Explorez tous les épisodes du podcast The Rise - The Community Content Marketing Show

If your brand could use more effective and efficient ways to ignite growth, you’ve come to the right place. This is where smart marketers learn to leverage their own community to ignite growth in sales, awareness, and beyond.  Welcome to The Rise, The Community Content Marketing Show.  Today we’re talking about going big … how to create a customer experience that makes people want to buy your products. That advice comes from New York Times best-selling author Diana Kander, who is our guest today. Her new book is called Go Big or Go Home and it is a gem for those of us in marketing and sales. We’ll dig into why and learn how to make our sales presentations, pitches and beyond work better.  Take a moment to hit that follow or subscribe button. The Rise – The Community Content Marketing Show is a streaming program and audio podcast from CIPIO.ai, the leading Community Content Marketing platform. Find us primarily on YouTube or LinkedIn, just look for CIPIOai as the user name and don’t miss our streamed show every other Wednesday at 2 p.m. Eastern, 11 a.m. Pacific. If you prefer to just listen to audio on demand via a podcast, search for The Rise - The Community Content Marketing Show wherever you get your podcasts or .. for an easy menu to subscribe, go to cipio.ai/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

If your brand could use more effective and efficient ways to ignite growth, you’ve come to the right place. This is where smart marketers learn to leverage their own community to ignite growth in sales, awareness, and beyond.  Welcome to The Rise, The Community Commerce Marketing Show.  Today we’re going to tap into one of the smartest people on the planet about B2B marketing an see if we can translate some of that wisdom into B2C insights, plus get into a good conversation about how marketing and sales can be something other than oil and water. Pam Didner is here with us. She is an award-winning B2B sales and marketing consultant. Steep knowledge in account based marketing, demand gen, content marketing and more. She’s also the author of a handy ebook I know everyone will want to go grab called The Modern AI Marketer. We’ll ask her about that and bring her to the stage in this episode. Do take a moment to follow and subscribe to The Rise. This is a new streaming video show and podcast from CIPIO.ai, the leading Community Commerce Marketing Platform. Follow CIPIO.ai on LinkedIn or YouTube for the live show. We also post the audio as a podcast after, so subscribe wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

If your brand could use more effective and efficient ways to ignite growth, you’ve come to the right place. This is where smart marketers learn to leverage their own community to ignite growth in sales, awareness, and beyond.  Welcome to The Rise, The Community Commerce Marketing Show.  We are super excited to bring two people to the show. Danny Auld and David Fullner are the men behind Kekoa Foods. It is an all natural baby food company, but that description doesn’t begin to explain its mission and impact. It’s a brand with a great product, a great story and a higher calling than just selling things we got excited about at CIPIO.ai. Kekoa Foods is a client of ours, and Danny and David are here today to share their story, and insights that should inform and inspire your brand, too.  Do take a moment to follow and subscribe to The Rise. This is a new streaming video show and podcast from CIPIO.ai, the leading Community Commerce Marketing Platform. Follow CIPIO.ai on LinkedIn or YouTube for the live show. We also post the audio as a podcast after, so subscribe wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

If your brand could use more effective and efficient ways to ignite growth, you’ve come to the right place. This is where smart marketers learn to leverage their own community to ignite growth in sales, awareness, and beyond.  Welcome to The Rise, The Community Commerce Marketing Show.  Today we’re going to take some time for show and tell. AI, UGC, Influencer Marketing … all these are topics that are dominating the marketing and tech world and CIPIO.ai offers up solutions for each. But we don’t often talk directly about how or why we solve these problems for marketers. Today on The Rise, I’m going to show you a lot of what we’re doing and how it can benefit your brand. We’ll talk about how we’re putting together solutions for those opportunity avenues and how you can access them for free, even. Do take a moment to follow and subscribe to The Rise. This is a new streaming video show and podcast from CIPIO.ai, the leading Community Commerce Marketing Platform. Follow CIPIO.ai on LinkedIn or YouTube for the live show. We also post the audio as a podcast after, so subscribe wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Tim Hughes is the author of the book Social Selling and is one of the world's leading thinkers and practitioners on that practice. He joined The Rise – The Community Commerce Marketing Show to dive into the practice of sales within the context of social media and social channels. He is the founder and CEO of DLA Ignite which is a global social selling company. In 2021 he was listed as one of the top eight sales experts to follow globally by LinkedIn. If anyone knows how to diagram strategies to sell via social, your community online, influencers, it’s Tim Hughes. Do take a moment to follow and subscribe to The Rise. This is a new streaming video show and podcast from CIPIO.ai, the leading Community Commerce Marketing Platform. Follow CIPIO.ai on LinkedIn or YouTube for the live show. We also post the audio as a podcast after, so subscribe wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

