Explorez tous les épisodes du podcast The Small Business School Podcast

If social media has started to feel like a full-time job you never applied for, this episode will make you rethink what you’re actually trying to accomplish there.

I sat down with Jenna Harding to talk about what’s working on Instagram, why business owners may be outsourcing too much of their personal brand, and how to create content with an actual job to do. We get into growth vs. nurture vs. sales content, why your best-performing posts might not make you money, and why booking your next 10 clients can be more useful than chasing a million followers.

And yes, we also have some opinions about $27 digital products...

Key Takeaways

• Your social media doesn’t need to do one job. Growth, nurture and sales content each have a different purpose and should be measured differently.
• Stop judging sales content by views. Fewer views can still mean the right person converts.
• Personal brands need the actual person. You can outsource pieces of social media, but your opinions and expertise are harder to hand off.
• Growth content needs wider appeal. Simple, relatable content can bring people in while nurture and sales content moves the right people closer.
• Experiments create the strategy. Test formats, topics and approaches, then pay attention to what works for your business.

We also talk about going viral vs. building a business, the credibility of a larger following, why strong opinions can make better content, online-course fatigue, and the problem with selling “easy” digital-product income without a real audience, skill or solution behind it.

One of my favourite reminders from Jenna was simple: it can be easier to book your next 10 clients on Instagram than it is to get a million followers. Know which one you’re actually trying to do.

Links & Resources:

Connect with Jenna: @jennaspaige

Listen to Jenna’s Podcast: Shiny New Clients

Jenna’s Program: Magic Marketing Machine

Staci's Links:
Instagram. Website.

What happens when two founders who have both built, scaled, exited, and started again sit down with no formal interview questions and start talking business? You get the conversations that usually happen behind closed doors.

In the first installment of She Said, She Said, Kim Hiebert and I get into profit versus impact, why women need more reps talking about the numbers, what it really takes to earn market share, and the reality of getting scrappy when you’re building something new. This is the side of entrepreneurship that doesn’t always make it onto social media, but absolutely matters when you’re trying to build a sustainable, profitable business.

What you’ll take away from this episode:

• Impact needs profit behind it. Wanting to help people is important, but if your business can’t financially sustain that impact, eventually you burn out or the business stops working.
• You can serve people without giving away all of your time. Instead of defaulting to discounted or one-on-one services, ask how you can create tools and resources that help more people without requiring more of you.
• Get comfortable talking about the numbers. Margins, customer acquisition costs, close rates, market size, and profitability aren’t conversations reserved for big businesses. Understanding these numbers helps you make better decisions at every stage.
• Wanting market share isn’t a strategy. Saying you only need a small percentage of a huge industry doesn’t explain how you’re actually going to get it. You need to understand your market and have a plan for reaching and converting customers.
• Getting scrappy can make you a better founder. More funding doesn’t automatically create a stronger business. Constraints can force you to question expenses, wear more hats, make sharper decisions, and figure out what the business truly needs.

Some of the best business conversations happen when founders stop presenting the polished version and start talking about what it actually takes to build.

That’s exactly what She Said, She Said is about. Stay tuned for the next conversation with Kim, and if this one made you think differently about profit, impact, or how you’re building your business, send it to another business owner who needs to hear it.

Listen to Kim’s Podcast: https://foundher.buzzsprout.com/2541142 

Staci's Links:
Instagram. Website.

What started as a $20,000 funding award three years ago has grown into an initiative worth close to $125,000, and a much bigger mission to change how Canadian women entrepreneurs access funding and build valuable businesses.

Erin Sisko joins me to talk about the 2026 Capital Elle Business Impact Awards, why she wants more women thinking beyond simply starting a business, and how this year’s award is tackling gaps in networks, growth capital, and acquisition opportunities.

What you'll takeaway from this episode:

• The Capital Elle Business Impact Awards have grown significantly. This year’s award is valued at close to $125,000, with nearly 45 partners coming together to support Canadian women entrepreneurs.
• Every applicant gets value. Applying immediately unlocks more than $500 worth of business resources from Canadian women founders across the country.
• The mission goes beyond funding individual winners. Erin wants to help change Canada’s funding ecosystem so more women can access the resources they need to scale and build valuable companies.
• Women need to think about their businesses as assets. The goal isn’t simply to create a job or income for yourself, but to understand the value-driving levers that can turn your business into an appreciating, wealth-creating asset.
• Don’t count yourself out before you apply. This year’s award focuses on three key access gaps: networks, growth capital, and acquisition opportunities. If you’re questioning whether you’re ready or deserving, Erin’s message is simple: put your name forward.

If you’re a Canadian woman entrepreneur, take the 10 minutes and put your name forward. And if you know a woman building something valuable who should hear about this opportunity, send this episode her way.

Links & Resources:

Capital Elle Business Impact Awards: https://www.elleiance.ca/award (Application deadline - October 28 at 9:00 PM ET)

Follow Elleiance through their newsletter, Instagram, or LinkedIn to stay connected to future awards and opportunities.

Staci's Links:
Instagram. Website.

Wanting a more profitable business is one thing. Building the strategy, understanding the numbers, and becoming the business owner who can actually execute it is another.

Nicole and Kaila of My Aligned Purpose join me to talk about their Aligned CEO Method, why mindset and math have to work together, and how to move beyond trading more of your time for more money. We get into recurring revenue, pricing, business metrics, what your goals actually require from you, and their new book designed to help women build profitable businesses and get their time back.

Key Takeaways

• Mindset and math have to work together. A spreadsheet can show you exactly how to hit a revenue goal, but if you’re not willing or ready to take the actions behind those numbers, the plan doesn’t matter.
• Stop relying on more hours to make more money. Moving from a “maxed-out founder” to a “visionary expert” means building a business model that can grow without requiring you to personally deliver every dollar of revenue.
• Recurring revenue still requires value. The goal isn’t to put customers on a payment plan and do less. Sustainable recurring revenue comes from delivering something people continue to value in a way that also works for you.
• Know what your goal is actually going to cost you. It’s easy to say you want a $250K year, but are you willing to build the audience, sell at the necessary price point, invest the time, or make the tradeoffs required to get there?
• Learn your business metrics. Customer lifetime value, acquisition costs, conversions, profit margins, and other key numbers aren’t just for “numbers people.” Understanding them gets you into the conversations—and decisions—that help businesses grow.

A profitable business isn’t built on strategy alone, and it isn’t built on mindset alone. You need to understand the numbers, be willing to do what the goal requires, and create a business model that supports the life you actually want.

Grab Kayla and Nicole’s new book at www.myalignedpurpose.com/book and start putting their Aligned CEO Method into practice.

Staci's Links:
Instagram. Website.

AI is changing how we work, but fear around it can keep us from seeing the opportunity.

In this episode, I’m breaking down how small business owners can navigate this transition without ignoring AI or blindly handing everything over to it. We’re talking repeatable tasks, systems thinking, and why your expertise and judgment still matter.

Key Takeaways

• Turn down the fear and look for the opportunity. Get clear on what’s actually changing and where it could make your business better.
• Use AI for repeatable tasks. Clear, recurring work with minimal decision-making is often the best place to start.
• Think in systems. The better you can define how work gets done, the easier it becomes to delegate, automate, and create consistent results.
• Keep a human in the loop. AI can get you further faster, but your expertise and judgment still need to steer the ship.
• You still have to put in the reps. AI can shorten the learning curve, but it can’t replace the experience and discernment that come from doing the work.

Transitions are part of business, and there’s always opportunity in the shift. Pay attention to what’s changing, use what makes sense, and make sure you’re still the one steering the ship.

