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TitreDateDurée
Everything You Need to Know About Writing A Book with Ariel Curry and Liz Morrow27 Aug 202400:38:52

"If you've got a working keynote that has structure that you've been honing for a while, you probably have the bones of a book." - Liz Morrow 

"If you are someone who is highly entrepreneurial and you feel like you really value having a lot of creative control over the end product and you don't mind doing the hard, you know, kind of manual work of putting all of those systems in place and really championing your book yourself, then self publishing could be a great choice for you." - Ariel Curry 

This week, Liz Morrow and Ariel Curry joined Grant to talk about the process of book writing for speakers. If you've ever thought about writing a book, this is the episode for you! Liz and Ariel have been at it as writers and editors for years, so they bring first-hand knowledge to the conversation about the process of writing and selling a book.

In this episode, Grant, Liz, and Ariel cover: 

  • 05:31 What’s involved in building a platform to sell a book? 
  • 08:34 Pros and cons of self-publishing vs traditional publishing.
  • 12:53 How do you find angles to sell a lot of books? 
  • 14:19 Why are speakers positioned uniquely to write great books? 
  • 18:59 How does the book mapping process make a difference when it’s time to write? 
  • 20:42 What is the structure you recommend to writing a nonfiction book? 
  • 24:30 How do you use the book map to align your content as you write? 
  • 29:31 Are there ways to use AI to make the book-writing process easier? 
  • 32:41 Why should someone write a book? 
  • 35:14 Final advice for people still on the fence about writing a book. 


"And these are people who have multimillion dollar businesses. They have 4 million Instagram followers. They've got multiple six figures of email subscribers. I mean, these are people who think would have all the justification in the world that they have something worth sharing, and they still worry, am I good enough?" - Liz Morrow 

"The quality of the idea matters because people want something that is surprising. People want something that is new, and it's really hard to define." - Ariel Curry

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How to Create Your Story and Scale Your Business as a Speaker with Jake White 20 Aug 202400:38:05

“I'm really passionate about solving the same problem that they're passionate about solving. I have a unique ability that I'm willing to share."

How do you write your own story and become the speaker you've dreamed about being? 

This week, Brittany Richmond and Jake White are answering that question and talking about when to scale your business, how to find your niche, and so much more.

“If you want to accelerate faster, then you need quality time with the people that buy what you offer. I need to partner with the perfect match, learn their language, how they're funded, what problems they have, whenever they book us, what are the hurdles they have to go through? And however it can make it so easy for them to bring us in, that's part of my learning curve."

During this episode, you'll hear about: 

  • 00:00 Jake’s background and the road to speaking
  • 06:00 Jake’s story of founding Vive18 
  • 08:54 How Jake met his co-founder
  • 12:53 What it means to create your own story
  • 14:08 The power in living your message 
  • 18:05 Why you have to invest in your own career 
  • 20:32 How to find your people in your industry 
  • 24:34 Tips to accelerate your business and learning from the get-go 
  • 28:16 How to create value for your customers 
  • 32:55 What it looks like to support your decision-makers 


“If you build the community, then your people are going to continue using you because you are the hub and where to go."

Episode Resources:

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How To Authentically Connect with Your Audience with Katherine Johnson18 Jun 202400:37:23

“Reframing my approach to public speaking was a game-changer once I recognized I was my own worst critic.”

This week, Maryalice sat down with TSL coach Katherine Johnson to chat about all things authenticity on stage. If you think you’re being authentic on stage, this may be the wake-up call you didn’t know you needed! 

When it comes to presenting ourselves to an audience, we tend to think about the logistics, what we’re wearing, what we’re saying, etc., but we can forget about the intention and the science behind building trust and credibility with our audience. 

"If you think you have to prove you are, you're making it all about yourself, and that cuts connection. Like, if I could just say that you can feel that in your body, you have to find some ways to shift to connection."

In this episode, Maryalice and Katherine get into: 

  • 03:50 Why actually connecting with the audience matters more than the words you say 
  • 08:49 Why aiming for connection will change the success you experience 
  • 12:19 How to set yourself up for success on the stage.
  • 15:34 What are a few ways we can improve connection and authenticity on stage?
  • 16:39 How does nervousness get in the way of our message?
  • 20:06 The impact of energy in our pre-stage routine. 
  • 25:43 How to overcome fear of criticism during talks.
  • 27:07 What it looks like to get comfortable with the fear and anxiety you might feel.
  • 33:14 How do you remove armor and promote connection?


“Connection matters more than anything because you can actually say something. You could be a mediocre speaker. You could be an up-and-coming speaker. You can be pretty green. But if you know how to focus on connection with your audience, you're gonna do something special. You can continue to get better in terms of your content and some of your stagecraft, but if you know how to create that connection and be authentic from the stage, that does something powerful.”


Episode Resources:

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How to Create Marketable Assets That Will Grow Your Business [Coaches Corner]04 Oct 202200:40:32

Have you ever wondered what it would be like to sit down with some of our coaches and take a deep dive into some of the hottest topics for speakers? Wonder no more! Our Coaches Corner series gives you actionable advice and practical insights from our coaches that you can use right now to grow your speaking business.

For Episode 414, our Director of Student Success, Maryalice Goldsmith, and our Elite Concierge, Katie Campbell, are taking a deep dive into the key assets every successful speaker should have!

Aside from the more obvious fundamentals, there are marketable assets essential to creating your presence and setting you apart. Together they’re highlighting the value of a strategic online presence and the part it plays in telling your story, sharing your brand, and highlighting your voice. They’ll also unpack the power of coaching and the courage it takes to step up and step out when things like imposter syndrome creep in.

Katie highlights some of the common mistakes made in website and demo reel development and how to create the right content for your audience and event planners. Maryalice and Katie are covering so many speaking business game-changers during this episode. They’re simple but make all the difference and will meet you in any season of building your business.

Here's what you’ll learn from this episode:

  • Why you need clarity and a solid abstract
  • How to create a website that connects your audience with their pain points
  • Why your website is never done
  • Why you need a mobile friendly website
  • The importance of a demo reel and first impressions
  • Why you can and should lean on The Speaker Lab
  • How to manage the opinions of others
  • And much more!


EPISODE RESOURCES

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How to Be Your Authentic Self with Deepika Sandhu [Student Highlight]27 Sep 202200:32:47

Sharing in the excitement of our student’s success is a privilege for our team at the Speaker Lab! Our Director of Student Success, Maryalice Goldsmith, is taking the mic for our Student Highlight series so you can hear directly from our students about their experiences and what they want you to know about growing your speaking business.

Deepika Sandhu has an incredible story to share about listening to your intuition and chasing after your dreams. Deepika’s “ah-hah” moment came after publishing her first book and realizing how badly she wanted to do an in-person book tour — in the middle of a global pandemic!

Her deep desire to keep connecting with her audience and witness the “ah-hah” moments of others became the driver for a new season in her career. During this episode, Deepika shares more about her book and her personal journey of finding what she wanted to change about her life in a way to be her most authentic self. Not only is Deepika living it, but she’s also now helping others translate their own work into the work they actually want to be doing. Deepika is walking the talk and she’s giving the ins and outs of how The Speaker Lab came alongside her dream to take the stage!

Here's what you’ll learn from this episode:

  • What does it mean to find your authenticity?
  • How do your life experiences help you eventually “go for it?”
  • What does it look like to jump the hurdle of hesitation?
  • How coaching at TSL helped build Deepika’s success
  • Why she said “yes” to investing in herself
  • How she benefitted from the magic of the stagecraft cohort
  • Why you have to honor the calling that rises from within
  • And much more!


EPISODE RESOURCES

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How to Triple Your Income From Speaking with Jake Thompson20 Sep 202200:42:18

Since finishing a program with The Speaker Lab in 2017, Jake Thompson has had the "pedal to the metal” when it comes to building his brand and speaking career. His momentum and commitment to seizing growth opportunities have allowed him to triple his income and bring incredible value to his audience. Referrals, consulting opportunities, and a passion for the problem he solves brought him to some incredible stages that left him rubbing shoulders with individuals who have transformed the trajectory of his career.

During Episode 412, Jake shares about a new role serving as a fractional executive and how it has challenged him to level up and take the right risks. Jake’s unique journey allows him to bring a ton of insight to our conversation, reminding you to invest in yourself, embrace the “grind” and do it all while still being focused. Jake’s story is incredibly unique and a reminder that opportunity is out there, but you have to have the right mindset to make it work for you!

