Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) owner and founder of Wilderness Exchange, Don Bushey, sits down with Colin to give a behind the scenes look at his new partnership with Black Diamond.

Last month news broke that Black Diamond and Wilderness Exchange would be forming a new retail partnership. One that allows Wilderness Exchange to remain independent while Black Diamond effectively takes over the majority of the store.

It's a unique approach to a collaboration that historically has relied on things like shop in shops for a larger brand presence in independent stores; and is a potential new option for brands who may be adverse to opening their own store fronts.

Today on the show Don offers how the deal came together and why it makes sense for Wilderness Exchange at this point in the shops history.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin starts the show by giving his thoughts on Outside Inc launching their own social media platform and offers why he thinks Outside keeps making these bizarre strategic decisions (01:03).

Then he and Producer Dave talk about the following headlines to come out of the outdoor industry last week:

• Rossignol has launched a new line of trail running shoes to better compete in spring and summer. Is Sierra just sitting there licking their chops? (23:40)
• eVent released two new technologies that are PFAS free. Is this too little too late? (29:22)
• Solo Stove goes back to Snoop and welcomes Warren G for their new marketing campaign. Where's the justice for their old CEO? (35:22)
• Our parting shots! Colin wants to know what happened to music videos and Producer Dave gives props to an Oregon park. (39:45)

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Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin opens things up by responding to listener responses to last week's episode and how REI and Dick's are growing increasingly close to being the same thing.

Then Colin & Producer Dave hit the following headlines to come out of the outdoor industry over the past week:

• Black Diamond posts a loss in the second quarter in part because of PFAS. Could this have been avoided? (16:13)
• BOA & Primaloft post second quarter gains. Is this a sign that outdoor brands are investing in their 2025 product lines? (20:17)
• Crocs makes plans to make more sneakers after the success of their May sneaker launch. After first throwing up Colin talks about why this is a good idea. (22:55)

Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

Listen to and follow Gear & Beer! The newest show on the Rock Fight Podcast Network.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we welcome back Paddy O'Connell who is here to talk about his new TV show: PaddyO Sucks At....

Paddy tells Colin and Justin how PaddyO Sucks At... came to be, his approach to making the show, behind the scenes stories from production as well as teasing the status of season 2.

You can watch PaddyO Sucks At... on Outside Watch by clicking here and get more Paddy in your life by clicking here.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're diving back into the world of the outdoor economy.

In November the Bureau of Economic Analysis released a report showing that outdoor recreation contributes $1.1 trillion to the US economy. You may remember Kyle Frost and Colin going deep on this topic right here on THE ROCK FIGHT.

And now we get to talk to the folks who use that data to help grow the entire outdoor economy (not just the part that you participate in): the Outdoor Recreation Roundtable.

Today on the show Colin talks to Jessica Turner and Chris Perkins from the ORR about the role they play for outdoor enthusiasts across the US, how they're working to unify the outdoors across all categories, should outdoor trade shows pivot to focus on the outdoor economy and what to expect from the ORR in 2024.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin reacts to the news from last week that Wolverine has sold iconic footwear brand Sperry to Authentic Brands.

Authentic Brands has put together an incredible roster of brands and a successful strategy to become one of the largest outdoor lifestyle networks in the world. How do they do it? We'll dig into that as well as ponder how a brand that was founded on a purpose can lose their authenticity with consumers.

Read the Glossy.co article Colin reads from in this episode by clicking here.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin Housman discuss some headlines to come out of the outdoor industry and community over the past week. The following stories are on the docket:

• Colin Defends Tracking Your Activities (05:07)
• The Launch of an E-Snowboard (07:14)
• PaddyO's New Show On Outside Watch (13:08)
• The Return of Pickleball Corner (17:06)

They also answer the question featured in America's favorite podcast segment, What Is Justin Doing This Weekend?!

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Kris Hampton returns for another edition of Climbing Corner!

Colin and Kris hit the following topics:

• The massive growth and internal politics of the climbing world within the larger human powered outdoor industry including climbing specific trade shows (01:37)
• Kris puts on his coach's hat and talks about climbing vs strength training (13:36)
• Finally the two break down Kris's take on what modern sponsored outdoor athletes can learn from mega star Taylor Swift's journey through the music world (16:25)

Click here to listen to Kris's original Taylor Swift episode and here to check out Written In Stone which is burning up the podcast charts.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin laments his aging body by reflecting on the best advice he ever got from a movie.

