Explorez tous les épisodes du podcast The SpaRetailer Podcast

On The SpaRetailer Podcast, host Megan Kendrick interviews Alex Eddington, of Bullfrog Spas, who spent 30 years in product engineering and compliance, to mark Bullfrog’s 30th anniversary. Eddington discusses his background at the U.S. Bureau of Mines and in automotive restoration, his recruitment by Bullfrog founder Dave Ludlow and the company’s early financial struggles. He explains Ludlow’s vision for a spa with fewer leak points and interchangeable JetPak modules, along with the decision to hire outside the spa industry to encourage innovation. He recalls the challenges of manufacturing on a $300,000 budget, the move to factory-direct sales that brought profitability and milestones such as the 2012 JetPak II line. He also covers advances in robotics, environmentally friendly manufacturing and compliance testing, as well as leadership transitions, Bullfrog’s people-first culture and its long-term debt-free strategy. Finally, he reflects on the challenges of opening a new factory just before COVID and the opportunities that followed. https://sparetailer.com/feed/podcast/ Show Notes with Timestamps: 00:00 Welcome to the podcast01:30 Alex Joins Bullfrog02:49 Trusting Dave Ludlow05:01 Investors Pull Out09:12 The No Leak Idea11:39 Innovation Culture15:44 Bootstrapping a Factory21:41 First Production Crunch23:56 Winning Over Dealers27:20 Turning Point to Profit30:17 Trade Show Resourcefulness34:07 Training and Culture35:14 When Dave Left35:33 Leadership Handoff38:03 People First Culture41:52 COVID Factory Whiplash43:00 Debt Free Strategy45:16 Swim Spa Expansion47:00 Robotics and Sustainability50:50 Compliance Testing Lab57:39 Milestones and M Series01:05:04 Patents and R&D01:09:07 Legacy and Thanks

On the SpaRetailer Podcast, host Megan Kendrick interviews Jeremy Lucovich, new-ish owner of Southwest Spas in Arizona and a new second location, Queen Creek Hot Tubs. Lucovich, originally from Pittsburgh, spent years in sales including regional sales manager for a wire manufacturer before being laid off at the end of 2019, which led him to buy the spa business in early 2020, using money intended for building a house. He describes learning retail and hot tub sales during the early COVID uncertainty, modernizing an older operation, and growing sales significantly in the second half of 2020 while Arizona stayed open. He later switched from Dimension One to Hydropool, earning new dealer and dealer of the year awards, and opened the Queen Creek showroom to reduce brand confusion and tap a fast-growing market. He emphasizes follow-up, referrals, marketing support and expanding service operations, and shares lessons about limited due diligence, long hours and focusing on key business podcasts. https://sparetailer.com/feed/podcast/ Show Notes with Timestamps: 00:00 Meet Jeremy Lucovich00:15 From Pittsburgh to Phoenix01:21 Sales Career Before Spas02:21 Layoff Sparks Ownership04:08 Buying During COVID Uncertainty07:27 Modernizing an Old-School Shop10:54 Retail Sales Mindset Shift13:13 Phoenix Market and Competition14:34 Staff Transition and Headbutting19:39 Switching Brands to Hydropool21:38 Second Store and Rebrand22:21 Marketing SEO and Spa Surge24:09 Marketing Wins With HydroPool24:42 New Store Growing Pains26:49 Location Strategy And Showroom Plan28:27 Building The Right Team29:13 Expansion Goals And Family Plans30:34 Service Revenue Focus32:50 Sales Experience And Referrals36:25 SpaRetailer Five Begins37:54 Lessons From Buying The Store44:27 Podcasts And Closing Thoughts46:16 Industry Improvement And Wrap Up

Megan Kendrick welcomes back Mario Maichel, senior manager of dealer development at Watkins Wellness, to discuss what he sees in high- and underperforming hot tub retail showrooms. He cites Gervi’s flagship showroom in Belgium as a standout because its space, lighting, graphics and brand presence match product caliber and effectively manage shopper attention. Maichel emphasizes consistent, purposefully adjusted lighting (including layered fill and spot lighting), adequate product spacing and mixing manufacturer imagery with local, regionally relevant visuals to avoid a “soulless” feel. Common mistakes include too much messaging and visual clutter, outdated awards, and assuming customers know what a dealer sells; he stresses clear exterior messaging and intentional signage. He recommends budgeting about $1 per square foot annually for POP updates, using community businesses and Pinterest for inspiration, and using AI to visualize upgrades. He also discusses window distractions, low-cost wins like cleaning and paint, and a “perfect store” wishlist of high ceilings, strong logistics, and roughly 4,000–5,000 square feet for multi-category offerings. https://sparetailer.com/feed/podcast/ Show Notes with Timestamps: 00:00 Podcast Welcome01:10 Why Showrooms Matter01:53 Best Showroom Example03:27 Space And Attention04:56 Lighting That Sells12:15 Cluttered Space Costs17:34 Showroom Upgrades Pay21:24 Too Much Messaging25:21 Build A Cohesive Story30:37 Define Your Brand32:10 Mission For Your Space33:06 Driving Without A Destination35:09 Zoom Out With A Plan37:58 Local Inspiration Hunt40:17 Pinterest And Themes42:49 AI Mockups Fast Wins43:41 Windows And Attention46:10 Cheap High Impact Fixes48:58 Visual Clutter Mistakes51:22 Make Products Visible57:31 Perfect Store Wishlist01:00:37 Wrap Up And Takeaways

Host Megan Kendrick welcomes back Greg Haines of Compass Digital to discuss how spa retailers and small businesses can avoid being mistreated by marketing agencies and how to evaluate agency performance. Greg shares examples of dealers being “tethered” by contracts claiming agency ownership of Shopify websites or ad accounts, locked into expensive long-term agreements with low-value deliverables, and misled by claims of proprietary dashboards or special Google partnerships. They outline what good agencies should provide — transparent monthly activity reporting (not just numbers), insights and context, regular meetings, responsiveness and periodic strategy reviews — plus what to look for when hiring, including meeting the actual account team, clarifying pricing and deliverables and ensuring the dealer owns all intellectual property. They also discuss budgeting, market positioning, CRM/automation and preparing websites for AI search. https://sparetailer.com/feed/podcast/ Show Notes with Timestamps: 00:00 Welcome Back Greg00:48 The Rant Email Story01:28 Agency Horror Stories04:35 Why Dealers Get Burned06:45 Audit Your Agency09:23 Reports Versus Insights11:51 What Agencies Should Do13:05 Marketing Budget Basics14:20 Customer Journey Playbook16:23 How To Find An Agency17:59 Vetting And Pricing Questions18:57 Red Flags And Ownership20:00 Interview The Whole Team20:34 Meet Your Account Rep20:49 Avoid the B Team21:19 Agency Tethering Trap22:17 Own Your Channels23:01 Agencies as Fractional Team23:57 Hold Them Accountable25:59 Reporting and Constraints27:43 Quarterly Strategy Reviews29:10 When to Fire an Agency29:53 Red Flags and SLAs31:24 Judging Results Fairly33:31 Partnership and Gut Check37:00 Closing and Resources

