Having a seamless, comprehensive end-to-end revenue process enables your business to have the right visibility to navigate your business towards its targets and goals. But many still cringe when they hear the word “process”.

In this episode of The Revenue Engine podcast, Aviv Bergman, the CEO and Co-Founder at Gluework, shares why process is important and how to best leverage process optimization to navigate the Revenue Engine.

Having a strong sales infrastructure is critical to building the revenue engine. But determining what you need at different stages of growth can be difficult.

In this episode of The Revenue Engine podcast, Jakub Hon, the CEO and Co-Founder at SALESDOCk, shares his recommendations for turning opportunities into business by having the right sales department structure, leading your customers through the buying journey, and maximizing effectiveness by using the best methods and tools.

https://www.salesdock.com/

Whether we are in an upmarket or a downmarket, the battle for top sales development talent is always on.

How do you source and hire the right talent for your sales team and ensure that they are successful when they are hired?

In this episode of The Revenue Engine podcast, Chris Waldron, the CEO and Co-Founder of Satellite, discusses how to train, coach, and hire the right talent to accelerate the Revenue Engine!

https://www.linkedin.com/in/chriswaldron/
https://www.joinsatellite.io/

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Growth Forum is a place to Connect, Learn and Grow. Launching February 2023 Growth Forum has a new prospecting program to help Sellers take control of their pipeline. 

The program is usually valued at $2500 but if you sign up to Growth Forum now you will receive access to this program for free! https://www.growthforum.io/

One of the most common revenue challenges in B2B companies is optimizing an integrated sales and marketing revenue engine.

In this episode of the Revenue Engine Podcast, Zee Jeremic, the CEO at MASS Engines, shares why organizations need to have an aligned and integrated sales and marketing structure to optimize the revenue process and power the revenue engine!

Connect with Zee https://www.linkedin.com/in/jeremicz/

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Growth Forum is a place to Connect, Learn and Grow. Launching February 2023, Growth Forum has a new prospecting program to help Sellers take control of their pipeline. 

The program is usually valued at $2500, but if you sign up to Growth Forum now, you will receive access to this program for free! https://www.growthforum.io/

Organizations spend a great deal of resources to drive top-of-funnel activities and engage prospects. But once a customer is ready to buy, the process for signing a contract and paying an invoice can sometimes be a horrible experience.

In this episode of the Revenue Engine podcast, Sarika Garg, the CEO and Co-Founder of Cacheflow, shares how B2B companies can provide a seamless experience from proposal to payment to truly optimize the customer experience!

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Having the right data and the right intelligence is critical to decision making in business. But even when organizations are doing this right, does the right level of decision intelligence make its way to the CEO? In this episode of The Revenue Engine Podcast, Teasha Cable, the CEO and Co-Founder of CModel, shares more about the challenges facing CEOs today - and offers practical advice and solutions - to empowering
executives with the intelligence that they can find the confidence.

Links
https://www.linkedin.com/in/teasha-cable-35a9b8a/
https://www.c-model.com/home1

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

With the complexities of GTM today in the B2B SaaS market, it’s no surprise that businesses are struggling to get their quote-to-billing done right. 

In this episode of the Revenue Engine Podcast, Sandeep Jain, the CEO and Co-Founder at MonetizeNow shares best practices for bringing together all business models and all sales channels to provide a seamless, agile, purpose-built experience to support modern B2BSaaS requirements. Imagine having an integrated quoting, billing, and usage platform to accelerate and power the Revenue Engine!

Links
Join https://www.growthforum.io

https://www.linkedin.com/in/sandeeja/

https://www.monetizenow.io/

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Content is such a critical part of any organization. Especially in today’s world where we are all inundated with information, cutting through the noise and getting the right messaging to the right personas at the right time is so important.

In this episode of the Revenue Engine podcast, Rishabh Bhandari, the CEO and Founder at Content Beta, shares how to leverage content to not only engage prospects at the top of the funnel, but how to drive engagement at every stage of the funnel, especially after a prospect becomes a customer.

🔗 LINKS

Connect with Rish on LinkedIn, or at the Content Beta website. 

Follow Rosalyn on LinkedIn.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

What if you could take your best-performing sales executive and clone him/ her? Or at least understand the behaviors and the attributes of that person that help them be more successful than their peers? 

