Feel like you're drowning in a sea of sameness online?

In this AI-dominated landscape, your unique voice and lived experience are your unfair advantage. In this episode, I break down:

• Why your personal brand is your most valuable asset in 2025 (and no, being "good at what you do" isn't enough)
• The exact content formats getting real engagement right now (spoiler: it's not your how-to tips)
• How to weave your authentic stories into marketing that connects and converts
• The Instagram formats that are actually working (and why talking to camera is non-negotiable)
• Simple ways to humanise your sales process in a world of automations

Because here's what I know for sure: Your personality, perspective, and human connection are impossible for AI to replicate.

Stop hiding behind generic content and start showing up as the irreplaceable expert you are.

Ready to stop blending in and start standing out? Let's make some magic.

FREE DOWNLOAD: Get my 27-page Lead Magnet Success Manual with 19 proven lead magnet formats for 2025! > LINK https://heyhazal.com/19-proven-lead-magnet-formats

HAZAL'S LINKS

The Self-Makers Mastermind: https://heyhazal.com/self-makers-mastermind 
Marketing Call Book $20k Marketing Call
Instagram: @Hey.Hazal
Website: https://heyhazal.com/


#PersonalBranding #ContentStrategy #AIMarketing #2025Marketing #StandOutOnline #AuthenticMarketing #Entrepreneur #SmallBusinessTips #MarketingCoach #SocialMediaStrategy #BusinessGrowth #Storytelling #InstagramMarketing #ContentCreation #OnlineBusiness #BusinessCoach #PersonalBrandMessaging #SelfMakers #MarketingTips #DigitalMarketing

Do you ever feel like some months, clients roll in, and others, you're left wondering where the next one is coming from?

You’re not alone. But here’s the truth: Consistent clients don’t come from doing more marketing.

They come from having a simple, repeatable system that makes it easy for the right people to find you, trust you, and say yes—without relying on word-of-mouth.

In this episode, I’m pulling back the curtain on the 5-part client attraction ecosystem I use (and teach my clients) to create predictable sales—without endless content creation, or just hoping someone sends you a lead.

We’ll cover: 

➡️ The 5 essential touchpoints every service provider needs for consistent clients
➡️ Why most businesses are missing crucial parts of this ecosystem (and which one might be your blind spot)
➡️ The surprising amount of content someone needs to consume before they buy
➡️ Where most service providers go wrong with their awareness strategy
➡️ How to turn your client experience into your most powerful marketing asset

Because here’s the thing, there are people looking for what you offer right now. They just need to know you exist. Let’s make that happen.

#MarketingStrategy #ClientAttraction #ServiceBusiness #ReferralMarketing #BusinessGrowth"

In today's episode, I'm joined by Lisa Macale, the founder of Golden Brands, a membership and community built for purpose-driven business owners who want to grow authentically and sustainably. This episode is perfect for anyone looking to understand the power of building a community-based business, the mindset needed to scale with confidence, and the behind-the-scenes of what it really takes to create sustainable success.

Here’s what you’ll get out of this episode:

1. Insight into Lisa's exact steps to build a community-driven membership that attracts loyal, engaged members who stick around
2. Powerful advice on overcoming imposter syndrome and the mindset shifts that helped her stay focused, even in the face of setbacks
3. Practical strategies for building and maintaining strong relationships with your audience—plus how Lisa keeps members engaged both online and offline
4. Tips on balancing business growth with family life, maintaining boundaries, and why giving yourself grace is key
5. And if you’re curious about what it really takes to start, scale, and keep your business moving forward, Lisa shares her favourite hacks for staying organized and her top productivity tips for business owners

Whether you’re building your own community, want to step out of your comfort zone, or are looking for inspiration from someone who’s been in the trenches, this episode is packed with actionable takeaways to help you make real progress in your business.

HAZAL'S LINKS:

The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: https://heyhazal.com/

LISA'S LINKS:

Website: https://goldenbrandsco.com/
Business Plan Template: Here
Lead Magnet Ebook Template: Here

Welcome to the latest Marketing Hotline episode! Today, I’m diving into your marketing questions!

Ever feel like you’re just repeating yourself in your content, or wonder why you keep getting clients who say, “I’ll think about it”? We’re going straight to the heart of these issues.

In this episode, I’m sharing my best tips for keeping your content fresh without always starting from scratch, positioning yourself as the go-to expert, and attracting clients who value what you offer and are ready to invest. Plus, I’ll explain how to set up a marketing system that feels streamlined and makes growth feel totally achievable.

This episode is packed with practical advice you can use right away to simplify your marketing and bring in consistent, high-quality clients.

And if you’re ready for even more support, grab the $20K Marketing Checklist below to help you build those $10K, $20K months with focus and ease. Send me a DM on IG @Hey.Hazal with the word 20 and I’ll send this through to you.

Do you have a question you’d like answered on the Marketing Hotline? Send me a DM with the word HOTLINE and then your question, and I’ll consider it for the next episode!

LINKS:

The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: https://heyhazal.com/

Guess what? In this special comeback episode of The Self Makers Podcast, I’m sitting down with my design genius friend, Jacqui Naunton, and she’s throwing some spicy questions my way—ones I didn’t even see coming!

YOUR FREE $20K MARKETING PLANNER & TRACKER 

We’re cutting through the fluff and talking about the real marketing strategies that actually drive sales.

I’m sharing my biggest business lessons, the moves that worked, and how I help my clients focus on what really matters—without the overwhelm.Whether you're stuck in busywork, feeling burned out, or just want results now, this episode is for you.

Oh, and we recorded this at our business retreat, so expect some fun distractions (yes, lambs included 🐑).