In this episode of The SpaRetailer Podcast, host Megan Kendrick interviews Terry Valmassoi, CEO of MasterSpas, as he nears retirement after 50+ years in the hot tub industry and 30 years at MasterSpas. Valmassoi shares his plans to spend more time with his wife in Charleston while remaining a partner and board member, and he addresses persistent rumors by stating MasterSpas has never been in talks to sell. He recounts growing up in Southern California, entering the spa business at 16, starting early retail and manufacturing ventures, working at L.A. Spas, and collaborating with Waterway before moving his family to Tennessee and then Fort Wayne to help launch MasterSpas with Bob Lauter. They discuss building culture through trust, navigating 9/11, the 2008–09 recession (with swim spas helping growth), COVID shutdowns and supply chain strain, rapid hiring expansion and innovation including the Michael Phelps partnership, water-care advances, cold tubs and saunas. https://sparetailer.com/feed/podcast/ Show Notes with Timestamps: 00:00 Podcast Welcome00:46 Retirement Plans04:13 No Sale Rumors06:48 Early Life Background08:33 First Spa Job09:52 Retail to Manufacturing13:25 Hydrospa Boom Years18:30 Hydrospa Exit Lessons23:26 LA Spas Florida Move24:31 Waterway Startup Era27:31 Bill Holmes Legacy31:27 Meeting Bob Lauter34:03 Moving to Fort Wayne34:55 Launching the Factory36:11 Kevin Richards Origin37:27 Partnership with Bob40:30 Building Culture and Team44:41 Early Operations Systems50:26 Hard Times and Rebounds52:36 Pandemic Growth Surge57:22 Swim Spa Factory Deal59:45 Most Fun Moments01:01:23 Michael Phelps Partnership01:06:16 Innovation and New Lines01:10:33 Retirement and Legacy

In this episode of The SpaRetailer Podcast, host Megan Kendrick welcomes back Alex Granlund of King Technology to discuss a new hot tub setup and why new hot tubs should be purged and properly balanced at startup. They explain that hot tubs are wet-tested at factories using reused water, leaving residual water and buildup in plumbing that can sit for months, leading to biofilm, odor and debris that later causes scum lines and sanitizer inefficiency. They recommend filling and heating to about 85–90°F before using a purge product, draining and refilling, and purging again if heavy debris or smell persists. They emphasize balancing source water before use, optionally pre-filtering fill water, avoiding softened water unless corrected with calcium, and adding a startup shock or small amount of chlorine if balancing takes longer than 24 hours. They encourage dealers to test customers’ source water pre-delivery, rely on supplier training, and offer support programs like FROG VIP to improve customer success and reduce buyer’s remorse. https://sparetailer.com/feed/podcast/ Show Notes with Timestamps: 00:00 Podcast Welcome01:40 Why Purging Matters02:42 Wet Testing Reality08:18 Dealer Upsell Opportunity09:44 How to Purge Properly12:22 Balance Water First14:45 Pre Filter Source Water17:07 Speeding Up Startup19:03 Training Dealer Teams22:15 Support Tools for Dealers24:59 Improve Setup Experience30:10 Confidence Based Selling33:04 Final Startup Checklist33:44 Wrap Up e0bbb380-89cb-11f1-8c2f-2b385bdc113c

In this episode of The SpaRetailer Podcast, Host Megan Kendrick welcomes Amanda Annis (Ohio Hot Tub and Sauna, IHTA chairman) and Seth Ewing (director of member programs and services at the Pool & Hot Tub Alliance) to discuss how IHTA, under the PHTA umbrella, has evolved and now more strongly serves portable hot tub retailers. They highlight core work protecting the industry through standards, safety, and advocacy on issues like energy regulations, fencing laws, bonding/electrical, water regulations, tariffs, and unsafe noncompliant products sold online, plus relationship-building with government and “Day on the Hill” lobbying. They cover expanded member benefits including a dedicated IHTA retailer membership ($1,000 company fee), a job board (Work in Aquatics), brand-agnostic Certified Hot Tub Technician training, webinars, quarterly and monthly market intelligence reports, and the new Center of Excellence online learning system with 160+ courses and multiple tracks. https://sparetailer.com/feed/podcast/ Show Notes with Timestamps: 00:00 Podcast Welcome01:36 Amanda Joins IHTA03:01 Association Evolution04:39 New Member Benefits07:01 Research And Trends09:54 Workforce Job Board11:25 Why Advocacy Matters15:07 Safety And Compliance16:06 Retailer Membership Perks20:04 Amanda Member Results23:40 Behind The Scenes Advocacy26:06 Day On The Hill27:30 Sponsor Message28:07 Crisis Support Updates32:58 Center Of Excellence38:30 Final Thoughts

In this episode of The SpaRetailer Podcast, early Caldera Spas owner David Ingram shares his background leaving home at 16, working at Fed Mart/Price Club (later Costco), and moving into spa manufacturing through Custom Fiber Engineering. He describes gaining control of a near-bankrupt Caldera in the late 1970s, building early gel-coat/FRP spas, improving blister resistance through multi-layer resin processes and later transitioning toward acrylic thermoforming as the portable spa market grew. Ingram recounts personally selling shells via delivery routes to dealers and pool builders, emphasizing Caldera’s “pure comfort” positioning, navigating financing challenges (including the 1980s crash), and streamlining operations after hiring a high-level CFO/COO. A major growth driver was launching Costco hot tub roadshows. He discusses selling Caldera to Watkins/Masco, his continued industry involvement, family considerations and product areas he’d still improve (equipment presentation, base details, and covers). https://sparetailer.com/feed/podcast/ Show Notes with Timestamps: 00:00 Welcome and Guest Intro01:04 David’s Early Work Life02:40 Spa Molds and Job Shops05:47 Taking Control of Caldera09:23 Materials Shift and Blister Fixes13:02 Hustling Sales on the Road18:45 Dealers, Pool Builders, and Portable Boom25:18 Reputation, Family, and Real Estate33:16 Pure Comfort and Profit Machine38:26 Early Crises and Hard Lessons38:42 Financing for Growth39:31 Costco Partnership Breakthrough41:00 Roadshows and Volume Strategy42:22 Costco Program Economics45:51 Family Loss and Motivation47:21 Why Sell to Watkins50:57 Masco Resources and PE Contrast54:46 Life After the Sale57:43 Back to Retail Expansion01:00:56 Partnership Rules of Thumb01:01:24 Durango Connections and Roots01:03:44 Caldera Legacy and Next 5001:07:15 Product Improvements Wish List01:09:05 Cover Problems and Warranty01:11:39 Wrap Up and Farewell