We can all agree that THE SHAWSHANK REDEMPTION is the greatest movie of all time, right? Good. Well there is a message in that flick that is all any outdoor enthusiast needs to get out the front door at any age.

When you combine Shawshank with Doc Rivers, The Golden Globes and Travis Kelcie what do you get? Well, this episode of THE ROCK FIGHT of course!

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin Housman talk through the following headlines to come out of the outdoor industry and community from the past week.

• Historic paddlers, the Arctic Cowboys were charged with illegally staying on a protected island during their successful 2023 attempt to kayak the Northwest Passage (05:20)
• Strava's Year In Sport Report shows that Gen Z’s active behaviors vary greatly from those who came before them. (14:05)
• Justin weighs in on California's late December historic swell (26:02)

They also respond to listener feedback and answer the question featured in America's favorite podcast segment, What Is Justin Doing This Weekend?!

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Welcome back to THE ROCK FIGHT (an outdoor podcast that aims for the head) where today we will pull back the curtain on the 2023 ad that took everyone by storm:

Snoop Dogg & Solo Stove Give Up Smoke!

Just before this past Thanksgiving hip hop superstar Snoop Dogg informed the world that he was giving up his trademark "smoke" based persona in what turned out to be wildly successful ad for backyard fire pit brand, Solo Stove.

Today, the owner of Purple Orange (Solo Stove's PR agency of record), Chris Dickey, joins THE ROCK FIGHT to give us a look behind the scenes and tell us how the ad came together, what it was like managing a campaign that was covered by mainstream media outlets like NPR, Bloomberg and Forbes and what the rest of the outdoor industry can learn from the collaboration between Snoop and Solo Stove.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Happy New Year and welcome back to THE ROCK FIGHT (an outdoor podcast that aims for the head).

Today on the show Colin recaps his favorite adventure from 2023 to inform his approach to 2024 as he goes through the top 10 lessons he learned on his first bikepacking trip.

Those lessons include things like the value of tortillas and beans, why the hotel bed still rules, don't force your kid to be outdoorsy and making time for your friends.

Check out the full episode to hear the full top 10 and get cracking planning your 2024 adventures!

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT we are celebrating the one year anniversary of the show by revisiting ...Breaking Up With Running!

Check out one of the most downloaded episodes from THE ROCK FIGHT in 2023, this time with additional commentary from Colin on the anniversary of the surgery that inspired it.

This is our final episode of 2023, but don't fret, 2024 is only two days away so be sure to ring in the New Year with THE ROCK FIGHT.

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Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're going there.

Enter: Teresa Baker.

Teresa has been a force for change in the outdoor industry when it comes to DEI and environmental initiatives for the past 7 years. She founded the In Solidarity Project to build a more diverse outdoor industry with a core component of her work being the Outdoor CEO Pledge which is aimed at those in positions of power within the outdoor industry to create change as well as the Outdoorist Oath which is a commitment for outdoor enthusiasts to support inclusion as well as our planet.

On the heels of the announcement that Camber Outdoors is closing up next month, it was the perfect time to chat with Teresa.

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Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT we are celebrating the one year anniversary of the show by revisiting ...Jeep Blew It!

Check out one of the most downloaded hot take's from THE ROCK FIGHT in 2023, this time with additional commentary from Colin.

And then come back this weekend to revisit one more of our first year Rock Fights as we head into 2024!

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Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT we are celebrating the one year anniversary of the show by revisiting our first hit...Mountain Bike Suspension Is Pointless!

Check out one of the most downloaded hot take's from THE ROCK FIGHT in 2023, this time with additional commentary from Colin.

And then come back this weekend to revisit one more of our first year Rock Fights as we head into 2024!

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Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

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Head to the Here and There Club to read more from Kyle Frost.

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Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT we are celebrating the one year anniversary of the show by revisiting our first ever episode...Ski Resorts Are Not Outdoor!

Check out the original hot take of THE ROCK FIGHT this time with additional commentary from Colin.

And then come back next week to revisit more of our first year Rock Fights as we head into 2024!

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Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

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Support our partners!

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and Justin Housman talk about two headlines to come out of the outdoor industry and community in the past week after they do America's favorite podcast segment "What Is Justin Doing This Weekend?!"

Click the links below to read more about the topics they discuss.

