Chris Voss was the FBI's lead international hostage negotiator… but these days, he's helping CEOs, speakers, and sales pros negotiate million-pound deals, win high-stakes conversations, and get results — without pushing, pitching, or people-pleasing.

In this episode of The Speaking Club, I'm joined by the author of Never Split the Difference to explore how you can use his real-world-tested negotiation techniques to build trust fast, shift resistant clients into action, and speak with more power and presence.

And yes — I even used one of his own tactics to get him to say "yes" to coming on the show!
Whether you're trying to book more speaking gigs, close better clients, or simply influence with integrity — this one's packed with actionable diamonds!

What you'll discover:

• How Chris Voss went from SWAT and undercover ops to suicide hotlines and high-stakes hostage negotiation — and why it made him one of the world's top communication experts.
• What compelled Chris to share his FBI-developed negotiation system with the world instead of retiring into the sunset — and how that decision shaped Never Split the Difference.
• The one negotiation tactic that sounds great on paper… but can actually backfire, and what to do instead.
• Chris's ride-or-die technique — the one negotiation move he'd keep if all others were off the table.
• The common "influence" move that actually kills deals faster than anything — and what to replace it with.
• How Chris would handle a client who's stalling on a deadline or payment — and the exact question he'd use to move them into action.
• The subtle ways Chris reads and influences a room when he's speaking — and how his FBI experience shapes his delivery and timing.
• Why "labelling the room" during a talk can deepen audience connection — and how to read silent resistance and adjust in the moment.
• What the concept of the "Black Swan" means for public speaking — and how spotting the right insight can completely change your impact.
• How to make your audience feel in control (even if you're the one guiding them) — and why that's the secret to ethical influence and increased action.
• Why "Yes is nothing without how" — and how to use this principle in your calls to action so that people actually follow through after your talk.

Enjoy!

If you'd like to watch the video of the episode, you can do that here>>

Guest Information:
Website: https://www.blackswanltd.com/chris-voss  
LinkedIn: https://www.linkedin.com/in/christophervoss 

 

Books & Resources*:

Start with No by Jim Camp

The Rise of Superman by Steven Kotler

Stealing Fire by Steven Kotler

The Talent Code by Daniel Coyle

 

Speaking Resources:
Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk: https://saraharcher.co.uk/newguide-tsc 

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge: https://www.saraharcher.co.uk/challenge 

 

To share your thoughts:                                                  
·   leave a comment below.
·   Share this show on X, Facebook or LinkedIn.

To help the show out:
·   Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.

*(please note if you use my link I get a small commission, but this does not affect your payment)

I first came across Adele Bates when I was judging the Storytelling category at the Speaker Awards—and her talk really stood out and grabbed my attention.

It was powerful, authentic, challenging and captivating. 

She didn't just tell the story. She performed it. Her talk built drama and connected emotionally to the audience, leading you to see a new perspective. 

Based on that performance and the fact that she went on to win the award for best storyteller, I knew I had to get her on the show. 

Not only did I want her to unpack the craft behind that talk, but I also wanted to dig into the powerful work she's doing at the intersection of education, leadership, and human behaviour.

Adele has over 20 years' experience working in some of the most challenging educational environments—mainstream, special, and alternative provision. Her journey has taken her from classrooms where she's had juice poured over her head and skateboards hurled at her… to research trips across the globe… to keynote stages and international recognition.

She is the author of "Miss, I Don't Give A Sh*t: Engaging with Challenging Behaviour in Schools. And today she and her team also work with organisations and leaders to tackle challenging dynamics in the workplace. 

Whether you're a speaker, leader, educator or changemaker, Adele's stories and insights will challenge your thinking, stir your empathy, and give you practical tools for connection and communication.

What You'll Discover:

• What triggered Adele to set off on a quest to discover a different way of approaching dealing with challenging behaviour.
• The key values that guide Adele's work with both students and corporate leaders.
• How to hold high expectations and compassion without burning out.
• The real disconnect between behaviour policies and lived experience in schools.
• The surprise career Adele had before she became a teacher and how she made the transition from educator to paid keynote speaker.
• The big mistake she made with a speaking client that she would never make again.
• Why it doesn't matter if you are introverted or extroverted to be successful as a speaker.
• How she developed the award-winning storytelling section of her talk.
• The single piece of feedback that transformed her speaking presence.
  
  

All things Adele:

Website: adelebateseducation.co.uk

LinkedIn: https://www.linkedin.com/in/adele-bates-03b566208/ 

Books & Resources*:

Wild Power by Alexandra Pope and Sjanie Hugo Wurlitzer 

Speaking Resources:

Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

 

Thanks for listening!

 

To share your thoughts:                                                  

• Share this show on X, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.

• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

My guest today is Heather Lillico. I was so inspired by an article I read from Heather on the Tiny Buddha website, where she outed herself as a nutritionist who out of the limelight was actually struggling with an eating disorder, that I was curious to find out more.

What I discovered is that her journey of managing and mastering anxiety is not only inspiring, but could really help those of you who are struggling to manage anxiety around speaking. 

I know so many speakers and aspiring speakers struggle with this and it can really sabotage results, or worse get in the way of you getting started in the first place. 

Heather is a Holistic Nutritionist, Yoga & Meditation Teacher, and Anxiety Warrior. She teaches anxious, people-pleasing perfectionists how to step into a more confident version of themselves with a natural & holistic approach. 

She is the creator of the anxiety support app, Cultivating Calm, and believes we can all make mental space for what really matters.

Heather's been through the trenches and come out stronger, and in this episode, she's sharing the real, practical tools you need to stop letting fear run the show.

We dive into:

• Why anxiety is more than just a feeling—and what it's really trying to tell you
• The surprising link between what you eat and how confident you feel on stage
• A simple mindset shift that can turn anxiety into excitement
• A powerful technique to calm those pre-stage jitters in seconds
• The biggest mistake speakers make that actually fuels their fear (and what to do instead)
• Why waiting for 'confidence' before you act is a losing game

Enjoy!

 

If you'd like to watch the video of the episode, you can do that here:

 

All things Heather:

• Website: Heather's Website
• Instagram: @HeatherLillico
• Cultivating Calm App: Download Here
• Tiny Buddha Article

 

Books & Resources*:

The Miracle of Mindfulness by Thích Nhất Hạnh, et al 

 

Speaking Resources:

Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

 

Thanks for listening!

 

To share your thoughts:                                                  

• Share this show on X, Facebook or LinkedIn.

 

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

 

I reached out to invite Gavin Howarth to be a guest on the podcast for a number of reasons. 

Firstly, he writes some of the most engaging and authentic posts I've seen on LinkedIN that get a lot of traction

Secondly, one of his posts made reference to an experience he had whilst waiting to do a talk recently, and I knew that this would be useful to you.

Thirdly, he is a brilliant leader and has a powerful vision for his company and his team that I am sure will be an inspiration to you. 

So … who is he?

Well Gavin is the Managing Director of Howarths, and his company helps thousands of other businesses manage one of the most challenging aspects of navigating growth - taking on and managing people.

Howarths advises companies on HR, Employment law, Health & Safety, and getting the best out of a team, and their client retention rate is incredibly high. 

In this show we cover what it takes to be a great leader and create a high performance culture underpinned by people who love to come to work. 

But we of course also look at how Gavin has embraced authentic storytelling in his talks and linkedIn posts to grow a big following and attract more clients. 

Enjoy!

 

What you'll discover:

• The key events that led Gavin to what he does today.
• Gavin's view on the three things that are most critical for sustainable success.
• Why Gavin gets reminded he is going to die 5 times a day.
• How Howarths develop and encourage personality and individuality at work and why it's important to the business.
• The qualities of a great leader.
• Why Gavin hates the term 'soft skills'.
• What happened when Gavin did a talk in a room full of business power houses.
• How Gavin managed his thinking whilst waiting to go on stage. 
• The process Gavin uses to create his LinkedIn content.
• The mantra that underpins Howarth's business success.

All things Gavin:

Website -  www.howarths-uk.com

LinkedIn - https://www.linkedin.com/in/gavinhowarth/

https://www.wecroak.com

The Book of Joy: Lasting Happiness in a Changing World by Desmond Tutu and Dalai Lama

 

Leave a rating or review for The Speaking Club (Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

 

Resources:

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

Practice your speaking & test your content in a safe space in The Speaking Club 'Live' Membership

Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme. 

Want to find out about working with me 121 then book a call here.

https://www.saraharcher.co.uk

Thanks for listening!

 

To share your thoughts:

•   leave a comment below.
•   Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

•   Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
•    Subscribe on iTunes.

 

*(please note if you use my link I get a small commission, but this does not affect your payment)

If you want your talks to stand out, inspire, entertain and be more memorable, then you need to use stories and humour. 

Getting the right stories together and crafting appropriate jokes are the first thing you need to get right, but that doesn't guarantee things will go the way you want. That's because there is another issue that I see tripping people up in this area, and often they're not even aware that they're doing it.

That's what I want to cover today. 

I'm going to share exactly what this problem is and also show you what you need to do to stop it from sabotaging your success.

Enjoy!

 

What you'll learn:

• Why you should consider using stories and humour in your talks.
• What you need to think about when choosing your material. 
• The trap that many speakers fall into when using stories and humour in their talks. 
• How you can influence the audience reaction to your talk by the way that you're thinking about it.
• Why you could be teaching your audience not to laugh and what to do instead..
• The connection point between an analogy and your message and why it needs to be strongly made. 

And more!!

 

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

 

Resources:

UNICEF UKRAINE AID

RED CROSS UKRAINE AID

Nail Your Signature Talk Programme

Take the Snackable Story Challenge

The Speaking Club Facebook Group

The Speaking Club 'Live' Membership

https://www.saraharcher.co.uk

https://www.ratethispodcast.com/tsc

www.lemon-squeeze.co.uk/crunch

Thanks for listening!

 

To share your thoughts:

•   leave a comment below.
•   Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

•   Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
•    Subscribe on iTunes.

 

*(please note if you use my link I get a small commission, but this does not affect your payment)

Elevator pitches are often thought of as only relevant for entrepreneurs, sales people and business owners. But I'm here to let you know that if you are an employee, then you need to understand how to create a pitch too.

In this show, I'm going to share all the reasons why you need a pitch, the big mistakes people make, and the ingredients of a great pitch.

My aim is that you understand what you need to do to create a pitch that works, and gives you the confidence to share about what you do, or your idea or project in a way that will shine. 

If you want to always be ready to take your shot, then this is for you!

Enjoy!

What you'll learn:

• Why you need to understand how to create a compelling pitch.
• The biggest mistakes people make with pitches.
• The elements of a great pitch.
• Why you need to be aware of your 'perceived' weak points.
• A simple pitch structure.

And more!!

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

 

Resources:

 

UNICEF UKRAINE AID

RED CROSS UKRAINE AID

Nail Your Signature Talk Programme

Take the Snackable Story Challenge

The Speaking Club Facebook Group

The Speaking Club 'Live' Membership

https://www.saraharcher.co.uk

https://www.ratethispodcast.com/tsc

www.lemon-squeeze.co.uk/crunch

Thanks for listening!

 

To share your thoughts:

•   leave a comment below.
•   Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

•   Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
•    Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

In this episode I've pulled together insights from four powerhouse networkers, and each of them is an expert in creating value and building relationships. What they share will make sure you grow your network powerfully and authentically, so that your business or career prospers and you make some great friends along the way.

Devora Zack has carved out a reputation as a networking guru, and what she has to share about authentic networking is valid whether you're doing it online or eyeball to eyeball. 

