In this episode of The Salon Scoop we sit down with the incredible Wendy Belanger to tackle a series of questions that typically keep salon owners up at night.  Dive into the emotional and professional complexities of stylists exiting for other opportunities; learn strategies to bolster team motivation and minimize turnover; discover the keys to handling workplace drama; and explore ways to enhance your salon's appeal without breaking the bank on marketing. Wendy shares actionable tips for growing a stylist's clientele and reveals how to get buy in from the team around retail. Join us for insightful advice and inspiration to help tackle common challenges and elevate your salon business!  Shoutout to the amazing Wendy Belanger for yet another epic episode, make sure to give her a follow on Instagram @wendyabelangerFor your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Tipping culture has long been ingrained in many societies, particularly in North America, where it is considered a customary practice to reward service workers for their efforts. However, as times change, so do perspectives. The question stands: Is tipping a fair compensation for service, or is it an outdated practice that needs re-evaluation?In this Digital Debrief, Scott and Sarah explore both sides of the argument and provide insight from service provider, consumer and salon owner perspectives.For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

We are so excited to have Karen Kaminski on The Salon Scoop! Karen leverages her extensive experience as a beauty professional and owner of five Salon Suites with over 115 studio salons, as she shares indispensable tips and advice to fuel your success.
We'll explore critical steps for solo-preneurs right from day one—with essential business foundations such as registration, insurance, and system setups. Learn how to make your suite stand out, attract new clients, and keep your calendar full through effective marketing strategies and client retention tactics.
Plus, we'll discuss financial management and tax tips that are crucial for any thriving solo business. For those considering becoming suite landlords, Karen offers tailored advice and insights to help you support your tenants and grow your business seamlessly.

 

Make sure to check out her website https://alluresalonsuiteconsulting.com/

and follow Karen on Instagram @karenakaminski

 

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

We’ve got an incredible batch of spooky salon horror stories for this Halloween edition of The Salon Scoop! In this episode, we talk about a haunted salon, a nightmare client situation, and a true crime murder with a victim who was last seen in her salon. You WON’T want to miss these super spooky, sometimes funny, and downright terrifying salon horror stories.

Have a salon horror story of your own?! Write in to info@salonsos.ca to be featured in a future episode!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s

OR if you want to check out the video recording of this episode, you can watch it on our YouTube channel! Hit the link below to explore.

https://m.youtube.com/channel/UCv2H_qPAVTex2cN-QGgYSww

You’ve seen them, you’ve heard them, and you’ve likely been influenced by them in one way or another. Social media influencers can be found in niche and we’ve seen this type of marketing be extremely beneficial in other industries. When done correctly and strategically, it can be an amazing marketing investment for your salon/spa!

In this S.O.S Digital Debrief, we’re going to explain to you exactly WHAT an influencer is and the benefits of collaborating with one as well as how to take the first steps in getting started with a brand ambassador for your salon!

Have any burning questions that we can help you out with on a future Digital Debrief?! Send ‘em our way via email at info@salonsos.ca

For your daily dose of all things digital marketing, follow us on TikTok and Instagram @salon.s.o.s

We’re also on YouTube! Hit the link below to scope out our channel for even more digital marketing goodness for salon and spa owners.

https://www.youtube.com/channel/UCv2H_qPAVTex2cN-QGgYSww

Nicole has played quite literally every role within the salon industry. From stylist, to salon owner, to SSBC board member and educator, there’s no doubt that Nicole Mitchell is a force to be reckoned with.

We sat down with Nicole to discuss staff recruitment and retention in our Salon Staff S.O.S Episode but today, we are keeping it fun and light by putting Nicole in the hot seat and asking her some signature Rapid Fire Q’s!

Get to know Nicole Mitchell and how she is behind the scenes when she’s not running her salons or teaching classes in this S.O.S Rapid Fire segment! Huge shout out to the amazing Nicole, you can follow along with her journey on Instagram @nicolemitchell._

For your daily dose of all things digital marketing, follow us on TikTok and Instagram @salon.s.o.s

We’re also on YouTube! Hit the link below to scope out our channel for even more digital marketing goodness for salon and spa owners.

https://www.youtube.com/channel/UCv2H_qPAVTex2cN-QGgYSww

Stop waiting...start automating!! Between phone calls, texting, emails, and social media messengers, it feels as if clients and staff have full access to salon owners 24/7. It can be overwhelming trying to keep up with responses and downright irritating feeling obligated to respond immediately. It's equally overwhelming trying to juggle digital marketing tasks while running a full blown business!

