Explorez tous les épisodes du podcast The Rothman PPC Podcast: Google Ads and Your Business
| Titre | Date | Durée | |
|---|---|---|---|
| 018: Pinning For Responsive Search Ads Explained and Why I Almost Never Do It | 26 Feb 2024 | 00:18:03 | |
Ever wrestled with the urge to micromanage every detail, even when you know it's best to step back and trust the process? That's exactly the dilemma we unpack in this conversation about the use of pinning in responsive search ads in Google Ads. In this discussion, we'll explain what pinning is, and we'll examine the allure of control versus how Google's machine learning and AI can fully optimize unpinned ads. If you've ever questioned the balance between firm control and algorithmic autonomy in your ad campaigns, specifically your ad copy and structure, this episode promises to provide clarity. | |||
| 017: Check Your Conversion Status | 17 Nov 2023 | 00:16:13 | |
On today's episode, Jason talks about the importance of checking your conversion statuses on the conversion page in Google Ads. Recently Jason had a client whose volume slowed down a ton, and the problem ended up being that one of the two major conversions we were tracking stopped reporting and the conversion volume fell off and that messed up the bidding and lowered the volume a lot. The lesson learned here was that if you are running maximize conversion bidding, and your volume drops off, then check the conversion page and review the status of your conversions. | |||
| 008: Are you going to cry about search terms? | 17 Sep 2020 | 00:25:38 | |
Here are some ways to handle losing some of the search terms data we're all used to. No need to cry. | |||
| 007: Danger, Careful With Comparisons | 29 Aug 2020 | 00:24:41 | |
Date range data comparisons in Google Ads can be very powerful, but people also use them to make horrible decisions. Jason talks about why date range comparisons can be dangerous, and he talks about how he uses them and what he finds even more important than historical data when making Google Ads decisions. | |||
| 006: The Secret To Social Proof | 22 Aug 2020 | 00:21:55 | |
Jason talks about a new approach to social proof that he learned about recently. And he shares some news he came across about advertising on keywords that include "Google Ads" in the search phrase. | |||
| 005: Solve All Your Conversion Problems With The Segment Button | 03 Jul 2020 | 00:32:03 | |
The segment button in Google Ads will help you solve all your conversion problems. Not sure what kind of conversions you're getting? Not sure if you're missing conversions? Are you double-counting conversions? The conversion action area of the segments button will help you answer all these questions. In this episode Jason walks you through how to use the conversion action area of the segment button, and he gives you examples of the kinds of conversion issues he runs into that the segment button helps him solve. | |||
| 004: There Are Three Types Of Keywords In Google Ads | 22 Jun 2020 | 00:28:14 | |
This week Jason talks about two Google Ads updates, his new three color theory for Google Ads keyword types, and the human need for closure. Thanks for listening! Please share the show with friends and leave us a rating or review. | |||
| 003: You Shouldn't Have Turned Off Your Ads | 13 Jun 2020 | 00:27:57 | |
Business downturns are difficult. But one thing you should not do during them is turning off your Google Ads campaigns. That is called a not smart move. In this episode, Jason describes what a successful Google Ads campaign can do for your business, the three numbers you need to know to achieve success, and why you should never turn off your Google Ads campaigns, especially during a business downturn. | |||
| 002: A Major Decision Search Advertisers Must Make During A Time Like This | 23 May 2020 | 00:35:07 | |
When something like what's happening now happens, and the market changes and search volume drops, search advertisers have to make a choice between prioritizing revenue or prioritizing return on ad spend. Jason explains these two options help him deal with a drop in search volume. Jason also talks about the "what's focal is causal" concept that he learned about recently. Thanks for listening! | |||
| 001: Call Only Ads In Google Ads Have Changed (New Visit Website Feature) | 29 Apr 2020 | 00:33:47 | |
Today on the Rothman PPC podcast, Jason talks about the new "visit website" feature that Google has added to the call ads (formerly called call only ads). Jason also talks about managing his energy in a business context and what he's done recently to reignite the dragon energy. He also talks about what he's learned from successful people, and the negative client feedback loop in Google Ads. Thanks for listening! | |||
| 016: 11 Ways To Improve Your Google Ads Ad Copy (Search Campaigns) | 02 Jan 2023 | 00:20:31 | |
11 ways to improve your ad copy in Google Ads search campaigns:
Follow Jason - https://twitter.com/rothmanppc | |||
| 015: The Easy Formula For Google Ads Ad Copy Success | 22 Jul 2022 | 00:14:30 | |
My easy formula for amazing Google Ads ad copy that generates leads and sales: | |||
| 014: How To Deal With The Ramp Up Period In Google Ads | 19 May 2022 | 00:22:35 | |
The ramp up period in Google Ads is the hardest thing that I have to deal as a Google Ads manager. Here are the different things that I do to help get through the ramp up period. | |||
| 013: The Decision You Have To Make About Updated Phrase Match Keywords | 12 Dec 2021 | 00:31:24 | |
Updated phrase match is a really big deal. | |||
| 012: Broad Match Has Changed! | 15 May 2021 | 00:30:27 | |
Wow, there have been some huge changes to broad match keywords! In this episode, Jason breaks down what the updates to broad match are and how they're going to affect his campaign management. | |||
| 011: Three Ways To Lower Your Bounce Rate in Google Ads | 16 Feb 2021 | 00:23:16 | |
In today's podcast, Jason talks about what bounce rate is, why it’s so important, and three ways you can lower your bounce rate in Google Ads. Enjoy! | |||
| 010: 4 Ways You Can Improve Your Google Ads Management In 2021 | 19 Jan 2021 | 00:21:24 | |
Now that 2021 is here, how can you improve your business going forward and start the year on the right foot? Jason shares the things he'll be focusing on in Google Ads this year, including dual management with the Google Ads Editor, account quality scores, clickthrough rates, and applying the 80/20 principle to his Google Ads management. What new strategies are you applying to your business this year? Let us know in the comments! | |||
| 009: A Weird Secret About Google Ads Management | 14 Oct 2020 | 00:17:29 | |
There's a weird secret about Google Ads management that I finally put a name to. The secret is that there is two kinds of Google Ads management. There's day to day management, that can almost be done on autopilot, and then there's a deeper, more powerful management that I call flow state management or being in the zone management. I describe this elevated level of management in this episode, how I access it, and what it allows me to accomplish. | |||