Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

• Updates to the Edits by Instagram app
• Instagram's new features and features in test mode
• LinkedIn's new Company Pages prompt
• Threads continued efforts to encourage cross-posting
• A new domain for Threads
• Meta's new AI app

Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

• Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.socialsmarty.co⁠

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

• Facebook's plan to crack down on spammy content
• Instagram's new app, Edits
• LinkedIn's upgrade to Premium Company Pages
• Instagram testing a new feature called 'Storylines' as well as new search filters for Reels
• LinkedIn is cleaning up inactive accounts

Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

• Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.socialsmarty.co⁠

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

- How to get more reach on Instagram.

- Instagram's new desktop dashboard plus a new ad format.

- New nudity protection settings for Instagram DMs.

- Updates on the Instagram Edits app.

- An amazing YouTube stat!

Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

- Instagram: ⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠

- Facebook: ⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠

- YouTube: ⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠

- Website: ⁠⁠⁠www.socialsmarty.co

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

- Shadowbanning on Instagram

- Will we soon be able to re-order our Instagram grid?

- What happens when someone re-posts your Instagram Reel?

- LinkedIn's new 'Where you Appeared"

- Instagram's 'Cut Silences' feature

- And the latest in the US TikTok ban

In this episode I mentioned:

- Instagram's Recommendation Guidelines: https://help.instagram.com/313829416281232

Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

- Instagram:⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠

- Facebook:⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠

- YouTube:⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠- Website:⁠⁠⁠www.socialsmarty.co

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

- How Instagram Stories are ranked in 2025.

- New metrics for Instagram Reels.

- A new moderation setting for Facebook Business Pages.

- New Instagram features in testing.

- LinkedIn's record engagement.

- The latest news in the US TikTok ban.

Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

- Instagram: ⁠⁠www.instagram.com/socialsmarty.co⁠⁠ - Facebook: ⁠⁠www.facebook.com/socialsmarty.co⁠⁠ - YouTube: ⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠ - Website: ⁠⁠www.socialsmarty.co

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

- Instagram’s new video editing app, Edits, and its standout features.

- Changes to Instagram’s grid layout and how to adapt your content.

- The relocation of highlights on Instagram profiles.

- Ads rolling out on Threads in select regions.

- Instagram extending Reel lengths to 3 minutes and what it means for engagement.

- Meta’s bonus programme to attract TikTok creators. Resources mentioned in this episode:

1. My Reel on what size to use for the new Instagram grid: www.instagram.com/p/DFJ7iOnSKes

2. My Reel on how to fix your grid if it doesn't look great: www.instagram.com/p/DFJ71kFyNOD

3. LinkedIn's guide to Thought-Leadership Myths: www.linkedin.com/business/marketing/blog/marketing-collective/thought-leadership-myths-holding-you-back

Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

- Instagram: ⁠www.instagram.com/socialsmarty.co⁠ - Facebook: ⁠www.facebook.com/socialsmarty.co⁠ - YouTube: ⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠ - Website: ⁠www.socialsmarty.co

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

- TikTok Ban in the US: TikTok is set to go dark on Sunday, 19 January, as the Biden administration refrains from intervening. What’s next? It’s up to the incoming administration to decide. - Meta’s Controversial Moves: Meta discontinues third-party fact-checkers and adjusts policies, raising concerns about its ad targeting practices. A boycott movement against Meta platforms is gaining traction. - Instagram’s New Reels Feature: Instagram now shows reels your friends liked. This update sparks debate about privacy vs. engagement. Instagram’s 2025 focus is on creativity and fostering connections. - LinkedIn’s Jobs on the Rise Report: AI-related roles dominate the fastest-growing jobs - YouTube’s Support for Creators: YouTube pledges $15M for LA wildfire relief and provides facilities for creators who lost studios or equipment. Resources mentioned in this episode:

1. Adam Mosseri's video update on Instagram's focus for 2025: www.instagram.com/reel/DExLMjZzfdv

2. LinkedIn's Jobs on the Rise Report: www.linkedin.com/pulse/linkedin-jobs-rise-2025-25-fastest-growing-us-linkedin-news-gryie/

Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

- Instagram: www.instagram.com/socialsmarty.co - Facebook: www.facebook.com/socialsmarty.co - YouTube: www.youtube.com/c/SocialSmartyJodineMcIntyre - Website: www.socialsmarty.co

Stay ahead in social media marketing with this week's Social Smarty Scoop - the first episode for 2025!

