Explorez tous les épisodes du podcast The SEO Podcast: Page 2 Podcast Hosted by Jon Clark & Joe DeVita
| Titre | Date | Durée | |
|---|---|---|---|
| Why JavaScript Isn’t the Problem — Rendering Is with Giacomo Zecchini | 20 juil. 2026 | 01:01:14 | |
https://page2pod.com - JavaScript isn't breaking your SEO — rendering is. Merj R&D Director Giacomo Zecchini on what Google and AI crawlers actually see. Giacomo Zecchini has spent years injecting tracking beacons into Google's rendering service to replace industry folklore with data. His research with Vercel found that virtually every indexable page crawled by Googlebot gets rendered — so the "rendering budget" most SEOs plan around doesn't behave the way the industry assumes. The real failures live in implementation: APIs timing out mid-render, lazy-loaded content that never fires under Google's viewport expansion, and hero images that shove main content thousands of pixels down the page. Do AI crawlers render JavaScript? Some can — but none do it consistently. Giacomo's testing shows bots like ClaudeBot, Mistral, and DuckAssistBot sometimes render and sometimes fetch raw HTML using the same user agent, which is why Answer Engine Optimization (AEO) starts with content that survives a no-render fetch. He also makes the case for serving Markdown to bots via the Accept HTTP header (a web standard) instead of .md URLs, and shows how one swapped ARIA label made ChatGPT's agent click Cancel instead of Save — turning accessibility into an agentic-web requirement, not a nice-to-have. ⚙️ In This Episode
A masterclass in the infrastructure layer of search visibility — what machines can actually access, interpret, and act on. Subscribe for practitioner-level SEO, AEO, and GEO conversations every week. 💬 Giacomo serves Markdown to any bot that asks for it — Google's advice notwithstanding. Would you serve Markdown to AI crawlers on a client site, or is HTML-only still the right call? Tell us in the comments. Connect with Giacomo Zecchini✅ Follow Giacomo Zecchini on LinkedIn: https://www.linkedin.com/in/gzecchini/✅ Follow Giacomo Zecchini on X / Twitter: https://x.com/giacomozecchini✅ Follow Giacomo Zecchini on Bluesky: https://bsky.app/profile/giacomozecchini.bsky.social✅ Follow Giacomo Zecchini on Mastodon: https://mastodon.social/@giacomozecchini✅ Follow Giacomo Zecchini on SpeakerDeck: https://speakerdeck.com/giacomozecchini✅ Follow Giacomo Zecchini on SlideShare: https://www.slideshare.net/giacomozecchini✅ Giacomo Zecchini's Personal Website: https://giacomozecchini.com Sponsored by Moving Traffic Media → https://www.movingtrafficmedia.com Follow the Page 2 Podcast✅ Page 2 Podcast on Youtube → https://www.youtube.com/@thepage2podcast922✅ Page 2 Podcast on Linkedin → https://www.linkedin.com/company/page2podcast✅ Page 2 Podcast on Facebook → https://www.facebook.com/ThePage2Podcast/✅ Page 2 Podcast on Instagram → https://www.instagram.com/page2pod✅ Page 2 Podcast on Tiktok → https://www.tiktok.com/@jonleeclarkFollow Jon Clark✅ Jon Clark on Twitter → https://x.com/jonlclark✅ Jon Clark on Linkedin → https://www.linkedin.com/in/jonlclark 🛠️ Tools & Resources Mentioned• Merj Official Site: https://merj.com• Google JS Rendering Capabilities Research with Vercel: https://vercel.com/blog/how-google-handles-javascript-throughout-the-indexing-process• AI Cralwer's Accept Language Research: https://www.linkedin.com/posts/merj-com_this-is-something-most-multilingual-sites-activity-7434943896385822720-T2u1• Merj's take on serving Markdown Files: https://www.linkedin.com/posts/merj-com_ai-agents-are-reading-your-site-right-now-activity-7466111771209142272-3xEy | |||
| 95% of SEO Work Is Waste: Marcos Ciarrocchi on Winning AI Search with Topical Authority 🤖 | 13 juil. 2026 | 01:11:00 | |
https://page2pod.com - In this episode Marcos Ciarrocchi, co-founder of Graphite, breaks down why Graphite believes that 95% of SEO work is often waste and why the real leverage comes from identifying the small percentage of initiatives that actually drive growth. The conversation dives deep into how SEO strategy is shifting from keyword-first thinking to topic-first systems built around search intent, topical authority, AI prompts, and answer engine visibility.The discussion also explores how AEO and SEO may not be separate disciplines, but two versions of the same strategic question: what does the user want, and are you the best answer?🤖 In This Episode• Why Graphite believes 95% of SEO work does not drive meaningful impact• How Marcos defines a “topic” as a cluster of intent, not just keywords• Why topic graphs are living systems that change as search behavior evolves• How AI prompts, question clusters, and query fan-outs connect to traditional SEO and content marketing • The role of topical authority in deciding what content a site can realistically rank for• Why smaller sites may need to target more specific topic variants before expanding• How internal linking helps redistribute authority across large websites• Why content structure, FAQs, headings, and direct answers matter for AI citations• How RAG, citations, off-site reputation, and digital PR influence AEO visibility• Why consistency across owned and earned channels is critical for AI searchThis episode is packed with practical SEO strategy insight for marketers, SEOs, and growth teams trying to understand how search strategy should evolve in the age of AI answer engines.Subscribe to the Page 2 Podcast for more conversations with the people shaping the future of SEO, AEO, and digital visibility.What do you think matters more for AI search visibility right now: owned content, citations, or off-site reputation? Drop your thoughts in the comments.🛠️ Tools & Resources Mentioned• Marcos Ciarrocchi on LinkedIn - https://www.linkedin.com/in/marcosciarrocchi/• Graphite - https://graphite.io• Graphite’s 2026 Topical Authority Study - https://graphite.io/five-percent/topical-authority-white-paper• Graphite’s AEO Guide - https://graphite.io/five-percent/aeo-is-the-new-seo• Graphite’s Entity Position Tracking Guide - https://graphite.io/five-percent/how-to-track-entity-position-in-aiFollow the Page 2 Podcast✅ Page 2 Podcast on Youtube → https://www.youtube.com/@thepage2podcast922✅ Page 2 Podcast on Linkedin → https://www.linkedin.com/company/page2podcast✅ Page 2 Podcast on Facebook → https://www.facebook.com/ThePage2Podcast/Follow Jon Clark✅ Jon Clark on Bluesky → https://bsky.app/profile/jonclark.co✅ Jon Clark on Linkedin → https://www.linkedin.com/in/ppcmarketing/### Sponsored by Moving Traffic Media → https://www.movingtrafficmedia.comAbout Moving Traffic MediaMoving Traffic Media is a digital marketing agency that specializes in SEO, answer engine optimization, generative engine optimization, and performance media. In plain English: Moving Traffic Media helps brands show up in traditional search and in AI Answers. And they back that up with everything around it, from paid media and social to web development built for how AI agents actually browse. Moving Traffic Media was co-founded by Jon Clark and Joe DeVita and is headquartered in New York, with a second office in Miami. So if your brand isn't showing up in AI answers the way it should, contact Moving Traffic Media at: https://www.movingtrafficmedia.com. | |||
| Page 2 Rewind: Semantic Density vs. Overlap: The SEO Shift Nobody Saw Coming with Duane Forrester | 06 juil. 2026 | 01:10:53 | |
https://page2pod.com - While we're between seasons, we're revisiting some of the most impactful conversations we've had on The Page 2 Podcast. In this episode of Page 2 Podcast, Jon Clark and Joe DeVita sit down with Duane Forrester, founder and CEO of UnboundAnswers.com and a longtime search industry leader who helped launch Bing Webmaster Tools and Schema.org. Duane shares his perspective on the future of search optimization, the rise of AI-driven visibility, and why the best SEOs may need to think less like button-pushers and more like managers of intelligent systems. From structured data and LLM verification layers to chunking, semantic overlap, semantic density, query fan out, and the debate over GEO vs. AIO vs. SEO, this conversation digs into what actually matters for brands trying to remain discoverable in an AI-first search environment. 🤖 In This Episode • Why Duane believes AI has fractured search, not killed it This episode is a must-watch for SEOs, content strategists, marketers, founders, and agencies trying to understand how AI search is changing visibility, trust, and optimization. Subscribe to Page 2 Podcast for more conversations with the people shaping the future of SEO, AI, search, and digital marketing. What do you think: should we still call this SEO, or is AI search creating a completely new discipline? Drop your thoughts in the comments. Sponsored by Moving Traffic Media → https://www.movingtrafficmedia.com Follow the Page 2 Podcast Follow Jon Clark | |||
| Page 2 Rewind: Why Publishers Need to Rethink SEO for AI Search with Marshall Simmonds | 30 juin 2026 | 00:52:53 | |
https://page2pod.com - While we're between seasons, we're revisiting some of the most impactful conversations we've had on The Page 2 Podcast. In this episode, SEO pioneer Marshall Simmonds, founder of Defined Media Group, explores the past, present, and future of search. Marshall shares firsthand stories from the earliest days of SEO, including his work with About.com, the New York Times, and direct collaboration with search engines as they refined crawling and indexing. The conversation then shifts into today’s biggest challenge for publishers and marketers: AI-driven search, LLM crawlers, declining referral traffic, murky attribution, and the growing fight over content ownership and monetization. 🧠 In This Episode This episode offers a rare historical and strategic view of SEO from someone who helped build the foundation of the industry and is now helping publishers navigate its AI-driven future. Subscribe to the Page 2 Podcast for more conversations with the people shaping SEO, digital marketing, publishing, and the future of search. What do you think publishers should do about AI crawlers and declining search traffic? Drop your thoughts in the comments. Sponsored by Moving Traffic Media → https://www.movingtrafficmedia.com Follow the Page 2 Podcast Follow Jon Clark | |||