In this episode of The Revenue Engine Podcast, Yogi Panjabi, the Co-Founder at PeopleLens shares why putting your sales team at the center of your revenue engine can help drive better topline growth, accelerate revenue, and help uplevel your sales organization. 

🔗 LINKS

Connect with Yogi on LinkedIn, or at the PeopleLens website. 

Follow Rosalyn on LinkedIn.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Product-led growth (PLG) is such a hot topic right now. But how do you know if this product-led motion is right for your business? 

In this episode of The Revenue Engine Podcast, Esben Friis-Jensen, the Co-Founder and Chief Growth Officer at Userflow, shares his perspective on how to set up a PLG motion for success.

Esben is a huge champion of the power of product-led and shares best practices around a PLG motion - and explains why it is not just a motion - it’s a mindset.

🔗 LINKS

Connect with Esben on LinkedIn, or at the Userflow website.

Follow Rosalyn on LinkedIn.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

In Marketing, attribution is always top of mind. But what about revenue attribution? How many of us have struggled to map attribution to revenue - across the end to end funnel - to really understand the impact of the various touch points across the customer journey?

In this episode of The Revenue Engine Podcast, Steffen Hedenbrandt, the Co-Founder and Chief Marketing Officer at Dreamdata, shares his expertise and insights around what revenue attribution is, why it’s important, and how to best approach it.

If you’ve ever struggled with mapping the key data points across the customer journey, you won’t want to miss this episode!

🔗 LINKS

Connect with Steffen on LinkedIn, or at the Dreamdata website.

Find the B2B Go To Market Benchmarks 2022 here.

Follow Rosalyn on LinkedIn.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

In this episode of The Revenue Engine Podcast, Abhijeet Vijayvergiya, the CEO and Co-Founder of Nektar, joins Rosalyn to discuss best practices for connecting your systems, connecting your data, and driving better productivity and visibility across your revenue team.

🔗 LINKS

Connect with Abhijeet on LinkedIn, or at Nektar.ai.

Follow Rosalyn on LinkedIn.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Driving revenue is a bit of art and a bit of science. The more science - meaning data and insights, but also repeatable, proven processes - the more likelihood of success.

In this episode of The Revenue Engine podcast, Jonathan J. Mentor, the CEO and Founder of Successment, shares his proven method of RevOps Science that helps B2B startups ignite revenue at the most critical stage - the $1M to $10M journey.

Jonathan also shares why he focuses on impacting economic growth and visibility for disadvantaged people in tech and why companies are focusing on the wrong things when it comes to Diversity, Equity, and Inclusion.

This episode is brought to you by Growth Forum

Growth Forum is a place to Connect, Learn and Grow.
Join Now

The program is usually valued at $2500 but if you sign up to Growth Forum now you will receive access to this program for free! https://www.growthforum.io/

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

“Customer Success connects why customers buy your solution with what your customers get using a proactive and prescriptive customer management approach to reach both your customer and your company’s goals.” - per ChurnZero’s CEO and Founder, You Mon Tsang. 

In this episode of The Revenue Engine podcast, serial founder and entrepreneur, You Mon Tsang, shares how to best leverage customer success to drive customer satisfaction, leading to customer retention and better revenue outcomes.

Take a listen and learn how to optimize the end-to-end customer experience.

🔗 LINKS

Connect with You on LinkedIn, or at the ChurnZero website.

Follow Rosalyn on LinkedIn.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

The demand for marketing operations talent has exploded. But the supply of talent is scarce. What should organizations be doing to bridge the gap?

In this episode of The Revenue Engine Podcast, four-time CEO and founder Toby Murdock, shares what he’s doing to serve as a bridge between underemployed professionals and talent-seeking marketing employers. He also shares his inspirational advice for those looking to build - or accelerate - their career in digital marketing and in marketing operations. 

🔗 LINKS

Connect with Toby on LinkedIn, or at the Highway Education website.

Follow Rosalyn on LinkedIn.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

For 30 years, Andy Paul has been in the sales world, leading sales teams, podcasting, consulting, advising, coaching, and even authoring three books. 

In this episode of the Revenue Engine podcast, Andy joins Rosalyn to share many learnings, insights, and advice on how to accelerate revenue, shorten deal cycles, and increase win rates. With over 194K followers on LinkedIn, you’ll want to grab a notebook with your headphones for this one.