In this episode, I cover:

[00:15] - Meta’s announcement on shutting down its fact-checking program

[01:57] - Meta’s decision to increase political content and ease restrictions on sensitive topics

[03:34] - Instagram's new feature encouraging post scheduling for better engagement

[03:53] - Threads testing music features and Instagram introducing music fade options

[04:26] - YouTube Shorts update: Longer videos up to three minutes now available

[04:40] - Meta testing eBay listings integration with Facebook Marketplace in select countries

[05:42] - The US Supreme Court case on TikTok’s future amidst data privacy concerns

Resources mentioned in this episode:

Mark Zuckerberg's video regarding the changes to Meta fact-checking: https://www.instagram.com/p/DEhf2uTJUs0/

Adam Mosseri's video regarding the changes to Meta fact-checking: https://www.instagram.com/p/DEkTJ8lJluk/

Looking for more advice to help you confidently show up on social media? Connect with Jodine: Instagram: https://www.instagram.com/socialsmarty.co Facebook: https://www.facebook.com/socialsmarty.co YouTube: https://www.youtube.com/c/SocialSmartyJodineMcIntyre Website: https://www.socialsmarty.co/

Stay ahead in social media marketing with this week's Social Smarty Scoop!

Discover:

• Instagram's AI tools sneak peek, including Movigen for video transformations.
• A new optimised mix of goals for Instagram-boosted posts.
• Facebook's experimental thought sticker for Stories.
• LinkedIn's playback for gamers, showcasing 2024 highlights.
• Instagram's 12 new filters and Threads' native scheduling tool.
• Instagram Reels' cover art feature for text overlays.
• Facebook's improved visibility for affiliate links in Reels and videos.
• YouTube's new voice note replies for comments.
• The latest on the TikTok ban appeal in the US.

During the episode, I mentioned:

• Adam Mosseri's Movie Gen demo: https://www.instagram.com/p/DDwzSoyxRSx/ 

Thank you for an amazing 2024! Don’t forget to leave a review and share the episode. See you in 2025!

Stay ahead in social media marketing with this week's Social Smarty Scoop!

Discover:

• Instagram's new Trial Reels feature for testing content before sharing.
• Scheduling Instagram DMs for future dates and times.
• Facebook's new birthday/founding date option for business pages to boost engagement.
• Tips to avoid Instagram’s 30% Apple tax when boosting posts.
• LinkedIn's new video view counts and Threads' trending topics feature.
• Pinterest's bold 2025 trends.
• The latest updates on the TikTok ban in the U.S.

During the episode, I mentioned:

• Pinterest Predicts 2025: https://business.pinterest.com/en-au/pinterest-predicts/

Need help planning your 2025 content? Head over to https://www.socialsmarty.co.

Stay ahead in social media marketing with this week's Social Smarty Scoop! Discover:

• Why your Instagram content isn't reaching followers and how to fix it.
• Facebook's new auto-clipping feature for Reels.
• LinkedIn's auto-revolving slideshow banners.
• The latest on Threads post analytics.
• Updates on TikTok, YouTube Shorts, and Meta Ads Manager.

Get actionable insights, tips, and strategies to elevate your social media game.

During the episode, I mentioned:

• TikTok's wrap-up of the year: https://newsroom.tiktok.com/en-us/year-on-tiktok-2024 
• The new Hub for Threads Creators: https://creators.instagram.com/threads 

Need more tips to show up confidently and consistently online? Head over to https://www.socialsmarty.co.

