Explorez tous les épisodes du podcast The Shine Online Podcast

Want to post consistently without spending hours filming new content every week? In this episode, I’m sharing the exact repurposing workflow I use for myself and my clients to create 3+ strategic posts from just ONE video.   What you’ll learn:

• How to turn one video into a full week of content
• My 3-post weekly content structure (talking head, quote, storytelling)
• How to repurpose long-form videos like YouTube or podcasts
• Why batching content = freedom
• How to stay consistent even when you’re busy

Whether you're a creator, business owner, or someone looking to master their content repurposing workflow, this is the 2025 content plan you've been waiting for: low-lift, high-impact, and designed to help you post 3x/week without the burnout.  

EPISODE RESOURCES:

Cast Your Reelies Vote: https://linktr.ee/shinewithnatasha   

Watch this episode on YouTube: https://yt.openinapp.co/3postplan 

Grab Your FREE Content Calendar Template: https://shinewithnatasha.myflodesk.com/kh5jxoit85 

 

CONNECT WITH NATASHA:

Agency: http://withshinestudio.com/  

Website: https://shinewithnatasha.com/podcast  

Instagram: https://www.instagram.com/shinewithnatasha/  

YouTube: https://www.youtube.com/@shinewithnatasha/  

So you’re thinking about starting a YouTube channel… or maybe you’ve already started and you’re wondering if you're doing it "right."

In this episode, I’m sharing 7 things I really wish I knew sooner — lessons that would’ve saved me a lot of time, stress, and missed opportunities when I was starting from zero.

We’ll talk about:

• Why titles and thumbnails matter more than you think

• The #1 mistake I made with video intros

• A simple framework for building a well-rounded content strategy

• How to stay consistent without burning out

• And what I’ve learned about monetizing your channel beyond AdSense

Whether you're a brand-new creator or pivoting into long-form content, you’ll leave this episode with a clear strategy to grow faster and smarter.

 

EPISODE RESOURCES:

Watch this episode on YouTube: https://yt.openinapp.co/youtubefromzero 

 

CONNECT WITH NATASHA:

Agency: http://withshinestudio.com/ 

Website: https://shinewithnatasha.com/podcast  

Instagram: https://www.instagram.com/shinewithnatasha/  

YouTube: https://www.youtube.com/@shinewithnatasha/  

Consistency. Everyone says it’s the key to growing on social media—but what if you’re not posting every week? What if your content calendar is… chaotic at best?

In this episode, I’m pulling back the curtain on my own YouTube journey—how I hit 10,000 subscribers despite being inconsistent with uploads. But more importantly, we’re digging into what consistency actually means, why creators struggle with it, and how you can stay consistent without burning out or chasing every trend.

 

You’ll Learn:

• Why “posting weekly” isn’t the only way to be consistent

• The common obstacles that kill consistency—and how to remove them

• How to create a system that works even when you're not inspired

• What creators get wrong about content momentum (and how to fix it)

• Why your content doesn’t need to be perfect to perform

 

Whether you're a content creator, business owner, or someone trying to finally stick to your content plan, this episode is packed with real talk, practical tips, and mindset shifts to help you show up in a way that’s sustainable and strategic.

 

EPISODE RESOURCES:

Watch this episode on YouTube: https://yt.openinapp.co/consistencyonsocial

 

CONNECT WITH NATASHA:

Agency: http://withshinestudio.com/

Website: https://shinewithnatasha.com/podcast 

Instagram: https://www.instagram.com/shinewithnatasha/ 

YouTube: https://www.youtube.com/@shinewithnatasha/ 

Think Instagram carousels are outdated? Think again.

In this video, I’m breaking down why carousels are making a serious comeback on Instagram — and how most people are using them wrong. If you’ve been relying solely on Reels or feel burnt out by short-form video, this is your sign to bring carousels back into your strategy the right way.

You’ll learn:

• Why carousels are showing up in more places than ever (yes, even the Reels feed!)

• How they actually increase your content’s reach and longevity

• The easiest way to repurpose your video content into high-performing carousels

• My top tips for designing slides that keep people swiping (without overwhelming them)

Whether you're a coach, service provider, or content creator — this is your crash course on how to make carousels work with your video content, not against it.

 

EPISODE RESOURCES:

Watch this episode on YouTube: https://yt.openinapp.co/reelsvscarousels 

 

CONNECT WITH NATASHA:

Agency: http://withshinestudio.com/ 

Website: https://shinewithnatasha.com/podcast 

Instagram: https://www.instagram.com/shinewithnatasha/ 

YouTube: https://www.youtube.com/@shinewithnatasha/ 

Instagram Stories aren’t working like they used to—and if you’ve seen a drop in views, replies, or engagement, you are not alone

In this episode, I’m pulling back the curtain on how my Instagram Story strategy has completely changed in 2025. I’ll walk you through the outdated tactics I’ve left behind, what’s actually working now, and how I’m using Stories to build deeper connections and drive conversions. Whether you’re a coach, service provider, or creative entrepreneur, this is your roadmap to creating Stories that feel intentional—and actually work.

🎧 Press play to refresh your strategy and show up with confidence on Stories again.

 

EPISODE RESOURCES:

Watch this episode on YouTube: https://yt.openinapp.co/igstoriesstrategy 

 

CONNECT WITH NATASHA:

Agency: http://withshinestudio.com/ 

Website: https://shinewithnatasha.com/podcast 

Instagram: https://www.instagram.com/shinewithnatasha/ 

YouTube: https://www.youtube.com/@shinewithnatasha/ 

Want to grow your audience, boost engagement, and finally get consistent with your content? The secret might be simpler than you think: a signature video series.   In this episode, I’m breaking down exactly why a well-structured video series is one of the most powerful tools for creators — and how to create one that actually gets views, subscribers, and conversions.   Whether you're on YouTube, Instagram Reels, TikTok, or even creating a podcast series — this strategy can work for you (if you do it right!). I’ll also share insights from my own video series that helped me grow my list, boost engagement, and convert over one thousand warm leads to my email list.   Ready to create a series that actually drives results?   Join the upcoming workshop: DIY Your Signature Video Series — Learn the exact framework I use for myself and my clients, plus get my 30-day action plan + Flodesk templates.   Save $10 off your workshop ticket with this link: https://shinewithnatasha.thrivecart.com/diy-video-series-2025/    

EPISODE RESOURCES:

Watch this episode on YouTube: https://yt.openinapp.co/hi844 

 

CONNECT WITH NATASHA:

Agency: http://withshinestudio.com/   

Website: https://shinewithnatasha.com/podcast   

Instagram: https://www.instagram.com/shinewithnatasha/   

YouTube: https://www.youtube.com/@shinewithnatasha/   

I just wrapped my first YouTube series of the year — and the results were better (and more surprising) than I expected. In this episode, I’m breaking down the results from the Simple Video Systems series: what it was, why it worked, and how this 4-part series brought in 917 new email subscribers, 1.3K new YouTube subs, and over 41K views in just six weeks.