It’s packed with actionable steps to transform your marketing—tune in and let’s make 2024 your year!

Don’t forget to grab my $20K Marketing Planner & Tracker—the exact tool I use to streamline my marketing, save time, and hit those big months.

Download it for free and start simplifying your marketing today!It’s packed with actionable steps to transform your marketing—tune in and let’s make 2024 your year!

YOUR FREE $20K MARKETING PLANNER & TRACKER 


Hazal's Links:
Instagram: https://www.instagram.com/hey.hazal/?hl=en
Website: https://heyhazal.com/

Jacqui's Links:
Instagram: https://www.instagram.com/whitedeergd
Website: https://www.whitedeer.com.au/

So, you think you have an amazing lead, who will turn into a client… But then the dreaded thing happens. You get ghosted.

And your DMs and your inbox are looking like the scene out of a Hollywood Western, with a bail of hay rolling across the scene. You had thought for SURE that this one would be different, and perhaps it’s been happening again, and again, and again.

In today’s podcast episode, I’m sharing with you why this may be happening to you as well as 3 strategies you can implement to prevent you from getting ghosted both before your sales conversation, during your sales conversation AND after.

PLUS, if you listen to the end, I have a special announcement for you that I’m so excited to share! And you, dear reader, are the first to know!

Enjoy!

LINKS:

The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: https://heyhazal.com/
Marketing For Premium Leads Masterclass Here
 

I’m taking you behind the scenes today, into actual conversations and strategies my clients are using right now to generate $10k+ months within their businesses. So, if you’re currently wondering any of the below:

• How do I attract aligned leads right now?
• How do I stand out in my niche?
• What kind of messaging is working best in content right now?

Then this episode is for you! I have 4 actionable strategies, you can start using today to support you to 6-fig plus right now.

Enjoy!

LINKS:

The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: https://heyhazal.com/
Instagram Audit: https://heyhazal.com/instagram-audit

Something that has been coming up in conversations a lot lately is how to figure out what my niche is? How do I decide who, specifically, I help and how do I effectively communicate that?

In today’s episode, I’m sharing a live training I held, where I break down:

🎯 The Two Easy Methods to Identify Your Niche: two simple strategies to help you pinpoint your niche and stand out in a crowded market.

🔎 Prompts to Help You Identify Your Ideal Clients: so that you can learn to speak your ideal client's language and attract them with ease.

When you know exactly who you're serving and can communicate how you can help them, you become irresistible to the people who need you most. Which is what we all want from our marketing, right?

Enjoy! 

LINKS:

The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: https://heyhazal.com/

In a podcast first, we're speaking about how to manage your cash flow at any stage of your business, with profit and growth consultant, Laura O'Hagan! I asked Laura some curly questions, so I'm very excited for you to listen to this one!

We spoke about:

• How to identify that your financial management system needs refining
• Overcoming money mindset blocks and avoidance
• Best investments for early-stage businesses
• How to improve your business's profitability
• Step-by-step guide on how to manage your cash flow within your business

Laura, helps business owners to pay themselves more, increase profit and reap more financial rewards from their business while they grow the business aligned with their ultimate vision, ensuring profitability is prioritised every step of the way. She is a Profit First Professional, a Chartered Accountant and a certified coach and brings a unique multi-modal approach blending strategic advisory, the Profit First framework, mindset coaching and consulting.

Laura's Links:
Website http://www.laurajohagan.com/
Resources http://laurajohagan.com/resources

Hazal's Links:

The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: https://heyhazal.com/

Earlier this year, I set myself a fun challenge to post 29 days in a row on Instagram. I love setting fun challenges like this for myself because I get to test the data and see what is and isn't working on the platform and use this data, along with what my research in the industry is doing, to observe trends and provide recommendations not only for my own business but also for my clients.

I have taken away four key insights, throughout this time period, that I believe will really support you in the way you're creating this year. I'm talking about what kinds of content received the most reach, what didn't perform well, and what were some surprising insights I gained as well.

This was super fun to create, and I'm excited for you to listen!

LINKS:
The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: https://heyhazal.com/

IG Audit (limited time only): https://heyhazal.satoriapp.com/offers/279681-30-minute-ig-audit

I’m so delighted to introduce you to my friend and Self-Makers Mastermind client, ​Dr Elizabeth Ball​!

Liz is an Online Yoga Teacher and has seen some INCREDIBLE results in her business, like x13 her profit in 3 months.

In this episode, Liz is going to share:

- How to find joy and alignment in sales conversations
- The importance of being open to personalizing offerings and adapting to client needs
- How she has created a marketing and content creation approach that is enjoyable and effective
- How embracing your passions and breaking away from the norm can lead to unique and fulfilling product offerings that support yourself and your clients

And a lot more!

Thank you so much to Liz for sharing her wisdom and insight in this episode. 

Liz's links:
Website: www.elizabethannball.com
Instagram: @elizabethannball
https://elizabethball1.podia.com/
FREE 30min Release stress & Relax Yoga class

Use code SELFMAKERS15 for 15% off the online membership 


Hazal's links:
The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: https://heyhazal.com/

There's no doubt that consumer behaviour is changing in 2024. People need more trust, and more nurturing before purchasing now than in the last couple of years.

Which means that, as business owners, we need to approach making sales in our businesses differently as well. The "post and they will come" method is not the go this year, so in this week's episode, I'm sharing what your, "Your No. 1 Focus For Business Scale in 2024" is, and how you can build trust, credibility, and those deep connections with your audience.

We're talking, how you're going to stay ahead of the curve and build long-term sustainability. I'm excited for you to listen to this episode, it's an important one!