Here’s your fresh edition of The Social Smarty Scoop! This week, I’m bringing you the latest social media updates and insights to keep you in the loop.

Whether you’re a business owner or a marketing pro, these updates are designed to help you stay ahead in the ever-changing world of social media.

During the episode, I mentioned:

• LinkedIn's tips for : https://www.linkedin.com/business/talent/blog/talent-acquisition/how-to-write-engaging-post-in-linkedin-feed 
• TikTok's tips for creating long-form video content: https://www.tubefilter.com/2024/11/27/tiktok-ten-tips-long-form-videos-creativity-summit-creator-rewards-program/  

Need more tips to show up confidently and consistently online? Head over to https://www.socialsmarty.co.

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

• Instagram's new 'Lockable Posts'
• Instagram's monthly recap summary
• Threads' weekly insights recap
• New fonts available for Instagram Reels
• Sending videos via DM on LinkedIn
• LinkedIn's new video trends feature
• Canva's LinkedIn Video templates

Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

• Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.socialsmarty.co⁠

Welcome to this week’s edition of The Social Smarty Scoop! I’m sharing all the latest updates and insights from the social media marketing world, so you can stay up to date!

Whether you’re a business owner or a marketing professional, these updates are here to help you keep your finger on the pulse.

During the episode I mentioned LinkedIn's new Create page. Here is the link: https://members.linkedin.com/create 

For more tips to help you show up confidently on social media, visit: https://www.socialsmarty.co.

Welcome to this week’s edition of The Social Smarty Scoop! I’m bringing you the latest updates and insights from the world of social media marketing, so you can stay ahead and feel confident in your strategy.

Whether you’re a business owner or a marketing pro, these updates are here to help you keep your finger on the pulse.

During the episode, I mention this tool for downloading your Reels without the watermark to then share to LinkedIn: https://publer.io/tools/instagram-reel-downloader/socialsmarty

For more tips to help you show up confidently on social media, visit: https://www.socialsmarty.co.

Welcome to this week’s edition of The Social Smarty Scoop! I’m bringing you the latest updates and insights from the world of social media marketing, so you can stay ahead and feel confident in your strategy.

Whether you’re a business owner or a marketing pro, these updates are here to help you keep your finger on the pulse.

During the episode, I mention:

1. This tool for downloading YouTube and TikTok videos (and Reels) without the watermark: https://publer.io/tools/instagram-reel-downloader/socialsmarty (don't let the name fool you - it works with Instagram Reels, YouTube Shorts and TikToks).

2. This guide to DMs from Instagram: https://about.instagram.com/blog/tips-and-tricks/instagram-dms-tips-tricks 

For more tips and strategies to help you show up with confidence on social media, head over to https://www.socialsmarty.co.

Welcome to another edition of The Social Smarty Scoop! This week, I’ve gathered the latest and greatest social media marketing updates that you need to know to stay on top of your game.

I’ve combed through all the news and trends to bring you the most relevant insights for business owners and marketing pros just like you.

Looking for more advice to help you confidently show up on social media? Visit https://www.socialsmarty.co for more tips and strategies.

Welcome to this week’s edition of The Social Smarty Scoop, where I bring you the most important social media marketing updates you need to stay ahead.

I’ve sifted through the latest news and trends in social media to highlight what matters most for business owners and marketing professionals like you!

For more tips and strategies to help you show up confidently and consistently on social media, head over to https://www.socialsmarty.co

Welcome to this week’s edition of The Social Smarty Scoop, where I bring you the most important social media marketing updates you need to stay ahead.

I’ve sifted through the latest news and trends in social media to highlight what matters most for business owners like you. BUT there's something different about this week's episode...