She's been featured in many publications and media such as the Wall Street Journal, Forbes, USA Today, Women's Health and Fast Company - to name but a few!

Stefan Thomas believes that putting effort into building and sustaining relationships at scale, over time, has benefits for every person, whether they own their own business, work for a company, or do a mixture of both. The trouble is that as Stefan says:

"What most people think networking is, and what it actually is, are two very different things."

Peter Beaumont has led the marketing teams for some of the most iconic global brands, in a career spanning over 80 countries. In that time he figured out the secret to managing and building strategic business relationships, and now he speaks and consults with other companies using his six step process to help them develop more powerful connections and take things to the next level.

Brandon Fong learned lessons at a young age from his parents that enabled him to master three of the most important skills that an entrepreneur needs for success. At 22 using those skills he made a connection that would change his life. He has continued to build on those skills and today he is on the journey to his own seven figure business and is helping entrepreneurs use his 'Magic Connection' method to develop relationships that will change their lives too.

Enjoy!

 

What you'll discover: 

Devora:

• Four great tips for getting the most out of a networking event.
• Why you should follow up and what to consider in your follow-up to increase the chances of them saying yes.
• How to avoid the traps that damage rapport.
• Addressing the balance of speaking and listening in networking conversations.

 

Stefan:

• Whether you should always agree to 121 follow ups. 
• Getting the balance right in 121 conversations between asking versus telling.
• Why you should take advantage of longer speaking slots in networking meetings.
• Why storytelling is important for successful networking and marketing.

 

Peter:

• How to define the key relationships you need to influence and develop.
• The important ingredients for developing strategic partnerships.
• How you know if you're doing 'human to human' business relationships right. 

 

Brandon:

• The 'Ikea effect' and how you can use this principle to add value to people who are more successful than you.
• The slipstream technique and how you can use it to accelerate your success.
• Brandon's 'Magic Connection' method and the three ingredients for success.
• The benefits of 'no' oriented questions and how to use them.
• An example of an email using Brandon's 'magic connection' method, which helped him change his life at 22. 

 

Guest Links:

All things Devora:

Website: https://www.myonlyconnect.com

Facebook: https://www.facebook.com/devora.zack 

LinkedIn: https://www.linkedin.com/in/devora-zack

Books*:

Networking for People Who Hate Networking

Singletasking: Get More Done One Thing at a Time

Managing for People Who Hate Managing

All things Stefan:

stefanthomas.biz

https://www.linkedin.com/in/stefanthomasnetworking/

https://www.instagram.com/thenetworkingretreat/

Books*:

Instant Networking by Stefan Thomas

Business Networking for Dummies by Stefan Thomas

Win the Room by Stefan Thomas

 

All things Brandon:

https://brandon-fong.com

Search for the The 7 Figure Millennials Podcast

Magic Connection Method: www.magicconnectionmethod.com 

• Coupon Code for the accelerator program: 7FM

More advanced training and bonuses: www.bfo.ng/tsc  

Twitter: @BrandonSFong

 

All things Peter:

Website: http://connxn.net

LinkedIn: Peter M Beaumont

Twitter: @pbeaumConnXN

Email: peter.beaumont@ConnXN.net 

 

Books*:
The Relationship Roadmap - Peter Beaumont

 

Full Episode Links

The Inside Track to Networking Like a Boss! With Devora Zack - 128

How to Build and Grow Your Professional Network with Stefan Thomas - 201

How to Captivate the Room When You're Networking on Zoom - 144

How to Make that One Connection That Could Change Everything with Brandon Fong - 147

Why You Need to Be More Strategic About Business Relationships with Peter Beaumont - 143

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

Practice your speaking & test your content in a safe space in The Speaking Club 'Live' Membership

Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme. 

Want to find out about working with me 121 then book a call here.

https://www.saraharcher.co.uk

 

Thanks for listening!

 

To share your thoughts:                                                  

• Leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.
•  Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

With a Master's in Health Science, Verla Fortier is a former Director of Surgery at The Toronto Hospitals in Toronto, Ontario and a retired Associate Professor of Nursing at McMaster University in Hamilton, Ontario, Canada. 

She is also a returning guest to The Speaking Club, and she is back because she has written a new book that I believe will save lives.

In episode 88, her first interview with me, she shared her own story of what happened when she was diagnosed with systemic lupus just a few days before she was due to retire to her hometown of Manitoba. 

That led to her writing her first book, 'Take Back Your Outside Mindset', creating a podcast, and becoming a speaker and expert about green space. If you haven't heard that interview then do have a listen.

At around the same time she received her lupus diagnosis, Verla's lifelong friend Lesley, died of a sudden cardiac arrest on a three day road trip. Verla couldn't understand why it happened, because Lesley had been a healthy woman. 

The mystery surrounding Lesley's passing stopped Verla from being able to accept and grieve the passing of her best friend. It haunted her so much that as soon as she was strong enough, she set out to solve it.

Her latest book is the result of that investigation, and what Verla discovered about what happened to her friend on that road trip is shocking.

Enjoy!

 

What you'll discover:

• Why Verla felt compelled to write this book.
• How Verla unraveled the mystery of her best friend's death. 
• Verla's thoughts on why conventional medicine so far behind in relation to this research.
• What your heart variability measurement is and how it can act as an early warning system for ill health and save lives.
• Some of the myths and mistakes around managing your heart health that are putting people at risk.
• How to look after your heart if you live in a city
• Why you need to take more responsibility for protecting your heart.
• How going outside for just three minutes a day can make you more sexy.
• How Verla is planning to use speaking to get the message out there.

All things Verla:

Website - Treesmendus.com

Take Back Your Outside Mindset by Verla Fortier

Take Back Your Outside Mindset Workbook by Verla Fortier

Optimise Your Heart Rate by Verla Fortier

 

Resources:

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

Practice your speaking & test your content in a safe space in The Speaking Club 'Live' Membership

Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme. 

Want to find out about working with me 121 then book a call here.

https://www.saraharcher.co.uk

Thanks for listening!

 

To share your thoughts:

•   leave a comment below.
•   Share this show on Twitter, Facebook or LinkedIn.

 

To help the show out:

•   Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
•    Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

So many organisations struggle to implement change effectively. Certainly in my many years of being involved in projects and big change programmes, I rarely saw one that didn't overrun, exceed the budget and lose employee goodwill along the way. It wasn't until I left the corporate world and trained in marketing, sales and influencing that I understood why it happened so often, and how to proactively dismantle the barriers and obstacles that get in the way.

So … in this show I want to answer two questions for you:

1. Why are most organisations crap at effecting change?
2. How can stories help leaders to make change happen successfully?

And just so that we're on the same page … to me successful change means minimal deviation from plan and budget, minimal disruption and minimal loss of employee goodwill.

Enjoy!

 

What you'll learn:

• Why most organisations struggle to implement change successfully 
• The Star Trek story that illustrates why change is hard.
• Why I fell out of love with the 80's Highlander film and how that can help you win hearts and minds.
• The map for a story led change talk
• How to use that map to create your talk
• Why you should pay extra attention to the questions you get asked by your audience
• The three different groups you will find in every change scenario.
• Why you don't need to be creative to use stories in your talks

And more!!

 

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

 

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

 

Resources:

UNICEF UKRAINE AID

RED CROSS UKRAINE AID

Nail Your Signature Talk Programme

Take the Snackable Story Challenge

The Speaking Club Facebook Group

The Speaking Club 'Live' Membership

https://www.saraharcher.co.uk

https://www.ratethispodcast.com/tsc

www.lemon-squeeze.co.uk/crunch

Thanks for listening!

 

To share your thoughts:

•   leave a comment below.
•   Share this show on Twitter, Facebook or LinkedIn.

 

To help the show out:

•   Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
•    Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

If you listened to episode 218 of the show you will have heard me talking to AnnMarie Wyncoll, who helps people write and publish their books.

But one thing that AnnMarie was very clear on was that once the book is written whether you're with a publishing company or self-publishing - the marketing and promotion of that book pretty much rests with you.

You probably won't be surprised to hear that speaking is one of the most effective ways to build an audience and make more book sales.

But you don't often get specific advice about what to put in the talk and how to adapt it for the multiple speaking mediums that you can use to get your message out there.

That's where this episode comes in.

Enjoy!

What you'll learn:

• Why you need to spend time creating a talk about your book
• The ingredients that need to be in the talk about your book
• Ideas for creating your book promotion campaign
• How you can adapt that talk for different platforms
• Tips for making the pitch to talk

And more!!

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

Resources:

UNICEF UKRAINE AID

RED CROSS UKRAINE AID

Nail Your Signature Talk Programme

Take the Snackable Story Challenge

The Speaking Club Facebook Group

The Speaking Club 'Live' Membership

https://www.saraharcher.co.uk

https://www.ratethispodcast.com/tsc

www.lemon-squeeze.co.uk/crunch 

Thanks for listening!

To share your thoughts:

•   leave a comment below.
•   Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

•   Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
•    Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

Have you got a story to tell?

Do you have a big message to share?

Perhaps you should consider writing a book.

Just like a great talk, a book is a fantastic way to bring that message or story alive for people and in a way that you can scale… as long as it's done in the right way.

But there are many potential traps waiting to slow you down, or stop you from getting the book finished and out into the world, that's where this show can help.

My guest AnnMarie Wyncoll is an author and founder of Begin a Book. Her desire to become an author was born when she had an epiphany about her life with a toilet brush in her hand. 

Unfortunately, her journey was fraught with obstacles to overcome, but she didn't give up and eventually she held her first book in her hands.

Today, through her company Begin a Book, she makes the book creation process stress free and easy for other aspiring authors. 

In this show, she will be sharing how to avoid the pitfalls of publishing and she'll also be giving you some brilliant advice to make sure your book has the best chance of reaching the people who need to read it.

Enjoy!

 

What you'll discover:

• What a toilet brush moment is and what caused AnnMarie to have hers.
• What made her switch from being a part-time author to launching a book company.
• The people who AnnMarie thinks shouldn't write a book. 
• The three big traps people can fall into on the book creation journey.
• The three things AnnMarie had wished she'd known before she wrote and published her first book.
• What's better - self-publishing or working with a publishing company.
• How you should tackle talking about real people.
• How you should handle quotes in books.
• The best ways to go about promoting your book once you have it.
• How AnnMarie uses speaking in her business.

 

All things AnnMarie:

www.beginabook.com

https://www.linkedin.com/in/annmariewyncoll/

Resources:

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

Practice your speaking & test your content in a safe space in The Speaking Club 'Live' Membership

Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme. 

Want to find out about working with me 121 then book a call here.

https://www.saraharcher.co.uk

 

Thanks for listening!

 

To share your thoughts:

•   leave a comment below.
•   Share this show on Twitter, Facebook or LinkedIn.

 

To help the show out:

•   Leave an honest review at https://www.ratethispodcast.com/tscYour ratings and reviews really help get the word out and I read each one.
•    Subscribe on iTunes.

 

*(please note if you use my link I get a small commission, but this does not affect your payment)

Your voice is one of the most neglected, yet most important tools you have as a public speaker.  Your ability to be heard clearly, to last out the talk energetically, and to connect powerfully with the emotions of your audience are all reliant on your voice. That's why for the first of the insights episodes, I have pulled together highlights from some of the best voice artists and teachers to help you ensure that you are looking after and fully utilising this incredible instrument. 

