Mary Anne Ivison was laid off in 2021. Ivison discusses the difficult transition and mental health challenges she faced after losing her job, but how she eventually found success in voiceover work and launching her own podcast "Let's Take This Outside".

We covered the ups and downs of building a voiceover business, including the challenges of working with agents and the impact of AI on the industry. Ivison shares her perspective that while AI may take over some lower-end voiceover work, the level of direction and variation required for many commercial projects still requires human talent. We also touched on the state of the podcast industry, acknowledging the difficulties of monetization and the shift towards more VC-backed companies. However, they emphasize the importance of finding a niche and building a loyal audience, rather than chasing download numbers.

Mary Anne is candid about the mental toll of the freelance lifestyle and the need to manage expectations, and that entering these creative fields requires a realistic understanding of the hard work and persistence required for long-term success.

Another honest episode providing an insightful look at the realities of navigating a career transition and building a sustainable creative business in the modern media landscape.

A video and transcript of the episode can be found on the network website.

Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life.

Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.

Thanks to the following organizations for supporting the show:

Nlogic - TV & Radio Audience Data Solutions

Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.

Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.

Megatrax - Licensed Music for your radio station or podcast production company.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Donna Reed, a former radio host, podcast creator, and voiceover talent discusses her dcareer in radio, including her times at WQDR and WRDU in Raleigh, NC; then to KLOL and KODA in Houston, Texas and WCXR in Washington, DC. where she enjoyed the freedom of night shifts. She transitioned to voice acting after a car commercial opportunity and has since worked on audiobooks, commercials, and transit announcements. Reed also curated the "Leopard Print Lounge Chair" channel for AccuRadio during COVID-19, blending eclectic music for a relaxed atmosphere. She reflects on the challenges and joys of podcasting, emphasizing the need for consistency and creativity. Reed looks forward to more interviews and episodes in 2025. Give her show a follow here.

A video and transcript of the episode can be found on the network website.

Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life.

Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.

Thanks to the following organizations for supporting the show:

Nlogic - TV & Radio Audience Data Solutions

Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.

Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.

Megatrax - Licensed Music for your radio station or podcast production company.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

You likely know Dan Misener for his work in Podcasting - but I managed to trace his roots back to radio. Specifically, to CBC and shows like DNTO (Definitely Not the Opera) and Spark with Nora Young. His radio days actually stretch back a little further than that to campus radio at Dalhousie's CKDU in Halifax. But it was his time at Pacific Content where Dan began to explore audience development in the podcast space. Yes, he could have continued on making great sounding shows at places like the CBC, but what's the point if you aren't getting everyone to listen, right?

In this episode we will discuss those early radio days and the natural transition to podcasting, the experimenting at the CBC with Spark, and the creation of a feedback loop for the show. We also spoke about the importance of the packaging of your podcast and how it appears in podcast catalogues and on a dashboard display in a vehicle. We also talked about some of the cool blogs that Dan has written, the very helpful Podcast XRay that was released earlier this year which helps you find out things about show's like release days, enclosure tags and the brand new analytics Dashboard from Bumper presents another look at podcast metrics focusing in consumption and verified listens to a show. Yes downloads are cool but have you ever appreciated the Time Spent Listening (TSL) to your show?

Dan has given us a look into new Bumper Dashboard for their clients and we make a few observations about the Sound Off Podcast. Some we knew; some we did not.

We also touched on some other lingering podcast questions like, does it matter what day of the week you release an episode, and what's the role in video for your show. The answer to both is... YES!

I did not ask Dan about his feelings about Rogers (mis)handling the attempted shuttling of Pacific Content, nor the ensuing sale to Lower Street... there were podcast marketing strategies to pursue after all.

A Transcript and video version of the episode is available on the network page.

Please sign up for the SOUNDING OFF Newsletter. Full of all the verbal diarrhea you never knew what you were missing in your life.

Thanks to the following organizations for supporting the show:

Nlogic - TV & Radio Audience Data Solutions

Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.

Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.

Megatrax - Licensed Music for your radio station or podcast production company.

Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This is what they call in podcasting... a Feed Drop. An opportunity for you to sample another podcast. We had Paige Neinaber on our show back in June 2021. You can and should listen to that episode here. We are sharing this because we know you may not have budget to access great radio toys - but you should spare a little time for the people who are sharing their wisdom... especially when it's free.

You can subscribe or Follow everything Paige here.

And connect to the podcast here.

A thanks to the people who support the show each week and allow it arrive on your phones for free.

Matt Fogarty Voiceovers

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See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

NLogic has been a supporter of our podcast since 2017. In that time, we've had NLogic's President and COO David Phillips on the show to discuss the radio industry's relationship with audience data. In the current day and age, we have more audience data than ever before, and often we can't see what is relevant in the moment. I saw David at a panel at Canadian Music Week not too long ago, and had some questions I needed to ask him. That, paired with the fact that he's leaving NLogic in the next few weeks, meant I just had to get him back for another chat.

In this episode, we speak to David about how he manages to take in all that data, and what the evaluation process looks like. We also talk about what radio stations can do to enhance their monetization opportunities, since it's become a bit of a trend that radio companies don't want to innovate. Listener be warned: this chat gets very technical, so hopefully you're a radio nerd like us.

The other aspect we explore is television- what's the business model of the future? Is it subscription/streaming services? Is it completely free? And most importantly for us, how does that play into potential business strategies for radio? The two might seem unrelated, but I promise they're more closely intertwined than you might think.

If you want to connect with David, or hear more of his thoughts, you can drop him a follow on LinkedIn.

A thanks to the people who support the show each week and allow it arrive on your phones for free.

Matt Fogarty Voiceovers

NLogic: TV & radio advertising and audience data solutions

Megatrax - Licensed Music for your radio station or podcast production company.

Click here for a transcript of this episode

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, we're making what might be the longest-distance connection we've ever made for an episode. Tony Doe is a Nigerian Radio and Podcast Consultant who spent years on-air in the past, and remains a podcast staple in Nigeria.

I'm willing to bet most of our audience has never really thought about the podcast and radio scene in Nigeria, but as Tony will tell you, it's certainly different from what we have in North America. Stable, cheap internet is much harder to come by, and as a whole, the country is much more fragmented- both by languages and by the fact that each person likely has multiple SIM cards and phone numbers for different parts of the country.

Tony walks us through the way radio stations have come to handle these challenges, and what it's meant for the development of Nigerian broadcasting as a whole. He explains how he got into radio in the first place, how it's changed over the years, and some new developments rolling in that he thinks could change the landscape of broadcasting in a big way. He also shares some traditional broadcaster wisdom about what it means to be a great radio host, and how to make your show feel "complete."

If you'd like to stay caught up with Tony, the best way is through The Tony Doe Podcast. If you're a fan of Arsenal Football Club, you can also check out his other show, UPGNRS. Or you could just do it the old-fashioned way and follow him on Instagram, Twitter or LinkedIn.

A thanks to the people who support the show each week and allow it arrive on your phones for free.

Matt Fogarty Voiceovers

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Megatrax - Licensed Music for your radio station or podcast production company.

Click here for a transcript of this episode

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Podcast Hall of Famer Evo Terra is ending his Podcast Pontifications show. The show has dissected all points of the podcast business and there have been moments of punditry, contemplations, skepticism, and at times political positioning. This show along with a selection of others have been my "go-to" shows to learn more about what is happening in podcasting.

In this episode you will find out what Evo is up to next. We also discuss the value of Podcast 2.0 . We also talk a lot about fiction podcasts, audiobooks and narration which should give you an idea of what Evo will be doing next. Speaking of Podcast 2.0 and Value-for-Value, we have pivoted ourselves and are entertaining your support with Boosts. We are so new to it we have no idea what we are doing or talking about but this marks the first episode where we are swimming in the Boostagram swimming pool. (We started by downloading and listening to podcasts using the Fountain App.

Sign up for his newsletter here.

And Follow the Twitter account here.

Evo also gave us one last podcast pontification on Twitter and announced he might be doing Twitter a little bit less and is involving himself with Mastadon.

A thanks to the people who support the show each week and allow it arrive on your phones for free.

Matt Fogarty Voiceovers

nLogic

Megatrax - Licensed Music for your radio station or podcast production company.

Click here for a transcript of this episode

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week's guest is Tessa Malisani. Tessa is a voiceover artist, and if you couldn't tell from the title, one with quite the diverse portfolio. Aside from her current VO work, you'd probably be most likely to recognize her as the voice of the weeknight shift on 99.9 Virgin Radio in Toronto.

You might also know her as the host of the backstage lounge at the iHeartRadio MMVA's. Or for her time on CTV and MUCH Music. Or for her interviews with A-list celebs like Dwayne Johnson and Cardi B... The list goes on.