In this episode of The SpaRetailer Podcast, host Megan Kendrick interviews Stephen Reed, COO of Spa Parts Plus, about his career from pool service work to Hayward, Beachcomber Hot Tubs, and wholesale distribution before acquiring Spa Parts Plus’ wholesale business in 2024. Reed recounts Spa Parts Plus’ 40+ year history: founded in 1986 by Barry and Paulette Knickerbocker, moved to Arizona in 1991, became employee-owned in 2001, returned to Barry in 2008, acquired California Specialty Distributors in 2012, joined Allied Innovations in 2019, and was later bought by private equity in 2022 pursuing vertical integration. Reed explains the company’s renewed focus on wholesale-only support for retailers and service techs, emphasizing fast, accurate shipping from its Memphis-area warehouse, partnerships with OEMs including warranty fulfillment, and using technology (including AI as “augmented” intelligence) to improve service and parts identification amid ongoing challenges from pandemic-era supply chain and mixed-component tubs. https://sparetailer.com/feed/podcast/ Show Notes with Timestamps: 00:00 Podcast Welcome01:27 Stephen Reed Background03:28 Origins of Spa Parts Plus06:55 Ownership Timeline Explained09:41 Back to Wholesale Focus11:46 Why Acquire the Business12:57 Dealers React and Service Margins14:51 OEM Partnerships and Genuine Parts18:27 Service Demand and Tech Expertise21:32 Dealers Servicing All Brands24:00 COVID Era Parts Puzzle25:06 Supply Chain Crunch26:31 Industry Lessons Learned28:03 Next Chapter Strategy28:37 Warranty Fulfillment Logistics29:45 AI And Technology Plans30:28 How We Choose Stock31:45 Sourcing Missing Parts32:50 Warehouse And Shipping Reach34:03 Spa Retailer Five35:22 Career Flops And Wins38:25 AR Tools And QR Comeback42:02 Favorite Reads And Wrap Up45:01 Where To Find Us45:32 Podcast Closing Credits

In this episode of The SpaRetailer Podcast, host Megan Kendrick interviews brothers and co-owners Harrison (24) and Nick Dale (28) discuss launching the Cover and Supply Company, a hot tub cover manufacturing operation in Quakertown, Pennsylvania, next to their parents’ longtime Pelican Shops spa retail store. The entrepreneur team got into the business after other jobs, then bootstrapping production in a repurposed building while sourcing skins from China and navigating sudden tariffs. They cut EPS foam, draw patterns, seal and stuff covers, deliver with a truck/van, and sell largely through in-person store visits across PA, NJ, NY and nearby states. They’ve launched a dealer portal, built a warranty/serial-number labeling system, plan faster sealing equipment and a new facility, expect hiring soon, and note industry sustainability pressure around EPS and a university capstone effort to develop new cover designs. https://sparetailer.com/feed/podcast/ Show Notes with Timestamps: 00:00 Podcast Welcome01:09 Meet The Dale Brothers02:18 Family Business Roots03:28 Early Work Lessons04:20 Life Outside The Store06:32 Nick and Amazon Shift07:40 Values From Parents08:54 Why Start A Cover Company10:18 Bootstrapping and Tariffs12:58 Making Covers In House13:55 Cold Visiting Sales Strategy16:39 Freight Savings Pitch18:01 Choosing Sizes and Black19:02 Surprises and Precision21:09 Learning Machines and CAD23:04 Dealer Portal and Warranty24:33 Production Capacity Push25:14 First Week Reality Check26:25 Switching Off Owner Mode27:30 Tariffs and Figure It Out30:54 Scaling Up Space and Staff33:33 Service Area and Delivery Limits35:04 Spa Retailer Five Stories38:36 Worst Ideas and Hard Lessons40:40 Best Ideas and Family Business42:05 Media Picks and Kaizen Mindset45:37 Thanks and Sign Off

In this episode of The SpaRetailer Podcast, host Megan Kendrick interviews Susan McPhie, VP of Business Development and General Manager at Silk Water Solutions (maker of SilkBalance). McPhie shares her background growing up in Montreal and living in Vancouver, speaking French, and early career paths including cabin safety training for a Canadian airline, real estate development, and the alcohol industry (including Mike’s Hard Lemonade), noting experiences in male-dominated fields. She explains Silk Water Solutions was founded in 2007 by her father, a former CEO of a major Canadian hot tub manufacturer, to simplify water care by preventing problems rather than treating symptoms, leading to patented technology developed with chemist Colin Taylor and updated over time to remain compatible with industry innovations such as monitoring systems and salt generators. McPhie describes how SilkBalance is used weekly to stabilize pH and alkalinity (supporting sanitizer efficiency), soften water feel, keep particles suspended to reduce buildup, and help protect spa components, while not acting as a sanitizer itself; it is available as a liquid or dissolving “Silk Gems” pods, and the company later launched SilkBalance Plus for saltwater systems. She recounts initially joining the business to build its social media presence, then moving into broader marketing and sales, navigating credibility as the founder’s daughter by learning water chemistry and working across roles, and reflecting on working closely with her father before his illness and departure from the company in 2020 during COVID. The conversation highlights the importance of succession planning, supporting brick-and-mortar retailers with sustainable recurring revenue, continued education and training, and maintaining company values including sustainability. McPhie and Kendrick discuss advocacy for women in the industry, the shift toward broader female representation, and the role of supportive men. https://sparetailer.com/feed/podcast/ Show Notes with Timestamps: 00:00 Welcome to The SpaRetailer Podcast + Meet Susan McPhie (SilkBalance “Orange Bottle”)01:49 Susan’s Roots: Montreal to Vancouver, Family Life & the Outdoors03:38 From UN Dreams to the Airline Industry: Discovering a Passion for Training05:45 Real Estate & Mike’s Hard Lemonade: Lessons from Male-Dominated Industries07:22 How Silk Water Solutions Started: Simplifying Water Care with Patented Tech11:37 What SilkBalance Actually Does: Softer Water, Stable pH/Alkalinity, Cleaner Spas17:19 How Susan Joined the Hot Tub Industry: First Trade Show & Falling in Love with the People21:45 From Social Media to Sales: Marketing, Storytelling, and Earning Credibility as the Founder’s Daughter27:34 Working with Her Dad + Succession Planning During COVID32:38 Leading Through Crisis: Resilience, Transparency & Team Support33:47 Why Wellness Products Matter: Hydrotherapy Benefits for Every Age35:58 Succession Planning 101: Start Now, Revisit Yearly, Align the Team39:00 Advocating for Women in the Industry: Breaking Bias & Expanding Roles47:28 Silk Balance’s Next Chapter: Tech, Simplicity, Retailer Support & Values50:53 SpaRetailer Five: First Sale, First Job (Ms. Ball!), Flops & Big Wins01:01:24 Favorites & Farewell: Podcasts, True Crime, Gilmore Girls, and Closing Thanks

