In this episode, we’re joined by Charles Tenot, CEO of Lemlist - the bootstrapped sales engagement platform scaling past €36M ARR while staying lean, profitable, and fast-moving. Charles took the reins to help Lemlist break through a growth plateau, and under his leadership, the company has nearly tripled ARR and built a truly efficient, remote-first team of 110.

We spoke with Charles about what it really takes to build a high-performing executive team in today’s world of constant change and why being “close to the craft” might be the ultimate leadership advantage.

Here are some of the key questions we address:

• What defines a truly efficient executive team, and why do most companies get it wrong?

• Why is “disagree and commit” the wrong mindset at the C-level?

• How can CEOs avoid building silos across product, marketing, and sales?

• What red flags should you watch for when hiring experienced leaders?

• How do you bring execs back to the craft without micromanaging?

• Why does Charles prefer to hire all C-levels himself, and how does he do it?

🎧 Tune in to hear how Charles is reshaping SaaS leadership at Lemlist, proving you can scale fast without breaking what made you great to begin with.

In this episode, we’re joined by Ronni Zehavi, Co-Founder and CEO of HiBob—one of the fastest-growing HR tech platforms on the planet. With nearly 5,000 customers across the globe, HiBob is redefining HR through its modular, AI-powered platform “Bob,” built for modern, multinational, midsize businesses.

We spoke with Ronni about what it really takes to build a high-growth SaaS business that's not just growing fast—but growing right. From IPO readiness and leadership transitions to why putting people first is still your strongest moat in the AI era, Ronni shares the inside story of HiBob's 10-year journey to becoming a category leader.

Here are some of the key questions we address:

• What’s the real reason HiBob is preparing for an IPO—and why now?
• What are the internal changes a company must make to be IPO-ready? (Think finance ops, governance, reporting, culture)
• How do you lead a company through different stages of scale without burning out—or stalling?
• Why are line managers the true AI-era heroes inside organizations?
• What’s the biggest mistake CEOs make on the path from $50M to $250M ARR?
• What does “people-first” actually mean in practice—and how does it translate to business growth?
• How is HiBob using AI internally, and how are they helping customers do the same?
• What should you know about secondary events, long-term vision, and building a sustainable culture?

🎧 Tune in to hear how Ronni and his team are scaling HiBob into a global category leader—without compromising on values, velocity, or vision.

In this episode, we sit down with GTM strategist and best-selling author Maja Voje to dive deep into the concept of the Early Customer Profile (ECP) - and why it’s more important than ever in the AI era. Maja explains what defines an ECP, where to find them, how to speak their language, and how to avoid the most common mistakes when launching new (especially AI-driven) products.

We explore how to validate willingness to pay, protect yourself from underpricing, and structure a GTM team for success. This episode is a must-listen for anyone launching new products or features - whether you're an early-stage startup or an established company entering new territory. Here are some of the questions we addressed with Maja:

• What is an Early Customer Profile (ECP) and how does it differ from an Ideal Customer Profile (ICP)?

• Where and how can you find your ECPs - especially in AI-related markets?

• How should you message and sell to early adopters who are skeptical or risk-sensitive?

• How do you validate willingness to pay before fully launching a product?

• What pricing models work best in early-stage AI product launches - and how do you avoid underpricing?

• What are the most common GTM pitfalls when launching new products or features?

• Who should be on your internal "launch squad" to successfully bring a new AI product to market?

Tune in and find out how you can successfully launch your new AI feature set.

In this episode, we speak with Sigbjørn Nome, CEO & Co-Founder,  Ignite Procurement the Procurement solution, that helps mid-market and large enterprises automate procurement analytics and insights in a way that enables them to control costs while keeping their supplier base sustainable and compliant.

We talk with Sigbjørn about leveraging Direct Sales, Partner Sales, and PLG simultaneously. Topics that are being addressed in this episode are:  

- Why use different motions vs doubling down on one - Are some more suitable in some scenarios than others - How does this affect the organization and resource allocation - How does it affect the product These are some of the many topics we address with Sigbjørn, tune in to learn from his experience of running multiple GTM motions in a multiproduct SaaS company.

In this episode, we speak with April Dunford, Founder, Ambient Strategy about the 5-step process approach you must go through to nail your positioning.