This isn’t about luck or virality — it’s about building a strategic, binge-worthy video series designed to convert. Whether you’re ready to create your own signature series or just want to see what’s working on YouTube right now, this case study will give you a real, behind-the-scenes look at my exact process.

What You’ll Learn in This Episode:

• How I planned and structured a binge-worthy video series

• The surprising stats + what content performed best

• How I turned the series into a lead-generating machine

• Simple (but powerful) promo strategies that drove results

• What I’d change next time to make it even better

If creating a strategic, signature series is on your radar this year, then this case study breakdown is the perfect thing to help give you more insight and inspiration on what that could look like in action for your own business.

 

EPISODE RESOURCES:

Join the Signature Series Workshop (save $10): https://shinewithnatasha.thrivecart.com/diy-video-series-2025/ 

Watch this episode on YouTube: https://yt.openinapp.co/seriescasestudy 

Binge the Simple Video Systems Series: https://yt.openinapp.co/simplevideosystems 

 

CONNECT WITH NATASHA:

Agency: http://withshinestudio.com/  

Website: https://shinewithnatasha.com/podcast  

Instagram: https://www.instagram.com/shinewithnatasha/  

YouTube: https://www.youtube.com/@shinewithnatasha/  

 

Use code 'SHINE' for 15% off Riverside 🎙️ https://creators.riverside.fm/shine 

YouTube is THE platform to watch in 2025, and after years of refining my approach, I’m doubling down with a strategy that’s already delivering major results. In this episode, I’m breaking down exactly how I grew my channel from 2.5K to 5K subscribers and finally got monetized—and, more importantly, how I’m using that momentum to scale even further this year.

This isn’t just about one viral video—it’s about a repeatable system that’s built for long-term success. Whether you’re just starting or looking to take your channel to the next level, this episode will give you the exact framework I’m using to grow consistently and sustainably in 2025.

What You’ll Learn in This Episode:

• The 2025 YouTube growth strategy I’m implementing for steady, scalable success
• Why one viral video isn’t enough—and how to build a system that works long-term
• My content approach (including video podcasting, series strategy & content mix)
• How I optimize thumbnails, structure, and video formats for maximum impact
• The tools & workflow that make content creation easier and more effective

If YouTube growth is a priority for you this year, this is the insider strategy breakdown you don’t want to miss.

 

EPISODE RESOURCES:

Watch the full episode on YouTube: https://yt.openinapp.co/2025youtubestrategy 

 

CONNECT WITH NATASHA:

Agency: http://withshinestudio.com/  

Website: https://shinewithnatasha.com/podcast  

Instagram: https://www.instagram.com/shinewithnatasha/  

YouTube: https://www.youtube.com/@shinewithnatasha/  

Use code 'SHINE' for 15% off Riverside 🎙️ https://creators.riverside.fm/shine 

Ever feel like you're constantly behind on content creation? Struggling to stay consistent or find time to film? The secret to showing up regularly without burnout is a Content Day!

In this final episode of the Simple Video Systems series, I’m taking you behind the scenes of my own Content Day workflow—sharing exactly how I plan, film, and batch content to stay on track. This system is the key to eliminating content roadblocks, creating consistently, and actually enjoying the process.

What you'll learn in this episode:

• What a Content Day is and how to structure one for your workflow
• The difference between admin and creative tasks (and why both matter)
• How to customize a Content Day based on your schedule and energy
• My personal system for batching video content efficiently
• Action steps to set up your first (or next) Content Day

Whether you're creating for TikTok, Reels, Shorts, or YouTube, this system will help you stay consistent, reduce stress, and finally feel in control of your content strategy.

 

Catch up on the previous episodes:

[Part 1 – How to Create Aesthetic Video Edits] - https://yt.openinapp.co/videomoodboard  

[Part 2 – Organizing Your Video Content] - https://yt.openinapp.co/organizevideocontent 

[Part 3 – Video Tools Under $100] - https://yt.openinapp.co/budgetvideotools 

 

EPISODE RESOURCES:

Grab your workbook: https://shinewithnatasha.myflodesk.com/simple-systems 

Watch the full episode on YouTube: https://yt.openinapp.co/contentdaybts 

 

CONNECT WITH NATASHA:

Agency: http://withshinestudio.com/ 

Website: https://shinewithnatasha.com/podcast 

Instagram: https://www.instagram.com/shinewithnatasha/ 

YouTube: https://www.youtube.com/@shinewithnatasha/ 

 

Use code 'SHINE' for 15% off Riverside 🎙️ https://creators.riverside.fm/shine

Want to create more video content in 2025 without breaking the bank? You don’t need fancy equipment to start, but the right budget-friendly tools can help you save time, improve quality, and stay consistent.

In the third episode of the Simple Video Systems series, I’m sharing the ultimate video tools starter kit for content creators—all under $100. Whether you’re making TikToks, Reels, YouTube videos, or podcasts, this guide will help you choose the best video tools that actually make a difference without wasting money on things you don’t need.

What You’ll Learn in This Episode:

• The only video tools content creators need to create high quality video content
• How to choose the right tools based on the type of content you create
• Why investing in the right gear helps you create faster and more consistently
• When to upgrade your setup (and when you don’t need to)

So many people buy video gear they never use—this episode will help you invest wisely and build a setup that actually works for you.

Catch up on the previous episodes:

[Part 1 – How to Create Aesthetic Video Edits] - https://yt.openinapp.co/videomoodboard 

[Part 2 – Organizing Your Video Content] - https://yt.openinapp.co/organizevideocontent 

 

EPISODE RESOURCES:

Grab your workbook: https://shinewithnatasha.myflodesk.com/simple-systems 

Watch the full episode on YouTube: https://yt.openinapp.co/budgetvideotools 

CONNECT WITH NATASHA:

Agency: http://withshinestudio.com/

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/@shinewithnatasha/

Use code 'SHINE' for 15% off Riverside 🎙️ https://creators.riverside.fm/shine

Ever feel like your video content is all over the place? Struggling to find your best footage or stay consistent with posting? The key to effortless content creation isn’t just creativity—it’s organization!

In the second episode of the Simple Video Systems series, I’m breaking down a simple 3-step system to help you organize your video content so you can post more consistently and stress less. From keeping track of footage to managing content ideas, this system will save you time, eliminate content clutter, and make creating videos easier than ever!

What You’ll Learn:

• How to clean out your old footage and clear the content clutter
• The best ways to organize your video clips, drafts, and ideas
• A simple maintenance routine to keep your content organized (so you never lose track of footage again!)

This system works whether you’re creating for TikTok, Reels, Shorts, YouTube, or any other platform. If you’re tired of scrambling to find the right footage or struggling to stay consistent, this episode will help you set up an easy-to-maintain system that keeps your content accessible and ready to post!