LINKS:
The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: https://heyhazal.com/

REGISTER FOR MY FREE MASTERCLASS: From Random Leads To Reliable Revenue, Your Marketing Pipeline For Predictable $20k Months 

REGISTER HERE FOR FREE

Ever looked at your Instagram and felt embarrassed to share it with potential clients?

Recorded live from our business retreat (complete with roosters and baby giggles in the background! 🐓), brand strategist Jacqui Naunton and I dive into why even amazing service providers struggle to attract clients without a recommendation.

Real talk: Your potential clients make a decision about working with you within 7 seconds of seeing your brand.

What's yours saying about you?⚡️

In this honest conversation, we explore:

➡️ The surprising brand mistakes costing you dream clients
➡️ Why looking "professional" has nothing to do with being fancy
➡️ The customer journey most business owners completely miss
➡️ A simple brand upgrade you can implement today
➡️ Plus: The mindset shift that changes everything about how you show up

Because here's what I know for sure: You're too good at what you do to let an inconsistent brand hold you back 🌟

Don't forget to catch Part 1 on 'Seriously in Business' podcast where we dive into the marketing side of moving beyond word of mouth!

ABOUT JACQUI:

Jacqui Naunton is a graphic designer turned online design coach for small business owners. Jacqui is the CEO of White Deer Graphic Design where she has helped hundreds of passionate business owners grow their businesses by giving them the skills and confidence they need to create their own incredible visual brand and graphics.

Jacqui has helped her clients sell out workshops, gain followers and book out their businesses through the power of design. Jacqui is the host of Seriously in Business, the podcast for all things branding, design, marketing and business strategy.

She also serves hundreds of thousands on viewers on her YouTube channel with branding advice and Canva tutorials, and leads a team in her virtual design studio to create brands, graphics and templates for passionate business owners. Jacqui is a mum, cheesecake lover and Canva enthusiast.

JACQUI'S LINKS:

Jacqui's FREE MASTERCLASS: www.whitedeer.com.au/designmasterclass
Jacqui's YouTube Channel: www.youtube.com/@jacquinaunton
Jacqui's Instagram: www.instagram.com/whitedeergd

#BrandStrategy #MarketingStrategy #BusinessBranding #ServiceProvider"

Today, I'm pulling back the veil and giving you a behind-the-scenes look inside The Self-Makers Mastermind! 

I created this mastermind to support my clients, with an A-Z marketing program for catapulting their visibility and generating consistent $10k months and beyond, without sacrificing their lives or their authenticity.

In this episode, I’m sharing what makes this mastermind unlike any other, and also sharing some incredible client results too.

I really enjoyed creating this one and taking you BTS, so I hope you enjoy it too!

LINKS:
The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: https://heyhazal.com/

Ever wonder what successful businesses do that helps set them apart?

During my 12 years experience as a marketer, I’ve had the privilege of supporting multi-billion dollar brands in my career. 

In this week's episode, I’m exploring 3 marketing lessons I’ve learned working with these kinds of businesses, and what I believe you can take from them to support you in marketing your business too. 

They may not be what you’d expect!

LINKS:
The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: https://heyhazal.com

If there’s one question I get asked more than any other question - it’s how do I stand out online? How do I get people to buy from me, over buying from someone else?

And how do I do it in a way that feels like I’m not faking it, or that makes me feel like a sleazy car salesman? 

In a way that feels genuinely, authentically me, AND attract my kind of people to my world.

In this episode, I’m sharing how to stand out on social, even if you’re not a jazz hands kind of person. 

Enjoy!

LINKS:
The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: https://heyhazal.com/

So you're feeling uninspired when it comes to creating content. Everything that you're seeing feels the same. And so what do you post when you don't feel like posting or you feel uninspired? We know that to be successful CEOs of our business, that we can't rely on motivation or inspiration to do the things or create content.

In this episode, I share 3 mindset tools and reframes to support you through this feeling. This episode was actually inspired by a recent client who told me that they were seeing a lot of same-saminess when it comes to content at the moment, which led them to feel a bit uninspired by the content creation process, particularly on Instagram. And so I wanted to talk to this because I'm sure that if it's something that's coming up with my clients at the moment, that it may be coming up with you as well.

Can't wait for you to listen!

LINKS:
The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: https://heyhazal.com/

Are you making any of these?

Today’s episode is a juicy one, I’m sharing 3 common marketing mistakes stopping you from 5-figure months, that I see all the time with new clients.

We’re talking about the importance of building crystal-clear connections that have your dream clients thinking, "Where have you been all my life?" and what can stand in the way of that, what can hold you back from content that not only engages your audience but converts them into aligned clients who can't wait to work with you.

My intention is, that by sharing these, you may identify if any of these roadblocks are in your way to consistent $10k months and help you decide on your next best step from there.

I hope you enjoy the episode!

LINKS:
The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: www.heyhazal.com

This is the last week to be able to join us for the live round of The Self-Makers Marketing Academy! If you haven't joined us yet, follow the link below to sign up or send me a DM at @hey.hazal and let's have a chat!

There's a lot of noise out there on what's working to get clients online right now and what you should or shouldn't do to market your business.

As someone who has been in the industry for 12 years at this point, I'm pretty good at cutting through the noise and focusing on what are trends, what actually matters and what is simply, untrue.

In today's episode, I'm sharing a training I held live inside The Self-Makers Community Facebook Group on Marketing Myths and what's actually working in marketing right now to get visible and sign more clients.

Enjoy!