🔗 LINKS

Connect with Andy on LinkedIn or at his website. His podcast is called Sales Enablement Podcast with Andy Paul. Find his book Sell Without Selling Out on Amazon. 

Follow Rosalyn on LinkedIn.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

You know how important relationships are. Building, nurturing, and sustaining strong relationships are critical both personally and professionally.

From a professional perspective, your network is gold. It is one of your greatest and most valuable assets. But it takes effort, time, and energy.

In this episode of The Revenue Engine podcast, Thor Ernstsson, the CEO and Founder at Strata, shares his perspective on the importance of your network and how you can unlock - and leverage - the full potential. 

🔗 LINKS

Connect with Thor on LinkedIn and find out more out about Strata at Strata.cc.

Follow Rosalyn on LinkedIn.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Product Led Growth or PLG is a very hot topic. But the PLG strategy and motion is very different from the traditional Sales Led motion. And the requirements from an instrumentation and operational perspective, as well as from a data and insights perspective, are very different.

In this episode of The Revenue Engine podcast, Momo Ong, the Co-Founder of HeadsUp, joins Rosalyn to discuss the differences between Product led and Sales led and what organizations should be thinking about when either shifting to this motion - or adding this motion.

🔗 LINKS

Connect with Momo on LinkedIn, or at HeadsUp.ai

Follow Rosalyn on LinkedIn.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Having the right data is critical to every single part of your business, especially when it comes to revenue growth. In this episode of The Revenue Engine Podcast, Mark Feldman, the CEO and Co-Founder of RevenueBase. 

RevenueBase is a B2B Revenue Database as a service - a one-stop solution that delivers a complete and accurate revenue database for Marketing and Sales.

Mark and Rosalyn discuss why companies need to stop treating their data as a commodity and start treating it as a strategic asset. They also discuss what organizations should be thinking about when it comes to acquiring, maintaining, and leveraging data. Because who doesn’t want the right data at the right time to help power The Revenue Engine?

🔗 LINKS

Connect with Mark on LinkedIn, or at revenuebase.ai

Follow Rosalyn on LinkedIn.

The Revenue Engine is powered by Outreach.io.

The opinions expressed in this episode are the speaker's own and do not purport to reflect the opinions or views of any sponsors.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Why is Revenue Operations so complex? 

Each piece of the overall revenue operations framework is highly dependent on one another and one change can easily trigger a domino effect of changes.

In this episode of The Revenue Engine, Dharmesh Singh, the CEO and Co-Founder at fullcast.io discusses the complexities and interdependencies of operations and how we can best align strategy to execution to optimize the revenue engine.

🔗 LINKS

Connect with Dharmesh on LinkedIn, or at fullcast.io.

Follow Rosalyn on LinkedIn.

The Revenue Engine is powered by Outreach.io.

The opinions expressed in this episode are the speaker's own and do not purport to reflect the opinions or views of any sponsors.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Understanding the Total Addressable Market (TAM) is incredibly important to your business. Not only understanding the total market size and opportunity, but understanding where and how to focus to help build out the right GTM strategy. 

In this episode of the Revenue Engine podcast, Ryan Detwiller, the Founder of Scalepath, shares best practices around how B2B companies can assess and validate their TAM and identify the best growth opportunities.

🔗 LINKS

Connect with Ryan on LinkedIn, or at the Scalepath website.

Follow Rosalyn on LinkedIn.

The Revenue Engine is powered by Outreach.io.

The opinions expressed in this episode are the speaker's own and do not purport to reflect the opinions or views of any sponsors.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Building top-of-funnel demand and predictable revenue is always top of mind for all executives, especially revenue leaders. But it’s not always easy. 

As Steven Schmidt, the CEO and Founder at Tidal says, “Top of funnel, if done right, earns you a spot for the rest of the funnel”.

In this episode of the Revenue Engine podcast, Steven shares how you can leverage the science of high-tech solutions with the art of human communication to provide solutions to fill - and accelerate - the sales funnel.

Steve also shares how posting and sharing content on social media, specifically LinkedIn, earned his team the right to executive-level conversations with accounts that quickly turned into customers.

Grab a pen or pencil and get ready to learn how to drive better and more predictable revenue!

🔗 LINKS

Connect with Steven on LinkedIn, or at the TIDAL website.