First up, joining me on the show is Jay Miller. Jay has spent the last 20 years training speakers, actors and business people how to develop a great voice, as well as overcome anxiety around public speaking. He is now one of Canada's finest voice and speech coaches, appearing across the Canadian media, and his work has had a profound effect, not only on building compelling and engaging voices, but also on the lives of those people that work with him. 

Helen Langford is a voice actor, who absolutely loves the sound of her own voice … and so do lots of others. She works for many corporate clients, including household names, and every day she tells stories, explains tricky concepts, promotes brilliant ideas and gets to be somebody new!

Kristin Linklater has sadly passed away since recording the original interview, which makes what she shares even more precious. She had a long and distinguished career as a teacher and actor in Europe and America, working with some of the most prestigious theatre companies and dramatic institutions in the world. She also wrote one of the seminal books on voice technique based on hearing 'the person, not the voice

Enjoy!

What you'll discover: 

Jay:

• The distinction between projection and speaking louder. 
• Why you should treat your voice like a plant you love.
•  A tip you can use to sound better tomorrow and develop vocal stamina.

 

Sarah:

• How you can influence the emotional state of your audience 
• Things that can affect the pitch of your voice as a public speaker 
• Tips for getting more pitch variation

 

Helen:

• How to avoid the droning voice.
• Why your voice is never fully dressed without a smile 
• The difference between pitch and tone
• Simple vocal warm up exercises you can do at the side of the stage. 

 

Kristin:

• The connection between mind, body and voice.  
• Examples of bad voice habits and how they impact the quality of our performance? 
• How trying to control our voice reduces our vocal stamina.
• Why public speakers must 'feel' the words and not hide behind a presentational tone.

 

Guest Links:

All things Jay:

Jay's Website –http://voiceandspeech.com

Jay's YouTube Channel - Visit Voice & Speech on YouTube

Discounted video course

Jay Miller: The Back Exercise Video - https://youtu.be/_97RZ7uRuQs

 

All things Helen:

https://www.helenlangfordvoiceovers.co.uk

https://www.linkedin.com/in/helensvoice/

 

All things Kristin:

https://www.linklatervoice.com

Freeing the Natural Voice by Kristin Linklater 

Freeing Shakespeare's Voice by Kristin Linklater

 

Full Guest Episode Links:

Episode 047 - Raise Your Voice with Jay Miller 

Episode 053 - Four Tools to Help Avoid Being a Dull Speaker by Sarah Archer

Episode 076 - How to tell a Story with Your Voice with Helen Langford

Episode 116 - Setting Your Authentic Voice Free for Great Public Speaking with Kristin Linklater

 

Resources:

The consonant scale warm up:

Ba ba ba bee, ba ba ba baa, ba ba ba, bee, bee, bee, baa, baa, baa, boo, boo, boo

Ca ca ca cee, ca ca ca caa, ca ca ca cee, cee, cee caa, caa, caa, coo, coo, coo

And so on!

 

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

Practice your speaking & test your content in a safe space in The Speaking Club 'Live' Membership

Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme. 

Want to find out about working with me 121 then book a call here.

https://www.saraharcher.co.uk

 

Thanks for listening!

 

To share your thoughts:                                                  

• Leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

 

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.
•  Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

There is lots of information out there around how to use slides in the right way, and indeed I covered this in great detail in podcast episode 082 The Seven Deadly Slide Sins and How to Avoid them.  But what there isn't much on is the answer to the question of whether you should use them in the first place, which is one I've been asked a lot recently.

So, in this episode I want to give you my definitive answer to the question 'Should I use Slides' and explain why I came to that conclusion.

I hope it gives you a few ahas and helps you to have more impact when you speak.

Enjoy!

What you'll learn:

• My view on whether speakers should use slides
• What the 'Tinder Swindler' and 'Inventing Anna' can teach us about using slides. 
• What a visual anchor is and how to use them when you talk. 
• Myths around slide use
• Alternatives to using slides

 

And more!!

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

 

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

 

Resources:

Allan Paivio - Mr Canada 1948

The Seven Deadly Slide Sins and How to Avoid Them - 082

UNICEF UKRAINE AID

RED CROSS UKRAINE AID

Nail Your Signature Talk Programme

Take the Snackable Story Challenge

The Speaking Club Facebook Group

The Speaking Club 'Live' Membership

https://www.saraharcher.co.uk

https://www.ratethispodcast.com/tsc

 

Thanks for listening!

 

To share your thoughts:

•   leave a comment below.
•   Share this show on Twitter, Facebook or LinkedIn.

 

To help the show out:

•   Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
•    Subscribe on iTunes.

 

*(please note if you use my link I get a small commission, but this does not affect your payment)

In this quick tip episode, I'm tackling something that holds many speakers back —decision-making. Whether you're using speaking to market your business, win clients, or land paid gigs, hesitation can cost you big time. Every day you wait, someone else is taking the stage.

In this episode, I cover:

• Why making decisions feels so challenging.
• The results I've seen when speakers go all in.
• Practical ways to accelerate your decision-making process.

If you've been stuck in indecision, or not getting the results you want then listen up.

Enjoy!

 

If you'd like to watch the video of the episode, you can do that here:

 

Leave a rating or review for The Speaking Club

(Take a photo of your review, email it to me at sarah@saraharcher.co.uk and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

 

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

 

Resources:

FREE NEW GUIDE - From Blank Page to Stage 

https://www.saraharcher.co.uk

 

Jackie Brennan's Episode:

Why the Conventional Approach to Managing Mental Health is Flawed and What to Do Instead with Jackie Brennan - 215

 

Thanks for listening!

 

To share your thoughts:                                                  

• Leave a comment below.
• Share this show on X, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

 

Jackie Brennan spent over 30 years building a career in the construction industry. She was dedicated, career focused and ambitious and worked her way up to become a senior leader. But after returning from an overseas contract, she decided to take a rare short break before the next one.

Something happened in that time at home that turned her view of her life upside down. 

Despite having every intention to return, after her revelation she found that she couldn't bring herself to do it, and that short pause turned into a permanent break from a corporate job.

It also forged a new purpose for her, and a complete change in direction.

Today, Jackie uses her experience and her skills in complementary therapies to share a new perspective on mental wellbeing. 

Through her speaking and coaching she challenges conventional thinking, and sets out a different approach for individuals and organisations. One that will enable them to avoid the traps of burnout and poor mental health and secure all the benefits of sustainable high performance.

Enjoy!

What you'll discover:

• How Jackie discovered she was burnt out.
• The unconscious baggage that we carry that can influence our lives and create our biggest regrets. 
• Why the conventional way of tackling burnout and mental wellbeing is not working. 
• The obstacles Jackie is having to overcome in sharing her message?
• The huge benefits for individuals and organisations in tackling burn out differently.
• Three big tips for creating a sustainable, high performance culture.
• How Jackie uses speaking and storytelling to get her message out there.

 

All things Jackie:

https://www.linkedin.com/in/jackie-brennan
https://contactjackie.com
https://www.youtube.com/c/InnerFluency

 

Books*: 

Ask and It Is Given: Learning to Manifest Your Desires by Ester and Jerry Hicks

 

Play Bigger: How Rebels and Innovators Create New Categories and Dominate Markets by Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney

Resources:

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

Practice your speaking & test your content in a safe space in The Speaking Club 'Live' Membership

Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme. 

Want to find out about working with me 121 then book a call here.

https://www.saraharcher.co.uk

 

Thanks for listening!

 

To share your thoughts:

•   leave a comment below.
•   Share this show on Twitter, Facebook or LinkedIn.

 

To help the show out:

•   Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
•    Subscribe on iTunes.

  *(please note if you use my link I get a small commission, but this does not affect your payment)

It's no secret that telling stories is the single most powerful tool you can have in your speaking and marketing. But not all stories are created equal.  There are some that are simply a series of events pulled together into a narrative arc that certainly meet the definition of a 'story'. 

And then, there are the others … 

… the stories that get into your head and your heart and cause you to feel something… maybe anger, hope or laughter.

And that makes you want to share them, and then that story becomes your story. 

So, what is it that sets these two types of stories apart?

Emotion. 

Emotional stories win attention, keep your audience GLUED, and take  them on a journey, but the big question is how do you make a story emotional?

 

That's what you'll discover in this episode!

 

Enjoy!

What you'll learn:

The tools of emotion

Where you should use them

How to turn emotion into a burning platform for action

Why you should lead with emotion

How you can create emotion even when the subject matter seems very dry.

And lots more!!

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

 

Resources:

UNICEF UKRAINE AID

RED CROSS UKRAINE AID

Nail Your Signature Talk Programme

Take the Snackable Story Challenge

The Speaking Club Facebook Group

The Speaking Club 'Live' Membership

https://www.saraharcher.co.uk

https://www.ratethispodcast.com/tsc

 

Thanks for listening!

 

To share your thoughts:                                                  

 leave a comment below.

 Share this show on Twitter, Facebook or LinkedIn.

 

To help the show out:

Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.

Subscribe on iTunes.

For 20 years Shelley Purchon taught people from all over the world to improve their English. Then she decided to turn the tables. She now helps English speakers to adjust the way that THEY communicate, so that people who didn't grow up with English as a mother tongue can understand them more easily.

Shelley learned the hard way how it feels to try to understand a foreign language when she moved to Spain in her twenties. Seven years later she moved back to the UK and taught refugees. She began to notice that although her students could understand her, they were struggling to understand other English people.

She realised that most native English Speakers just didn't know how to adjust their speech for a person who wasn't fluent in English. 

In 2018 Shelley set up English Unlocked to tackle this problem. 

In this episode, she shares some great tips for individuals and organisations, so that you can make your message equally engaging for everyone you're speaking to, no matter how good their English is.

If you have international clients and colleagues, or if English isn't your first language, you are going to love this episode. 

 

Enjoy!

 

What you'll learn:

• Shelley's own experience as a non-native living in Spain.
• The epiphany she had that started her on the journey to starting her company. 
• Why someone who speaks fluently in your language may still struggle to integrate seamlessly into your business. 
• Why being a native speaker could be costing you sales and business opportunities. 
• The challenges that Shelley has faced in getting people to pay attention to this problem and how she overcame them.
• The three biggest benefits for an individual or organisation of modifying their language. 
• The biggest mistakes people make when they speak to non-native speakers.
• Tips that will make all the difference to engaging non-native speakers. 
• Whether it's still possible to effectively use metaphors, analogies, stories and humour when you're speaking to an international audience. 
• What Shelley has noticed about the way I can communicate better on the podcast.

 

https://www.englishunlocked.co.uk/post/how-did-english-unlocked-get-started

https://www.linkedin.com/pulse/how-inclusive-your-company-non-native-english-speakers-purchon

https://www.englishunlocked.co.uk/post/watch-this-video

 

All things Shelley:

How To Be Understood By Overseas Clients (And Avoid Losing Sales)

Code for Discount to Shelley's Event: ARCHER50

https://www.englishunlocked.co.uk/

https://www.englishunlocked.co.uk/weekly-drop-in

https://www.englishunlocked.co.uk/free-downloads

https://www.linkedin.com/in/shelley-purchon-38969b107/

The LinkedIn post relating to international humour

 

Books:

The Enneagram: Understanding Yourself and Others in Your Life  by Helen Palmer

 

Resources:

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

Practice your speaking & test your content in a safe space in The Speaking Club 'Live' Membership

Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme. 

Want to find out about working with me 121 then book a call here.

https://www.saraharcher.co.uk

 

Thanks for listening!

 

To share your thoughts:

•   leave a comment below.
•   Share this show on Twitter, Facebook or LinkedIn.

 

To help the show out:

•   Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
•    Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

How lucky are you?