If this episode got you thinking differently about AI and your business, send me a DM and tell me what stood out.

Staci's Links:
Instagram. Website.

In this reflective solo episode of Small Business School, host Staci Millard shares a major milestone, episode 399, and announces a thoughtful pause and evolution for the podcast.

As she steps into building new software alongside her accounting firm, Staci opens up about the importance of reinvention, intentionality, and allowing space for growth. She also shares what listeners can expect moving forward, including a shift in publishing cadence, more intentional guest curation, and a renewed focus on high-impact, strategic content.

Key topics covered:

• Reaching 399 episodes of Small Business School
• The evolution of entrepreneurship over time and “delusional optimism” when starting something new
• Staci’s new venture: building software alongside her accounting firm
• Lessons from building multiple businesses from scratch
• The importance of evolving business models as you grow
• Why intentionality matters more as your workload and impact increase
• The decision to pause new podcast episodes for the summer
• Using the summer to focus on software development and long-term business strategy
• Reviewing and refining what’s worked (and what hasn’t) in podcast formats

Staci is looking forward to celebrating episode 400 and beyond as a major milestone and turning point this Fall!

Staci's Links:
Instagram. Website.

In this episode of Small Business School, host Staci Millard sits down with business coach Ola Adeyemi to unpack what it really takes to build a business that is not only profitable, but also sellable. Fresh off her experience exiting a print and embroidery business in the UK, Ola shares the hard-won lessons that reshaped how she now coaches entrepreneurs through growth, leadership, and systems.

Key topics covered:

• Ola’s entrepreneurial journey: from running a clothing line to scaling and exiting a print & embroidery business in the UK
• The reality of business exits (and why most founders aren’t prepared for them)
• Why “building a business to sell” changes everything
• The difference between hiring for growth vs hiring for gaps
• Using a skills matrix to restructure and right-size a team
• Why smaller, more aligned teams often outperform larger ones
• Letting go of tasks you’re “good at but don’t enjoy”
• The importance of DISC profiling in team performance
• The financial blind spots most entrepreneurs miss before exit
• Why knowing your numbers weekly can transform decision-making
• The “Five Ways” framework: leads, conversion, frequency, average spend, and profit margin
• How systems create freedom, scalability, and business value
• Building a business that supports the life you actually want

From hiring missteps to financial blind spots and the emotional reality of exiting a founder-led business, this conversation challenges entrepreneurs to rethink how they build from day one.

Connect with Ola:

Instagram: @ola_bisi_adeyemi

Staci's Links:
Instagram. Website.

In this episode of Small Business School, Staci Millard sits down with Isabel Nolan from Startup Canada to unpack the incredible (and often overlooked) ecosystem of support available to entrepreneurs across Canada. From free programming and funding opportunities to the power of networking and mindset, this conversation is a must-listen for anyone starting or growing a business. 

Key topics covered:

• The role of Startup Canada in supporting entrepreneurs nationwide
• Free programs, pitch competitions, and funding opportunities available
• Why networking is more powerful than most entrepreneurs realize
• The mindset traits that lead to success (and what holds people back)
• The importance of confidence, market research, and asking for help
• Common mistakes entrepreneurs make when scaling too quickly
• Misconceptions around funding, grants, and investment

Success in business isn’t about having everything figured out—it’s about taking action, asking for help, and surrounding yourself with the right resources and people along the way. 

Connect with Isabel:

Instagram: @startupcanada

Website: https://www.startupcan.ca/

LinkedIn: https://www.linkedin.com/in/isabelnolan/

Staci's Links:
Instagram. Website.

In this joint episode of Small Business School and Community, Staci Millard and Kristina Bartold, Co-Founder of The Social Snippet and High Vibe Women dive into one of the most powerful (and often misunderstood) parts of entrepreneurship: building meaningful relationships and a strong professional network. Staci and Kristina reflect on their real-life experiences growing referral-based businesses, navigating in-person and online networking, and learning how to build connections that are rooted in authenticity, not pressure.

Together, they unpack what it really means to approach networking from a place of service, how to avoid “taker energy,” and why the strongest business growth often comes from the relationships you nurture over time.

Key topics covered:

• Why relationships are more powerful than traditional marketing for long-term business growth
• The difference between building relationships online vs. in-person networking
• Shifting from “what can I get?” to a service-first mindset when entering a room
• Recognizing “taker energy” vs. “giver energy” in networking situations
• How to approach events when you’re feeling nervous, introverted, or out of your comfort zone
• The importance of follow-up and how to do it in a way that feels natural, not transactional
• How to create value for others first and why that often leads to unexpected opportunities
• Navigating boundaries in relationships as your business grows
• Letting go of perfection in networking and focusing on consistency over time

Building a strong network isn’t about collecting contacts, it’s about showing up with intention, leading with service, and trusting that the right relationships will grow your business in ways you can’t always plan for. 

Connect with Kristina:

Instagram: @kristina.bartold

Staci's Links:
Instagram. Website.

In this solo episode of Small Business School, Staci Millard shares three powerful reflections as we head into summer 2026. From stepping into your power to getting intentional with time and money, this episode is a grounded yet energizing reminder of what actually moves the needle in business and life. 

Key topics covered:

• Stop waiting for permission—create your own opportunities
• Reflection is the key to better time and energy management
• Intentional decisions create freedom, not restriction
• Money becomes less stressful when you understand it
• You only need a few key metrics to feel confident in your business
• Ignoring finances now leads to burnout later

As you head into summer, remember: step into your power, be intentional with your time, and build confidence with the numbers that truly matter because that’s where real freedom in your business begins. 

Staci's Links:
Instagram. Website.

In this episode of Small Business School, Staci Millard sits down with entrepreneur and coach Catherine Dahl to unpack what it truly takes to scale a business successfully. From her early days in hospitality management to leading a tech company through a nine-figure exit, Catherine shares the systems, strategies, and leadership insights that transformed her approach to business. This conversation dives into the power of KPIs, the importance of hiring A-players, and why systems (not hustle) are the key to sustainable growth. 

Key topics covered:

• How to identify and implement the right KPIs for growth
• Why many entrepreneurs struggle without clear metrics and scorecards
• The importance of building and maintaining an A-player team
• Why team dynamics and leadership structure impact business growth
• The concept of running your business like a sports team
• Common challenges female entrepreneurs face with risk and scaling
• How coaching and mentorship accelerate business success
• When and why to transition team members as your company grows
• The balance between data-driven decisions (“hard edge”) and leadership/culture (“soft edge”)
• The biggest lesson from a nine-figure exit: implement systems early

Connect with Catherine:

Website: https://www.athena.coach/

Staci's Links:
Instagram. Website.

In this episode of Small Business School, Staci sits down with Kristina Bartold, Co-founder of The Social Snippet and High Vibe Women to dive into a topic that many entrepreneurs have experienced but few talk about openly: trades in business. From early-stage “girl math” decisions to messy partnerships that strained relationships, they share real-life stories, lessons learned, and practical advice on when to avoid trades altogether and what to do instead.

Key topics covered:

• How to recognize when a trade is coming from scarcity rather than strategy
• Why trades often lead to misaligned expectations and strained relationships
• The hidden cost of “free work” and why it rarely benefits your business long-term
• What to do instead of trading, including smarter financial and strategic alternatives
• How to confidently decline trade offers while preserving the relationship
• When (and how) trades can work, with the right boundaries and structure
• Why clear communication and contracts are essential, even in informal agreements

Connect with Kristina:

Instagram: @kristina.bartold

Staci's Links:
Instagram. Website.