We do so by using a real example case, the positioning of SaaS Nordic and SaaSiest. In this episode, we've flipped the roles and April is asking all the questions while Daniel and Thomas do the answering. To find the answer April walks us through these 5 key questions:

- If you don't exist, what would your customers use - What features or capabilities do you have that alternatives do not - What value do the attributes enable for customers - Who cares a lot about the value - What context makes the value obvious to your target segment Tune in to learn how April's positioning framework is used in action as Daniel and Thomas do their best in figuring out how to address the questions.

In this episode, we speak with Patrick Olsson, CEO, Findity, the white-label expense management platform that is growing strong together with strategic partners.

We talk with Patrick about what it means to run an organization with a white-label offering. Topics that are being addressed in this episode are:  

- What is a white-label offering - What are the characteristics of an organizational structure to support a white-label GTM motion - How does one work with partners, split of responsibilities, and revenue - What are the keys to success in a white-label strategy - What are the main benefits and challenges with this strategy  These are some of the many topics we address with Patrick, tune in to learn from his experience of how to run a successful white-label first offering!

In this episode, we speak with Rasmus Holst, CEO, LMS365 the learning platform built into Microsoft 365 and Microsoft Teams with millions of users in 60+ countries worldwide.

We talk with Rasmus about raising funds in times of recession. Topics that are being addressed in this episode are:  

- What's the process like raising now compared to the past - Who are the key stakeholders internally  - How do you vet investors, what are the red flags - All in on Plan A or do you entertain multiple options in parallel  These are some of the many topics we address with Rasmus, tune in to learn from his experience of raising funds on 7 different occasions, both in good and bad times. 

In this episode, we speak with Morten Klank, CEO, Bizbrains, the B2B integration cockpit, built to help your business manage all the processes connected to EDI/API – with minimal impact on your IT department, minus the need for a VANs partner (Value Added Network Service partner).

We talk with Morten about the first 3 months of a newly appointed CEO, and the events that take place during that period. Topics that are being addressed in this episode are:  

- Pre-start, interview on the first day in the office - Expectations vs reality - where is the difference - How fast do you go from continuing as is, to implementing "your ways" - How's the level of interaction with founders and employees These are some of the many topics we address with Morten, tune in to learn from his experience on what the first 3 months of a newly appointed CEO can look like! 

In this episode, we speak with Mikkel Drucker, CEO, Netigate, the feedback platform for professionals, helping companies keep a finger on the pulse of their customers and employees.

We talk with Mikkel about what it is like to be working with a Private Equity fund as the main owner. Topics that are being addressed in this episode are:

- How would one define a PE - What are the differences to other "types" of investors - What are the pros and cons from an operator's perspective - What makes for a good PE - how do you know it is a match These are some of the many topics we address with Mikkel, tune in to learn from his experience on what working in a PE-owned structure can look like.

In this episode, we speak with Mats Klaar, CEO of Viedoc, the software that helps to modernize clinical research so that necessary treatments can reach the people who need them faster.

We talk with Mats about what needs to be considered when releasing new product offerings, simultaneously across the globe, where customer expectations may vary. Topics that are being addressed in this episode are:

- Timing: MVP release vs Bug-free production-ready release - Risk vs Rewards of the different approaches - How do expectations vary in different business cultures - How does that affect your external communication These are some of the many topics we address with Mats, tune in to learn from his experience on how to manage communication with the market when operating across the globe!

In this episode, we speak with Christoffer Vikersveen Herheim, CEO & Co-Founder, Optio the software that helps businesses incentivize employees, manage equity, stay compliant, and report costs with withing one solution.

We talk with Christoffer about the importance of mastering your cashflow management to fuel growth. Topics that are being addressed in this episode are:

- Cashflow management in the early days as bootstrapped - How should contracts be structured for maximum effect - When can you vs should you invoice - How does your cashflow management today define future investments - What role does consulting play These are some of the many topics we address with Christoffer, tune in to learn from his experience on how to build a strong global team to meet global demand.