EPISODE RESOURCES:

Grab your workbook: https://shinewithnatasha.myflodesk.com/simple-systems   

Watch the full episode on YouTube: https://yt.openinapp.co/organizevideocontent 

CONNECT WITH NATASHA:

Agency: http://withshinestudio.com/   

Website: https://shinewithnatasha.com/podcast   

Instagram: https://www.instagram.com/shinewithnatasha/   

YouTube: https://www.youtube.com/@shinewithnatasha/  

Use code 'SHINE' for 15% off Riverside 🎙️ https://creators.riverside.fm/shine

Ever feel like your video content just doesn’t measure up, or wonder how others make their TikTok, Reels, and Shorts so visually cohesive and on-brand? The secret lies in creating a video mood board—your ultimate system for aesthetic, branded edits!

In this first episode of the Simple Video Systems series, I’ll walk you through exactly how to create a video mood board that acts as your go-to guide for editing. Say goodbye to overthinking and wasted time, and hello to effortless, stunning content that reflects your brand’s unique vibe.

What You’ll Learn:

• What a video mood board is and how it simplifies your editing process.
• Key elements to include: text overlays, captions, hooks, thumbnails, editing styles, and more.
• Tips for designing your mood board: from inspiration to framing, layering, and design.

This episode will teach you how to create scroll-stopping content by organizing your visuals and edits into a cohesive, time-saving system. Whether you’re filming for TikTok, Reels, or Shorts, this step-by-step guide will help you elevate your video content and stay on-brand every time. Let's dive in!

 

EPISODE RESOURCES:

Grab your Video Mood Board Workbook: https://shinewithnatasha.myflodesk.com/simple-systems 
Watch the full episode on YouTube: https://yt.openinapp.co/videomoodboard 

CONNECT WITH NATASHA:

Agency: http://withshinestudio.com/ 
Website: https://shinewithnatasha.com/podcast 
Instagram: https://www.instagram.com/shinewithnatasha/ 
YouTube: https://www.youtube.com/@shinewithnatasha/ 

Video content is changing, and in 2025, success on social media for business means adapting to new strategies. In this episode, I'm breaking down what’s working for my clients and me. 

 

Discover why hyper-specific content tailored to your ideal audience is the key to standing out, and why platforms like LinkedIn and YouTube are the rising stars of the social media marketing world. Say goodbye to wide-net strategies like trending audios and clickbait, and learn how to focus on authentic connection and value-driven content. 

 

Whether it’s longer short-form videos, unexpected hooks, or storytelling techniques, this video is packed with actionable tips to help you crush your video content strategy and grow your online business in 2025.

 

EPISODE RESOURCES:

Watch the full episode on YouTube: http://youtube.com/watch?v=2o5tZzoWDU8&list=PL9ltx1kKv258DgV6x1ORXsbJjZdpoArao 
Watch the video about hooks on YouTube: https://www.youtube.com/watch?v=uXq6vVPNc4Y&list=PL9ltx1kKv258DgV6x1ORXsbJjZdpoArao 
Watch the video about YouTube podcasts: https://www.youtube.com/watch?v=sXVkHAScZfY&list=PL9ltx1kKv258DgV6x1ORXsbJjZdpoArao 

 

CONNECT WITH NATASHA:

Agency: http://withshinestudio.com/ 
Website: https://shinewithnatasha.com/podcast 
Instagram: https://www.instagram.com/shinewithnatasha/ 
YouTube: https://www.youtube.com/@shinewithnatasha/ 

Is ManyChat still relevant in 2025?

 

In this episode, I break down the pros and cons of Instagram DM automation, how ManyChat works, and whether it's still relevant for your 2025 strategy. I'll be sharing client examples, my personal approach, and tips to make the most of ManyChat without sacrificing authentic engagement.

 

If you're curious about boosting your 2025 social media strategy with DM automation, this episode is for you!

 

EPISODE RESOURCES: 
Watch the full episode on YouTube: https://youtu.be/1d4QKykqgNI 

 

CONNECT WITH NATASHA: 
Agency: http://withshinestudio.com/ 
Website: https://shinewithnatasha.com/podcast 
Instagram: https://www.instagram.com/shinewithnatasha/
YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 

Struggling to turn your social media followers into paying customers and clients? In this video, I’m revealing four powerful strategies to help you convert those quiet social media lurkers into engaged leads and sales, all while staying authentic to your brand.

 

If you’ve ever wondered why some businesses consistently have people lining up to buy while others struggle, these strategies will change the game for you.

 

Here’s what we’ll cover:
✅ The Slow Burn: How building genuine connections (not just niche content) pays off
✅ Thought Leadership: Collabs and partnerships that build trust and create warmer leads faster
✅ Freebie Content: Why offering value upfront makes selling the natural next step
✅ Omni-Presence: Using multiple platforms and consistent messaging to boost conversions

 

Whether you’re a business owner, content creator, or marketer, these proven methods can work independently—or together for maximum impact. Let's dive in!

 

EPISODE RESOURCES: 
Learn more about the YouTube x Podcast Workshop: https://shinewithnatasha.thrivecart.com/yt-podcast-workshop/  
Future-Proof Your Marketing With Video Podcasting: https://youtu.be/ivSmgWI7uYE 
Upgrade Your Podcast to Video in 2025: https://youtu.be/sXVkHAScZfY 
Watch the full episode on YouTube: https://youtu.be/PcKhSgZKqHA 

 

CONNECT WITH NATASHA: 
Agency: http://withshinestudio.com/ 
Website: https://shinewithnatasha.com/podcast 
Instagram: https://www.instagram.com/shinewithnatasha/
YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 

Try Flodesk and get 50% off your first year: https://flodesk.com/c/SHINE50

 

Ready to build an email list from scratch? In this video, I’m breaking down the essentials of starting your email list! From choosing the best platform for your needs to brainstorming email content ideas and using ready-made templates, I’ll guide you through every step. Whether you’re just getting started or need a refresh, you’ll learn how to set up your email list to attract and convert subscribers to buyers from day one.

 

EPISODE RESOURCES: 
Grab your free Flodesk email template and video demo: https://shinewithnatasha.myflodesk.com/template
Watch the full episode on YouTube: https://youtu.be/ZKqT4aWJA98 
Watch the previous episode on growing your email list with Flodesk + social media here: https://www.youtube.com/watch?v=jI6SsGC-BV4 

CONNECT WITH NATASHA:
Agency: http://withshinestudio.com/ 
Website: https://shinewithnatasha.com/podcast 
Instagram: https://www.instagram.com/shinewithnatasha/
YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 

Try Flodesk and get 50% off your first year: https://flodesk.com/c/SHINE50

 

Want to grow an engaged email list that drives results? In today’s episode, I'm sharing my step-by-step approach to using video content to build your email list and increase conversions. We’ll cover how to create simple, effective opt-ins, craft calls to action that actually work, and promote your email list seamlessly across social platforms. Keep listening to learn how to treat your email list as its own offer and keep subscribers engaged from the start. Plus, grab my free Flowdesk template to get started right away!

