This episode delves into the complexities of Account-Based Marketing (ABM), discussing its true nature as an organizational strategy rather than just a marketing campaign. Kristina Jaramillo, President at Personal ABM explores the common pitfalls companies face in implementing ABM, emphasizing the need for alignment between marketing, sales, and customer success teams.

This episode dives deep into what it really takes to move beyond MQLs and build a scalable, account-based revenue engine. We’ explore the biggest challenges, key learnings, and practical strategies to align teams, improve data quality, and maximize efficiency.

Our guest is Joel Jacob. Joel is the Director of Marketing Operations at Reltio. Throughout his career he has helped companies realize value and efficiencies by implementing different marketing & ABM platforms to promote strategic pipeline growth through streamlined operations and data-driven decision-making.

This episode explores how data-driven sales enablement can transform the way organizations drive results. From leveraging metrics to create effective programs, to ensuring cross-functional alignment, and measuring the impact on revenue, we’ll uncover actionable strategies to bridge the gap between enablement and impact.

Joining us today is Penny Springer. Penny is the Vice President Global Enablement at Planview. She leads a global team that excels in building enablement for Sales, CS, PS and Partners to expedite the revenue growth of Planview.

This episode dives deep into redefining demand generation through a revenue-centric lens. We’ll explore what it takes to build a holistic, 360-degree demand gen strategy that not only fuels new pipeline but also strengthens retention and expansion efforts.

Our guest today is Irina Jordan. Irina is the head of Demand Generation at Chowly. She drives Chowly's business growth by developing and executing strategies that increase the market presence and generate demand. She is also a member of GTMFund, WomeninRevenue and Pavillion.

Explore how a data-driven approach, combined with inclusive leadership, can transform GTM strategies into scalable, sustainable frameworks.

Our guest today is Barbara Merola Pawar. Barbara is the VP Sales & GTM, US Northeast at Avanade. She is a Fortune 100 strategic growth executive with 20 years track record of leading and motivating teams to outperform quotas and break down barriers in highly competitive markets

This episode unpacks the Flywheel methodology, explore how it differs from the traditional funnel, and discuss the leverage points across departments that can fuel full-funnel revenue impact.

Joining us today is Anil Somaney. Anil is the worldwide head of RevOps at island. He is a senior GTM executive known for delivering complex transformational business initiatives with proven results.

This episode dives into what it takes to build a governance framework that doesn't just keep IT operations in check, but also aligns technology investments with strategic objectives.

Our guest today is Bill Vanderwall. Bill is the former VP of Business Applications at Cision. He has deep expertise with SaaS applications and cross-functional business process solutions, including business intelligence and analytics.

This episode dives into what it takes to transform customer success with consumption based selling. We will unpack actionable strategies and best practices to help you monetize your customer success efforts and maximize the value you deliver to your customers.

Our guest is Santosh Sahoo. Santosh is the Global Leader of Consumption Selling at Mulesoft. Santosh is a technology leader with over 20 years of experience in sales, customer success, professional services and engineering.

This episode dives into the intricacies of scaling a global GTM strategy within a fully remote organization.

Joining us is Patrick MacKelvie. Patrick is the Vice President - America Sales & GTM at Remote. Prior to Remote, he was the VP of Commercial Sales at Cornerstone on Demand.

This episode explores how aligning your RevOps strategy can drive substantial revenue growth. We’ll dive into the challenges of unifying engagement metrics, the role of data in ensuring team alignment, and the tools that can help optimize this process.

And joining us today is John Hultman. John is the Chief Revenue Officer at Druva. He has spent his professional career of 27+ years in technology sales and sales leadership positions. Prior to joining Druva, John spent 18 months at Cohesity where he acted as the SVP of NA Sales & Head of Global Channels where he was accountable for GTM strategy and WW pipeline generation strategy.

This episode dives into the art of moving from data to decisions, exploring how organizations can master the strategic use of data to drive tangible business outcomes.