Does it matter if you are lucky or not when it comes to success in business and speaking?

What if you've been looking at the matter of luck in completely the wrong way.

In this episode, I'm going to show you that you can increase your chances of being lucky, and as a result create more success for yourself. 

Lucky people leave breadcrumbs for us to follow and I'm going to be sharing what those are so that you can become the architect, rather than a victim of chance. 

Then in relation to speaking and business specifically, I'm going to give you the equivalent of a four leafed clover so that you can confidently grab opportunities and move forward in your mission.

Enjoy!

What you'll discover:

• Why luck isn't entirely down to chance.
• How you can influence luck in four different ways.
• A different way to look at luck that gives you more control over your success.
• How to create more chance of success in speaking.
• The four leaf clover of speaking.

And lots more!!

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

Forbes Article by David Kleinhandler

The Luck Factor by Dr Richard Wiseman 

Resources:

UNICEF UKRAINE AID

RED CROSS UKRAINE AID

Nail Your Signature Talk Programme

Take the Snackable Story Challenge

The Speaking Club Facebook Group

The Speaking Club 'Live' Membership

https://www.saraharcher.co.uk

https://www.storyledmarketing.com

https://www.ratethispodcast.com/tsc

https://www.hotflushrebels.com

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

Practice your speaking & test your content in a safe space in The Speaking Club 'Live' Membership

Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme. 

Want to find out about working with me 121 then book a call here.

https://www.saraharcher.co.uk

 

Thanks for listening!

 

To share your thoughts:                                                  

• Leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.
•  Subscribe on iTunes.

 

Chances are all the films you love, all the books you devour, have pulled you in because you can relate not only to the character and their journey, but to the underlying messages that apply universally to all human beings. 

There are recurring symbols and motifs weaved into the fabric of stories from 'The Three Little Pigs' to 'Harry Potter', that signal, repeat and reinforce the themes that writers from Shakespeare to Quentin Tarantino use to draw us in and deliver a moral takeaway.

Speakers and copy writers can also use universal themes and the tools of symbols and motifs in stories and more widely in their content to hook the audience, keep them engaged and get them to remember the core message and action points. 

In this 'best of' show re-run, I'm going to share what I know about universal themes and story plots, and some examples of how you can use them practically in your public speaking and marketing content. 

Enjoy!

What this episode covers:

• What universal themes and basic story plots are
• Why they are important in stories, speaking, and marketing copy
• The different types of universal themes
•  How symbols and motifs reinforce universal themes and what they are
• The options for story plots
•  How you might use them in your speaking and in business. 

Resources:

How to Find Stories to Share in Your Talks, Teaching and Marketing Content - Episode 033

Simon Sinek Forbes Article

Simon Sinek – Ted Talk

JK Rowling Harvard Commencement

I feel Pretty Trailer

 

https://www.facebook.com/groups/thespeakingclub/

https://www.saraharcher.co.uk/challenge 

https://www.facebook.com/SarahArcherSpeak/

https://www.storyledmarketing.com 

https://www.saraharcher.co.uk

https://www.standoutpitch.com

 

Thanks for listening!

 

To share your thoughts:

•   leave a comment below.
•   Share this show on Twitter, Facebook or LinkedIn.

 

To help the show out:

•   Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
•    Subscribe on iTunes.

 

*(please note if you use my link I get a small commission, but this does not affect your payment)

Dr. Clare Roberts has gone from being a clinical psychologist in the UK, to a YouTuber in Florida. Her YouTube channel, Generation Calm, which she juggles while still being a full-time homeschooling mum, now has 25,000 subscribers and over 2 million views.

Her channel helps people looking to better manage their mind and live a more powerful life. She posts videos on stress management techniques, anxiety relief and relaxation methods, including guided meditations, which are very popular. 

In part 1 of my interview with Clare, we talked about all things public speaking anxiety and how to tackle it. Now, in this second part of the interview we're getting into all things YouTube. 

So, if you're thinking of using YouTube to get your message out there and as a growth strategy to build your audience and income, then you've got to grab a listen to this episode. 

Enjoy!

 

What you'll learn:

• What made Clare decide to start doing YouTube videos
• How to choose what topics to do videos about
• How Clare overcame her nerves were you before recording her first video
• How often should you post on YouTube
• What equipment Clare uses to record her videos
• How long it can take before your channel gets traction
• How important are using stories in your YouTube videos
• The three big things Clare wishes she had known when she was starting out on YouTube
• Why everyone should have a YouTube channel

 

All things Clare:

https://www.generationcalm.com

https://www.youtube.com/c/GenerationCalm

https://www.facebook.com/Generationcalm

https://www.instagram.com/generationcalm/

 

Books*: 

Creative Visualization: Use the Power of Your Imagination to Create What You Want in Your Life

 

Resources:

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

Practice your speaking & test your content in a safe space in The Speaking Club 'Live' Membership

Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme. 

Want to find out about working with me 121 then book a call here.

https://www.saraharcher.co.uk

 

Thanks for listening!

To share your thoughts:                                                  

•     leave a comment below.
•     Share this show on Twitter, Facebook or LinkedIn.

 

To help the show out:

•     Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.
  
•     Subscribe on iTunes.

 

In this show I'm going to be sharing an important distinction you need to make when you're creating your talk. This is something that comes up regularly when I'm working with people on their signature talks, because it's an easy trap to fall into.

The problem is that if you don't recognise and address this distinction, you could invest time and money to produce a talk that doesn't get you results. And we don't want that!

So, if you want to be sure your talk (and indeed) marketing hits the right target and helps you make a difference and grow your business, then listen on.

Enjoy!

What you'll discover:

• The fundamental mistake many speakers are making that will be costing them sales.
• The big distinction you need to make in order to sell when you speak
• Why every talk needs to sell
• The questions to ask yourself to make your signature talk into a powerful marketing asset.
• How to make every talk count with this one off time investment

And lots more!!

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

 

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

 

Resources:

Nail Your Signature Talk Programme

Take the Snackable Story Challenge

The Speaking Club Facebook Group

The Speaking Club 'Live' Membership

https://www.saraharcher.co.uk

https://www.storyledmarketing.com

https://www.ratethispodcast.com/tsc

https://www.hotflushrebels.com

 

Thanks for listening!

 

To share your thoughts:

•   leave a comment below.
•   Share this show on Twitter, Facebook or LinkedIn.

 

To help the show out:

•   Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
•    Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

Dr. Clare Roberts has gone from being a clinical psychologist in the UK, to a YouTuber in Florida. Her YouTube channel, Generation Calm, which she juggles while still being a full-time homeschooling mum, now has 25,000 subscribers and over 2 million views. (At the time of recording in January 2022) Her channel helps people looking to better manage their mind and live a more powerful life. She posts videos on stress management techniques, anxiety relief and relaxation methods, including guided meditations, which are very popular. 

In part 1 of my interview with Clare, we are talking about public speaking anxiety and how to tackle it. If you have issues with confidence around public speaking then this is well worth a listen to pick up tips, tools and new ideas to stop fear getting in the way of sharing your message. 

Enjoy!

What you'll learn:

• How Clare shifted from NHS psychologist to YouTube influencer
• The differences between psychiatrists, psychologists and counselors.
• Clare's own experience of public speaking anxiety and how it showed up in her life.
• The different mental and physical aspects of anxiety.
• The physical symptoms of public speaking anxiety and how to minimize them. 
• Using graded exposure to overcome fear and build confidence.
• Why it's not about being 'ready' to speak, but about being 'committed' to starting on the journey. 
• The role that Dolly Parton played in helping her get started with her speaking. 
• Techniques to get you into your 'speaking' performance state.
• Why you should give airtime to negative self-talk and how to do it in the right way.

 

All things Clare:

https://www.generationcalm.com

https://www.youtube.com/c/GenerationCalm

https://www.facebook.com/Generationcalm

https://www.instagram.com/generationcalm/

 

Books*: 

Susan Jeffers - Feel The Fear and Do it Anyway

The Alter Ego Effect - Todd Herman

The Artist's Way: A Spiritual Path to Higher Creativity - Julia Cameron

 

Resources:

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

Practice your speaking & test your content in a safe space in The Speaking Club 'Live' Membership

Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme. 

Want to find out about working with me 121 then book a call here.

https://www.saraharcher.co.uk

 

Thanks for listening!

 

To share your thoughts:

•   leave a comment below.
•   Share this show on Twitter, Facebook or LinkedIn.

 

To help the show out:

•   Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
•    Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

Peter Roper has ridden the rollercoaster of business success. 

After many successful years in a corporate career, where he was responsible for a company turning over £38 million, Peter set out to create his own business in 1996. 

The journey as a business owner was not easy and led to some of the biggest challenges of his life, and the greatest insights about business success. 

Alongside his business journey, Peter has been a professional speaker, President of the Professional Speakers' Association and author of best selling books.

In 2015, Peter formed the Family Business Practice, to help family business owners successfully develop the skills, experience and networking community that enable their businesses to thrive.

This episode is going to deliver speaking and business gold, and I'm so excited to share it with you.

Enjoy!

 

What you'll learn:

• The roller coaster business and life journey that led Peter to what he does today.
• The three biggest lessons Peter learned from his experience.
• Why he created an organization focussed specifically on family businesses.
• How Peter's long, professional speaking career started. 
• What makes a great speaker.
• What a 'natural' speaker is
• Three tips to help people shift towards more 'natural' speaking.
• How Peter decides what to include in each talk.
• Why Peter believes everyone should develop their speaking skills.

 

All things Peter:

familybusinesspractice.com 

 

Books: 

And Death Came Third … by Andy Lopata and Peter Roper

Running on Empty by Peter Roper

Positive Personality Profiles by Dr Robert Rohm

 

Resources:

https://www.facebook.com/groups/thespeakingclub/

https://www.saraharcher.co.uk/challenge 

https://www.facebook.com/SarahArcherSpeak/

https://www.saraharcher.co.uk

https://www.standoutpitch.com

 

Thanks for listening!

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.
  
• Subscribe to the show.

When peoples' attention spans are so short you can't afford to lose your audience by making your message complicated or confusing.

That's why in this episode, I'm sharing four of the biggest mindset barriers that get in the way of your message landing with impact and what you should do to combat them.

I'm also aiming to shatter one of the big myths that really winds me up and in my opinion will also hold you back with your speaking. 

If you want to make sure you're connecting with your audience and making it easy for them to see the value of your idea, product or service then have a listen to this show.

Enjoy!

What you'll discover:

• One of the biggest struggles people have in speaking and marketing
• The story of Karin and the leap of faith that got a big result.
• The four mindset obstacles that get in the way of us connecting with our audience.
• You and Superman have more in common than you think.
• The beginners mindset and why it's so powerful.
• How to make your message connect with your audience.
• The information trap you need to avoid.
• The KISS myth and why it winds me up.
• How to show you're a real expert.

And lots more!!

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

 

Resources:

Nail Your Signature Talk Programme

Take the Snackable Story Challenge

The Speaking Club Facebook Group

The Speaking Club 'Live' Membership

https://www.saraharcher.co.uk

https://www.storyledmarketing.com

https://www.ratethispodcast.com/tsc

https://www.hotflushrebels.com

Thanks for listening!

 

To share your thoughts:

•   leave a comment below.
•   Share this show on Twitter, Facebook or LinkedIn.

 

To help the show out:

•   Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
•    Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

I saw Lee Warren speak at the Professional Speaking Association summit and he was one of the star turns of the event. The theme was standing out, and his talk was aimed at helping speakers to do exactly that, for the right reasons. 