Follow Rosalyn on LinkedIn.

The Revenue Engine is powered by Outreach.io.

The opinions expressed in this episode are the speaker's own and do not purport to reflect the opinions or views of any sponsors.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Product Led Growth. How do you know if PLG is right for your business? And if it is, how do you know when - if ever - is the right time to have Sales engage with the user? 

In this episode of the Revenue Engine Podcast, Tim Geisenheimer, the CEO and Co-Founder at Correlated, shares how to determine if PLG is right for your business. Then he goes a step further to discuss what companies are doing right - and what they are doing wrong - when it comes to driving revenue through a true product-led strategy and motion. 

Grab your headphones and learn how to accelerate and power the revenue engine with the right product-led strategy!

🔗 LINKS

Connect with Tim on LinkedIn, or at the Correlated website.

Follow Rosalyn on LinkedIn.

The Revenue Engine is powered by Outreach.io.

The opinions expressed in this episode are the speaker's own and do not purport to reflect the opinions or views of any sponsors.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

The role of Marketing in driving revenue has changed significantly.

In this episode of the Revenue Engine Podcast, Jessica Gilmartin, the Chief Marketing Officer at Calendly, shares how to be a successful Marketing leader by cutting through the noise, marketing for both product-led and sales-led GTM motions, and always being in lock step with Sales.

This episode is brought to you by Growth Forum

Growth Forum is a place to Connect, Learn and Grow.
Join Now

The program is usually valued at $2500 but if you sign up to Growth Forum now you will receive access to this program for free! https://www.growthforum.io/

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Transparency. 
Transparency leads to better outcomes for your team, for your business, and for your customers. But also for hiring. Especially in Sales. With an increasing demand for transparency by potential candidates, we are seeing companies support more transparency as it relates to compensation, earnings, and other data points, that in the past might have been more difficult in terms of visibility. 

In this episode of The Revenue Engine Podcast, Ryan Walsh, the CEO and Founder of RepVue, shares how transparency is helping sales professionals research, learn, and join the best run sales organizations, matching expectations with reality to help find success - and achieve what we all want in Sales - to win.

🔗 LINKS

Connect with Ryan on LinkedIn, or at the RepVue website.

Follow Rosalyn on LinkedIn.

The Revenue Engine is powered by Outreach.io.

The opinions expressed in this episode are the speaker's own and do not purport to reflect the opinions or views of any sponsors.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

“Maniacal focus on the customer” is one of the values that Jennifer Brannigan, the Chief Revenue Officer at Pendo, shares in this episode of the Revenue Engine podcast. Pendo is on a mission to elevate the world’s experiences with software through their product adoption platform and as the CRO, Jennifer shares how this customer focus helps her and her team manage the user experience, provide better customer value, and ultimately, drive better revenue outcomes.

Jennifer is a long-time leader where she has held a number of roles at NBC Universal and at LinkedIn before joining Pendo as the Chief Revenue Officer. Grab your headphones and take a listen to the incredible insights and learnings from this powerhouse revenue leader.

🔗 LINKS

Connect with Jennifer on LinkedIn, or at Pendo.io.

Follow Rosalyn on LinkedIn.

The Revenue Engine is powered by Outreach.io.

The opinions expressed in this episode are the speaker's own and do not purport to reflect the opinions or views of any sponsors.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Buyers are more informed - and more demanding - than ever before. Helping the buyer should be the core focus for any business to help customers be successful, drive value, and keep them coming back. 

In this episode of The Revenue Engine podcast, Mike Weir, the CRO at G2, explains why taking a “Buyer First” approach vs a “Revenue First” approach is the way to drive revenue growth. Mike and Rosalyn also discuss the power of data and why Revenue Operations is the secret weapon to aligning strategy with execution.

🔗 LINKS

Connect with Mike on LinkedIn, or at the G2 website.

Follow Rosalyn on LinkedIn.

The Revenue Engine is powered by Outreach.io.

The opinions expressed in this episode are the speaker's own and do not purport to reflect the opinions or views of any sponsors.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Marketing is a significant part of revenue growth. But how do you build and optimize the Marketing Engine? In this episode of The Revenue Engine podcast, Tim Parkin, the President of Parkin Consulting, shares how taking an approach of “Marketing Inside Out” with a “testing/ optimization” methodology, and not being afraid to fail, is the best way to accelerate revenue. 