If you’re not currently taking advantage of automating many of your digital marketing tasks like responding to messages and social media posting, it's time you start!There are so many things that you can automate as a salon owner to save tons of time on a day to day basis, and in this Digital Debrief, Scott and Sarah are going to fill you in on everything you need to know!
So stop waiting, listen to this S.O.S episode, and start automating to save yourself valuable time! We'd love to hear of any other automating best practices that you have up your sleeve. Write into info@salonsos.ca with tips or to be featured on a future Digital Debrief episode!

To watch the video recording of this episode, check us out on YouTube https://m.youtube.com/channel/UCv2H_qPAVTex2cN-QGgYSww

For your daily dose of all things digital marketing, check us out on Instagram and TikTok @salon.s.o.s

In this Salon Scoop episode, we had the absolute pleasure of sitting down with the incredible Anna Pacitto!

Anna is currently the owner of multiple salons as well as the artistic director of a prestigious academy based in Montréal, and is internationally recognized as an artistic director and platform artist with countless awards under her belt! In this interview, Anna shares insight she’s gained through playing every role in the biz and gives salon professionals tips on how to stay relevant in our ever changing industry. In this episode, Anna talks about the importance of photo shoots and how to successfully run a shoot to create incredible content that showcases your individual talent.

HUGE shout out to our amazing guest, Anna Pacitto for sharing the invaluable knowledge she’s gained throughout her legendary career in the salon industry! Check her out on Instagram @anna_pacitto_pure

For your daily dose of all things digital marketing, look us up on IG and TikTok @salon.s.o.s

For even more digital marketing tips and tricks, check out our YouTube Channel by hitting the link below!

https://m.youtube.com/channel/UCv2H_qPAVTex2cN-QGgYSww

Listen up, salon and spa owners, you’re not going to want to miss this episode!

In this SOS Round Table episode, we sit down with 3 powerhouse women in our industry and talk staff issues and team building in 2022.

For salon owners, there’s been a major shift over the last few years when it comes to employees and what they need from your salon company. These three ladies have taken these changes in stride and made the adaptations necessary to facilitate the best work environment for new stylists entering the industry. There were too many “aha!” and lightbulb moments to even keep track of, and we hope you pick up as many incredible tidbits of information to take with you and use in your own salon company.

HUGE shout out to our amazing guests Nina Panagiotopoulos, Donna Huston, and Nicole Mitchell for their insight and sharing so much valuable information. If you want to connect with them to follow up on anything they shared, you can reach them at:

hairgallery@bellnet.ca

donna@adagioforhair.com

@nicolemitchell._

For your daily dose of all things digital marketing for your salon/spa, check us out on Instagram and TikTok @salon.s.o.s

We’re also on YouTube! You can scope our channel by hitting the link below

https://m.youtube.com/channel/UCv2H_qPAVTex2cN-QGgYSww

Loyalty Reward Programs are everywhere nowadays, but just because there’s a system in place, doesn’t necessarily mean it’s effective. At Salon S.O.S, we are passionate about creating digital solutions for salon owners that actually work, and loyalty programs just so happen to be one of our specialties!

In this SOS Digital Debrief episode, Scott and Sarah discuss the features that highly effective loyalty programs have and how you can incorporate these things into your own loyalty rewards. They talk pros, cons, best and worst practices so that you can make sure you’re running a program that increases profits instead of draining them by giving out a bunch of free things unnecessarily.

This episode is an absolute must listen and we’d love to hear your own loyalty rewards program best practices that you use in your salon! Write in to info@salon.s.o.s to be featured on social or in a future episode!

To watch the video recording of this episode, check us out on YouTube by hitting the link below or searching “Salon S.O.S”.