Lee was a magician by night and a sales director by day before he fell into professional speaking. That was 15 years ago and he has been speaking consistently since then using his background in sales, performance, and psychology to help audiences at global brands to become more compelling, confident and connected. 

He is also the author of the award-winning book 'The Busy Person's Guide To Great Presenting', and is visiting faculty at The University of Oxford. If that wasn't enough he is also a Fellow of the Professional Speaking Association, and a recipient of the UK's highest award for Professional Public Speaking - The Hall of Fame Professional Speaking Award of Excellence.

In this show I wanted Lee to share the inside track on what it takes to get going, to stand out and stay at the top of your game as a professional speaker. He didn't disappoint. The tips and advice you get from Lee in this show are worth their weight in gold and I know that your speaking will level up if you put them into action.

 

What you'll discover:

• How Lee got into magic and how it's influenced his approach to speaking.
• How he got his first paid speaking gig. 
• The big lesson from magic that separates the great speakers from the amateurs.
• How his content and delivery have evolved over his speaking career and why.
• The distinction between different types of speakers, trainers and workshop facilitators
• How Lee tailors his keynotes for different audiences across different industries without reinventing the wheel every time.
• Some of the mistakes that people make when transitioning from free to paid gigs and how to avoid them. 
• Lee's tips for building a strong paid speaking pipeline.
• How the landscape of paid public speaking changed since Lee started in the industry and how speakers can make sure they stay relevant going forward.
• Why reading some of the great works of fiction can level up your speaking.

Enjoy!

 

If you'd like to watch the video of the episode, you can do that here.

 

All things Lee:

Website: https://leewarrenspeaker.com

LinkedIn:https://www.linkedin.com/in/leewarrenspeaker/

 

Books & Resources*:

Selling to Big Companies by Jill Konrath

 

Speaking Resources:

Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

 

Thanks for listening!

 

To share your thoughts:                                                  

• Share this show on X, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

For 17 years Marcus Cauchi did sales all wrong, but then he discovered a different way to sell that not only led to amazing results but also created an amazing customer experience. 

Marcus is a 35+ year sales veteran who teaches sellers that they get further when they learn to collaborate, not manipulate, and serve others instead of serving themselves. 

Over the years, he has helped companies generate in excess of £6.5bn in additional and repeat sales. 

Marcus works with organizations to align the efforts of their marketing, sales, customer success, channel sales and account growth teams, so that they create a safe, risk-free environment for their clients and customers. An environment in which they enjoy a seamless, frictionless buying experience, throughout their lifetime as a customer.

A  prolific contributor to LInkedIn, he hosts The Inquisitor Podcast where he's brought together over 4000 years of collective wisdom. He is also co-author of Making Channel Sales Work, and co-founder of Sales: A Force For Good. 

If you want to increase your sales then you'll love this conversation.

Enjoy!

 

What you'll learn:

• Marcus' biggest epiphany about sales and selling.
• What buyer 'safety' is and why it's something we need to pay attention to.
• Why you need to meet your customer at 'their' points of peril.
• Why sales is 'broken' and how it can be fixed. 
• Why raising investment is not all that it's cracked up to be. 
• What selling 'hot' means and why you should aim for this.
• The Quadrant of sales and how this affects results.
• The 6 big sales traps that people fall into.
• What a Chief Revenue Officer is and why you think every organization needs one.
• Where we should look for untapped revenue sources in our business.
• The subconscious ceiling Marcus put on his income and how he overcame it.
• How Marcus uses speaking and stories to grow his business.

 

All things Marcus:

linktr.ee/marcuscauchi 

https://www.linkedin.com/in/fractionalcrotechscaleups/Twitter:

The_Inquisitor laughs-last.com 

Articles https://medium.com/me/stories/public 

 

Books: 

Trust-Based Selling: Using Customer Focus and Collaboration to Build Long-Term Relationships by Charles H Green Just Listen: Discover the Secret to Getting Through to Absolutely Anyone by Mark Goulston  The Road Less Stupid: Advice from the Chairman of the Board by Keith J. Cunningham Man's Search For Meaning: The classic tribute to hope from the Holocaust by Viktor E Frankl

Resources:

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

Practice your speaking & test your content in a safe space in The Speaking Club 'Live' Membership

Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme. 

Want to find out about working with me 121 then book a call here.

https://www.saraharcher.co.uk

 

Thanks for listening!

 

To share your thoughts:                                                  

•     leave a comment below.
•     Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

•     Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.
  
  
•    Subscribe on iTunes.

This week, the tables have turned and I'm the one answering questions on Graham Allcott's Beyond Busy podcast. 

I was chuffed to be a guest on this great show and to share a bit more about my life and experiences relating to speaking, performance, storytelling and my time in the corporate world. 

I talk about the time I was failing in my corporate job and the valuable life lesson I learned. How I manage my expectations around success for my comedy shows and plays.

The big mistake people make around selling a change, idea, products and services and what's important for a great elevator pitch. 

Plus I'm sharing my views on authenticity, overcoming fear, storytelling, and much more.

Enjoy!

 

What you'll learn:

• What it's like taking shows to the Edinburgh Fringe Festival
• What happened when I only had one person in the audience.
• How I deal with the nerves and feelings of vulnerability that can arise when I'm performing solo shows or my own plays.
• Why you need to detach your identity from your work.
• A process for looking and managing the thoughts that come up for us when we put ourselves and our ideas out there.
• Where the fear of public speaking comes from.
• What the 'anxiety gap' is and how we can manage it.
• Things you can do to increase your confidence around public speaking.
• What makes a good elevator pitch.
• The four questions people want answered before they will say 'yes'.
• How to make mundane things exciting for people.
• The big mistake people make with their message.
• Why stories are so powerful.
• Why I thought authenticity was important enough to do a TEDx talk on.
• What you need to do when something unexpected happens when you're speaking.
• What success means to me.
• Why it's important to compartmentalize work and life.

All things Beyond Busy:

https://getbeyondbusy.com/ 

https://lnkd.in/evKRme9w

 

Resources:

https://www.facebook.com/groups/thespeakingclub/

https://www.saraharcher.co.uk/challenge 

https://www.facebook.com/SarahArcherSpeak/

https://www.saraharcher.co.uk

https://www.standoutpitch.com

 

Thanks for listening!

 

To share your thoughts:                                                  

•     leave a comment below.
  
•     Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

•   Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
•    Subscribe on iTunes.

*Please note if you use my link I get a small commission, but this does not affect your payment.

 

As more people recognise speaking as the powerful marketing tool that it is, the number of aspiring speakers has grown exponentially. This means that competition for speaking gigs is incredibly high. So if you're a speaker or business owner wanting to build your brand and audience any ideas that can help to give you the edge are really valuable.

That's one of the two compelling reasons I asked Ben Bennett to come on my show. Firstly, Ben has developed a strategy for getting more speaking opportunities and secondly he is also a sales expert and business coach who wants to change the way sales is seen. 

Ben has been in sales for many years and today he works with small business owners and startup founders to enable them to understand the power of selling in order to take control of growing their customer base, consistently. Founder of Second Voice, Ben is also a mentor to the NatWest accelerator programme and host of the South Coast Sellers Club. 

Enjoy!

What you'll learn:

• How Ben carved a career and brand out in a really competitive field. 
• The journey from DJ to Sales Coach.
• How Ben created his own stage for his current business.
• Why 'sales' has such a bad reputation.
• The distinction Ben makes between sales and marketing 
• The changes in the sales industry over the last 20 years and what that means for us.
• The biggest mistake Ben sees business owners making to jeopardize business growth. 
• The three essential things Ben would recommend to achieve sustainable business growth.
• How Ben uses stories to help grow his business. 
• What 'second voice' means in the world of sales.

All things Ben:

www.secondvoice.co.uk 

LinkedIn: https://www.linkedin.com/in/ben-bennett-performance

Orca Programme: www.secondvoice.co.uk/orca

https://secondvoice.co.uk/resources-ebook-2110/

https://secondvoice.scoreapp.com/

 

Books*: 

Thinking, Fast and Slow by Daniel Kahneman

The Art of War by Sun Tzu

Resources:

https://www.facebook.com/groups/thespeakingclub/

https://www.saraharcher.co.uk/challenge 

https://www.facebook.com/SarahArcherSpeak/

https://www.saraharcher.co.uk

https://www.standoutpitch.com

 

Thanks for listening!

To share your thoughts:                                                  

•     leave a comment below.
•     Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

•     Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
•     Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

I'm a strong believer that structure and systems actually set you free and enable you to be creative (even if you think you aren't). That's why I've developed processes and frameworks to underpin my speaking and marketing courses, programs and coaching.

In this pre-christmas show, I want to give you the gift of one of my favorite business storytelling frameworks, which I've seen get brilliant results for people time and time again in various ways. 

I know it will help you too, especially if you come up against any of these issues:

You struggle to come up with ideas for your 'lives' or videos.

You feel awkward starting and ending your stories.

You start to speak about one thing and then get lost or distracted and that throws you off. 

You're scared to do a video or 'live' partly because you haven't got a clue how to structure it. 

You have stories to share, but you don't know how to make them relevant for your audience and the problem you solve for people. 

You go on too long and lose yourself let alone the audience.

I hope you enjoy the episode and have fun Patting your audience with it!

What you'll discover:

• What a PAT is.
• The many different ways you can use it.
• How a PAT makes it easy to remember what you want to say.
• Some examples of a PAT in action.
• How one story can create many PATs.
• How to take your PATs to the next level.

And lots more!!

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Books:

The Comfort Book by Matt Haig

GrGrab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

Resources:

The 200th Episode Prize Draw

Nail Your Signature Talk Programme

Take the Snackable Story Challenge

The Speaking Club Facebook Group

The Speaking Club 'Live' Membership

 

https://www.saraharcher.co.uk

https://www.storyledmarketing.com

https://www.ratethispodcast.com/tsc

https://www.hotflushrebels.com

 

Thanks for listening!

 

To share your thoughts:                                                  

•     leave a comment below.
•     Share this show on Twitter, Facebook or LinkedIn.

 

To help the show out:

•     Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
•     Subscribe on iTunes.

Investing your time to build a professional network could give you one of the biggest returns, both in business and life. That's because as our life and career changes and develops we never know when we might need someone in that network.

My guest on this show is author, speaker and coach Stefan Thomas and he believes that putting effort into building and sustaining relationships at scale, over time, has benefits for every person, whether they own their own business, work for a company, or do a mixture of both. 

As Stefan says the trouble is:

"What most people think networking is, and what it actually is, are two very different things."

So that's why in this show, we're getting to the heart of what networking 'really' is, how you can grow your network and how to nurture those relationships, so that they bring long term benefits to everyone. 

If you want to develop your networking skills to grow your business or speaking career in the next 12 months, then you'll love this show. 

Enjoy!

What you'll learn:

• What made Stefan switch from real estate agent to teaching networking
• How Stefan approaches meeting new people.
• The difference between networking online versus in person.
• Whether you should always agree to 121 follow ups. 
• Tips for handling 121 follow ups
• The key things you need to do to position yourself so that people want to buy from you.
• Why you should take advantage of longer speaking slots in networking meetings.
• Why storytelling is important for successful networking.
• How Stefan uses speaking to grow his business.