If your brand could use more effective and efficient ways to ignite growth, you’ve come to the right place. This is where smart marketers learn to leverage their own community to ignite growth in sales, awareness, and beyond.  Welcome to The Rise, The Community Commerce Marketing Show.  In this episode, we zero in on building community from a woman who has done that fabulously throughout her career, but unlike those you might expect to come on a tech company’s podcast to talk about community, our guest has done it from the perspective of a leadership position at non-profits. Emily Kirkpatrick is the executive director of the National Council of Teachers of English, or NCTE. She has a long history of leading non-profits, which includes building membership, lobbying for political interests, raising money … all components that require great community building skills. We learn a lot from her today as we go back to the classroom so to speak. Learn more about your ad choices. Visit megaphone.fm/adchoices

If your brand could use more effective and efficient ways to ignite growth, you’ve come to the right place. This is where smart marketers learn to leverage their own community to ignite growth in sales, awareness, and beyond.  Welcome to The Rise, The Community Commerce Marketing Show.  We are exploring the new and exciting category of marketing strategy, automation and software called Community Commerce Marketing. Today we’re going to spend some time talking about Web 3, the Metaverse and AI because we’re lucky enough to have Mitch Jackson with us on the program. He’s the co-author of a new book called The Web 3, Metaverse and AI Handbook. Wrote that with his son Garrett. He’s doing a ton of open experimenting in that new universe and sharing a lot of his learnings. Do take a moment to follow and subscribe to The Rise. This is a new streaming video show and podcast from CIPIO.ai, the leading Community Commerce Marketing Platform. Follow CIPIO.ai on LinkedIn or YouTube for the live show. We also post the audio as a podcast after, so subscribe wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

If your brand could use more effective and efficient ways to ignite growth, you’ve come to the right place. This is where smart marketers learn to leverage their own community to ignite growth in sales, awareness, and beyond.  Welcome to The Rise, The Community Commerce Marketing Show.  We are exploring the new and exciting category of marketing strategy, automation and software called Community Commerce Marketing. Today we have a special treat for you. ShiSh Shridhar is here. He is the global retail startups lead at Microsoft. So he sees the newest technology startups attempting to make our world in marketing better at very early stages. As you might imagine, he’s been seeing a lot of late in solutions that leverage artificial intelligence, or AI. We’re lucky to get a few moments of his time today. So get out your notepads. Do take a moment to follow and subscribe to The Rise. This is a new streaming video show and podcast from CIPIO.ai, the leading Community Commerce Marketing Platform. Follow CIPIO.ai on LinkedIn or YouTube for the live show. We also post the audio as a podcast after, so subscribe wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode of The Rise – The Community Commerce Marketing Show, we learn lessons from the publishing world and how building community there can better inform building our own communities elsewhere. Angela Lawson is our guest. She is the Community and Content Director at SupplySide 365, part of the Informa group of brands. They manage publications and communities around them in the health and nutrition industry. She spent several years as one of the top editors at CNET along the way, too. Do take a moment to hit that follow or subscribe button to watch The Rise on LinkedIn, YouTube or Twitter. The Rise – The Community Commerce Marketing Show is a streaming program and audio podcast from CIPIO.ai, the leading Community Commerce Marketing platform. Find us primarily on YouTube or LinkedIn, just look for CIPIOai as the user name and don’t miss our streamed show each Wednesday at 2 p.m. Eastern, 11 a.m. Pacific. If you prefer to just listen to audio on demand via a podcast, search for The Rise - The Community Commerce Marketing Show wherever you get your podcasts or .. for an easy menu to subscribe, go to cipio.ai/podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

