easy to implement. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the 5 most common struggles communicators find in rolling it out.

Right now a lot of communications professionals are more focused on what AI can't do than what it can. In this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about why you should be getting a handle on AI's capabilities and making sure your own stay relevant.

There are introverts and there are extroverts - both are necessary for the running of the world, but the world isn't really designed for the introverted among us. Today, Gini Dietrich is talking about the different things introverts bring to the table, and how to make sure they're able contribute the value they bring to the table - without making them completely miserable.

We're taught to conform, to accept, and not rebel against the status quo. Sometimes breaking the rules is exactly what you need to succeed. Gini Dietrich shares the traits of rebel leaders and encourages you to be bored and let the rebel in you come out.

That's the question we're asking each other, and ourselves every week now, and when life and work are a pressure cooker of things to worry about, Gini Dietrich wants us to remember to take care of ourselves, and shares some ideas for how to do it.

There is reason to be nervous about the economy, and what is going to be happening in the coming months and years. But, it's all going to be okay. On today's episode of the Spin Sucks Podcast, Gini Dietrich is talking about what you can do to make sure you are safe and protected as the economy changes.

Please enjoy this summer reply of last year's popular, The Differences between Marketing, Communications and PR! What drives Gini Dietrich absolutely batty? Thinking that the different elements of communication are totally different fields that stand alone. We're all communicators whether we're in email marketing or crisis communications or anything in between. Listen to this week's episode to find out why.

Lots of companies are hoping for thier big PR break - but most companies don't have the story needed to make it happen - and don't really know what they'd do if it did. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about what is means to go viral and why you should carefully consider whether it's worth pursuing.

This year's Muck Rack state of PR survey is out and it's a doozy. Gini Dietrich is breaking it down and talking about some of the highlights on this week's episode of the Spin Sucks Podcast. Check out the Survey here: https://muckrack.com/blog/2022/06/02/state-of-pr-2022

Research shows that when women step into executive roles, profits increase. Gini Dietrich is exploring why this is on this week's episoe of the Spin Sucks Podcast.

Positive feedback is critical to the moral and motivation of your team. While it's important to give constructive criticisim when it's warranted, there's no need to find it just to balance out the good things you want to say! That's what Gini Dietrich is talking about on this week's episode of the Spin Sucks Podcast.

As much as we'd like to avoid it, recessions are inevitable from time to time. The is an old adgage that advertising was a bellwether for the economy, and it's proven to be true. Gini Dietrich is talking about how to weather the coming recession, and make sure you come out intact on the other end.

Chris Penn once told Gini Dietrich that as AI tools develop, the role of communicators will be one of conducting a symphony of robots, designing and coordinating work from different sources for specific outcomes. That day is near, if it isn't here already and that's what we're talking about today on the Spin Sucks Podcast.

Happy 200th Episode! Fully recovered from moving house and Covid, Gini Dietrich is celebrating 200 episodes of the Spin Sucks Podcast with a hard hitting, no holds barred conversation with superfan and tough critic, Addie Dietrich.

Earned media is becoming harder and harder tog et with journalists and other gatekeepers, but is increasibly important to executive teams. Your pitches need to be on point, and this week on the Spin Sucks Podcast, Gini Dietrich is talking about how to do it.

Every now and then someone comes along and runs an absolutely epic scam. How people get away with it is baffling, and yet they do - and then sometimes people like to blame PR for at least some of the fallout. That is not necessarily fair - this week on the Spin Sucks Podcast, Gini Dietrich is talking about the role - and the responsibility, communications has when business owners are running scams.

Every really good PESO model based plan starts with owned content as the foundation. On this week's episosde of the Spin Sucks Podcast, Gini Deitrich is talking about the media you create that lives on an online property you own, and how you use the other elements of the model to distribute and promote it.

Starting any new project can be intimidating, but starting a huge new content project is even more so - getting traction is *hard* and it doesn't go quickly. On today's episode of the Spin Sucks Podcast Gini Dietrich is talking about how to make that process as fast and efficient as possible.