In this episode of Small Business School, Staci sits down with Christine Traynor to unpack a powerful and honest journey.  She shares her journey from being on the verge of bankruptcy to becoming a leader in real estate investing and commercial lending. Christine shares the truth about financial setbacks, the shame that can come with them, and how she rebuilt, not just financially, but with purpose. This conversation is a must-listen for anyone who feels like building wealth is out of reach, especially women navigating entrepreneurship, family, and big financial decisions.

Key topics covered:

• How to shift your financial reality even if you’re starting from a place that feels overwhelming or behind
• Why financial setbacks can become your greatest advantage when building long-term wealth
• The different ways to get started in real estate beyond the traditional “buy a home and pay it off” path
• How passive investing can help you grow wealth without adding more to your already full plate
• Why putting yourself in the right rooms and conversations can completely change your financial trajectory
• How to build (and lean on) trusted relationships to invest smarter and reduce risk
• Why building wealth is really about creating freedom, security, and choice in your life

Connect with Christine:

Instagram: @christine.traynor.reinvesting

Staci's Links:
Instagram. Website.

In this episode of Small Business School, Staci sits down with small business corporate lawyer Elena Favaro Viana to unpack the massive gap in how entrepreneurs understand and use legal support. From choosing the right lawyer to building proactive systems, Elena shares how legal strategy should be deeply integrated into your business and not just something you think about when things go wrong. Together, they explore how contracts, boundaries, and advisory relationships can protect your business, increase profitability, and ultimately create more ease. 

Key topics covered:

• The difference between reactive vs. proactive legal support
• Why not all lawyers are created equal (and how to choose the right one)
• How contracts should reflect your actual business practices
• The concept of “flawless legal onboarding”
• Where legal fits into every stage of business growth, from idea to exit
• The real role of AI in legal (and where it falls short)
• Why legal and accounting should work hand-in-hand in your business

This episode is a powerful reminder that legal isn’t just protection, it’s strategy. When done right, it creates clarity, confidence, and capacity for growth. 

Connect with Elena:

Instagram: @efvlegal @elenafavaroviana 

Staci's Links:
Instagram. Website.

In this episode of Small Business School, Staci shares a candid reflection after a few days away from her business and uncovering a powerful truth that many entrepreneurs overlook: we are overcomplicating our businesses. 

From overbuilt offers to bloated teams and inefficient systems, Staci breaks down how complexity quietly creeps into our businesses and what it’s really costing us. This episode is your reminder that more effort, more offers, and more people aren’t always the answer. Sometimes, the real growth comes from simplifying.

Key topics covered:

• Why business complexity increases as you grow—and how to catch it early
• How overcomplicating your offers, systems, or team structure impacts profitability
• The powerful question that can transform your business decisions
• How AI can simplify operations and free up your team’s capacity
• Why hiring isn’t always the solution to growth
• How to audit and refine your systems for better efficiency
• The connection between simplicity, clarity, and financial freedom

Ease is not a luxury in business, it’s a strategy. When you step back, reflect, and simplify, you create space for better client experiences, stronger profitability, and a business that actually feels good to run.

Staci's Links:
Instagram. Website.

In this episode of Small Business School, Staci sits down with personal branding expert Monique Bryan to unpack what it really takes to stand out in today’s AI-driven world. From building a powerful brand foundation to understanding how AI is reshaping visibility, Monique shares why clarity (not noise) is the true competitive advantage for small business owners right now. Together, they explore the intersection of personal branding, AI tools, and human connection, and why the businesses that win will be the ones that are deeply intentional about both.

Key topics covered:

• Why most business owners are skipping the foundational work that drives real results
• The power of having a clear, repeatable framework in your business
• How to use AI as a tool, not a replacement for your expertise
• The biggest mistake entrepreneurs are making with AI-generated content
• How to audit your online presence so AI can find and recommend you
• The shift from traditional SEO to AI-driven discoverability (AEO/GEO)
• Why consistency across platforms matters more than ever
• The importance of documenting your systems (and what could happen if you don’t)
• How to balance speed and efficiency with authenticity and trust
• Why community, connection, and in-person experiences are becoming your biggest advantage

Use AI to support your growth but never lose the human element that makes your business truly unforgettable.

Connect with Monique:

Instagram: @moniquebryan_co

Staci's Links:
Instagram. Website.

In this episode of Small Business School, Staci opens up in one of her most vulnerable and honest conversations yet. While we often celebrate growth and success in business, this episode explores the moments that don’t go as planned. The ones that bring up feelings of shame, disappointment, and self-doubt behind the scenes.

Staci shares a deeply personal reflection on a recent season in her business that stretched her in unexpected ways, navigating the pressure of leadership, capacity challenges, and the emotional weight of not meeting her own high standards.

Key topics covered:

• Why even experienced business owners can still face unexpected setbacks
• The emotional weight of disappointment and people-pleasing in leadership
• How capacity planning can still fall short (and what to do instead)
• The hidden cost of the “I’ll just do it myself” mindset
• Why relationship capital is one of your greatest business assets
• The importance of communication during difficult seasons
• How to rebuild and improve systems after things go wrong
• The role of nervous system regulation in navigating high-pressure seasons

This is a powerful reminder that the hard seasons are part of the journey and that how we respond, rebuild, and move forward is what truly defines us as business owners. 

Staci's Links:
Instagram. Website.

In this episode of Small Business School, Staci Millard is in Ottawa with Kristina Bartold and we’re diving into the real dynamics behind referrals—what works, what doesn’t, and why relationships (not transactions) are at the core of it all.

From navigating affiliate commissions to handling misaligned clients, we’re unpacking the nuance of referrals in today’s business landscape. If you’ve ever struggled with asking for referrals, questioned whether to pay for them, or wanted to build a business that grows through trust, this is for you!

Key topics covered:

• The difference between referral partners vs. affiliates - and which Kristina and Staci prefer
• Why trust and credibility are the foundation of consistent referrals
• The pros and cons of paying for referrals or commissions
• How to stay top of mind without feeling pushy or inauthentic
• What to do when a referral doesn’t turn into a great client fit
• Why gratitude and follow-up are often the most overlooked strategies
• How to think about long-term relationship ROI vs. short-term gain

The strongest referral strategies aren’t built on transactions, they’re built on trust, consistency, and the kind of relationships that make people want to champion your business without being asked. 

Connect with Kristina:

Instagram: @kristina.bartold

Staci's Links:
Instagram. Website.

In this episode of Small Business School, Staci Millard is live from High Vibe Women to sit down with entrepreneur Lexi Miles Corrin (founder of Wax On, a national beauty brand with 25+ locations) to unpack the real journey behind building, scaling, and exiting a business. From spotting a gap in the market to navigating rapid growth, near-bankruptcy moments, and ultimately selling her company, Lexi shares the unfiltered lessons most entrepreneurs never hear. This conversation dives deep into leadership, mindset, culture, and why every business owner should be thinking about their exit—starting now.

Key topics covered:

• How identifying a simple gap in the market can turn into a national brand
• Why customer experience is the #1 driver of business growth
• The real reason most businesses struggle to scale (and how to fix it)
• How to build a strong, values-driven company culture that actually sticks
• The importance of iteration and why your first model won’t be your final one
• A simple but powerful 15-minute daily habit that can transform your business
• The truth about scaling too fast and the costly mistakes to avoid
• Why every entrepreneur should plan their exit strategy early
• How to know when you’re ready to raise capital (and when you’re not)
• The mindset shifts required to grow as a leader at every stage

Set aside 15 minutes today and take one action you’ve been putting off whether it’s reaching out to a connection, refining your offer, or mapping your next move. Small, consistent steps create big results.