For your daily dose of all things digital marketing, check us out on Instagram and TikTok @salon.s.o.s

YouTube Channel:

https://m.youtube.com/channel/UCv2H_qPAVTex2cN-QGgYSww

Today, we're doing something a little bit different! Salon S.O.S founder Scott Moon was featured on Get Rooted Podcast and this episode was so good, we had to share on The Salon Scoop! In this episode, Stephanie of Get Rooted Podcast talks with Scott about the power of a positive mindset. Scott shares his wisdom from his years in the salon industry and the insight he provides is beneficial for all industry professionals. Mindset is everything, and Scott shares some incredible advice for keeping mind over matter to live your absolute best life inside the salon and out. Huge thank you to Stephanie for featuring Scott on her amazing podcast! You can find Get Rooted on Spotify and you can check out Stephanie on Instagram @stephanieclaritycoach If you have a topic you'd love to see covered on The Salon Scoop, you can email us at info@salonsos.ca and check us out on IG and TikTok @salon.s.o.s

Have you ever wondered what your favourite salon industry icons are like behind the scenes when they're not behind the chair?! In our rapid fire segments, we ask your favourite Salon Scoop guests everything you never knew you wanted to know!  We put our guests on the spot by asking their preferences and opinions on beauty trends, pop culture, and everything in between. Get to know Sheri Doss, Sam Villa, and Michael Cole in this Rapid Fire episode on a more personal level by hearing their off-the-cuff answers to these lighthearted and fun rapid fire questions! We want to give a huge shout out to our incredible guests that we put in the hot seat this episode! Make sure to check them out on social media to keep up with everything they’re doing for and within the industry. Sheri Doss Instagram: @sheridoss Sam Villa Instagram @samvillahair Michael Cole Instagram; @michaelcole_summit If you have any burning questions you’d love to see featured in future SOS Rapid Fire episodes, send them our way by email info@salonsos.com or on IG @salon.s.o.s

Social media contests and giveaways have been proven to be an excellent marketing technique for salons and spas. It can be a great tactic for gaining followers and exposure to potential new clients in your area. However, although contests and giveaways are beneficial for small businesses and consumers alike, there are things to avoid and keep in mind in order to have a return on your investment and time!

In this S.O.S Digital debrief, Scott and Sarah break down how to prep for a successful salon social media giveaway so you can feel confident launching one yourself!

For your daily dose of all things digital marketing, check us out on Instagram and TikTok @salon.s.o.s and if you have any suggestions for future Digital Debrief episodes, you can DM us on social or email us at @info@salonsos.ca

Creating your own SEO keywords and phrases list for your salon business is a crucial step in boosting your online presence and attracting the right audience. In this Digital Debrief, Scott and Sarah share a step-by-step guide that will help you develop a targeted list of keywords that can improve your search engine rankings and drive more traffic to your website.

 

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Sam Villa is an absolute icon in the salon industry. Whether he is teaching one on one, on the main stage, or on social media, Sam has a gift of educating stylists and industry professionals in new, innovative ways to inspire and motivate change.

In this episode of The Salon Scoop, Scott sits down with Sam and talks about the highs and lows of his impressive career in the salon industry and Sam shares some of the wisdom and advice he’s picked up along the way. You can hear the excitement in Sam’s voice when he talks about his passion for teaching and molding stylists into the absolute best version of themselves professionally and personally.

Sam Villa has prospered in this industry due to his willingness to embrace change. In this episode, Sam talks about the danger of staying in your comfort zone and the magic that can happen when you embrace the discomfort of change.