In this episode, Tessa talks to us about her career path and how she's kept it so open. We go over her past, her present, and a little bit about her plans for the future. There's no shortage of juicy information and stories here.

If you're an aspiring VO artist, radio host, TV personality, or any other position that puts you in the spotlight, this episode is a great reminder to think about all the ways you can leverage your skills. There's no need to pigeonhole yourself into one position- if you've got a great voice for radio, chances are you'll sound great on TV or in voiceovers too. Keep your options open, and hopefully one day your resume might look a bit like Tessa's.

To keep up with Tessa, you can follow her on Facebook, Instagram, Twitter, TikTok, and LinkedIn, or check out her YouTube channel. If you're looking to bring her on for your next voice project, you can check out her website as well.

A thanks to the people who support the show each week and allow it arrive on your phones for free.

Matt Fogarty Voiceovers

nLogic

Megatrax - Licensed Music for your radio station or podcast production company.

Click Here for a full transcript of this episode.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Matt hears more bad radio than good radio. There are stations and shows that are mailing it in, doing smash and grab type bits that don't brand build for either the radio station or the personalities; and radio's share of the audience against streaming and podcasting continues to diminish as a result. Spoiler: Matt does not twist his ankle coming off his soapbox.

A thanks to the people who support the show each week and allow it arrive on your phones for free.

Matt Fogarty Voiceovers

nLogic

Megatrax - Licensed Music for your radio station or podcast production company.

Click Here for a transcript of this episode.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Bryan Barletta is back to tell us about the evolution of his company, Sounds Profitable. He started it two years ago, and since then it's evolved harmoniously alongside the podcast industry. You don't need even need to have podcast ads on your show to find value in its podcasts and newsletters, which we highly recommend you subscribe to.

In this episode, we speak to Bryan about the first two years of Sounds Profitable. We discuss the podcasts he's on-boarded, like The Download, and the great podcast people he's worked with: Arielle Nissenblatt, Lauren Passell from Tink Media (check out their newsletter here), Tom Webster, Evo Terra, James Cridland, and more. We also discuss the value and difference between programmatic and dynamic ad insertion - and how (and if) you should be using it to monetize your show.

We also have some special segments and questions from Jon Gay of Jag In Detroit Podcasts, and Mary Anne Ivison, who does some awesome voicework and has a kick ass podcast we produce called "Let's Take This Outside." In particular, Bryan helps Mary Anne find the best way to handle which ads can run on her show. Be sure to check out the episodes we recorded with them too.

Finally, Bryan shares the reasoning behind the incredible study he did with Sounds Profitable, called The Creators. He talks about how the data was gathered, what it means, and how everyone in the podcast space can benefit. If you'd like to view the study yourself, you can download it here.

Matt Fogarty Voiceovers

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Megatrax - Licensed Music for your radio station or podcast production company.

Click Here for a full transcript of this episode.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Clayon Kroeker came out of Don Scott's Western Academy of Broadcast back in 2010 with eyes on becoming a sports commentator. Don suggested that he try FM Music to start as there are more opportunities avaiable. He landed the very coveted overnight position at GX94 in Yorkton, Saskatchewan which still believes in the power of overnight radio. Clayton then went on to work at Golden West Broadcasting in oil rich Estevan before landing in Saskatoon with Harvard owned Cruz 96.3.

In this episode, you will meet Clayton's dog Kipper and learn his back story. You will also hear about his search for the best chicken fingers. Much the same way Dave Portnoy at Barstool Sports rates Pizza, Clayton is a chicken finger aficionado. I did not ask him about his affinity for playing goalie, but we did discuss his relationship with the Saskatoon Blades where he is the intermission house announcer.

A thanks to the people who support the show each week and allow it arrive on your phones for free.

Matt Fogarty Voiceovers

nLogic

Megatrax - Licensed Music for your radio station or podcast production company.

Click here for a TRANSCRIPT of this episode.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, we're joined by David Yas, founder and CEO of the Boston Podcast Network. David's name is attached to about 1000 episodes of various shows, which have altogether garnered over 367,000 downloads.

David and I talk about that network of his quite a bit, including how he got into podcasting in the first place, and how he built it up into one of the most successful independent podcast networks in Boston.

He's been producing shows for 7 years now, including a few of his own: The daily-running Boston Podcast, and Past Tens: A Top Ten Time Machine, a show that explores past lists of top ten hits. They go year-by-year through the 60's, 70's, 80's and 90's to remind you which songs you loved, hated, or just forgot existed.

Like most of our guests, David's a good friend of mine. You might even say he's a Super Friend. A Podcast Super Friend. Get it? Because he's also on The Podcast Super Friends, a show I do every month with David, Jon "Jag" Gay, Johnny Podcasts, and Catherine O'Brien? Well, if you've never heard of it, it's a monthly roundtable discussion where we talk about everything to do with podcasting: Best practices for your show's website, streamlining your weekly workflow, marketing your podcast to the masses, and getting the most from your RSS feed. And best of all, it's livestreamed on the Sound Off Media YouTube channel, so you can follow along or chime in with questions.

If you want to learn more about David, connect with him, hire him, or just listen to any of the other shows under his network, the best place to do all of that is his website, Pod617.com. It's the hub for everything to do with David and the Boston Podcast Network. Of course, you should also follow David on Twitter and LinkedIn.

A thanks to the people who support the show each week and allow it arrive on your phones for free.

Matt Fogarty Voiceovers

nLogic

Megatrax - Licensed Music for your radio station or podcast production company.

Click Here for a transcript of this episode.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Shawn Smith is the owner of Broadcast Dialogue, and its parent company Momentum Media Marketing. Broadcast Dialogue has been around since 1992, and is well-established as Canada's premiere broadcast industry trade publication.

If you've been following The Sound Off Podcast since the beginning, you might remember that Shawn originally appeared on this podcast in its infancy. In this episode, we discuss the acquisition of the legendary Canadian broadcast magazine 6 years later, along with all the changes it's undergone over the years.

We also discuss the Canadian Radio Awards and the call for nominations. The time has come once again! And there's great news: it costs absolutely nothing to enter.

If you'd like to apply to the Canadian Radio Awards, submit your radio audio here.

A thanks to the people who support the show each week and allow it arrive on your phones for free.

Matt Fogarty Voiceovers

nLogic

Megatrax - Licensed Music for your radio station or podcast production company.

Click Here for a full transcript of this episode.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Carlota G is the midday host at 107.5 XTreme Radio in Vegas. We discussed her early career path in radio, starting as a vinyl collector in high school and later transitioning from a medical billing job and then into broadcasting. She was inspired by DJs like Dusty Street and Doug "Sluggo" Roberts of KROQ fame.

Carlota shared stories of her early days in radio, including moving from Southern California to smaller markets like Porterville and Fresno to get her start. She quickly moved up to doing overnight shifts at age 22. We discussed the music scene in the 1990s, including the diversity of alternative radio and the impact of Napster. Carlota honed her interviewing and programming skills over the years, including a long tenure at KCRW.

Carlota opened up about the challenges she faced during the COVID-19 pandemic, including losing her job and suffering long-term health effects. She praised her current boss, Cat Thomas, for his forward-thinking leadership.

We also talked about the potential for revitalizing rock radio by blending alternative and rock music, and Carlota shared her experience of turning around the struggling X107.5 station in Las Vegas. She believes radio can make a comeback by focusing on community engagement, personality, and great music.

A video and transcription of this episode can be found on our network page.

Thanks to the following organizations for supporting the show:

Nlogic - TV & Radio Audience Data Solutions

Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.

Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.

Megatrax - Licensed Music for your radio station or podcast production company.

Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It has been 515 days since we had Fred Jacobs has been on the show. Back then we were unpacking a lot of the surprising results from a Covid induced Tech Survey. This time we have the benefit of catching up on three pieces of research that I felt needed discussing: The two Tech Survey's for Public Radio and Commercial radio, and the AQ4 Survey which targets air talent.

The fourth instalment of AQ was released at Morning Show Boot Camp in Chicago in August and it is an eye opening piece of research that is riveting for air talent as it allows them to feel a little more connected in the daily battle of content creation in 2022. You can link to the results here. Fred feels that the research is important enough to share with your radio group. If you over see a number of radio stations and need your owner, VP or local decision maker to see the results, Fred has made himself available and you can reach him at +1 248-353-9030. It takes about 45 minutes.

Matt's Hot Take: If the report were about what your clients thought of you, you'd have a copy on the corner of your desk.

Fred and I also talked about their return to the Consumer Electronics Show in Vegas. Click here to join them.

CLICK HERE to get a transcript of this episode.

A thanks to the people who support the show each week and allow it arrive on your phones for free.