• What Did Justin Do This Past Weekend (01:30)
• NEMO's Endless Promise (06:50)
• Shasta Ski Park's Controversial New Statue (18:46)

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Head to the Here and There Club to read more from Kyle Frost.

Support our partners!

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin responds to two listener emails.

The first email comes from a listener who has has their own on trail experiences with mountain bikes as well as thoughts about Colin's take on the problem with electric mountain bikes. Click here to listen to the original episode. (01:05)

The second email comes from a listener who thinks Colin may have missed the point of who THE OUTSIDE SHOW is actually for. Click here to that listen to the original episode. (09:20)

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Support our partners!

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) journalist Kyle Frost returns to the show to talk with Colin about recent outdoor industry headlines. The pair run through the following:

• The US Forest Service and National Park Service proposed new rules for climbing in wilderness areas (01:05)
• Strava's future under their new CEO (15:20)
• GearJunkie pairs with Pit Viper and AI to write their own obituary (20:25)

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Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

Subscribe to Adventure Journal to get more Justin Housman in your life.

Head to the Here and There Club to read more from Kyle Frost.

Support our partners!

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we’re talking outdoor retail; specifically REI versus the independent gear shop.

A few episodes back, Colin had a few choice words for REI (click here to listen to that episode) thus raising the ire of a Rock Fight listener who reached out to set the record straight on the most established outdoor retailer we have.

So today Colin talks about the history that has brought us to this point where REI has become the establishment and the new world that independent retailers have to operate in.

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Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

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Head to the Here and There Club to read more from Kyle Frost.

Support our partners!

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order.

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) journalist Kyle Frost returns to talk about the big battle that happened in the ultra and trail running community this past fall when UTMB stepped in and usurped local BC running legend and race director Gary Robbins and one of his more popular events, the Whistler Alpine Meadows 100.

The kerfuffle creates an interesting question about the growth and future of ultramarathons as bigger entities like UTMB (who have partnered with Ironman) and Vail make moves in a space known for it's grassroots and community based events.

Kyle covered this situation in his newsletter and on his website and today he sits down with Colin to dig into it further.

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Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Adam Jaber from the Out Of Collective makes his return to THE ROCK FIGHT to help Colin dig into Bode Miller's new brand, Peak Skis.

Peak Skis have been making a lot of waves in the outdoor and ski industries. Billed as "the next evolution in ski design" Peak is the new brand from Olympic skier Bode Miller that anyone can invest in due to their crowd sourcing initiatives. But they also are constantly running deep discounts on existing inventory and come with a premium price tag.

So Colin asked brand and retail ski expert Adam Jaber to return to the show and talk about Peak's products, their push into the ski space and how they will likely fair in an overly crowded market.

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Find Adam at outofpodcast.com and on social media outlets @outofcollective.

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Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Headlines on THE ROCK FIGHT (an outdoor podcast that aims for the head)!

Colin starts the show (01:03) with his take on how REI's recently announced vendor of the year awards only show how boring they've become and the risk they're taking by trying to become everything to everyone. Justin and Producer Dave then weigh in on what REI can do to get their mojo back.

Then the crew hits the following topics:

• In a surprise bombshell that dropped this past Saturday Camber Outdoors has announced that they are closing in August. What does that mean for diversity, equity and inclusion in the outdoor industry? (22:34)
• On Deckers recently quarterly earnings call they reported that Hoka continues their meteoric growth. Why is Hoka crushing so hard? (33:00)
• The biggest threat to high mountain outdoor enthusiasts isn't altitude or avalanches...it's marmots. (39:45)

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Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin gives you his impressions of the most recent offering from Outside, Inc...THE OUTSIDE SHOW. A morning magazine style talk show that was released last week.

Spoiler alert...this is not a good TV show. Colin breaks down why it doesn't work and tries to get to the bottom of the motivation for producing THE OUTSIDE SHOW at all.

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Support our partners!

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin and journalist Justin Housman start with America's favorite podcast segment, "What Is Justin Doing This Weekend?" and then go deep on a listener email before running down some of the more interesting headlines to come out of the outdoor community over the past couple of weeks.

The pair talk about the following:

• A listener email pushing back on the assertion that rock climbing is the most badass outdoor sport (03:35)
• Cyclists have started using the hemoglobin from fishing worms to gain an advantage (10:57)
• Gravel Kansas launches initiative to promote the state's 98,000 miles of gravel roads (17:43)
• Scientists Have Developed An AI That Can Predict Rogue Waves (22:37)

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

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Support our partners!

