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Man, I don’t know how else to say this — this one got me. I sat down with Christian Zeron, the guy behind the Theo N. Harris Instagram, and what started as a watch-world conversation turned into one of the most honest, wide-open talks about hunting, identity, manhood, and what it means to find something that actually moves you. That’s the kind of episode this is.

Christian grew up in New Jersey selling vintage Rolexes in college and built a marketing company around it. He’s sharp, he’s articulate, and — up until about six months ago — he had zero connection to the hunting world. Then a client invited him on a hunt in Kentucky and, well, here we are. He killed his first turkey this spring, he’s already got hog hunts lined up in Texas and a dove trip to Argentina on the books, and the guy is all in. Completely, unapologetically, joyfully all in.

What I love about Christian is that he brings this fresh set of eyes to our world. He’s not pretending to be someone he’s not. He’s a Ralph Lauren, vintage shotgun, lever-action rifle kind of guy who gets genuinely emotional talking about his late grandfather while butchering his first bird. That’s real. That’s the stuff hunting is actually made of, and it’s the stuff that’s really hard to explain to people who haven’t lived it.
We go deep on the watch world and what Rolex figured out about aspiration and identity that most brands never do.

We talk camo as identity, Sitka vs. First Lite, Yeti coolers, LVMH, Omega, Casio — and somehow it all connects back to hunting, brand building, and what it means to be a man who collects experiences instead of just stuff. Plus, we dig into what I’m trying to build with Bridger Watch and Christian gives me some real, unfiltered marketing advice on how to position it against Garmin and Apple.

This is the kind of conversation that makes you want to call your old man, fire up a steak, and go outside. Strap in.

Episode Sponsors

onX Hunt
If you’re serious about hunting out west, onX isn’t optional — it’s foundational. We’re talking land ownership, access layers, terrain intel, and a full suite of tools built for every phase of the hunt: planning, preparation, and execution. The difference onX makes is simple. It’s confidence. Confidence that you’re in the right spot. Confidence that you’re legal. Confidence that you can find your way back to the truck when the day goes long and the country gets weird. Download the onX Hunt app and become an Elite member today.
Use code TRO for 20% off your membership.

Website: onxmaps.com

Bridger Watch
I set out to build a better smartwatch for the hunting community — plain and simple. I was frustrated. I kept pulling my phone out 100 times a day to check onX in the field and thought, why can’t we just have the map on our wrist? So we went down the rabbit hole and built what I genuinely believe is the best smartwatch ever made for hunters. If you’re a watch guy and a hunter, this was built for you.
Use code TRO at checkout.

Website: bridgerwatch.com

Timestamp Chapters
0:00  —  Intro & Sponsor — onX Hunt
1:45  —  Sponsor — Bridger Watch
3:00  —  Welcome Christian Zeron | Who Is This Guy?
5:30  —  From Jersey to the Deer Woods — How a Watch Guy Found Hunting
9:00  —  Building a Marketing Company on the Back of Rolex
12:30  —  Christian’s First Turkey: Buck Fever, Clown Makeup, and Grandfather Moments
17:00  —  Why Hunting Hits Different — The Emotional Depth Non-Hunters Don’t Understand
20:30  —  Serving Elk Steak & The Pride of the Harvest
23:00  —  Where Does Christian’s Hunting Journey Go From Here? Argentina, Texas, Bear Hunts
26:30  —  Identity in the Hunting World — Camo Brands, Sitka, First Lite & the Yeti Effect
30:00  —  Decor, Taxidermy, and Why Rural Men Are More Aesthetic Than Manhattan Bankers
33:30  —  The Smartwatch Debate — Where Does a Luxury Watch Guy Land on Wearables?
37:00  —  Marketing Advice for Bridger Watch — What Rolex Got Right & What We Should Learn
40:30  —  The Watch World Deep Dive — Omega, Tag Heuer, LVMH, Casio & Vintage Markets
44:00  —  Lever Guns, Grandfather’s .35 Remington, and Planning Future Hunts
46:00  —  Wrap Up — Follow Christian & Final Thoughts

3 Key Takeaways

1. Hunting Connects You to Something Bigger Than the Kill
Christian’s story about his late grandfather flooding back while he was butchering his first turkey is one of the most honest descriptions of why hunters hunt that I’ve heard in a long time. The harvest, the meat, the field dressing — it all becomes this vessel for memory and emotion and people you’ve lost. And it’s something you genuinely cannot explain to someone who hasn’t felt it. If you’ve ever felt your dad or your grandfather or someone you loved in a duck blind or a wall tent, you know exactly what Christian is talking about. That feeling doesn’t go away. It doesn’t get old. That’s why we keep going back.

2. Identity Is at the Core of Every Purchase Decision — Hunting Included
Christian has been living inside luxury brand psychology for over a decade, and watching him apply that lens to the hunting world is genuinely eye-opening. Whether it’s Sitka gear, a Yeti cooler, or a vintage duck camo jacket — we are all making identity statements with every piece of kit we buy. And what’s fascinating is that hunters, who largely pride themselves on being no-nonsense, practical people, are actually some of the most identity-driven consumers out there. The trophy room, the curated camp setup, the brand of camo you wear — it all means something. Knowing that isn’t a bad thing. It’s human nature.

3. Lead With the Tool — Let the Lifestyle Follow
Christian’s marketing insight for Bridger Watch — and honestly for any product in the outdoor space — is worth writing down. The temptation is to lead with the vibe, the lifestyle, the beautiful photos. But for a product that has genuine technical superiority in a specific use case, the smarter play is to lead with education and product proof first, and let the lifestyle layer build behind it. Rolex works because it’s 90% signal and 10% tool. A hunting watch should be the opposite: 90% tool, 10% signal. Prove what the product does for real people doing real things, and the identity follows naturally.

Look, I’m not gonna sugarcoat it — life got in the way and we missed a week. But we’re back, and this one was worth the wait.

Joe Epple is one of those guys who doesn’t fit neatly into a box. Retired professional football player. CFL veteran. Director of Business Development for Wild TV — Canada’s largest hunt and fish TV network. Co-host of The Edge, now in its 17th season. Father of two boys. Columbia blacktail hunter. Stone sheep chaser. A 6’8″ giant of a man who grew up in Squamish, British Columbia, hunting for meat and mushrooming in the rain just to make ends meet — and who somewhere along the way figured out that all those lessons in the wet coastal bush were actually building the foundation for everything that came after.

This episode goes deep on what it really means to make the transition from professional athlete to serious hunter, and why the skills that make you elite in sports — goal-setting, resilience, the ability to learn from getting your ass kicked — translate directly to the mountains. Joe talks about growing up in a logging family that hunted out of necessity, not recreation. About being the fat, knock-kneed kid who nobody bet on, who started going to a rusty prison gym at 13 and never looked back. About how hunting blacktails in the miserable, soaking wet coastal bluffs of BC taught him to push through discomfort long before any football field did.

We get into the mental game of hunting — specifically what it looks like when you’ve got 14-day fly-in stone sheep hunts on one end of the spectrum and a four-year-old who snaps every branch and asks to go back to the truck every five minutes on the other. How do you stay present? How do you keep the long game in mind when you’re sitting in the gutter on day 10 of a backcountry hunt wondering why you’re not home with your family? Joe’s got a framework for that, and it’s worth hearing.

We talk about Kristen’s bear — a giant boar that’ll likely crack the top 15 all-time in the province. About Joe’s most-prized blacktail taken at 12 yards with a bow. About why archery hunting teaches you more about your weaknesses as a hunter than anything else. About what it’s like to hunt stone sheep as a resident in BC for a fraction of what nonresidents pay, and why he still hasn’t punched an archery tag on one. And about the pressure social media puts on new hunters to skip the learning curve entirely and shoot a 200-inch muley on their first trip out.

Joe’s a straight shooter (pun intended), genuinely humble, and packed with perspective from both sides of the fence — the elite athlete world and the deep wilderness backcountry. This one’s got range. Turn it up.

Episode Sponsors

onX Hunt
If you’re hunting out west and you’re not running onX, I don’t know what to tell you — it’s not optional at this point, it’s foundational. Land ownership, access layers, terrain intel, route planning — onX does it all. The difference it makes isn’t just convenience. It’s confidence. Confidence that you’re in the right spot. Confidence that you’re legal. Confidence that you can find your way back to the truck when things go sideways. That’s what elite membership gets you.

Website: https://www.onxmaps.com?utm_source=rss&utm_medium=rss  |  Use code: TRO — Save 20% on Elite Membership

Bridger Watch
This one’s personal — I built Bridger Watch because I was frustrated. I was pulling my phone out 100 times a day just to check my onX, and I thought there had to be a better way. So we went down the rabbit hole and set out to build the best smartwatch for hunters. Maps on your wrist. Built for the field. If you’re a watch guy and a hunter, this is the one you’ve been waiting for.

Website: https://www.bridgerwatch.com?utm_source=rss&utm_medium=rss  |  Use code: TRO — Exclusive discount

Timestamp Chapters
0:00 — Intro & Sponsor: onX Hunt
1:30 — Sponsor: Bridger Watch
3:00 — Welcome & catching up — the missed week, quick intros
5:30 — Joe’s roots: growing up in Squamish, BC — logging family, pine mushrooms, coastal blacktails
10:00 — Why Joe pursued athletics instead of the outdoors — the unlikely path to pro football
14:30 — The transition: retiring from pro sports and returning to his outdoor roots
17:00 — Joe’s current life — Director of Business Development at Wild TV, The Edge TV show
20:00 — Raising kids in the outdoors — Walker and Wyatt, making it fun vs. making it serious
26:30 — Cody’s excavator story — how to build positive associations with hunting for young kids
30:00 — Spring bear hunting as a family — dance parties in the mountains and Kristen’s record-book bear
36:00 — The fat kid with a doctor’s note — Joe’s aha moment at 13, the rusty gym, and building self-confidence
42:00 — Growing up with zero sports culture in the house — how a 6’8″ kid ended up at Washington State on a full ride
47:00 — Blacktail hunting as the foundation — why the gray ghost builds hunters who can do anything
51:00 — Joe’s most prized blacktail — the 12-yard bow shot, the branch deflection, and the bluff recovery
54:00 — The mental game of backcountry hunting — learning lessons on every trip, reframing failure
57:30 — Archery vs. rifle — why Joe hunts with a bow even when he doesn’t have to, and what it’s cost him
60:00 — Dream archery hunts, stone sheep with a bow, and where to find The Edge on Wild TV

3 Key Takeaways

1. The Outdoors Builds the Foundation — Not the Other Way Around
Joe flipped the typical narrative. Most people assume athletic success leads to outdoor opportunity. For Joe, it was the blacktail hunts in the BC rain — the cold hands, the wet wool pants, the days you saw nothing and came back a prune — that built the grit that eventually carried him to pro football. The outdoors taught him to show up when it sucks, because the lesson is in the discomfort. If you’ve ever wondered why some people can push through brutal hunting conditions while others fold, this conversation gives you the answer: it’s not a hunting skill, it’s a life skill — and you build it long before you ever draw a tag.

2. Play the Long Game With Your Kids
Joe and Cody both land in the same place on this one: the goal isn’t to turn your four-year-old into a stealthy, branch-free hunting machine. The goal is to make sure they ask to go again. Unlimited bubbly water. Bring the toy excavator. Let them jump on every frozen puddle. Have a dance party in the mountains before you sneak over the ridge. The association you build right now — “hunting is fun, hunting is where we laugh and eat good snacks and do dumb stuff together” — is worth more than any lesson you could drill into them about staying quiet. The discipline will come. The desire to be out there has to come first.

3. Stop Writing the Story Before It’s Over
Two or three days without seeing an animal and most hunters start mentally packing it in. Joe’s been there on 14-day fly-in hunts when the wheels come off and you start questioning every decision. His counterintuitive advice: that’s the point. That’s the adventure. The highs wouldn’t mean what they mean without the lows, and things change in a moment — a bull materializes, a bear steps into the open, the hunt you’ve been grinding finally breaks your way. The story isn’t finished until you’re back in the truck. Stay in the field. Stay sharp. The last two days have a funny way of making up for everything that came before.

EP 681: Connor Koch

Some episodes just take a minute to get right. We lost the first version of this one — somewhere out there is an SD card with what I’m sure was a hell of a conversation — and you know what? Maybe that was the universe telling us to go again. Because this one hit different.

Connor Koch is one of those guys who just operates on a different level. Arc’teryx ambassador for seven years, a man who’s climbed every 14er in the lower 48, skied big lines from Alaska to the High Sierra, and survived an 1,100-foot avalanche ride in ways that defy explanation. He’s the real deal. And now? He’s deep in the hunting rabbit hole, chasing elk solo through grizzly country with a bow he just learned to shoot, logging 70-plus days in the field and coming home with the kind of stories that remind you why we do all of this.

We cover a lot of ground in this one. Connor grew up in a tiny San Diego-area town, never saw mountains until his Nissan’s transmission blew up somewhere near a place called Zzyzx on the way to Colorado. He pulled into Vail Pass, jumped out into the June air, and knew — at a cellular level, he says — that he’d found home. That moment launched a decade of elite mountain pursuits that would shape everything that came after.

We dig into what it’s like to be a master of one discipline and a beginner in another — and how humbling it is when all your fitness and mental toughness still can’t outwit a wily bull elk. Connor talks about burning a shot opportunity 45 minutes into his first day of bow hunting, running 70+ days solo in the backcountry, getting his camp ripped apart by a known problem grizz the same night he hit a bull high, and why he doesn’t regret any of it. That’s the journey. That’s the process.

But it goes way deeper than hunting. Connor opens up about the avalanche that changed him — a full slope that fractured wall to wall, a 1,100-foot washing machine ride, karate-chopping blocks of wind slab before getting obliterated, and emerging from the toe of the debris alive while his partners tunneled out around him. He talks about what that does to your relationship with risk, with the mountains, and with yourself. And then, the hardest decision of his career: turning down a prepackaged invite to ski 8,000-meter peaks in Pakistan, not because he couldn’t do it, but because he finally understood that some pages in your book are okay to leave blank.

This is a conversation about reinvention, risk tolerance, the courage to step off the ship when it’s time, and what happens when a man who spent a decade trying to conquer mountains starts learning to be conquered by elk season. Oh, and also — he’s catering his entire wedding with two cow elk and some deer he harvested himself. That’s the kind of dude Connor Koch is.
Pull up a chair. This one’s worth every minute.

This Episode Is Brought To You By

onX Hunt
If you’re serious about hunting out west, onX isn’t optional — it’s foundational. Land ownership, access, terrain, and a full suite of tools built for every part of the hunt: the planning, the prep, and the pursuit. The difference is simple. It’s confidence. Confidence that you’re in the right spot, confidence that you’re legal, confidence that you can get back to the truck. That’s what onX gives you.

Become an Elite Member today and save 20% with code TRO
Visit: www.onxmaps.com?utm_source=rss&utm_medium=rss

Bridger Watch
This one’s personal — Bridger Watch is Cody Rich’s own company, so yeah, shameless plug incoming. It’s a full-feature smartwatch built by hunters, for the hunting lifestyle. Not just for the hunt, but for everything that surrounds it. Training, mapping, texts, and most importantly: insane battery life. Because battery life matters in the backcountry, full stop. If you’re a watch guy, you already get it. No compromise, no fluff. Just a watch built the way it should’ve been built all along.

Visit: www.bridgerwatch.com?utm_source=rss&utm_medium=rss

Timestamp Chapters
0:00 — Intro & Sponsor Reads — onX Hunt and Bridger Watch
2:15 — The Lost Episode: A Cop, a Bow, and a County Line
4:00 — Connor Gets His Life Back in Order — Four Months of Spring Skiing
5:00 — The Purcells and the High Sierra — Whitney, Muir, Langley, and a Broken Binding
7:00 — 30,000-Foot View: Arc’teryx, Mountain Pursuits, and a Big Boy Job
9:00 — Climbing Every 14er in the Lower 48 — And Why the Number Is Arbitrary
10:30 — The Origin Story: Erik Weihenmayer, a Blown Transmission, and Finding Home in Colorado
14:00 — Arriving at Vail Pass and Knowing — The Moment That Changed Everything
15:00 — Identity, Selfishness, and the Next Chapter
17:00 — Close Calls: A Rubber Band, a Carabiner, and 200 Feet of Air
19:00 — How Hunting Fills the Gap — And Gives You a More Complete Relationship With the Landscape
22:00 — Vert Records, Big Days, and Getting Old
23:00 — Bringing a Mountain Athlete’s Mindset Into Elk Hunting — Asset or Liability?
26:00 — Going Solo: Three Months, a Bow, and the Backcountry
27:00 — Losing a Bull on September 15th — The Shot, the Rain, and the Grizzly
31:00 — What It Means to Really Want Something and Not Get It
33:00 — Elk Hunting Is Not Meritocracy — And That’s the Point
37:00 — Visualizing Success: How Pre-Prep and Commitment Breed Confidence
38:00 — Confidence in the Face of Doubt — The Dark Arts of High-Exposure Terrain
43:00 — A Duty to the Animal: Why He Never Considered Leaving Camp
45:00 — Hunting as a New Relationship With Death — Feeding His Wedding on Wild Elk
47:00 — Wild Pigs, Weddings, and Getting Attacked at the Worst Possible Moment
49:00 — The Honest Ratio: 70 Days to One Elk
52:00 — If You Only Had 10 Days: The Discipline of Slowing Down
55:00 — Day One, 45 Minutes In, Five-Point at 42 Yards — And Why He Let Him Walk
58:00 — The Advice No One Wants to Hear: Passing Elk Builds the Best Hunters
1:00:00 — Confidence on the Skinny: Why Doubt Has No Place on Exposed Terrain
1:01:00 — The First Avalanche — Skiing Into a Rock Wall and Getting Shepherded Out with One Hand
1:03:00 — The Second Avalanche — An 1,100-Foot Ride, a Bag of Costco Mangoes, and Everyone Lives
1:11:00 — Redefining Risk and Stepping Back From the Edge
1:13:00 — Stealing Fire, Broken Necks, and the Identity Shift Into Bow Hunting
1:16:00 — The Pakistan Trip He Had to Turn Down — And Why He’s Finally Okay With Blank Pages
1:21:00 — What It Means to Move Into the Next Chapter
1:22:30 — Final Ask: Try the Thing That Scares You
1:23:30 — Wrap-Up and Watch Plug

3 Key Takeaways for Listeners

1. Your Greatest Strength in One Arena Can Be Your Biggest Weakness in Another
Connor came into elk hunting as an elite mountain athlete — faster, fitter, and more mentally tough than almost anyone in the field. And it nearly worked against him. He was blowing out animals by moving too fast, pushing wind when he shouldn’t have, covering miles that didn’t need covering. The hard-won lesson: hunting rewards patience and animal knowledge above all else. Fitness is a tool, not a cheat code. The most valuable thing a hunter can develop — that gut intuition built from thousands of hours of observation — can’t be outworked or outrun. Know what you bring to the table, and be honest about where the gaps are.

2. The Process Is the Point — Not Just a Cliché
Connor spent 70+ days chasing elk solo and came home with hard-earned lessons he wouldn’t trade for anything. He let a five-point walk at 42 yards on day one. He lost a bull to a high hit, a rainstorm, and a problem grizzly. He laid in his shredded tent for days still searching. And he says he doesn’t regret any of it. Not because it sounds good, but because every one of those moments compounded into something real. The hunters who last — and who eventually become consistently successful — are the ones who decide early that the journey is the whole thing, not a detour on the way to the outcome.