Our guest is Sarah Flaccavento. Sarah is the Senior Vice President of Strategic Initiatives at Alphasense. She is a results-driven strategic thinker skilled at stabilizing and rectifying challenges within complex organizations as well as serving as an innovator and force multiplier driving GTM initiatives.

This episode dives into actionable strategies that can help Customer Success teams take a more proactive role in accelerating growth and engagement, ensuring that revenue becomes a natural outcome of deep, meaningful relationships.

And joining us today is Daniel Silverstein. Daniel is the VP of Customer Success and Head of Business at Carta. With over 15 years of successful sales and account management experience, Daniel specializes in combining passion for motivating people with expertise in creating, developing, and growing revenue streams.

In this episode of the Revenue Lounge podcast, host Randy Likas and guest Julie Kaplan discuss effective strategies for pipeline growth in a challenging economic environment. They explore the importance of optimizing existing marketing efforts, aligning sales and marketing goals, and focusing on customer retention.

This conversation delves into how to design and execute a data-driven customer journey roadmap that delivers real results. From segmentation and risk mitigation to leveraging customer health indexes and developing actionable playbooks, we'll explore strategies for crafting a roadmap that leads to stronger relationships, increased upsell opportunities, and sustained revenue growth.

This episode explores how to align your customer success efforts with the reasons customers chose your product in the first place, ensuring that every digital touchpoint reinforces their decision.

And joining us today is Sam Slevin. Sam is the Global Senior Vice President of Customer Success at Alphasense. His expertise lies in delivering dynamic revenue growth for both emerging and established companies through Account Management and Client Facing capabilities

This episode dives into a comprehensive 30-60-90 day guide to building a high-impact RevOps engine. We'll explore the critical phases of setting up the foundation, auditing and optimizing the tech stack, designing scalable processes, and ensuring alignment across sales, marketing, and customer success teams.

Our guest is Hassan Irshad, who is the Director of RevOps at FEVTutor. As a RevOps leader, Hassan has lead and built the next-gen RevOps engine for high-growth companies. He has experience in leading all revenue analytics, leadership communication ad KPIs tracking, among many other skills.

As companies scale, maintaining alignment across revenue-generating teams while adapting to rapidly changing market demands can be a complex challenge. Operational efficiency and cohesive GTM strategies are crucial for staying ahead of the competition, but scaling revenue operations in this environment often presents unique hurdles.

This episode explores the critical strategies and insights needed to successfully scale RevOps, from overcoming operational challenges to implementing the right tools and metrics that drive growth.

Our guest is Josh Pudnos. Josh is the VP, Global Head of Revenue Operations at Exiger. He is a revenue strategy and operations leader with a strong background in steering, operationalizing, and scaling GTM functions to accomplish ambitious strategic objectives. Let's hear it from Josh!

As organizations strive to meet increasing demands and stay competitive, the importance of leveraging data becomes paramount. Adopting a data-first approach is not just a trend; it's a necessity for organizations aiming to optimize their revenue operations and drive sustained growth.

In this episode, we delve into the intricacies of a data-first methodology, exploring the key components that make it successful. We'll discuss the concept of a "Revenue Factory" and how Bow-Tie Metrics can revolutionize your GTM strategy.

And joining us today is Roee Hartuv. Roee is the Head of Revenue Architecture Practice at WinningbyDesign. Roee has more than 16 years of experience working at high-growth SaaS companies. Roeee is passionate about helping companies work toward better revenue. At Winning by Design, Roee has architected the revenue models and strategy for some of the most successful SaaS companies, as well as solving some of the most complex GTM challenges for SaaS.

As organizations strive to optimize their revenue funnels, harnessing data effectively becomes a game-changer. RevOps teams are at the forefront of this transformation, leveraging data to drive growth, manage risks, and identify shortfalls within the revenue process. However, integrating data from various sources and ensuring its cleanliness remains a significant challenge.