HUGE shout out to the incredible Sam Villa for sharing his invaluable insight with us. Keep learning from Sam by giving him a follow @samvillahair

For your daily dose of all things digital marketing for salon/spas, give us a follow @salon.s.o.s

QR codes (or “quick response” codes) came on the scene in the mid 2000’s and have picked up steam in the last few years. The pandemic forced business owners and consumers to be aware of the amount of physical contact made, and QR codes are the perfect way to pass along info or complete a transaction with minimal contact. Your guests will also love the modern, digital touch!   From menus at restaurants to vaccination passports, QR codes are EVERYWHERE in 2022! If you aren’t yet utilizing them in your salon, you should consider doing so ASAP! In this S.O.S Digital Debrief episode, Scott and Sarah give you the low down on how to easily incorporate QR codes in your salon marketing game plan to add an experience enhancing digital touch to your guests visits!    For your daily dose of all things digital marketing, check us out on IG and TikTok @salon.s.o.s and if you have any suggestions for future Digital Debrief episodes, you can DM us on social or email us at info@salonsos.ca

Sheri Doss is an incredibly respected salon professional with nearly 3 decades of experience up her sleeve. She has played every role you can imagine in the industry and thrived in each. In this episode, Sheri shares insight from lessons she’s learned along the way and gives actual, tangible advice for all professionals in the industry to become the best versions of themselves both personally and professionally.

Sheri is sunshine in human form and her positivity absolutely radiates throughout this entire episode. Scott mentions at the top of the episode that Sheri has the gift of making people feel special and heard through her ability to give you her undivided attention, and we know you’ll feel this energy and connection when listening to this episode.

Huge shout out to the amazing Sheri Doss for having this incredible conversation with us. You’ll want to check her out on IG @sheridoss

For your daily dose of all things digital marketing or to make any suggestions for future podcast episode topics, give us a follow and DM us on Instagram @salon.s.o.s

In today’s S.O.S Digital Debrief, we talk SEO for salons and spas! SEO, AKA Search Engine Optimization is a concept that can be difficult to wrap your head around. What exactly is it and how can it help your business? Salon S.O.S CEO Scott Moon answers all of your burning questions about how to utilize SEO in your salon’s digital marketing, how it will help set your salon company apart from the rest, and everything else you never knew you needed to know about Search Engine Optimization!

Are you a salon or spa owner struggling with a digital marketing conundrum? We want to hear about it and help you out on a future S.O.S Digital Debrief episode! You can email us your Q’s at info@salonsos.com or shoot us a direct message on Instagram @salon.s.o.s

In this episode, we had the honour of sitting down and chatting with the man, the myth, the legend, Michael Cole!

Michael Cole is a co-founder of Summit Salon Business Center and serves SSBC as a board member, shareholder, and facilitator. Michael has been in the biz for over 40 years as a stylist, manager, executive chain director, and salon owner and has picked up quite a few tricks along the way that he shares with us in this episode.

A huge part of Michael’s success has been attributed to his unique ability to observe current and future digital marketing trends and turning them into helpful systems for salon owners to utilize and grow their business. One of the digital marketing trends that he hopped on almost immediately was Instagram Reels, and he spills the tea on how to incorporate them into your salon’s social media marketing game plan!

So if you’ve ever struggled with how to use Instagram and Reels to build your business, this episode is an absolute must listen!

Huge thanks to our incredible guest, Michael Cole- you absolutely need to check out his reels for yourself @michaelcole_summit

You can check us out on social @salon.s.o.s for your daily dose of all things digital marketing!

Our episodes are typically jam packed with stories of the salon industry with insight and advice from our incredible guests. This episode is going to be a little bit lighter so you can see another side of these industry professionals! We put our guests on the spot by asking their preferences and opinions on beauty trends, pop culture, and everything in between. Get to know Wendy Belanger, Hunter Donia, and Jorge Joao on a more personal level by hearing their off-the-cuff answers to these lighthearted and fun rapid fire questions!

We want to give a huge shout out to our incredible guests that we put in the hot seat this episode! Make sure to check them out on social media to keep up with everything they’re doing for and within the industry.

Wendy Belanger

Instagram: @wendyabelanger

Hunter Donia

Instagram: @hairbyhunty

Jorge Joao

Instagram: @jorge_joao

If you have any burning questions you’d love to see featured in future SOS Rapid Fire episodes, send them our way by email info@salonsos.com or on IG @salon.s.o.s

In this episode, we sit down with the incredible Jorge Joao to discuss his almost 2 decade long journey in the salon industry. He has played every role imaginable, from celebrity stylist to educator, to salon owner all while sharing his talent internationally on the stages of fashion week in New York, Milan, and Paris.