With over two decades of experience bringing together behavioral psychology and technology, Tim provides strategic - and practical - advice on how to maximize the impact of your marketing team on revenue growth.

🔗 LINKS

Connect with Tim on LinkedIn, or at the his website.

Follow Rosalyn on LinkedIn.

The Revenue Engine is powered by Outreach.io.

The opinions expressed in this episode are the speaker's own and do not purport to reflect the opinions or views of any sponsors.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Few industries have been as impacted by the global pandemic as the wellness, health, and beauty industries. In this episode of The Revenue Engine Podcast, Josh McCarter, the CEO at Mindbody, shares how their organization was able to continue to drive and retain revenue during this challenging time through supporting and empowering their customers to be successful. 

Josh also shares his thoughts on “empowerment leadership”, driving alignment across the organization, and the power of Revenue Operations. Grab your headphones and prepare to be inspired.

🔗 LINKS

Connect with Josh on LinkedIn, or at the Mindbody website.

Follow Rosalyn on LinkedIn.

The Revenue Engine is powered by Outreach.io.

The opinions expressed in this episode are the speaker's own and do not purport to reflect the opinions or views of Sales IQ or any sponsors.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

How do you get the right data, at the right time, to the right people? And once you have that data, how do you make it actionable? 

In this episode of The Revenue Engine Podcast, Rosalyn is joined by Mona Akmal, the CEO and Co-Founder at Falkon, a seasoned product and engineering executive, who has led teams at Microsoft, Code.org, Zulily, and Amperity. Mona shares the right way to approach insights and analytics bringing together sales, marking, customer, and product data to not just provide a rearview look, but to enable daily decision-making.

🔗 LINKS

Connect with Mona on LinkedIn or at Falkon's website.

Follow Rosalyn on LinkedIn.

The Revenue Engine is powered by Outreach.io.

The opinions expressed in this episode are the speaker's own and do not purport to reflect the opinions or views of any sponsors.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

We all want data. We want more data. We want more meaningful data. Data is in abundance, but what we really need is to activate that data to drive better revenue outcomes and better experiences for our customers.

In this episode of The Revenue Engine Podcast, Robin Spencer, the Chief Strategy Officer at Clearbit, discusses how organizations should approach their data strategy to power the Revenue Engine. Grab your headphones and listen to these great insights about data, but you will also learn a thing or two about seeing potential in something that isn’t built yet, betting on yourself, and paying it forward.

🔗 LINKS

Connect with Robin on LinkedIn or at Clearbit's website. 

Follow Rosalyn on LinkedIn.

The Revenue Engine is powered by Outreach.io.

The opinions expressed in this episode are the speaker's own and do not purport to reflect the opinions or views of any sponsors.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

The belief that creating meaningful human connections in our technology-focused world builds trust, fosters customer loyalty, and helps our customer win new business. 

In this episode of The Revenue Engine Podcast, Rebecca Grimes, the CRO at Ruby, shares how putting the customer at the center of your business helps to drive revenue growth and retention. 

Rebecca also shares how she moved from Chief Marketing Officer to Chief Revenue Officer and how that journey has provided end-to-end alignment across the customer lifecycle and how Revenue Operations is the backbone to the GTM organization.

🔗 LINKS

Connect with Rebecca on LinkedIn or at Ruby's website.

Follow Rosalyn on LinkedIn.

The Revenue Engine is powered by Outreach.io.

The opinions expressed in this episode are the speaker's own and do not purport to reflect the opinions or views of any sponsors.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

The Revenue Engine podcast shares the stories of many incredible, powerful, female leaders. These are women who have climbed the proverbial corporate ladder and are continuing to grow in their careers while leading the charge. 

This week, Rosalyn celebrates International Women's Day 2022 in a special episode reflecting on the past year. You'll hear some of their best advice and insights from the empowered women who empower others. 

🔗 LINKS

Find our featured guests on LinkedIn. This is also their order of appearance on this episode. 

#14 Stephanie Valenti

#23 Dini Mehta

#26 Stephanie Cox

#29 Alice Heiman

#33 Brandi Starr

#37 Lauren Kennedy

#42 Heidi Messer

#44 Christine Rogers

And find Rosalyn on LinkedIn too. 

