The Rich Webster Show – Détails, épisodes et analyse

What does a dead shark in a glass tank have to teach you about pricing, branding, and human behavior?

A lot, actually.

In this episode, I break down seven unexpected business lessons from the strange, status-obsessed world of high-end contemporary art:

1. Brand = Price.
   Why unknown artists starve while branded ones sell red splotches for millions. And how to use the same principle to raise your rates.
2. High Price Creates Value.
   The shark wasn’t valuable so it was expensive. It became valuable because it was expensive. Yes, it’s weird. And yes, you can use this.
3. Value by Association.
   How hanging your work next to someone prestigious (literally or metaphorically) triples its perceived worth. Most people never think to do this.
4. The Agent Gap.
   If someone else sold your work, they’d charge more. So why aren’t you? Here’s how to become your own hype man - and get paid accordingly.
5. Network is a Cheat Code.
   Contemporary art runs on relationships. So does business. Your next opportunity probably isn’t on your to-do list, it’s in your texts.
6. Scarcity is a Power Tool.
   One-of-one art pieces command outrageous prices. Your time is just as limited. Are you pricing accordingly?
7. People Who Pay, Pay Attention.
   When collectors gave their art away, it got shelved. When they sold it, it got hung on the wall. Same with your clients. Charging more = more buy-in.

This episode isn’t really about art. It’s about leverage. And how to build a business that feels more like a masterpiece—and less like mass production.

When you’re ready, here are 4 ways I can help you:

🛠️ 6-Figure Solopreneur Systems (FREE COURSE)
Steal the exact systems I use to run TWO multi-six-figure solo businesses in under 20 hours a week.
https://startbuildingsystems.com/

📬 ​Work Less Wednesday (NEWSLETTER)​
My weekly email. What I’m learning, doing, and thinking about. 30k readers.
https://www.worklesswednesday.com

🏖 ​How To Work Less​ (PAID COURSE)
From 2012-2023, I built a design agency that made me $500k/year, working 10 hours a week. HTWL teaches you how to do it. (350+ past students. 5 stars)
https://www.learn.howtoworkless.com

🧪 ​Work Closely With Me​ (MENTORSHIP)
I advise and mentor 6-7 figure Creative Solopreneurs. If you want to work closely with me (i.e. we speak 1-2 times a week), ​watch this video, then let's talk​:
https://learn.howtoworkless.com/lab/

Instagram: https://instagram.com/richwebz

YouTube: https://www.youtube.com/@richwebz

Threads: https://threads.net/richwebz

Twitter: https://twitter.com/richwebz

We all have an 'inner thermostat' for the amount of money we feel that we “should” earn.

- When we make less than that number, we scramble to earn more.
- When we make more than that number, we self sabotage or take our foot off the gas.

Many entrepreneurs get “stuck” at a certain income level for years as a result. 

After working with hundreds of entrepreneurs, I can confirm: It's an EXTREMELY common problem.

So in this podcast, I reveal:

• Why entrepreneurs get stuck at the exact same income level for years
• Why using fear as motivation leads to burnout (and what to do instead)
• Why your income ceiling isn't a business problem - it's an IDENTITY problem
• Why your biggest fear isn't failure - it's actually success
• 7 frameworks you can use to reset your internal "success thermostat"

When you’re ready, here are 4 ways I can help you:

🛠️ 6-Figure Solopreneur Systems (FREE COURSE)
Steal the exact systems I use to run TWO multi-six-figure solo businesses in under 20 hours a week.
https://startbuildingsystems.com/

📬 ​Work Less Wednesday (NEWSLETTER)​
My weekly email. What I’m learning, doing, and thinking about. 30k readers.
https://www.worklesswednesday.com

🏖 ​How To Work Less​ (PAID COURSE)
From 2012-2023, I built a design agency that made me $500k/year, working 10 hours a week. HTWL teaches you how to do it. (350+ past students. 5 stars)
https://www.learn.howtoworkless.com

🧪 ​Work Closely With Me​ (MENTORSHIP)
I advise and mentor 6-7 figure Creative Solopreneurs. If you want to work closely with me (i.e. we speak 1-2 times a week), ​watch this video, then let's talk​:
https://learn.howtoworkless.com/lab/

Instagram: https://instagram.com/richwebz

YouTube: https://www.youtube.com/@richwebz

Threads: https://threads.net/richwebz

Twitter: https://twitter.com/richwebz

📌 How To Work Less Cohort 6 is OPEN for enrollment until Sunday, January 7th at 11:59pm EST learn.howtoworkless.com 📌

In this episode, I cover:

• Everything you need to know about How To Work Less Cohort 6, including who the program is for, what it includes, and what you can expect.
• Why this is the LAST TIME I’ll be teaching the curriculum live (very special!)
• The program structure and key dates, plus all about the pricing and payment options.
• A week-by-week breakdown of everything you’ll learn in the program.
• All the insane bonuses we have for you this cohort.
• The biggest FAQs I’ve received about How To Work Less.