If your brand could use more effective and efficient ways to ignite growth, you’ve come to the right place. This is where smart marketers learn to leverage their own community to ignite growth in sales, awareness, and beyond.  Welcome to The Rise, The Community Commerce Marketing Show.  We are exploring the new and exciting category of marketing strategy, automation and software called Community Commerce Marketing. In this episode, we’re going to look at community commerce marketing through a couple of different lenses. Barry Toser is our guest today. He is the EVP of Sales and the Chief Marketing Officer at the Declaration Networks Group. It is a telecom company that helps bring Internet service and technologies to rural communities, most often through its Neubeam brand. I happen to be from a rural community in Eastern Kentucky and know that someone like Barry knows far more about building and leveraging community influence than most of us. The context may be slightly different, but we’re going to be able to glean a lot from his 40-plus years of marketing in and around communities. He’s coming up in just a moment. Do take a moment to follow and subscribe to The Rise. This is a new streaming video show and podcast from CIPIO.ai, the leading Community Commerce Marketing Platform. Follow CIPIO.ai on LinkedIn or YouTube for the live show. We also post the audio as a podcast after, so subscribe wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

If your brand could use more effective and efficient ways to ignite growth, you’ve come to the right place. This is where smart marketers learn to leverage their own community to ignite growth in sales, awareness, and beyond.  Welcome to The Rise, The Community Commerce Marketing Show.  We are exploring the new and exciting category of marketing strategy, automation and software called Community Commerce Marketing. Today we look at community commerce marketing through a couple of different lenses. Brooke Weller is with us. She is the senior vice-president of digital media at REQ, an amazing agency with offices in Washington, D.C., Las Vegas, and San Diego. She spends a lot of time working with clients on paid media, but also measurement so when you mix in organic, content, social and community into that activity, you can have some interesting conversations. Do take a moment to follow and subscribe to The Rise. This is a new streaming video show and podcast from CIPIO.ai, the leading Community Commerce Marketing Platform. Follow CIPIO.ai on LinkedIn or YouTube for the live show. We also post the audio as a podcast after, so subscribe wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

If your brand could use more effective and efficient ways to ignite growth, you’ve come to the right place. This is where smart marketers learn to leverage their own community to ignite growth in sales, awareness, and beyond.  Welcome to The Rise, The Community Commerce Marketing Show.  We are exploring the new and exciting category of marketing strategy, automation and software called Community Commerce Marketing. At the core of all that, of course, is the focus on community. No one knows that topic better than Mark Schaefer. His new book Belonging to the Brand is a treatise on why and how community is the last great marketing strategy. So if you’re looking for the WHY of community commerce marketing, you’re going to hear a lot of it today from Mark Schaefer. Get ready to take some notes.  Mark also has an active blog and community you can find on his website at Businesses Grow and hosts the Marketing Companion podcast. Do take a moment to follow and subscribe to The Rise. This is a new streaming video show and podcast from CIPIO.ai, the leading Community Commerce Marketing Platform. Follow CIPIO.ai on LinkedIn or YouTube for the live show. We also post the audio as a podcast after, so subscribe wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

If your brand could use more effective and efficient ways to ignite growth, you’ve come to the right place. This is where smart marketers learn to leverage their own community to ignite growth in sales, awareness, and beyond.  Welcome to The Rise, The Community Commerce Marketing Show.  We are exploring the new and exciting category of marketing strategy, automation and software called Community Commerce Marketing. We all need to get our community commerce marketing and our brand in shape. Today we’ll do it by learning from Troy Macfarland, he is the director of marketing for FITNESS SF, a group of gyms and fitness centers in the San Francisco Bay area. They have a multitude of great marketing programs including mobile apps for their members and more. FITNESS SF is also a CIPIO.ai customer, so we’ll talk to Troy about how community influence marketing is helping his brand. Do take a moment to follow and subscribe to The Rise. This is a new streaming video show and podcast from CIPIO.ai, the leading Community Commerce Marketing Platform. Follow CIPIO.ai on LinkedIn or YouTube for the live show. We also post the audio as a podcast after, so subscribe wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