Matt Fogarty Voiceovers

nLogic

Megatrax - Licensed Music for your radio station or podcast production company.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jay Nachlis recently celebrated 5 years at Coleman Insights, he admitted that "not every career move I've made was the best decision, but every one of them was important for different reasons. With every single one, I made lasting friendships, learned from mistakes, and got better." Which is why he ascended to VP/Consultant & Marketing Director at Coleman Insights earlier this year. I had the opportunity to meet Jay at Podcast Movement earlier this year and found ourselves talking about Canadian radio, Buffalo, the Buffalo Bills, podcasting, and more Buffalo Bills.

In this episode, you will hear about Jay's early radio days working in Syracuse at the campus radio station, (WJPZ) going back to San Francisco to look for work, only to return to Syracuse at WYYY and rise to PD at the age of 24. We later get into his time in Buffalo, Detroit and a very important moment involving comedian Kurtis Connor, which Jay blogged about here.

We also spoke about the buzz in the room at Morning Show Bootcamp and Podcast Movement.

Jay also does voiceovers

A thanks to the people who support the show each week and allow it arrive on your phones for free.

Matt Fogarty Voiceovers

nLogic

Megatrax - Licensed Music for your radio station or podcast production company.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We last spoke to Dervla Trainor back in 2019. Dervla is the founder and co-owner of the V.O. North conference, and it was getting to that point where the event was creating FOMO (Fear of Missing Out) for people in the Voice over community. Sadly, the pandemic caused a disruption to that momentum with 2020 being shifted online and 2021 postponed. However, the event is back and better than ever September 16-18 at the Pantages Hotel in Toronto.

Check out the lineup and show here.

In this episode, Dervla speaks to us about the genesis of the event, how she has steered her way through the voiceover business during the pandemic, and what we can expect in Toronto at Canada's premiere Voiceover event. We also briefly discussed some of the newer problems in the business with the emergence of Artificial intelligence, pricing and keeping control on where your voice goes. There are also the most useful of session involving marketing, search engine optimization and CRM's. The conference is open to beginners and experts alike. While not advertised as such, there is a lot of mentoring that takes places at V.O. North.

We also talked about Bev Standing's unique story which was recently featured on the podcast Twenty Thousand Hertz

Click here for a transcription of the show.

A thanks to the people who support the show each week and allow it arrive on your phones for free.

Matt Fogarty Voiceovers

nLogic

Megatrax - Licensed Music for your radio station or podcast production company.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This episode, versatility is the word of the day. Sam Cook is currently the host and executive producer of The Shot, a singer/songwriter competition show filmed in Toronto, but she's also spent time as a radio host, podcaster, VO artist, and on-screen with other TV networks like YTV.

It should go without saying that most people don't begin their career on one of the biggest shows in television history, but that's exactly what Sam did. We talk to her about how a Canadian girl managed to land an internship on David Letterman in New York, and how she followed it up with getting a job at YTV by crashing her car in the parking lot. Certainly not a conventional start, but a roaring one nonetheless.

We also talk about how she began to fall in love with radio, and when she made the move to voiceover and teaching. Sam teaches On-Air Television at Mohawk College, and in the latter half of the episode, we dive into everything about teaching the hosts of tomorrow - including some of my rather strong opinions about entry-level radio jobs.

To connect with Sam, you can follow her on Twitter, Facebook, LinkedIn and YouTube.

Or, if you're considering her for any radio/voiceover positions, check out her website.

CLICK HERE to get a transcript of this episode.

A thanks to the people who support the show each week and allow it arrive on your phones for free.

Matt Fogarty Voiceovers

nLogic

Megatrax - Licensed Music for your radio station or podcast production company.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Todd Cochrane is a guest you might recognize. Last time he was on the show, in October 2019, we kept things fairly light. This time, however, diving straight into the deep end on the technical side of podcasting: RSS feeds, micro payments, Podcast 2.0, and what the future might look like for podcasts. If you're a creator who cares about the computer mumbo-jumbo that goes on behind the scenes, this episode is for you.

Todd is the team leader at Blubrry, a podcast hosting platform that's breaking new ground in terms of what your platform can do for you. Of course we go into more detail in the episode, but here's an overview. Blubrry is partnered with Descript, meaning Descript users can publish edited episodes directly from the app. It also features programmatic advertising, and as of August 21st, something extra unique: built-in transcriptions that can be activated from an embedded player. Seriously next-level. And the best part is, the team is still developing and expanding the project every day.

We also discuss a commonly asked question in the podcast world- What is Podcast 2.0? Or Rss 2.0, whatever you'd like to call it. You've probably heard this term a lot if you're involved with podcasting, and Todd gives an incredible rundown that's much too long to repeat here. But in summary, it's less of a replacement for the current systems, and more of a way to bring them into the future. You won't need to worry about drastically changing the way you upload podcasts. Think of it like going from Windows 7 to Windows 10. Same system, but with more features.

For more about the future of podcasting, I'd also highly recommend Podcasting 2.0, hosted by Adam Curry and Dave Jones. It's all about new developments in the podcast sphere, and if this episode felt like an appetizer for you, Podcasting 2.0 is the main course.

You should definitely keep up with Todd, too. You can follow him on Twitter, LinkedIn or Facebook for more updates as Blubrry continues to grow and evolve.

CLICK HERE to get a transcript of this episode.

A thanks to the people who support the show each week and allow it arrive on your phones for free.

The CHR Prep Service - Click to get a free trial.

nLogic

Megatrax - Licensed Music for your radio station or podcast production company.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jeff Winskell is a bit of an anomaly in radio. Most folks attend university courses specifically tailored to broadcast, which leads them into the industry naturally, but Jeff went from film student to radio show producer in just a few years.

In this episode, we talk about exactly how that transition went, as well as the lengthy radio career he created for himself afterwards. Jeff's been a large-scale program director all across Canada, from Vancouver to Ontario, working with big names like Virgin and Bell Media. He's also been recognized for his work more than most- He has a total of 13 nominations for Canadian Broadcast Industry Awards, with 5 of those being wins (Station of the year, 2x Music Director of the year, and 2x Program Director of the year).

Jeff and I discuss the path he took across the nation, the differences he found between the East and West, and the logistics of being in charge of 21 radio stations at the same time. Yes, you read that right.

As of right now, he's taking a break from radio, and finally going back to his university roots as a camera operator. And as if his story wasn't crazy enough already, he's also got his own woodworking business on the side, making beautiful live-edge tables and home décor. He's a self-described jack-of-all-trades, master of none, but I'd argue his mountain of broadcasting awards says otherwise.

To connect with Jeff, check him out on LinkedIn, or consider picking up something from his woodworking shop, WoodXperts Furniture. It's not every day you get to buy a table hand-crafted by a broadcasting legend.

CLICK HERE to get a transcript of this episode.

A thanks to the people who support the show each week and allow it arrive on your phones for free.

The CHR Prep Service - Click to get a free trial.

nLogic

Megatrax - Licensed Music for your radio station or podcast production company.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jenn Dalen-Gordon is the operations manager for the Interior stations of British Columbia for Stingray Radio. She also oversees about 20 other Country stations under the Real Country and New Country moniker. She was raised on Country 105.1 in Calgary and attended the Southern Alberta Institute of Technology. She worked at Golden West Broadcasting, before the tour of rural Alberta took her to Leduc where she apart of the launch of 88.1 the One, and then to Red Deer where she became program director at 24. In more recent years, Jenn was apart of another impressive launch when Stingray amalgamated their country properties under the banner of Real Country.

Since then, they have created a second network brand called New Country. Jenn currently works out of the studios in Kamloops, BC which houses NL Radio (News/Talk), K-97 (Classic Rock), and New Country 103.1.

We made mention of a few other people in this show, including Real Country morning show host Randi Chase who was on this program a few years ago. It was a really good episode.

CLICK HERE to get a transcript of this episode.

A thanks to the people who support the show each week and allow it arrive on your phones for free.

The CHR Prep Service - Click to get a free trial.

nLogic

Megatrax - Licensed Music for your radio station or podcast production company.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I know what you are thinking; with a title like that, the episode involves Rush. It does not. But given all the discussion of Ari's upbringing in the Suburbs of Toronto, and his affinity for playing the bass, this lyric from the song Subdivisions came to my head.

Ari Daniel now lives in Vancouver after working at great radio stations like Virgin Radio 94.5, Sun FM 99.9 in Kelowna, and EZ Rock 97.3 in Toronto. There are lots of legendary names that get mentioned in this episode; all contributors and inspirations to Ari's radio career which started at the age of 15 before he got to Ryerson. (Now Toronto Metropolitan University)

In this episode you will hear how Ari wound up inside the building of 2 St. Clair as a teenager, how he loved moving across Canada to work in Kelowna, British Columbia, (who wouldn't) and how he arrived in Vancouver to work at the Beat 94.5 and then Virgin 94.5.