In this episode of The SpaRetailer Podcast, host Megan Kendrick sits down with Greg Haines, CEO of Compass Digital, discussing digital marketing strategies and trends for the spa and hot tub industry. They delve into the importance of maintaining an up-to-date website and the increasing role of AI in digital marketing. Haines emphasizes practices such as using automations and segmentations in email marketing, and the value of working with either local or specialized national agencies. They also cover the significant role of AI and search engine adaptations, illustrating how businesses can optimize their online presence for 2026. The conversation further outlines budget considerations for marketing, the balance between awareness and lead generation efforts, and practical advice for using customer relationship management (CRM) tools effectively. https://sparetailer.com/feed/podcast/ Show Notes with Timestamps: 00:00 Introduction and Casual Conversation01:34 End of Year Reflections02:33 Meeting Agenda and Playbook Discussion05:36 Podcast Introduction and Guest Background06:56 Greg’s Career Journey15:18 Digital Marketing Insights28:42 AI and Future Trends30:34 The Shift to AI in Search Engines31:07 Optimizing Websites for AI31:39 Importance of FAQs and Local Content32:37 Structured Data and Site Audits34:25 Custom GPTs for Clients37:12 AI in Business Operations45:23 Digital Marketing Strategies for 202655:00 Personal Insights and Experiences59:01 Engaging Content and Lead Generation

In this episode of The SpaRetailer Podcast, host Megan Kendrick sits down with Royce Manuelo, the brand and product development manager from PAL Lighting based in Houston, Texas. Manuelo shares his journey from marketing various products to specializing in the lighting industry, ultimately making commercial lighting exciting. They discuss the evolution of pool and spa lighting and its significant impact on creating a bespoke and emotionally resonant backyard experience. Manuelo highlights PAL Lighting’s mission to ‘own the backyard’ by offering integrated lighting systems that sync with music and create relaxing environments. He encourages hot tub retailers to consider landscape lighting as part of their offerings to enhance the overall customer experience. Manuelo also recounts his first job, marketing insights, and the importance of understanding customer emotions in sales. This episode is a deep dive into how innovative lighting solutions can transform outdoor living spaces. https://sparetailer.com/feed/podcast/ Show Notes with Timestamps: 00:00 Introduction to the Spa Retailer Podcast00:36 Meet Royce Manuelo from PAL Lighting01:31 Royce’s Journey into the Lighting Industry03:13 PAL Lighting’s Innovations and Market Expansion06:11 The Importance of Lighting in Backyard Design11:25 Integrating Lighting Solutions for Hot Tub Retailers21:12 Support and Resources for Retailers22:21 Introduction to the Spa Retailer Five23:42 First Job Experiences26:05 Marketing Failures and Lessons Learned30:57 Marketing Success Stories35:58 Favorite Books and Podcasts38:35 Conclusion and Final Thoughts

In this episode of The SpaRetailer Podcast, Megan Kendrick interviews Fred Bachmann, owner of Bachmann’s Pools, Spas and Saunas in Wisconsin. They discuss Fred’s journey from a building contractor to a prominent figure in the hot tub industry. Fred delves into his early challenges, including renovating his showrooms during COVID and acquiring a failing business, which eventual turned out to be beneficial. Fred also shares insights into how aggressive marketing, top-notch service, and rigorous staff training have driven the store’s continued growth. Winning the Locksin Thompson Award affirmed their success. Additionally, Fred highlights his interest in cold plunge products and ambitious plans for his business’s future. https://sparetailer.com/feed/podcast/ Show Notes with Timestamps: 00:00 Introduction and Guest Welcome00:13 Showroom Success and Awards01:44 Store Renovations During COVID02:22 Fred’s Background and Entry into the Hot Tub Industry03:37 Early Business Challenges and Growth09:46 Marketing Strategies and Turning Points12:51 Expansion and Real Estate Investments15:25 Navigating the 2008 Recession16:23 COVID-19 Impact and Adaptations23:48 Post-COVID Growth and Future Outlook27:50 Navigating Supply Chain Challenges28:27 The Impact of Tariffs on Pricing30:02 Consumer Demand for Hot Tubs30:18 Marketing Strategies and Industry Trends32:06 The Rise of Cold Plunges37:48 Training and Development40:05 Future Business Plans41:30 Winning the Locksin and Thompson Award43:18 Personal Reflections and Insights50:43 Conclusion and Final Thoughts

In this episode of The SpaRetailer Podcast, Jamie Burson, the owner of Great Bay Spa and Sauna in New England, shares his journey from starting at the company at 20 years old, working in the warehouse, and dreaming of one day owning the business. Despite challenges like the COVID-19 pandemic, Burson managed to purchase the company in 2021. He discusses the company’s founding by three college friends in 1976 and its growth over the years. Burson also talks about the recent expansion efforts, including opening a new showroom in South Portland, and the strategic changes he’s made to adapt to market demands. https://sparetailer.com/feed/podcast/ Show Notes with Timestamps: 00:00 Introduction to the Podcast and Guest00:32 Jamie’s Journey: From Warehouse to Ownership01:24 The Challenges of Buying a Business During COVID03:46 The Origins of Great Bay Spa and Sauna09:07 The Hot Tub Industry: A Personal Connection16:30 Expanding the Business: New Showroom in Portland24:54 Designing the Perfect Showroom26:25 Showroom Innovations and Wet Testing28:58 Challenges of Transitioning from Employee to Owner32:06 Navigating Market Volatility and Strategic Adjustments35:56 Marketing Strategies for New Markets42:42 Future Goals and Reflections44:03 Spot Retailer Five Questions

In this episode of The SpaRetailer Podcast, host Megan Kendrick, owner of SpaRetailer Magazine, chats with Craig Selvidge, who retired from Bullfrog Spas in 2024. Selvidge shares his extensive experience in the hot tub industry, starting in the 1970s following a fire that destroyed his marine business. He discusses the evolution from wooden hot tubs to fiberglass and acrylic spas, and his role in developing and popularizing swim spas. Selvidge details the challenges of early swim spa designs and innovations, as well as his various roles at companies like Marquis, Dimension One, Jacuzzi and Bullfrog Spas. The conversation highlights Selvidge’s contributions to the industry and his multiple retirements, each filled with unique projects and adventures. https://sparetailer.com/feed/podcast/ Show Notes with Timestamps: 00:00 Introduction to the Spa Retailer Podcast00:36 Craig Sage’s Retirement and Early Career01:13 The Beginnings of Swim Spas03:03 From Boats to Hot Tubs05:52 The Rise of Wooden Hot Tubs07:42 Innovations in Hot Tub Design12:11 The Birth of Swim Spas13:37 Concrete Swim Spas and Early Designs15:31 Fiberglass and Acrylic Swim Spas16:21 Challenges and Successes in Swim Spa Manufacturing16:50 The Evolution of Swim Spa Technology21:51 Marketing and Selling Swim Spas23:57 The Growth of the Swim Spa Market26:05 Modern Swim Spa Developments30:27 Bullfrog Spas and Industry Insights32:16 Starting Water Aerobics with My 10-Year-Old32:53 Fiberglass to Acrylic Transition in Swim Spas36:23 The First Portable Spas41:15 Innovations in Swim Spa Jets46:01 Career Journey in the Spa Industry51:01 Retirement Adventures and Final Thoughts