| Page 2 Rewind: Kevin Indig Explains Why Rankings Still Matter, But Not How You Think 📊 | 22 juin 2026 | 00:56:11 | |
https://page2pod.com - While we're between seasons, we're revisiting some of the most impactful conversations we've had on The Page 2 Podcast. This episode with Kevin Indig originally aired in 2025, but many of the topics are even more relevant today. We'll be back soon with brand-new episodes. Enjoy the conversation. Are Google AI Overviews killing organic search traffic? Learn how SEO strategy must shift when visibility no longer guarantees clicks.In this discussion with SEO advisor Kevin Indig, we break down the changing search landscape. If you are an SEO professional or site owner, this conversation clarifies why visibility is losing its direct correlation with traffic. We examine how the rise of AI-generated search results alters user behavior and why traditional ranking metrics are becoming less reliable indicators of success. 🤖 In This Episode • Why Google AI Overviews are reshaping ecommerce search results This episode is packed with practical insights for SEOs, content marketers, ecommerce teams, and digital leaders trying to navigate the next era of organic search. What do you think will matter more in the future of SEO: rankings, citations, mentions, or brand trust? Drop your thoughts in the comments. ✅ Subscribe to the Page 2 Podcast for more expert conversations on SEO, marketing, and growth (https://open.spotify.com/show/4mMTmBqGA8VpGGL7ItUtGk?si=i_1e0LnzR2OLUSXjMip-uQ).Sponsored by Moving Traffic Media (https://www.movingtrafficmedia.com)🔗 Resources & Links Mentioned in This Episode• Kevin Indig on Linkedin (https://www.linkedin.com/in/kevinindig/)• Growth Memo Newsletter (https://www.kevin-indig.com/newsletter/)• AI Overviews Usability Study (https://www.kevin-indig.com/ai-overviews-usability-study)• Google E-commerce SERP Features 2025 vs. 2024 (https://www.growth-memo.com/p/google-e-commerce-serp-features-2025)• LLMs and Content Structure (https://www.growth-memo.com/p/what-content-works-well-in-llms)• Measurement Shifts (https://www.linkedin.com/posts/kevinindig_the-new-normal-activity-7361369910809092096-sygI)Follow the Page 2 Podcast• Page 2 Podcast on Youtube (https://www.youtube.com/@thepage2podcast922)• Page 2 Podcast on Linkedin (https://www.linkedin.com/company/page2podcast)• Page 2 Podcast on Facebook (https://www.facebook.com/ThePage2Podcast/)Follow Jon Clark• Jon Clark on Bluesky (https://bsky.app/profile/jonclark.co)• Jon Clark on Linkedin (https://www.linkedin.com/in/ppcmarketing/) | |||
| Page 2 Rewind: ChatGPT & Perplexity Rankings Explained - How AI Search Surfaces Content with Metehan Yesilyurt | 15 juin 2026 | 00:53:24 | |
https://page2pod.com - While we're in between seasons we are revisiting some of the most impactful conversations we've had on The Page 2 Podcast. This episode originally aired in 2025. AI search is changing everything marketers thought they knew about visibility, rankings, and SEO. Jon Clark and Joe DeVita sit down with Metehan Yeşilyurt, Co-Founder and Chief Growth Officer of AEO Vision, to explore how ChatGPT, Perplexity, Claude, Gemini, and other AI-powered search experiences are reshaping the future of digital marketing. Metehan shares his journey from traditional SEO and SaaS growth into the rapidly evolving world of Answer Engine Optimization (AEO), where visibility is no longer about ranking in ten blue links—it's about becoming the source AI systems choose to cite. The conversation dives deep into how large language models retrieve information, the role of Reciprocal Rank Fusion (RRF), why brand visibility may be more important than rankings, and how content creators can adapt their strategies for an AI-first internet. From AI citations and content structuring to YouTube optimization, schema, freshness signals, and the future of agentic commerce, this episode delivers actionable insights for SEOs, marketers, founders, and content creators preparing for the next era of search. • Why traditional SEO fundamentals still matter in the age of AI search Whether you're an SEO professional, content strategist, marketer, or business owner, this episode offers a valuable framework for understanding where search is heading and how to stay ahead. 👉 Subscribe for more conversations with industry leaders shaping the future of SEO, AI, and digital marketing. 💬 Comment below: Which AI platform do you think will dominate search by 2027—ChatGPT, Gemini, Perplexity, Claude, or something else? Sponsored by Moving Traffic Media → https://www.movingtrafficmedia.com Follow the Page 2 Podcast
✅ Page 2 Podcast on Facebook → https://www.facebook.com/ThePage2Podcast/ Follow Jon Clark
✅ Jon Clark on Linkedin → https://www.linkedin.com/in/ppcmarketing/ #AISEO #AEO #AnswerEngineOptimization #ChatGPTSEO #PerplexityAI #AIVisibility #LLMOptimization #GenerativeEngineOptimization #SEO #DigitalMarketing #AISearch #GoogleAI #GeminiAI #ClaudeAI #ContentMarketing #SearchMarketing #SEOPodcast #Page2Podcast #MarketingStrategy #FutureOfSearch | |||
| Page 2 Rewind: The Truth About Google Business Profile Categories and Rankings with Claudia Tomina | 08 juin 2026 | 00:51:03 | |
https://page2pod.com - While we're between seasons, we're revisiting some of the most impactful conversations we've had on The Page 2 Podcast. This episode with Claudia Tomina originally aired in 2025, but many of the topics around local search disruption and Google My Business strategy are even more relevant today. We'll be back soon with brand-new episodes. Enjoy the conversation. What actually moves the needle in local SEO today? Local SEO expert Claudia Tomina pulls back the curtain on Google Business Profile rankings, revealing the factors most businesses overlook—from category selection and review velocity to suspensions, service-area businesses, and Google's evolving AI-powered search experience and online visibility. If you want actionable strategies to improve your local visibility and stay ahead of where Google is headed next, this is an episode you won't want to miss. Whether you're managing a single location, a multi-location franchise, a restaurant, law firm, roofer, or home services business, this episode dives into the nuances of local SEO that often get overlooked. 📍 In This Episode • How Claudia approaches a complete Google Business Profile audit • Why business categories are one of the most important local ranking factors • The impact of primary vs. secondary categories on local visibility • How business names influence Google Maps rankings • What "Popular Times" data reveals about ranking boosts • Why restaurants often have unique advantages in local search • Local SEO strategies for service-area businesses like roofers and contractors • The truth about service areas and Google Maps rankings • Best practices when moving a business location without losing reviews • How to handle Google Business Profile suspensions and reinstatements • Common causes of suspensions and deceptive content violations • Why review recency matters more than most businesses realize • How review campaigns can improve rankings and engagement • The relationship between reviews, services, menus, and keyword rankings • Why citations still matter in modern local SEO • Insights on Yelp, Apple Maps, Angie, and other trust signals • Local SEO tools for multi-location brands and franchises • Whether Google Business Profile posts still impact rankings • Why photos and videos have become powerful local SEO signals • How Google AI is detecting suspicious review behavior • What business owners should know about Google's new review moderation systems • Claudia's predictions for AI Mode and the future of local search This episode is packed with practical local SEO tactics, ranking insights, and real-world examples that can help businesses improve visibility in Google Maps and local search results. 👉 Subscribe for more expert interviews covering SEO, PPC, AI, content marketing, and digital growth strategies. 💬 Comment below: What's been your biggest challenge with Google Business Profiles—reviews, rankings, suspensions, or AI changes? Sponsored by Moving Traffic Media → https://www.movingtrafficmedia.comFollow the Page 2 Podcast✅ Page 2 Podcast on Youtube → https://www.youtube.com/@thepage2podcast922✅ Page 2 Podcast on Linkedin → https://www.linkedin.com/company/page2podcast✅ Page 2 Podcast on Facebook → https://www.facebook.com/ThePage2Podcast/Follow Jon Clark✅ Jon Clark on Bluesky → https://bsky.app/profile/jonclark.co✅ Jon Clark on Linkedin → https://www.linkedin.com/in/ppcmarketing/ | |||
| 😳 "Google Search As You Know It Is Over" — What Happens Next? | 01 juin 2026 | 00:53:26 | |