 

EPISODE RESOURCES: 
Free email template and video demo: https://shinewithnatasha.myflodesk.com/template
Learn more about the Video Confidence Challenge: https://videoconfidencechallenge.com/ 
Watch the full episode on YouTube: https://youtu.be/jI6SsGC-BV4 

 

CONNECT WITH NATASHA:
Agency: http://withshinestudio.com/ 
Website: https://shinewithnatasha.com/podcast 
Instagram: https://www.instagram.com/shinewithnatasha/
YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw  

 

Should you turn your personal social media account into your main business account, or is it better to keep them separate? This is one of the most common questions I get as a video content strategist who has been in the social media landscape for years.

 

In today's episode, I’m sharing my framework to help you decide the best setup for your business, whether you're a creator, a small business owner, or running a brand bigger than you. You’ll learn why having one brand account can streamline your content creation, how to manage multiple accounts without the overwhelm, and when keeping things separate makes sense.

 

If you're ready to simplify your social media approach and avoid burnout, this episode is for you!

 

CONNECT WITH NATASHA: 
Agency: http://withshinestudio.com/ 
Website: https://shinewithnatasha.com/podcast 
Instagram: https://www.instagram.com/shinewithnatasha/  
YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw  

Cycle syncing has completely transformed the way I run my business, and today I'm sharing exactly how! I've been aligning my business and life with my menstrual cycle for over 5 years now, and I'm telling you, the transformation has been INCREDIBLE.     In this episode, I'm pulling back the curtain and sharing EVERYTHING about how I've used cycle syncing to revolutionize my business (and honestly, my whole life). If you've ever felt like you're fighting against your body's natural rhythms or struggling with inconsistent energy levels, this episode is for YOU!     Here's what we're diving into:

• How I actually sync my work schedule with each phase of my cycle (with real examples!)
• The AMAZING benefits I've experienced in both business and life
• My top tips for working WITH your cycle instead of against it
• The exact resources that helped me get started (and still help me today!)

  Whether you're totally new to cycle syncing or you've been curious about it for a while, I'm breaking it ALL down in this episode. Trust me, understanding your cycle and using it to your advantage is an absolute game-changer for female entrepreneurs! Let's dive in.     Get 20% off Natural Cycles: https://www.naturalcycles.com/refer-a-friend?name=TmF0YXNoYQ==&code=referralid20&referral=w4ucps0qaalmlia2     Get $40 off the Oura ring of your choice: https://ouraring.com/product/rings/heritage?utm_medium=iac_raf     EPISODE RESOURCES: Dr. Jolene Brighten's Instagram: https://www.instagram.com/drjolenebrighten/ - truly the best resource, especially with her books Courtney Keeping Balance on Instagram: https://www.instagram.com/courtneykeepingbalance - cycling your cycle with your workouts Liz Moody's Podcast: https://www.youtube.com/watch?v=-z8RRcynnKAhttps://www.lizmoody.com/ask-the-doctor-hormone-edition-with-aviva-romm-md/ - one of my favorite podcasts which features episodes on hormones, periods, and birth control Berrion Berry's Instagram: https://www.instagram.com/berrionlberry/ Calee Shea's Instagram: https://www.instagram.com/caleeshea/ She Talks Health Instagram: https://www.instagram.com/shetalkshealth/ Other Resources: https://amzn.to/4eUvMIw     WATCH THIS EPISODE ON YOUTUBE: https://youtu.be/XPO12tbTSRM     CONNECT WITH NATASHA: Website: https://shinewithnatasha.com/podcast Instagram: https://www.instagram.com/shinewithnatasha/ YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Use code 'SHINE' for 15% off Riverside 🎙️ https://creators.riverside.fm/shine  

Video podcasting has taken the internet by storm (and for good reason)! According to a study conducted by Spotify, the number of video podcast monthly active users has grown by 40% year-over-year globally. That's why today's episode is all about how to start a video podcast on YouTube in 2024.

Whether you already have a podcast, or are looking to start one from scratch, this episode is breaking down the equipment you need for your podcast setup (without breaking the bank), how to record high quality audio and video, as well as tips and strategies for marketing your video podcast.

You'll learn:

• Essential equipment for a budget-friendly video podcast setup
• Techniques for capturing high quality audio and video
• Tips and strategies to market your video podcast on social media

What are you waiting for?! Upgrade your podcast to video in 2024 with this beginner-friendly Video Podcast Guide. Let's dive in!

 

EPISODE RESOURCES:
Watch the full episode on YouTube: https://youtu.be/sXVkHAScZfY 
Join the YouTube Podcast Strategy Workshop HERE: ▶ https://shinewithnatasha.thrivecart.com/yt-podcast-workshop/ 

 

CONNECT WITH NATASHA:
Agency: http://withshinestudio.com/ 
Website: https://shinewithnatasha.com/podcast 
Instagram: https://www.instagram.com/shinewithnatasha/
YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 

Use code 'shine' for 15% off Riverside: https://creators.riverside.fm/shine 🎙️

So you have multiple offers and ideal clients... and you're wondering how to create video content for all of them – that's exactly what we're diving into in this week's episode.

In this episode, I'm breaking down a step-by-step approach to creating a versatile video content strategy for marketing multiple offers to different ideal client types – and no, the answer isn't trying to promote all your offers at once.

You'll learn:

• Strategies for running targeted "mini-campaigns" that promote specific offers or client types
• Tips on focusing your efforts on your primary offer or client to naturally attract other opportunities
• How to find the common thread in your content that resonates with multiple audiences

Stop feeling scattered and start creating intentional video content that speaks directly to your ideal customers. If you want to learn how to make your video content work smarter, not harder – this episode is for you!

 

EPISODE RESOURCES:
Watch the full episode on YouTube: https://youtu.be/yGTK64joKMg 

 

CONNECT WITH NATASHA:
Agency: http://withshinestudio.com/ 
Website: https://shinewithnatasha.com/podcast 
Instagram: https://www.instagram.com/shinewithnatasha/
YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 

Use code 'shine' for 15% off Riverside: https://creators.riverside.fm/shine 🎙️

As a creator, navigating the world of brand partnerships can be overwhelming. After years of growing my personal brand and transitioning into a season of self-management, I’ve developed a system that has helped me consistently secure brand deals. 

This isn’t about quick wins—it's about building meaningful, long-term relationships with brands that align with your vision and audience. I’ll dive into:

• The power of nurturing past connections and how it led to new opportunities
• Shifting your content strategy to attract more brand collaborations
• The importance of authenticity and organic mentions in your content
• How LinkedIn can be a game-changer for creators looking to expand their reach
• My approach to managing brand partnerships, from workflow systems to media kit updates

I’ll also reflect on some mistakes I’ve made, and how I’ve refined my process to focus on quality over quantity.

Whether you’re managing your brand solo or just want to get smarter about your creator business, this episode is packed with practical advice and lessons learned from my own experiences. Let's dive in!