In this episode of The SpaRetailer Podcast, hosted by Megan Kendrick, Dustin Hutcheson, a wellness consultant at Hot Spring Spas of Iowa and Minnesota, shares his journey in the hot tub industry. Hutcheson discusses the origins of the company, originally started by Paul Schaben in 1968 as an agricultural business, and how it evolved into a successful hot tub dealership with seven stores. He details his transition from car sales to selling hot tubs, accents the importance of personal branding and utilizing social media in sales, and highlights his company’s focus on customer service and comprehensive follow-up. Hutcheson also shares insights on the benefits of wellness products like hot tubs, saunas and cold plunges based on his personal usage. Challenges and lessons learned from events like the Bacon Festival are discussed alongside successes in leveraging promotional ideas. The interview concludes with Hutcheson’s reflections on continuous learning and personal development in sales. https://sparetailer.com/feed/podcast/ Show Notes with Timestamps: 00:00 – Dustin Hutcheson Podcast00:58 – Company History and Origins04:58 – Dustin’s Entry into Hot Tub Sales08:25 – The Story Behind the ‘Charmer’ Nickname10:08 – Building a Personal Brand in Sales11:58 – Sales Philosophy and Personal Background31:03 – Hot Tub Health Benefits and Product Experience35:53 – Surprises in the Hot Tub Industry40:40 – Company Success Factors48:39 – The SpaRetailer Five Question

In this episode of The SpaRetailer Podcast, host Megan interviews Kayla Hagan, associate product marketing manager at King Technology. Kayla shares her journey into the pool and spa industry, discusses her role in new product development, and provides insights into King Technology’s latest innovations, including the Balancing Basics Kit and the FROG VIP program. The conversation covers the importance of water care, the challenges faced by new hot tub owners and how King Technology supports both consumers and pro dealers. Kayla also reflects on her career path, experiences at trade shows and offers advice for women entering the industry. https://sparetailer.com/feed/podcast/ Show Notes: 00:00 Introduction to Kayla Hagan from King Technology 01:20 Kayla’s Journey to the Pool and Spa Industry 02:55 Tour of King Technology’s New Facility 08:31 Introducing the New Balancing Basics Kit 14:10 FROG VIP Program Details 28:01 Personal Experience and Career Background 34:52 Wrap Up and Trade Show Discussion

In this episode of The SpaRetailer Podcast, host Megan Kendrick talks with Travis Hogan, owner of Fiesta Pools and Spas in Tulsa, Oklahoma. They discuss how Travis got into the hot tub and pool business, starting from his humble beginnings in pool maintenance to eventually purchasing and expanding Fiesta Pools. Travis shares insights on business challenges, including transitioning into a well-established company at a young age, learning servant leadership, and implementing strategic planning to expand and adapt the business. They also delve into the importance of convenience for customers and the impact of recent economic changes, like tariffs. Additionally, Travis discusses his passion for real estate and how it complements his retail business. The episode emphasizes the significance of creating a positive company culture, making informed business decisions, and continually learning and adapting in a competitive market. https://sparetailer.com/feed/podcast/ Show Notes: 00:00 Welcome to the Spa Retailer Podcast00:41 Meet Travis Hogan of Fiesta Pools and Spas01:11 A Field Trip to Fiesta Pools01:31 The Value of Business Travel03:38 Diverse Offerings at Fiesta Pools04:58 Travis Hogan’s Journey into the Hot Tub Business09:26 The Importance of Real Estate in Business17:37 Challenges and Lessons in Business Ownership21:00 The Role of Servant Leadership31:48 Building a Support Network38:48 Expanding Fiesta Pools and Spas44:05 Navigating Real Estate and Rent Challenges44:56 The Importance of Convenience in Consumer Behavior46:09 Adapting to COVID-19 and Changing Retail Landscape48:03 Balancing Proximity and Technology in Retail50:15 Facing Industry Transitions and Uncertainties55:08 Managing Tariffs and Pricing Strategies58:33 Reflecting on Business Decisions and Growth01:05:10 Lessons from Early Jobs and Business Ventures01:08:38 The Value of Core Values and Leadership01:11:37 Book Recommendations and Personal Insights01:16:54 Conclusion and Final Thoughts

In this episode of The SpaRetailer Podcast, host Megan Kendrick interviews Scott Gettings, co-owner of Hot Tub Superstore, which has locations in Reno, Vegas, and Scottsdale, Arizona. Scott shares his background coming from the car business and how he transitioned into the hot tub industry through a partnership with his roommate and now business partner, Dan. They discuss the importance of consistent sales training, strategic planning around economic and political climates, and the challenges of expanding into new markets. Scott also emphasizes the significance of community involvement and maintaining a local business feel, along with navigating the complexities of financing and the importance of having complementary skills in a business partnership. This episode provides valuable insights into business growth, market expansion, and the operational intricacies of running multiple retail locations in the hot tub industry. https://sparetailer.com/feed/podcast/ Show Notes: 00:00 Introduction to the SpaRetailer Podcast00:36 Meet Scott Gettings: From Cars to Hot Tubs01:05 Scott’s Background and Family Life02:16 Transition from Car Business to Hot Tub Industry03:46 Partnership Dynamics and Business Growth05:34 Navigating the Hot Tub Market During the Pandemic07:11 Sales Strategies and Training11:03 Expansion Plans and Market Challenges17:42 Local Business Strategies and Community Engagement20:39 Financing Options and Industry Insights21:57 Balancing Business Models: High Volume vs. High Margin23:31 The Importance of Business Identity and Customer Service23:54 Economic Climate and Financing Options27:03 Navigating Business Partnerships30:52 Challenges and Rewards of Business Expansion37:57 Lessons Learned: Product Failures and Successes40:43 Managing Remote Stores and Leveraging Technology41:39 Recommended Reads for Business Owners42:41 Conclusion and Final Thoughts