In this episode, we speak with Shameek Ghosh, CEO & Co-Founder, Trustrace the software that empowers brands and suppliers worldwide to standardize how supply chain and material traceability data is captured, digitized, and shared. We talk with Shameek about what it means to build a company with a truly global mindset. Topics that are being addressed in this episode are:

- What does having a global mindset mean - How do you leverage local cultural differences  - What are the challenges of having a team spread out in the world - What is the role of the leaders in a global setup  - What is the role of partners in all of this These are some of the many topics we address with Shameek, tune in to learn from his experience on how to build a strong global team to meet global demand.

In this episode, we speak with Emil Sjödin, CEO & Co-Founder, Refined the software that turns Confluence and Jira into custom intranets, documentation sites, support desks, and more—no code required.  We talk with Emil about what it means to build a 10+m ARR company where your offering solely lives in one ecosystem, in this case, Atlassian. Topics that are being addressed in this episode are:

- Why chose to operate solely in one existing ecosystem - Pros and cons - How does this affect product development - How does it affect sales - What is the role of partners in all of this These are some of the many topics we address with Emil, tune in to learn from his experience on how to build a fast-growing and profitable company by leveraging the power of an existing software ecosystem.

In this episode, we speak with Frederic Laziou, CEO, Puzzel, a leading European provider of cloud-based contact center solutions, helping businesses deliver seamless customer service across multiple channels. Their AI-powered CX platform integrates voice, email, chat, and social media, enhancing efficiency and personalization. With 25+ years of experience, Puzzel continues to innovate, ensuring businesses stay ahead in customer engagement. 

We talked with Frederic about their journey well on their way to reaching 100m Euro in ARR, how M&A has been an important strategy, and a focus on defining a product operating model that supports sustainable and continued growth. Specifically in this episode, we discuss how a focus on building the right things from a product perspective is key, which also at times means sunseting product programs and features that don't support the P&L in a positive manner.

• How do you assess which features are adding real value versus those that are just adding complexity?
• Once you identify redundant or low-value features, what practical steps do you take to sunset them? 
• How do you communicate this to customers, and what challenges can you expect to face in ensuring a smooth transition?
• What are the biggest cultural or leadership challenges shifting from a "feature factory" mindset to an outcome-driven approach? 

This and much more. Tune in to learn mode from Frederic and his team's journey moving away from a feature factory to an outcome-driven product approach that drives tangible financial value to both the customer and the business.  

In this episode, we speak with Jakob Lunøe, CEO, Delogue the PLM platform for product development for the fashion industry with users in 60+ countries. We talk with Jacob about transitioning an organization from an "all hands on deck" mentality into more of a specialized role and responsibility-driven organization. Topics that are being addressed in this episode are:

- Why do you need to make this transition  - What are the signs that confirm the timing is right to do it now - What are the common risks in making this transition - What role do the leaders play in this - How do you work with trust and mindset change These are some of the many topics we address with Jakob, tune in to learn from his experience on how to evolve into an organization from an all-hands-on-deck mentality to an operating model with more specialized and distinct teams and roles.

In this episode, we speak with Magnus Hultman, CEO, Safeture the cloud-based employee safety platform enabling companies to manage risk, safety, and crisis processes from a single platform.  We talk with Magnus about what it means to be a publicly listed company and how that has an impact on every operational decision that is made. Topics that are being addressed in this episode are:

- What are the main differences between being a publicly listed company vs a privately held - How does this affect the organizational structure and internal processes - Is IPO an option everyone should consider - what are the requirements - How to cope with the stock market's instant approval/disapproval  - What are the main pros vs cons of being listed These are some of the many topics we address with Magnus, tune in to learn from his experience of what it means to run a publicly listed company!

In this episode, we speak with Mikkel Novod, CEO, Clerk.io the all-in-one e-commerce personalization platform that empowers thousands of customers around the world to deliver personalized shopping experiences to their end customers We talk with Mikkel about how they've efficiently built and leveraged an SDR organization to fuel fast growth across multiple markets simultaneously. Topics that are being addressed in this episode are:

- How does one finance an SDR organization of this size - SDR to Sales rep ratio - How to rightsize the SDR organization based on needs - How to leverage the SDR operation to quickly test new Geos These are some of the many topics we address with Mikkel, tune in to learn from his experience of building agile and efficient SDR teams to fuel sales-led growth!