Here's what you’ll learn from this episode:

  • What it means to be all-in when building your business
  • How to find the right opportunities that develop your vision
  • The value of referrals and recommendations
  • How to consider career game-changers
  • Why you must invest in yourself
  • Why you have to find your niche and dig even deeper
  • How to hone a genuine passion for the problem you solve
  • And much more!


EPISODE RESOURCES

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How to Face the Grind of Building a Business with Erick Rheam13 Sep 202200:34:56

If you've been in the speaking business for long, you know that it's not easy! Building a successful and sustainable speaking business is a grind. It takes a lot of sweat equity, patience, and intentionality to make it in this industry, but if you put in the work, there are some incredible opportunities for growth in every season.

This week, Erick Rheam is back to share practical advice on how to navigate the grind of building your business. Erick introduces the idea of a "power hour," shares how to navigate the good and bad days, and reminds us that even though every day will not be our best, consistency matters!

As someone who has built a highly successful speaking business, Erick navigates the ins and outs of the speaking industry every day. No matter where you are in your speaking journey, you'll benefit from Erick's experience and passion for equipping others to find their success on the stage. This is a conversation you won’t want to miss!

Here's what you’ll learn from this episode:

  • Why it’s possible to have a “grind” that is enjoyable and totally worth it
  • How to fall in love with the process
  • What are you willing to suffer for?
  • Why buy-in matters from your spouse or partner
  • How to apply what you’re learning
  • Determining the actions that will further your business
  • Why consistency impacts clarity
  • And much more!


EPISODE RESOURCES

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How to Build Your Speaking Business and Not Just Get Gigs with David Avrin06 Sep 202200:42:12

We’re living in a world that continues to change post-pandemic — and speakers have to continue adjusting to stay relevant! There are more opportunities now than ever for speakers, but you have to be intentional and have a clear plan to build a sustainable speaking business.

This week, David Avrin joins us to share some great advice and a little tough love that will help you build your speaking business and not just get gigs.

David has a background in marketing and decades of experience in the speaking industry, and he's here to help you understand what it takes right now to get booked and paid to speak. David unpacks ways to beat imposter syndrome, what it looks like to inspire your audience, and why systems and processes matter more than giving a perfect performance.

David will bring you back to your "why" and show you how to turn your passion into sustainable success. If you're booking speaking gigs but haven't taken the leap to build a business — or haven't made it a priority — this episode is for you! You'll get fresh inspiration on how to seize opportunities, fill your calendar, and keep a long-game mentality.

Here's what you'll learn from this episode:

  • How to navigate and overcome imposter syndrome
  • The difference between booking gigs and building a business
  • How to recognize opportunity and capitalize on it
  • The importance of building your calendar and pipeline
  • Why you must pitch strategically
  • How to work smarter and not harder to transform your business
  • How to embrace the “thrill of the hunt”
  • And much more!


EPISODE RESOURCES

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How Silence Can Lead to Success with Jason Dietrich30 Aug 202200:48:06

Sharing in the excitement of our student's success is a privilege for our team at the Speaker Lab! Our Director of Student Success, Maryalice Goldsmith, is taking the mic for our Student Highlight series so you can hear directly from our students about their experiences and what they want you to know about growing your speaking business.

For Episode 409 we’re sitting down with Jason Dietrich. Jason recently went through The Speaker Lab program and is eager to share his experience and journey to the stage! Believe it or not, Jason's love of speaking stemmed from an experience he had as a senior in college. From there he felt he’d found his calling, and the rest is history!

When Jason was ready to invest in himself and grow his speaking business, he jumped in headfirst at The Speaker Lab and worked to find his niche and further define his message. He boldly resigned from his teaching position and decided to dive deep into speaking full-time.

Jason has great tips and tricks that have worked for him as he is on this journey. Together, Maryalice and Jason talk about the importance of silence, finding your focus, and how to navigate the nerves! Jason’s transparency is refreshing – especially for newer speakers who also find themselves in the trenches of building their business.

Here’s what you’ll learn from this episode:

  • How he found his passion and purpose
  • Jason’s SKY acronym
  • How to silence your mind and find your focus
  • How to prioritize and avoid the clutter
  • How to use meditation
  • And much more!


EPISODE RESOURCES

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How to Leverage Web3, NFTs, and Virtual Reality in your Speaking Business with Terry Brock23 Aug 202200:38:54

Have you seen the ongoing buzz about Web3, NFTs, virtual reality, and cryptocurrency? What exactly are these things, and what do they mean for your speaking business?

This week, we're taking a deep dive into these concepts with Terry Brock. Together we’ll address your questions and concerns and discuss what all of this means for the future when it comes to entrepreneurial success and how to leverage these options for growth.

While these topics might seem unfamiliar, there’s a lot to consider so we can grasp the ramifications for our businesses, audience, and the community we’re building. Amidst all these cutting-edge options, Terry reminds us that one thing will always remain vital to speaking success — a commitment to the problem that we’re solving as speakers for our audience.

The foundation and fundamentals for speakers will never change, but the method of delivery and experience for our audience might! It may seem overwhelming, or even confusing to comprehend — and that's okay! Terry offers a simple introduction to these topics and gives you action steps you can take if you choose to explore how these concepts might become part of your speaking business. If you’re curious and ready to learn more, this is the episode for you!

Here’s what you’ll learn from this episode:

  • What is Web 3.0, NFTs, and cryptocurrency?
  • How are these opportunities already being leveraged for greater success across different industries?
  • What are the opportunities with these concepts for speakers?
  • Is this all just a “fad” or will it stick around?
  • What is a blockchain? Or a never-ending ticket?
  • How and where can you learn more about implementing any one of these opportunities as an entrepreneur?
  • And much more!


EPISODE RESOURCES

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Why You Need Vision and Strategy as a Speaker [Coaches Corner]16 Aug 202200:46:10

Have you ever wondered what it would be like to sit down with some of our coaches and take a deep dive into some of the hottest topics for speakers? Wonder no more! Our Coaches Corner series gives you actionable advice and practical insights from our coaches that you can use right now to grow your speaking business.

On Episode 406, Maryalice Goldsmith and Nanette Hitchcock took a deep dive into finding your why and how that step is the key to finding success in your speaking business. This week, Maryalice and Nanette are back to take a closer look at the vision and strategy needed to make a successful speaking business.

Your message alone will not lead to sustainable success — your entire business has to be aligned with your overall vision and strategy if you want to succeed as a speaker. You may be surprised to find out that strategy can change, but the destination may remain the same. It takes intentionality, prioritization, and a vision to bring your business to life and support your why.

Maryalice and Nanette are digging deep and will remind you why it takes a gentle balance of hustle and flow to build your business.

Here’s what you’ll learn from this episode:

  • How your vision fuels the why
  • Why strategy can adjust, but a vision needs alignment
  • How to set your goals and establish your vision
  • Why you need strategy to execute your vision
  • The value of the coaching process
  • Clarifying the transformation for your audience
  • And much more!


EPISODE RESOURCES

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How to Find Your Why [Coaches Corner]09 Aug 202200:36:48

Have you ever wondered what it would be like to sit down with some of our coaches and take a deep dive into some of the hottest topics for speakers? Wonder no more! Our Coaches Corner series gives you actionable advice and practical insights from our coaches that you can use right now to grow your speaking business.

This week, Maryalice Goldsmith and Nanette Hitchcock discuss why your why matters and how finding that why is the key to your speaking success.

Your message matters and it needs to be defined with clarity – but how?! Maryalice and Nanette explain the purposeful path to finding your “why” and give you practical steps you can take to get started.

Have you found yourself stuck in the weeds and overthinking the pieces of your message? That’s okay! You can’t lose your “why” because with it, you’ll lose what drives the passion behind the problem you’re solving for your audience. It takes hard work, but this episode will give you some starting points to get you going in the right direction.

Here’s what you’ll learn from this episode:

  • How to build your foundation by stepping into the gaps
  • Building authenticity into your message
  • Why clarity matters
  • Saying “yes” to things that feed the “why”
  • Discovering your vision and destination
  • And much more!


Tweetable: The why drives excellence.

EPISODE RESOURCES

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How to Build a Recession Proof Speaking Business with Erick Rheam02 Aug 202200:47:42

Are we facing a recession? What does that mean for your speaking business? 

We’re answering these questions and more during Episode 405 of The Speaker Lab Podcast. The one and only Erick Rheam is guiding our conversation with strategies you can use in these uncertain times to recession-proof your speaking business.