Ari also hosts a podcast. You can link to it here. One hour, one anonymous caller, one story about addiction. I remember hearing about the podcast called Beautiful Anonymous a number of years ago and saying - I wish I had thought of that. Turns out Ari found a way to repurpose a great idea and help

Click here for a transcription of the show.

A thanks to the people who support the show each week and allow it arrive on your phones for free.

The CHR Prep Service - Click to get a free trial.

nLogic

Megatrax - Licensed Music for your radio station or podcast production company.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week's show features yet another broadcast icon who I've been a fan of for a long time. Eric Zane is one of many former radio hosts who've made the transition into podcasting, and he's done it more successfully than most. Back when I met Eric in 2019, I knew him from the Free Beer & Hot Wings radio show out of Grand Rapids, Michigan- a show he'd just begun to pivot away from to debut his own podcast. But this was 2019, and it wasn't so easy back then to make the switch.

Eric was one of the first to pick up on the new wave of monetization for podcasting, a wave we're all still riding to this day, and The Eric Zane Show remains a gold standard podcast 3 years later. Together, we talk about how he managed to make that switch, the stumbles he made along the way, and which avenues for support have been the most successful for him. We also dive into his storied radio career in Grand Rapids, where he still lives.

Something we didn't get a chance to talk about on the show, but that I definitely think should tell you a lot about Eric's character, is the time he donated a kidney to an old friend from high school. Check out his Fox News interview about it, or read the full story here.

And here's a fun fact, for those who might not know Eric or his show: he puts out two episodes per day. One for his regular free show, and one exclusive episode for his Patreon supporters. This means that he's put out over 800 episodes total in just three years. As a podcast producer myself, the amount of work that schedule would require not only gives me an anxiety attack, but also a massive amount of respect for Eric's work ethic and dedication to his show.

If you want to learn more about Eric, you're in luck- he just happens to be one of the most connected podcast hosts out there. Of course there's website, where you can (and should) listen to his show, but you can also follow him on Twitter, Facebook, or YouTube, support him on Patreon for exclusive bonus content, or even join his Subreddit r/TheEricZaneShow to become a part of his community.

PHOTO CREDIT: Photo: Brian Kelly Photography & Film

A thanks to the people who support the show each week and allow it arrive on your phones for free.

The CHR Prep Service - Click to get a free trial.

nLogic

Megatrax - Licensed Music for your radio station or podcast production company.

For a Complete Transcript of this episode

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Jamie Cawdell is the Assistant Programme Controller at Radio Essex in England. He is also the curator the CHR Prep Service which is used on radio stations around the world including Virgin Radio in Canada and Z100 in New York. Over the years, we have seen many of radio's best branch out into other facets of the business. Whether it was John Mielke in the 90's starting his Milkman Unlimited business, Matt Fogarty or Drake Donovan shifting from Creative to voice imaging, or Bob & Sheri or Humble and Fred taking their show independent, there is always entrepreneurial latitude in the radio space.

In this episode you will hear how Jamie got started in radio, the ins and outs of producing a breakfast radio show, and why he started the CHR Prep Service. We also get into what preparing for your show really constitutes and what radio talent is looking for before they head into the studio every day to perform OR record.

If you are a regular listener to the show, please consider the one month free trial Jamie is offering.

And we thank our other supporters including:

nLogic for the data assistance.

Megatrax for the music you hear on the program.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

At least once a year I get the urge to do an episode about career management and what to do when there are mass layoffs from the impactful culprits like Bell, Audacy, iHeart, Corus, Rogers, or Cumulus. Yes these aren't the only companies that lay off staff but it feels worse when public companies do it. Over the last few months, Corus and Audacy have faced restructuring and rumours abound of being de-listed from their local stock exchange. If you are thinking a career change is inevitable, I have an episode 8 years in the making.

I met Mac Prichard back in 2016 at Podcast Movement in Chicago. He had just started his podcast "Find Your Dream Job". Although the podcast is Portland, OR based, all the strategies and tactics to finding your dream job apply universally. In this episode, we will flashback to 2016 when I had no idea WTF I was going to do for work, and I appeared on Mac's show and they helped point me in the right direction. You'll also pick up some strategies on networking, applying for jobs, and managing your online presence. Yes, you need a LinkedIn Page. With that said, please connect to mine right now.

Please subscribe to Mac's Podcast "Find Your Dream Job".

PLEASE - share this episode with a friends who can benefit from all this amazing career advice.

Thanks to the following organizations for supporting the show:

Nlogic - TV & Radio Audience Data Solutions

Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.

Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.

Megatrax - Licensed Music for your radio station or podcast production company.

Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Aaron Rand has been on Montreal radio since the 70’s. I didn’t catch on to his show until the mid 80’s where he became a household name, despite working at some radio stations that weren’t known for their ratings. Right around the time AM started its decline, Aaron Rand’s show started to take off. I ran into Aaron at (what I think is North America’s best restaurant) Joe Beef while having dinner with another Montreal radio icon, Terry Dimonte.

The next thing said at the table was pretty obvious – although i think it might have been a look… ya gotta get him on your show.

His radio career includes all the great Montreal radio Call letters like CFCF CKGM, CBC, CHOM, CFQR and now CJAD where he once worked and now resides doing the afternoon show.

It is always a joy to speak to someone who you grew up listening to – Aaron Rand joins me from what appears to be his kitchen in Montreal.

A thanks to the people who support the show each week and allow it arrive on your phones for free.

The CHR Prep Service - Click to get a free trial.

nLogic

Megatrax - Licensed Music for your radio station or podcast production company.

For a Complete Transcript of this episode

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

A lot of radio personalities are initially attracted to the medium because of the music. But some hosts, like Sylvia Alvarado, go far beyond a passing interest. As the midday host on KOMP 92.3 in Vegas, she's had incredible interviews with some of the biggest stars in rock music: Slash, Pat Carney from The Black Keys, Zakk Wylde, and Matt Schultz from Cage The Elephant, just to name a few.

She's also a musician herself- She's sung the national anthem at games for the Vegas Aviators and the Golden Knights. Sadly, there isn't much footage out there, but when you consider that you only here about anthem singers when they mess up - this may be a good thing. (We do have a clip on our episode page)

In this episode, Sylvia and I run through her history with music and radio, from her beginnings as a student at UNLV and a humble intern at KOMP all the way to her current position as the midday host. Even if it seems like she's a natural fit for radio, she had her fair share of struggles. We go over how she finally gained confidence in herself after 2 years (!) on the air, and how she tackled a few broadcasts in Spanish. We also go over the fierceness of creating and running promotions in Vegas, which is pretty much the global capital of promoting things.

If you're listening from Vegas, you can hear Sylvia from 10am to 3pm on 92.3 KOMP. If you're not, you can also listen live on their website. (Yes even you Canada)

To connect with Sylvia and learn more about her, you can follow her on Instagram and LinkedIn.

Click Here for a Transcript of the show.

Also a thanks to our latest sponsor, The CHR Prep Service. Click to get a free trial.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

I have launched a new podcast! With a little help from my Podcast Super Friends. In the past you have heard stories from for radio program director Jon Gay aka Jag in Detroit, and Catherine O'Brien from Branch Out Programs. Meet Johnny Peterson who is the same age as my twin boys.

Johnny went to Texas Christian University and studied marketing. When it came to audio... he learned the rest on his own. It's amazing what you can pick up from You Tube and by getting together with other podcast Super Friends. He has been working with companies to build outstanding branded podcasts like The Fort with Chris Powers. and Owner Occupied with Peter Lohmann. Both of those podcasts are in the real estate sector.

You can connect with Johnny on his website.

Also if you would love to listen to the 5 of us nerd out on podcasting every month, just follow anyone of our social accounts and hit subscribe or Follow and you'll get notifications when we go live.

Johnny Podcasts YouTube.

Sound Off Media Company on YouTube.

And head over here to connect to the Podcast version.

Click Here for a Transcript of the show.

Also a thanks to our latest sponsor, The CHR Prep Service.Click to get a free trial.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Every time we have a radio veteran on the podcast, the conversation shifts to the future of radio at least once. But it's always about the future with Marty Forbes. He always has had an eye towards it. It's no secret that the broadcast industry is struggling to keep up with the times. But few guests have quite the depth of insight into radio's slow demise that Marty Forbes brings.

A lifelong Program Director, VP and GM at stations like CKFM 99.9, the Bear in Edmonton, CISL, CKKS, CJAX, CKSL, and his first gig at CHNL in Kamloops, Marty knows the ins and outs of broadcasting in a way few others can match. He's seen far too many stations fail to meet the shifting tides of the media market, or more commonly, hurt themselves worse in the attempt. In 2009, Marty started Radiowise Inc. to help as many companies as possible to launch, rebuild, and evolve while avoiding these issues.