In this episode, we delve into the intricacies of strategic Revenue Operations and explore how RevOps can harness data for maximum impact. From identifying growth opportunities to quantifying their contribution to the business, we'll uncover key strategies and real-world examples that showcase the power of data-driven RevOps.

And joining us today is Kelley Jarrett. Kelley is the Senior Vice President, Revenue Strategy, Operations and Enablement at Thoughtspot.

Kelley is a sales and marketing leader with a proven track record of success in operational efficiency, achieving growth targets, positioning SaaS products and building, growing and leading successful and engaged go-to-market teams. Her expertise lies in SaaS, sales operations, revenue management, customer success and go-to-market strategy and execution, among many other things.

B2B buying is never just one person. According to Forrester Research, more than half of global business buyers purchase in complex buying scenarios that include more people, more departments, and generally higher price points. And this group can be made up of 7 to 20 people!

Unlocking the power of buying groups is a crucial aspect of the B2B landscape. Join us as we uncover the strategies, insights, and best practices that constitute a comprehensive guide to mastering the dynamics of buying groups.

Joining us today is Evan Liang. Evan Liang is the Co-founder and CEO of LeanData. Prior to launching LeanData in 2012, Evan worked in product, strategy, and business development roles at Microsoft, Ebay, Caring.com and Smart Modular Technologies as well as associate positions with venture capital firms Shasta Ventures and Battery Ventures.

GenAI has the potential to revolutionize revenue generation, customer engagement, and operational efficiency. However, harnessing its full potential requires a mature and well-prepared GTM data foundation.

In this episode, we explore the critical role of GenAI in scaling successful GTM strategies. We discuss the current state of GTM data readiness, the challenges organizations face, and the best practices for building and implementing effective GenAI applications.

And our guest is James Underhill. James is the Senior Director of Sales innovation at MongoDB where he is building the modern tech stack for GTM while leaning heavily into GenAI. James has been doing some incredible work with his team at MongoDB and he is at the forefront of GenAI adoption. Let's hear it from James!

As organizations grow, the need to optimize revenue processes becomes essential for sustaining and accelerating business growth. It’s critical to know the strategies that can be employed to build and expand a RevOps team within the large enterprise, the skills required for success, and the main components of an effective operating model.

In todays episode, we will discuss these topics and the best practices for leveraging tools and technologies, the importance of metrics and KPIs, and the challenges of integrating disparate systems. Joining us is Shantanu Mishra. Shantanu is the Senior Vice President, Revenue Strategy and Operations at Pluralsight. He has more than 20 years of experience in leading large, multi functional global teams for sales strategy and operations, inside sales and customer service while carrying out transformation - building teams from scratch, redesigning the operating model, setting up tools, streamlining processes, M&A - while creating annual EBITDA impact of upto $75m.

Let's hear it from Shantanu!

Customer success teams often grapple with the challenge of transforming vast amounts of customer data into actionable insights. How is data and AI revolutionizing customer success, empowering teams to enhance customer satisfaction and drive long-term loyalty? Let’s find out.

In today’s episode we have set out to uncover strategies to effectively leverage data, automate customer journeys, and identify growth opportunities, helping you elevate your customer success efforts to new heights in this data-driven era.

Joining us is Aditya Vasudevan. Aditya is the Vice President of Customer Success at Cohesity. As a leader in customer success, Aditya specializes in orchestrating transformative initiatives that elevate customer satisfaction and drive business growth. With a strong focus on innovation and alignment with sales strategies, he has reshaped customer success delivery models.

Let's hear it from Aditya!

We are joined by Jeremy Schwartz, senior manager of global lead management and strategy at Palo Alto Networks. Jeremy is also one of the pioneers of the buying group motion and has been across many, speaking at many conferences, webinars, sharing his journey and experience as Palo alto has transitioned from a traditional lead-based, MQL-based approach to a buying group model.