📌 How To Work Less Cohort 5 is OPEN for enrollment until Sunday, January 7th at 11:59pm EST learn.howtoworkless.com 📌

If you enjoyed this episode, please subscribe and leave a rating and review. It makes a huge difference!

Work With Me

How To Work Less (My Signature Course): https://learn.howtoworkless.com

6-Figure Solopreneur Systems (FREE Course): https://startbuildingsystems.com

Work Less Wednesday (My Weekly Newsletter): https://howtoworkless.com/newsletter

Find Me On Social

Instagram: https://instagram.com/richwebz

Threads: https://threads.net/richwebz

Twitter: https://twitter.com/richwebz

YouTube: https://www.youtube.com/@richwebz

📌 How To Work Less Cohort 6 is OPEN for enrollment until Sunday, January 7th at 11:59pm EST learn.howtoworkless.com 📌

In this episode, I cover:

• Everything I accomplished in 2023
• How much money I made
• How I grew my social media from 124k to 421k in 12 months
• Why I stopped newsletter ads, affiliate work, 1:1 coaching, and shut down my agency
• My top 5 books and my top tech of 2023

Show Notes:

• 2022 Year In Review: https://howtoworkless.com/wlw-63/
• IG Reach Drop (2022): https://howtoworkless.com/wlw-47/
• IG Reels Reach Bump (2023): https://howtoworkless.com/wlw-74/
• Why I Stopped Sponsorships: https://howtoworkless.com/wlw-104/
• 6-Figure Solopreneur Systems: https://startbuildingsystems.com/
• Kollege: https://kollege.com/
• Why I Shut Down My Agency: https://therichwebstershow.transistor.fm/episodes/nowhere-left-to-run-business-update
• LEGO Rivendell: https://www.lego.com/en-us/product/the-lord-of-the-rings-rivendell-10316

Top Books 2023:

10X Is Easier Than 2X – Dr. Ben Hardy & Dan Sullivan

Buy Back Your Time – Dan Martell

The Creative Act: A Way Of Being – Rick Rubin

No Boundary – Ken Wilbur

Implementing Value Pricing – Ron Baker

Fav fiction read: The 4 Body Problem Trilogy.

Favorite Tech 2023:

Lumosity: https://howtoworkless.com/wlw-98/

Loom: https://www.loom.com/

Circle: https://circle.so/

Skool: https://skool.com/

Notion: https://affiliate.notion.so/richwebz

MailTrack: https://howtoworkless.com/wlw-105/

ARC: https://howtoworkless.com/wlw-67/

Bartender for Mac: https://howtoworkless.com/wlw-67/

If you enjoyed this episode, please subscribe and leave a rating and review. It makes a huge difference!

Work With Me

How To Work Less (My Signature Course): https://learn.howtoworkless.com

6-Figure Solopreneur Systems (FREE Course): https://startbuildingsystems.com

Work Less Wednesday (My Weekly Newsletter): https://howtoworkless.com/newsletter

Find Me On Social

Instagram: https://instagram.com/richwebz

Threads: https://threads.net/richwebz

Twitter: https://twitter.com/richwebz

YouTube: https://www.youtube.com/@richwebz

In this episode, I cover:

• How to charge more money, doing exactly what you do now.
• How to use the “F-You” price to double your rates.
• Why getting more customers is a TERRIBLE way to scale your business.
• Why selling time punishes you for being good at your job.
• How to get better at talking about money.
• The one question to ask yourself to know if you’re charging enough.

If you enjoyed this episode, please subscribe and leave a rating and review. It makes a huge difference!

Work With Me

How To Work Less (My Signature Course): https://learn.howtoworkless.com

6-Figure Solopreneur Systems (FREE Course): https://startbuildingsystems.com

Work Less Wednesday (My Weekly Newsletter): https://howtoworkless.com/newsletter

Find Me On Social

Instagram: https://instagram.com/richwebz

Threads: https://threads.net/richwebz

Twitter: https://twitter.com/richwebz

YouTube: https://www.youtube.com/@richwebz

In this episode, I cover:

• What happens when you get to a point in your business when you know exactly what to do, and you just have to do it.
• How I set a date to shut down my design agency, and what it took to do it.
• How I launched a new brand new product and made $200k in 30 days.
• Why people get totally wrong about charging high prices.
• How to provide the most value to your clients, with the least amount of work.

If you enjoyed this episode, please subscribe and leave a rating and review. It makes a huge difference!

Work With Me

How To Work Less (My Signature Course): https://learn.howtoworkless.com

6-Figure Solopreneur Systems (FREE Course): https://startbuildingsystems.com

Work Less Wednesday (My Weekly Newsletter): https://howtoworkless.com/newsletter

Find Me On Social

Instagram: https://instagram.com/richwebz

Threads: https://threads.net/richwebz

Twitter: https://twitter.com/richwebz

YouTube: https://www.youtube.com/@richwebz

In this episode, I cover:

• How to break out of the “Time Bottleneck,” where you can’t work any less hours or make any more money.
• How to free up 10-15 hours a week, in 3 simple steps.
• How to make each hour of your time more valuable, using value pricing.
• The two steps to get leverage in your business, so you can work less and earn more.