In this episode, we speak with Urban Bucht, CEO, Hypergene the SaaS that helps to streamline budgeting and forecasting processes. We talk with Urban about how to actively work with Pricing & GTM as part of the Revenue Agenda. Topics that are being addressed in this episode are:

- Who owns the pricing  - How frequently does your pricing plan need to be updated - What about having different pricing for different verticals or regions, good or bad - What makes up a strong and efficient internal GTM function - Where do partners come into play in all of this These are some of the many topics we address with Urban, tune in to learn from his experience no actively working with pricing and efficient GTM processes.

In this episode, we speak with Nils Olsson, CEO, Lime Technologies the CRM specialist that is growing fast and in a profitable way as it takes on one European market after the other! We talk with Nils about how the process of recruiting the right people at the right time has turned into a competitive advantage for them, especially when recruiting 100+ plus people within a year. Topics that are being addressed in this episode are:

- What are the main steps in your recruitment process - Who is involved internally in supporting the process - How do you onboard 100 people all at once - Pros and cons of hiring young professionals vs more experienced professionals - What are the essentials of a successful trainee program These are some of the many topics we address with Nils, tune in to learn from his experience on how you recruit and onboard 100s of people a year!

In this episode, we speak with Tapani Kyrki, CEO, Aurora Innovation, the healthcare SaaS specialist dedicated to increasing access to care services and creating well-functioning work environments for healthcare professionals. We talk with Tapani about what needs to happen when you go from 5M Euro in ARR to 15M Euro in ARR. Topics that are being addressed are:

- What changes must the organization make, and which changes are critical to support this growth? - How do you need to think about geo expansion? - Which processes are key to getting in place to support this growth transition? - What role does productification play? These are some of the many topics we address with Tapani, tune in to learn from his experience on what it can look like going from 5M to 15M Euro in ARR. 

In this episode, we speak with Michael Heiberg, CEO & Founder, Ocean.io, the AI prospecting data platform helping organizations find accounts and contacts that match your best customers. We talk with Michael about how you can get your US sales going without having local people on the ground to start with. Questions that are being addressed are:

- How does remote selling stack up to the alternative GTM possibilities here - What data convinced the Ocean.io team that sales could be done from Denmark - How does it work in practice having a local team in Denmark selling to the US - What are the main downsides and shortcomings of this model These are some of the many topics we address with Michael, tune in to learn from his experience on how to run a sales organization selling remotely into the US market.

In this episode, we speak with Jarek Owczarek, CPO & Founder, Contractbook, the software company that enables small and medium-sized businesses in more than 75 countries to manage the entire lifecycle of their contracts in a single, fully automated flow.  We talk with Jarek about what it means to operate in a crowded space, particularly from a product perspective, and some of the themes that we address are:

- Is crowded space a bad or a good thing - What role does the vision play when building a product in a crowded space - What is the role and influence of the customer - What can and should you do to stand out from a product perspective These are some of the many topics we address with Jarek about what you can do to stand out among the crowd. Tune in to listen to the full episode.

In this episode, we speak with Giles Whiting, COO & MD, Forsta, the HX (Human Experience Platform) that breaks down the silos between CX (Customer Experience), Employee Experience (EX), and Market Research – so that companies can get a deeper, more complete understanding of the experiences of their audiences. We talk with Giles about his views on why many European B2B SaaS companies fail with their sales efforts in the US and discuss the following themes:

- Is there such a thing as global Product-Market fit - Do you have access to the right talent to take on the US - US is pay to play, do you have the necessary funds to sustain - Do you have a game plan that is solid enough These are some of the many topics we address with Giles and what you can do to overcome these challenges to ensure you set yourself up for success. Tune in to listen to Giles's advice on taking your business to the States, and doing so successfully!

In this episode, we speak with Joel Hellermark, CEO & Founder, Sana, an AI-powered learning platform that empowers organizations to find, share, and harness the knowledge they need to achieve their missions. We talk with Joel about his views on how you can make your organizational structure into a competitive advantage. Some of the questions that are addressed in this episode are: 

– What is an operating model – What different types of operating models exist today – How does the process look when deciding on the right model for your business – What is the future operating model of SaaS companies These are some of the many topics we address with Joel, tune in to listen to how he’s structured Sana to leverage the power of the organization! 