 

EPISODE RESOURCES:
Join Kristen's Soulcialmate Circle: https://soulcialmate.circle.so/checkout/member?affiliate_code=bbc274 
Watch the full episode on YouTube: https://youtu.be/jTMNGyHZGu4 

 

CONNECT WITH NATASHA:
Agency: http://withshinestudio.com/ 
Website: https://shinewithnatasha.com/podcast 
Instagram: https://www.instagram.com/shinewithnatasha/
YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 

Use code 'shine' for 15% off Riverside: https://creators.riverside.fm/shine 🎙️

In a world where a single post can make or break your brand, how do you know when to respond to a trending event and when to sit on the sidelines? It can be challenging to know what to say and when to say it, which is exactly what we're unpacking in today's episode.

Since 2020, many good things have happened in pop culture, but there have also been plenty of terrible world events. As someone who has been in the social media space for the past seven years and managing accounts for brands and businesses, I've always been hyper-aware of when to respond and when to take a backseat when major trending events arise.

We'll dive into:

• The impact of your social media presence during world events
• Key factors to consider before responding to trending topics
• Real-world examples of social media hits and misses
• The dangers of succumbing to trend pressure

Regardless of whether you're a social media manager, personal brand, or CEO, it’s important to understand the complexity of how social media is affected by pop culture, news, and politics.

 

EPISODE RESOURCES:
Join the FREE Video Confidence Challenge: https://videoconfidencechallenge.com
Learn more about the Video Content Camp: https://shinewithnatasha.com/camp/
Watch the full episode on YouTube: https://youtu.be/jQBeaAupnEY 

Lissette's Post: https://www.instagram.com/p/Cy1QtFQOJ4a/?igsh=MWxjeGN6czJ6bzlpOQ==  The My 2022 IG Live: https://www.instagram.com/reel/CbsBac7Jr4g/ 

 

CONNECT WITH NATASHA:
Agency: http://withshinestudio.com/ 
Website: https://shinewithnatasha.com/podcast 
Instagram: https://www.instagram.com/shinewithnatasha/
YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 

Use code 'shine' for 15% off Riverside: https://creators.riverside.fm/shine 🎙️

Struggling with social media burnout - or on your way there? Today I want to get real about something we all face but rarely talk about - taking breaks from social media. Yep, even as a video marketing coach and agency owner who helps businesses and creators with their video content, I've taken many social media breaks myself.

And it's about time we as business owners begin to normalize taking breaks from social media.

In this episode, I'm pulling back the curtain on social media breaks. I'm spilling the tea on what real consistency looks like (spoiler: it's not what you think!), signs it's time to hit that pause button, how to make the most of your break, and how to come back stronger than ever. Let's dive in!

 

EPISODE RESOURCES:
Join the FREE Video Confidence Challenge: https://videoconfidencechallenge.com
Learn more about the Video Content Camp: https://shinewithnatasha.com/camp/
Watch the full episode on YouTube: https://youtu.be/3_gvzQuzYPo 

 

CONNECT WITH NATASHA:
Agency: http://withshinestudio.com/ 
Website: https://shinewithnatasha.com/podcast 
Instagram: https://www.instagram.com/shinewithnatasha/
YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 

I am FULLY in my long-form content era, and I feel like every business should be creating long-form content right now. 

 

In today's episode, we're diving into my long-form content strategy case study style. We'll be going into my podcast and YouTube long-form content strategy, the results I've seen so far, my entire workflow and how I approach my long-form content, and some tips you can hopefully steal for yourself if I can convince you to go all in with long-form content. Let's dive in!

 

EPISODE RESOURCES:
Join the YouTube Podcast Strategy Workshop HERE: https://shinewithnatasha.thrivecart.com/yt-podcast-workshop/
Learn more about the Video Content Camp: https://shinewithnatasha.com/camp/
Watch the full episode on YouTube: https://youtu.be/ivSmgWI7uYE 

 

CONNECT WITH NATASHA:
Website: https://shinewithnatasha.com/podcast
Instagram: https://www.instagram.com/shinewithnatasha/
YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 

Does video length really impact engagement and reach on social media? And is there an ideal length your video content should aim for? In this comprehensive guide, I'm diving deep into the ideal video lengths for various social media platforms to help you boost your engagement and reach.

 

In this episode, I'll be breaking down short vs. long form video content and exploring ways you can maximize engagement on EVERY social media platform. 

 

If you're struggling to find the perfect video length for Instagram, Facebook, YouTube, TikTok, and more - look no further! This episode is filled with actionable tips and advice that will give you insight into how short clips can captivate your audience on TikTok, while longer videos can enhance your YouTube presence. Grab a warm beverage because the tea is piping hot! 

 

 

EPISODE RESOURCES:
Join the YouTube Podcast Strategy Workshop HERE: https://shinewithnatasha.thrivecart.com/yt-podcast-workshop/ 
Learn more about the Video Content Camp: https://shinewithnatasha.com/camp/ 
Watch this episode on YouTube: https://youtu.be/KVPq2Yn6OMU 

 

CONNECT WITH NATASHA:
Website: https://shinewithnatasha.com/podcast
Instagram: https://www.instagram.com/shinewithnatasha/
YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 

Want to easily create a month of videos in 3 days that drive community engagement?

Cut your video content creation time in half by learning the simple and proven strategies taught in the new and improved 3-Day Video Confidence Challenge.

As a bonus, when you complete Day 3 and publish your video, you can submit it to Natasha, your challenge host, for a free audit!

 

Sign up for the free challenge for quick video exercises and daily tasks to help you leverage the power of video marketing without burnout. (no trends or quick hacks required).

https://www.videoconfidencechallenge.com/

 

Learn more about the Video Content Camp: https://shinewithnatasha.com/camp

 

If you've already signed up for the challenge in years past, you will want to sign up again as it's been completely revamped with new content. This challenge is 100% self-paced and evergreen so you can complete it on your own time.

 

CONNECT WITH NATASHA:
Website: https://shinewithnatasha.com/podcast
Instagram: https://www.instagram.com/shinewithnatasha/
YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 

How you structure your video can be the difference between a video that flops and a video that reaches your ideal client, gets quality social media engagement, and even drives sales.

That's why in today's episode, I'm sharing how to optimize the most important part of your video structure, your hook. 

We're going to be diving into the 3 types of video hooks with examples, and then I'm going to be sharing with you how you can apply these hooks to each of the 3 different types of original video content (talking videos, quote videos, and storytelling videos).

 

EPISODE RESOURCES:
Join the FREE Video Confidence Challenge HERE: https://videoconfidencechallenge.com
Learn more about the Video Content Camp: https://shinewithnatasha.com/camp
Watch this episode on YouTube: https://youtu.be/uXq6vVPNc4Y 

 

CONNECT WITH NATASHA:
Website: https://shinewithnatasha.com/podcast
Instagram: https://www.instagram.com/shinewithnatasha/
YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 

Want to cut your short-form content creation time in half? Get ready to master Reels, TikTok & Shorts fast with these 3 proven low-lift strategies!