All things Stefan:

stefanthomas.biz

https://www.linkedin.com/in/stefanthomasnetworking/

https://www.instagram.com/thenetworkingretreat/

 

Books: 

Instant Networking by Stefan Thomas

Business Networking for Dummies by Stefan Thomas

Win the Room by Stefan Thomas

 

Resources:

The Very Best Office Jokes

https://www.facebook.com/groups/thespeakingclub/

https://www.saraharcher.co.uk/challenge 

https://www.facebook.com/SarahArcherSpeak/

https://www.saraharcher.co.uk

https://www.standoutpitch.com

Thanks for listening!

To share your thoughts:                                                  

•     leave a comment below.
•     Share this show on Twitter, Facebook or LinkedIn.

 To help the show out:

•     Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
•     Subscribe on iTunes.

In this show I'm celebrating 200 episodes by sharing a case study interview. 

Speaking to an audience offers so many benefits, including building your brand and authority and helping you stand out from the crowd, whether that's in a corporate environment or as a business owner.

So, when Kaye King was offered the chance to do a 45 minute keynote talk to an audience of 80 of her dream customers, she recognised the big opportunity it offered to share her mission, make a difference and grow her business. 

Kaye King works in the niche of marketing, a really competitive space, and she wanted to make sure that her talk not only engaged her audience, but showed how different her approach and message was from other marketing coaches. She also wanted to use the talk to make an offer to the audience but in a way that was true to her values and didn't feel sleazy or uncomfortable for her or the audience.

In this case study interview Kaye shares what she did to make sure she made the most of this speaking opportunity and what happened as a result. 

Enjoy!

 

What you'll discover:

• Kaye's biggest challenges in putting the talk together including her fear of introducing an offer to her audience. 
• How Kaye was measuring success in advance of the speaking event. 
• How Kaye previously put her talks together.
• What Kaye did differently to make sure she maximized the opportunity the talk offered. 
• The importance of having a structure for your talk.
• The big message Kaye wanted to get across and how spending time to identify that helped her build her content.
• Why Kaye got external help for her messaging for the audience even though she is a marketing expert.
• The preparation timeline Kaye set out for the talk. 
• The ROI Kaye got on her investment including the specific results she got in terms of sales and feedback.
• Why most corporate presentations break the biggest rule of a great talk.

And lots more!!

 

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humor to Make You an Amazing Speaker!)

 

Resources:

Nail Your Signature Talk Programme

Take the Snackable Story Challenge

The Speaking Club Facebook Group

The Speaking Club 'Live' Membership

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

https://www.saraharcher.co.uk

https://www.storyledmarketing.com

https://www.ratethispodcast.com/tsc

https://www.hotflushrebels.com

 

Thanks for listening!

 

To share your thoughts:                                                  

•     leave a comment below.
•     Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

•     Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
•     Subscribe on iTunes. 

Not all conversations are of equal importance. There are some that become pivotal to our life's purpose and success. But how do we know which ones they are and how should we prepare for them? That's where this show and Sarah Rozenthuler come in. 

Sarah is a chartered psychologist, dialogue coach and leadership consultant with over 15 years' experience consulting to many of the biggest profit and not for profit organisations around the world, including BP, Discovery Inc, Standard Chartered Bank, the World Bank, Choice Support and Booktrust. 

With deep expertise in coaching teams, making dialogue authentic and connecting people with a compelling purpose, she inspires leaders, empowers teams and strengthens organizations to generate competitive advantage and become a force for good. 

Sarah is also the author of How to Have Meaningful Conversations (Watkins, 2012) and Powered by Purpose: Energise Your People To Do Great Work (FT Pearson, 2020.) Her work has been widely featured in the media including in the Financial Times, the Sunday Times, the Guardian and BBC Business online. 

Enjoy!

 

What you'll learn:

• Why Sarah became a business psychologist.
• What a dialogue coach is.
• The difference between authentic dialogue and normal conversation.
• How authentic dialogue can transform a team's performance and an individuals' well being.
• What a life changing conversation is.
• How to prepare for 'Big' conversations.
• How speakers take these ways of communicating to connect more powerfully with an audience.
• The core skills that leaders need to develop to navigate their way through these uncertain times.
• Three tips for having more meaningful conversations
• How Sarah uses stories and speaking to grow her business.

 

All things Sarah:

https://www.bridgeworkconsulting.com

https://sarahrozenthuler.com 

https://www.linkedin.com/in/sarah-rozenthuler-a952824/ 

Twitter @srozenthuler 

 

Books: 

Conversations With God by Neale Donald Walsch

 

Resources:

https://www.facebook.com/groups/thespeakingclub/

https://www.saraharcher.co.uk/challenge 

https://www.facebook.com/SarahArcherSpeak/

https://www.saraharcher.co.uk

https://www.standoutpitch.com

Thanks for listening!

 

To share your thoughts:                                                  

•     leave a comment below.
•     Share this show on Twitter, Facebook or LinkedIn. 

To help the show out:

•     Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
•     Subscribe on iTunes.

In this show, I'm talking about one of the biggest reasons speaking is ranked higher than death in people's fears.

I became consciously aware of this thing in my early forties, and it's something I've struggled with all through my life, and still do today. The trouble is that I'm not alone. This is a struggle I see affecting so many people, and in a lot of ways it's worse now than ever before.

The trouble is that no matter how 'polished' and accomplished you are, your impact will always be diminished if this barrier gets between you and your audience.

What is it, and how can you get rid of it?

That's what this episode is all about. 

Enjoy!

What you'll discover:

• The big problem. 
• The six ways this problem can negatively impact your speaking.
• Why perspective doesn't just help painters.
• How to turn your biggest enemy into an ally.
• The Serenity prayer and how it can help your speaking. 

And lots more!!

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

 

Resources*:

Nail Your Signature Talk Programme

Take the Snackable Story Challenge

The Speaking Club Facebook Group

The Speaking Club 'Live' Membership

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

https://www.saraharcher.co.uk

https://www.storyledmarketing.com

https://www.ratethispodcast.com/tsc

https://www.hotflushrebels.com

To share your thoughts:

•   leave a comment below.
•   Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

•   Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
•    Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

Getting traffic to your website or speaker page is important for getting sales and bookings. The trouble is that for most of us, how to get Google to notice us via search engine optimization (SEO), can seem like a mystical dark art that is beyond our understanding. 

That's why I've brought Graham Baylis onto the show. 

If you imagine the internet as the wild west, then Graham would be considered one of the original frontiersmen. He's been working with the internet since 1993 and set his own internet company up in 1999.

For more than 20 years he's been on a mission to demystify SEO, so that business owners don't get ripped off or put off harnessing the power of the internet to corral new customers into their world.

If you want to increase your impact and get more eyeballs on your stuff, then you'll want to listen to this show.

Enjoy!

 

What you'll learn:

• How Graham discovered SEO
• Whether SEO is more or less important than it was 10 years ago.
• The biggest mistake people make with SEO.
• The real secret of SEO. 
• Whether it's possible for small businesses to compete with the big brands.
• The difference between SEO and Adwords.
• Why SEO doesn't always work. 
• What backlinks are and why they are so important.
• Landing Pages and the part they play in your marketing. 
• The three things you can do right away to increase your website traffic.
• How stories support good SEO.
• How Graham uses speaking and stories to grow his business

 

All things Graham:

https://serendipity-online-marketing.co.uk/

https://www.linkedin.com/in/gbaylis/

Books: 

The Good Shepherd by C.S.Forester

The Lord of The Rings

Resources:

https://www.facebook.com/groups/thespeakingclub/

https://www.saraharcher.co.uk/challenge 

https://www.facebook.com/SarahArcherSpeak/

https://www.saraharcher.co.uk

https://www.standoutpitch.com

https://www.semrush.com 

 

Thanks for listening!

 

To share your thoughts:                                                  

•     leave a comment below.
•     Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

•     Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
•      Subscribe on iTunes.

You've probably heard many people share the importance of building networks and relationships in business. 

You may also have heard myself and some of my guests talk about treating your speaking and marketing like a conversation. 

The trouble is that 'just having a conversation' is easier said than done, and there are a number of things that can get in the way of us being good at this. 

First of all there's the lessons we had drummed into us as children - things like 'don't talk to strangers' and 'it's rude to ask too many questions'. 

Then there's our own insecurities around whether we've got anything interesting to say or ask people. 

Finally, there's the feeling that it all seems so manufactured. 

All of this can make having great conversations challenging, and that's why I put this show together. I'm going to take you through the art and science of good conversation so that you can get better at this critical aspect of speaking and marketing. 

Enjoy!

 

What you'll discover:

• The Victorian conversation aid that's still relevant today. 
• How your subconscious can scupper great conversations
• What Ted Lasso can teach you about connecting with people.
• When it's the right time to share about your stuff.
• The conversational mistakes that many people make
• Tips for starting conversations with strangers. 
• And lots more!!

 

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

https://www.saraharcher.co.uk/nailyourtalk 

 

Resources:

Join the Next Snackable Story Challenge

The Speaking Club Facebook Group

The Speaking Club 'Live' Membership

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

https://www.saraharcher.co.uk

https://www.storyledmarketing.com

https://www.ratethispodcast.com/tsc

https://www.hotflushrebels.com

 

Thanks for listening!

 

To share your thoughts:                                                  

•     leave a comment below.
•     Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

•     Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
•     Subscribe on iTunes.

Many experts and authors that reach out to me are frustrated that they are struggling to build a following. 

They often compare themselves to others and think they aren't connecting with people because of their persona, or their style, but that's not it.

There is a reason that others, often less qualified, are reaching and engaging more people and in this show, I'm going to share what that is with you. 

In this show I'm covering:

 

• Why you aren't getting traction with your message. 
• The secret to connecting with your audience.
• How to supercharge that connection.
• When 'you' come into the equation. 
• Putting it all together to get more followers. 

Enjoy!

 

If you'd like to watch the video of the episode, you can do that here:

 

Leave a rating or review for The Speaking Club

(Take a photo of your review, email it to me at sarah@saraharcher.co.uk and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

 

Books:

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

Play Bigger by Al Ramadan

 

Resources:

FREE NEW GUIDE - From Blank Page to Stage 

https://www.saraharcher.co.uk

 

Check out Michelle Minnikin here:

Good Girl Deprogramming (Amazon) 

Good Girl Deprogramming (Audible)

Website - https://www.michelleminnikin.com/

Linkedin - https://www.linkedin.com/in/mminnikin/

 

Thanks for listening!

 

To share your thoughts:                                                  

• Leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

 

 

Kaye King has had a long career in marketing, working for big brands like Kenco, Hilton and the Nationwide Building society. But when she left her corporate job to start up her own marketing consultancy, she found so many myths around marketing for small business owners. These myths were causing fear, confusion and overwhelm and ultimately stopping them from having successful businesses. 

Today, Kaye is on a mission to debunk these myths that paralyse people from doing any marketing, or cause them to waste time, energy and money on marketing that isn't right for them. 

Using her experience, she's able to strip everything right back to basics through practical, manageable, and stress-free mentoring. 

Kaye is here to share her thoughts on how to promote your business in a way that feels right for you, and how she uses speaking to grow her business too.

So if you feel afraid, frustrated or overwhelmed by this huge machine called marketing, or want some fresh ideas, then you'll want to listen to this show. 

Enjoy!

 

What you'll learn:

• What Kaye learned after 30 years working for marketing agencies.
• The difference between marketing for global brands and small businesses.
• The distinction between marketing and sales.
• The myths that scupper people's marketing and why they aren't true. 
• The secret to successful marketing.
• The most important things you need to focus on first in your marketing. 
• The importance of stories in marketing.
• How Kaye uses speaking as a marketing tool. 