3. Knowing When to Step Off the Ship Is Its Own Kind of Courage
One of the most powerful moments in this conversation is when Connor talks about turning down an invite to ski 8,000-meter peaks in Pakistan — a trip he’d been dreaming about for years. Not because he was scared. Not because he couldn’t do it. But because he finally understood that some chapters have to close so others can open. He’d survived avalanches, close calls, and years of operating on the edge, and he arrived at a place of genuine peace with leaving certain pages in his book blank. That kind of self-awareness — knowing your season, honoring your current chapter, and resisting the pull of old identity — is rare. And it applies way beyond the mountains.

EP 680: Jeff Peel | Tactacam
What does it actually take to build something from nothing in the hunting industry?

Not the polished version — the real one. The trailer-hooked-to-the-back-of-a-Buick-Enclave, sell-your-house, answer-customer-service-calls-at-4AM version. That’s exactly what Jeff of Tactacam pulls back the curtain on in this episode, and man, it’s one of the more refreshing conversations I’ve had on this podcast.

Jeff and his wife Tara started Tactacam with almost nothing — a plastic folding table, a dream, and an obsession with taking care of customers in an industry that had largely forgotten how. What started as a point-of-view hunting camera has grown into a 500-employee powerhouse that now dominates the cellular trail camera market. But the part nobody tells you? It took 10 years of brute force to make it look like an overnight success.

We dig into the pivot from software to hardware (and why everyone told him not to), the customer-first philosophy that drives a $2 million monthly CS budget, and the launch of Habitat IQ — a genuinely exciting AI-powered platform that takes the collective knowledge of the country’s best whitetail property managers and turns it into actionable data for your specific ground. Think SimCity meets your food plot plan meets 20 years of Jeff Sturgis notebooks.

And yeah, we talk about dream hunts. Jeff’s answer? Polar bear with a bow on frozen ocean where you’re the bait. His wife thinks he’s crazy. I get it.

Whether you’re a hunter who loves to nerd out on habitat, an entrepreneur trying to figure out how to break into the outdoor industry, or someone who just wants to hear what it actually looks like to bet everything on something you believe in — this one’s for you.

Timestamp Chapters
0:00 Intro & Sponsor – OnX Hunt
1:30 Sponsor – Bridger Watch
3:00 Welcome Jeff Peel | Catching Up on Spring Hunting Plans
5:30 The Origin Story – From Cemeteries to Cameras
9:00 Meeting Ben Stern & The Decision to Go All In
12:00 The First Employee, the First Trade Show, the Buick Enclave
15:30 Why They Won – Customer Service as a Competitive Moat
20:00 Advice for Entrepreneurs Looking to Break Into the Outdoor Industry
24:30 The Pivot to Cellular Trail Cameras – Did He See It Coming?
29:00 Hardware is Hard – Why Everyone Said Don’t Do It (And Why He Did Anyway)
33:30 Building the Tech Team & Why the CTO Was the Most Important Hire
37:00 Habitat IQ – The Genesis of an AI-Powered Property Management Tool
43:00 How Cameras & Habitat IQ Work Together to Track Real Deer Movement Data
47:30 How Far Should Technology Go in Hunting? Drawing the Line
52:00 Dream Animals – Polar Bear with a Bow on Frozen Ocean
55:30 Tara’s Retirement Season – 5 Deer, All the Jealousy
57:30 Why Billings, Montana? Elk. That’s Why.
59:30 Where to Follow Tactacam & Wrap Up

Episode Sponsors
OnX Hunt
If you’re serious about hunting out west, OnX isn’t optional — it’s foundational. Land ownership, access, terrain, and a full suite of tools not just for the hunt itself but for the planning, the scouting, and everything that goes into being a backcountry hunter. The difference is simple: it’s confidence. Confidence you’re in the right spot. Confidence you’re legal. Confidence you can get back to the truck. Download the OnX Hunt app and become an elite member today.
Use code TRO to save 20% on your membership.
Website: onxmaps.com

Bridger Watch
This one’s personal — Bridger Watch is Cody’s company, and it’s a full-featured smartwatch built by hunters, for hunters. Not a general-use watch with a camo skin slapped on it. A purpose-built tool designed for the hunting lifestyle from the ground up. It trains with you in the off-season, maps your hunts, handles your texts, and delivers the one thing every backcountry hunter knows matters most: insane battery life. No compromise. No fluff. Just the watch the hunting world has been waiting for.
Use code TRO at checkout for a discount.
Website: bridgerwatch.com

3 Key Takeaways
1. Overnight successes take about 10 years.
Jeff was told at a trade show early in his career: “It was an overnight success — in only 10 years.” He sold his house, hooked a trailer to his wife’s Buick, and drove the country hitting every dealer and trade show they could find. If you’re building something and it feels like it should be further along by now, this episode is a reminder that the grind you’re in right now IS the success story being written.

2. Customer service isn’t a cost center — it’s your moat.
Tactacam spends $2 million a month on customer service and has a 98% retention rate that rivals Netflix and Spotify. In a world where most companies have made it nearly impossible to talk to a real human, simply picking up the phone and knowing your product is a genuinely unfair competitive advantage. If you own a business — any business — this is worth writing down.

3. Habitat IQ could legitimately change how average hunters manage their ground.
The idea behind Habitat IQ — scoring your property, simulating changes like new food plots or bedding improvements, and connecting it all to your real camera data — is genuinely one of the most useful applications of AI for hunters I’ve heard of. This isn’t tech for tech’s sake. It’s taking the collective knowledge of the best whitetail minds in the country and making it accessible for the guy with 80 acres and a weekend to hunt. Keep an eye on this one.

EP 679: Logan Chierotti

Alright, let’s be real — most supplement companies are just slapping a label on a generic capsule and calling it a day. Logan Chierotti didn’t do that. The guy bootstrapped Physician’s Choice from nothing — literally from the ashes of a failed energy mint company and a basement mugshot removal hustle — into the number one probiotic brand in the world, pushing $300 million in annual sales. No VC money. No trust fund. Just relentless grinding, a willingness to look failure in the eye, and the smarts to go all-in on one thing when everyone else was trying to do everything.

But here’s what really got me interested in Logan — it wasn’t just the business stuff. It was watching a guy who built something massive still show up for his kids. Still out there on the mountain with them. Still manufacturing adversity in a life that could easily get too comfortable. That’s the tension I think a lot of us deal with, and Logan’s as honest about the struggle as anyone I’ve talked to.

We go deep on the entrepreneur journey — the early days of getting sued and losing everything, the hard pivot that changed everything, what it means to go all-in on one category, and why your work ethic might actually be your biggest enemy. We also get into the dad stuff — raising kids who aren’t entitled when you’ve worked hard to give them more than you had, and why nature and hard things might be the most important parenting tools we have.

If you’re an entrepreneur, a parent, an outdoorsman, or all three — this one’s for you. Pull it up on the drive or the trail.

Timestamp Chapters
0:00 — Intro & Sponsor: OnX Hunt
1:45 — Sponsor: Bridger Watch
3:00 — Welcome + Who Is Logan Chierotti?
4:30 — Balancing entrepreneurship and being present for your kids
7:00 — Physician’s Choice: 30,000 foot overview — $300M bootstrapped probiotic empire
9:00 — The mugshot removal hustle: Logan’s wild first online business
13:00 — Why business plans almost never survive contact with reality
15:30 — How Physician’s Choice was born: probiotics, a failed energy mint company, and a nagging wife
19:00 — Losing everything: the $1M first-year loss and lying on the floor ready to file bankruptcy
22:00 — How you survive: don’t quit, hire smart people, and get your head around the numbers
25:00 — The all-in pivot: cutting every other product to go deep on probiotics
28:30 — How to pick a category: find what’s working and do it better (the Metamucil / Grüns framework)
31:30 — Hardest lessons learned: stress, lawsuits, key employees quitting, and not taking it home
33:30 — Founder vs. CEO: why Logan will never hire an outside CEO again
35:30 — Balancing family, skiing with kids, and life outside the office
37:00 — Raising kids right: manufacturing adversity, camping, hard things, and the bidet incident
38:15 — Final advice: slow down, you have more time than you think
39:00 — Outro

Episode Sponsors

OnX Hunt
If you’re hunting out west and you’re not running OnX, I genuinely don’t know what you’re doing. This isn’t a plug just because they write a check — I use this thing every single day. Land ownership, public/private boundaries, terrain analysis, offline maps, trip planning — it’s the full suite. The confidence it gives you knowing you’re in the right spot, you’re legal, and you can find your way back to the truck? That alone is worth it.
Become an Elite Member today and save 20% with code TRO. Download the app or sign up at onxmaps.com
Coupon Code: TRO — 20% off Elite Membership

Bridger Watch
Full disclosure — this one’s mine. I built it, our whole team built it, and we built it because every watch on the market was at best “usable” for hunters. That wasn’t good enough. Bridger Watch is a full-feature smartwatch built for the hunting lifestyle — not just the hunt. It does your training metrics, mapping, texts, all of it — and it does it with an insane battery life that actually holds up in the backcountry. No compromise. No fluff. Just a tool built by hunters, for hunters.
Check it out at bridgerwatch.com — use code TRO at checkout.

3 Key Takeaways
1. Going all-in on one thing is a competitive advantage, not a limitation.
Logan turned a flatlining supplement company into the world’s number one probiotic brand by doing something counterintuitive: he cut products that were making money to go deeper on one category. Most entrepreneurs spread themselves thin chasing every opportunity. The real unlock is picking the thing you can be truly elite at and pouring everything into it. Saying no to money today to dominate tomorrow is one of the hardest and most important decisions a founder can make.

2. You don’t need to invent something new — you need to do something existing much better.
Logan’s framework for picking a business or a category isn’t about creating blue oceans — it’s about finding something that’s clearly working (proven demand, clear leader) and identifying the one thing that can be improved. Metamucil is doing $400M in fiber and their product is outdated junk. That’s not a threat — that’s an invitation. The best businesses often aren’t revolutionary ideas; they’re relentless improvements on proven ones.

3. You have more time than you think — stop the rush and be present.
Both Logan and Cody landed on the same insight from different angles: the frantic urgency that drives early entrepreneurs often costs them the things that matter most — time with their kids, their health, their relationships. Logan’s parting advice says it all: your brain will work until you’re 70, there’s always more time to make money, but you can’t get time back. Whether it’s slowing down on the hustle or getting out in the mountains with your kids — presence is the play.

EP 678: Darin Hardy Level Seven High Terrain

“You can’t half-ass walking on uneven ground—and that lesson translates to everything: relationships, fatherhood, business, life.”

What’s up everyone! This week I’m sitting down with Darin Hardy, and man, this conversation goes places I didn’t expect. Darin is a former Marine Corps special operations guy who spent 20 years and 13 deployments in the military, and now he’s using horses, nature, and even AI to help executives and leaders transform their lives. Yeah, you heard that right—AI and horses. Stay with me here.

This episode sits right at the intersection of ancient wisdom and cutting-edge technology. Darin breaks down how he’s using emotionally intelligent AI to help distill his thoughts and experiences in the field, then using horses as living mirrors to reflect back what people need to see about themselves. It’s wild, it’s different, and it’s honestly one of the most unique approaches to coaching I’ve ever heard.

We dive deep into what Darin calls “window moments”—those rare experiences in nature where you feel like you’re between worlds. He shares two incredibly powerful stories: one about syncing with a horse at 16 years old and losing all sense of where he ended and the horse began, and another about a forked-horn mule deer that walked within arm’s reach and taught him he had permission to forge his own path. These aren’t just cool hunting stories—they’re formative moments that shaped how he shows up in the world.

But this isn’t all woo-woo spiritual stuff. Darin gets tactical too. He talks about hitting the wall on day five of an elk hunt, using “I am” statements to shift from doing to being, and how those three words helped him arrow a bull when he was ready to quit. We also get into the difference between power over versus partner with, why he cried in a pasture when three horses wouldn’t let him catch them, and what that taught him about 20 years of narratives he’d been carrying.

One of my favorite parts of this conversation is when Darin talks about being “porous”—how life doesn’t just happen to you or for you, but through you. And how as outdoorsmen, we’re naturally land-informed and nature-informed, which gives us this unique lens to filter everything else in life. It’s the same reason I believe elk hunting teaches you more about business and life than most MBA programs ever could.

If you’re someone who’s looking for transformation, willing to get uncomfortable, and open to the idea that horses and mountains might teach you more about yourself than any boardroom ever will, this episode is for you. Darin’s work is for people who refuse to live small lives—people who want authentic experiences, not hand-fed success.

https://www.level7highperformance.com/retreats?utm_source=rss&utm_medium=rss

Tricer – I run Tricer gear for a reason. One of my favorite products is the RP Bipod—a legit hunting bipod with all the high-end features you’d expect. At 10.5 ounces, it’s lightweight enough for any hunt. Comes with long legs, short legs, works on Picatinny or Arca. For $350, it’s a no-brainer. I’ve shot a ton of critters off mine. Head to tricer.com and use code TRO to save 10%.

OnX Hunt – The new weather feature is a game-changer. Instead of checking weather for the nearest town, you can tap anywhere on the mountain and get hyperlocal weather data that takes topography into account. See wind variations across different parts of your hunting area. Become an Elite member at onxmaps.com and use code TRO to save 20%.

00:00 – Intro: Ancient tech meets AI
05:15 – Darin’s military background: 20 years, 13 deployments
11:30 – From infantry to special operations
16:45 – Transitioning out and the two things he promised himself
22:20 – How passion becomes your job (whether you want it to or not)
28:40 – Being “porous” – life flowing through you, not just to you
34:15 – The horse window moment at 16: losing boundaries
40:30 – The mule deer at arm’s reach: permission to forge your own path
46:50 – Hong Kong beach: glowing plankton and Disney magic
52:10 – Flow state in the red zone: from doing to being
58:35 – Using AI to distill “I am” statements
1:03:20 – Day five of the Idaho hunt: hitting the wall
1:08:45 – Three horses that wouldn’t let him catch them
1:12:30 – Power over vs. partner with
1:16:00 – Level Seven High Terrain and authentic experiences
1:20:15 – Cow elk hunts as transformation: range day to butchering

1. Shift From Doing to Being – Darin uses AI-assisted coaching to help people create “I am” statements instead of “I do” goals. When he was exhausted on day five of an elk hunt, ready to quit, he repeated “I’m resilient, I’m flexible” as he climbed—pointing himself back to a state of being rather than performance. Ten minutes later, he arrowed a bull at 20 yards. The power isn’t in what you do, it’s in who you are. Those qualities remain true regardless of whether you punch your tag or eat it.
2. Horses and Nature as Mirrors – Horses don’t lie. When Darin returned to Montana after 20 years in the military with this narrative of “this is my pot of gold,” three well-trained horses wouldn’t let him within 50 feet. He broke down crying in knee-high grass because they were reflecting back his energy—he’d come with an agenda, never asking what the horses’ agenda was. The next day, he left the halter at the gate, walked into the pasture with just a brush, and said “I’m here with fresh, if anyone wants something, come get it.” Within 10 minutes, all three horses were standing around him. Power over vs. partner with—that’s the lesson.
3. Give Yourself Permission to Feel Something Different – Transformation isn’t about knowing what to do differently. It’s about giving yourself permission to feel something different. When you’re willing to accept the pain of change more than the pain of staying the same, you’re ready. Darin’s “window moments” in nature—with horses, with deer, with glowing plankton on a Hong Kong beach—gave him permission to see himself differently. You can’t half-ass walking on uneven ground, and that lesson translates to everything: relationships, fatherhood, business, life.

 EP 677 Josh Smith – MKC

What’s up! This week on the Rich Outdoors Podcast, I’m sitting down with Josh Smith—founder of Montana Knife Company and honestly one of the most inspiring entrepreneurs in the outdoor space right now. This is a podcast I’ve been wanting to do for a long time, and we did not disappoint.

Josh went from being a lineman for the power company, making knives on the side in a 200 square foot shop in his horse pasture, to building one of the most beloved brands in the hunting industry from the ground up. No investors, no conglomerates, no selling out. Just a guy who refused to quit and built something that hunters actually care about.

We talk about the origin story of MKC, why he saw a massive hole in the hunting knife market, and how he quietly infiltrated the hunting community like a Green Beret special ops team before anyone even knew he was there. We get into the Benchmade lawsuit and why his entire team cheered when they found out they were getting sued. We dive deep into building company culture at scale, hiring the right people, why listening to your customer beats watching your competitor every single time, and why most people have no idea how many hunters have never even heard of a brand they think everyone knows about.

But this one goes way beyond knives. We talk about Bridger Watch, building a product in a category dominated by giants, the parallels between what Josh built and what we’re trying to build, and the advice he gave me that I’m going to be thinking about for a long time. We also talk about legacy—knives that get passed down, stories behind the blades, and why sometimes the most important tool isn’t the most impressive one, it’s the one that means something.

This is one of those conversations that reminds you why you started. Whether you’re a hunter, an entrepreneur, or both—this episode is for you. Let’s get into it.

Interested in the Bridger Watch?

If you heard us talk about the smartwatch we’re building for hunters and want to be the first to know what we’re up to—head over to bridgerwatch.com and get on the list. Three years in the making and we’re just getting started. Go check it out.

Tricer Tripods – They make gear that’s fast, light, and simple, from amazing tripods to bino mounts, panhead truck mounts, and now even bipods. Trier just dropped their new updated AD and BC tripods, and I got to test the new Tritech technology this year. The center post is now a T-post, which makes it pack down smaller and cleaner—Drew is a mad scientist and he just keeps innovating. If you want to use code TRO, it’ll save you 10% at checkout. Go support a great company. Head over to tricer.com.

Stone Glacier – If you’re in the market for a new pack, I ran the Sky Archer 6400 this year and packed out a lot of animals with it including a couple of elk. What I love about Stone Glacier packs is they work great whether you’re on a 10-day backpacking trip or day hunting from the side-by-side. Minimalist, tough, and they work. You don’t need to own multiple packs—this thing does it all. Check it out at stoneglacier.com and use code TRO for a discount.

• 0:00 – Intro & Sponsors
• 3:45 – Welcome Josh Smith: Driving Across Montana for a Podcast
• 6:30 – Why Josh Started Montana Knife Company
• 10:15 – Seeing the Gap: What Was Missing in the Hunting Knife Market
• 14:00 – Authenticity from Day One: Building Community Without Money
• 18:30 – Sending Knives Out with No Ask: How Word Spread
• 22:00 – From the Horse Pasture to 11 Employees: The Growth Timeline
• 26:15 – The Green Beret Strategy: Quietly Taking Over the Hunting Space
• 30:00 – Getting Sued by Benchmade (And Why the Team Cheered)
• 34:30 – Don’t Watch Your Competitor, Listen to Your Customer
• 38:15 – Scaling Fast Without Losing Culture
• 42:00 – Hiring Doers: What Josh Looks for in Employees
• 46:30 – The Pizza Rule: Why You Can’t Manage Too Many People
• 50:15 – How MKC Uses Transparency to Build Employee Buy-In
• 54:00 – Taking on Giants: Parallels Between MKC and Bridger Watch
• 58:30 – Most Hunters Have Never Heard of You (And Why That’s Exciting)
• 1:02:15 – The Legacy of a Knife: Stories Behind the Blades
• 1:07:00 – Building a Family Heirloom vs. Building a Gadget
• 1:11:30 – Josh’s Advice for Bridger Watch
• 1:15:00 – Don’t Quit Your Day Job Yet: How to Chase a Dream Responsibly
• 1:18:30 – The People You Surround Yourself With Matter Everything
• 1:21:00 – Final Thoughts & What Josh is Most Excited About

1. Listen to Your Customer, Not Your Competitor – One of Josh’s most powerful pieces of advice: don’t open your competitor’s website every day and react to what they’re doing. Your product roadmap should be driven entirely by what your customer is telling you they need—not by what the big brand is doing. By the time you react to a competitor, you’re already behind. The companies that win are the ones so locked into their customer’s needs that by the time the big guy realizes what happened, it’s too late.
2. Most People Don’t Know You Exist—And That’s the Opportunity – MKC ran surveys recently and the percentage of hunters who had heard of them was shockingly low. Most companies would find that depressing. Josh and Brandon found it energizing. If you’ve built something great and most of your target market still doesn’t know you exist, you have an enormous runway in front of you. Stop assuming everyone knows your story. Tell it again. Tell it to the 3,000 people in that gymnasium down the road who’ve never heard it.
3. Culture Is Built Intentionally or It Isn’t Built at All – From bringing employees to trade shows as a reward, to reading the Attaboy box out loud at company meetings, to bringing in bankers and health insurance reps to teach employees about life—Josh has built a company where people feel cared about. That doesn’t happen by accident. It requires intentional decisions every single day to treat your people the way you’d want your own kids to be treated. And when people feel that, they go the extra mile and they keep the culture alive even when you can’t be in every room.