During this episode, we’ll talk about how to lead your business through a recession with confidence rather than fear, why you must invest in marketing and yourself, and why you have to take the leap and go virtual. Speakers have had to pivot on a moment’s notice over the last two years, and uncertain economic times are no different. Erick will talk about where you need to flex and when standing firm is okay. Whether you are just beginning to build your business or you’ve been at this for a while, this episode will equip you for what’s next. Erick’s experience, expertise, and transparency will provide practical steps to recession-proof your speaking business — no matter what happens.

Here’s what you’ll learn from this episode:

  • What is a recession?
  • Organizational response to a recession
  • Impact on travel, workshops, and training budgets
  • When to update your demo video, website and other marketing tools
  • How to write and publish a book to elevate credibility
  • Why to keep investing in yourself and building skills
  • Why you need to go virtual and why it’s so beneficial
  • How to ask for referrals
  • Four questions you have to ask yourself
  • And much more!

 

Tweetable: "Now is not the time to be vague."


EPISODE RESOURCES

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Why You Don't Need A Crazy Story to be a Speaker with Hal Elrod 11 Jun 202400:37:30

“In some ways, my story is a detriment. There's a pro and a con to having overcoming extreme adversity, because people feel disconnected from it. I've had people tell me multiple times after speeches, man, if I went through what you went through, I'd be as happy as you are. And I'm like, no, man, you're missing the point. The principles I just taught you are what you need to pay attention to.”

Grant’s sitting down with the creator of The Miracle Morning, Hal Elrod to talk about how he got into speaking, if and when you need a book to complement your speaking efforts, and how to know if you’re living into your true passions. 

“During that time, I was really thoughtful and strategic of, like, what do I want this book to do? And one thing I wanted it to do was to get me corporate speaking gigs. I wanted to raise my fee."

In this episode, Grant and Hal get into: 

  • 00:00 Hal’s early experiences with overcoming hardships.
  • 05:33 Facing doubt early on as a speaker.
  • 07:06 Do you have to have a massive overcoming story to make an impact?
  • 11:31 How reframing challenges led to public speaking. 
  • 14:38 Hal’s experience finding his early gigs and getting booked as a speaker. 
  • 17:08 What it’s like to get your first paid gig. 
  • 20:35 When should you start flying first class?
  • 24:23 Do you need a book to launch your speaking career?
  • 26:55 How do you get started and build momentum?
  • 30:52 When did you know it was time to transition to the next thing? 
  • 33:01 How does a speaker know they have what it takes? 


 "I got $500, which was my first ever paid gig. I was on top of the world, and it went really, really well. They loved it. And so I was able to share my story, my cutco experience, and then the lessons drawn from both of those, and then that just gave me some confidence, like, oh, wow, I can speak to a corporate audience."

Not sure if you’ll like this episode? Well, Hal’s got great advice on achieving our goals, too. ⬇️

"If you have multiple goals, which a lot of us do, then what ends up happening is you just make a dent in each one, and you rarely accomplish any single one of them because you're always scattering your time."

Episode Resources:

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How to Find What Makes You Unique with Rory Vaden26 Jul 202200:41:59

When it comes to building your brand, Rory Vaden is the expert you want in your corner. He's committed to helping others identify the problem they solve and build a strategy for lasting success. Rory has a unique story of how he came to be an entrepreneur, found his place on the stage, and embraced the wisdom and insight of others so he could keep growing. As a college student, he found his niche in door-to-door sales. With a knack for developing principles of personal success and development, he soon found himself on the speaking stage and rubbing shoulders with mentors that would change the trajectory of his future. His mindset, experience, and intentionality have set Rory apart in the industry. If you want to learn how to build a brand that will set you apart, this episode is for you! 

Here’s what you’ll learn from this episode:

  • The value of mentorship
  • The difference between a good and great speaker
  • How to be intentional in networking
  • Building your sales team and structure
  • Why you have to “nail” your uniqueness
  • Can you identify your niche alone?
  • Why you need one-on-one coaching
  • And much more!


Tweetable: “You are always most powerfully positioned to serve the person you once were.”


EPISODE RESOURCES

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40 Speaking Lessons from 400 Episodes: Part IV19 Jul 202200:53:50

It’s time for the 40 Speaking Lessons from 400 Episodes finale!

For Part 4 we’re bringing back 10 final lessons from former podcast guests. These speakers are not only the real deal, but their insight brings incredible value to the aspiring or “in the trenches” entrepreneur. Collectively these tips will raise the bar when it comes to the success and sustainability of your speaking business.

As we wrap up this series, you won’t want to miss the final 10 lessons that will complete your list! As speakers, it’s essential to keep learning, growing, and asking questions in an effort to refine your craft and bring your best to the stage. These lessons will help do just that, and we’re thrilled to share them for Episode 403 of The Speaker Lab Podcast. Enjoy!

Here are the final 10 lessons to help you become a better speaker:

31. Lead with appreciation and interest to build relationships (Selena Soo, Ep. 178)

32. How to use the “messy middle in speaking (Nancy Duarte, Ep. 262)

33. Find a balance between being grateful and hungry (Josh Linkner, Ep. 266)

34. It’s important to find a market for your passion (Clay Herbert, Ep. 260)

35. Turn your clients into fans (David Meerman Scott, Ep. 272)

36. Stay informed to stay relevant (Scott Stratten, Ep. 259)

37. Learn the ABCDs of your personal brand (Sylvie di Giusto, Ep. 243)

38. Responsiveness always trumps overthinking (Andrew Davis, Ep. 181)

39. Know how to serve all three of your audiences (Joey Coleman, Ep. 212)

40. The best speakers are like coffee (Mitch Joel, Ep. 278)


EPISODE RESOURCES

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40 Speaking Lessons from 400 Episodes: Part III12 Jul 202200:41:00

It’s time to continue the rewind and our 40 Speaking Lessons from 400 Episodes series for Episode 402 of The Speaker Lab Podcast!

For Part 3 we are looking back at 10 more incredible lessons from our very own podcast guests. Living out the lessons shared by these seasoned speakers will not only strengthen you as a speaker but take your business and vision for the future to the next level.

It's time to add to your list from Episodes 400 and 401! As you set your goals and put in the sweat equity, these pillars of success will help guide your way! Whether you’re just starting, or need a refresh on what will set you apart in the industry, this episode is for you. Enjoy!

Here are 10 (more!) key lessons to help you become a better speaker:

21. Harness the power of the freedom compass (Michael Hyatt, Ep. 246)

22. A strong personal brand will set you apart from the competition (Rick Clemons, Ep. 241)

23. There’s no magic solution to get in front of event planners (Josh McGhee, Ep. 245)

24. Why you have to lovingly punch your audience in the gut (Todd Henry, Ep. 224)

25. It’s important to craft an experience for your audience (Stephen Shapiro, Ep. 179)

26. Be okay with sharing the real you (Michael Barber, Ep. 195)

27. Exposure is the key to success (Matthew Kimberly, Ep. 273)

28. How to prepare right before you get on stage (Melanie Deziel, Ep. 192)

29. Show your audience you’re an expert, not just a speaker (Thomas Frank, Ep. 214)

30. There’s a difference between being a good baker and running a good bakery (Erick Rheam, Ep. 247)


EPISODE RESOURCES

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40 Speaking Lessons from 400 Episodes: Part II05 Jul 202200:50:36

We’re thrilled to continue the rewind and our 40 Speaking Lessons from 400 Episodes series for Episode 401 of The Speaker Lab Podcast!

For Part 2 we are looking back at 10 more timeless tips from some of our very own podcast guests. What’s awesome about this next series of lessons is that while they were recorded at different times, together they provide a solid framework of guidance that will help you take your speaking business to the next level. Throughout this episode, you’ll hear clips from 10 different guests that have joined us over the years. Their insight is so valuable and their wisdom unmatched. They have been there and are passionate about helping you learn from their experiences!

Pull out your notes from Episode 400 and get ready to add them to your list! No matter your niche, you’re in the right place for these timeless lessons that will help you become a better speaker and build an even stronger business. Enjoy!

Here are 10 (more!) key lessons to help you become a better speaker:

11. The best way to sell yourself is to get on stage

12. You have to develop your voice

13. Know what you’re good at, and what you’re not

14. Momentum matters in your speaking business

15. Position yourself as the professional you are

16. Tension is a powerful tool

17. Learn the importance of saying no

18. Be persistent and methodical in your cold outreach

19. Being good at speaking takes hard work, not just talent

20. Stay focused on what matters even as you grow


EPISODE RESOURCES

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40 Speaking Lessons from 400 Episodes: Part I28 Jun 202200:46:00

After 400 episodes, it’s a time to celebrate!