However, since he decided to shut down Radiowise, now seems liek athe right time to ask him about the specific problems he's seen. Together, we dive into the challenges radio stations face in 2022, the way many companies are failing to address them, and the problems with the CRTC's stagnant grip on broadcasting.

We also discuss Marty's extensive catalogue of public service efforts, but did not have a chance to list off the specifics. He's a recipient of the Queen Elizabeth II Diamond Jubilee Medal for community service, and he's been directly involved with a staggering number of charitable organizations: The Jerry Forbes Centre, Santas Anonymous, the Edmonton Singing Christmas Tree, Crescendo, and the John Cameron Changing Lives Foundation.

If you want to hear more from Marty, you can check out his blog, Marty's Musings, where he talks about everything from business advice to travel planning. You can also connect with him on Twitter, Facebook, Instagram or LinkedIn. If anything - do it for the travel advice!

Get a Transcript of this Episode Here!

Also a thanks to our latest sponsor, The CHR Prep Service. Click to get a free trial.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Arielle Nissenblatt's podcast journey started with a newsletter and a call to Dan Franks and Jared Easley, the co-founders of Podcast Movement. Since then she has grown the Ear Buds Collective Newsletter, joined the team at Squadcast as Community Manager, and is now creating social media content at Sounds Profitable and co-hosting the flagship show with Bryan Barletta.

In this episode, you will hear how Arielle discovered that she was a better learner via audio than visual. how radio was her first audio love growing up on 107.1 The Peak in New York's Hudson Valley, how she got involved with a very popular podcast creation tool in Squadcast, and with podcasting's leading business think tank in Sounds Profitable. You will be able to meet Arielle in person at Podcast Movement which is taking place August 23-26 in Dallas.

Sign up for Arielle's newsletter here.

Start a 7 Day Free Trial with Squadcast. (Use this link for a discount!)

Get a Transcript of this Episode Here!

Definitely sign up for the Sounds Profitable Newsletter to learn more about ad tech and making money with your audio. But if you are like Arielle and consume content better through the wonderful world of audio, Follow or Subscribe to the Sounds Profitable Podcast here.

Also a thanks to our latest sponsor, The CHR Prep Service.Click to get a free trial.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

One of the better legacies the pandemic was people rediscovered the value and simplicity of taking a walk. There's something magical and simple about wandering around with someone you love to talk to and immersing yourself amongst the fresh air and conversation. 

This week Buzz Knight returns to the Sound Off Podcast. In February 2019, Matt Cundill and Buzz Knight talked about his previous podcast Healthy Paranoia. Buzz’s new one is called Takin' A Walk, and it's themed around Buzz simply going for a walk with guests, and having incredibly insightful conversations about their careers and what they see on the walk.

Buzz is a radio veteran having spent most of his career as a Radio Executive at Beasley, and CBS Radio. As such, the guests are often connections he's made through his career, but they also include people like authors, athletes, musicians, and business owners. Buzz’s podcast aims to "embrace the mindfulness associated with walking along with the beauty of storytelling and conversation".

In this episode, we reconnect with Buzz about what he decided to start Takin' A Walk, and he shares some anecdotes about the unique challenges presented by recording a podcast while walking around the streets of NYC, Boston, Chicago or wherever he finds himself. We backtrack to Buzz's time in radio, and his company, Buzz Knight Media, which works with other media companies to develop their business strategy.

To get in touch with Buzz, you can follow him on Twitter or LinkedIn, or visit the Contact section of his website.

Click Here For A Full Transcript

Also a thanks to our latest sponsor, The CHR Prep Service. Click to get a free trial.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

The show has been very Canada-centric for the last few weeks, so it felt like there was no better time to bring on a broadcast legend from another part of the world. This week's guest, Nails Mahoney, has been hosting top-rated radio shows in Ireland and the UK for decades. He's also worked as a TV presenter in Ireland, and performed onstage as a stand-up comedian and keynote/guest speaker at more than 30 workshops like TEDx Dublin. But don't drift away yet, our Canadian audience! Nails has also spent time in Canadian radio, including several years at Q107.

On this episode, we talk about his path through radio, and some of the differences between Irish/UK radio and the scene in Canada. For example, did you know that the rock and grunge movement of the 90's never really made it over to Ireland? We also talk about Nails' current projects and future plans, including ONAIRCOACH, his private coaching service for on-air personalities. Nails shares a lot of insight about how he coaches different types of talent and why he felt the need to start the service in the first place.

Later in the show, we touch on two of his biggest and most recent endeavours:

The 5th annual RadioStar contest, a tournament between up-and-coming broadcasters to bring some notoriety to their name, and The Radio Space, a social media site designed specifically for people in the broadcast industry to mix and mingle. If you're in radio and sick of using Twitter, LinkedIn and Facebook (and all the unrelated crud that comes with those sites), this is the place to be. As their website says, "Think Facebook but ONLY for radio! No Algorithm. No ads. YOU are in charge of what you see."

With that being said, if you're not in the radio industry, you should still follow Nails on LinkedIn and Twitter. If you have any radio coaching questions, he'll be happy to help you out.

Click Here For A Full Transcript

Also a thanks to our latest sponsor, The CHR Prep Service. Click to get a free trial.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

It's not unusual for me to bring old friends onto the show. In fact, a good chunk of our episodes have come about because of existing connections I've had in the broadcast industry. What is unusual, though, is for me to bring on a friend from all the way back in elementary school- one who's also had an incredible broadcast career, and who until recording this episode, I hadn't spoken to since 1984.

This week's guest, Adrian Harewood, has been with the CBC since 2006. Once upon a time, he was the host of a little radio show called All In A Day on CBC Radio One, but in recent years he's moved in front of the camera and into our homes. He's currently the host of CBC News Ottawa at 6, and has been a guest host on other CBC shows like As It Happens, Sounds Like Canada and The Current. He's also a full-time Professor of Journalism at Carleton University. I'm not the jealous type, but those are some lucky students.

It may also interest you to know that before his time at the CBC, Adrian also hosted a radio show on CKUT, the radio station for his Alma Mater, McGill University. The show was called Soul Perspective, and was dedicated specifically to discussing the issues faced by Black Canadians, such as racial inequality, racial profiling, and notably, homophobia in the black community.

In this episode, Adrian and I catch up on lost time by discussing his past, present and future. We walk through his time at the CBC, the changes he's seen, and how and why he became a professor. We also talk about his recent appearance on the Canadaland podcast with Jesse Brown, where he took the time to give an inside report on the systemic racism he's seen in the media and at the CBC. You can listen to that episode here.

For more of Adrian, you can follow him on Twitter. If you're in Ottawa, you can also see him every night at 6:00 on CBC News.

Click Here For A Full Transcript

Also a thanks to our latest sponsor, The CHR Prep Service. Click to get a free trial.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

In the 6 years since we started a podcast, there has been a total of one (1) request for a transcription of an episode. That was the Natasha Gargiulo episode back in 2018, and the person asking was hearing impaired. Natasha has a very large Canadian following, and I would have been more than happy to help out one of her followers. Sadly, at the time, I was largely clueless on how to do this. Today, I am happy to report that I know a little more on the topic.

At Podcast Movement last month, the Live New Media show with ToddCochrane and Rob Greenlee had Andy Bowers, Rachael King and James Cridland on as guests, and the subject of transcription came up.

I have to admit that after dabbling with the offerings from Headliner, Descript, and the Microsoft offering in my subscription, I was largely underwhelmed with its efficiency and honestly questioned its necessity. After a brief Twitter exchange, I pivoted positions; providing a transcription is the right thing to do for your show. There are some SEO benefits, and it adds a nice dimension to your website content.

But these questions were still burning:

-Why is it the responsibility of the content creator to provide them?

-Why would I want someone reading the show when I want them listening to it? (I get paid in downloads, you know.)

-Why should I pay for this? It’s expensive.

I think I can answer these.

Companies like Amazon, Google, Spotify, and Apple all have the technology to do this. But there is nothing in it for them. In fact, all it takes is a few mis-transcribed words to launch them into a lawsuit.

As for people reading the show rather than downloading it, that might happen- and if the person doing so is hearing impaired, that should make you feel good. But here’s a side marketing bonus you probably didn’t consider: Bloggers and writers can easily cut and paste quotes from you and your guests, and credit your podcast. This recently happened to one of my older episodes, and it led to a few more followers. Sometimes it’s the things that you didn’t plan for that make it all worthwhile.

As for justifying the price, that’s going to have to be a personal decision. It’s more than the subscription cost- it’s also spending the time after the transcription has been made to verify spelling and oddly pronounced words. It will likely take you even longer If your podcast is about something scientific or medical, or cities in Wales. As it stands now, some transcripts refer to me as Mad Kendall which I am considering adopting as my new wrestling name. And for networks who manage podcasts, between paying the humans reviewing the shows and paying for the subscriptions, the costs add up.