In the current business climate, data science is no longer just about generating insights; it's about fostering smarter decision-making through powerful applications and close collaboration between data teams and business leaders.

Today we'll explore how data science leaders can move beyond traditional roles to create impactful, application-driven solutions that empower business teams to make better, data-informed decisions.

Joining us today is Elliott Star. Elliott is the head of data science, business at Asana. He leads data science and machine learning efforts, enabling data-driven decisons and insights across the company. Elliott has over ten years of experience in the tech industry. He is passionate about applying his skills and knowledge to solve complex and impactful problems, and to create innovative and scalable solutions.

Let's hear it from Elliott!

Want to learn more about Nektar?

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This episode unpacks the complexities of forecasting and predictability in different sized companies. We discuss the unique challenges and expectations faced by revenue leaders in each context, and explore effective strategies to reduce deal slippage and enhance revenue predictability. Additionally, we touch on the importance of a customer-centric approach and how it influences forecasting and revenue operations across different organizational structures.

Joining us today is Keith Rabkin. Keith is the Chief Revenue Officer at Pandadoc. He has over 20 years of technology operating experience owning P&Ls and leading teams in GTM, product and business operations. He has led teams of over 350 individuals in global roles, drove self-serve sales for four SaaS businesses, and helped deliver Adobe's $9B Digital Media ARR.

Let's hear it from Keith!

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In this episode, Adam Robinson. CEO of Retention and RB2B talks about an issue we are all struggling with. No matter the size of your company, which is the abysmal reply rates that our team’s face when trying to generate pipeline, and why outbound B2B is broken.

With all the popularity in the market right now around signal and intent based selling, Adam’s company, RB2B, is taking on some of the big Intent platforms with a differentiated approach, and based on the early success he’s seen in such a short amount of time, is turning some heads as he’s blazing this trail.

Want to learn more about Nektar?

Talk to our team - https://bit.ly/3MishjZ

In today’s business environment, B2B buying is never just one person.

According to Forrester Research, more than half of global business buyers purchase in complex buying scenarios that include more people, more departments, and generally higher price points. And this group can be made up of 7 to 20 people!

Unlocking the power of buying committees is a crucial aspect of the B2B landscape. Join us as we navigate through the realms of Revenue Operations (RevOps) and uncover the strategies, insights, and best practices that constitute a comprehensive guide to mastering the dynamics of buying committees.

Joining us today is Nandini Karkare. Nandini is a revenue leader who heads EBD’s strategic initiatives to ensure profitable growth, and execution at velocity with a customer-centric approach.

Let's hear it from Nandini!

Want to learn more about Nektar?

Talk to our team - https://bit.ly/3MishjZ

The Revenue Lounge Podcast - Season 3 Episode 11 ft. Mahesh Motiramani, Head of Enterprise Customer Success at Workato

Episode Guest - https://www.linkedin.com/in/maheshmotiramani/

Episode Host - https://www.linkedin.com/in/randy-likas-323241/

Podcast Details:

Podcast page - https://bit.ly/3nJHmRA

Spotify - https://open.spotify.com/show/3DUOqnTpPOJ2xbyl7HdgN3

Google Podcasts - https://podcasts.google.com/u/0/search/the%20revenue%20lounge

Apple Podcasts - https://podcasts.apple.com/in/podcast/the-revenue-lounge/id1645044872

Episode Details:

In an environment where competition is fierce and customer expectations are constantly evolving, businesses must leverage data effectively to anticipate, address, and mitigate churn risk. Today we will explore actionable techniques, real-world examples, and expert insights to empower your organization with the tools needed to proactively retain customers and foster long-term success.

Joining us today is Mahesh Motiramani. Mahesh is currently the Head of Enterprise customer success at Workato. He is a revenue-focused customer success leader with a track record of building successful teams and hiring great people to drive business growth.

Let's hear it from Mahesh!

Want to learn more about Nektar?