We’re doing a rewind and sharing 40 Speaking Lessons from 400 Episodes in this new series of The Speaker Lab Podcast.

It’s a privilege to look at where we’ve been and what we’ve learned over the years. Week by week we’ll unpack some of the finest lessons learned through personal experience and conversations with our awesome guests.

For Episode 400, our very own Grant Baldwin is joined by Director of Student Success, Maryalice Goldsmith to reveal the first 10 of 40 lessons. Each lesson is unique and applies to various components of building your speaking business. No one lesson is more important than the other, but rather together make up a collection of insight and wisdom from those who have gone before us in their own journey to the stage.

Get out your notebook! Whether you’re new to the industry or ready for a refresh, these lessons will stand the test of time and help you take your speaking business to the next level.

Here are 10 key lessons to help you become a better speaker:

  1. Be a steakhouse & not a buffet
  2. Be clear on your goals for speaking
  3. Your best marketing is a great talk
  4. Be proactive (not reactive) in your marketing efforts
  5. Very little of running a speaking business actually involves speaking
  6. No one can sell you better than you
  7. Your marketing materials matter
  8. Have a long-term perspective
  9. When building beyond the stage, you can’t do it all
  10. This is simple, but not easy


EPISODE RESOURCES

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How to Find Your Focus with Tripp Crosby21 Jun 202200:38:03

To some people, it might seem that Tripp Crosby is constantly shifting gears and focus. But to know and hear from him, it’s easy to see that opportunity has gifted Tripp the ability to unveil his real passion. Having built a successful video content business, it seemed like Tripp was all set. However, after some soul searching and brainstorming Tripp realized that it was time to pursue his own personal brand.

During this episode, Tripp unpacks the value of being singularly focused, how to become a real expert, and more importantly how to maintain your authenticity and passion. There’s no one right way to finding your success, and Tripp is here here to share his insights and wisdom from the road less traveled. So much to glean from this conversation!

Here's what you'll learn from this episode:

  • How to discover the energy within yourself
  • How to find your lane and your confidence
  • Why you must really know your audience
  • How to help an event win at their thing
  • The difference between virtual speaking and virtual hosting
  • How to tell people what you’re all about
  • And much more!


EPISODE RESOURCES

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How to Find Your Story & Build Confidence with Ravi Rajani [Student Highlight]14 Jun 202200:47:05

Sharing in the excitement of our students’ success is such a privilege for our team at the Speaker Lab! Our Director of Student Success, Maryalice Goldsmith, is taking the mic for our Student Highlight series so you can hear directly from our students about their experiences and what they want you to know about growing your speaking business.

He credits (or blames!) his mom for directing him to a career on the stage after she made him attend dance lessons with his sister at age 8. While it wasn’t his favorite pastime, he learned the art of stage presence at a very young age, and the rest is history!

Working as a corporate banker, Ravi spent years leading and building sales teams in early-stage start-ups to build what he would describe as his “portfolio career.” In September 2020 he quit his full-time job and started his own speaking business. Understanding the risks, challenges, and rewards of taking this leap excited Ravi, and his unique intuition that this was his time helped pave the way.

During their conversation Ravi talks about investing in himself, how he found The Speaker Lab, and how he’s built relationships through building his business. Storytelling is his passion and Ravi shares his strategy of repositioning his offerings and redefining his niche to find success. His journey is unique, engaging, and will keep you on the end of your seat!

Also, guess what? Ravi is joining The Speaker Lab to lead his very own Virtual VIP Cohort! Interested to learn how you can be part of this opportunity? Click HERE.

The Finer Details of this Show:

  • What it looks like to trust your intuition
  • Why you must build relationships and connections
  • How to know when it’s your time
  • Defining your story and unique method to solve a problem
  • Answering the call in your career
  • How to work with Ravi and The Speaker Lab
  • And much more!


EPISODE RESOURCES

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How to Create an Incredible Customer Experience with Shep Hyken07 Jun 202200:41:22

It started with a magician gig at age 12 and turned into a passion and profession that has made Shep Hyken one of the best in the business. With a knack for entertainment and heart for customer experience, Shep has relied on tried-and-true values to build his business while managing to embrace the ever-changing landscape of the speaking industry.

He understands the numbers game, how to face imposter syndrome, and is here to share why one gig should lead to your next. During this episode Shep highlights the vital components of sales and marketing and why follow-through will make all the difference in building your business. He relied on the sweat equity of grass-roots efforts to make a space for himself in the industry and has insight and wisdom for every speaker on their own journey to the stage.

Shep’s determination started by beginning with the end in mind. Even in his early 20’s he knew where he wanted to be and met the challenge of getting there with courage, humility, and enthusiasm. His wisdom and experience provide refreshing perspective on getting back to basics to build a successful business!

The Finer Details of This Show:

  • Why you need to write thank you notes
  • How to ask for feedback
  • The value of the customer service experience
  • Strategies for making connections
  • How to do the numbers game
  • Why reputation and content marketing matters
  • The hunt vs. the feast
  • And much more!


EPISODE RESOURCES

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How to Dive Deep with Tec Clark [Student Highlight]31 May 202200:40:16

Sharing in the excitement of our student's success is such a privilege for our team at the Speaker Lab! Our Director of Student Success, Maryalice Goldsmith, is taking the mic for our Student Highlight series so you can hear directly from our students about their experiences and what they want you to know about growing your speaking business.

Tec Clark is in the business of helping others develop the work culture they want to be known for. How does he do it? He spends his time on the speaking stage with small and medium businesses in a variety of industries. A journey that stemmed from his work at Nova Southeastern University led to him sharing his message and eventually finding The Speaker Lab Elite program and podcast.

You might be surprised to learn that Tec’s adventure to the stage began with his career as a scuba instructor at The University of Florida. Recognized for the way in which he instructed and how he developed the diving program with his team truly set Tec apart. His commitment to creating a culture of excellence, skill development, and safety, eventually developed into the methodologies that he has applied to the message he shares today.

When he came to The Speaker Lab, he was on a mission to package his message succinctly and effectively for his audiences. Because of his experience in the Elite program, his speaking business and consulting opportunities have grown exponentially. Tec’s passion, enthusiasm, and commitment to his craft are second-to-none. You must hear his story!

THE FINER DETAILS OF THIS SHOW:

  • How TSL helped Tec take his speaking to the next level
  • Why you need the system and program in the Elite program
  • Understanding the craft of speaking
  • Building industry relationships and networking
  • How to have the best message for your audience
  • Why you must pay attention to the opportunities in front of you
  • Getting clear with your message and niche
  • How to connect passion with impact
  • And much more!


EPISODE RESOURCES

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How to Define Your Success with Tim Schurrer24 May 202200:37:50

Tim Schurrer stepped away from his role as COO of StoryBrand to pursue a full-time speaking career. Determined to pave the way for his own defined success, Tim has kept his focus away from the cultural narrative of what it looks like to be an accomplished entrepreneur and instead set his sights on where he finds true meaning and fulfillment. 

With a mission to learn, serve, and grow through his platform on stage, Tim is helping others to transform their own journey by beginning with the end in mind. His new book, The Secret Society of Success unpacks the steps to defining personal measures for success and fully realizing the joy and meaning behind your work in any industry. 

Whether you’re just beginning or have been in the business for some time, Tim’s fresh perspective on defining your personal success and building a thriving business is a message everyone needs to hear. His steadiness and deep passion for his work has made way for an intentional journey of embracing opportunity! 

The Finer Details of this Show:

  • Navigating a new career path
  • Why fulfillment might not exist where we thought it would
  • How to define your own success
  • Why doing the right stuff matters
  • Lead and lag measures, and why you need to know what they are
  • The difference between an author and a writer
  • Why you shouldn’t be defined by success
  • What is the motivation for the journey you are on?
  • And much more!

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How To Create an Engaging and Compelling Keynote with Eva Daniel 04 Jun 202400:40:10

 "The biggest mistake that I repeatedly see speakers make is procrastination, just waiting too long to actually start developing the content and too long to practice the delivery."

This week, Grant sat down with Eva Daniel to talk about one of the most important parts of being an effective speaker — creating and delivering an engaging speech. Eva is a speaker, storytelling expert, and communications professional, and the founder of the Speak Shop, where she helps speakers produce better content. 