In this episode, I'm sharing 3 low-lift strategies that will streamline your short-form video content workflow with half the effort, and double the impact.

If you want to speed up your short-form video production this episode is for you.

EPISODE RESOURCES:
Join the FREE Video Confidence Challenge HERE: https://shinewithnatasha.myflodesk.com/challenge
Learn more about the Video Content Camp: https://shinewithnatasha.com/camp
Watch this episode on YouTube: https://youtu.be/Ak53JmVppoA 

 

CONNECT WITH NATASHA:
Website: https://shinewithnatasha.com/podcast
Instagram: https://www.instagram.com/shinewithnatasha/
YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 

Hot take: the faceless Instagram account trend is a SCAM.

If you found yourself recently searching 'how to grow on Instagram without showing your face' only to see promises of multiple $10K months in the form of passive income and wondering if it's too good to be true... yes, my friend, it is (in my opinion).

Keep listening to find out why.

 

EPISODE RESOURCES:
Learn more about the Video Content Camp: https://shinewithnatasha.com/camp 

CONNECT WITH NATASHA:
Website: https://shinewithnatasha.com/podcast
Instagram: https://www.instagram.com/shinewithnatasha/
YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw 

Today I'm exposing my social media strategy for 2024! 

In this episode, I'm breaking down my entire social media marketing strategy including:

- my content strategy
- which social platforms I'll be leveraging
- and how I plan to repurpose content across platforms

If you want some inspo for your business social media strategy then stay tuned because this episode is for you.

 

EPISODE RESOURCES:
Learn more about Shine Studio: https://shinewithnatasha.myflodesk.com/invite 
Sign up for the Email List: https://shinewithnatasha.myflodesk.com/links 
Learn more about the Video Content Camp: https://shinewithnatasha.com/camp

 

CONNECT WITH NATASHA:
Website: https://shinewithnatasha.com/podcast
Instagram: https://www.instagram.com/shinewithnatasha/
YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

This episode is for you if you're FINALLY ready to have a successful launch! Chances are, you know the feeling of having a launch flop - or maybe this is your first launch and you're afraid of failing.

As someone who has been through tons of launches, I got you covered! Whether it's your first launch or tenth, I'm sharing my top 3 launch strategies that I include in all of my - and my clients' - launch plans to maximize the success of launch day and beyond. Let's dive in!

EPISODE RESOURCES:

Learn more about the Video Content Camp: https://shinewithnatasha.com/camp

Listen to Episodes 1 -3 of the Video Sales School Series:

Six Common Sales Mistakes and How to Fix Them With Video Content | Video Sales School

It's Time to Ditch 'Link in Bio': Here's How to Write High-Converting CTAs | Video Sales School

Revamp Your Launch with Repurposed Social Media Content: Turn Sales Copy into Engaging Posts | Video Sales School

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Is Threads a game-changer, or just another app adding to the noise in the social media world?

In today's episode we're diving into the world of Threads, Meta's new app that they've added to their growing social media portfolio.

If you're curious to find out what type of posts work best on Threads, how you can leverage Threads to build and expand your community, and how Threads can support your current content strategy, then keep on listening because this episode is spilling ALL the tea on Meta's newest social media app.

EPISODE RESOURCES:

Listen to the B2B Profile Experience episode here: https://podcasts.apple.com/ca/podcast/why-your-profile-experience-is-equally-important-as/id1491553314?i=1000612430952

Join the FREE Video Confidence Challenge here: https://www.videoconfidencechallenge.com

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

If posting on social media for your business is feeling a lot like summer school for you right now, then this episode is for you. So many entrepreneurs often perceive social media to be a daunting chore rather than an enjoyable aspect of their business.

But imagine this: what if I shared a method where you could effortlessly share non-business content on your social media this summer, all while effectively nurturing your audience AND enhancing your existing strategy? Believe it or not, it's entirely possible.

Today, I'll be exploring the psychology behind why people feel a stronger connection with your brand when you share non-business content alongside your regular content (and on the flip side, how solely posting business-related content and maintaining an overly polished image can turn them off). Keep listening to learn how you can show up on social media this summer in a way that's FUN for you and your audience this summer, and that is still strategically aligned with your brand and the audience you're trying to target.

EPISODE RESOURCES:

Submit your questions for Episode 100 HERE: https://airtable.com/shrTtP8fv2i7AOg0R

Join the free Video Confidence Challenge: https://shinewithnatasha.com/challenge

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Today we are celebrating a HUGE milestone for the Shine Online Podcast, reaching 10K monthly podcast downloads! And to celebrate, I want to do a deep dive into how I did it. In this episode, I'll take you on a captivating journey through my three-year-long podcasting adventure, including the pivotal role played by the HubSpot Creators Program.

Brace yourself as we delve deep into the strategies and techniques that fueled the organic growth of my podcast, while also acknowledging the assistance of paid ads without compromising the quality of my target audience. Furthermore, gain invaluable insights and practical advice as I share my personal recommendations for those embarking on a podcasting journey from scratch. Get ready to unlock the secrets to podcasting success as we dive into this celebratory episode!

EPISODE RESOURCES:

Submit your questions for Episode 100 HERE: https://airtable.com/shrTtP8fv2i7AOg0R

Join the free Video Confidence Challenge: https://shinewithnatasha.com/challenge

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Here's a hot take - your IG Grid doesn't need to be aesthetic or perfect.

While having a Grid that is organized and consistent is important, a piece that I often see people forgetting about is the overall profile experience. People often focus so much on the content that they're creating without realizing that their profile experience is just as important - if not MORE important - and it could also be why you're struggling with slow growth, low engagement, and low sales.

Keep on listening to learn more about how to create the ultimate profile experience for your target audience using my proven methodologies from my core program the Video Content Camp. I'm going to be diving into what your profile experience is, how to audit your current profile experience, and actionable steps you can take to maximize your profile experience so you can begin to see an increase in growth, engagement, and sales in your business.

EPISODE RESOURCES:

Learn more about the Video Content Camp: https://shinewithnatasha.com/camp

Watch this episode on YouTube: https://www.youtube.com/watch?v=ZGIx5lgC5O4

YOUTUBE VIDEOS MENTIONED:

Strategic Ways to Use Grid Pinning: https://www.youtube.com/watch?v=tC0UHK_HH6w

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

How do you create meaningful change in your industry, even if you're not famous or well-known in your space yet? By having the audacity to show up! Today's guest shares how she not only landed her biggest podcast interview to date but also was the catalyst for creating a more diverse stage at a well-known conference for video marketers, by simply having the audacity to show up and let her voice be heard. Sonia Thompson, the founder of the Inclusive Marketing podcast, and an inclusive marketing strategist, consultant, and educator, walks us through the IG Live and DM that sparked a bigger conversation on the lack of diversity and representation in conference panel lineups - and ultimately led to her landing her biggest podcast interview yet, and created a more diverse stage.