In this episode of The SpaRetailer Podcast, hosted by Megan Kendrick, the owner of SpaRetailer Magazine, Jim Parker, CEO of Ahh!some Water Care, discusses his journey into the hot tub industry, the development and expansion of his family’s business, and the importance of proper water care. Jim shares insights into the origins of Ahh!some Water Care, initially developed by his father and business partner in 1996, emphasizing its core product for eliminating biofilm in pools and hot tubs. Megan and Jim delve into strategies for educating customers about water care and confronting biofilm build-up, the complications of different testing methods, and the evolving needs and expectations of customers. They also touch upon the operational aspects of taking over a family business, including challenges such as accounting and maintaining effective communication and service standards. The episode concludes with discussions on the value of recurring services for dealers and personal anecdotes about favorite shows, highlighting the overlap of personal and professional dynamics. https://sparetailer.com/feed/podcast/ Show Notes: 00:00 Introduction to the SpaRetailer Podcast01:22 Jim Parker’s Journey into the Hot Tub Industry03:14 The Growth of Ahh!some Water Care04:31 Innovations and Product Development10:06 Understanding Biofilm and Water Care Challenges15:01 Best Practices for Hot Tub Maintenance26:42 Convenience and Customer Service in the Hot Tub Industry31:57 The Amazon Dilemma for Retailers34:02 The Importance of Convenience in Retail35:08 Educational Value in Retail Stores42:13 Transitioning Business Ownership47:48 Challenges and Surprises of Business Ownership53:08 The SpaRetailer Five01:01:36 Conclusion and Podcast Sign-Off

In this episode of The SpaRetailer Podcast, host Megan Kendrick converses with Tom Vaughn, the president of Water’s Choice. Vaughn shares insights about the development and benefits of enzyme-based water care products, the startup challenges with them and the company’s evolution. They also talk about Water’s Choice’s new Buzz Off product for repelling insects around pools and hot tubs using ion technology. Vaughn provides anecdotes from his diverse career, confesses his hardest lessons learned and his penchant for golf and family time as a relaxation outlet. https://sparetailer.com/feed/podcast/ Show Notes: 00:00 Introduction to The SpaRetailer Podcast00:47 Trade Show Adventures and Mishaps02:28 Tom Vaughn’s Journey into the Hot Tub Industry04:12 Discovering and Perfecting Enzyme Products08:29 Challenges and Benefits of Enzyme Use25:30 New Innovations: Buzz Off Ion Shield32:23 Bug Behavior Near the Spa33:03 Challenges with Wind and Evaporation33:30 Pool Cover and Humidity Effects34:49 Introduction to the Inventor and Product35:16 Understanding the Technology36:52 Practical Applications and Customer Feedback40:04 Zone Sprayer for Outdoor Areas43:03 Enzymes and Water Care Benefits49:33 Personal Reflections and Career Insights58:38 Final Thoughts and Podcast Conclusion

This episode of The SpaRetailer Podcast features an insightful conversation between host Megan Kendrick and AJ Cada from Cada Pools and Spas in St. Charles, Illinois. AJ discusses his journey into the pool and spa industry, which began in 2012, as well as the evolution and growth of his family’s business over 45 years. The discussion covers the challenges and benefits of working in a family-run business, the importance of staying updated with industry trends and technologies, and the strategic use of retail space. AJ also highlights their customer service excellence, their innovative greenhouse showroom, and the successful integration of multiple business divisions, from construction and retail to maintenance and service. The podcast concludes with AJ sharing some personal anecdotes about his career and insights into effective business practices. https://sparetailer.com/feed/podcast/ Show Notes: 00:00 Introduction to the Spa Retailer Podcast00:36 Guest Introduction: AJ Cada from Cada Pools and Spas01:58 AJ’s Journey into the Industry03:53 Expanding the Business: New Showroom and Operations05:33 The Origins of Cada Pools and Spas10:53 Family Dynamics in Business12:44 Leadership and Roles within the Company14:38 Hands-On Sales Approach16:00 Celebrating Milestones and Overcoming Challenges17:11 Engaging the Next Generation21:15 Reflecting on the Industry’s Best Years21:34 Adapting to Consumer Feedback21:50 The Surge in Pool Services22:37 Shifts in the Industry During Economic Downturns23:36 The Social Influence of Hot Tubs24:33 Excelling in Customer Service25:15 The Role of Technology in Customer Interaction27:07 Unique Aspects of Cato Pools and Spas27:56 The Importance of Water Chemistry Expertise31:32 Challenges and Successes in the Business33:31 Personal Reflections and Experiences40:50 Final Thoughts and Podcast Conclusion

In this episode of The SpaRetailer Podcast, host Megan Kendrick welcomes back Alex Granlund from King Technology, where they delve into his experiences and observations from recent industry trade shows. They discuss the unique challenges faced at the Western Pool and Spa show and the Atlantic City show, sharing funny and insightful anecdotes. Alex highlights King Technology’s commitment to innovation, detailing the advances made possible by their new state-of-the-art facility and innovation center. He explains the benefits of their at ease products for swim spas and reveals exciting new offerings for pool maintenance. The conversation wraps up with insights into King Technology’s culture and dedication to long-term product development, as well as upcoming promotions and initiatives aimed at supporting dealers and enhancing customer experiences. https://sparetailer.com/feed/podcast/ Show Notes: 00:00 Introduction to The SpaRetailer Podcast00:57 Western Pool and Spa Show Insights02:17 Cold Weather Challenges and Personal Stories04:38 Atlantic City Show Experience08:45 King Technology’s Innovation Center13:41 Adopt A Spot Program and Employee Training21:13 EPA Registration and Product Development27:12 Navigating Regulatory Challenges27:48 The Role of the Regulatory Team29:00 Introduction to Smart Core Technology30:20 Benefits of Smart Core in Swim Spas32:50 New Algae Products for Pools34:03 Innovative Pod Technology39:48 Challenges and Solutions in Product Design45:44 Convenience in Retail and Autoship Programs49:27 Upcoming Promotions and Dealer Support50:43 Personal Anecdotes and Conclusion

In this episode of The SpaRetailer podcast, host Megan Kendrick interviews Steve Hammock, former president of Watkins Wellness. Steve discusses his upbringing as a ‘military brat,’ attending 14 schools, and eventually settling in Southern California. He recounts his entry into the hot tub industry in 1982, his early relationships and travel to find dealers, and the challenges Watkins faced including the Great Recession and a critical material supply issue in the 1990s. The conversation covers the company’s marketing strategies, acquisitions, and the importance of training and customer loyalty. Steve also reflects on his and Watkins Wellness’s milestones, including reaching $100 million in sales and maintaining a decades-long partnership with Masco Corporation. The podcast concludes with Steve sharing insights on his retirement life, maintaining industry relationships, and the future of the hot tub industry focusing on wellness benefits. https://sparetailer.com/feed/podcast/ Show Notes: 00:00 Introduction to The SpaRetailer Podcast00:47 Meet Steve Hammack: From Military Brat to Hot Tub Hall of Fame01:09 Early Life and Career Beginnings04:19 Entering the Hot Tub Industry05:40 Building Watkins Wellness: The Early Days07:56 Challenges and Strategies in Marketing Hot Tubs10:05 The Road to Success: Dealer Recruitment and Expansion21:49 Innovations and Engineering in Hot Tub Design38:33 Embracing Naivety in Business39:34 The Importance of Customer Loyalty43:40 The Sale to Masco54:27 Navigating Industry Challenges01:10:10 Reflections on a Career in the Hot Tub Industry01:13:01 Retirement and Personal Insights