EP 676 Heart Rate, VO2 Max, and Hunt Readiness with MTNtough

What’s up! This week on the Rich Outdoors Podcast, I’m sitting down with Jason and Nick from MTN Tough Fitness to talk about something we’ve been geeking out on for a while—health metrics, performance tracking, and what “hunt readiness” actually means for backcountry hunters.

As we’re building the Bridger Watch (yeah, the smartwatch for hunters), we’ve been having deep conversations with the MTN Tough crew about what metrics actually matter when you’re training for elk season. Because here’s the thing: most fitness wearables are built for runners, cyclists, and gym rats—not for hunters humping 60 pounds on their back through deadfall at 9,000 feet.

Nick is a MTN Tough coach and physical therapist who programs their daily workouts, and Jason is one of their athletes who’s joining the Bridger team. These guys know what it takes to train for the mountains, and more importantly, they understand the difference between sustained Zone 2 cardio and getting absolutely crushed by a 42-minute Mountain Tough workout that leaves you laying on the floor.

We dive into what a “hunt readiness score” could look like, how to measure work capacity beyond just heart rate, why rucking strain is completely different than cardiovascular strain, and how we can use wearables to help hunters stay in that 80-90% efficiency zone all day long. We also talk about the mental side of fitness—how to make better decisions under fatigue, why discipline in the gym translates to discipline in the mountains, and what happens when you’re on day two of a hunt with frozen boots and a broken water filter.

This episode is part fitness science, part backcountry hunting strategy, and part startup talk about building products that actually solve problems hunters face. Whether you’re training for September or just trying to figure out how to not get your butt kicked on your next western hunt, there’s a lot of good stuff in here. Let’s get into it.

Tricer Tripods – They make gear that’s fast, light, and simple, from amazing tripods to bino mounts, panhead truck mounts, and now even bipods. Tricer makes gear that’s fast, light, and simple. I love their gear, and if you’re looking for a new system for better glassing, check out Tricer. Head over to the website tricer.com. They make great products and it’s just a great company. Awesome dudes. Been using the heck out of the bipod—killed a lot of critters with it. Use the code TRO and you’ll save yourself 10% at checkout.

Stone Glacier – I’ve packed out a lot of animals with my Stone Glacier pack this year. The Sky Archer 6400 has been with me to Alaska, British Columbia, Wyoming, Montana, and I love the thing. Whether it’s a 10-day backpack hunt or you’re day hunting from the side-by-side, that’s what I love about Stone Glacier—it’s minimalist, it’s lightweight. You can use it day hunting or for an alpine backpack hunt. Stone Glacier makes an entire suite of hardcore mountain hunting gear. If you’re in the market, head over to stoneglacier.com. Use the code TRO and you’ll save yourself a discount and get some great gear.

• 0:00 – Intro: Fresh Off a MTN Tough Workout
• 3:15 – Meet Nick: MTN Tough Coach & Physical Therapist
• 6:30 – Jason Joins Bridger: Startup Life with a Kid on the Way
• 9:00 – Why We’re Talking About Health Metrics for Hunters
• 12:45 – The Backcountry Boondoggle: Testing Fitness in the Field
• 16:30 – How Many Miles? Average Archery Season Days
• 19:45 – Have You Ever Bonked on a Hunt?
• 23:15 – The Hunt Readiness Score: What Would It Look Like?
• 27:30 – Heart Rate Efficiency & Staying in the 80-90% Zone
• 31:00 – VO2 Max vs. Work Capacity: What Really Matters?
• 35:15 – The Rucking Problem: Muscular + Neurological Strain
• 38:45 – Measuring Strength Load vs. Cardio Load
• 41:30 – Subjective Scores & Mental Toughness Training
• 44:15 – Decision Making Under Fatigue
• 47:00 – Discipline in the Gym = Discipline in the Mountains
• 50:30 – Baby #2, Hunt Plans & Balancing Family Life

1. Heart Rate Monitoring Can Keep You in Your Efficiency Zone All Day – Most hunters blow themselves out on day one by pushing too hard when camp isn’t where they thought, or the trail is longer than expected. A wearable that monitors your heart rate and keeps you in an 80-90% efficiency zone (based on your current fitness level) could be the difference between being smoked for three days versus being able to hunt hard every single day. It’s not about going slow—it’s about understanding what pace your body can sustain without bonking.
2. Rucking Strain is Completely Different Than Cardiovascular Strain – Carrying 60-70 pounds on your back for 8 hours isn’t primarily a cardio challenge—it’s muscular, skeletal, and neurological strain. Most fitness wearables only measure cardiovascular load based on sustained heart rate, but they can’t quantify what it feels like to have weight on your frame all day. Building a “hunt readiness score” means figuring out how to measure both the cardio AND the strength components of backcountry hunting, which is why Mountain Tough’s blend of strength and conditioning is so effective.
3. Mental Toughness is Trainable Through Exposure to Hard Situations – The more you put yourself in challenging situations—whether that’s finishing brutal workouts when you want to quit, or waking up to frozen boots and pushing through anyway—the more you build the self-awareness and discipline to make good decisions under fatigue. It’s not about never wanting to quit; it’s about recognizing that thought, acknowledging it’s normal, and then choosing to push through. The fitness side removes one major stressor, so when other factors pop up (weather, wind, gear failure), you’re not also dealing with being physically smoked.

EP 675: Cal Arnold 
Alright, so this episode is one I’ve been looking forward to for a while. Cal Arnold is the real deal—a guy who’s built an incredible business, survived a plane crash that should’ve killed him, and came out the other side with a perspective that’ll make you rethink everything. We dive deep into entrepreneurship, the trades, building BTI Log Home Care from nothing, and what it actually takes to become your best self. Cal’s story is wild—from buying his first business for $35k with no money, to crashing his plane into a power line and spending months in a wheelchair, to building a multi-million dollar company while learning to walk again. But this isn’t just another success story. We get into the hard stuff: gratitude when life kicks your teeth in, why busy is lazy, the difference between speed and velocity, and how to actually focus when everything’s pulling you in different directions. If you’re an entrepreneur, a DIY hunter, or just someone trying to figure out how to live life on your terms, this one’s for you. Cal doesn’t sugarcoat anything, and honestly, I needed to hear a lot of what he shared this week. Let’s get into it.

OnX Hunt – The ultimate tool for elk hunters and the app I absolutely won’t go into the field without. Whether you’re e-scouting from the couch or actually hunting elk, OnX gives you detailed maps, property boundaries, and over 50 layers of mapping data including satellite imagery, offline maps, and waypoints. It helps you make smarter decisions no matter where you hunt. Save time, avoid mistakes, and stay connected to your crew. If you’re not an Elite member yet, you’re missing out on a whole other level of tools. Head over to onxmaps.com and use code TRO to save 20% off your membership.

Tricer – These guys make gear that’s fast, light, and simple. From bomber tripods to spotting scope mounts, panheads, truck mounts, and now even bipods—Tricer makes gear that just works. I’ve been running their bipod hard this season and it’s been rock solid. If you’re looking to upgrade your glassing system, check out Tricer. Head over to tricer.com, use code TRO at checkout, and save yourself 10%.

• 0:00 – Intro & Bridger Watch Announcement
• 6:15 – Meeting Cal Arnold & First Impressions
• 8:30 – Were You Always an Entrepreneur?
• 12:45 – The First Car & Learning to Hustle
• 16:20 – College Dropout to Ski Bum
• 19:40 – Buying the Soda Blasting Business
• 24:10 – Pawn Shop Financing & Early Struggles
• 28:35 – The Big Break & Building BTI Log Home Care
• 33:20 – The “Aha Moment” in Business
• 36:50 – The Contractor Doom Loop
• 41:15 – Why Most Tradespeople Shouldn’t Start Businesses
• 45:30 – Falling in Love with Business, Not the Trade
• 48:00 – COVID as a Dragon to Slay
• 51:45 – The Plane Crash Story Begins
• 56:20 – January 2nd, 2019 – The Day Everything Changed
• 1:01:30 – Waking Up in the Hospital
• 1:04:15 – The Power of Gratitude in the Wheelchair
• 1:08:40 – Choosing to Amputate & Keeping Your Foot
• 1:11:25 – Would You Go Back and Change It?
• 1:14:50 – Seasons of Life & Hunting Philosophy
• 1:19:30 – The Gratitude Muscle & Journaling
• 1:26:45 – Recognizing Gain vs. Chasing the Gap
• 1:31:20 – Removing Resistance & What Focus Really Means
• 1:38:15 – Busy is Lazy
• 1:42:30 – Speed vs. Velocity
• 1:46:50 – Efficiency vs. Effectiveness
• 1:50:00 – Writing a Book Someday?
• 1:52:15 – Outro

1. Gratitude is a Muscle You Must Exercise – Cal’s plane crash forced him into a wheelchair for months, but instead of falling into victimhood, he committed to writing down three things he was grateful for every day. This simple practice became the foundation for his recovery and business growth. You don’t need a wheelchair to start practicing gratitude—just 10 minutes and a journal. The discipline of recognizing what you have, rather than obsessing over what you don’t, is what separates those who thrive from those who survive.
2. Focus Means Saying No, Not Thinking Harder – We hear “focus” all the time, but Cal breaks down what it actually means: saying no to everything that doesn’t serve your one primary goal. It’s not about grinding harder or being “busy”—busy is lazy. It’s about ruthlessly eliminating distractions and resistance. Most of us are driving with the gas and brake pedal pressed at the same time. Real progress happens when you take your foot off the brake by cutting out the things that don’t matter, even if they feel productive.
3. Fall in Love with the Process, Not the Destination – If your only measure of success is the end result—whether that’s a dead bull, a business milestone, or a bank account number—you’ll miss 99% of your life. Cal built BTI over 20 years by showing up every day and doing the work, not by hitting some magical finish line. The same applies to hunting: if you only win when there’s an animal on the ground, you’re robbing yourself of the experience. Success is loving the daily grind, not reaching some arbitrary destination.

EP 674 Founding a New Tech Company
Alright, welcome to the show. This is a special episode—dawn of a new era, if you will. We’re doing something a little different today. I’m sitting at the table in our new podcast studio with my co-founders, and we’re finally pulling back the curtain on a project we’ve been working on in secret for almost three years.

Yeah, you heard that right. THREE YEARS. And we haven’t said much about it until now because, honestly, once you go long enough without saying anything, it’s like… where do you even start?

So today, we’re talking about the backstory of Bridger—how we went from a frustrating Turkey hunt where I kept pulling out my phone to check maps, to building an entirely new smartwatch company from the ground up. This is the full origin story: the late nights, the engineering challenges, the AI-generated designs, the battles over battery life, and why we decided to build our own operating system instead of taking the easy route.

I’m joined by David, our product genius who’s lived overseas building IoT devices and somehow ended up designing watches with a bunch of rednecks in Montana. And Travis, our CFO/COO who ran FP&A for public companies and decided a hunting watch startup sounded like a great idea.

This episode is raw, real, and honestly, we almost didn’t release it. But we figured, you know what? You’ve been with us on this podcast journey for years—you deserve to know what we’ve been building.

Let’s get into it.

Upcoming Dates: 
Kickoff Party @ Schnees in Downtown Bozeman Friday Dec 5th at 5:30
Pre-sales open Tuesday Dec 9th at 10 am
Watches will ship February of 2026 (not in time for Christmas)
Join the Watch List Here

Maven Optics – Today’s show is also proudly supported by Maven Optics—direct-to-you, world-class glass with zero middleman markup. Binoculars, riflescopes, spotting scopes—they build it all in Wyoming with premium components at unreal prices. Host has rocked Maven for years and stands behind the quality and the people. Need new optics? Head to mavenbuilt.com, check out with code TRO, and score a free gift at checkout. Tell ‘em TRO sent you. www.mavenoptics.com?utm_source=rss&utm_medium=rss

Tricer Tripods – Fast, light, and simple—that’s what Tricer is all about. From amazing tripods to bino mounts and their new bipods, Tricer makes gear that just works. I’ve been using the heck out of their bipod and it’s helped me kill a lot of critters. Head over to triceroutdoor.com and use code TRO to save 10% at checkout.

• 0:00 – Intro & Sponsor Ads
• 1:46 – Welcome to the New Era: Bridger Watch Revealed
• 4:33 – Meet David: From Decathlon to IoT Product Design
• 10:15 – The Bar Company That Started It All
• 12:45 – The Turkey Hunt That Changed Everything
• 15:30 – The Bear Hunt with Travis: Phones, Maps & Frustration
• 18:00 – Raising Money for a Feasibility Study
• 20:45 – “You’ll Have to Build Your Own Operating System”
• 23:30 – Battery Life: The North Star We Wouldn’t Compromise On
• 26:15 – AI Creates Our Design: The Dolly Experiment
• 29:00 – Nine Designers Later: The Battle for “Hell Yes”
• 32:30 – “Have You Ever Seen a Round Map?”
• 35:00 – Winning the iF Design Award
• 37:15 – Software Deep Dive: Maps, Battery Life & Performance
• 40:00 – Lost in Arizona: Why We NEED Maps on Our Wrist
• 43:30 – Vision: Hunters, Warfighters, Firefighters
• 46:00 – Beta Program Announcement & Timeline
• 48:30 – Final Thoughts from the Co-Founders

How does mapping work on the Bridger Reckon?

We built Reckon and the Bridger OS to run any map as well as our own proprietary wearable-optimized mapping system. We have not officially signed with onX to integrate, but that has been the goal from the beginning and we are hopeful that technology is very close.

With that said, we knew if we wanted to be the best watch for hunters, that meant creating a wearable-native mapping experience that worked whether you use onX or anyone else. What we knew we had to have is the ability to bring in your waypoints, markups, routes, and saved information—because without your waypoints, your maps are pretty useless.

This is mapping built by hunters, for hunters. Not an afterthought, but the entire reason this watch exists.

1. Multi-Day Battery Life Without Compromise – From day one, we refused to build a watch that dies in 3 days. The Reckon is engineered to last an entire backcountry hunt. We built our own operating system specifically to achieve the battery life that serious hunters actually need, not what’s convenient for engineers to build. This goal allowed us to build one of the longest battery lifes of any wearable on the market.
2. Wearable-Optimized Mapping with Your Data – Maps you can actual use! The Reckon is designed to import YOUR waypoints, routes, and markups from whatever mapping platform you use. We built the Bridger OS from scratch to handle real mapping functionality on your wrist. We build wearable first mapping that allows you to navigate the mountains from your smartwatch.
3. AI-Designed Hardware That Won an International Award – We used AI (Dolly) to generate our initial watch design concept, then spent months refining it with industrial designers until it was absolutely perfect. The result? We won the prestigious iF Design Award—proving that a couple of rednecks in Montana can out-design the establishment when they refuse to compromise on what hunters actually need.

EP 673: Adam Callinan From Cubicle to Mountains
What’s up everyone! This week I sat down with Adam Callinan, entrepreneur and founder of Bottle Keeper (which sold over $60 million worth of product), and now the creator of Pentane, a tech platform for e-commerce brands. Adam and I dive deep into what it really takes to build a business that gives you the freedom to live the life you want, whether that’s hunting 100 days a year or just having more time with your kids.

We get into the nitty-gritty of entrepreneurship: the hospital-worthy panic attacks on launch day, the strategic patience required to make it through those critical first inflection points, and why most people completely screw up their pricing strategy. Adam breaks down how he and his cousin turned a hacksawed water bottle prototype into a multi-million dollar company with ZERO employees for years, and how you can actually test product ideas today without spending a fortune.

But this isn’t just a business podcast, we also talk about the parallels between building companies and hunting in the backcountry, the importance of doing hard things, and why getting comfortable being uncomfortable might be the most valuable skill you can develop. If you’re trying to build something that funds your passion for the outdoors, this episode is packed with real, actionable wisdom.

OnX Hunt – The ultimate hunting app just keeps getting better. Their new weather feature is a game-changer—tap anywhere on the map and get hyperlocal weather data that actually takes topography into account. No more guessing based on the nearest town. See wind variations across different parts of your hunting area and plan accordingly. Become an Elite member and get all the premium features. Head to onxmaps.com and use code TRO to save 20%.

Maven Optics – Direct-to-consumer optics out of Wyoming that punch way above their price point. From binos to rangefinders to rifle scopes, Maven delivers exceptional quality without the big box store markup. When people finally try them, the response is always the same: “Oh man, these are actually really good.” Check them out at mavenbuilt.com and use code TRO for a special gift at checkout.

00:00 – Intro
03:15 – Moving to Montana and the COVID exodus
08:20 – Getting into entrepreneurship and the path away from medicine
14:45 – The birth of Bottle Keeper and testing product ideas
22:30 – Crowdfunding, the Gizmodo article, and the name change
26:10 – Landing in the emergency room on launch day
30:45 – Building durability and getting comfortable being uncomfortable
35:20 – Perspective, hard things, and learning from people like Cal Arnold
41:00 – The importance of mentorship (and anti-mentorship)
46:30 – When to trust your gut vs. seeking outside advice
51:15 – Product development and pricing strategy mistakes
57:40 – The Facebook video inflection point and scaling to $30M
1:02:20 – Building a lifestyle business vs. unicorn hunting
1:05:50 – Strategic patience in hunting and business
1:08:00 – Closing thoughts

1. Test Before You Invest – Don’t quit your day job and go all-in on an unproven idea. Use tools like crowdfunding, 3D printing, and AI mockups to validate that strangers (not just family) will actually pay real money for your product at a profitable price point before spending significant time or capital.
2. Price Testing Changes Everything – Most entrepreneurs underprice their products based on what feels “fair” rather than what customers will actually pay. Adam tested Bottle Keeper from $20 to $40 over two years—that extra $20 margin was pure profit and enabled the company to scale even as advertising costs increased.
3. Durability Beats Talent – Businesses fail because people quit, not because the business itself fails. Building mental and emotional durability through perspective, doing hard things, and learning to be less reactive is more valuable than having the perfect idea or strategy. Those who can weather the storms long enough to reach their first major inflection point are the ones who succeed.

In this episode, international hunting videographer Dallas Hemeyer returns to share how a simple camera transformed his life—from filming local Utah hunts to jet-setting across the globe for epic adventures in Africa, New Zealand, Asia, and beyond. Dallas dives into the power of networking, saying “yes” to risky leaps, and building genuine relationships that open unexpected doors (like running marketing for a major company while still chasing hunts). He breaks down his unreal 2024 archery elk season—tagging two bulls in one week, including a heart-pounding chaos stock amid clashing herds in Oregon’s burn-scarred mountains. Fresh off a Southeast Alaska brown bear boat hunt (now a 45-min film on his YouTube), Dallas ranks his top bucket-list adventures and reflects on high-fence hunting, reps in the field, and why rut-crazed elk remain his ultimate obsession. Packed with raw stories, mindset shifts, and pro tips for hunters ready to level up.