https://page2pod.com - Google I/O 2026 may have marked the biggest transformation in Google Search in over 25 years. In this episode of the Page Two Podcast, Jon Clark, Joe DeVita, and Constance Chen break down the most important announcements from Google I/O and what they mean for marketers, SEO professionals, ecommerce brands, and content creators. Constance attended Google I/O in person and shares firsthand insights into Google's evolving AI ecosystem, including AI Mode, AI Overviews, Ask YouTube, Universal Commerce Protocol (UCP), Universal Cart, WebMCP, AI agents, and the future of agentic search. The discussion explores how user behavior is changing, why traditional SEO metrics may become less important, and what businesses should be doing over the next 30 days, 90 days, and beyond to remain visible in AI-powered search experiences. 🤖 In This Episode Whether you're an SEO professional, ecommerce leader, content marketer, or business owner, this episode provides practical insights into how Google's AI-first future is reshaping visibility, traffic, and online growth. 🔔 Subscribe for more expert discussions on SEO, AI search, digital marketing, and answer engine optimization. 💬 Comment below: Which Google I/O 2026 announcement do you think will have the biggest impact on your business—AI Mode, Ask YouTube, UCP, or WebMCP? 🛠️ Tools & Resources Mentioned Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| 🚀 Nick Swan Reveals the Future of SEO Testing, AI Workflows & MCP Servers | 25 mai 2026 | 00:50:25 | |
https://page2pod.com - In this season finale of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Nick Swan, founder of SEOTesting, to explore the future of SEO experimentation, AI-powered workflows, and the rise of MCP servers. Nick shares how he accidentally built SEOTesting from a side project tracking coupon code SEO changes in Excel into a leading SEO experimentation platform used by agencies, consultants, and enterprise teams. The conversation dives deep into statistical significance in SEO testing, content refresh strategies, AI-assisted development with Claude Code and Codex, and how modern SEO teams are adapting to Google’s evolving search landscape. ⚙️ In This Episode The episode also explores: This episode is packed with actionable SEO insights, AI workflow ideas, and startup lessons for marketers, founders, and technical SEOs alike. 🛠️ Tools & Resources Mentioned 📣 Subscribe to the Page 2 Podcast for more interviews with leading SEO founders, growth marketers, and AI innovators shaping the future of search. 💬 Comment below: What SEO workflow or AI automation are you most excited to test in 2026? Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| "The Funnel Got Eaten by LLMs" — Aimee Jurenka on Measuring AI Visibility | 18 mai 2026 | 00:49:41 | |
https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Aimee Jurenka, SEO and AI Visibility Strategist at Rickety Roo and founder of seo SUSTAINABLE, to unpack what SEO looks like as AI search, LLMs, and answer engines reshape brand discovery. Aimee explains why modern SEO strategy is moving beyond traditional keyword targeting and toward topic entities, semantic associations, brand positioning, and what a company wants to be known for. She shares how marketers can measure brand visibility inside LLMs, why one-off prompt tracking can be misleading, and how SEOs can use competitor comparisons, branded queries, and content gaps to improve visibility across AI-driven search experiences. 🔍 In This Episode • Why keyword research is becoming fuel for broader topic entity strategy This episode is packed with practical insights for SEOs, content strategists, and marketers who want to build stronger brand visibility across both traditional search and emerging AI answer engines. Subscribe to the Page 2 Podcast for more conversations with SEO leaders, AI search strategists, and digital marketing experts. What do you think is the biggest shift in SEO right now: AI visibility, entity optimization, or brand authority? Drop your thoughts in the comments. 🛠️ Tools & Resources Mentioned Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| Breaking News Is Up 103% While Evergreen Tanks — Shahzad Abbas on AI Overviews | 11 mai 2026 | 00:52:35 | |
https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark sits down with Shahzad Abbas, VP of AI and Search Strategy at Define Media Group, to explore how AI is transforming the economics of news publishing, search visibility, and audience growth. Shahzad shares insights from a massive analysis of billions of clicks, revealing why breaking news is still thriving, how Google Discover is overtaking traditional search for many publishers, and why that traffic may be less valuable than it appears. The conversation digs into the changing role of SEO, the rise of answer engines, AI-driven search behavior, and what publishers need to do to stay visible as the search landscape evolves. 📰 In This Episode This episode is a valuable listen for publishers, SEO professionals, content strategists, and media leaders trying to understand what visibility looks like in the age of AI and answer engines. Subscribe to the Page 2 Podcast for more conversations with the people shaping the future of search, SEO, content strategy, and digital visibility. What do you think will matter more for publishers in the next few years: Google Search, Google Discover, or AI answer engines? Drop your thoughts in the comments. 🛠️ Tools & Resources Mentioned Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| Content Pruning, Semantic SEO, and the Future of AI Search with Everett Sizemore | Page 2 Podcast | 04 mai 2026 | 00:47:45 | |
https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Everett Sizemore, a 15-year SEO veteran and fractional SEO director at eSizemore Consulting, to unpack how brands can create clearer, more structured content for search engines, answer engines, and AI-generated results. Everett explains why semantic triples — simple subject-predicate-object relationships — are becoming increasingly important for helping machines understand what a brand is, what it does, and how its key entities connect. The conversation explores why many SaaS companies struggle to describe themselves consistently, how unclear language creates confusion across search and AI systems, and why “cutting the fluff” is more than just a writing preference — it is an SEO strategy. The episode also covers practical SEO tactics including content pruning, building content inventories, using tools like Screaming Frog, Google Search Console, Google Analytics, and Ahrefs, and revisiting foundational assets like FAQs, persona pages, and HTML sitemaps. 🧠 In This Episode This conversation is a practical guide for SEOs, SaaS marketers, and content teams who want to build clearer, more machine-readable websites that perform across both search and AI-driven discovery. Subscribe to the Page 2 Podcast for more conversations with SEO leaders, digital marketers, and search innovators helping brands move beyond Page 2. Comment below: What is one part of your website or brand messaging that could be made clearer for search engines and AI tools? 🛠️ Tools & Resources Mentioned Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| Darren Shaw on Winning Local Search: Google Maps & AI SEO Secrets Revealed | 27 avr. 2026 | 00:47:02 | |
https://page2pod.com - In this episode of the Page 2 Podcast, we sit down with Darren Shaw, founder of Whitespark, to explore how AI is transforming local search and what it means for businesses trying to rank in Google. Darren shares insights from over 20 years in local SEO, including how traditional ranking signals like reviews, citations, and proximity are being reinterpreted by AI-powered systems. We dive deep into review strategies, semantic SEO, citation optimization, and how tools like AI-driven maps and Ask Maps are reshaping visibility. If you're a local business owner, marketer, or SEO professional, this episode is packed with actionable strategies to help you stay ahead in an AI-first search landscape. 🚀 In This Episode This episode breaks down the future of local SEO and gives you a practical roadmap to adapt your strategy for AI-powered search. 🛠️ Tools & Resources Mentioned 👉 Don’t miss future insights on SEO, AI, and digital strategy—subscribe to the Page 2 Podcast الآن! 💬 What’s YOUR biggest challenge with AI and local SEO right now? Drop a comment below—we’d love to hear your thoughts! Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| 👉 Lily Ray onThe #1 Thing That Survives Every Google Update (Even AI) | 20 avr. 2026 | 00:50:40 | |
https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with SEO powerhouse Lily Ray to unpack the future of search in the age of AI. From her new consultancy Algorythmic to the evolution of E-E-A-T and the rise of Answer Engine Optimization (AEO), Lily shares cutting-edge insights on how brands can stay visible in both Google and AI-driven platforms like ChatGPT. They dive into how SEO teams are adapting to rapid AI advancements, why foundational SEO still matters more than ever, and what’s actually working (and not working) when it comes to ranking in both traditional search and LLMs. Plus, Lily reveals how she uses tools like Claude, Gemini, and ChatGPT to build workflows, analyze data, and stay ahead of algorithm updates. If you’re a marketer, SEO, or business owner trying to navigate the chaos of AI search, this episode is packed with practical strategies and future-proof insights you can’t afford to miss. 🔍 In This Episode This episode breaks down exactly how to adapt your SEO strategy for the AI-first search landscape. 👉 Subscribe for more expert insights on SEO, AI, and digital marketing every week! 🛠️ Tools & Resources Mentioned Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| What Ross Simmonds Learned from Analyzing 8,500+ Keywords on Reddit (and How You can Apply It) | 13 avr. 2026 | 00:54:59 | |