Connect with Lexi:

Instagram: @leximilescorrin

Staci's Links:
Instagram. Website.

In this episode of Small Business School, host Staci Millard sits down with PR expert and podcast pitching strategist Christina Lenkowski to break down what publicity actually is, why most entrepreneurs misunderstand it, and how podcast guesting can become one of your highest ROI growth strategies in 2026.

They dive into the difference between being visible and being strategically visible, why smaller podcasts often outperform big-name shows, and how to leverage guest appearances into long-term content and credibility.

Key topics covered:

• The 3 pillars of marketing: owned, paid, and earned media
• What publicity really means (and what it’s not)
• Why podcast guesting builds trust faster than ads or social media
• The biggest mistakes entrepreneurs make when pitching themselves
• Why “spray and pray” pitching is hurting your brand
• How to identify the right podcasts for your business
• Why small to mid-size podcasts often convert better than large shows
• How to repurpose podcast interviews into high-impact content
• The importance of relationship-building in modern marketing

If you’ve been chasing visibility but not seeing results, this episode is your reminder that where and how you show up matters more than how often. Podcast guesting isn’t just about exposure, it’s about connection, credibility, and conversion.

Connect with Christina:

Instagram: @publicityxchristina

Website: https://www.publicityxchristina.com/quiz-landing-page

Staci's Links:
Instagram. Website.

In this episode of Small Business School, Staci breaks down key lessons from Buy Back Your Time by Dan Martell and shares what most entrepreneurs are missing when they try to apply it. If you’ve ever felt stretched too thin, stuck doing low-value tasks, or unsure when to hire, this conversation will shift how you think about time, money, and scaling your business.

Staci dives into the three most powerful concepts from the book then challenges them with a financial lens that most business owners overlook. Because buying back your time isn’t just a mindset shift…it’s a numbers game!

Key topics covered:

• Why your time is your most expensive asset and how to use it wisely
• The mistake most entrepreneurs make when hiring too late
• Why you need to build capacity before you scale
• The truth about delegation (and why doing everything yourself is costing you growth)
• Why cash flow and not revenue should guide your hiring decisions
• How to actually calculate your “buyback rate” and ROI on your time
• The hidden stress trade-offs of outsourcing too quickly
• Why speed in business can cost you more than it earns
• How to delegate properly so your business doesn’t break as you grow

Buying back your time isn’t just about freedom, it’s about building a business that can actually afford the life you want.

Staci's Links:
Instagram. Website.

In this episode of Small Business School, host Staci Millard sits down with nutrition consultant Michelle Lentz to talk about the one thing most entrepreneurs overlook: their nutrition.

Michelle shares how ditching fad diets and focusing on simple, sustainable habits can completely transform your energy, productivity, and overall well-being. From meal prep shortcuts to understanding cravings and building a supportive community, this conversation is packed with practical tips for busy business owners who want to feel better without adding more to their plate. If you’ve ever said “I don’t have time to eat healthy,” this episode is for you.

Key topics covered:

• Why nutrition is the foundation of your energy, focus, and business success
• The problem with fad diets (and why they’re not sustainable)
• How to simplify healthy eating even with a packed schedule
• The importance of protein, balanced meals, and whole foods
• How community and accountability can transform your habits
• Easy meal prep strategies that take 30 minutes or less
• The truth about sugar cravings and how to manage them
• Why fueling your body properly leads to better leadership and productivity

Your business cannot thrive if you’re running on empty. When you prioritize your nutrition, you’re not just improving your health, you’re showing up as a better leader, making clearer decisions, and building a more sustainable life and business.

Connect with Michelle:

Instagram: @nutritionbymichelle

Website: nutritionbymichelle.ca

Staci's Links:
Instagram. Website.

In this episode of Small Business School, Staci sits down with entrepreneur, investor, and CEO School founder Suneera Madhani to unpack what it really takes to grow a business beyond the early stages. From building a fintech company to $160M in revenue to creating a multi-seven-figure education platform, Suneera shares the exact mindset, systems, and decisions that helped her scale without burning out.

If you’ve ever felt stuck doing everything in your business, overwhelmed by growth, or unsure how to move from hustle to strategy, this conversation will show you what’s possible and how to get there.

Key topics covered:

• The critical shift from founder mode to CEO mode (and why it unlocks freedom)
• Why scale actually creates more time—not less
• The real reason most women-owned businesses struggle to grow past 7 figures
• How to identify where you are the bottleneck in your business
• The truth about profit, impact, and why they are not in conflict
• What investors actually look for when deciding where to put their money
• How to stop “doing everything” and start building a business that runs like a machine

Scaling isn’t about doing more, it’s about thinking differently. When you step into the role of CEO, you stop being the one holding everything together… and start building something that can grow beyond you. And that’s where the real freedom begins.

Connect with Suneera:

Instagram: @suneeramadhani

Website: https://www.theceoschool.com

https://www.joinworth.com

Staci's Links:
Instagram. Website.

Welcome back to Small Business School! In today’s episode, Staci sits down with manifestation and mindset expert Danielle Amos to unpack the deeper truth behind wealth, self-image, and why so many entrepreneurs are quietly settling. This episode challenges everything you’ve been taught about hard work, money, and success. From breaking generational programming to understanding how your beliefs shape your results, Danielle shares a powerful perspective on abundance as your birthright and how to actually step into it.

Key topics covered:

• Why people are moving away from the “millionaire” goal and what’s really behind it
• The truth about manifestation and why it’s not just a trend
• How subconscious beliefs and early programming shape your financial reality
• Why hard work alone won’t create success (and what actually does)
• The role of mindset, energy, and identity in building wealth
• How your self-image sets the ceiling for your results
• The power of controlling your inputs to change your outcomes
• Why fear-based thinking is keeping so many entrepreneurs stuck
• How to rewrite your beliefs around money, opportunity, and success
• A simple but powerful journaling practice to start shifting your reality today

Download Danielle’s free guide: The Millionaire Tool Kit https://successsociety.danielleamos.co/the-millionaire-tool-kit.html

A step-by-step resource to help you reprogram your beliefs and step into a wealth-building self-image

Connect with Danielle:

Instagram: @thedanielleamos

Staci's Links:
Instagram. Website.

In this episode of Small Business School, Staci sits down with Andrea Krones of Inkling Design to unpack what truly makes a website effective in today’s digital landscape. With over 20 years of experience, Andrea shares how websites have evolved from simple “online placeholders” to strategic, user-focused experiences that guide visitors toward action. From user experience (UX) to messaging, SEO to AI, this conversation dives deep into what service-based business owners need to know to create a website that not only attracts visitors, but converts them. 

Key topics covered:

• Why your website needs to do more than look good, it must guide visitors to take action
• How user experience (UX) directly impacts whether people stay on your site or leave
• The importance of clearly communicating what you do within the first few seconds
• Why trying to speak to everyone weakens your message, and what to do instead
• How to create a simple, strategic customer journey that leads to conversions
• The truth about SEO and why your website only works as hard as you do
• What AI can (and can’t) do when it comes to building a high-converting website

Your website isn’t just a digital business card, it’s one of your most powerful tools. When done right, it builds trust, communicates your value, and guides your audience to take action. But it requires intention, clarity, and strategy.

Connect with Andrea:

Instagram: @inkling.design

Staci's Links:
Instagram. Website.

In this episode of Small Business School, Staci sits down with Anjali Handa, leadership coach, corporate trainer, and creator of the Powerful Presence Workshop, to unpack why presence (not performance) is the missing piece for so many entrepreneurs.