 This episode is brought to you by OnX Hunt—the ultimate mapping tool for serious hunters. Their new hyper-local weather feature lets you tap any waypoint or random spot on the map for pinpoint forecasts, pulling from multiple stations and factoring in topo, elevation, and micro-wind shifts. No more guessing with the nearest town’s weather; see exactly what’s hitting that ridge or draw. White-tail fanatics know how fast wind flips in tight terrain—OnX nails it. Upgrade to Elite for full access and use code TRO at onxmaps.com/hunt to save 20%. Link in bio.

Today’s show is also proudly supported by Maven Optics—direct-to-you, world-class glass with zero middleman markup. Binoculars, riflescopes, spotting scopes—they build it all in Wyoming with premium components at unreal prices. Host has rocked Maven for years and stands behind the quality and the people. Need new optics? Head to mavenbuilt.com, check out with code TRO, and score a free gift at checkout. Tell ‘em TRO sent you. www.mavenoptics.com?utm_source=rss&utm_medium=rss

This episode is brought to you by Tricer, they make gear that is fast light and simple. From amazing Tri-pods, to Bino mounts, Pan Head, Truck window mounts, and now Bipods. Tricer makes gear that is fast light and simple. If you are looking for a new system for better glassing check out Tricer. They make great products and are a great company. Use the Code TRO and save your self 10%.

00:00 – Intro & OnX Hunt Ad
02:15 – Catching Up with Dallas: 15 Trips to Tanzania & Life as an International Hunting Videographer
06:40 – How a $100/Day Sheep Hunt Flipped the Switch from Hobby to Career
10:30 – Networking = Life-Changing Doors (Africa → New Zealand → Corporate Gig)
14:20 – Maven Optics Ad 15:45 – The “Yes Man” Mindset: Leaps of Faith & Rolling with New Chapters
22:10 – 2024 Archery Elk Season Kickoff: High-Fence Oklahoma Bull
28:00 – High-Fence Debate: Opportunity, Ethics, & Batting-Practice Reps
32:45 – Oregon Super-Herd Chaos: Bump-and-Run into a Double Bull Fight & 55-Yard Kill
41:30 – Trier Gear Ad
43:00 – Alaska Brown Bear Boat Hunt: 4-for-4 with Guide Mutz Decker (Film Out Now)
49:20 – Dallas’s Top 5 Bucket-List Adventures (Elk Rut, NZ Alps, Asia Ibex, Spain Monte, Alaska)
54:30 – Wrap-Up: Arizona Strip Tag & YouTube Plug (Dallas Meyer)
57:30 – Outro

1. Networking > Money-Chasing: Focus on delivering value and building real relationships; the camera (or podcast, or any passion project) becomes a golden ticket when you prioritize people over paychecks—doors open in ways you can’t script.
2. Say Yes & Adapt Fast: Comfort kills opportunity. Dallas’s career exploded from one unpaid sheep hunt because he stayed open to pivots; in the field, the same rule applies—know when to back out, when to sprint, and when to shut up.
3. Reps Beat Theory: You can’t practice clutch shots on paper. High-opportunity hunts (OTC, high-fence, or DIY) are the batting cages that turn target panic into instinct—especially when public-land tags are lottery-tough.

1. From $100 Sheep Hunts to Global Safaris: Dallas Meyer’s Camera-Fueled Life
2. Two Bulls in 7 Days + Alaska Brown Bear Film Drop | Dallas Meyer
3. Networking, Risk, & Rut Chaos: How a Videographer Conquered the World
4. Super-Herd Mayhem: Inside a 55-Yard Elk Fight Stock w/ Dallas Meyer
5. Bucket-List Hunts Ranked: Elk Rut, NZ Alps, Asian Ibex & More
6. High-Fence Truth + Oregon Double-Bull Chaos | Dallas Meyer Returns
7. The Yes-Man Blueprint: Turning Hobby Hunts into a Dream Career
8. Brown Bears at 40 Yards & Elk at 55: Dallas Meyer’s Epic 2024
9. Why Relationships > Revenue: Lessons from 15 Tanzania Trips
10. Adapt or Die: Elk Fights, Bear Charges & Life Leaps w/ Dallas Meyer

EP 672: Tyler Turco
Man, if you’re anything like me, that bittersweet sting of archery season wrapping up hits hard—like, one minute you’re deep in the timber chasing bugles, and the next you’re eyeing the rifle rack, wondering where the hell the summer went. That’s exactly where we kick off this episode of The Rich Outdoors with my buddy Tyler Turco, a legit pro saddle bronc rider who’s traded spurs for calls and scopes more times than I can count. Tyler’s the real deal: grew up dreaming of being a cowboy, rodeoed his way through college (hell, it even paid the bills), and now he’s out there solo-packing bulls and bucks like it’s just another Tuesday. We dive into everything from his wild path from wrestling mats to bronc chutes, why individual sports like rodeo and hunting build that unbreakable grit, and the straight-up chaos of late-season hunts—think equipment snapping mid-stalk, snowstorms trapping you for days with nothing but two shovels and a prayer, and glassing for that one ghost bull who’s smarter than the whole damn outfit.

Tyler’s got stories that’ll have you laughing one second (like busting trail through four miles of powder just to not call in a chopper) and nodding hard the next (on why solo hunting’s a superpower for life, not just the woods). We geek out on targeting mature bulls in off-the-map pockets, the grind of Colorado’s point creep and hybrid draw shake-up, and how shed hunting’s your cheat code to unlocking a unit’s secrets. Whether you’re a bow junkie mourning the close or a rifle slinger geared up for the rut frenzy, this one’s packed with raw, no-BS wisdom that’ll light a fire under your next hunt. Pour a coffee, crank it up, and let’s chase that horizon together—because out here, it’s all about stacking those micro-wins into something legendary.

Oh, and before you bolt for the woods: Gear up right with our sponsors. Hit OnX Hunt for that elite weather overlay—pin your exact hunt spot and never guess the forecast again. Upgrade to Elite at onxmaps.com and use code TRO for 20% off. (Pro tip: It’s a game-changer for dodging those late-season curveballs.)

Craving crystal-clear glass without the gouge? Maven Optics ships direct—no BS middlemen, just Wyoming-tough binos and scopes that punch way above their weight. I’ve been running ’em for years; the people behind ’em are salt-of-the-earth good. Snag yours at mavenoptics.com and drop code TRO at checkout for a free swag surprise. Tell ’em Cody sent ya.

What’s your wildest packout story? Drop it below—let’s swap war tales. #TheRichOutdoors #ElkHuntPodcast #HuntHarder #LateSeasonGrind”

Timestamp Chapters

00:00 – Intro & Sponsor Shoutouts: OnX weather magic and Maven’s no-markup optics love (with those TRO codes that’ll save your wallet).
02:15 – Archery Hangover to Rifle Hype: That end-of-season blues and why picking up the rifle feels like revenge.
05:45 – Tyler’s Rodeo Roots: From kid-cowboy dreams to college scholarships on broncs—plus why he ditched wrestling for the circuit life.
12:30 – Mentorship & Mindset Shift: School of hard knocks in pro rodeo, and how hunting mirrors that competitive edge.
18:20 – Early Bow Hunts & Individual Sports: Solo superpower unlocked—why wrestling and rodeo prep you for stalking bucks and bulls alone.
25:10 – Toughest Hunts & Gear Nightmares: Mule deer releases snapping mid-stalk, antelope bows that humble you, and the grind of it all.
32:45 – Epic Packout Saga: Snowstorm traps three dudes for three days—shoveling four miles by hand, no chains, pure grit. 40:15 – Targeting Ghost Bulls: Scouting weird pockets, late-season rifle chess with raghorn gangs, and why it’s like hunting mature muleys.
47:00 – Shed Hunting Hacks & Colorado Chaos: Winter-to-fall elk trails, point creep fixes, and burning points before the hybrid draw hits.
51:30 – Season Wrap & Future Chases: Mule deer camps with buds, Arizona strip filming, and that itch for target animals—plus Tyler’s IG/YouTube plugs.

1. Solo Hunting Builds Life-Proof Grit: Like rodeo or wrestling, going alone in the woods forces those micro-decisions that stack into real confidence—it’s not just about tags, it’s a superpower for business, family, whatever curveballs life throws. Tyler nails it: everything’s on you, and that’s where the magic (and the growth) happens.
2. Target Animals Turn Hunts into Stories: Skip the random shots—scout sheds, map winter patterns, and chase that one bull in the off-grid pocket. It’s twice the reward, like building a relationship with the land and the ghost you’re after. Pro move: Think backward from sheds to fall haunts, and you’ll crack units wide open.
3. Prep Beats Panic in Late Season: Chains, extra food, sleeping bags, and an inReach aren’t optional—they’re your lifeline when storms hit and roads vanish. Tyler’s three-day dig-out epic? Pure lesson: Hunt smart, pack for the worst, and remember, calling for help’s no shame if it’s not life-or-death… but damn, that self-reliance rush is everything.

EP 671: Chad Lubinski 

Hey folks, Cody Rich here from The Rich Outdoors podcast. Man, what a killer episode this one turned out to be! I sat down with my buddy Chad Lubinski, who’s gone from Midwest whitetail hunting to crushing it out West with backpack hunts, ultra-running, mountaineering, and now dialing in on elk and antelope in Wyoming. We dive deep into his wild journey – think getting whooped by Hell’s Canyon on his first archery tag, building insane mental toughness through 100-mile hikes and jiu-jitsu, and how all that endurance grit translates straight to the hunt. Chad shares epic fails like turning around 0.2 miles from a 14er summit, dialing back risk after losing a friend in the mountains, and strategies for packing out solo without losing your mind. We geek out on elk psychology, turning boredom into big plays during midday lulls, and why stacking hard experiences is the real key to unlocking confidence in the backcountry. If you’re chasing that next level in hunting or just love stories of pushing limits, this one’s gonna fire you up. Let’s get after it!

Sponsored by OnX Hunt Today’s episode is brought to you by OnX Hunt, and I wanna tell you about a really cool feature that I use a lot – sharing waypoints and hunt plans with your buddies. My good friend Jaden and I were dialed in this year; drop all your glassing spots, tracks, and routes into a folder, share it, and boom – you’re both on the same page. If you didn’t know, now you know! Upgrade to Elite with code TRO and level up your game. Check it out at onxmaps.com.

Sponsored by Stone Glacier This episode is also brought to you by Stone Glacier. I’ve been hauling with their packs for years, and this season I’m running the new Archer 6400 – big enough for a 10-day backcountry grind but streamlined for day hunts too. Love the minimalist, lightweight design; I pack enough gear without the bag adding extra weight. From day packs to expedition beasts, they’ve got you covered. Head over to stoneglacier.com and gear up.

• 0:00 – Intro and Sponsors Kicking things off with shoutouts to OnX Hunt and Stone Glacier, plus a quick teaser on the episode’s vibe.
• 3:15 – Chad’s Backstory and Move West Chad shares his Midwest roots, early whitetail days, and why he headed to Oregon for backpack hunting – only to get humbled hard by Hell’s Canyon.
• 10:45 – Shift to Mountaineering and Endurance Diving into how Chad pivoted to through-hiking, ultra-running, and peak bagging after hunting felt too tough, and how it built his wilderness confidence.
• 18:30 – Mental Toughness from Hard Activities Discussing resilience from 100-milers, turn-back moments, and applying an endurance mindset to hunting – plus Cliff Gray’s tips on prime-time glassing.
• 27:00 – Building Evidence Through Challenges Chad’s advice on stair-stepping hard things: start with a 100-mile hike, add altitude like the John Muir Trail, try ultras, and mix in jiu-jitsu for persistence.
• 35:15 – Lessons from Failure and Integrity Chad’s story of turning around on Snowmass Mountain just shy of the summit, then crushing it on a day-hike redo – emphasizing integrity over shortcuts.
• 42:50 – Evolving Risk Tolerance How losing a friend on Mt. St. Helens and dodging rockfall lowered Chad’s risk appetite, plus quotes from Krakauer on ambition vs. survival.
• 50:20 – Pushing Limits and New Skills Chad on transitioning from ultras to bike-packing and hunting, stacking outdoor skills, and dreaming of primitive hunts or splitboard elk harvests.
• 57:40 – Solo Pack-Out Strategies Swapping epic pack-out tales, including Cody’s 60+ mile solo bull shuttle and tips for breaking it into manageable chunks.
• 1:04:10 – Elk Behavior and Hunting Psychology Deep dive on manipulating elk temperament, midday boredom hacks, and turning low-probability scenarios into kills by playing the long game.
• 1:10:45 – Wrapping Up and Future Plans Chad’s upcoming 14ers, Teton Crest Trail, and hunts; where to follow him; final thoughts on appreciating the landscape through hunting.

1. Build Mental Toughness Through Progressive Challenges: Start small with hikes or ultras to stack “evidence” of what you can handle – it translates directly to persevering through tough hunts when nothing’s happening.
2. Focus on Strategy Over Brute Force: Whether packing out solo or glassing elk, break big tasks into manageable chunks and play percentages – like guarding mornings/evenings while using midday for recovery or scouting.
3. Embrace Failure and Adjust Risk Wisely: Turning back from a peak or dialing down ambition after close calls builds integrity and longevity in the outdoors, reminding us that survival is mandatory while summits (or kills) are optional.

EP 670: Brierley’s Battle: From African Trails to Unbreakable Spirit

Cody Rich here, do we have a wild episode of The Rich Outdoors Podcast for you! I’m sitting down with my longtime friend Brierley, who’s lived one heck of a life—think walking with elephants in the African bush, then facing a life-changing spinal injury that hit outta nowhere. Brierley takes us through the insane moment a rare autoimmune condition paralyzed her while working as a trails guide in South Africa, the mental grind of recovery, and her unstoppable drive to keep chasing her dreams, wheelchair or not. Plus, we dive into her passion for anti-poaching with Global Conservation Force, protecting rhinos and changing lives through community-driven conservation. This episode’s raw, inspiring, and packed with lessons on grit, adaptability, and why you gotta get out there and live big. Tune in, get stoked, and let’s dive in!

Show Sponsors

• onX Hunt: Your ultimate backcountry tool. onX Hunt delivers killer offline maps, property lines, and elite features like Terrain X to scout and navigate like a pro. Use code TRO for 20% off at onxmaps.com and kick off with a free 7-day trial. Don’t head out without it!

• Maven Optics: Glass the backcountry with Maven’s top-notch binoculars and scopes, built for hunters who demand clarity and durability. From the B6 binos to the new S3 spotting scope, Maven’s direct-to-consumer model saves you cash without skimping on quality. Check out mavenbuilt.com and use code TRO for exclusive deals.

• 00:00 – 03:00: Cody’s Bottle Cap Story and Intro

  • Cody kicks off with a hilarious tale of mistaking a broken toe for a bottle cap in his shoe during a backcountry mishap, then introduces Brierley and their years-long connection.

• 03:00 – 08:00: Brierley’s Background and Connection with Cody

  • Brierley shares how she connected with Cody after loving his podcast with Micah Fink, their shared history, and a never-released episode about her first Africa trip.

• 08:00 – 20:00: The Traumatic Spinal Injury in Africa

  • Brierley recounts the life-altering moment in February 2025 when a rare autoimmune condition caused spinal lesions to rupture at T7, paralyzing her while working as a trails guide in South Africa.

• 20:00 – 35:00: Navigating Recovery and the Mental Game

  • Brierley and Cody get real about the emotional and physical toll of spinal injuries, frustrations with medical systems, and the mental toughness needed to push through rehab and doubt.

• 35:00 – 45:00: Adapting to Life and Accessibility Challenges

  • Brierley discusses adjusting to wheelchair life, tackling societal perceptions (like the “golf clap” incident), and the need for accessible outdoor spaces for healing and adventure.

• 45:00 – 55:00: Anti-Poaching and Conservation in Africa

  • Brierley dives into her work with Global Conservation Force, addressing the rhino poaching crisis, community-driven anti-poaching efforts, and their broader impact on local communities.

• 55:00 – 60:00: Looking Ahead and Call to Action

  • Brierley shares her plans to return to Africa, adapt old passions like wake surfing, and urges listeners to support conservation and live fully by visiting globalconservationforce.org.

1. Resilience is Everything: Brierley’s refusal to let a paralyzing injury define her life shows the power of mental toughness and adaptability in overcoming massive setbacks.

2. Conservation is Community: Her work with Global Conservation Force highlights how anti-poaching efforts protect wildlife like rhinos while uplifting local communities through jobs and empowerment.

3. Live Now, Not Later: Brierley’s story underscores the importance of chasing your passions today, whether it’s eco-tours or outdoor adventures, and contributing to the protection of wild places.

• Instagram: Follow Brierley’s journey and conservation work at @brierleygrace.

• Global Conservation Force: Support anti-poaching efforts and learn more at globalconservationforce.org.

EP 669 Walt Miller’s Backyard Banter
Join host Cody Rich for a nostalgic and action-packed episode with Brinker, a seasoned elk hunter with one of Oregon’s best public land elk tags. Recorded in Walts back yard, we dive into the chaos of hunt season prep, balancing life, kids, and epic tags. Brinker shares his evolution from a one-trick caller to a versatile hunter, recounting misses, triumphs, and the grind of outsmarting elk and hunters on crowded public land. From Roosevelt tactics to late-season rifle strategies, this episode is loaded with insights on adapting, staying open-minded, and finding elk in tough units. Whether you’re chasing antelope or a trophy bull, Brinker’s stories will get you pumped for the hunt!

• 00:00 – Intro and Catching Up: Cody and Brinker reminisce about their first podcast seven years ago, joking about seltzer water and Liquid Death’s billion-dollar hustle.

• 03:15 – Antelope Hunt Prep: Brinker talks testing blinds for his upcoming antelope hunt, dealing with wind, and picking the right setup for him and his camera guy.

• 06:30 – Elk Tag Excitement: Brinker shares his Zen approach to a top-tier Oregon elk tag, plus plans for Alaska and a Montana rifle hunt.

• 09:45 – Self-Improvement in Hunting: Brinker reflects on becoming a better hunter by opening his mind to new strategies after humbling experiences in Montana.

• 14:20 – Learning from Mistakes: Stories of missing a giant Roosevelt due to rushed shots and heavy arrows, and tweaking gear for flatter trajectories.

• 20:00 – The One That Got Away: Brinker recounts chasing a legendary Roosevelt up Rick Rail, blowing it with friends, and never seeing it again.

• 25:30 – Adapting to Crowded Units: Navigating Oregon’s high-pressure public land, outsmarting hunters, and finding elk in overlooked, “shitty” pockets.

• 32:00 – Rifle vs. Archery Mindset: Brinker’s love for late-season rifle hunts, chasing lone bulls in rugged country, and why it’s a mental grind.

• 38:45 – Crossbows and Ethics: Debating crossbows, their accuracy, and the “injured card” loophole, while sticking to legal and ethical hunting.

• 44:10 – Helping a Cousin Hunt: Brinker’s stoked to guide his cousin Seth, an elk magnet, to his first bull in a unit known for giants.

• 49:00 – Oregon’s Trophy Units: The rarity of Oregon’s big bull tags, requiring a lifetime of points, and why Brinker’s Wallowa tag is a dream hunt.

• 54:30 – Wrap-Up and Season Hype: Cody and Brinker wish each other luck for antelope, elk, and blacktail, excited for a killer season.

Brought to You by OnX Hunt
Hunt smarter with OnX Hunt, the go-to tool for navigating crowded public land and finding those hidden elk pockets Brinker swears by. With Elite Membership, you get nationwide land ownership maps, Huntin’ Fool’s e-Magazine, Terrain X, and research tools to scout like a pro. Head to www.onxmaps.com?utm_source=rss&utm_medium=rss and use code TRO to save 20% on your Elite Membership. Find your bull this season!

Powered by Maven Optics
Glass smarter with Maven Optics, a Wyoming-based, direct-to-consumer brand built for hunters like Brinker who need to spot elk in tough terrain. Their B Series binoculars and RS.3.2 rifle scope deliver premium clarity without the markup. Check out Maven at www.mavenbuilt.com?utm_source=rss&utm_medium=rss and use code TRO for exclusive gift. See the big bulls others miss!