CONNECT WITH SONIA:

https://inclusivemarketing.co/category/podcast/

https://www.soniaethompson.com/about-sonia-thompson/

https://www.instagram.com/soniaethompson/

EPISODE RESOURCES:

Join the Mastermind: https://shinewithnatasha.com/mastermind

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Too many business owners fall into one specific trap of content creation: they spend too much time and effort trying to be an influencer, and it’s not getting them the results that they want. Do you know why?

Because they’re prioritizing the wrong things.

Influencers have different needs than business owners. For an influencer to grow their page, they need followers. They need reach. They need numbers.

You might be thinking, “Doesn’t a business need these things too?” Not necessarily. Let me tell you what you ACTUALLY should be prioritizing as a business owner looking to enhance your social media presence.

WORK WITH NATASHA:

Join my signature program to learn more: https://shinewithnatasha.com/accelerator

Participate in the FREE video challenge: http://videoconfidencechallenge.com/

CONNECT WITH NATASHA:

Website: https://shinewithnatasha.com/podcast

Instagram: https://www.instagram.com/shinewithnatasha/

YouTube: https://www.youtube.com/channel/UCL2BMkT_7jIu5NeV_yAXScw

Karsen Murray is bi-polar business owner, wife, daughter, sister and friend. She's passionate about mental health, marketing, community-building and her personal favorite: celebrating the big and small things in life. By day you can find her helping small business owning gals market what they do like a pro and by night you can find her reading a good book in my bubble bath while sipping a glass of pink wine.

In this episode, Karsen and I will chat about the decision to pause our podcasts and shifting our energy from business growth to personal growth. Besides this, we’ll also talk about knowing when it’s time to press pause versus cranking out content for the sake of it, black & white thinking when it comes to quitting or continuing on, and when consistency is more or less important than pausing. Last but not least, we’ll let you in on what we're going to be doing during our pause. Keep listening for more!

SHOW NOTES

CONNECT WITH KARSEN:

On Instagram: @karsenmurray

Website: https://karsenmurray.com/

CONNECT WITH ME:

Instagram

Shine with Natasha Website

Yasmine Salem Hamdan is a brand protection lawyer, business consultant, and an educator in digital entrepreneurship.She is also the founder of Coaches & Company, a digital education & media company, providing service-based entrepreneurs & freelancers with the resources & tools needed to protect themselves legally in business. Coaches & Company launched its newest offering this January, titled Crème de la Crème, a Verified Online Business Registry & Searchable Directory with the goal of making it easier to find & collaborate with vetted, qualified, & professional service providers in business.

In this episode, Yasmine will tell us a bit more about her business, her entrepreneurial journey, and how the pandemic has affected this. Besides this, we’ll chat about the legal aspects of starting a business and the nuances of infringement and intellectual property. Last but not least, we’ll discuss the things you need to think about when scaling your business. Keep listening to hear more from Yasmine! 

SHOW NOTES

CONNECT WITH YASMINE: 

On Instagram: @yasminesalemhamdan & @coachesandcompany

Website: https://www.coachesandcompany.com/

CONNECT WITH ME:

Instagram

Shine with Natasha Website

Jera Foster-Fell, aka Jera Bean, is a social media coach, speaker, and content creator. Jera teaches the ins and outs of creating your own personal brand online, the secrets to building a loyal and engaged community, and all the steps that it takes to use social media as a powerful + positive tool for your business. She is the founder of The Social Media Saloon, an intensive coaching program that focuses on Instagram, has created social media programs for major brands like MAC cosmetics, and has led social media bootcamp series training hundreds of people on TikTok for companies like Estee Lauder. Jera prides herself on always putting forth a mix of determination, creativity, humor, and authenticity also known as the secret sauce!

In five years, Jera went from drowning in a soul-sucking job with no defined purpose while suffering from social anxiety, to owning a multiple six-figure business and dominating the lifestyle sector of social media. She has built her community to more than 175k on Instagram and 1 million on TikTok (in less than a year!), and has crowned herself the queen of pivoting (from graphic design, to SoulCycle instructor, to content creator, to Instagram strategist).

In this episode, we’ll chat about how Reels vs TikTok are playing a role in our strategies going in 2022, original content vs trending content, and what Jera does to get through those moments when engagement is low. Besides this, we’ll also talk about the authenticity of TikTok, common mistakes Jera sees with brands trying to use TikTok, and how she plans her content in a time where there has been such a movement towards more reactive, in-the-moment content. Keep listening to hear more from Jera!

SHOW NOTES

CONNECT WITH JERA:

On Instagram: @jera.bean & @thesocialmediasaloon

On TikTok: @jera.bean

Website:  https://www.jerabean.com/saloon/

CONNECT WITH ME:

Instagram

Shine with Natasha Website

***Trigger Warning: Eating Disorders***

Ali Bonar is CEO and founder of Oat Haus, a CPG company on a mission to make food fun. Their flagship product, Granola Butter, is the world's first oat-based spread. Ali created Oat Haus after a decade-long battle with an eating disorder, and is passionate about helping others love themselves inside and out. She currently resides in Philadelphia with her partner Eric and their dog, Squishy.

In this episode, we’ll chat about how Ali came up with Oat Haus including her eating disorder recovery, how she came to know that entrepreneurship was for her, and the decision to quit her full-time job. Besides this, Ali will tell us about how she came up with the brand of her product, her experience on Shark Tank, and how that brought her and her co-founders closer together. Last but not least, we’ll dive into the way in which Ali uses Instagram and her tips for other product brands looking to use social media to connect with people on a personal level. Keep listening to hear more from Ali!

Check out my Instagram Confidence Accelerator here and don’t forget to also check out the Cubicle to CEO Podcast!

SHOW NOTES

CONNECT WITH ALI:

On Instagram: @alibonar & @oat.haus

Website: https://oat.haus/

CONNECT WITH ME:

Instagram

Shine with Natasha Website

Today, we're talking all about making sales from Instagram, from how long it will take to how many followers you really need to make sales on the platform. In this episode, I’ll  teach you how to sell on Instagram using my 3 step sales strategy that will convert followers into customers in no time. If you use your Instagram for business and you’re hoping to drive more sales to your business via Instagram, then keep listening because this episode is for you!

You can also check out my YouTube video on making sales from Instagram here and don’t forget to also check out the Cubicle to CEO Podcast!

SHOW NOTES

CONNECT WITH ME:

Instagram

Shine with Natasha Website

Lissette Calveiro is a Latina digital entrepreneur living in New York City as an influencer marketing consultant to Fortune 500 brands, social media content creator, and business coach for influencers & personal brands looking to master social media from a more human lens. Her decade-long expertise as both influencer marketer and creator has been featured across publications including Business Insider, New York Magazine, CNBC, and Good Morning America; and as a featured speaker on the stages of Create & Cultivate’s Small Business Summit and Later Media’s #LaterCon. She was named a Top 10 Social Media Coach by Yahoo!, and received a Shorty Award for her influencer campaign work.