One of the big reasons podcasters get involved with transcription is for the SEO. However, there are some who believe that simply attaching a transcription to the bottom of the episode page on your website will result in Google judging the page to be too long for ideal consumption.

My thanks to James Cridland for the suggestion of finding a sponsor to assist with the payment of the podcast transcription costs. Your podcast is more than just pre-rolls and mid-rolls.

Look for newer episodes of the Sound Off Podcast to contain transcriptions of each episode via Poddin.io. We decided to partner with Poddin because of its efficiency and its downloadable player, ease of use, and now with the ability to pull from your podcast’s RSS feed.

Here are some of the other services we tried and largely liked. Choose wisely.

Headliner, Descript, Microsoft, AWS, Trint

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Also a thanks to our latest sponsor, The CHR Prep Service. Click to get a free trial.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

There's a lot of potential to make money, or lose it, in Las Vegas. In fact, that's pretty much the whole point of the city. Most people head down there to try their hand at the slots, play a few rounds of blackjack, take in some spectacular shows, or bet it all on a high-stakes poker match. But you don't see many people betting on the city itself.

Jeff Walker is an exception to that rule. A former radio personality in Calgary, Winnipeg and Edmonton, Jeff has turned his voice and experience into a podcast all about Vegas. The Jeff Does Vegas podcast gives listeners a comprehensive guide to the city he fell in love with, from trip reports to restaurant reviews and attraction recommendations. It's become his most successful venture yet, and continues to grow to this day.

In this episode, I speak to Jeff about his long and illustrious radio career, during which he found himself in quite a few "interesting" situations, as well as its rather abrupt end. We also talk about how he fell in love with Vegas, why he decided to start podcasting, how he built up his show, and the effect 2 years of COVID restrictions had on his show- A show which mainly revolved around him flying from Canada to Vegas 8 times a year. Yeah, it wasn't pretty.

With that being said, now that he can head back to Sin City, the podcast is back with a vengeance. You can check it out on his website, and follow Jeff on Twitter, Instagram or Facebook for more updates.

Click Here For A Full Transcript

Also a thanks to our latest sponsor, The CHR Prep Service. Click to get a free trial.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

This week, I speak with Rob Grant from 101.5 Today Radio in Calgary. Back in 2022 I went to Spain and landed in Seville for the Copa Del Rey final between Real Betis and Valencia. On my Instagram I wondered why there were so many firecrackers going off. It was Rob who explained that it is the Valencian way of saying hello - it football terms. Over the years we have had football chats, and some radio ones as well. This conversation features some of the many things I love including radio, politics, history, and football. In fact - these could be my top 4 things to talk about.

In this episode, Rob explains what hospital radio is, and how he wanted to do radio since the age of 9. We spend a little time discussing radio in Nelson, Kelowna, Edmonton and Calgary. He also made some prognostications for football and future elections.

Thanks to the following organizations for supporting the show:

Nlogic - TV & Radio Audience Data Solutions

Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.

Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.

Megatrax - Licensed Music for your radio station or podcast production company.

Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

If you've ever taken a look at the other shows we offer on the Soundoff Podcast Network, this week's guest should sound quite familiar. Mark Sutcliffe is the host of the Digging Deep podcast, one of our largest shows, where he uses the knowledge gained from his lengthy and prolific career in the broadcast industry to give some seriously gripping interviews. There's a reason I said "In the broadcast industry" there, and not just "In broadcasting." And that's because Mark has seen just about every side of the industry. I can't really sum up his career any better than the About section on his personal website, so in Mark's own words:

"I've been a daily newspaper columnist, a talk-radio host, a baseball play-by-play announcer, a Sunday-morning political TV host, and more.

And I’ve been a proud volunteer, activist and community leader. I am a member of the Order of Ottawa and was named the United Way’s ambassador of the year."

He's also been a management consultant, entrepreneur, and executive for various companies over the years. Needless to say, he's got the experience to dig deep on just about any topic.

On this episode, we dig deep into Mark himself. He shares how he started in broadcasting before even graduating from high school, how he started his own business at the age of 19 and piloted it to huge success, and much more. We also talk about some of the biggest moments in history that have happened between the early 90's and now, many of which Mark reported on in various ways. And of course, there's lots of sports talk as well- you know I can't resist when I get a fellow fan on the show.

If you want to hear more of Mark, you can listen to Digging Deep on the Soundoff Network, or check out Mark's personal website.

Click Here For A Full Transcript

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

We're finally at the big 300, an episode years in the making. As it's tradition for podcasters to do something special for milestones like this, I thought it would be the perfect time to look back on how exactly we got here: Where we started, the mistakes we've had to correct, the ways the show has evolved since 2016, and most importantly, the people who helped us get here, and continue to help today. And yes, of course that includes all our loyal listeners as well.

If you are a returning listener, consider this episode a heartfelt thank you note, and also an anniversary gift of sorts. You'll hear mention of a huge number of other podcasts and podcasting resources for you to check out- or you could go back and listen to some of the old episodes we've recorded with these honored guests.

The list is exceptionally long, and if there's anyone whose name was left out, I'm sincerely sorry. Please know that we deeply appreciate everyone who's helped with the show over the years, not just those who are mentioned in this episode. With that said, here are some links to check out everyone and everything mentioned in this episode, in order of appearance:

Larry Gifford: When Life Gives You Parkinson's

NLogic

ART19

Promosuite

Jessica Binstock

Amanda Logan

Tara Sands

Jacobs Media

Signal Hill Insights

Amplify Media

Podnews.net

Barrett Sports Media

Core Image Studios

Megatrax

Jamie's CHR Prep Sheet

Broadcast Dialogue's Newsletter Sign-up

Puget Sound Radio

Click Here for a full transcript

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Before starting this episode, I want you to imagine the program director of a radio station. You're probably picturing someone around my age, or maybe a bit older, depending on the station. A mature man or woman, with over a decade of experience in broadcasting, who can use that experience to run things smoothly and professionally. What you're probably not picturing is a 26-year-old Pro Tools aficionado and part-time radio host who's handling a station for the first time. But that's exactly the position Brady Kingsbury found himself in, and he nailed it.

If nothing else, Brady's history in broadcasting is a testament to the value of playing to your strengths, while also doing everything you can to lengthen the list of things you can call "strengths." As he says in this episode, he's never been afraid to get tossed into the deep end. It just gives him a chance to show you how well he can swim.

In this episode, I talk to Brady about how he went from working at a mall to programming Jack FM in London, Ontario in only 7 years. We dive into his love of audio editing, the process of learning Pro Tools, and the great friends he made along the way who helped jumpstart his career- including Jeff Lumby and Scott Tucker.

Nowadays, you can listen to Brady on 96.7 CHYM in Kitchener, weekday mornings starting at 5am. Listen to some clips from the show here.

If you want to stay caught up with Brady, you can also follow him on Twitter.

Thanks to those who have supported the show!

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You know Geoff Allan's voice. No, really, you do. If you've ever heard an ad for Burger King, Bud Light, or Hardee's, you've probably heard Geoff's dulcet tones announcing the return of the biggest burger you've ever seen. I've certainly heard Geoff enough to recognize that baritone anywhere- although I suppose I have an advantage. He is my second cousin, after all.

As his cousin, I can tell you that Geoff has always had a fantastic voice. So, of course, it was only natural for him to finish school and get straight into... the hotel business. Yes, Geoff was a world-travelling hotel manager for most of his adult life. He'd always had a passion for radio and voiceover, but it wasn't until he was in his 50's, and in Dubai of all places, that he was able to hit the airwaves. Nowadays, he's been a professional voiceover artist for years, with training from industry veterans in L.A., Toronto, Montreal and Dubai.

In this episode, we dive into Geoff's journey from suites to studios. We talk about how he found the opportunity to make such a dramatic career change, where it's taken him, where he'll go in the future, and how much he's learned from his time as a voiceover pro. We also do a hefty bit of reminiscing about the past. If nothing else, Geoff's story stands as a shining example that it's never too late to start doing what you love.

For more of Geoff, or to hire him for your voiceover needs, check out his Personal Website or connect with him on Instagram, Facebook and LinkedIn.

Thanks to those who have supported the show!

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It's not often that we hear a British accent on the radio in Canada. Especially outside of Toronto, or maybe Vancouver, most of our talent is home-grown. Chris Ash is a notable exception to that rule. Chris was born and raised in the UK, attending Staffordshire University and beginning his broadcasting career in Kettering, close to London. After only a few years, he made the journey to Canada, landing in Yorkton, Saskatchewan in 2016 and crushing it in Canadian broadcast ever since.