1. Stay Open to New Strategies: Brinker’s biggest growth came from ditching a one-dimensional calling approach for a full quiver of tactics—ambushing, spot-and-stalk, or waiting out silent bulls. Embracing flexibility makes you a better hunter in high-pressure units.

2. Outsmart Hunters, Not Just Elk: In crowded OTC units, success hinges on finding overlooked pockets that don’t scream “elk habitat.” Brinker’s tactic of targeting “shitty” areas with low hunter traffic can lead to big bulls where others don’t look.

3. Learn from Every Miss: Bonehead shots, like Brinker’s misses through limbs, teach critical lessons. Tweaking gear (like switching to a heavier bow for flatter arrows) and staying calm under pressure turn failures into future kills.

Join host Cody Rich for a killer conversation with Bo DePeña, a country-Americana musician, elk hunter, and all-around passionate dude. Bo shares his journey from the stage to the mountains, diving into how hunting and music fuel his drive to live authentically. We cover chasing elk in tough units, the mental shift from bloodlust to wisdom, and how tools like AI are changing the game for hunters and creatives alike. Plus, we dig into Bo’s new single, Old Bull Winter, a cinematic track inspired by Hemingway and the pursuit of self-discovery through hunting. Whether you’re scouting for elk or chasing your own dreams, this episode will fire you up to lean into the grind and embrace the journey.

• 00:00 – Intro and Setting the Scene: Cody kicks things off, quoting Steve Jobs on following your intuition and diving into Bo’s elk hunting story—a 55-yard shot that drops a gnarly old bull.

• 01:30 – Music and Metal Vocals: Bo and Cody nerd out over vocal talent, from Slipknot covers to Mac Glocky’s detailed breakdowns, and how real skill stands out in a world of AI.

• 05:45 – AI in Hunting and Music: Bo explores how Cody uses AI to clone his hunting knowledge for fans, while discussing AI’s limits in songwriting and its potential to free creatives for live performances.

• 12:20 – Balancing Nostalgia and New Spots: The guys reflect on the hunt quiet movement, the loss of secret spots, and finding joy in exploring new hunting grounds versus chasing sentimental favorites.

• 19:50 – Dream Elk Hunts and Pressure: Bo shares his dream hunt on Utah’s San Juan unit, while Cody talks about the pressure of premium tags and the thrill of carving out big bulls in tough, over-the-counter areas.

• 27:30 – Old Bull Winter and Storytelling: Bo breaks down his new single Old Bull Winter, inspired by Hemingway’s minimalism and a life-changing hunt after an early snow, weaving a tale of self-actualization.

• 34:15 – Epic Rut Fest Memories: Cody and Bo swap stories of insane elk rut moments, like a 2020 snowstorm that sparked a Tuesday of bugling madness across the Rockies.

• 40:00 – Music Genres and Live Performances: Bo explains the roots of country-Americana, from Texas grit to Nashville polish, and how venue size shapes his setlists for maximum impact.

• 48:25 – Bo’s Music Journey and Goals: Bo opens up about his shift to a power trio, his wife’s push to chase rockstar dreams, and how Marcus King inspires his genre-blending style.

• 55:10 – Injuries and Hunting Prep: Bo shares his struggle with De Quervain’s tenosynovitis (aka “mommy’s thumb”), PRP treatments, and helping his wife Amy prep for an axis deer archery hunt.

• 1:02:00 – Argentina Hunt Plans: Cody and Bo get stoked for their 2027 Argentina red stag trip, comparing it to “miniature elk hunting” and teasing wing shooting with their families.

• 1:08:30 – Hunting Smarts vs. Miles: The guys discuss hiking smarter, not harder, with glassing, mobility workouts, and toggling between “full throttle” and “trolling motor” mindsets.

• 1:16:45 – Upcoming Shows and Wrap-Up: Bo plugs his September and October gigs at the Livingston Songwriter Festival and beyond, with a final shoutout to Old Bull Winter.

Brought to You by OnX Hunt
Don’t just hunt—hunt smarter with OnX Hunt. More than a mapping app, OnX is your ultimate hunt planning system. With Elite Membership, you get access to nationwide land ownership maps, Huntin’ Fool’s e-Magazine, Terrain X, and research tools to plan better hunts and find more elk. Cody and Eric rely on OnX to scout high vantage points and navigate tough units. Head to www.onxmaps.com?utm_source=rss&utm_medium=rss and use code TRO to save 20% on your Elite Membership. Elevate your elk game today!

Powered by Maven Optics
When it’s time to glass that dream bull, trust Maven Optics, a Wyoming-based, direct-to-consumer brand delivering unmatched clarity and durability. Eric swears by the B6 binoculars and RS.3.2 rifle scope for spotting giants in the high country. No middleman, no markups—just premium optics at the best value. Check out the B Series at www.mavenbuilt.com?utm_source=rss&utm_medium=rss and use code TRO for exclusive savings. Spot what others miss with Maven.

About the Guest: Bo DePeña

Bo DePeña is a country-Americana musician whose raw, heartfelt songwriting and electrifying live performances are carving out a name in the music world. Hailing from Texas, Bo’s music blends the gritty edge of Texas country with blues, folk, and rock influences, creating a sound that’s both soulful and anthemic. A passionate elk hunter, Bo draws parallels between the pursuit of big bulls and his drive to live authentically, balancing fatherhood, music, and the outdoors. With a killer trio featuring Ronnie Allen on bass and Damon Scott on drums, Bo’s shows are high-energy, venue-tailored experiences that leave audiences buzzing. His latest single, Old Bull Winter, is a cinematic ode to hunting and self-discovery, inspired by Hemingway and a life-changing elk hunt. When he’s not on stage, Bo’s chasing elk, scheming adventures with his wife Amy, or raising their two kids with a love for the wild.

Get fired up for elk season with Bo DePeña’s new single, Old Bull Winter, out now on Spotify, Apple Music, and everywhere you stream! This cinematic track tells the story of a grizzled hunter facing down a legendary bull after an early snow, weaving a tale of grit, wisdom, and self-discovery inspired by Hemingway’s Old Man and the Sea. Recorded live at Yellow Dog in San Marcos, the song features a haunting dobro intro and a raw, full-band energy that hits hard—perfect for your pre-hunt playlist. Check out the live studio video on YouTube and catch Bo’s upcoming shows at the Livingston Songwriter Festival to hear it in person. Grab it now at bodepenamusic.com and let Old Bull Winter fuel your next adventure!

Spotify

EP 667: Caleb Brewer | Stick Sniper Archery
In this inspiring episode, host Cody Rich  sits down with Caleb Brewer, a former Green Beret who lost both legs in an IED explosion in Afghanistan on his birthday. Caleb shares his remarkable journey from military service to discovering archery and hunting as an adult, overcoming immense physical and mental challenges to become a passionate bow hunter and owner of Stick Sniper Archery in Tucson, Arizona. From dry-firing his first bow to epic backcountry hunts, near-death experiences like nearly drowning while pursuing antelope, and lessons in resilience, Caleb’s story highlights the power of mindset, community, and embracing the outdoors. Whether you’re a hunter, veteran, or anyone facing adversity, this conversation is a testament to turning trauma into triumph and finding joy in the hunt.

Stick Sniper Archery 

• 0:00 – Introduction and Hunting Excitement: The host welcomes Caleb, discusses the thrill of hunting season, and Caleb’s “adult-onset” obsession with hunting.
• 3:00 – Caleb’s Background and First Hunt: Caleb recounts his outdoor childhood, military service, injury in Afghanistan, and his introduction to hunting through a veteran’s foundation.
• 10:00 – Transition to Archery and Bow Hunting: From dry-firing an old bow to falling in love with archery, Caleb explains how it became an all-consuming passion post-injury.
• 18:00 – Identity Shift and Opening a Bow Shop: Caleb opens up about losing his military identity, rediscovering purpose, and the wild story of acquiring and growing his bow shop, Stick Sniper Archery.
• 28:00 – Backcountry Adventures and Challenges: Tales of grueling hunts in Idaho’s Selway Wilderness, maintaining fitness as a double amputee, and innovative problem-solving with prosthetics.
• 38:00 – Sense of Humor and Parkour Falls: Light-hearted stories about tripping on prosthetics, embracing humor in tough situations, and the “parkour” yell as a safety check.
• 45:00 – Near-Death Antelope Hunt Story: Caleb’s harrowing account of nearly drowning in a flash flood while spot-and-stalking antelope in Arizona.
• 55:00 – More Close Calls and Life Lessons: Reflections on other accidents, burning through “nine lives,” and the importance of a positive mindset.
• 1:02:00 – Upcoming Hunts and Closing Advice: Caleb shares his 2023 hunting plans, promotes Stick Sniper, and offers wisdom on enjoying the moment in the outdoors.
• 1:08:00 – Wrap-Up and Final Thoughts: Final exchanges, excitement for future hunts, and a teaser clip.

1. Resilience Through Adversity: Caleb’s story shows how traumatic events, like losing both legs, can lead to unexpected positive paths—such as discovering archery and owning a business—if you maintain a problem-solving mindset and refuse to let challenges define you.
2. The Power of Passion and Community: Getting into hunting later in life ignited an all-consuming drive for Caleb, but it was amplified by supportive friends, veterans’ groups, and shared experiences, reminding listeners that pursuing what excites you with good people can transform your life.
3. Embrace the Journey, Not Just the Outcome: Caleb emphasizes focusing on the quality of the hunt—the moments in nature, friendships, and personal growth—over the kill, as obsessing over results can overshadow the true joy and lessons of the experience.

Stone Glacier – Gear Up for the Backcountry

Stone Glacier is built for hunters and adventurers who demand the highest level of performance and durability. From backcountry hunting to alpine climbing, our gear is designed to withstand the toughest conditions and perform when you need it most. With Stone Glacier, you’re not just buying gear; you’re investing in the next level of outdoor performance.

Why Stone Glacier?

• Lightweight Durability: Our packs, gear, and apparel are crafted for maximum durability while keeping weight to a minimum.

• Engineered for Comfort: Every item is designed to provide the best fit and function, ensuring your comfort during long days in the field.

• Field-Tested: Built by hunters for hunters. Our gear is tested in the harshest conditions by experts who demand the best.

When the wilderness calls, be ready. Explore Stone Glacier and equip yourself with the gear that will carry you further.

OnX Maps – Navigate with Confidence

OnX Maps is the ultimate tool for outdoor enthusiasts, providing you with the most detailed and reliable maps for hunting, hiking, and adventure. With powerful features like offline access, property boundaries, and custom waypoints, OnX Maps ensures you’ll always be prepared, no matter where your adventure takes you.

Why OnX Maps?

• 20% Off with Code TRO: Use code TRO at checkout for 20% off your OnX Maps subscription!

• Offline Mapping: No signal? No problem. Download your maps ahead of time and navigate with ease, anywhere.

• Layered Features: Access crucial details like public/private land boundaries, trail systems, and topographic maps.

Make your next hunt, hike, or adventure seamless with OnX Maps. Use code TRO for 20% off and take your navigation to the next level!

How Morgan Shot a Bear with a Bow & Built Two Thriving Businesses
In this episode of The Rich Outdoors, Cody Rich sits down with Morgan Keenan, a Bozeman-based entrepreneur and passionate hunter, to dive into his wild journey from business ventures to hunting feats. Morgan shares his crazy story of shooting his first bear with a bow after just a few months of bowhunting, revealing how his competitive spirit and relentless determination led to success. Plus, hear about his transition into knife-making and launching a ghee business with his partner, showing that his entrepreneurial drive spans across multiple exciting ventures.

https://cudaway.com/?utm_source=rss&utm_medium=rss

Time Stamps:

• 0:00 – 3:00 | Sponsor Messages: OnX Hunt & Maven Optics

• 3:00 – 10:00 | Morgan’s Entrepreneurial Beginnings: Lessons from his dad and starting businesses at a young age

• 10:00 – 18:00 | High School Adventures & Pressure Washing Business: Nearly getting kicked out and finding his first taste of success

• 18:00 – 26:00 | The Dirt Bike Adventure: Taking on the Trans-American Trail and surviving a near-death crash

• 26:00 – 35:00 | A Leap of Faith: Hitchhiking and finding new opportunities in sales and Alaska

• 35:00 – 45:00 | Starting Cutaway Knives: How Morgan combined his love for knives and making things by hand to start a business

• 45:00 – 55:00 | The Bear Hunt: How Morgan shot his first bear with a bow after just months of preparation

• 55:00 – 1:05:00 | Knife-Making & Ghee Business: Expanding into new ventures and the evolution of Cutaway Knives and Empress of Ghee

• 1:05:00 – End | Wrap-Up: Future goals and what’s next for Morgan

Three Key Takeaways:

1. Entrepreneurial Drive: Morgan shares how the entrepreneurial bug hit him early, influenced by his dad’s journey of turning around a business with courage and grit. His story demonstrates that you don’t have to have everything figured out to start making moves—just get started.

2. Bowhunting Success: Morgan’s dedication to bowhunting paid off in spades when he shot his first bear with a bow after only a few months of practice. His story highlights the power of commitment, resilience, and putting in the work to succeed in something new.

3. Diversifying Ventures: From knives to ghee, Morgan’s ability to juggle multiple businesses shows how versatility and passion can lead to success. He’s turned his love for handmade goods and health-conscious food into thriving ventures, proving that it’s possible to do what you love and build a business around it.

The Ultimate Tool for Every Hunter: OnX Hunt
Whether you’re scouting for your next hunt or navigating the backcountry, OnX Hunt is the most trusted mapping system for hunters, now available in Canada! With OnX, you get access to satellite imagery, route planning, terrain analysis, and even game cam integration. It’s your all-in-one tool for scouting, planning, and navigating. Upgrade to OnX Elite to access even more features, including advanced tools for serious hunters. Use code TRO at checkout to save 20% on your Elite membership and take your hunting game to the next level. Don’t head out into the wilderness without it—OnX Hunt is a must-have for every serious hunter.

See Your Hunt Like Never Before with Maven Optics
When it comes to optics, there’s no better choice than Maven. Proudly based in Wyoming, Maven offers direct-to-consumer optics that give you more bang for your buck. From their B series binoculars to their top-tier RS rifle scopes, Maven delivers premium quality without the middleman markups. If you’re ready to upgrade your optics, check out their B6 binoculars or the RS 3.2 rifle scope—gear that’s been tested in the toughest conditions. Get your gear from Maven and feel the difference. Visit mavenbuilt.com and use code TRO to save on your next purchase. Trust Maven for the best in optics!

EP 665: Jake Purlee
In this episode, Cody sits down with Jake to chat about the grind and the glory of bear hunting, mountain running, and everything in between. Jake shares his ups and downs during a tough bear season, including the challenges of sticking to one spot despite the temptation to bounce around. They dive deep into the highs and lows of the hunt, including the mental battles faced during late-season hunts and the grind of heavy packs. From bear hunting in Montana to training for races like the Rut, Jake shares valuable insights into how hunting, physical endurance, and mental toughness intersect. Whether you’re looking for tips on how to stay motivated during the long seasons or curious about how to balance hunting with physical training, this episode is packed with wisdom and real-life stories that every hunter and adventurer can appreciate.

• 00:00 – Intro & Bear Season Talk

• 05:00 – Highs and Lows of Bear Hunting in Montana

• 10:00 – The Mental Game of Long Seasons & Sticking with One Spot

• 15:00 – The Challenge of Spotting Big Bears & Bouncing Around

• 20:00 – How Bear Hunting Compares to Other Big Game Hunts

• 25:00 – The Power of Patience & Learning from Past Experiences

• 30:00 – Balancing Running and Hiking with Hunting Season

• 35:00 – Training for the Rut & the Mental Toughness Required

• 40:00 – Dealing with Mental Fatigue & How Physical Training Helps

• 45:00 – The Lesson of Pushing Your Limits and What’s Next for Jake

• 50:00 – Closing Thoughts & Advice for the Upcoming Rut

1. Mental Toughness is Key in Both Hunting and Physical Endurance: Whether you’re in the field chasing bears or preparing for a race like the Rut, the mental game is just as important as the physical one. Jake emphasizes the value of staying consistent and mentally strong throughout the season.

2. Patience Pays Off in the Hunt: Jake shares how sticking to one spot and putting in the hours is often more rewarding than constantly jumping around in search of a “better” spot. Even when it feels like nothing is happening, perseverance in the right spot can pay off.

3. Balance Physical Fitness with Hunting Goals: The episode highlights how training for physical endurance events, like mountain races, can complement your hunting skills. Proper physical conditioning helps you tackle those long hunts and tough terrain, making you more effective and resilient in the field.

Stone Glacier – Gear Up for the Backcountry

Stone Glacier is built for hunters and adventurers who demand the highest level of performance and durability. From backcountry hunting to alpine climbing, our gear is designed to withstand the toughest conditions and perform when you need it most. With Stone Glacier, you’re not just buying gear; you’re investing in the next level of outdoor performance.

Why Stone Glacier?

• Lightweight Durability: Our packs, gear, and apparel are crafted for maximum durability while keeping weight to a minimum.

• Engineered for Comfort: Every item is designed to provide the best fit and function, ensuring your comfort during long days in the field.

• Field-Tested: Built by hunters for hunters. Our gear is tested in the harshest conditions by experts who demand the best.

When the wilderness calls, be ready. Explore Stone Glacier and equip yourself with the gear that will carry you further.

OnX Maps – Navigate with Confidence

OnX Maps is the ultimate tool for outdoor enthusiasts, providing you with the most detailed and reliable maps for hunting, hiking, and adventure. With powerful features like offline access, property boundaries, and custom waypoints, OnX Maps ensures you’ll always be prepared, no matter where your adventure takes you.

Why OnX Maps?

• 20% Off with Code TRO: Use code TRO at checkout for 20% off your OnX Maps subscription!

• Offline Mapping: No signal? No problem. Download your maps ahead of time and navigate with ease, anywhere.

• Layered Features: Access crucial details like public/private land boundaries, trail systems, and topographic maps.

Make your next hunt, hike, or adventure seamless with OnX Maps. Use code TRO for 20% off and take your navigation to the next level!

EP 664: Tyler Horrocks

In this episode, Tyler joins me to talk about his journey from a dedicated hunter to a successful entrepreneur. From peak bagging to bear hunting with hounds, Tyler’s lifestyle is a unique mix of outdoor adventure and business hustle. He shares stories of growing up in Idaho, learning hard work from his dad, and his evolution from a tradesman to a business owner. Tyler dives into the mindset required for both hunting big mule deer and building a successful business—emphasizing the importance of patience, consistency, and playing the long game. We also discuss the realities of entrepreneurship, the sacrifices it takes to follow your passion, and why sometimes it’s not about finding the perfect moment but just putting yourself in the right position. Whether you’re into hunting or business, there’s a lot of wisdom here on staying humble, pushing through the grind, and making it happen.

0:00 – Introduction to Tyler and his diverse outdoor activities
5:15 – Early influences: Growing up with a dad who was a big hiker and bear hunter
8:30 – Mule deer hunting legacy: Grandpa’s influence and the pursuit of big bucks
12:00 – The hunt for big bucks: Tyler’s perspective on consistency and patience in hunting
15:00 – The rise of entrepreneurship: How Tyler transitioned from trades to running a business
18:30 – Balancing business and family life: Lessons from being an entrepreneur and a dad
24:00 – Hunting with a purpose: The shift from ‘hunting hard’ to hunting smarter
27:00 – Getting started in real estate: Tyler’s journey into building homes and investments
30:00 – Overcoming challenges: What Tyler learned from working for himself
34:00 – The importance of relationships: Why timing, networking, and community matter
37:00 – Philosophy of success: What Tyler wants for his kids and his definition of success
41:00 – Patience in both business and life: Lessons learned from hunting and entrepreneurship
45:00 – Conclusion: Tyler’s take on the future and advice for aspiring entrepreneurs

1. Patience Pays Off – Whether you’re hunting big mule deer or building a business, consistency and patience are key to long-term success. Tyler emphasizes that it’s not about rushing to a goal, but about putting in the time and being in the right place at the right time.