Talk to our team - https://bit.ly/3MishjZ

The Revenue Lounge Podcast - Season 3 Episode 9 ft. Navneet Loiwal, Co-Founder and CEO at Coefficient

Episode Guest - https://www.linkedin.com/in/navneetloiwal/

Episode Host - https://www.linkedin.com/in/randy-likas-323241/

Podcast Details:

Podcast page - https://bit.ly/3nJHmRA

Spotify - https://open.spotify.com/show/3DUOqnTpPOJ2xbyl7HdgN3

Google Podcasts - https://podcasts.google.com/u/0/search/the%20revenue%20lounge

Apple Podcasts - https://podcasts.apple.com/in/podcast/the-revenue-lounge/id1645044872

Episode Details:

Today, we have the privilege of speaking with a leading expert in the field of customer success. We'll be diving deep into the world of customer retention and expansion, specifically through the lens of a self-serve motion.

Our guest today is Navneet Loiwal, the Co-Founder and CEO of Coefficient. We are going to dive deep into the world of customer success and explore how Coefficient has been successfully retaining and expanding customer relationships through the self-serve motion.

Let's hear it from Navneet!

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The alignment between Sales and Customer Success has become more crucial than ever. How can Sales and Customer Success teams work hand-in-hand to not only acquire customers, but also ensure their long-term satisfaction and loyalty? And how can they leverage data and insights to contribute towards a sustainable revenue growth strategy?

This episode unravels the secrets to creating a seamless collaboration between these two departments.

And joining us today is Jagroop Gill. Jagroop is the Director of Enterprise Customer Success at Dataiku. Jagroop has years of leadership experience in forging strong alliances between sales and customer success teams.

Let's hear it from Jagroop!

Want to learn more about Nektar?

Talk to our team - https://bit.ly/3MishjZ

The Revenue Lounge Podcast - Season 3 Episode 8 ft. Steffen Hedebrandt, Chief Marketing Officer and Co-Founder at Dreamdata

Episode Guest - https://www.linkedin.com/in/steffenhedebrandt/

Episode Host - https://www.linkedin.com/in/randy-likas-323241/

Podcast Details:

Podcast page - https://bit.ly/3nJHmRA

Spotify - https://open.spotify.com/show/3DUOqnTpPOJ2xbyl7HdgN3

Google Podcasts - https://podcasts.google.com/u/0/search/the%20revenue%20lounge

Apple Podcasts - https://podcasts.apple.com/in/podcast/the-revenue-lounge/id1645044872

Episode Details:

Data is the lifeblood of any successful B2B marketing strategy. It's not just about collecting information; it's about knowing how to extract actionable insights from it and, most importantly, how to use those insights to improve the overall customer experience.

This episode explores how to harness the power of data to better understand your customers, anticipate their needs, and ultimately, create a more meaningful and engaging customer experience. And joining us today is Steffen Hedebrandt.

Steffen is the Chief Marketing Officer & Co-Founder of Dreamdata. He is data-driven revenue leader and has a successful track record of scaling businesses and building teams at Upwork and Airtame.

Let's hear it from Steffen!

Want to learn more about Nektar?

Talk to our team - https://bit.ly/3MishjZ

The Revenue Lounge Podcast - Season 3 Episode 7 ft. Navin Persaud, VP of Revenue Operations at 1Password

Episode Guest - https://www.linkedin.com/in/navinpersaud/

Episode Host - https://www.linkedin.com/in/randy-likas-323241/

Podcast Details:

Podcast page - https://bit.ly/3nJHmRA

Spotify - https://open.spotify.com/show/3DUOqnTpPOJ2xbyl7HdgN3

Google Podcasts - https://podcasts.google.com/u/0/search/the%20revenue%20lounge

Apple Podcasts - https://podcasts.apple.com/in/podcast/the-revenue-lounge/id1645044872

Episode Details:

Forecasting plays a pivotal role in strategic decision-making. Accurate sales forecasting can be the key to unlocking growth, optimizing resources, and ensuring your business thrives in an ever-evolving marketplace.