https://page2pod.com - In this episode of the Page 2 Podcast, we sit down with Ross Simmonds to unpack one of the biggest shifts happening in search today: Reddit's rise in Google rankings and AI-generated answers. After analyzing over 8,500 keywords across 13 B2B brands, Ross reveals why long-tail queries—once ignored due to "zero search volume"—are now driving real traffic, conversions, and visibility across both Google and LLMs. We dive deep into how brands are losing control of their narrative to anonymous users, why Reddit is dominating bottom-of-funnel searches, and how marketers can adapt with a distribution-first mindset. Ross also shares tactical frameworks for building a Reddit presence, blending organic and paid strategies, and leveraging AI to scale smarter—not just faster. Whether you're in SEO, content marketing, or growth, this episode will completely reshape how you think about visibility in 2026 and beyond. 🚀 In This Episode This episode breaks down exactly how modern marketers can win in a world where search, AI, and community-driven content collide. 👍 If you found this valuable, make sure to subscribe for more insights on SEO, AI, and content marketing strategy. 🛠️ Tools & Resources Mentioned Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| Louisa Frahm on News SEO: Google Trends, AI & Content Strategy Explained | 06 avr. 2026 | 00:54:59 | |
https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Constance Chen sit down with Louisa Frahm, former ESPN SEO Director and Google Trends curator, to break down the evolving world of news SEO, AI-driven search, and audience-first content strategy. Louisa shares deep insights from her decade-plus experience shaping SEO strategies at major media brands, revealing how to win editorial buy-in, leverage Google Trends for real-time opportunities, and build scalable content systems that thrive in the age of AI Overviews and zero-click search. From practical newsroom tactics to forward-looking SEO frameworks, this episode is packed with actionable strategies for SEOs, content teams, and media professionals navigating today’s rapidly changing search landscape. 📊 In This Episode • 🎯 How to turn skeptical editors into SEO allies through training and trust This episode delivers a masterclass in modern SEO—blending newsroom experience, AI insights, and real-world strategy into one powerful conversation. 👉 Don’t miss future SEO insights—subscribe to the Page 2 Podcast for expert strategies every week! 💬 What’s your biggest challenge with SEO in today’s AI-driven search landscape? Drop a comment below—we’d love to hear your thoughts! 🛠️ Tools & Resources Mentioned Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| Patrick Stox on The Future of SEO in 2026: AI, Job Loss & What Comes Next 🤖 | 30 mars 2026 | 00:47:58 | |
https://page2pod.com - AI is transforming SEO faster than ever—and not everyone is ready for what’s coming next. In this episode, Patrick Stox from Ahrefs breaks down the real impact of AI on search, content, and the future of SEO jobs. From zero-click searches to programmatic content and edge SEO, this conversation dives deep into what’s actually working right now—and what might disappear entirely. If you’re in SEO, content, or digital marketing, this is a must-listen episode to stay ahead of the curve. 🔍 In This Episode• 🤖 Why AI is creating fear, burnout, and uncertainty across the SEO industry This episode is packed with actionable insights on how to adapt your SEO strategy in an AI-driven world. If you want to stay competitive in SEO as AI reshapes the landscape, this episode gives you the clarity and direction you need. 👉 Subscribe for more deep dives into SEO, AI, and digital marketing trends that actually matter. 🔗 Tools and Resources Mentioned: Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| Inside the New 2026 AI Search Study: What Marketers Must Know with Baruch Toledano 📊 | 23 mars 2026 | 00:50:26 | |
https://page2pod.com - AI is transforming how users discover information, shifting from traditional search engines to AI-powered answers. In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Baruch Toledano (SimilarWeb) to break down the latest insights from the Generative AI Landscape Study and the 2026 AI Brand Visibility Report. They explore how AI search differs from Google, why prompts are getting longer and more complex, and what it takes for brands to appear inside AI-generated answers. From the rise of niche publishers to the growing importance of your entire digital footprint, this episode is packed with actionable insights for marketers navigating the next era of search. 🔍 In This Episode • How AI is compressing the internet into a single answer and changing discovery This episode reveals how marketers can adapt their strategies to stay visible in an AI-first search world. If you found this episode valuable, subscribe to the Page 2 Podcast for more insights on SEO, AI, and digital marketing. 💬 Comment below: How are you adapting your SEO strategy for AI search and AEO? 🛠️ Resources & Platforms Mentioned Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| Is AI Killing SEO? Conductor’s Massive AEO Study Explained 📊 | 16 mars 2026 | 00:53:04 | |
https://page2pod.com - AI search is exploding in hype, but what does the data actually say? In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Patrick Reinhart, VP of Services & Thought Leadership at Conductor, to unpack one of the largest AEO and GEO benchmark studies ever conducted. After analyzing millions of prompts and billions of sessions, the surprising finding was that AI referral traffic currently accounts for only about 1% of total web traffic. So why are companies reorganizing teams and shifting budgets toward AI optimization? Patrick explains how AI search isn’t really about traffic (yet)**—it’s about **brand visibility, citations, sentiment, and authority across large language models like ChatGPT and Gemini. As traditional search and AI search converge, marketing teams must learn how to optimize for both ecosystems simultaneously. The conversation dives into the realities behind AI Overviews, the future of affiliate-heavy sites, why schema markup and proprietary research are becoming more valuable, and how brands should think about visibility when traffic might decline but revenue continues to grow. If you're an SEO, CMO, or digital marketer trying to navigate the AI transformation of search, this episode provides a clear, data-backed roadmap. 🔍 In This Episode This episode reveals how search is fragmenting—and why smart marketers must optimize for both traditional search and AI discovery channels. 👍 Subscribe for more deep-dive conversations on SEO, AI search, and digital growth. 💬 Comment below: Do you think AI search will eventually replace Google traffic—or will traditional SEO remain dominant? Links and Resources Mentioned Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| Manual Bidding vs Google Automation: How Anthony Higman Wins $1,000 CPC Legal Keywords 🚀 | 09 mars 2026 | 00:51:35 | |
https://page2pod.com - In Episode 109 of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Anthony Higman, founder and CEO of ADSQUIRE and one of the world’s top PPC experts. Anthony manages some of the most expensive keywords on the internet—legal search—where a single click can exceed $1,000. In this deep dive, Anthony explains why his team intentionally resists automation, manually bidding on campaigns while closely analyzing search engine results pages (SERPs) to uncover Google’s algorithmic changes. From running a lean five-person agency to managing high-stakes legal advertising campaigns, this conversation explores what it takes to dominate search in one of the most competitive industries in digital marketing. Anthony also shares unconventional tactics—from geo-testing SERPs and listening to every call lead, to running creative marketing stunts like Times Square billboards—to maintain a competitive edge while delivering elite performance for law firms across the U.S. If you're interested in PPC strategy, Google Ads optimization, legal marketing, or the evolving battle between human expertise and machine learning in advertising, this episode is packed with actionable insights. 🎯 In This Episode This episode is a must-watch for PPC specialists, digital marketers, and agency owners looking to understand how elite operators compete in high-stakes advertising markets. 🔔 Subscribe for more insights from top marketing experts: 💬 Join the conversation: 🔗 Resources & Tools Mentioned Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| AI Is Disrupting Agencies - Here’s How to Survive & Scale 🚀 with John Doherty | 02 mars 2026 | 00:54:20 | |
https://page2pod.com - Today’s episode dives deep into the real side of entrepreneurship with John Doherty — founder of Credo and EditorNinja, both successfully sold — and now full-time coach to agency owners through JFD Coaching. But this isn’t just a highlight reel of exits. John shares the uncomfortable middle: the cash crunch that nearly wiped out EditorNinja, how AI rapidly shifted content economics, and the 3.5-week sprint from “I might shut this down” to signing an LOI. We explore what’s actually happening to agencies in the age of AI, why commodity positioning is killing margins, and how to build a business that’s both profitable to run and attractive to sell. From pricing strategy to hiring philosophy to value-based retainers, this episode is packed with tactical advice and founder-level perspective. 🔥 In This Episode • How EditorNinja nearly went bankrupt before being sold This episode is a masterclass in building resilient agencies in a rapidly shifting market. If you’re an agency owner navigating AI disruption, pricing pressure, or growth plateaus, this conversation will change how you think about your business. 👉 Subscribe to the Page 2 Podcast for more honest conversations about agency growth, entrepreneurship, and digital marketing strategy. 💬 Comment below: Are you repositioning your agency because of AI? Or are you still competing on price and execution? We’d love to hear where you’re at. 🎯 Resources and Links • JFD Coaching (John’s Coaching Business) - https://www.johnfdoherty.com Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| SEO Testing Secrets from SearchPilot’s Will Critchlow 🚀 | Enterprise A/B Testing That Actually Works | 23 févr. 2026 | 01:03:00 | |