 

All things Kaye:

https://www.marketingmentorkaye.com

www.linkedin.com/in/kaye-king-marketingmentor

https://www.instagram.com/mentorkaye

https://www.marketingmentorkaye.com/join-the-marketing-sanctuary-5

Books: 

The Salt Path - Raynor Winn

The One Thing -  Gary Keller

Resources:

https://www.facebook.com/groups/thespeakingclub/

https://www.saraharcher.co.uk/challenge 

https://www.facebook.com/SarahArcherSpeak/

https://www.saraharcher.co.uk

https://www.standoutpitch.com

 

Thanks for listening!

 

To share your thoughts:                                                  

•     leave a comment below.
•     Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc
• Subscribe on iTunes.

There is no doubt that stories are the most powerful vehicle for getting your audience to buy in emotionally to your message. BUT you have a limited amount of time to get your story across before their attention starts to wander. 

Even TV, movies or books that you have chosen to engage with, have a finite time to grab your attention, before you switch off, and in the world of speaking and marketing, that window of time is even smaller.  

In this show, I'm going to be sharing the what and the why of tiny stories that pack a big punch, so that you can make sure you're not missing your opportunity to make your message land.

Enjoy!

 

What you'll discover:

• The urban myth that started a tiny story trend. 
• Why you need to blend micro stories into your speaking and marketing toolbox.
• How you can pull all triggers for attention in just a few words.
• Examples of tiny stories. 
• The steps to creating a tiny story.
• The difference between micro stories and snackable stories

And lots more!!

 

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

https://www.saraharcher.co.uk/nailyourtalk 

 

Resources:

It All Changed in An Instant by Larry Smith and Rachel Fershleiser

Join the Next Snackable Story Challenge

The Speaking Club Facebook Group

The Speaking Club 'Live' Membership

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speake

https://www.saraharcher.co.uk

https://www.storyledmarketing.com

https://www.ratethispodcast.com/tsc

https://www.hotflushrebels.com

 

Thanks for listening!

 

To share your thoughts:                                                  

•     leave a comment below.
•     Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

•     Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
•     Subscribe on iTunes.

One of the main things I teach people is how to get and keep peoples'  attention. That's because in today's world attention is more precious and valuable than gold. 

Social media companies employ genius minds to work out better ways to keep us 'in the matrix', and all of us are bombarded with notifications, information, entertainment and choice. So... not only is it harder to get peoples' attention, it's harder for us all to pay attention. 

Yet without time that's free from distraction, we will never get our best work done. That's why I've brought this show back into focus for you. It's one of the first 50 shows I released and I believe it is one of my best. 

Graham Allcott is a productivity expert, but it wasn't always that way. In this show you'll find out how he got productive and has helped thousands of people to get life and work back under control. 

After founding his company Think Productive, Graham went on to write Productivity Ninja, which is a worldwide best seller. Today his team works with companies all over the world, he is a speaker, and is currently working on other productivity related projects that will broaden the Ninja brand and help us all work smarter.

Enjoy!

What you'll learn

• Why it's good to teach what you struggle to learn yourself
• Why you should detach your ego from delegation
• How clarity can overcome procrastination
• Why it's more interesting to not be the Guru.
• How to develop positive productivity habits
• How starting a business in a time of adversity can bring more opportunity
• Why good design is important for all sorts of businesses
• Why taking risks and having strong opinions can pay dividends
•  The main struggles around productivity
• Why technological questions are always people problems
•  The silver bullet of productivity
• The four steps to improve your productivity
• How constraint can 10x your productivity
• What attention management is and why it's crucial for productivity
• Why your will power won't beat silicon-valley
• Why you should get your inbox to zero
• Why you should eat the rainbow
• How getting mistaken for an employee as a speaker is a good thing
• How comedy can help your speaking

 

All things Graham:

Graham's Website – http://www.grahamallcott.com

Think Productive - https://thinkproductive.co.uk

Beyond Busy Podcast - http://getbeyondbusy.com

 

Graham's Books:

How to be a Productivity Ninja by Graham Allcott

How to be a Study Ninja by Graham Allcott

Get your In-Box to Zero

Books mentioned in the Show:

Long Walk to Freedom by Nelson Mandela

Anyone Can Do It – My Story by Duncan Bannatyne

Resources:

https://www.facebook.com/groups/thespeakingclub/

https://www.saraharcher.co.uk/challenge 

https://www.facebook.com/SarahArcherSpeak/

https://www.storyledmarketing.com 

https://www.saraharcher.co.uk

https://www.standoutpitch.com

 

Thanks for listening!

 

To share your thoughts:                                                  

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/TSC 
• Subscribe on iTunes.

*(please note if you use my link I get a small commission, but this does not affect your payment)

I wanted to do something a little different with this episode and that's to add in some video content, so that you can see my teaching points in action. 

Every month, as part of my regular newsletter, I do a talk spotlight. I share a link to a short talk and my analysis on what is good, or could be done differently to increase audience impact and engagement. 

In this show I'm sharing some of these talks, my take on their structure, content and delivery, and some of the coaching points I'd have given to the speakers if they had been working with me. I'm hoping that it helps cement some of the tips and coaching I've given you in past episodes by bringing them to life for you. 

Also, these talks have some great ideas and messages, and I'm sure you're going to learn some extra stuff from them too. 

Enjoy!

 

What you'll discover:

• How to open your talk so that you're audience lean in
• The best way to use slides
• Tips for making your talk come alive using voice and body language
• How to increase your connection with your audience
• How you can use silence to command attention
• Tips for audience interaction
• Examples of using humour effectively 

And lots more!!

 

Links to the Talk Spotlight Videos:

Looks aren't everything. Believe me. I'm a model. - Cameron Russell

(Excerpt from) How to Achieve Your Biggest Dreams - Alex Banayan

How to know your life purpose in 5 minutes - Adam Leipzig

How to Stop Feeling Anxious About Anxiety - Tim Box 

Breath - Five Minutes Can Change Your Life - Stacey Schuerman

How to Breathe - Belisa Vranich 

Link to the FREE GIFT

https://www.saraharcher.co.uk/spotlight

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

 

Resources:

https://www.saraharcher.co.uk/nailyourtalk

Join the Next Snackable Story Challenge

The Speaking Club Facebook Group

The Speaking Club 'Live' Membership

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

https://www.saraharcher.co.uk

https://www.storyledmarketing.com

https://www.ratethispodcast.com/tsc

https://www.hotflushrebels.com

 

Thanks for listening!

 

To share your thoughts:                                                  

• Leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn. 

To help the show out:

• Leave an honest review at www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
• Subscribe on iTunes.

Dr Sherril Kennedy has spent many years helping organisations be more effective. First as an academic researching social psychology in relation to marketing, with organisations such as Bradford University, Cranfield School of Management, and as a founding member of the International Management Centre, the first action learning post-graduate school to be established in Europe.

Then latterly via her consulting company Kennedy, through which she has successfully helped many companies thrive through change and increase organisational effectiveness. 

Sherril has developed a reputation for constructive challenge, and tackling issues and individuals others find too daunting. Her decision making work has enabled top teams to better understand human dynamics in decision making, and how to make better decisions that all of the team are committed to delivering. 

If you want to give your business the edge when it comes to strategic decision making then don't miss this.

Enjoy!

 

What you'll learn:

• How Sherril first discovered there was more to decision making than met the eye.
• The biggest mistakes organisations make in decision making.
• The connection between our movements and decision making.
• How this affects individuals and teams.
• Which levels of the organization this applies to and why. 
• How you increase the odds of avoiding a bad decision.
• What difference understanding decision making patterns can make to individuals.
• What sort of results organisations can get by learning how to make better decisions.
• How Sherril is sharing her message about decision making.
• What difference speaking and storytelling has made to her business.

 

All things Sherril:

Dr Sherril Kennedy on LinkedIn

www.kennedybusinesssolutions.org/  

 

Books: 

The Empty Raincoat by Charles Handy

 

Resources:

https://www.facebook.com/groups/thespeakingclub/

https://www.saraharcher.co.uk/challenge 

https://www.facebook.com/SarahArcherSpeak/

https://www.saraharcher.co.uk

https://www.standoutpitch.com

 

Thanks for listening!

 

To share your thoughts:                                                  

•     leave a comment below.
•     Share this show on Twitter, Facebook or LinkedIn.

 To help the show out:

•     Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
•     Subscribe on iTunes.

My aim is that by the end of this show you'll get clear on what might be impacting your speaking success, so that you don't squander the golden opportunities that speaking gigs present.

I'll be walking you through the top five mistakes that I believe can stop you from making the most of the speaking opportunities you get. 

And for each of these mistakes I've identified what I think is the underpinning thought or belief that causes them and what you should be doing instead.

On top of that, I'll be sharing what you need to include in your 'Signature Talk', so that it becomes a powerful marketing asset that you can use to engage your audience and create new customers and fans.

Enjoy!

What you'll discover:

• Why not all facts are created equal.
• How you might be pushing your audience away instead of pulling them closer.
• Why you need to create from a beginners' mindset.
• When your passion can become a problem.
• The difference between 'presenting' and using speaking as a powerful marketing tool to sell an idea, product or service.
•  Why you might be educating someone else's audience
• The ingredients of a successful Signature Talk

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

https://www.saraharcher.co.uk/nailyourtalk 

 

Resources:

Join the Next Snackable Story Challenge

The Speaking Club 'Live' Membership

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

https://www.saraharcher.co.uk

https://www.ratethispodcast.com/tsc

https://www.hotflushrebels.com

Thanks for listening!

To share your thoughts:                                                  

•     Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

•     Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
•     Subscribe on iTunes.

As you know I believe that speaking is marketing, it's an opportunity to influence and inspire an audience to make a change. 

But getting anyone to shift perspective and do something differently is as challenging as getting a river to alter its course. 

For most of us the status quo is more comfortable and subconsciously feels 'safer', even if it isn't leading us to where we say we want to go. So … when you only have a short amount of time with your audience, how can you possibly motivate them to take action?

That's what this show is all about. I'm going to be sharing the dynamics of change with you, so that you understand what levers you need to pull, and then I'm going to show you how to move them in the direction you want to go. 

Enjoy!

 

What you'll discover:

• The dynamics of change.
• Why time is our friend in influencing change and what we can learn from Charles Dickens.
• How this strategy works even if there is no tangible evidence for making a change. 
• The critical ingredients for making this strategy work. 
• What next?

 

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

Resources:

Join the Next Snackable Story Challenge

The Speaking Club Facebook Group

The Speaking Club 'Live' Membership

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

https://www.saraharcher.co.uk

https://www.storyledmarketing.com

https://www.ratethispodcast.com/tsc

https://www.hotflushrebels.com

 

Thanks for listening!

To share your thoughts:

•     leave a comment below.
•     Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

•     Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
•     Subscribe on iTunes.

Do you have what it takes to become a successful speaker?

There are a lot of people who want it, who dream of holding the audience in the palm of their hand and getting all the rewards that come with it… but so often they never progress from dreaming to doing.

So what makes the difference between the many and the few?

In this show, I'm going to share the cold, hard, simple truth with you, so that you know what you need to do to achieve your speaking goals. 

Enjoy!

 

What you'll discover:

• The one thing that separates the best from the rest.
• A shocking statistic and why it's holding you back.
• Three direct outcomes that will move your speaking forward.
• The things you need to focus on improving that will make a difference to your speaking.
• Next steps you can take.

 

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

 

Resources:

Join the Next Snackable Story Challenge

The Speaking Club Facebook Group

The Speaking Club 'Live' Membership

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

https://www.saraharcher.co.uk

https://www.storyledmarketing.com

https://www.ratethispodcast.com/tsc

https://www.hotflushrebels.com

 

Thanks for listening!

