Episode 7 It’s Opposite Day! Russell is launching Amazon so Lee’s going to launch her project, The Millionaire Author Mindset, on Kickstarter. This is the first part of a 2-part episode. Part 2 can be found below.
Opening credits and editing by the amazing Jim Wilbourne.
Join us as we discuss:
* Why nonfiction can be perfect for Kickstarter
* The nonfiction funnel - book to courses
* How kickstarter allows you to test your ideas
* How to get over your fear of doing something new
* “Investment comes before growth”
* The question to ask yourself when you are writing nonfiction: Who am I helping?
* Harnessing your inner Aquatic: Lee becomes a mermaid
* Branding to attract and repel your idea reader/customer
* An anti-authoritarian bee, a purple psychedelic pig and other customer avatars / psychographics
* “If you’re talking to everybody, you’re talking to nobody”
* “Are you speaking to the 99% of people who aren’t going to buy your thing, or the 1% who are?”
* What to put in a Kickstarter stack: $1, $20, $50, $100, $300, $600 pledge tiers
* Ideas for nonfiction tiers and rewards: checklist, ebook, audiobook, paperback, workbooks, physical decks, VIP live calls and hot seats, master classes, masterminds, coaching cohorts, courses
* The Kickstarter spillover effect
* Book launch and pre-order strategy in tandem with Kickstarter
* Russell’s foolproof clipboard strategy
* What are Kickstarter perks and stretch goals, and why do we care?
* The best time to launch a Kickstarter
* How long should my Kickstarter be?
* Lee’s homework: complete the simple "perfect" sales page worksheet and walkthrough from Russell’s course
https://writermba.teachable.com/p/the-kickstarter-accelerator
Let us know what you think of this episode, and what you’d like to see in Lee Savino’s Millionaire Author Mindset kickstarter!
Resources:
* The Kickstarter Accelerator course:
https://writermba.teachable.com/p/the-kickstarter-accelerator
* The Seven Figure Author course:
millionaire-author-coaching.teachable.com/p/seven-figure-author
* The author ecosystem: https://authorecosystem.com/overview
This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit
www.sixfigureauthorexperiment.com