LINKS:
The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: www.heyhazal.com

Have you ever had that niggling thought ‘There’s just too many people and not enough space for me’. We've all had that feeling before. I've coached many clients to identify what makes them special and sets them apart from the crowd and this episode is all about helping you stand out in a crowded niche. Think mastering thought leadership, building a memorable personal brand, and refining your messaging (for yourself and your customers).

P.S. The early bird price for the Self-Maker's Marketing Academy is ending tonight at 11:59 pm. So if you would like an A-to-Z roadmap on how to stand out in your business, how to nurture your audience, and much more with proven strategies that work for getting you results then https://heyhazal.com/self-makers-marketing-academy to reserve your spot!

LINKS:
The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: www.heyhazal.com

If the slate was wiped clean, if I was back at square one. How would I approach my growth strategy to consistent $10k months?
​
This is the question I'm exploring in today's episode of The Self-Makers Podcast, I'm going through what I would do again, what I wish I had done differently and what I feel held me back from hitting $10k months sooner.
​
I'm breaking this down into 8, actionable things I would do if I was trying to hit consistent $10k months again (some of them may surprise you!).
​
I hope this episode supports you, as always, would love to hear your thoughts on the episode, which you can share through responding to this email or sending me a DM on IG @Hey.Hazal

Are you ready to intentionally attract and convert dream clients who are a resounding YES, all without sacrificing every spare moment on marketing? The doors to ​The Self-Makers Marketing Academy are now OPEN! This is a 6-week program to help you stand out in your niche, sign more clients and increase your income. So if this is you, https://click.convertkit-mail2.com/gku27wxvzga5hd9m0e0frh5x5e699/n2hohvh36eqmd2a6/aHR0cHM6Ly9oZXloYXphbC5jb20vc2VsZi1tYWtlcnMtbWFya2V0aW5nLWFjYWRlbXk= to reserve your spot!

LINKS:
The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: www.heyhazal.com

In today's episode, I'm sharing with you where I'm investing my time and money in marketing my business. I know for me it's so interesting to hear what other entrepreneurs are doing and behind the scenes in their business, so I hope this inspires or supports you in planning for your 2024.

These are the final days to secure your spot for the free 2024 Marketing Roadmap for more visibility and more clients masterclass! No more guessing; I'll show you what your marketing ACTUALLY needs to convert clients.

These are the strategies that are supporting my clients in booking out a year in advance, creating consistent $10k months, and even leaving their 9-5 jobs. I know how the right marketing strategy can transform businesses and I'm going to show you how.

https://heyhazal.com/2024-marketing-planning-masterclass to reserve your spot!

LINKS:
The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: www.heyhazal.com

Are you struggling to maintain a consistent marketing strategy that keeps your audience engaged and your business thriving?

On today's Marketing Hotline episode, we're dialling in with eight tried-and-true strategies to help you market consistently and effectively.

Today I'm unpacking how to maintain a steady stream of engaging content. From content calendaring and repurposing to overcoming creative blocks, I've got you covered. Discover how to keep your marketing efforts on track and prevent burnout along the way.

If you're ready to take your marketing game to the next level and dive deeper into 2024's most effective strategies, I'm inviting you to join the "2024 Marketing Roadmap for more visibility and more clients" masterclass. Don't miss this chance to map out YOUR strategies to increase your visibility and get more clients this year.
https://heyhazal.com/2024-marketing-planning-masterclass

https://heyhazal.com/2024-marketing-planning-masterclass to reserve your spot in the masterclass and get on the path to more visibility and more clients! 🚀

LINKS:
The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: www.heyhazal.com

Looking for lead magnet ideas that actually convert in 2025?

In this lead generation strategy episode, I’m sharing the exact lead magnet formats getting real results in 2025.

Marketing expert and business coach Hazal Ozturk reveals why traditional lead magnets aren’t working anymore, and shares proven lead-generation strategies for service-based businesses and online coaches.️ In this lead magnet tutorial-esque episode, you’ll discover:

➡️ Top converting lead magnet examples for 2025
➡️ How to create high-value lead magnets that attract ideal clients
➡️ Email marketing tips for nurturing leads
➡️ Plus: Lead magnet creation tips that help boost conversions

Because here’s what I know for sure: The right lead magnet doesn’t just get you email addresses - it brings you aligned clients who can’t wait to work with you. 

FREE DOWNLOAD: Get my 27-page Lead Magnet Success Manual with 19 proven lead magnet formats for 2025! > LINK https://heyhazal.com/19-proven-lead-magnet-formats

#LeadGeneration #LeadMagnets #MarketingStrategy #BusinessGrowth #EmailMarketing

HAZAL'S LINKS
The Self-Makers Mastermind: https://heyhazal.com/self-makers-mastermind
Marketing Call Book $20k Marketing Call
Instagram: @Hey.Hazal
Website: https://heyhazal.com/

Before I was making 6 figures in my business and booked out my clients, all I wanted to know is the secrets behind what successful entrepreneurs actually DO every day. I wanted to know the habits and routines they had to get them where they are now, and if you’re anything like me, you might be wondering the same! So, in today’s episode I’m talking through the 4 daily marketing habits that I’m seeing working really well right now to help you book out your business.

PLUS I announce my new masterclass, (free!) on 2024 MARKETING ROADMAP FOR MORE VISIBILITY AND CLIENTS, where I’m going to share with you the marketing strategies you need to master your marketing in 2024, and turn your followers into dream clients. You can join us and save your spot by following this link > https://heyhazal.com/2024-marketing-planning-masterclass

LINKS:
The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: www.heyhazal.com

Today I'm sharing with you a podcast episode where I was interviewed by my beautiful friend and client, Life and Performance coach Myf Galloway on her podcast, Actually, You Can.