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's a breakdown of the new report that says Outdoor Recreation in the United States carries an economic impact of $1.1 trillion.

Two weeks ago the Bureau of Economic Analysis released a report showing that outdoor recreation impacts the United States economy to the tune of a trillion dollars.

But what is in this report? Is it all hiking boots and fishing poles? It's much more complex than that however most folks have been happy to celebrate the number and move on...but not journalist Kyle Frost who did an in depth breakdown of the report in his newsletter and on his website.

Today Kyle returns to THE ROCK FIGHT to talk about what's in the report, the impact it will have on the outdoor industry and community and the lackluster response to the report by the outdoor media.

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

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Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin breaks down the problem with e-mountain bikes and e-mountain bikers.

Now before you freak out, he's not talking about all e-bikes, but mountain bikes specifically because there seems to be a growing number of e-mountain bikers who have zero knowledge of true mountain bike etiquette.

And that creates a much more dangerous and consequential environment for everyone on multi-use trails.

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Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin is joined by rock climbing coach, podcaster and musician Kris Hampton.

The two talk about Colin's previous rock climbing centric hot takes, Kris's new podcast Written In Stone: Climbing's Most Important Ascents and the role of the old curmudgeon in outdoor sports.

The pair wrap up the episode with Kris picking a rock fight with poorly behaved dogs and dog owners at the crag!

Find more from Kris Hampton on Threads, Instagram and over at Plug Tone Audio.

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

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Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) journalist Kyle Frost returns to talk through some of the latest headlines coming out of outdoor retail over the past couple of weeks.

Colin and Kyle start by giving props to the latest ad from Solo Stove featuring Snoop Dogg before talking about the latest news regarding the 8 REI stores that are attempting to unionize as well as REI's recent labor woes and place in the outdoor industry and community (01:51).

Then the pair go deeper into the ongoing story regarding Backcountry.com's attempts to sell their in house apparel line to their competitors. They start by referencing Kyle's column from 2019 about Backcountry's attempt to defend their trademark and how the hangover from that may affect their plans to get specialty outdoor retailers to carry their products (13:35).

Then they wrap up the episode with the stories they are most interested to see unfold in 2024 (25:27).

Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts.

Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads.

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Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we're breaking down two recently released Alaskan survival TV shows to see who takes home the outdoor pop culture championship belt and help you decide what to watch while eating your Thanksgiving leftovers. Who will win Race to Survive or Outlast?

Building off of the success of shows like Eco-Challenge, Survivor, Alone and Naked & Afraid we have two new entrants into the survival TV Rock Fight: Netflix's Outlast and Peacock's Race to Survive.

Both shows take place in Alaska and have survival elements but that is where the similarities end. So which show should you cue up during your Thanksgiving holiday? Listen to find out.

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Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin is joined by journalist Justin Housman to talk about notable headlines to come out of the outdoor industry and community in the past week.

The pair get into the following topics (with time codes):

• Listener email about Colin & Justin's Star Wars transgressions (02:04)
• Heinz ketchup packets as on the go nutrition for runners (05:44)
• Gearjunkie reverts to form and puts a murder trial verdict as it's lead story (08:40)
• Pinkbike Podcast vs The Loam Ranger and who gets to share their outdoor content on the internet (14:14)

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Support our partners!

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin reacts to the press release put out this week by online outdoor retailer Backcountry.com about their new wholesale initiative to sell their in house apparel line to other retailers.

Colin speculates what has caused Backcountry to make this decision and the challenges they'll face along the way before putting out the call to someone at Backcountry to join this rock fight and come on the show in a future episode.

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Support our partners!

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please.

Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin talks about a few outdoor stories including news and ads from brands like Ibex, Icebreaker and the new shacket from Minus 33 that have wool trending upwards in the outdoor industry.

He then applauds Gearjunkie for taking their coverage of the trial of cyclist Mo Wilson's alleged murderer off of their homepage. If you missed the criticism Colin and Justin levied at Gearjunkie a couple of weeks ago you can hear that here.

Lastly Colin offers his take on the constant barrage of outdoor media stories about people who have or are trying to figure how to have outdoorsy families and kids.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we take a look inside the Outdoor Industry Association's latest participation trends report.

Since 2007 the OIA has published the trends of who is going outside. And this year participation hit an all time high while core participants dropped.

