Harry and Meghan came back to the U.K. to rebuild the Sussex brand. Seven weeks later, it’s not landing. 📉
On this episode of "The Scoop," Paula Froelich is joined by marketing and PR expert Jacki Vause, who has built and turned around British brands, for a no-holds-barred brand audit of the Sussexes. Her verdict: they’re chaotic, without strategy and playing a short game against a family that knows how to play the long one.
We get into:
🔹 The Sussexes’ "double brand problem": Harry, Meghan, the couple AND As Ever
🔹 Rugger bugger, serious statesman or grieving son? Why Harry has too many characters
🔹 Diva, housewife, entrepreneur, humanitarian: who is Meghan this week?
🔹 Why a working royal can’t monetize their causes
🔹 Snubbed by society: The Clooneys, the Beckhams and the Phantom of the Opera anniversary
🔹 Why tea at Claridge’s undercut the Malala Fund message
🔹 How to fix As Ever (Jacki’s H&M idea is genius 👀)
🔹 What the Tindalls and Catherine get right
🔹 Camilla’s comeback blueprint and Jacki’s 5-point plan to save the Sussex brand
Could they pull it off? Tell me in the comments. 👇
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