We speak about how I left corporate marketing to begin coaching, how to develop an entrepreneurial mindset, how to develop a strong personal brand, and how to market yourself in a way that feels authentic (and actually works).

I hope you enjoy this special episode of the podcast as much as I loved recording it with Myf!

MYF'S LINKS:
Website: https://www.myfgalloway.com/
Book a free results call: https://myfgalloway.ck.page/b62a4c004b
Connect with Myf on Instagram: https://www.instagram.com/myfgalloway/

HAZAL'S LINKS:
The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: www.heyhazal.com

I'm so excited to bring you a new series on the podcast, "The Marketing Hotline".

In this new series, I'll be answering one specific question from you about your business, and giving you actionable, strategic advice based on YOUR situation.

I hopped on my IG a couple weeks ago, and I asked you what you would like help with, for your marketing right now and I've chosen one of these questions to answer in today's episode.

I plan to make these a regular series, as it allows me to support you in a more direct way. So, if you have a question for me, send me a DM to @hey.hazal with the word HOTLINE and your question to make sure I see it.

Please send me through a DM if you like this episode so I know whether you'd like to hear more of them!

Enjoy!

LINKS

The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: www.heyhazal.com

Happy New Year! Can you believe it's already 2024?

Today's episode is part 2 in a 2-part series to help you get prepared to hit your business goals in 2024. So, if you haven't listened to part 1, where we reflect on 2023, outline your vision for the next year, map out your personal brand to help you stand out, set your income goals and solidify your marketing approach, I highly suggest you watch that first.

In this episode, I'll take you through the exact process on how to take these dreams and set yourself up so that they become your reality. It's a good one, enjoy!

PS: If you love this episode, you'll love my Ultimate Marketing Bundle for 2024, which I mention in this episode, you can check it out here, it will not only help make mapping out your 2024 a breeze but also support you in bringing your goals to life throughout the year > https://heyhazal.thrivecart.com/marketing-dashboard-notion-pack/

LINKS

The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: www.heyhazal.com

2024 is right around the corner, so I'm coming at you with a 2 part series to support you in maximising your marketing as we head into the new year AND how to actually set goals and how you can give yourself a better chance of achieving them.

In this episode, I break down how to plan for increased visibility and impact going into 2024. This is the type of episode where I recommend you grab a cuppa and a notebook, because we're going deep.

We're reflecting on 2023, outlining your vision for the next year, mapping out your personal brand to help you stand out, setting your income goals and solidifying your marketing approach.

Yep, I told you it's a biggie! In the next episode, coming next Wednesday, I'll take you through the exact process on how to take these dreams and set yourself up so that they become your reality.

Enjoy!

PS: If you love this episode, you'll love my Ultimate Marketing Bundle for 2024, which I mention in this episode, you can check it out here, it will not only help make mapping out your 2024 a breeze but also support you in bringing your goals to life throughout the year > https://heyhazal.thrivecart.com/marketing-dashboard-notion-pack/



LINKS

The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: www.heyhazal.com

2023 has been a big year to say the least. From starting this podcast to running a summit, it’s been a rollercoaster ride of a year—business and personal. So much has happened, it’s hard to believe the year’s almost over. This podcast has honestly been one of my favourite ways I show up in my business. It was something I really wanted to achieve in 2023—launch a podcast—and the fact that I get to connect with you in this way makes me really happy.

Join me as I go behind the scenes on the year that was and also a little bit about my plans for 2024. It’s going to be real and raw and personal.

It’s just been such a joy to share this podcast with you all this year. We’ve had such amazing guests on the show, and spoken about so many things, I feel so grateful for everything that this year has brought!

Enjoy the episode!

LINKS

The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: www.heyhazal.com

You may be thinking, wait, what could possibly be the problem with educational content?

Well, the answer is, as long as it is used correctly, none. You can use educational content; in fact, I highly recommend using it to showcase your expertise.

The problem arises when you begin to rely solely on educational content without addressing the emotional needs of your audience, which makes them less likely to be buyers, and more likely to be consumers of your content.

In this, we'll go through:

• How to understand your audience's pain points and how to frame your educational content in a way that makes them more likely to convert, not just read and engage!

Enjoy!


LINKS

The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: www.heyhazal.com

2024 is just around the corner and we need to keep up with the marketing trends if we don't want to get left behind.

In this episode, I'm using my eleven years of experience in marketing to share with you the top three trends I think are going to take off in the new year, and how you can leverage these trends for your business.

This is only a glimpse into my predictions for 2024, if you'd like the full run down, including:

• The top marketing trends for 2024 that you can take advantage of right now to make your business stand out in your field next year
• How to apply these trends to your business to create more wealth and attract your ideal audience
• What marketing tactics that are draining your time and $$ and should leave behind this year

Come join me at my masterclass, Magnetic Marketing Moves for 2024, link is below!

LINKS

The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: https://heyhazal.com
Magnetic Marketing Moves for 2024 Masterclass: https://heyhazal.com/magnetic-marketing-moves-2024

You guessed it—it’s that time of year again. Christmas and New Year's are incredible opportunities to make sales. But before you get started on creating and marketing your sale, there are a few things to keep in mind.

To support you during this season I’m going to show you 4 strategies for selling and marketing during the holiday season.

If you want to leverage this time, especially if it’s something you haven’t done before, this episode will help you discover how to navigate standing out amongst all the online noise and make selling throughout the holiday season more impactful and easeful.

Hope you enjoy this episode!