"I believe that every speech is alive in breathing and a work in progress. And so we're just always making sure that, like, is it in the best order? And do I enjoy giving it the way that it is? And is the audience responding well to it in the way that I would envision them to be responding?"

This episode covers:

  • 00:00 Eva’s background
  • 04:40 How do you know when your speech is polished and done?
  • 06:24 What does it look like to iterate on your content? 
  • 11:46 How do you create a successful delivery of your speech?
  • 14:06 What kind of goals are you setting for your content?
  • 20:06 What is good practice when it comes to prepping for a keynote?
  • 25:19 How do you nail your timing? 
  • 27:23 What role should visuals have in your talk?
  • 31:12 How do you leverage the room to ensure your talk is still well received? 
  • 33:22 What does it look like to be prepared for all occasions? 
  • 36:53 How do you become a great speaker? 
  • 39:43 Eva’s contact info and resources


"My biggest piece of advice though is your goal is to internalize your content for the big ideas, not to memorize it."

Check out Eva’s episode now! 

 "Not all practice is created equal. Giving your content to your bathroom mirror on, you know, the Wednesday before the Thursday you speak is not going to be as effective as if the Friday before you'd run it through a group of three to five people."

Episode Resources:

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How to Find Courage and Try Something Different with Rob Ferre17 May 202200:41:56

What started as a parking attendant at the happiest place on earth, led to a lucrative business as a speaker and entertainer. Rob Ferre has always gravitated to the stage, and now he’s got a highly successful business that has taken him across the globe.

Whether he’s the DJ at a major corporate event or giving their keynote the morning after a celebration, Rob has mastered the fundamentals of keeping an audience engaged and coming back for more! He pivoted through the global pandemic, adapted to the call for virtual gigs, and exudes a level of enthusiasm that provides a fresh take on how to make your own way in the speaking industry.

Rob is passionate about helping others see the possibilities within their speaking business and demonstrates the possibilities through his own skills as a DJ, emcee, keynote speaker, and his work with gamification. He’s giving insight on monetization, gaining access to the industry, and how to balance the evolution of a speaking business.

Whether you’re wondering how to shake things up, or want to hear a story of courage to try something different, then this episode is for you!

THE FINER DETAILS OF THIS SHOW:

  • Developing a unique speaking business model
  • Finding the courage to try something different
  • Is virtual here to stay in the speaking business?
  • Audience engagement and the importance of checking in
  • Why he’s staying in the speaking industry
  • His favorite ride at Disneyland (can you guess?)
  • And much more!


EPISODE RESOURCES

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Three Reasons Your Talk is Boring with Jeremy Rochford [Coaches Corner]10 May 202200:44:28

Have you ever wondered what it would be like to sit down with some of our coaches and take a deep dive into some of the hottest topics for speakers?

Join Maryalice Goldsmith, Director of Student Success, and Coach Jeremy Rochford as they take a deep dive into 3 reasons why your talk is boring and what you can do to change it!

Jeremy begins the conversation by challenging listeners to begin framing who they want to become as a speaker, by acknowledging what they don’t want to be. Together they talk about imposter syndrome, unchallenged content, and avoiding risk as some of the greatest challenges speakers face, yet have the power to change! The audience wants nothing more than for you to succeed, and Jeremy champions this claim by unpacking tools that help speakers lower the barriers of relatability with their listeners.

Your message is full of opportunities to connect with your audience, meet them where they’re at, and help people feel and think in a different way. Jeremy and Maryalice are taking a “pause” from the front lines of coaching to give insight and wisdom into making your talk the very best it can be!

THE FINER DETAILS OF THIS SHOW:

  • Why you don’t want to be memorable for the wrong reasons
  • What are the biggest challenges speakers face?
  • Why your audience wants you to win
  • Different types of humor you can add to your talk
  • How can you add flavor to your message?
  • What it means to “niche down”
  • What happens when you add the wrong kind of humor
  • And much more!


EPISODE RESOURCES

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How the National Speaker Association Can Help Speakers with Jaime Nolan03 May 202200:34:53

As speakers, many of us have a love-hate relationship with associations. Should we become a member? What are the benefits? How will this help me grow my business? Is it worth it?

For Episode 392 we’re sitting down with President and CEO of the National Speaker Association, Jaime Nolan, to unwrap the ins and outs of what the NSA does for members and their businesses.

While Jaime is new to NSA, she brings over two decades of experience with associations and meeting planners, and therefore a unique perspective that is much needed in this era of “rebuilding” post-pandemic. Focused on recreating an elite member experience and helping members build stronger businesses and be better speakers, the NSA is reexamining its conference structure, resources, and how they cater to members in different seasons of their careers.

During this episode, Jaime will reveal some of how she’s rewriting the playbook within, and some of the major changes they’ve already made to better serve their constituents. Whether you’re already a member, considering joining, or just want to understand what the “association experience” is all about, this episode will answer all those questions and more!

THE FINER DETAILS OF THIS SHOW:

  • The post-pandemic life of an association
  • What is the role of an association in your speaking career?
  • How to assess if a membership is right for you
  • How an association can help diversify your business opportunities
  • Utilizing resources and opportunities to network
  • What makes a healthy, functioning association?
  • The scarcity mindset vs. abundance mindset
  • Why the NSA can’t talk about speaker fees
  • And much more!


EPISODE RESOURCES

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How to Change the Narrative with Shawn Singleton [Student Highlight]26 Apr 202200:49:47

Sharing in the excitement of our students' success is such a privilege for our team at the Speaker Lab! Our Director of Student Success, Maryalice Goldsmith, is taking the mic for our Student Highlight series so you can hear directly from our students about their experiences and what they want you to know about growing your speaking business.

Shawn Singleton is a highly accomplished individual who credits his success to a deep desire to “stop the cycle” of bad habits and take a deeper dive into the concept of “life culture.” His mission to be the best version of himself and help others do the same is at the core of his work. During this conversation, he shares some of his “ah-ha” moments as one of our Elite students and how he built a firm foundation of fundamentals by working through each module.

Shawn is a champion for transforming mindset and changing the narrative. He started with small speaking gigs as he built his content, but he quickly realized the principles he was sharing were ready for a larger audience. He consistently works to meet leaders where they are and show them how they can build sustainable and successful businesses.

He'd be the first to tell you that his time at The Speaker Lab helped him to narrow his topic, build confidence, and establish a skill set that will serve him as his speaking business continues to grow. Shawn is awesome and has a great story to share!

THE FINER DETAILS OF THIS SHOW:

  • The impact of technology and our need to be busy
  • Discovering your passion and finding your niche
  • Making your passion marketable
  • Why building confidence matters
  • Identifying your non-negotiables
  • Managing your nerves and making an impact
  • How to use your voice as a tool
  • And much more!


EPISODE RESOURCES

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Why You Need An Abstract with Erick Rheam19 Apr 202200:35:10

He’s a favorite among the TSL family and he knows what it takes to strategically build and sustain a successful business. On pace to double his income in 2022, Erick Rheam has navigated the ups and downs of the past few years with grit and grace.

While there are many crucial resources needed in the process of building a speaking business, this episode highlights one very important yet simple piece you must add to your repertoire.

The abstract.

The abstract is made up of seven parts, fits on one page, and is meant to help you get one step closer to booking that next gig. Erick walks through each of the seven components including a professional headshot, contact information, title and premise of your talk, identifying the problem you solve, testimonials, learning objectives, and references. He’ll also explain why you don’t lead with an abstract, when you should share this resource, and why you never list your speaking fee! Whether you’re a seasoned speaker, or just getting started, there’s always time to create or update your abstract to help achieve the goals of your business! During this episode, Erick will equip and encourage those who are ready to take the next step and make their abstract work for them!

THE FINER DETAILS OF THIS SHOW:

  • Why an abstract will streamline your thinking
  • How to use an abstract to test the marketplace
  • The value of keeping it short and sweet
  • Why social proof matters
  • Why your objectives have to be tangible
  • What to do when you don’t have testimonials
  • The difference between an abstract and a proposal
  • And much more!


EPISODE RESOURCES

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How to Turn Adversity into Opportunity with Alan Stein Jr.12 Apr 202200:37:56

When the pandemic hit, Alan Stein realized things had to change with his business and he needed to demonstrate the pillars of leadership that he had been talking about for years. Committed to serving others, Alan has diversified his offerings to keep adding value for his audience and keep growing his business.