2. Entrepreneurship is About Self-Belief – When starting out, Tyler had no formal mentorship but relied on self-belief, hard work, and learning by doing. His success is a result of his unwavering commitment to his goals, even when others doubted him.

3. Family and Lifestyle Matter More Than Status – Tyler’s definition of success is simple: being able to do what he loves, spend time with his family, and provide a good quality of life. It’s about the journey, not just the destination.

First up, OnX Maps – the go-to app for hunters who need to stay connected and informed while out in the field. Whether you’re hunting elk, mule deer, or chasing big bulls in the mountains, OnX has you covered with topographic maps, landowner info, and the ability to mark your spots. The GPS capabilities and offline mapping make it the perfect tool to keep you on track, no matter how remote your hunt. Don’t leave home without it. Head to www.onxmaps.com?utm_source=rss&utm_medium=rss and use the code TRO to save 20% on your subscription.

Want to upgrade your gear?
The B6 binoculars from Maven Optics are built for hunters who demand precision, clarity, and durability—everything you need when you’re out there chasing adventure.

Whether it’s glassing for elk in the high country or spotting bucks in the backcountry, the B6s give you the edge to spot what others miss. Clear, sharp, and reliable—these binos will take your hunt to the next level.

Get yours today and use code TRO 
Check them out here: Maven Optics B6 Binoculars
Use code: TRO

EP 663: Doug Champion

In this episode, Cody sits down with Doug Champion, the founder of Champion Living Fitness, a business that trains rodeo athletes in strength and conditioning. Doug shares his fascinating journey from a professional rodeo career to running a fitness business, focusing on what it takes to excel in rodeo and in life. He dives deep into the intersection of fitness, mindset, and personal growth, discussing how staying strong physically and mentally helped him recover from a life-changing injury and pivot into a successful career. We also explore the evolution of rodeo as an industry, the importance of fundamentals, and the lessons he learned from his own experiences that can apply to everything from business to hunting.

• 0:00 – Intro and setting the stage for the conversation

• 2:30 – Doug’s rodeo background and the injury that changed his life

• 8:30 – Doug’s journey into fitness and founding Champion Living Fitness

• 13:00 – Overcoming adversity and mindset shifts after a serious injury

• 22:00 – The role of fitness and recovery in rodeo and personal life

• 35:00 – Rodeo athletes’ mindset and the importance of confidence

• 46:00 – Insights on how rodeo is evolving with fitness and the importance of training

• 55:00 – Doug’s take on success, gratitude, and building a business from scratch

• 1:10:00 – The crossover between rodeo, business, and life lessons for hunters

• 1:20:00 – Advice for athletes and newcomers looking to succeed in competitive environments

• 1:30:00 – Conclusion and Doug’s final thoughts on health, fitness, and success

1. Mindset is Everything: In rodeo, hunting, and business, confidence and the ability to shake off failure are critical. Doug emphasizes the importance of a “goldfish memory” to stay mentally resilient after setbacks.

2. The Power of Fundamentals: Success in high-performance sports like rodeo or elk hunting often comes down to executing basic skills consistently. Whether it’s setting your feet properly in bull riding or maintaining a disciplined hunting approach, the small actions compound to big results.

3. Pressure is a Privilege: Doug shares how embracing pressure and stress is essential for growth and success, whether it’s in the rodeo arena, business, or personal life. The hard times often lead to the biggest breakthroughs.

This episode is brought to you by two of the best names in the hunting world – OnX Maps and Stone Glacier.

First up, OnX Maps – the go-to app for hunters who need to stay connected and informed while out in the field. Whether you’re hunting elk, mule deer, or chasing big bulls in the mountains, OnX has you covered with topographic maps, landowner info, and the ability to mark your spots. The GPS capabilities and offline mapping make it the perfect tool to keep you on track, no matter how remote your hunt. Don’t leave home without it. Head to www.onxmaps.com?utm_source=rss&utm_medium=rss and use the code TRO to save 20% on your subscription.

Next, we’ve got Stone Glacier, the brand that sets the bar for high-performance gear in the backcountry. From their lightweight, durable backpacks to their breathable, water-resistant clothing, Stone Glacier is built to help you go further and stay comfortable, no matter how tough the conditions. If you’re serious about your gear and need something that won’t hold you back on those long, rugged hunts, check out Stone Glacier at www.stoneglacier.com?utm_source=rss&utm_medium=rss

EP 661: Alishia Zemlicka 
This week on the Elk Hunt Podcast, I’m joined by the incredible Alishia Zemlicka – a badass hunter and real estate investor. Alicia, along with her husband, is one of the best elk hunters I know, and her solo elk hunting success last season is one for the books. We dive into her journey, from hunting alongside her husband to now taking down giant bulls all on her own. The story of her recent hunt is pure epicness.

In addition to her impressive hunting career, Alishia shares her journey into real estate investing. What started during the chaos of COVID with no prior experience has blossomed into an incredible success story. Five years later, Alishia and her husband have grown their real estate portfolio to 85 doors, building a thriving business and living their dream. This episode is packed with powerful insights on both hunting and business.

OnX Maps: Your Ultimate Hunting Companion

When you’re out in the field, the last thing you want to worry about is your map letting you down. That’s where OnX Maps comes in. Whether you’re scouting for elk, navigating unfamiliar terrain, or hunting in remote areas, OnX Maps gives you the most accurate, reliable, and detailed maps to help you stay on track.

With features like offline maps, public and private land boundaries, and waypoints that work even when you’re out of cell service, OnX ensures you have everything you need to make smart decisions and stay confident in your journey.

Don’t let anything hold you back from your next big adventure. With OnX Maps, you’ve got the tools you need to succeed—no matter where you are.

Explore smarter. Hunt with confidence. OnX Maps.

EP 660: Trevor Farnes
In this powerful episode, Trevor Farnes—founder of MTN OPS and author of The Conquer Code—shares his journey from financial collapse and personal doubt to building one of the most recognized brands in the hunting and fitness industry. Cody and Trevor dive into deep conversations on faith, failure, purpose, and the long game of building a mission-driven life. Trevor opens up about losing everything, learning to pivot, and how connection—to family, mentors, and God—pulled him through. Whether you’re building a business, raising a family, or just trying to find your path, this episode is full of hard-earned wisdom.

Show Sponsor:

This episode is brought to you by OnX Hunt, the ultimate tool for serious hunters. As an Elite Member, you get access to the Hunt Research Tool (HRT), making it easy to find draw odds and plan your season. Plus, OnX Elite includes a free subscription to Huntin’ Fool e-Magazine, giving you detailed unit insights to help you pick the best hunts. Upgrade to OnX Elite and start planning your next adventure today!

1. “Let Time Do the Hard Work”
   Patience isn’t passive—it’s strategic. Trevor reminds us that consistency, perseverance, and letting time shape us is often the key difference between success and failure.

2. Build a Life with Core Values as Guardrails
   Mountain Ops doesn’t just preach values—they live them. Trevor explains how decisions, both personal and business, are easier when guided by clear principles.

3. Mentors Are Everywhere—Even If They Don’t Know It
   Whether it’s a personal relationship or following someone online, Trevor outlines how to build a “personal advisory board” and learn from others, even from a distance.

Guest: Trevor Farnes, Founder of MTN OPS and author of The Conquer Code

Topics Covered:

• The Myth of Overnight Success: Trevor shares his true origin story—including seven failed businesses and losing everything before MTN OPS ever existed.

• 2007 Franchise Disaster: The hard lessons from signing personal guarantees on seven failed retail franchises and what it taught him about risk, cash flow, and resilience.

• Faith in the Valley: The role of spiritual connection and divine timing during the darkest years of his life.

• Starting MTN OPS: How a supplement created for his father’s heart condition turned into a massive movement in the hunting industry.

• Let Time Do the Hard Work: What this phrase means to Trevor, and why patience is the entrepreneur’s most underrated weapon.

• Launching with Purpose: Why Mountain Ops was never just a supplement brand—and how connection, mission, and core values fuel its success.

• From Founder to Visionary: Trevor’s intentional decision to step down as CEO to focus on storytelling, relationships, and impact.

• Mentorship and the Personal Board of Directors: Trevor’s framework for finding mentors, even if they don’t know they’re mentoring you.

• Essentialism and Saying No: How Trevor balances opportunity overload with what matters most—his faith, his family, and his mission.

• The Auction Dream: A vivid dream that changed Trevor’s perspective on time and attention forever.

Bonus Topics:

• Advice for 20-somethings and aspiring entrepreneurs

• How hunting deepened his relationships and reshaped his identity

• Insights from writing The Conquer Code

• Operation Conquer Hunger: MTN OPS’ impact initiative providing over 7 million meals to families in need

Resources & Mentions:

• The Conquer Code by Trevor Farnes → [Link]

• How Will You Measure Your Life by Clayton Christensen

• Essentialism by Greg McKeown

• 7 Habits of Highly Effective People by Stephen R. Covey

• MTN OPS: mtnops.com

• Operation Conquer Hunger → [Link]

EP 659: Argentina Stag Hunting | Jaden Bales 
This week on the podcast, young Jaden is back from his guiding trip to South America, and we dive deep into his wild adventure! Jaden spent a couple of weeks in Argentina chasing free-range red stag on a ranch, and I couldn’t wait to catch up with him. We get into the details of what these hunts are really like, comparing tactics between hunting red stag and elk.

Jaden and I are joined by mutual friend David Sharpe as we deep dive into chasing stag in South America and how the experience can improve your elk hunting skills. We discuss the differences and similarities in tactics, plus Jaden shares the incredible story of helping harvest one of the best free-range red stags of the year.

Lastly, we talk about the possibility of an exciting elk training program that might just take a group of listeners to hunt red stag in the off-season. If you’re interested, DM us!

Show Notes:

• Jaden’s Argentina Adventure: A look into Jaden’s guiding trip chasing red stag in South America.

• Hunting Tactics: Comparing tactics for red stag hunting and how they apply to improving elk hunting skills.

• The Big Stag Story: Jaden and his Wyoming buddy help a client harvest one of the best free-range red stags in the area using mule deer tactics.

• Elk Training Program: A discussion on creating an elk training program involving a red stag hunt for listeners.

If you’re interested in joining the elk training program, DM us!

This episode is brought to you by OnX Hunt, the ultimate tool for serious hunters. As an Elite Member, you get access to the Hunt Research Tool (HRT), making it easy to find draw odds and plan your season. Plus, OnX Elite includes a free subscription to Huntin’ Fool e-Magazine, giving you detailed unit insights to help you pick the best hunts. Upgrade to OnX Elite and start planning your next adventure today!

EP 658: Montana Wild | Shooting
In this engaging episode of the podcast, host Cody Rich welcomes back Jared and Zach from Montana Wild to dive into the intersection of competitiveness, skill-building, and hunting mastery. Recorded in Cody’s signature conversational style, the trio explores the mental and physical demands of competitive shooting, backcountry hunting, and the relaunch of Montana Wild. From discussing Wednesday group hikes to dissecting the nuances of long-range shooting and late-season adventures, this episode is packed with insights for hunters and shooters looking to elevate their game. Expect candid reflections, practical tips, and a deep dive into the mindset that drives excellence in the outdoors.

This episode is brought to you by OnX Hunt, the ultimate tool for serious hunters. As an Elite Member, you get access to the Hunt Research Tool (HRT), making it easy to find draw odds and plan your season. Plus, OnX Elite includes a free subscription to Huntin’ Fool e-Magazine, giving you detailed unit insights to help you pick the best hunts. Upgrade to OnX Elite and start planning your next adventure today!

Show Notes:

• Introduction & Catch-Up (00:00 – 02:00)
  • Cody reconnects with Jared and Zach, reminiscing about past episodes and their shared history, including bow-shooting sessions at the South Cottonwood house.
  • Montana Wild’s return is teased, setting the stage for a discussion about their renewed focus.
• Wednesday Hikes & Competitiveness (02:00 – 10:00)
  • The group discusses their weekly Wednesday hikes in Montana, inviting listeners to join for fitness and camaraderie.
  • A conversation about competitiveness unfolds:
    • Jared and Zach describe themselves as striving for excellence while prioritizing being “good humans” over cutthroat competition.
    • They explore the challenge of balancing the desire to be the best with realistic commitments (e.g., family, finances).
    • Cody reflects on aging and shifting priorities, noting that the need to “beat everyone” fades but competition remains a driver for growth.
  • Key takeaway: Competition sharpens skills, but obsession with being the best can detract from personal balance.
• Competitive Shooting & Skill Development (10:00 – 25:00)
  • The discussion shifts to competitive shooting, particularly NRL (National Rifle League) and PRS (Precision Rifle Series).
    • Challenges: Financial barriers (ammo, barrel life), time constraints (range access), and the need for extensive reps to build experience.
    • Mental toughness: Top shooters excel by making good decisions under pressure, harnessing adrenaline, and maintaining a “state of awareness” (flow state).
    • Common mistakes in shooting:
      • Overconfidence at mid-range distances (300-400 yards).
      • Poor fundamentals (e.g., excessive cheek or grip pressure) amplified by recoil in hunting scenarios.
      • Max-zooming scopes, leading to hyper-focus and missed impacts.
    • Hunting application: Competitive shooting builds muscle memory for target acquisition, position-building, and wind calls, translating to better hunting performance.
  • Practical tip: Shoot in windy conditions and off natural rests (e.g., rocks, logs) to simulate hunting scenarios.
• Caliber Selection & Hunting Philosophy (25:00 – 32:00)
  • Jared and Zach advocate for calibers that inspire confidence over chasing “big magnums” (e.g., 7mm Rem Mag, 300 Win Mag).
    • Recoil sensitivity (pre-ignition movement) can undermine shot execution, making lighter calibers like 6.5 Creedmoor or PRC ideal for most hunters.
    • Focus on shot placement (double-lung, behind the shoulder) rather than “dropping” animals with heavy calibers.
  • Cody shares a humbling 800-yard miss, reinforcing the importance of knowing your limits (e.g., capping shots at 600 yards for elk/deer).
  • Resource: Check Montana Wild’s video on hunting rifle setups for a deeper dive (linked on their YouTube channel).
• Hunting Strategies & Mental Toughness (32:00 – 45:00)
  • Jared and Zach discuss what sets them apart as backcountry hunters:
    • Mental toughness: Relentless commitment to covering ground (12-14 mile days, 4,000-5,000 ft. vert) and glassing diligently, even in tough conditions.
    • Adaptability: Constantly exploring new areas, learning from failures, and refining e-scouting to match real-world habitat.
    • Teamwork: Hunting as a duo allows them to push each other, share knowledge, and cover more ground effectively.
  • Common pitfalls: Hunters get stuck in familiar spots, prioritize “getting away from people” over habitat quality, or fail to glass long enough.
  • Late-season tactics:
    • Seek big storms, snow cover, and cold for mountain buck hunts.
    • Balance active hunting (creeping pockets) with patient glassing from vantages.
    • Backpacking vs. day hunting: Jared prefers deep backpack hunts (7+ miles in), while Cody leans toward lighter day hunts to maximize mobility.
• Montana Wild’s Relaunch (45:00 – End)
  • Jared and Zach outline their vision for Montana Wild:
    • Content: High-quality hunting and fishing films, focusing on adventure-style backcountry hunts with cinematic production (a departure from low-effort YouTube vlogs).
    • Products: Plans to develop gear, leveraging their industry experience (e.g., Stone Glacier) to create purpose-driven equipment.
    • Shooting Schools: Mountain-focused courses to teach side-hill and cross-canyon shooting, with Jared leading instruction and Zach offering complementary perspectives.
  • Challenges: Bootstrapping the business with limited resources, balancing content creation with product development.
  • Where to follow:
    • Instagram & YouTube: @MontanaWild for updates on content, hunts, and shooting courses.
    • Website (montanawild.com) is under construction but will evolve.
• Key Quotes:
  • “Good process equals good results. Focus on the process, not the outcome.” – Zach
  • “The best part of the hunt is the millisecond of executing the shot. Don’t rush it—embrace it.” – Jared
  • “If you hike long enough and glass hard enough, you’re gonna find critters.” – Jared
• Resources & Links:
  • Montana Wild’s YouTube channel for hunting rifle setup videos and upcoming content.
  • Follow @MontanaWild on Instagram for hunt recaps and shooting school announcements.
  • For caliber selection insights, revisit Montana Wild’s rifle video (linked on their YouTube).
• Call to Action:
  • Join Cody, Jared, and Zach for a Wednesday hike in Montana to build fitness and connect with the community.
  • Subscribe to Montana Wild’s YouTube and Instagram for premium hunting content and updates on their mountain-focused shooting schools.

This week on the podcast, I’m joined by Eric Clark, the mastermind behind Okayest Hunter. Eric and I dive deep into how the brand began and how it quickly resonated with hunters who are tired of the pressure to be the “best” in the field. We chat about their recent film on a blacktail hunt in Oregon, the lessons learned, and where the brand is heading. Eric also shares the heartwarming and hilarious story of a sleepwalking hunter at camp, and we discuss the importance of creating a brand that feels real and authentic. Tune in for laughs, great hunting stories, and a look behind the scenes of Okayest Hunter’s journey.

Show Notes:

• Introduction to Okayest Hunter: Eric talks about the origin of Okayest Hunter and why he decided to create a space where hunters could celebrate their imperfections and experiences without fear of judgment.

• Hunting Stories: Eric shares a hilarious hunting camp story about a sleepwalking ex-football player that left the entire camp in stitches.

• The Blacktail Hunt in Oregon: We discuss the recent hunt for blacktail in Oregon, what went wrong, what went right, and why it was a perfect example of the kind of content Okayest Hunter creates.

• Breaking Down the Brand: Eric opens up about how Okayest Hunter’s message resonated with people, especially with those who are often ridiculed in hunting communities for shooting smaller deer or not living up to the “trophy hunting” expectations.

• Growing the Brand: From selling hats to creating original content, Eric talks about the challenges and rewards of building a brand from the ground up.

• Advice for New Hunters: We discuss the importance of having fun and enjoying the journey, rather than getting caught up in the pressure to “kill the biggest buck” and the joy of the hunt itself.

For more from Okayest Hunter, visit OkayestHunter.com and check out the film “Fork and Chicken” on YouTube and Carbon TV.

This episode is brought to you by Tricer, makers of the fastest, lightest, and simplest backcountry tripods. Drew and the team have already revolutionized the ultralight tripod market, and now they’re bringing that same innovation to shooting tripods. If you’re in the market for a rock-solid, lightweight tripod, check them out at Tricer.com and use code TRO for 10% off your order!

This episode is brought to you by OnX Hunt, the ultimate tool for serious hunters. As an Elite Member, you get access to the Hunt Research Tool (HRT), making it easy to find draw odds and plan your season. Plus, OnX Elite includes a free subscription to Huntin’ Fool e-Magazine, giving you detailed unit insights to help you pick the best hunts. Upgrade to OnX Elite and start planning your next adventure today!

Ep 656: Pete Muennich

This week on the Elk Hunt Podcast, I’m joined by Pete Muennich, a true modern-day mountain man. Pete took my son and me out to check beaver traps, something I’ve wanted to do for years. As a guy who’s read every mountain man and trapper book I can get my hands on—including Steven Rinella’s new book The Mountain Men 1806-1840—getting to live a piece of that history with my five-year-old son was an unforgettable experience.

But Pete wasn’t born into this lifestyle. He grew up in the suburbs of Cincinnati to parents who didn’t hunt at all. So how did a city kid become a hardcore mountain man, trapper, dog handler, and hunting guide?