The Revenue Engine is powered by Outreach.io.

The opinions expressed in this episode are the speaker's own and do not purport to reflect the opinions or views of any sponsors.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Having access to the right data at the right time is a challenge for every revenue team. And more importantly, having the right visibility and insights into your business. How do you optimize this for the revenue process? Optimize the experience for the salesperson. Meet them where they work. How they work. 

In this episode of The Revenue Engine, Pouyan Salehi, the CEO and Co-Founder of Scratchpad joins Rosalyn to discuss how to improve sales efficiency and productivity while creating an environment of the right visibility and insights to optimize the Revenue Engine.

🔗 LINKS

Connect with Pouyan on LinkedIn and find Scratchpad at their website. 

Follow Rosalyn on LinkedIn.

The Revenue Engine is powered by Outreach.io.

The opinions expressed in this episode are the speaker's own and do not purport to reflect the opinions or views of any sponsors.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Pipeline generation is always top of mind.

How do you generate a qualified pipeline? And how can you automate this?

In this episode of The Revenue Engine Podcast, Christian Kletzl, the CEO and Co-Founder at UserGems, joins Rosalyn to discuss how to reduce pipeline anxiety by leveraging the right customer data to put pipeline generation on autopilot!

This episode is brought to you by Growth Forum.

Growth Forum is a place to Connect, Learn and Grow.
Join Now.

The program is usually valued at $2500, but if you sign up to Growth Forum now you will receive access to this program for free!

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Life is known to throw us all curveballs at some point. For Gabriella DeFlorio, as a competitive college D1 cross country and track athlete, this was no different. As a one time Olympic trials hopeful, 7 leg surgeries later, she turned her passion towards technology. 

After being a part of different early stage companies, she saw where companies were struggling from a revenue perspective and decided to start Prelay, a platform that is helping revenue teams work together and navigate complex deal cycles more effectively. 

In this episode of The Revenue Engine Podcast, Gabriella DeFlorio, the CEO and Co-Founder of Prelay, shares her journey, how she has applied the same perseverance and persistence to her company, and what organizations should be doing today to drive better collaboration to power revenue growth. Take a listen and see how some of the strengths in mindset that enable high performance in athletics translate really well to high performance in sales.

🔗 LINKS

Connect with Gabriella on LinkedIn or at the Prelay website. 

Follow Rosalyn on LinkedIn.

The Revenue Engine is powered by Outreach.io.

The opinions expressed in this episode are the speaker's own and do not purport to reflect the opinions or views of any sponsors.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Sales is a competitive industry. And SaaS sales is no different. Finding, hiring, and developing the right talent is critical to revenue growth. 

In this episode of The Revenue Engine Podcast, Christine Rogers, President and COO of Aspireship, shares how organizations can leverage the power of training and enablement to hire the right talent and build a winning team. She also shares how individuals with zero SaaS experience can uplevel their skill set to have a successful career in Sales. 

As a powerful sales leader herself, Christine also talks about how love, not fear, is the most powerful motivator. Grab your headphones and take a listen to this inspirational story of leadership, empowerment, and success.

🔗 LINKS

Connect with Christine on LinkedIn or at the Aspireship website.

Follow Rosalyn on LinkedIn.

The Revenue Engine is powered by Outreach.io.

The opinions expressed in this episode are the speaker's own and do not purport to reflect the opinions or views of any sponsors.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Revenue Operations is on the rise. But Revenue Operations requires such a broad skill set across strategy, people, process, technology, and data. What can organizations be doing to augment and power their Revenue Engine? 

In this episode of The Revenue Engine Podcast, Patrick Hudgins, the CEO and Co-Founder of Delegate, shares how he and his co-founder found that when it comes to revenue operations and technology, many revenue leaders do not want to learn the technology or learn how to solve operational problems, they just want them solved. 

Take a listen and learn how Revenue Operations as-a-service can power The Revenue Engine!

🔗 LINKS

Connect with Patrick on LinkedIn or at the Delegate website.

Follow Rosalyn on LinkedIn.

The Revenue Engine is powered by Outreach.io.

The opinions expressed in this episode are the speaker's own and do not purport to reflect the opinions or views of any sponsors.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

The term “AI” is used everywhere and sometimes seems like a buzzword more than anything else. What is truly defined as “Artificial Intelligence” and how do organizations leverage AI to accelerate growth and retain revenue? 