Shared media is one of the PESO model elemtents it's easy to be wrong about - often because we feel like we should be on a particular platform without having a solid strategic reason to back that up. Today on the Spin Sucks Podcast, Gini Dietrich is talking about how to make your social decisions strategically.

The changing media landscape means that it can be harder to get earned placements - but by thinking outside the box and considering different media properties and ways to contibute, you can get mentions for your company in a huge variety of places.

I always say that people buy from people, and if your clients are happy to buy from - and work with - the other people on your team, it is going to be much easier to scale. This week on the Spin Sucks Podcast, Gini Dietrich is talking about how and why to elevate your colleagues.

When you get a juicy media placement - how to you leverage it? Paid media is a great way to get more out of the mentions and attention you are getting by other means, and on today's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to do that using the CAB method.

While parts of the world are in crisis, it can be difficult for communicators and companies to know what they should be talking about and how. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about how to communicate your ESG efforts.

The most common question Gini Dietrich is asked about the PESO model is how to start implementing it. This week on the Spin Sucks Podcast she is talking about starting with the most important element of the model, Owned, and building a campaign around it.

There's more than one reason to keep your nose clean as a communicator - but not everyone does. There are plenty of companys out there who seem to be doing their level-best to keep the reputation of the industry low. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the importance of speaking the truth - and what can happen when we don't.

Sometimes, bad things happen, and how companies deal with employees going through bad things is a huge point of potential success or failure. Grief leadership is the skillset required to navigate these situations. This week on the Spin Sucks Podcast, Gini Dietrich is talking about how to do it, and what a difference it can make to your team.

Whether you're working for an agency, a non-profit or by yourself, you need a solid communciations plan to set expectations, define success and protect you from demands you can't (or shouldn't) meet. This week on the Spin Sucks Podcast, Gini Deitrich is talking about the strategies and tactics you need to create a plan that keeps everyone informed and happy.

You never know who you might run into - and who they might know! It's always good practice to treat other people the way you want to be treated, and that principle has potentially huge implications in your business, in your communications, and in your personal life. That's what Gini Dietrich is talking about on this week's episode of the Spin Sucks Podcast.

Sometimes we have times in our lives when we feel like we can do anything - we're creative powerhouses and nothing can stop us, and other times we feel like nothing will ever go right again. In this week's episode of Spin Sucks Gini Dietrich is talking about Hot Streaks - what they are and how you can have one in your career.

If you know what you know and what you don't know, you're doing pretty well - but do you ever think about where your knowledge and decisions are coming from, and if that information is inaccurate? That's what this week's replay episode is all about. Next week, Gini Dietrich will be back with a new episode of the Spin Sucks Podcast.

If change is low-risk, we tend to like it - but the higher the risk, the less open to it we are. This is a problem because things are constantly changing and to stay current, we need to keep ourselves open to the process and the outcomes. The answer to this is neuroplasticity - or how to unlearn what you think and what you know. That's what Gini is talking about on this week's episode of the Spin Sucks Podcast.

This week on the Spin Sucks Podcast, Gini Dietrich is digging into the result of the 2021 State of Business Podcasting Report from One Stone Creative, and what you can take away from it to start (or refine!) your podcast this year. Download a copy of the report at OneStoneCreative.net/Report2021.

To start 2022, we're replaying the popular year-opener from 2021, with a PESO model primer where Gini Dietrich talks about how we can use the PESO model to do more with the skills and talents we have available.

Trust in the media, scientists and the government has taken a nosedive in the last couple of years - and it's one of the most difficult things to quantify. Given how important it is, however, the role of communicators is critical in establishing and maintaining trust within and for organizations. Gini Dietrich is talking about how on this week's episode of the Spin Sucks Podcast

Generative search is going to be affecting SEO sooner rather than later - but the foundations don't change - using your content to share your Experience, Expertise, Authority and Trust is still going to be the best thing you can do to make sure your content gets found. Gini Dietrich is talking abut the changes you do and don't need to make on this week's episode of the Spin Sucks Podcast.