Jorge’s positivity is contagious and absolutely radiates through the speaker, we can’t wait for you to hear his story. One of the biggest takeaways we got from this episode is to stay humble, stay hungry, and never let your ego stunt your growth.

HUGE thanks to our amazing guest Jorge, you can check him out on Instagram @jorge_joao

Do you have any ideas or feedback for The Salon Scoop Podcast?! We’d love to hear it! You can email us at info@salonsos.ca and follow us on IG for your daily dose of all things digital marketing for salon/spa owners @salon.s.o.s

In today’s S.O.S. Round Table episode, we have a conversation that is rarely had in our industry, and we could not be more excited to share it with you!

When it comes to different salon structures (commission, booth rent, suites), salon professionals are typically very passionate about which structure they believe is best. Although we love seeing this type of passion, it can be difficult to navigate through biases. This round-table conversation includes a salon professional from each neck of the woods to ensure you get the full picture. In this episode, you will hear an incredible discussion between these people who are not trying to convince you which structure is best, but rather provide you with the information to make the best decision for YOU!

Huge shout out to our amazing guests, make sure to check them out!

Kara Firman

Instagram: @karafirman.hairbusiness

https://linktr.ee/Karafirman

Hunter Donia

Instagram: @hairbyhunty

hunterdonia.com

Gavin Salsbery

Instagram: @gavibsalsbery

gsalsbery@summitsalon.com

Larry Cromwell

Instagram: @larry_m_cromwell

lcromwell@summitsalon.com

Do you have any ideas or feedback for our podcast?! We’d love to hear it! You can email us at info@salonsos.ca and follow us on IG for your daily dose of digital marketing for salon owners @salon.s.o.s

In today’s SOS QUICKIE episode, we read you some truly cringey, shocking, and some hilarious salon owner horror stories! From difficult clients, to business partnerships gone wrong, to lash technician nightmares, and to criminal employee activity, this episode is jam-packed full of wild stories that you can laugh and commiserate with.

We’d love to hear your salon horror stories so we can feature them in a future episode! You can send your stories to info@salonsos.ca or send us a DM on Instagram @salon.s.o.s

In today's episode, we go behind the scenes to learn the incredible industry journey of Wendy Belanger and how she continually overcame personal tragedies and professional obstacles to achieve incredible success.  Wendy not only owns a successful salon, Influence The Salon, but is also a celebrity stylist (having done hair for multiple award shows and events including the Oscars and New York Fashion Week), an award winning styling (Contessa's and Mirror Awards) and has been an International Artistic Director and Global Educator for major brands.  Her story is both fascinating and inspiring and we can't wait for you to hear all about it!

If you have any questions or suggestions for future episodes, we'd love to hear from you! Give us a follow on Instagram @salon.s.o.s and send us a DM with recommendations or ideas.

Have you ever wondered whatwhat's the most memorable piece of advice your favourite industry platform artists and educators have received in their careers and what they would want to pass along to new industry professionals?!

In today’s episode, we ask some of the best in the biz exactly that: what's the most memorable piece of advice you have received in your career?  Their answers are helpful and inspiring for everyone. Whether you’re a salon industry newcomer or have been in the biz for years, you won’t want to miss these pieces of advice that are worth their weight in gold. HUGE shoutout to our amazing guests for sharing their stories! Make sure to give them a follow on Instagram:

Natalie Ruzgis: @natalieruzgis

George Garcia: @georgegarciaredken

Adrienne Dara: @adriennedara

Brayden Pelletier: @justbhair

Jamie DiGrazia: @jamiedigrazia

 

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

 

  What's the most memorable piece of advice that YOU have received in YOUR career?

In today’s fast-paced, tech-driven world, being a salon professional means embracing technology to enhance creativity, organization, and communication. With the myriad of digital tools available, knowing which ones to incorporate into your workflow can significantly elevate your salon's productivity, customer service, and overall operation. Scott and Sarah are going to share some key categories of digital tools, along with top recommendations and practical uses for each in this Digital Debrief episode!For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

We could not be more excited to have the amazing Adrienne Dara back once again for our Rapid Fire segment! She shared so much insight and valuable information in her episode, Insta-Success: Mastering Instagram as a Salon Pro (if you haven’t caught that yet, make sure to put it on queue!) but today, we’re keeping things light and asking this industry powerhouse everything you never knew you needed to know about her!