But if you think Chris is just another disk jockey, you'd be wrong. We've talked a lot on this show about the evolving nature of the Broadcast industry, and how it needs to move forward with the times. Chris has been at the forefront of such evolution for his entire career. One of his main roles at Connect FM in Kettering was to manage their social media, and he did a bang-up job; their largest Facebook posts during his time at the station were reaching over 130,000 shares. Not bad for a city of only 63,000 people.

While his career as a radio personality is about as successful as anyone could ask for, he hasn't been resting on his laurels. In more recent years, Chris has leveraged his penchant for internet notoriety to expand his portfolio. He now offers commissions for professional voiceover work on Fiverr, as well as continuing to advertise his background in social media and video production.

In this episode, I speak to Chris about his journey from the UK to Saskatchewan, and eventually to Winnipeg, where he is now. You'll hear about his humble beginnings in Kettering, how he fell in love with broadcasting, and the way he honed his skills through years of hard work- along with a dash of pure charisma.

Thanks to those who have supported the show!

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Jeni Wren Stottrup is a creative. That comes with a lot of things ranging from being exquisitely detailed to sometimes scattered; thriving off a full inbox with tasks perpetually nearing completion. Jeni is the coach behind The Podcasters Forum and host of Gritty Birds on podcast and YouTube. She helps podcasters find their voice as a coach, through content marketing, speaker training, tech training and mindset coaching. She brings skills from over 20 years in the music industry as a singer, festival producer, journalist, in media sponsorship and as a content creator.

Podcasting for close to a decade, she has led workshops, and stayed active as a podcaster, producer, editor, narrative radio producer and coach for the last several years. Jeni knows what it’s like to go through the ups and downs of creating a show that sticks and creating a mindset for success.

Jeni Wren Stottrup has spoken nationally at conferences including Podfest and She Podcasts on mindset, content creation, production skills and branding for the last 5 years. Over the years she’s worked with a multitude of partners, including major brands like RME Audio and Mackie. She supports podcasters through coaching and courses at her company The Podcasters Forum. This spring she is relaunching Gritty Birds, focusing on creative recovery.

In this episode, you will hear how and why Jeni got into podcasting. A confessed fan of public radio, she wanted to parlay her podcast work on to the airwaves. She eventually did find her way on to XRAY-Radio 91.1, a community station in Portland where she produced shows. Jeni is also a singer and performer.

Thanks to those who have supported the show!

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Ben McCully has one of the most interesting portfolios I, and probably you, have ever seen: Radio host, car salesman, pro wrestler, brewery tour manager. If that combo of careers doesn't have you hooked on this episode already, I don't know what will.

Clearly, Ben has worn many hats throughout his career, which is fitting because he once lived in Medicine Hat, Alberta. We talk about his philosophy degree from University of King's College, how he managed his career path, what those transitions were like, and his travels across Canada as a radio host (he's worked in Nova Scotia, Ontario, and Alberta).

I know it's cliché to say this, but this episode really does have something for everyone- assuming you like beer, wrestling, radio, philosophy, or just really interesting stories.

Thanks to those who have supported the show!

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NEW! We are going to make transcription a regular feature of the show. We'd like to thank Poddin for helping us to get this started.

For a transcription - go to https://bit.ly/385Tbtr and scroll to the bottom of the page.

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Jim Lang is a renowned broadcaster who's worked all over Canada, often covering sports. You probably know him best from either Sportsnet Fan Radio 590, or his Toronto Argos coverage on AM 640. In this episode, we work our way through his broadcast history, from his humble beginnings as a radio intern all the way to his coverage of events like the Superbowl.

If you're a sports fan, you'll love this one. Jim talks at length about the most stand-out moments of his sports career- the aftermath of Superbowl 42 and the ensuing chaos, the feeling of living in Montreal while the Canadiens were on a Stanley Cup run, and the privilege of becoming the radio voice of the Argos.

This is a great episode for radio buffs as well, as Jim shares his story of moving from Halifax to Toronto and falling in love with the radio offerings the city had. He shares the exact moment he knew it was the career for him, the trepidation he felt the first time he stepped inside a big-city radio control room, and even some tips about making a voiceover sound punchier.

Nowadays, Jim hosts his own morning show on 105.9 The Region. You can listen to him from Monday to Friday, 5:00am to 10:00am. Hockey fans should also check out any of his 3 books, all co-written with hockey legends:

Bleeding Blue with Wendel Clark, Shift Work with Tie Domi, and Everyday Hockey Heroes with Bob Mackenzie.

Get a transcription here. It's at the bottom of the page.

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BJ Shea is the morning show host at the legendary KISW in Seattle. The BJ and Migs show has anchored the station since 2005; if you aren't familiar with KISW, it's the famous underground and later grunge station that's been home to great DJ personalities such as Bob Rivers, Howard Stern, Gary Crow, Mike West, and more.

We met BJ a few times at places like the Conclave and Dave Anthony's Morning Show Bootcamp where he would mentor, share and encourage young talent.

BJ also appears as a co-host of Geek Nation, a geek-centric podcast about all things nerdy, from movies and television to tech and comics. Check out an episode of this podcast linked below, where BJ reviews the latest comics from Spiderman, Oblivion Song, and Fantastic Four, and deep dives into a crazy new SyFy show. It's good, solid fun, with the added flavour of some good recommendations for new binge-worthy content.

A thanks to the people who support the show each week and allow it arrive on your phones for free.

Matt Fogarty Voiceovers

NLogic: TV & radio advertising and audience data solutions

Megatrax - Licensed Music for your radio station or podcast production company.

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The last few weeks, I've been doing a lot of podcast housekeeping- pitching sponsors, and reviewing the stats, and thinking about what's next for the Sound Off Podcast. As it turns out, it's going to be more of the same, which is a good thing. One of the biggest questions I get asked is: "Why is my show doing better?" Here are some of the conclusions that often come up.

Number 10: No Video Strategy

Have a video strategy that includes Youtube. That's it. That's number 10.

Number 9: You Are Impatient

Did you know that it takes three years to build an audience? It’s true, because Dave Jackson, who has been podcasting since 2004, told me so. Even if you have a big audience now with your podcast, because you are named Kim Kardashian – it is still going to take you three years to find that podcast audience. I see this all the time with actors, Youtubers and Instagrammers: They get a big audience out of the gate, and then the audience drops off because those initial people prefer to interact with the star on Youtube or Instagram or TV. But if they stick to it, over the course of three years, a true podcast audience will develop.

So if you want to start a podcast, give yourself a lot of runway. Like three years worth.

Number 8: You Thought It Would Be Easy

Wanna know what’s easy? Doing the midday show on a music station. You talk for a few minutes an hour, and all the elements are handed to you. Produced commercials, traffic and weather together, the music and promos… You have about 56 minutes of the hour taken care of. That’s why you hear the same midday person across many markets now. In podcasting – you don’t have any of that. You have to build most of it from scratch. You will need to produce all the necessary elements including the commercials (if you have any), the intro, the extro, and the music beds. You need to do some show research, show prep, writing, you need to produce the audio and make it sound listenable, and then after you launch it… you’ll need to market the show.

Number 7: Your Show Is Not Everywhere

I can’t tell you the number of podcasts I review who are missing from iHeart or Stitcher. And with countries like India offering a gateway to 1.4 billion people, it might be a good idea to be on Gaana or Jio Savaan. Think of India as the same size as the United States… with an additional billion people. Yeah you want in on that. And don’t forget to submit your show to Tune In… it works well with the smart speakers. Don’t be like a radio company that takes its stations off Tune In to be on an app only available in the US. That’s stupid.

And finally don’t let your podcast host provider submit the show to Apple or Spotify for you. Do it yourself. It takes five minutes, and it’s a pain in the ass to rescue the show later should you have to move. You always want to keep your stats with you, not with someone else.

Number 6: You Don't Release Episodes Consistently

Ironic, I know, because I didn’t release an episode on time last week. But you need to be consistent with your releases. Those in radio know this better than any other, and it’s why radio people get famous. They are reliable and always there on time. What radio and TV people are doing is creating the consistency that allows for listeners to get in the habit of consuming their media. So, if you think you are going to release episodes whenever you want, and expect people to download it when you want them to? Not happening.

Mondays and Tuesdays are great days to get episodes out. Early in the week, people believe they have more time to plan their life out. By Thursday they are swamped. You can still release your episode on a Thursday or Friday – but you’ll have to market through a weekend when attention spans are on neutral. Best of luck with that.

And for those of you who do the “seasons” thing- unless there is someone honestly pacing the floor waiting for the new season of your podcast- don’t. Taking a random break is tantamount to pulling the plug on a bath and letting the water run out.

We shifted to consistent releases after I had a conversation with Aaron Mahnke, who has a number of hit podcasts, including Lore. He gave a really compelling argument to releasing your show on time, and in the end it's about respect for the listener and their time. When we shifted to consistent releases, we saw a 20% jump in our audience numbers. If you show the listener respect they will show it back to you.