https://page2pod.com - What if your SEO “best practices” are actually costing you traffic? In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with Will Critchlow, CEO and co-founder of SearchPilot and former founder of Distilled, to unpack the evolution of SEO experimentation, the transition from agency to software, and why instinct-driven SEO is no longer enough. Will shares the behind-the-scenes story of spinning SearchPilot out of Distilled just before the pandemic, how enterprise brands are running statistically rigorous SEO A/B tests across thousands of pages, and why even “obvious” fixes (like breadcrumb schema updates) can reduce traffic. We also dive deep into how SEO testing is changing in the age of LLMs. With ChatGPT and other AI tools emerging as traffic sources, traditional attribution models are breaking down—and experimentation is more critical than ever. If you care about measurable SEO impact, enterprise experimentation, or navigating the future of search, this episode is packed with insight. 🔬 In This Episode • Why “SEO best practices” can actually hurt your traffic This episode is a masterclass in bringing scientific rigor to SEO and building a controllable performance engine with provable ROI. If you found this conversation valuable, make sure to Subscribe to the Page 2 Podcast so you never miss an episode. And we’d love to hear from you—What’s the most surprising SEO test result you’ve ever seen? Drop your thoughts in the comments 👇 🔗 Tools and Resources Mentioned: • Will Critchlow on LinkedIn → https://www.linkedin.com/in/willcritchlow/ Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| Stop Chasing Traffic: Bianca Anderson’s “Heavy Hitters” SEO Playbook 🔥 | 16 févr. 2026 | 00:38:57 | |
https://page2pod.com - Episode 106 of the Page 2 Podcast features Bianca “Binks” Anderson—former SEO leader across agencies, HubSpot’s flagship blog, and Hims & Hers—breaking down why “traffic” is often the wrong north star for modern SEO. Bianca walks Jon Clark and Joe DeVita through her Heavy Hitter Framework, a conversion-weighted approach to identifying the small set of URLs driving outsized business impact (think Pareto Principle in action). Instead of panicking when organic traffic drops, this framework helps teams monitor and protect the URLs that actually move revenue—and respond faster when volatility hits. You’ll also hear Bianca’s real-world playbook for healthcare and other regulated industries, where legal review can stall (or kill) content programs. Her approach: center legal’s fears early, bake them directly into the brief, ship a defensible MVP, and scale what proves performance—without compromising user value. On the future-facing side, Bianca connects EEAT and experience-driven content to LLM visibility and AEO, including how structure (answer-first summaries, chunking, standalone sections, tables) and off-site credibility signals increasingly matter. Connect with Bianca: • Linkedin Profile: https://www.linkedin.com/in/bianca-anderson/ 🛰️ In This Episode• Why “traffic” can be a misleading KPI—and what to measure instead If you’re trying to future-proof organic growth, this episode will help you rebuild reporting and strategy around business impact—not vanity metrics. ✅ Subscribe CTA: Subscribe to the Page 2 Podcast for more conversations on SEO strategy, AEO, and growth frameworks that actually drive revenue. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| Why Your Website Doesn’t Convert (And How to Fix It) with Talia Wolf 💡 | 09 févr. 2026 | 00:52:44 | |
In this episode of the Page 2 Podcast, we sit down with Talia Wolf — founder of Getuplift, best-selling author of Emotional Targeting, and one of the world’s top CRO experts. Talia breaks down why most websites fail to convert, and it has nothing to do with button colors or headline formulas. She introduces her Emotional Targeting Framework™, a research-driven approach that uncovers the emotional drivers behind why customers actually buy. From eCommerce to B2B and service businesses, Talia shows how emotion—not best practices—should guide your CRO strategy. You’ll learn how to transform your homepage, pricing page, and product pages into high-converting assets by tapping into customer pain points, desires, and decision-making behaviors. We dive into AI’s limitations in copywriting, the psychology of trust and social image, and why optimizing your presence on Reddit, LinkedIn, and even LLMs is now mission-critical. Whether you’re a marketer, founder, or agency pro, this episode will completely reframe how you think about user experience, storytelling, and the future of conversion optimization. 🧠 In This Episode This episode is packed with powerful insights that will help you build emotionally resonant marketing that actually converts. 👍 Don’t forget to Subscribe for more game-changing marketing conversations! 📚 Resources Mentioned Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| The Future of SEO is Now: AI, Psychology & Search with Garrett Sussman 🤯 | 02 févr. 2026 | 00:51:40 | |
https://page2pod.com - Garrett Sussman, Director of Marketing at iPullRank and the mastermind behind SEO Week, joins Jon Clark and Joe DeVita on Episode 104 of the Page 2 Podcast to decode the future of SEO. This episode goes far beyond technical SEO and dives deep into the intersections of AI, psychology, and storytelling in today’s marketing landscape. We explore why the term "SEO" might be outdated, how vector embeddings and personalization are redefining search, and why confirmation bias might be the most underrated force shaping SERPs. Garrett also takes us behind the scenes of launching a new kind of SEO conference, sharing what it really takes to build a brand within a brand. If you’re feeling overwhelmed by the pace of AI or unsure what “AI Search” or “GEO” really mean—this episode will ground you with clarity, insights, and inspiration. 🧩 In This Episode: This episode is a masterclass in understanding where search is headed and how to adapt with creativity, strategy, and empathy. ✅ Subscribe for more cutting-edge insights into SEO, marketing, and AI innovation. 💬 Comment below: What do YOU think we should call the new era of SEO? AI Search, Relevance Engineering, or something else entirely? 🛠️ Tools & Resources Mentioned Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| 🧩 Inside Melissa Popp’s Multi-LLM AI Workflow for Powerful Content Strategy | 26 janv. 2026 | 00:54:32 | |
https://page2pod.com - In this episode, Jon and Joe sit down with Melissa Popp, VP of Content Strategy & Innovation at RicketyRoo, for a deep dive into content that connects — not just ranks. With over 20 years in the game, Melissa has mastered the art of blending storytelling with strategy, using AI tools like ChatGPT, Claude, and Perplexity to enhance (not replace) human insight. Melissa shares her exact workflow for integrating LLMs, the client onboarding questions that unlock authentic brand voices, and why internal linking deserves more love. She also explores the balance between creating at scale and crafting content that truly moves people. Whether you're an SEO pro, a content strategist, or navigating the noisy world of AI-powered marketing, this episode is a masterclass in doing content the right way. 🛠️ In This Episode Whether you're updating legacy blogs or starting from scratch, Melissa offers an approach that proves good content is still the best strategy — even in an AI world. 👉 Subscribe to stay ahead of the content game. 📚 Resources Mentioned Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| 💡 How Accessibility Boosts SEO & UX | Amber Hinds of Equalize Digital | 19 janv. 2026 | 00:51:14 | |
We dive into the essential and often misunderstood world of website accessibility with Amber Hinds, CEO of Equalize Digital. Amber is a leading force in digital accessibility, building tools and services that help organizations stay compliant and inclusive—while also improving SEO, UX, and conversions. From her start in web development to leading audits for higher ed and federal entities, Amber walks us through the real impact of accessibility—from legal compliance and lawsuits to measurable business improvements like lower bounce rates, increased conversions, and fewer support tickets. She breaks down where automated tools fall short, why remediation matters, and how accessibility overlaps directly with SEO strategies. We also dig into her Page Builder Accessibility Report, offering a transparent look at how major WordPress tools perform when it comes to inclusive design. Whether you're a dev, marketer, or site owner, this episode is packed with actionable insights that can future-proof your website—and your business. 🧠 In This Episode Empower your business by designing for everyone. Accessibility isn't just ethical—it's a smart, scalable advantage. 📩 Subscribe to learn from top voices in SEO, UX, and digital innovation. 🔗 Mentioned Resources & Links Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| Inside Barry Schwartz’s SEO Brain: Automation, AI & Search in 2026 🤯 | 12 janv. 2026 | 00:47:45 | |
