The SaaS Growth podcast about marketing & GTM strategies. Rebuilding SaaS marketing foundations with Digital Hunch.

AI is rewriting the rules of marketing, and founders are learning to rebuild from scratch. Proven playbooks no longer work. They’re slow, expensive, and built for a world that no longer exists. New approaches are still emerging — often messy, improvised, and driven by founders who figure things out in real time.

This podcast is for those founders.

Each episode features a real story of a SaaS company learning to grow in the AI era: how they built demand from zero, fixed what was broken, and tested their way to traction.

What you’ll hear:

Real Founder Stories: Practical insights on SaaS marketing strategies and overcoming growth plateaus.
AI & Tactics: Deep dives into AI marketing tools, automation, and new growth mechanics.
Expert Insights: Hosted by Renata Zinnatullina, fractional CMO and co-founder of Digital Hunch (AI marketing agency).

Where to find us Watch on YouTube: https://www.youtube.com/@Digital-Hunch

Or listen wherever you get your podcasts.

Follow Renata Zinnatullina on LinkedIn: https://www.linkedin.com/in/renatazinnatullina/

Follow Digital Hunch on LinkedIn: https://www.linkedin.com/company/digital-hunch-agency/

Visit our site: https://digital-hunch.com

Behind this podcast is Digital Hunch — a distributed team of fractional CMOs, strategists, and growth operators helping B2B and SaaS companies build sustainable marketing engines. The agency was founded by people who have spent years working with B2B and SaaS brands and know firsthand how hard it is to connect strategy with execution when budgets are tight and markets shift weekly.

We combine senior-level strategy and hands-on execution in one team, so you get a marketing department that plans, tests, and scales growth across your SaaS funnel.

That’s the same mindset we bring into the podcast. Each story we tell is a look inside how modern founders rethink growth under real constraints — distributed teams, AI-driven tools, shifting buyer behavior, and rising CAC. Some episodes explore the early GTM phase: identifying the right audience, shaping the offer, and validating demand. Others dig into scaling challenges — finding the balance between automation and human touch, building a brand that drives trust, or managing marketing operations across multiple markets.

We focus on fresh, data-grounded cases that reflect the reality of today’s SaaS landscape. The goal is not to glorify success but to document how founders adapt — step by step, pivot by pivot. You’ll hear how they measure traction, how they integrate AI into workflows, how they make hiring decisions, and how they rebuild their marketing stack when old tactics stop performing.

Every episode is both a case study and a conversation: practical enough for your next campaign, but reflective enough to reshape how you think about growth.

Whether you’re designing your first go-to-market strategy, re-evaluating your demand generation model, or building a distributed marketing function, you’ll find stories here that resonate.

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