Drawing from her experience training corporate leaders and leading transformational seminars for hundreds of people, Anjali shares how small business owners can develop the same level of confidence, clarity, and authority without needing a corporate budget.

Key topics covered:

• Why visibility is the most important skill for entrepreneurs in 2026
• The key differences between corporate leadership training vs entrepreneurial skill development
• Why most small business owners approach growth reactively instead of proactively
• The concept of presence vs performance and how it changes everything
• How quickly people form impressions (hint: it’s faster than you think)
• Why humility does not mean shrinking
• The hidden ways entrepreneurs play small in their messaging and delivery
• How in-person experiences are making a major comeback in business
• Why how you say something matters just as much as what you say
• The role of visibility in driving revenue (and why it’s not just about access to capital)
• How presence impacts leadership, team dynamics, and client relationships

As business continues to shift back toward human connection and in-person interaction, your ability to show up with confidence, clarity, and authenticity will set you apart.

Connect with Anjali:

Instagram: @anjalihanda

Staci's Links:
Instagram. Website.

In this episode of Small Business School, Staci sits down with Britt Holmes, founder of Merit Media, to unpack how small businesses can navigate the shift toward paid advertising and use ads strategically to grow in 2026. With more than 14 years of experience in digital advertising, Britt has worked across hundreds of campaigns and managed multimillion-dollar ad budgets before launching her own agency focused on helping small businesses scale with smarter ad strategies.

Together, Staci and Britt break down the realities of modern marketing, how to know when your business is ready for ads, and the key mistakes entrepreneurs make when trying to run them themselves.

Key topics covered:

• Why organic social media reach has declined and what that means for small businesses
• The return of the “pay-to-play” marketing model in the digital era
• How Britt went from managing $40M in e-commerce ads to building an agency serving small businesses
• Why running ads isn’t as simple as setting them up and walking away
• The foundational elements every business needs before investing in ads
• How ads differ for product-based vs service-based businesses
• The biggest misconceptions about DIY ad courses and quick-win marketing strategies
• Why businesses need to commit time and testing before expecting results
• What realistic ad timelines and budgets look like for small businesses
• Smart questions entrepreneurs should ask before hiring an ad agency

As marketing continues to evolve, visibility is no longer just about showing up, it’s about showing up strategically. For small businesses ready to grow, paid ads can become one of the most powerful tools available when used with the right systems, expectations, and expertise behind them.

Britt invites you to check out this recent blog post https://www.meritmedia.com/post/how-to-spot-a-rookie-ad-expert

Connect with Britt:

Instagram: @meritmedia.inc @brittholmeslive

Website: meritmedia.com

Staci's Links:
Instagram. Website.

In this episode of Small Business School, Staci sits down with Alexandra (Ally) Mamalider, second-generation founder and president of Organic Traditions, to talk about what it really looks like to step into a family business and scale it with intention. From imposter syndrome and leadership transitions to ERP systems, rebrands, and cutting SKUs, this is a masterclass in thoughtful growth. Whether you’re building a product-based business, taking over a company, or preparing to scale, this conversation is packed with honest lessons from behind the scenes.

Key topics covered:

• What it actually takes to step into a family business and why outside experience gave Ally an advantage
• The three growth phases she led the company through before scaling 50% in 24 months
• Why hiring the right leadership team was a bigger unlock than any single process
• The financial blind spots that quietly hold small businesses back (and why monthly reporting changes everything)
• How to approach a rebrand strategically and why it must be customer-focused, not founder-focused
• The importance of going deep before going wide when expanding into new markets
• Why saying yes to everything can slow your growth instead of accelerating it
• The role of daily habits, superfoods, and fiber in sustaining entrepreneurial energy

Growth in a family business isn’t about proving yourself, it’s about building on what came before you with clarity, courage, and smarter systems that support the next level.

Connect with Ally:

Instagram: @allyzeifman

Website: www.organictraditions.com

Staci's Links:
Instagram. Website.

In this episode of Small Business School, Staci has a powerful and nuanced conversation about AI, ethics, and the mental load entrepreneurs are carrying. Joined by Elaine Alexander, ethical AI educator for therapists and value-led founders, this episode explores how women can use AI strategically, without compromising their values, privacy, or humanity.

From reducing decision fatigue to navigating real fears about confidentiality and replacement, this conversation goes beyond surface-level productivity tips. It’s about understanding what AI actually is, where it fits, and how to use it responsibly as a business owner in a rapidly changing world.

Key topics covered:

• Why AI adoption is slower among women — and why that needs to change
• How AI can reduce the mental load in both business and motherhood
• The “blank page problem” and how AI helps you start or finish faster
• Practical business uses for AI including messaging refinement, tech troubleshooting, and data pattern recognition
• Why treating AI like an assistant (not an authority) changes the results you get
• The ethical concerns around confidentiality, therapy use, and intellectual property
• How AI differs from Google and why it’s more powerful than most people realize
• Where fear is valid and where it’s simply unfamiliarity
• Why integrating AI may create more opportunity, not less
• The importance of guardrails, personal responsibility, and filtering advice through your values

AI isn’t going away. But how you use it (and whether you use it intentionally) will shape the future of your business. This episode will help you move from fear to informed action, so you can leverage AI as a tool instead of resisting it out of uncertainty.

Grab Elaine’s Pause Before You Prompt resource, a free guide to safer smarter AI use: https://reclaimedpractice.kit.com/6c598bb464

Connect with Elaine:

Instagram: @elainetalexander

Staci's Links:
Instagram. Website.

In this episode of Small Business School, Staci answers a question she’s been getting on repeat: Should I open a second business? After two clients asked nearly the same thing within weeks, she breaks down the real considerations behind expansion and why most entrepreneurs are asking the wrong first question.

Whether you’re thinking about launching a second location, starting a brand-new venture, or simply trying to create more freedom in your current business, this episode walks through the financial, operational, and leadership foundations you need before you expand.

Key topics covered:

• Why starting a second business won’t fix problems in your first one and what to do instead
• How to know if your current business can actually run without you
• The role of cash flow, personal income, and financial runway before launching something new
• Why projections, break-even analysis, and lead numbers matter more than motivation
• How culture, visibility, and hiring decisions determine long-term success
• What “segregation of duties” means and why your business shouldn’t rely on one person
• How to build compensation plans that reward profitability, not just revenue
• The difference between running toward opportunity vs. running away from discomfort

Expansion isn’t about chasing something shiny, it’s about strengthening your foundation so success becomes sustainable. If you’re considering a second business (or want your first one to finally give you freedom), this episode will help you think strategically before you leap.

Staci's Links:
Instagram. Website.

Welcome back to Small Business School! In today’s episode, Staci sits down with registered dietitian, entrepreneur, and founder of Fraiche Living and Fraiche Table, Tori Wesszer, for an honest conversation about failure, resilience, motherhood, and building a business that actually aligns with your life.

Tori shares the very public crash and burn of her first business venture, what it taught her about business fundamentals and visibility, and how she rebuilt from the ground up — first as a blogger, then as a content creator, and now as the CEO of a growing meal planning software company. This is a powerful conversation about what it really costs to build something meaningful and why sometimes the long road is the right road.

Key topics covered:

• The lessons learned from a very public business failure
• Why understanding the fundamentals matters more than chasing trends
• The transition from blogger to software founder
• Navigating entrepreneurship through motherhood and evolving priorities
• Rebuilding confidence after setbacks
• The importance of long-term vision over short-term wins
• Growing sustainably instead of rushing scale
• What it actually looks like to build a mission-driven company

Failure doesn’t disqualify you — it prepares you. And sometimes the most powerful thing you can do in business is rebuild with wisdom instead of ego.