If you enjoyed this episode, please subscribe and leave a rating and review. It makes a huge difference!

Resources Mentioned:

• How To Work Less Cohort 6 Early Enrollment: learn.howtoworkless.com
• Implementing Value Pricing by Ron Baker
• 3 Phases of Solopreneurship: Podcast Episode 13
• 80/20 Delegation System: Podcast Episode 11
• 7 Systems I’m Using In My Business: Podcast Episode 6

Work With Me

How To Work Less (My Signature Course): https://learn.howtoworkless.com

6-Figure Solopreneur Systems (FREE Course): https://startbuildingsystems.com

Work Less Wednesday (My Weekly Newsletter): https://howtoworkless.com/newsletter

Find Me On Social

Instagram: https://instagram.com/richwebz

Threads: https://threads.net/richwebz

Twitter: https://twitter.com/richwebz

YouTube: https://www.youtube.com/@richwebz

In this episode, I cover:

• My HUGE plans for the next 3 months in my business
• Why I paid $30,000 for a year of mentorship (and why its already paid for itself)
• 3 pieces of advice I’ve been telling my students, that I wasn’t taking myself
• Why I’m shutting down my agency in 2024
• Some big changes coming to How To Work Less next year
• And the NEW program that I’m testing with a select group of HTWL grads this week

If you enjoyed this episode, please subscribe and leave a rating and review. It makes a huge difference!

Work With Me

How To Work Less (My Signature Course): https://learn.howtoworkless.com

6-Figure Solopreneur Systems (FREE Course): https://startbuildingsystems.com

Work Less Wednesday (My Weekly Newsletter): https://howtoworkless.com/newsletter

Find Me On Social

Instagram: https://instagram.com/richwebz

Threads: https://threads.net/richwebz

Twitter: https://twitter.com/richwebz

YouTube: https://www.youtube.com/@richwebz

In this episode, I discuss:

• What I discovered in the second week of planning for my business
• The areas of my business where I am not taking my own advice (and what I’m doing about it!)
• Why structuring your year in Sprints is the cure for Shiny Object Syndrome
• The big bottleneck I’ve hit with How To Work Less (and how I’m thinking about solving it)
• The conversations I had with my Personal Board of Directors this week (including course experts, automation masters, and 7 figure business owners)
• How I’m going 10X in my business in 2024

Show Notes

Tommy Mallen: https://tommymallen.com/

Course Creator Lab (Julia Saxena): https://coursecreatorlab.co/

Matt Brown (Email Deliverability): matt@mattbrowncopy.com

Daniel Bustamante’s Email List: https://funnelbreakdowns.com/

Alex Oumn’s Notion & Legal Templates: https://www.zenmondays.com/

10X Is Easier Than 2X: https://www.amazon.com/10x-Easier-Than-World-Class-Entrepreneurs/dp/140196995X

If you enjoyed this episode, please subscribe and leave a rating and review. It makes a huge difference!

Work With Me

How To Work Less (My Signature Course): https://learn.howtoworkless.com

6-Figure Solopreneur Systems (FREE Course): https://startbuildingsystems.com

Work Less Wednesday (My Weekly Newsletter): https://howtoworkless.com/newsletter

Find Me On Social

Instagram: https://instagram.com/richwebz

Threads: https://threads.net/richwebz

Twitter: https://twitter.com/richwebz

YouTube: https://www.youtube.com/@richwebz

In this episode, I discuss:

• How I plan my year in 3 sections using my “Sprint” Method (and how you can apply it to your business)
• How much I’ve earned from January - October from my education business
• The insights I learned from my 80/20 Analysis of my business
• Why I’m stopping newsletter sponsorships, affiliate marketing, most coaching, and most brand deals, and what I’m doubling down on instead
• How I’m planning to spend money to free up my time before the end of 2023

Show Notes:

Instagram Post on 80/20 Exercise & Runway Calculation: https://www.instagram.com/p/CwVgqXVvI-_/?img_index=1

Ep. 10 - Diversification Is A Distraction: https://therichwebstershow.transistor.fm/episodes/diversification-is-a-distraction

Ep. 6 - 7 Systems I’m Using In My Business: https://therichwebstershow.transistor.fm/episodes/7-systems-i-m-using-in-my-businesses

If you enjoyed this episode, please subscribe and leave a rating and review. It makes a huge difference!

Work With Me

How To Work Less (My Signature Course): https://learn.howtoworkless.com

6-Figure Solopreneur Systems (FREE Course): https://startbuildingsystems.com

Work Less Wednesday (My Weekly Newsletter): https://howtoworkless.com/newsletter

Find Me On Social

Instagram: https://instagram.com/richwebz

Threads: https://threads.net/richwebz

Twitter: https://twitter.com/richwebz

YouTube: https://www.youtube.com/@richwebz