In addition to writing his second book, Sustain Your Game, Alan created a course and added a coaching piece to his business to continue fulfilling his mission of filling others’ buckets and equipping thriving leaders. During this episode, Alan explains why it’s important to be a low-maintenance speaker, how to show gratitude, and why these two priorities have made such a difference in his success.

In addition to his time on the stage, Alan has authored and leveraged his books to help connect others with his message. As his business continues to grow, he is committed to turning adversity into opportunity --- even amidst a global pandemic --- and gearing up for the next play when the playbook becomes outdated. He’s intentional, inspiring, and building on a strong foundation of timeless pillars of success!

THE FINER DETAILS OF THIS SHOW:

  • Turning adversity into opportunity
  • Exposing the “Achilles heel” of your business
  • The 24-hour rule
  • Timeless pillars for success
  • Why you must be easy to work with
  • How to show gratitude
  • A wholistic approach to your business
  • Fitting a book into your business
  • And much more!


EPISODE RESOURCES

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How to Find Financial Freedom and Flexibility with Shane Sams05 Apr 202200:41:40

Genuine, authentic, relatable, down-to-earth — that is Shane Sams. He gave up his place at the front of the classroom after realizing he wanted to find a way to provide and have the ability to be present for the people who matter most in his life.

What started as making playbooks for coaches and lesson plans for teachers soon turned into a full-blown education company as Shane claimed the title of “online entrepreneur.” Soon after, he and his wife realized they could share their resources and entrepreneurial gifts to help other families take control of their income, gain freedom, and create a future. After selling his education company, Shane stepped into a new venture to help others monetize their knowledge, wisdom, and passion through membership sites.

It might surprise you to learn that Shane only started speaking two years ago! Shane had been podcasting for several years but hadn’t taken the stage. However, he knew that in order to grow his platform, he would need to begin speaking. Together, he and his family decided to go “all in” and give it a try. During the pandemic, Shane received a surprising offer that he simply couldn’t refuse, and the rest is history! Now, he’s speaking to thousands of people on stages larger than he ever could have imagined.

Shane learned to embrace everything about himself and what he could bring to his audience. He would say it took a lot of “reps” to get it right, but his intentional preparation allowed him to be ready for whatever came his way.

THE FINER DETAILS OF THIS SHOW:

  • How to stop your paycheck from owning you
  • Why friendships and relationships are the keys to success
  • Combining passion and purpose with a mission
  • Why you must take control of your income to gain freedom
  • Why you should podcast if you want to speak
  • How to prepare for any opportunity that might come your way
  • Why you have to be quick on your feet and ready to step up
  • And so much more!


EPISODE RESOURCES

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Achieving Your Purpose with Darwin Li [Student Highlight]29 Mar 202200:44:47

Sharing in the excitement of our student’s success is such a privilege for our team at the Speaker Lab. Our Director of Student Success, Maryalice Goldsmith, is taking the mic for our Student Highlight series so you can hear more about our students’ experiences and what they want you to know about growing your speaking business.

A near-death experience eventually led Darwin Li to find his place on the speaking stage. He knew there was something he had to give others – insights and hard lessons from failure – that might help them face what flashed before his eyes in an unimaginable situation.

On a mission to discover the very best in himself and change the lives of others, Darwin has a unique ability to touch his audience through stories of reflection and impact. While his personal experience is one of great intensity, he shares his realization of how coaching itself can be life-changing and help draw out the strength and depth in your purpose.

Darwin Li eventually found The Speaker Lab and never looked back. During his conversation with Maryalice, he shares his realization about how TSL gave him “permission” to think differently while still inspiring his audience with a message of leadership. He has completed several programs at The Speaker Lab, and is sharing his experience and commitment to investing in his speaking journey.  The resilience and determination that surround Darwin’s conversation with Maryalice will meet every speaker in any season.

THE FINER DETAILS OF THIS SHOW:

  • Do you have to experience trauma to share a deep message?
  • How to understand your purpose through everyday choices
  • Why you need to exercise your mindset
  • What it looks like to reflect on a “would be” life
  • Identifying your ending and different ways to get there
  • Why there’s no shame in needing help
  • How to seize the opportunity and make the next move
  • And much more!


Episode Resources:

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From Sales to the Speaking Stage with Wolf Millstone22 Mar 202200:37:29

Amidst a global pandemic and just weeks after he and his wife welcomed their second son into the world, Wolf Millstone decided it was time to leave his full-time sales gig and start Wolf Millstone Group. It was time to take a leap of faith and begin his journey to the stage --- and that’s exactly what happened.

Just one year later and Wolf is bringing in six figures, booking gigs left and right, and is now in a position of needing to scale his business and bring on his first employee. In just 12 months the demand for his message on stage, in workshops, and for training exploded! He has experienced unprecedented growth and success because of his grit and intense desire to learn and apply strategies for success.

Where did he start you might ask? With Episode 001 of The Speaker Lab Podcast. Soon Wolf was listening to three episodes a day, seeking the counsel of trusted mentors and coaches, and then he was off and running with a website and demo reel. He’s first to admit that his temptation to strive for perfection was soon grounded by an intentional shift to start somewhere and keep learning amidst booking his first gigs.

His enthusiasm, passion, and tenacity are unmatched! Wolf’s unique story will inspire any speaker to remember why you started speaking and how you can continue making a difference.

THE FINER DETAILS OF THIS SHOW:

  • Where he first got the idea to pursue speaking
  • Why he got fired from his first job
  • What is the exponential sales method?
  • How he applied valuable resources to create his own success
  • Figuring out how much to charge for a gig
  • How he’s diversified what he offers his audience
  • Why you have to ask for help
  • Resisting the urge for perfection
  • And much, much more!


EPISODE RESOURCES

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Five Mistakes Aspiring Speakers Make [Coaches Corner]15 Mar 202200:43:37

Have you ever wondered what it would be like to sit down with some of our coaches and take a deep dive into some of the hottest topics for speakers?

Join Maryalice Goldsmith, Director of Student Success, and Lead Coach, Rick Clemons for our second episode of the Coaches Corner series!

Together they're unpacking the 5 biggest mistakes made by aspiring speakers and how to keep them from standing in your way of success.

Our coaches at TSL are in the trenches with students to challenge, encourage, and inspire as they navigate their own path to the stage. The structure of the TSL program and one-on-one coaching affords students the opportunity to seek counsel and rely on a trusted framework that will provide a healthy pace towards growth!

Maryalice and Rick unpack what it looks like to "niche down," why you have to take your speaking career seriously, and what it means to be a "squirrel" --- but you'll have to listen to the episode to understand this one!

Together they share their own experiences and what they've gleaned from working with so many of our TSL students.

THE FINER DETAILS OF THIS SHOW:

  • What it means to work the framework
  • Why you should be a student of the speaking industry
  • How to have an impact with a specific audience
  • Things to consider as you grow your business – hire help!
  • Why clarity gets you booked and paid to speak
  • Why finding your niche will grow your business – faster!
  • Protecting yourself from distraction and comparison
  • And much more!


EPISODE RESOURCES

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Introducing: Talk Speaker To Me - Let's Talk Prospecting with Erick Rheam30 May 202400:11:24

We're so excited to announce the launch of our new podcast, Talk Speaker To Me!

Talk Speaker to Me will bring you 10-15 minute episodes every Thursday filled to the brim with super practical, actionable advice. If this sounds like what you're looking for, search for Talk Speaker To Me on Apple, Spotify, and subscribe for weekly updates!

P.S. Have no fear, The Speaker Lab Podcast isn't going anywhere. This is just a new way to bring you more content to help you book more gigs and grow your speaking business.

--

Welcome to our first episode of Talk Speaker To Me! In this episode, TSL facilitator and Speaker Erick Rheam walks you through exactly what his daily power hour looks like to build a long-term sustainable speaking business.

"I didn't have anything but a dream and a desire to be a speaker. I just went out and started prospecting on a consistent basis, and I made over $36,000 with no assets whatsoever."

Erick's covering:

  • What is a prospect
  • How often should your prospect
  • What does a "power hour" look like
  • How should you set up your tech stack
  • What is the ideal amount of time between emails, and when should you just let it go


"The key, though, is if I do this every day on a consistent basis, then it's like a machine, it's a methodology, and it starts to bear fruit if I do it on a consistent basis."

Ready to learn a thing or two about managing your pipeline? Let's go!

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Creating Your Own Podcast with Jeff Sanders08 Mar 202200:37:32

So, you’re thinking about hosting a podcast, but you don’t know where to begin?