If you're thinking about starting your on PR company, or going out on your own as a freelancer, then this week's episode of the Spin Sucks Podcast is for you. Gini Dietrich is talking about how to tell if it's a good time to start something new - and how do do it if it is.

Enjoy this popular episode from earlier in the year! In the communications industry, we don't have a uniform way to measure what we do, which causes confusion about everything from what we should be measuring in the first place, to what kind of goals and objectives make the most sense to try and measure, and how to communicate it all to teams, leadership and boards. Gini talks about this industry-wide issue and shares some solutions on this week's episode of the Spin Sucks Podcast.

What do you think it means to share something "off the record?" On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about giving information on background, what you can expect when something is off the record, and how to navigate "on background" conversations with journalists.

The Muckrack State of PR Measurement Report has recently been released and the results are shocking. 94% of respondants say they measure success and results by the number of stories placed - but that is nowhere close to how you get the full story. Gini Dietrich talks about what you should be looking at instead on this week's episode of the Spin Sucks Podcast.

Gini Dietrich loves content. All kinds of content. But especially blogs. The door is open for absolutely everybody to tell stories in ways that area meaningful for them, and if you invest the time, over time, there are likely to be people paying attention. Today, Gini is talking about the insights found in Andy Crestodina's and the team at Orbit Media's annual Blogger Survey.

A lot of people (although not all!) love working remotely. That means that re-opening workplaces is a minefield in more ways than one - and that means it's an interesting time to be a communicator. From vaccine status, to racism and misogyny, to the ongoing struggle between school hours and work hours, Gini Dietrich is talking about returning to offices (or not!) and how professional communicators are talking about it.

There has never been a better time in history for communicators. On this week's episode of the Spin Sucks Podcast, Gini Dietrich discusses the research findings of the 2021 Future of Corporate Communications Study and how the communicator's role is forever changed. She breaks down her four favorite insights she found in the report, shares what that means for you, and how you can make 2022 and beyond successful.

It's been 12 years since the first Trends and Insights report from The Content Marketing Institute and Marketing Profs. On this week's episode of the Spin Sucks Podcast, Gini Dietrich is talking about the report, and particularly, what changes Covid has wrought. Tune in to find out what the report means for your communications work.

Where were you during the Great Facebook Outage of 2021? Was it a tech problem that could happen to any company, or something a little more suspicious? That's what Gini is talking about on this week's episode of the Spin Sucks Podcast.

Trust in the media is declining - and often for pretty good reason. On today's epispde of the Spin Sucks Podcast, Gini Dietrich is talking about why, what role PR professionals and journalists have it it, and what you should be doing to keep your credibility high. Join the Spin Sucks Community SpinSucks.com/spin-sucks-community.

Gini Dietrich has a vision about making the field of marketing and communications a better, more effective place with a shared understanding of how ROI is created and measured - and she's got a plan for how to make it happen. She's talking about it this week on the Spin Sucks Podcast.

PR has expectations and a perception issue - together these can make for a challenging reputation and a major hurdle to overcome when they're pitching their services - especially when there is someone sneaking around with alternative goals. Gini Dietrich talks about why this is and what you can to about on this week's episode of the Spin Sucks Podcast.

Mental Health has always been important, but it hasn't always been something we talked about. The pandemic has changed all that and employees around the world are reconsidering their work lives. Companies who want the best talent need to be hyper aware of how their employees are doing. That's what Gini Dietrich is talking about on this weeks episode of the Spin Sucks Podcast.

In this week's episde of the Spin Sucks Podcast, Gini Dietrich is talking about how far Spin Sucks has come over the years. She looks back to the beginnings of the blog (and shares the very first blog post that appeared on it!) and talks about how things have, and continue to change for the better.