In this episode of The SpaRetailer Podcast, host Megan Kendrick interviews Edie Bukenya, owner of Crested Crane Interiors, about her work in store design, specifically for hot tub retail spaces. Bukenya shares her journey from an architecture design firm to launching her business during the COVID pandemic, largely influenced by her work with Don Riling of Olympic Hot Tub. Edie discusses essential elements that enhance customer experience in hot tub showrooms, such as good lighting, decluttering, and using natural elements like real plants. She emphasizes the importance of creating a welcoming and functional space that reflects the luxury of the products sold. The conversation also covers the practical aspects of working within different budget constraints and layout challenges. Edie highlights how attention to detail in areas like sound, material choices, and overall cleanliness can significantly improve the customer experience and build trust. The episode concludes with Edie talking about gaining inspiration from everyday environments and past projects. https://sparetailer.com/feed/podcast/ Show Notes: 00:00 Introduction to the Spa Retailer Podcast00:37 Meet Edie Bukenya: Interior Design Expert01:39 Bukenya’s Journey into the Hot Tub Industry03:14 The Impact of COVID-19 on Edie’s Career04:09 Growing Crested Crane Interiors05:56 Bukenya’s Entrepreneurial Spirit07:23 Designing for Various Client Needs08:57 The Importance of Professional Design10:10 Creating a Welcoming Showroom Experience13:22 Balancing Luxury and Accessibility15:31 Key Questions for Store Design18:16 Working Within Different Budgets20:49 Essential Elements for Hot Tub Showrooms24:50 The Importance of Cleanliness in Showrooms26:44 Creating a Welcoming Atmosphere with Sound and Plants31:31 Design Tips for Hot Tub Showrooms34:29 Challenges and Strategies in Showroom Layout40:03 The Value of Expert Design in Retail Spaces42:45 Expanding Design Expertise Beyond Hot Tubs44:59 Remote Design and Finding Inspiration50:54 Conclusion and Final Thoughts

In this episode of The SpaRetailer Podcast, host Megan Kendrick, owner of SpaRetailer magazine, brings back Shawna Mesher, director of sales and marketing at Evosus, to discuss strategies for planning and executing successful sales events in the hot tub industry. Shawna shares her insights on the importance of events, drawing from her experience with Oregon Hot Tub and Nordstrom. She emphasizes the need for creating urgency and building excitement among both salespeople and consumers. Shawna offers specific tips on running Black Friday events, including setting clear timelines, leveraging accessory packages, capturing leads, and maintaining urgency. The conversation also covers offsite sales events, highlighting the importance of strategic location selection, effective budgeting, and targeted marketing. Shawna concludes by stressing the need for fun and engagement in sales processes and mentions that Evasys provides consulting services to help businesses with sales training and process development. https://sparetailer.com/feed/podcast/ Show Notes: 00:00 Introduction to The SpaRetailer Podcast01:05 The Importance of Events in the Hot Tub Industry03:09 Building Excitement and Fear of Loss05:50 Creating Urgency and Incentives22:43 Strategies for Offsite Events27:14 Secure Payment and Sales Process27:35 Efficient Sales Order Entry27:51 Customer Interaction and Follow-Up28:58 Pre-Event Preparation31:24 Sales Team Dynamics41:42 Event Marketing Strategies45:23 Conclusion and Final Thoughts

In this episode of The SpaRetailer Podcast, host Megan Kendrick interviews Shandi Evertsen, the General Manager of Tropical Spas in St. George, Utah. Shandi shares her background in hospitality management and how the pandemic led her to transition into the hot tub industry. She details the rapid growth and sale of Tropical Spas, as well as the challenges faced, including a devastating fire that occurred shortly after the business changed hands. The fire destroyed 70 hot tubs and the showroom, but thanks to the community’s support and the team’s resilience, they were back in business within days. Shandi discusses the steps taken to modernize the business, including implementing new software systems and rebuilding the showroom. Despite the many challenges, Shandi highlights the growth, teamwork, and resilience that have characterized Tropical Spas’ journey. https://sparetailer.com/feed/podcast/ Show Notes: 00:00 Welcome to the Spa Retailer Podcast01:01 Shandi Evertsen’s Journey into the Hot Tub Industry05:04 Life in St. George, Utah07:12 The History of Tropical Spas10:59 The Devastating Fire Incident19:22 Rebuilding Challenges and Solutions20:45 Community Support and Resilience21:49 Back in Business: New Showroom23:00 Operational Adjustments and Goals24:46 Software Integration Struggles27:54 Hot Tub Sales and Customer Experience29:33 Leadership and Team Dynamics33:31 Reflecting on Changes and Challenges35:00 Serendipitous Encounters and Growth37:01 Favorite Resources and Final Thoughts

In this episode of The SpaRetailer Podcast, host Megan Kendrick speaks with Jerome Landry, a product manager at Gecko Alliance. They discuss Gecko’s latest innovation, the waterlab — an inline water testing device for hot tubs. Jerome shares insights into the product’s development, how it simplifies water chemistry for users and its impact on the hot tub industry. He also delves into his background in the tech industry and the collaborative approach taken by Gecko for product development. The conversation highlights the importance of modernizing the hot tub industry and meeting consumer needs through technological advancements. Tune in to learn more about how the Waterlab can enhance hot tub ownership and business operations. https://sparetailer.com/feed/podcast/ Show Notes: 00:00 Introduction to the SpaRetailer Podcast00:38 Meet Jerome Landry from Gecko00:51 Gecko’s New Waterlab Product01:27 Jerome’s Background and Journey02:47 The Technology Hub of Quebec03:30 Gecko’s Roadmap and Innovations04:51 Developing the Waterlab07:39 How the Waterlab Works11:04 Installation and Compatibility13:38 The ability for dealers to access data from the end-user is not yet available, but it is a feature coming soon.15:52 Future Developments and Connectivity18:27 The Modernization of Spa Technology18:50 Innovations in Water Chemistry and Energy Efficiency19:23 Challenges in Product Development19:53 Collaborative Approach to Development20:31 Geographical Differences in User Needs22:17 Launching New Products26:38 The SpaRetailer Five28:41 Personal Insights and Interests34:22 Conclusion and Future Outlook

In this episode, guests Larry Ovalle, vice president of innovation and technology, and Erica Moir, senior vice president of design, engineering and product marketing at Jacuzzi, discuss the development and features of True Water, a revolutionary water care system. The True Water System utilizes nanobubble technology to maintain cleaner water with significantly less chemical usage and effort from the consumer. Over a three-year development period, the team conducted extensive testing, including partnering with the University of Maine and external labs, to validate the effectiveness of the nanobubbles. The result is a system that keeps hot tub water clear, reduces chemical use to below drinking water levels, and mitigates common water care issues like skin irritations and tedious maintenance. The conversation highlights the ease of use, conservation benefits, and innovative nature of this new product. Read more > https://sparetailer.com/feed/podcast/ Show notes Revolutionizing Hot Tub Water Care: A Deep Dive into Jacuzzi’s True Water System 00:00 Introduction to the Spa Retailer Podcast 00:36 Meet the Guests: Larry Ovalle and Erica Moir 00:53 Introducing the Jacuzzi True Water System 02:12 The Evolution of Water Care Technology 04:30 Challenges and Innovations in Water Treatment 06:20 The Science Behind Nano Bubbles 09:50 Real-World Applications and Testing 17:18 User Experience and Feedback 23:12 Future of the True Water System 31:48 Conclusion and Final Thoughts