Huge thanks to Adrienne once again for being such an incredible guest, make sure to follow her on IG @adriennedara

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

 

Salon professionals work hard day in and day out to make their clients look and feel their best. But sometimes, the daily grind can start to feel monotonous and draining. That's why it's important to find ways to inject some fun and excitement into your work environment. The salon industry is a FUN industry to work within, and if it’s not fun, you’re not doing it right! In this Digital Debrief episode, Scott and Sarah are going to give you some simple ideas to implement in your salon to boost morale without breaking the bank.

 

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Are you a salon owner that has ever considered selling your business or perhaps inviting shareholders into ownership? Or perhaps you're looking for a way to retain and incentivize employees that you may have otherwise lost to opening up their own salon space? Our guests, Danielle Cherewyk, Rheannon White and Joe Arrowood all have experience with this scenario. They share their wealth of knowledge and real-life success stories about how this approach not only fosters a sense of loyalty and commitment among employees but also solidifies the long-term sustainability of the business. In this Roundtable Discussion, listeners will hear about the multitude of benefits that come with offering employees a stake in the salon and our guests discuss the practical steps of navigating these ownership transitions, from identifying potential shareholder employees and creating transparent buy-in processes to providing necessary financial education and training.

Huge thanks goes to our guests Danielle, Rheannon and Joe for sharing their insight in this incredible conversation! Make sure to give them and their salons a follow on Instagram!

Danielle @daniellecherewyk + @theheadroomgp

Rheannon @Rhea105 + @studio105fsj

Joe @j.arrowood + @arohairsalon

 

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

In the ever-evolving world of digital marketing, it is crucial for businesses to stay ahead of the curve and constantly update their online presence to attract new customers. This is especially true for salons, where clients are looking for more than just beautiful pictures of hair services and styles. It is important to think of your salon's social media as a digital business card, showcasing not only your work but also essential information that potential clients need to know before booking an appointment. In this Digital Debrief episode, Scott and Sarah are going to give you a few fresh examples of content you should focus on creating for your audience throughout the coming year!

 

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

In this episode, we delve into the transformative power of Emotional Freedom Techniques, also known as EFT tapping, to help you manage and alleviate mental health strain with the incredible Carla Sardinha Unger!Working in our industry can be incredibly fulfilling, yet it also has its challenges. As salon professionals, you are expected to consistently perform at your best with a positive attitude, even when feeling exhausted and mentally drained. EFT tapping is a simple yet powerful tool that helps to release emotional blockages, reduce stress, and restore balance in your body’s energy system. Join us as we explore practical tapping exercises tailored specifically for salon professionals, offering you a path to better mental health and a more vibrant, balanced life.Huge thanks to Carla for sharing her insight on this episode, make sure to check her out on Instagram @carla_sardinha_unger. For the FREE EFT Tapping Journaling Guide mentioned in the episode, send us an email at info@salonsos.ca to get yours today!For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

This podcast sounds a little different than our regular content, but it is a topic and issue that so many salon owners are struggling with silently. Although it feels like you are suffering in silence, the effects of burnout are loud, not only in your own head, but also to those around you. In this episode, Sarah is going to share her own experience with burnout as well as tangible practices you can try if you’re in the same boat.

 

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Looking to skyrocket your career with the ultimate education? Struggling to find the right online inspiration to become the best version of yourself? You've struck gold! We've scoured the industry and handpicked the Top 10 MUST-FOLLOW Instagram pages for salon education in 2024, and trust us, you don’t want to miss this.

Hit the link below to see a profile of each educator along with their IG handle.  Make sure to follow these Top 10's for daily goodness on IG!

https://www.salonsos.ca/post/top-10-must-follow-instagram-salon-educators

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

We are THRILLED to have the incredibly talented Leysa Carrillo on today’s episode of The Salon Scoop!