Jeff Sanders launched his show, The 5 AM Miracle, 8 ½ years ago with no audience, minimal equipment, and the simple goal of expanding on the content he was already providing on his blog.

Fast-forward to today, and he has a wildly successful show that has catapulted his ability to network, market, and book gigs as a speaker and author.

How did he do it? He’s here to share! Jeff quickly realized that his show attracted the kind of people he wanted to work with.

During this episode, Jeff unpacks the power of podcasting and why it’s one of the best mediums to personally showcase your skills and talents. He walks us through the ins and outs, dos and don’ts, and creativity that make up the very best podcasts. 

THE FINER DETAILS OF THIS SHOW:

  • Why podcasting is personal
  • What keeps an audience coming back for more?
  • Putting a positive spin on your brand for your people
  • Have you missed the opportunity to launch a show?
  • What equipment do you need to start?
  • Why audio quality matters
  • Show notes, hosting sites, and a simple call to action
  • Jeff’s best strategy to grow your podcast – today!
  • And much, much more!


EPISODE RESOURCES

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How to Self-Publish a Book in 90 Days with Chandler Bolt01 Mar 202200:34:53

So, you want to write a book, but you don’t know where to begin. That’s okay! Look no further.

Chandler Bolt leads the organization Self-Publishing School and has helped lead entrepreneurs through the process of bringing their own book to life through self-publishing.

His MOVE writing method helps build momentum through a unique checklist process that keeps the light at the end of the tunnel in focus.

During this episode, you’ll learn more about why self-publishing can help fast-track the opportunity to diversify revenue streams and provide your audience with a more personal introduction of yourself.

Chandler will also address questions about creating your cover, editing, formatting, and when you’ll know the right time to take the leap from rough draft to reality! If you’re at all considering adding a book to your repertoire, this is the episode for you.

Chandler brings actionable next steps, encouragement, and expertise that you don’t want to miss!

THE FINER DETAILS OF THIS SHOW:

  • Traditional vs. self vs. hybrid, what’s best?!
  • Why your audience needs to meet you, in a book
  • How to self-publish without looking self-published
  • Why it’s important to simplify the process
  • Three must-haves to self-publish
  • The launch triangle
  • And so much more!


Want a copy of his book Published. for free?! Check out the link here.


EPISODE RESOURCES

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Managing Your Mindset with Francesco Samarelli [Student Highlight]22 Feb 202200:45:23

Sharing in the excitement of our student's success is such a privilege for our team at the Speaker Lab. Our Director of Student Success, Maryalice Goldsmith, is taking the mic for our Student Highlight series so you can hear more about our students’ experiences and what they want you to know about growing your speaking business.

Francesco Samarelli believes in paying it forward to fellow speakers and generously agreed to share about his journey to speaking success. One of the pillars of value for students at TSL is the ability to learn from one another and to be in the trenches together!

For Francesco it all started with an opportunity to take the stage that was followed up with a surprising response --- the audience loved him! He shares his journey of how at a young age his teacher, Mrs. Fowler, helped plant a seed that would inspire him to express himself and use his skill sets to share his message.

During this episode, Maryalice and Francesco take a deep dive into what it looks like to turn a passion into a career and what it looks like to educate and equip others through your message. There's something for everyone!

THE FINER DETAILS OF THIS SHOW:

  • How to endure the race
  • His message of emotional management
  • Thriving on mission to share your message
  • How you know when you’re meant to be a speaker
  • Why coaching is vital to your success
  • Mindset, meditation, and other choices that matter
  • Finding focus in the hustle and bustle
  • And much more!


EPISODE RESOURCES

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Write Your Way to Speaking Success with Jessi Beyer15 Feb 202200:33:41

Are you a speaker? An author? Considering both? Jessi Beyer is both but her journey to this point in her career is not one you might expect! She joined us for Episode 381 to narrate her experience in building a business committed to helping others find healing through their struggles with mental health.

Jessi quickly found that the success of her first book catapulted her into a world of opportunity she’d not yet experienced as a speaker. She talks about her insecurities (or lack there-of!), what kept her motivated and energized, and why coaching earlier in her career was key to her success.

Jessi’s commitment to the process and can-do attitude has helped her pave a path to success, even at such a young age. Her enthusiasm and dedication to her mission and vision are hard to beat!

THE FINER DETAILS OF THIS SHOW:

  • Finding confidence in your message
  • How to find the right audience
  • What it looks like to pivot from speaking to writing, and back again!
  • How to leverage a successful book launch?
  • Finding a balance as an author and speaker
  • Self-publishing vs. traditional vs. hybrid
  • Why putting in the hard work matters
  • And much more!


Want a copy of her book, How To Heal free?! Check out the link here.


EPISODE RESOURCES

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Catapult Your Speaking Career [Coach's Corner]08 Feb 202200:52:47

Have you ever wondered what it would be like to sit down with some of our coaches and find out what coaching is all about?!

Well, you’re in luck. Because that’s exactly what the Coaches Corner Podcast series is all about. We’re handing the mic to Maryalice Goldsmith, Director of Student Success, and she’ll be sitting down with an esteemed member of our coaching team to take a deep dive into some of the hottest topics for speakers!

In this episode of the Coaches Corner series, Maryalice welcomes our Lead Coach, Rick Clemons, to unpack the topic of professional coaching. Maybe some of you have coaches, others are considering it, or some of you might be thinking --- what does it mean to have a professional coach?!

Maryalice and Rick are answering all your questions by sharing their personal experiences with coaching, the vision behind coaching at The Speaker Lab, and why it’s a crucial step in your success in building a speaking business. Their questions will challenge you, their mission will inspire you, and their candid approach will leave you asking for more!

THE FINER DETAILS OF THIS SHOW:

  • Are you in your own way?
  • Do you need coaching?
  • Does mindset matter?
  • Why are you doing this?
  • Creating a customized plan for speaking success
  • What the best coaches are doing
  • “How” vs. “I get to…”
  • Systems and processes that lead to success
  • And much more!


EPISODE RESOURCES

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Silence the Inner Critic with Kindra Hall01 Feb 202200:37:17

We all have that little voice in our heads.

You know, the one that creeps in when we start to doubt ourselves and the ability to share our message.

So what can we do about that voice?

Kindra Hall is a successful speaker and author, recently releasing her book, Choose Your Story, Change Your Life: Silence Your Inner Critic and Rewrite Your Life from the Inside Out. She joined us to talk about her mission to combat the comparison game and help speakers protect their mentality and confidence.

The unknown challenges and necessary pivots of pandemic life have demanded that speakers adjust and keep their minds from wandering to the dark places of defeat. Kindra reminds us of where we’ve come from, how we’ve grown in recent years, and what it takes to find a balance of confidence and care when taking the stage ---- in person or virtually!

Her energy and willingness to share her own fears allow for an honest conversation packed with insight and encouragement to keep going.

THE FINER DETAILS OF THIS SHOW:

  • Getting back in shape as a speaker post-pandemic
  • Why the comparison game is dangerous
  • The pros and cons of the inner critic
  • Understanding your “why”
  • Balancing pride and humility
  • Using stories and experiences to manage your inner critic
  • And so much more!


EPISODE RESOURCES

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Finding Your Why with Chris Failla [Student Highlight]25 Jan 202200:50:21

Sharing in the excitement of our student’s success is such a privilege for our team at The Speaker Lab. Our Director of Student Success, Maryalice Goldsmith, is taking the mic for our Student Highlight series so you can hear more about our students’ experiences and what they want you to know about growing your speaking business.

Chris Failla has got an awesome story to share and you’re sure to leave this episode feeling inspired and encouraged to take the next big step in your own career. He’s full of heart and has a really unique narrative to share about what has inspired him to take the stage. Chris and Maryalice talk about finding your “deeper why” and how to use your message to make an impact.

During this conversation, Chris unpacks his process, how he came to find The Speaker Lab, and how this investment in his business and himself brought him to stages he never could have imagined. Chris is motivated by the desire to help others love their work for the long haul and have a sustainable impact on a human level. He’s the real deal, and he’s here to share!

THE FINER DETAILS OF THIS SHOW:

  • The moment he knew he was meant to speak
  • Being the light switch for your audience
  • What it means to honor “bedrock values”
  • The financial and emotional “why”
  • Researching your audience before you get on stage
  • Working through an “oops”
  • Why your “why” matters so much
  • And much more!


EPISODE RESOURCES

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Living Out Your Vision with John Israel18 Jan 202200:43:44

If you’re ready to hear a life-changing, vision-defining story of gratitude, then you’re in the right place.

