Explorez tous les épisodes du podcast The Science Marketer
| Titre | Date | Durée | |
|---|---|---|---|
| Trailer - The Science Marketer podcast | 04 Nov 2024 | 00:01:11 | |
Welcome to The Science Marketer podcast! In this new show, I’ll be having conversations with the marketers, communicators, and entrepreneurs who are shaping the future of science-driven companies. If you're new here, my name is Joachim. I’m the founder of The Science Marketer newsletter and host of this new podcast. Over the last ten years, I built one of the leading media company in the biotech industry, and now I’m sharing everything I’ve learned to help you market and communicate your science more effectively. So whether you’re curious about how communicators make complex technology sound simple, or how science marketers use social media to find new customers, this podcast is for you and I hope you'll find insights that are valuable to your work. Subscribe now so you don't miss the first episode. And if you’re interested in my newsletter, which goes out every Tuesday, you can visit thesciencemarketer.com I’ll see you soon for my first interview! | |||
| From zero to top life sciences agency: How Sheldon Zhai scaled Supreme Optimization | 04 Feb 2025 | 00:34:54 | |
In this conversation, Sheldon Zhai, founder of Supreme Optimization, shares how he landed his first clients, scaled his business, and navigated the challenges of building a high-growth agency. We also dive into his recent acquisitions, his vision for AI in life sciences marketing, and his approach to hiring top-tier talent—including why he insists on hiring PhD-level scientists as marketers. If you're thinking of starting your own life sciences marketing agency, Sheldon has some blunt, no-nonsense advice on what it really takes to succeed. In this episode: Books recommended by Sheldon: To connect with Sheldon: To connect with Joachim Eeckhout, host of the podcast: | |||
| Biotech branding 101: How to craft a memorable brand name | 21 Jan 2025 | 00:33:01 | |
In this episode, I speak with Allison Satterfield, founder and creative director of Particle 31, about the intricacies of branding and logo design in the biotech industry. We discuss the challenges of creating a memorable brand name, the importance of storytelling in branding, and the specific processes involved in developing a branding strategy for biotech companies. Allison shares insights on common mistakes made by startups, the significance of owning intellectual property for logos, and how branding evolves as companies grow. The conversation also highlights effective logo design principles and the impact of brand archetypes in biotech branding. In this episode, you'll learn: 00:00 The story behind Particle31 04:18 The challenges of naming a biotech startup 07:40 How to create a branding strategy 11:30 Common brand archetypes in biotech 14:13 What makes a good biotech logo 15:11 How to future-proof your branding 19:35 The importance of brand storytelling 21:13 Common branding mistakes in biotech 22:49 Branding on a limited budget 26:15 Evolving your brand strategy as you scale up 28:28 The one key branding advice for biotech founders 30:08 Recommended resources for branding Books recommended by Allison:
Other resources mentioned:
To connect with Allison Satterfied: To connect with Joachim Eeckhout, host of the podcast: | |||
| Biotech CEOs’ best-kept secret: Their LinkedIn ghostwriters | 10 Dec 2024 | 00:31:24 | |
Benjamin McLeod discusses the nuances of ghostwriting in the biotech sector, particularly on LinkedIn. He shares insights on building personal brands, the importance of providing value through content, and how using social media can increase the efficiency of attending conferences. In this episode, you'll learn: Book recommended by Benjamin: Influence: Science and Practice, by Robert Cialdini
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| How to capture the “thought leadership” out of any science organization | 26 Nov 2024 | 00:38:23 | |
Seasoned science communicator Kat Arney discusses the concept of thought leadership in science, how any organization can get started, the importance of content consistency, how to make scientific content engaging, and the role of AI in thought leadership. In this episode, you'll learn: 01:16 Understanding thought leadership in science communication Books recommended by Kat: To connect with Kat Arney: To connect with Joachim Eeckhout, host of the podcast: | |||
| How the “OpenAI of stem cell therapy” attracts partners without marketing | 07 Nov 2024 | 00:26:55 | |