Leysa is a force to be reckoned with and we absolutely loved sitting down and talking to her about her unbelievable journey. She is an innovative expert in hair coloring, specializing in curly hair. She is a nationally + internationally recognized industry leader known for her transformative work on textured hair and is the founder of Forever Curls Academy and Redken brand ambassador. 

Leysa is passionate about advancing education in hair care, trending styles, and the curl movement. Her viral content has been featured in major publications and has many sought after awards under her belt.

 

HUGE thanks goes to Leysa for sharing her amazing story and social media best practices with us in this episode. Make sure to follow along with her journey on IG @leysahairandmakeup

 

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Join us for a special milestone episode as we celebrate reaching 100 episodes of The Salon Scoop! In this episode, Scott dives into the power of gratitude and how it can transform our lives. He reflects on our journey to this point, expresses thanks to everyone who has been a part of it, and explores the benefits of practicing gratitude in our daily lives. Tune in for some valuable personal development insights and techniques that can help you shift your mindset and achieve positive results!Cheers to 100 episodes, here's to another 100!For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Buckle up, salon pros, we're back with another batch of Salon Horror Stories! The stories in this episode are WILD and definitely NSFW (even though they happened IN salon!) Join us as we laugh our way through these uncomfortable interactions!If you've got a salon horror story you'd like to share, send us an email at info@salonsos.ca or send us a DM on Instagram @salon.s.o.s to be featured in a future episode!For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

arrivals to cancellations, redo requests to product returns, having clear guidelines in place can help prevent misunderstandings and promote transparency with your clients. However, it's important to remember that there is a time and a place to enforce these policies – and in this Digital Debrief episode, Scott and Sarah dive deeper into the professional way to inform and enforce your salon’s policies and explain why social media is not the best platform to do so!

 

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

 

If you’re a salon professional, you’ve no doubt heard of the NAHAs (North American Hairstyling Awards), but do you know what goes on behind the scenes of planning a huge awards event like this?! In today’s episode, we are so excited to have Audra Jones, the organizer behind this prestigious awards ceremony! She spills the tea on everything that needs to happen to make an awards ceremony of this caliber a SUCCESS and you’ll get to learn all about what happens backstage at the NAHAs!

Huge thanks goes out to the amazing Audra Jones for taking the time to have this conversation and share so many secrets with us (and you)!

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

 

Now more than ever, our industry must acknowledge the impact it has on the planet and take proactive measures towards sustainability. By adopting eco-friendly practices and embracing renewable resources, we can ensure that our beloved salons not only thrive but also contribute positively to the preservation of our environment for generations to come. In this Digital Debrief, Scott and Sarah give you new ideas of how you can take environmental responsibility in your salon.

 

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

 

 

Join us in today's Roundtable Discussion episode as we explore the constantly changing landscape of the salon industry post-pandemic. We sit down with 2 salon professionals who recently sold their salon businesses, discussing the challenges and opportunities that come with selling or buying a salon. Whether you're considering selling your own salon or looking to invest in a new venture, this episode provides valuable insights and important considerations to keep in mind. Huge thanks goes out to our incredible guests for sharing such valuable perspective and insight. Follow along with their journeys on Instagram:Donna Huston: @donnahuston_adagioforhairShelley Linthorne: @shelley.linthorneFor your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Not all loyalty programs are created equal.  In the competitive world of salon and spa businesses, HAVING a loyalty program is essential to retain customers and build long-lasting relationships.  However, it is not enough to simply have a loyalty program in place; if you want it to actually work and change your customer's behavior, the program must include specific features that clients can actually engage with and utilize.  

In this Digital Debrief episode, Scott and Sarah deep dive into what you need for a successful loyalty program that actually GROWS your business.

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

 

AI is one of the most powerful tools we have available to us and for some reason our industry is falling behind by not using it (or not using it effectively). On today’s special feature episode, Scott was interviewed by Larissa on the Salon Owners Collective podcast where he shared 3 simple ways salon owners can use AI to make marketing and communication with clients a lot easier! Huge thanks to Larissa and Salon Owners Collective podcast for having us on their show to discuss this topic we are so passionate about! Make sure to follow them on Instagram @salonownerscollective

 

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

 

 

At first glance, SEO may seem overwhelming and confusing. However, fear not! Salon S.O.S., a leading provider of digital marketing solutions to salon professionals, is here to simplify this complex topic. In this Digital Debrief episode, Scott and Sarah break down SEO in simple terms and provide you with 10 cutting-edge strategies that salon pros can utilize!