Oops — missed last weeks release due to the Pool | Spa | Patio Expo. Paul Madden Sr. and Paul Madden Jr. of Water By Design join the podcast to talk about their company’s 40th anniversary. The father-son duo bring an admirable respect and deference to the family business. https://sparetailer.com/feed/podcast/

Don Elkington, the now retired founder of Coast Spas, joins the podcast to tell his hot tub history. Elkington shares how he got the business started and the unique challenges he faced being a hot tub manufacturer in Canada. https://sparetailer.com/feed/podcast/

Patio Pleasures in Madison, Wisconsin, is the latest hot tub retailer to convert to an employee stock ownership plan. One of the former owners, Rene Huston, joins us on the podcast to talk through their ESOP process. https://sparetailer.com/feed/podcast/

As the managing partner and successor president at REGENERATION, Elle Hansen has worked with 100s of companies as they work through their succession plans. Hansen joins the podcast to talk about her experiences and some of the common pitfalls she sees. Hansen joined us on several succession planning webinars, which you can watch here. Join Hansen in Dallas November 11, 2024, for an in-person succession planning workshop. Register Now https://sparetailer.com/feed/podcast/

After 49 years in the hot tub industry, Craig Ecelbarger sold his The Recreational Warehouse to Watson’s in March. With a pathway to retirement, Ecelbarger shares how he started the business and grew it to the spa sales behemoth it is today. https://sparetailer.com/feed/podcast/

You may have heard that SpaRetailer has launched a sales training program for the industry. Today on the podcast, Steve Hasenmueller joins us to talk about that program. He explains why sales training doesn’t often doesn’t improve results and how this program breaks that narrative. Steve’s Articles Sales Training https://sparetailer.com/feed/podcast/

Listen to the amazing history of a 70-year-old family business with current mother-daughter business partners Kara Weed and Rita Rowlen. Sponsored by Watkins Wellness https://sparetailer.com/feed/podcast/

Ron Perkins joined Seven Seas Pools and Spas intending to own the business eventually. COVID fast-forwarded that plan and Perkins outlines how he and his boss developed a purchase plan that benefited them both. Read more > Brought to you by: https://sparetailer.com/feed/podcast/

Hot tubs get their first robotic cleaner, the SpaBot from Polaris. Sarah Martin joins us to talk about what it does and why you should sell it in your store. https://sparetailer.com/feed/podcast/

Mario Maichel, dealer development manager at Watkins Wellness, is passionate about store design. As an addendum to our recent feature on the topic, Maichel chats about the biggest mistakes he sees hot tub retailers make, why he thinks design is so important and the No. 1 habit he says will improve your store. Brought to you by SpaBot https://sparetailer.com/feed/podcast/

Alex Granlund, product marketing manager for King Technology joins The SpaRetailer Podcast to talk about the company’s latest innovation — FROG @ease for Swim Spas — and how products go from idea to creation. *Sponsored by King Technology https://sparetailer.com/feed/podcast/

In honor of our ESOP feature in the April/May 2024 issue of SpaRetailer, we revisit an old podcast with Jim Van Fleet. Van Fleet was the first hot tub retailer to convert his company to an employee stock ownership plan back in 2017. Sign up for one of the SpaRetailer ESOP webinars. https://sparetailer.com/feed/podcast/ Sponsored by SpaBot:

In honor of our ESOP feature in the April/May 2024 issue of SpaRetailer, we revisit an old podcast with Jim Van Fleet. Van Fleet was the first hot tub retailer to convert his company to an employee stock ownership plan back in 2017. Sign up for one of the SpaRetailer ESOP webinars. Sponsored by SpaBot: https://sparetailer.com/feed/podcast/

Kathi Belcourt rejoins the podcast, this time to discuss the Aqua-Tech Pool, Spa, and Whole Home Renovation journey. In 2021, Aqua-Tech was sold to a private equity firm, Kathi and Megan discuss what that experience has been like as well as the company adding home renovations to its growing list of product and service offerings. Hear Kathi’s other podcast episode here. Brought to you by Strong Spas https://sparetailer.com/feed/podcast/

Alice Cunningham and Blair Osborn, founders of Olympic Hot Tub, graced the cover of the very first issue of SpaRetailer in 2007. The couple started the business in 1977 and grew to become one of the top sellers of Hot Spring Spas, winning the manufacturer’s top award three times. The couple was inducted into Hot Spring’s Ring of Honor in 2016 . They were stalwarts of the industry, and in 2016 sold Olympic Hot Tub to longtime employee Don Riling. Watkins Wellness also honored Cunningham by naming the manufacturer’s Alice Cunningham Marketing & Promotions  Award after her. Cunningham joins The SpaRetailer Podcast to share her journey in the industry. More about Olympic: Olympic Hot Tub 2014 Retail Star Q&A with Don Riling https://sparetailer.com/feed/podcast/

Business coach, author and SpaRetailer columnist Martin Holland joins us to discuss open book management. What is it and how should a hot tub retailer go about implementing it? Read Martin’s SpaRetailer columns. The Great Game of Business* The Profit Problem: They Say I Make Money, So Why Don’t I Have Any?* *Affiliate links https://sparetailer.com/feed/podcast/

In 1983, Zodiac hired Jean Pierre Parent, an aeronautical engineer, to work in its aeronautics segment. But he eventually made his way to their pool division and has spent the rest of his career in the pool and hot tub industry. Parent now works for Balboa Water Group, a hot tub components supplier subsidiary of Helios Technologies, as its senior vice president and managing director. https://sparetailer.com/feed/podcast/

Mike Dunn retired in 2021 after 42 years in the hot tub industry, 27 of which were spent at Watkins Wellness. He shares his hot tub history and memories of the industry from his teenage years helping his dad at Hawkeye Spas. https://sparetailer.com/feed/podcast/

Mallory Bjekich-Wachowski has always had a passion for education, she just didn’t realize she’d be educating pool and spa professionals. Along with Jane Merritt, Wachowski has developed Toolbox for Excellence, a business that helps busy businesses better train and develop their staff (along with a lot of other things)! https://sparetailer.com/feed/podcast/

For our 100th episode(!) we chat with J. Michael Coleman about the 2023 Pool | Spa | Patio Expo. Both Megan and Mike were recovering from their post-show illnesses, but we managed to chat about trends we saw at the show and 2024 predictions. https://sparetailer.com/feed/podcast/