Number 5: Your Podcast Looks Like Shit In The App

For the life of me, I don’t know why people put episode numbers in the title field of their podcast. I think they do it because Joe Rogan does it. There are ways to put to the episode number in there without using the title field. People are not searching for a show called Episode. I also see some people put the show title of the podcast where the episode title is supposed to go, and they think they are gaming the SEO gods, and they aren’t. They're making a mess of the podcast. I wanted to listen to a podcast the other day in the car, and every episode title had the word "episode" in it. I couldn’t choose the episode I wanted, because the word episode was causing the guest's name not to appear on Apple Car play. So I moved on.

Also, get some episode artwork. Spotify, Amazon and even some Apple apps are now using it. If you have a podcast that's about people – put the people in the show artwork. Get yourself a Canva account for free and take the 5 minutes to do some episode artwork.

Number 4: Your Audio Quality Sucks

I've actually run into people who have argued with me about this. They say, "It’s about the content, not the quality of the audio." Uh, the audio is your content- and it sucks. There are 2.7 million podcasts out there, and if yours is serving up some sort of echo-y, staticky stupidity, the listener will go elsewhere. You need to create a listening experience that people will enjoy on their headphones, or in their car, or on an airplane.

If you are producing your own show, learn about compression, LUFs, normalization, and mixing. I want to give a shoutout to The Insurance Podcast with Pete Tessier and Curt Wyatt, who are insurance guys but took the time to learn about compression and audio production. They have one of the leading podcasts in their field because they respect their listener and care about their show.

The other thing you could do is what I do: Hire people who know way more than me to produce the parts I don’t know. This podcast was making huge errors when we started out. Our first four episodes were poorly produced by me. Later they were over-compressed and too loud. We made the corrections after some friendly advice from one of the best in the business, Jeff Schultz, who worked at KFOG in San Franciso doing the imaging (and is now at Wondery making great podcasts). He said, "Hey. It’s a little loud. Pull it back."

Number 3: You Don't Have A Website

If you're in it to win it, you need a website. One of the best things radio taught me was that making your website your marketing hub is a good thing. You need to be found on Google, and having a podcast website will go a long way to getting discovered. If you think your Buzzsprout or Anchor website is home base – it is not. James Cridland spoke on this show about the value of Google and SEO. Take notes.

Make sure each episode has its own page, so when you have Matt Cundill on as a guest, Google understands that Matt Cundill was a guest on your show. Remember, every time you market your show on social media, send people to the website where there is an Apple badge for the iPhone users, a Google Podcasts badge for the Android and Samsung people, and Spotify because lots of people are into that. Anything beyond 4 is overkill. If you are just sending people to Apple Podcasts when they don’t have an iPhone – then it won't really work for them.

By the way, there is one exception to this, and if you follow the Sound Off Podcast on Instagram, you’ll see it. Instagram stories are a great way to get listeners one click away from the show on Spotify.

When you do social media, the less clicks to get them to the content, the better. And if you find websites a pain in the ass, there are a few solutions out there for podcasters. Our Network uses Podpage and it looks nice - see for yourself.

Number 2: You Don't Market Your Show Very Well... Or At All

Do you know who your audience is? Or where they are? Do you just put out a few social media posts for every episode and then you're done? Well, that might be the problem. Think of your podcast episodes as items in your fridge. Is it something that is stale after 24 hours? 72 hours? A week, a month, a year? Two years? Okay, well I don’t know anything in my fridge that makes it that long, but I know many of the episodes I record from two and three years ago are still getting regular downloads because people are discovering them through search. I can market them with the same vigor as if they came out last week.

I have the stats, and new people are discovering the show all the time. It’s not the same people who listen to the show every week. We churn listeners like any other media outlet does. Many people say they're discovering us for the first time, and see a wonderful back catalogue of episodes. Our biggest episode is the one with Tom Leykis, and his audience continues to grow as well. The episode I did with Tara Sands is excellent advice for anyone who aspires to become a character voice in anime. Both episodes with Sheri Lynch contain valuable information on becoming your own radio startup. Steve Reynolds' talent coaching isn’t going to change drastically over the course of a few years... I could go on, but you see what I mean.

The same way a radio statio music director is going to program Led Zeppelin on the radio station, I am going to do the same with many of the episodes. The back catalogue is strong. In fact, I read in Podnews that 47% of all podcast downloads were older episodes- So tell people about them. That means tweets, and IG stories, and Facebook and LinkedIn and a newsletter.

It also matters how you market. Maybe it’s audiograms and social media posts- and it doesn’t have to be a lot- but it should be consistent. And you want to hear something crazy? I am certain that some people just know and follow the show through their social media feeds, but haven’t listened to a single episode. I never watched Roseanne but I knew the characters and what the show is about. Marketing isn’t really about doing the homework. It’s really about being involved.

Number 1: Your Show Is Boring

Anything that you record, you can make better. Over the years, I'm certain that my live media game has deteriorated. I am only live on my Youtube channel every once in a while, but being able to produce and especially edit has been invaluable. And for those of you who do Youtube Live podcasts- Have you ever considered editing and producing around all that live audio to make a better audio experience? I know, time is money, but every click and every download counts. I did that a few weeks ago on another podcast, and you can view it here if you want to see the difference.

It's about respecting your listener, but not being boring. It's about respecting your listener, and not wasting their time. You really only have one competitor in podcasting, and that is your listeners time. So respect it.

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Jeff Woods returns to the show. He was a guest way way back in 2016 in Episode 2. Back then we spoke about his (then) new book, Radio, Records and Rockstars. Shortly after came the creation of a successful radio show and podcast. In this episode you will hear his process of creating an episode, the non-use of AI in research, and the influence of the late Bob Mackowycz on his career, and Woods' affinity for new music and live performances. Jeff discusses his experience in radio and podcasting, as well as his new book about relationships and sexuality. Additionally, he discusses the motivation behind his book and the importance of promoting acceptance and understanding of diverse sexualities.

The New Book is here! The Kickstarter is underway!

The Podcast is Here!

And if you are a radio program director - pick up his show.

Thanks to the following organizations for supporting the show:

Nlogic - TV & Radio Audience Data Solutions

Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.

Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.

Megatrax - Licensed Music for your radio station or podcast production company.

Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.

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In this episode, we talk Amanda's journey through the industry (including receiving military training before working as a journalist in Afghanistan), as well as her thoughts on how Canadian broadcasting could evolve.

There are University dissertations shorter than Amanda's resume, so for brevity's sake, she is currently: Director of Talk & Talent at AM640 in Toronto, entrepreneur, freelance podcast consultant herself, author of a best-selling book, and a Journalism instructor at both Ryerson University and Seneca College.

Amanda and I also go deep on podcasting and discuss Canada feeling behind terms of podcasting, but Amanda shares some excellent ideas about how we can elevate quickly. And the best news - there is plenty of space for more Canadian podcasts.

If you are looking to start a podcast - please contact myself or one of the Podcast Superfriends.

For reference - follow Amanda on LinkedIn or her personal website.

I'd also highly recommend picking up her book, Let's Talk Podcasting, or listening to any of her speaking engagements if you want to hear more of her sage wisdom.

Thanks to those who have supported the show!

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Will Nash is the afternoon drive host for Fresh 93.1 in Barrie, Ontario, as well as the midday host on Energy 95.3 in Hamilton and Toronto. He's a radio veteran who's been all over Ontario, and has dozens of celebrity interviews under his belt- but his career didn't exactly start out that way.

In this episode, I talk to him about working on street teams, moving to a small town in northern Alberta for his first full on-air gig, his transition to a bigger stage in Toronto, and all the shuffling around that eventually brought him to the position he's in now.

Will tells me about his struggle to come to terms with being gay, which as you might imagine, was quite the challenge as an on-air personality in Peace River, Alberta.

He also shares his experiences teaching Radio Broadcasting at Mohawk College, giving us some insight into the changes the radio industry has gone through and the way schools have adapted for the future. He's hopeful the next generation will stay enthusiastic and keep radio evolving.

You can visit Will's personal website here

Listen to him here from 2-7pm

Or here from 9am-3pm

Thanks to those who have supported the show!

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Imperfectly Kind is the name of Julie Adam's first book. The President of Rogers Sports & Media had a unique pandemic experience that she shared with us and led her to write this book.

In this episode, Julie and I catch up after nearly 4 years between recording podcast episodes. We spoke about baseball in the last episode and it came up again this time in a couple of places. While I normally would love to ask a zillion questions about the future of radio, I wanted to stay close to the theme of her book because the broadcast business could use a little more kindness. We also spoke about identifying who your competition is and the benefits of embracing them.

You can order Julie's book here in Canada.

And in the United States.

Order it in bulk because all your employees or classmates should read it.

Thanks to those who have supported the show!

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