In this kickoff to Season 5 of the Page 2 Podcast, Jon Clark and Joe speak with Barry Schwartz — the legendary technologist behind RustyBrick and the prolific voice of Search Engine Roundtable and Search Engine Land. With nearly 45,000 posts under his belt and decades of SEO insights, Barry reveals how he's built an unstoppable publishing machine while running a thriving custom software business. From automating billing at RustyBrick to maintaining an obsessive publishing schedule that starts at 5 AM, Barry shares how efficiency and passion drive everything he does. Learn how he's adapted to AI tools like Claude and Midjourney, his take on Google’s AI overviews, why automation doesn’t threaten jobs, and how he views trust, content longevity, and the future of search. 🤖 In This Episode This episode is a goldmine for marketers, SEOs, and technologists navigating the shifting landscape of AI, automation, and publishing in 2026. 👉 Subscribe to stay ahead of SEO & tech trends! Follow Barry Schwartz Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| Rand Fishkin on Escaping VC Culture, Google Leaks & AI Truths 🤖 | Episode 100 | 03 nov. 2025 | 00:47:32 | |
https://page2pod.com - In this landmark 100th episode of the Page 2 Podcast, Rand Fishkin returns to reflect on life after Moz, the liberation of leaving venture capital behind, and his journey with SparkToro. He opens up about the recent Google API leaks, the real impact of AI and LLMs in marketing, and how the digital landscape is evolving toward a zero-click future. With transparency, humor, and loads of insight, Rand dives deep into audience research, entrepreneurship, and what still excites (and frustrates) him in search marketing. Whether you're a digital marketer, entrepreneur, or SEO nerd, this episode is packed with actionable advice and real talk from one of the industry's most authentic voices. 🔍 In This Episode: From philosophical shifts in business to the power of podcasts in training AI models, this episode is a masterclass in modern marketing. 📚 Resources Mentioned Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| LLM Rankings Explained: How ChatGPT & Perplexity Surface Content in 2025 with Metehan Yesilyurt | 27 oct. 2025 | 00:53:24 | |
https://page2pod.com - In this episode, Jon Clark and Joe DeVita engage with Metehan Yesilyurt to explore the evolving landscape of SEO in the age of AI. They discuss the transition from traditional SEO metrics to new paradigms influenced by AI technologies, including the concept of Rank Fusion and the importance of brand visibility. The conversation delves into practical strategies for optimizing content for AI search engines, the role of platforms like YouTube, and the future of e-commerce with AI integration. The episode concludes with predictions for the dominance of AI search engines by 2027. Metehan dives deep into the seismic shifts in how search engines are evolving, including how visibility works in Large Language Models, the mechanics of Reciprocal Rank Fusion (RRF), and why the classic SEO metric of “rank” is rapidly becoming outdated. From prompt analysis and AI-driven content strategy to platform-specific publishing cadences and the surprising power of YouTube in LLMs, this episode is a must-listen for digital marketers and SEOs who want to stay ahead of the curve. 💡 In This Episode (🧠): If you're looking to understand the next wave of search and how to optimize for it, this episode will arm you with the knowledge you need. 🔔 Subscribe to stay ahead in SEO, AI, and digital marketing trends every week! 💬 What are you doing to optimize for AI and LLM search? Drop your thoughts in the comments below! 🔗 Mentioned in the Episode: Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| Inside Razorfish’s AI Search Strategy 🧠 | Amos Ductan on Merging SEO, Paid Search & Answer Engines | 20 oct. 2025 | 00:55:21 | |
https://page2pod.com - What happens when search engines evolve into answer engines and AI determines what your audience sees? In this episode, Jon Clark and Joe DeVita talk with Amos Ductan, SVP of Search at Razorfish, about the radical shift from traditional search to AI-powered discovery platforms like ChatGPT, Perplexity, and Google's AI mode. Amos dives into how Razorfish is merging SEO and paid media strategies, preparing for a future where prompts replace keywords, and "just showing up" in AI results becomes the new baseline for success. He also introduces the concept of "The Correction"—how AI search is recalibrating both consumer behavior and the KPIs marketers have relied on for decades. Whether you're leading an agency or managing digital campaigns, this conversation is packed with tactical insights on AI visibility, feed optimization, and how to future-proof your marketing strategy. 🤖 In This Episode Unlock a clear understanding of where search marketing is headed—and how to stay ahead. 👉 Subscribe to the Page 2 Podcast for more episodes on the future of marketing, AI, and digital strategy. 📚 Mentioned Resources & Tools Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| 🤖 How Indeed Uses Machine Learning to Power Programmatic SEO at Scale with Chris Reynolds | 13 oct. 2025 | 01:03:48 | |
https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, we sit down with Chris Reynolds, SEO Director at Indeed and former SEO leader at eBay, to unpack how massive enterprise websites manage SEO at scale. Chris dives into: Whether you’re an SEO veteran or trying to wrap your head around algorithmic indexing decisions at the highest scale, this episode is a masterclass in modern SEO strategy. 🔍 In This Episode: Chris reveals how a search experience led by AI and user intent is rewriting the rules of SEO. If you're in SEO, content strategy, or digital growth, this episode is a must-listen. ✅ Subscribe for more expert SEO insights every week! 💬 What’s your take on SEO’s future with LLMs like ChatGPT and AI overviews? Drop your thoughts below! 🔗 Useful Resources & Links from the Episode Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| LinkedIn Ads Mistakes to Avoid (From $200M Managed) ❌ AJ Wilcox’s Winning Setup | 06 oct. 2025 | 00:49:07 | |
https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, we dive deep into LinkedIn Ads with AJ Wilcox, the founder of B2Linked and one of the top voices in B2B advertising. AJ shares his journey from SEO to mastering LinkedIn ads, discussing the nuances of account setup, bidding strategies, and the importance of understanding the learning phase. With over $200 million in LinkedIn ad spend managed and direct experience with some of the platform's biggest accounts, AJ reveals the real best practices, the mistakes to avoid, and how to actually scale without burning through your budget. Whether you're running a five-figure campaign or managing seven-figure ad budgets, AJ breaks down: • What not to trust in LinkedIn’s default settings 📊 In This Episode 🔧 Unlock expert-level strategies to reduce waste, maximize ROI, and scale your B2B LinkedIn ad campaigns efficiently. 👉 Subscribe for more marketing insights from the best in the industry. 🧰 Key Resources & Tools Mentioned Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| Why Most Realtors Fail at SEO (And How to Fix It) 🏡 | Matt McGee on Building Real Authority | 29 sept. 2025 | 00:59:40 | |
https://page2pod.com - We sit down with Matt McGee, founder of the SEO Savvy Agent, to unpack why most real estate agents struggle with SEO, and what to do about it. From earning organic leads to dealing with IDX duplicate content, Matt shares decades of experience from journalism, in-house SEO, and working alongside major digital platforms. This episode is essential for any real estate pro ready to ditch paid leads and build a long-term, sustainable SEO strategy that actually works. 🎧 Whether you're a realtor trying to scale your business or a marketer navigating AI disruptions, this episode is packed with timeless and tactical wisdom. 🏘️ In This Episode This episode is your blueprint for building digital authority in an industry that resists change. 🎯 ✅ Enjoyed Matt’s take on long-term real estate SEO? Hit Subscribe so you never miss another expert-packed episode. 💬 Have you tried moving away from paid leads in your real estate business? Drop a comment below and share your experience! 🧰 Key Resources & Tools Mentioned • Matt McGee on LinkedIn Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| AI vs SEO: Duane Forrester on Search, Chunking & the Future of Optimization 🤖 | 22 sept. 2025 | 01:10:53 | |
https://page2pod.com - In this episode of the Page 2 Podcast, we welcome Duane Forrester, SEO pioneer, former Bing evangelist, and founder of UnboundAnswers.com. Duane dives deep into how AI is reshaping the world of search and what that means for content creators, SEOs, and businesses alike. From the evolution of Bing Webmaster Tools to the semantic structures that drive modern optimization, Duane shares battle-tested insights on how to stay visible in a world where large language models rewrite the rules. This episode isn’t just about SEO — it’s about the critical thinking, systems awareness, and storytelling skills needed to lead in a world powered by AI. 🧠 In This Episode (🤖 AI Meets SEO): Duane delivers an unfiltered, deeply informed perspective that bridges the past and future of search. Whether you're a marketer, SEO, or content strategist, this episode will reframe how you think about AI’s role in your work. 📢 Subscribe to stay ahead in the ever-evolving world of search and AI. 🔗 Resources & Mentions Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| SEO in the Age of AI 🤖 | Kevin Indig on Google Overviews, E-Commerce & The Future of Search | 15 sept. 2025 | 00:56:11 | |