LINKS

The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: www.heyhazal.com

Let's talk about jealousy and comparison in business. Having an online business means that so much of our lives, marketing and business efforts are all out there for people to see. Which can make it very easy to fall into comparison mode or spark feelings of jealousy.

This topic recently came up in a conversation with a client and I realised that the way that I view jealousy and comparison, might be quite different to the way this is generally perceived in life and business. So I wanted to share with you two reframes when it comes to jealousy and comparison to support you when and if these feelings come up for you.

I trust this episode supports you if these are feelings you're currently facing in life or business!

LINKS

The Self-Makers Mastermind Waitlist
Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: www.heyhazal.com

Staring at your endless to-do list, wondering what to tackle first?

Those half-finished Canva designs and abandoned lead magnets aren't going anywhere...

In this productivity-focused episode, I'm sharing the exact decision-making framework I use (and teach my mastermind clients!) to cut through the noise and focus on what actually moves your business forward.

Ready to stop feeling scattered and start seeing real growth in your business?

This episode reveals my surprisingly simple approach to getting unstuck and making real progress.
⚡️

You'll discover:

➡️ The first question to ask yourself when you're feeling overwhelmed (it's not what you think!)
➡️ How to identify which tasks actually scale your business
➡️ My method for separating 'business as usual' from needle-moving activities
➡️ The key to making decisions that drive sustainable growth

Because here's what I know for sure:

You don't need a complicated strategy to scale - you just need the right framework to focus on what matters 🌟

FREE DOWNLOAD: Get my 27-page Lead Magnet Success Manual with 19 proven lead magnet formats for 2025! > LINK https://heyhazal.com/19-proven-lead-magnet-formats

#BusinessProductivity #BusinessGrowth #ProductivityTips #BusinessStrategy #BusinessCoach #TimeManagement"

HAZAL'S LINKS

The Self-Makers Mastermind: https://heyhazal.com/self-makers-mastermind 
Marketing Call Book $20k Marketing Call
Instagram: @Hey.Hazal
Website: https://heyhazal.com/

We know the Instagram algorthim hasn't been that great to us over the last couple of months, business across the board are feeling it. However, there are some strategies that are REALLY WORKING to help grow your reach and engagement on Instagram and I'm going to share 8 of them with you in today's episode. These are proven strategies that I'm seeing working for myself and for my clients, and I'm sharing them with you all in this episode!


Enjoy!

PS. Don't forget your FREE download, 50 PLUG-AND-PLAY INSTAGRAM HOOKS TO BOOST ENGAGEMENT

Links
The Self-Makers Mastermind Waitlist

Join The Self-Maker Community Facebook Group Here
Instagram: @Hey.Hazal
Website: www.heyhazal.com

Never run out of good content ideas again with these 9 proven strategies. If you’re running an online business, then you know that you need to be consistently creating GOOD content so that you can increase your visibility and consistently attract beautiful, aligned clients into your world and business.

I’ve got 9 actionable and proven strategies for you inside this episode that is going to help you make content creation feel so much more easeful, save you time and do this all while still staying true to your authenticity.

This is an episode where you want to get out your notes app and a pen and paper. We’re talking actionable strategies that are going to help you generate content ideas, increase your visibility and make more money online.

I’m talking, how to use AI for content creation, how to leverage your competitors to help you create, the power of search engines when it comes to ideas, how you can leverage TikTok for content ideas, how to increase your Instagram Reach AND how to effectively repurpose content so one piece of content can turn into many, saving you so much time and energy.

This one is jam-packed, enjoy!

Links

Your FREE download, 50 PLUG-AND-PLAY INSTAGRAM HOOKS TO BOOST ENGAGEMENT

The Self-Makers Mastermind Waitlist

Join The Self-Maker Community Facebook Group Here

Instagram: @Hey.Hazal

Website: www.heyhazal.com

In this episode, I'm sharing with you a re-recording where I was interviewed by the talented Online Event Expert and Business Coach Sofia Rose Bernardi on her podcast, Rising Coaches with Sofia Rose Bernardi!

We speak about:

- Some of my best marketing strategies to stand out online and how you can use them to sign clients this year and beyond
- Mindset challenges I had to move through in my own business journey
- What I would prioritise if I had to wipe my business clean and start it all over again and more!

I hope you enjoy this episode!

Hazal’s Links:

Instagram: https://www.instagram.com/hey.hazal

Website: https://heyhazal.com/

The Self-Makers Community Facebook Group: https://www.facebook.com/groups/theselfmakerscommunity

Sofia's Links:
Free Facebook Group: https://www.facebook.com/groups/risingcoaches
Instagram: https://www.instagram.com/sofiarosebernardi
Podcast: http://sofiarosebernardi.com/podcast
Free Call: http://sofiarosebernardi.com/chat
Offerings: https://sofiarosebernardi.com/offerings

In this episode, we're delving into some actionable marketing tips that are making big waves right now. From crafting an airtight marketing ecosystem to building strong, personalized connections with your audience, there are some serious actionable strategies that are proven to be working right now.

I cover:

• How to build a rock-solid marketing ecosystem for maximum impact
• The game-changing power of personalization to connect with your audience on a whole new level
• How to collaborate like a pro to skyrocket your visibility and establish yourself as a true leader in your field

And more.

These strategies are the real deal, and one’s my clients are currently using to get some epic results. Let's dive deep into your unique marketing approach and set you up for some serious wins.​

Hazal's Links:
Instagram: https://www.instagram.com/hey.hazal
Website: https://heyhazal.com/
The Self-Makers Community Facebook Group: https://www.facebook.com/groups/theselfmakerscommunity

In this episode I interview my friend and client, Abbey Layton. Abbey is an online fitness coach and nutritionist who helps women prioritize healthy habits over short-term fads. She focuses on strength training, nutrition education, and unwavering support to help women become stronger, improve their gym confidence, and create their dream bodies.