John Israel is a friend and entrepreneur-turned-speaker who has redefined success in his unique niche of the industry. After serving for nearly a decade as the leader of a strategic gifting company, John found himself with a message of gratitude that holds the power to impact client and employee attrition.

In this episode he’s sharing his journey to defining the problem he solves and the vision he’s committed to living out. He unpacks the social experiment that changed his life and why it’s important to find your right audience and then teach them (rather than sell to them)! John also talks about why free events are the way to start and how strategic marketing and a willingness to pivot are essential in this industry.

THE FINER DETAILS OF THIS SHOW:

  • The competitive advantage in gratitude
  • Why experimenting, pivoting, and flexibility will help you find your niche
  • Teaching vs. selling, and why it matters!
  • Why you must find the right audience
  • Understanding the problem you solve
  • Why you must be true to your mission
  • And so much more!


EPISODE RESOURCES

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The One Thing with Geoff Woods11 Jan 202200:33:54

Have you found the one? Not that one, but the one thing?

The one and only Geoff Woods joined us for Episode 376 to explain what “the one thing” is and why you need to find it to achieve your goals.

Passionate about how small things make a big difference and why world-class content is a must, Geoff’s approach to productivity and building a business is contagious.

Not only will this episode help you begin your journey to finding “the one thing,” but you’ll also get to hear more about Geoff’s road to becoming co-founder and president of the organization, The One Thing.

How did he get started? By asking a simple question, “How might I be able to help?” And the rest is history! If you’re looking for the one thing that will reignite your “why” and lead you into the future, then this episode is a must!

THE FINER DETAILS OF THIS SHOW:

  • What is “the one thing?”
  • Why does “the one thing matter?”
  • Understanding your goals
  • How to start a new career
  • What it means to prioritize (for real)!
  • Having a job vs. building a business
  • How can you help?
  • How can you find “the one thing?”
  • And much more!


EPISODE RESOURCES

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The Art of Stagecraft with Rick Clemons04 Jan 202200:30:53

The art of stagecraft. It’s not just what you say, it’s how you say it. Understanding your artistic ability, and how to bring things to life, will separate the speakers from the professional speakers.

So how do you find your inner performer?

Our lead coach, Rick Clemons, is the expert on helping others find where their star shines the brightest, and how to take delivery and content to the next level.

Rick takes a deep dive into what speakers should be doing to bring their craft to life while balancing the value of performance vs. being in the moment with your audience. He shares a few of his own first-hand experiences on the stage and how he’s relied on strong fundamentals and creativity to adjust his stagecraft for each audience.

What’s exciting is that Rick will also share about a special cohort we will be launching SOON here at The Speaker Lab.

Through live virtual sessions, Rick will be working with students to develop everything from volume, cadence, receiving constructive feedback, and navigating the technical things that make all the difference.

If you’re excited about what you heard in today’s episode and interested in learning more about our stagecraft cohort, visit thespeakerlab.com/stagecraft to schedule a call with one of our enrollment advisors. Rick is an amazing coach and he’s planned an incredible experience for our students - we hope you’ll join us!

THE FINER DETAILS OF THIS SHOW:

  • Does booking gigs mean you’re a good speaker?
  • Finding your inner performer (not someone else’s)
  • The value of an outside perspective
  • Can stagecraft be taught or do you have to have the “it” factor?
  • Balancing performance vs. presence
  • How to join our stagecraft cohort
  • And much more!


EPISODE RESOURCES

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The 500th Episode Special: How Did You Get Into That with Grant Baldwin28 May 202400:42:55

"I remember you kind of making this decision to turn The Speaker Lab into what it is today. You wanted to scale it, you wanted to grow it, make a bigger impact on people, and you really did, man." - Shane Sams

Today we’re celebrating a massive milestone on The Speaker Lab Podcast, so, here’s the deal! We invited Grant's good friend Shane Sams to interview Grant about his speaking journey, how The Speaker Lab came into existence, and what it’s been like to podcast for oh, you know, almost a decade.

As we celebrate this episode, we want to thank each and every one of you who have subscribed, listened to the show, and shared it with others over the years. We couldn't have published 500 episodes without your support. We're not going anywhere, either — stayed tuned for more exciting news ahead! 

In this conversation, you’ll get a peek behind the scenes as they discuss:

  • 00:00 What was your dream for this podcast when you started it? 
  • 05:36 Grant’s intro to podcasting and the start of the Speaker Lab dream.
  • 08:49 “But how do you actually book a gig?” 
  • 10:56 How Grant evaluated and then iterated his first course.
  • 13:34 Grant’s shift from speaker to teacher, to coach. 
  • 17:05 The early and long-standing speaking connections Grant made. 
  • 19:44 Grant reflects on the ripple effects of the impact speaking makes for people.
  • 23:55 How Grant transitioned from church work to Speaker Lab.
  • 28:04 The importance of creating deep relationships to grow your speaking career.
  • 31:41 Grant’s take on being genuine, helpful, and intentional when networking. 
  • 34:37 Shane’s personal experience with Grant’s above-average care for the people in his network. 
  • 36:32 A real story of learning from others and building great relationships that lead to growth.


Episode Resources:

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How to Build a Team with Erick Rheam28 Dec 202100:54:21

You’ve done the heavy lifting, you’ve put in the sweat equity, and as a result, you have a thriving, growing business. And now you need help! So what’s next?

Erick Rheam joined us for Episode 374 to explain three things you must consider when you decide to build out a team. We’ll talk in detail about mapping out your organization, creating margin so you can focus on areas you need to focus on, and even how to interact with vendors.

Erick has so much insight to share because he’s worked through each of these challenges personally. He’s sharing his experience, and together we’ll highlight what has helped set us up for success along the path of growing as speakers and entrepreneurs.

If you’re wondering when it’s time to take the plunge and call in some backup, then this episode is for you!

THE FINER DETAILS OF THIS SHOW:

  • What it means to manage your assets
  • When to fire yourself and make a new hire
  • Making project-based hires
  • Setting clear expectations
  • Employee compensation
  • Why the structure will continue to evolve
  • Analyzing fixed costs and ROI
  • How to find people to hire
  • And so much more!


EPISODE RESOURCES

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Taking the Leap with Dana Knowles [Student Highlight]21 Dec 202100:40:51

Sharing in the excitement of our students' success is such a privilege for our team at the Speaker Lab. Our Director of Student Success, Maryalice Goldsmith, is taking the mic for our Student Highlight series so you can hear more about our students’ experiences and what they want you to know about growing your speaking business.

Dana Knowles joined The Speaker Lab in April 2021. Her enthusiasm and motivation are unmatched, and she quickly engaged with our coaches and the Elite program. She’s always loved speaking and realizing she might be able to get paid to speak was a game changer. Passionate about sharing her extraordinary story with audiences, Dana shares more about her product that went to market and how that helped launch her speaking career. She also reveals the importance of accountability, networking, and goal setting as she continues to grow her speaking business.

Dana has overcome, conquered, and continues to strive for excellence. Her conversation with Maryalice will make you feel “not so alone” in the trenches of stepping out in confidence to grow your speaking business!

THE FINER DETAILS OF THIS SHOW:

  • Why coaching and learning from experience matters
  • Finding the right time to jump all-in
  • Why you can’t afford to make excuses
  • Taking the leap to make the financial and emotional investment
  • What to do if you’re successful
  • What it means to be a procrastinate-achiever
  • Reinventing yourself
  • And much more!


EPISODE RESOURCES

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Planning Today for a Successful Tomorrow with Dorie Clark14 Dec 202100:32:41

Dorie Clark is the real deal. She’s intentional, professional, experienced, sincere, and she’s passionate about educating others to take action with the future in mind.

Having just released her most recent book, The Long Game, Dorie joined The Speaker Lab Podcast to look at what you need to be doing today to build a successful (and sustainable!) tomorrow.

In this episode we cover everything from diversified income streams to finding the patience and persistence to give opportunities a chance to gain traction.

She’s also giving insight into building meaningful relationships and leveraging archival research to determine what business strategies have led to success for others and could work for you too.

THE FINER DETAILS OF THIS SHOW:

  • Pre-pandemic vs. post-pandemic speaking engagements
  • What it looks like to provide a premium in-person experience
  • Why it matters to have diversified streams of revenue
  • How to build meaningful relationships
  • Why being a speaker is a long-term game
  • Researching what works
  • Why the “science of it” matters
  • And much more!


EPISODE RESOURCES

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