I used Google's NotebookLM (https://notebooklm.google.com/) to record this episode! It's not me presenting, it's two AI-generated presenters on the mic.

I basically just uploaded my weekly newsletter and asked it to create a podcast! It's not my style, a couple of the stories are not quite accurate but given it took about 3 minutes to create, I am blown away! Make sure to let me know what you think!

For more tips and strategies to help you show up confidently and consistently on social media, head over to https://www.socialsmarty.co

Welcome to this week’s Social Smarty update, where I’ve gathered the top social media news you need to stay ahead.

I’ve sifted through the latest trends to highlight what really matters for business owners like you. Let’s dive into what’s new and noteworthy this week!

For more insights and strategies to help you confidently and consistently show up on social media, head to https://www.socialsmarty.co.

Welcome to this week’s edition of The Social Smarty Scoop, where I bring you the most important social media marketing updates you need to stay ahead.

I’ve sifted through the latest news and trends in social media to highlight what matters most for business owners like you. Let’s get into what’s new this week!

In the episode I mention:

• The announcement from Meta on new tools and ad formats to help drive holiday sales - click here to find out more: https://www.facebook.com/business/news/holiday-2024-ad-updates
• The option to opt out of LinkedIn using your personal data and content to train generative AI models - click here to opt out: https://www.linkedin.com/mypreferences/d/settings/data-for-ai-improvement 

For more tips and strategies to help you show up confidently and consistently on social media, head over to https://www.socialsmarty.co

Welcome to this week's episode of The Social Smarty Scoop, where I share the latest updates that you need to know in the world social media marketing.

I've compiled all the social media marketing news from the past week and selected just the highlights for business owners like you! So, let's dive into this week's episode...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

Welcome to this week's episode of The Social Smarty Scoop, where I share the latest updates in social media marketing.

I've compiled all the social media marketing news from the past week and selected just the highlights you need to know! So, let's dive into this week's episode...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

• Meta Business Suite now supports photo + video posts
• Instagram makes it easier to reshare Reels to Facebook

• Instagram Edits app launching soon (and it’ll be free - mostly)
• Facebook testing voice mode for Stories

• LinkedIn trials video carousels

• TikTok adds alt text for still image posts

• Threads now lets you mute profiles

• YouTube’s new AI Hook Generator for creators

• Meta working on app-enabled smart glasses

• TikTok’s US deadline extended - again

Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

- Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

- Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

- YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

- Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.socialsmarty.co⁠

Welcome to this week's episode of The Social Smarty Scoop, where I share the latest updates in social media marketing.

I've compiled all the social media marketing news from the past week and selected just the highlights you need to know! So, let's dive into this week's episode...

If you have a minute, I'd love for you to vote for me in the Hawke's Bay Business Awards here: https://hbbusinessawards.nz/vote/

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

Welcome to this week's episode of The Social Smarty Scoop, where I share the latest updates in social media marketing.

I've trawled through all the social media marketing news from the past week and selected just the highlights you need to know!

So, let's dive into this week's episode...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

Welcome to this week's episode of The Social Smarty Scoop, where I share the latest updates in social media marketing.

I've trawled through all the social media marketing news from the past week and selected just the highlights that matter to self-made business owners like you.

So, let's dive into this week's episode...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

Welcome to this week's episode of The Social Smarty Scoop, where I share the latest updates in social media marketing.

I've sifted through all the news from the past week and selected the highlights that matter to self-made business owners like you.

So, let's dive into the news for the week ending 14 July 2024...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing.

I’ve trawled through all the social media news over the past week and picked out just the bits you need to know as a self-made business owner.

So let's dive into the week's news for the week ending 7 July 2024...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing.

I’ve trawled through all the social media news over the past week and picked out just the bits you need to know as a self-made business owner.

So let's dive into the week's news for the week ending 30 June 2024...