In this episode, we’ll chat about Lissette’s background, creating a well-rounded brand, and preventing burnout. Besides this, Lissette and I will also talk about Instagram’s wide range of content and the type of content Lissette loves most. Last but not least, we’ll dive into brand partnerships and how to make money with them, negotiating payment, and how brands may view ebbs and flows in engagement. Plus, Lissette will share her advice for building an engaged, intentional community. Keep listening to hear more!

Check out my Instagram Confidence Accelerator here and don’t forget to also check out the Cubicle to CEO Podcast!

SHOW NOTES

CONNECT WITH LISSETTE:

On Instagram: @lissettecalv & @influencewithimpact 

Website: https://influencewithimpact.co/

CONNECT WITH ME:

Instagram

Shine with Natasha Website

So you're asking yourself, "Do you really need a niche on Instagram?" My answer: No!

Today, we are addressing one of the hottest topics in business, marketing, and Instagram and that is: Do you need to have a niche? In this episode, I’ll tackle the concept of niching down on social media and I’ll show you how to build a strategy that allows you to talk about your different interests while still being strategic in what you choose to post. I’ll also break down why it’s recommended to have a niche, why this doesn’t always work, and all things content pillars including what they are, what they aren’t, and where to use them. Keep listening to find out what you should be doing instead and don’t forget that you can also catch this episode on my YouTube channel here! 

Check out my Instagram Confidence Accelerator here and don’t forget to also check out the Cubicle to CEO Podcast!

SHOW NOTES

CONNECT WITH ME:

Instagram

Shine with Natasha Website

 

Taylor Loren is a social & content marketing strategist with 13+ years of experience building brands online. As a course creator, she is helping the next generation of marketers grow their careers through education like The Reels Course! Taylor was previously Head of Marketing at Girlboss and Later.com, and her viral TikToks and Reels have racked up over 55 million views.

In this episode, Taylor will recap her career journey including how it led her to her first year of entrepreneurship full-time in 2021. In addition, Taylor will share some of the biggest lessons she’s learned during her time at Later and Girl Boss that she now applies to her own business, content, and life. Besides this, we’ll chat about Taylor’s team building, how she’s finding balance in her life, and why slow growth may be beneficial for your business. Last but not least, we’ll talk about viral growth, reels vs. TikTok, and mental health and social media. Keep listening to hear more from Taylor!

SHOW NOTES

CONNECT WITH TAYLOR:

On Instagram: @taylor.loren & @reelstips

Website: www.taylorloren.co

CONNECT WITH ME:

Instagram

Shine with Natasha Website

Named one of the top small business experts to watch in 2018 and the founder of one of the top websites for solopreneurs in 2020, Jessica Rasdall is helping small business owners scale their impact and income through tried-and-tested communication strategies. As a best-selling author, motivational speaker, and host of The Speak to Scale Podcast, Jessica partners with small business owners to help them scale their business (and impact) from the stage. Jessica has shared her story of turning her “mess into a message” for 15 years and has been featured on major international media outlets such as ABC's 20/20, Katie Couric, The Guardian, MTV, Netflix, and many more. Today, Jessica is fiercely dedicated to helping small business owners craft presentations and speaking strategies that connect with their audience and scale their business from the stage. When she’s not handcrafting presentations for industry experts, she’s homeschooling her children in sunny Florida.

In this episode, Jessica will talk to us about what a speaking stage can be and how speaking can help scale our brands including the different types of speaking. Besides this, we’ll chat about all of the struggles that come with pricing, figuring out what to charge for your speaking, and ensuring that you are getting what you deserve for your effort. On the flip side, we’ll discuss the importance of putting in the work to ensure you’re delivering a talk that’s worthy of the price you’ve asked for, pitching and selling from the stage, and navigating speaking inquiries. Last but not least, Jessica will give us some tips on dealing with nerves. Keep listening to hear Jessica’s tips for growing your business with speaking!

This episode is brought to you by my Instagram Authority Mastermind! Apply here.

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CONNECT WITH JESSICA:

On Instagram: @jessicarasdall

Website: https://thepublicspeakingstrategist.com/

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Shine with Natasha Website

Today I’m sharing with you a deep dive into the Shine With Natasha team! This was a very highly requested episode, so I wanted to pull back the curtain and talk more about the team that I love so much and that has truly helped me grow and scale my business while also being able to work less. As the visionary, CEO, and talent, my incredible team has allowed me to use my time and energy in the place that I need most and I’m so grateful for each and every one of them.

In this episode, I’m going to be discussing my hiring journey including why I tend to gravitate towards a lean team, lessons I’ve learned from hiring, and tips for nailing your team dynamic. Besides this, I’ll give a team breakdown including who my team members are, what they do. and how they get paid as well as the main tools we use. Keep listening to get the inside scoop on the SWN team!

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Shine with Natasha Website

Today, I’m breaking down how to use Instagram to book your next speaking gig (no pitching required)! Whether you're looking to become a paid speaker, speak at a conference, or land your first speaking gig, this episode will give you tips and tricks to help you book speaking gigs by leveraging all the surfaces and tools that Instagram has to offer including your bio, profile, and more - no prior speaking experience required. Keep listening as I dive into the various ways Instagram can help you land your next speaking gig.

You can also check out my YouTube video on using Instagram to book your next speaking gig here!

This episode is brought to you by my Instagram Authority Mastermind! Join here.

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CONNECT WITH ME:

Instagram

Shine with Natasha Website

Bold entrepreneur and savvy business coach, Erin Winters-White of Erin On Demand is a Brand & Content Strategist who coaches top influencers and entrepreneurs on how to leverage their audiences into profitable businesses. Erin has organically grown her YouTube channel to nearly 300K subscribers and her Instagram following to over 55K in just two and a half years. She has partnered with brands such as Target, Google, GoDaddy, Office Depot/Office Max, amongst others. Erin On Demand also has a subscription-based membership club, the eBrand Club, with over 700 entrepreneurs who are growing their brands into full-time businesses and is now launching her highly-anticipated course, Creator to CEO, which will teach creators how to turn their platform into a high-earning product or service-based business.

In this episode, Erin will let us in on her journey from content creator to CEO and using joy as a benchmark for deciding when to pivot her business. Besides this, we’ll chat about making business goals that are rooted in the lifestyle you want while also ensuring your dreams are not dictated by where you are now and the complexities of working with family. Erin will also talk about launching her first physical product which led to her finding an office space and having to deal with customer service and fulfilling orders. Last but not least, Erin will share her tips for those who are determined to turn their content creation into a business and attracting opportunities like #YouTubeSmallBizDay and Girl Boss Workshop. Keep listening to hear more about creating your brand vision to scale.

This episode is brought to you by my Instagram Authority Mastermind - be the first to know when I announce the summer 2022 cohort here.

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CONNECT WITH ERIN:

On Instagram: @erinondemand

On YouTube: erinondemand

Website: www.erinondemand.com

CONNECT WITH ME:

Instagram

Shine with Natasha Website