If your brand could use more effective and efficient ways to ignite growth, you’ve come to the right place. This is where smart marketers learn to leverage their own community to ignite growth in sales, awareness, and beyond.  Welcome to The Rise, The Community Commerce Marketing Show.  We are exploring the new and exciting category of marketing strategy, automation and software called Community Commerce Marketing. Big treat for you all today on the program, not just because we have an amazing guest, but he brings with him amazing insights. Jay Baer is here today to share with us some insights around the Time to Win. His new research and keynote presentation lighting up the conference circuit is all about how the fastest businesses to serve customers succeed far more than those that lag. Certainly helpful to your business, regardless of the segment or customer you serve.  Other links of note: Jay Baer online Jay's Tequila content on Instagram Do take a moment to follow and subscribe to The Rise. This is a new streaming video show and podcast from CIPIO.ai, the leading Community Commerce Marketing Platform. Follow CIPIO.ai on LinkedIn or YouTube for the live show. We also post the audio as a podcast after, so subscribe wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

If your brand could use more effective and efficient ways to ignite growth, you’ve come to the right place. This is where smart marketers learn to leverage their own community to ignite growth in sales, awareness, and beyond.  Welcome to The Rise, The Community Commerce Marketing Show.  We are exploring the new and exciting category of marketing strategy, automation and software called Community Commerce Marketing. Speaking of commerce, when you have the opportunity to talk to an expert in driving customer acquisition for B2B and B2C brands, someone steeped in marketing savvy including inbound marketing, lead generation, all of which has a solid foundation in community building and marketing, you have that conversation. Today, we have it. Jeanne Hopkins is here with us. She leads the Salty Marketing Group, but served marketing leadership roles through the years at Lola, Ipswitch and the place I first met her, HubSpot. We’re going to mine that experience for you brand marketers in the audience today on The Rise. Do take a moment to follow and subscribe to The Rise. This is a new streaming video show and podcast from CIPIO.ai, the leading Community Commerce Marketing Platform. Follow CIPIO.ai on LinkedIn or YouTube for the live show. We also post the audio as a podcast after, so subscribe wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

If your brand could use more effective and efficient ways to ignite growth, you’ve come to the right place. This is where smart marketers learn to leverage their own community to ignite growth in sales, awareness, and beyond.  Welcome to The Rise, The Community Commerce Marketing Show.  We are exploring the new and exciting category of marketing strategy, automation and software called Community Commerce Marketing. Today we’re going to get into the executional aspects of smart marketing with Nico De Bruyn from Boundless Media. He is the author of We’re All Marketers and gives practical tips for businesses to add dollars and leads to their pipeline. And we could all use that, right? Do take a moment to follow and subscribe to The Rise. This is a new streaming video show and podcast from CIPIO.ai, the leading Community Commerce Marketing Platform. Follow CIPIO.ai on LinkedIn or YouTube for the live show. We also post the audio as a podcast after, so subscribe wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

If your brand could use more effective and efficient ways to ignite growth, you’ve come to the right place. This is where smart marketers learn to leverage their own community to ignite growth in sales, awareness, and beyond.  Welcome to The Rise, The Community Commerce Marketing Show.  We are exploring the new and exciting category of marketing strategy, automation and software called Community Commerce Marketing. Today we have quite the treat. Bruce Cleveland is here. He is the author of Traversing the Traction Gap which is a best-selling book that brings to bear his experience as a marketer and a startup investor. It helps startups take their ideas through to the growth stages. He’s been involved in some of the biggest success stories in Silicon Valley including Siebel Systems, Marketo and more. We’re going to tap into that wisdom today on The Rise. Do take a moment to follow and subscribe to The Rise. This is a new streaming video show and podcast from CIPIO.ai, the leading Community Commerce Marketing Platform. Follow CIPIO.ai on LinkedIn or YouTube for the live show. We also post the audio as a podcast after, so subscribe wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