In this episode of The Revenue Engine Podcast, Heidi Messer, a serial entrepreneur, board director, advisor, and investor, shares her insights into how organizations that have not embraced AI will be left behind. We also dive into how organizations can embark on true end-to-end digital transformation through automation, augmentation, and acceleration. 

Grab your headphones and your notebooks and learn all about AI, data, transformation - and maybe even underground poker - from this powerhouse leader.

🔗 LINKS

Connect with Heidi on LinkedIn or at the Collective[i] website. And you can find that Vogue article here. 

Follow Rosalyn on LinkedIn.

The Revenue Engine is powered by Outreach.io.

The opinions expressed in this episode are the speaker's own and do not purport to reflect the opinions or views of any sponsors.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

What does “being authentic”, “positive persuasion” and “intangibles” have to do with sales? These are steps in the journey to transform from order taker to quota breaker. 

In this episode of The Revenue Engine podcast, Jason Cutter, the CEO and Founder of Cutter Consulting Group, discusses how to help sellers move from being that pushy salesperson that everyone avoids to the thought partner capable of enabling and helping buyers using a human-to-human approach. 

Take a listen and learn about the Sales Success Iceberg and Authentic Persuasion and becoming that winning salesperson - The Quota Breaker.

🔗 LINKS

Connect with Jason on LinkedIn, the Cutter Consulting Group website, the Authentic Persuasion website, or at his website.

Follow Rosalyn on LinkedIn.

The Revenue Engine is powered by Outreach.io.

The opinions expressed in this episode are the speaker's own and do not purport to reflect the opinions or views of any sponsors.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Customer account ownership matters. And customer account ownership is a lot more than just rules of engagement, roles and responsibilities, and handoffs. Customer account ownership affects customer experience, customer retention, and ultimately revenue velocity and growth. 

In this episode of The Revenue Engine Podcast, Hayes Davis, the CEO and Co-Founder of Gradient Works, shares why customer ownership matters, how it is important to not only give your CRO data and insights, but also the steering wheel - and the pedals - to power and drive the revenue engine.

🔗 LINKS

Connect with Hayes on LinkedIn or at the Gradient Works website.

Follow Rosalyn on LinkedIn.

The Revenue Engine is powered by Outreach.io.

The opinions expressed in this episode are the speaker's own and do not purport to reflect the opinions or views of any sponsors.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Most B2B companies follow a standard selling motion of marketing-led demand generation, outbound prospecting by SDRs and sales, and sales reps on quota and commission. But could this structure be out-dated? The answer is “yes” per Nelson Gilliat, the creator of the Buyer Centric Revenue Model. 

In this episode of The Revenue Engine Podcast, Nelson describes this new framework and challenges the Predictable Revenue Model. So grab your headphones and get ready to listen to a different - and somewhat controversial - perspective on how to drive the Revenue Engine.

🔗 LINKS

Connect with Nelson on LinkedIn, find out more about his buyer centric revenue model on LinkedIn or grab a copy of his book on Amazon. 

Follow Rosalyn on LinkedIn.

The Revenue Engine is powered by Outreach.io.

The opinions expressed in this episode are the speaker's own and do not purport to reflect the opinions or views of the episode sponsor.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Many times, companies are started when a founder is faced with a problem that they are trying to solve - or there is some kind of “a ha” moment that is pivotal in the journey. But other times, founders like Ted Blosser, the CEO and Co-Founder at WorkRamp, are intentional in determining the right company, with the right fit, and the right vision. 

In this episode of The Revenue Engine Podcast, Ted shares his story of how he built his company with an overall vision, but also with a strategy and a plan for execution. Ted also shares many great learnings and actionable insights around building an amazing company, helping your team - and your customers - reach their full potential through learning, and accelerating revenue through product differentiation and being laser focused on customer success.

🔗 LINKS

Connect with Ted on LinkedIn, or find WorkRamp at their website.

Follow Rosalyn on LinkedIn.

The Revenue Engine is powered by Outreach.io.

The opinions expressed in this episode are the speaker's own and do not purport to reflect the opinions or views of the episode sponsor.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

What is one of the top things all leaders should be thinking about today to drive revenue growth? Lauren Kennedy, the founder and self-proclaimed Chief Marketing Nerd at Coastal Consulting, shares how People is the number one differentiator. Put the right people in the right seats to drive the revenue engine. Set clear goals around that. Set your intentions. Lay out the foundation of this is where we are going, this is how we are getting there, and these are the people that will get us there. 