In this episode, we speak with Maja Lindström, CPO, Talentech, a leading developer of HR providing a seamless talent journey through a centralized platform. With main hubs in Oslo, Amsterdam, Stockholm, Helsinki, and Copenhagen, Talentech's scalable solutions support every stage of the talent pipeline, offering personalization and flexibility to meet tomorrow's challenges.

We talked with Maja about their M&A journey, 8 acquisitions to date and counting, and how you make the unifying process work from a product and technical staff perspective. Some of the questions we discuss in this episode are: 

• First, what are the different underlying strategies that can fuel an M&A strategy of this nature?
• What is the process of "onboarding" separate product teams into a new unified and larger team working on a platform strategy?
• What are the most common pitfalls to avoid here, and why?
• What is the process of integrating different products, at times on different tech stacks and different maturity levels?
• To be successful with this amount of frequent and large acquisitions, it requires a lot from the organization. Which are the key players, processes and characteristics needed from an organization to be successful in a process like this?
• How do you find a balance between product autonomy vs central platform thinking to avoid losing speed in deployment and releases?

This is for all the product leaders out there and people considering an M&A strategy. Tune in to learn mode from Maja's journey of acquiring and integrating 8 product organizations into one platform unit.

In this episode, we speak with Niclas Ramon Staberg, Operating Advisor, Verdane the specialist growth equity investment firm that partners with tech-enabled and sustainable businesses based out of Europe to help them reach the next stage of international growth.

We talk with Niclas about the new concept of Earned Growth that is gaining momentum in the B2B SaaS space -  here are some of the questions that are addressed in this episode: 

- What is Earned Growth Rate and why does it matter - What is Customer Referral Value - How do you activate customers to be referrals - Which are the key metrics to monitor in this process - What special needs are put on the organization to be successful with this These are some of the many topics we address with Niclas, tune in to listen to how the process of Earned Growth is vital for continued and scalable revenue growth.

In this episode, we speak with Tine Karlsen, CEO & Co-Founder, Vev the fast-growing SaaS design platform for professional organizations to create and launch unique web experiences, headquartered in Norway! We talk with Tine about how their Go-To-Market method is a marriage of two motions, hands-on Large Enterprise Sales led motion with a PLG element to it. Some of the questions that are addressed in this episode are: 

- Why can it be relevant to combine PLG with a more traditional Enterprise sales type of approach - How do you make sure these two motions complement each other - How do you define key activation moments, and where is the handover done to sales - What requirements does this combination put on the org and product These are some of the many topics we address with Tine, tune in to listen to how she's combining Enterprise Sales and PLG motion to improve the buying experience for their customers.

In this final episode in a 3-series show on the lifecycle of a B2B SaaS company, we bring in the investor and operator to talk about the Growth & Moat phase! We talk to Mikael Johnsson Co-Founder and General Partner, Oxx, and Fredrik Skantze, CEO, Funnel on some of the following topics: - What defines the Growth & Moat phase? How is it defined? - What are the characteristics of a company entering the Moat and Growth stage? - How does the CEO's role & focus change in this phase? - What does a good Moat look like? - What are the key metrics in this phase?

Tune in to listen in on how you build your moat over time to cement a unique position in your particular domain!

In this episode, we speak with Alexandra Sevelius, CMO, OneiO, a cloud-native integration service provider connecting people, processes, and tools, headquartered in Finland. We talk with Alexandra about some of the differences as well as similarities of running marketing for a HyperScale vs an Early SaaS organization, and specifically about:

- How do you define priorities in small vs big marketing operations - How do you scale a marketing team from startup to scaleup - What are the main differences in key operations between smaller vs bigger marketing operations - What can smaller marketing organizations learn from the ones running big well funded operations These are some of the many topics we address with Alexandra, tune in to listen to how she takes the learnings from running a big, well-funded marketing operation to a startup setup where she now builds from the ground up.

In this episode, we speak with Anna Bloth Karling, CEO & Founder, Zebrain, the SaaS coaching and people development platform for next-generation SaaS companies! We talk with Anna about why incorporating structured coaching is more strategic than ever, and specifically about:

- What is the true role of a coach, and what makes a good coach - How does a coach complement a direct line manager - How do you know what type of coaches you may need for your people - What are some of the best coaching methods in use today - Which tools and forums are best to enable good coaching practice These are some of the many topics we address with Anna, tune in to get her to take on why coaching is key to fueling growth in your business in 2023!