During the session I mentioned:

• The latest TikTok report which you can access here: https://www.tiktok.com/business/en-US/trends-whats-next
• My guest appearance on the 'Business Your Way' podcast: https://sandrajulian.co/how-do-i-market-my-small-business-on-social-media/

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing.

I’ve trawled through all the social media news over the past week and picked out just the bits you need to know as a self-made business owner.

So let's dive into the week's news for the week ending 23 June 2024...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing.

I’ve trawled through all the social media news over the past week and picked out just the bits you need to know as a self-made business owner.

So let's dive into the week's news for the week ending 9 June 2024...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing.

I’ve trawled through all the social media news over the past week and picked out just the bits you need to know as a self-made business owner.

So let's dive into the week's news for the week ending 2 June 2024...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing.

I’ve trawled through all the social media news over the past week and picked out just the bits you need to know as a self-made business owner.

So let's dive into the week's news for the week ending 26 May 2024...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

• Instagram’s upcoming Repost feature
• Facebook’s revampbed friends-only feed
• Instagram now lets you watch Reels in 2x speed
• TikTok testing 1-hour uploads — yes, really
• Instagram removing text notes on posts and Reels
• Meta ads update — soon you can collect email addresses before sharing promo codes
• YouTube Shorts changes to how views are calculated

Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

- Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠

- Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠

- YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠⁠⁠⁠⁠⁠⁠

- Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠www.socialsmarty.co⁠

Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing.

I’ve trawled through all the social media news over the past week and picked out just the bits you need to know as a self-made business owner.

So let's dive into the week's news for the week ending 19 May 2024...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

And check out the Pinterest Traffic Driving Bundle here: https://www.socialsmarty.co/offers/xdPbL43p/checkout 

Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing.

I’ve trawled through all the social media news over the past week and picked out just the bits you need to know as a self-made business owner.

So let's dive into the week's news for the week ending 12 May 2024...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing.

I’ve trawled through all the social media news over the past week and picked out just the bits you need to know as a self-made business owner.

So let's dive into the week's news for the week ending 5 May 2024...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing.

I’ve trawled through all the social media news over the past week and picked out just the bits you need to know as a self-made business owner.

So let's dive into the week's news for the week ending 28 April 2024...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing.

I’ve trawled through all the social media news over the past week and picked out just the bits you need to know as a self-made business owner.

So let's dive into the week's news for the week ending 7 April 2024...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

Welcome to this week's episode of The Social Smarty Scoop, where I share with you all the very latest updates in the world of social media marketing.

I’ve trawled through all the social media news over the past week and picked out just the bits you need to know as a self-made business owner.

So let's dive into the week's news for the week ending 31 March 2024...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

Welcome to this week's episode of The Social Smarty Scoop, a new series for The Social Smarty Show, where I share with you all the very latest updates in the world of social media marketing.

I’ve trawled through all the social media news over the past week and picked out just the bits you need to know as a self-made business owner.

So let's dive into the week's news for the week ending 24 March 2024...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

Welcome to the very first episode of The Social Smarty Scoop, a new series for The Social Smarty Show, where I share with you all the very latest updates in the world of social media marketing.

I’ve trawled through all the social media news over the past week and picked out just the bits you need to know as a self-made business owner.

So let's dive into the week's news for the week ending 17 March 2024...

Head to https://www.socialsmarty.co to find out all the ways I can help you show up confidently and consistently on social media.

In this episode of The Social Smarty Show I focus on sharing tips and ideas for social media content you can create for your business to sell your products.

I share with you 5 key types of social media content that can help boost your product sales:

• Product Demos
• Testimonials
• Behind-the-scenes
• User-generated content (UGC)
• Interactive Content

Links:

• The Meta (Facebook) Ads Library: https://www.facebook.com/ads/library
• TikTok's Creative Centre: https://ads.tiktok.com/business/creativecenter

If you sell products this episode is for you! 