And it begs the question: how will these numbers impact the industry?

In order to make sense of this trend Kelly Davis, Director of Research of the OIA and Wes Allen from Sunlight Sports in Cody, WY join Colin to dig a little deeper into what retailers and brands should take away from this new data.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

A couple of weeks back right here on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin posited that it was last rites time for Outdoor Retailer and vowed not to talk about the long running outdoor industry trade show again unless something newsworthy happened.

You can listen to that episode by clicking here.

Not long after that Colin's phone rang with an offer to bring Show Director of Outdoor Retailer, Sean Smith, on to THE ROCK FIGHT to chat about the state of the show, what the show should actually is and what needs to happen for the show to return to its former glory. Newsworthy indeed.

And that is the interview you are about to listen to as today Sean Smith is on to THE ROCK FIGHT to huck a few stones of his own.

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Support our partners!

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin gives his thoughts on the recent press release that announced a partnership between Outside, Inc and the University of Colorado Denver.

On the surface the partnership between a media entity and an institution of higher learning focused on testing outdoor products may seem like a good idea, but if you pull back a few layers there are more questions than answers.

Colin leans on his history working at a textile manufacturer to try and deduce the value and potential pitfalls of this partnership.

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Support our partners!

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Welcome back to THE ROCK FIGHT, an outdoor podcast that aims for the head.

Today on the show Colin & Justin break down some of the latest headlines to come out of the outdoor community and industry. What's happening in Moab? Do we need Laird's new polo shirt? Star Wars sucks now. And more!

On the docket today (with time codes):

• The BLM Closes 317 Miles of Moab Trails to Off Road Vehicles (3:13)
• LAIRD opens their first store in Manhattan Beach, CA (13:02)
• Gearjunkie's "What you need to know" article regarding the trial of the accused murderer of cyclist Mo Wilson (15:26)
• Columbia's launch of the "Skywalker Pilot Collection" (20:33)

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Support our partners!

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Welcome back to THE ROCK FIGHT, an outdoor podcast that aims for the head!

Today on the show we welcome one of the brightest new voices in outdoor media: independent journalist Kyle Frost.

Kyle previously covered Outside.io (Outside Inc's failed foray into the NFT world) and wrote an amazing piece on the announcement of the Outside Festival which they are billing as the "SXSW of the outdoors".

Kyle is here on THE ROCK FIGHT to talk about the backstory and challenges of the festival, what the hell is happening at Outside, Inc before he and Colin predict if this event even happens.

Previous episodes of THE ROCK FIGHT covering The Outside Festival.

• Mammut Is Coming For America, Outdoor Retailer's Tiny Winter Market & Outside Has An Outdoor Festival
• Leatherman's Reward Program, Suunto Uses Your Head As An Antennae, & More On Outside's Outdoor Festival

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Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Welcome back to THE ROCK FIGHT (an outdoor podcast that aims for the head)!

To celebrate the best holiday on the calendar Colin & Justin watched and are reviewing (from an outdoorsy perspective) the 1999 found footage classic: THE BLAIR WITCH PROJECT!

Does The Blair Witch Project make them want to go outside (spoiler alert, no because this is a freaking scary movie)? Add a little rock fight to your Halloween to find out!

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Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Welcome back to THE ROCK FIGHT, an outdoor podcast that aims for the head. Today Colin gives his thoughts on two outdoor headlines from the past week.

First up is the news that Deckers is moving on from Sanuk (00:39). Was choosing Sanuk over Simple Shoes back in 2011 the right call in hindsight?

Secondly Johnson Outdoors, Inc is shutting down 128 year old outdoor stalwart Eureka! (03:58). After a long history that includes products being present at seminal outdoor milestones what will the future be for the famed tent maker?

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Support our partners!

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Welcome to THE ROCK FIGHT, an outdoor podcast that aims for the head.

Today on the show Colin & Justin read listener emails, one that is a response to Colin's views on mountain towns and another on the merits of Big Wednesday as an outdoor movie.

Then the guys break down the following headlines out of the outdoor industry from the past week (time codes provided):

• Leatherman's New Rewards Program (10:23)
• The Suunto Wing's Bone-Sound Technology (14:09)
• Justin's Thoughts On The Recently Announced Outside Festival (21:28)

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Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT, an outdoor podcast that aims for the head, we dig into the following 3 outdoor headlines from the past week (time codes included for your listening pleasure):

1. First up is the story that Mammut is pulling out all of the stops to get their North American business over $100m by 2028 (00:58)
2. Outdoor Retailer Winter Market reveals a tiny floor plan for the upcoming show (05:30)
3. Outside and The Big Gear Show announced The Outside Festival for 2024 and they seem to be missing the point as they aim to be the SXSW of the outdoors (06:19)

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Support our partners!

Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Welcome back to THE ROCK FIGHT, an outdoor podcast that aims for the head.

Today we not only have another outdoor movie review for you, we have an outdoor movie review of the greatest outdoor movie ever made: ALL IS LOST!

Why does this 2013 JC Chandor movie that stars Jeremiah Johnson himself, Robert Redford hold the best outdoor movie of all time championship belt? Listen to this episode of THE ROCK FIGHT to find out!

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Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin & Justin take on the latest outdoor headlines from the past week! On the agenda:

• Crocs releases a cowboy boot for Crocs day (1:55)
• SmartWool partners with thredUP for a new secondhand initiative (7:20)
• Eddie Bauer revises their logo so a cursiveless generation can read it (11:50)
• Killian Jornet has a big week in the mountains and that leads to Justin & Colin talking about risk versus reward in the outdoors (17:10)

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Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) it's time for Outdoor Industry headlines!

Colin kicks off the show with a recap of the Outdoor Market Alliance Media Show, highlighting an event that fills a longstanding industry need as well as uncovering a problem that persists in the Outdoor Industry.

Then Producer Dave joins Colin to run through the following topics:

• Colin's summertime check in during More with Thermore (12:34)
• VF sells Supreme to EssilorLuxottica. What will happen to one of the most popular brands in active apparel history? (15:15)
• Lebron James invested in Canyon Bicycles in 2022 and is now featured in a new Canyon campaign (22:40)
• Boa claims performance increases in cycling shoes in a new press release. But what are they actually trying to do? (27:26)

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Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating and written review wherever you get your podcasts.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Welcome back to THE ROCK FIGHT an outdoor podcast that aims for the head.

Last week there were two outdoor rebrands announced. Trail running shoe brand Inov8 dropped the hyphen (it used to be Inov-8) as well as changed their mark and outdoor stalwart Mountain Hardwear updated the consumer experience on their website by leaning into their heritage.

Today on the show brand and tradeshow critic Booth MacGyver stops by to talk about these changes and break down the greatest brand blunder of all time: Twitter becoming X.

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Welcome to THE ROCK FIGHT an outdoor podcast that aims for the head and today it's THE MOUNTAIN TOWN TAKEDOWN!

There are some things that people who move to mountain towns really need to do differently and THE ROCK FIGHT is here to help! Today we'll tell you the three rules you need to follow if you live in a mountain town or if you aspire to live in a mountain town.

Listen and share with the mountain town folks in your life.

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Welcome back to THE ROCK FIGHT, an outdoor podcast that aims for the head.

Today Colin & Justin dig into recent headlines to come out of the outdoor industry and community including the recent theft of a shipment of Bedrock Mountain Clogs, Columbia trying to make Overlanding shoes a thing, a deadly grizzly attack in Canada and the runner who tried to cheat their way to a 21st place finish at a half marathon in Wales.

• Tales From The Trail/Bedrock Stolen Clogs: 2:07
• Columbia's Landroamer Launch: 10:41
• Canadian Grizzly Attack: 20:48
• Half Marathon Cheating Scandal: 29:03

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.

Welcome back to THE ROCK FIGHT! An outdoor podcast that aims for your head and folks, today is the rock fight of the year.

Back in March Colin & Justin responded to UK outdoor brand Rab's launch of Cinder, their self described 'adventure cycling' line with an episode of the show that discussed the challenges of branching into a new category and the inherent marketing BS that comes with promoting something new.

Rab was the example that sparked the conversation but this is something that happens all of the time in the outdoor industry. You can listen to that episode by clicking here.

Well Rab heard the episode and sent Product Director Tim Fish to come on The Rock Fight and throw some rocks of his own.

Today on the show Tim and Colin talk about Cinder, what the outdoor industry needs in order to truly make things in a more circular fashion and they dig into Rab's Material Facts initiative that provides consumers with nutritional style labels on their products so people can be more informed about what they're buying.

It's an outdoor brand rebuttal today on THE ROCK FIGHT!

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Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure!

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Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.