In this episode, we speak with Ingrid Ødegaard, VP Product, IndyRiot the next-generation Community platform that allows you to create your own public or private space! We talk with Ingrid about Product Strategy and, specifically about:

- What is Product Strategy - Who owns the Product Strategy vs who should be involved - How do you incorporate flexibility in a Product Strategy - Which tools and processes are necessary to have in place

These are some of the many topics we address with Ingrid, tune in to get her to take on Product Strategy and why it matters to your business!

In this episode we speak with, Lisa Kruse, Founder, Holy Comms the Marketing as a Service agency working to elevate SaaS companies' communication and PR efforts in the public market. We talk with Lisa about what B2B SaaS marketers should be ready for in 2023, specifically about:

- How is the downturn in the economy affecting marketing teams - What are some changes you foresee in the way marketers operate - How does this affect the individual marketer and the skillset needed to succeed in 2023 - Which channels should you consider doubling down on going forward - How do you stand out in a world full of noise

These are some of the questions Lisa addresses, tune in to leverage her top 3 tips for marketing in 2023!

In this episode we speak with, Alex Farmer, CCO, Nezasa, the industry-leading software provider to travel brands for automated trip planning, fulfillment, personalization, and optimization. We talk with Alex about leveraging Community-Led growth for high-touch customers, specifically about:

- What you need to be aware of when building a community around a high-touch sales process  - What is it in for the customer, what is their incentive to participate  - How do you secure engagement - Which are the key elements you need to cater to when starting your community initiative - How does resource allocation look internally, who is needed to do what

These are some of the questions Alex addresses, tune in to leverage his lessons and his top 3 tips, relevant for anyone building a community now for high-touch customers.

In this episode we speak with, Erik Holm, CPO, Planhat, the customer platform built to give insights, manage workflow and drive customer experience.  We talk with Erik about the timing to go from bootstrapped to VC funded, specifically about:

- What made you decide to take in VC money - which were the main trigger points  - What was most difficult in the transition from Bootstrapped to VC funded - How does this change your business, internally as well as externally - What are the pros vs cons of being bootstrapped vs VC funded

These are some of the questions Erik addresses, tune in to learn from this journey if you are bootstrapped and considering taking in VC money. 

In this episode we speak with, Tommi Ylinen, CPO, Relex Solutions, the supply chain and retail planning platform from Finland that has over 100m Euro in ARR, serving the largest retailers in the world! We talk with Tommi about what it truly means to serve Enterprise customers with a mission-critical platform that affects the entire organization, and specifically what that means for the internal product team!

- What are the characteristics of a true Enterprise Software Platform?  - What are the needed components of a product team that is serving an Enterprise market? - The User vs. Customer dilemma - how does it affect the product development - How to cope with slow feedback cycles? - How to manage the weight of individual customers? 

These are some of the questions Tommi addresses, tune in to learn what it truly means to build Enterprise Software!

In this episode, we speak with Mie Elmkvist Schneider, VP of Sales & CS, Queue-it, a leading developer of virtual waiting room services, empowering 1,000+ organizations worldwide to build and nurture trust with 25+ billion visitors annually by delivering reliable, fair, and transparent online experiences. 

We talked with Mie about the important measures and KPIs to track for a sales leader when focusing on profitability. Some of the questions we discuss in this episode are: 

• What does your Sales Leadership Dashboard look like - what metrics are you keeping track of?
• What are the key metrics when focusing on profitability vs growth?
• Which are key metrics to focus on in new client acquisition vs existing customer expansion?
• Who is involved, why, and how in the ongoing process of monitoring these KPIs, and triggering necessary actions if/when needed based on deviations?
• What tool stack do you use to track this?

This is for all the sales leaders out there, tune in to see if your dashboard aligns with Mie's and if there are any KPIs that you also need to double down on.

In this episode we speak with, Per Henrik Nielsen, CEO, TimeLog, the PSA software which helps professional services organizations manage their projects, resources, time, and billing in one solution. We talk with Per Henrik about their transition from an owner-led to a VC-led business, specifically around some of these questions: 

- What is the trigger that suggests a transition like this?  - How does the organization change when you go from focus on profitability to growth? - What does it take to make a transition like this? - What role do the existing owners play if they stick around?