Visit fraichetable.com and use code SMALLBUSINESS20 at check out to get 20% off Tori’s meal plan

Connect with Tori:

Instagram: @fraichetable and @fraicheliving

Staci's Links:
Instagram. Website.

Welcome back to Small Business School! In today’s episode, Staci sits down with mindset coach and founder of the Sparkle Entrepreneur Network, Ashley Dawn, to talk about authenticity, community, and the courage to pivot. Ashley shares the bold decision to leave her master’s program with only practicums remaining, how she rebuilt her confidence during a difficult season of life, and why real connection (not curated perfection) is what truly grows a business.

Key topics covered:

• The brave decision to walk away from a nearly finished degree to pursue aligned entrepreneurship
• Why community accelerates growth more than isolation ever could
• How celebrating strengths prevents burnout and builds sustainable momentum
• The difference between curated authenticity and truly showing up as yourself
• Why repetition, exposure, and small brave steps rewire confidence over time
• How meaningful connection (not pitching) creates long-term business success

Community isn’t just a nice-to-have in business, it’s often the catalyst for clarity, confidence, and real growth. And sometimes, the most powerful move you can make is choosing alignment over expectation.

Take Ashley Dawn’s free Sparkle Mindset quiz to determine how much you are dulling your sparkle and learn tips and tricks of how you can start sparkling being YOU.

https://tally.so/r/mV7r2l

Connect with Ashley:

Instagram: @therealashleydawn

Staci's Links:
Instagram. Website.

Welcome back to Small Business School! In today’s episode, Staci sits down with Kristina Bartold, co-founder of The Social Snippet and High Vibe Women, to talk about all things event sponsorships.  Fresh off the High Vibe Women brunch in Ottawa, Staci and Kristina share a behind-the-scenes look at what actually makes sponsorships work (and why so many business owners get them wrong). This conversation is all about being intentional, protecting your budget, and choosing opportunities that truly align with your brand and goals.

Key topics covered:

• Who event sponsorships actually make sense for and who should skip them
• How to evaluate whether an event is the right fit for your brand
• What a real return on investment looks like beyond vanity metrics
• Why repetition builds recognition and how your energy in the room matters
• The importance of integrity and alignment in brand collaborations
• How to think strategically about swag bag sponsorships
• What it takes to stand out and succeed as an event vendor
• Why not every opportunity is a good opportunity even if it looks exciting

Event sponsorships aren’t about being everywhere, they’re about being in the right rooms, with the right people, for the right reasons. If you’ve ever wondered whether sponsoring an event is worth it, this episode will help you make smarter, more confident decisions. 

Connect with Kristina:

Instagram: @kristina.bartold 

Website: https://www.thesocialsnippet.com/

Community Podcast: https://communitypodcast.buzzsprout.com/

Staci's Links:
Instagram. Website.

In this episode of Small Business School, Staci breaks down the real, behind-the-scenes strategies that helped her husband Dan exceed his one-year sales and profit goals in just six months as a first-time franchise owner. This isn’t about hype or hustle culture — it’s about visibility, cash flow discipline, boundaries, and customer experience. Whether you’re launching a franchise, starting a service business, or trying to grow sustainably, these lessons apply far beyond franchising.

Key topics covered:

• Why “getting visible” beats perfect branding when you’re starting out
• The uncomfortable but powerful marketing moves most business owners avoid
• How understanding cash flow early prevents years of financial stress
• Why not all marketing spend is created equal and how to spot what actually works
• The role of boundaries, notifications, and work hours in preventing burnout
• How over-communicating expectations builds trust and saves time
• The small habits that quietly create massive customer loyalty
• Why success came from doing fewer things but doing them intentionally

Fast growth doesn’t come from doing everything, it comes from doing the right things consistently, protecting your cash flow, and building trust one interaction at a time. If this episode resonated, go back and listen to last week’s franchising conversation with Kim, and don’t forget to subscribe so you don’t miss what’s coming next.

Staci's Links:
Instagram. Website.

Welcome back to Small Business School! In today’s episode, Staci sits down with Kim Hiebert, CEO of Door Gurus, for a candid, behind-the-scenes conversation about franchising without the glossy brochure promises. Drawing from her experience as both a former franchisee and a current franchisor, Kim breaks down what most people don’t ask before buying into a franchise, where real value actually lives, and why support, integrity, and financial literacy matter far more than a recognizable logo.

Key topics covered:

• The biggest myths about franchising and why it’s never a “set it and forget it” business
• How to evaluate the real value exchange before buying into a franchise
• Why brand recognition alone doesn’t guarantee success (especially in small markets)
• What Kim’s experience as a franchisee taught her about building an ethical franchisor model
• The three non-negotiables Door Gurus built into their franchise structure and why they matter
• Why community, relationships, and reputation are becoming more powerful than rigid brand control
• The hidden risks of brick-and-mortar, inventory-heavy franchise models
• Why financial literacy, cash flow awareness, and understanding your numbers are essential
• How ongoing support (not just SOPs) determines long-term franchise success
• What to look for in a franchisor when things inevitably get hard

Franchising isn’t about buying a name, it’s about partnering with people who are invested in your success. This episode is a reminder to slow down, look past the logo, and choose business models built on integrity, support, and long-term sustainability.

Connect with Kim:

Instagram: @kimberley.hiebert @doorgurus.ca

Website: www.doorgurusfranchise.com

Staci's Links:
Instagram. Website.

In this episode of Small Business School, Staci is diving into a major shift she sees coming for entrepreneurs as we head into 2026. With AI making information instantly accessible, what really matters now isn’t what you know — it’s how you serve, connect, and give people their time back. This episode is all about rethinking value, letting go of burnout culture, and building businesses that feel good for both you and your customers.

Key topics covered:

• Why information is no longer the differentiator and what actually is
• How AI is changing buying behavior and raising the bar for service providers
• The growing importance of solving the “time gap” for your customers
• Why connection, customer experience, and thought leadership can’t be replaced
• What it means to build a business that supports your health and your clients as we move into 2026

As we move into 2026, the businesses that will thrive aren’t the ones chasing more information or louder marketing, but the ones that lead with connection, thoughtful service, and real human impact. 

Staci's Links:
Instagram. Website.

Welcome back to Small Business School! In today’s episode, Staci sits down with award-winning brand strategist Lianne Cawley, founder of Chapter 35, to unpack what branding really means in today’s business landscape. From building a brand that drives trust and longevity to navigating growth, motherhood, and a life-changing health diagnosis, this conversation goes far beyond logos and colour palettes. If you’ve ever wondered how to create a brand that actually connects and evolves with you — this episode is for you.

Key topics covered:

• Why great branding isn’t about aesthetics alone and how story, values, and alignment create long-term customer loyalty
• How Lianne grew her branding studio from a solo venture to a collaborative team, and why leadership evolves with business growth
• The difference between visibility and longevity and why brands with attention don’t always last
• How a brand audit can uncover misalignment between your intentions and how your business is actually experienced
• Why authenticity matters more than ever in the age of AI and how to use technology without losing the human side of your brand

This episode is a powerful reminder that branding is about more than how your business looks, it’s about how it feels, connects, and evolves. 

Connect with Lianne:

Instagram: @chapter35.ca @liannecharlene

Website: www.chapter35.ca

Staci's Links:
Instagram. Website.

In today’s episode, Staci delivers a bold but timely perspective on one of the most overused pieces of business advice heading into 2026: “Find power partners.” While partnerships are often positioned as the solution to social media burnout and slow growth, Staci explains why power partners and affiliates are failing most businesses and what needs to come first.