In this episode of the Revenue Engine Podcast, Lauren shares how her background in Psychology, coupled with her MBA and expertise in marketing automation led her to starting her own firm - but more importantly, how her grandfather’s impact on people’s lives led her to build a people first culture.

🔗 LINKS

Connect with Lauren on LinkedIn, or at Coastal Consulting.

Follow Rosalyn on LinkedIn.

The Revenue Engine is powered by Outreach.io.

The opinions expressed in this episode are the speaker's own and do not purport to reflect the opinions or views of the episode sponsor.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Buyers are becoming smarter, becoming more informed, and demanding much more before selecting a vendor - really a partner - to do business with. With this, targeted account based marketing has become increasingly important as companies try to cut through the noise and differentiate themselves from their competition. 

In this episode of the Revenue Engine Podcast, Kristina Jaramillo, a longtime marketing pioneer, and currently the President and Partner at Personal ABM, shares how to leverage account based enablement to win, protect, and expand revenue.

🔗 LINKS

Connect with Kristina on LinkedIn, or on the Personal ABM website.

Follow Rosalyn on LinkedIn.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Lead generation. More leads. Better leads. Quality leads. Businesses want to generate more leads and book more quality appointments. But how?

In this episode of the Revenue Engine podcast, Michael Maximoff, the Co-Founder and Managing Partner at Belkins, shares his experience and insights that helped make Belkins an award-winning full-scale agency, ranked #1 for lead generation, helping businesses in over 50 industries across the globe.

This episode is brought to you by Growth Forum

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This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

How do you create and deliver the “Ultimate Sales Warrior”? Jason Forrest, the CEO and founder of Forrest Performance Group helps organizations recruit, assess, and train the Ultimate Sales Warriors to drive results.

Jason is a well-known speaker, the author of several best-selling books, and a pioneer in recruiting and training top sales and management talent. In this episode of The Revenue Engine Podcast, Jason shares how to create the ultimate sales warrior, how to create a winning 90-day onboarding plan, why you need to hire “GUMPs”, what are - and how to release - the 4 mental leashes, and so much more. 

Grab your headphones and a notebook and learn what you can start doing today to optimize your revenue team’s performance to exceed your revenue goals.

Connect with Jason on LinkedIn or visit Forrest Performance Group's website.

Connect with Rosalyn on LinkedIn.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

As more companies are shifting from sales-led to product-led, what are the primary considerations businesses should be thinking about before deciding if product-led is right for them? And what is the right data strategy for product-usage models? 

In this episode of The Revenue Engine Podcast, Aseem Chandra, a long-time marketing and product leader from Oracle and from Adobe, and currently the CEO and Co-Founder of Immersa, shares what he is seeing in the market and how integrated data insights is more critical than ever before.

Connect with Aseem on LinkedIn or visit the Immersa website at immersa.co. 

Read Immersa's blog post here: From Idea to StartUp: Our Journey as EIRs at Mayfield

Connect with Rosalyn on LinkedIn. 

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

Is the Chief Marketing Officer best positioned to be the next Chief Revenue Officer? Who is best suited to bring the entire end-to-end revenue process together? 

In this episode of The Revenue Engine Podcast, Rosalyn discusses this sometimes controversial topic with Brandi Starr, a long-time marketing executive, business owner, and best-selling co-author of CMO to CRO, The Revenue Takeover by The Next Generation Executive. 

They also discuss the evolution of the role that Marketing plays in the overall revenue process and how marketing has become much more science vs. art. Take a listen to this and much more!

Connect with Brandi on LinkedIn or visit the Tegrita website. 

Check out the book CMO to CRO: The Revenue Takeover by the Next Generation Executive

Connect with Rosalyn on LinkedIn.

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30

We all know we need forecasting, but why is it so hard? 

Let's look at the Top 10 things organizations are doing wrong when it comes to forecasting to learn how to build a winning forecast structure.

Connect with Rosalyn https://www.linkedin.com/in/rosalyn-santa-elena/

This episode is brought to you by Growth Forum - sign up for 30-days free, use the code: GROW30