In this episode, we dive into:

• Pete’s love for the mountains, trapping, and running dogs,
• How a kid from the suburbs became a skilled outdoorsman,
• Completing the North American Big 10 at a young age with no outside capital,
• The power of mentorship—how Pete built relationships that opened doors worldwide, and
• His journey to becoming a Montana outfitter and guiding in the wilds of Alaska.

This is a fascinating conversation about grit, mentorship, and chasing a dream. Don’t miss it!

Pete’s Outfitting Business: North Country Outfitters, Montana 

This episode is brought to you by Tricer, makers of the fastest, lightest, and simplest backcountry tripods. Drew and the team have already revolutionized the ultralight tripod market, and now they’re bringing that same innovation to shooting tripods. If you’re in the market for a rock-solid, lightweight tripod, check them out at Tricer.com and use code TRO for 10% off your order!

This episode is brought to you by OnX Hunt, the ultimate tool for serious hunters. As an Elite Member, you get access to the Hunt Research Tool (HRT), making it easy to find draw odds and plan your season. Plus, OnX Elite includes a free subscription to Huntin’ Fool e-Magazine, giving you detailed unit insights to help you pick the best hunts. Upgrade to OnX Elite and start planning your next adventure today!

EP 654: Making a Living as a Guide & Lessons from Wyoming’s Backcountry with Nate Hommerding

This week, I’m joined by Nate Hommerding, a hardworking guide chasing his dream of making a full-time living in the outfitting world. Nate originally reached out looking for advice on how to make extra money as an outfitter, so we jumped on the podcast to talk through it.

Like so many in this industry, Nate fell in love with the guiding lifestyle after working for an outfitter in Wyoming. He’s built a solid career chasing elk deep in the Thorofare, one of the most remote and rugged areas in the Lower 48, and running spring fishing trips in the Midwest. But now, the big question is: What’s next?

In this episode, we dive into:

• How Nate can turn his passion into a full-time business,
• Ways to create passive income (“mailbox money”) as a guide,
• The realities of making a living in seasonal outfitting,
• Lessons learned from years of chasing elk in extreme backcountry,
• Grizzly bear encounters and hunting in some of the thickest bear country in the U.S., and
• Insider tips for hunting Wyoming elk—especially helpful as I’m planning my own Wyoming hunt this year.

This is a must-listen for anyone looking to build a career in the outdoors, or for those gearing up to hunt in deep backcountry.

Tune in now and enjoy!

This episode is brought to you by Tricer, makers of the fastest, lightest, and simplest backcountry tripods. Drew and the team have already revolutionized the ultralight tripod market, and now they’re bringing that same innovation to shooting tripods. If you’re in the market for a rock-solid, lightweight tripod, check them out at Tricer.com and use code TRO for 10% off your order!

This episode is brought to you by OnX Hunt, the ultimate tool for serious hunters. As an Elite Member, you get access to the Hunt Research Tool (HRT), making it easy to find draw odds and plan your season. Plus, OnX Elite includes a free subscription to Huntin’ Fool e-Magazine, giving you detailed unit insights to help you pick the best hunts. Upgrade to OnX Elite and start planning your next adventure today!

EP 653 Nathan Endicott
This week, I’m joined by the incredible Nathan Endicott, a diehard blacktail hunter, filmmaker, and all-around great human. Nathan shares the story of his absolutely unreal 2024 hunting season—a year that showcased his resilience, patience, and determination.

Nathan’s journey hasn’t been easy. After battling a life-threatening autoimmune disease that sidelined his college running career, Nathan shifted his focus entirely to health and family. But even as he returned to hunting, his 2023 season was another gut punch, with luck seemingly against him at every turn—even during a tough trip to Arizona in early 2024.

Never one to give up, Nathan set an ambitious goal for 2024: to take a blacktail in every state they roam—Oregon, Alaska, California, and Washington. Armed with more patience and contentment than ever before, Nathan turned the tables and had the season of a lifetime, capturing most of it on film.

In this episode, we dive into:

• Nathan’s journey back from adversity,
• The mindset shift that transformed his hunting success,
• The epic hunts and incredible challenges he faced, and
• Lessons learned from one of the most ambitious seasons in blacktail hunting.

Don’t miss this inspiring episode, and be sure to subscribe to Nathan’s YouTube channel to see these epic hunts come to life: Nathan Endicott Films.

Enjoy the episode!

Maven Optics: Elevate your hunting game with high-quality optics designed for the serious hunter. Check out their incredible gear at MavenBuilt.com.

OnX Maps: Never get lost in the wilderness again! With OnX Maps, you’ll have the most trusted mapping system at your fingertips. Start your journey today at onxmaps.com.

Tricer Tripods: If you’re looking for lightweight and durable tripods that are made by hunters for hunters, look no further. Discover their innovative products at TricerUSA.com and take your outdoor photography to the next level!

EP 652: Gibson Butler | Archery, Elk, Moose, Goat

This week, I’m joined by Gibson Butler, who shares his incredible journey of recovery, resilience, and success in the mountains.

After a lifetime of knee troubles, Gibson suffered a major blow while chukar hunting in Idaho, sidelining him from his true passion: elk hunting. Frustrated by years of failed attempts with internet rehab programs, he finally found an expert who understood athletes like him. Gibson’s dedication to rebuilding his knee paid off, giving him newfound confidence in his body and his abilities.

But Gibson’s challenges didn’t end there. Just weeks before the season, his trusty bow—the one he’d shot since he was 17—started showing signs of failing limbs. Forced to upgrade, he discovered how critical proper bow fit is for accuracy and confidence. The results? Gibson was shooting better than ever.

With his body and gear dialed in, Gibson entered the season with a whole new mindset. In this episode, we talk about the importance of confidence—not just in your gear, but in yourself—and how that mindset can transform your hunts.

Gibson had a spectacular season, taking an antelope, a moose, and a fantastic bull elk that came down to the wire when he almost called it quits.

This is an inspiring story of perseverance, recovery, and success. Don’t miss it—enjoy!

Check out Gibson’s recent blog article on Elk Hunt: Bow-Fit Matters

Maven Optics: Elevate your hunting game with high-quality optics designed for the serious hunter. Check out their incredible gear at MavenBuilt.com.

OnX Maps: Never get lost in the wilderness again! With OnX Maps, you’ll have the most trusted mapping system at your fingertips. Start your journey today at onxmaps.com.

Tricer Tripods: If you’re looking for lightweight and durable tripods that are made by hunters for hunters, look no further. Discover their innovative products at TricerUSA.com and take your outdoor photography to the next level!

EP 651: Brandon Purcell aka Durango Boone

This week, I’m joined by none other than Brandon Purcell, aka Durango Boone, who just wrapped up an absolutely epic hunting season. Brandon is no stranger to the podcast or to success in the field—he’s one of the most consistent rifle elk hunters out there. But even for him, this season was one for the books.

We dive into Brandon’s wild string of hunts, ranging from fast one-day tag-outs to those grueling, grind-it-out adventures that push you to the limit. He shares key tips, strategies, and insights that contribute to his incredible success year after year.

One of the most jaw-dropping moments we discuss is a rare, adrenaline-pumping encounter Brandon had with a wolf while hunting for a buck in Montana—a story that very few hunters ever experience.

To top it all off, Brandon recounts his most recent hunt, where he took an outstanding general rifle bull elk in Montana—a hunt that almost didn’t happen. With heavy snow and few elk in sight, Brandon nearly called it quits for the season. But perseverance paid off, and the result is a story you won’t want to miss.

If you’re an elk hunter or just love hearing incredible hunting tales, this episode is packed with inspiration, hard-won lessons, and edge-of-your-seat moments.

Tune in now and get ready to be inspired!

If you want to hunt with Brandon: brandon b.purcell.hunting@gmail.com

Maven Optics: Elevate your hunting game with high-quality optics designed for the serious hunter. Check out their incredible gear at MavenBuilt.com.

OnX Maps: Never get lost in the wilderness again! With OnX Maps, you’ll have the most trusted mapping system at your fingertips. Start your journey today at onxmaps.com.

Tricer Tripods: If you’re looking for lightweight and durable tripods that are made by hunters for hunters, look no further. Discover their innovative products at TricerUSA.com and take your outdoor photography to the next level!

EP 660: Winning with the Wild Life: Brian Stephens’ Toughest Hunt
This week on the podcast, I’m joined by Brian Stephens, author of Winning with the Wild Life. Brian takes us through his toughest hunt to date—a Dall sheep hunt that started as a childhood dream and turned into a much harder journey than he ever expected. The mental and physical challenges of this hunt changed him in ways he never anticipated, and we dive deep into how this experience reshaped not just his hunting life, but his role as a father and a business owner.

We also explore how Brian’s hundreds of hunting experiences have shaped his personal and professional life, discussing goal-setting, hunting as a lifestyle, and how he built a business that allows him to live the life he loves. This episode is packed with powerful insights and life lessons you won’t want to miss.

Brian’s New Book Winning with the Wild Life.

More 2 the Hunt Youtube Channel 

The book Cody Forgot: Happy Money

Maven Optics: Elevate your hunting game with high-quality optics designed for the serious hunter. Check out their incredible gear at MavenBuilt.com.

OnX Maps: Never get lost in the wilderness again! With OnX Maps, you’ll have the most trusted mapping system at your fingertips. Start your journey today at onxmaps.com.

Tricer Tripods: If you’re looking for lightweight and durable tripods that are made by hunters for hunters, look no further. Discover their innovative products at TricerUSA.com and take your outdoor photography to the next level!

EP 659: Mike Herne
This week on the podcast, I’m joined by Mike Herne, an avid elk hunter, career Army enlisted veteran, and someone in the midst of transitioning into a new chapter of his life. Mike shares his unique journey into elk hunting, which started with little knowledge of elk, and how he found his passion for the outdoors despite not even knowing what an elk was until his 20s.

We dive into Mike’s journey of self-discovery, discussing how he’s navigating this transition and figuring out what he wants to be when he grows up. Mike possesses the rare humility and ability to start at the bottom, and it’s this quality that’s helped him build meaningful connections in the outdoor industry. He’s truly living the dream and on a path to great things, and his story is a testament to hard work, passion, and continuous growth.

Maven Optics: Elevate your hunting game with high-quality optics designed for the serious hunter. Check out their incredible gear at MavenBuilt.com.

OnX Maps: Never get lost in the wilderness again! With OnX Maps, you’ll have the most trusted mapping system at your fingertips. Start your journey today at onxmaps.com.

Tricer Tripods: If you’re looking for lightweight and durable tripods that are made by hunters for hunters, look no further. Discover their innovative products at TricerUSA.com and take your outdoor photography to the next level!

This week on the podcast, I’m joined by my good friend Dustin and Nick from MTN Tough Fitness to dive deep into mental toughness and personal agency. While we often discuss mental toughness in the context of exercise, this episode takes a different angle, focusing on personal agency—the power to take control of your life and choices.

We explore how having strong personal agency can enhance your mental resilience, and how it applies to both fitness and life. Dustin also shares his incredible experience hunting the iconic Ibex, an animal he’s always considered the toughest on the mountain. Dustin chose the Ibex as the logo for MTN Tough because of its reputation for toughness, and this year, he finally had the chance to chase it down in the wild.

Check out MTN Tough’s new Post Season 2.0 for FREE

Maven Optics: Elevate your hunting game with high-quality optics designed for the serious hunter. Check out their incredible gear at MavenBuilt.com.

OnX Maps: Never get lost in the wilderness again! With OnX Maps, you’ll have the most trusted mapping system at your fingertips. Start your journey today at onxmaps.com.

Tricer Tripods: If you’re looking for lightweight and durable tripods that are made by hunters for hunters, look no further. Discover their innovative products at TricerUSA.com and take your outdoor photography to the next level!

EP 657: Jarret Johnson Alaskan Caribou 
This week on The Rich Outdoors, I’m excited to welcome back retired NFL linebacker Jarret Johnson. In this episode, Jarret recounts his epic Alaska adventure from this year, sharing insights into his newfound passion for western big game hunting—a pursuit he didn’t have time for while playing in the league.

Jarret discusses the physical challenges he faced during his hunt, emphasizing how even being in great shape couldn’t fully prepare him for the steep mountains of Alaska. He shares the intense experience of carrying half a caribou on his back and the valuable lessons learned from being pushed out of his comfort zone. Join us for an inspiring conversation about the trials and triumphs of hunting in the wild!

Maven Optics: Elevate your hunting game with high-quality optics designed for the serious hunter. Check out their incredible gear at MavenBuilt.com.

OnX Maps: Never get lost in the wilderness again! With OnX Maps, you’ll have the most trusted mapping system at your fingertips. Start your journey today at onxmaps.com.

Tricer Tripods: If you’re looking for lightweight and durable tripods that are made by hunters for hunters, look no further. Discover their innovative products at TricerUSA.com and take your outdoor photography to the next level!

This week on the podcast, we take a deep dive into elk season with one of our most intriguing guests yet—Nick Papsadora. A prior Marine Corps officer, Nick has immersed himself in the world of archery elk hunting, and his after-action review from this season is nothing short of impressive.

In our conversation, Nick shares his valuable insights, lessons learned, and candid breakdowns of both his mistakes and successes in the field. His journey provides a unique perspective that will resonate with both seasoned and novice elk hunters alike.

Beyond hunting, Nick serves as the Operations Manager for The Station Foundation, a nonprofit organization dedicated to supporting special operators, their families, and gold star families. Join us for an enlightening discussion that blends the challenges of elk hunting with the mission of giving back to the community.

Maven Optics: Elevate your hunting game with high-quality optics designed for the serious hunter. Check out their incredible gear at MavenBuilt.com.

OnX Maps: Never get lost in the wilderness again! With OnX Maps, you’ll have the most trusted mapping system at your fingertips. Start your journey today at onxmaps.com.

Tricer Tripods: If you’re looking for lightweight and durable tripods that are made by hunters for hunters, look no further. Discover their innovative products at TricerUSA.com and take your outdoor photography to the next level!

EP 655 Matthew Every on story telling, tracking deer with Hal Blood, and more.

This week on the podcast, I’m joined by Matthew Every, an editor at Field & Stream Magazine, who brings a wealth of experience and captivating stories from his time in the outdoor writing world. We kick things off by discussing his fascinating tour of Teddy Roosevelt’s house, a historical gem for any outdoor enthusiast.

Matthew also shares insights on dangerous game guns and recounts his experience learning to track deer from the renowned Hal Blood. As we dive deeper into the art of storytelling, we explore the evolution of narrative in outdoor media—from the great writers of the past to the modern-day influencers on YouTube and other platforms. Join us for an engaging conversation filled with rich experiences and thought-provoking insights into the world of hunting and storytelling.

This episode is brought to you by our amazing sponsors who support your hunting adventures!

Maven Optics: Elevate your hunting game with high-quality optics designed for the serious hunter. Check out their incredible gear at MavenBuilt.com.

OnX Maps: Never get lost in the wilderness again! With OnX Maps, you’ll have the most trusted mapping system at your fingertips. Start your journey today at onxmaps.com.

Tricer Tripods: If you’re looking for lightweight and durable tripods that are made by hunters for hunters, look no further. Discover their innovative products at TricerUSA.com and take your outdoor photography to the next level!

EP 654: Craig Van Arsdale | Moose Hunting Adventures
This week on the podcast, I catch up with my good friend and hunting partner, Craig Van Arsdale, as we dive into our moose hunting experiences and the love-hate relationship we both have with the pursuit. While Craig and I were hunting different parts of the state, our adventures couldn’t have been more different—one was marked by an epic moose hunt, while the other ended in a spectacular fail.

We reminisce about the struggles of DIY moose hunting, including the challenge of escaping the crowds. After 47 days of hard work, Craig finally got the monkey off his back and harvested a magnificent moose. Join us for lessons learned, thrilling hunting stories, and an in-depth look at the realities of DIY moose hunting in Alaska.

Today’s podcast is sponsored by ON X HUNT, the unrivaled standard for hunting maps. On X is launch in features and upgrading their app faster than I can keep up. there are so many amazing tools that will improve your hunting experience this fall. On X is a must have for me. If you aren’t an elite on x hunt member yet you need to upgrade the elite tier has so much to offer. From elite only mapping features to major discounts on partner brands you are probably paying for anyway. upgrade your account and check out all the amazing features that make ON X HUNT the best mapping system for hunter. TRO to save 20%.

This podcast is brought to you by Tricer, innovators in fast, light, and simple gear for hunters. Tricer is hands down the most innovative company on the market when it comes to tri pods and glassing stabilization.

Explore Tricer’s range of gear and tripods designed for stability and durability in any terrain. Visit Tricer.com to learn more and upgrade your outdoor gear today. Use code TRO at checkout to save 10% on your order.

Today’s podcast is brought to you by Maven Optics. I love my Maven’s and they are such a great group of dude’s. Maven optics is the first direct to consumer optics brand. This little Wyoming optics company is flipping the optics world on its head. Hands down the best bang for your buck and you support local. This year I’m running the  B6 in 12×50 this year and I am blown away at out good those things are for what they cost. Check em out at Mavenbuilt.com and use the code TRO and checkout for your extra gift.

EP 653: Jarret Johnson 
This week on the podcast, I’m joined by Jarret Johnson, a former NFL player and passionate outdoorsman. Jarret shares his inspiring journey from a small town to the professional football league, discussing the challenges he faced at every stage of his career. We dive into the importance of a growth mindset and the willingness to learn, no matter where you are in life.

In addition to his football journey, Jarret and I explore their shared love for audiobooks, discussing some of their favorites, including adventure tales like Shackleton’s incredible expeditions and the insights from John Krakauer’s works. Jarret also shares his excitement for adventure hunts, including his upcoming trip to Alaska to hunt caribou. Join us for an engaging conversation about resilience, adventure, and the lessons that come from both the gridiron and the great outdoors.

Books: 
Subtle Art of Not Giving a F*ck

The Comfort Crisis 
The Second Mountain
The Four Agreements 

Endurance | Shackleton’s Incredible Voyage
Killing Crazy Horse
Rangers, Trappers, and Trailblazers 

Today’s podcast is sponsored by ON X HUNT, the unrivaled standard for hunting maps. On X is launch in features and upgrading their app faster than I can keep up. there are so many amazing tools that will improve your hunting experience this fall. On X is a must have for me. If you aren’t an elite on x hunt member yet you need to upgrade the elite tier has so much to offer. From elite only mapping features to major discounts on partner brands you are probably paying for anyway. upgrade your account and check out all the amazing features that make ON X HUNT the best mapping system for hunter. TRO to save 20%.

This podcast is brought to you by Tricer, innovators in fast, light, and simple gear for hunters. Tricer is hands down the most innovative company on the market when it comes to tri pods and glassing stabilization.

Explore Tricer’s range of gear and tripods designed for stability and durability in any terrain. Visit Tricer.com to learn more and upgrade your outdoor gear today. Use code TRO at checkout to save 10% on your order.

Today’s podcast is brought to you by Maven Optics. I love my Maven’s and they are such a great group of dude’s. Maven optics is the first direct to consumer optics brand. This little Wyoming optics company is flipping the optics world on its head. Hands down the best bang for your buck and you support local. This year I’m running the  B6 in 12×50 this year and I am blown away at out good those things are for what they cost. Check em out at Mavenbuilt.com and use the code TRO and checkout for your extra gift.

This week on The Rich Outdoors podcast, Cody is joined by Zach Hanson, the intriguing host of the Okayest Trapper podcast and known as the Okayest Human. In this episode, Zach shares a harrowing tale from his recent outdoor adventures: a dramatic encounter with a charging sow black bear. In a high-stakes moment of survival, Zach made a precise and life-saving shot, bringing down the bear just feet away from himself and a companion. This gripping story highlights Zach’s remarkable courage and quick thinking in the face of danger.