Abbey speaks to the importance of prioritizing healthy habits over short-term fads and shares her approach to helping women achieve long-term sustainable results and discusses the importance of fitness and health for entrepreneurs and provides tips for incorporating healthy habits into a busy schedule.

She also tells us how she sold out her first group program, 66 to Fit, how she creates a community with her audience and creates eye-catching, relatable content.

I hope you love this episode!

Abbey's Links:
Abbey's Abbey J PT Instagram > https://www.instagram.com/abbeyj_pt/
Savvy Money Honey Instagram > https://www.instagram.com/savvymoneyhoney/

Hazal's Links:
Instagram: https://www.instagram.com/hey.hazal
Website: https://heyhazal.com/
The Self-Makers Community Facebook Group: https://www.facebook.com/groups/theselfmakerscommunity

In this episode, I speak to Nivek Harrison, Online Business Manager and the owner of The Virtual Chapter, we speak about the role of systems and processes in growing your business and how virtual assistants and online business managers can support entrepreneurs in helping bring their business visions to life.

We go into the myth that systems and structure stifle creativity. In fact, having systems in place frees up space for more creativity, how structure and processes provide capacity to hold new ideas and inspiration, what to do when you're feeling overwhelmed in business, specific platforms and software Niv recommends and so much more.

I hope you enjoy this episode as much as I loved recording it with Niv!

Nivek's Links:
Instagram > https://www.instagram.com/thevirtualchapter/
Listen to the Virtual Chapter Podcast > https://thevirtualchapter.buzzsprout.com/
Download Nivek's free gift “70 tasks a Virtual Assistant can do for your coaching business” at https://thevirtualchapter.co/tasks
Nivek's new podcast > https://thevirtualchapter.co/the-vault-unlocked

Hazal's Links:
Instagram: https://www.instagram.com/hey.hazal
Website: https://heyhazal.com/
The Self-Makers Community Facebook Group: https://www.facebook.com/groups/theselfmakerscommunity

In this episode of the Self Makers Podcast, I interview speaking coach and my friend, Dr Kate Cashman.

Kate shares her journey from academia to coaching and explains how she helps professionals and entrepreneurs find their voice and develop their thought leadership. She emphasizes the importance of mindset, meaning, and method in becoming a confident and courageous speaker. Kate also discusses the difference between speaking confidently and speaking courageously, and provides practical tips for overcoming nerves and speaking more effectively.Key Takeaways:

• How mindset is crucial in developing your voice as a speaker and not letting self-doubt or imposter syndrome hold you back.
• Finding your unique voice by being yourself and embracing your natural way of speaking. Authenticity is key.
• Focusing on your audience and what they need. Tailor your message to serve and support them.
• How to develop a golden thread in your speaking to reinforce your key message and make it memorable.
• Don't be afraid to share your thought leadership. You don't have to know everything to be an authority in your field.
  
  I hope you enjoy this episode as much as I enjoyed speaking with Kate!
  
  Kate's links:
  
  Website: https://www.katecashman.com/
  Soulful Speaking Roadmap: https://katecashman.kartra.com/page/courageousconversations
  Instagram: https://www.instagram.com/_katecashman.com_/?hl=en
  
  Hazal's links:
  Instagram: https://www.instagram.com/hey.hazal
  Website: https://heyhazal.com/
  The Self-Makers Community Facebook Group: https://www.facebook.com/groups/theselfmakerscommunity

In this episode, I speak to money mentor and wealth coach Katy Almstrom. She shares her journey from being a teacher to becoming a money coach. She talks about her own experience of transforming her financial situation and how it inspired her to help others.

Katy introduces her Moneywise framework, which focuses on three pillars: connect, direct, and build. She emphasizes the importance of building a healthy relationship with money and being intentional with how we use it. Katy also provides advice for entrepreneurs at different stages of their business, from those just starting out to those looking to scale.

Key Takeaways:

• How building a healthy relationship with money is crucial for financial success.
• The importance of being intentional with how we use our money and prioritize our financial goals.
• Simplifying our business and being strategic with our expenses can help us achieve financial growth.
• Connecting with our money and understanding our mindset around it is essential for long-term financial success.
• Building a team of professionals, such as financial advisors, can provide guidance and support in managing our money.

I hope you enjoy this episode as much as I enjoyed speaking with Katy!
Katy's links:
Instagram: https://www.instagram.com/katy_almstrom/
Free FB community:www.facebook.com/groups/thesimplifiedbusiness
Free gift:www.katyalmstrom.com
Podcast: https://podcasts.apple.com/us/podcast/messy-to-magnetic/id1594671912

Hazal's links:
Instagram: https://www.instagram.com/hey.hazal
Website: https://heyhazal.com/
The Self-Makers Community Facebook Group: https://www.facebook.com/groups/theselfmakerscommunity

In today's episode we have my friend and client Nikita Maddren.

Nikita is a naturopath who specialises in anxiety and hormone health, with a focus on holistic healing and natural remedies, Nikita supports her clients in finding the root causes of their anxiety and implementing lifestyle changes to improve their mental health.

In this episode, Nikita offers advice for entrepreneurs on managing stress and anxiety while growing their businesses. She emphasizes the importance of finding support and guidance, getting to the root causes of anxiety, and implementing lifestyle changes to close stress cycles and find joy.

Nikita also discusses the fear of judgment and offers tips for differentiating oneself in the wellness space. Throughout the conversation, she highlights the importance of authenticity and self-acceptance in attracting the right clients and building a successful business.