This episode breaks down the hard truth about leverage, clout, and momentum, and offers a refreshing, grounded approach to building relationships that actually lead to referrals, visibility, and long-term growth.

Key topics covered:

• Why power partnerships don’t create clout, they only leverage what already exists
• The real difference between affiliates and power partners (and why both often disappoint)
• What leverage actually means in business and why effort alone doesn’t count
• Why most cold pitches for partnerships quietly fail before they start
• How strong relationships outperform paid referrals every time
• What successful power partners exchange instead of money
• Why partnerships reward momentum — they never replace it

Power partnerships aren’t the shortcut to growth. They are the reward for momentum you’ve already built. Focus on becoming valuable, reliable, and useful first, and the right partnerships will follow naturally.

Staci's Links:
Instagram. Website.

Welcome back to Small Business School! In today’s joint episode, Staci Millard and Kristina Bartold (Co-founder of The Social Snippet, and Community Podcast Host) pull back the curtain on what truly makes a great podcast guest — and how podcast guesting can be a powerful strategy for visibility, authority, and business growth when done well.

Recorded in Ottawa during a High Five Women gathering, this candid conversation dives into what podcast hosts look for, why most pitches miss the mark, and how business owners can stop chasing podcast appearances and start using guesting intentionally to build real relationships, credibility, and ROI.

If you’ve ever said, “I want to be on more podcasts,” but weren’t sure how to turn that into actual opportunities, this episode is for you.

Key topics covered:

• Why saying “I want to be on more podcasts” isn’t a strategy and what to say instead
• What podcast hosts actually look for when choosing guests
• How unclear messaging can hurt your credibility as a guest
• Why warm introductions outperform cold pitching every time
• The biggest mistakes guests make after an episode goes live
• Whether paying to be on podcasts is ever worth it
• How to position yourself as a thought leader instead of a commodity
• What turns a good guest into someone hosts eagerly refer again and again

Podcast guesting isn’t about being everywhere. It’s about being in the right rooms, with the right message, serving the right audience. When done with clarity and intention, one great podcast appearance can open more doors than a hundred cold pitches.

Connect with Kristina:

Instagram: @kristina.bartold 

Website: https://www.thesocialsnippet.com/

Community Podcast: https://communitypodcast.buzzsprout.com/

Staci's Links:
Instagram. Website.

Welcome back to Small Business School! In today’s episode, Staci sits down with podcast strategist Kristina Bartold, co-founder of The Social Snippet, to talk about why podcasting keeps coming up in every business room and how to actually make it work for your business.

From ROI and authority to guests, funnels, and monetization myths, this episode pulls back the curtain on what podcasting really looks like behind the scenes. If you’ve ever wondered whether a podcast is worth the time, this conversation will help you decide strategically, not emotionally.

Key topics covered:

• Why podcasting can outperform social media for trust, longevity, and authority
• The biggest mistake business owners make when choosing podcast guests
• How podcasts quietly become one of the strongest networking tools in business
• What a profitable podcast funnel actually looks like (and when ads matter)
• Why small, loyal audiences often outperform “big name” celebrity guests

Podcasting isn’t about chasing charts or celebrity guests. It’s about clarity, consistency, and serving the right audience. When done intentionally, a podcast becomes a long-term business asset that builds trust, relationships, and opportunity over time.

Connect with Kristina:

Instagram: @kristina.bartold 

Website: https://www.thesocialsnippet.com/

Community Podcast: https://communitypodcast.buzzsprout.com/

Mentioned in Episode:

Mini Mic - https://amzn.to/4iIjFBJ

Staci's Links:
Instagram. Website.

Welcome back to Small Business School! In today’s episode, Staci sits down with copywriter Evie Tavares to unpack what ethical, emotion-led copywriting really looks like  and why trust matters more than tactics in today’s marketing landscape.

From ditching false urgency to navigating AI without losing your voice, this conversation is a refreshing reminder that selling doesn’t have to feel manipulative to be effective. If you’ve ever struggled with “selling with confidence,” this episode will shift how you think about words, value, and connection.

Key topics covered:

• What copywriting actually is and how it differs from content writing
• Why trust-based marketing outperforms scarcity-driven tactics long term
• How false urgency and “pain-point poking” quietly erode your brand
• When it makes sense to outsource copywriting and what to do first
• How AI and ChatGPT are changing discoverability (and what consistency has to do with it)

Good copy isn’t about pressure, it’s about clarity, empathy, and confidence in the value you bring. When your words are aligned with your beliefs, selling becomes an act of service, not persuasion.

Connect with Evie:

Instagram: @evietavaresbranding

Website: evietavaresbranding.ca

Brand Voice Guide: https://evietavaresbranding.myflodesk.com/hzgkbrldyb

Email Starter Kit: 

https://evietavaresbranding.myflodesk.com/emailstarterkit

Staci's Links:
Instagram. Website.

As 2025 comes to a close, this final solo episode of Small Business School is a heartfelt reminder that leadership isn’t always about pushing forward, sometimes it’s about knowing when to pause.

In this short but powerful solo episode, Staci shares why she’s intentionally stepping back for the final weeks of the year and invites listeners to do the same. With calendars already overflowing and expectations piling up, this conversation reframes rest as a strategic, thoughtful decision…not a failure of consistency.

Key topics covered:

• Why living life and business at full capacity leaves no room to breathe
• How to identify what’s a glass ball versus a rubber ball in your life
• When consistency supports growth — and when it quietly creates burnout
• Why end-of-year pressure often leads to the same annual “blow up”
• How pausing now can create more intentional momentum in the new year

Until next year, whether you’re energized by planning or craving rest, know that you’re exactly where you need to be.

Challenge:

Ask yourself:

• What am I holding onto right now simply because I always have?
• If I paused this for a few weeks, would anything truly break?

Choose one thing that can be set down temporarily and give yourself permission to do so without guilt.

Staci's Links:
Instagram. Website.

Welcome back to Small Business School! In today’s episode, Staci sits down with Monika and Robyn, the brilliant (and hilarious) founders of Mint Cleaning. What started as two moms walking together in a small town quickly evolved into a booming cleaning business and eventually a multi-million-dollar product line. The duo shares how they navigated unexpected growth, overcame health scares, built a devoted online community, and embraced entrepreneurship with equal parts grit and humour.

Key topics covered:

• The accidental first meeting that sparked a business partnership
• How a casual “want to go for a walk?” turned into a full-fledged cleaning company
• The overnight demand that scaled them from two moms to 12 staff and 50+ properties
• The health crisis that forced them to rethink everything and ultimately inspired Mint Cleaning products
• Their transition from cleaners to CEOs (and the imposter syndrome, mistakes, and lessons that came with it)
• The big motto that shaped their growth: say yes now, figure it out later
• Why community not marketing is the secret behind their massive online following
• The surprising truth about how much time they spend on social media (and why they still run it themselves)
• How being the face of the brand built trust, loyalty, and momentum they never expected

Staci wraps up the episode celebrating the Mint Cleaning founders’ authenticity, reminding listeners that growth is messy but magic happens when you stay human, stay brave, and keep saying yes.

Connect with Monika & Robyn:

Instagram: @mintcleaning_

Website: mintcleaningproducts.com

Staci's Links:
Instagram. Website.

In this episode of the Business Builder Series, Staci kicks off a four-week reflection journey designed to help small business owners assess their year with honesty and clarity. She dives into what truly mattered in your CEO role, where your time created value, and why busyness isn’t the same as leadership. This conversation sets the foundation for stepping into a more intentional, spacious, and empowered CEO identity in the year ahead.