These are some of the questions that Per-Henrik addresses, tune in to learn what it takes to make the transition from an owner-led to a VC-led business.

In this episode we speak with, Jessica Gilmartin, Head of Revenue Marketing, Asana, the Workflow Management Solution with over 131.000 paying customers around the world! We talk with Jessica about her experience in scaling Demand Generation at companies and specifically: 

- How do you build a business case to focus on this internally?  - What are the key components of a Demand Gen organization? - How do you measure and define success, which are key KPIs to track? - How to allocate a budget for demand generation vs other initiatives?

These are some of the questions that Jessica addresses, tune in to learn what it takes to scale your Demand Generation operations!

In this 2nd episode in a 3-series show on the lifecycle of a B2B SaaS company, we bring in the investor and operator to measure up! In this episode, we focus on Go-To-Market fit! We talk to Mikael Johnsson Co-Founder and General Partner, Oxx, and Ola Sars, Founder, and CEO of Soundtrack your brand on some of the following topics: - What is Go-To-Market Fit? How is it defined? - How do you measure it, and how do you know if you have established a GTM fit? - What are the main GTM fit accelerators to work on? - Which GTM motion shall prevail?

Tune in to listen in on how the practitioner and investors look at all of these questions and see how well that aligns with your own perspective!

In this episode we speak with, Jesper Frederiksen, Vice President & GM International, Lacework, the fast-growing data-driven security platform for the cloud.  We talk with Jesper about his experience in scaling B2B SaaS companies and specifically: 

- When are you ready to go International? What is the main tell? - What should be included in an international GTM playbook? - How do you need to think about Sales Capacity when expanding internationally?  - How do you find a balance between central setup and local presence? These are some of the questions that Jesper addresses, tune in to learn what it takes to scale internationally from a commercial perspective! 

In this episode we speak with, Heta Ruikka, VP of Product Management, Sievo, the procurement analytics solution based out of Finland for data-driven enterprises! We talk with Heta about how to make the transition from a founder-owned product strategy to a product strategy that is owned by the VP of Product: 

- When is the right time to make this transition? - What are the biggest signs for this? - What does it take to make a transition from a Founder-led product to a process-driven product approach? - What are some of the key challenges to be aware of and to overcome in this transition? - How do you ensure to keep the founders involved and engaged as contributors, and not as main decision makers? These are some of the questions that Heta addresses, and if you are a VP of Product or CPO that will take over the product strategy from a founding team soon, then you've got to tune in to learn all how to navigate such a transition!

In this episode we speak with, Carl Silbersky, Former CEO, BimObject, the SaaS Platform that provides architects and engineers with the information and inspiration they need to design buildings faster, smarter and greener. We talk with Carl about his experience running a publicly listed business and what the pros and cons are of doing so:

- Why should you consider listing - When should you go public - Were there any initial surprises/unexpected events when becoming a listed company - What are the differences between being a listed company vs a non-listed company - How do you manage the dialogue with the owners when being a public company These are some of the questions that Carl addresses, tune in to learn more from his journey running a listed SaaS company!

In this episode, we speak with George Brontén, CEO & Founder, Membrain, the Sales Enablement CRM platform focusing on driving results by emphasizing the right behavior in your sales teams.   We talk with George about the journey of going from a founder-led sales setup to a professional and scalable sales organization.

- When is the right time to make this transition, what is the trigger point - Who should your first hire be, leader or individual contributor - What is key in this recruitment process - What are the do's and don'ts in this type of a transition  These are some of the questions that George addresses, tune in to learn how you also can make this transition as smooth as possible.

In this episode, we speak with Krysten Conner, Enterprise Account Executive, UserGems, the fast-growing prospecting, and sales intelligence platform that initially started in Austria and has since moved its HQ to the US. We talk with Krysten about what makes the best-performing sales organizations stand out as she shares her lessons learned working for 3 SaaS Unicorns before joining UserGems.

- Why Sales Training is key to success - Unique training focus on Toward vs Away language and Above the line vs Below the line conversations - How a good Discovery meeting sets the tone for the rest of the buying journey - What is the secret of how to keep momentum in a deal - How to best leverage Demos and Proof of Concepts - and much more is discussed in this episode

Tune in to learn how the best-in-class organizations are setting their Sales team up for success!