Zach’s journey is as fascinating as his bear encounter. Formerly a successful professional in artificial intelligence, Zach found himself disillusioned and burnt out by the corporate grind. Seeking a drastic change, he purchased a remote cabin in Idaho during the COVID-19 pandemic and embarked on a new life as a trapper. This bold move was a complete departure from his high-tech career, driven by a desire for simplicity and a deeper connection to the outdoors.

In this episode, Zach delves into his personal transformation, discussing how he navigated the shift from a high-powered career to a life of trapping and self-sufficiency. He shares his insights on finding happiness and balance, even as he juggles family life with his passion for trapping and wilderness survival. Zach’s stories offer a compelling look at how significant life changes can lead to newfound fulfillment and adventure.

Tune in for a gripping conversation that covers survival tactics, career pivots, and the pursuit of happiness in unexpected places. Whether you’re interested in extreme outdoor experiences, career transformation, or simply a good survival story, this episode with Zach Hanson promises to deliver excitement and inspiration.

Today’s podcast is sponsored by ON X HUNT, the unrivaled standard for hunting maps. On X is launch in features and upgrading their app faster than I can keep up. there are so many amazing tools that will improve your hunting experience this fall. On X is a must have for me. If you aren’t an elite on x hunt member yet you need to upgrade the elite tier has so much to offer. From elite only mapping features to major discounts on partner brands you are probably paying for anyway. upgrade your account and check out all the amazing features that make ON X HUNT the best mapping system for hunter. TRO to save 20%.

This podcast is brought to you by Tricer, innovators in fast, light, and simple gear for hunters. Tricer is hands down the most innovative company on the market when it comes to tri pods and glassing stabilization.

Explore Tricer’s range of gear and tripods designed for stability and durability in any terrain. Visit Tricer.com to learn more and upgrade your outdoor gear today. Use code TRO at checkout to save 10% on your order.

Today’s podcast is brought to you by Maven Optics. I love my Maven’s and they are such a great group of dude’s. Maven optics is the first direct to consumer optics brand. This little Wyoming optics company is flipping the optics world on its head. Hands down the best bang for your buck and you support local. This year I’m running the  B6 in 12×50 this year and I am blown away at out good those things are for what they cost. Check em out at Mavenbuilt.com and use the code TRO and checkout for your extra gift.

EP 651: Jaden Miller 
This week on The Rich Outdoors, Cody sits down with Jaden Miller from West Elk Precision Guns. Jaden has transformed his passion for building custom hunting rifles into a thriving career. He shares the highs and lows of his recent hunting season, including taking a giant velvet buck early with a leftover license. Cody and Jaden discuss hunting pressure in Colorado, strategies for finding hidden pockets of game, and Jaden’s love for the outdoors. They also dive into the art of gun building and Jaden’s thoughts on choosing the right rifle for tight quarters hunting versus long-range shots. Tune in for an insightful conversation packed with hunting stories and expert advice!

Today’s podcast is sponsored by ON X HUNT, the unrivaled standard for hunting maps. On X is launch in features and upgrading their app faster than I can keep up. there are so many amazing tools that will improve your hunting experience this fall. On X is a must have for me. If you aren’t an elite on x hunt member yet you need to upgrade the elite tier has so much to offer. From elite only mapping features to major discounts on partner brands you are probably paying for anyway. upgrade your account and check out all the amazing features that make ON X HUNT the best mapping system for hunter. TRO to save 20%.

This podcast is brought to you by Tricer, innovators in fast, light, and simple gear for hunters. Tricer is hands down the most innovative company on the market when it comes to tri pods and glassing stabilization.

Explore Tricer’s range of gear and tripods designed for stability and durability in any terrain. Visit Tricer.com to learn more and upgrade your outdoor gear today. Use code TRO at checkout to save 10% on your order.

Today’s podcast is brought to you by Maven Optics. I love my Maven’s and they are such a great group of dude’s. Maven optics is the first direct to consumer optics brand. This little Wyoming optics company is flipping the optics world on its head. Hands down the best bang for your buck and you support local. This year I’m running the  B6 in 12×50 this year and I am blown away at out good those things are for what they cost. Check em out at Mavenbuilt.com and use the code TRO and checkout for your extra gift.

EP 650 Adam Weatherby 
In this week’s episode of the Elk Hunt Podcast, we’re joined by Adam Weatherby, an iconic figure in the hunting world and leader of Weatherby, Inc. Adam shares captivating stories from his recent hunting season, highlighting the unique experiences he’s had while hunting alongside his wife. Their joint adventures offer a rare glimpse into the dynamics of a hunting partnership and the joy of shared outdoor pursuits.

We also delve into Adam’s role as a leader and entrepreneur, exploring how his background and personal experiences have shaped his leadership style at Weatherby. Adam’s insights into communication and leadership provide valuable lessons not just for hunters but for anyone interested in effective leadership and personal growth.

Join us for an episode filled with great stories, practical insights, and an inspiring discussion on leadership and family in the world of hunting.

Today’s podcast is brought to you by OnX Maps. I rely on OnX for all my e-scouting needs, and their mapping tools are unbeatable for planning and navigating in the field. With detailed layers and offline access, OnX is a game-changer for hunters. Head over to onxmaps.com and use code TRO at checkout for a special discount!

Today’s podcast is brought to you by Maven Optics. I’m currently using their RS1.2 rifle scope, and it’s top-notch—delivering exceptional clarity and precision without breaking the bank. Maven’s direct-to-consumer model means you get high-quality optics at a great price. Check out Mavenbuilt.com and use code TRO at checkout for an extra gift!

Ep 649: Ty Stubblefield | Wild Bison Ranch
This week on the Rich Outdoors, we’re thrilled to feature Ty Stubblefield, the dynamic owner of Wild Bison Ranch, located in the heart of Montana. Ty’s journey from a casual idea sparked during a bison ranch tour in Canada to establishing his own thriving bison ranch is nothing short of extraordinary. In this episode, Ty reveals the inspiring story behind Wild Bison Ranch, where he now manages 300 acres and 50 head of bison.

Ty shares the trials and triumphs of transforming a dream into a reality. From starting with just a single bison in a suburban setting to expanding to a full-scale ranch, Ty provides deep insights into the challenges of bison ranching, including the sacrifices, strategic decisions, and innovative approaches required to make his vision a success.

We delve into the practical aspects of building a brand in the bison industry, discussing how Ty has crafted Wild Bison Ranch into more than just a meat supplier but a symbol of quality and sustainability. Learn how Ty navigated obstacles, refined his business strategy, and stayed committed to his passion.

Whether you’re interested in bison ranching, entrepreneurial endeavors, or simply love a compelling story of following your dreams, this episode offers valuable lessons and inspiration. Tune in to discover how Ty Stubblefield turned his wild idea into a flourishing business and gain insights into building and sustaining your own ventures.

https://www.wildbisonranch.com/?utm_source=rss&utm_medium=rss

Today’s podcast is sponsored by ON X HUNT, the unrivaled standard for hunting maps. On X is launch in features and upgrading their app faster than I can keep up. there are so many amazing tools that will improve your hunting experience this fall. On X is a must have for me. If you aren’t an elite on x hunt member yet you need to upgrade the elite tier has so much to offer. From elite only mapping features to major discounts on partner brands you are probably paying for anyway. upgrade your account and check out all the amazing features that make ON X HUNT the best mapping system for hunter. TRO to save 20%.

his podcast is brought to you by Tricer, innovators in fast, light, and simple gear for hunters. Tricer is hands down the most innovative company on the market when it comes to tri pods and glassing stabilization.

Explore Tricer’s range of gear and tripods designed for stability and durability in any terrain. Visit Tricer.com to learn more and upgrade your outdoor gear today. Use code TRO at checkout to save 10% on your order.

Tune in to the ELK Hunt podcast for your ultimate guide to elk hunting and gear. Plus, learn how to enter our monthly gear giveaways and score some awesome free gear!

EP 648: Shawn McVey
In this episode, we sit down with Sean McVey, a man whose life embodies the philosophy of “Be Epic, Do Epic.” Growing up in Santa Cruz, California, Sean’s childhood was split between the coastal surf and the rugged wilderness of the Sierra Nevada. This unique upbringing shaped him into a modern-day Renaissance man, excelling in surfing, spearfishing, hunting, and business.

Sean takes us through his incredible journey, sharing stories of his early days as a “frothy grom,” the lessons learned from wrestling with the U.S. Olympic coach, and the adventures that led him to become a skilled spearfisherman, traveling the world in pursuit of the ultimate underwater experience. He also dives into his passion for bow hunting, a discipline that has taken him across California and beyond.

But Sean’s story isn’t just about outdoor adventures; it’s also about the crossroads of business and passion. With years of industry experience, Sean discusses the evolving nature of outdoor sports, the fusion of different athletic disciplines, and how these trends are driving innovation in product design. Whether you’re interested in the future of outdoor gear or the personal growth that comes from pushing your limits, this episode offers a wealth of insights.

Listeners will also appreciate Sean’s perspective on the importance of building strong relationships, both in life and business, as he shares how his epic pursuits have led to invaluable connections in the industry. This episode is a must-listen for anyone passionate about the outdoors, personal development, and the intersection of adventure and entrepreneurship.

Today’s podcast is brought to you by Maven Optics. I love my Maven’s and they are such a great group of dude’s. Maven optics is the first direct to consumer optics brand. This little Wyoming optics company is flipping the optics world on its head. Hands down the best bang for your buck and you support local. This year I’m running the  B6 in 12×50 this year and I am blown away at out good those things are for what they cost. Check em out at Mavenbuilt.com and use the code TRO and checkout for your extra gift.

Today’s podcast is sponsored by ON X HUNT, the unrivaled standard for hunting maps. On X is launch in features and upgrading their app faster than I can keep up. there are so many amazing tools that will improve your hunting experience this fall. On X is a must have for me. If you aren’t an elite on x hunt member yet you need to upgrade the elite tier has so much to offer. From elite only mapping features to major discounts on partner brands you are probably paying for anyway. upgrade your account and check out all the amazing features that make ON X HUNT the best mapping system for hunter. TRO to save 20%.

Tune in to the ELK Hunt podcast for your ultimate guide to elk hunting and gear. Plus, learn how to enter our monthly gear giveaways and score some awesome free gear!

EP 647: John Goforth: Jiu-Jitsu, Business Wisdom, and the Elk Hunter’s Mindset

This week on the podcast, I have the pleasure of sitting down with John GoForth, a multifaceted individual from my hometown who embodies true excellence in various aspects of life. John is a black belt in jiu-jitsu, the owner of Impact Jiu-Jitsu and Goforth Inspired (an alcohol treatment center), a dedicated father, and a passionate elk hunter. In this episode, we explore John’s journey of personal growth, his pursuit of greatness in jiu-jitsu, and the balance he maintains while managing multiple businesses. We dive into his experiences with mentors, his approach to success, and how these lessons translate into life and hunting. This conversation is a testament to John’s thoughtfulness and resilience—don’t miss it!

Today’s podcast is sponsored by ON X HUNT, the unrivaled standard for hunting maps. On X is launch in features and upgrading their app faster than I can keep up. there are so many amazing tools that will improve your hunting experience this fall. On X is a must have for me. If you aren’t an elite on x hunt member yet you need to upgrade the elite tier has so much to offer. From elite only mapping features to major discounts on partner brands you are probably paying for anyway. upgrade your account and check out all the amazing features that make ON X HUNT the best mapping system for hunter. TRO to save 20%.

his podcast is brought to you by Tricer, innovators in fast, light, and simple gear for hunters. Tricer is hands down the most innovative company on the market when it comes to tri pods and glassing stabilization.

Explore Tricer’s range of gear and tripods designed for stability and durability in any terrain. Visit Tricer.com to learn more and upgrade your outdoor gear today. Use code TRO at checkout to save 10% on your order.

Tune in to the ELK Hunt podcast for your ultimate guide to elk hunting and gear. Plus, learn how to enter our monthly gear giveaways and score some awesome free gear!

EP 646 Toby LaVigne

This week on the podcast, I’m joined by Toby LaVigne, the dynamic CEO and founder of HubCast and host of the “Hunting 4 Purpose” podcast series. Toby’s journey from dreaming of a simple life on a fishing boat to revolutionizing the printing industry with HubCast is nothing short of inspiring. He shares how his background in the printing industry, combined with his passion for personal development, led him to create a global network that redefined traditional print models.

We dive deep into Toby’s transition from print industry innovator to executive coach, exploring the lessons he’s learned along the way and his approach to achieving freedom through self-discovery. His insights on overcoming obstacles, finding purpose, and the importance of mentorship offer practical advice for anyone looking to transform their life and career. Tune in to hear how Toby’s unique experiences can help you unlock your potential and push forward in your own journey.

Today’s podcast is brought to you by Maven Optics. I love my Maven’s and they are such a great group of dude’s. Maven optics is the first direct to consumer optics brand. This little Wyoming optics company is flipping the optics world on its head. Hands down the best bang for your buck and you support local. This year I’m running the  B6 in 12×50 this year and I am blown away at out good those things are for what they cost. Check em out at Mavenbuilt.com and use the code TRO and checkout for your extra gift.

Today’s podcast is sponsored by ON X HUNT, the unrivaled standard for hunting maps. On X is launch in features and upgrading their app faster than I can keep up. there are so many amazing tools that will improve your hunting experience this fall. On X is a must have for me. If you aren’t an elite on x hunt member yet you need to upgrade the elite tier has so much to offer. From elite only mapping features to major discounts on partner brands you are probably paying for anyway. upgrade your account and check out all the amazing features that make ON X HUNT the best mapping system for hunter. TRO to save 20%.

Tune in to the ELK Hunt podcast for your ultimate guide to elk hunting and gear. Plus, learn how to enter our monthly gear giveaways and score some awesome free gear!

EP 645: Hunter McWaters 

This week on the show, I’m joined by Hunter McWaters, who’s back with some incredible stories since our last chat. Hunter shares the tale of his recent adventure hunting blacktail in Oregon, where he executed what seemed like an impossible stalk. We dive into his journey from authoring a book to launching his own hunting TV show—a dream he once thought unattainable. Hunter also recounts his latest Alaskan trip, where after several attempts, he finally bagged a caribou on film. It’s a conversation packed with epic stories and valuable insights for any hunter. Enjoy!

Today’s podcast is brought to you by Maven Optics. I love my Maven’s and they are such a great group of dude’s. Maven optics is the first direct to consumer optics brand. This little Wyoming optics company is flipping the optics world on its head. Hands down the best bang for your buck and you support local. This year I’m running the  B6 in 12×50 this year and I am blown away at out good those things are for what they cost. Check em out at Mavenbuilt.com and use the code TRO and checkout for your extra gift.

Today’s podcast is sponsored by ON X HUNT, the unrivaled standard for hunting maps. On X is launch in features and upgrading their app faster than I can keep up. there are so many amazing tools that will improve your hunting experience this fall. On X is a must have for me. If you aren’t an elite on x hunt member yet you need to upgrade the elite tier has so much to offer. From elite only mapping features to major discounts on partner brands you are probably paying for anyway. upgrade your account and check out all the amazing features that make ON X HUNT the best mapping system for hunter. TRO to save 20%.

Tune in to the ELK Hunt podcast for your ultimate guide to elk hunting and gear. Plus, learn how to enter our monthly gear giveaways and score some awesome free gear!

EP 643: Nate Illingsworth

This week on the podcast, I’m joined by Nate Illingsworth, a man on a remarkable weight loss journey intertwined with rediscovering his passion for hunting. Nate’s story began with a love for hunting in his youth, but his career in door-to-door sales pulled him away from his outdoor pursuits. Rediscovering hunting through archery reignited Nate’s drive, inspiring him to embark on a mission to achieve the best shape of his life.

Nate’s journey isn’t just about physical transformation; it’s marked by his infectious wit, self-deprecating humor, and a relentlessly positive outlook that’s made him a social media sensation. In this episode, we delve into Nate’s personal goals, the challenges he’s faced, and his dreams for the future. He candidly shares how he’s pushing boundaries, including his audacious decision to enter an ultra marathon despite starting at nearly 300 pounds and lacking fitness for such an event.

Nate’s story is a testament to embracing your uniqueness, putting yourself out there, and trusting in the journey. Join us as we explore Nate’s inspiring path and how he plans to continue chasing his dreams moving forward.

Today’s podcast is brought to you by Maven Optics. I love my Maven’s and they are such a great group of dude’s. Maven optics is the first direct to consumer optics brand. This little Wyoming optics company is flipping the optics world on its head. Hands down the best bang for your buck and you support local. This year I’m running the  B6 in 12×50 this year and I am blown away at out good those things are for what they cost. Check em out at Mavenbuilt.com and use the code TRO and checkout for your extra gift.

Today’s podcast is sponsored by ON X HUNT, the unrivaled standard for hunting maps. On X is launch in features and upgrading their app faster than I can keep up. there are so many amazing tools that will improve your hunting experience this fall. On X is a must have for me. If you aren’t an elite on x hunt member yet you need to upgrade the elite tier has so much to offer. From elite only mapping features to major discounts on partner brands you are probably paying for anyway. upgrade your account and check out all the amazing features that make ON X HUNT the best mapping system for hunter. TRO to save 20%.

This podcast is brought to you by Tricer, innovators in fast, light, and simple gear for hunters. Tricer is hands down the most innovative company on the market when it comes to tri pods and glassing stabilization.

Explore Tricer’s range of gear and tripods designed for stability and durability in any terrain. Visit Tricer.com to learn more and upgrade your outdoor gear today. Use code TRO at checkout to save 10% on your order.

EP 642: Dennis Stokes of Initial Accent Packs
This week on the podcast, join us as we sit down with Dennis Stokes, co-founder of Initial Ascent, a pioneering backpack company. Dennis shares his journey from a dairy nutritionist in Florida to co-founding a backpack company in Idaho, driven by his passion for hunting and the outdoors. We explore Dennis’s transition from the dairy industry to rediscovering his love for hunting in Idaho, which ultimately inspired him to innovate better gear solutions.

In this episode, Dennis recounts the heartfelt story of taking his father on his first mule deer hunt and the profound impact it had, especially after his father’s passing. We delve into the founding story of Initial Ascent and the challenges Dennis faced along the way, alongside the deeply personal moments that shaped his journey.

Join us for a compelling conversation filled with hunting tales, entrepreneurial insights, and the remarkable journey of Dennis Stokes.

Tricer makes gear that is fast, light, and simple. More than that, though, I love supporting entrepreneurs who are making waves and doing cool stuff. Drew came to me with an idea years ago, and I could tell right out the gate this guy was going to be successful. Drew is an innovator, and he is absolutely pushing the limits and building some amazing products.

If you are in need of a new tripod, I can’t recommend checking out Tricer enough. They make the perfect tripod for hunters by hunters. I recently got to play with the new JC tripod, and the innovation in that thing is absolutely nuts. I still run the Tricer AD with the LP pan head for almost everything I do, and that setup is perfect for 99% of what I do.

Visit Tricer.com and use the code TRO to save 10% off your purchase. Elevate your gear with Tricer.

This episode is brought to you by onX Hunt, the most trusted mapping system for hunters in every state, and now Canada. It’s time to start planning your fall hunts, and being an onX Elite member gives you all the tools you need to scout, plan, and prepare for the best hunting season of your life.

onX Hunt offers satellite imagery, route planning, Terrain X, Game Cam integration, and even CarPlay integration to have onX Hunt in the dash of your truck. With more tools than most of us even know how to use, onX Hunt is a must-have for serious hunters.

If you haven’t upgraded your account to Elite yet, I’m telling you, it’s totally worth the few extra bucks! Use the code TRO and save 20% on your subscription.

Visit ON X Hunt or download the app today to elevate your hunting game with ON X Hunt.