https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark and Joe DeVita welcome back Kevin Indig for a deep dive into the changing SEO landscape in 2025. From AI overviews reshaping Google search to new content strategies, Kevin shares actionable insights for brands navigating the future of organic growth. Kevin breaks down his groundbreaking studies on e-commerce SERPs, usability in AI-driven search, and the evolution of trust in online content. Whether you’re a marketer, SEO pro, or brand leader, this episode gives you the frameworks and tactics you need to adapt in an AI-first search world. Whether you're an SEO, marketer, or brand strategist, this is a must-watch to future-proof your search strategy as we head into 2025. ☕ In This Episode (Key Takeaways): This episode arms you with the insights you need to rethink SEO strategy for the AI era. ✅ Subscribe to the Page 2 Podcast for more expert conversations on SEO, marketing, and growth. 🔗 Links & References from the Episode Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| How Michelle Morgan Builds High-Converting B2B Funnels with YouTube Ads 🎯 | 08 sept. 2025 | 01:01:00 | |
https://page2pod.com - In this episode of the Page 2 Podcast, we site down with Michelle Morgan, co-founder of Paid Media Pros and one of the most respected voices in PPC, to talk about how paid media actually works for B2B. Michelle dives deep into the evolving landscape of Google Ads, LinkedIn, YouTube, Facebook, and more, sharing practical strategies for marketers navigating automation, AI, and ad fatigue. From performance-max campaigns to CRM integrations, she shares how to build scalable, conversion-focused funnels that move beyond "just check the AI box" and instead focus on clarity, intent, and control. Whether you're in eCommerce or B2B SaaS, this is your playbook for paid media that delivers. 📊 In This Episode
🎧 This episode is your crash course in smart, no-fluff paid media that scales. 🔔 Subscribe to catch future episodes with top voices in SEO, PPC, and digital strategy. 🔗 Links and Resources Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| SEO vs SEM is Dead 💥 Luigi Ferguson on Winning Holistic Search at Intuit | 01 sept. 2025 | 01:09:22 | |
https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, Luigi Ferguson, who leads holistic search at Intuit (QuickBooks), joins Jon and Joe to break down the future of search. It’s no longer SEO or SEM—it’s all about playing on the same battlefield. Luigi explains why collaboration between paid and organic teams is no longer optional and how AI is reshaping the rules. From AI Max and automation to fighting click fraud, affiliate strategy, and rethinking content for AI Overviews, Luigi shares hard-earned wisdom from his time at McAfee, Yahoo, Critio, and now Intuit. If you’re in search marketing or performance strategy, this is a must-listen. 📊 Whether you're struggling with attribution, planning content for LLMs, or optimizing shopping feeds, this episode gives you tools and perspectives that apply today—and tomorrow. 📌 In This Episode (🔍) This episode is packed with insights to level up your marketing strategy and prep for the fast-evolving world of search. Whether you're scaling B2B or battling click fraud, this convo will reshape how you think about search. 🎧 Don’t miss it! 👍 Subscribe for more insights on search, AI, and digital marketing strategy 💬 What’s your take on the AI vs human content debate? Drop your thoughts in the comments! 🔗 Links and Resources Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| SEO Then & Now: Marshall Simmonds on AI, Dark Traffic , LLM.txt & the Future of Search 🚀 | 25 août 2025 | 00:52:53 | |
https://page2pod.com - What happens when the gatekeepers of search stop sending traffic, but still take the content? In this milestone Episode 90, Marshall Simmonds (Defined Media Group) joins us to trace SEO’s journey from white-text-on-white-backgrounds to log-file analysis, AIO, and LLM.txt—plus what publishers must do right now. He even shares the wild story of spinning up a mirror test server so Google (and others) could pound on About.com to refine their crawlers. We dig into why watching server logs matters more than ever, how “dark traffic” is back, and why author authority and structured content still win—despite shifting consumption and murky attribution in AI-assisted search. Marshall also takes us behind the scenes on unlocking The New York Times archive (and why it crushed for traffic and revenue), plus a pragmatic take on AIO monetization, blocking AI training vs. real-time access, and the early but evolving role of LLM.txt. 🧠 In This Episode: If you've ever wondered where SEO has been and where it's headed, this conversation with Marshall Simmonds is essential listening. 📌 Subscribe for more insightful episodes on SEO, AI, and digital strategy. 🔗 Links & Resources Mentioned Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| How Ryan McGonagill Builds High-Impact Content at Scale Across 10+ Brands in 2025 🚀 | 18 août 2025 | 00:42:37 | |
https://page2pod.com - What does it take to run a multi-brand content machine—and decide what not to publish? Ryan McGonagill, VP of Content at Centerfield, breaks down how his team powers 10+ owned brands like business.com and security.org while keeping content simple, useful, and relentlessly user-first. We dig into why personalization beats flashy interactives, and how to design for real decisions—not vanity metrics. You’ll hear the refresh system that keeps nothing older than a year (and why ISP deal pages may need updates every ~2 weeks), plus how seasonality (think moving season) reshapes the calendar. Ryan also unpacks verticalized expertise, the team’s “gold standard” quality bar, and why user value beats dwell-time games every time. On the PR side, we talk about crafting hooks that surprise and earn coverage, the DEI pronoun study that drew massive press (and even an Elon Musk reply), and how Ryan thinks about links vs. referral traffic. We close with a pragmatic take on AI, where human judgment is non-negotiable and LLMs assist without replacing expertise. Finally, Ryan shares why content structure may matter even more as AI overviews evolve—and the single best link he’s ever earned. 🧠 In This Episode This episode is a tactical blueprint for scaling content that _actually helps people decide_—and earns the kind of links and trust that last. 📢 Subscribe for more expert insights on content marketing and SEO! 🔗 Websites & Brands: 🧪 Notable Studies/Articles Referenced:
Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| 🚀 Unlocking GA4’s Hidden Power with Brie Anderson | Data-Driven Marketing Secrets | 11 août 2025 | 01:00:39 | |
https://page2pod.com - Most marketers are only using 20% of Google Analytics 4’s capabilities — and it’s costing them big. In this episode of the Page 2 Podcast, we sit down with Brie Anderson, founder of Beast Analytics and one of the earliest voices bringing clarity to the chaotic transition from Universal Analytics to GA4. Brie shares why small tracking errors can lead to massive strategic blind spots, how to fix bad data before it misleads you, and why GA4’s Advertising tab is a goldmine — even if you never run ads. She also breaks down her BEAST Framework, revealing exactly how to audit, analyze, and act on your data for real business growth. Whether you’re an SEO, media buyer, or marketing strategist, this conversation is packed with actionable insights to make your analytics truly accessible and actionable. 📊 In This Episode: Brie delivers a masterclass in making your marketing data work harder for you — with a healthy dose of real talk about the industry’s blind spots. Subscribe to never miss a deep dive into the tools, tactics, and trends shaping digital marketing. 💬 Comment below: What’s the most valuable insight you’ve learned from your analytics data lately? 🔗 Links & Resources Mentioned Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| 🌟 Inside an SEO Agency Merger: Tyson Stockton on Acquiring Internet Marketing Ninjas, Culture and Growth | 04 août 2025 | 00:56:19 | |
https://page2pod.com - Tyson Stockton, Co-founder & COO of Previsible.io, unpacks the challenges and strategies behind merging two distinct SEO agencies: Previsible.io and Internet Marketing Ninjas. Tyson shares candid insights about integrating teams, managing culture, and redefining roles while preserving legacy. We also explore how AI is reshaping the SEO industry, driving a renaissance in link building and authority building strategies. 🧩 In This Episode: Tyson provides valuable lessons for agency owners and SEO professionals navigating mergers, acquisitions, and evolving search landscapes. 🔗 Links & Resources Mentioned 🔔 Subscribe for more expert insights into SEO strategies and agency management Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| 📈 Inside EY’s AI & Content Strategy: Lou Cohen’s Guide to Winning in 2025 | 28 juil. 2025 | 01:08:19 | |