And that's precisely what we're here to explore today – the best practices for improving your sales forecasting, all from the lens of Revenue Operations.

Hello everyone! Welcome to the Revenue Lounge podcast! I am your host Randy Likas.

And joining us today is Navin Persaud. Navin is the Vice President of Revenue Operations at 1Password. He has over 20 years of experience in sales and marketing operations. He is an expert in leveraging data, technology and best practices to optimize revenue performance and growth.

Let's hear it from Navin!

Want to learn more about Nektar?

Talk to our team - https://bit.ly/3MishjZ

The age of AI is here. Artificial intelligence has entered every function in a business. And revenue operations is no different.

AI in RevOps can help elevate the function and help businesses prevent several revenue leaks. So what are the ways in which AI can make the RevOps function more efficient and effective?

We have Stephen Smith joining us today. Stephen is the former Vice President of RevOps at Daily Pay. He is currently the CEO of The RevOpz Group. He has been helping companies drive top-line revenue and create world-class operations for more than 25 years.

Let's hear it from Stephen!

Want to learn more about Nektar?

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This episode dives into how to make the shift from MQL's to buying groups, the challenges involved, and the impact it can have on pipeline and revenue growth.

Our guest is Eric Cross, the Chief Revenue Officer at Reltio. He has led the buying group transformation at Reltio and shares his first hand experience and lessons on the whole journey.

The Revenue Lounge Podcast - Season 3 Episode 4 ft. Mary Grothe, CRO at PNI-HCM

Episode Guest - https://www.linkedin.com/in/marygrothe/

Episode Host - https://www.linkedin.com/in/randy-likas-323241/

Podcast Details:

Podcast page - https://bit.ly/3nJHmRA

Spotify - https://open.spotify.com/show/3DUOqnTpPOJ2xbyl7HdgN3

Google Podcasts - https://podcasts.google.com/u/0/search/the%20revenue%20lounge

Apple Podcasts - https://podcasts.apple.com/in/podcast/the-revenue-lounge/id1645044872

Episode Details:

Whether you're a consumer looking to make a purchase or a business trying to streamline your sales processes, friction can be the enemy that slows everything down. It’s important to understand the buying process, the frictions that exist in it - and how they can be addressed.

In this episode, we are going to dive deep into the strategies, innovations and insights that can help us identify, and eliminate friction from the buying process.

And joining us today is Mary Grothe. Mary is the Chief Revenue Officer at PNI.HCM. She is a revenue leader, entrepreneur, global keynote speaker, the host of the podcast ‘Destination Remarkable’ and former contributor to the podcast, ‘Revenue Radio.’

Let's hear it from Mary! Want to learn more about Nektar?

Talk to our team - https://bit.ly/3MishjZ

#therevenuelounge

The Revenue Lounge Podcast - Season 3 Episode 3 ft. Dana Therrien, Vice President Revenue Operations and Sales Performance Management (SPM) Advisory Practice at Anaplan

Episode Guest - https://www.linkedin.com/in/danatherrien/

Episode Host - https://www.linkedin.com/in/randy-likas-323241/

Podcast Details:

Podcast page - https://bit.ly/3nJHmRA

Spotify - https://open.spotify.com/show/3DUOqnTpPOJ2xbyl7HdgN3

Google Podcasts - https://podcasts.google.com/u/0/search/the%20revenue%20lounge

Apple Podcasts - https://podcasts.apple.com/in/podcast/the-revenue-lounge/id1645044872

Episode Details:

What’s one common theme running across high performing organizations? They have a vision and everyone is aligned and committed to making it a reality.

However, most organizations lack uniform standards for strategy and planning excellence that can help them create this vision. How can RevOps leaders achieve that? This is what we are going to cover in today’s episode.