 

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

While many other professions require internships or residency programs, the beauty industry often steps over this critical developmental phase. This omission can have significant consequences, from underprepared stylists to inconsistent client experiences. By implementing an associate program, you’re not only elevating your salon’s status but also ensuring that your team is confident, skilled, and ready to provide top-notch service. In this Digital Debrief episode, Scott and Sarah cover all the reasons as to why you should consider implementing an associate program into your salon business along with some of the basic fundamentals. Check out Summit Salon Business Center and The Salon Proper on Instagram to learn more about creating and implementing a successful Associate Program in your salon!  Summit Salon Business Center: @summitsalon   The Salon Proper: @thesalon.proper

 

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

 

We sat down with the iconic Celene Dupuis in her episode How to Overcome Obstacles and Break Barriers to discuss her amazing career in our industry. If you haven't listened to that episode yet, stop what you're doing and scroll back! It is clear that Celene is a master of her trade that has a wealth of knowledge, but in this episode, we're getting to know a different side of her! Dive into this episode to hear Celene go through our rapid fire questioning of everything you never knew you wanted to know. Huge thanks to Celene for sitting down with us for this fun segment, make sure to give her a follow on Instagram @celenedupuis

 

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

 

In an era where social media platforms dominate the beauty industry, presenting real and relatable content fosters a sense of transparency that resonates with clients, ultimately driving business growth and success for salon professionals. In this Digital Debrief episode, Scott and Sarah explain how to do just that so you can easily find your own way of presenting authentic, genuine content on your salon’s social media platforms!

 

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

Get ready to level up your social media game with this S.O.S. Roundtable episode featuring Jessica Barkhouse from Summit Salon Services and Jen Raney from Salon Centric! These dynamic sales consultants are here to spill all the secrets on how to use social media to take your salon business to the next level. Whether you're a hairstylist, independent suite owner, salon owner, chair renter, or a sales consultant yourself, these ladies have got you covered with their unique perspective of working on the other side of the industry. From Instagram tips to Facebook strategies, they know exactly what salon professionals need to succeed in the digital world. Tune in for this amazing conversation with Jessica and Jen as they share expert advice and actionable tips that will help you grow your business and stand out in the salon industry! Huge thanks goes to our guests.

 

For even more social media strategies, give them a follow on Instagram:

Jessica @jessica_summitsalons   

Jen @jenraney_saloncentric 

 

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

 

Staying up to date with online practices is just as crucial as keeping pace with in-salon trends. With the ever-increasing reliance on web searches and social media platforms, having a modern website has become vital for salon owners. A well-designed and feature-rich website can be the game-changer that helps you acquire new clients and retain existing ones. In this Digital Debrief episode, Scott and Sarah explore some essential features your salon's website should have, as well as additional elements to consider (once you’ve got the basics perfected!)For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

We are so excited to release this episode of The Hairdresser Strong Show that shines the spotlight on our CEO Scott Moon! In this episode, Scott discusses the importance of incorporating tech and digital marketing strategies into your salon business in order to create an incredible experience for your clients both in salon and online. This conversation is packed full of valuable information and tangible tips on how to get started, you won’t want to miss it! Huge thanks goes out to The Hairdresser Strong Show for featuring us, make sure to check them out on Instagram @thehairdresserstrongshow

 

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s

 

As we step into 2024, it's time for salon owners to take their guest experience to a whole new level. Gone are the days of simply offering great haircuts or pampering treatments – today's clients expect more. So buckle up for this Digital Debrief with Scott and Sarah and get ready to discover some easy and inexpensive ideas that will leave your clients raving about their time at your salon!

 

For your daily dose of digital marketing, give us a follow on TikTok and Instagram @salon.s.o.s  OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit the link below to explore.  https://www.youtube.com/@salon.s.o.s