https://page2pod.com - In this episode of the Page 2 Podcast, Jon Clark welcomes Lou Cohen, Chief Digital Officer at EY Americas, for a candid and deeply insightful conversation. From his roots as a comic book store founder to leading digital strategy at one of the world’s largest consulting firms, Lou shares hard-earned wisdom on staying ahead in a rapidly evolving marketing landscape. They dive deep into how EY is tackling the rise of generative AI, why “geo” (Generative Engine Optimization) is reshaping SEO as we know it, and how platforms like Reddit and Snapchat are influencing content strategies. With his dual role as an educator and executive, Lou offers unique perspective on the skills marketers need in today’s world—and why understanding consumer behavior still trumps any algorithm. Don’t miss this powerful blend of mentorship, strategy, and foresight from one of digital marketing’s sharpest minds. 📚 In This Episode Lou brings a refreshing honesty to leadership, marketing, and mentorship. This episode is a must-listen for anyone navigating the future of digital. 📢 Subscribe to get expert insights from top marketing leaders: https://open.spotify.com/show/4mMTmBqGA8VpGGL7ItUtGk?si=5f839019f61b40e7 Sponsored by Moving Traffic Media (https://www.movingtrafficmedia.com) 🔗 Links & Resources Mentioned Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| SEO Masterclass with Stephan Bajaio: Intention, Empathy & Lessons from WeWork 🚀 | 21 juil. 2025 | 01:07:57 | |
https://page2pod.com - What if your best SEO strategy has nothing to do with Google rankings? In this episode, Jon and Joe dive deep with Stephan Bajaio—CEO of VibeLogic and CMO at Turno—about why the future of SEO and marketing hinges on solving the right problems, breaking down silos, and leading with empathy. Stephan brings hard-earned wisdom from scaling Conductor's SEO team and his eye-opening time at WeWork. He challenges the old way of marketing, advocating for SEO as a center of excellence and a tool for understanding people—not just traffic. From startup philosophy to AI content chaos, this episode redefines what it means to build with purpose in the modern marketing landscape. 🔍 In This Episode This episode offers a blueprint for modern leaders looking to scale smarter, build teams with meaning, and fall in love with the right problems. 📢 Subscribe: 🔗 Mentioned Links & Resources • VibeLogic – Stephan Bajaio's SEO consultancy and platform. Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| Mastering Social Ads: Akvile DeFazio’s Tactics for Higher Engagement & Smarter Scaling 📊📱 | 14 juil. 2025 | 00:46:05 | |
https://page2pod.com - In this episode of the Page 2 Podcast, Akvile DeFazio of AKvertise shares her incredible journey from working in physical therapy clinics to becoming a powerhouse in social media advertising — including the wild story of how saying “no” got her dinner with Richard Branson. Akvile breaks down her tactical playbook for scaling social ad campaigns, leveraging AI tools for efficiency, building a boutique agency without sacrificing personal client touch, and choosing platforms like Reddit, TikTok, and Meta for different business goals. You’ll also learn how she rotates creatives, optimizes video content for attention, and when it’s time to say no to a client. Whether you're a small business owner or running campaigns for global brands, this conversation is packed with actionable insights. 📌 In This Episode (📱)
Discover how a creative and scientific mind finds balance in paid social — and why personalization and gut instinct still win the day. 👍 Enjoyed this episode? Make sure to subscribe for more insights from marketing leaders! 💬 Comment below: Have you ever said no to a client — and it worked in your favor? We’d love to hear your story! 📎 Mentioned Links & Resources:
Chapters 00:00 Introduction to Akvile's Journey 03:09 The Bucket List Experience with Richard Branson 06:06 Transitioning from Physical Therapy to Digital Marketing 09:01 Building a Lifestyle Business in Digital Marketing 11:58 Leveraging AI Tools for Efficiency 15:05 Consulting as a Business Model 17:58 Launching Digital Products for Small Businesses 20:55 Best Practices for Video Marketing 23:56 Creating Effective Video Content 27:02 Testing AI Tools in Advertising 28:48 Exploring Ad Features and Options 31:01 Testing Strategies for Effective Advertising 34:51 Understanding Ad Fatigue and Creative Cycling 39:26 Advertising on Reddit: Strategies and Insights 41:25 Navigating TikTok Advertising Challenges 43:13 B2B Advertising Trends and Insights 45:19 Key Metrics for Evaluating Ad Performance 46:58 The Future of Advertising: Automation and AI 52:51 Predictions for Successful Ads in the Future Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| Inside Sitebulb with Patrick Hathaway: AI, JavaScript & Smarter SEO Crawls 🚀 | 07 juil. 2025 | 00:42:06 | |
In this episode of the Page 2 Podcast, we sit down with Patrick Hathaway, co-founder and CEO of Sitebulb, a standout technical SEO crawler tool that has evolved from a desktop solution to a powerful cloud platform. Jon Clark and Joe dive into how Sitebulb carved a niche in a crowded SEO tool landscape, what makes its "hint-based" reporting so game-changing, and how it's built to thrive in the AI and JavaScript-heavy SEO future. Patrick shares the behind-the-scenes of Sitebulb's product strategy, the role of customer feedback in tool development, and why structured data and fundamentals still matter. Learn about the challenges of SEO in the AI era, log file analysis for enterprise, and new insights into how LLM crawlers interact with websites. 🚀 Whether you’re running audits for clients or navigating SEO for an enterprise site, this conversation is packed with takeaways that will upgrade your strategy. 🔍 In This Episode Stay ahead in SEO by understanding the tools and tactics built for tomorrow’s web. 📎 Mentioned Links & Resources:
Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| 🏢 Enterprise SEO Secrets for 20M+ Pages w/ Apartments.com VP of SEO Zach Chahalis | 30 juin 2025 | 00:51:57 | |
How do you manage SEO for tens of millions of pages that drive renters, landlords, AND national press? Zach Chahalis—VP of SEO at Apartments.com—joins host Jon Clark to reveal the playbook behind enterprise-level search success. From agile sprint planning and split-testing metadata to turning MLS feeds and Matterport 3D tours into unique, ranking content, Zach breaks down the systems that keep America’s top rental marketplace ahead of Google’s ever-shifting SERPs and AI Overviews. 🏢 In This Episode Master the fundamentals and the future of enterprise SEO with real-world tactics you can steal today. 👍 Subscribe for more actionable SEO deep dives every week 💬 drop a comment telling us your biggest challenge scaling search. 📎 Mentioned Links & Resources:
Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| 🚨 The Collapse of Google News Traffic & Rise of Google Discover | John Shehata on AI, SEO & Publishing | 23 juin 2025 | 00:54:48 | |
https://page2pod.com - In episode #81 of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with John Shehata—former SEO lead at Disney & Conde Nast and creator of NewzDash/GDdash—to unpack how AI and Google Discover are rewriting the rules of news distribution. John shares his unique journey from developer to news SEO expert and SaaS founder, diving into how AI, LLMs, and Google Discover are upending everything we know about news visibility. He reveals why keywords are becoming less relevant, how Google’s personalization and categorization engines actually work, and what publishers must do to survive—and thrive—in this rapidly evolving ecosystem. Tune in for actionable strategies on paywalls, content refreshing, newsletter growth, and building AI-resilient newsrooms. 🐍 In This Episode
This is a must-listen for newsrooms, digital marketers, and SEO professionals navigating the shifting landscape of search, traffic, and monetization. 📎 Mentioned Links & Resources:
Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| 🚀 Leading SEO at Razorfish: Sean Stahlman on AI, Agencies & The Future of Search | 16 juin 2025 | 00:47:09 | |
https://page2pod.com - What happens when a former skateboard brand founder becomes the SVP of SEO at one of the largest digital marketing agencies in the world? In this episode, we sit down with Sean Stahlman of Razor Fish to dive deep into the evolution of SEO within large-scale agencies, how AI is reshaping the search landscape, and why SEO is increasingly being viewed as a brand channel. From career development to cutting-edge tools and strategy, Sean shares rich insights and stories that chart a fascinating journey through the highs and challenges of search at scale. 🌐 In This Episode Whether you're deep in SEO or exploring the future of digital marketing, this episode delivers practical wisdom and thought leadership from one of the industry's veterans. 👉 Subscribe to stay ahead in search! 📎 Mentioned Links & Resources:
Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||
| 🔥 Local SEO Tactics That Actually Work in 2025! w/ Claudia Tomina 🗺️ | 09 juin 2025 | 00:51:03 | |
https://page2pod.com - In this powerhouse episode of the Page 2 Podcast, Jon Clark and Joe DeVita sit down with local SEO guru Claudia Tomina to uncover the most effective tactics for dominating local search in 2025. Whether you're a restaurant, lawyer, or roofer, Claudia shares invaluable insights on auditing Google Business Profiles, choosing the right categories, navigating service areas, and dealing with the dreaded GBP suspensions. She also discusses how user behavior, popular times, and review strategy impact your visibility — and how to stay ahead in the age of Google's AI-powered local results. If you manage a multi-location business or serve a wide geographic area, you can't afford to miss this! 🧭 In This Episode
Get ahead of the competition and future-proof your local SEO with Claudia’s expert advice! 📌 Subscribe for more expert insights, and don’t forget to leave a comment sharing your biggest takeaway or local SEO challenge! 📎 Mentioned Links & Resources:
Sponsored by Moving Traffic Media Follow the Page 2 Podcast Follow Jon Clark
| |||