If your brand could use more effective and efficient ways to ignite growth, you’ve come to the right place. This is where smart marketers learn to leverage their own community to ignite growth in sales, awareness, and beyond.  Welcome to The Rise, The Community Commerce Marketing Show.  We are exploring the new and exciting category of marketing strategy, automation and software called Community Commerce Marketing. Today we’ll talk about community commerce marketing with Amy Luca. She is the EVP and global head of social at Media.Monks which is an agency that helps many of the world’s top brands develop social-first strategies to connect with consumers. She’s brilliant and has a great perspective on the changing landscape of our world. Do take a moment to follow and subscribe to The Rise. This is a new streaming video show and podcast from CIPIO.ai, the leading Community Commerce Marketing Platform. Follow CIPIO.ai on LinkedIn or YouTube for the live show. We also post the audio as a podcast after, so subscribe wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Your brand could use more effective and efficient ways to ignite growth, right? Well you’ve come to the right place. This is where smart marketers learn to leverage their own community to ignite growth in sales, awareness, and beyond.  Welcome to The Rise, The Community Commerce Marketing Show. We are exploring the new and exciting category of marketing strategy, automation and software called Community Commerce Marketing. Today, we’re jumping over to the academic side of the aisle with Dr. Emmanuel Probst. He is a brand leader at Ipsos, a professor at UCLA and the Wall Street Journal best-selling author of Brand Hacks. His new book Assemblage - The Art and Science of Brand Transformation is out now. He’ll join us to talk about how community factors into that today on the show.  Before we talk to the good professor, though, do take a moment to follow and subscribe to The Rise. This is a new streaming video show and podcast from CIPIO.ai, the leading Community Commerce Marketing Platform. Follow CIPIO.ai on LinkedIn or YouTube for the live show. We also post the audio as a podcast after, so subscribe wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

Your brand could use more effective and efficient ways to ignite growth, right? Well you’ve come to the right place. This is where smart marketers learn to leverage their own community to ignite growth in sales, awareness, and beyond.  Welcome to The Rise, The Community Commerce Marketing Show. We are exploring the new and exciting category of marketing strategy, automation and software called Community Commerce Marketing. Today we’re going to talk to a woman who has been on the bleeding edge of community, commerce and marketing for the better part of a couple of decades.  Jill Rowley is our guest. She’s spent time as an advisor and growth officer with the likes Salesforce, Eloqua, Marketo, HubSpot … a virtual who’s who of Silicon Valley darlings. And she’s most known in the business as advocating for the voice of the community. She’ll take a bullet for a customer, but didn't press her to do anything as painful or difficult. Do take a moment to follow and subscribe to The Rise. This is a new streaming video show and podcast from CIPIO.ai, the leading Community Commerce Marketing Platform. Follow CIPIO.ai on LinkedIn or YouTube for the live show. We also post the audio as a podcast after, so subscribe wherever you get your podcasts. Learn more about your ad choices. Visit megaphone.fm/adchoices

In the inaugural episode of The Rise – The Community Commerce Marketing Show, host Jason Falls welcomes CIPIO.ai's president and COO Growson Edwards to discuss the definitions, opportunities and potential of CCM. Community Commerce Marketing is the strategic approach to leveraging your own brand community to ignite and accelerate growth for your brand. Edwards shares the problem created that CCM solves, how CIPIO.ai came to introducing the concept of Community Commerce Marketing as a solution, and the various applications that make up a software solution that solves for the need for brands. The episode kicks off this new podcast which will feature regular interviews from notable thinkers, practitioners, brands and beyond in the business, marketing, commerce and technology worlds to help brand managers plug in to the power of Community Commerce Marketing (CCM). Learn more about your ad choices. Visit megaphone.fm/adchoices

The Rise - The Community Commerce Marketing Show features conversations with the leading thinkers in the marketing, technology, business and commerce space to help you understand ways to leverage the community you already have to grow. Grow sales. Grow revenue. Grow retention. Grow awareness. Grow affinity. Grow brand health.  We think tapping into the power of your own community is a smarter, efficient and faster way than spending money on digital advertising to reach people who don’t know you. And we’ve got the guests, experts, and case studies to prove that. The Rise - The Community Commerce Marketing Show is a production of CIPIO.ai, the leading Community Commerce Marketing (CCM) software solution provider. Learn more at CIPIO.ai. Learn more about your ad choices. Visit megaphone.fm/adchoices