In this episode, we speak with Anna Gullstrand, Acting CEO, Mentimeter, the Audience Engagement Platform that has set the standard for how to grow a PLG business out of the Nordics into a global player.  We talk with Anna about how Mentimeter's initial go-to-market motion was powered by a PLG and self-service type of motion. As customers grew in size, consumption was complemented with a parallel Enterprise motion.

- Why was this addition made? - How do you know when the timing is right to add an Enterprise motion - What are the additional requirements this sets on the internal organization - What are the risks vs opportunities in making this transition - and much more

Tune in to learn how you can have both a self-service as well as an Enterprise motion feeding off each other! 

In this episode, we speak with Sascha E.H. Skydsgaard, CSO, Timelog, the fast-growing PSA solution from Denmark which helps professional service organizations be more efficient in their work. We talk with Sascha about onboarding new talent, and how to do that in an efficient way, in order to minimize the time to full productivity of new resources. 

- What should happen in a hiring process - which are the key steps to evaluate talent - What should happen during pre-boarding - Which key elements are part of an efficient onboarding - Who needs to be involved in securing the success of newly hired talent - How do you measure if onboarding was a success - what are the key indicators

These are some of many the questions we tackle with Sascha during the episode. This is a great episode for all hiring managers that are looking for inspiration on how to shorten the time from hire to production of new staff members - tune in!

This is a special episode with our very own MC, our new Head of Community Management over here at SaaSiest!  We're building this community in the open together with all of you, and in this episode, we want to invite you on the inside, for you to start getting to know MC! And yes she does have full name, it is Marie Claire, but everyone calls her MC and we hope you will too 😀! With MC's arrival, we can now get even closer to you, and create even more personal experiences and content helping you accelerate your career. As you can imagine we are thrilled to have her here and we are confident you will see the great impact from her work very soon. So, who is this MC? What makes her all that special ❤️ Tune in and find out for yourself - you'll get to know the real MC, her story, what she'll be focusing on, and why that matters to you!  Welcome MC!

In this episode, we speak with Nora Tandberg, CFO, Papirfly, the fast-growing Brand Activation Management platform with a global presence, headquartered in Norway! We talk with Nora about the current Macroeconomic events affecting all B2B SaaS companies, and precisely what you need to monitor closely and how you need to prepare for 2023:

- What are the main external drivers and indicators you need to keep tabs on - What is the appropriate way to respond to these - How should you approach your 2023 budget planning - What are the key differences in budget planning to 2022 - Which are the stakeholders needed to be involved during these times These are some of many the questions we tackle with Nora during the episode. If you are in the middle of your 2023 budget processes you'll find this episode useful - tune in!

In this episode, we speak with Nick Peters, VP Operations, Ardoq, the leading global data-driven tool for Enterprise Architecture and a key tool for digital transformation journeys, based out of Norway. We talk with Nick about meaningful work, and why the concept is key to driving progress in a fast-growing organization! Nick walks us through topics such as: - What is the meaningful work umbrella? - Why is it important to understand what meaning full work is to people? - How is this related to culture and values? - How does it evolve as a company scales? - Who should own the meaningful work concept in an organization? It is interesting to hear Nick's vision of how you drive progress in an organization by focusing on personal fulfillment, something that has been of great advantage to Ardoq in their growth journey! Tune in if you want to learn more about the meaningful work umbrella and what it can do for your organization!

In this episode, we speak with Lars Grønnegaard, CEO & Co-Founder, Dreamdata, the fast-growing revenue attribution platform that helps B2B SaaS companies build, repeat and scale success! We talk with Lars about their decision to go all in on social selling and the huge success they've seen from this strategic initiative! We discuss the following main themes:

-How do you implement a corporate social selling strategy that includes all employees  -What framework do you need to continuously enable this initiative -What are the main pitfalls and risks with this strategy -How do you actually measure the ROI of the social selling initiative It is fascinating to hear Lars' story of how a team from Denmark continuously makes a huge splash internationally on social media and reaps the benefits of it. Tune in if you want to be inspired by one of the best in class when it comes to building awareness for their brand on social!