We have Dana Therrien joining us. Dana is the Vice President of Sales Performance Management And Revenue Operations Advisory Practice at Anaplan. Dana is a globally recognized sales and revenue operations leader with a history of driving double-digit growth and profitability.

Let's hear it from Dana!

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#revenueoperations #revops #planning #strategy

The Revenue Lounge Podcast - Season 3 Episode 1 ft. Colin Gerber, VP RevOps & Strategy at Socure

Episode Guest - https://www.linkedin.com/in/colinsgerber/

Episode Host - https://www.linkedin.com/in/randy-likas-323241/

Podcast Details:

Podcast page - https://bit.ly/3nJHmRA

Spotify - https://open.spotify.com/show/3DUOqnTpPOJ2xbyl7HdgN3

Google Podcasts - https://podcasts.google.com/u/0/search/the%20revenue%20lounge

Apple Podcasts - https://podcasts.apple.com/in/podcast/the-revenue-lounge/id1645044872

Episode Details: Revenue Operations, or RevOps, is the engine that drives revenue growth by aligning all revenue facing departments and ensuring they work together seamlessly. Our guest today has navigated this complex landscape of revenue operations, and we'll be diving into a range of topics that touch upon the core challenges and strategies that keep them at the forefront of their industry.

We have Colin Gerber on the podcast today. Colin is the Vice President of Revenue Operations and Strategy at Socure. He has over 12 years of experience in revenue operations, sales operations, and business operations. He is passionate about building and scaling operations and strategy functions that deliver value and impact to the business and the customers.

Let's hear it from Colin!

Want to learn more about Nektar?

Talk to our team - https://bit.ly/3MishjZ

#whatisrevops #revenueoperations #revops #therevenuelounge

The Revenue Lounge Podcast - Season 3 Episode 1 ft. Saima Rashid, SVP Marketing & Revenue Analytics at 6Sense

Episode Guest - https://www.linkedin.com/in/saima-rashid/

Episode Host - https://www.linkedin.com/in/randy-likas-323241/

Podcast Details:

Podcast page - https://bit.ly/3nJHmRA

Spotify - https://open.spotify.com/show/3DUOqnTpPOJ2xbyl7HdgN3

Google Podcasts - https://podcasts.google.com/u/0/search/the%20revenue%20lounge

Apple Podcasts - https://podcasts.apple.com/in/podcast/the-revenue-lounge/id1645044872

Episode Details:

In an era where data reigns supreme, the ability to harness valuable insights can be the key differentiator for organizations striving to maximize their revenue potential.* Staying ahead requires more than just traditional strategies. It demands a holistic approach that aligns marketing, sales, and customer success seamlessly. And clean and complete data can help you achieve that, and more!

Joining us today is our guest Saima Rashid. Saima is the SVP Marketing & Revenue Analytics at 6Sense. She is a five-time Industry award winning Marketing and RevOps leader with a demonstrated history of driving change and adoption of a data and insights driven approach towards decision making

Let's hear it from Saima!

Want to learn more about Nektar?

Talk to our team - https://bit.ly/3MishjZ

#actionableinsights #revenueoperations #revops #therevenuelounge

This episode dives into the complexities of overcoming marketing data challenges. Plus, it discusses the future of personalized marketing in a privacy-first world and the evolving role of first-party data in shaping effective strategies.

Our guest is Liana Dubois. Liana is the Chief Marketing Officer at Nine where she has been a leader for the past 12 years. She is also an advisory member in the growth committee for Women in Media Australia and a member of the board of advisors of Inclusively Made.

Welcome to Season 2 Episode 13 of The Revenue Lounge Podcast by Nektar.ai - A series of interviews with top Revenue Operations leaders on what drives the function and what keeps them going!