In light of Meta's recent policy changes for Instagram and Facebook Shops and product-tagging, promoting your products on social media may be feeling harder than ever! In this episode, I cover the key things you can do to optimise your Facebook and Instagram accounts for selling products. 

Facebook Tips:

• Use keywords in your page name for discoverability.
• Design a cover image that speaks to your brand.
• Make your intro clear and engaging.
• Use a CTA button to direct users to your site.

Instagram Tips:

• Include search-friendly keywords in your account name.
• Craft a sharp bio that showcases your offerings.
• Use your bio link wisely, directing to product pages or using Linktree.
• Pin your top three posts to highlight your best content.

Links:

• Country-specific blog post: https://www.socialsmarty.co/blog/changes-to-facebook-instagram-shops
• Facebook business page naming rules: https://www.facebook.com/help/1644118259243888

In the next episode, I'll discuss content you can create to sell your products on social media, so make sure to tune in for that!

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

• Instagram testing AI generated comments
• Meta Business Suite's new editing tools
• Instagram's Maps feature
• LinkedIn's integration with Calendly
• Automatic sharing of Reels to Stories + the ability to zoom in to Stories and archive entire Highlights!
• Thread's 'Weekly Recap'
• LinkedIn's Create Video Newsletter

• And the latest in the US TikTok ban

In this episode, I mention:

• LinkedIn's new Create Video Newsletter: https://www.linkedin.com/pulse/welcome-create-video-newsletter-linkedin-guide-to-creating-tzp1c/

Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

- Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠

- Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠

- YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠⁠⁠⁠⁠⁠

- Website: ⁠⁠⁠⁠⁠⁠⁠⁠www.socialsmarty.co⁠

In this episode, I'm taking it 'Back to Basics' with 'The 8 Steps to Social Media Marketing.'

Whether you're a beginner or seeking a refresher, I've got you covered.

Join me as we dive into the essentials of understanding your audience, setting realistic goals, choosing the right platforms, crafting compelling content, maintaining consistency, engaging with your audience, analyzing and adapting, and staying informed about trends.

Link:

• Join my email community to stay up to date with social media marketing changes and updates here: https://www.socialsmarty.co/signup

In this episode of The Social Smarty Show, I'm taking you on a deep dive into Meta Threads – the latest from Meta, the brains behind Facebook and Instagram.

We'll explore Threads' features, its connection to Twitter (X), and its emphasis on meaningful conversations.

Join me as we delve into Threads:

• Explore Threads' features - Understand Threads' user growth and integration with Instagram
• Evaluate Threads' potential for fostering authentic interactions in your business strategy
• Plus, as an added bonus, grab 31 days of content prompts for your Threads journey!

Continue the conversation on Threads @socialsmarty.co

Resources:

• 31 Thread-Worthy Prompts: https://www.socialsmarty.co/threads
• Connect on Threads: https://www.threads.net/@socialsmarty.co 

In this podcast, I discuss Meta's recent rollout of paid subscriptions for Facebook and Instagram, including what it means, what it offers, and whether it is worth paying for.

Meta Verified is a paid subscription that offers account verification, impersonation protections, increased visibility (for Australia and New Zealand users) and support for both Facebook and Instagram.

The key benefits of Meta Verified are for creators, public figures, and individuals. It is not a key product for businesses unless you wanting to build your own personal brand.

In this episode I will discuss:

• What is Meta Verified?
• What benefits do you get when you sign up to Meta Verified?
• Who can sign up for Meta Verified?
• Is Meta Verified worth the money?

As a business owner, it's understandable to feel overwhelmed by the constant demands of social media. This can easily lead to social media fatigue.

In this episode of The Social Smarty Show, I am sharing my top tips on how you can prevent (or maybe just better manage) social media fatigue.

In this episode I mention my favourite social media scheduling tools:

• Meta Business Suite: https://business.facebook.com/
• Publer: https://publer.io/socialsmarty (this is an affiliate link)