Micha Breakstone, CEO of Somite.ai, discusses how a single article in Forbes helped Somite to raise $5 million without having to chase investors, why branding Somite as a TechBio, rather than a Biotech, has helped to reduce the perceived risk for investors, and why early-stage science companies should focus their marketing efforts on specific objectives, like securing funding, attracting talent, or establishing partnerships. In this episode, you'll learn: 02:13 The vision behind Somite.ai Notes and references: To connect with Micha Breakstone: To connect with Joachim Eeckhout, host of the podcast: | |||
| How a PhD student turned a side hustle into a thriving medical writing agency | 18 Mar 2025 | 00:36:46 | |
In this conversation, Dan Sheridan shares his journey from a PhD student to a successful freelance medical writer and agency owner. He discusses the importance of expertise over marketing, strategies for pricing, and the organic growth of his agency. Dan emphasizes the significance of building long-term client relationships and managing expectations effectively. He also explores the role of AI in medical writing, highlighting the value of human expertise in a field that requires deep scientific understanding. 📌 Here's what we cover in this episode: 00:00 Starting out as a freelancer during a PhD 🧰 AI tool mentioned: Causaly (https://www.causaly.com) 📖 Book recommended: The Seven Figure Agency Roadmap by Josh Nelson 🤝 To connect with Dan:
🎤 To connect with Joachim Eeckhout, host of the podcast:
✅ Subscribe to The Science Marketer newsletter: https://www.thesciencemarketer.com/ | |||
| Navigating science communication from early-stage to IPO | 04 Mar 2025 | 00:37:38 | |
What does it take to scale biotech communications from a small startup to a successful IPO? In this episode, I sit down with Ariel Kramer, Founder of Klover Communications and former Chief Communications Officer at BICO, to break it all down. Ariel shares what she learned while helping BICO grow from just a few employees to a publicly traded company—covering the biggest communication challenges, PR mistakes to avoid, and why storytelling is key in biotech marketing. We also dive into what it means to become a trusted industry resource, the differences between in-house and agency life, and how to build a career in life sciences communication.
Companies mentioned: References: To connect with Ariel: To connect with Joachim Eeckhout, host of the podcast: | |||
| B2B podcasting done right: A playbook for science marketers | 18 Feb 2025 | 00:37:03 | |
Podcasting has exploded in popularity across B2C industries, but in B2B marketing, its potential remains underutilized and misunderstood. Too often, companies launch a podcast, produce a handful of episodes, and then abandon it when the download numbers don’t skyrocket overnight. So, how can B2B companies, especially in niche industries like life sciences, make podcasting a powerful tool for thought leadership, relationship-building, and even lead generation? To answer that, I’m joined by Jason Bradwell, founder of B2B Better and a specialist in helping companies turn podcasts into a real business asset. With over a decade of experience in B2B marketing, Jason has worked across multiple industries, refining strategies that make content not just engaging, but commercially valuable. In this episode, you'll learn: Book recommended by Jason: Out on the Wire by Jessica Abel To connect with Jason Bradwell:
To connect with Joachim Eeckhout, host of the podcast: | |||
| How to communicate your way out of the biotech “Valley of Death” | 01 Apr 2025 | 00:32:46 | |
In this episode, Thomas Averre, Managing Director of Tarleton Communications, discusses the critical communication strategies biotech startups must adopt to successfully navigate the fundraising landscape, particularly in overcoming the 'valley of death' between early-stage funding and Series A. He emphasizes the importance of early engagement with investors, crafting compelling narratives, and maintaining a balance between ambitious goals and realistic expectations. The conversation also covers common mistakes startups make in their presentations, the significance of a well-structured communication plan during due diligence, and the role of media in attracting investor interest. 📌 Here's what we cover in this episode: 00:00 Introduction to Tarleton Communications 📖 Books recommended by Thomas:
🤝 To connect with Thomas:
🎤 To connect with Joachim Eeckhout, host of the podcast:
✅ Subscribe to The Science Marketer newsletter: https://www.thesciencemarketer.com/ | |||
| Marketing in biotech: Where to begin and what to prioritize | 06 May 2025 | 00:25:12 | |
In this episode, Teja Sirec, founder of Biotheia, shares her insights on building effective marketing teams in life sciences and biotech companies. She discusses the essential priorities for new marketers, the importance of establishing robust processes, and how to create a strategic marketing plan that aligns with business needs. Teja also emphasizes the significance of measuring marketing success and focusing on effective channels for startups, while sharing valuable lessons from her early marketing experiences. Chapters: 00:00 Introduction 📖 Books recommended by Teja:
🤝 To connect with Teja:
🎤 To connect with Joachim Eeckhout, host of the podcast:
✅ Subscribe to The Science Marketer newsletter: https://www.thesciencemarketer.com/ | |||
| How to build a better B2B newsletter for scientific companies | 01 Jul 2025 | 00:30:06 | |
In this episode of the Science Marketer Podcast, Anis Fahandej Sadi discusses the importance of newsletters in the biotech industry, sharing his journey from founding TLDR Biotech to exploring new content strategies. He emphasizes the need for newsletters to provide value beyond company announcements, the significance of audience engagement, and effective strategies for measuring success and ROI. Anis also highlights the evolving role of newsletters as a marketing tool in life sciences, advocating for a more personalized and content-rich approach. Chapters 00:00 Who's Anis Fahandej-Sadi 🤝 To connect with Anis:
🎤 To connect with Joachim Eeckhout, host of the podcast:
✅ Subscribe to The Science Marketer newsletter: https://www.thesciencemarketer.com/ | |||
| What makes a killer life sciences website (and what most companies get wrong) | 21 Oct 2025 | 00:36:53 | |
In this conversation, Maurice Van Rotterdam discusses the unique challenges and strategies involved in designing websites for life sciences companies. He emphasizes the importance of understanding the target audience, avoiding common mistakes, and balancing scientific detail with appealing design. The discussion also covers case studies of successful projects, technical aspects of website development, and future trends in the industry, including the impact of AI. Chapters: 00:00 Maurice van Rotterdam’s background and the story behind Sciential 🤝 To connect with Maurice:
🎤 To connect with Joachim Eeckhout, host of the podcast:
✅ Subscribe to The Science Marketer newsletter: https://www.thesciencemarketer.com/ | |||
| Biotech rebranding done right: Lessons from a CEO who did it | 23 Sep 2025 | 00:21:45 | |
In this episode of the Science Marketer Podcast, Heikki Lanckriet, CEO of 4basbio, discusses the challenges and strategies involved in rebranding a biotech company. He shares insights on the importance of aligning the brand with client needs, the design process, and the significance of a consistent brand identity. He also highlights the role of content marketing in engaging clients and the importance of planning and execution in the rebranding process. The conversation concludes with reflections on early signs of success and future plans for the brand. Chapters: 00:00 Introduction to the episode 🤝 To connect with Heikki:
🎤 To connect with Joachim Eeckhout, host of the podcast:
✅ Subscribe to The Science Marketer newsletter: https://www.thesciencemarketer.com/ | |||
| From lab to Capitol Hill: How politics can make you a better science communicator | 09 Sep 2025 | 00:21:26 | |
In this episode, Sheeva Azma discusses her unique journey as the CEO of Fancy Comma LLC, where she merges science communication with political advocacy. She shares her experiences in political campaigns, particularly during the pandemic, and emphasizes the importance of scientists engaging in politics to influence policy and public perception. The conversation explores the challenges of communicating science effectively in a politically charged environment and the need for scientists to develop marketing skills to better advocate for their work. Chapters: 00:00 Sheeva Azma’s career path: From neuroscience to politics and science marketing 🤝 To connect with Sheeva:
🎤 To connect with Joachim Eeckhout, host of the podcast:
✅ Subscribe to The Science Marketer newsletter: https://www.thesciencemarketer.com/ | |||
| How to build a scientific community that actually matters | 20 Nov 2025 | 00:34:04 | |
In this episode of the Science Marketer podcast, Susanna Harris discusses the importance of building communities within the scientific field, sharing her journey with PhD Balance and how it evolved into a supportive network for scientists. She emphasizes the need for authentic engagement, understanding the motivations of scientists, and the role of metrics in maintaining community engagement. Susanna also provides insights on choosing the right platforms for community building and offers advice for marketers looking to connect with scientists effectively. Chapters: 00:00 How Susanna Harris became interested in communities 🤝 To connect with Susanna:
🎤 To connect with Joachim Eeckhout, host of the podcast:
✅ Subscribe to The Science Marketer newsletter: https://www.thesciencemarketer.com/ | |||