 

To share your thoughts:                                                  

•     leave a comment below.
•     Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

•     Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one.
•     Subscribe on iTunes.

Have you got a framework that pulls your IP together and makes your idea, product or service more memorable? 

I believe if you haven't - you should!

Recently, something happened with one of my mastermind members that brought the content of this episode to mind. 

She had been stuck with her messaging and content - yes, she was moving forward but it felt like she was wading through treacle, rather than being inspired, energised and motivated. 

Then a conversation happened at a networking meeting which helped her to identify a framework for the process she takes her clients through. 

Suddenly the clouds parted and this is what she said …

"This framework could then form the basis of all my conversations … I have to say it's got me all fired up!"

So, if you're lacking in motivation around your messaging, perhaps creating or refreshing your framework might help!

What's also important is when you find it, you share it in the best way, and that's why I've dug this episode out of the archives for you.

Enjoy!

 

What this episode covers:

• Why frameworks are important
• How to make your audience engage with the framework before you even share it with them
• How the same teaching framework will enable you to flex your talk to fill five minutes or five hours!
• When you should stay at the strategy level and why.
• The one thing you should always do with your framework to get your audience motivated to implement what you're sharing.

 

Resources:

https://www.facebook.com/groups/thespeakingclub/

https://www.saraharcher.co.uk/challenge

https://www.facebook.com/SarahArcherSpeak/

https://www.storyledmarketing.com

https://www.saraharcher.co.uk

https://www.standoutpitch.com

 

Thanks for listening!

 

To share your thoughts:                                                  

• leave a comment below.
• Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/TSC
• Subscribe on iTunes.

A lot of people have ideas that they think would make things better, but few progress beyond the daydream of what if? 

My guest in this show had an idea that she just couldn't shake, and after enrolling her sister, they set off on an adventure to make it real. 

Today, ​​Ruth Anslow is a social entrepreneur and a keen advocate of doing business for social benefit, beyond just making profit. In 2010 she decided to take on supermarkets and co founded HISBE Food with her sister, Amy. HISBE is a supermarket chain with a difference, built on a social enterprise business model and designed to support a sustainable future for food and farming. 

Alongside running HISBE, Ruth co founded The Good Business Club, to connect entrepreneurs who are starting, running and growing a "business for good" with the support and resources they need. In 2019 she started "HISBE Bootcamp," to equip the next generation of food rebels to follow in HISBEs footsteps and launch their own change-making shops and brands.

In this show Ruth is sharing tips for how to get your idea off the ground, including how she used TEDx and speaking to spread the message.

Enjoy!

 

What you'll learn:

• What drove Ruth to completely change her career trajectory.
• The story of how HISBE came to be born.
• What thoughts and feelings Ruth had about challenging the status quo.
• The eight values that shape HISBE and the difficulties living those values and making a business sustainable.
• How Ruth is creating a movement and getting the message out there.
• Why Ruth didn't launch the company for three years and what she did to build desire and momentum during this time.
• The role that speaking has played in sharing her mission.
• How Ruth put her TEDx talk together
• Tips for getting started if you see something is flawed and could be done better.

 

All things Ruth:

https://hisbe.co.uk

https://www.facebook.com/HISBEFood

https://www.instagram.com/hisbe_food

https://twitter.com/HISBE_Food

https://www.linkedin.com/in/ruth-anslow-97ba4b3/ 

https://www.youtube.com/watch?v=nLCE0zGqy3Q

Books: 

Shopped! (The Shocking Power of the British Supermarkets by Joanna Blythman 

Body and Soul by Anita Roddick

 

Resources:

https://www.facebook.com/groups/thespeakingclub/

https://www.saraharcher.co.uk/challenge 

https://www.facebook.com/SarahArcherSpeak/

https://www.saraharcher.co.uk

https://www.standoutpitch.com

 

Thanks for listening!

 

To share your thoughts:                                                  

•     leave a comment below.
•     Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

•     Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
•     Subscribe on iTunes.

The road to making speaking a sustainable business is littered with people who quit because the journey was so much tougher than they ever anticipated. 

There are lots of people dangling the golden carrot of gigs worth thousands, and becoming a six figure speaker … and it is absolutely possible, but those who make it are a fraction of those that start out.

One of those few, is my guest today, Arel Moodie. 

Arel is a best-selling author and professional speaker who has spoken in 48 states and 5 countries to over 750,000 people.

He is also a member of an exclusive group within the National Speakers Association, of those who have generated over seven figures of speaking business. 

Having started his speaking business whilst in college he has encountered the ups and downs of a speaking career, and he is here to share some 'home truths' about the industry, alongside giving you the strategies that have worked to get him where he is today. 

Arel is also the co-founder of Talkadot.com, the number one tool helping professional speakers land spinoff business by capturing speaking leads, testimonials and measuring the impact of their presentations with data reports from every audience they speak to.

If you want to generate an income, or a more consistent income from speaking then listen up, because there is gold in this here interview!

 

What you'll discover:

• How Arel decided what to talk about when he first started speaking in colleges.
• What he did to get speaking gigs when he started out.
• Why he switched topics and how he knew it was time to make a change.
• The challenges Arel encountered with his speaking business and the different things he tried to increase the consistency in his gig pipeline. 
• The epiphany that caused him to create 'talkadot'
• What challenges he encountered getting his software business off the ground.
• How a speaker can use talkadot to get more paid talks without overtly
• 'selling.
• The 'land and expand' strategy for getting more speaking gigs. 
• The unfiltered truth most speakers don't face up to about a speaking business and what to do to have a sustainable speaking business. 
• How Talkadot can help to create customers and clients from the audience.
• What other essentials you need to build a professional speaking career

Enjoy!

 

If you'd like to watch the video of the episode, you can do that here:

 

All things Arel:

https://www.linkedin.com/in/arelmoodie 

https://www.facebook.com/arelmoodie/ 

https://www.instagram.com/arelmoodie/?hl=en 

Talkadot

 

Books & Resources*:

The E-Myth by Michael E. Gerber 

Rich Dad Poor Dad by Napoleon Hill

Kobe Bryant Motivation (on YouTube)

 

Speaking Resources:

Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk

Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge

 

Thanks for listening!

• To share your thoughts:                                                  
• Share this show on X, Facebook or LinkedIn.

 

To help the show out:

• Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.
•  Subscribe on iTunes.

 

*(please note if you use my link I get a small commission, but this does not affect your payment)

 

One of the things that is critical to success in business and speaking is building your brand. 

And a big trap that many people fall into, is failing to share how they add value in a way that makes their brand and message memorable. 

The problem is that if you're not memorable then you won't be recommended or referred, and if people forget who you are they can't look you up.

That's why a great 'signature sign off' is something I recommend all my clients and students to craft, so that they minimise the risk of being forgotten.

But, there are some important things to get right and pitfalls to avoid when you're putting this together, and that's where this show comes in. 

Enjoy!

What you'll discover:

• The number one mistake people make when introducing themselves. 
• The three ingredients you need in your signature sign off and why. 
• Why you need to become synonymous with the problem you solve.
• The power of imagery in making your message sticky.
• How to pique their interest.
• Why you need to build a community around your take on the problem.
• The parting shot and why it needs to be meaningful.

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

 

Resources:

Join the Next Snackable Story Challenge

The Speaking Club Facebook Group

The Speaking Club 'Live' Membership

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

https://www.saraharcher.co.uk

https://www.storyledmarketing.com

https://www.ratethispodcast.com/tsc

https://www.hotflushrebels.com

 Thanks for listening!

 To share your thoughts:                                                  

•     leave a comment below.
•     Share this show on Twitter, Facebook or LinkedIn.

 To help the show out:

•     Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and review really help get the word out and I read each one.
•     Subscribe on iTunes.

If you can get your audience to believe what you believe then there is a strong chance that they'll buy into your idea, product, service or movement. 

There is an art and a science to achieving this and a big part of this relates to the language you use with your audience. That's why I've invited language expert Paul Ross onto the show.

Paul is on a mission to teach entrepreneurs and sales people how to powerfully increase their results through the power of subconscious communication. 

He has spent 30 years helping people fall in love with the power of language to influence, persuade, sell, and turn stumbling blocks into stepping stones.  

He's a Master Hypnotist, Master Trainer of NLP, author, and speaker, and he's been regularly featured on media outlets including BBC, Fox, CNN, NBC, The Huffington Post, Uproxx, and Rolling Stone. 

His talks get rave reviews and he has helped tens of thousands of people to successfully harness the power of subconscious communication to achieve their goals.

 

What you'll learn:

• How language moves the unconscious mind towards making a decision?
• How you can use metaphors to create powerful connection, understanding and rapport with your audience.
• Why you should aim to be less specific with your language.
• Why you should consider what state of mind you want your audience to be in and how to get them there.
• The three sentence phrase that you can use at the start of talks and webinars that can massively increase sales and why it's so powerful. 
• What pattern interrupts are and when to use them.
• Advice for tackling objections without being pushy or salesy.
• Why it's not enough to get your audience to know, like and trust you.
• How Paul puts his talks together.
• The three things you need to believe to be good as a speaker.
• Audience connection and getting the balance right between content, stories and humour.

All things Paul:

https://www.speakerpaulross.com

@speakerpaul

paul@speakerpaulross.com 

 

Books: 

The Age of Reason by Thomas Paine

Subtle Words that Sell by Paul Ross

 

Resources:

https://www.facebook.com/groups/thespeakingclub/

https://www.saraharcher.co.uk/challenge 

https://www.facebook.com/SarahArcherSpeak/

https://www.saraharcher.co.uk

https://www.standoutpitch.com

 

Thanks for listening!

 

To share your thoughts:                                                  

•     leave a comment below.
•     Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

•     Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
•     Subscribe on iTunes.

For many the choice between swimming in shark infested waters or going live on social media is a tough one. But because it can play such a powerful role in building your brand, authority and following more and more people are, (often reluctantly), going live.

The trouble is that whilst there is absolutely merit in going live regularly to get through the fear and build your confidence, the content produced when you're 'having a go' can often be dull as dishwater. 

If you're going to take the plunge, and do some live speaking on social media, there is no reason you can't do it well from the start.

That's where this show and my nine tips come in. 

These tips will form a kind of 'essentials checklist' for you to follow, so that you can be confident that your 'lives' are moving you and your audience forward on the journey towards working together. 

Enjoy!

 

What you'll discover:

• How to be more strategic with your lives, so that they are actively moving your business forward. 
• Why you must be specifically intentional with each 'live' you do. 
• Why you need to be 'one and done'.
• The optimum length for 'lives'. 
• The technical stuff you must nail.
• Branding and background matters
• How to ensure you deliver like a pro.
• What JK Rowling can teach you about Facebook lives. 
• How to become the most powerful person in the world.

Enjoy!

 

Leave a rating or review for The Speaking Club

(Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)

 

Resources:

Join the Next Snackable Story Challenge

The Speaking Club Facebook Group

The Speaking Club 'Live' Membership

Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch

Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker

https://www.saraharcher.co.uk

https://www.storyledmarketing.com

https://www.ratethispodcast.com/tsc

https://www.hotflushrebels.com

 

Thanks for listening!

 

To share your thoughts:                                                  

•     leave a comment below.
•     Share this show on Twitter, Facebook or LinkedIn.

To help the show out:

•     Leave an honest review on iTunes. Your ratings and review really help get the word out and I read each one.
•     Subscribe on iTunes.