We speak to:

• Finding support and guidance to help manage stress and anxiety as an entrepreneur.
• Closing stress cycles through activities like movement, connection, and creative expression.
• Focusing on authenticity and self-acceptance to differentiate oneself in the wellness space.
• Prioritizing self-care and nourishing habits to support mental health and overall well-being.
  
  Nikita's links:
  Instagram: https://www.instagram.com/nikita.maddren.naturopathy/
  The Healing Intensive Program: https://nikitamaddrennaturopathy.au/the-healing-intensive
  
  
  Hazal's links:
  Instagram: https://www.instagram.com/hey.hazal
  Website: https://heyhazal.com/

Myf Galloway is a life and performance coach who helps people ignite their next evolution and live a fulfilling and aligned life.

In this episode, Myf and I discuss the importance of overcoming limiting beliefs in order to achieve our goals. We speak to the power of thoughts and beliefs in shaping our emotions and actions, and practical tips for identifying and changing limiting beliefs.

We speak to:

• How limiting beliefs can hold us back from achieving our goals and living a fulfilling life.
• How our thoughts and beliefs impact our emotions and actions.
• The importance of questioning our beliefs and determine if they are fact or fiction.
• How to create affirmations that actually work
• And so much more!

Myf's links:
Website: https://www.myfgalloway.com/
Book a free results call: https://myfgalloway.ck.page/b62a4c004b
Connect with Myf on Instagram: https://www.instagram.com/myfgalloway/

Hazal's Links:
Instagram: https://www.instagram.com/hey.hazal
Website: https://heyhazal.com/

Let's talk about that rollercoaster of emotions when you're relying on referrals...

One minute you're on top of the world because your amazing clients are sending new business your way, and the next you're wondering where your next client is coming from. Sound familiar?

In this honest conversation, I'm sharing my thoughts on why so many talented business owners get stuck in this cycle - and more importantly, how to break free from it in a way that feels natural and aligned.

⚡️ We're diving into:

➡️ Why being amazing at what you do isn't enough anymore
➡️ A fresh approach to attracting clients that doesn't feel icky
➡️ The simple shifts that can transform your marketing from overwhelming to easeful
➡️ Plus: My personal take on what's actually working in 2025

Because here's what I know for sure: You can create consistent client flow without burning out or feeling like you need to be everywhere at once. 🌟

If you're tired of the feast or famine cycle and ready for a more sustainable approach to growing your business, this episode is for you.

#BusinessGrowth #MarketingStrategy #ClientAttraction #BusinessSuccess #ServiceBusiness"

HAZAL'S LINKS:
The Self-Makers Mastermind https://heyhazal.com/self-makers-mastermind
Instagram: @Hey.Hazal
Website: https://heyhazal.com/

Personal Branding and Marketing Online Summit > https://heyhazal.com/personal-branding-and-marketing-online-summit

On today's episode, I'm sharing a podcast episode that I was featured as a guest on, all about How to attract soulmate clients on social!

I was recently interviewed by the lovely and talented Jacqui Naunton of White Deer and thought there were so many nuggets of wisdom in here that I wanted to share this episode with you too.

We speak about:

- How to attract your ideal client (and why you don't need to FIND them)
- How to niche down to help you stand out
- And the one thing that all of us has that helps us stand out in your industry
- A simple content formula you can start using today to uplevel your content game that can help you turn cold leads into clients

Hazal's Links:
Instagram: https://www.instagram.com/hey.hazal/?hl=en
Website: https://heyhazal.com/

Jacqui's Links:
Instagram: https://www.instagram.com/whitedeergd
Website: https://www.whitedeer.com.au/

Perhaps contraversially, I don’t view the feeling of overwhelm being a ‘bad thing’. It can signify that you’re trying new things, getting more work, expanding yourself. Which are all great things for you and your business, and are a signifier of growth.

It’s okay to feel overwhelmed, what’s important is we acknowledge it and we learn to navigate through it and not stay stuck in the feeling.

In this episode, I'm exploring how. I hope this episode supports you.


Hazal's Links:Hey Hazal website > https://heyhazal.com/Hey Hazal
Instagram > https://www.instagram.com/hey.hazal/?hl=en

I want to speak to something that has been coming up with a few of my clients recently and I don’t hear being spoken about much in the online space.

​Which is, “how do I continue to run and grow my business during a time in my life where I am facing a difficult time”. Whether that means health challenges, personal issues or simply feeling disengaged from your business.
​
Of course, this may look different to everybody and so I wanted to share with you some ways which have supported my clients' move through these periods as well as some ways I personally approach periods in time where life feels a bit more like you’re walking through mud.

I hope this podcast serves you!


Hazal's Links:Hey Hazal website > https://heyhazal.com/Hey Hazal
Instagram > https://www.instagram.com/hey.hazal/?hl=en

Today on the show, I'm interviewing my clients, Joseph and Kim of Images by JAC. They are a husband and wife photography duo who serve clients in Southern ontario and travel anywhere in the world to capture love! They have been in the photography business for 5 years now. This year Joseph took the plunge to go full-time in the business, which is just so exciting.


We talk a lot about overcoming hardships to grow your business, and how they took their photography business full-time. This conversation is heart-felt and honest and I can't wait for you to listen!

Images by JAC links
Instagram > https://www.instagram.com/imagesbyjac?hl=en
Website > https://www.imagesbyjac.com/

Hazal's links:
Hey Hazal website > https://heyhazal.com/Hey Hazal
Instagram > https://www.instagram.com/hey.hazal/?hl=en