Key topics covered:

• Why end-of-year planning doesn’t work for most small business owners (and the better time to do it)
• The identity shift from doing everything to becoming the visionary your business actually needs
• How overfilling your calendar keeps you in survival mode instead of strategy mode
• The difference between familiar work that feels good and high-value work that moves the business
• How to spot where you provide unique value and where you’re draining your CEO energy
• Why letting go of control (the right way) is the key to scaling sustainably

Challenge:

Do a three-day mini time audit. Track everything you do, highlight tasks that drain you or don’t require your unique skill set, and identify your bottom 10%. Then decide what to automate, delegate, or eliminate.

Staci's Links:
Instagram. Website.

In today’s episode of Small Business School, Staci sits down with Jen  Szpigiel, founder of Becoming Iconic and editor-in-chief of Iconic Magazine, to explore her 20-year entrepreneurial journey. Jen shares how motherhood shaped her path, how she built a thriving personal brand across industries, and why reputation and relationships became the driving forces behind her lasting success. This conversation brings both strategy and heart, opening a powerful window into what it truly takes to build something iconic.

Key topics covered:

• The pivotal moment that pushed Jen from corporate marketing into entrepreneurship
• How she built her first multi 8-figure beauty and wellness brand long before “coaching” existed
• The identity shift of young motherhood, and the ache that sparked her desire to build something of her own
• Why pivoting triggered criticism…and how her reputation carried her through it
• The surprising truth about visibility and why relationships matter far more than algorithms
• Jen’s simple, highly effective daily practice for nurturing meaningful connections
• The difference between genuine relationship-building and transactional networking
• Why long-term nurturing leads to clients who arrive at exactly the right time
• The emotional maturity required to show up in the DMs without expectation or entitlement

Jen reminds listeners that iconic brands aren’t built overnight, they’re built through consistency, integrity, and genuine relationships that compound over years.

Connect with Jen:

Instagram: @becomingiconic @iconicmagazine__

Website: www.becomingiconic.co

Staci's Links:
Instagram. Website.

Welcome back to Small Business School! In this solo episode, Staci opens up about the emotional and mental pressure that often shows up at the end of the year, especially with nonstop promotions, Black Friday offers, and all the “start next year strong” messaging. She shares how she personally navigates that overwhelm and what it looks like to stay grounded, intentional, and confident instead of reactive or comparison-filled.

Key topics covered:

• Why year-end sales and “start your year right” messaging can trigger overwhelm for business owners
• How to tell when an investment truly aligns with your goals…and when it’s just FOMO talking
• The role of emotional leadership in your spending and decision-making
• Why looking at how far you’ve come can shift your entire mindset
• The habits Staci adjusts during busy seasons to protect her mental space and stay intentional online

Staci reminds listeners that entrepreneurship is a long-game, one where you get to choose your pace, your inputs, and your peace, no matter what season you’re in.

Staci's Links:
Instagram. Website.

In this episode of the Business Builder Series, Staci explores the mindset shift every founder must make in order to scale: letting go of the “hero” role. She reveals why jumping in to fix every problem feels productive, but ultimately turns you into the bottleneck that slows your business down. Staci walks through how to empower your team to think, make decisions, and take ownership, so your business can grow beyond your capacity. This short episode is packed with practical mindset shifts, leadership tools, and a simple homework assignment that will transform how you lead your team.

Key topics covered:

• How the “hero habit” gives founders a dopamine hit while secretly sabotaging growth
• The surprising reason being the go-to person can stunt your team’s confidence and capability
• Why answering questions quickly keeps you reactive instead of strategic
• How shifting from “fixer” to “coach” unlocks speed, trust, and team autonomy
• Staci’s favourite leadership questions that train your team to think—not just do
• The culture transformation that happens when ownership becomes expected
• The “monkey on your back” analogy and how to stop taking on everyone else’s problems
• How to know when a recurring issue needs a system, and when it doesn’t
• Why letting your team try (and sometimes fail) once saves you countless hours forever
• The mindset shift from control to trust that separates solopreneurs from true leader

Challenge:

1. When someone brings you a problem, do NOT solve it.
    Ask a follow-up question instead — guide them, don’t fix it for them.
2. Make a list of the top three things you’re still manually fixing.
3. Choose one of those three and create a system for it.

Staci's Links:
Instagram. Website.

Welcome back to Small Business School! In today’s episode, Staci sits down with marketing expert Kelsey Reidl to unpack why marketing feels so confusing right now, and why so many business owners feel stretched thin trying to keep up. Kelsey breaks down what’s really happening in the industry, what’s actually working, and how small business owners can stop the scatterbrain approach and start making intentional, aligned marketing.

Key topics covered:

• Why marketing feels harder than ever—and why that confusion is totally justified.
• The surprising return to “old school” tactics that are outperforming digital noise.
• Kelsey’s concept of “scatterbrain marketing” and how to escape it for good.
• A powerful framework to decide exactly which platforms you should (and shouldn’t) be on.
• The truth about campaigns, experts, and why the real answer always comes back to one simple question.

This episode reminds business owners that clarity comes from connection—and that the most effective marketing is always rooted in relationships, not algorithms.

Connect with Kelsey:

Instagram: @kelseyreidl

Website: kelseyreidl.com

Staci's Links:
Instagram. Website.

Welcome back to Small Business School! In today’s episode, Staci opens up about an eye-opening conversation she had with her makeup artist—one that inspired an important reminder for every entrepreneur: there is no single “right” way to build a business. She breaks down the pressures of comparison, the myths glamorized on social media, and why success metrics must be personal, not inherited from other people’s goals. Staci explores the realities of both solo and team-based business models, emphasizing that each path is equally valid when aligned with the life you want to live.

Key topics covered:

• Why there’s no single blueprint for building a successful business, and how believing there is might be holding you back.
• The surprising truth behind “polished” businesses on social media (and why the behind-the-scenes reality might shock you).
• How countless entrepreneurs end up making less money after hiring a team, and what no one talks about.
• The real cost of building a luxury brand—and why it’s not the right strategy for everyone (despite what big-name gurus preach).
• The hidden power of running a simple, lean, wildly profitable solo business from your basement.
• How to finally figure out what your version of success is—so you stop chasing someone else’s goals.
• Why curiosity is the most underrated skill in business conversations—and how it leads to better advice and better decisions.

This episode is your reminder that the most fulfilling business is the one that is aligned with your lifestyle, values, and definition of success—and that supporting each other’s unique paths creates a healthier, more empowered entrepreneurial community.

Staci's Links:
Instagram. Website.

In this episode of the Business Builder Series, Staci explores a common challenge many small business owners face as they grow: the desire to be liked by their team so deeply that it gets in the way of actual leadership. She breaks down what it looks like to step into the role of a true coach, why clarity matters more than being the “nice boss,” and how avoiding discomfort can quietly limit a business’s growth.

Key topics covered:

• Why early hires often feel like family and how that impacts leadership
• The difference between kindness and people-pleasing
• How lack of clarity, expectations, and boundaries can sabotage a company’s ability to scale
• What it means to lead from the “coach’s view” and see the full picture
• Key traits of strong leadership: direct communication, accountability, and empathy with boundaries
• Why respect comes before likability, and why that order matters
• The risks of avoiding tough conversations or feedback to keep everyone comfortable

Challenge:

Listeners are encouraged to identify one area where their desire to be liked is causing them to avoid leadership. They should write down the tough conversation, feedback, or boundary they’ve been avoiding, and note what could become possible if they addressed it.

Staci's Links:
Instagram. Website.