Episode Guest - Lorena Morales

https://www.linkedin.com/in/moraleslorena/

Podcast Details:

Podcast page - https://nektar.ai/podcasts/

Spotify - https://open.spotify.com/show/3DUOqnTpPOJ2xbyl7HdgN3

Google Podcasts - https://podcasts.google.com/u/0/search/the%20revenue%20lounge

Apple Podcasts - https://podcasts.apple.com/in/podcast/the-revenue-lounge/id1645044872

Episode Details:

Often times we hear revenue leaders cringe when revenue operations is considered an extension of sales operations. But that’s really not the case in reality.

These two functions might have their similarities, but it’s important to understand their core differences.

That’s what we are going to explore in this episode.It’s a pleasure to have Lorena Morales with us today. Lorena is the Director of Global Digital Marketing Revenue Operations at JLL.

She is a RevOps expert and counted among the top RevOps voices in the industry.

Let's hear it from Lorena!

Want to learn more about Nektar?

Talk to our team - https://bit.ly/3MishjZ

In this episode of the Revenue Lounge, host Randy Likas speaks with Jon Russo, founder of B2B Fusion, about the evolution of account-based marketing and the challenges companies face in pipeline generation.

Jon discusses the intricacies of Account-Based Experience (ABX), emphasizing the importance of execution over strategy. He highlights the challenges of measuring effectiveness in ABX and the critical role of data in sales and marketing.

Welcome to Season 2 Episode 8 of The Revenue Lounge Podcast by Nektar.ai - A series of interviews with top Revenue Operations leaders on what drives the function and what keeps them going! Episode Guest - Craig Handy https://www.linkedin.com/in/craigjhandy/Episode Host - Bhaswati B https://www.linkedin.com/in/bhaswati-bhattacharyya-9307768b/Podcast Details: Podcast page - https://nektar.ai/podcasts/Spotify - https://open.spotify.com/show/3DUOqnTpPOJ2xbyl7HdgN3Google Podcasts - https://podcasts.google.com/u/0/search/the%20revenue%20loungeApple Podcasts - https://podcasts.apple.com/in/podcast/the-revenue-lounge/id1645044872Episode Details: A bulky and complex tool - the CRM is a steep investment for companies. But deriving ROI from a CRM can be quite challenging. As there are several factors that are always at play to make CRM implementation fail such as a lack of vision, poor planning, bad data, siloed functioning of departments, poor user adoption. To make CRMs actually deliver value for revenue leaders, it needs to have an implementation strategy that takes care of all things that can go wrong. And RevOps teams can own this task end to end and make sure their CRMs give them the ROI and the value that it was originally purchased for. In today’s episode, we are going to talk to a CRM implementation expert who will take us through how RevOps can drive a successful CRM implementation strategy. Today’s guest is Craig Handy, who is the Director of RevOps at York IE. Craig has been building innovative revenue engines for tech companies. After handling RevOps at companies like Assent Compliance and Shopify, he now helps bring winning go-to-market strategies to smaller companies in an affordable way. Want to learn more about Nektar? Talk to our team - https://bit.ly/3MishjZ#crmimplementationprocess

Welcome to Season 2 Episode 5 of The Revenue Lounge Podcast by Nektar.ai - A series of interviews with top Revenue Operations leaders on what drives the function and what keeps them going!Episode Host - Jordan Zorneshttps://www.linkedin.com/in/jordanzornes253/Episode Guest - Darren Fayhttps://www.linkedin.com/in/darren-fay/Podcast Details:Podcast page - https://bit.ly/3UznQ4USpotify - https://open.spotify.com/show/3DUOqnTpPOJ2xbyl7HdgN3Google Podcasts - https://podcasts.google.com/u/0/search/the%20revenue%20loungeApple Podcasts - https://podcasts.apple.com/in/podcast/the-revenue-lounge/id1645044872Episode Details:When is the best time to start a RevOps function? And what should an ideal revenue operations team structure look like? Let’s hear it from Darren Fay, Director of Revenue Operations & Intelligence at Instructure. Want to learn more about Nektar? Talk to our team - https://bit.ly/3MishjZ #revenueoperationsteamstructure #buildingrevenueoperationsteam